IN WITH THE OLD - RECLAMATION OF HISTORICAL COMMERCIAL BUILDINGS
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The reclamation of
historical
commercial
'bui Id:i ngs
BY JOHN FERRI
In the language of building contractors and commercial real-
ty agents, it's called "adaptive reuse." But the term is cold and
hard, businesslike, in comparison to the warmth, charm and
sense of community produced by the preservation of historic old
buildings.
A building's fate~whether it's torn down or saved~sometimes
is determined by whether it can be updated for modern use. Luck-
ily, old structures in Tampa Bay have a lot going for them.
"Doing historic renovation gives you some advantage if you
have good stock that you're working with." explains Dan How-
ell,president of Bay Villa Developers Inc. of Tampa. "Because
you can deliver the product at potentially less cost than new con-
struction; and then there are additional benefits, including tax
credits and tax abatements." Additionally, he says, the buildings
have a quaint attraction that draws people to them.
"We're about to start on the Corral W odiska cigar factory, which
was originally built in 1918 and was added onto a couple of times,"
says Howell, whose development company is just one of many
entities in the historic refurbishing business. which is curre~tly
booming around the Tampa Bay area.
The SO.OOO-square-foot brick building sits at 19th Street ahd
Seventh Avenue in Ybor City, the Cuban enclave of Tampa and
a trendy hot spot for young professionals. When completed, it
will be used as oHice space.
"I don't think it's been affected by the Seventh Avenue activi-
ty," Howell says, referring to the core of ~{bor's entertainment,
dining and shopping district just a few blocks away, which has
already seen several renovation projects. " [The factory] sits across
from the Phillip Shore School, a magnate school for performing
arts, and there hasn't been much renovation development in that
area. It's speculation, but it (the project) will assist in further rede-
velopment if it proves viable."
And it will accomplish something else, according to Charlie
Reese, a spokesman for the Greater Tampa Chamber of Com-
merce.
"They (refurbished buildings) are a great way of giving a liv-
ing history of the community," Reese says. "This is evident in areas
21
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22
like Ybor Ci1y. It lends flavor to the
communi1y and a sense of history, and
gives us a sense of our roots, especial-
ly these buildings that Were designed
during an era of grandeur and beauty
that are preserved, yet pnt to new and
modern uses. I think it's terrific and it
really benefits this communi1y in a lot
of ways. "
Across town, nearer downtown Tampa,
another major renovation has just been
completed, the turn-of-the-century
Tampa Union Station.
"We were very fortunate in that (rail-
road operator) CSX had the original
construction plans for the building,"
says Tom Hammer, an architect for
Rowe Architects Inc. of Tampa. "And
fortunately over the years they hadn't
altered it drastically."
Hammer headed up the design team
for tbe project, which was funded by
the nonprofit group Tampa Union Sta-
tion Preservation and RedeveloPlnent
Inc. The station is going back into use
for its original purpose, with Amtrak
operating it as a train station. But it
was also updated for reuse. One of the
spaces on the second floor was designed
as a communi1y conference room. A
second building that was part of the
original development, physically
attached to the station building, will
likely end up with a restaurant tenant.
Hammer says one of the main con-
cerns in approaching renovation of his-
toric buildings is determining what
damage has occurred over time. "It had
[been] empty during eight years, then
[been] without a roof for quite some
time," Hammer says of the station. "The
problem is finding all of that deteriora-
tion and getting it repaired, and in many
cases you can't even find it all until you
get in and start tearing it apart."
And sometimes, until a project is
underway, you don't know what hid-
den treasures you'll find. That was the
case at the 1920s Rutland's Depart-
ment Store building, located at Fifth
Street and Central Avenue in down-
town St. Petersburg.
"\Ve restored it back to its original
condltion, which had been drastically
altered," says George Rahdert, a St.
Petersburg attorney whose hobb.y it is
to reclaim historic buildings. "In about
1950. the building had been re-facad-
ed to make it look modern. They cov-
ered it with stucco, and <!l lot of what a
good preservationist does is tear that
crap off."
And so he did, and found a nice sur-
prise beneath. "\Ve found imbedded in
four inches of stucco 10-foot-high French
doors opening out to the street."
Rahdert says personal taste drives
his passion for old structures. "I like to
see historic architecture preserved, and
it's a creative challenge to find modern
uses for historic buildings."
With the Rutland's site, he says, "We
gave it sort of an arts flair, and the
anchor tenant is the Floridi Craftsmen
Gallery. On the second floor are art
studios for practicing fine artists. We've
subsequently added Cafe Ovo, which
is a high-end restaurant with an arts
flair, and Milagros, which is a South-
western arts, antiques and interior-
design business."
His own office is in the old Alexan-
der Hotel, a five-story 1920s building
that was restored in 1990. It's another
great example of adaptive reuse Com-
bined with historic charm. In addition
to his space, which is on one of the
upper floors with offices he leases to
attorney colleagues and others, there
is a health food restaurant and a fruit
basket gift shop on ground floor.
"We hit a good market niche with a
combination of small offices with shared,
large office facilities, such as confer-
ence rooms, receptionists, copier rooms
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and a large law library, which we share
with out tenants," explains Rahdert.
"It's good for high-quality lawyers who
like to have the amenities of a large
Restored in 1990, the old Alexander Hotel. a five-story 1920s
building, is another great example of adaptive reuse combined
with historic charm.
PRD STAFF@
people you can cOlml ouill>
EOE
office, but who are more independent-
minded.
"Combined with shared space facil-
ities, people in Continued an page 45
The two sections of the Coachman Building (built
in 1917 and now known as the Atrium Building)
are now joined with a beautiful glass atrium.
23
~
" MANATEE COUNTY
Palmetto Library and South Manatee
Branch.
Central Library
1301 Barcarotta Blvd.
Bradenton, FL
941-748-5555
~ RELIGION
For complete listing of churches in
Manatee County see the yellow pages
of your phone book.
African Methodist Episcopal-
St. James AME Church
2315 5th Avenue Dr. E.
Palmetto, FL
941-722-6452
Assembly of God-
First Assembly of God of
Bradenton
1820 53rd Ave. W.
Bradenton, FL
941-756-7331
Baptist-
Bethel Baptist Church
1805 30th Ave. W
Bradenton, FL
941-746-1936
Baptist (Southern Convention)-
Bayshore Baptist Church
6502 14th St. W.
Bradenton, FL
941-755-1129
COMMERCIAL
Oo;;li/ll~e() p-om page ZJ
Catholic-
Saint Joseph's Catholic Church
3100 26th St. W.
Bradenton, FL
941-756-3732
Christian-
First Christian Church
181518th Ave. W.
Bradenton, FL
941-746-4649
Christian Science-
First Church of Christ Scientist
702 15th St. W.
Bradenton, FL
941-746-9367
Church of Christ-
Palmetto Church of Christ
1575 14th Ave. W.
Palmetto, FL
941-722-1307
Church of God-
Bradenton Church of God
1011 7th Ave. E.
Bradenton, FL
941-746-0701
Congregational-
Faith United Church
4850 SR 64
Bradenton, FL
941-746-8890
Episcopal-
St. George's Episcopal Church
912 63rd Ave, W,
Bradenton, FL
941-755-3606
Jehovah's Witnesses-
Jehovah's Witnesses Central
Congregation
3915 26th St. W.
Bradenton, FL
941-755-0710
Jewish (Conservative)-
Temple Beth EI
2209 75th St. W.
Bradenton, FL
941-792-0870
Latter Day Saints-Church of Jesus
Christ of Latter Day Saints
Cortez Rd.
Bradenton, FL
941-756-1586
Lutheran (ELCA)-
Gloria Dei Lutheran Church
6608 Marina Dr.
Holmes Beach, FL
941-778-1813
Lutheran (LCMS)-
Faith Lutheran Church
9608 U,S, Hwy, 301
Bradenton, FL
941776-1395
Methodist (United)-
Trinity United Methodist Church
3200 Manatee Ave.
Bradenton, FL
941747-3704
Presbyterian-
Westminster Presbyterian Church
3011 19th Ave. W
Bradenton, FL
941-748-2848
along with the attraction of historic
nostalgia, tax breaks for reclamation
of old buildings are a prime incentive
for such projects. But, she says, that's
just the most obvious economic factor.
"The labor cost of renovation is often
a large percentage of the total cost,"
she says. "And with such projects labor
is usually hired locally, keeping money
in the local economy."
the marketplace respond to the ambiance
of a historic building," he continues.
"It's on the National Register (of His-
toric Places), which it got on in 1990
or 1991."
According to Alma Hubbard, his-
toric preservation planner for the Ciiy
of St. Peters burg,
Emergency......................................911
Poison Control Center ...800-282-3171
Chamber of Commerce
941-748-3411
County Information Line
941-749-7100
Property Appraiser
941-748-8208
Tax Collector
941-741-4800
NOTES
Also, she says, materials may be more
specialized and are often purchased
locally. "It's just that kind of reinvest-
mentln local and existing resources that
helps lead to a more stable economy."
Ada.ptive reuse sometimes means
adapting old building to a new loca-
tion, as well. The 1891 Williams House,
the home of St. Petersburg founder
Gen. .] ohn WJliams, Oontinued on P".ge 46
The historic St. Petersburg High School, recently renovated into
the Mirror Lake Condominiums, is an example of how the city of
St. Petersburg is capturing a little bit of history in everyday life.
cgCopyright 1998 New South Publishing, Inc.
43
Catholic-
Our lady Queen of Peace Church
5340 High
New Port Richey, FL
813-849-7521
Christian Science-
First Church of Christ Scientist
6131 River Rd.
New Port Richey, FL
813-849-9341
Episcopal---,-
Saint Elizabeth Episcopal Church
5855 16th S1.
Zephyrhills, FL
813-782-1202
Jehovah's Witnesses-
KingdomHall of Jehovah's
Witnesses
13703 17th S1.
Dade City, FL
352-567-6040
Jewish-Jewish Community Center
of W. Pasco
9841 Scenic Dr.
Port Richey, FL
813-847-3814
latter Day Sail1ts-
Church of Jesus Christ of latter
Day Saints
9016 Fdrt King Rd.
Zephyrhills, FL
813-788-4826
D" COUII1" " ":,' .," ,':'~""'::": "':: "
lutheran-Atonement lutheran
Church of Wesley Chapel
29617 State Road 54
Wesley Chapel, FL
813-973-2211
Methodist-
Free Methodist Church
13945 20th S1.
Dade City, FL
352567-7939
Nazarene-
Chapel of the Hills Church of the
Nazarene
35707 Clinton Ave.
Dade City, FL
352-521-3511
Pentecostal-
Gospel Assembly Church
12747 Happy Hill Rd.
Dade City, FL
352523-0020
presbyterian-
First Presbyterian Church
5510 19th S1.
Zephyrhills, FL
813-782-7412
Seventh-Day Advel1tist -
Seventh-Day Adventist Church
6424 Trouble Creek Rd.
New Port Richey, FL
813-848-4567
has been moved from its original site
to the campus of the Universiiy of South
Florida. The Queen Anne-siyle home
is now used by administration and fac-
ulty as office and conference space.
"That's a real good use for keeping one
of our most historic residential sites,"
says Hubbard. And the home of anoth-
County Information
352-521-4274
Property Appraiser
352-521-4433
Tax Collector
352-521-4360
~
Chamber of Commerce, Dade City
352-567-3769
Chamber of Commerce, Zephyrhills
813-782-1913
NOTES '" ",
er St. Petersburg pioneer, the 1904
house of early land developer C. Perry
Snell- built in the Dutch Colo nial
Revival-siyle-also has been moved to
USF for faculiy use.
It also increases tourism, she claims.
"Cultural and historical tourism is a
huge trend. People pick out their vaca-
tions through websites and like to visit
areas that have historic properties. That's
one of the first things people do is go to
the chamber of commerce and ask for
maps of ,v here historic properties are."
And sometimes, finding the truly his-
46
toric stuff requires some digging, as
with the French doors excavated by
attorney Rahdert during his Rutland's
project in St. Petersburg. In some areas,
there's pleniy more beneath a layer of
stucco. In the 1950s, to the north in
Pinellas county in downtown Clear-
water, many of the ciiy's historic struc-
tures from near the turn of the century
were "modernized" with pleniy of stuc-
co and metal facades. Some perfectly
beautiful buildings were changed dur-
ing more recent "renovations," and in
both cases the Continued on page 49
The old Maas Brothers department store building was renovated and
is now called Harborview Center, a beautiful waterfront location.
The original home of the Clearwater Sun Newspaper is now home
to Pat Lokey, an upscale women's clothing store.
@Copyright 1998 New South Publishing, Inc.
COMMERCIAL
COI,tllZlle{] frori, pa/le 46
updates are viewed as having taken
something away from downtown's his-
toric character.
Located on the prominent downtown
corner of Osceola Avenue and Cleve-
land Street, for example, is the 1911
Exchange Building. The original home
of the Clearwater Sun Newspaper, the
building was in 1980 given a wooden
siding exterior facelift and a new store-
front of fIxed glass. The building, now
home to Pat Lokey, an upscale wom-
over the years. Now, after the connec-
tion of two sections of the building with
a beautiful glass atrium, it is mostly
offIces, though an ice cream parlor and
health food store front the street on the
ground floor.
And renovations were recently com-
pleted on the old Maas Brothers depart-
ment store building overlooking the
city's waterfront. Mter sitting vacant
for years, the 150,OOO-square-foot,
three-story building was purchased by
en's clothing store, has since had some
of its underlying brick exposed, and
may eventually be totally reverted to
its original state.
"What many purchasers are doing
in downtown Clearwater as part of the
renovation is taking the historic build-
ings and restoring them," confinns Carol
,^farren, who has been a commercial
real estate broker in the area for more
than 15 years. She's also served on the
downtown development board of the
city, and says there are several notable
adaptive reuse projects in addition to
the Exchange Building, and others are
in the works.
She notes the Coachman Building,
now known commonly as the Atrium
Building. The fIve-story brick struc-
ture, built in 1917, has housed every-
thing from drug stores to linen shops
Two homes were
moved from their
original sites to
the University of
South Florida:
The 1891 home
of St. Petersburg
founder Gen.
John Williams
(above and left)
and the 1904
home of St.
Petersburg pio-
neer! early land
developer C.
Perry Snell
(below and
right).
new deli; the third story is a confer-
ence center used by community groups
andthe overflow from trade shows.
"That's been a beautiful renovation,"
says Warren. "It's really a beautiful
location overlooking the water."
City of Clearwater Downtown Man-
agel' Diane Smith even has an idea on
how to capitalize on people's love of
history. She's thinking of creating a
walking history tour.
"Since we have a lot of first-floor
retail space as offIce space, we could
exhibit historic photos blown up and
hung in the windows, with history writ-
ten up about the building or the pic-
ture," Smith says. "I thoughtthatwould
bring up some interest to owners of
properties to maybe see what's under-
neath, or what they can do to bring out
the historic features of their buildings.
It may be interesting to see if their is
some historic character behind all of
that masonry."
For example, she says, there are sev-
eral buildings she's seen archival pho-
tos of and said: "Can that really be the
same building?" One of them, which
sits at the corner of Garden and Cleve-
land streets near downtown, is currently
a blood bank. "It looks like there's some
beautiful brick work underneath. The
present building isn't ugly; it's just that
there are some beautiful things under-
neath --if it's still there. I don't know if
the city and revamped. Now called
Harborview Center, it is anchored by
a SteinMart department store, which
occupies its street-level second floor.
Below is space for trade shows and a
@Copyright 1998 New South Publishing, Inc.
it's been retained. The pic-
ture shows bricks and a lot
of windows. There are now
no windows on the upper
floors.
"As buildings are chang-
ing hands, there is an oppor-
tunity to bring back that
character," says Smith, who
is involved with the city's
economic redevelopment.
"And I think that will give Clearwater
a sense of place." .
JO/"II Ferri I> a Tampa Bay haJeo freeLance
write!:
49