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DOWNTOWN CLEARWATER PERIPHERY PLAN
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2000 UPDATE
Prepared by the City of Clearwuter
Planning Department
Advance Planning Division
December2000
Clearwater City Commission
Brian J. Aungst, Sr., Mayor / Commissioner
J. B. Johnson, Jr., Vice Mayor / Commissioner
Charles E. Hart, Commissioner
Robert K. Clark, Commissioner
David F. Hemerick, Commissioner
Bill Horne, Interim City Manager
6arry Brumback, Asst. City Manager
Pamela K. Akin, City Attorney
Community Development Bourd
Gerald Figurski, Chairman
Edwnrd Mazur, Jr., Vice Chairman
David Gildersleeve
William L. Johnson
Shirley Moran
Carlen Petersen
Alex Plisko
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Plannina �epartment
Ralph Stone, Planning �irector
Cyndi Hardin, AICP, Assistant Planning Director
Pro ject Tec►m
Gina Clayton, Senior Planner, Pro ject Leader
Lochen Wood, Planner
Gary Jones, AICP, Senior Planner
Ryan Givens, Planner
Sandy Harriger, Administrative Annlyst
Other Contributinq City Staff
Ed Adnms, Engineering, CAD Technician
Miles Ballogg, Economic Development, Project Manager
Diane C. Hufford, Economic Development, Loan Officer
David Larremore, Engineering, CAD Technician
Tom Mahony, Engineering, CAD Supervisor
MichQel D. Quillen, P.E., Engineering, City Engineer
Tnble of Contents
List of Maps
List of Tables
Introduction...............................................................................................1
I. Northwest Expansion AreQ .........................................................5
a.
b.
c.
d.
e.
Existing Conditions ........................................................... 6
Issues and Opportunities ................................................ 20
1993 Periphery Plnn Analysis ..........................................22
2000 Periphery Plan Update ........................................... 24
Recommendations .............................................................. 33
II. Southwest Expansion Area .........................................................35
n.
b.
c.
d.
e.
Existing Conditions ........................................................... 36
Issues and Opportunities ................................................47
1993 Periphery Plan Analysis ..........................................49
2000 Periphery Plan Update ........................................... 51
Recommendations .............................................................. 59
III. Northeast ExpQnsion Area ..........................................................61
a
b
c
d
e
Existing Conditions ........................................................... 62
Issues and Opportunities ................................................72
1993 Periphery Plan Analysis ..........................................74
2000 Periphery Plan Update ...........................................75
Recommendations.............................................................. 80
IV. Southeast Expansion Area ..........................................................81
a
b
c
d
e
Existing Conditions ........................................................... 82
Issues und Opportunities ................................................93
1993 Periphery Plan Analysis ..........................................95
2000 Periphery Plan Update ........................................... 97
Recommendations ..............................................................103
V. Appendices ......................................................................................105
n. Appendix 1: Existing Land Use Classification
and Methodology .......................................106
b. Appendix 2: Finnncial Incentives ...................................109
c. Appendix 3: Infrastructure Impacts
and Methodology .......................................111
Maps
Map 1
Map 2
Map 3
Map 4
Map 5
Map 6
Map 7
Map 8
Map 9
MQp 10
Map 11
Map 12
Map 13
Periphery Plan Expansion Areas
Northwest Expansion Area, Existing Zoning
Northwest Expansion Aren, Existing Land Use
Northwest Expansion Area, Land Use Plan
Southwest Expansion Area, Existing Zoning
Southwest Expnnsion Ares, Existing Land Use
Southwest Expnnsion Area, Land Use Plan
Northeast Expansion Area, Existing Zoning
Northeast Expansion Aren, Existing Land Use
Northeast Expansion Area, Land Use Plan
Southeast Expansion Area, Existing Zoning
Southeast Expansion Aren, Existing Land Use
Southeast Expansion Area, Land Use Plnn
Tnbles
Table 1.1
Table 1.2
Tnble 1.3
Table 1.4
Table 2.1
Table 2.2
Table 2.3
Table 2.4
Table 3.1
Table 3.2
Table 3.3
Table 4.1
Table 4.2
Table 4.3
Northwest Expansion Area, Existing Zoning
Northwest Expansion Area, Existing Land Use
Northwest ExpQnsion Areu, 1993 Proposed Land Use
Northwest Expansion Area, 2000 Periphery Plan Lnnd Use
Southwest Expansion Area, Existing Zoning
Southwest Expansion Area, Existing Land Use
Southwest Expansion Aren, 1993 Permitted Land Use
Southwest Expansion Area, 2000 Periphery Plan Land Use
Northeast Expansion Area, Existing LQnd Use
Northeast Expansion Area, 1993 Permitted Land Use
Northeast Expansion AreQ, 2000 Periphery Plan Land Use
Southenst Expansion Aren, Existing Land Use
Southeast Expansion AreQ, 1993 Permitted Lnnd Use
Southeast Expansion Area, 2000 Periphery Plan Land Use
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Introduction
In 1993, the Clearwater City Commission approved
the Downtown Clearwnter Periphery Plan. This pinn
evolved from extensive revisions made to the
CleQrwater �owntown Redevelopment Plan. The
Periphery Plan addresses the development
potential of four areas located on the edges of
downtown that were identified Qs important to the
success of overall downtown redevelopment. These
four nrens are known as the Northwest,
Southwest, Northeast and Southeast Expansion
Areas and are depicted in Map 1.
At the time the original Periphery Plan was
approved, the Commission also adopted four
ordinances thut chnnged the Future Lnnd Use Map
designntion of each expansion nrea to Central
Business District (CBD). Two of the four areas
(Northeast and Southenst) were also rezoned later
that year to one of the downtown zoning districts
in effect nt that time.
� In 1995, the City submitted the amendments to
the Future Land Use Map, as well as the Periphery
� Plan supporting those amendments, to the Pinellas
Planning Council and Countywide Planning Authority.
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The Plan and redesignation of the four expansion
arens to the CBD land use c4tegory were approved
with the condition that the City submit a more
specific plan.
The �owntown Clearwuter Periphery Plan 2000
Update is a revision to the original Periphery Plan.
The Update better defines the land use plan and
development potential for each expansion area and
provides recommendations to guide redevelopment.
The Updnte shall supercede the origin4l ptan nnd
shalt fulfill the requirements of a Special Area Plan
pursuant to the Rules of the Countywide Plan.
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Map 2
Northwest
� Ex ansion Area
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Existing Zoning
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� MDR
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Commeraal
Downtown
High Densiiy Residential
I�fitutional
Industry, Research,
Technology
Medium Density Residential
Office
Open Space / Recreation
Tourist
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800 0 800 B00 1200 Feet
� Data Sou�e: City of Clearvvater Planning DeparimeM
October 2000
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City oi qearwater Engineering/CAD
services. Table 1.2 and Map 3 depict the land use
in the Northwest Expansion Area.
Table 1.1: Existin Zonin
Zoning Number of Amount of Percent of
Parcels Acrea e Acrea e
MDR 86 15.56 23.39%
HDR 18 6.78 10.19%
C 58 15.22 22.88%
I 10 13.98 21.02%
T 5 5.53 8.31 %
IRT 16 4.16 6.26%
OS/R 2 5.29 7.95%
Total 195 66.52 100.00%
Source: City of Clearwater Planning Department
October 2000
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I able �.1: tx�stin Land Use
Land use Number of Amount of Percent of
Parcels Acrea e Acrea e
Single-family 48 9.74 14.64%
Two -family 13 1.74 2.62%
Multi-family 31 9.20 13.83%
Office 13 2.76 4.15%
Retail 8 1.97 2.96%
Vehicle Services 24 5.89 8.85%
Industrial 9 3.39 5.10%
Transportation 1 1.33 2.00%
Government 3 8.65 13.00%
Facilities
Institutional 11 6.91 10.39%
Parking 5 1.31 1.97%
Recreational 6 10.01 15.05%
Vacant 23 3.62 5.44%
Total 195 66.52 100.00%
Source: City of Clearwater Planning Department
October 2000
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Northwest Expnnsion Aren
Existing Conditions
Area and Location
The Northwest Expnnsion Area is the largest of
the ExpQnsion Areos and represents 57.50% of the
total Periphery Plan land nrea. It is comprised of
195 parcels of Innd and encompasses 66.52 acres.
The Northwest Expansion Area is bounded by
CleQrwater Hurbor to the west and Jones Street
to the south. The eastern boundary is 5. Myrtle
Avenue between Jones Street and Maple Street,
and the Pinellas Trail between Mnple Street and
Nicholson Street. The northern boundary is
Nicholson Street between the Pinellas Trail and N.
Ft. Harrison Avenue. To the west of N. Ft.
Harrison Avenue, the northern boundury extends
slightly farther north to the northern property
line of the Clearwater Marina. Map 1 depicts the
boundaries of this Expansion Area.
� The Northwest Expansion Area includes or is
locnted near a variety of public amenities including
the Pinellas Trnil, Clearwnter Marina, Seminole
� Boat Rnmp, the downtown core, Coachman Park nnd
Memorial CausewQy.
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ExistinQ Land Use and ZoninQ
The City's Land Use Map (1995) designates future
land use for the Northwest Expansion Area as
Centr4l Business District (CBD). The current
zoning is a mixture of Commercinl (C), High Density
Residential (HDR), Institutional (I), Industrial,
Research and Technology (IR�, Medium Density
Residential (MDR), Open Space/Recreation (OSR),
and Tourist (T).
This Expansion Area is bordered by Downtown
zoning to the south. In addition there is
Commercial (C), Institutional (I), Low Medium
Density Residential (LMDR), Medium Density
Residentinl (MDR), and Office (0) to the East, and
Commercial (C), Institutional (I), and Low Medium
Density Residentia) (LMDR) to the north. Table 1.1
and Map 2 depict the current zoning of the
Northwest Expansion Area.
The existing land uses in the Expansion Area are
very diverse. They include government facilities,
industrial, institutional, multi-family, office,
parking, recreational, retail, single-family,
transportation, two-family, vacant and vehicle
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Map 3
North�vest
Expansion Area
Existing Land Use
� Sing(e Family
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- Office
- Retail
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- Transportation
- Parking
- Govemment Facilities
Q Recreation
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Data Source: City of Clearwater Planning Deparfinent
Ocfober, 2000
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City of Clearwater EngineenngiG/s
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Area Character and Conditions
The mnjor land uses in this Exponsion Area are the
Clearwater MQrina, Seminole public BoQt Ramp, Q
city gas utilities complex, the Pinellas County
HeQlth Depnrtment, the Pinell4s TrQil, a
commercial strip on N. Ft. Harrison Avenue, a large
SalvQtion Army complex nnd large parcels with
outdoor warehousing and stornge.
The north-south corridors are N. Ft. Harrison
� Avenue, N. Osceoln Avenue, N. Garden Avenue,
Blanche B. Littlejohn Trail and N. Myrtle Avenue.
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North Ft. Harrison Avenue, also known as
Alternate U.S. 19, is the m4jor trnffic corridor of
the Expansion Are4. It is a 55-foot right-of-way
with three lanes and no tree lawn. Institutional,
multi-family, vacant, retail, vehicle services,
industrial, single-family, office and two-family land
uses occupy this street. More specifically, the
area includes commercial parking, law offices, a
funeral home, a community heQlth center, street
front retQil, vehicle storage and repair, some
vacant office space, a pawnshop and Q Icarge
Salvution Army complex.
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The building types include small offices located in
renovated residences as well as larger commercial
stores. The Salvntion Army, c► funernl home, and a
community health center are all in newer modern
buildings. Most buildings extend to the property
line, positioning entrances and storefronts along
the sidewQlk. PedestriQn nctivity in the area is
limited due to high traffic volume, relatively
narrow sidewalks, and lack of landscape buffers on
N. Ft. Hnrrison Avenue.
The Clearwater 6nrden Club, located on N. Ft.
Harrison Avenue, is the only property that is
extensively (ondscaped in the Expansion Area.
Some offices and newer homes have fairly well
maintnined ynrds, but could benefit from more
IQndscnping. Large, old (ive onks are present along
this street.
Like N. Ft. Harrison Avenue, N. Osceola Avenue
has a variety of land uses. North Osceola Avenue
is a quiet, winding street with Q lot of shade trees.
However, much of the vegetation is neither well
maintained nor landscaped by property owners.
The road is a 40-foot wide right-of-wQy.
In the south part of the Expansion AreQ,
residences and parking for businesses are
countered with large condominiums and other
multi-fQmily complexes. Several of the buildings
are vacant older homes. The sidewalks here are in
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less than averuge conditions due to root upheaval
and vegetation growth.
Toward the north of the Expansion Area, N.
Osceola Avenue is occupied by parking for
businesses, a funeral home, and the Clearwater
Marina. This area is much more commercial than
the southern part of N. Osceola Avenue.
Sidewulks and tree density are less prevalent in
the northern blocks of N. Osceola Avenue.
North Garden Avenue is one block east of N. Ft.
Harrison Avenue and is another significant north-
south corridor. This right-of-way occupies 40 to
50 feet. The uses include vehicle services,
institutional, v4cnnt, multi-family, industrial,
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single-family, two-fnmily and office. Several
blocks along this corridor are characterized with
the back of businesses that front on N. Ft.
Hcarrison Avenue. A plumbing service and supply
company and Q boat repnir/retail store front N. Ft.
Harrison Avenue with bQCk entrnnces on N. Garden
Avenue. These properties have tall chain-link
fences with overgrown veget4tion and generally
serve as storage and repair yards. A medical
equipment reseQrch fQCility fronts N. Garden
Avenue and resembles an industrial wnrehouse.
These properties creQte a negQtive appearance
along N. GQrden Avenue.
In nddition to these industrial uses, there nre
several small homes on N. Garden Avenue.
Sidewalks are present but in less than average
condition. This street, like others in the Expansion
Area, has several large live oaks.
� Lnnd uses nlong BlQnche B. Littlejohn Trail include
institutional, single-family, multi-family, vacant,
vehicle services and industrinl. The northern pQrt
� of the street is characterized by industrial uses
including an oil distribution center, a vehicle repair
� yard, an ice machine distributor and a boat-
manufacturing wnrehouse. Industrial uses on this
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road look old nnd poorly mQintained. The paint is
wearing off the buildings and most signage is
unclenr and faded. Most buildings are metal
warehouses that are weathered and in decline.
The are4 south of the industrial block is domin4ted
by small single-family homes. Blanche B. Littlejohn
Trail is Q very narrow street that is bordered to
the east by the Pinellas TrQil. There are no
sidewalks or curbs. Part of this street is privately
owned. Blanche B. Littlejohn dead-ends at Hart
Street.
North Myrtle Avenue, an 80-foot right-of-way, is
the eastern border of the Expansion Area and
creates access to city and county government
facilities. This area is dis joined from the rest of
the Expansion Are4 becnuse the Pinellas Trail
separates it from the remainder. N. Myrtle
Avenue is a ma jor artery to downtown Clearwater
from the north. This part of the road is
charncterized ns industrinl due to the City gas
fncility and the active railroad. The Pinellas
County HeQlth Department is a modern office
building with parking in the front. The sidewalks
and curbs are in good conditions in this section.
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The main eQSt-west corridors nre Jones Street,
Eldridge Street, Seminole Street and Nicholson
Street. Each of these streets terminates at
Clearwater Harbor. Each of these streets is 40 or
45 feet wide. Jones Street, Eldridge Street and
Seminole Street are important to the Expansion
Area because they allow through access from one
side of the Pinellas Trail to the other. Other
streets such as Nicholson Street, Maple Street,
and Hart Street span the entire expansion area.
Jones Street is the southern boundary of the
Expansion Area. There is little traffic because it
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terminntes at the harbor and thus, few uses
actuQlly front this street. The uses front the
ad joining north-south road nnd the sides of
buildings face Jones Street. The uses include
government facilities, institutional, vehicle services
and multi-family.
Both Eldridge Street and Seminole Street change
in character from enst to west. At the enst end, a
vehicle repair business covers most of n city block
between Eldridge Street and Seminole Street. In
the area around N. Garden Avenue, there are
residences and an office. At N. Ft. Harrison
Avenue, the two streets become more commercial
nnd lead west to the wnterfront and marinQ.
Together, these streets contain single-family, two-
family, multi-family, vacant, office, retail, vehicle
services and recreational land uses.
Nicholson Street is the northernmost street in the
Expunsion Area. The uses here range among
recreational, institutional, office, single-family and
industrial. Just north of the Expansion Area on
Nicholson Street is North Ward School. Nicholson
deQd-ends nt the Pinellns Trail.
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In nddition to the main corridors in the Expansion
Area, 6eorgia Street, Hart Street, Maple Street,
Qnd Spruce Avenue are only one or two blocks long
and dead-end within the Area.
This Expansion Area is included in several economic
development progrnm areas by the Department of
Economic Development. The economic programs
include the Brownfields, Enterprise, and HUBZone
pro ject nreas.
Ownership Patterns
There are 201 different property owners in the
Northwest Expansion Area. This large number is
due to the large number of land pnrcels and a high
number of condominium units. In total, 87 of this
201 total owners are condominium owners.
Twenty-four landowners own more than one parcel
each, equaling 34.82 ncres of the total land area,
or 52.3% of the entire expansion area. In
addition, nine of these owners hold Qt over 1 acre
of property ench. Together, these nine landowners
occupy 27.84 acres or 41.9% of the Expansion
Area. The marinu occupies over 5 acres. With the
boat ramp and the utility lot, the City of
Clearwater owns over 8 acres in this area.
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Relationship to Downtown Redevelopment Area
The Northwest Expansion Area abuts a portion of
the Downtown Redevelopment Area along the
southern boundary, Jones Street. This area of the
downtown plan permits religious/institutional,
commercial, and heavy commercial uses directly
south of the Northwest Expansion Area.
Transportation
The Northwest Expansion Area is a busy nrea with
fnirly high traffic rates. Trnffic flows primarily
north-south. North Ft. Harrison Avenue, also
known as Alternate U.S. HighwQy 19, is the main
traffic corridor in the Northwest Expnnsion Area.
BecQUSe of this highway designation, it receives
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both tourist traffic nnd local traffic. Alternate
U.S. Highwny 19 connects southern Pinellas County
communities to northern Pinellas County and
beyond.
North Ft. Harrison Avenue is n principal arteriul
for the City of Clearwater and is maintained by the
State. It has a current level-of-service rating of
F from the Pinellas County Metropolitnn Planning
Organization (MPO). According to the City of
Clearwater Comprehensive PIQn, by 2020 it is
estimated that N. Ft. Harrison Avenue will be
reduced to a minor arteri4l for the city but that it
wil) continue to have a level-of-service of F.
North Ft. Harrison Avenue is by fQr the most
traveled road in the Expansion Area. In fact,
according to the MPO, over 23,000 vehicles trave)
between N. Myrtle Avenue and Drew Street on N.
Ft. Harrison Avenue every day.
This highwQy also leQds citizens and visitors to
downtown Clearwater and the Memorial Causeway
(which brings people to and from Clearwater
Bec►ch). In a►ddition, the mnin bus route in the
Expansion Aren runs north-south nlong N. Ft.
Hnrrison Avenue. There is also un east-west bus
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route one biock south of the Expansion Area on
Drew Street. Within the Expansion Area, there
are six bus stops along N. Ft. Harrison Avenue.
Three are located on the northbound route and
three on the southbound route.
The north-south dominance of traffic is also due
to the presence of the harbor and the Pinellas
Trnil. All major east-west roads in the ExpQnsion
Area dead-end at the harbor and several dead-end
at the Pinellas Trail. Hart Street, Georgi4 Street,
and Maple Street nre neighborhood roads that only
span about Q block each.
North Myrtle Avenue is an important corridor
through the city. Despite its heavy traffic, this
80-foot right-of-way does not affect the
Expnnsion AreQ significantly because it borders
only a smnll part of the Expansion Area. North
Myrtle Avenue is the nccess to the government
facilities on the enst side of the Expansion Area
that are disjoined from the rest of the area.
North Myrtle Avenue also hns a north-south bus
route. There is a northbound and Q southbound
stop located in front of the County Health
Depnrtment.
This roQd is currently designnted Q municipal
collector by the city and has a MPO level-of-
service rating of D. In 2020, the City
Comprehensive Plan estimates it to be upgraded to
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a municipal minor arterial road and will continue n
level-of-service of D. Approximately 12,000
vehicles truvel along this road everyday.
The other major factor affecting traffic
circulation is the narrowness of the roads. N.
Osceoln Avenue and Blanche B. Littlejohn Trail are
especiQlly narrow. N. Osceola Avenue also jogs a
few times so vehicle travel is very slow in the aren.
Utilities
The City of Clearwater maintains a water use
permit from the Southwest Florida Water
Mnnagement� District in order to produce potable
water from Clearwater's active wells. The City also
obtains water supplies from Pinellas County. The
current level-of-service standard is 120 gnllons per
capita per day.
The Northwest Expansion Area is located within
the Marshall Street District for wastewater
service. The Marshall Street treatment facility
provides service at a rate of 114 gallons per capita
per day. Citywide sewage flow rates pro jected for
2010 will utilize seventy-four (74) percent of the
system's capacity, city wide.
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The City of Clearwater is responsible for the
collection of solid waste and Pinellas County is
responsible for its disposal. The level-of-service
standard established for the City is 7.12 pounds
per capita per day. It is pro jected thnt this level
will be mnintnined through the year 2010.
Recreation
The Pinellas Trnil and Seminole Boat Rnmp facility
are both loc4ted within the Northwest Expansion
Area. Coachmon Pork is located a few blocks south
of the Expansion Area.
The current level-of-service stundard is 4.9 acres
� per one thousnnd persons. There is currently
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excess capacity in the recreation system both in
regard to land and facilities.
Issues nnd Opportunities
Based on the location and existing conditions of
the Northwest Expansion Area, the following
issues and opportunities have been identified.
Issues
• Multiple zoning classifications make planning
complicated and land use fr4gmented.
• Current zoning leads to inconsistent floor area
ratios (FAR) and density throughout the area.
• LQrge number of diverse and incompatible land
uses makes redevelopment harder to achieve.
• Lack of public space m4kes the area
unattractive to potential residents and business
owners.
• High traffic volume on N. Ft. Harrison Avenue
discourages vehicles from stopping in the area
and detracts from walkability.
• Lack of pedestrian friendly space reduces the
ability of pedestrian movement.
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• Lack of cohesiveness/sense of identity
discourages redevelopment.
• Poorly maintained sidewniks, landscaping and
buildings leads to less investment in property.
• High occurrence of industrial uses creates
Iarge percentage of non-conforming uses nnd
crentes an unattractive setting for
redevelopment.
• Existing retail uses fail to serve the immediate
area and the needs of residents.
• Underutilized, poorly mnintained city-owned
property discourages redevelopment.
• Condition of buildings is deteriorating so new
pro jects would involve costly renovation or
reconstruction.
• That no major public improvements are planned
for the area discourages private investment.
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• Focus of traffic along N. Ft. Harrison Avenue
lends to imbnlnnce of vehicle circulation in the
area.
Opportunities
• Close proximity to attractions and nctivity
centers makes the area attractive to
redevelopment nnd new investment.
• Existing commercial uses on N. Ft. Hnrrison
Avenue creates Q basis on which to build.
• North Ft. Harrison Avenue will ensure continual
commercinl activity in the Expansion Aren.
• High number of under-utilized parcels may
promote land consolidation and redevelopment.
• Future Land Use designation of Central
Business District allows for more flexible
development.
• Location in or proximity to Brownfields Area,
Enterprise Zone, and HUBZone gives economic
incentives to land owners.
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• Current proposals for up-scale residential along
the harbor could lead to increased investment
in the aren, expnnded retail clientele for the
area, and earned impact fees for the City.
• Contiguous City-owned land may allow for new
City recreational or community infrastructure.
• Existence of nlleys that divide city blocks nllow
for more options for redevelopment and
Qlternate traffic routes.
• CleQrwater Little Theater is Q cultural accent.
• No flooding problems are immediQtely apparent
for the ma jority of the area.
• City owned rights-of-way that extend to
waterfront could allow for small parks or for
leverage in development negotiations.
1993 Periphery Plnn Annlysis
In the 1993 Periphery Plan, the priority land uses
for the Northwest Expansion Area were identified
as high-density residential, "high tech"
manufacturing/nssembly, marina facilities and
mixed commercial-residential use. The PIQn
considered a new urban park in this nrea that was
to be linked with the Pinellas Trail.
The original Plan encouraged land consolidation and
land development in order to increase property
values. The Plan also encouraged high-density
residential pro jects along the harbor and the
Pinellas Trail and noted these sites as positive for
the livability of the area.
Table 1.3 depicts the proposed distribution of land
uses in the Northwest Expansion Area.
The underutilized use and depressed property
values of the Northwest Expansion Area were
emphasized in the 1993 document. That Plnn cQlled
for high intensity uses in anticipation of increases
in property vnlue and (and use intensity.
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Table 1.3: 1993 Permitted Land Use
Land Use Amount of Acreage
Low Density Residential 15.6
Medium High Density 15.9
Residential
Retail 14.8
Industrial 19.9
Park 1.0
Total 66.3
Source: City of Cleanivater Planning and Development Department
1993 Periphery Plan
The use intensity analysis indicates that the plan
would have substantial impacts on water and sewer
services, however, those impacts could be
accommodated by existing surplus c4pacity. The
1993 Plan predicted an increase in both recreation
facilities and transportation rates.
The original plan did not h4ve a land use map to
accompany the list of permitted IQnd uses. The
lack of such a map makes it difficult to govern the
locntion of permitted uses and to ensure the
appropriate use in the most appropriate location.
However, it was estimated that residential units
would increase in this area from 373 to 1,187 units,
an overall increase of 814 units. Retail space wns
also predicted to increase from 246,695 squQre
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feet to 322,340 square feet. Industrial uses were
� predicted to reduce from 663,465 square feet to
455,200 square feet under the 1993 Plan.
� Typical impacts associated with industrial uses,
such as intrusive noise and odor, are not
� compatible with residential uses or with the
downtown environment. The tr4nsportation
� network in the area could not accommod4te the
expected umount and type of industrial traffic.
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2000 Periphery Plan Updnte
Northwest Expansion Land Area
Based upon an extensive review of the land area in
the Northwest Expansion Area, including the use
of 6eographic Information Systems technology, it
has been determined that the Northwest
Expansion Area encompnsses 66.52 acres instead
of 66.3 acres as indicated in the 1993 Plan. The
following pinn and all calculations of impacts are
based on this current IQnd area.
Land Use Plan
The Lnnd Use Plan for the Northwest Expansion
Area is to be designated by a land use map and by
written policies. Table 1.4 and Map 4 depict the
permitted land use and development potential for
the Northwest Expansion Area.
The Land Use Plan permits recreation uses in the
5.29-acre area of the Seminole Boat Ramp. This
area is intended to remain as ct recreation site with
a boat ramp and public open spnce.
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Residential uses are permitted on 11.52 acres
located between N. Osceola Avenue and Clearwater
Harbor. The area should be redeveloped with
multi-family townhouses and condominiums. Such
redevelopment should be oriented to the harbor
and implement designs to respect the views. New
single-family is the least appropriate use here.
Currently, 25 units per acre are allowed. As one
incentive to consolidate parcels, properties over 2
acres are permitted a maximum density of 50 units
per acre nnd are allowed limited mixed use. This
mixed use must be complimentary to the primary,
residentiQl use and is limited to a FAR of 0.1.
Table 1.4: 2000 Peri he Plan Land Use
Land use Number of Amount of Percent of
arcels acrea e acrea e
Residential 26 11.52 17.31 %
Office/ Residential 67 11.65 17.51 %
(east of Garden)
Office/ Residential/ 79 24.65 37.06%
Commercial
Office/ Residential 15 2.25 3.38%
west of Osceola
Institutional 6 11.16 16.79%
Recreation 2 5.29 7.95%
Totals 195 66.52 100.00%
Source: City of Clearwater Planning Department
October 2000
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Map 4
Northwest
Expansion Area
Land Use Plan
� Institutional
� Recreation
� Residential
� Of#ice/Residential
� OfFice/Residential/Commerciaf
Property West of N. Garden Ave:
Permitted FAR - 0.5
Permitted Density
<2 acres - 25 units/acre
>2 acres - 50 units/acre
Property between N. Garden Ave. & Pinellas Trail:
Permitted FAR - 0.5
Office/Institutional - Min. lot size - 10,000 sq. ft.
Permitted Density
Single Family - Min. iot size - 5,D00 sq, ft.
Multi-Family - Min. 1 acre parcel - 25 units/a�
N
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200 0 200 400 600 Feet
Daia Source: City of Cleanvater Planning Deparhnerrt
October, 2000
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Institutional Innd use is permitted in two separate
areas. It is permitted along N. Myrtle Avenue and
ad jacent to the murina where the Little Cleorwater
Theater is locoted. These current institutional
uses are expected to remain in the area. In
addition, this city owned land at the gateway to
the Seminole Bont Ramp should be considered for a
new city park or civic area.
The office/residential Innd use on N. Osceola
Avenue occupies only 2.25 acres in the Expansion
Area. The predominating (and use here is small
scale residential. Some commercial and
� institutional uses that front N. Ft. Harrison
Avenue continue through the block to N. Osceola.
The permitted floor area ratio is 0.5 in this area.
, In addition, multiple family units nre permitted at
25 units per acre. However, if Z or more acres are
� consolidated as one development site, an increased
density of 50 units per acre is permitted.
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It is intended that small-scule residential remain
permitted in this aren, but office use would be
preferred. It is also intended that any use that
fronts N. Ft. Harrison Avenue moy extend to N.
Osceola Avenue. Such a use may not front N.
Osceoln Avenue, but parking, retention and loading
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may be located here. If n use does extend to N.
OsceolQ Avenue from N. Ft. Harrison Avenue, it
must be properly buffered in order to preserve
the residential/office chnracter on N. Osceola
Avenue.
The office/residentinl land use is also designated
for the blocks between N. Garden Avenue and the
Pinellus Trail. Single-family is a permitted use in
the area in effort to preserve and enhnnce the
existing neighborhood character. New single-
family development is permitted contingent on the
accumulation of ut least 5000 square feet of land.
Small scale, low-rise office and multi-family
development are expected in this area. It is
required that office or institutionQl uses be
located on at least 10,000 square feet of property
and the permitted floor area ratio is 0.5. Multi-
family is permitted on parcels equaling one acre or
more at 25 units per acre.
The remainder of the Expansion Area is designated
as office/residential/commercia) IQnd use. The
intent is to create Q"main street" along N. Ft.
Harrison Avenue and encourage pedestriQn activity.
This IQnd use is permitted in the blocks that front
N. Ft. Harrison Avenue as well as on the land where
the marina is located. This area is intended to
remain as a commercial corridor with retQil, office,
and mixed uses dominating. The eventual removal
of vehicle services nnd industrial uses is desired
along N. Ft. Harrison Avenue. The permitted floor
area ratio is 0.5 in this area. In uddition, multiple
family units are permitted at 25 units per acre.
However, if 2 or more acres are consolidated, an
increased density of 50 units per acre is
permitted.
Plan Policies
In order to address the issues and opportunities
within the Northwest Expansion Area and to fully
implement the land use plan, the following policies
should guide development within this nrea.
1.1 Scale and context of buildings should
promote a pedestrinn friendly environment.
1.2 New development, renovations and
expansions will adhere to downtown design
guidelines.
1.3 Shared parking should be accomplished
wherever possible.
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1.4 Consistent zoning and appropriQte land use
requirements should exist throughout the
Expansion Area.
1.5
1.6
Connection between Clearwater Harbor and
the Pinellas Trail should be accomplished.
The Expansion Area should be tied to the
downtown core.
1.7 Gnteway signage should be erected at the
north boundary of the area in order to
� identify it as the entry to Downtown.
In oddition to these generol policies, policies hove
been deve%ped for each lond use in the Northwest
Exponsion Ar�eo.
1.8 Recreation Area
a. The Seminole Boat Ramp will be
mQintained as a recreation site and
will be recognized as an area
attraction.
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b. The Seminole Boat Ramp should be
improved with the addition of
elements such ns picnic areas, park
benches and landscaping.
c. Part of the land area associnted with
the Seminole Boat Ramp should remain
availnble for overflow parking for the
Clearwater Little Theater.
1.9 Residential Area
a. Any new development, renovntions or
expansions should be designed to
create an urban pedestrinn
environment.
b. The City holds rights-of-way that
dead-end at the harbor and they
should be retQined and improved.
c. New large-scale residential pro jects
should contain elements that
encourage pedestriQn use.
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1.10 Institutional Area
a. The City owns a group of parcels at
the intersection of N. Osceola Avenue
and Seminole that could be
consolidated, improved and benutified
in order to serve as a civic node and
entryway to the hurbor front.
b. All government properties should be
landscaped, buffered and benutified
appropriately.
c. New uses in the institutional areas
should be consistent with surrounding
scale and land use.
1.11 Office/Residential Aren on N. Osceola
Avenue
Q. Any commercial or mixed land use
that fronts N. Ft. Harrison Avenue
may be continued through the block to
N. Osceola Avenue. If this occurs,
the non-conforming use must be
ndequately buffered from the
surrounding properties with materials
such as landscaping or fencing.
b. Portions of N. Osceola Avenue may be
vacated for a (arge development
pro ject located along the waterfront,
provided all traffic impacts can be
mitigated.
1.12 Office/Residential Area east of N. Garden
Avenue
a. Uses along the Pinellas Trail should be
oriented toward the Trail.
b. The City holds rights-of-way that
dead-end at the Pinellas Trail thQt
should be retained and improved.
c. Alleys mQy be vacated when land is
consolidated nround it. This is
contingent th4t such action will not
adversely affect other property
owners, limit access to property or
disrupt traffic patterns.
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Land should be consolidated for new
development where appropriQte.
Industrial uses should eventually be
removed.
1.13 Office/Residential/Commercial Area
a. Visual connection along N. Ft. Harrison
Avenue should be strengthened
through common landscaping, street
trees and sidewalk improvements.
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b. Trnffic calming should occur on N. Ft. �
Harrison Avenue. �
c. Native shade trees should be used for
IQndscaping and traffic calming along
N. Ft. Harrison Avenue.
d. Vehicle service and industrial uses
should eventually be removed, and
relocated, especially those that front
N. Ft. Harrison Avenue.
e.
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Land should be consolidated for new �
development where approprinte.
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f. Mixed-use development that has
office and retail uses on the first
floor and residential uses above are
encournged nlong N. Ft. Hcarrison
Avenue.
g. New development on N. Ft. Harrison
Avenue should be oriented toward the
street to encournge pedestrian
activity nnd a dynamic street life.
� h. Drive-through services or businesses
nre discouraged in the Northwest
Expansion Area due to their non-
, pedestrian orientation.
, Infrastructure Impacts
Since the 2000 UpdQte Plan makes changes to the
, land uses permitted in the Northwest Expansion
Area, infrastructure impacts were calculated and
� compared to the impacts generated by the priority
land uses identified in the 1993 Plan.
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The new land use plan is pro jected at maximum
build out to a total include 582,321 square feet of
commercial and office floor aren and 755
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residential units. These numbers indicate an
overall decrease in floor area ratio nnd residentia)
units from the numbers in the 1993 Plan. The
2000 Plan proposes 261,087 fewer square feet
covered in the Expansion Aren and 431 fewer
residences, reflecting a more realistic development
expectation.
Traff ic generation, water consumption, sewer use,
recreation use, and solid waste production are all
pro jected to decrease with the 2000 Plan as well.
The potential development in the 2000 Plan Update
could produce 433 fewer vehicle trips per dny.
Water consumption wns pro jected at 381,040
gallons per day in the aren in 1993. The 2000 Land
Use Plan Update could reduce this to 247,098
gallons, an overall decrease of 35%. Sewer rate
pro jections were reduced from 304,832 gallons
per day to 185,543 gallons per day in the 2000 Plan
Update, an overall decrease of 39%.
With the new impact analysis, pro jections for solid
waste production in the Expansion Area were
reduced by 1,573 tons per year. In the 1993 Plan,
recreQtion areas were expected to increase by
11.63 acres. In the 2000 Plan Update, the
recreation demand should increase by only 7.4
acres.
See Appendix 3 for the detailed calculations Qnd
comparisons between the original plan and updated
plan.
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Recommendntions
In order to implement the land use plQn nnd pinn
policies, the following actions should be taken:
• Consolidnte zoning within the Northwest
� Expansion Area by rezoning the entire area to
the Downtown zoning district.
• Develop an approved list of plant materials,
primarily consisting of nntive species, to govern
public and private landscnping that will assist in
crenting an identity and n consistent image for
the area.
• Traffic calming projects on N. Ft. Harrison
Avenue including more landscaping, cobbled
crosswalks nnd extensive use of shade trees
could lead to a more attractive, safer
neighborhood.
• Develop a plan to connect the hnrbor with the
Pinellas Trail including new park spnce, an
enlQrged, easily identifiable walkway and
common streetscupe.
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• Target and educate property and business
owners with information regarding the financial
incentives availnble in conjunction with the
Brownfields, Enterprise Zone and HUB zone
areas.
• AnQlyze and implement capitnl improvement
projects in order to improve the conditions of
roads, sidewalks, public landscnping, street
furniture, parks and utilities.
• Use impact fees from new development to
improve nnd develop public space, parks and
ronds.
• Add improvements on the Pinellas Trail including
benches, w4ter fountains, and shade trees.
• Coordinate efforts with the Economic
�evelopment Depnrtment in order to attract
quality developers and businesses to the area.
• Downtown zoning district should be amended in
order to allow single-family use in the
easternmost Office/Residential Area of the
Northwest Expansion Area.
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Southwest Expansion Aren
Existing Conditions
Area and LocQtion
The Southwest Expansion Aren represents 18% of
the total Periphery Plan IQnd area. It is comprised
of 57 parcels of land nnd encompasses 20.87 acres.
It is bounded by 5. Ft. Harrison Avenue on the
west, Chestnut Street on the north, East
Avenue/Pinellas Trail on the east and Druid Road
on the south. The northern boundary area and n
portion of the eastern boundary abut the
Downtown Redevelopment Plan Area. The Hnrbor
Oaks National Historic District and the South
Ward Elementary School are located on the west
side of 5. Ft. Harrison Avenue across from the
Southwest Expunsion Aren. Map 1 depicts the
boundaries of this Expansion Area.
Expansion of Southwest Areu Boundaries
Upon examination of the Southwest Expansion
Area and its relationship with the Community
Redevelopment Area boundary, it was determined
that one parcel of IQnd on Chestnut Street is
located in between these two plan areas nnd not
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formally within either pian boundary. The
Southwest Expansion Area boundary is being
extended to include this one parcel.
Existing Land Use and Zoning
The Southwest Expansion Area has an underlying
future land use category of Central Business
District (CBD), which has been in place since 1993.
The predominant zoning district in this area is
Commercial (C), encompassing approximately 88%
of the Southwest Expansion Area. Approximately
11% is zoned Office (0). The added parcel located
on Chestnut Street is zoned Downtown (D). The
Expansion Area is bordered by Downtown (D)
zoning to the north, Commercial (C) and Downtown
(D) to the enst, Office (0) and Commercial (C) to
the south, and Commercial (C), Institutional (I),
Medium Density Residential (MDR), and Low
Medium Density Residential (LMDR) to the west.
Table 2.1 and Map 5 depict the existing zoning.
Land uses in this area include residential, offices,
vehicle services, parking lots and vacant land.
Tnble 2.2 and Map 6 indicate existing (and use in
the Southwest Expnnsion Area.
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Tabie 2.1: Existin Zonin
Existing Number of Amount of Percent of
Zoning Parcels Acreage Acreage
Commercial 48 18.38 88.04%
Downtown 1 0.15 0.73%
Office 8 2.34 11.23%
Total 57 20.87 100.00%
Source: City of Clearwater Planning Department
October 2000
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Table 2.2: Existin Land Use
Land Use Number of Amount of Percent of
Parcels Acrea e Acrea e
Single Family 5 1.04 4.98%
Two Family 3 0.59 2.86%
Multi-Family 2 0.26 1.22%
Office 9 2.33 11.18%
Retail 4 1.17 5.59%
Vehicle g 8.10 38.81 %
Services
Institutional 3 0.77 3.68%
Industrial 1 0.16 0.78%
Utility/ 3 1.67 8.00%
Infrastructure
Parking 13 3.76 18.01 %
Vacant 8 1.02 4.88%
Total 57 20.87 100.00%
Source: City of Clearwater Planning Department
October 2000
Map 5
Southwest
Expansion Area
Exisfing Zoning
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Commeraal
Downtown
Institutional
Office
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]W 0 ]00 �50 BOOFSet
Data Sou�e: Cily of Clearv�ter Planning Department
October 2000
Cily of qearvvater Engineering/CAD
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Map 6
Southwest
Expansion Area
Existing Land Use
0 Singie Family
-;,�$,� Two Family
- Multi-Family
� Office
� Retail
- Vehicle Services
� Industrial
Uti l ity/I r�f rastructu re
- Parking
- Institutional
� Vacant
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100 0 100 200 300 Feet S
Data Source: City of Cleanvater Planning Department
� October, 2000
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City of Geanvater Engineering/G1S
Area Ch4racter and Conditions
The 5. Ft. Hnrrison Avenue frontage is primarily
occupied by vehicle service uses and a sc4ttering
of retail uses. There are very few buildings within
this Expansion Area that have frontage on this
street; however, there is Q significant amount of
impervious surfaces. The mn jority of this
frontnge is occupied by paved nrea used for the
parking nnd displaying vehicles. The right-of-wQy
is 70 feet in width and supports n four lane
undivided street with sidewalks on both sides of
the street. The overall condition of the sidewniks
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is average; however, the most southerly section is
in poor condition. There is a small secfion of the
Street that has n small tree lawn, whereQS, the
area between Druid and Turner has no IQndscaping.
One bench is located near the intersection with
Turner Street and is the extent of street
furniture found within the entire Southwest
Expansion Area.
A mix of uses including offices, parking lots,
single-family homes, vacant land and outdoor
storage of vehicles characterizes Turner Street.
Several residentinl structures have been
converted to offices and the general condition of
the structures fronting this street is good.
Turner Street is a two-lane, 60-foot right-of-wQy.
There nre sidewalks on each side of the street and
a tree lawn along the ma jority of the street.
Portions of the sidewalk between 5. Ft. Harrison
Avenue and Indiana Avenue are not well
maintained. This street mnintains an urban
residential character.
Indiana Avenue is a 34-foot right-of-way with
sidewalks located on the east side of the street.
The portion of the right-of-way between Harold
Court and Pine Street has been vacated; however,
the pavement still remains and is regulurly used.
Vacnnt property and underutilized vehicle services
occupies the west side of the street nnd n retail
use, institutional use and vacant land occupy the
east side.
Harold Court is a dead-end 50-foot right-of-way
that is used by severnl residential properties and a
wnrehouse building. Sidewalks exist only along the
northeast corner parcel. This street is chnr-
acterized by one poorly mnintained property
with the remaining developed properties in
average condition. The area is very non-urban in
character.
Pine Street is a 50 to 60 foot right-of-way and is
genernlly occupied by vehicle services and several
residential properties. The buildings are in
average condition with one being less than nverage.
No specific character can be identified for this
street due to nn abundance of vacnnt land. The
easterly segment of this right-of-way is
unimproved where it connects with the East
Avenue right-of-way, also known as the Pinellas
Trail. Two parcels, one for utility purposes and the
other for parking, nre adjacent to the unimproved
section of Pine Street.
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The Southwest Expnnsion Area boundary abutting
Chestnut Avenue only consists of five parcels. The
right-of-way is 60 feet in width and contains a
small sidewalk and tree-lawn. Well-maintained low-
rise office buitdings chnracterize this area.
Druid Road is mainly occupied by office uses but
nlso has retni) and residential uses. This street is
ch4racterized by well-maintnined properties nnd
has the most landscaping found within the
Expansion Area. The Druid Road right-of-wny is
between 60 and 70 feet in width. Sidewalks are
also located Qlong the north side of the street, as
well as a small tree-lawn. The Pinellas Trnil is
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located on the south side of Druid Road and
locnted just outside of the Expansion Area.
Significant landscnping improvements including the
use of pQlm trees have made a positive impnct on
the Expansion Area. There is a significnnt amount
of trees/pinntings on private property and all of
these improvements together greatly enhnnce the
street appearance. The extensive vegetation
visually links Druid Road to the wooded appearance
of the Harbor Oaks Historic District located
across the 5. Ft. Harrison Avenue nnd Druid Road
intersection.
Ownership Patterns
There ure twenty-four different property owners
within the Southwest Expansion Area. Four
landowners possess 61% of the total land area
found in this areQ. Two governmentnl agencies own
land within this areQ. Pinellas County, a major
landholder, owns 11% of the land area, excluding
the Pinellas Trail. All of the County's property is
used for parking for nearby County offices. The
City of Clearwater owns 2.8% of the Southwest
land area and uses it for drninage purposes. Private
companies and individuals own the remainder.
44
Relationship to Downtown Redevelopment Area Plan
The Southwest Expansion Area abuts an area of
the Downtown Redevelopment Plan aren along the
northern boundary to Turner Street. This area of
the downtown plan permits 70 dwelling units per
acre and a floor area ratio (FAR) of 5.0 for
nonresidential uses. It also permits building
heights of up to 15 stories. The Downtown
Redevelopment Land Use Plan permits retail uses in
the vicinity of Chestnut Street and 5. Ft.
Harrison Avenue, commercial/office/residential
uses north of Chestnut Street and
public/government uses to the northeast of this
area.
Transportation
The primary traffic f lows within the Southwest
Expansion Area are located along 5. Ft. Harrison
Avenue. This principnl arterial, also known as
Alternate Highway U.S. 19, has an existing level-
of-service of C or better according to the
Transportation Element of the Clearwater
Comprehensive Plan. According to the 2000 Level-
of-service Report prepnred by the Metropolit4n
Planning Organizntion (MPO), 5. Ft. Hnrrison
Avenue in the vicinity of Court Street has a volume
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of 21,828 average trips per dQy. The 2020
ipro jected leve�-of-service for this nrterial is D.
�� Chestnut Street, which is Q one-way minor arterinl,
has a level-of-service E. Traffic volumes equa)
10,864 average trips per day and the street is
� operating at approximately 50% of capacity.
However, the 2020 pro jected level-of-service for
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this street is F.
Druid Road is a collector street and has an existing
level-of-service C. Traffic volumes for Druid Road
in the vicinity of 5. Myrtle and 5. Ft. Harrison
Avenues avernge 5,351 trips per day. The
pro jected level-of-service rating in 2020 for this
collector between 5. Ft. Harrison 5. Myrtle
Avenues is D.
All other streets within the Southwest Expansion
Area nre considered locnl streets and have no
level-of-service standards.
There are severnl Pinellas Sunconst Transit
Authority bus routes that traverse 5. Ft. Harrison
Avenue. Two bus stops are (ocnted on the
northbound lane within the Southwest Expansion
Area; however, there nre no bus shelters at either
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stop. Bus service is nlso found on Chestnut Street
with one bus stop located within the plan boundary.
Utilities
The City of Clearw4ter maintains a water use
permit from the Southwest Florida Water
Manngement District in order to produce potable
water from Cleurwater's active wells. The City also
obtuins w4ter supplies from Pinellns County. The
current level-of-service standard is 120 gallons per
capita per day.
The Southwest Expnnsion Area is (ocated within
the Marshall Street District for wastewater
services. The Marshall Street wastewater
treatment facility provides service ut a rate of 114
gallons per capita per day. City-wide sewuge flow
rates pro jected for 2010 will utilize seventy-four
(74) percent of the system's capucity.
The City of Clearw4ter is responsible for the
collection of solid waste and Pinellas County is
responsible for its disposal. The level-of-service
standards established for the City is 7.12 pounds
per capita per day. It is pro jected that this level
will be maintnined through the year 2010.
Recreation
The Pinellas Trail is the only recreation facility
located in the Southwest Expansion Area. Other
developed recreational land close to this area is
the BQyfront Tennis Courts and Station Square
Park located in downtown. To the south of this
area is Norton Park, which is located nt the
intersection of 5. 6reenwood Avenue and Lakeview
Road.
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The current level-of-service standard is 4.9 acres
per one thousand persons. There is currently
excess capacity in the recreation system.
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Issues and Opportunities
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Based on the location and existing conditions of
� the Southwest Expansion Area, the following
issues and opportunities hnve been identified.
Issues
• Area has two different zoning designations that
hove different intensity standards and permit
uses which could be incompatible.
• Lack of identity/image limits desirability of the
area.
• Lack of landscnping along 5. Ft. Harrison
Avenue creates un4ppeQling look.
• Significant amounts of unused impervious areas
are a visunlly negative influence in the aren.
• Traffic circulation system is limited due to
three dead end streets and an unimproved East
Avenue between Druid and Turner Streets.
• Poorly maintained condition of properties
located adjacent to the east boundary of the
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Southwest Expansion Area may deter desired
development.
• Large percentage of IQnd owned by Pi nel las
County is used for parking for County offices
nnd leaves this urbnn, downtown area
underutilized.
Opportunities
• Future Land Use designution of Central
Business �istrict provides the most flexible
land use potential in the City.
• Close proximity to downtown core associQtes
this area with high intensity, business district
uses.
• Significant amount of vacant nnd underutilized
land enhances redevelopment opportunities.
• Current ownership patterns present
opportunities for redevelopment becnuse n
significant amount of land is owned by a few
property owners making land assembly easier to
accomplish and potentinlly less expensive.
• Proximity to established historic neighborhood
associates this Expansion Area with a desirable
neighborhood.
• Proximity to Morton Plant Hospital makes this a
desirnble area for medical offices and an
amenity for potentinl residents.
• Location in Brownfields Area, Enterprise Zone
nnd HUBZone enables property and business
owners to be eligible for certain financinl
incentives for development and business
expansion.
• Northern boundary of Expansion Aren �on
Chestnut Avenue will become gateway from the
Bench into downtown.
• Existing established office development on
Druid Rond provides stability to the area.
• Close proximity of the Pinellas Trail provides
recreational Qmenity for future residential/
commercial/office redevelopment.
• Unimproved Pine Street right-of-way that
connects with the Pinellas Trail is land that
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could provide a spur to the Pinellas Trail and
provide land for recreational purposes.
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1993 Periphery Plnn Annlysis
The 1993 Periphery Plan intended the Southwest
Expansion Area to serve as n support aren for the
Core district and Downtown Clearwater as a whole.
The priority land uses identified for this area was
high intensity residentinl development, mixed
residential/office, nnd industrial nnd assembly
uses of a high tech nature. The Plan encouraged an
urban park to be developed to support anticipated
residential development. It also stnted that a
stormwnter retention pro ject was likely in this
aren.
The tand use intensity for the Southwest
Expansion Area was 50 dwelling units per acre for
residential development. The allowable FAR for
office development wns 1.0 nnd for industrial uses
was 0.5.
� Table 2.3 depicts the proposed brenkdown of land
uses in the Southwest Expansion Area. The total
acreage does not include any land for the proposed
, stormwater facility; however, the pinn text noted
that the park nnd retention facility could be a
� combined fncility. The totnl acrenge accounted for
equals 18.9 acres.
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Tahip ?_3� 1993 Permitted Land Uses
Land Use Amount of Acreage
Residential 7.2
Office 3.5
Industrial 7•2
Park 1.0
Totat 18.9
Source: City of Clearwater Planning Department
1993 Periphery Plan
The origina) plan did not have a land use map,
however, it pro jected an increase of 360
residential units. It also anticipated an increase of
152,460 square feet of office space and 156,820
square feet of industrial uses. The plan also
eliminated retail as a permitted use in the
Southwest Expansion Aren. The luck of a map
governing the location of permitted uses makes it
difficult to ensure the desired development occurs
in the most appropriate locntion. It nlso made it
difficult to project how traffic impacts would be
distributed.
While residential and office uses are appropriate
for this area, industrial is not conducive nor
potentially compatible with the area. Typical
impacts associated with industrial uses such as
traffic and deliveries, nre neither compatible with
residential uses nor within a downtown
environment. Also, the general compatibility with
the surrounding area that includes the South Ward
Elementary School, Harbor Oaks historic
neighborhood, church, and office uses is
questionable. The transportation network in this
vicinity is also not supportive of industrial uses.
The land use plan also predicted the need for a
regional stormwater facility. At this time, there
are no plans for or any discussion supporting the
construction of such a facility in this area.
The use intensity analysis concluded that there
would be substantial impacts on wQter and sewer
services, but existing surplus capacity would
accommodate the pro jected impacts. The analysis
Qlso indicated a decreased impact on
transportntion. With regnrd to recreation, the
Plan projected that the proposed one-acre urban
park would mitigate any impacts on recreation
facilities; however, the plan notes an existing
surplus of recreation facilities.
It is difficult to fully evaluate the infrastructure
analysis becQUSe no explanation of inethodology
was included in the plan.
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2000 Periphery Plnn Updnte
Southwest Expansion Land Area
Based upon an extensive review of the Iand aren in
the Southwest Expnnsion Area, including the use
of 6eographic Information Systems technology, it
hns been determined that the Southwest
Expansion Area encompasses 20.87 ocres instead
of 18.9 acres as indicnted in the 1993 Plan.
Land Use Plan
The land use plan in the Southwest Expansion Area
is to be controlled by n generulized land use map
that specifies development potentinl, as well as by
policies found in this plan. Table 2.4 and Mnp 7
depict the permitted land uses and development
potential.
The land use pl4n permits office/residential/
commercial uses nlong the 5. Ft. Harrison Avenue
frontage. The amount of land designated for this
mixed-use designation is approximntely 4.14 acres.
Single use or mixed-use development is permitted,
with mixed-use being preferred. The allowable
floor area ratio for commercial and office
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development within this area is 1.0 and the
permitted density of residential uses is 25 dwelling
units per acre. A density bonus of 25 units per
acre is available for parcels exceeding two acres;
therefore, bringing the totnl permitted density to
50 units per ncre in that instance of a larger
development site. There are no impervious surface
ratio requirements.
Table 2.4: Periphery Plan Land Use
Land Use I Number of IAmount oflPercent
Parcels Acreage Acreage
Office/ Residential I 51 I 16.73 I 80.13%
Office/ Residential/ 6 4.14 19.87%
Commercial
Total 57� 20.87" 100.00%
Source: City of Clearwater Planning Department
October 2000
" Some parcels ore technicnlly within both the
Office/Residential and Office/Residential/Commercial Area.
These were counted with the category in which most of the
parcel aren is found.
"! Despite the splitting of parcels between
Office/Residential and Office/Residential/Commercial,
these numbers are measured according to the areas as
designated on Map 7.
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Map 7
Southwest
� Ex ansion Area
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Land Use Plan
� Office/Residential
� Office/Residential/Commercial
Permittecf FAR - 1.0
Permitted Density
� <2 acres- 25 units/acre
>2 acres- 50 units/acre
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s
Data Sou�ce: City of Cleanvater Planning pepartment
' October, 2000
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Chestnut Street
Turner Street
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Cify of Cleanvater EnginesringlGlS
,
If property with frontage on 5. Ft. Harrison
Avenue is assembled and extends beyond the
office/residentinl/commercial limits, commerciQl
uses will be permitted beyond that boundary
provided the use is oriented to the 5. Ft. Harrison
Avenue frontage.
The remainder of the Southwest Expansion Area
(16.73 acres) is designnted for office/residential
uses. The permitted FAR and density is the same
as the office/residential/commercial area.
The Community Development Code shall determine
permitted office nnd commercial uses, as well as
height, pnrking and sign requirements. Residentinl
development shall be in the form of attached units.
No new single-fnmily dwellings are permitted in the
Southwest Expansion Area. It should also be
noted that in nddition to office/commercial uses,
parking lots would also continue to be a permitted
use.
Plan Policies
In order to address the opportunities and issues
within the Southwest Expansion Area und to fully
55
implement the lond use plan, the following policies
shall guide development within this area.
2.1 The scale and context of buildings should
promote a pedestrian friendly-environment.
2.2 New development, renovations and
expansions shall adhere to the Downtown
�esign Guidelines.
2.3 Drive-through services and businesses nre
discouraged within the Southwest Expansion
Aren due to their non-pedestrian
orientation.
2.4 Shared parking should be accomplished
wherever possible.
2.5 All parking shall be screened from abutting
rights-of-way.
2.6 Visual connection between the Southwest
Expansion Area nnd the Harbor Oaks
Historic District should be strengthened
through streetscaping elements and building
design.
2.7 Connections to the Pinellas Trail should be
incorpornted in site plans when property is
contiguous to the Trail or when the proposed
use would benefit through connection to the
Trai I.
In oddition to these genero/ policies, policies hove
been deve%ped for eoch street in the Southwest
Exponsion Areo.
2.8 5. Ft. Harrison Avenue
a. Treat 5. Ft. Harrison Avenue ns the
"main street" of the Southwest
Expansion are4.
b. Construct new development to the 5.
Ft. Harrison Avenue right-of-way line
to implement an urbnn character. Any
variations to this should only be
permitted to nccommodate decorative
lundscnping and/or pedestrian
amenities.
c. Consolidnte parcels with frontage on
5. Ft. Harrison Avenue for unified
development between ench block.
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Larger scale development should act
as an anchor for the Southwest
Expnnsion Aren, as well as create
visual linkage to the Clearwater
downtown core.
d. Permit residential development Qlong
the 5. Ft. Harrison Avenue frontage
only if part of a mixed use
development.
e. Design development along the 5. Ft.
Harrison Avenue frontage to create
an urban pedestrian environment
including ample sidewalks, street
furniture nnd pedestriQn linkages
among sites.
f. Streetscaping improvements should
be made along this frontage to give
definition to the nrea, improve
aesthetics and create a sense of
identity.
g. Gateway signage should be erected at
the southerly boundary of this area
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nnd identify it as the entry to
Downtown Clearwater.
h. No curb cuts shnll be provided on the
5. Ft. Harrison Avenue frontage
where olternative access can be
provided.
2.9 Turner Street
Q. Develop a unified landscaping theme
along the Turner Street frontnge.
Native shade trees should be plonted
in the tree lawn if the right-of-way
can accommodate it or� nd jacent to
the sidewalk on private property.
2.10 Pine Street
a. Maintain the improved portion of Pine
Street in its current configuration
unless consolidation of all of the
property along this street is achieved
And developed ns a unified site pl4n.
b. Develop recreation area within the
unimproved portion of the Pine Street
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right-of-wny that incorporntes a spur
to the Pinellas Trail.
2.11 Druid Street
a. Enhance visual connection between
Druid Street und the Harbor Oaks
neighborhood through streetscaping
improvements.
b. Maintain existing specimen trees
locnted on privnte property unless
such trees are determined to be
detrimentnl to the property.
c. Screen QII on-site pnrking from Druid
Road.
Infrastructure Impacts
Since the 2000 Update Plam m�de changes to the
land uses permitted in the Southwest Expansion
Area, infrastructure impacts were calculated and
compared to the impacts generated by the priority
land uses identified in the original plan.
Specifically, the 2000 Update eliminated industrial
uses, added commercial uses and included a land
use map. Additionally, there is a discrepancy of
1.97 acres in the Southwest Expansion Aren that
must be accounted for when considering impacts
(i.e. land not included in the originnl Plan but is
included in the 2000 Update).
The new (and use plan anticipates a total of
282,269 square feet of commercial and office
floor area and 464 residential units. This potentia)
development would generate an additionat 514
average daily trips than projected by the original
plan. The additional daily PM peak is projected to
be 64 trips, which is de minimus. The 2000 Level-
of-Service Report prepared by the Metropolitan
Planning Organization indicates that QII segments in
this vicinity of 5. Ft. Harrison Avenue are a level-
of-service C or B and are at 50% - 70% capacity.
The proposed ndditionnl trips can be
accommodated by surplus capncity.
The additional development potential proposed in
the plan would also incrense wnter consumption
rates by 31, 342 gallons per day and wastewater
flow rates by 25,074 gallons per day. These
additional impncts cnn be accommoduted by the
existing surplus capacity in each utility.
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With regard to impacts on recreation, the new land
use plan nnticipates n need for 4.54 acres of
recreational land to meet the City's level-of-
service standard of 4.9 acres of core system
parkland per 1000 population. The originQl plan
anticipated a need of 3.53 acres; therefore, the
updated land use plan generates an increase of 1.01
acres of parkland. This proposed increase would
not negatively affect the city's parkland needs
since there is excess capncity.
Solid waste is pro jected to increase by 546 tons.
The City can accommodate this additional increase
due to excessive capacity. See Appendix 3 for the
detailed calculations and comparison between the
original plan and updated plan.
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Recommendntions
In order to implement the land use pinn and plan
policies, the following actions should be taken:
• Consolidate zoning within the Southwest
� Expansion are4 by rezoning the entire aren to
Downtown.
• Attrnct a catalyst pro ject for the Expansion
Area through the aid of the City's Economic
Development Tenm, which would serve the
needs of the ad jacent residential
neighborhoods nnd downtown as n whole.
• Target and educate property and business
owners with information regarding the financinl
incentives available due to this area being
located in the Area, Enterprise Zone and
HUBZone.
• Analyze capital improvement projects listed in
the plan. Prioritize these improvements in the
City's Capital Improvement Plnn.
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0
• �evelop an approved list of plant materials,
primarily consisting of native species, to
govern public and private (andscaping that will
nssist in creating an identity for the area.
• Improve the City's property with regular
property mnintenance and improved landscape
buffering.
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Northeast Expnnsion Aren
Existing Conditions
Areu and Location
With 4.20 acres and 21 land parcels, the
Northeast Expansion Area is the smallest within
the Periphery Plan. It encompasses only 3.63% of
the total Plan acreage. This Expansion Area is
bound by Prospect Avenue to the west, Drew
Street to the north, N. 6reenwood Avenue to the
east, and Grove Street to the south. This
Expansion Area lies on the northern side of the
Downtown Redevelopment Plan Area. Its southern
and western boundaries are shared with the
Redevelopment Boundary. The Northeast
Expansion Area is located just two blocks north of
Cleveland Street and the downtown core. Map 1
depicts the boundaries of this Expnnsion Area.
Existing Lnnd Use and Zoninq
The City's Land Use Map (1995) designates the
future land use for the Northeast Expansion Aren
as Central Business District (CBD). This area is
one of two expansion areas that is currently zoned
Downtown (D). The Downtown zoning wns
62
designated for the Northenst Expansion Area in
1993 in the same time frame as adoption of the
originnl Plan. This Expansion Area is bordered by
Office (0) zoning to the north and Downtown (D)
to the south. There is Low Medium Density
Residential (LMDR) to the northeast and a
combination of Commercial (C) and Office (0)
zoning to the enst. Map 8 depicts the zoning
pattern in the Expansion Area.
The existing IQnd use in this area is divided
between institutional, multi-family, office, retQil,
single-family, two-family and vacant land.
Table 3.1 indicates the existing IQnd use totals and
patterns found in the Northeast Expansion Area.
Map 9 depicts the land use patterns in the Are4.
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Table 3.1: Existin Land Use
Land use Number of Amount of Percent of
Parcels Acrea e Acrea e
Single -family 5 0.83 19.62%
Two -family 4 0.39 9.40%
Multi-Family 3 0.48 11.51 %
Office 2 0.49 11.63%
Retail 2 0.41 9•71 %
Institutional 4 1.49 35.51 %
Vacant 1 0.11 2•62%
Total 21 4.20 100.00%
Source: City of Clearwater Planning Department
October 2000
Area Character and Conditions
The uses in the Northeast Expansion Area are
diverse. However, the mix in the are4 is consistent
with uses and use patterns in the general downtown
region. Many buildings are in decline with faded
peeling pnint, broken windows and overgrown lawns.
New renovntion nctivity is beginning to positively
transform the character of the aren. The orea is
well shaded with many mature live oQk trees.
On Drew Street, there is n mix of office,
institutionnl, residential Qnd vacant land. Some
buildings remain with old paint, overgrown yards
63
ond visible outdoor storage. In addition, some
homes have recently converted from residentinl to
office space. Several sites are currently for sale,
so land use transifion is likely.
Drew Street is Q 60-foot wide right-of-wny with
four lanes of traffic. It is a fairly narrow arterial
that links the downtown to other parts of the city.
There is no on-street parking; so all parking is
locnted onsite either on the side or rear of
buildings. Because this is a street with high
traffic volume, there is an overall busy feel.
However, several buildings are for snle and others
contQin low intensity uses. Sidewalks and shade
trees along the street help nccommodate
pedestrian traffic and slow down vehicle traffic.
Map 8
Northeast
Expansion Area
Existing Zoning
C Commeraal
D Downtown
I Institufional
LMDR Low Medium Densiiy Residential
MDR Medium Density Residential
O Office
N
W E
5
aoo o wo aeo eoo Feer
Data Source: City of Cl�rvrater Planning Department
October 2000
Cily d Clearvrater Engineering/CAD
Map 9
Northeast
Expansion Are
Existing Land Use
Q Single Family
� Two Family
- Multi-Family
O�ce
- Retail
� Institutional
Q Vacant
N
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10p 0 l00 200 300 Fee1
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Clevelend Street
Data Source: City of Geanvater Planning Department
October, 2000
City of Cleanvater Engineering/G/S
,
Grove Street, a 50-foot right-of-wQy, has Q
variety of uses including institutionnl, retail,
office, and single-family and multi-family uses. A
print shop and a TV repair business locnted on
Grove Street are the only retail uses in the
Expansion Area. Other uses include a new family
counseling center, offices and some residences.
Currently, the buildings on this block range from
well-mQintained single-fQmily homes to
deteriorating multi-family units. Across Grove
Street to the south, a large residential
development is planned outside of the Northeast
Expansion Aren.
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Very little landscaping is found in this Expansion
Aren. The only significant landscaping pro ject is at
the new family-counseling center on 6rove Street.
However, this building is located on a dead-end
street, next to the rear of a self-storage facility
and, therefore, is not readily seen by other users
of the nrea.
Booth Avenue is a 45-foot, north-south street
that splits the Expansion Area into two distinct
blocks. A Presbyterian church dominntes the block
east of Booth Avenue nnd is the main presence
there. Across the street to the west are
residential uses. Trnffic is very light on this road
and shade trees are prevalent.
North Greenwood Avenue is the eastern boundary
of the Expansion Area. This street is a 50-foot
right-of-wny. Land uses here include multi-family,
retail, and vacant land. At the corner of Drew
Street and N. Greenwood Avenue is the only
traffic light in the Expansion Area. No sidewalk
exists on the west side of N. Greenwood Avenue
limiting pedestrian access and walk4bility in the
Expnnsion Area. Overall, the conditions on the
street are less th4n average. The multi-fnmily
units nnd associated yard are not well maintained.
The retail store is freshly painted however. There
is no landscaping on any of the land parcels, but
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several large shade trees are present along the
street.
The section of Prospect Avenue in the Northenst
Expansion Area is only one short block. It is a
narrow, unimproved, gravel alleyway with no curbs
or sidewalks. In fact, only one car can pass
through at a time. There is n fence on the west
side that encloses a neighboring school. On the
eQSt side are the sides of residential and
institutional buildings. This section of Prospect
Avenue is not readily used by anyone.
West of the Expansion Area is the Clearw4ter
Acndemy and a self-storage facility. Most land to
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the south is vacnnt and is anticipnted for
development soon. Residential and institutional
uses are locnted to the east and offices are found
across Drew Street from the Expansion Area.
This Expansion Aren is included in several economic
development program areQS by the Depnrtment of
Economic Development. These programs include
the Brownfields, Enterprise, and HUBZone pro ject
areas.
Relationship to Downtown Redevelopment Area Plan
The Northenst Expansion Area abuts pnrt of the
northern boundary of the Downtown
Redevelopment Area Plan. The designated Iand
uses for this part of the Redevelopment Plan are
Low and Medium/High Density Residentinl. The
permitted density here is 7.5 units per acre.
Ownership Patterns
Ownership in this Expansion Area is diverse. Two
� institutional uses in the nren occupy the most
acreQge. Together, a church and a fami ly-
counseling center occupy 35.5% of the Innd.
� Separnte individuals own most other pnrcels.
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Traffic and Circulation
Drew Street, the northern boundary, serves as Q
significant east-west traffic corridor in
Cleurwater. Most traffic that accesses the
Expansion Area does so ulong this street. In fact,
Q"2000 Level of Service Report," by the Pinellns
County Metropolitan Planning Organization shows
that 14,890 vehicles cross the intersection of
Drew Street at N. Greenwood Avenue every day.
Drew Street is a state maintQined minor arterial
for the City of Cleurwater. It is estimated to
remain as such into the next decade. The current
level-of-service on Drew Street is rated D and is
estimated to remain D into 2020.
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North 6reenwood Avenue is the other m4 jor
artery to the area. The only traffic light in the
Expansion Area is located at the intersection of N.
Greenwood Avenue and Drew Street. According to
the MPO, 5,177 vehicles travel on N. Greenwood
Avenue at Drew Street every day. North
Greenwood Avenue is n municipal collector road
that has Q current level-of-service of D. It is
estimnted to remain as such into 2020.
Grove Street is one block south of Drew Street
and experiences much less traffic. Most vehicle
traffic comes to the area in order to nccess
specific uses on Grove Street. Grove Street can
be used as an alternative to Drew Street, only
between N. 6reenwood and Booth Avenue becQUSe
it dead-ends to the west of Booth into an unpaved
alley known as Prospect Avenue.
Several bus routes provide nccess to the Expansion
Area. There are routes on Drew Street and N.
6reenwood Avenue, as well as on 5. Myrtle Avenue
to the west, nnd Cleveland Street to south.
In the Expunsion Area, there are three bus stops.
On Drew Street, there is one eastbound stop and
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one westbound stop. On N. Greenwood Avenue,
there is one southbound stop at the corner at
6rove Street. In addition to this stop, there is a
northbound stop just south of 6rove Street and
another just north of Drew Street.
Utilities
The City of Clearwater maintains a water use
permit from the Southwest Florida Water
Management �istrict in order to produce potable
water from Clearwater's active wells. The City also
obtains supplies from Pinellns County. The current
level-of-service is 120 gallons per capita per dQy.
The Northeast Expansion Area is located within
the Marshall Street District for wastewater
service. The Marshall Street treQtment facility
provides service at a rate of 114 gallons per cnpita
per dny. City-wide sewage flow rates pro jected
for 2010 will utilize seventy-four (74) percent of
the system's capacity.
The City of CleQrwater is responsible for the
collection of solid wnste nnd Pinellas County is
responsible for its disposal. The level-of-service
standards established for the City is 7.12 pounds
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per capitn per day. It is pro�ected t a s
� will be mQintnined through the yenr 2010.
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Recreation
No recreation facilities are located within the
Northenst Expnnsion Area. The closest developed
recreationat land to this area is Plaza Park located
� just north of Drew Street.
The current level-of-service standnrd is 4.9 acres
� per one thousand persons. There is currently
excess capacity in the recreQtion system.
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Issues nnd Opportunities
Based on the location and existing conditions of
the Northeast Expansion Area, the following issues
and opportunities have been identified.
Issues
• Due to deteriorcated state of building
structures, any new development or renovations
could be costly to property owners.
• The Iack of sidewalks on west side of N.
Greenwood Avenue limits pedestrian access,
flow nnd safety.
• Presence of single-family in the Downtown
zoning district is nonconforming use.
• Smal) size of the Expnnsion Area makes it
awkward to treat as a special planning district.
• Any changes to adjacent lands will affect
future land use and development in the
Expansion Area but cannot be predicted.
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• Traffic speeds on Drew Street and N.
6reenwood Avenue are fairly fast nnd detract
from the potentinl for small-scale office and
residential area.
Opportunities
• Location along a major traffic and
transportation corridor, �rew Street, allows
for easy accessibility.
• Existing bus line allows for accessibility and
could help decrease car traffic and congestion.
• Existing Downtown zoning is consistent with the
Central Business District Plan category,
therefore no rezoning is necessary and no new
nonconformities will emerge.
• Lack of impervious ratio standards all�ws for
more flexible development.
• Close proximity to existing improvements and
approved pro jects encourages other developers
and IQndowners to improve properties.
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• Old, native shade trees could provide amenity
� to new development.
� • Some current owners hnve recently invested in
upgrading property and buildings so others muy
follow suit.
• Significant existing tree cover gives nice
overall character and therefore increases
desirability of land.
• Location in Brownfields Aren, Enterprise Zone
and HUBZone which makes property and
business owners eligible for certain fin4ncial
incentives for development and business
expnnsion.
• Several parcels are currently for sale, so new
ownership Qnd consolid4tion is possible.
• Close proximity to the downtown core allows
residents to walk to businesses and allows
offices to be close to the business hub of the
City.
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• Some (arger institutional uses are not predicted
to change and therefore will give consistency to
the area.
1993 Periphery Plan Annlysis
In the 1993 Periphery Plan, priority land uses in
the Northeast Expansion Area were identified as
medium high density residential nnd mixed
office/residential uses. The preferred land use
would allow mixed uses along Drew Street and
residentia) on the quieter streets that are off of
�rew Street and closer to the downtown core.
The Expnnsion Area is identified as an important
boundary befiween the downtown core and
surrounding office/residential land use.
The 1993 land use intensity was 28 units per acre
for residential development. Office land use
intensity was set nt 0.3 FAR. The total acreage
counted in 1993 was 4.3 ncres.
The propose�d intensity could have an increase of
residential units by 78 and office development by
1,025 square feet. However, institutional
development was anticipated to decrease by
21,840 square feet. In general, the 1993 Plan
showed that development intensity would decrease
overnll. No further annlysis of impacts was
conducted for the Northeast Expansion Area in
the 1993 Plan.
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Table 3.2 depicts the breakdown of land in the
Northeast Expansion Area. No land use map was
provided.
Tahlp � �� 1993 PPrmitted Land Use
Land use Amount of acreage
Residential 2•8
Office 1.5
Total 4.3
Source: City of Clearwater Planning and Development
Services 1993 Periphery Plan
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2000 Periphery Plnn Updnte
Northeast Expansion Lnnd Area
Bnsed upon an extensive review of the (nnd area in
the Northeast Expansion Area, including the use of
Geographic Information Systems technology, it has
been determined that the Expansion Area is 4.20
acres instead of 4.3 acres as indicated in the 1993
Plan. The following plan nnd all calculations of
impacts are based on this current Qcreage.
Land Use Plan
The Lnnd Use Plan in the Northeast Expnnsion
AreQ is to be controlled in pnrt by Q generalized
land use map that specifies development potential.
Policies are also written in this plan. Map 10
depicts the permitted land uses and development
potential. Below is a detniled description of the
plan. Table 3.3 and Map 10 depict the Innd use for
the Northeast Expunsion Area in the 2000
Periphery Plan.
The 2000 Periphery Land Use Plan permits
� office/residential uses in the Northenst Expnnsion
Area. The allowable floor area ratio is 0.3 with Q
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density of 28 residential uses per acre. There are
no impervious ratio requirements in this plan. The
preferred uses in this area include small-scale
businesses and multi-family units.
Table 3.3: 2000 Peri he Plan Land Use
Land Use Number of Amount of
parcels acreage
Office/ Residential 21 4.20
Total 100% 100%
Source: City of Clearwater Planning Department
October 2000
The Community Development Code shall determine
permitted office and commercial uses, as well as
permitted height, parking, and sign requirements.
Because this Qren is pnrt of the downtown, design
guidelines will be used to contro) the design and
look of the nreo.
Residentinl development shall be in the form of
attached units. No new single-family dwellings are
permitted in the Northeast Expansion Areo.
Single-family residences that are attached to
office space nre permitted. Overall, the scale and
type of uses should remain compatible with
surrounding scale nnd uses.
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Map 10
Northeast
Expansion Area
Land Use Plan
� Office/Residential
Permitted FAR - 0.3
Permitted Density -
28 units/acre
N
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s
100 0 100 20a 300 Feet
Data Source: City of Ctearwater Planning Department
October, 2000
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Plan Policies
In order to address the issues and opportunities
within the Northeast Expansion Area nnd to fully
implement the IQnd use plan, the following policies
should guide development within this nreQ.
3.1 No curb cuts shall access Drew Street
directly where alternative access can be
achieved from side streets or alleyways.
� 3.2 New development shall follow the Downtown
Design guidelines.
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3.3 Expansion of non-conforming uses is
prohibited, except for general nesthetic
improvements.
3.4
3.5
3.6
Pedestrian access and ense of walkability
should be increased.
New redevelopment initiatives shall try to
maintain small-scale character.
No native shade trees shall be removed
unless they impose a danger to human safety
79
3.8
or a significant
improvements.
Shared parking
wherever possible.
hindrance to land
shall be accomplished
3.9 Nonconforming uses are encouraged to
relocate to conforming locations so that land
uses can be more consistent with downtown
uses.
3.10 A sidewalk should be developed on the west
side of N. Greenwood Avenue.
Infrastructure Impacts
Because there are no changes in IQnd use and
intensity in the 2000 Plan Update for the
NortheQSt Expansion Area, the impacts on
infrastructure are not anticipated to change.
Recommendntions
In order to implement the land use plan and pinn
policies, the following actions should be taken:
• Examine the potential for a pedestrian corridor
between the Expansion Area and the downtown
core.
• Target and educate property and business
owners with information regarding the financial
incentives available from the Brownfields,
Enterprise Zone, and HUBZone initiatives.
• Anulyze capital improvement projects listed in
the plan. Prioritize these improvements in the
City's Cnpital Improvements Plan.
• Due to its small size, location surrounded by the
Redevelopment Area Plnn, current land use of
Central Business District, and current zoning of
Downtown, the Northeast Expansion Area
should be re-examined for future inclusion in
the Community Redevelopment Area.
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Southenst Expansion Aren
Existing Conditions
Area and Location
The Southeast Expansion Area represents 21% of
the total Periphery Plan land area. It is comprised
of 108 parcels of land and encompasses 24.24
acres. It is bound by Ewing Avenue to the west,
Missouri Avenue to the east, Court Street to the
south, and Pierce Street to the north. IMR Global
Hendquarters is located to the east and north and
the future site of the Town Pond is located to the
west of the Southeast Expnnsion Area. The entire
northern and eastern boundaries abut the
Downtown Redevelopment Plan Area. Map 1 depicts
the boundaries of this Expansion Area.
Expansion of Southeast Area Boundc►ries
Upon examinntion of the Southeast Expansion Area
and its relationship with the Community
Redevelopment Area boundary, it wus determined
thnt parcels are located between these two special
planning areas and not formally adopted into either
area. The first nrea is located on the north side
:
of Pierce Street between Washington Avenue and
Madison Avenue. The other aren �is located on the
northeast corner of Court Street and Ewing
Avenues. The Southeast Expansion Area boundary
is being extended to include these parcels.
Existing Land Use und Zoninq
The Southeast Expansion Area, except for the
parcel located at Court Street and Ewing Avenue,
has an underlying future land use category of
Central Business �istrict (CBD), which has been in
place since 1993. The parcel on Ewing Avenue nnd
Court Street, however, has a(and use designation
of Commercial General. The entire Southwest
Expansion Area is zoned �owntown (D) and is
bordered by Downtown (D) zoning to the north,
Commercial (C) to the east, Commercial (C) and
Downtown (�) to the south and Downtown (D) to
the west. Mnp 11 depicts the existing zoning of
the SoutheQSt Expansion Area.
There is a mix of land uses in this nrea including
single-family dwellings, offices, wnrehousing, and
vucant land. Table 4.1 and Map 12 indicate existing
land use in the Southeast Expansion Area.
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Table 4.1: Existin Land Use
Land Use Number of Amount of Percent of
Parcels Acreage Area
Single Family 14 3.41 14.08%
Two Family 4 0.61 2.50%
Office 9 3.68 15.19%
Retail 7 1.63 6.71 %
Servl cles 9 2.33 9.61%
Institutional 2 0.53 2.18%
Government 2 0.50 2.06%
Facilities
Industrial 18 4.00 16.50%
Utility/ g 1.41 5.83%
I nfrastructu re
Parking 4 0.67 2.76%
Vacant 30 5.47 22.58%
Totals 108 24.24 100.00%
Source: City of Clearwater Planning Department
October 2000
Area Chnracter and Conditions
� A mix of uses including warehousing/outdoor
storage uses, offices and single-family homes
characterizes Ewing Avenue. The offices are well
� maintained und have significnnt landscaping
improvements. The residential and wnrehouse uses
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nre in less than average condition. An extensive
tree canopy exists on the residentinl properties,
which provides n grent aesthetic benefit. Ewing
Avenue is a 30-foot right-of-way with sidewalks
located along severnl properties on the south end
of the street. The small area of this right-of-way
does not currently hinder two-way traffic.
Several old, rusted chain link fences front Ewing
Avenue. These fences enclose nonconforming
industrial uses that hnve front4ge on 5. Greenwood
Avenue. This street has no defined character due
to such a variety of non-compatible uses.
INSERT MAP 11
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� Map 11
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Southeast
Expansion Area
1
Existing Zoning
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Commeraal
Downtown
Institutional
N
W E
S
J00 0 J00 450 600 Feef
Data Source: CRy of Clearwater Planning Department
Odober 2000
Cily of Gearvvater Engineering/CAD
Map 12
Southeast
Expansion Area
Existing Land Use
0 Single Family
=- �� Two Family
- Multi-Family
� Office
� Retai(
� Vehicle Services
; Industrial
Utility/ Infrastructure
� Parking
� Govemment facilities
� Cnstitutional
� Vacant
N
W E
100 0 100 200 300 Feet 5
Data Source: City of C/earvvater P/anning Department
October, 2000
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City ot Cleanvater Engineenng/GIS
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The 5. Greenwood Avenue frontage is primarily
� occupied by warehousing and outdoor storage uses
but also includes several single-family homes and
retail businesses. The condition of one commercial
, building is very good while the wnrehousing nnd
residential uses are in less than average condition.
� The right-of-wQy is 40-55 feet in width nnd
supports a two lane undivided street with sidewniks
primarily located on the west side of the street.
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The sidewniks and curbing are in poor condition.
The small tree-lawn located along 5. 6reenwood
Avenue is also in very poor condition. It is
comprised of dirt or dead grnss and contributes to
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the deteriorated condition of the street. The only
landscaping on 5. Greenwood Avenue is locnted on a
residential property located at the southerly end
of the boundary neQr the intersection with Court
Street. The lack of landscoping in this section of
the Southenst Expnnsion Area contributes to the
blighted character of this street.
Court Street is the gateway to Downtown
Clearwater and Clearwuter Beach. It is a four
lane, divided 100-foot right-of-way with sidewalks
located on each side of the street nnd no tree
luwn. The City has installed palms trees, ground
cover, and flowers in the street median nnd it has
greatly improved the nppearance of this area. The
vicinity of Court Street nround Missouri Avenue is
chnracterized by vehicle services, office and retQil
uses. This area has a cluttered appearance and
little landscaping on private property. Six vacnnt
parcels and two residential lots front Court Street
between Madison and 5. Greenwood Avenues and
one retail business and an animal hospital is located
between 5. Greenwood and Ewing Avenues.
Brownell Street is an eQSt-west street located
between Missouri and 5. Greenwood Avenues. It is
a 30-foot right-of-way with Miami curbs and no
sidewalks. A mix of uses occupies the street. The
backs of the businesses fronting on Court Street
occupy the south frontage of Brownell Street
between Missouri and Madison Avenues. There is
no IQndscaping on these pnrcels and building
conditions are less than average. The north side
of the street in the same area has a mix of uses
including a church, an office, a city-owned
retention facility, and a parking lot. Between
Madison and 5. 6reenwood Avenues, there is a city
owned Parks and Recreation stornge facility,
several single-family homes, and v4cQnt (and. This
area is very non-urbnn in chnracter.
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Gould Street is another east-west street located
between Missouri nnd 5. Greenwood Avenue.
Between Missouri and Madison Avenues there are
office uses, vacant land, a city-owned retention
facility, a church, a parking (ot, residentin) uses, a
vehicle service use nnd vacant land. The City
recently made improvements to the Gould Street
right-of-woy east of 5. Madison Avenue including
new pavement, curbs, sidewalks and decorative
lighting on the south side of the street.
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' Madison Avenue is a north-south right-of-way,
which also wns recently improved with new
� pavement, curbs, sidewniks and decorntive lighting
on the east side of the street. A mix of uses is
� locnted between Court Street and 6ould Street
including government fncilities, a retention aren,
several pnrking lots And a church.
� Warehousing/wholesaling uses, vacant land,
offices, and a vehicle service use characterize
� Madison Avenue north of Gould Street. The
general conditions of buildings located on this
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street are average. The area has no distinct
character due to the extensive mix of uses.
Pierce Street, between Washington Avenues and
Madison Avenue, consists of 10 parcels, five on
each side of the street. A vehicle service use
occupies the north side and a mix of uses including
a vacant pnrcel, office, single family dwelling, and
vehicle service use occupy the south side. Building
conditions are average nlong this frontage. Pierce
Street is Q 30-foot right-of-way with sidewalks on
the north side of the street.
The east side of Wnshington Avenue between
Pierce Street and Gould Street is also located
within the Southeast Expnnsion Area. It is
characterized by undeveloped Innd and residential
uses. The building conditions in this area are poor.
Washington Avenue is a 30-foot right-of-wQy with
Miami curbs and no sidewalks.
Missouri Avenue is the eastern boundary of the
Southeast Expansion Area. It is Q four-lane,
undivided 74-foot right-of-wny. There are
sidewalks on each side of the street and small tree
Iawns. This street is characterized by office uses
within the Expansion Area and by commercial nnd
office uses on the east side of the street outside
of the boundary.
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Ownership Patterns
There are 50 different property owners within the
Southeast Expansion Aren. Ten landowners
possess 51% of this area. The City of Clearwater
is the largest landowner in the area with four
acres or 16% of the total nrea. Private compnnies
and individunls own the remainder of the property.
Relationship to Downtown Redevelopment Plan
The Downtown Redevelopment Plan Area is
somewhat integrated into the Southeast Expansion
Area. Land nrea in the Downtown Redevelopment
Plan Area wraps around a portion of the Southeast
Area on the eust, north, and west. Map 1
illustrates the location of both of these
boundaries.
The Southeast Expansion Area boundaries ubut
subdistricts in the Downtown Redevelopment Plan
that have different density and intensity
standnrds. As described by the Zoning Revisions
Map in the Redevelopment Plan, which is also the
Implementation Plan, the portion of the Southeast
Aren between 5. 6reenwood Avenue and Ewing
Avenue abuts an area that permits 50 dwelling
units per ncre, and a FAR of 2.0. The maximum
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height is 6 stories. The land use plan of the
Downtown Redevelopment Plan permits
commercial/office/residential uses within this
area. The remainder of the Southeast Expansion
area abuts an nrea which permits
commercial/office/ residential uses at a maximum
density of 70 dwelling units per acre, u FAR of 2.0
and a maximum height of 8 stories.
Transportation
The primnry traffic flows within the Southeast
Expansion Area are located on the eastern and
southern edges of the area nlong Missouri Avenue
and Court Street. Missouri Avenue is u principal
arterial and has level-of-service of C or better.
According to the 2000 Level-of-Service Report
prepnred by the Metropolitan Planning
Organization, traffic volumes equnl 12,450 average
daily trips between Cleveland and Court Streets
and approach 30,406 trips south of Court Street.
Court Street is a minor arterial with a level-of-
service E nnd is the major thoroughfnre to
�owntown and the Beach. Traffic volumes
appronch 12,200 average daily trips and the
pro jected level-of-service for 2020 is F. Traffic
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is expected to increase on this arterial when the
new Memorinl Causeway bridge is constructed.
South 6reenwood Avenue is a collector street nnd
has an existing level-of-service of D. Traffic
volumes for 5. 6reenwood Avenue in the vicinity of
Cleveland and Court Streets average 5,991 trips
per dny. The 2020 pro jected level-of-service for
this collector is D.
All other streets within the Southeast Expnnsion
Area are considered locnl streets and have no
level-of-service standords.
Pinellas Suncoast Transit Authority (PSTA)
provides transit service along Missouri Avenue.
There is n bus stop on the southbound lane
between Gould and Brownell Streets.
Utilities
The City of Clearwnter maintains a water use
permit from the Southwest Florida Wnter
Management District in order to produce potable
wnter from Clearwnter's active wells. The City also
obtains water supplies from Pinellas County. The
current level-of-service standard is 120 gallons per
capita per day.
The Southwest Expansion Area is locnted within
the Marshall Street District for wastewater
service. The Marshall Street wastewater
treatment facility provides service at a rate of 114
gallons per capita per day. City-wide sewage flow
rates projected for 2010 will utilize seventy-four
(74) percent of the system's capacity.
The City of Clenrwater is responsible for the
collection of solid waste and Pinellas County is
responsible for its disposal. The level of service
standards established for the City is 7.12 pounds
per capit4 per dny. It is pro jected that this (eve)
will be maintained through the year 2010.
Recrention
No recreation fncilities are located within the
Southeast Expansion Area. The closest developed
recreational land is the �avid Martin Soccer Field
located to the east on Court Street.
The current level-of-service standard is 4.9 acres
of core system parkland per one thousand persons
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and existing parklands exceed the projected 2010
needs.
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Issues nnd Opportunities
Based on the locntion and existing conditions found
in the Southeast Expansion Area, the following
issues nnd opportunities have been identified.
Issues
• Downtown Redevelopment Plan Area boundaries
wrap around and protrude into the Southeast
Expansion Area.
• Concentration of nonconforming businesses
located within and ndjacent to the Southeast
Expnnsion Area in the Downtown Development
Plan Area negntively impact redevelopment
opportunities within the area.
• Concentration of nonconforming industrial uses
has n visuolly blighting influence.
• Presence of very stnble, nonconforming
businesses make redevelopment harder to
achieve.
• Lack of established residential neighborhood
may hinder consumer desirability.
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• Diverse ownership patterns nnd small sub-
stnndard lots mny hinder the consolidation of
porcels for redevelopment.
• Excessive number of streets within the
Expnnsion Area limits assembly opportunities.
• Conditions of public improvements along 5.
Greenwood Avenue are less thun nverage and
have a negative influence on the Expansion
A ren.
Opportunities
• Existing Downtown zoning designation
throughout entire Southenst Expansion Area
provides continuity to aren.
• Significnnt amount of traffic will be diverted
from Cleveland Street to Court Street when
the new Memorial Cnuseway is constructed to
the beach. Court Street wi II become the
gatewny to the beach.
• Prime location of the Expansion Area at the
intersection of Missouri Avenue and Court
Street increases commercial redevelopment
potentiQl.
• Proximity to IMR 6lobal Headquarters
associates the Expnnsion AreQ with new
significnnt office development, which may help
spur new development.
• Locntion within Downtown Stormwater Service
District permits businesses to pay in-lieu of
providing on-site stormwater retention.
• Future site of the Town Pond is contiguous .to
the Expansion Area. Once constructed, the
Pond will serve as an amenity for residential, as
well as office and commercial development.
• City of Clearwuter is a major landowner within
the Expnnsion Area and can play a pivotal role in
IQnd consolidation efforts.
• Large number of under-utilized parcels mQy
promote land consolidation and redevelopment.
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• Location in Brownfields Area, Enterprise Zone
and HUBZone enables property and business
owners to be eligible for certain financinl
incentives for development and business
expnnsion.
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1993 Periphery Plan Annlysis
The 1993 Periphery Plan intended the Southeast
Expnnsion Area to serve as a support district for
the downtown core and eastern corridor. The
priority Innd uses identified for this area were
residential, office and retail uses. The Plan
recommended that within ten years public
investment would need to be made in terms of on
urban park perhnps in conjunction with a private
redevelopment pro ject or stormwater retention
pro ject.
The (and use intensity for the Southe,ast Expansion
Area was 70 dwelling units per acre for residential
development. The allownble FAR for office
development was 3.0 and for commercial uses was
0.5.
I Tnble 4.2 depicts the breakdown of land uses in
1 this area; however, no land use map was provided in
the originQ) Plan.
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The original plan pro jected an increQSe of 651
residential units. It also anticipated an increase of
institutional uses of 12,190 square feet and office
floor area by 1,056,740 square feet. The plan also
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envisioned a decrensed retail potential of 239,190
square feet. Even though all of the permitted uses
were appropriate for this aren, the IQCk of a map
governing the locution of permitted use made it
diff icult to ensure the most approprinte location
of uses.
Table 4.2: 1993 Permitted Land Use
Land Use Acreage
Residential 9.3
Office 8.3
Retail 4.6
Park 1.0
Total 23.2
Source: City of Clearwater Planning Department
1993 Periphery Plan
The 1993 Periphery Plan recommended that
remedial landscnping be done along Court Street.
This hns been partially accomplished due to the
recent addition of new plantings within the Court
Street right-of-way by the City. Lnndscaping on
private property hns not occurred along this
frontage because new development hQS not yet
occurred on this section of roadway.
The Plan indicated that an urban park, perhaps in
con junction with a private redevelopment pro ject
or a stormwater retention pro ject, would serve the
anticipated residential development. At this time,
no new residential construction has occurred. The
City owned stormwater retention pro ject hns been
constructed, however, it is an unattractive dry
pond and in its current condition could not be
considered an amenity.
The use intensity analysis concluded that there
would be substantial impacts on water and sewer
services, but existing surplus cnpacity at the
Marshall Street Sewage Treatment Plant could
accommodate those pro jections. The analysis nlso
indicated n decreQSed impact on transportntion.
With regard to recreation, the Plan pro jected that
a new park, of an unspecified size, would mitigate
any impacts on recreation facilities; however, the
plan also notes there is an existing surplus of
recreQtion facilities.
Since 1993 this area has experienced very little
new development. Although IMR Global was
recently constructed to the immediQte east of this
Expansion Area, spin-off impacts have not yet
materialized.
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The proliferation of nonconforming industrial uses
within this area and within the Downtown
Redevelopment Plan, which borders this area, may
contribute to the lack of redevelopment activities.
Also, the small sizes of the lots fronting Court
Street are very limiting for any new development
to meet current market stQndnrds.
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2000 Periphery Plnn Updnte
Southenst Expansion Land Area
Based upon an extensive review of the land area in
the Southeast Expansion Areu and incorporating
the land on the north side of Pierce between
Mndison and Wnshington Avenues and the parcel on
the northeQSt corner of Court Street Qnd Ewing
Avenue, it has been determined that the
Southeast Expansion Area encompnsses 24.24
ncres insteud of 23.2 as indicated in the 1993 Plnn.
Land Use Plan
The Land Use Plan in the Southenst Expansion
Area is to be controlled by a generalized land use
mQp that specifies development potential, as well
as by plan policies found within the plan. Table 4.3
and Map 13 depict the permitted land uses nnd
development potential. Below is a detailed
description of that pinn.
The Land Use Plan permits office, residential, and
commercial uses throughout the entire Southeast
Expansion Area. Single use or mixed-use
development is permitted. The allowable floor area
ratio for office development is 3.0 and 0.5 for
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commercial development. The permitted density
for residential uses is 70 dwelling units per ncre.
Additionnlly, there nre no impervious surface ratio
requirements.
Table 4.3: 2000 Peri he Plan Land Use
Land Use Number of Amount of
parcels acreage
Office/ Residential/I 108 I 24.24
Commercial
Total � 100% � 100%
Source: City of Clearwater Planning Department
October 2000
The Community Development Code shall determine
permitted office nnd commercinl uses, as well Qs
height, parking and sign requirements. Residential
uses shall be in the form of attnched dwellings.
No new single-fnmily dwellings are permitted in the
Southeast Expansion Area.
The 2000 Periphery Plan does not change
permitted Innd uses, nllownble intensities and
densities in the Southenst Expansion AreQ for
severnl reasons. This area is alreQdy integrated
with the land use patterns and the street network
of the Downtown Redevelopment Plan and should
not function as a stand-nlone district. Since the
Map 13
Southeast
E�cpansion Area
Land Use Plan
� Office/Residential/Commercial
Permitted FAR
Office - 3.0
Commercial - 0.5
Permitted Density - 70 units/acre
N
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s
100 0 100 200 300 Feet
Data Source: City of Gearvvater Planning Department
October, 2D00
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City of Cleanvater Engineering/GIS
Downtown Redevelopment Land Use Plan permits
office/residential/commercial uses surrounding
this area, it is prudent to maintain consistency
within the Southeast Plan area. Another factor is
that the City is undergoing a new downtown
planning initintive, which is currently in a drnft
form. It is possible that future-planning initiatives
may review and refine the use emphasis for this
Expnnsion Area.
Plan Policies
In order to address the opportunities and issues
within the Southeast Expansion Area and to fully
implement the land use plan, the following policies
shall guide development within this area.
4.1 TreQt the Southeast Expansion Area as u
, transitional area from the urban core to the
Missouri/Court node.
' 4.2 Treut Court Street as the entryway to
Downtown Clearwater and Clearwnter Beach.
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4.3 Improve the appearance of the north side of
Court Street with landscaping and building
designs that will compliment the gateway to
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the Downtown, Beach and Southeast
Expansion Area.
4.4 Consolidate parcels along Court Street and
Brownell Street to provide deeper lots.
4.5 Upgrade 5. Greenwood Avenue with right-
of-way improvements.
4.6 New development, renovation and expansion
shal) adhere to the Downtown Design
Guidelines.
4.7 Encourage the demolition of substandard
buildings and the construction of new
structures.
4.8 Discourage drive-through services or
businesses within the Southeast Expansion
Area due to their non-pedestrian
orientation.
4.9 Encourage multi-family development
between Ewing Avenue and 5. Greenwood
Avenues through the aid of the City's
Economic Development Team.
_ 4.10 Improve the heQlth, safety and nppearance
of properties through the aid of the City's
Community Response Team and the City's
Fire Marshall.
4.11 Prohibit the expansion of any nonconforming
use, but not generQl aesthetic improvements.
4.12 Consider the vacation of certain
street/street segments in order to
facilitate redevelopment provided traffic
circulation and access is not compromised.
4.13 No curb cuts shall be located on the Court
Street or Missouri Avenue frontage where
alternative access cnn be provided.
Infrastructure Impacts
Because the 2000 Update Plan made no revisions to
the permitted uses or allowable densities/
intensities, no changes in infrastructure impacts
are anticipated.
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Recommendations
In order to implement the land use plan and plan
policies, the following nctions should be taken:
• Determine desired use of City-owned land
and actively market for sale and
development.
• Attract n catalyst pro ject for the Expansion
Area through the aid of the Economic
Development Team thnt would establish this
area as a prime location for office and
residential development.
. Tnrget and educate property and business
owners with information regarding the
financial incentives avnilable due to location
of Southeast Expansion Area in the
Enterprise Zone, Brownfields AreQ Qnd
HUBZone.
• Vacate any excessive rights-of-way provided
abutting Innd has been assembled for
redevelopment purposes and traffic
circulation will not be compromised.
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• Improve the City's property with regular
maintenance and improved landscaping.
• Prioritize the enhancement of the city-
owned retention facilities in the City's
Capital Improvement Plan.
• Develop an approved list of plant materials,
primarily consisting of native species to
govern public and privote landscaping that
will nssist in crenting an identity for the
area.
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Appendix 1:
Existing Land Use Classif icntion nnd
Methodology
Data collection
City of Clearwater Planning Department staff
collected field d4ta during the months of August,
September, and October 2000. Field data
collection trips included driving surveys and walking
surveys. If 4 use were not apparent from outside
observation, staff would contact the property or
business owner. Information was documented onto
field maps and then compared with existing
information from the Pinellas County Property
Appraisers Office and City of Clearwater
permitting records.
Once the specific uses and the number of
residential units was determined, staff developed
generalized land use categories for the land uses.
The following categories were developed:
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• Single-family Residentiul
• Two-family Residential
• Multi-family Residential
• Office
• Retail
• Vehicle Services
• Industrial
• Transportation
• Parki ng
• Government Facilities
• Recreation
• Institutional
• Vacant land
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The following table describes the assumptions ,
made in order to re-categorize the specific uses
into the generalized categories listed above. In �
addition to land uses, field notes were taken in
order to document the conditions of the buildings, '
yards, and infrastructure.
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Use General Description
Single Family A building containing one residential unit.
Two Family A building containing two residential units or finro buildings on a property each containing
one residential unit.
Multi-Family A building containing three or more residential units or a combination of building types
containing at least three residential units on the property.
Office General business or medical/dental establishments.
Retail Establishments engaged in selling or leasing goods, services or merchandise; including
funeral homes and problematic uses.
Vehicle Services Establishments that sell, repair, service, tow, or store vehicles or marine vessels.
Industrial Establishments that warehouse, wholesale, manufacture or distribute goods; including
business that store significant amounts of goods and equipment.
Utility/Infrastructure Any public utility facility including drainage, cable, electrical, and gas facilities.
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Any stand-alone parcel devoted to parking including paved lots and grassed areas with
Parking wheel stops.
Governmental Any facility owned and operated by a governmental agency excluding utility/infrastructure
Facilities uses.
Any private non-profit organizations including places or worship, social service agencies,
Institutional halfway houses, theaters, garden clubs, etc.
Recreation Any public or private recreation facility.
Vacant Any undeveloped land or land with only a minor accessory or vacated building located
thereon.
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Appendix 2:
� FinnncialIncentives
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The City of Clearwater offers numerous
incentives to businesses locnted in the Periphery
Plnn. The City administers three different
programs that are geogrnphically based. They
include an area known as the Enterprise Zone, the
Brownfields, and the HUBZone. These three
designations enable business and property owners
within these boundaries to be eligible for various
finnncinl incentives.
The entire Southwest, Southeast, nnd Northeast
Expansion Areas are located in the Brownfields
Area, Enterprise Zone and HUBZone. Land
located enst of N. Ft. Harrison Avenue in the
Northwest Expansion Area is located within the
Brownfields Area nnd Enterprise Zone. A portion
of (nnd located west of the Pinell4s TrQil in the
Northwest Expansion Area is located within the
HUBZone.
The Enterprise Zone
The Enterprise Zone targets certain areas for
economic revitalization. New, expanded or rebuilt
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businesses locnted in the Enterprise Zone may be
eligible for tax incentives for promoting private
sector investments nnd providing job
opportunities for Enterprise Zone residents. The
following incentives may be nvailable:
• Enterprise Zone Jobs Credit (Corporute
Income Tax) or Sales Tax Refund for Business
Mnchinery and Equipment used in nn
Enterprise Zone
• Enterprise Zone Property Tax Credit
• � Community contribution Tax Credit
• Credit Against Sales Tax for Job Creation
• Snles Tax Refund for Building Mnterinls Used
in nn Enterprise Zone
The Brownfields Area
The City of Clearwater has a federal and state
designated Brownfields Area. These arens are
generally ubandoned, idled, or underutilized
industrinl and commercial properties where
expansion and redevelopment is complicated by
actunl or perceived environmentnl contamination.
Incentives are numerous and include funds for
clean-up, revolving loan funds for clean-up, state
and federal remediation tax credits, state loan
guQrantee program, mntching funds for impcact
fees, and phase I and phase II assessments.
HUBZone
The Small Business Administration HUBZone
Empowerment Contracting Program provides
federal contracting nssistance for small
businesses located in certain census trc►cts that
are historically underutilized business zones. In
order to qunlify for this program, businesses
must meet criteria regarding business size nnd
the percentage of employees that live within the
HUBZone.
Other Incentives
The City of Clearwater Qlso offers incentives
that are not tied to any of the above programs.
The Quick Response Training Program provides
grant funding for customized training for new or
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expanding businesses creating jobs which pay an
nverage annual wage of at least 115% of the
state, county, or Metropolitan Statistical Area
(MSA) wages, whichever is lower. A local
community college is the training provider and is
available to help develop or deliver the
customized progrnm and to provide assistunce in
the application process.
The QuQlified Target Industry Tax Refund
Program is avnilable to encourage quality job
growth to new or expnnding businesses in
selected turgeted industries or corporate
headquarters. This program provides a$3,000
tax refund to pre-approved applicants for each
new job created with an nverage annuQl wage of
115% of state, county or MSA wages. This could
amount to $6,000 in un Enterprise Zone plus a
$2,500 bonus in a designated Brownfield. If
wages exceed 150% of the MSA an additional
$1,Q00 award can be received and if wages
exceed 200% an additionnl $2,000 is nwnrded.
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Appendix 3:
� Inf rastructure Impncts
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Methodoloqv
An analysis of the infrnstructure impacts proposed
by the land use mnps of the Southwest and
Northwest Expansion Areas was conducted to
determine whether the updated plan will produce a
net increQSe or decrease in infrnstructure impacts
when compared to the original plan. An impact
analysis wns not conducted for the Northeast nnd
SoutheQSt Expansion Areas because no changes
were made to allowable uses and density and
intensity.
The origin4l Periphery Plan included an appendix
that set forth all projected impacts. No
methodology was included; therefore it is not
certain which formulas were used to determine
impacts. Due to this reason the 1993 impacts were
recQlculated using the methodology employed for
the 2000 Update. It should be noted that when
comparing the revised 1993 impncts with those
found in the 1993 plan appendix, some of the
original plan impacts are actuc►Ily lower than what
hns been used for this analysis. Therefore, any
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projected increases in those instances are
somewhut overstated.
All impa►ct calculations for nonresidenti4l uses were
based on the most comparable standard intensity
identified in the Countywide Rules. For example, if
the pinn permits commercial uses at a maximum
FAR of .50, the standurd FAR for the Commerciat
6enerQl land use category was used for the
purpose of calculating FAR. Traffic generation
rates from the Countywide Rules were also used.
Residential rates were bosed om m�ximum
permitted density and the resulting traffic rntes
were based on the most comparable land use
category. For example, if the plan permits 25
dwelling units per acre, the Residentia) High �and
use cntegory traffic generation rate was used,
even though the density for this category is 30
units per ucre. In areas where the permitted FAR
or density exceeded what was permitted in the
Countywide land use categories, impacts were
rounded proportionately.
Water consumption rates for residential units
were based on 250 gallons per day/unit.
Nonresidential rntes were calculated as follows:
FAR x.1 = consumption rate. Wastewater flow
rates were based on 200 gallons per day/unit and
nonresidential rates were culculnted as follows:
FAR X .08 = consumption rate.
In determining solid waste generation rates two
sources were used. Residential rates were based
on the City of Clearwater's average solid waste
generator rate of 7.12 pounds per capita per day
cand nonresidential uses were based on the Pinellas
County Commercial Category Solid Waste Rankings.
Assuming two persons per household and
multiplying by 365 converted the per capita rate
into a"per household per yenr" figure for
residential uses. The rate ultimately used was
5069.44 pounds of solid waste per unit per year.
Commercial rates were calculated based on the
County's rates, which contain very specific uses
instend of generQlized land uses as found in the
Plan. Therefore, some assumptions had to be made
regarding rates to use. Those assumptions are as
follows: the pnrking structure rate was used for
parks; the educational/religious rate was used for
institutional uses; the store retail rate was used
for commercial uses; the office buildings rate was
used for office uses; and the light/technological
mnnufacturing rate was used for industrial uses.
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COMPARISON OF EXISTING AND PROPOSED IMPACTS
NORTHWEST AND SOUTHWEST EXPANSION AREAS
EXPANSION ACREAGE LOT AREA FAR/DENSITY TRAFFIC GENERATION WATER RATE SEWER RATE RECREATION SOLID WASTE
AREA units or Floor area avera e dail tri s allons er da allo�s er da acres tons er ear
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19931m acts 18.90 823,284.00 229,474.08 6,650.20 112,947.41 90,357.93 3.53 1,472.61
360.00
Pro osed Im acts 20.87 909,097.20 282,268.80 7,164.69 744,289.38 115,431.50 4.54 2,018.22
464.25
Net Increase/Decrease 52,794.72 514.49 31,341.97 25,073.58 1.01 545.61
104.25
Northwest ,
19931m acts 66.30 2,888,028.00
FAR 843,408.72 18,215.90 381,040.87 304,832.70 11.63 5,560.90
Units 1,186.80
Pro osed Im acts 66.52 2,897,654.76
FAR 582,321.36 17,782.73 247,098.85 185,543.98 7.40 3,987.26
Units 755.47
Net Increase/Decrease FAR 261,087.37 433.17 133,942.02 118,288.72 4.24 1,573.64
Units 431.33
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1993 PLAN IMPACTS OF NORTHWEST EXPANSION AREA
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Acreage Use Lot Area FAR/Density Traffic Generation Rate Water Rate Sewer Rate Recreation Solid Waste
_ (averaqe dailv trips) j,qallons/dav) (qallons/dav) acres ftons per vear)
15.600 Residential - 28 679,536.000 436.800 2,854.800 109,200.000 87,360.000 4.281 1,107.166
units er acre (183 lrips/acre per Countywide
Rules)
15.000 Residential - 50 653,400.000 750.000 4,515.000 187,500.000 150,000.000 7.350 1,901.040
units per acre (301 trips/acre per Countywide
Rules)
14.800 Retail - FAR 0.5 644,688.000 212,747.040 6,882.000 21,274.704 17,019.763 0.000 1,085.010
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(Standard FAR .33) (465 Mps/acre per Countywide
Rules)
19.900 Industrial - FAR 0.5 866,844.000 624,127.680 s,sso.ioo 62,412.768 49,930.214 0.000 1,466.700
(St3f1d8fd FAR - .72) (199 tnps/acre per Countywide
Rules)
1.000 Park no intensity giver 43,560.000 6,534.000 4.000 653.400 522.720 0.000 0.980
(Standard FAR .15)
TOiAt 19931MF'ACiS OF NdRiHWEST EXPANSION AREA
Acreage Use Lot Area FAR/Density Tra�c Generation Rate* Water Rate Sewer aate Recreation Solid Waste
(average daily trips) (gallons/day) (gallons/day) (acres) (tons per year)
66.300 2,888,028.000 18,215.900 381,040.872 304,832.698 11.63 5,560.896
Units 1,186.800
FAR 843,408.720
1993 Impacts 114
Northwest Expansion Area
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Proposed Impacts 115
Northwest Expansion Area
OFFIGE/RESIDENTIAL;(between Garden and the Traii only)
Acreage Lot Area FAR/Density Tra�c Generation Rate* Water Rate Sewer Rate Recreation Solid Waste
(averaqe dailv triqsl (aallons/dav) (aallons/davl acres (tons aer vear)
11.879 517,449.240
ASSUMPTIONS
Residential - 25
units/acre
5.939 258,702.840 148.475 1,086.837 37,118.750 29,695.000 1.455 376.343
0.500 (183 trips/acre per Countywide
Rules)
Residential - min.
lot size - 5000 s.f.
4.752 206,997.120 41.342 332.640 10,335.600 8,268.480 0.41 104.791
0.400 (70 trips/acre per Countywide
Rules)
Office FAR - .30
1.188 51,749.280 15,524.784 2ot.sso 1,552.478 1,241.983 0.00 41.917
0.100 (170 trips/acre per Countywide
Rules)
11.879 TOTAL 189.817 1,621.437 49,006.828 39,205.463 1.860 523.051
15,524.784
Proposed Impacts 116
Northwest Expansion Area
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Proposed Impacts
' Northwest Expansion Area
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1NSTITUTIONAL
Acreage Lot Area FAR/Density Traffic Generation Rate' Water Rate Sewer Rate Recreation Solid Waste
(averaae dailv tripsl Igallons/dav) Lqallons/day) acres (tons per vearl
11.164 486,303.840 189,658.498 1,864.388 18,965.850 15,172.680 0.00 312.937
(Standard FAR - .39
per Countywide Rules)
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'' '" ; TOTAL PROPOSED IMPA�TS of NORTHUVEST EXPANSION'AREA ' '
Acreage Lot Area FAR/Density Traffic Generation Rate* Water Rate Sewer Rate Recreation Solid Waste
(average daily trips) (gallons/day) (gallons/day) (acres) (tons per year)
___ 11.516 501_,636.960 420.325 2,732.474 105,081.250 _ 84,065.000 _ 4.119 ___ 1,065.406
6.770 294,901.200 84.625 1,194.905 25,579.768 20,463.814 0.829 333.936
44,235.000
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11.879 517,449.240 189.817 1,621.437 49,006.828 39,205.463 1.860 523.051
15,525.784
24.461 1,065,521.160 60.700 10,366.599 47,987.520 26,254.914 0.595 1,751.212
328,125.719
0.731 31,842.360 4,776.354 2.924 477.635 382.108 0.00 0.716
11.164 486,303.840 189,658.498 1,864.388 18,965.850 15,172.680 0.00 312.937
66.521 2,897,654.760 17,782.727 247,098.851 185,543.979 7.403 3,987.257
Units 755.47
FAR 582,321.355
Proposed Impacts 118
Northwest Expansion Area
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1993 IMPACTS FOR SOUTHWEST EXPANSION AREA
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Acreaqe Use Lot Area FAR/Densitv Traffic Generation Rate Water Rate Sewer Rate Recreation Solid Waste
(averaqe dailv trips allons/da (pallons/dav) acres (tons per vear
7.200 Residential - 50 313,632.000 360.000 2,167.200 90,000.000 72,000.000 3.528 912.499
Uf11iS er acre (301 Uips/acre based on Counlywide Rules)
3.500 Office FAR 1.0 152,460.000 100,623.600 3,255.000 10,062.360 8,049.888 0.00 271.684
an 2f . (930 lrips/acre - 465 x2 = 930 - based on Countywide Rules)
(33.2 - .66)
7.200 Industrial FAR 0.5 313,632.000 122,316.480 1,224.000 12,231.648 9,785.318 0.00 287.444
(Standafd FAR .39 (170 irips/acre based on Countywide Rules) -
1.000 Park - No intensi 43,560.000 6,534.000 4.000 653.400 522.720 0.00 0.980
(U52d 0.15� - (4 Mps/Acre based on Countywide Rules)
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Acrea e Lot Area FAR/Densit Traffic Generation Rate Water Rate Sewer Rate Recreation Solid Waste
(avera�e daily trips allons/da allons/da acres tons er ear
18.900 823,284.000 6,650.200 112,947.408 90,357.926 3.528 1,472.607
Units 360.000
FAR 229,474.080
1993 Impacts
� Southwest Expansion Area 119
PROPOSED IMPACTS FOR SOUTHWEST EXPANSION AREA
::::::: :.:::::::::::::.:::::::::: :.:::::::::::::::::::::::::::::::::.
;;: ;: ;;;: ;: ;: ;: ;;: ;: ;: ;: ;: ;: ;: ;: : : ;: ;;: ;;: ;: ;: : :: : ;: : : : ;: ;: < ;:: : : _;: < : : : ;;;;;: ;: : : ;:; < : : < ;: ;::: ;: ;: ;;>:.;: ;:; ;:.;: ;;: ;:.;: ;: >;: ;: ;: ;: : :::.;: ::: : < : < : < ;: ;: ;:
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..... .....: : ::: : :.. :: : :::::::::::: .:::: ;:;:.>:.;;:.;:;.;:.;:.;:.;; ;;;:;.;:.;;:;;:.;:.;:.;:.:>;::;>;s:.>:.>::>:.>:. ii.a#1�oallM
fz��ic�!
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Acrea e Lot Area FAR/Densitv Traffic Generation Rate Water Rate Sewer Rate Recreation Solid Waste
(averaqe dailv trips) {Qallons/dav) (qallons/daV) acres (tons per vear)
4.100 178,596.000
ASSUMPTIONS
Retail- FAR .66
(.33 x 2 = .66)
1.150 50,094.000 33,062.040 1,069.500 3,306.204 2,644.963 0.00 168.616
28% (930 trips/acre - 465 X 2= 930 -
based on Countywide Rules)
Office - FAR .60
(.30 x 2 = .60)
1.150 50,094.000 30,056.400 391.000 3,005.640 2,404.512 0.00 81.152
28% 3401rips/acre - based on .
Countywide Rules 170 x 2=340
Residential - 25 upa
1.800 78,408.000 45.000 329.400 11,250.000 9,000.000 0.431 114.062
�o�o - (183 trips/acre per Countywide
Rules)
4.100 TOTAL 63,118.440 ' 1,789.900 17,561.844 14,049.475 0.431 363.831
45.000
Proposed Impacts
Southwest Expansion Area 120
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Acreape Lot Area FAR/Densitv Traffic Generation Rate Water Rate Sewer Rate Recreation Solid Waste
(averaae dailv trips (qallons/dav) (ctallons/davl acres Itons per vear)
16.770 730,501.200
ASSUMPTIONS
Office - FAR .60
.30x2=.60
8.385 365,250.600 219,150.360 2,850.900 21,915.036 17,532.029 0.00 591.706
� 50% 3401nps/acre - based on
Coun�ywide Rules 170 x 2=340
Residential - 50 upa
8.385 365,250.600 419.250 2,523.885 104,812.500 83,850.000 4.111 1,062.681
50% 301 Irips/acre - based on
Counlywide Rules 170 x 2=340
TOTAL 219,150.360 5,374.785 126,727.536 101,382.029 4.111 1,654.387
419.250
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Acreage Lot Area FAR/Densit Traffic Generation Rate Water Rate Sewer Rate Recreation Solid Waste
(average daily tri s gallons/da allons/da acres� Ibs er ear)
20.870 909,097.200 7,164.685 144,289.380 115,431.504 _ 4.542 2,018.218
Units 464.250
FAR 282,268.800
Proposed Impacts
Southwest Expansion Area 12�