CITY OF CLEARWATER MAIN STREET APPLICATION
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Main Street Application
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CITY OF CLEARWATER
MAIN STREET APPLICATION
INDEX
Section I The Local Community
Page 1
Page 25
Page 39
Section II Local Organizations
Section III The Local Program Area
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SECTION 1. THE LOCAL COMMUNITY
EXECUTIVE SUMMARY
The City of Clearwater, with a population of just over 100,000 citizens, contains a
downtown urban core that experienced abandonment in the early 1970's as businesses
fled to the suburbs. While over time there were many attempts to modernize and
update the buildings in this urban core, a clearly defined area with historic structures
remains in the business district. The historic revitalization of the "once modernized"
properties will bring back the charm and character old Clearwater once had. The Main
Street Program is an excellent means to ignite public/private partnerships within the
City that will stimulate historic improvements in the downtown urban core, as well as
effectively market the community's many assets.
The Main Street Program also dovetails with a new approach, entitled "One City. One
Future." that Clearwater recently adopted to confront the challenges and opportunities
it faces within the entire City. This blueprint for the future is designed to bring together
members of different communities and neighborhoods to ensure a cooperative and
united citywide redevelopment effort. Downtown revitalization is an integral part of the
vision. The community buy-in to the "One City. One Future." plan is resulting in
emerging public/private partnerships. The growing strength of the commitment from
the private sector to successfully carrying out redevelopment strategies is very
important to the "One City. One Future." vision as well as to the Main Street
Program.
The Main Street approach is also key to helping the urban core to link itself with the
neighborhoods and beach communities so it is able to grow into a downtown district of
distinction. The value of the Main Street Program to the downtown urban core is the
expertise, assistance and recognition that will result from Clearwater's designation as a
"Main Street" community. It will also build a renewed sense of pride and place within
the Clearwater community. The rebuilding of assets in the downtown urban core one
step at a time will enable it to become a vibrant center of culture and commerce. We
are fully committed to applying all aspects of the Main Street four-point approach to
rebuilding our downtown core and believe Clearwater has the potential to serve as the
model Florida Main Street Community for cities of our size.
A. CATEGORY APPLYING UNDER: Urban District (traditional neighborhood
commercial district within a city with a population> 50,000).
B. HISTORICAL OVERVIEW:
When the Clearwater area was known only to native Indians, mostly Timucuan,
Calusa and Apalachee tribes, clear springs bubbled from high bluffs into the bay.
Thus the Indians named the area "Pocotopaug" which means Clear Water.
Spanish explorers, including Panfilo de Narvaez and Hernando DeSoto, explored
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the Tampa Bay regIOn III the 1500's but left no specific descriptions of the
Clearwater area.
The Seminole Wars occurred between the Americans and Seminole Indians
between 1818 and 1842. Fort Harrison was established on April 2, 1841 in
Clearwater to serve as a recuperation center for army soldiers. The Fort was named
after General William Henry Harrison and was abandoned in 1841.
The Armed Occupation Act of 1842 opened Florida up to homesteading. The first
homesteader, James Stevens, known as the "Father of Clearwater," received his
land title in 1842. The land grant included Fort Harrison and hundreds of acres
surrounding the fort that included much oftoday's downtown Clearwater.
During this period Clearwater was known as Clear Water Harbor, an agricultural
and fishing community. Samuel Stephenson initiated citrus production in the 1840's
by planting the first orange grove, only to see it destroyed by the "Gale of '48".
Commercialization of Clear Water Harbor began around 1858 when William
Campbell erected the first commercial building in Clearwater. The construction of
the Clear Water Harbor Post Office followed in 1859. In 1873, C.S. Reynolds, a
Baptist minister published the first newspaper, the Clear Water Times. He
constructed a log building for the church. The church served as the first public
school on the Pinellas peninsula in 1873.
The end of the Civil War brought many Southerners to the Clearwater area seeking
new homes. In addition, wealthy Northerners sought vacation homes in warmer
climates. Clearwater's tourism industry began in the early 1880's with the
construction of the Orange Bluff Hotel and a few years later the Sea View Hotel. In
April 1885, Doctor W.C. Van Bibber of Baltimore publicly recognized the Pinellas
Peninsula as one of the healthiest spots on earth.
The Orange Belt Railway arrived in Clearwater in 1888, when there were only 18
families living in the area. Henry B. Plant, the foremost Central and West Florida
developer of the time, converted the railroad from a narrow gauge to a standard
gauge. To boost passenger business, he built numerous resort hotels in the Tampa
Bay area, including the Belleview Hotel in 1896. The hotel, located south of
Clearwater overlooking the Harbor, succeeded in bringing prosperity to Clearwater.
The incorporation of Clear Water Harbor occurred in 1891 and the City received its
charter in 1897 (Dunn 1973 :22). In 1895 the Post Office changed the designation to
Clearwater Harbor and in 1906 the Post Office dropped the word "harbor".
Clearwater grew steadily throughout the early part of the century. Tourists and
settlers were drawn to the area because of the climate and the toutings of early
developers and speculators. The first ice factory was built in 1900. In 1902 the
first public dock was constructed followed by the Telephone Exchange in 1903.
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The establishment of the main business section occurred on Cleveland Street from
Osceola Avenue to Garden Avenue in 1908.
In 1910 a deadly fire raged through the downtown, on the north side of Cleveland
Street, destroying all the buildings from Fort Harrison Avenue to Osceola Avenue.
Brick buildings then replaced the destroyed wooden structures. The first City Hall
was built in 1911 at 29 Fort Harrison Avenue. In 1917, a five-story brick building
known as the Coachman Building, located on the southeast comer of Cleveland
Street and Fort Harrison, was constructed. Clearwater improved roads, waterworks
and sanitary sewerage systems during the decade following the fire. The resident
population in 1917 stood at approximately 3,000 and doubled during the tourist
season. The Florida real estate boom began in earnest in 1921, which contributed
further to the growth of the Clearwater area.
Construction began in 1939 on the St. Petersburg/Clearwater International Airport
bringing easy access to Clearwater. The city's population increased from 10,136 in
1940 to 15,581 in 1950. The popularity of the automobile in the 50's changed the
face of downtown from diagonal parking to parallel parking along with the
construction of parking lots. Automobile travel equated to inexpensive travel for
the American public. The Clearwater Chamber wanted to attract the tourist trade to
the area and initiated the first Fun 'N Sun Parade in 1954. Construction in
Clearwater totaled more than $1 million in 1956. Today Clearwater is a
progressive city of 100,517 that attracts year-round visitors, retirees, families,
businesses and industry.
C. DEMOGRAPHIC AND ECONOMIC INFORMATION
1. Population
Citv:
1980 85,450
1990 98,669
Current 100,517
Seasonal Peak 121,705
County:
1980 728,409
1990 851,659
Current 870,816
Seasonal Peak 911,737
State:
1980 9,746,324
1990 12,438,071
Current 14,635,945
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2. Median Age
City:
1980 44.0
1990 42.1
County:
1980 45.9
1990 43.0
State:
1980 34.7
1990 38.1
3. City - Persons by Race (Percentage of population total may exceed 100%)
White:
1980
1990
90.7%
89.5%
African-American:
1980 8.49%
1990 8.68%
AsianlPacific Islands:
1980 .38%
1990 .98%
American Indian
1980 .11 %
1990 .33%
Hispanic:
1980
1990
1.57%
2.79%
Other:
1980
1990
.31%
.52%
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4. County - Persons by Race (percentage of population total may exceed
100%)
White:
1980
1990
91.55%
90.53%
African-American:
1980 7.79%
1990 7.64%
Asian!Pacific Islands:
1980 .43%
1990 1.19%
Native American:
1980 .14%
1990 .29%
Hispanic:
1980
1990
1.45%
2.23%
Other:
1980
1990
.31%
.36%
5. State - Persons by Race (Percentage of population total may exceed 100%)
White:
1980
1990
84.00%
83.13%
African-American:
1980 13.80%
1990 13.57%
Asian!Pacific Islands:
1980 .60%
1990 1.16%
Native American:
1980 .20%
1990 .33%
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Hispanic:
1980
1990
8.80%
12.02%
Other:
1980
1990
1.50%
1.88%
6. Median Household Income Mean Household Income
City City
1980 $14,497 1980 $18,651
1990 $26,4 73 1990 $33,676
County County
1980 $16,707 1980 $17,236
1990 $26,296 1990 $33,015
State State
1980 $17,280 1980 $18,696
1990 $27,483 1990 $34,162
7. Persons Below Poverty Level
City: # of persons % of population
1980 11,107 13.3%
1990 10,203 10.7%
County # of persons % of population
1980 105,793 14.7%
1990 78,994 9.5%
State # of persons % of population
1980 1,143,147 14.2%
1990 1,604,186 12.7%
8. Unemployment Rate as compiled by the Florida Department of Labor and
Employment Security (at two points in a year to show any season variations)
City:
County
State
March 1990
4.3%
4.0%
5.5%
August 1990
4.7%
4.4%
6.2%
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March 1997
3.5%
3.3%
4.6%
August 1997
3.5%
3.5%
4.9%
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9. What is the nearest Metropolitan Statistical Area (MSA)?
Tampa/St. Petersburg/Clearwater
10. What types of regional transportation facilities are located in your community?
a) Commercial Airport: The Clearwater Air Park is located within 2.5 miles of
the program area. This park is a facility for private airplanes. The Tampa
International Airport (TIA) -20 miles away - and the St. Petersburg/Clearwater
Airport (10 miles away) are the regional air transportation facilities serving our
community.
b) Airlines: TIA: Air Aruba, Air Canada, American West, American, British
Airways, Carnival Airlines, Cayman Airways, Condo Flugdienst, Continental,
Delta, Martinar Holland, Midway, Midwest Express, Northwest, Southwest
Airlines, TW A, United, US Air St. Pete/Clearwater: American Trans Air,
Canada 3000, Reno Air, Royal, SeaCoast Airlines, And Sun Jet International
c.) Passenger Railroads: none
d.) Freight Railroads: CSX
e.) Bus Service: Pinellas Suncoast Transit Authority (PST A) public transportation
system, Greyhound line
f.) Taxi Service: Clearwater Yellow Cab
g.) Interstates and highways: U.S. 19 and State Road 60
Provide a brief assessment of the state transportation resources:
Clearwater is in the central part of the Pinellas County peninsula. Pinellas County
is connected by three State owned causeways across Tampa Bay. State Road 60
provides the most direct access to Clearwater via Interstate 275 and Interstate 4 to
the east. U.S. 19 is a federal road providing north/south access to and through
Clearwater. Cleveland Street the major state east/west road in downtown
Clearwater provides direct access to Clearwater Beach.
11. What newspapers, radio, television stations and cable systems service the area?
Newsoapers: St. Petersburg Times and Tampa Tribune have regional circulation
with Clearwater Sections. The Clearwater Beach Views and the Beacon Leader are
weekly community papers.
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12.
Radio: WT AN is located in the program area and the City has a weekly radio
feature. There are approximately 33 radio stations that broadcast into the
Clearwater market.
Television Stations: ABC-28 WFTS, Channel 8 NBC-WFLA, Bayview News 9,
WEDU Educational Public TV Channel 3, WWB TV WB 32,WTOG- TV UPN 44,
WTSP- TV Channel 10 CBS, City owned TV station C- View TV and Pinellas
County Public Access Station.
Cable Svstem: Time Warner and GTE Americast.
Is tourism a major industry in your community? Are there major resorts or
attractions nearby? If so identify them. Are there major events held nearby? If so
identify them.
Yes, tourism is a major industry and Clearwater has one of the finest beaches in
Florida.
Major Resorts:
Innisbrook Resort - located approximately 20 minutes north of downtown
and home of the J.C. Penny Classic Golf Tournament
Belleview Biltmore - this resort, built by Henry B. Plant between 1896 and
1898, is located one mile south of Clearwater. It is listed in the National
Register of Historic Places and is famous for being the largest occupied
wooden structure still used for its original purpose in the world.
Major Attractions: The region has many museums and attractions.
Ruth Eckerd Hall, located in Clearwater, is the venue for the performing
arts offering New York Broadway Plays, ballet and major musical acts.
The Florida Aquarium in Tampa and the Clearwater Marine Aquarium
both offer educational exhibits and displays of Florida ecosystems and
marine life.
Professional V olleyballlocated on Clearwater Beach is on the tournament
circuit. In addition, the region has all the major professional sport teams.
Major Events:
The Jazz Holiday is held in October each year. It started in 1980 and has
successfully grown into a major jazz festival that now attracts a minimum of
100,000 people to downtown Clearwater over the four-day event.
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In the early Spring, the annual Fun 'N' Sun Festival is another favorite
Clearwater event. It offers waterfront activities, concerts, sports
competitions, arts and crafts and the illuminated Fun 'N' Sun Night parade.
The Outback Bowl is a collegiate football bowl game held in Tampa each
year with a special team beach challenge on Clearwater Beach.
The Florida Orchestra offers classical, pops and educational music
programs for the residents of the Tampa Bay area. Concerts include free
events in Coachman Park in downtown Clearwater in coordination with the
annual fourth of July festivities.
13. Is there a marked seasonal population fluctuation due to tourism, winter
residency, educational facilities, etc.? If so, el:plain why.
The Clearwater population increases by an annual monthly average of
approximately 5,737 seasonal residents. In addition, visitors include an annual
monthly average of 18,365 tourists, for a total of 220,380 tourists each year.
These visitors come to enjoy the Florida sun, miles of beaches and fine
recreational facilities, including the Philadelphia Phillies spring training
complex. There are approximately 8,000 beds available for tourists. Also
contributing to the area's popularity as a tourism destination is the fact that it is
known as one of the safest cities in the United States.
14. List the five largest employers in your community.
Employer Name
Type of Business
Number of Employees
Pinellas County
Morton Plant Mease Hospital
City of Clearwater
Instrument Transformers, Inc.
GTE Communications
Government
Health Care
Government
Manufacturer
Telephone
3,140
2,077
1,544
480
400
15. How many industrial parks are in your community? Identify them and the
approximate number of business and employees in each.
Park Name
# of Businesses
# of Employees
Distance from Program Area
Clearwater Industrial Park
46
2,230
3 miles
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I 16. How many strip shopping centers serve your community? Identify them and
approximate number of businesses in each. Indicate the distance of each from
I the Local Program Area.
Clearwater is a very urban city. The number of shopping centers located in
I Clearwater are too numerous to provide. Listed are the shopping centers located
within a 3 mile radius of the Local Program Area from the Cleveland Street and
Myrtle Avenue intersection.
I Name Of Center Address Number of Distance
Businesses In Miles
I Hercules Center 1710 N. Hercules Ave. 14 2.8
Time Place 1969 Sunset Point Rd. 16 2.5
Sunset Square 1861 N. Highland Ave. 14 2.0
I Highland Square 1815 N. Highland Ave. 7 2.0
Highland Center 1601 N. Highland Ave. 6 1.75
I Unnamed Center 1327-1331 N. Highland Ave. 3 1.50
Unnamed Center 1383-1391 Gulf to Bay 5 .75
Unnamed Center 1440 Gulf to Bay Blvd. 5 .75
I Unnamed Center 1472 Gulf to Bay Blvd. 7 .75
Iron's TV 1602-1606 Gulf to Bay Blvd. 3 1.59
Connell's Plaza 1621 Gulf to Bay Blvd. 8 1.75
I Smart & Final 1645-1685 Gulf to Bay Blvd. 11 1.75
Unnamed Center 1857 to 1865 Gulf to Bay Blvd. 4 2.0
Clearwater Bagels 1867-1875Gulfto Bay Blvd. 3 2.25
I Einstein Bagels 1900-1916 Gulf to Bay Blvd. 4 2.25
Morritt Shopping Ctr. 2001-2021 Gulf to Bay Blvd. 7 2.50
Cyranos Bake Shop 808-814 Court Street 4 .40
I Bilgore Groves 805-807C Court Street 5 .40
Highland Plaza 1224-1262 Highland Ave. S. 22 1.75
Unnamed Center 1264 Highland Ave. S. 3 1.75
I La Belle Plaza 1527 Highland Ave. S. 30 2.25
Clearwater Plaza 1219-1293 S. Missouri Ave. 24 1.50
I Sunshine Oaks 1106-1126 S. Myrtle Ave. 8 .75
Unnamed Center 1500 N. Garden Avenue 4 1.00
Unnamed Center 1403-1405 N. Myrtle Ave. 3 1.00
I U-Save 1704-1712 N. Ft. Harrison Ave. 5 1.20
Smart Stop 1208-1212 N. Ft. Harrison Ave. 3 .75
Unnamed Center 1711-1713 Drew St. 3 2.00
I Viewpoint Video 1735-1747 Drew St. 4 2.00
Skycrest Pharmacy 1738 Drew St. 4 2.00
Plaza
I Mirrorland Plaza 1740 Drew St. 4 2.00
Kid's Connection 1989-1993 Drew St. 3 2.50
Country Quilts 1983 Drew St. 3 2.50
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The Front Porch 1808-1820 Drew St. 7 2.25
Unnamed Center 1834-1852 Drew St. 6 2.25
Unnamed Center 1864-1866 Drew St. 2 2.35
Unnamed Center 1901-1913 Drew St. 14 2.50
French Quarter 1969-1975 Drew St. 3 2.50
Antique Mall 1400-1408 Cleveland St. 3 1.14
Unnamed Center 1401-1417 Cleveland St. 17 1.14
Unnamed Center 1230-1238 Cleveland St. 3 .50
Cleveland Plaza 1201-1235 Cleveland St. 14 .50
Island Estate Plaza 122-200 Island Way 11 1.60
Total Businesses 329
17. How many enclosed regional malls serve you community? Identify them and
approximately the number of businesses in each mall. Indicate the distance of
each mall from the Local Program Area.
Mall Name
Clearwater Mall
Countryside Mall
# of Businesses
110
180
Distance from Local Program Area
4 miles
6 miles
18. Summarize the current development, demographic and economic trends in
your city.
Development Trends: Overall, the City of Clearwater is experiencing a healthy
economy. An all time high in building permit dollar values exists as people invest
in the community through new buildings and rehabilitation of existing buildings.
At present, Clearwater is working to steer more of that investment toward the Local
Program Area. This is due to the fact that the Local Program Area has a
concentration of underutilized properties and businesses such as repair shops, new
car sales, abandoned car dealerships and a junkyard. As Clearwater strives to
improve the image of its central business district, the challenge is to encourage
more restaurants and retailers to locate in the area.
Assisting in redevelopment of the urban core is the fact that the City has a federal
Brownfields designation and the first state Brownfields designation. Most of that
same area will be also a state-designated enterprise zone. These programs give the
city an attractive incentive package to encourage the development and reinvestment
in the community. All three program areas are within the Local Program Area.
Clearwater recently took a major step toward achieving the goal of quality
downtown development through a commitment from Information Management
Resources, a software company, to build their global headquarters on a 14-acre
Brownfields site. This project will bring 700 jobs into the Local Program Area.
While this is a start, there are many sites remaining that contribute to an ugly visual
image of the downtown. The challenge for the City is to blend this exciting new
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development with the limited historical character located in the City core and to
attract small entrepreneurs to the central business district.
Demographic Trends: The City of Clearwater population increased by 13% from
the 1980 to the 1990 census. The city is an urban community with very little
developable land remaining. Due to the scarcity of vacant land, it is projected that
the growth rate over the next decade will decrease. In addition, the population is
getting younger. The median age went from 44 in 1980 to 42.1 in 1990, as families
choose to live in Clearwater. Also, Clearwater's job market is offering more
employment opportunities for young people. If the city continues to be successful
with its business recruitment efforts and job training programs, there should be an
increase in the diversity of the population as well.
Economic Trends:
Indications that Clearwater's economy is strong include the fact that the Local
Program Area experienced a growth in property values of 10.9% in the past year. In
addition, this was the second year in a row that property values increased from a
previous downward trend. Also, the mean and median household incomes
increased over the past decade and during the same time period the percent of the
population below the poverty level has decreased.
D. EXISTING PLANS FOR REDEVELOPMENT
1.) Provide a brief list of goals/objective for any organization(s) currently
overseeing redevelopment efforts in your community (i.e. Regional
Development Agencies, special municipal task forces, etc.)
The Community Redevelopment Agency has a vision for downtown as a
traditional town center that meets the needs of Clearwater as the government
center, with support of commercial and retail uses; an entertainment district; a
new residential focus and an amenity structure built around a new interior lake
and park. The CRA adopted five goals to reach their vision for redevelopment.
The goals of the organization focus on five spheres: people, movement,
activity, amenity and opportunity.
PEOPLE GOAL
To redevelop downtown Clearwater into a successful "people place" that
attracts, retains, and inspires those of all ages and incomes to use and enjoy the
community town center.
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Obiectives:
. Create a community gathering place for all Clearwater residents that
supports the traditional town center concept.
. Realize the Traditional Town Center by introducing new residents to
downtown.
. Provide employment opportunities and expand goods and services for
current employees.
. Become a destination for beach residents and visitors.
. Recognize the expanding roles of the Harborview center and church
attendees as viable markets.
MOVEMENT GOAL
To redevelop downtown Clearwater with an efficient, high quality, multi-modal
movement system with supportive and visually positive terminal and transition
facilities for all modes.
Obiectives:
. Develop a roadway system that reinforces the Town Center function while
meeting through-traffic needs.
. Expand the role of transit downtown by linking the regional and local
serving system as a means of reducing total reliance on the automobile.
. Evaluate the parking system to emphasize central location, linkage to other
modes, directional signage and visibility and mixed uses.
. Focus on sidewalks as fundamental to re-establishing pedestrian activity
downtown.
ACTIVITY GOAL
To redevelop downtown Clearwater to provide a broad and diverse set of
activity centers that accommodate, stimulate and reinforce residing, working,
visiting and purchasing in an oustanding waterfront town setting.
Obiectives:
. Enliven downtown by providing new in-town residential opportunities built
around traditional neighborhood principles.
. Offer a variety of commercial centers to meet needs of workers, visitors and
local residents.
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AMENITY GOAL
To redevelop downtown Clearwater to create and enhance a small town center
"quality of life" that attracts and sustains a diversity of visual and use elements
for cultural, entertainment, recreation and environmental experiences.
Obiectives:
. Use open space to provide interest, prominence and continuity within the
town center.
. Accommodate facilities and events in key locations downtown.
. Urban design initiatives shall be undertaken downtown to include:
1) new streetscape assessment and improvement program
2) guidelines for public buildings
3) develop guidelines specific to the downtown district, based on height,
character, theme materials and open space.
OPPORTUNITY GOAL
To redevelop downtown Clearwater to create and continue a process of value
creation action that invests time, dollars, resources and creativity to enhance the
value, tax base, image and quality of life for Clearwater
Obiectives:
. Create a pOSItive economic environment in order to expand eXIstmg
business, cultivate new, local business and attract outside investment.
. Consolidate downtown marketing and management into a single entity,
while coordinating multiple facets.
. Stress private ownership and implementation as fundamental to the plan.
E. MUNICIPAL RESOURCES
1.) What is your form of local government?
City Manager/City Commission, with one elected mayor and four elected
commISSIOners.
2.) Does your local government have: (answer Yes or No. Explain briefly if
appropriate. )
a.) A comprehensive plan as defined under Chapter 163, F.S.? Yes.
b.) An historic preservation element in that plan? Yes.
c.) A downtown revitalization element in that plan? Yes.
d.) A zoning ordinance? Yes.
e.) A sign control ordinance? Yes.
f.) An historic preservation ordinance? No.
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g.) An historic district ordinance? No.
h.) A design review ordinance? Yes. This for the Local Program Area
only.
i.) A minimum maintenance ordinance? No. The City is working on
incorporating a minimum maintenance standard as part of its new Land
Development Codes.
j.) A central business district plan? Yes.
k.) A planning and zoning commission? Yes.
1.) A public housing authority? Yes.
m.) A building inspector? Yes.
n.) A staff person responsible solely for downtown revitalization? How
many hours per week? What is the source of funding? Yes. One staff
person for 40 hours per week. The Community Redevelopment Agency
funds the position.
3.) Has the city received grants or transfers of funds from other governmental
units,(e.g.,Community Development Block Grant) in the past three years?
How have they been used? Have any of these activities occurred in the
Local Program Area?
Yes. The CDBG funds are used for in-fill housing development, code
enforcement, economic development, employment training, fair housing, home
ownership and training, public services, rental housing development, public
facilities and housing rehabilitation. Career Options, located in the Local
Program Area, provides employment training. Using CDBG funds, they have
trained 22 youths between the ages of 14-17. In addition, Career Options
received $75,000 a year for 3 years to train and place residents in the community
just north of the program area. The goal of the program is to place 25 residents
with businesses in the area and the local program area. This is an excellent
example of a public/private partnership that the City has formed.
In 1996, the City received a Federal Brownfields Pilot Designation and a
$100,000 federal grant to remove the environmental impediments to
redevelopment. A large portion of this area is also located within the Local
Program Area. The majority of the federal Brownfields funding is utilized to
provide Phase I and II environmental assessments for properties located within
the Clearwater Brownfields Area (CBA). The City has also received a
designation as the first State Brownfields Area and an additional $500,000 in
State funding to provide assessments and additional redevelopment incentives
including loan guarantees and payment of impact fees in the CBA. Many
properties within the Local Program Area qualify for these Brownfields
incentives. Brownfields sites are also eligible for State and Federal Tax
incentives available for the redevelopment of Brownfields sites.
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4.) Are there unobligated CDBG or other funds that could be used for
redevelopment in the Local Program Area? If so describe.
There are no unobligated CDBG funds. However, Brownfields funding can be
used for the redevelopment of potentially contaminated sites within a large
portion of the local program area.
5.) Does your community have a designated enterprise zone area? If yes, is the
Local Program Area included in this zone.
The City anticipates a large portion of the Local Program Area will be a
designated Enterprise Zone by September 1998.
6.) Has your city participated in any other federal, state or local economic
development programs(i.e., Small Business Administration (SBA)
programs, Florida Community Contribution Tax Incentive, etc.)? Yes.
Grow Clearwater Fund is the local operating affiliate of the Grow America
Fund, a national Small Business Lending Company and Community
Development Financial Institution licensed by the U.S. Small Business
Administration and U.S. Treasury Department to make SBA 7A commercial
loans to small businesses for real estate, equipment, and working capital finance
purposes. The Clearwater City Commission has made available $1 million for
loans to small businesses wishing to expand in the City.
The City has also committed participation in the Office of Tourism, Trade and
Economic Development (OTTED) Qualified Target Industry Tax Refund
Program (QTI) and the Brownfields Redevelopment Bonus Refund
Program. Both of these programs are administered by Enterprise Florida.
OTTED recently approved an $3.7 million award to a company locating to the
Local Program Area. The City and the County each have committed $236,500
to this recent award. The City is also participating in both Federal and State
Brownfields Redevelopment activities, as described above.
7.) Does the city have any bonds or other available funds that could be used
for Local Program Area redevelopment? If so, describe.
Yes. The CRA can bond for infrastructure improvements in the Local Program
Area. The city can bond for major redevelopment projects.
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F. ECONOMIC INDICATORS
1.) What are the annual sales tax receipts (shared revenue) for the city? For
the county.
The city's tax receipts for Fiscal Year 97/98 are $4,913,920. The county's tax
receipts were $10 billion.
2.) How many kilowatt-hours of electricity were sold within the city? Within a
related service area?
1,399,733,161. The number of kilowatt hours sold in the service area is not
available.
3.) What is the number of and dollar volume of building permits issued by the
city in the last year?
6,033 building permits issued with a dollar volume of$101,685,000.
4.) How many financial institutions are in the city? How many are in the
Local Program Area? Have they indicated a willingness to support the
Local Program Area? If yes, in what way?
There are 9 institutions with 4 in the Local Program Area. There are numerous
branches in the city. One institution relocated its headquarters to the program
area and built a new building.
5.) Within the county what were the Commercial Bank! Savings and Loan
deposits for the most recent year available?
Based on 249 banks there was $11,617,207,000 in deposits.
Based on 39 savings and loans there was $1,820,722,000 in deposits.
6.) What is the volume of commercial loan activity among the financial
institutions in your city and county for the most recent year available?
Pinellas County had $933,834,136 in 1997 commercial loan activity. The dollar
value was not available for Clearwater.
7.) Has a commercial revitalization loan program been established in your
city? If so, briefly describe the program, indicate participating agencies or
institutions and include the dollar value of loans processed to date. Is there
a design review committee to review loan applications?
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Gulfcoast Certified Development Corporation is the local CDC authorized by
SBA to participate in the 504 loan program. This has generated $2.9 million of
new investment and created 37 new jobs in Clearwater. Of that total, 13 new
jobs and one million of new investment were in the Local Program Area.
A Facade Improvement Grant Program has been established with seed money of
$40,000 that was given to the Community Redevelopment Agency by the
Downtown Development Board to provide a 50/50 match up to a $5,000
maximum award. An additional $28,000 was added to the fund by the CRA.
The amount awarded so far is $48,000. In addition, the Downtown
Development Board approved at its July budget meeting to provide $15,000 for
a Historic Fa9ade Improvement Grant program. The City has a Design Review
Board that reviews fa9ade improvements planned as a result of these programs.
Finally, the City established a Historic Preservation Board on October 14, 1985
per code ordinance. This five-member committee, consisting of citizens and
professionals with expertise in historic preservation issues, participates in site
review and recommendation with the goal of preserving the historical character
of downtown.
G. ORGANIZATIONS
1.) COMMUNITY REDEVELOPMENT AGENCY
a.) Date established: 1981. Make-up of Board: The City Commission is the
CRA Trustees; the commission consists of a Mayor, and four
commISSIOners.
b.) Is there an approved CRA plan? Yes.
c.) Has a TIF Fund been established? If so when? The fund was established in
1981 when the CRA was formed. The funds are what make up the CRA
budget,
d.) Is the Local Program Area included in the CRA plan? The Community
Redevelopment Area is the local program area. Since the size of the CRA
is quite large the program area will be composed of three phases.
e.) What support activities has this organization provided the Local Program to
date?
. Purchased property for the construction of a downtown office complex
and built two downtown parking garages.
. Provided funding for the Cleveland Street streetscape
. Reimburses the City parking system so that there is free parking in two
city lots and on the weekends.
. Subsidizes a non-profit trolley system so it can provide service between
the program area and beaches at a reduced rate.
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. Subsidizes parking for a major corporation to remain in office space
within the program area.
. Purchased land from the city that resulted in the development of a global
headquarters, which will employ 400 to 700 people.
f.) Within the last five years, what have been the major activities and
accomplishments of the CRA?
The CRA bought 14 acres from the City to encourage development in the
downtown area. Recently, a $1.5 million agreement was sealed with
Information Management Resources, a 10-year old publicly traded software
company with operations around the world, to purchase the property and to
develop the site as the company's global headquarters. This development
will bring 700 jobs to the community, with average wages of $45,000 per
year. This represents the biggest business deal in the history of Clearwater
and a major milestone in the City's economic revitalization.
Also in the downtown area, the CRA purchased the Kravas Parking Lot to
provide public parking for retailers along Cleveland Street. This lot also
provides essential parking for people attending events held in Station Square
Park located on the west side of the lot.
The CRA purchased the former Maas Brother building in 1991. This
building was converted to provide a small conference and meeting space and
has a Stein Mart as a retail anchor tenant in the building.
g) Budget expenditures (previous two years)
Fiscal Year 1995/96 $408,356.74 with $68,120.32 going into a special
account.
Fiscal Year 1996/97 $1,558,183.96. This includes the paying off of the debt
service in the amount of $1 ,288,848.61.
2)
CHAMBER OF COMMERCE
a.) Name of Organization: Greater Clearwater Chamber of Commerce
b.) Date Established: June, 1923
c.) Make-up of Board:
. 9 Executive Committee
. 22 Elected Board Member
. 4 Chairman Appointees
. 10 Past Chairman of the Board
. 3 Area Council Representatives
. 3 Ex-officio: Coalition of Homeowners, Legal Council, CEO
d.) Sources of funding: Membership dues, special events, advertisement dollars
for ads in the Chamber guides and merchandise sales.
e.) Budget expenditures (previous two years) $1,100,000
f.) Size of membership (previous two years): 1,700 each year
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g.) What support activities has the Chamber provided within the Local Program
Area?
As the "voice of business in our community," the Greater Clearwater
Chamber of Commerce is a strong supporter of downtown growth and
development. All Chamber activities center on maintaining Clearwater's
economic stability and business longevity. through focused efforts in the
areas of tourism, membership, community events, community relations,
business development, legislative affairs and economic development.
Within the Chamber, the Central Area Council is a business voice for
downtown issues. This Council concentrates on enhancing the coalition
building and communication among downtown organizations; promoting
downtown concerts and other special events; and providing membership-
networking opportunities.
In addition, a Business Resource Center located in the Chamber provides
access to business information and business counseling. Other activities
include relocation information, tourism promotion, job search, cooperative
bidding program, power lunches, speakers bureau, fax alert, Small Business
President's Forum and a forum for businesses to market their products and
servIces.
h.) Within the last five years, what have been the major activities and
accomplishment of the Chamber?
. Developed 24 new programs and initiatives.
. Support the Philadelphia Phillies with an annual visit to Philadelphia.
. Assisted with over 200,000 annual visitor inquires.
. Purchased and renovated a building to serve as the Chamber
Headquarters that is located in the Local Program Area. This has
resulted in closer relationships between the Chamber and downtown
business owners.
3) MERCHANTSIPROFESSIONAL ASSOCIATION
a.) Name of organization: Downtown Clearwater Association (DCA) recently
merged into the Downtown Clearwater Merchants Association (DCMA)
b.) Date established: 1976 merged in 1998
c.) Make-up of Board: President, Vice President, Treasurer, Secretary and four
board members
d.) Sources of Funding: Member fees and Downtown Development Board
e.) Budget expenditures (previous two years): $10,000.00
f.) Size of membership (previous two years ): 60 members
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g.) What support activities has this organization provided with the Local
Program Area to date? Assisted in funding and planning for the Lunch
concert series, Friday night concert series, and street festivals.
h.) Within the last five years, what have been the major activities and
accomplishment of the organization? Same as the above
Business Association
a.) Name of organization: Clearwater Beautification and Development
Association (CBDA)
b.) Date established: October, 1997
c.) Make-up of Board: Chair person, Treasurer, and Secretary
d.) Sources of Funding: Membership fees
e.) Budget expenditures (previous two years): N/A
f.) Size of membership (previous two years ):Currently 40 members
g.) What support activities has this organization provided with the Local
Program Area to date?
. Assisted in funding and planning for the Lunch concert series and Friday
night concert series.
. Contributed many volunteer hours at the events; participated in Jazz -up
Clearwater Clean-up Day, with 14 members serving as block captains.
. Provided creative layout and art work for ads related to downtown
events.
h.) Within the last five years, what have been the major activities and
accomplishment of the organization?
. Provided $10,000 for the mural project along the recreational trail
located in the Local Program Area.
. Sponsored the concert at the Trailfest Grand Opening Event.
. Assisted with obtaining the lighting and installing the lighting on
buildings in the Program Area for Jingle Mingle - a holiday event
lighting up downtown.
4. DOWNTOWN DEVELOPMENT AUTHORITY (OR SPECIAL ASSESS-
MENT DISTRICT)
a.) Name of the organization: Downtown Development Board (DDB)
b.) Date established: 1971
c.) Make-up of Board: Chairperson, Vice Chair, Secretary, Treasurer, 4 board
members and 2 ex-officio members from the CRA
d.) Source of Funding: One mil tax on assessed property values and tangible
property
e.) Budget expenditures (previous two years): $307,000
f.) What support activities has the DDB provided with in the Local Program
Area to date?
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. Produced promotional materials - downtown shopping guide and
monthly newspaper.
. Provided and sponsored the afternoon lunch concert series, Friday night
concert series, street festivals, Jazz Holiday event.
. Conducted Downtown Clean-up event and a Charrette to identify
aesthetic problems in downtown.
. Presented annual design awards to property owners within the Local
Program Area.
. Established Zero Vacancy Committee to encourage property managers
to lease space in the program area and provided a $100 prize.
. Assisted the City in the writing of design guidelines for the Local
Program Area.
g.) Within the last five years, what have been the major activities and
accomplishments of the DDB?
. Provided financial assistance to the CRA to support a major
redevelopment project in the Local Program Area.
. Provided an Architectural Assistance Grant, - a Facade Improvement
Grant -$40,000
. Initiated the Mural Project along the trail and provided $10,000
5. LOCAL HISTORIC PRESERVATION ORGANIZATION
a.) Name of the Organization: Clearwater Historical Society
b.) Date established: 1978
c.) Make-up of Board: President, Vice President, Treasurer, Secretary,
immediate past president and staff liaison
d.) Source of funding: Membership dues and two annual fund raisers
e.) Budget expenditure (previous two years): $5,000.00
f.) Size of membership (previous two years): approximately 275 members
g.) What support activities has the organization provided with in the Local
Program Area to date?
. Provided years of support work in reviewing archived photographic and
other historical material needed by the City for historic structure
surveys.
. Researched the history of Clearwater in the Local Program Area.
. Highlighted an awareness of the importance of historic preservation for
the Local Program Area.
h.) Within the last five years, what have been the major activities and
accomplishments ofthe organization?
. Assisted in saving several historic structures, built up its membership
and broadened community support for its fund raisers.
. Provided a museum to highlight the history of the program area.
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6. Are there any cultural or recreational organizations that have programs or
activities that directly affect the Local Program Area? If so, describe them,
their activities and programs. (Include festivals, theaters, arts councils, schools,
etc. )
The City hosts a variety of programs directly affecting the Local Program Area.
Each year the City has a Welcome Phillies Spring Training event in the Harborview
Center. It schedules two parades- the Fun N Sun in Marchi April and the Christmas
Parade. Both parade routes are directly through the program area on Cleveland
Street. These parades are well attended. The Clearwater Public Library System,
along with several major community sponsors, hosts a two-day Folks Art Festival
in November, featuring storytellers, artisans and folk musicians. Last November
the inaugural event, which took place in the Harborview Center and adjacent
Coachman Park, attracted 5,000 individuals. This year, the second annual Folk Arts
Festival will feature major folk music entertainment in addition to national, regional
and local storytellers and artisans. The event promises to grow into another popular
annual cultural event.
Memorial Day and Fourth of July are also major annual events hosted by the City
and held in Coachman Park. These celebrations bring thousands of people into the
program area each holiday weekend.
The Jazz Holiday Foundation raises community sponsorships to host the annual
Jazz Holiday Festival, a major activity that directly affects the downtown. Started in
1980, the Jazz Holiday Festival is held in October each year and has successfully
grown into a major event. It was originally held for three days and attracted up to
30,000 people. It has since expanded to a four-day event that is known as a major
jazz festival and attracts approximately 100,000 people to the program area. The
program offers not only top name entertainers, but also children's educational
programming. This year, the foundation is looking to further expand its
programming. As a result, the entire month of October will be declared Jazz Month
with a street festival in downtown planned for October 30 to celebrate the end of
the designated month. In addition, the Foundation will support the Brown Bag
Lunch Concert series in the downtown urban park - Station Square Park - during
the month of October.
The Family Services Center holds an annual Festival of Trees event in the
Harborview Center during Thanksgiving Week each November. Decorated trees
and Christmas accessories are sold to raise funds for children programs at the
Center. This event unites Pinellas County in the joys of the holiday season and
brings 20,000 into the downtown. This past year, the merchants capitalized on the
event by holding a Jingle Mingle downtown the Friday after Thanksgiving to
encourage people to participate in both events.
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The Calvary Baptist Church holds the Singing Christmas Tree in December. This
program brings 16,000 people from within the community and outside the
community to hear the performance of their choir, full orchestra and drama cast.
There are eight performances with 250 people participating in each performance.
The Church of Scientology holds a Winter Wonderland festival to raise funds for
needy children in the community. The attendance is between 5,000 to 10,000
people. This event is very child oriented with lots of games and child activities so
children can enjoy Christmas in a winter wonderland scene.
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II. LOCAL ORGANIZATIONS
A. Organizational Readiness
1. Name of organization or agency to administer the Local Program: The
Community Redevelopment Agency (CRA)
2. Date established: 1981 Size of current membership: 5
3. What were the budget expenditures for the Local Program organization or
agency for the preceding two years?
a.) 1996/96 Budget Expenditures: $408,356.74 with $68,120.32 going into a
special account.
b.) 1996/97 Budget Expenditures: $1,558,183.96. This includes the paying off
of the debt service in the amount of $1 ,288,848.61.
4. Federal Employment Number: 59-6000289
5. Taxing Status (i.e., 501(c) (3): CRA is a state and federal tax exempt
government entity
6. List the current officers of the Organization, indicate their terms of office,
and affiliation, such as representative of Chamber of Commerce,
merchant, etc. (If the applicant is a municipality, indicate N/ A or indicate
the membership of the Local Program Advisory Board if such a board has
been established.) The CRA Trustees are the officers of the organization. It is
composed of a mayor and four commissioners. The terms of office are: The
Program Manager will recommend to the CRA Trustees that a Main Street
Advisory Board be established with members of the various downtown
organizations.
7. What is the composition of the board that will determine policy for the
Local Program? Same as above.
8. How are the members of the Board selected? They are elected officials
voted by the residents of the City of Clearwater. They are elected to three year
terms.
9. What commitment do you require from Board members. (Job description,
hours per month, membership dues, attendance at FMS training sessions,
etc.) The CRA Board members are committed to serve their term of office,
attend monthly meetings and to abide by the Sunshine Laws. They serve on a
pro bono basis and all meetings follow parliamentary procedure and use
Roberts Rules.
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10. Indicate what projects are planned under the Four Points of the Main
Street Approach: Organization, Design, Promotion, and Economic
Restructuring and what project money has been budgeted (beyond
operating funds)
Organization:
Create a Main Street Advisory Board to incorporate the various downtown
organizations. Proposed composition of the Board: a member from the CRA,
Downtown Development Board, Greater Clearwater Chamber of Commerce
Central Area Council, Clearwater Historical Society, Downtown Clearwater
Merchants Association, Clearwater Beautification and Development
Association and one resident at large. This will ensure that the groups are
working together to achieve a unified goal. No project money has been
budgeted.
Design:
Establish a historic education photograph exhibit to be hung in selected
storefront windows. It will be a moving exhibit as storefronts become
occupied. The exhibit will be a way to improve the image of downtown and
provide an additional promotional activity.
A Historic Museum Grant application was recently submitted to the Florida
Department of State Division of Historical Resources to support this project.
Improve the quality of the sandwich boards in the program area. Purchase
standardize sandwich board frames that have artistic design to improve the
visual image on the sidewalk. Funds budgeted for FY 98/99 is $3,000.
Evaluate design recommendations for street sign poles, street lighting and street
furniture.
Assist in lobbying for the State Road designation to be removed from Cleveland
Street in the program area so the CRA has control over the streetscape design
policy for the road.
Promotion:
Many of the downtown organizations are working together to promote
downtown events such as lunch and evening concerts, Saturday's Farmers
Market, Winter Holiday festivities and street festivals to downtown workers and
the residents of Clearwater.
Create a new shopping guide and promotional piece for downtown.
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Develop cooperative advertising campaigns for downtown merchants.
Investigate opportunities to promote downtown in the City's quarterly
magazme.
Funds budgeted for FY 98/99 is $20,000.
Economic Restructuring:
Conduct a retail market survey to assist in retail recruitment and to determine a
market niche.
Conduct a housing survey.
Participate in the multi-modal garage project.
Funds budgeted for FY 98/99 is $45,000.
11. Describe your long-term funding strategy, describing anticipated grants,
contracts for services, fund raising events, membership dues, etc.
The CRA long-term funding strategy is based on the tax increment funding that
will be available as various redevelopment projects occur by the private sector
in the CRA. In five years it will see an increase in funds from the Information
Management Resources Global Headquarters. In addition, there are a variety of
vacant and/or underutilized tracts of land that are currently being marketed for
development.
12. Complete the form on the next page regarding income and expenses for at
least three years of the local program.
The CRA is 260 acres in area. The proposal is to divide the CRA in phases to
focus on the Main Street program initiatives in certain areas. A three-year
commitment is being made to Phase 1 and we anticipate having a three year
commitment to the Phase 2 and Phase 3 areas as well. These budget numbers
do not reflect the total anticipated CRA revenues since money may have to be
spent on other areas outside Phase 1
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B. Public and Private Sector Involvement
1. How will both municipal and county governments participate in the Local
Program? Be specific regarding responsibilities and roles.
The City and County each have facilities in the program area and are major
stakeholders in the redevelopment of downtown.
The City is committed to implementing redevelopment plans and has hired a
master design planner to assist in the phasing of development activities. This
master planner will be making recommendations to the CRA. Recently, the
City Commission voted to replace the Memorial Causeway Bridge connecting
downtown with the beach. This project will have a significant impact on Phase
1 of the program area since the Cleveland Street corridor will no longer be the
main thoroughfare accessing the beach. This will present numerous
opportunities and challenges for the downtown core. While it will provide an
opportunity to create a more pedestrian friendly retail district, the challenge will
be to create the mass of activity in downtown so people will not bypass the
City.
The City is also working with the County on its building expansion plans in the
program area to coordinate a consistent design element. In addition, the County
is supporting the program area's mural project by committing to work with a
mural artist in designing the remodeling of a facility so it can serve as a
showcase backdrop for the mural. Finally, the County, through its promise to
deed land to the transit authority, is an active player in the construction of a
proposed multi-modal transportation facility.
City staff from various departments provide staff support in the local program
area. They make sure the park is maintained, garbage is collected, streets are
cleaned. They also provide technical assistance to new business owners. This
assistance gives the Program Manager time to concentrate on the Main Street
Program.
The City Parks and Recreation staff assists the Program Manager by handling
the technical details of the event programming. The department books the
talent, provides the sound system support, set up and clean-up crews.
The City Information Services Staff assists the Program Manager by getting
press releases written and distributed. They provide graphic support and
printing services.
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2. What support activities will be provided by the organizations listed in
Section I-G and how will these organizations interact with the Local
Program? Be specific regarding responsibilities and roles.
Community Redevelopment Agency (CRA) - The CRA trustees are the policy
makers for the activities in the local program area. The CRA is considering
creating a formal alliance with the DDB so that both entities would work as one
group. The Downtown Alliance will provide more coordinated use of the dollars
for programs within the local program area.
Downtown Development Board (DDB) - This Board is an elected board by the
property freeholders. The boundaries are the same boundaries as the CRA or
Local Program Area. The DDB's responsibilities are to support the
development activities of the CRA and to promote the downtown businesses
and retailers. The Board's budget is earmarked for advertising of special events,
development of supplemental pieces such as the Downtown Shopping Guide
and the monthly "Right Downtown" newspaper, and sponsoring major events.
The roles and functions of the Board Members may change if the Alliance is
formed because they will be part of the policy-making role.
Greater Clearwater Chamber of Commerce Central Area Council - This
council represents the business owners located within the program area. The
council will recommend actions and positions they feel the Chamber should be
taking on redevelopment activities in the Local Program Area. The Chamber
will also continue to promote downtown through the support of events and
programs. Through their monthly newsletter they will also assist in promoting
downtown activities to the larger business community. Finally, the Chamber
will call upon its membership to obtain sponsorship for Downtown Chamber
events.
Downtown Clearwater Merchants Association - This group is the voice for
the retailers and restaurateurs. While they have limited funds, they are
interested in activities that will bring foot traffic into the downtown and so will
continue to sponsor and support these activities. This group could assist the
Main Street Program in the development of promotional pieces and cooperative
advertising campaigns.
Clearwater Beautification and Development Association - This group of
highly skilled professional business people is interested in making downtown a
vibrant and exciting place to be. They commit not only financial support, but
many volunteer hours as well to assure the success of events. The role of this
group would be to continue working with the Merchants Association and the
DDB. Their talents can be utilized in graphic layout and support, as well as
recruitment efforts and organization. They recently put together a forum for the
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downtown community to share information about all the downtown
organizations and how to get involved in redevelopment efforts.
Clearwater Historic Preservation Board - This group, established by a City
code ordinance in 1985, consists of five professionals and citizens who work to
preserve the historical character of downtown Clearwater. The role of this group
in the Main Street efforts will be to influence and oversee the creation of
downtown that has a main street ambience and an "old town" look of yesteryear.
Clearwater Historical Society - This group will provide technical assistance
and recommendations on historic rehabilitation / building preservation. A
member of this group has committed 50 hours of in-kind service towards the
Historic Photograph Education Museum Grant. The group can play a bigger
role in the Local Program Area by developing additional historic promotional
literature on downtown.
3. How will any other community groups or service organizations participate
in the Local Program?
Other local groups such as the Rotary Clubs, Kiwanis, Jaycees can participate
by volunteering for downtown special events. They can also promote
downtown activities among their organization through announcements at
meetings and through their newsletters.
The Saturday in the City, Inc. is a non-profit group which runs a Farmers
Market each Saturday in the downtown park. This gives other organizations an
opportunity to spring board off this activity and to participate in cooperative
advertising programs.
Also, the Jazz Holiday Foundation has agreed to sponsor the musical
entertainment for the October Brown Bag series. This opens up opportunities
for the other groups to tap into some of this organization's sponsors to promote
the Local Program.
4. How will you continue to generate public awareness of, involvement in and
financial support for the Local Program?
In order to promote public awareness of the local program, the CRA will use the
City's existing resources: the television station (C- View TV); the City
magazine and Economic Development Newsletter; and the resources available
through the Tourism and Information Services Departments, and a Website.
Other free opportunities for public awareness include notifying the County
Public Affairs Office to email County employees about program area activities;
public speaking at meetings of community clubs and organizations about the
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program area; and advertising events and activities in local newspapers. Also,
the Promotions Group will ask other Cities for program area promotional tips
and will pursue networking and training opportunities.
The CRA will continue to receive financial support as long as it is successful in
its redevelopment activities. As the economic base increases, the CRA will
have more money for design features, promotional activities and business
incentives.
C.
UNDERSTANDING THE MAIN STREET APPROACH
1. What does your community expect to achieve by participating in the
Florida Main Street Program? Be specific and identify the outcome or
results expected from each of the four points of the Main Street Approach.
Clearwater has a lot going for it. It has resources, it has commitment from the
Board and the backing of the community. What it lacks is the technical
expertise on how to address needs such as enlisting more volunteers, improving
recruitment efforts, identifying ways to make programs self sustaining, creating
a sense of place and encouraging historic preservation and restoration of
buildings. What Clearwater hopes to accomplish through participation in the
Main Street program is the development of the program area into an attractive
destination with a unique identity that blends historic character with modem
amenities. Clearwater hopes to reposition the program area so that it catches the
attention of the local area population and rises to the forefront of the Pinellas
County tourism industry.
Organization: Downtown Clearwater has five groups with similar missions
but very different memberships and resources. The Main Street Program
provides the community with the opportunity to bring everyone to the same
table to work together. The creation of a Main Street Advisory Board will allow
the groups to maximize resources and contacts to bring economic revitalization
to the downtown area. The group will open the lines of communication and
focus on a cohesive work plan with established goals and targets for each group
that will accomplish the collective reality of a reborn downtown.
Design: Many areas of downtown Clearwater lack character and a sense of
place. The Main Street Program can provide the technical assistance to help the
community determine the visual image it wants to convey. The involvement in
the Main Street program may create an interest in the historic features of
downtown buildings and encourage rehabilitation if information on the Federal
Investment tax credit program and other incentives is available to building
owners. In addition, Clearwater needs to redesign its downtown streetscape to
be more pedestrian friendly with street level and dimensional activities. The
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outcome Clearwater hopes to achieve is a community known for its pleasing
design and preservation of its historic character.
Promotion: Downtown Clearwater does not promote itself except for special
events and on-going programming. The Main Street Program can provide
technical assistance on how to market downtown as a unique community to
attract the interest of shoppers, investors and tourists. Clearwater needs
technical assistance in the area of building a positive image of the community.
Economic Restructuring: Downtown has a major problem with its retail floor
space. There are a number of first floor retail spaces being used for office and
religious purposes. The area lacks boutiques, fine restaurants and the arts. The
CRA needs assistance in redirecting the use of this valuable retail space. While
the group is planning to conduct a retail and housing study, the Main Street
program can provide us with training on how to recruit a mix of new business
and on how to create a demand for space so that office use does not remain in
the street level space.
2. How have you informed other community groups and citizens about your
Local Program and the Main Street Approach?
The City Manager, Michael Roberto, spoke to almost every volunteer and
community organization on the "One City. One Future." blueprint plan for
Clearwater's future. This plan identifies specific action items; one being the
City applying for the Main Street Program. The City featured this plan in its
quarterly magazine that is mailed to every resident and business owner in
Clearwater. The Main Street program has also been publicly announced and
discussed at the CRA and DDB meetings which are televised on the city TV
station.
In addition, a press release and letters were sent out to volunteer groups to
inform them about a Main Street Information Program meeting on April 22,
1998. The well-attended program featured three Main Street Managers: Karen
Slevin from Kissimmee, David Pierce from Venice and Gail Hamilton from
Dade City. This gave the public the opportunity to hear how the program
works, the benefits derived and what to expect.
Also, a public forum was held on June 24, 1998. Representatives from the five
major downtown organizations spoke to business members and downtown
owners on what they are doing to assist in economic revitalization and how to
get involved. A presentation on the City's Main Street Program was given at
this meeting.
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3. How many years do you anticipate participating in the Main Street
Program?
The program area will be divided up into three phases with at least three years
per phase to total nine years.
4. Did you apply to the Florida Main Street Program in previous years? No.
D. PLANS FOR PROGRAM MANAGER
1. Will the Program Manager be a salaried or contract employee? Briefly
describe the Program Manager selection process that was or will be used.
If you have already hired a Program Manager attach a resume which
indicates all the relevant work experience of the person chosen.
The Program Manager is a salaried City employee. The City Management and
City Commission decided about two and a half years ago that they wanted the
CRA Director and employees to report directly to them. As a result, an
Assistant City Manager for Economic Development was hired. He saw a need
for someone to focus on economic development in the CRA area. The Human
Resources Department posted the position in the local newspapers. The
Department accepted and screened the applicants they felt met the minimum
qualifications. The Assistant City Manager conducted the interviews. The
Program Manager was selected based on her combination of private and public
sector experience and her understanding of community needs. She has an
undergraduate degree in Geography and a Masters in Public Administration
with course work in Public Policy, Public Finance and Budget, and Benefit!
Cost Analysis. Her resume is included in the appendices.
2. What is the title of the individual to provide day to day supervision of the
Program Manager? What is the relationship between this individual and
the Board that will determine policy for the Local Program?
The Assistant City Manager for Economic Development and CRA Director are
the titles of the individual who will be supervising the Program Manager. The
CRA Director reports to the CRA Trustees who determine policy.
3. How many hours per week will the Program Manger work on the Local
Program?
The Program Manager is committed to spend at least 40 hours a week on the
local program.
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4. What paylbenefits package will you offer the Program Manger? How does
that package compare to that of an Assistant City Manager, City Planner,
Chamber of Commerce Executive Director or other similar professional
positions?
The Program Manager is a city employee with the standard City employee
benefit package. The salary is $36,400 plus life, health, dental, vacation, sick
leave and deferred compensation. The position is in the broad band operational
management classification. The job classification includes the Assistant
Housing and Urban Development Director, the Planning Administrator, and
Special Assistant to the City Manager. The range is from $35,000 to 70,000
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FY 98-99 Budget
Income Cash In- Cash Total In-Kind Total
Hand Pledged Cash
City Government 0 0 0 27,600 27,600
CRA Trust Fund 140,230 0 140,230 0 140,230
Downtown Development 0 20,000 20,000 0 20,000
Board
Private Contributions 0 0 0 38,835 38,835
Totals 140,230 20,000 160,230 66,435 226,665
Annual Expenses Total Cash In-Kind Total
Manager's Salary 37,400 0 37,400
Benefits 778 0 778
Travel 2,000 0 2,000
Advertising! Promotions 40,000 0 40,000
Postage 150 0 150
Office Supplies 500 0 500
Printing 1,000 0 1,000
Rent 0 860 860
Trash & Utilities 0 4,240 4,240
Telephone 0 500 500
Professional Services 45,000 0 45,000
Dues & Subscriptions 700 0 700
Project Money 32,675 60,835 93,510
160,230 66,435 226,665
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CITY IN-KIND CONTRIBUTIONS FY 1998/99
Parks & Recreation Department
Staff support for the afternoon and evening concerts in Station Square Park
Solid Waste Department
Route service for trash receptacles along Cleveland Street and trash lines
City Manager's Office
Office space, utilities, phone
TOTAL
PRIV A TE IN-KIND CONTRIBUTIONS
Greater Clearwater Chamber of Commerce Central Area Council
V olunteer hours for the Saturday Arts & Crafts
Clearwater Beautification And Development Association
V olunteer hours for various downtown events
Clearwater Historical Society
V olunteer hours for the walking history photograph display
Evergreen Marketing
V olunteer with the marketing of the walking history photo display and a
brochure on the historical features of the building
TOTAL
CASH
PROJECT MONEY
IMAGE ENHANCEMENT
Banner program to identify the downtown area
Facade improvement program
Walking history tour
TOTAL
$10,000
$ 5,000
$15,000
PROMOTIONS
Saturday in the City Farmers Market
Chamber of Commerce supplement program
Winter Holiday Festivities
Private volunteer hours (in-kind)
Lunch concerts and evening concerts
TOTAL
$ 5,000
$ 5,000
$10,000
PROFESSIONAL SERVICES MONEY - ECONOMIC RESTRUCTURING
Multi-Modal Facility Plan $15,000
Retail Market Survey $15,000
Downtown Housing Study $15.000
TOTAL $45,000
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$22,000
$ 2,000
$ 3.600
$27,600
$ 7,500
$23,660
$ 1,000
$ 6.675
$38,775
IN-KIND
$ 7.675
$ 7,675
$ 7,500
$ 8,950
$44.385
$60,835
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FY 99-00 Budget
Income Cash In-Kind Total
Pledged
City Government 0 24,000 24,000
CRA Trust Fund 160,755 0 160,755
Downtown Development 0 0 0
Board
Private Contributions 0 0 0
Totals 160,755 24,000 184,755
Annual Expenses Total Cash In-Kind Total
Manager's Salary 38,896 0 38,896
Benefits 809 0 809
Travel 3,000 0 3,000
Advertisingl Promotions 30,000 0 30,000
Postage 800 0 800
Office Supplies 500 0 500
Printing 1,050 0 1,050
Rent 0 860 860
Utilities 0 2,240 2,240
Telephone 0 500 500
Professional Services 10,000 0 10,000
Dues & Subscriptions 700 0 700
Project Money 75,000 20,400 95,400
160,755 24,000 184,755
PROJECT MONEY
PROMOTIONS
Events in downtown
City In-kind services for the events
$20,000
$20,400
IMAGE ENHANCEMENT
Preliminary streetscape design
$35,000
ECONOMIC RESTRUCTURING
Recruitment - business & retail
$20,000
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FY 00-01 Budget
Income Cash In-Kind Total
Pledged
City Government 0 25,000 25,000
CRA Trust Fund 161,740 0 161,740
Downtown Development 0 0 0
Board
Private Contributions 0 0 0
Totals 161,740 25,000 186,740
Annual Expenses Total Cash In-Kind Total
Manager's Salary 40,500 0 40,500
Benefits 840 0 840
Travel 3,000 0 3,000
Advertising! Promotions 30,000 0 30,000
Postage 200 0 200
Office Supplies 500 0 500
Printing 1,000 0 1,000
Rent 0 860 860
Utilities 0 2,240 2,240
Telephone 0 500 500
Professional Services 15,000 0 15,000
Dues & Subscriptions 700 0 700
Project Money 70,000 21 ,400 91,400
161,740 25,000 186,740
PROJECT MONEY
Projects are not identified at this time. City in-kind services in this category are assistance
for special events.
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III. THE LOCAL PROGRAM AREA
A. Built Environment
1. What is the approximate age of the existing building stock in the local
program area?
Pre - 1900:
1901-1920:
1921-1930:
0%
6.3%
8.5%
1931-1945:
1946-1980:
Post 1980:
4.1 %
70.96%
10.14%
2. Discuss the characteristics that make the local program area a small,
cohesive and recognizable district having clearly defined boundaries and
architectural character.
The CRA is a large district. It is clearly defined because it is the central
business district. The area directly to the north and south of the area is
residential and has historical character. The area to the east starts the transition
from the commercial use activity to residential use. Phase I of the Local
Program Area has the concentration of historic buildings. Two of the buildings
in Phase I are listed in the National Historic Register: the U.S. Post Office and
the Pinellas County Courthouse.
There are five buildings in the program area determined eligible for listing in
the National Register: Calvary Baptist Church, the Guaranty Title and Trust
building; the Coachman Building, the Fort Harrison Hotel and the Peace
Memorial Church. There are seven buildings identified in the Historic
Preservation survey that are good candidates for historic revitalization.
Cleveland Street is the major shopping area which has the concentration of
historic structures.
3. What federal, state, county and local government agencies are located in or
adjacent to your local program area?
The FBI and Medicare program have offices in the downtown office towers.
The United States Post Office is located in a National Register building.
The State has most of its assistance and training programs housed in one office
building in the program area.
The City is the County seat. The county has some of its buildings in and
adjacent to the program area. The county has its court facilities, all the county
administrative and support services, Metropolitan Planning Organization
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(MPO), Pinellas County Planning Council and the Pinellas County Housing
Authority.
The City has its Technical Services and Utility Department housed in the
Municipal Services Building, located in the program area. Also in the program
area are the main Police Station, main Fire Station, City Hall, main Library and
the Harborview Center, which is a meeting/convention facility.
4. Does the city have one or more districts listed in the National Register of
Historic Places or designated under a local historic preservation
ordinance? Is all or part of the Local Program Area located in such a
district? Are there properties within the Local Program Area which are
listed individually in the National Register or designated as landmarks
under a local historic preservation ordinance? Are there any individual
properties or district which are pending National Register Listing? If so,
briefly describe each.
The city has one district, Harbor Oaks, listed in the National Register of Historic
Places since March 1988.
The program area has two building listed in the National Historic Register: the
U.S. Post Office and the Pinellas County Courthouse. The U.S Post Office is
representative example of the smaller postal facilities during a federal public
works program during 1929-1939. The Cleveland Street Post Office was
officially dedicated in 1933. Theodore H. Skinner, a local architect, designed
the Post Office. The architecture is in the style and detail found in the
transitional period between the Romanesque and the Renaissance of which there
are many examples in the Mediterranean cities and Rhine country. The original
Pinellas County Courthouse was built by townfolk in an effort to claim the
county seat from larger St. Petersburg to the south. It was constructed overnight
in 1912 on the site of the present-day Peace Memorial Church on South Fort
Harrison A venue. The current courthouse, a fine example of Greek revival
architecture, was erected in 1918 and is still in public service for the county. It
recently was rededicated after undergoing a ten-year, three-phase restoration.
While it has been returned to its original character of the 1917-1920 era, the
design incorporates the latest technology. It is thus able to function as a modem
courthouse while maintaining its historic integrity.
In addition, there are five buildings in the program area determined eligible for
listing in the National Register:
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Calvary Baptist Church is a Mediterranean Revival style church with an
octagonal dome constructed in 1926 at the southwest comer of Cleveland Street
and Osceola Avenue. The church appears to be NR eligible as a fine example of
a boom period religious structure.
The Guaranty Title and Trust building is located at 411 Cleveland Street. The
building is a modest neoclassical revival style commercial building with a
simple, symmetrical three-bay facrade and four full height Tuscan columns. It
was constructed around 1925, but did have alterations to the windows and doors
after the 1950's. The original use was the Guaranty Title & Trust Company
from 1925 to 1930. The Clearwater Chamber of Commerce used the building
between 1935 and 1964. It is presently being renovated for retail use.
The Coachman Building is located on the southeast comer of Cleveland Street
and Fort Harrison Avenue. It is a brick building with multi-colored brick
cornices with layered, pointed arches and corbelled ends; cast stone decorative
band with continuous pattern of open squares. The building was constructed in
1917 with retail use on the first floor and offices on floors 2 through 5. At the
time of its construction, it was the tallest building in Pinellas County. As such,
it is a contributing structure to the development of the City of Clearwater and
represents the achievements of one person, S.S. Coachman, who was involved
in the early growth and development of the area. The structure is a fine example
of an early 20th century high-rise office building in a small Florida city.
The Fort Harrison Hotel is located at 210 S. Fort Harrison Avenue and was
constructed around 1925. It is a prominent landmark on the Clearwater skyline
with its Italian Renaissance Revival architecture. The hotel was a focal point in
the social and business life of the city in its early days. During World War II the
U.S. Army leased the hotel. Around 1958 the windows were replaced and air
conditioning window units were added. The Philadelphia Phillies called the
hotel home during the spring training season in the early 1960's.
The Peace Memorial Presbyterian Church is located at 110 S. Fort Harrison
Avenue. This structure is an example of the Mediterranean Revival style and
was built in 1922 as a memorial to World War I casualties. The church, with its
outstanding Tiffany stained glass windows, has played a significant role in the
religious and social life of the Clearwater community. Current renovations to
the building are aimed at retaining its quality features.
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5. Has a historic resources survey been conducted within the community?
Has this survey include the Local Program Area? Are there plans for
additional survey work in the Local Program Area?
A survey of the local program area and the residential community immediately
north of the program area was completed in February 1998. There is no
immediate need to have additional survey work done.
6. How many blocks are in the Local Program Area?
There are a total of 72 blocks in the Local Program Area. The Main Street
program principles will be applied to the area in a phased approach. There will
be three phases over a span of nine years. Phase 1 will consist of 26 blocks with
the City and County facilities comprising a large portion of the phase one area.
7. How many buildings are in the Local Program Area?
There are 306 buildings in the entire program area.
B. Economic Environment
1. How many businesses are in the Local Program Area? 625
2. What is the appraised value of real property within the Local Program
Area? (includes property-tax exempt sites) $288,623,100
3. What is the appraised value of real property within the city?
$5,466,197,100
4. What is the assessed tax base ofthe Local Program Area? $107,343,880
5. What is the assessed tax base of the city? $3,999,483,399
6. How many workers are employed in the Local Program Area?
a.) Office: 4,947
b.) Commercial: 2,275
c.) Industrial: 832
The commercial workers include retail and personal service employees.
7. What percentage of the buildings in the Local Program Area is:
a.) Owner occupied: 40.0%
b.) Renter occupied: 55.4%
c.) Vacant: 4.6%
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8. What percentage of the buildings in the Local Program Area is:
a.) Privately owned: 96.7%
1.) Local owner: 90.2%
2.) Absentee landlord: 6.5%
b.) Publicly owned: 3.3%
9. What are the current rents per square foot for commercial space in the
Local Program Area?
a.) Average: $ 9.00 per sq. ft.l year
b.) Lowest: $ 3.50 per sq. ft.l year
c.) Highest: $16.50 per sq. ft.l year
10. Estimate the number of square feet of first floor vacancies in the local
program area:
First Floor vacancies: 45,000 sq. feet.
11. Estimate the number of parking spaces in the Local Program Area:
Total parking spaces: 6,770
On-street Parking: 359
Off-street Parking: 6,411
12. Estimate the percentage of Local Program Area building space devoted to
the following uses:
Retail
Professional Offices
Government Offices
Restaurants/Entertainment
Housing
Industry
Warehouse
Other
Vacant
TOTAL
8.48%
26.66%
18.63%
1.61 %
17.92%
5.81%
1.85%
20.90%
4.60%
100.00%
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13. How many of the following types of economic anchors are located in the
Local Program Area?
Department Stores
Discount Stores
Food Markets
Tourist Businesses
Service Businesses
Professional & Business 3
Personal 5
Specialty Shops 1
Restaurants & Clubs 0
Banks 6
Theaters 0 1-(vacant)
Hospitals 0 Located a mile south of program area
City Facilities 0 4
County Facilities 0 9
State Facilities 0 1
Federal Facilities 0 0
Courthouses 0 1
Libraries 0 2 (one public and one law library)
Post Offices 0 1
Schools 0 2 (private)
2 public elementary schools are just outside the Local Program Area - North
Ward Elementary (potentially eligible NR listing) and South Ward Elementary
(is NR listed)
Other
Chain
1
o
o
o
Independent
o
8
4
.4
182
57
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3
22
14. Are properties in the Local Program Area subject to the provisions of a
local historic preservation ordinance? If so, briefly describe the key
provisions of the ordinance. No.
15. Are there any parks or recreation areas in the Local Program Area? If yes,
indicate the acreage of each and describe briefly.
Station Square Park is a small urban park located in the center of the program
area. The park is .5 acres and features a stage, water fountain and picnic tables.
It is located between a public parking lot and a major office building. The park
is the venue for the various downtown special events and activities.
Coachman Park is located on the bluff overlooking Clearwater Harbor. It has
3.5 acres. It is the location for major City and private events. The band shell is
named the Charles Wharton Pavilion for the man whose generous donation
helped construct it. His contribution was matched by community contributions
that totaled $150,000.
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16. What cultural, social, ethnic features or other special qualities does the
Local Program Area or surrounding area possess?
The Francis Wilson Playhouse, which provides live theater and seats 200, is
located approximately a 'li mile north of the program area.
The North and South Greenwood communities, located immediately to the north
and south of the program area, are composed mostly of minority individuals.
17. Describe the housing stock with the Local Program Area and the housing
issues within the Local Program Area and/or adjacent areas. How many
dwelling units are there in the Local Program Area?
The Program area has four elderly housing projects, two apartment complexes
and one market price condominium. Within the elderly housing projects,there
are 706 elderly housing units that include subsidized housing and 1 08 beds in the
health care center of two buildings. The apartments in the program area have 96
units and the condominium has 113units. There is one additional subsidized
elderly project located across the street from the program area, which has 54
units.
The areas on the western end of the program area to the north and south are
composed of single family homes with housing values between $400,000 and in
the millions. These homes are outside the program area. The neighborhoods to
the east of the program area, to both the north and the south, have the most
depressed housing market values.
c.
Describe previous revitalization and preservation activities.
1. How have public and private sector groups shown their support for
downtown revitalization in the past? Identify the groups and specific
activities and programs.
The CRA with the help of the DDB purchased a site for office development and
constructed a parking garage.
The CRA also purchased the building that houses the Harborview Center. This
Center serves the downtown by providing a venue for small conventions and
meeting rooms.
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2. Within the last 10 years, what major landscaping, infrastructure
improvements and public or private sector rehabilitation's have take place
within the Local Program Area and what were the sources of funding for
these projects? Identify any such projects currently planned for the Local
Program Area.
PLANNED PROJECTS
Redesign of Memorial Causeway bridge - Penny for Pinellas and bonds
New Main Library - Penny for Pinellas and bonds
Asymmetrical Pairing of Fort Harrison Avenue & Myrtle Avenue- FDOT funds
PST A multi-modal garage - FDOT funding, capital outlay funds from Fed.
Highway
Town Center Pond- private buy-in and utility fees
COMPLETED PROJECTS
Cleveland Streetscape
Purchase of Kravas lot-CRA trust funds
Pinellas Trail- Penny for Pinellas
Former Maas Brother Building- city general funds
Former Bank. of Clearwater Building -rehabilitation by the Church of
Scientology private funds
County Courthouse Facility- rehabilitation with County building funds
Two new city buildings - general funds.
IV. OVERALL NEED AND POTENTIAL
A. Need for Downtown Revitalization
1. What are the three major assets and the three major liabilities of the local
program area as it exists today?
Three major assets are:
a.) The beautiful bayfrontlbluff area, which is currently under utilized.
b.) Access to the beach, a major tourist attraction, which positions downtown
as a tourism link to these visitors.
c.) The fact that Clearwater is the county seat and the home of city
government, which brings lawyers, professionals and the general public
downtown.
Three major liabilities are:
a.) Limited retail mix- Clearwater has limited retail shopping opportunities.
In particular, the downtown does not have any ladies shoe stores or specialty
boutiques to capitalize on the female office worker population.
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b.) Limited housing in the program area. There is no night life because no one
lives in the downtown area.
c.) Concentrated number of automotive repair, parts and auto body shops.
Just outside of phase one of the program area is a concentration of
automotive enterprises.
These are not attractive entities to greet people coming into Clearwater.
2. Why does your community need the Florida Main Street Program?
The Main Street Program will provide the training and technical assistance
necessary to help the community rediscover its assets and how to rebuild on
them to make Clearwater a community with a distinct sense of place. Official
designation will unite the various groups in Clearwater who are currently
working on preservation and redevelopment planning, and will give them a
focus, as well as expertise to draw upon. The community will also benefit
greatly from the networking opportunities available with other cities that are
working on downtown development. Mostly, it will help the community
develop a viable work plan to focus its efforts on successful revitalization
projects that will make Clearwater a place of pride and distinction for residents
and visitors alike.
B.
Potential for Success
Community Support - Two public forums held recently demonstrated that the
public is genuinely excited at the prospect of Main Street designation and is
committed to helping with the program by volunteering their time and expertise.
Now that the momentum is building in the community, there is no reason why we
cannot succeed. The results of the survey indicated that 22 people are willing to
participate in organizing events, 22 in landscaping beautification projects, 17 in
historic preservation projects and 25 in business recruitment. This indicates that
there is interest in the community to support various activities within the Main
Street Four Point approach.
CRA and City Support - The CRA and the City will be spending significant
amounts of money over the next five years on projects and activities within the
program on infrastructure and capital projects. This should encourage private sector
investment in the area as well. The City has a great incentive package for the
private sector to invest and locate in downtown.
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APPENDIX A
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DESCRIPTION OF SLIDES
Slide 1 Aerial of Downtown.
Slide 2 800 Cleveland Street looking north (NE corner of Myrtle Avenue & Cleveland
Street) - Vacant auto dealership property.
Slide 3 708 Park St. looking west (NW corner of Myrtle A venue & Park Street) Auto repair
shop.
Slide 4 Looking east on Cleveland Street from Osceola Avenue - A historic photo of old
time Clearwater.
Slide 5 Bluff Area 100 N. Osceola Avenue looking east from the foot of the bluff. Proposed
vision for redevelopment of the bluff area.
Slide 6 101 N. Ft. Harrison Avenue looking east (NE corner of N. Ft. Harrison Avenue &
Hendricks Street) Downtown property that needs facade improvements.
Slide 7 615-623 Cleveland Street looking south Downtown property with late 60's
modernization effort has potential for historic rehabilitation.
Slide 8 650 Cleveland Street looking north (NW corner of Cleveland Street & East A venue)
Nationally Registered U.S. Post Office.
Slide 9 645 -649 Cleveland Street looking south (SW corner of Cleveland Street & East
Avenue) Retail property with a 60's metal facade with historic rehabilitation
potential.
Slide 10 600 and 601 Cleveland Street and 30 N. Garden Avenue looking southeast (NE and
S. E. Corner of Cleveland Street & Garden Avenue). Three large office buildings.
Slide 11 324 S. Fort Harrison Avenue looking west (SW corner of S. Ft. Harrison Avenue &
Court Street) Nationally Registered County Court House and County complex
building.
Slide 12 210 S. Ft. Harrison Avenue looking west (SW corner of S. Ft. Harrison Avenue &
Pierce Street) Fort Harrison Hotel a potentially eligible property for the national
register.
Slide 13 110 S. Ft. Harrison Avenue looking west (NW Corner of S. Ft. Harrison Avenue &
Pierce Street) Peace Memorial Church, a potentially eligible property for the
national register.
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DESCRIPTION OF SLIDES (Continued)
Slide 14 525 Park Street looking east (SW corner of Garden Avenue and Park Street) Pinellas
Suncoast Transit Authority bus terminal.
Slide 15 515 Park Street looking east (SE corner of S. Ft. Harrison A venue and Park Street)
Proposed multi-modal PST A terminal and garage.
Slide 16 505-513 Cleveland Street looking south (SE corner of Cleveland Street & S. Ft.
Harrison A venue) The Coachman Building - the first high-rise structure ( five
floors) in Pinellas County.
Slide 17 500 Cleveland Street looking north (NE corner of Cleveland Street & N.Ft.
Harrison A venue) Old Clearwater Bank Building, a potentially eligible national
regIster property.
Slide 18 432 Cleveland Street looking northwest (NW corner of Cleveland Street & N. Ft.
Harrison A venue) A successful retailer in a building that has potential for historic
renovations.
Slide 19 Looking west on Cleveland St. from East Avenue A VIew of the downtown
streetscape as it is today.
Slide 20 331 Cleveland Street looking southwest (SW corner of Cleveland Street & Osceola
A venue) Calvary Baptist Church, a potentially eligible nationally registered historic
structure.
Slide 21 300 Cleveland Street looking east (NW corner of Cleveland Street & Osceola
Avenue) Harborview Center - a meeting, retail and small conference facility owned
by the City.
Slide 22 300 Cleveland Street inside the Harborview Center Clearwater Chamber of
Commerce fund raiser - "Taste of Clearwater."
Slide 23 612 Cleveland Street looking north (NE corner of Cleveland Street & Garden
A venue) Station Square Park, a downtown urban park and venue for downtown
events.
Slide 24 649 Cleveland Street looking west (SW corner of Cleveland Street & East Avenue) A
historic mural of a building the Old Scranton Arcade which was the anchor at the
west end of the block where this mural is located. Public/private partnership project.
Slide 25 657 Court Street looking south (SW corner of Court Street & East Avenue) The
historic Old Train Station converted to a hot dog stop along the trail.
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APPENDIX B
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Applicant Certification
City: Clearwater
County: Pinellas
Organization:
Mailing Address
Community Redevelopment Agency
P.O. Box 4748
Clearwater, FL 33758-4748
Name of Organization Representative: Bob Keller
Title: CRA Director and Assistant City Manager
Daytime Phone: (727)562-4044 Fax: (727)562-4052
I certify that I am a duly authorized representative of the applicant and that, to
the best of my knowledge, the information presented in this application is
accurate. I further certify that it is the intent ofthe applicant to execute the
Main Street Services Agreement and an Historic Preservation Grants-in-Aid
Application upon designation as a Florida Main Street Community.
Signature: .1&c/-'/! .dtL-z Date: 7/J ~ / 7 ~
/ / ' ,
~ Ann. J. Gr..n
~ () Notary PtbIic- State of FIoridlI
~1:' 74 Commission # CC 742811
~ f\.~ Expires May 17, 2002
Notary Seal
a~'--L- C ~~'- 7/d-d/98'
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Funding Certification
I hereby certify that on July 22,1998 City of Clearwater Community
Redevelopment Agency (CRA) has $292,980 in-hand and $140,230 pledged for
year one of the Local Program's participation in the Florida Main Street
Program and that these funds are allocated for this purpose. I further certify that
this agency/organization has $160,755 pledged for year two and $161,740 for
year three for the Local Program's participation in the Florida Main Street
Program, as indicated in the Application Budget Summaries.
Director and Assistant City Manager
Bob
t~&~"'\ Anne J. Green
NotIfy fIIbIic:- State of FIoridII
~ V Commlssion # CC 742811
OF I'l expires Mav 17, 2002
Notary Seal
a~ c'~ 7/~9'6
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LIST OF CASH PLEDGES
FOR FISCAL YEAR 1998/99
Downtown Development Board - $20,000
Florida Power Corporation- $500 per qualified applicant in Local Program Area
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DOWNTOWN DEVELOPMENT BOARD
July 24,1998
Diane E. Smith, Downtown Manager
City of Clearwater
P.O. Box 4748
Clearwater, FL 33758-4748
Dear Ms. Smith:
The Downtown Development Board enters into an inter-local agreement for each fiscal
year with the Community Redevelopment Agency. This agreement describes the activities
that the Downtown Development Board will agree to undertake. The DDB agreed to
spend $21,551 in Fiscal Year 1997/98 for the sponsorship of concerts at Station Square
Park, to assist with the maintenance of keeping downtown clean, and to provide a match
for the directory to downtown businesses.
The DDB plans to commit at least $20,000 of their funds through an inter-local agreement
to support Main Street Program Activities in Fiscal Year 1998/99. The DDB can not
officially commit these funds until they are available at the beginning of the Fiscal Year.
However, as Chairman, I can assure you the DDB supports the Main Street Program and
plan to provide funds through the inter-local agreement in Fiscal Year 1998/99.
Sincerely,
Glenn Warren, Chairman
P. O. Box 1225 0 Clearwater, FL33757 0 (813) 461-0011 ext. 231
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.....
.. .....
!......... Florida
\"-:11 Power
....:.... COR PO RAT ION
.......
q ~ (: !:: i \! ~;;;. ,
July 20, 1998
JUL 21 1998
Ms. Diane Smith
City of Clearwater
112 S. Osceola Avenue
Clearwater, FL 33758
,I:;' '\!IANAGEf.:
Dear Diane:
Florida Power Corporation has long supported efforts by the communities it serves to participate in the
Florida Main Street program. Now that program guidelines have expanded to allow larger cities to
participate, we feel that Clearwater's downtown would benefit greatly from the assistance provided by the
Florida Department of State, Division of Historical Resources and from the experiences of other Main
Street communities throughout the state.
As you lmow, Florida Power has also expanded the population guidelines of our Downtown
Revitalization Partnership program. Clearwater is the first city with over 20,000 population that has been
selected to participate in this program. This effort provides a grant of up to $500 to help offset the initial
two months of electric bills for businesses opening in a downtown storefront that has been vacant for at
least three months. Part of the reason we selected Clearwater for this program was your interest in
applying for Main Street status.
In addition to the financial grants, Florida Power provides demographic and consumer expenditure data
and other marketing assistance to help attract new tenants to downtown. Please let me lmow if we can do
anything to support your application. I look forward to assisting you in implementing the Main Street
concepts in downtown Clearwater.
I Michael G. Meidel
North Pinellas Area Manager
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COMMUNITY RELATIONS: 908 Cleveland Street. Clearwater, FL 33755. (813) 562-5739. FAX (813) 442-6275
A Florida Progress Company
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PROGRAM MANAGER IS lllRED
RESUME FOLLOWS TillS PAGE
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Diane Englert Smith
320 Island Way #101
Clearwater, FL 33767
(727) 446-6932
EDUCATION: Florida International University, Miami, Florida
Masters in Public Administration - December, 1992
Slippery Rock University, Slippery Rock, Pennsylvania
Bachelor of Arts- Geography with Human Ecology Concentration
September, 1973 to May, 1977
EMPLOYMENT:
Downtown Manager - City of Clearwater, Clearwater, FL. 4/97 to Present
- Collects and maintains economic data on the Community Redevelopment Area and
space inventory to assist with business relocation.
- Liaison between the City staff and business owners to assist with building permits,
occupational licenses and parking issues.
- Coordinates with downtown groups for special events and fundraising of sponsorships.
- Prepares and maintains the Community Redevelopment Agency budget.
- Recommends program activities to take place in the CRA.
- Coordinates with City staff to assure the maintenance of downtown public facilities.
- Identifies activities and programs to retain the historical character of downtown.
Transit Planner - Pinel/as Suncoast Transit Authority, Clearwater, FL. 1/93 to 3/97
- Managed bus bench and bus shelter program.
- Coordinated with City, County, MPO and FOOT staff on transit related programs and
issues.
- Determined ADA eligibility for para-transit applicants.
- Title VI and Disadvantaged Business Enterprise liaison and prepared the reports.
Sales Representative/Marketing Assistant - Pritikin Longevity Center, Miami Beach,
FL. 11/88 to 9/92
- Marketed and sold medically supervised residential programs.
- Initiated and coordinated the Physicians' Weekend Program.
- Served as a liaison between the sales and medical department.
- Handled participant complaints.
- Evaluated marketing strategies.
Growth Management Analyst- Collier County, Naples, FL. 11/86 to 11/88
- Collected and analyzed data for Capital Improvements Element, Housing Element and
Intergovernmental Coordination Element.
- Reviewed staff work products to assure legislative requirements were met.
- Coordinated and participated in public meetings.
- Advised volunteer committees on policy.
Outside Sales Representative - Full Circle Service, Port Charlotte, FL. 5/86 to 11/86
Developed Collier County market for landscaping design and services
- Generated accounts by contacting builders, real estate developers and architects
- Prepared presentations
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Account Executive/Manager - Preferred Auto Lease, Clearwater, FL. 10/81 to 4/86
- Managed the business; responsible for credit approvals, collections and repossessions
- Supervised three people
- Marketed commercial leases by contacting business owners and corporate purchasing
agents
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Real Estate Sales Representative! Office Manager- Les Chateaux Condominiums,
South Pasadena, FL. 4/81 to 9/81
- Administratively responsible for sales department
- Handled rentals and condo sales
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Planning Technician - Pinel/as County Community Development Department and
Property Appraisers Offree, Clearwater, FL 4/7910 4/81
- Monitored Block Grant program.
- Assisted planners in the preparing of Environmental Impact Statements.
- Provided graphic support.
- Assisted Department Director by coordinating the mapping of properties for 911
system.
- Reviewed and updated appraisal records.
Planning Assistant - Joint Planning Commission, Allentown, PA. 2/78 to 10/78
- Interpreted flood plain, soil survey and land use maps.
- Prepared a vacant space report for the Allentown, Bethlehem and Easton areas.
- Presented findings to governmental agencies.
SPECIAL SKILLS
Program evaluation and Benefit / Cost Analysis
Computer skills - Wordperfect, Microsoft Word, Lotus 123, and Microsoft Excel
REFERENCES
Furnished upon request.
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RESOLUTION NO. 98-24
A RESOLUTION OF THE CITY OF CLEARWATER, FLORIDA, IN
SUPPORT OF SUBMITTING AN APPLICATION TO THE MAIN
STREET PROGRAM OF THE FLORIDA DEPARTMENT OF
STATE, DIVISION OF HISTORICAL RESOURCES, BUREAU OF
HISTORIC PRESERVATION TO FOSTER REVITALIZATION IN
DOWNTOWN CLEARWATER.
WHEREAS, the Florida Main Street Program has been created to assist Florida
communities in developing public-private efforts to revitalize their "Main Street" area, and
WHEREAS, the Secretary of State will select a number of communities to participate in the
Program in the upcoming year.
BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. The City of Clearwater hereby supports the submission of the Main Street
application. This recommendation is designed to foster revitalization in downtown Clearwater.
"One City. One Future", our blueprint for Clearwater's future, was developed to unite Clearwater
behind a strategy to carry out the broader vision of the City Commission. Submitting a Main Street
Application is one of the immediate action items identified in "One City. One Future". The City of
Clearwater is dedicated to improving the appearance and economic stability of our downtown. A
thriving downtown will build a positive image for our community and provide an atmosphere which
will strengthen existing businesses and recruit new business. This will create job opportunities and
stabilize and improve the area's tax base.
Section 2. The Main Street program will provide the vehicle for the Community
Redevelopment Agency (CRA), Downtown Development Board (DDB), and a growing number of
private sector groups to develop consensus and revitalize downtown. If the application for the City
of Clearwater is chosen by the Secretary of State, the city agrees to support the designation as a
Main Street program and participate in its activities.
Section 3. This resolution shall take effect immediately upon adoption.
j ~ tM1Jv fBM dt1I jf a CnIe 8Dd
. fr#f~d .M1f: il.~l(! mt~ at it
PASSEDANDADOPTEDthls 16th day of July, 1998. t~~.;~.i~~~fHie.~\~i{:~~I~;~~~
i~ '.lht ~ I lif liIi 'ity . 'leatrWa~
l\\' ijf looQ
Approved as to form:
r!:tt 1. Akin, City Attorney
Attest:
'bv~ft~~~
rcynt ~"':""Goudeau, City Clerk
Resolution No. 98-24
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CITY OF CLEARWATER
POST OFFICE Box 4748, CLEAR\\ATER, FLORJD\ 33758-4748
MUNICIPAL SERVICES BUILDI!\'G. 100 SOl;Tli MYRTLE AVE:"LE. CLL\R\VATER, FLORIDA 33756
TELEPHONE (727) 562-4530 FAX Cr) 562-4535
FI:\^,\'CE DEPARnlE!\'T
July 24, 1998
Diane Smith, Downtown Manager
City of Clearwater
112 South Osceola Avenue
Clearwater, FL 33758
The Clearwater Redevelopment Agency (CRA) has been in existence since 1981. The CRA
receives revenue based upon tax increment from the City of Clearwater, Florida; Pinellas
County, Florida; and the Clearwater Downtown Development Board. Tax increment
revenues received in fiscal year 1998 and those anticipated in fiscal year 1999 are as follows:
Clearwater Redevelopment Agency
Tax Increment Revenues
Revenue Source
City of Clearwater
Pinellas County
Downtown Redevelopment Agency
Actual
1998
110,251
119,350
21,551
Estimated
1999
144,510
156,436
28,248
Total
251,152
329,194
A portion the these funds are anticipated to be used for Main Street Program activities
through September 30, 2001. In addition, the City of Clearwater, in particular, Parks and
Recreation, Solid Waste and City Manager's Office, have funds budgeted to support
downtown activities.
Clearwater is looking forward to participating in the Main Street Program and benefiting
from the expertise and technical assistance that will be available to help us achieve our
downtown redevelopment goals.
Sincerely,
~~Z 0/ ~.~.^-"-
Margaret L. Simmons, CPA
Finance Director
O:"E CITY. O:\E Fl"TURJE.
@
"EQUAL EMPLOYME:"T A;\'D AFFIR..\t-\TI\'E ACTIO:" E\lPI.OYER"
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CITY IN-KIND CONTRIBUTIONS FY 1998/99
Parks & Recreation Department
Staff support for the afternoon and evening concerts in Station Square Park
Solid Waste Department
Route service for trash receptacles along Cleveland Street and trash lines
City Manager's Office
Office space, utilities, phone
TOTAL
PRIVATE IN-KIND CONTRIBUTIONS
Greater Clearwater Chamber of Commerce Central Area Council
V olunteer hours for the Saturday Arts & Crafts
Clearwater Beautification And Development Association
Volunteer hours for various downtown events
Clearwater Historical Society
V olunteer hours for the walking history photograph display
Evergreen Marketing
V olunteer with the marketing of the walking history photo display and a
brochure on the historical features of the building
TOTAL
$22,000
$ 2,000
$ 3.600
$27,600
$ 7,500
$23,660
$ 1,000
$ 6.675
$38,775
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Smith, Diane
From:
Sent:
To:
Cc:
Subject:
Miller, Steve
Monday, May 11, 1998 5:31 PM
Kader, Art; Smith, Diane
Schmidt, Terry; Walbolt, Margo
Station Square Concerts
Below is an estimate of what the proposed schedule of concerts would cost us in staff services time:
Lunch Concerts (Sept/Oct and March/April) based on a total of 36 concerts:
Sound Tech - 5 hours per concert
Sound Tech Assistance - 1.5 hours per concert (Margo and others)
Facilitation (Terry Time) - 3 hours per concert
Other Staff Support - 1 hour per concert
Total- 10.5 hours x$29.14 (Dept. staff services hourly formula) = $305.97
$305.97 x36 Concerts = $11,014.92
Friday Night Concerts - (May/June and NovemberlDecember) based on a total of 17 concerts:
Sound Tech - 5 hours per concert
Sound Tech Assistance - 1.5 per concert (Margo and others)
Facilitation (Terry Time) - 5 hours per concert
Other Staff Support - 4 hours per concert
Nursery Division - 6 hours (concert breakdown and park clean-up)
Total- 21.5 hours x$29.14 = $626.51
$626.51 x 17 = $10,650.67
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~Clearwater
u~
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Interoffice Correspondence Sheet
TO:
Diane Smith, Administrative Support Manager II
~1-
Thomas Downes, Solid Waste Operations Supervisor
File
BEAUTIFICATION OF CLEVELAND STREET
DATE:
April 24, 1998
Thank you for inviting the Solid Waste department to be part of your task team. We look
forward to assisting in the beautification of Cleveland Street.
Presently, our tasks are the following:
1. Dump all of the planters on Cleveland Street.
2. Remove any loose debris under or around the plastic liner.
3. Provide special care for any bulk items left at the curb - daily.
4. Clean, maintain and replace the polymer liners as needed.
What I consider to be the essential needs for the next six (6) months, would be to replace
additional liners and to search the Internet to secure a manufacturer that makes plastic
bag liners. This would accomplish two (2) goals:
1. Make it easier and more serviceable for the route people.
2. Enhance the esthetics of the primary polymer containers.
Presently, our costs are % hour of labor per day, to empty the containers. In addition, we
normally replace ten (10) polymer liners per year at a cost of $70.00 each.
I hope this provides the information that you need.
If I can be of further assistance, please call me at extension 6797.
TD:ns
ClevelandStmemo
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CITY OF CLEARWATER
POST OFFICE Box 4748, CLE~R\X'ATER, FLORID\ 33758-4748
Cny HALL, 112 SOUTH OSCEOLA AVE\"uE. CLE:\R\XATER, FLORIDA 33756
TmPHG:\E (813) 562-4040 E\.x (813) 562-4052
-' ".-
..
Ow"IA.'\AGER
July 24, 1998
Diane Smith, Downtown Manager
City of Clearwater
112 South Osceola Avenue
Clearwater, FL 33758
Dear Diane:
The City of Clearwater is looking forward to participating in the Main Street Program and
benefiting from the expertise and technical assistance that will be available to help us achieve
our downtown redevelopment goals.
This is to verify that the City Manager's office will provide office space, utilities and phone
for administration of the Main Street program and associated activities.
Sincerely,
MiCh~berto
City Manager
O\"E Ow. O\"E FLTURE.
*
"EQUAL EMPLOYME:--'! .\.'\0 AFFIRMAffir: ACTIO\" E~jPLO\r:R"
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July 23, 1998
Diane Smith
Downtown Manager
City of Clearwater
P.O. Box 4748
Clearwater, Fl. 33758
Re: In kind service commitment for the Main Street program.
Dear Diane,
Our Association is fully behind the Main Street program and we will commit volunteer man-hours for the
holiday activities, the Brown Bag Lunch concert series and the Downtown By Dusk concert series.
Additionally if there are other activities that get planned or come up that will assist in the revitalization of
our downtown we stand prepared to work with you on these as well. We are all looking forward to the
assistance that this program can provide.
We are committing in kind services of $23,660 for the I 998/99-year. Due to the fact that much of our
membership and core of volunteers are executives and business people I feel that is quite a conservative
estimate.
We will also assist you with any fund raising requirements or needs that may come up for any events that
need to be added. I want you to know that we realize these types of endeavors are not usually a "short tenn
fix" and we are prepared to assist on this and provide our volunteers and support for the three to five years
we know it will take.
Sincerely,
-f~\~~~~~(}l~
Bennetta Slaughter lJ
Chairperson
................
:~,I~IIIIII'I"
1IIIIIj~~ II..
c\J'-ARWATEp
~U'\f'CATJON ~f'
~~OPMENT ~
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P.O. Box 1052 · Clearwater, Florida 33757 · (813) 442-2099
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CLEARWATER HISTORICAL SOCIETY, INC.
I J so SOL TH GREE~WOOD :\ VE~L'E
POST OFFICE BOX I is
CLEAR\l:'ATER. FLORIDA J461i
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f\.~8 110Cl~l
t..rtll 1896
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June 1(,. J IJIJ~
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Me; Diane Smith
(It) of ('Ie:lm3ler
112 S Osceola A\elllle
C1C;Hwalcr. FL ~ 17'i8
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Delr Vianc,
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J ,lln writinj,! to provIde "10 kind" ~r\'i~s as a local hislorianlo supply Ihe S~l'jpl!' for the ell) of
C1eal"\\3ter's EduC3li(\nal E,hibit Grallt Progr.\lll The project COMISIS of fift, phOIOj,!raphs I v,llI
pr(\\idc to YOII dllcu/lIentallon of ('..ell phOIOj,!raph "hid, will !elkC apflrll'l:ill101ld\' one hour of rC'icarch.
wrilin~ alld Ictyollt dcsiJ:o tn 3CCCmp"")' each Jlhntogrctph, My pr(\fesslOllal ralc IS S;2000 pa hour IlIal
lrallsla!c~ 10 ~ 1,1)()(1I1U of "In-kind" S<'''ICCS J \\111 pro\'ide 'lllh~' (II\'
Plc:lse c:llI me If I ~:ln ~ or ;\11) funhl.:r assist:II11,:C 10 )'011,
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Mike Sander'-.
Local Histori.\n
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Jun-23-98 03:27P evergreen mktg
P.Ol
Eve~n
Marl{pnncr
( . . ~"'~-.ao
Mcmorandwn
Memo to: Diane Smith
From: Lynn M. FuhJer
Subject In-Kind Infonnation
Date: June 23, 1998
Fax Total: - 3- pages
Attached are two quotes from Steve for a brochure to promote che exhibit He has separated design
from printing. Below is the infonnation on the press releases.
PRESS RELEASES - GENERAL ANNOUNCEMENT: To create. develop and distribute press
releases for possible inclusion in a media kit. as well as for the local community, state, national,
plus the travel and tourism industry media, so as to create and maintain an awareness of client
Client to provide Evergreen with infonnation to be included in the press release and indicate media
groups to be targeted; Evergreen to research press release subject matter as needed, write copy
(Copy writing portion of press releases estimated to take up to 1 hour 15 minutes including two
modifications for technical corrections.) Additional copy writing and follow-up time billable at per
hour rate of $90.) and submit draft for final approval.
Media list (appr. 2000 contacts) is customized and maintained for specific groups, and leased to
client for release distribution only. Evergreen to prepare and distribute press releases to
appropriate media groups. Follow-up as required. Up to flfteen minutes included in fee.
Additional follow-up billed at per hour rate.
$150.00 per release
Estimate on postage .32 each domestic and J17 each per copy onto client stationeryllettemead..
Estimate a mailing list with 500 to 900 media contacts ranging from auto publications, local media.
Canada, freelance wriler.~ rravel trades, seniors, consumer magazines, national and Rorida daily
newspapers. You can use whatever number you like x .39.
H you have questions, please call me at 796-5922.
2623 McCOlm DrM. Sui1t 103 4 Clnuler H 33m 4 :813: 191rS'm 4 nr (813) 796-5793
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Jun-23-9S 03:2SP evergreen mktg
P.02
DATE:
6/4198
Quoit Ko: 10145
CLlEIO':
Dione E. Sm~h
Cjty 01 ClealWllllr
112 S. Osceola Aft.
Phone: 562.4022
fax: 562-4037
r.o.1ox 4748
C1earwol,r, Fl 33758
DESCRIPTION:
12.x18. mfonl (ob .RKhlll
PHOTOGRAPHY:
Nonl
P'HIESS:
Includes 12 pIllS design ond type; rII,.. misioIs to desivn GOd rypt; drawing I simple llIIp; 4igira1 separalions
from previous Kans for display ,",,15; I1G1dprinl color proof II1d bIueliIt proof.
PltH1lNG: Fun (olor (proms inks) IIoth siMs CHI 80 II. COGlellllook
AIfISHIHG: '!in Illll fold
QUAN111IES: 5, IXKl 10.000 15,000 25,000
PRlONG: PrePress 1,305.00 1,305.00 1,305.00 1,305.00
Prirlling 2.431.DO 3.0<<.00 3,656.00 4,869.00
Photography
Quotl T alii S 3)36.00 S 4,349.00 S 4,961.00 S 6,174.00
TERMS:
1/3 JIIIYIIIIIII wilh sigIed order. 1/3 poyIIIC rib (olor., ..laa due lIII 4eUw",. Unless otbnist
-., dtWito. Oftrm;. ... 0I111l1il serm, IllISSeIIgIl' senice and sales tax cr, IIlf iIIdlMed in the
... prill. Olarges b ditnt a/remions wiI .. added 10 Mal invoice IIId due 01 fiJne of dehtty.
ACamD If:
Qll. ORDERED:
.....s.-
Yw ..... -- br yowlllllllariHll.... .... . ..... . .... .M'" IIlIIlIlhorinIiH .. 1110 ...... iI .ardc.Ic. ... .. .... eM __ III
... .. ill r~ ..., .~ -.s eM t1Idions fIIniIIe .., .. _lDIlitiIIs lad . SlllpIied ,.,-. .. lit lIIrI_r CtlIdiIim. "illS ~ for 30 4Irs fI_ ...
.,.1fI. wIlidIti!ltl D4IvstlNllb ... ,mliIg plkl iIa1M .., M .... Or., ".. ~ Dp._ ".,Ilia .... . ~ .. lipid DyIIaIIat Gr..no ... lena.
2613 MLCOlrric:k Dril'e, SliR 103 .. Oeorwurer fl33759 .. (813) 796.5917 .. fCJ (813) 796-5793
..
--
ORDINANCE NO. 2576-81
AN ORDINANCE OF THE CITY OF CI.E.\R WATER, FLORIDA,
ADOPTING A COMMUNITY ,REDEVELOPMENT PROJr::CT
AND nEl)EVELOP~..f.ENT PLAN AS REQUIRED BY SECTION
163.360, FLORIDA STATUTES, TO APPLY TG THE
CLEARWATER REDEVELOPMENT AREA lDENTlFlED 1N
THE PLAN; ACCEPTING THE ,ATTACHED EXHIBIT;
PROVIDING FOR PROPER NOT!CE OF PROPOSED
ENACTMENT; AND PROVIDING FOR THE EFFECTIV E
DATE OF THIS ORDINANCE.
by adopting Resolution No. 81-68 has declared :he downtown development
WHEREAS, the City Commission of t.he City of Clearwater, Florid3,
district to be a blighted area; and
WHEREAS, pursuant to Part III of Chapter 163, Florida Statutes,
a community redevelopment plan has been prepared for the Clearwater
Downtown Redevelopment Area; and
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WHEREAS, such plan has been reviewed by Pinellas County and
the local pla.?lning agency, the Pinellas County Planning Council, and been
approved by both govermnental agencies, specifically as to Pinellas County
by passage of a Resolution; and
WHEREAS, !':uc.n plan conforms with the City of Clea!"Water
Comprehensive Plaz: prepared under the Local Governrr.ent Comprehensive
Planning Act of 1975; and
WHEREAS, the Community Redevelopment Agency has reviewed
the plan and recommends it to the City Cornmi!!~ion: and
WHEREAS, the public hearing required by Section 163.360 (51.
Florida Statutes, was held on December 17, 1981, and notice of euch
meeting was published in the Clearwater Sun on December 9 , 1981;
NOW, THEREFORE, BE IT ORDAINED BY THE CITY
COMMISSION OF THE CITY OF CLEARWATER, FLORIDA:
Section 1. That the City Commission hereby makes the following
specific findings:
(a) That & feasible method exists for the locatiun o! any
lamilie" that might he displaced from the community
redevelopment area without cau/ling undue hardohip to
such families.
-1-
lU170n
_Dr.d111c.ncl' g76-~'
-.--'~--".JIiII,..".~'
. .,:\-,1:...
i~11~~;" o! Chapter 163, Florida Statutes, and particularl}" Section 163.360,
::~..
Florida Statutes, as set forth in the attached Exhibit A, desc:-ihed ilS:
\" ;,
Compo.ite Exhibit A . Document entitled "Redevelopment
Plan for Downtown CleaTWater", consisting of 116 p3ges,
i. hereby adopted and approved to apply to the entire comm\1I1i~ redcvelopmr.::t
~.~~.;':,:i/: '1"., ,.' . or b~ghted area Identified by the plan.
;2~~}:;~':':':::
"~..- '"~;"'"'~"- '.'-.
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.::; ~~7-~" :.~'.'. ," .' Otd~WUlt.L.~5 76.81
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(b) That the community redevelopment plan con[orrna wHh
the Clearwat.r.r Com~rehtmsive Plan prepared purlluant to
th~ Local Go\"ernrn~nt Compreh~nsive Planning i..ct oC
1975 and Pinellae C::ounty land u!le plan.
(c) That the community rede....elopI:lent pIau providefl con!lid~ration
to the prov.ir.ion or park and recreation areas desi.rable 10::
neighborhood improvernent and does take into consideration
the ~ealth, safety and welfare of children residing in the
vicinity of the aite covered by the plan.
(d) That the redevelopm('nt plan affords maximum opportunity
consilttent with the needs of Clearwater for rehabilitation
or redevelopment by private enterprise.
Section 2.. That the following undertakings and activities by the
City of Clearwater and/or the Community Redevelopment Agency shall constitute
a Conununity RedE:velopment Project in furtherance of the Community
Redevelopment Plan for the Downtown Redevelopment Area:
(a) Street and road dj!:sign, redesign, improvement and repair;
(b) Parking improvements;
(c) Utility relocation, -enlargement and repairs;
(d) Park and recreation improvements;
(e) Land acquieition and redesignation:
(!) Code enforcement for rehabilitation; and
(g) Design and amenity improvements.
Section 3.
That the Redevelopment Plan required by Part ill
-2.
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3. That there is a need for a community ~edevelopment agency
to carry out community redevelopment activities as specified in
Florida Statutes, Chapter 163, toward the amelioration of condi-
tions in this blighted area.
4. That this resolution shall take effect immediately upon
its adoption.
. ,
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1. That a b1ight~d area is found to exist within the
specifically bounded area in and around the central ~owntown
business district, such blighted area more pre<isely described
as in exhibit A attached.
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Z. That the rehabilitation, conservation, or redevelopment,
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or combination thereof, of this blighted area is necessary in the
interest of the public health, safety, morals, or welfare of the
re~idents of Clearwater.
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6th
day of August
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'-1'.,'
PASSED AND ADOPTED this
A.D. 1981.
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Attest:
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:1v.~ l-u~
C1ty Clerk
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Reso '81-67
-2-
8/6/81
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APPENDIX C
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DOWNTOWN DEVELOPMENT BOARD
June 8, 1998
Ms. Diane Smith, Downtown Manager
City of Clearwater
112 South Osceola Avenue
Clearwater, FL 33758-4748
Dear Diane:
As a business owner in downtown Clearwater and a board member of the Downtown Development Board,
I support the City for applying to be awarded the designation as a Florida Main Street City from the
Florida Department of State Division of Historical Resources.. Downtown's growth and vitality is
important. At the same time, I feel downtown should strive to be sensitive and whenever possible to
preserve its unique buildings. It is important to me to support efforts which will contribute to
Clearwater's economic health and longevity.
I am particularly supportive of the application because I feel that our community has many assets and
strengths, one of them being several organized groups of business owners, service clubs and devoted civic
volunteers. Uniting the forces of these various groups behind the Main Street approach will bring
Clearwater to a new level of revitalization, one that incorporates historical character, economic growth,
quality of life and civic pride.
Please let me know if there is anything I can do to support the successful development of tIllS application.
I look forward to working with you in implementing the Main Street approach in revitalizing our
downtown.
Sincerely,
Glenn Warren,
Chairman
P. O. Box 1225 0 Clearwater, FL 33757 0 (813) 461-0011 ext. 231
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Executive CommlttBe
I Charles D. Riggs, III
Chairman of the Board
Judy Mitchell
Chairman-Elect
I E.D. Armstrong, III
VC Governmental Affairs!
Economic Development
I Daniel T. Mann
VC Small Business!
Area Councils
Greg Brosius
I VC Tourism
Frank V. Murphy, III
VC Membership/Pubs.!
Public Relations
I Stephen J. Spencer
VC Special Events
Gary S. Gray
Treasurer
I Janice B. Case
Immediate Past Chairman
Julius J. Zschau
I Legal Counsel
Kathy Rabon
President,CEO
Board of D/nJcfors
I Mark Abdo
Daniel M. Andriso
Keith Appenzeller
Robert W. Byrd
I Steve Chandler
John P. Connelly
Larry Cooper
Ann Wilkins Duncan
Holly Duncan
I Richard Fitzgerald
Stephen Fowler
Stephan Ginez
Jeff Hahn
Kenneth G. Hamilton
I William Heller
Phil M. Henderson
John Higgins
Guy Jasmin
Robert Kinney
I Darlene Kole
Alan Manning
JH McCurtain, Jr.
Brad McMurtrey
Mike Meidel
I Aristides Miliotes
James Nelson
Jeanette Renfrow
Joe Ritchie
I Talmadge Rutledge
Daryl J. Seaton
Don L. Seaton
David P. Stone
Ronald W. Stuart
I R. Cariton Ward
James Watrous
Douglas J. Williams
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GREATER CLEARWATER
CHAMBER OF COMMERCE
1130 CLEVElAND ST., P.O. BOX 2457, CLEARWATER, FL 33755-4841 0727/461-0011 0 FAX 727/449-2889
June 25, 1998
The Honorable Rita Garvey, Mayor
and the City Commissioners
City of Clearwater
P.O. Box 4748
Clearwater, FL 33758
Dear Mayor Garvey and Commissioners:
Your Greater Clearwater Chamber of Commerce has been a continued
supporter of downtown growth and development. Being "the voice of
business in our community," the Chamber is dedicated to Clearwater's
economic stability and business longevity.
At the recommendation of the Central Area Council, the Chamber Board of
Directors has voted to support the City's application for designation as a
Florida Main Street City from the Florida Department of State Division of
Historical Resources. The Board recognizes the importance of this grant and
the significant role it will play in the revitalization of the downtown.
The Greater Clearwater Chamber of Commerce looks forward to working
with the city for the benefit of the entire community and is excited about this
opportunity that incorporates historical character with economic growth.
Sincerely,
~~Vn~fl
Charles D. Riggs, III
Chairman of the Board
cc: Mike Roberto, City Manager
Diane Smith, Downtown Manager
7k r~ o/~~ ~ ()U1, ~
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Church of Scientology'
Flag' Service Organization, Inc.
P.O. Box 31751
Tampa, Florida 33631-3751 USA
(813) 461-1282
July 6, 1998
Ms. Diane Smith, Downtown Manager
City of Clearwater
112 S. Osceola Avenue
Clearwater, FL 33755
Dear Ms. Smith,
As the Church of Scientololgy is a major property
owner in downtown Clearwater and as the Community Affairs
Director for the Church of Scientology in Clearwater, I
support the City for applying to be awarded the designation
as a Florida Main Street City from the Florida Department
of State Division of Historical Resources. The growth and
vitality of downtown Clearwater is important along with
ensuring that the unique elements of the area's old
buildings are preserved.
The Church is very supportive of this application
because we feel the downtown has many assets and active
groups of 4evoted civic volunteers who will get behind the
Main Street approach. The Main Street approach is vital,
as with this, the downtown will be brought to a new level
of revitalization.
Please let me know if there is anything further I can
do to support the Main Street application to ensure it is
granted for Clearwater and I look forward to working with
you to implement this program.
Si~ ~
Mary sto> /
communit~Affairs D' /ctor
SCIENTOLOGY, FLAG. the Flag Seryice Organization corporate logo and the Flag logo are tranemarks and service marks owned by Religious Technologv Center and are used with its permission. Printed in U.S.A.
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.......
;;.:.-:.;-, Florida
\" ::, Power
....:.... COR P 0 RAT ION
.......
,'".:n:: r: r.: f \/ ;:;,
July 20, 1998
JUl 211998
Ms. Diane Smith
City of Clearwater
112 S. Osceola Avenue
Clearwater, FL 33758
I" 'v;Ar\lAL-icf-'
Dear Diane:
Florida Power Corporation has long supported efforts by the communities it serves to participate in the
Florida Main Street program. Now that program guidelines have expanded to allow larger cities to
participate, we feel that Clearwater's downtown would benefit greatly from the assistance provided by the
Florida Department of State, Division of Historical Resources and from the experiences of other Main
Street communities throughout the state.
As you know, Florida Power has also expanded the population guidelines of our Downtown
Revitalization Partnership program. Clearwater is the first city with over 20,000 population that has been
selected to participate in this program. This effort provides a grant of up to $500 to help offset the initial
two months of electric bills for businesses opening in a downtown storefront that has been vacant for at
least three months. Part of the reason we selected Clearwater for this program was your interest in
applying for Main Street status.
In addition to the financial grants, Florida Power provides demographic and consumer expenditure data
and other marketing assistance to help attract new tenants to downtown. Please let me know if we can do
anything to support your application. I look forward to assisting you in implementing the Main Street
concepts in downtown Clearwater.
Sincerely,
Michael G. Meidel
North Pinellas Area Manager
COMMUNITY RELATIONS: 908 Cleveland Street. Clearwater, FL 33755. (813) 562-5739. FAX (813) 442-6275
A Florida Progress Company
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CLEARWATER HISTORICAL SOCIETY, INC.
1380 SO LITH GREENWOOD AVENUE
POST OFFICE BOX 175
CLEARWATER, FLORIDA 34617
~'-.i' -.
.~ ~/K <=-'-',::- ~- -".-
'.l :.:.~ ~~-_':~ ~~- .:.... _:- ~ . ..
~LUM8 i{OCl"~
t.1~a 1B96
June 8, 1998
Ms Diane Smith
City of Clearwater
112 S. Osceola Ave.
Clearwater, FI 33758
Dear Diane,
I support the City's application for the Main Street Program. I have served on a Design
Committee for several years during which time we have tried to pull together the tenets of
various Florida Main Street programs and implement the general main street approach in
Clearwater. This came after the City applied and failed to qualify for the main street
program due to the population guidelines. To this end, we instituted a matching grant
facade program to encourage downtown participation.
I have seen the Main Street program work in cities like Panama City, Naples, Plant City,
Dade City and Sebring and I truly believe this program can help Clearwater rediscover its
heritage and adaptively reuse our historic resources to achieve a design theme, a
successful business mix and a vitality long needed in our City.
Thanks for your attention in this matter.
Sincerely,
/k~
Mike Sanders
RealtorlLocal Historian
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June 19, 1998
Diane Smith
City of Clearwater, Downtown Manager
P.O. Box 4748
Clearwater, FI 33758
Re: Mainstreet Program
Dear Diane,
As an association of business owners and executives we would like to endorse your pursuit ofthe
Mainstreet Program for Clearwater. Further we would like you to know that we intend to be active and
support the program should we receive the designation as a community.
Further I would like to give you my view as to why we need this program and it is my hope you will pass
this along to whomever would need to know this. As you know I have been extremely active in the
downtown area for the last two years. I've come to know the merchants and business people downtown.
I've also come to know their needs, problems and desires. While the apparency is that we have made
tremendous progress and there has been lots of activity and participation from the community 1 often feel
it is a bit splattered. Its somewhat like the hose that has the spray on instead ofthe stream. We need the
targeted stream but we've got the spray.
It is my belief that this program can help us channel all the energy and participation into the areas that
will get us the most mileage for that energy. Many of the things we're doing now have all been done
before and right here in our community. They didn't solve the problem then and I'm not certain without
proper experts and guidance they are going to solve the problem now. With the access to advisors and
experts on the subjects we most need it on I believe we can get where we need to. That has been and is the
missing ingredient.
We have momentum and we have desire, there are willing participants and volunteers, with the proper
"umph" we can make it over the hill. Without that I believe we could have just as much chance at another
"failed attempt" as we do at success. Minimally it will take us a lot longer than it has to.
Good luck on the application and I would certainly be willing to help on it in any way you need and I
would be willing to go with you for the presentation if it is so desired. In any case you can count on us.
Sincerely,
i;-t-" .~. 1 -4-
\tx;'lV'w~~ c~. ," ~~'L
Bennetta Slaughter / .
Chairperson L j
: ~l!llllll!i!il'~ i
111111i~11 ,. :'
c\J;AAWATE/?
~\)'\f'CAJ10N ~
Y> _~oPMENT ~ '/)
Q'c."~ --vc. P.O. Box 1052 . Clearwater, Florida 33757 · (813) 442-2099
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CITIZENS
Bank stTrust
David P. Stone
President
June 9, 1998
Ms. Diane Smith, Downtown Manager
City of Clearwater
112 South Osceola Avenue
Clearwater, FL 33758-4748
Dear Diane:
As a Bank Executive in downtown Clearwater and a board member of the Downtown
Development Board, I support the City for applying to be awarded the designation as a
Florida Main Street City from the Florida Department of State Division of Historical
Resources. Downtown's growth and vitality is important. At the same time, I feel
downtown should strive to be sensitive and whenever possible to preserve its unique
buildings. It is important to me to support efforts which will contribute to Clearwater's
economic health and longevity.
I am particularly supportive of the application because I feel that our community has many
assets and strengths, one of them being several organized groups of business owners,
service clubs and devoted civic volunteers. Uniting the forces of these various groups
behind the Main Street approach will bring Clearwater to a new level of revitalization, one
that incorporates historical character, economic growth, quality oflife and civic pride.
Please let me know if there is anything I can do to support the successful development of
this application. I look forward to working v..ith you in implementing the Main Street
approach in revitalizing our downtown.
DPS :zh
1150 Cleveland Street
Clearwater, Florida 34615
(813) 447-7719 . Fax (813) 442-3026
Member FDIC
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Sheryl Schaffner
36 Windward Island. Island Estates. Clearwater, Florida 33767-2321 . USA
Home Phone 813-442-1240 . Fax 813-442-6464
Thursday, June 25, 1998
City of Clearwater Downtown Manager
P.O. Box 4748
Clearwater, FI 33758-4748
Attn: Diane Smith
Dear Dia.'le,
I would like to acknowledge you for all your efforts in revitalizing downtown and bringing the
Community, various Associations and Merchants together in a joint effort in creating a fun, new
Downtown Clearwater.
The excellent turnout at the 24 June 1998 meeting is evidently an indication of support for your
efforts. It also confirms the need for the direction and expertise which can be gained from "The
Main Street Program". I believe it is vital to our efforts in making the "Dream a Reality" in
creating an exciting new thriving, bustling, economically viable Downtown Clearwater!
There was overwhelming support in the hope that we will be selected by "The Main Street
Program". Thank you for your continued efforts and contribution to the success of the new
future revitalized Downtown Clearwater. You have our overwhelming support and if that's a
deciding factor in the selection process, we should have an advantage over other applicants. I
look forward to seeing you again soon and sincerely hope that we are selected!
Sincerely,
:;;/4JJ&/~
Sheryl Schaffner
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June 17, 1998
Ms. Diane Smith, Downtown Manager
City of Clearwater
112 South Osceola Avenue
Clearwater, FL 33758-4748
Dear Diane;
Hello! My name is Paris Morfopoulos. My wife Linda and I are the proud proprietors of the
One Stoppe Shoppe on Cleveland Street in downtown Clearwater. We are unique to the
downtown district in that we provide goods and services to a wide variety of clientele from
both nea rand fa r.
As downtown business owners and operators we want to forward our support of the city's
application for designation as a Florida Main Street City from the Florida Department of State
Division of Historical Resources. We give this support because we feel that our community has
many assets and strengths, primarily a high degree of unity amongst its groups of business
owners, service clubs and devoted civic volunteers. Uniting the forces of these various groups
behind the Main Street City project will bring Clearwater to a new level of revitalization, one
that incorporates historical character, economic growth, quality of life and civic pride.
Please let us know if there is anything that we can do to support the successful development
of this application. We look forward to being part of this project and having it enjoyed and
appreciated by residents and tourists alike.
y:-~
Paris Morfopoulos
Owner
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APPENDIX D
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APPLICATION SUMMARY SHEET
COMMUNITY - CITY OF CLEARWATER
CATEGORY - URBAN DISTRICT (traditional neighborhood commercial district within a city
population> 50,000)
Local Community
1. City population
2. Median Household Income
3. Median Age
4. Unemployment rate
5. % of persons below poverty rate
6. Sales Tax Receipts for the City
7. Community Redevelopment Agency
8. Date CRA Established
9. Annual budget ofCRA
10. Other downtown Association
11. Preservation Organization
12. Seasonal Peak
Local Program Area
1. Number of Blocks
2. Number of Buildings
3. Total Square Footage
4. First Floor Vacancy
Ownership of Buildings (%)
1. Local- Private
2. Absentee- Private
3. Public
Local Organization
1. Tax Status
2. First Year Budget
100,517
$26,473
42.1
3.5%
13.3%
$4,913,920
Yes
1981
$292,980
Yes
Yes
121,705
72
306
4,758,100
45,000
90.2%
6.5%
3.3%
Tax Exempt
$226,665
48
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APPLICATION SUMMARY SHEET (Continued)
Funding for Local Organization
1. City
2. CRA
3. DDB
4. Subtotal Public
5. PrivateFunds
Program Manager
1. Manager Salary
2. Manager Benefits
3. Travel Budget
Age of Buildings (%)
1. Pre-1900
2. 1901-1920
3. 1921-1930
4. 1931-1945
5. 1946-1980
6. Post 1980
Use of Buildings
1. Owner Occupied
2. Renter Occupied
3. Vacant
$ 27,600 In-kind
$140,230 Cash
$ 20,000 Cash
$187,830
$ 38,835 In-Kind
$37,400
$ 778
$ 2,000
0%
6.3 %
8.5 %
4.1 %
70.96%
10.14%
40.0%
55.4%
4.6%
49
Clearwater to seek
Main Street designation
o Acceptance in the
coveted, state program
would bring prestige,
technical advice and
$10,000 a year.
By LESTER R. DAILEY
Staff Correspondent
CLEARWATER - The city
commissioners, figuratively
wearing their Community Re-
development Agency (CRA)
hats, on Monday UllaIl1mous-
ly voted to have Diane Smith,
the dty's downtown manager.
me an application for Main
Street designation by the
state's Bureau of Historic
Preservation. Acting as the
City Commission on Thurs-
day, the commissioners are
expected to duplicate the
CRA VOte.
"Theappl1cation for Main
Street designation is one of
the immediate-action Items of
the One City, One Future
program," Assistant City
Manager Bob Keller told the
commissioners at Monday's
work session. "What are we
going to get out of this and
what Will we lose?," asked
Conunissioner J. B. Johnson.
"I don't see where we would
lose anything," Keller replied,
adding that the city would
gain prestige, expert advice,
and a $10,000 a year grant in
the early years of its Main J(
Street designation. "I don't
see any downside to it either:
agreed Vice Mayor Ed Hoop-
er, presiding in the absence of
Mayor Rita Garvey.
Just the act of applying for
Main Street designation is
viewed as a symbolic state-
ment that a dty cares about
Its downtown. Therefore,
about 16 cities are expected
to apply for the 4 to 6 desig-
nations that will be granted
See DES18NAnON, ..... 4
'--AWARD WINNING NEVVSPAPERS
W~Q. '(a h 7!k. ~
J"c.L~ 1'1, t<I'8
DESIGNATION, from page 1
this year. Johnson wondered
why, of the 47 cities already
granted Main Street status,
only Miami has a population
of more than 50,000. Keller
replied that, until recently,
the competition was limited
to cities with less than
50,000 population. At a re-
cent meeting of downtown
merchants, Smith asked the
merchants to write letters of
support for the Main Street
concept that she could attach
to the application, which
must be submitted by July
3l.
The application is divided
into four sections. The Local
Community Section com-
pares 1980 and 1990 Census
data from the city, county
and state to see how local de-
mographic trends differ from
countywide and stateWide
trends. It also identifies the
dty's economic anchors, such
as major employers, trans-
portation, regional malls and
strip shopping centers.
The Local Organizations
Section requires the, city to
prove that it has an organiza-
tion in place to implement a:
Main Street plan. Clearwa-
_ ter's organization would con-
sist of the CRA, the Down-
town Development Board,the
Clearwater Chamber of Com-
merce Central Area Council,
the Downtown Clearwater
Merchants Association and
the Clearwater Beautification
and Development Associa-
tion.
The Local Program Area
Section evaluates the eco-
nomic environment of the
Main Street area and the
uses and characteristics of its
historic buildings. Clearwa-
ter's Main Street would be
along historic Cleveland
Street, bounded on the north
by Jones Street, on the south
by Chestnut Street, on ,the
east by Myrtle Avenue, and
on the west by Osceola Av-
enue. The Needs and Poten-
ti~ Section identifies the
assets and liabilities of the
Main Street area and identi-
fies ways to maximize the as-
sets and deal with the
1ta:biIities.
Secretary of State Sandra
Mortham will select the Main
Street cities. If Clearwater is
selected, state assistance will
take a four-prong apprQach
to downtown revitalization:
design, organization, econom-
ic restructuring, and promo-
tion.
_ __~ .LV.&. u.a_......&I>.I_..... _. _____ - .._____ ----
Downtown Clearwater To Celebrate Looking
.Brighter 1l1an Eve....
CLEARWAlER - The City of Cearwater The partnership between Cearwater City
will be hosting "Brighter Than Ever," a government and the downtown merchants IS
celebration of partnerShip and progress, on working to strengthen Cearwater's position as
Monday, July 13 from 11:jO a.m. to 12:30 p.m. a leader among America's cities. According to
at Station Square Park in downtown Diane Smith, ClealWater's Downtown
Cearwater. Manager, "The City's redevelopment ~ueprint,
Oearwater's mayor, commissioners, and city One Cio/. One Future. has energized. the
manager will join with downtown property business community to work together to focus
owners and merchants to celebrate recent efforts and get thin~ done in downtown
accomplishments which include new signage, Cearwater."
facade improvements, the addition of the Join the celebration on Monday and enjoy
"clean team" and more. free hot dogs and entertainment. Station
There will be lots of "attention to details" Square Park is located next to the Barnett
activities, and proposed plans will be B3nk Building on the north side of Ceve1and
presented; upcoming improvements will be Street between Garden Avenue and East
unveiled. . . Avenue in downtown CeaIWater.
PQlitics In The Park is coming to The Long Center
One of the biggest political events in our community will be held on August 12, 1998, from
. 5:30 p.m. to 8:30 p.m. at the Lans Center. Meet the candidates in a fui1, festive, informal
atmosphere. T1CIcets are $1200 m advance - $15.00 at the door. TlCkets include a piaUc
dinner, ~ft drinks and ~ and ~y be purcl1ased from the Greater CeaIWaterCh8mber
of Comnierce. Call Deline White at 461-0011 x 239
Clearwater Gazette & Beach news
July 9, 1998
---+
Page 10 Bee Publications July 16 . 22, 1998
there were aspects of it to Churches being held on
which I wish we could Clearwater Beach this
return. Roy, happy trails week. They are - Lorraine
to you. We'll miss you Freitag (member of the
and what you represent-Planning Comm1ttee and
ed. workshop leader); Allan
Note: Several names Stuart (member of the
were left out of last Planning Committee);
week's column concern- and Sheny Vincent (coor-
ingthe annual confer- dinator of volunteers
ence of the International from Chapel-By-The-
Council of Community Sea).
City's future is
brighter than ever
CLEARWATER - The
dty hosted "Br1ghter than
Ever" recently at Station
Square Park.
The mayor, commis-
sioners and dty manager
joined downtown property
owners and merchants to
celebrate recent accom-
plishments that included
newsignage, facade
improvements, the addi-
tion of the "clean team"
and more. Proposed plans
for upcoming improve-
ments were unveiled.
The goal of the event
_ was to further strengthen
the partnership between
city government and
downtown merchants to
strengthen Clearwater's
position among Amertca's
dties.
"TIle .city's redevelop-
ment blueprint One City.
One FUture, has _ ener-
gized the business com-
munity to work together
to focus efforts and get
things done in down-
town Clearwater," said
Diane Smith, the city's
downtown manager.
From left, Bob Clark and Vice Mayor Ed Hopper at the
"Brighter Than Ever- event in Coachman. Park.
in ntAkin~ tlu
relf,lt-t A
elf,ttt~
FIND OUT HOW A FUN, NEW DOWNTOWN
CLEARWATER IS BEING CREATED
The Clearwater Beautification & Development Association
is hosting a Public Meeting to share the achievements made and to
discuss the plans needed to continue to reach the ultimate goal -
a fun, thriving, bustling, economically viable downtown.
We invite all business owners, executives and citizens who are
interested in Downtown Clearwater to attend.
II 11111111111 II
III...!. 111111'111111 111111
:~I 11111 : :
11~lllj\~ij :: ::
c\..'f:.ARWATfR
~p..\f\\F\CATlON ~^'
~ N~\.OPMENT ~sso 0
fJ€ ~
Wednesday, June 24th · 7:00 P.M.
Clearwater lank Ildg.
500 Cleveland St. (comer of Ft. Harrison and Cleveland St.)
~ GREATER
ClEAR~TER
CHAMDERof
COMMEN:E
SPEAKERS:
Bennelta Slaughter
Chairperson of the Clearwater Beautification & Development Assoc.
She will review the many accomplishments to date and the
upcoming events which will contribute to greater success.
Diane Smith
City of Clearwater Downtown Manager
She will discuss the State Sponsored HMain Street Program"
and its vital role in our redevelopment.
Kathy Rabon
President, CEO of the Greater Clearwater Chamber of Commerce
She will inform us of the services and resources the Chamber
provides and how it will contribute to Downtown's revitalization.
Les Spits
Chairman of the Downtown Clearwater Merchant's Association
He will give a briefing on the Association's direction and the
vital role merchants will play in the revitalization effort.
Glenn Warren
Chairman of the Downtown Development Boord
He will discuss the role of the DDB and what form its contributions
will take in revitalizing Downtown Clearwater.
DOWNTOWN
DEVELOPMENT BOARD
. ~.rwater
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DOWNTOWN
CLEARWATER
MERCHANTS'
ASSOCIATION
Call 446-1100 (Keri) to confirm your attendance.
Don't &e left out of the exciting new future &eing planned and executed nowl
~
Join us in celebrating the beginning phase
of Clearwater's Outdoor Art Gallery
Wednesday · March 25, 1998 · 12:00 noon
On the Clearwater Section of the Pinellas Trail
at East Avenue between Cleveland and Park Streets
~...,.....
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Artist and published author Roger L. Bansemer will
unveil his colorful series of murals, Shore Birds,
. which will be installed at the Municipal Services Complex.
Artist Jeffrey Litton has completed his work,
Captain Nemo's Submarine. Look through his
picture window at the Octopus' Garden which
will be christened as the first completed mural.
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Meet the artists. Enjoy light refreshments.
Sponsored by:
The Downtown Development Board
The Clearwater Beautification & Development Association
The City of Clearwater
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Painting the
Town'
The beginning phase of
Clearwater's new outdoor art
gallery was celebrated ?n
Wednesday, March 25. ArtIst
and published author Roger L.
8ansemer was on hand to
present his colorful series of
murals, Shore Birds. The murals
are a striking addition to the
Municipal Services Complex
and are visible to users of the
Pinellas trail.
Artist Jeffrey Litton com-
pleted the first mural, Captain
Nemo's Submarine, which was
christened at the March 25th
event. Looking through the pic-
ture window, visitors see the
Octopus' Garden.
Downtown Clearwater is
really a work in progress and the
murals have created excitement
among business owners as well I
as citizens. Anyone able to of-
fer financial support for the
Outdoor Gallery should contact ,
Ro~r Woodruff at 442-7184.
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<,.Festlvltles Celebrate ~8 Outdoor Gallery
'. . ",.;. "~'.' by Sandi Fahy
The Pinellas Trail in', , f 0 11 0 W in 8, t ~ 11
downtown Cearwater I' . ~pe ~
has taken on a new: _;< <, . ofartiltJefrreylittons
look. JolFf'S. walkers , \ masaive mural, Qpain
and ~ now pass Nemo'$ S~,
beautiful murals as IICI'OSS the street.
they get their dai1y . Jleunetta Slaugbtec
aercise. To mark the of the Cearwater
beginning phase of the Beautification &
~' snewoutdoorart Development
· the Downtown AIIoc:iation Welcomed
em Board, thole ~ and
C I~a.r. w at,', r int!.o.d-'If.Fd th,o,.
,BeautifIcation < &" everend Alfredle
o e v. e lop men t Johnson, visiting
Association and the minister from' True
City of Cearwater held . Faith Cuistian Center
a dedication in ~n, who led
celebration on .:" Roger Bansemer. the invoc~tion,
Wednesday, March 25 Cearwatec Mayor Rita
on the Trail at East Avenue between 'Garvey was also on hand for the festivities, as
CeveJand and Park Streets. was DDB chair RogeJ- Woodruff.
Artist and published author ROJF 1.. Artists 8ansemer and Litton addressed the
Bansemer unVeiled. his m10rful senes of audience and later minJded with the aowd,
murals, Shore Birds, which were installed at the who enjoyed cookies ana punch or c:hampagne
Municipal Services Compler parkini garage followini the dedication.
The Downtown Devel-
opment Board (DDB)
in conjunction with
The Clearwater Downtown
Beautification Association
(CDBA) would like to invite
you 10 the um-dling of the first
Pinellas Trail Mural Project
completion!
The ceremony will take
place on Wednesday, March 25
Everyone's Invited!!!
at 12:00pm Noon.
The mural is located at
the corner of Park Street and
East Street, one block south of
thedowntownCIe-drwater Post
Office.Jeffery R.Litton's 116' x
30' mural - .Captain Nr-mo's
Picture Window. will be un-
veiled!
A large as.
sortment of
City, DDB,
CDBA~
and"
Pinellas
Trail offi.
I.itton was the first out of 60
applicants to complete this
monumental work. His work
spans the globe from other
murals done for the City of Se-
attle toart pf{*CL~ in castles iu
England. From illustration to
portraiture, obviously no work
is too big or too small for Jeff
to tackle. For more informa-
tion call his studio at 443-3301.
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A SOURCE THROUGH WHICH COMMUNICATION AND INCREASED KNOWLEDGE ENHANCES THE SAFETY AND GROWTH OF OUR COMMUNITY.
The beginning phase
of Clearwater's new
outdoor gallery was
celehrated in the hright mid-
day sun thi.~ last week.. Over a
hundred local citizens
looked on from the Pinella~
Trail. Artist Jdfery Liuon
launched his three story
paintinl{ of Captain Nemo's
suhmarine view into an un-
derw.ller garden. The troldi-
tional champagne boule
swunp; and hroke aKainstth~
huildinl{ size suh 10 claps and
cheers from the crnwd More
than twenty separate paint-
ings are to he created over
the next several years for the
users of the Pinellas Trail to
enjoy. This will make the
painted trail one of the
world's largest outdoor gal-
leries. Famous local artist
and alllhor, RORer Ransemer
was displaying his colorful
series of munlls, Shon Hirrls,
that can he permanently
viewed along the trolil.
As illleresting a.~ the di-
versity and the beauty orthe
large paintings are the par-
ticipants hringing the
pn!iect together. The "One
City, One FlIlure" theme has
heen taken up seriously by
many Clearwater groups
thai have slarted to work to-
gether.l\aptist Minister, Rev.
Clearwater Joins Together
Starts Worlds Largest Art Gallery
.~"", "'" u frffrr'J I.il/o"1 ."m/'"("""'i" N,.."l/'irl.." K.i.....~ BoI"'.. ""'Io,/......,D_0I1'" ..".,,.,.,.,,wItora_
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Alfredie Johnson, opened
the ceremonies with a bless-
ing for those working to-
gether. In the audience
Clearwater City Commis-
sioners, Church of Scientol-
ogy officials, Clearwater
downtown merchants, city
workers and local school
children all held hands in a
moment of respect while the
project
was
blessed. -
The
dignitary
platform
was
shared
by: the
two art-
ists, Jeff
and
Roger;
Clearwa-
t e r
Mayor
R ita
Garvey;
Down-
town De-
velopment Board Chairman
Roger Woodruff; Clearwa-
ter Beautification and De-
velopment Association
Chairwoman, Bennella
" ...'One
City, One
Future'
theme
has been
taken up
seriously
by many
Clearwater
groups"
. "CLEARWATERJOINS
TOGETHER""" 2
Bay Bouquet Garden Club
Honors "Earth Day"
The Ray Bouquet Gar-
den Clllb has pro-
duced 100 trees to he
plallled 011 April 2'..!nd at the
Hammock Park, louted at
1900 San Mateo Drive in
Dunedin.
These trees will replace
the Brazilian Pepper trees, a
noxious, non-nath'e and ag-
gres.~i\'e tree, with kwely be-.IlI-
tifullrees that will encourolge
bird nestings and bUllernies.
The park already has tables,
barbecue grills, and enticing
troliL'I, 50 feel free to enjoy the
Il5 acres of pl,IOtings and ani-
mal prCllCrve.
Don;llion.~ of 110 or more
will result in the plallling of a
tree, with lellersof thanks and
notification to the recipielll or
the family. All funds go to the
Cit y of Dunedin Tree Bank.
For more illformmion or '
donor sheets call Pam
\\bllman, Area Bealllification
Chairman, al 726-!iOtili.
In-Line Hockey Classes
C om~ join Dunedin
Recreation's n~xt
session of in-lin~
bockryclassesoffemlon both
Saturday mornings and Tues-
daYe\'enings. These four-~k
c1as.~ will focus on forward
and back ward skating, stick
handling, puck control, and
gam~ situations. Class siz~ is
limited to 15, so register today!
InstrUctor: Tom Santorkllo.
A'hockey league will be
formed if the~ is enough in-
terest.
All participants MUST
have: hockey stick, skates and
glOl'CS, knee pads, elbow pads,
and hclm~t with fac~ mask.
Session I: Tu~sday ~y~-
nings: Ages5-10-3/31-4/21-
6-7:00 PM;Ages 11-16- 3/31-41
21-7-8:00 PM.
Saturday mornings: Ages
5-10 - 4/4-4/25 - 9-10:00 AM;
Ages 11-16 - 4/4-4/25 - 10-
IL<<I AM
For mo~ informationca11
73&-1902. .
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I DidUKnow 4 .
I -
Computer Line 5
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Goo Ca1Ies! 6
Health & Energy 6e---.---- .--- .---.-
Money Matters 7
------------------- I
Immigration Legislation 8
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Real Estate Realities 1)
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Classifieds 11
l_~~~ _~~ ~_Nutrit~_~_
':>U.~~UJ J h.l)'L.I, u\..
'. Pam Ryan
Caroline ZQccali
. 'SaIalcMaJ.lr.etiag C,', ,"
{<,.,:~}--:,~y.Heath. _ ',_<f~_':
t~~~~~l
'~rPhotci' ,
Creative Commw1lcations&:
~,~i;
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The Communlcatloa Uae:;'
701 C~laad Stteet
C1earwater,FL S3755
Sales Line: (813)447-roMM:
Mainline: (813)461-6265,
Fax Line: (813)461-1629
"Send usyourE.-rnailat:j
crelluVeoomm@intDet.Det' '
TheCDmmUnicationLiue '
" ", ,,' ia publilhed every Iwo
weeb by Creative Com.
municadOlll" Deligns, lne. The
purpose il to provide a lOurce'
d.rough which communication
and increued knowledge en'
hallee. the Dfely and growth of
our community.
Th. COm....nicaliD.. L;ru,
will not knowingly accept or
puhli.h adv~nilillg Ihal i.
hallfllllclll o"lIIislcalllllg illlla'
IlIre, The publisl.er reserves the
right to edi4 .'<'Vi.., or reJ<<1 allY
.uu.l.,II~ulY('llisiu~ -wlthOl'Wllll-
outcmlsc hchIKotS!\lgllcd-whirh,
in his judgement. is contrary to
the inle"~S15 or lhe-Ie publica.
LlOIU. Thr CoJtl.un;rtJlion Liru,
maul no warranty as to the
products. claims alld services of
tht' advertisers. nor will we he-
pan of allY civil or legal proceed-
ings to do with our advertisers.
Each allveniser is expected 10
hOllor Ihe promises and/or
claims d.al appear illlheir ads.
Edilorial policy: The
opinions exprelled ill the TIv
Co......ni<atiDn Linnre nOI n=
euarily Ihose of the publisher.
Newueleasel are printed on a
lpace-available halls. TIu Co...
......iaUiDnLitNwelcomesligned
Ietten to the edilor that include '
II home number. ~ merYe ihe '
r1ghttoeditlew:nfOl"pmnw
and Ieagth.
This game she had created was not new to me.
1 checked the terrain where new obsticales might be.
Splashing and giggling she went up the stream bank,
With all that happy Hannah energy, my hopes had just sank.
And then in a rush 1 heard mom on the run.
Thank God for Sally, reinforcements had come.
She jumped in my arm~'all squiggly'~nd wet,
then over to mom with a big hug around her neck.
1 and mom swung Hannah hand in hand and heard her say,
Happy mom, happy dad and happy Hannah - it is a happy day.
01998 Randy Payne.
Top right cloclcwis~: Bennetta Slaughter, Chairwoman of th~ Clearwater Beautification and Development Association and Roger Woodruff,
Chairman Downtown Development Board; A rtis/, Roger Bansntln'; A rtis/,J1frty Litton
CLEARWATER JOINS TOGETHER
Cont;nUl!d from page 1
SlauJ.thll'r;anel Rt'v..Johnson.
The respect anel need to
work IOgelhcr was a COIII-
mon nOle co alllhe speakers.
The largesl push. dedi-
calion and coordinalion
came from businesswoman
Bennetta Slaughler repre-
senting the Clearwater
Beautificalion and Develop-
ment Association (CBDA).
The CBDA was formed in
the late summer of 1997.
This association was slarted
by private sector business
owners and managers who
were inspired by the Church
of Scientology to band to-
gether and put their consid-
erahle resources IOwork im-
proving Ihe retail environ-
ment in dowlllown Clearwa-
ter. The associalion reaches
far outside the Church con-
gregalion including numer'
ous business owners and
professionals in the down-
town and surrounding area
Ten thousand dollars was
donated by theCBDA for the
painting of the Pinellas
TraiL
To go wilh visual arts,
you can enjoy every Tuesday
and Thursday local popular
musical artists in downtown
Clearwater. MildI' possible
by the CBDA and Clearwaler
l1IerChallls you can bring
your brown bag lunch, sit in
1 h.. shart... and list..n 10 these
local concens between 11:30
AM and 1:30 PM at Station
Square Park. The location is
on Cleveland Slreet a block
wesl of Ihe Pine lias Trail.
Look for the fountains.
Roger Woodruff, Chair-
man of Ihe Downtown De-
velopment Board (DD8),
said that it took a lot more
than expected. The addi-
tional $10,000 donated by
Clearwater City was helpful
but a lot more was needed.
Mayor Garvey told the same
slOry of a community com-
ing together and the support
needed to continue.
The listof personal help
and groups supporting the
creation of a unified and
heallliful downtown Clear-
water was long. Special
thanks were given to Dianne
Smith, Dowlllown Manager,
and LesSpitz for the support
from the Downtown Clear-
water Merchant Association.
Judy Hackett-Jetson, a long
lime member of the Down-
town Development Board
was also acknowledged
The push for a .One
City, One Future," in Clear-
water, Florida has been dem-
onstrated by the coming to-
gether of the local' mer-
chants and artists, theCity of
Clearwater and the Clearwa-
ter Beautification and De-
velopment Association. .
.11....'."...I...II...........'..1rlllllll.llll1.
2
ART
~~~
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JY Nick Mitsis
Users of downtown Clearwater's
Pine lias Trail, motorists on East
A venue and those parking in one
lf the city's municipal lots will be
lleased to see artist Roger Bansemer's
ivid renditions of Florida birds painted
,n a building.
The Downtown Development Board
n conjunction with the City ofClearwa-
~r and the Clearwater Beautification and
)evelopment Association chose
lansemer to be one of the artists to help
reate the first phase of downtown
:Iearwater's new outdoor art gallery.
Chosen from 54 entrants, Bansemer
ompleted a series of works which now
dorn the city's new parking garage on
.ast A venue between Cleveland and
ark Streets. Each of the 24 paintings in
Ie series, entitled Shore Birds, is either
by 8 or 4 by 7 feet in size. Bansemer
ainted a different bird on both sides of
is "canvas" (actually wood) so the im-
~es can be viewed from either East A v-
lue or from inside the parking garage.
The paintings are vibrant, exploding
ith color and high contrast. Grape-
urples, mustard yellows and grass
reens act as colorful backdrops for the
). ~'
Adding
aBil
of Color
10 Clearwaler
a
American Egret, the Brown Pelican and
the Tricolored Heron.
"The inspiration for the wildlife paint-
ings on the trail are from my book At
WaJers Edge, The Birds of Florida," said
Bansemer. "Many of the images came
directly from the book."
Bansemer, Clearwater's first artist in
residence since 1957, is a graduate of the
Ringling School of Art, and a published
author of five books: Solllhem Shores;
MOlDltains in the Mist; The An of Hot-
Air Ballooning (he's an avid balloonist);
Rachael's Splendifilous Adventure; and
At Water's Edge. The Birds of Florida.
Southern Shores features over 400
paintings depicting coastlines of Florida
and the South. The book prompted
Walter Cronkite to say, "With his unique
artistic and reportorial talent, Bansemer
gives us a nostalgic, sometimes humor-
ous, occasionally tart tour of its wonders.
His brush and pen capture not only its
beauty but its fragility in the hands of
man."
MOlDltains in the Mist contains a fore-
word by novelist James A. Michener,
which resulted in a friendship between
the artist and the novelist Michener used
Clockwise from top left: Clearwater mayor Rita
Garvey and artist Roger Bansemer; Great Blue
Heron; Roseate Spoonbllt, Bansemer stands
outside his home with Black-Necked Salt,
Belted Kingfisher and American Egret.
the book as reference material for his
book Recessional, stating that
Bansemer's artist's eye had helped him
see things as never before.
The Art of Hot-Air Ballooning won
Bansemer recognition in Forbes Maga-
zine. After reviewing the book, Malcolm
Forbes invited him to France as a guest
during his annual balloon festival. An
example of his balloon artistry is a 100-
foot-high mural painted on a Clearwater
Beach hotel that can be viewed when
crossing Memorial Causeway.
And now as a contributor to
Clearwater's beautification program,
Bansemer once again has left his marks
to be enjoyed by its citizens and visitors
for a long time to come. [I
Roger Bansemer is currently working
on two new books for Pineapple Press.
Bansemer's Book of Florida light-
houses, featuring paintings of all 30
Florida lighthouses, will be in books/ores
early next summer. The second bookJea-
turing lighthouses of the Carolinas and
Georgia will follow. Bansemer can be
reached at 797-4658. bye-mail at
bansemer@cftnet.com or visit his Web
site aJ hltp:/lbansemer.cftnet.com
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Page'~':' :."
Cl~arwater. Gazet
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Oty Man..,- Mike RobertO, far left, shoWS' the' Commiqion Awoue street sign made by the
dty's sian shop. Also ~ part in Monday's program at Station Square Parle are (I-r)
Mike Meidel of Florida Power Corporation and Oearwater city commissioners Ed Hooper ,
and Karen .~.~::!;.;~.!~. . '-.:1k,Q ~ ri\j~\':D':.J, f i .:~~J1l (~ ;;~~_:.:.;;.~~~; ,'; < r':.
", City Celebrates Partnership and ~fQ9ress.'. ~"'~'.
- .r, ,',- bySandiFahy ; .J..,(~ .'._. ", _"
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CLEARWAlER - An estimated 100 Power Corporation, who announced that the
persons 'turned out for the City's "Brighter '. utility company would be providing up to $500
Than ,Ever" partn~ and ProgresS in grant monies as incentive ina pilot program
celebration at Station SQuare ParK in to bring, new tenants to the downtown area.
downtown Cearwater ,on . Monday. City 'It's the first time such funds have been offered
!JUlIl8ger Mike Roberto and commissioners " , to a,c:;ity with more than 20,000 residents,
Kareri See! an? Ed H~ were on handfor'. !deid~': ~d, ~~e" new tenants
the event which was held to herald recent ""'mterested m applYing for the grants should
~lI}J>lishmen~ inthed~town area,,' ~tact Ci~ of Oearwater downtown manager
includfug new SJgDage, facade lIIlpI'OVements , -Diane SlDlth at 562-4022.)<., , ',.; _: '..
and the addition of the "Cean Team. " " The ~nda also induoed the unvC?iling of a
Downtown-~ Cearwater property owners, historic photograph of downtown Oearwater
merchants and other interested citizens in which was reproduced for the city by
attendance weiefreated to free hot do~ Evergreen Marketing and theHuilfurling of a
serVed by Parks and Recceation staffers Ann lar~e "Celebrate! Downtowri ' Oearwater
Green,. Larry Labus and John Thcker and Brighter Than Ever!" banner by Greater Bay
musical entertainment provided by Jeannie , Area Signs, who donated the smaller
Segal and Jim Nelson. ,The sounds of That's "Celebrate" banners found on the lightpoles
What Friends .Are For, Music of the Night, downtown., Roberto later displil)'ed a
Hemando's Hideaway and other favorites filled Commission Avenue street sign made by the
the air prior to the noon welcome bv Roberto. city's sign shop. "Is that a one-way street?"
Roberto introduced Mike Meidef of Florida someone askeCf in jest
3
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photo by Sandy Pollick
. ,'t
BROWN BAG WNCH - CONCERTS IN THE PARK
Come join the fun every Thesday and Thursday in March and April from 11:30 a.m. to 1:30
p.m., Station Square Park, downtown Oearwater. B~ or buy your own lunch. Fabulous music
featuring popufar local artists will entertain you. The concerts are coordinated by The Main
Street Mercl1ants Coalition, OearwaterBeairtificatioD & Development Assocand the City of
Oearwater Parks & Recreation Department' c." ,~.' ..: . . ..:',' ,c:, ."..,,,.,'; .' C,;; . ,"~.. : . .
{q,.H(.. J?t.,d. J2/ ~
r
.,
. ". .."
Uty to explain oenen1S
of Main Street program
CIEARWATER - The city plans a
meeting today at 6 p.m. in City Hall
to explain how Clearwater can ben-
efit from a federal grant for Cleve-
land Street design~ to help rede-
velopment City managers from
other cities in Florida will talk about
how the Main Street program
helped their downtowns. The pro-
gram concentrates on increasing
redevelopment, quality of life and
civic pride. The meeting will be in
the City Commission chambers,
third floor of City Hall, 112 S Osce<r
IaAve.
If - d..d.. - V
Ill.. __1-., . I
~..JL#tUX
!
I
-.
Citizens needed to help ClearWater
ear," MairiStreetdesignation'" ~. -.J . l-
City Manager Mike gra~s in their down--
Roberto invites commu- town centers.
ntty members to attend Clearwater is compet-
a public forum on ing with other cities to
Wednesday. April 22 at earn this national des- .
6:00 p.m. in the Com- ignaUon, and if suc-
mission Chambers at cessful. the Main Street
City Hall. Those who at':' program will provide
tend will find out how a training and technical
successful . "Main assistance. The Main
Street" program will Street program concen-
benefit Clearwater. trates on the revitaliza-
Managers from other tlon of the communtty's
Florida cities will be on historic;: commercial
hand to discuss the center to enhance eco-
Main Street approach nomic vitality. quality of
and to explain how they life. and civic pride.
successfully imple- while countering sprawl
mented similar pro- and encouraging citizen
O~O ./~-2.~,q~
participation in. the d
cisions that are shapiI
their future.
.To activate and ene
gtze downtown. citlzer
are asked to get ir
volved and work c
partners with City Ha
The plan to develc
Cleveland Street in1
Clearwater's Maj
Street is included in tl
blueprint. "One Cft:
One Future."
, For further inform.
tion about the April :.2
meeting. please contal
Diane Smith at 56~
4022.
::::t!' n 1!2 d (J /\
,..... .~_. .. ~-
Citizens needed to help
Clearwater earn Main
Street_designati~n . '-. -'
City Manager Mike Roberto
invites Community membeJ.:'S
to attend a public forum on
Wednesday. April 22 at 6:00
p.m. in the Commission
Chambers at City Hall.
Those who attend will find
out how a successful "Main
Street" program will benefit
Clearwater. Managers from
other Florida cities will be on
hand to discuss the Main
Street approach and to ex-
plain how they s~ccessfully
implemented similar pro-
grams in their downtown
centers.
Clearwater is competing
with other cities to earn this
national designation, and if
successful. the Main Street
program will provide training
and technical assistance.
The Main Street program
concentrates on therevital-
ization of the. ~ommunity's
historic comme;rciaI center to
enhance economiC vitality.
. quality of life. and civic pride.
while countering sprawl and
encouraging citlzenpartlci-
patlon in the decisions tbat
, are shaping their future.
. To activate and energize
downtown, citizens are asked
to get involved and work as
partners with City Hall. The
plan to develop Cleveland
Street into ClearWater's Main
. Street is included in the
blueprint. "One City. One
Future." _
For further information
about the April 22 meeting.
please contact Diane Smith
at 562-4022. .
N'S #1 COl\1l\1UT\.T!TY' NE\t\TSPAPERS
~~~
~ 9-/~) ICjf&'
. '-: - . - -. .... ..~ '..,. :.:.... -.".. ,... '.
.-' .---. ,." - ,.- ... "'.~f11"-""-.. ,':'...-.1 iT--'.' .;~~ ,_. ~ C" - .
, ~alfa;ns Needed To Help
1..~~~MaIn
i ~ -';CLEARWA1ER - City Manage
~ ' ~ - Mike Roberto invites communir
,members to attend a public forurl
on Wednesday,April22 at 6 pm. iJ
.the Commission Chambers at Cir
HalL Those who attend Will find ou
how a successful "Main Street
~gram will. beDefit Oearwater
~ers from other Florida citie:
i . ~ ,will be on hand to discuss the Mall
Street approach and to explain hOVl
ii. ~~~
~ _~. other cities to earn .this nationa
~des~tion, and if successful, the:
.1 Main Street pro~ will provide:
,.. training and teChnical assistance. The:
~ Main Street program concentrate:!
on the revitalization of the:
~ community's historic commercia:
~ center .to enhance economic vitality
~ quality of life, and civic pride while:
~ ~~tering .SJ?ra"fl ~d encourytpt~
~ citizen p~tion m the decJSloru
) that are shal'mg their future.
, ~ To actlvateand energize
j ~ ~town, citizens are asked to 8et
l ~ mvolved and work as partners With
I City Hall. The plari to develop
. O. eveIand Street mto Oearwater's
~ Main Street is included in the
1 cj- blueprint, "One City. One Future."
1 For further information about the
j ~ril 22nd meeting, please contact
D.uma Srnith_ at 562-4022.
CLEARWATER
'-", I
Theater: Francis W"llson Playhouse, 302
Seminole St, will present the comedy "Everybody
Loves Opal" at 2 and 8 p.m. today and 2 p.Ol. Sunday.
1ickets are $10 for adults, $8 for students and
children. Call ~ 1360.
Concert: The rhythm and blues band Molten
Mike will perfonn from 5:30.8:30 p.Ol. Friday at
Station Square Park, Cleveland Street Call 562-4022.
Music To Unwind With
At The End Of The Week
Each Friday evening
from 5:30pm to
8:30pm, enjoy a
downtown at dusk in Station
Square Park. Local perform-
ers will be on hand to enter-
tain at this popular series of
outdoor concerts. Artist
scheduled to appear include:
May 1st: Willie Lomax
Blues Review. They are a 5
piece group, including vo-
calists. Has 2 CD's out and has
played with many of the top
blues performers through-
out the country.
May 8th: Wise Guy. A 4
piece pop rock recording
group that is based in Clear-
water. A power house of en-
- ---- - ---- -- -
5- g"-9o
~~"'-.
-~~
., .
. a listing of events,
meetings and local gOings-on
.
,
I
I
Thuter: The Clearwater High School Drama
Deparbnent will present "Over Here" at 1:30 p.m.
Wednesday through Friday at the school. 1ickets are I
$6. Call 44&4231 or 298-1620, En 236. . .
ergy that features tight vo-
cals. They play classic rock
selections to the contem-
porary pop, this group is a
crowd pleaser.
May 15th: Molten Mike
Group. Voted Best Blue
Band 1996 Bay Area Music
Awards. Florida's premier
national steel slide guitar-
ist, danceable R & Band
Blues music for all occa-
sions. Whether it's Delta
Blue, New Orleans style
jazz, Latin flavor, or just
plain straight ahead driv-
ing R & B, it's always excit-
ing. Variety from bottle-
neck steel guitar and clari-
net to electric guitar and
saxophone. Has opened
for Blues legends, Greg
Allman, Roy Rogers, Blind
Willie James and many
more.
May 22ml:The Belairs. -
A "50's" vocal group which
features music from 1955-
1965. Two of the members
previously performed
with the nationally know
recording' group The
Crests.
May 29th: Jazz Chan-
nel 5 piece jazz group play-
ing mainstream jazz. This
group includes a vocalist.
June 5tttBarracudas. 4
piece 60's group, a high en-
ergy band.
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:~ Take a midday break at 'Concerts in the Park'
:~ CLEARWATER - sunny skies in down- 0 day in March and Park is located next
,or<) Contemporary key- town Clearwater April. The Main 0 to the Barnett Bank
board artists will be made lunCh Street Merchants Building on the
featured during the hours extra special Coalition, Clearwater north side of Cleve-
second week of lunch during the first week' Beautification & land Street between
time concerts in Sta- of the concert series. Development Associ- Garden Avenue and
tton Square Park. Music lovers ate. ation, and the City of East Avenue in
Joy Katzen-Guthrie their - brown bag Clearwater Parks & downtown Clearwa-
will entertain on lunches and enjoyed, Recreation Depart- 0 ter.
ThursdaY:'.lM~rch .l~........~~ c!umge or.pace.c~~,. ment' have coordinat- ' For further infor-
between 11 :30 a.m. The concert series ed 0 the entertaining "0 matton, contact
and 1 :30 p.m. will continue every events. " , '. Diane Smith at 562-
'Great music and Tuesday and Thurs- 'Station Square 4022.
--11 ............_.: __....~-4-....___
, "Rain And EI*w
CancerIa In 1he-1fBrk
aEARWAlFR - A 1mJes band, 'i
:, ' htty~,will~hmchtime i
, .1 entertainment at Station Square :
0',,:. Park on Thesdav. Mard13, betWeen
') 11:30 a.m. and :f:3O p.m. 0
'. , ' Dan McMillon J82Z QI811et,' a '
, fUlluel' Oeanvater J82Z ~
nerformer, will appear m ThursdaY, ;
March 5. , ,
This will be the first week in a :
.0: series eX CXJDCerts in the park. Music. ;:
lovers are invited to ~ hmch '
=~and~-: .
pDP.Ular artists pedorm in the
par.fbe browri _ hmch series is
axmIinated .... the Main Street
Merchants C&wtioo, Oeanvater
Beautificatim . and ~
Association and. the _ Ofy . of
,Oearwater Parks \ & Rec:reatioo.
· ~~SJoootMin
, downtown next to the
, Barnett Bank ~n'1ctino on the north ,
side eX CleYe1aDd Street between
. Garden Avenue and East Awnue. -
Qme and i<Bn the ftm'
CUt 8V :t -"c... ~8'
10 - PlNELLAS 0 THE TAMPA TRIBUNE 0 SATURDAY. FEBRUARY 28. 1998
'CLEARWATER
Broadwa, concert: The Clearwater
Community Chorus will present "A Little Off
Broadway" concert 2:30 p.m. Sunday at Ruth
Eckerd Hall. Among the selections are medleys
from "South Pacific," and "Les Miserables."
Tickets are $7.
I
.Jazzed up lunch: Blues band Patty
Sanphy will perform 11:30 a.m. to 1:30 p.m.
Tuesday and' the Dan McMillion Jazz Quartet
on Thursday at Station Square Park north of
Cleveland Street between Garden and East
avenues.
Boating courses: The Clearwater
Auxiliary Flotilla will teach a free 7 -week
sailing class Tuesdays and Thursdays
beginning 7:30 p.m. this Thursday at the
Clearwater Marine Aquarium, 249 Windward
Passage. A boating skills course for power
boatings will start Mar. 12. The text and
educational tools are available at a nominal
charge.
Shell show: The Suncoast Conchologists
Shell Club will hold a shell show 7:30 p.m.
Tuesday at Sylvan Abbey United Methodist
Church, 2817 Sunset Point Road.
8 - PIlEUAs 0 1IIE TAMPA TRIBUNE 0 SATURDAV, MAV '6, ,... I
. . -, ._.." -" -- . - - - ---.-. ~._--_.. _."...
.. .
" . ,
.~ ~~",.
.' .
'. CLEA' RWATER '. ......, ...'
.' -., ..<:- -.
. ,l ,;,,':, .
. . . .}.,~.' \ . '. -~
Concert: The Belairs, a. _.'
'5()s.style band, will perfonn from .
: 5:30-8:30 p.m.Friday at Station
: 'Square Park, Cleveland Street
: Call 562-4022.' . .
- .--."'- --- .------------..-
~. -
_lI~i~
$10 for stuckm. For information, call 893-5452, en 107.
COMMUNITY CONCERT: Apops concert by the Suncoast
Singen wiD be p~ at 4 p.m. Sunday at Calvary
.United Methodist Churd1, 11000 l1OthAve. N,largo. Cos1
is tI, with proceeds ~ church ministries. For infor.
mation, ca113924700.
. SPIRnuAL DANCE: Concert and recital wiD be presented
by In His Image Dance Company at 7 p.m. today at the Fm
Arts Auditorium, St. Petfnburg Junior CoDege Clearwater
, ~ 2465 Drew St., free, 443-2133.
FAMILY FUN: Medieval fair with games. food. arts and aa1
wiD be JRgeD1ed by students of GarrisonJones Elementar
Schoofs giftEd prognml from 10 am. !O_4 J>:DL Saturday at
the Dunedin Cmmnlln1ty Center, goo Mid1igan Blvd. It's
free. For ioiormation, call4$57l6.
DOWNlOWN .AT DUSK: Concert by Molten Mike (perfon
jog rhythm and blues) wiD be from 5:30 to 8:30 p.m. today ;
Station Square Park. 620 C1eveIand St., CIeaI wak:I. It's freE
For ioiormation, 'call 5&4002.
SWINGING SOUNDS: Dixieland concert by Rosie O'GradJ
Good Time Jazz Band (from Orlando's Chun:h Street
. Station) wiD be pesented from 2 to 5:30 p.m. Sunday at
BanquetMasrers. 8100 Park Blvd., PineDas Park. It's $10.
For ioiormation, call 961-1540.
11L~
15, 19c;g . ~
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