06/28/2013 - Special1. Call to Order
SPECIAL WORK SESSION AGENDA
Council Chambers —Parks & Rec Master
Plan
6/28/2013 — 2:00 PM
2. Council Discussion Items
2.1 Department Overview — Kevin Dunbar (5 minutes)
� Attachments
2.2 Division Overviews —(30 minutes — 5 minutes eah division)
� Attachments
2.3 10 Year Historica] Perspective — Art Kader (10 rrinutes)
� Attachments
2.4 2013 Master Plan Update — Felicia Leonard (30 mnutes)
I� Attachments
2.5 Council Feedback — (45 minutes)
� Attachments
3. Adjourn
Special Work Session
Council Chambers — Parks &
SUBJECT / RECOMMENDATION:
Department Overview - Kevin Dunbar (5 minutes)
SUMMARY:
Overview and Workshop Goals and Objectives
Organizational Structure
Introductions
Review Approval:
Rec Master Plan
Meeting Date:6/28/2013
Cover Memo
Item # 1
4,130
3,938
60
11,352
493
631
945
11
3,152
5,200
19
40
10
City of Clearwater Parks and Recreation
Recreation
Recreation Cards (Res. 3,924, NR 206)
Play Passes (June 2013)
Contract Instructors
Swim Lessons (Annually)
Summer Camp Participants Daily
Adult Softball Teams (Annually)
Youth Basketball Participants
Co-Sponsor User Groups
Co-Sponsor Participants
Outdoor Field Rentals Annually
Indoor Tournaments
Outdoor Tournaments
Swimming Events
Special Events
248,808 Special Events Participants (FY2012-2013)
6 Special Events (Produced)
15 Special Events (Supported)
159 Special Events (Permits) Annually
11 Co-Sponsored (# of groups)
Aging Well Center
1,700 Silver Sneakers Participants (city-wide)
2,870 Silver Sneakers Monthly Visits (city-wide)
1,800 Aging Well Center/Initiative Monthly Visits
31 Aging Well Partners
Healthy Choices
1,531 Healthy Choice Members
29 Healthy Choice Partners
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� Public Art
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�4 Public Art Installations-commissioned by PADB
7 Public Art Installations- Independent, but at Ci1
Parks
Facility In
11 Baseball(60/90)
8 Baseball (40+/60+)
13 Softball (skinned infields)
19 Multi-Purpose Fields
56 Soft Toss Areas
3 Public Golf Course
2 Performing Arts Facilities
2 Stadiums
1 Outdoor Performing Arts Facility
1 Minor League Training Centers
ventory
53
25
7
1
6
1
1
Pitching Warm-up Areas
Batting Tunnels
Recreation Centers
Skate Park
Aquatic Facilities
Nature Center
Tennis Complex
Courts Inventory
14 Basketball Courts Concrete -94,718 sq. ft.
49 Tennis Courts -
$ Clay Surface Courts — 57,600 sq. ft.
41 Asphalt Surface Courts —280,944 sq. ft.
33 Courts with Windscreens
z4 Tennis Courts with Lights
14 Racquetball Concrete/Masonry Courts-21,760 sq. ft.
8 Regulation Size Courts
6 Half Size Courts
Hardscape Inventory
102,538 lin.ft. Concrete Sidewalks —(19.5 miles)
282,406 sq.ft. Concrete Slabs
37,696 lin.ft. Ribbon Curbs
580 lin.ft. Sand Wall Split Face Masonry
777,691 sq.ft.
1,228,672 sq.ft.
191,000 sq.ft.
352,210 sq.ft.
2,027
2,859
305
Asphalt Roadway
Asphalt Parking Lots
Grass/Shell Parking
Millings
Wheel Stops
Parking Spaces
Miles of Road Repaired & Maintained
Amenities Site Furniture
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109 Number of Parks
27 Playgrounds
16 miles Trails
15,452,169 Total Sq. Ft of Parks (maintained by City staff) (does not
include wooded areas/ways which we cannot access)
1,427 Park Acreage
522 Total Contracted Sites
302 Total Contracted Acres
4,950 ft. Boardwalks, length
5,704 ft Bridges, length
5 Fountains (Contracted Maintenance)
75 Acres of Bermuda Turf Maintained
Volunteers
37,401 Volunteer Hours (FYii-12)
45 # of environmental projects by volunteers annually
$814,970 Value of Volunteers (FY11-12)
2,500 Active Volunteers
Misc.
72 P-card Holders
3,007 P-Card Transactions - Annually
52 Lease & Contracts Managed
2,902 Totallnvoices Processed(FY11-12)
364 Requisitions Processed (FY11-12)
630 C-Tracs Answered Annually
$65,048,535 Supplemental Funding (since 2002)
(grants, donations, other non GF or Penny support)
m Economic Impact
$13�0,850 Economic Impact -Amateur Athletic Events (FY11/12)
$95,9fl0,000 Economic Impact- Phillies, Spring Training, Threshers
$26,854,650 Economic Impact of Ruth Eckerd Hall (2012)
678 Park Benches
1,100 Trash Receptacles
303 Picnic Tables
25 Flag Poles
52
22
10
144
15
4
208
186
15
Shade Structures
Grills
Dog Water Fountains
Water Fountains
Outdoor Showers
Misting Systems
Bike Racks
Bollards
Restrooms
47 Dog Bag Stations
99 Players Benches
28 Scorestables
70 Foul Poles
45 Soft Toss
61 Backstop Mats
58 Dugout Roofs
6 Football Goal Posts
66 Soccer Goals
11 Collapsible Bollards
133 Bleachers
36 Playground Signs
134 Scoreboards
Fertilizer Applied Annually
96,322 Ibs Granular Fertilizer 3,005 oz Liquid Pesticide
210,227 oz Liquid Fertilizer 15,985 Ibs Granular Herbicide
10,949 Ibs Granular Pesticide 161,434 oz Liquid Herbicide
Urban Forestry
40,000 (+ or -) Inventory of Trees citywide
10,000 (+ or -) - Palms Trees
30,000 (+ or -) - Hardwood Trees
193 Different species of Trees
$54,330,800 Value placed on Trees
Beach Stats
3.5 miles Beach Maintained
12,670 sq.ft. Beach Access 24 hrs- paved area
4,620,000 sq.ft. Sand Raked, 365 days a year
4, 387 Man Hrs Spent on Beach Raking
1,394,800 Ibs. Beach Garbage Collected-Annual
29,282 2012 Beach Safety Actions
57 2012 Beach Rescues
40 # of Official Beach Access Points
Fencing Inventory
96,960 ft Fencing
490 Gates
Landscape Certifications
17 Certified Arborists
4 FL Cert Landscape Techs
13 FI Cert Horticulturalists
3 Cert Playground Inspectors
6 Hazardous Mat Operators
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Special Work Session
Council Chambers — Parks &
Rec Master Plan
SUBJECT / RECOMMENDATION:
Division Overviews -(30 minutes - 5 minutes each division)
SUMMARY:
Administration — Felicia Leonard
Office on Aging — Kerry Marsalek
Recreation Programming — Mike Lockwood
Landscape Division — Alexis Wells
Community Maintenance — Jim Halios
Planning and Projects - Leroy Chin
Review Approval:
Meeting Date:6/28/2013
Cover Memo
Item # 2
Special Work Session
Council Chambers — Parks &
Rec Master Plan
SUBJECT / RECOMMENDATION:
10 Year Historical Perspective - Art Kader (10 rr�inutes)
SUMMARY:
2002 Master Plan Goals and Overview
Strategic Planning Process and Outcomes Needed due to Economic Conditions
Completed Master Plan Items
Current Projects / Strategic Objectives
Master Plan Update Needed
Review Approval:
Meeting Date:6/28/2013
Cover Memo
Item # 3
Attachment number 1 \nPage 1
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Ci of Clearwater
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Parks and Recreation Surve
y
Report of Results
]uly 13, 2009
Item # 3
Attachment number 1 \nPage 2
Parks and Recreation Survey
July 2009
TABLE OF CONTENTS
ExecutiveSummary .......................................................................................................................1
Reportof Results ................................................................................................................
SurveyBackground .......................................................................................................
Community Priorities for Parks and Recreation ............................................................
Purpose of Clearwater Parks and Recreation ...........................................................
Resident Perspectives on Recreation Programs .......................................................
Resident Perspectives on Community Events .........................................................
Resident Perspectives on Parks ...............................................................................
Residents' Use and Importance Ratings of Recreational Facilities and Programs..
Residents' Perspectives on Funding Options for Parks and Recreation ........................
Support for or Opposition to Funding Options ........................................................
Preferences for Options to Reduce the Parks and Recreation Budget .....................
......... 5
.........5
......... 6
.........6
.........9
.......12
.......14
.......17
.......21
.......21
.......24
Appendix A: Responses to Survey Questions ............................................................................26
Appendix B: Responses to Selected Survey Questions by Geographic Area .........................38
Appendix C: Responses to Selected Survey Questions by Presence of Children or
Teenagersin Household .........................................................................................................50
AppendixD: Survey Methodology .............................................................................................58
AppendixE: Survey Materials ...................................................................................................61
Report of Results (2009-07-13)
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Attachment number 1 \nPage 3
Parks and Recreation Survey
July 2009
EXECUTIVE SuMMARY
Survey Background
Parks and recreation facilities, programs and services are an important part of Clearwater's quality of
life. As a part of the strategic planning process, the City of Clearwater Parks and Recreation
Department commissioned a survey of a representative sample of Clearwater residents to understand
the public's perspectives and preferences.
A random sample of 3,000 households located in Clearwater were selected to receive the survey.
About 17% (505) of the 3,000 surveys mailed were returned because the housing unit was vacant or
the postal service was unable to deliver the survey as addressed. Of the 2,495 households presumed to
have received a survey, 547 completed the survey, providing a response rate of 22%. The 95%
confidence interval (or "margin of error") was ±4 percentage points.
Survey results were weighted so that respondent age, gender and type of housing situation (presence or
absence of children in the household) were represented in the proportions reflective of the Clearwater
population.
Community Priorities for Parks and Recreation
Those completing the survey were asked to what extent they agreed or disagreed with a series of
statements about possible overarching goals for the City of Clearwater's Parks and Recreation
Department. The percent strongly agreeing that each statement should be an objective of parks and
recreation in Clearwater was:
♦ To provide positive activities far children and teens (age 19 and younger), 69%
♦ To provide opportunities for residents to maintain and improve their physical health, 66%
♦ To provide green and natural spaces within the community with park lands and open space, 63%
♦ To provide greater mobility, with trails and paths for residents to use for exercise and for non-
motorized transportation, 51 %
♦ To promote a more beautiful community and a greater "sense of place" for residents, 49%
♦ To provide recreational, social and health strengthening opportunities for older adults (age 60
and older), 47%
♦ To provide recreational opportunities to underserved residents who might not otherwise be able
to participate in recreational activities, 43%
♦ To enhance the community's economic vitality by offering special events that draw visitors from
inside and outside the community, 43%
♦ To maintain the community's image as a beach resort destination, 40°/o
♦ To provide greater cultural opportunities to increase our city's livability, economic revitalization,
education, and creating an understanding of diverse populations, 37%
♦ To provide opportunities for residents to make social connections which strengthen the
community's social fabric, 32%
♦ To maintain the community's image as an athletic "sports town" destination, 21°/o
Report of Results (2009-07-13) Item # 3
Page 1
Attachment number 1 \nPage 4
Parks and Recreation Survey
July 2009
In addition to providing feedback about the broad purposes of parks and recreation, those completing
the survey were asked which population groups they thought should be given the highest priority in
recreation programming.
♦ Teenagers were deemed an "essential" group to serve by over half of survey respondents, with
85% considering them at least "very important."
♦ Children aged 6 to 12 years, people with disabilities and families together as a group were the
populations considered the next most important, with over 70% of respondents feeling these
groups were at least very important to serve.
♦ About two-thirds of respondents considered recreational programs for senior adults and adults
very important.
♦ Beginner (58%) and intermediate level programming (57%) was considered somewhat more
important than was advanced or elite programming (41 %).
The questionnaire asked about the importance placed on some of the specific community events
sponsared by the Clearwater Parks and Recreation Department. Five events were considered "very
important" or "essential" by over half of those completing the survey; they included:
♦ Clearwater Fun N' Sun Festival Weekend (63%)
♦ Jazz Holiday (60%)
♦ Downtown Concerts (60%)
♦ Turkey Trot (5 5 %)
♦ Clearwater Celebrates America (54°/o)
The importance of various benefits provided by Clearwater's parks were rated by respondents. The
proportion rating each as "very important" or "essential" was:
♦ Providing places for children to play on playground equipment, 78%
♦ Providing visual "green spaces" within the city, 70%
♦ Providing open lawn/play space (for children or adults to play their own games like tag, frisbee,
croquet, etc.), 69%
♦ Providing a place to walk or jog within the city, 69%
♦ Providing a place for rest and relaxation, 66%
♦ Providing developed spaces for field sports (e.g., soccer, football, softball, baseball, lacrosse),
62%
♦ Providing low-water perennial (bloom year after year) plantings, 62%
♦ Providing natural open lands or wildlife habitat within the city, 61 %
♦ Providing opportunities for court sports (e.g., tennis, basketball), 57%
Those participating in the survey were given a series of pairs of statements from which they were to
choose the one that best represented how they felt.
♦ There was great support for parks and recreation to be run following a human services model,
which was chosen by 85% of respondents, over a business model choice (15%) in which parks
and recreation would serve people who can afford to pay for the services through user fees.
♦ Two-thirds of respondents felt that program offerings should be offered at many different levels
from beginner to very advanced, while a third felt they should be concentrated at the beginning
and intermediate levels.
Report of Results (2009-07-13) Item # 3
Page 2
Parks and Recreation Survey
Attachment number 1 \nPage 5
July 2009
♦ Nearly two-thirds of respondents thought the City should not replicate facilities and programs
that exist in the community even if they are requested by residents, while about a third thought
the city should provide the facilities and programs identified as needed by residents even if they
are provided by other agencies.
♦ About 60% considered it more important to make facilities more available for drop-in use, while
about 40% thought facilities should mostly be programmed with leagues and other pre-planned
activities.
♦ About 60% believed the recreational programs provided by the City should include some diverse
offerings while about 40% believed they should be more focused on popular sports and fitness.
♦ When considering budget reductions, 6 in 10 respondents preferred that the City maintain all
existing facilities and programs while reducing levels of service, compared to 4 in 10
respondents who preferred that the City eliminate some programs and facilities while keeping the
remaining programs and facilities at existing service levels.
♦ A majority (58%) of respondents thought that the landscaping in public spaces should be
"beautifully maintained" in order to ensure a high quality of life, as opposed to landscaped in a
way that requires minimally maintenance.
The survey was used to assess resident use of a variety of parks and recreation offerings. For each
activity or facility, respondents indicated whether, in the last year, they or anyone in their household
had participated in the activity at a City of Clearwater park or facility, or at another facility. There were
five activities in which a majority of respondent households had participated in at a City of Clearwater
park or facility in the past year. These were:
♦ walking, running or j ogging in a park or nature park
♦ swimming, iishing, relaxing or having a social event at a beach
♦ relaxing in a park
♦ using the Pinellas or Ream Wilson Trail, and
♦ attending an event at a Ruth Eckerd Hall.
In addition, respondents rated how important they thought it was that the City of Clearwater provide
various parks and facilities. The five areas given the highest importance ratings were also the sites of
the most popular activities. In general, the participation levels for the various activities mirrored the
importance ratings. There were a few notable exceptions; while a relatively smaller percent of
respondents had participated in children or teen activities, these were given somewhat higher relative
importance ratings.
Residents' Perspectives on Funding Parks and Recreation in Clearwater
Several question sets were included on the questionnaire to determine the community's support for or
opposition to a variety of funding options for parks and recreation offerings by the City. When asked to
what extent they supported or opposed several funding options, the proportion of respondents who
"somewhat" or "strongly" supported each was:
♦ Partnering with other municipalities, school districts or non-profits to develop joint use parks or
facilities, 90%
♦ Grants and gifts, which may require matching funds from the City on a portion of the monies
received, 86%
♦ Partnering with private organizations to develop parks or recreational facilities, 80%
Report of Results (2009-07-13) Item # 3
Page 3
Parks and Recreation Survey
Attachment number 1 \nPage 6
July 2009
♦ Entering into reciprocal agreements with other municipalities to allow residents of each
jurisdiction to use recreational facilities at resident rates, 75%
♦ Use of City general revenue funds, although it may mean reducing funding for other services,
51%
♦ Sales tax increase, 39%
♦ Property tax increase, 22%
When asked to what extent they agreed that the City of Clearwater should pursue a variety of funding
strategies, the percent who "somewhat" or "strongly" agreed the City of Clearwater should pursue such
strategies was:
♦ The City should supplement the costs of operating facilities by using different revenue sources,
such as grants, donations, and taxes, 89%
♦ The City should supplement the costs of operating recreation programs by using different
revenue sources, such as grants, donations, and taxes, 86%
♦ Individuals living outside Clearwater should pay higher fees for participating in recreation
programs, 84%
♦ Profitable or popular programs (such as sports leagues and swimming lessons) can help pay for
less profitable programs (such as therapeutic, senior and youth programs), 73°/o
♦ Recreation programs must pay for themselves through user fees, 53%
Preferences for Options to Reduce the Parks and Recreation Budget
A section of the questionnaire informed recipients that the City of Clearwater, due to global economics
and the passage of Amendment 1 to lower property taxes in the State of Florida, is facing tough
economic challenges and will have to make difficult budget decisions. A set of options for reducing the
Parks and Recreation budget were presented, for which survey respondents indicated their level of
support for or opposition to each. Of the ll budget reduction options rated by those completing the
questionnaire, five were at least somewhat supported by a majority of respondents. These included:
♦ eliminating some community events,
♦ reducing landscape maintenance,
♦ reducing cultural programs,
♦ eliminating some athletic fields, and
♦ reducing the operating hours of recreational facilities.
Reducing athletic field maintenance was supported by about half of respondents, with about half
opposing this reduction. The options opposed by a majority of respondents included:
♦ allowing other entities to operate city facilities,
♦ closing one of the recreational facilities,
♦ reducing programs that serve senior adults,
♦ reducing park maintenance, and
♦ reducing beach maintenance.
Report of Results (2009-07-13)
Page 4
Attachment number 1 \nPage 7
Parks and Recreation Survey
July 2009
REPORT OF RESULTS
Survey Background
Parks and recreation facilities, programs and services are an important part of Clearwater's quality of
life. As a part of the strategic planning process, the City of Clearwater Parks and Recreation
Department commissioned a survey of a representative sample of Clearwater residents to understand
the public's perspectives and preferences.
A random sample of households located in Clearwater were selected to receive the survey. Each
selected household was contacted three times, starting May 21, 2009. First, a prenotification
announcement was sent, informing the household members that they had been selected to participate in
the City of Clearwater Parks and Recreation Survey. Approximately one weelc after mailing the
prenotification, each household was mailed a survey containing a cover letter signed by the city
manager enlisting participation. A reminder letter and survey, scheduled to arrive one week after the
first survey was the final contact.
About 17% (505) of the 3,000 surveys mailed were returned because the housing unit was vacant or
the postal service was unable to deliver the survey as addressed. Of the 2,495 households presumed to
have received a survey, 547 completed the survey, providing a response rate of 22%. The 95%
confidence interval (or "margin of error") quantifies the "sampling error" or precision of the estimates
made from the survey results. A 95% confidence interval can be calculated for any sample size, and
indicates that in 95 of 100 surveys conducted like this one, for a particular item, a result would be
found that is within ±4 percentage points of the result that would be found if everyone in the
population of interest was surveyed.
The demographic characteristics of the survey sample were compared to those found in the 2005-2007
U.S. Census Bureau's American Community Survey estimates for adults in the city. Sample results
were weighted using the population norms to reflect the appropriate percent of those residents in the
city. The variables used for weighting were respondent gender, age and housing situation. Additional
details on the survey administration and analysis can be found in Appendix D: Survey Methodology.
On many of the questions in the survey, respondents could answer, "don't know." The proportion of
respondents giving this reply is shown in the full set of responses included in Appendix A: Responses
to Survey Questions. However, for the most part, these responses have been removed from the analyses
presented in the body of the report. In other words, the tables and graphs display the responses from
respondents who had an opinion about a specific item. When a table for a question does not total to
exactly 100%, it is due to the customary practice of percentages being rounded to the nearest whole
number.
Report of Results (2009-07-13) Item # 3
Page 5
Attachment number 1 \nPage 8
Parks and Recreation Survey
July 2009
Community Priorities for Parks and Recreation
Purpose of Clearwater Parks and Recreation
A variety of purposes can be served by parks and recreation offerings. Those completing the survey
were asked to what extent they agreed or disagreed with a series of statements about possible
overarching goals for the City of Clearwater's Parks and Recreation Department. There was strong
agreement with most of the objectives presented (see Figure 1 on the next page), but the two
statements with the most support were "to provide positive activities for children and teens (age 19 and
younger)" and "to provide opportunities for residents to maintain and improve their physical health."
More than 90% of respondents at least "somewhat" agreed with these statements, and about two-thirds
"strongly" agreed.
The benefits of trails, paths and open spaces were also strongly promoted. Over half of respondents
strongly agreed with the statements that Clearwater Parks and Recreation should exist "to provide
green and natural spaces within the community with park lands and open space" and "to provide
greater mobility, with trails and paths for residents to use far exercise and for non-motorized
transportation."
Providing a beautiful community and a sense of place, providing opportunities for older adults,
enhancing the economic vitality of Clearwater and providing recreational opportunities for residents
who might not otherwise be able to participate in recreational activities (e.g., people with disabilities or
people with low incomes) also received high affirmation, with about 4 in 10 respondents "strongly"
agreeing with these purposes for parks and recreation offerings, and about 8 in 10 at least "somewhat
agreeing with these purposes.
Maintaining the community's image as a beach resort destination, providing cultural opportunities, and
strengthening the community's social fabric were positively viewed as purposes for Clearwater's parks
and recreation, but the support was less strong than for other purposes. Maintaining the community's
image as an athletic "sports town" destination was given the least support by respondents, although
over half at least "somewhat" agreed with this purpose.
After rating their agreement with the twelve purpose statements, respondents were asked to indicate
which two statements they felt were the most important. Figure 2 on page 8 displays the percent of
respondents indicating which statements they felt were the most important along side the percent of
respondents who had strongly agreed with each statement. In general, the rank arder was fairly similar,
although a few discrepancies were noted when respondents were only allowed to choose two
statements as the most important.
The three statements chosen most often as one of their top choices by respondents were "to provide
opportunities for residents to maintain and improve their physical health," "to provide positive
activities for children and teens (age 19 and younger)," and "to provide green and natural spaces within
the community with park lands and open space," each selected by more than 60% of respondents as
one of their two most important priorities.
Report of Results (2009-07-13) Item # 3
Page 6
Parks and Recreation Survey
Figure 1: Community Priorities for Recreation
To provide positive activities for children and teens (age 19
and younger)
To provide opportunities for residents to maintain and
improve their physical health
To provide green and natural spaces within the community
with park lands and open space
To provide greater mobility, with trails and paths for residents
to use for exercise and for non-motorized transportation
To promote a more beautiful community and a greater
"sense of place" for residents
To provide recreational, social and health strengthening
opportunities for older adults (age 60 and older)
To enhance the community's economic vitality by offering
special events that draw visitors from inside and outside the
community
To provide recreational opportunities to underserved
residents who might not otherwise be able to participate in
recreational activities
To maintain the community's image as a beach resort
destination
To provide greater cultural opportunities to increase our city's
livability, economic revitalization, education, and creating an
understanding of diverse populations
To provide opportunities for residents to make social
connections which strengthen the community's social fabric
To maintain the community's image as an athletic "sports
town" destination
Report of Results (2009-07-13)
Attachment number 1 \nPage 9
i%
%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■ Strongly Agree ❑ Somewhat Agree
July 2009
Page 7
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Parks and Recreation Survey
Figure 2: Highest Priorities for Recreation
To provide opportunities for residents to maintain and
improve their physical health
To provide positive activities for children and teens (age 19
and younger)
To provide green and natural spaces within the community
with park lands and open space
To promote a more beautiful community and a greater "sense
of place" for residents
To provide recreational opportunities to underserved
residents who might not otherwise be able to participate in
recreational activities
To enhance the community's economic vitality by offering
special events that draw visitors from inside and outside the
community
To maintain the community's image as a beach resort
destination
To provide greater mobility, with trails and paths for residents
to use for exercise and for non-motorized transportation
To provide greater cultural opportunities to increase our city's
livability, economic revitalization, education, and creating an
understanding of diverse populations
To provide recreational, social and health strengthening
opportunities for older adults (age 60 and older)
To provide opportunities for residents to make social
connections which strengthen the community's social fabric
To maintain the community's image as an athletic "sports
town" destination
Attachment number 1 \nPage 1�
July 2009
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■ Percent ranking as highest priority
� Percent "strongly agree"
Report of Results (2009-07-13) Item # 3
Page 8
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Attachment number 1 \nPage 1
Parks and Recreation Survey
July 2009
Resident Perspectives on Recreation Programs
In addition to providing feedback about the overarching purposes of parks and recreation, those
completing the survey were asked which population groups they thought should be given the highest
priority in terms of recreational programming. Teenagers were deemed an "essential" group to serve
by over half of survey respondents, with 85% considering them at least "very important." Children
aged 6 to 12 years, people with disabilities and families together as a group were the populations
considered the next most important, with over 70% of respondents feeling these groups were at least
very important to serve. About two-thirds of respondents considered recreational programs for senior
adults and adults very important. Pre-school children were given a lower importance rating than were
other groups. Very few respondents (17%) deemed non-residents an important group to consider when
planning recreational programs.
Beginner (58°/o) and intermediate level programming (57%) was considered somewhat more important
than was advanced or elite programming (41%).
Figure 3: Rating of Importance of Serving Various Population Groups
Teenagers 13 to 17 years old
Children 6 to 12 years old
People with disabilities
Families together as a group
Senior adults (60 years old or more)
Beginner levels
Ad u Its
Children 0 to 5 years old
Intermediate levels
Advanced or elite levels
Non-residents
�% 10% `Z�% 3�% 4�% �J�% 6�% 7�°/a 8�°/a 9�% 1��%
Percent of Respondents
■ Essential ❑Very Important
Report of Results (2009-07-13) Item # 3
Page 9
Attachment number 1 \nPage 1
Parks and Recreation Survey
July 2009
The importance of various types of recreational activities that should be programmed were rated by
those completing the questionnaire. Community events were considered "very important" or
"essential" by over 90°/o of respondents (see Figure 4 below). Wellness and fitness activities were also
given high priority, with 81 % rating them as "very important" or "essential." Also given high
importance ratings were sports teams and lessons (68°/o) and aquatics (60%). Other activities were
considered very important by less than 25% of respondents.
When asked to indicate which two activities they would give the highest priority, a similar pattern was
observed (see Figure 5 on the neXt page). Community events were chosen as a one of their �op two
choices by 56% of respondents, with 49% choosing wellness and fitness activities. Sports and aquatics
were chosen by over 30% of respondents.
Figure 4: Rating of Importance to Provide Various Types of Activities
Community events (e.g., Jazz Holiday, Turkey Trot, Fun N' Sun,
Clearwater Sea Blues Festival)
Wellness/fitness (e.g., weight training, aerobics, yoga, etc.)
Sports teams and lessons (e.g., softball, soccer, football, etc.)
Aquatics (e.g., lap swimming, water exercise classes, lessons,
etc. )
Performing arts (e.g., dance, drama, etc.)
Visual arts (e.g., pottery, painting, etc.)
Tennis
Golf
Gymnastics
%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■ Essential ❑ Very Important
Report of Results (2009-07-13) Item # 3
Page 10
Parks and Recreation Survey
Figure 5: Top Priorities for Various Types of Activities
Community events (e.g., Jazz Holiday, Turkey Trot, Fun N' Sun, 56%
Clearwater Sea Blues Festival) 38%
Wellness/fitness (e.g., weighttraining, aerobics, yoga, etc.)
Sports teams and lessons (e.g., softball, soccer, football, etc.)
Aquatics (e.g., lap swimming, water exercise classes, lessons,
etc. )
Performing arts (e.g., dance, drama, etc.)
Visual arts (e.g., pottery, painting, etc.)
Report of Results (2009-07-13)
49%
� 32%
� 36%
32%
I 31%
29%
Attachment number 1 \nPage 1
9%
� 14%
■ Percent ranking as highest priority
9% � Percent "essential"
� 12%
6%
Tennis
10%
Golf
Gymnastics
July 2009
4%
7%
3%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
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Page 11
Attachment number 1 \nPage 1�
Parks and Recreation Survey
July 2009
Resident Perspectives on Community Events
The City of Clearwater coordinates a number of community events. As noted above, these events are
deemed important by a large proportion of residents. The questionnaire asked about the importance
placed on some of the specific events sponsored by the Parks and Recreation Department. Five events
were considered "very important" or "essential" by over half of those completing the survey (see
Figure 6); they included downtown concerts, Jazz Holiday, the Turkey Trot, the Clearwater Fun N'
Sun Weekend and Clearwater Celebrates America. Ironman and the Clearwater Sea Blues Festival
were considered essential by just over 20% of respondents, and as at least very important by over 45%
of respondents. Receiving the lowest ratings, but still deemed at least very important by about 30% of
respondents, were Outback Beach Day, the Martin Luther King Day March, the Hispanic Heritage Fall
Concert Weelcend and the Make A Difference Fishing Tournament.
When asked to choose which three events they thought were most important, the three most commonly
selected were the downtown concerts, Jazz Holiday and the Clearwater Fun N' Sun Weekend, selected
by more than 40% of respondents each (see Figure 7 on the next page).
Figure 6: Rating of Importance of Various Community Events
Downtown Concerts
Jazz Holiday
Turkey Trot
Clearwater Fun N' Sun Festival Weekend
Clearwater Celebrates America
Ironman
Clearwater Sea Blues Festival
Outback Beach Day
Martin Luther King Day March
Hispanic Heritage Fall Concert Weekend
Make A Difference Fishing Tournament
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■Essential ❑Verylmportant
Report of Results (2009-07-13) Item # 3
Page 12
Parks and Recreation Survey
Downtown Concerts
Jazz Holiday
Clearwater Fun N' Sun Festival
Weekend
Turkey Trot
Clearwater Celebrates
America
Ironman
Clearwater Sea Blues Festival
Make A Difference Fishing
Tournament
Martin Luther King Day March
Outback Beach Day
Hispanic Heritage Fall Concert
Weekend
Report of Results (2009-07-13)
Attachment number 1 \nPage 1
July 2009
Figure 7: Top Priorities for Various Community Events
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
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Page 13
Attachment number 1 \nPage 1�
Parks and Recreation Survey
July 2009
Resident Perspectives on Parks
City parks serve a variety of roles in a community, and have different meaning to different people.
Various benefits provided by Clearwater's parlcs were presented to those completing the questionnaire;
the importance of each to the respondent household was rated.
The purposes deemed most important to respondents were to provide a place for children to play on
playground equipment (78% rated this as at least "very important, see Figure 8) and to provide visual
"green spaces" within the city (70%). Mare than 60% considered parks important for providing places
to walk or jog, providing open lawn and play spaces, providing places for rest and relaxation,
providing low-water perennial plantings, providing natural lands or wildlife habitat, and providing
developed spaces for field sports. Court sports and group gatherings were deemed at least very
important by over 50% of respondents. The two items considered least important were to provide a
place to exercise pets (40%) and to provide annual flower plantings (35%).
Figure 8: Rating of Importance of Park Purposes
Providing places for children to play on playground equipment
Providing visual "green spaces" within the city
Providing natural open lands or wildlife habitat within the city
Providing a place to walk orjog within the city
Providing open lawn/play space (for children or adults to play
their own games like tag, frisbee, croquet, etc.)
Providing a place for rest and relaxation
Providing low-water perennial (bloom year after year)
plantings
Providing developed spaces for field sports (e.g., soccer,
football, softball, baseball, lacrosse)
Providing opportunities for court sports (e.g., tennis,
basketball)
Providing places for group gatherings
Providing places to exercise pets
Providing annual flower plantings
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■ Essential ❑ Very Important
Report of Results (2009-07-13) Item # 3
Page 14
Parks and Recreation Survey
Attachment number 1 \nPage 1
July 2009
City staff and officials are often faced with coinpeting interests when planning parks and recreational
offerings with limited resources. Those participating in the survey were given a series of pairs of
statements from which they were to choose the one that best represented how they felt. The first pair of
statements dealt with the overarching philosophy of the parks and recreation department, and whether
it should be considered a human service (and therefore offer limited services funded primarily through
tax dollars) or whether it should be considered a business (and therefore offer more services funded
primarily through fees). There was great support for the human services model, which was chosen 17
to 3 over the business model choice (see Figure 9 on the next page).
Two-thirds of respondents felt that program offerings should be offered at many different levels from
beginner to very advanced, while a third felt they should be concentrated at the beginning and
intermediate levels. Nearly two-thirds of respondents thought the City should not replicate facilities
and programs that exist in the community even if they are requested by residents, while about a third
thought the city should provide the facilities and programs identified as needed by residents even if
they are provided by other agencies.
About 60% considered it more important to make facilities more available for drop-in use, while about
40% thought facilities should mostly be programmed with leagues and other pre-planned activities.
About 60% believed the recreational programs provided by the City should include some diverse
offerings while about 40% believed they should be more focused on popular sports and fitness.
When considering budget reductions, 6 in 10 respondents preferred that the City maintain all existing
facilities and programs while reducing levels of service, compared to 4 in 10 respondents who
preferred that the City eliminate some programs and facilities while keeping the remaining programs
and facilities at existing service levels.
A majority (58%) of respondents thought that the landscaping in public spaces should be "beautifully
maintained" in order to ensure a high quality of life, as opposed to landscaped in a way that requires
minimally maintenance.
Report of Results (2009-07-13)
Page 15
Parks and Recreation Survey
r=r
�
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Consider parks and recreation a human service that
contributes to the physical, emotional and social welfare of 85%
the whole community offering limitetl services fundetl
primarily through tax dollars
Parks antl recreation programs should be offered at many 66%
tlifferent skill levels, i.e. beginner through advanced
The Parks antl Recreation Department shoultl provitle
facilities antl programs that complement other community 63°/a
offerings but not tluplicate them (even if the tluplicatetl city
programs are less expensive)
When considering potential budget reductions, the Parks
and Recreation Department should maintain all existing
programs and facilities but at a lower level of service
Figure 9: Trade-Off Preferences
Consider parks and recreation a business that serves
15% people who can afford to pay for the services through user
fees.
34% Parks antl recreation programs should be offeretl at the
beginner and intermediate levels
The Parks antl Recreation Department should provide
370�o facilities and programs that are requestetl by resitlents,
regartlless of whether they are provided by other agencies
in our community
When considering potential budget retluctions, the Parks
60°/a 40% and Recreation Department should eliminate some
programs antl facilities, but keep the remaining programs
and facilities at current levels of service
Parks antl recreation facilities should be mostly available
for public drop-in use with some active programming likely 59%
earning lesser revenues
Parks and recreation program offerings should offer some
popular sports and fitness activities, but also include 59a�Q
tliverse opportunities like arts antl crafts, and classes (e.g.
cooking, tai chi, etc.) that may not serve so many
Lantlscaping in public spaces (e.g. parks, metlians, street
right-of-ways) should be beautifully maintainetl in our 58°/a
community to ensure our high quality of life
Parks and recreation facilities shoultl be mostly
41 % Programmetl with leagues and other pre-planned activities
or events, with some drop in use, likely earning greater
revenue
Parks and recreation facilities should focus mostly on
41 % popular sports and fitness (e.g. aerobics, yoga, softball,
soccer, basketball, etc.) because those serve the most
number of people
42% Landscaping in public spaces (e.g. parks, medians, street
right-of-ways) should require minimal or no maintenance
July 2009
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Report of Results (2009-07-13) �
Page 16
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Attachment number 1 \nPage 1
Parks and Recreation Survey
July 2009
Residents' Use and Importance Ratings of Recreational Facilities and
Programs
The survey was used to assess resident use of a variety of parks and recreation offerings. For each
activity or facility, respondents indicated whether, in the last year, they or anyone in their household
had participated in the activity at a City of Clearwater park or facility, or at another facility. Figure 10
(on the next two pages) displays the proportion of respondents whose households had participated in
the activity in the previous year.
After indicating their participation in the various activities, respondents evaluated the importance of
offering each to the community through the City of Clearwater's Parks and Recreation Department.
These ratings are displayed in Figure 11 on page 20.
There were five activities in which a majority of respondent households had participated in at a City of
Clearwater park or facility in the past year. These were: walking, running or jogging in a park or nature
park; swimming, fishing, relaxing or having a social event at a beach; relaxing in a park, using the
Pinellas or Ream Wilson Trail; and attending an event at a Ruth Eckerd Hall.
In general, the participation levels for the various activities mirrored the importance ratings. The five
areas given the highest importance ratings were also the sites of the most popular activities.
There were a few notable exceptions; while a relatively smaller percent of respondents had participated
in children or teen activities, these were given somewhat higher relative importance ratings.
Report of Results (2009-07-13) Item # 3
Page 17
Parks and Recreation Survey
Figure 10: Participation in Parks and Recreation Activities
Walked, ran or jogged in a park or nature park
Swam, fished, relaxed or had a social event at a beach
Relaxed (e.g., read a book, picnicked, played games or catch
on the grass) in a park 37%
Used the Pinellas or Ream Wilson Trail
Attended an event at a Ruth Eckerd Hall
Participated in a community event
Used a group shelter or picnic area (for group event)
Played at a playground
Exercised a pet(s) in a park or nature park
Went motorized boating at a marina
Swam, fished, relaxed or had a social event at a reservoir or
lake
Dropped-in for exercise (weights, exercise machines, etc.)
Participated in an adult exercise, fitness or wellness program
Participated in a fitness class (e.g., yoga, aerobics, pilates,
weighttraining, etc.)
Used an outdoor swimming pool for "open swim" (drop-in)
Used an outdoor swimming pool for swim lessons or water
exercise classes
Played golf or took golf lessons
Played field sports (e.g., soccer, football, rugby, field hockey,
lacrosse, Ultimate Frisbee)
Report of Results (2009-07-13)
25%
71%
54%
_ 67%
52%
� 60%
I 54%
53%
! f:i'7�:
Attachment number 1 \nPage 2�
July 2009
� 46%
34%
� 40%
27%
35%
31%
34%
25%
30%
36%
�28o�o ■ Done at a City of
30% Clearwater park or facility
❑ Done somewhere else
, 27°/a
22%
�%
32%
25%
33%
L25%
� 27%
L25%
� 28%
22% �
�% �
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% �
U
Percent of Respondents �
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Page 18
Parks and Recreation Survey
Figure 10: Participation in Parks and Recreation Activities (continued)
Played tennis or took tennis lessons 20 %
18 /o
Used an indoor swimming pool for swim lessons or water 20%
exercise classes 13%
Used an indoor swimming pool for "open swim" (drop-in) 1g%
n n ni
Participated in a nature program
Played court sports or took lessons (e.g., basketball,
volleyball)
Went non-motorized boating at a marina
Participated in a children's (age 0-12) sports program or team
Participated in an adult arts or recreation program
Participated in children's (age 0-12) arts or recreation
program
Participated in an adult sports program or team
Played softball
Participated in senior exercise, fitness or wellness program
Participated in a youth (age 13-19) sports program or team
Participated in a youth (age 13-19) arts or recreation program
Played baseball
Used a skate park
Participated in a senior arts or recreation program
Participated in a therapeutic recreation program
Played shuffleboard
Report of Results (2009-07-13)
18%
17%
� 15%
15%
� 14%
10%
� 14%
14%
� 14%
14%
� 13%
13%
� 13%
11%
I 12%
11%
I 12%
%
I 12%
11%
11%
Attachment number 1 \nPage 2
■ Done at a City of Clearwater
park or facility
❑ Done somewhere else
July 2009
10%
11%
8%
7%
7%
8%
6% °
�
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% �
U
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Item # 3 �
Page 19
Parks and Recreation Survey
Attachment number 1 \nPage 2
July 2009
Figure 11: Rating of Importance of Various Activities and Facilities
Parks and nature parks
Beach facilities for swimming and recreation
Ruth Eckerd Hall
The Pinellas or Ream Wilson Trail
Playgrounds
Community events
Youth (age 13-19) sports programs or teams
Beach facilities for boating (Marina)
Youth (age 13-19) arts or recreation programs
Children's (age 0-12) sports programs or teams
A group shelter or picnic area (for group event)
Children's (age 0-12) arts or recreation programs
Outdoor swimming pools
Adult exercise, fitness or wellness programs
Exercise facilities (weights, exercise machines, etc.)
Places to exercise pet(s) in a park or nature park
Senior exercise, fitness or wellness programs
Senior arts or recreation programs
Fitness classes (e.g., yoga, aerobics, pilates, weight training,
etc. )
Indoor swimming pool
Nature programs
Baseball and softball fields
Field sports fields (e.g., soccer, football, rugby, field hockey,
lacrosse, Ultimate Frisbee)
Adult arts or recreation programs
Adult sports programs or teams
Golf courses
Therapeutic recreation programs
Tennis courts and complexes
Gymnasiums for court sports (e.g., basketball, volleyball)
A skate park
Shuffleboard courts
Report of Results (2009-07-13)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■ Essential ❑Very Important
Page 20
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Parks and Recreation Survey
Attachment number 1 \nPage 2
July 2009
Residents' Perspectives on
and Recreation
Funding Options for Parks
Support for or Opposition to Funding Options
Several question sets were included on the questionnaire to determine the community's support for or
opposition to a variety of funding options for parks and recreation offerings by the City. Tax increases
were opposed by a majority of those completing the survey. Only about 39% would "somewhat" or
"strongly" support a sales tax increase, and even fewer (22%) would support a property tax increase
(see Figure 12 below).
A large majority of respondents did support the idea of the City partnering with other organizations,
either through reciprocal agreements with other jurisdictions to use recreational facilities at resident
rates, or with other private, nonprofit or public organizations to develop joint use parks or facilities.
Respondents also supported the pursuit of grants and gifts, although they may require matching funds
from the City. About half supported, while the other half opposed, use of general funds for parks and
recreation, although this might mean reductions in funding for other City services.
Figure 12: Resident Support for Various Funding Options
Partnering with other municipalities, school districts or non-
profits to develop joint use parks or facilities
Partnering with private organizations to develop parks or
recreational facilities
Grants and gifts, which may require matching funds from the
City on a portion of the monies received
Entering into reciprocal agreements with other municipalities
to allow residents of each jurisdiction to use recreational
facilities at resident rates
Sales tax increase
Use of City general revenue funds, although it may mean
reducing funding for other services
Propertytax increase
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■ Strongly Support ❑ Somewhat Support
Report of Results (2009-07-13) Item # 3
Page 21
Attachment number 1 \nPage 2�
Parks and Recreation Survey
July 2009
Several other funding strategies were also presented to respondents through the survey. Many of them
were at least somewhat supported by more than two-thirds of respondents. However, only about half
agreed that "recreation programs must pay for themselves through user fees."
There was strongly agreement that individuals living outside the city to pay higher fees than residents
for city offerings, with 60% "strongly" agreeing with this idea and 84% at least "somewhat" agreeing.
Over 85% respondents "strongly" or "somewhat" agreed that the City of Clearwater should seek
grants, donations and taxes to supplement parks and recreation funding for the operating costs of
recreation programs and for facilities' operation. Most respondents (73%) also supported the idea that
fees from profitable or popular programs could be used to subsidize less proiitable programs.
Figure 13: Agreement with Funding Strategies
Individuals living outside Clearwater should pay higher fees
for participating in recreation programs
The City should supplement the costs of operating recreation
programs by using different revenue sources, such as grants,
donations, and taxes
The City should supplement the costs of operating facilities by
using different revenue sources, such as grants, donations,
and taxes
Profitable or popular programs (such as sports leagues and
swimming lessons) can help pay for less profitable programs
(such as therapeutic, senior and youth programs)
Recreation programs must pay for themselves through user
fees
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■ Strongly Agree ❑ Somewhat Agree
Report of Results (2009-07-13) Item # 3
Page 22
Attachment number 1 \nPage 2
Parks and Recreation Survey
July 2009
Interestingly, while a similar proportion of respondents said that they at least "somewhat" agreed with
the idea of recreation programs paying for themselves through user fees than disagreed with this idea,
when asked what proportion of funding for the operating costs of facilities and programs should come
through taxes versus fees, most of those completing the survey felt that taxes should pay for the
majority of the operating costs of facilities and programs. However, very few respondents (7%) felt
that taxes should pay for 100% of the operating costs. Likewise, very few respondents (6%) thought
that fees should be the sole source of funding for operating costs.
Figure 14: Resident Opinion on Taxes versus Fees to Fund Operating Costs
100% through taxes
7%
Feesi
shou
majority
taxes sF
remai
Taxes should pay
the majority of costs
and fees from users
the remaining costs
59%
�
° 100% through fees
6%
Report of Results (2009-07-13) Item # 3
Page 23
Attachment number 1 \nPage 2�
Parks and Recreation Survey
July 2009
Preferences for Options to Reduce the Parks and Recreation Budget
A section of the questionnaire informed recipients that the City of Clearwater, due to global economics
and the passage of Amendment 1 to lower property taxes in the State of Florida, is facing tough
economic challenges and will have to make difficult budget decisions. A set of options for reducing the
Parks and Recreation budget were presented, for which survey respondents indicated their level of
support for or opposition to each. They were then asked to indicate what their top two choices would
be for budget reductions.
Of the 11 budget reduction options rated by those completing the questionnaire, five were at least
somewhat supported by a majority of respondents (see Figure 15). These included eliminating some
community events, reducing landscape maintenance, reducing cultural programs, eliminating some
athletic fields, reducing the operating hours of recreational facilities. These options were the ones most
likely to be chosen by respondents as one of the two choices they would make if they had to choose to
budget reduction options (see Figure 16 on the next page).
Reducing athletic field maintenance was supported by about half of respondents, with about half
opposing this reduction. The options opposed by a majority of respondents included allowing other
entities to operate city facilities, closing one of the recreational facilities, reducing programs that serve
senior adults, reducing park maintenance and reducing beach maintenance.
Figure 15: Support for Options to Reduce the Parks and Recreation Budget
Eliminating some community events
Reducing landscape maintenance in areas such as medians
Reducing cultural programs
Eliminating some athletic fields
Reducing operating hours of recreational facilities
Allow other entities to operate city facilities even if the
programs are more expensive
Reducing athletic fields maintenance
Closing a recreational facility
Reducing programs that serve senior adults
Reducing park maintenance
Reducing beach maintenance
41% I 65%
36% 60%
38% 57%
40% I58%
46% 63%
30% 44%
41% I 51%
27% 37%
25% 35%
32°/� 38%
26% 31%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
■ Strongly Support ❑ Somewhat Support
Report of Results (2009-07-13) Item # 3
Page 24
Attachment number 1 \nPage 2
Parks and Recreation Survey
Figure 16: Top Choices for Reducingthe Parks and Recreation Budget
34%
Eliminating some community events 24%
Reducing landscape maintenance in areas such as medians 27%
24%
Reducing operating hours of recreational facilities 26%
17%
25%
Reducing cultural programs 1g%
Eliminating some athletic fields 23%
18%
Allow other entities to operate city facilities even if the 21%
programs are more expensive 14%
Closing a recreational facility 11% ■ Percent choosing as top choice for
10% reduction
Reducing programs that serve senior adults 10% � Percent "strongly support"
10%
Reducing beach maintenance 10%
5%
8%
Reducing athletic fields maintenance 10%
Reducin 7%
g park maintenance 60�0
Report of Results (2009-07-13)
July 2009
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Percent of Respondents
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Page 25
Parks and Recreation Survey
APPENDIX A: RESPONSES TO SuRVEY QuESTIONS
The following pages contain a complete set of responses to each question on the survey.
Question #1
Cities offer recreation facilities and programs
to their residents for a variety of reasons and
purposes. Please indicate the e�ent to which
you agree or disagree that the City of
Clearwater should offer recreation facilities
and programs to its residents for each of the
following purposes.
To provide opportunities for residents to
maintain and improve their physical health
To provide opportunities for residents to make
social connections which strengthen the
community's social fabric
To enhance the community's economic vitality
by offering special events that draw visitors
from inside and outside the community
To provide recreational opportunities to
underserved residents who might not
otherwise be able to participate in
recreational activities (e.g., people with
disabilities or people with low incomes)
To provide positive activities for children and
teens (age 19 and younger)
To provide recreational, social and health
strengthening opportunities for older adults
(age 60 and older)
To promote a more beautiful community and a
greater "sense of place" for residents
To provide greater cultural opportunities to
increase our city's livability, stimulating
economic revitalization, strengthening
education, and creating an understanding of
diverse populations
To provide greater mobility, with trails and
paths for residents to use for exercise and for
non-motorized transportation
To provide green and natural spaces within
the community with park lands and open
space
To maintain the community's image as an
athletic "sports town" destination
To maintain the community's image as a
beach resort destination
Report of Results (2009-07-13)
a�
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c�'n c°n v°� c�'n r°
66% 27% 4% 3% 100%
32% 49% 15% 4% 100%
43% 39% 15% 3% 100%
43% 37% 16% 5% 100%
69% 26% 2% 3% 100%
47% 40% 9% 4°/a 100%
49% 35% 11% 5% 100%
37% 44°/a 14% 6% 100%
51% 34% 9% 6% 100%
63% 26% 8% 3% 100%
21% 36% 30% 13% 100%
40% 35% 20% 6% 100%
Attachment number 1 \nPage 2
July 2009
Most
Important
(check TWO
only)
46%
9%
13%
14%
35%
9%
14%
10%
11%
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Page 26
Parks and Recreation Survey
Please rate how important you think it is
for the City to provide recreation
programs for each of the population
groups below.
Children 0 to 5 years old
Children 6 to 12 years old
Teenagers 13 to 17 years old
Adults
Senior adults (60 years old or more)
Families together as a group
People with disabilities
Non-residents
Beginner levels
Intermediate levels
Advanced or elite levels
Question #2
Essential
21%
39%
50%
23%
26%
28%
29%
6%
22%
18%
13%
Very
Important
27%
37%
32%
43%
41°/a
41%
42%
11%
31%
34%
25%
Somewhat
Important
34%
17%
12%
26%
26%
22%
21%
42%
28%
31%
34%
Question #3a
The city of Clearwater is determining important guiding principles for future parks
and recreation programming. Recognizing that all the statements may reflect
values that are important to you, from each pair of statements below, please
indicate which ONE of the two statements you believe is more important for
Clearwater.
I consider parks and recreation ...
A human service that contributes to the physical, emotional and social welfare of
the whole community offering limited s
A business that serves people who can afford to pay for the services through user
fees
Tota I
Question #3b
The city of Clearwater is determining important guiding principles for future parks
and recreation programming. Recognizing that all the statements may reflect
values that are important to you, from each pair of statements below, please
indicate which ONE of the two statements you believe is more important for
Clearwater.
Parks and recreation programs should be offered ...
At many different skill levels, i.e. beginner through advanced.
At the beginner and intermediate levels
Tota I
Report of Results (2009-07-13)
NotAtAll
Important
13%
4%
3%
5%
5%
7%
5%
36%
11%
8%
18%
Attachment number 1 \nPage 2
Don't
Know
5%
3%
3%
2%
2%
2%
2%
3%
9%
9%
9%
July 2009
Tota I
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Percent of Respondents
85%
15%
100%
Percent of Respondents
66%
34%
100%
Page 2 7
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Parks and Recreation Survey
Question #3c
Attachment number 1 \nPage 3�
July 2009
The city of Clearwater is determining important guiding principles for future parks
and recreation programming. Recognizing that all the statements may reflect
values that are important to you, from each pair of statements below, please
indicate which ONE of the two statements you believe is more important for
Clearwater.
Parks and recreation facilities should be mostly ... Percent of Respondents
Programmed with leagues and other pre-planned activities or events, with some
drop in use, likely earning greater revenue
Available for public drop-in use with some active programming likely earning lesser
reve n u es
41%
59%
Tota I 100%
Question #3d
The city of Clearwater is determining important guiding principles for future parks
and recreation programming. Recognizing that all the statements may reflect
values that are important to you, from each pair of statements below, please
indicate which ONE of the two statements you believe is more important for
Clearwater.
Parks and recreation program offerings should ... Percent of Respondents
Focus mostly on popular sports and fitness (e.g. aerobics, yoga, softball, soccer,
basketball, etc.) because those serve the most number of people
Offer some popular sports and fitness activities, but also include diverse
opportunities like arts and crafts, and classes (e.g. cooking, tai chi, etc.) that may
not serve so many
Tota I
Question #3e
The city of Clearwater is determining important guiding principles for future parks
and recreation programming. Recognizing that all the statements may reflect
values that are important to you, from each pair of statements below, please
indicate which ONE of the two statements you believe is more important for
Clearwater.
The Parks and Recreation Department should provide facilities and programs
that...
Complement other community offerings but not duplicate them (even if the
duplicated city programs are less expensive)
Are requested by residents, regardless of whether they are provided by other
agencies in our community
Tota I
Report of Results (2009-07-13)
41%
59%
100%
Percent of Respondents
63%
37%
100%
Page 28
Parks and Recreation Survey
Question #3f
The city of Clearwater is determining important guiding principles for future parks
and recreation programming. Recognizing that all the statements may reflect
values that are important to you, from each pair of statements below, please
indicate which ONE of the two statements you believe is more important for
Clearwater.
When considering potential budget reductions, the Parks and Recreation
Department should . . .
Maintain all existing programs and facilities but at a lower level of service
Eliminate some programs and facilities, but keep the remaining programs and
facilities at current levels of service
Tota I
Attachment number 1 \nPage 3
July 2009
Percent of Respondents
60%
40%
100%
Question #3g
The city of Clearwater is determining important guiding principles for future parks
and recreation programming. Recognizing that all the statements may reflect
values that are important to you, from each pair of statements below, please
indicate which ONE of the two statements you believe is more important for
Clearwater.
Landscaping in public spaces
(e.g. parks, medians, street right-of-ways) should be ... Percent of Respondents
Beautifully maintained in our community to ensure our high quality of life 58%
Require minimal or no maintenance 42%
Tota I 100%
Please rate how important to
the community, if at all, it is that
the City of Clearwater Parks and
Recreation Department provide
the following activities.
Wellness/fitness (e.g., weight
training, aerobics, yoga, etc.)
Visual arts (e.g., pottery,
painting, etc.)
Performing arts (e.g., dance,
drama, etc.)
Community events (e.g., Jazz
Holiday, Turkey Trot, Fun N'
Sun, Clearwater Sea Blues
Festiva I )
Sports teams and lessons (e.g.,
softball, soccer, football, etc.)
Golf
Gymnastics
Aquatics (e.g., lap swimming,
water exercise classes, lessons,
etc. )
Tennis
Report of Results (2009-07-13)
uestion #4
Very Somewhat Not At All
Essential Important Important Important Total
32% 35°/a
12% 25%
14% 27%
38% 34%
32% 39%
7% 25%
8% 27%
29% 39%
10% 33%
25% 7% 100%
43% 20% 100%
42% 17% 100%
23%
21%
43%
47%
27%
44%
5% 100%
7% 100%
26% 100%
18% 100%
6% 100%
12% 100%
Most
I m porta nt
(check TWO
only)
49%
9%
9%
56% �
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36% �
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Item # 3 �
Page 29
Parks and Recreation Survey
Question #5
Attachment number 1 \nPage 3
July 2009
City parks serve various purposes within a
community, some of which are listed
below. Please rate how important, if at all,
each purpose is to you and your Very Somewhat Not At All Don't
household. Essential Important Important Important Know Total
Providing visual "green spaces" within the
city 35% 35% 23% 6% 1% 100%
Providing a place for rest and relaxation 29°/o 37% 27% 7% 1°/o 100%
Providing developed spaces for field
sports (e.g., soccer, football, softball,
baseball, lacrosse) 25% 37% 26% 11% 1% 100%
Providing open lawn/play space (for
children or adults to play their own games
like tag, frisbee, croquet, etc.) 31% 38% 22% 7% 1% 100%
Providing opportunities for court sports
(e.g., tennis, basketball) 21% 36% 33% 9% 1% 100%
Providing places for group gatherings 19% 39% 33% 9% 1% 100%
Providing places for children to play on
playground equipment 40% 38% 15% 6% 1% 100%
Providing places to exercise pets 17% 23% 34°/o 24% 2% 100%
Providing a place to walk orjog within the
city 31% 38% 22% 7% 1% 100%
Providing natural open lands or wildlife
habitat within the city 33% 26% 27% 11% 2% 100%
Providing annual flower plantings 12% 23% 36% 28% 1% 100%
Providing low-water perennial (bloom year
after year) plantings 27% 33% 28% 10% 3% 100%
Report of Results (2009-07-13)
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Page 30
Parks and Recreation Survey
Please rate how important
to the community, if at all, it
is that the City of
Clearwater Parks and
Recreation Department
provide the following
community events.
Clearwater Celebrates
America
Clearwater Fun N' Sun
Festival Weekend
Clearwater Sea Blues
Festiva I
Downtown Concerts
Hispanic Heritage Fall
Concert Weekend
Ironman
Jazz Holiday
Make A Difference Fishing
Tournament
Martin Luther King Day
March
Outback Beach Day
Turkey Trot
Report of Results (2009-07-13)
Question #6
� � �
Very Somewhat Not At All
Essential Important Important Important Total
24% 30% 29%
25% 38% 28%
18% 29% 37%
28% 32% 31%
9°/a 20% 40%
22% 24% 32%
28% 32% 30%
8% 22% 41%
9% 21% 36%
13% 19% 45%
26% 29% 30%
17% 100%
10% 100%
16% 100%
9% 100%
31°/a 100%
22% 100%
11°/a 100%
28°/a 100%
34% 100%
22% 100%
15% 100%
Attachment number 1 \nPage 3
July 2009
Most Important
(check up to
THREE)
33%
42%
17%
45%
6°/a
28%
42%
10%
9%
8%
36%
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Page 31
Parks and Recreation Survey
Question #7: Done at a City of Clearwater park or facility
Please indicate whether you or anyone in your household has done Done at a City
any of these activities in the past 12 months at a City of Clearwater of Clearwater
park or facility, or at another park or facility (either a private facility or park or
one belonging to another jurisdiction). facility
Used the Pinellas or Ream Wilson Trail 54%
Walked, ran orjogged in a park or nature park 71%
Exercised a pet(s) in a park or nature park 35%
Relaxed (e.g., read a book, picnicked, played games or catch on the
grass) in a park 60%
Used a group shelter or picnic area (for group event) 46%
Used a skate park 10%
Played at a playground 40%
Participated in a nature program 18%
Played baseball 11%
Played softball 13%
Played field sports (e.g., soccer, football, rugby, field hockey, lacrosse,
Ultimate Frisbee) 22%
Played tennis or took tennis lessons 21%
Played court sports or took lessons (e.g., basketball, volleyball) 17%
Played golf or took golf lessons 25%
Played shuffleboard 6%
Used an outdoor swimming pool for swim lessons or water exercise
classes 25%
Used an outdoor swimming pool for "open swim" (drop-in) 25%
Used an indoor swimming pool for swim lessons or water exercise
classes 20%
Used an indoor swimming pool for "open swim" (drop-in) 18%
Swam, fished, relaxed or had a social event at a reservoir or lake 30%
Swam, fished, relaxed or had a social event at a beach 67%
Went motorized boating at a marina � 34%
Went non-motorized boating at a marina 15%
Participated in a fitness class (e.g., yoga, aerobics, pilates, weight
training, etc.) 26%
"Dropped-in" for exercise (weights, exercise machines, etc.) 28%
Participated in children's (age 0-12) arts or recreation program 14%
Participated in a youth (age 13-19) arts or recreation program 12%
Participated in an adult arts or recreation program 14%
Participated in a senior arts or recreation program 8%
Participated in a children's (age 0-12) sports program or team 14%
Participated in a youth (age 13-19) sports program orteam 12%
Participated in an adult sports program or team 13%
Participated in an adult exercise, fitness or wellness program 27%
Participated in senior exercise, fitness or wellness program 12%
Participated in a therapeutic recreation program 7%
Participated in a community event 48%
Attended an event at a Ruth Eckerd Hall 53%
Done
somewhere
else
54%
31%
37°/a
34%
11%
27%
13%
9°/a
11%
Attachment number 1 \nPage 3�
July 2009
Done
either
place
54%
75%
40%
63%
52%
13%
43%
21%
13%
15%
19% 24%
18% 25%
13% 20%
28% 31%
8% 9%
27% 32%
33% 36%
13%
14%
36%
52%
25%
15%
32%
30%
14%
11%
14%
7%
10%
8%
13%
22%
11%
8%
31%
25%
23%
22%
39%
70%
37%
19%
38%
39%
18%
15%
18%
11%
16%
15%
18%
33%
16%
9%
51%
55%
Report of Results (2009-07-13) Item # 3
Page 32
Parks and Recreation Survey
Question #8
How important, if at all, do you believe it is that the City of Clearwater
offer each of the following activities or facilities to the community?
The Pinellas or Ream Wilson Trail
Parks and nature parks
Places to exercise pet(s) in a park or nature park
A group shelter or picnic area (for group event)
A skate park
Playgrounds
Nature programs
Baseball and softball fields
Field sports fields (e.g., soccer, football, rugby, field hockey, lacrosse,
Ultimate Frisbee)
Tennis courts and complexes
Gymnasiums for court sports (e.g., basketball, volleyball)
Golf courses
Shuffleboard courts
Outdoor swimming pools
Indoor swimming pool
Beach facilities for swimming and recreation
Beach facilities for boating (Marina)
Fitness classes (e.g., yoga, aerobics, pilates, weight training, etc.)
Exercise facilities (weights, exercise machines, etc.)
Children's (age 0-12) arts or recreation programs
Youth (age 13-19) arts or recreation programs
Adult arts or recreation programs
Senior arts or recreation programs
Children's (age 0-12) sports programs or teams
Youth (age 13-19) sports programs or teams
Adult sports programs or teams
Adult exercise, fitness or wellness programs
Senior exercise, fitness or wellness programs
Therapeutic recreation programs
Community events
Ruth Eckerd Hall
m
�
c
a�
�
w
44%
55%
25%
32%
9%
41%
21%
20%
20%
15%
15%
17%
6%
28%
23%
54%
36%
22%
27%
30%
34%
18%
22%
33%
36%
17%
27%
24%
16%
37%
46%
Attachment number 1 \nPage 3
� o
� � � � � Y
3
�a �a aOa c
> � c°� � z° � o°
32%
31°/a
27%
38%
18%
40%
32%
46%
43°/a
44%
39%
26%
19%
34°/a
29%
27%
28%
35%
33%
34%
33%
37%
36°/a
34%
33%
32%
36%
39%
32%
38%
25%
18%
12%
30%
24%
43%
14%
35%
25%
25%
30%
31%
30%
44%
26%
28%
12%
24%
31%
26%
24%
22%
32%
31%
23%
21%
36%
26%
27%
36%
18%
21%
4%
1%
17%
5%
25%
3%
9%
8%
10%
10%
13%
24%
28%
11%
17%
6%
9%
10%
11%
9%
7%
11%
9%
7%
6%
12%
9%
8%
13%
6%
6%
2%
1%
2%
1%
5%
1%
2%
1%
2%
1%
2%
3%
3%
2%
2%
1%
2%
3%
3%
3%
3%
2%
3%
3%
3%
3%
2%
2%
3%
1%
2%
July 2009
Total
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
Report of Results (2009-07-13) Item # 3
Page 33
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Parks and Recreation Survey
Question #9
Please indicate which of the following statements best represents how you feel the
cost for operating recreation facilities and offering recreational programs should be
paid.
100% through taxes
Taxes should pay the majority of costs and fees from users the remaining costs
100% through fees
Fees from users should pay the majority of costs and taxes should pay the remaining
Costs
Tota I
Question #10
Attachment number 1 \nPage 3�
July 2009
Percent of Respondents
7%
59%
6%
28%
100%
The City of Clearwater is exploring ways to
fund parks and recreation in the future.
Please indicate the e�ent to which you
agree or disagree with each of the Strongly Somewhat Somewhat Strongly Don't
following funding options. Agree Agree Disagree Disagree know Total
Recreation programs must pay for
themselves through user fees 20% 33% 23% 23% 1% 100%
Profitable or popular programs (such as
sports leagues and swimming lessons) can
help pay for less profitable programs (such
as therapeutic, senior and youth
progYams) 30% 43% 14% 11% 1% 100%
The City should supplement the costs of
operating recreation programs by using
different revenue sources, such as grants,
donations, and taxes 42% 42% 7% 6% 3% 100%
The City should supplement the costs of
operating facilities by using different
revenue sources, such as grants,
donations, and taxes 41% 46% 7% 5% 2% 100%
Individuals living outside Clearwater
should pay higher fees for participating in
recreation programs 60% 24% 10% 6% 0% 100%
Report of Results (2009-07-13) Item # 3
Page 34
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Parks and Recreation Survey
The City of Clearwater, due to global
economics and the passage of
Amendment 1 to lower property taxes in
the State of Florida, like the rest of the
nation, is facing tough economic
challenges and will have to make
difficult budget decisions. Please
indicate your level of support for or
opposition to each of the following
options for reducing the Parks and
Recreation budget. Then indicate which
two options you would most support, if
budget cuts were necessary.
Reducing beach maintenance
Reducing park maintenance
Reducing athletic fields maintenance
Eliminating some athletic fields
Reducing operating hours of
recreational facilities
Closing a recreational facility
Eliminating some community events
Reducing programs that serve senior
adults
Reducing cultural programs
Reducing landscape maintenance in
areas such as medians
Allow other entities to operate city
facilities even if the programs are more
expensive
Report of Results (2009-07-13)
Question #11
Strongly Somewhat Somewhat Strongly
Support Support Oppose Oppose Total
5%
6%
10%
18%
17%
10%
24%
10%
19%
24%
14%
26%
32%
41%
40%
46%
27%
41%
25%
38%
36%
30%
27%
32%
32%
26%
22%
29%
22%
39%
29%
23%
24%
41% 100%
30% 100%
17% 100%
16% 100%
14% 100%
34% 100%
13% 100%
26% 100%
14% 100%
17% 100%
33% 100% I
Attachment number 1 \nPage 3
July 2009
Top Choices
for
Reductions
(check TWO
only)
10%
7%
8%
23%
26%
11%
34%
10%
25%
27%
21%
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Page 35
Parks and Recreation Survey
Please indicate your level of support for or
opposition to the following sources of
funding to help develop parks and
recreation facilities and programs in
Clearwater, including the costs of land
acquisition, building improvements and
ongoing maintenance
Sales tax increase
Property tax increase
Use of City general revenue funds, although
it may mean reducing funding for other
services
Grants and gifts, which may require
matching funds from the City on a portion of
the monies received
Partneringwith other municipalities, school
districts or non-profits to develop joint use
parks or facilities
Partnering with private organizations to
develop parks or recreational facilities
Entering into reciprocal agreements with
other municipalities to allow residents of
each jurisdiction to use recreational facilities
at resident rates
Attachment number 1 \nPage 3
July 2009
Question #12
Strongly Somewhat Somewhat Strongly Don't
Support Support Oppose Oppose Know Total
11% 27% 19% 41°/a 2% 100%
7% 15% 23% 52% 3% 100%
8% 38%
32% 45%
46% 39%
39% 37%
31% 37%
Question #13
How many years have you lived in the Clearwater area?
less than 5 years
5 to 9 years
10 to 14 years
15 to 19 years
20 or more years
Total
Question #13
How many years have you lived in the Clearwater area?
How many years have you lived in the Clearwater area?
Report of Results (2009-07-13)
32% 14% 9% 100%
8% 6% 10% 100%
5%
10%
4% 6% 100%
7% 6% 100%
15% 9% 9% 100%
Percent of Respondents
17%
16%
15%
11%
42%
100%
Mean Std. Dev.
18.5 14.4
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Page 36
Parks and Recreation Survey
Question #14
What is your gender?
Female
Male
Tota I
Attachment number 1 \nPage 3
July 2009
Percent of Respondents
53%
47%
100%
Question #15
Which of the following best describes your age? Percent of Respondents
18-24 3%
25-34 21%
35 - 44 10%
45 - 54 22%
55 - 64 17%
65 years or older 28%
Tota I 100%
Question #16
About how much was your household's total income before taxes in 2008? (Please
include in your total income money from all sources for all persons living in your
household.) Percent of Respondents
Less than $24,999 21%
$25,000 to $50,000 31%
$50,000 to $99,999 26%
$100,000 or more 21%
Tota I 100%
Question #17
Counting yourself how many people live in your household?
Counting yourself how many people live in your household?
Questions #18 through #21
Presence of Children and Older Adults in the Household
Do any children under age 6 live in your household?
Do any children ages 6 to 12 live in your household?
Do any teenagers ages 13 to 17 live in your household?
Are you or any other members of your household aged 65 or older?
Report of Results (2009-07-13)
Yes
10%
10%
9%
31%
Mean Std. Dev.
2.1 1.2
No
90%
90%
91%
69%
Tota I
100%
100%
100%
100%
Page 3 7
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Attachment number 1 \nPage 4�
Parks and Recreation Survey
July 2009
APPENDIX B: RESPONSES TO SELECTED SIIRVEY
QuEST10NS BY GEOGRAPHIC AREA
The table below displays the percent of respondents in each zip code. The remaining tables in this
appendix present selected survey results by zip code.
Percent of Respondents by Zip code
Zip code Percent of Respondents
33755 20%
33756 10%
33759 13%
33761 15%
33763 5%
33764 10%
33765 13%
33767 15%
Total 100%
Report of Results (2009-07-13) Item # 3
Page 38
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Parks and Recreation Survey
Question #1 by Geographic Area
Cities offer recreation facilities and programs to
their residents for a variety of reasons and
purposes. Please indicate the e�ent to which you
agree or disagree that the City of Clearwater � � �
should offer recreation facilities and programs to M M m
its resident M M M
To provide opportunities for residents to maintain
and improve their physical health 72% 67% 69%
To provide opportunities for residents to make
social connections which strengthen the
Attachment number 1 \nPage 4
July 2009
M d' � i�
�
m m m m r�i >
M M M (+') M O
66% 54% 67% 59% 66% 66%
community's social fabric 44% 34% 42% 23% 31% 30% 16% 36% 32%
To enhance the community's economic vitality by
offering special events that draw visitors from
inside and outside the community 53% 45% 43% 24% 41% 42% 50% 42% 43%
To provide recreational opportunities to
underserved residents who might not otherwise I � I I I I I I
be able to participate in recreational activities
(e.g., people with disabilities or people with low
incomes) 55% 61% 47% 30% 35% 40% 33% 34% 43%
To provide positive activities for children and
teens (age 19 and younger) 73% 61% 70% 68% 56% 70% 75% 65% 69%
To provide recreational, social and health
strengthening opportunities for older adults (age
60 and older) 48% 54% 42% 37% 51% 62% 38% 50% 47%
To promote a more beautiful community and a
greater "sense of place" for residents 50% 39% 50% 42% 38% 49% 53% 64% 49%
To provide greater cultural opportunities to
increase our city's livability, stimulating economic
revitalization, strengthening education, and
creating an understanding of diverse populations 45% 32% 51%
To provide greater mobility, with trails and paths
for residents to use for exercise and for non-
22% 30% 32% 38% 35% 37%
motorized transportation 54% 48% 51% 38% 59% 50% 66% 47% 51%
To provide green and natural spaces within the
community with park lands and open space 60% 61% 77% 48°/o 55% 70% 78% 57% 63%
To maintain the community's image as an athletic
"sports town" destination 24% 16% 20% 13% 8% 16% 38% 22% 21%
To maintain the community's image as a beach
resort destination 35% 29% 42% 28% 22% 38% 47% 63% 40%
Percent of respondents rating as "strongly agree. "
Report of Results (2009-07-13) Item # 3
Page 39
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Attachment number 1 \nPage 4
Parks and Recreation Survey
July 2009
Question #2 by Geographic Area
Please rate how important
you think it is for the City to I I I I I I I I
provide recreation
programs for each of the
population groups below. 33755 33756 33759 33761 33763 33764 33765 33767 Overall
Children 0 to 5 years old 22% 26% 31% 13% 25% 22% 24% 17% 22%
Children 6 to 12 years old 38% 31% 36% 48% 50% 32% 53% 38% 40%
Teenagers 13 to 17 years
old 51% 48% 44% 61°/a 54% 47% 63% 45% 52%
Adults 17% 27% 23% 23% 31°/a 18% 18% 40% 24%
Senior adults (60 years old
or more) 15% 40% 30% 21% 53% 25% 15% 41% 27%
Families together as a
group 29% 37% 31% 30°/a 44% 24% 11% 31% 29%
People with disabilities 27% 35% 36% 15% 37% 27% 32% 37% 30%
Non-residents 4% 13% 14% 9% 0% 3% 6% 3% 7%
Beginner levels 17% 24% 41% 21% 11% 29% 37% 15% 24%
Intermediate levels 11% 17% 32% 21% 7% 21% 35% 14% 20%
Advanced or elite levels 5% 17% 17% 14% 8% 11% 31% 12% 14%
Percent of respondents rating as "essential. "
Report of Results (2009-07-13)
Page 40
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Attachment number 1 \nPage 4
Parks and Recreation Survey
July 2009
Question #4 by Geographic Area
Please rate how important to the community, if at
all, it is that the City of Clearwater Parks and � � � � � � � � �a
Recreation Department provide the following M M m m m m m r�i >
aCtlVltl@S. M M M M M M (+') l� O
Wellness/fitness (e.g., weight training, aerobics,
yoga, etc.) 22% 35% 38% 40% 40% 30% 32% 29% 32%
Visual arts (e.g., pottery, painting, etc.) 6% 17% 25% 8% 20% 13°/o 12% 7% 12%
Performing arts (e.g., dance, drama, etc.) 5% 12% 31% 15°/o 11% 15% 12% 15% 14%
Community events (e.g., Jazz Holiday, Turkey Trot,
Fun N' Sun, Clearwater Sea Blues Festival) 34% 54% 37% 33% 22% 32% 40% 47% 38%
Sports teams and lessons (e.g., softball, soccer,
football, etc.) 20% 40% 31% 46% 7% 27% 47% 25% 32%
Golf 2% 8% 8% 11% 0% 8% 12% 4% 7%
GymYlaStiCS 5% 9% 10% 11% 0% 10% 10% 3% 8%
Aquatics (e.g., lap swimming, water exercise
classes, lessons, etc.) 17% 20% 42% 30% 26% 37% 41% 20% 29%
Tennis 5% 6% 12% 16% 0% 15% 14% 8% 10%
Percent of respondents rating as "essential. "
Report of Results (2009-07-13) Item # 3
Page 41
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Attachment number 1 \nPage 4�
Parks and Recreation Survey
July 2009
Question #5 by Geographic Area
City parks serve various purposes within a
community, some of which are listed below. ,� � ,��' � � � � � �a
Please rate how important, if at all, each purpose M M m m m m m r�i >
is to you and your household. �''� M M M M r� c+� c+� o
Providing visual "green spaces" within the city 35% 45% 44% 28% 36% 42% 23% 32% 35%
Providing a place for rest and relaxation 29% 39% 43% 23% 33% 25% 28% 19% 29%
Providing developed spaces for field sports (e.g.,
soccer, football, softball, baseball, lacrosse) 18% 25% 32% 35% 27% 18% 33% 17% 25%
Providing open lawn/play space (for children or
adults to play their own games like tag, frisbee,
croquet, etc.) 29% 39% 49% 31% 33% 34% 25% 19% 31%
Providing opportunities for court sports (e.g.,
tennis, basketball) 21% 26% 28% 29% 14% 15% 17% 14% 21%
Providing places for group gatherings 19% 19% 32% 13% 18% 19% 21% 11% 19%
Providing places for children to play on
playground equipment 46% 39% 52% 42% 41% 42% 39% 23% 40%
Providing places to exercise pets 19% 16% 33% 9% 34% 9% 25% 8% 18%
Providing a place to walk orjog within the city 39% 31% 36% 25% 33°/o 23% 43% 23% 32%
Providing natural open lands or wildlife habitat
within the city 44% 40% 47% 17% 39% 37% 27% 27% 34%
Providing annual flower plantings 10% 14% 27% 12% 11% 5% 11% 12% 13%
Providing low-water perennial (bloom year after
year) plantings 27% 34% 44% 24% 18% 29% 23% 20% 27%
Percent of respondents rating as "strongly agree. "
Question #6 by Geographic Area
Please rate how important to the community, if at
all, it is that the City of Clearwater Parks and � � � � � � � � �a
Recreation Department provide the following m m m M rtii m m m >
community events. M M M M M r� m c+� o
Clearwater Celebrates America 22% 22% 24% 15% 24% 22% 35% 28% 24%
Clearwater Fun N' Sun Festival Weekend 20% 21% 25% 23% 28% 19°/o 40% 24% 25%
Clearwater Sea Blues Festival 17% 26% 25% 6% 3% 9% 32% 17% 18%
Downtown Concerts 37% 43% 36% 24% 14% 12% 16% 27% 28%
Hispanic Heritage Fall Concert Weekend 4% 16% 11% 6% 0% 3% 26% 2% 9%
Ironman 23% 24% 14% 21% 10% 9% 35% 25% 22%
Jazz Holiday 33% 27% 30% 25% 6°/o 23% 17% 42% 28%
Make A Difference Fishing Tournament 7% 9% 14% 6% 10% 6% 7% 10% 8%
Martin Luther King Day March 13% 21% 13% 7% 0% 6% 5% 4% 9% �
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Outback Beach Day 13% 12% 13% 7% 0% 2% 32% 17% 13% �
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Turkey Trot 18% 24% 32% 29% 16% 36% 33% 21% 26% �
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Percent of respondents rating as "strongly agree. " �
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Report of Results (2009-07-13) Item # 3 �
Page 42
Attachment number 1 \nPage 4
Parks and Recreation Survey
July 2009
Question #7a by Geographic Area
Please indicate whether you or anyone in your
household has done any of these activities in the � � � � � � � � �
past 12 months at a City of Clearwater park or M M m m m m m r�i >
facility M M M M M M (+') l� O
Used the Pinellas or Ream Wilson Trail 71% 61% 62% 34% 36% 38% 69% 43% 54%
Walked, ran orjogged in a park or nature park 80% 81% 77% 65% 45% 60% 73% 67% 71%
Exercised a pet(s) in a park or nature park 39% 35% 42% 26% 38% 22% 47% 31% 35%
Relaxed (e.g., read a book, picnicked, played
games or catch on the grass) in a park 66% 71% 74% 54% 55% 55% 56% 46% 60%
Used a group shelter or picnic area (for group
event) 61% 42% 41% 45% 51% 36% 53% 27% 46%
Used a skate park 7% 7% 20% 5% 8% 11% 16% 10% 10%
Played at a playground 48% 44% 37% 36% 32% 35% 46% 32% 40%
Participated in a nature program 23% 16% 23% 5% 4% 14°/o 34% 13% 18%
Played baseball 14% 11% 19% 9% 7% 9% 8% 5% 11%
Played SOftball 20% 17% 10% 16% 19% 5% 8% 7% 13%
Played field sports (e.g., soccer, football, rugby,
field hockey, lacrosse, Ultimate Frisbee) 30% 31% 22% 18% 23% 6% 35% 9% 22%
Played tennis or took tennis lessons 21% 34% 21% 20% 31°/o 18% 20% 13% 21%
Played court sports or took lessons (e.g.,
basketball, volleyball) 26% 15% 33% 17% 7°/o 11% 11% 6% 17%
Played golf or took golf lessons 14% 16% 33% 25% 11% 10% 46% 34% 25%
Played shuffleboard 8% 12% 9% 2% 9% 4% 6% 5% 6%
Used an outdoor swimming pool for swim lessons
or water exercise classes 25% 27% 16% 16% 30% 18% 40% 27% 25%
Used an outdoor swimming pool for "open swim"
(drop-in) 27% 24% 17% 18% 30% 18% 42% 25% 25%
Used an indoor swimming pool for swim lessons
or water exercise classes 23% 16% 25% 12% 19% 9% 36% 16% 20%
Used an indoor swimming pool for "open swim"
(drop-in) 25% 9% 22% 10% 16% 12% 36% 8% 18%
Swam, fished, relaxed or had a social event at a
reservoir or lake 37% 31% 35% 23% 26% 35% 29% 22% 30%
Swam, fished, relaxed or had a social event at a
beach 72% 75% 71% 57% 47% 57% 67% 74% 67%
Went motorized boating at a marina 33% 32% 34% 23% 19% 33% 33% 56% 34%
Went non-motorized boating at a marina 6% 16% 17% 7% 9°/o 8% 32% 29% 15%
Participated in a fitness class (e.g., yoga,
aerobics, pilates, weight training, etc.) 27% 21% 26% 30% 14% 10% 18% 45% 26%
"Dropped-in" for exercise (weights, exercise �
machines, etc.) 35% 25% 31% 28% 13% 16% 22% 34% 28% �;
Participated in children's (age 0-12) arts or �
recreation program 20% 19% 20% 10% 4% 14% 13% 7% 14% �
Participated in a youth (age 13-19) arts or N
recreation program 16% 12% 12% 6% 7% 7% 19% 9% 12% �
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Participated in an adult arts or recreation o
program 13% 12% 24% 9% 3% 3% 22% 14% 14% z
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Report of Results (2009-07-13) Item # 3 �
Page 43
Attachment number 1 \nPage 4�
Parks and Recreation Survey
July 2009
Please indicate whether you or anyone in your
household has done any of these activities in the � � � � � � � � �
past 12 months at a City of Clearwater park or M M M M m rtii m m >
facility M M M M ('� C0 C7 (+� O
Participated in a senior arts or recreation program 7% 10% 15% 3% 0% 3% 11% 13% 8%
Participated in a children's (age 0-12) sports
program or team 15% 20% 15% 11% 7% 10% 25% 6% 14%
Participated in a youth (age 13-19) sports
program or team 12% 12% 11% 7% 4% 8% 27% 8% 12%
Participated in an adult sports program or team 8% 9% 17% 11% 16% 5% 32% 7% 13%
Participated in an adult exercise, fitness or
wellness program 24% 21% 24% 27% 21% 15% 40% 36% 27%
Participated in senior exercise, fitness or wellness
program 9% 15% 16% 12% 7°/o 11% 13% 15% 12%
Participated in a therapeutic recreation program 9% 14% 9% 1% 4% 3°/o 6% 7% 7%
Participated in a community event 48% 46% 48% 42% 38% 43% 58% 53% 48%
Attended an event at a Ruth Eckerd Hall 46% 40% 56% 58% 64% 50% 56% 64% 53%
Percent who did at a City of Clearwater park or facility
Report of Results (2009-07-13)
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Page 44
Attachment number 1 \nPage 4
Parks and Recreation Survey
July 2009
Question #7b by Geographic Area
Please indicate whether you or anyone in your
household has done any of these activities in the
past 12 months at another park or facility (either ,'s � � � � � � � �
a private facility or one belonging to another M M M M c�*� r�i rhi c� >
jurisdiction). M M M M M M M c+� O
Walked, ran orjogged in a park or nature park 44% 60% 59% 64% 42% 54% 48% 57% 54%
Exercised a pet(s) in a park or nature park 19% 46% 36% 35% 30% 24% 38% 34% 31%
Relaxed (e.g., read a book, picnicked, played
games or catch on the grass) in a park 35% 31% 37% 36% 45% 44% 30% 48% 37%
Used a group shelter or picnic area (for group
event) 37% 32% 36% 25% 40% 31% 48% 30% 34%
Used a skate park 2% 23% 24% 4% 0% 13°/o 9% 9% 11%
Played at a playground 19% 36% 21% 32% 30% 25% 33% 28% 27%
Participated in a nature program 9% 8% 17% 4% 11% 13% 29% 19% 13%
Played baseball 13% 6% 6% 5% 13% 11°/o 11% 7% 9%
Played softball 11% 7% 13% 6% 7% 7°/o 23% 13% 11%
Played field sports (e.g., soccer, football, rugby,
field hockey, lacrosse, Ultimate Frisbee) 27% 30% 9% 9% 22% 10% 26% 18% 19%
Played tennis or took tennis lessons 26% 24% 8% 19% 0% 8% 17% 23% 18%
Played court sports or took lessons (e.g.,
basketball, volleyball) 13% 18% 25% 8% 12% 6% 19% 5% 13%
Played golf or took golf lessons 22% 18% 31% 43% 17% 10% 39% 36% 28%
q7o2di 6% 3% 6% 21% 0% 3% 4% 14% 8%
Used an outdoor swimming pool for swim lessons
or water exercise classes 22% 36% 11% 36% 13% 24% 39% 30% 27%
Used an outdoor swimming pool for "open swim"
(drop-in) 27% 36% 11% 54% 23% 38% 31% 40% 33%
Used an indoor swimming pool for swim lessons
or water exercise classes 13% 16% 7% 5% 12% 13% 28% 15% 13%
Used an indoor swimming pool for "open swim"
(drop-in) 13% 12% 11% 4% 25% 13% 37% 12% 14%
Swam, fished, relaxed or had a social event at a
reservoir or lake 28% 52% 35% 25% 49% 39% 41% 40% 36%
Swam, fished, relaxed or had a social event at a
beach 41% 74% 33% 67% 36% 41% 64% 64% 52%
Went motorized boating at a marina 19% 51% 15% 24% 0% 6% 45% 39% 25%
Went non-motorized boating at a marina 11% 35% 2°/o 9% 0°/o 5% 38% 32% 15%
Participated in a fitness class (e.g., yoga,
aerobics, pilates, weight training, etc.) 25% 32% 26% 32% 48% 25% 53% 37% 32%
"Dropped-in" for exercise (weights, exercise �
machines, etC.) 25% 33% 26% 37% 29% 23% 16% 50% 30% —
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Participated in children's (age 0-12) arts or �
recreation program 9% 33% 12% 16% 22% 13% 15% 0% 14% �
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Participated in a youth (age 13-19) arts or �
recreation program 9% 15% 7% 15% 22% 10% 10% 10% 11% �
Participated in an adult arts or recreation �
program 11% 15% 26% 12% 11% 7% 4% 15% 14% �
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Participated in a senior arts or recreation program 4% 16% 8% 6% 0% 3% 8% 11% 7% o
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Report of Results (2009-07-13) Item # 3 �
Page 45
Parks and Recreation Survey
Attachment number 1 \nPage 4
July 2009
Please indicate whether you or anyone in your
household has done any of these activities in the
past 12 months at another park or facility (either ,� � � � � � � � �
a private facility or one belonging to another M M m m m m m r�i >
JUYISCiICtI01l�. M M M M M M (+') l� O
Participated in a children's (age 0-12) sports
program or team 8% 12% 5% 8% 28% 12% 11% 11% 10%
Participated in a youth (age 13-19) sports
program or team 2% 2% 7% 19% 2g% 4% 9% 14% 8%
Participated in an adult sports program or team 6% 8% 15% 23% 20°/o 9% 9% 18% 13%
Participated in an adult exercise, fitness or
wellness program 19% 20% 18% 24% 19% 23% 10% 35% 22%
Participated in senior exercise, fitness or wellness
program 7% 11% 8% 15% 30% 12% 7% 12% 11%
Participated in a therapeutic recreation program 3% 13% 3% 4% 12% 10% 24% 8% 8%
Participated in a community event 22% 34% 34% 32% 36% 25% 46% 34% 31%
Attended an event at a Ruth Eckerd Hall 27% 41% 15% 22% 23% 13% 34% 20% 25%
Percent doing at a non-City of Clearwater park or facility
Report of Results (2009-07-13)
Page 46
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Parks and Recreation Survey
Attachment number 1 \nPage 4
July 2009
Question #8 by Geographic Area
How important, if at all, do you believe it is that
the City of Clearwater offer each of the following
activities or facilities to the community?
The Pinellas or Ream Wilson Trail
Parks and nature parks
Places to exercise pet(s) in a park or nature park
A group shelter or picnic area (for group event)
A skate park
Playgrounds
Nature programs
Baseball and softball fields
Field sports fields (e.g., soccer, football, rugby,
field hockey, lacrosse, Ultimate Frisbee)
Tennis courts and complexes
Gymnasiums for court sports (e.g., basketball,
vol leyball)
Golf courses
Shuffleboard courts
Outdoor swimming pools
Indoor swimming pool
Beach facilities for swimming and recreation
Beach facilities for boating (Marina)
Fitness classes (e.g., yoga, aerobics, pilates,
weight training, etc.)
Exercise facilities (weights, exercise machines,
etc. )
Children's (age 0-12) arts or recreation programs
Youth (age 13-19) arts or recreation programs
Adult arts or recreation programs
Senior arts or recreation programs
Children's (age 0-12) sports programs or teams
Youth (age 13-19) sports programs or teams
Adult sports programs or teams
Adult exercise, fitness or wellness programs
Senior exercise, fitness or wellness programs
Therapeutic recreation programs
Community events
Ruth Eckerd Hall
Percent of�respondents rating as "essential."
Report of Results (2009-07-13)
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38%
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31%
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47%
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10%
43%
49%
13%
31%
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42%
18%
33%
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26%
37%
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11%
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53%
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55%
25%
32%
10%
42%
22%
20%
15% 23% 18% 34% 18% 10% 30% 14% 20%
20% 26% 4% 23% 3% 14°/a 16% 7% 15%
11%
13%
6%
33%
23%
60%
39%
26%
16%
9%
18%
21%
52%
35%
24%
22%
7%
25%
18%
50%
37%
27%
14%
5%
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54%
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47%
34%
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58%
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23% 28% 23% 31% 11% 22% 12% 22% 22%
35%
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41%
25%
32%
32%
39%
19%
34%
36%
21%
46%
53%
48%
40%
35%
19%
27%
36%
34%
15%
22%
26%
27%
39%
44%
31%
31%
43%
22%
21%
31%
32%
24%
23%
18%
17%
36%
51%
35%
31%
38%
22%
21%
46%
50%
17%
36%
24%
11%
30%
50%
12%
15%
15%
10%
15%
16%
21%
10%
15%
19%
15%
19%
42%
18%
31%
30%
16%
20%
30%
32%
14%
20%
23%
15%
30%
44%
11%
38%
40%
16%
17%
47%
51%
31%
36%
18%
11%
43%
30%
22%
20%
24%
12%
17%
24%
26%
10%
20%
22%
14%
41%
55%
28%
31%
35%
19%
22%
34%
37%
18%
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16%
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Page 4 7
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Parks and Recreation Survey
Attachment number 1 \nPage 5�
July 2009
Question #10 by Geographic Area
The City of Clearwater is exploring ways to fund
parks and recreation in the future. Please � � � � � � � � �
indicate the extent to which you agree or disagree M M M M c�*� r�i rhi c� >
with each of the following funding options. �''� M M M M M M r� o
Recreation programs must pay for themselves
throughuserfees 19% 25% 23% 20% 12% 14% 22% 19% 20%
Profitable or popular programs (such as sports
leagues and swimming lessons) can help pay for
less profitable programs (such as therapeutic,
senior and youth programs) 40% 23% 36% 32% 27% 34% 11% 32% 30%
The City should supplement the costs of operating
recreation programs by using different revenue
sources, such as grants, donations, and taxes 42% 45% 36% 50% 55% 47% 40% 36% 43%
The City should supplement the costs of operating
facilities by using different revenue sources, such
as grants, donations, and taxes 44% 39% 38% 50% 46% 45% 34% 35% 41%
Individuals living outside Clearwater should pay
higher fees for participating in recreation
programs 58% 54% 62% 63% 66% 74% 43% 68% 60%
Percent of respondents rating as "strongly agYee. "
Question #11 by Geographic Area
The City of Clearwater, due to global economics
and the passage of Amendment 1 to lower
property taxes in the State of Florida, like the rest
of the nation, is facing tough economic
challenges and will have to make difficult budget
decisions. Please indicate your level of support
for or opposition to each of the following options
for reducingthe Parks and Recreation budget. � � � � � � � � �
Then indicate which two options you would most M M M M r�i rtii m m >
support, if budget cuts were necessary. �''� m m M M m m m o
Reducing beach maintenance 8% 6% 5% 6°/o 8% 5% 4% 1% 5%
Reducing park maintenance 6% 6% 6% 8% 4°/o 2% 5% 12% 6%
Reducing athletic fields maintenance 11% 14% 8% 8% 14% 5% 5% 14% 10%
Eliminating some athletic fields 17% 17% 19% 14% 18% 12% 16% 27% 18%
Reducing operating hours of recreational facilities 18% 11% 17% 10% 22% 25% 16% 21% 17%
Closing a recreational facility 6% 4% 15% 14% 13% 9% 11% 10% 10%
Eliminating some community events 23% 10% 18% 22% 30% 29% 32% 33% 24%
Reducing programs that serve senior adults 4% 5% 11% 11% 7°/o 11% 26% 6% 10% �
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Reducing cultural programs 17% 6% 13% 19% 20% 19% 32% 26% 19% -
�
Reducing landscape maintenance in areas such �
as medians 30% 17% 24% 19°/o 10% 24% 31% 21% 24% �
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Allow other entities to operate city facilities even if �
the programs are more expensive 10% 18% 18% 18% 16% 7% 18% 11% 14% �
Percent of�respondents "strongly support"ing a
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Question #12 by Geographic Area
Please indicate your level of support for or
opposition to the following sources of funding to
help develop parks and recreation facilities and
programs in Clearwater, including the costs of ,' � � � � � � � � m
land acquisition, building improvements and m M M M M M rtii m >
ongoing maintenance m r� m m m m m m o
Sales tax increase 17% 9% 8% 15% 7% 9% 3% 14% 11%
Property tax increase 15% 7% 9% 1% 6% 7°/o 3% 4% 7%
Use of City general revenue funds, although it
may mean reducing funding for other services 4% 9% 10% 12% 3% 14% 10% 7% 8%
Grants and gifts, which may require matching
funds from the City on a portion of the monies
received 39% 37% 30% 40% 24% 41% 31% 31% 35%
Partnering with other municipalities, school
districts or non-profits to develop joint use parks
or facilities 47% 52% 50% 46% 67°/o 52% 45% 42% 48%
Partnering with private organizations to develop
parks or recreational facilities 30% 47% 33% 44% 47% 49% 50% 48% 42%
Entering into reciprocal agreements with other
municipalities to allow residents of each
jurisdiction to use recreational facilities at
resident rates 30% 33% 31% 29% 28% 45% 45% 32% 34%
Percent of respondents "strongly suppoNt "ing
Report of Results (2009-07-13) Item # 3
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APPENDIX C: RESPONSES TO SELECTED SllRVEY QllESTIONS
BY PRESENCE OF CHILDREN OR TEENAGERS IN HOUSEHOLD
The table below displays the percent of respondents whose household includes children or teenagers.
The remaining tables in this appendix present selected survey results by the presence or absence of
children and teenagers in the household.
Percent of Respondents with Children or Teenagers in Household
Presence of Children or Teenagers Percent of Respondents
Household includes children or teenagers
Household does NOT include children or teenagers
Tota I
21%
79%
100%
Question #1 by Presence of Children in Household
Cities offer recreation facilities and programs to their residents for a variety
of reasons and purposes. Please indicate the extent to which you agree or NO
disagree that the City of Clearwater should offer recreation facilities and Child(ren) child(ren) in
programs to its resident in HH HH Overall
To provide opportunities for residents to maintain and improve their
physical health 66% 66% 66%
To provide opportunities for residents to make social connections which
strengthen the community's social fabric 34% 31% 32%
To enhance the community's economic vitality by offering special events
that draw visitors from inside and outside the community 46% 42% 43%
To provide recreational opportunities to underserved residents who might
not otherwise be able to participate in recreational activities (e.g., people
with disabilities or people with low incomes) 46% 41% 43%
To provide positive activities for children and teens (age 19 and younger) 81°/o 65% 69%
To provide recreational, social and health strengthening opportunities for
older adults (age 60 and older)
To promote a more beautiful community and a greater "sense of place" for
residents
To provide greater cultural opportunities to increase our city's livability,
stimulating economic revitalization, strengthening education, and creating
an understanding of diverse populations
To provide greater mobility, with trails and paths for residents to use for
exercise and for non-motorized transportation
To provide green and natural spaces within the community with park lands
and open space
To maintain the community's image as an athletic "sports town" destination
To maintain the community's image as a beach resort destination
Percent of respondents rating as "stYOngly agree. "
44% 48%
52% 48%
34% 37%
52% 50%
60% 64%
29% 19%
40% 40%
47%
49%
37%
51%
63%
21%
40%
Report of Results (2009-07-13) Item # 3
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Question #2 by Presence of Children in Household
NO
Please rate how important you think it is for the City to provide Child(ren) child(ren) in
recreation programs for each of the population groups below. in HH HH Overall
Children 0 to 5 years old
Children 6 to 12 years old
Teenagers 13 to 17 years old
Adults
Senior adults (60 years old or rr
Families together as a group
People with disabilities
Non-residents
Beginner levels
Intermediate levels
Advanced or elite levels
Percent of �respondents rating as "essential. "
46%
65%
60%
23%
31°/a
42%
36%
12%
30%
27%
17%
16%
34°/a
49°/a
24°/a
26%
25%
28%
5%
23%
18%
14°/a
22%
40%
52%
24%
27%
29%
30%
7%
24%
20%
14%
Question #4 by Presence of Children in Household
Please rate how important to the community, if at all, it is that the NO
City of Clearwater Parks and Recreation Department provide the Child(ren) child(ren) in
following activities. in HH HH Overall
Wellness/fitness (e.g., weighttraining, aerobics, yoga, etc.) 41% 30% 32%
Visual arts (e.g., pottery, painting, etc.) 24% 9% 12%
Performing arts (e.g., dance, drama, etc.) 25% 11°/o 14%
Community events (e.g., Jazz Holiday, Turkey Trot, Fun N' Sun,
Clearwater Sea Blues Festival) 45% 37% 38%
Sports teams and lessons (e.g., softball, soccer, football, etc.) 54% 26% 32%
Golf � 12% 5% 7%
Gymnastics 14% 6°/o 8%
Aquatics (e.g., lap swimming, water exercise classes, lessons, etc.) 42% 25°/o 29%
Tennis 18% 8% 10%
Percent of respondents rating as "essential. "
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Question #5 by Presence of Children in Household
City parks serve various purposes within a community, some of NO
which are listed below. Please rate how important, if at all, each Child(ren) child(ren) in
purpose is to you and your household. in HH HH Overall
Providing visual "green spaces" within the city 37% 34% 35%
Providing a place for rest and relaxation 36% 27°/o 29%
Providing developed spaces for field sports (e.g., soccer, football, �
softball, baseball, lacrosse) 27% 25% 25%
Providing open lawn/play space (for children or adults to play their
own games like tag, frisbee, croquet, etc.) 39% 29% 31%
Providing opportunities for court sports (e.g., tennis, basketball) 24% 20% 21%
Providing places for group gatherings 30% 16% 19%
Providing places for children to play on playground equipment 58% 35% 40%
Providing places to exercise pets 11% 19°/o 18%
Providing a place to walk orjog within the city 40% 30% 32%
Providing natural open lands or wildlife habitat within the city 35% 33% 34%
Providing annual flower plantings 16% 11% 13%
Providing low-water perennial (bloom year after year) plantings 33% 25% 27%
Percent of respondents rating as "strongly agree. "
Question #6 by Presence of Children in Household
Please rate how important to the community, if at all, it is that the NO
City of Clearwater Parks and Recreation Department provide the Child(ren) child(ren) in
following community events. in HH HH Overall
Clearwater Celebrates America 31% 22% 24%
Clearwater Fun N' Sun Festival Weekend 31% 23% 25%
Clearwater Sea Blues Festival 21% 17% 18%
Downtown Concerts 29% 28% 28%
Hispanic Heritage Fall Concert Weekend 12% 8% 9%
Ironman 28% 19% 22%
Jazz Holiday 27% 28% 28%
Make A Difference Fishing Tournament 18% 5% 8%
Martin Luther King Day March 17% 7% 9%
Outback Beach Day 13% 13% 13%
Turkey Trot 34% 24% 26%
Percent of respondents rating as "strongly agree. "
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July 2009
Question #7a by Presence of Children in Household
Please indicate whether you or anyone in your household has done any
of these activities in the past 12 months at a City of Clearwater park or
facility, or at another park or facility (either a private facility or one Child(ren) NO child(ren)
belongingto another jurisdiction). in HH in HH Overall
Used the Pinellas or Ream Wilson Trail 59% 53% 54%
Walked, ran orjogged in a park or nature park � 83% 68% 71%
Exercised a pet(s) in a park or nature park 40% 33% 35%
Relaxed (e.g., read a book, picnicked, played games or catch on the
grass) in a park 73% 57% 60%
Used a group shelter or picnic area (for group event) 63°/o 40% 46%
Used a skate park I 19% 8% 10%
Played at a playground 81% 28% 40%
Participated in a nature program 25% 16% 18%
Played baseball 26°/o 7% 11%
Played softball 30% 8% 13%
Played field sports (e.g., soccer, football, rugby, field hockey, lacrosse,
Ultimate Frisbee) 34% 19% 22%
Played tennis or took tennis lessons 28% 19% 21%
Played court sports or took lessons (e.g., basketball, volleyball) 33°/o 12% 17%
Played golf or took golf lessons � 35% 22% 25%
Played shuffleboard 14% 4% 6%
Used an outdoor swimming pool for swim lessons or water exercise
classes 34% 22% 25%
Used an outdoor swimming pool for "open swim" (drop-in) 34% 23% 25%
Used an indoor swimming pool for swim lessons or water exercise
classes 31% 17% 20%
Used an indoor swimming pool for "open swim" (drop-in)
Swam, fished, relaxed or had a social event at a reservoir or lake
Swam, fished, relaxed or had a social event at a beach
Went motorized boating at a marina
Went non-motorized boating at a marina
Participated in a fitness class (e.g., yoga, aerobics, pilates, weight
training, etc.)
"Dropped-in" for exercise (weights, exercise machines, etc.)
Participated in children's (age 0-12) arts or recreation program
Participated in a youth (age 13-19) arts or recreation program
Participated in an adult arts or recreation program
Participated in a senior arts or recreation program
Participated in a children's (age 0-12) sports program or team
Participated in a youth (age 13-19) sports program or team
Participated in an adult sports program or team
Participated in an adult exercise, fitness or wellness program
Participated in senior exercise, fitness or wellness program
Participated in a therapeutic recreation program
Participated in a community event
Attended an event at a Ruth Eckerd Hall
Report of Results (2009-07-13)
26%
32%
78%
38%
10%
27%
29%
35%
24%
15%
4%
32%
29%
19%
25%
5%
5°/a
61%
54%
16%
30%
64%
33%
16%
26%
28%
8%
8%
13%
10%
9%
7%
11%
28%
14%
7%
44%
53%
18%
30%
67%
34%
15%
26%
28%
14%
12%
14%
8%
14%
12%
13%
27%
12%
7%
48%
53%
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July 2009
Question #7b by Presence of Children in Household
Please indicate whether you or anyone in your household has done
any of these activities in the past 12 months at a City of Clearwater NO
park or facility, or at another park or facility (either a private facility Child(ren) child(ren) in
or one belonging to another jurisdiction). in HH HH Overall
Walked, ran orjogged in a park or nature park 68% 50% 54%
Exercised a pet(s) in a park or nature park 25% 33% 31%
Relaxed (e.g., read a book, picnicked, played games or catch on the
grass) in a park 54% 33% 37%
Used a group shelter or picnic area (for group event) � 50% 30% 34%
Used a skate park 17% 9°/o 11%
Played at a playground 59% 18°/o 27%
Participated in a nature program 20°/o 11% 13%
Played baseball 19% 6% 9%
Played softball 21% 7% 11%
Played field sports (e.g., soccer, football, rugby, field hockey,
lacrosse, Ultimate Frisbee) 20% 18°/o 19%
Played tennis or took tennis lessons 18% 18% 18%
Played court sports or took lessons (e.g., basketball, volleyball) � 18% 12% 13%
Played golf or took golf lessons 40% 23% 28%
q7o2di 6% 9% S%
Used an outdoor swimming pool for swim lessons or water exercise
classes 50% 20% 27%
Used an outdoor swimming pool for "open swim" (drop-in) 49% 28°/o 33%
Used an indoor swimming pool for swim lessons or water exercise
classes 26% 9% 13%
Used an indoor swimming pool for "open swim" (drop-in) 26% 10% 14%
Swam, fished, relaxed or had a social event at a reservoir or lake 39% 35% 36%
Swam, fished, relaxed or had a social event at a beach 64% 49% 52%
Went motorized boating at a marina 33% 23% 25%
Went non-motorized boating at a marina 23% 13% 15%
Participated in a fitness class (e.g., yoga, aerobics, pilates, weight
training, etc.) 27% 33% 32%
"Dropped-in" for exercise (weights, exercise machines, etc.) 38% 28% 30%
Participated in children's (age 0-12) arts or recreation program 36% 8% 14%
Participated in a youth (age 13-19) arts or recreation program 28% 6% 11%
Participated in an adult arts or recreation program 20% 12% 14%
Participated in a senior arts or recreation program 4% 8% 7%
Participated in a children's (age 0-12) sports program or team 26% 5% 10%
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Participated in a youth (age 13-19) sports program or team 10% 8% 8% �
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Participated in an adult sports program or team 12% 13% 13% �
Participated in an adult exercise, fitness or wellness program 21% 22°/o 22% �
Participated in senior exercise, fitness or wellness program 8% 12% 11% N
Participated in a therapeutic recreation program 9% 8°/o S% �
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Participated in a community event 39% 29% 31% o
Attended an event at a Ruth Eckerd Hall 26% 24°/o 25% z
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Question #8 by Presence of Children in Household
NO
How important, if at all, do you believe it is that the City of Clearwater Child(ren) child(ren) in
offer each of the following activities or facilities to the community? in HH HH Overall
The Pinellas or Ream Wilson Trail
Parks and nature parks
Places to exercise pet(s) in a park or nature park �
A group shelter or picnic area (for group event)
A skate park
Playgrounds
Nature programs
Baseball and softball fields
Field sports fields (e.g., soccer, football, rugby, field hockey, lacrosse,
Ultimate Frisbee)
Tennis courts and complexes
Gymnasiums for court sports (e.g., basketball, volleyball)
Golf courses �
Shuffleboard courts
Outdoor swimming pools
Indoor swimming pool
Beach facilities for swimming and recreation
Beach facilities for boating (Marina)
Fitness classes (e.g., yoga, aerobics, pilates, weight training, etc.)
Exercise facilities (weights, exercise machines, etc.)
Children's (age 0-12) arts or recreation programs
Youth (age 13-19) arts or recreation programs
Adult arts or recreation programs
Senior arts or recreation programs
Children's (age 0-12) sports programs or teams
Youth (age 13-19) sports programs or teams
Adult sports programs or teams
Adult exercise, fitness or wellness programs
Senior exercise, fitness or wellness programs
Therapeutic recreation programs
Community events
Ruth Eckerd Hall
Percent of respondents rating as "essential. "
47%
67%
22%
42%
10%
65%
35%
25%
27%
21%
27%
20%
9%
41%
31%
58%
40%
29%
36%
54%
53%
25%
30%
49%
51%
20%
33%
30°/a
26%
42%
49%
45%
52%
26%
28%
9%
35%
18%
18%
19%
14%
12%
18%
5%
25%
22%
54%
36%
21%
26%
24°/a
30°/a
17%
21%
29%
33%
18%
2 7 °/a
24%
13%
36%
46%
July 2009
45%
55%
25%
32%
10%
42%
22%
20%
20%
15%
16%
18%
6%
29%
24%
55%
37%
22%
28%
31%
35%
19%
22%
34%
37%
18%
28%
25%
16%
38%
47%
Report of Results (2009-07-13) Item # 3
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July 2009
Question #10 by Presence of Children in Household
The City of Clearwater is exploring ways to fund parks and recreation NO
in the future. Please indicate the extent to which you agree or Child(ren) child(ren) in
disagree with each of the following funding options. in HH HH Overall
Recreation programs must pay for themselves through user fees 15% 22% 20%
Profitable or popular programs (such as sports leagues and
swimming lessons) can help pay for less profitable programs (such
as therapeutic, senior and youth programs)
The City should supplement the costs of operating recreation
programs by using different revenue sources, such as grants,
donations, and taxes
The City should supplement the costs of operating facilities by using
different revenue sources, such as grants, donations, and taxes
Individuals living outside Clearwater should pay higher fees for
participating in recreation programs
Percent of respondents rating as "strongly agree. "
33% 30°/a
49% 41%
48% 40%
55% 61%
30%
43%
41%
60%
Question #11 by Presence of Children in Household
The City of Clearwater, due to global economics and the passage of
Amendment 1 to lower propoerty taxes in the State of Florida, like
the rest of the nation, is facing tough economic challenges and will
have to make difficult budget decisions. Please indicate your level of
support for or opposition to each of the following options for NO
reducing the Parks and Recreation budget. Then indicate which two Child(ren) child(ren) in
options you would most support, if budget cuts were necessary. in HH HH Overall
Reducing beach maintenance
Reducing park maintenance
Reducing athletic fields maintenance
Eliminating some athletic fields
Reducing operating hours of recreational facilities
Closing a recreational facility
Eliminating some community events
Reducing programs that serve senior adults
5%
7%
11%
14%
16%
9%
25%
11%
6%
6°/a
9%
19%
18%
10%
24%
10%
5%
6%
10%
18%
17%
10%
24%
10%
Reducing cultural programs 17% 20% 19%
Reducing landscape maintenance in areas such as medians 27% 23% 24%
Allow other entities to operate city facilities even if the programs are
more expensive 20% 12°/a 14%
Percent of respondents "strongly support"ing
Report of Results (2009-07-13)
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July 2009
Question #12 by Presence of Children in Household
Please indicate your level of support for or opposition to the following
sources of funding to help develop parks and recreation facilities NO
and programs in Clearwater, including the costs of land acquisition, Child(ren) child(ren) in
building improvements and ongoing maintenance in HH HH Overall
Sales tax increase 18% 10% 11%
Property tax increase 9% 6°/o 7%
Use of City general revenue funds, although it may mean reducing
funding for other services 17% 6% 8%
Grants and gifts, which may require matching funds from the City on
a portion of the monies received 40% 34% 35%
Partnering with other municipalities, school districts or non-profits to
develop joint use parks or facilities 48% 48% 48%
Partnering with private organizations to develop parks or recreational
facilities 50% 40% 42%
Entering into reciprocal agreements with other municipalities to
allow residents of each jurisdiction to use recreational facilities at
resident rates 40% 32% 34%
Percent of respondents "strongly support"ing
Report of Results (2009-07-13)
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July 2009
APPENDIX D: SuRVEY METHODOLOGY
Developing the Questionnaire
The questionnaire was developed by the staff of NRC, with input from the City of Clearwater Parks
and Recreation Department. The team reviewed the key program objectives of the various programs
and services offered by Parks and Recreation as well as surveys conducted on behalf of other
jurisdictions. Based on the information needs and issues faced by the City of Clearwater, the specific
questions were drafted by NRC staf£ The questionnaire was reviewed and revised until the final
version was accepted.
Selecting Survey Recipients
"Sampling" refers to the method by which survey recipients are chosen. The "sample" refers to all
those who were given a chance to participate in the survey. All households located in the City of
Clearwater were eligible for the survey. Because local governments generally do not have inclusive
lists of all the residences in the jurisdiction (tax assessor and utility billing databases often omit rental
units), lists from the United States Postal Service (USPS), updated every three months, usually provide
the best representation of all households in a specific geographic location.
NRC used the USPS data to randomly select a sample of households within zip codes that serve the
City of Clearwater. Attached units were over sampled as residents of this type of housing typically
respond at lower rates to surveys than do those in detached housing units. This list was then geocoded
to exclude those addresses outside the City of Clearwater city limits. From the remaining addresses,
3,000 were randomly selected to receive the survey.
An individual within each household was randomly selected to complete the survey using the birthday
method. The birthday method selects a person within the household by asking the "person whose
birthday has most recently passed" to complete the questionnaire. The underlying assumption in this
method is that day of birth has no relationship to the way people respond to surveys. This instruction
was contained in the cover letter accompanying the questionnaire.
Survey Administration and Response
Each selected household was contacted three times. First, a prenotification announcement was sent,
informing the household members that they had been selected to participate in the City of Clearwater
Parks and Recreation Survey. Approximately one week after mailing the prenotification, each
household was mailed a survey containing a cover letter signed by the city manager enlisting
participation. The packet also contained a postage paid return envelope in which the survey recipients
could return the completed questionnaire directly to NRC. A reminder letter and survey, scheduled to
arrive one week after the first survey was the final contact. The second cover letter asked those who
had not completed the survey to do so and those who have already done so to refrain from turning in
another survey.
The mailings were sent in May and June 2009. Completed surveys were collected over the following
weeks. About 17% (505) of the 3,000 surveys mailed were returned because the housing unit was
vacant or the postal service was unable to deliver the survey as addressed. Of the 2,495 households
who received a survey, 547 completed the survey, providing a response rate of 22%.
Report of Results (2009-07-13)
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The 95% coniidence interval (or "margin of error") quantifies the "sampling error" or precision of the
estimates made from the survey results. A 95% confidence interval can be calculated for any sample
size, and indicates that in 95 of 100 surveys conducted like this one, for a particular item, a result
would be found that is within ±4 percentage points of the result that would be found if everyone in the
population of interest was surveyed. The practical difficulties of conducting any resident survey may
introduce other sources of error in addition to sampling error. Despite best efforts to boost participation
and ensure potential inclusion of all households, some selected households will decline participation in
the survey (referred to as non-response error) and some eligible households may be unintentionally
excluded from the listed sources for the sample (referred to as coverage error).
While the 95 percent confidence level for the survey is generally no greater than plus or minus 4
percentage points around any given percent reported for the entire sample, results for subgroups will
have wider confidence intervals. For each subgroup from the survey, the margin of error rises to as
much as plus or minus 20% for a sample size of 25 (in the smallest, zip code Group 5) to plus or
minus 25% for 418 completed surveys (in the largest, households without children).
Survey Processing (Data Entry)
Mailed surveys were returned to NRC directly via postage-paid business reply envelopes. Once
received, staff assigned a unique identification number to each questionnaire. Additionally, each
survey was reviewed and "cleaned" as necessary. For example, a question may have asked a
respondent to pick two items out of a list of five, but the respondent checiced three; NRC staff would
choose randomly two of the three selected items to be coded in the dataset.
Once all surveys were assigned a unique identification number, they were entered into an electronic
dataset. This dataset is subject to a data entry protocol of "key and verify," in which survey data were
entered twice into an electronic dataset and then compared. Discrepancies were evaluated against the
original survey form and corrected. Range checks as well as other forms of quality control were also
performed.
Survey Analysis
Weighting the Data
The demographic characteristics of the survey sample were compared to those found in the 2000
Census estimates for adults in the city. Sample results were weighted using the population norms to
reflect the appropriate percent of those residents in the city. Other discrepancies between the whole
population and the sample were also aided by the weighting due to the intercorrelation of many
socioeconomic characteristics.
The variables used for weighting were respondent age, sex and whether or not household included
children. This decision was based on:
♦ The disparity between the survey respondent characteristics and the population norms for these
variables
♦ The saliency of these variables in differences of opinion among subgroups
The primary objective of weighting survey data is to make the survey sample reflective of the larger
population of the community. This is done by: 1) reviewing the sample demographics and comparing
them to the population norms from the most recent Census or other sources and 2) comparing the
responses to different questions for demographic subgroups. The demographic characteristics that are
least similar to the Census and yield the most different results are the best candidates for data
Report of Results (2009-07-13) Item # 3
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weighting. A third criterion sometimes used is the importance that the community places on a specific
variable. For example, if a jurisdiction feels that accurate race representation is key to staff and public
acceptance of the study results, additional consideration will be given in the weighting process to
adjusting the race variable.
A special software program using mathematical algorithms is used to calculate the appropriate weights.
A limitation of data weighting is that only 2-3 demographic variables can be adjusted in a single study.
Several different weighting "schemes" are tested to ensure the best fit for the data.
The process actually begins at the point of sampling. Knowing that residents in single family dwellings
are more likely to respond to a mail survey, NRC oversamples residents of multi-family dwellings to
ensure they are accurately represented in the sample data. Rather than giving all residents an equal
chance of receiving the survey, this is systematic, stratiiied sampling, which gives each resident of the
jurisdiction a known chance of receiving the survey (and apartment dwellers, for example, a greater
chance than single family home dwellers). As a consequence, results must be weighted to recapture the
proper representation of apartment dwellers.
The results of the weighting scheme are presented in the table below.
Characteristic
Age
18-34 years of age
35-54 years of age
55+ years of age
Sex
Female
Male
Presence of Children in Household
One or more children
No children
Population Norm*
24%
32%
44%
53%
47%
22%
78%
*Source: U.S. Census Bureau, 2005-2007 American Community Survey
Percent in Population
Unweighted Data
8%
30%
62%
56%
44%
17%
83%
Weighted Data
24%
32%
44%
53%
47%
21%
79%
Ana/yzing the Data
The electronic dataset was analyzed by National Research Center, Inc. staff using the Statistical
Package for the Social Sciences (SPSS). For the most part, frequency distributions and mean ratings
are presented in the body of the report. A complete set of frequencies for each survey question is
contained in Appendix A: Responses to Survey Questions. Also included are results by geographic
subarea (Appendix B: Responses to Selected SuNVey Questions by GeogNaphic Area) and presence of
children in household (Appendix C.• Responses to Selected Survey Questions by P�esence of Children
or TeenageNS in Householc�.
Report of Results (2009-07-13) Item # 3
Page 60
Attachment number 1 \nPage 6
Parks and Recreation Survey
July 2009
APPENDIX E: SuRVEY MATERIALS
The following pages contain a copy of the questionnaire that survey participants were asked to
complete.
Report of Results (2009-07-13) Item # 3
Page 61
Attachment number 1 \nPage 6�
Cit� of Clearwater �ar�cs and �tecreation Survey
1.Cities offer parks and recreation facilities and programs to their residents for a variety of re�
indicate the extent to which you agree or disagree that the City of Clearwater should offer x
facilities and programs to its residents for each of the following purposes. Then indicate w
think are the two MOST IMPORTANT reasons for Parks and Recreation in Cleanvater.
Strongly Somewhat Somewhat Strongly
A�ree A.�ree Disagree Disagree
a. To provide opportunities for residents to maintain and
improve their physical health ..............................................1 2 3 4
b. To provide opportunities for residents to make social
connections which strengthen the community's
socialfabric ...............................................................................1 2 3 4
c. To enhance the community's economic vitality
by offering special events that draw visitors from
inside and outside the community .........................................1 2 3 4
d. To provide recreational opportunities to underserved
residents who might not otherwise be able to participate
in recreational activities (e.g., people with disabilities
or people with low incomes) ..................................................1 2 3 4
e. To provide positive activities for children and teens
(age 19 and younger) ................................................................1 2 3 4
f. To provide recrea�ional, social and health strengthening
opportunities for older adults (age 60 and older) .................1 2 3 4
g. To promote a more beautiful community and a
greater "sense of place" for residents ...................................1 2 3 4
h. To provide greater cultural opportunities to increase
our city's livability, stimulating economic revitalization,
strengthening education, and creating an understanding
of diverse populations .............................................................1 2 3 4
i. To provide greater mobility, with trails and paths
for residents to use for exercise and for non-motorized
transportation ...........................................................................1 2 3 4
j. To provide green and natural spaces within the
community with park lands and open space ........................1 2 3 4
k. To maintain thc community's image as an
athletic "sports town" destination .....................................1 2 3 4
l. To maintain the communiry's image as
a beach resort destination ..................................................1 2 3 4
sons. Please
ecreation
hich you
Most Important
�check TWO only�
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2.Please rate how important you think it is for the City to provide recreation programs for each of the
population groups below.
a.
b.
c.
d.
e.
f.
g•
h.
i.
1•
k.
Programs for: Essential
Children 0 to 5 years old ...................................................1
Children 6 to 12 years old ................................................1
Teenagers 13 to 17 years old ............................................1
Adults..................................................................................1
Senior adults (60 years old or more) ...............................1
Families together as a group ............................................1
People with disabilities ......................................................1
Non-re sidents .....................................................................1
Beginnerlevels ...................................................................1
Intermediate levels .............................................................1
Advanced or elite levels ....................................................1
Cir�° of Clean�-ater Parl:s and Recreation Surve��
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Very
Important
2
2
2
2
2
2
2
2
2
2
2
Somewhat
Important
3
3
3
3
3 �
3
3 �
3
3 r
3
3
Not at all Don't
Im�ortant Know
4 DK
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4 Item # � �
1
Attachment number 1 \nPage 6
3.The ciry of Clearwater is determining important guiding principles for future parks and recreation
programming. Recognizing that all the statements may reflect values that are important to you, from
each pair of statements below, please indicate which ONE of the two statements you believe is more
important for Clearwater.
a. I consider parks and recreation ...
❑ a human service that contributes to the physical, emotional and social welfare of the whole communiry
offering limited services funded primarily through tax dollars.
❑ a business that serves people who can afford to pay for the services through user fees.
b. Parks and recreation programs should be offered ...
❑ at many different skill levels, i.e. beginner through advanced.
❑ at the beginner and intermediate levels.
c. Parks and recreation facilities should be mostly ...
❑ programmed with leagues and other pre-planned activities or events, with some drop in use, likely� earning
greater revenues.
❑ available for public drop-in use with some active programming likely earning lesser revenues.
d. Parks and recreation program offerings should ...
❑ focus mostly on popular sports and fitness (e.g. aerobics, yoga, softball, soccer, basketball, etc.) because
those serve the most number of people.
❑ offer some popular sports and fitness activities, but also include diverse opportunities like arts and crafts,
and classes (e.g. cooking, tai chi, etc.) that may not serve so many
e. The Parks and Recreation Department should provide facilities and programs that ...
❑ complement other community offerings but not duplicate them (even if the duplicated city programs are less
expensive).
❑ are requested by residents, regardless of whether they are provided by� other agencies in our community�.
£ When considering potential budget reductions, the Parks and Recreation Department should ...
❑ maintain all existing programs and facilities but at a lower level of service (e.g. park maintenance on
fewer days per week; reduced hours at recreation facilities; fewer recreation program offerings within each
category).
❑ eliminate some programs and facilities, but keep the remaining programs and facilities at current levels of
service (e.g. close some facilities but keep all others on current schedules; cut some types of recreation
programs).
g. Landscaping in public spaces (e.g. parks, medians, street right-of-ways) should be ...
❑ beautifully maintained in our community to ensure our high quality of life.
❑ require minimal or no maintenance.
4.Please rate how important to the community, if at all, it is that the City of Clearwater Parks and
Recreation Department provide the following activities. Then indicate which you think are the two
MOST IMPORTANT activities.
Very Somewhat Not at all
Essential ]mportant Important Important
a. Wellness/fitness (e.g., weight training,
aerobics, yoga, etc.) ............................................................1
b. Visual arts (e.g., pottery, painting, etc.) ...........................1
c. Performing arts (e.g., dance, drama, etc.) ........................1
d. Community events (e.g., Jazz Holiday, Turkey Trot,
Fun N' Sun, Clearwater Sea Blues Festi`=al) .....................1
e. Sports teams and lessons
(e.g., softball, soccer, football, etc.) ..................................1
f. Golf ........................................................................................1
g. Gymnastics ...........................................................................1
h. Aquatics (e.g., lap swimming, water exercise classes,
lessons, etc.) .........................................................................1
i. Tennis ....................................................................................1
Cirt� of Clear��-ater Parl:s and Recreation Surve��
2
2
2
2
2
2
i
4
4
4
4
4
Most Important
�check TWO only�
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Item �3
Attachment number 1 \nPage 6�
5.City parks serve various purposes within a community, some of which are listed below. Please rate how
important, if at all, each purpose is to you and your household.
Essential
a. Providing visual "green spaces" within the cit5�............1
b. Providing a place for rest and relaxation ........................1
c. Providing developed spaces for field spoYts
(e.g., soccer, football, softball, baseball, , lacrosse) ......1
d. Providing open lawn/play space (for children or
adults to play their own games like tag, frisbee,
croquet, etc.) ......................................................................1
e. Providing opportunities for court sports
(e.g., tennis, basketball) ....................................................1
f. Providing places for group gatherings ............................1
g. Providing places for children to play on
playgroundequipment ......................................................1
h. Providing places to exercise pets .....................................1
i. Providing a place to walk or jog within the city............1
j. Providing natural open lands or wildlife habitat
withinthe city .....................................................................1
k. Providing annual flower plantings ..................................1
1. Providing low-water perennial
(bloom year after year) plantings .....................................1
Very Somewhat
Im�oxtant Impoxtant
2 3
2 3
2 3
2 3
2 3
2 3
Not at all Don't
ImporYant Know
4 DK
4 DK
4 DK
4 DK
4 DK
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2 3 4
2 3 4
2 3 4
2 3 4
2 3 4
2 3 4
DK
DK
DK
DK
DK
DK
6.Please rate how important to the community, if at all, it is that the City of Clearwater Parks and
Recreation Department provide the following community events. Then indicate which you think are the
three MOST IMPORTANT events.
Vcry Somewhat Not at all
I��?ssenrial Im�ortant Im�ortant Im�ortant
a. Clearwater Celebrates America ..........................................1 2 3 4
b. Clearwater Fun N' Sun Pestival Weekend .......................1 2 3 4
c. Clearwater Sea Blues Festival .............................................1 2 3 4
d. Downtown Concerts ...........................................................1 2 3 4
e. Hispanic Heritage Fall Concert Weekend ........................1 2 3 4
f. Ironman ................................................................................1 2 3 4
g. Jazz Holiday ..........................................................................1 2 3 4
h. Make A Difference Fishing Tournament .........................1 2 3 4
i. Martin Luther King Day March ........................................1 2 3 4
j. Outback Beach Day ............................................................1 2 3 4
k. Turkey Trot ..........................................................................1 2 3 4
Cir� ot Clearwater Parl:s and Recreation Surc�er
Most Important
(check u� to THRl?E�
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Item # 3
3I
Attachment number 1 \nPage 6
7.Please indicate whether you or anvone in vour household has done any of these activities in the past 12
months at a City of Clearwater park or facility, or at another park or facility (either a private facility or
one belonging to another jurisdiction).
Done at a City of
Clearwater �ark or facilit�
Xes no
a. Used the Pinellas or Ream Wilson Trail ....................................................... ❑ ❑
b. Walked, ran or jogged in a park or nature park ........................................... ❑ ❑
c. Exercised a pet(s) in a park or nature park .................................................. ❑ ❑
d. Relaxed (e.g., read a book, picnicked, played games or catch
on the grass) in a park
e. Used a group shelter or picnic area (for group event) ............................... ❑ ❑
£ Used a skate park ............................................................................................. ❑ ❑
g. Played at a playground .................................................................................... ❑ ❑
h. Participated in a nature program ................................................................... ❑ ❑
i. Played baseball ................................................................................................. ❑ ❑
j. Played softball .................................................................................................. ❑ ❑
k. Played field sports (e.g., soccer, football, rugby, field hockey,
lacrosse, Ultimate Frisbee) ............................................................................ ❑ ❑
1. Pla`�ed tennis or took tcnnis lessons ............................................................. ❑ ❑
m. Played court sports or took lessons (e.g., basketball, volleyball) ............. ❑ ❑
n. Played golf or took golf lessons .................................................................... ❑ ❑
o. Played shuffleboard ......................................................................................... ❑ ❑
p. Used an outdoor swimming pool for swim lessons or
water exercise classes ..................................................................................... ❑ ❑
q. Used an outdoor swimming pool for "open swim" (drop-in) .................. ❑ ❑
r. Used an indoor swimming pool for swim lessons
orwater exercise classes ................................................................................. ❑ ❑
s. Used an indoor swimming pool for "open swim" (drop-in) .................... ❑ ❑
t. Swam, fished, relaxed or had a social event at a reservoir or lake............ ❑ ❑
u. Swam, fished, relaxed or had a social event at a beach .............................. ❑ ❑
v. Went motorized boating at a marina ............................................................ ❑ ❑
w. Went non-motorized boating at a marina .................................................... ❑ ❑
x. Participated in a fitness class (e.g., yoga, aerobics,
pilates, weight training, etc.) ........................................................................... ❑ ❑
y. "Dropped-in" for exercise (weights, exercise machines, etc.) ................. ❑ ❑
z. Participated in children's (age 0-12) arts or recreation program ............... ❑ ❑
aa. Participated in a youth (age 13-19) arts or recreation program ................ ❑ ❑
bb. Participated in an adult arts or recreation program .................................... ❑ ❑
cc. Participated in a senior arts or recreation program .................................... ❑ ❑
dd. Participated in a children's (age 0-12) sports program or team ................ ❑ ❑
ee. Participated in a youth (age 13-19) sports program or team ..................... ❑ ❑
f£ Participated in an adult sports program or team ......................................... ❑ ❑
gg. Participated in an adult exercise, fimess or wellness program .................. ❑ ❑
hh. Participated in senior exercise, fitness or wellness program ..................... ❑ ❑
u. Participated in a therapeutic recreation program ........................................ ❑ ❑
jj. Participated in a community event ................................................................ ❑ ❑
kk. Attended an event at a Ruth Eckerd Hall .................................................... ❑ ❑
Cir�� of Clearwater Parl:s and Rea-eation Surver
Done
somewhere else?
Xes no
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It�#3�
4
Attachment number 1 \nPage 6
8.How important, if at all, do you believe it is that the ciry of Clearwater offer each of the following
activities or facilities to the community?
Essential
a. The Pinellas or Ream Wilson Trai1 ..........................................1
b. Parks and nature parks ...............................................................1
c. Places to exercise pet(s) in a park or nature park ...................1
d. A group shelter or picnic area (for group event) ...................1
e. A skate park .................................................................................1
f. Playgrounds .................................................................................1
g. Nature programs .........................................................................1
h. Baseball and softball fields ........................................................1
i. Field sports fields (e.g., soccer, football, rugby,
field hockey, lacrosse, Ultimate Frisbee) ................................1
j. Tennis courts and complexes ...................................................1
k. Gymnasiums for court sports
(e.g., basketball, volleyball) .......................................................1
1. Golf courscs ................................................................................1
m. Shuffleboard courts ....................................................................1
n. Outdoor swimming pools ........................................................1
o. Indoor swimming poo1 ..............................................................1
p. Beach facilities for swimming and recreation .........................1
q. Beach facilities for boating (Marina) ........................................1
r. Fimess classes (e.g., yoga, aerobics, pilates,
weighttraining, etc.) ...................................................................1
s. Exercise facilities (weights, exercise machines, etc.) ............1
t. Children's (age 0-12) arts or recreation programs .................1
u. Youth (age 13-19) arts or recreation programs ......................1
v. Adult arts or recreation programs ............................................1
w. Senior arts or recreation programs ...........................................1
x. Children's (age 0-12) sports programs or teams ....................1
y. Youth (age 13-19) sports programs or teams .........................1
z. Adult sports programs or teams ...............................................1
aa. Adult exercise, fitness or wellness programs ..........................1
bb. Senior exercise, fitness or wellness programs .........................1
cc. Therapeutic recreation programs .............................................1
dd. Community events .....................................................................1
ee. Ruth Eckerd Hall ........................................................................1
Very
Important
2
2
� 2
2
� 2
2
� 2
2
2
2
Somewhat
Important
3
3
3
3
3
3
3
3
3
3
Not at all
Important
4
4
4
4
4
4
4
4
4
4
Don't
Know
DK
DK
DK
DK
DK
DK
DK
DK
DK
DK
2 3 4 DK
2 3 4 DK
� 2 3 4 DK
2 3 4 DK
� 2 3 4 DK
2 3 4 DK
� 2 3 4 DK
2 3 4 DK
2 3 4 DK
2 3 4 DK
� 2 3 4 DK
2 3 4 DK
� 2 3 4 DK
2 3 4 DK
� 2 3 4 DK
2 3 4 DK
� 2 3 4 DK
2 3 4 DK
� 2 3 4 DK
2 3 4 DK
� 2 3 4 DK
9.Please indicate which of the following statements best represents how you feel the cost for operating
recreation facilities and offering recreational programs should be paid.
❑ 100% through taxes ❑ 100% through fees
❑ Taxes should pay the majority of costs ❑ Fees from users should pay the majority of costs
and fees from users the remaining costs and taxes should pay the remaining costs
Item # 3
Cirt� of Clearwater Parl:s and Recreation Surver
�
Attachment number 1 \nPage 6
10.The City of Clearwater is exploring ways to fund parks and recreation in the future. Please indicate the
extent to which you agree or disagree with each of the following funding options.
Strongly Somewhat Somewhat Strongly Don't
A�ree Agree Disagree Disagree Know
a. Recreation programs must pay for themselves
throughuser fees .................................................................................1
b. Profitable or popular programs (such as sports leagues and
swimming lessons) can help pay for less profitable programs
(such as therapeutic, scnior and � outh programs) ..........................1
c. The City should supplement the costs of operating
recreation programs by using different revenue sources,
such as grants, donations, and taxes . ...............................................1
d. The City should supplement the costs of operating
facilities by using different revenue sources, such as grants,
donations, and taxes ............................................................................1
e. Individuals living outside Clearwater should pay
higher fees for participating in recreation programs ......................1
2 3
2 3
2 3
2 3
2 3
4 DK
4 DK
4 DK
4 DK
4 DK
11.The City of Clearwater, due to global economics and the passage of Amendment 1 to lower propoerty i
taxes in the State of Florida, like the rest of the nation, is facing tough economic challenges and will
have to make diffcult budget decisions. Please indicate your level of support for or opposition to each of
the following options for reducing the Parks and Recreation budget. Then indicate which two options
you would most support, if budget cuts were necessary.
Strongly Somewhat Somewhat Strongly Top Choices for Reductions
Su ort Su ort O ose O ose .�check TWO onl�;�
a. Reducing beach maintenance .............................1 2 3 4 ❑
b. Reducing park maintenance .................................1 2 3 4 ❑
c. Reducing athletic fields maintenance .................. 1 2 3 4 ❑
d. Eliminating some athletic fields ...........................1 2 3 4 ❑
e. Reducing operating hours of recreational
facilities.................................................................... 1
f. Closing a recreational facility ............................... 1
g. Eliminating some community events .................1
h. Reducing programs that serve senior adults ...... 1
i. Reducing cultural programs .................................1
j. Reducing landscape maintenance in areas
such as medians ..................................................... 1
k. Allow other entities to operate city facilities
even if the programs are more expensive ..........1
Cir� ot Clearwater Parl:s and Recreation Surc�er
2
2
2
2
2
3
3
3
3
3
2 3
2 3
4
4
4
4
4
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Item # 3
�I
Attachment number 1 \nPage 7�
12.Please indicate your level of support for or opposition to the following sources of funding to help develop
parks and recreation facilities and programs in Clearwater, including the costs of land acquisition,
building improvements and ongoing maintenance and operating costs.
Strongly Somewhat Somewhat Strongly Don't
Su ort Su ort O ose O ose Know
a. Sales tax increase ..................................................................................1 2 3 4 DK
b. Property tax increase ...........................................................................1 2 3 4 DK
c. Use of Ciry general revenue funds, although it may mean
reducing funding for other services .................................................1
d. Grants and gifts, which may require matching funds from
the City on a portion of the monies received ..................................1
e. Partnering with other municipalities, school districts or
non-profits to develop joint use parks or facilities .........................1
f Partnering with private organizations to develop parks or
recreational facilities ............................................................................1
g. Entering into reciprocal agreements with other
municipalities to allow residents of each jurisdiction to use
recreational facilities at resident rates ...............................................1
About You and Your +iousehold
13.How many years have you lived in the Clearwater
area? years
(Plea.re rnRrl� "0" if le.r.r than 6 �nonth.r�
14.What is your gender?
❑ Female ❑ Ma1e
15.Which of the following best describes your age?
❑ 18-24 ❑ 45-54
❑ 25-34 ❑ 55-64
❑ 35 - 44 ❑ 65 years or older
16.About how much was your household's total
income before taxes in 2008? (Please include in
your total income money from all sources for all
persons living in your household.)
❑ Less than $24,999
❑ $25,000 to �50,000
❑ $50,000 to �99,999
❑ $100,000 or more
Cir�� ot Clearwater Parl:s and Recreation Surc�er
2 3
2 3
2 3
2 3
2 3
17.Counting yourself how many
people live in your household?
4 DK
4 DK
4 DK
4 DK
4 DK
........ people
� no
18.Do any children under age 6 live in
your household? .............................................. ❑
19.Do any children ages 6 to 12 live in
your household? .............................................. ❑
20.Do any teenagers ages 13 to 17 live in
your household? ............................................. ❑
21.Are you or any other members of your
household aged 65 or older? ....................... ❑
Than�c you!
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The City of Cleayzvatergreaty appreciateyour res�on.re.r!
Plea.re return the .rurvey in the enclo.red bu.rine.r.r reply envelope
to the independent organi�ation analy�ing the re.rult.r at.•
National Ke.rearch Center, Inc.
PO Box 549
Belle Mead, Nf 08502
Item # 3
�I
2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
' i i ll � ll�
1 Redevelop Coachman Park area, including:
N Coachman Parlc Awaiting Final Council Direction
Y Bayfront Memorial Parks Completed w/ Downtown Marina
Y Bayfront Tennis Courts Completed
N Harbarview Center Parking Lot Awaiting Final Council Direction
Turn vacant lot on East Avenue (across from Police station) into a Use of MSB parking garage and MSB amenities serve this purpose.
M 2 downtown trailhead for the Pinellas Trail. Complete.
3 Do CIP replacements, renovations for existing neighbarhood parks:
Neighborhood Parks:
Y Mandalay Park New sand walls; restroom and landscape.
R Skycrest Park Eliminate due to County building and retention pond for Keene Road - no
room for park improvements.
Community Parks:
M Morningside Recreation Complex Morningside Recreation Center was removed. The park was renovated.
Y Norton Recreation Complex Replaced by Ross Norton Recreation Center
Special Use Facilities:
Y Jack Russell Stadium Contracted out to Winning Inning. Developed Walter C. Campbell Sr.
Park.
Y David Martin Soccer Field Glen Oaks Park Completed
Recreation Center expanded. New restroom, concession stand and larger
� Countryside Community Park playground were added.
l� Sid Lickton Park Complete renovation underway presently
Y = Yes M = Modified
N = No R = Removed
UC = Under design/construction O= On-going
�
_
�
�
m
N
5
�
m
�
m
2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
Resource-based Parks:
Y Clearwater Beach Replaced Lifeguard stands and main li%guard building. Beachwalk
constructed/amenities replaced.
4 Address Soccer Field Deficiencies:
Y Cap soccer program use levels and raise club fees
Form a multi-agency task force to manage existing fields more Soccer demand has leveled off with construction of additional fields in
Y
efficiently other non-city locations and new focus on other sports like Lacrosse. Still
Support the City of Safety Harbor in the construction of a four- a need for a minimum of a 4+ 6 field complex.
field soccer complex
Build 12-16 new soccer fields at:
N Joe DiMaggio, ar Funding request for Pinellas County awaits their participation for a
N Airpark multipurpose field. Renovation of Field House coinplete.
After construction of these facilities, establish cap levels of all
programs
5 Construct Dog Parks:
Y South Facility Crest Lake Park
Y Nortb Faciliry Enterprise Park
Y Beach Facility County constructed one at Sand Key Park
Y 6 Construct a Skate Park Yes, at Ross Norton
Y 7 Convert the Kings Highway Center into a cultural arts-based Leased to a non-profit that meets the original purpose of this objective.
community center
Y 8 Constructed E.C. Moore 8+ 9 fields and batting tunnels
Develop property on Drew Street west of Eisenhower Elementary
9ti 9 Negotiated a lease with the State of Florida for continued use.
� Acquire Armory for recreation programming infrastructure facility
�
Y = Yes M = Modified
N = No R = Removed
UC = Under design/construction O= On-going
�
_
�
�
m
N
5
�
m
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N
2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
Develop undeveloped resource-based park sites:
N 10 Chautauqua Park South Remains a natural wooded area.
O 11 Complete the city sidewalk system and adjust the City policy on In Progress
sidewalk approvals
Ream Wilson Trail Sections Completed: 1) Long Center to NE
Coachmen Park 2) Pinellas trail to Beach
1. Long Center to NE Coachman Park
2. Pinellas Trail to Beach
Y 12 Fund the completion of proposed trail projects, providing pedestrian 3. Mandalay Channel Bridge
connections to neighborhoods where possible
4. McMullen Overpass
5. Kapok Trails
6. Phase I of Progress Energy Trail
7. Phase II of Druid Trail and Courtney Campbell Trail
Purchased site from S.P.C.; Demolished Park in permitting building,
Constructed lighted football field R.R., concession stand, Renovated two
Y 13 Renovate Joe DiMaggio Sports Complex
Baseball fields.
O 14 Create Management Plans for all Ciry owned natural lands In progress. We have completed plans for Bayview, Kapok, Lake
Chautauqua Equestrian and Nature Preserve.
,, , � //' i / �
Y 15 Renovate Station Square Park Completed
16
Do CIP replacements, renovations for the following existing parks:
�
� Neighborhood Parks:
'� Valencia Park Replaced existing equipment and amenities.
Y = Yes M = Modified
N = No R = Removed
UC = Under design/construction O= On-going
�
_
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m
N
5
�
m
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2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
R Marymont Park Due to budget reductions, this park was leased to a co-sponsor group.
N Woodgate Park
Community Parks:
Y Cliff Stephens Park Trail Improvements.
N Crest Lake Park
UC Norton/Wright Park New path to be constructed by Feb. 2014
Special Use Facilities:
N Frank Tack Pariz Funding in FY 2016/17
Y Pier 60 Parlc Restroom renovation/expansion complete. Remaining Park development
to be coinpleted in 2013.
Y Countryside Sports Complex Lights, fencing and turf upgraded in 2011. Building upgrades budgeted
in FY 2015/2016.
Resource-based Parks:
Y Memorial Causeway New trail and new landscaping
17 Develop undeveloped neighborhood park sites:
N Salls Lake Park Small Neighborhood Park
N State Street Parlc Small Neighbarhood Park
18 Develop undeveloped community park sites:
Y N.E. Coachmen Park Parking and trail upgrades were made.
Y Chautauqua Park North Yes, it is the new Enterprise Dog Park
19 Develop undeveloped resource-based parks:
Y Courtney Campbell Parkway Park Yes, it is now Courtney Campbell Beach.
� Bayview Park Yes, complete
�
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Y = Yes
N=No
UC = Under design/construction
M = Modified
R = Removed
O = On-going
�
_
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m
N
5
�
m
�
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A
2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
Construct a senior center at the Lawn Bowling and Shuffleboard No, but we constructed the Aging Well Center at the Long Center; current
M 20 facilities being maintained and run by Lawn Bowling and Shuffleboard
Complex
groups.
N 21 Construct a multipurpose cultural/social center
i� i l i l
N 22 Construct family aquatics center at Countryside Community Park Removed from Penny III
23 Do CIP replacements, renovations and ongoing maintenance for the
following existing parks:
Neighborhood Parks:
N Charles Park
N Coopers Bayou Park
N Overbrook Park
N Wood Valley Park
Community Parks:
Y Clearwater Beach Recreation and Aquatics Complex Renovated building and added Beach Library
Special Use Facilities:
N McMullen Tennis Complex Awaiting FRDAP funding from State
Resource-based Parks:
b� Lake Chautauqua Park
� Major repair to boardwalk/trail system in park, replaced dock and new
ih� Moccasin Lake Park
c,a teaching area installed. Master Plan complete.
Y = Yes M = Modified
N = No R = Removed
UC = Under design/construction O= On-going
�
_
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N
5
�
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2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
N Alligator Lake Park
N 24 Develop undeveloped resource-based parks:
Coopers Point Park
i i i 'i
Y 25 Work with citizen groups to develop more projects similar to the yes, mural project downtown
Cleveland Street Alley Park
M 26 Not needed
Create additional downtown plazas and parks through redevelopment
Y 27 Support the Development Redevelopment Plan Yes
N 2g Established partnerships with schools and churches to create "new"
neighborhood parks
Y 29 Explore private sector operatars for the Wood Valley Recreation Leased space to Boys and Girls Club
Center
Explore the potential for creating additional "teen rooms" at existing
Y 30 Yes, we have teen rooms at Ross Norton and North Greenwood
and planned community centers or gathering areas
O 31 Continue to add facilities at existing developed community parks to Expanded playgrounds and added trails to numerous facilities
serve surrounding neighborhoods
Investigate the use of conference rooms and other public meeting
5� 32 Yes, we allow use at our centers.
� spaces for use by community groups
�
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Y = Yes
N=No
UC = Under design/construction
M = Modified
R = Removed
O = On-going
�
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N
5
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2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
Utilize the Long Center to expand City offerings in recreational
Y 33 programming, therapeutic recreation and structured aquatic Yes
programming
Continue to offer Martin Luther King Center as a community center, For several years, both centers stayed in operation. However due to
Y 34 with the opening of the North Greenwood Recreation and Aquatics deterioration of the MLK center, the City did not renew an agreement
Complex with PCSB for its operation in 2011.
M 35 Investigate a potential land swap with the School Board to acquire Didn't swap, but purchased through FCT grant
land located contiguous to Lake Chautauqua Park
N 36 Develop a right of refusal with the Boy Scouts of America for Discussed but not approved by Boy Scouts
purchase of Camp Soule
R 37 Consider purchase of equestrian stables located on Union Street Received grant, but acquisition was not possible. Property now being
considered for residential development.
38 Design and construct future storm water projects as resource-
based recreation facilities:
Y Betty Lane Forested Habitat Preservation Site Completed
N Crest Lake Expansion Funded in FY2016/2017
Y Stevenson Creek Estuary Restoration Program Completed
N Clearwater Mitigation Bank/Del Oro
N Northwest Shore of Alligator Lake
Y Friendly Village of Kapok Mobile Home Completed
� Moccasin Lake Completed
� Lake Chautauqua
�
w
Y = Yes
N=No
UC = Under design/construction
M = Modified
R = Removed
O = On-going
�
_
�
�
m
N
5
�
m
�
m
�
2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
Y 39 Create and intergovernmental Recreation and Sports Council We created the Presidents' Council which has been active.
We have expanded partnership with Boys and Girls Clubs, JWB and
O 40 Expand partnerships with the YMCA, the Boys and Girls Club, and Eckerd Community Alternatives.
other similar social/recreation-orientated agencies
Investigate partnerships with churches and other groups for future
O 41 We continually seek partnerships with diverse organizations.
parks and recreation development alternatives
O 42 Construct proposed bike lane projects In progress
O 43 Improve existing transit stops, trails and sidewalk systems We continue to improve trails and sidewalks.
Continue to aggressively participate in regional planning through the
O 44 County/Metropolitan Planning Organization (MPO) We aggressively participate at the Pinellas MPO.
O 45 Partner with the Ruth Eckerd Performing Arts Center and Theater We partner consistently with Ruth Eckerd Hall.
(PACT) to expand cultural/performing arts opportunities
O 46 Partner with the Clearwater Arts Foundation to develop and The Cultural Plan was completed and we partner with the Clearwater Arts
implement the Clearwater Arts and Cultural Plan Alliance.
� 4� Create a monitoring program through user surveys to find out how yes, we have comment cards available and utilize GTracs.
� programs can be changed or improved
�
w
Y = Yes
N=No
UC = Under design/construction
M = Modified
R = Removed
O = On-going
�
_
�
�
m
N
5
�
m
�
m
�
2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
O 48 partner with healthcare providers for health screening for seniors at yes, in Aging Well Center and North Greenwood
City facilities
O 49 Expand Teen Programs We have expanded our teen programs.
We have expanded partnerships including with JWB, Junior League of
O 50 Continue to expand existing partnerships with social groups and Clearwater-Dunedin, Eckerd, and 27 others (as part of the Aging Well
agencies Center)
O 51 Conduct a fee/market study of user fees and charges We continually assess user fees.
O 52 Aggressively promote Parks and Recreation opportunities Due to resource reductions, this function is administered through Public
Communications.
O 53 Improve marketing of nature parks and resource-based facilities
Due to resource reductions, this function is administered through Public
Communications.
O 54 Nature Park section should be considered in terms of resource Under Consideration
allocation
Y 55 Create a"stewardship" program to encourage volunteerism in the we have created a successful "Adopt-a-Park" program with 26 partners.
maintenance of facilities
Y 56 Utilize new technologies in the delivery methods of the parks and yes, we implemented both Rec Trac and our transitioning to OWAM.
programs
Y 57 Determine location for the infrastructure facility approved in Pennies On oin
�
for Pinellas g g
�
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Y = Yes
N=No
UC = Under design/construction
M = Modified
R = Removed
O = On-going
�
_
�
�
m
N
5
�
m
�
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�
2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
N 58 Develop a Citywide signage program to tie parks facilities into
neighborhoods
O 59 Annually, we request CIP funding for on-going repair and replacement.
Provide additional support for repair and replacement CIP budgets
N 60 Facilitate an implementation workshop with the County
Y 61 Pursue the continuation of the Pennies for Pinellas program We are consistently pursuing Penny for Pinellas funding.
N 62 Partner with the School Board to have new and existing schools
designed to serve as neighborhood parlcs
O 63 Continue/Expand use of business partnerships and corporate We have expanded our sponsorships with Clearwater for Youth.
sponsorships
Y 64 Continue aggressive pursuit of grant dollars We have been very successful, securing over $65,000,000 in non-General
Fund or Penny funding.
Y 65 Adopt the Parks and Recreation System Master Plan; include projects I,es
in CIP
M 66 We continue to meet with appropriate departments as needed.
Facilitate annual coordination meetings with other City Departments
Promote the passage of a thirty million-dollar general obligation
� 67 bond issue to construct parks and recreation projects identified in this No
� plan
�
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Y = Yes M = Modified
N = No R = Removed
UC = Under design/construction O= On-going
1�
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_
�
�
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N
5
�
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�
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2002 Parks and Recreation Master Plan Status of Action Items
Status Park Lands and Facilities Recommendations Comments
Y 68 partner with Pinellas County to offer recreational services for counry We have partnered to provide services at the Long Center and
residents Countryside Community Park.
N 69 Include 2% to 2.5% to bond funding and penny funding for No
construction and administrative management
Update, revise and modify where needed the Open Space and
N 70 Recreation Facility Fee Ordinance to reflect the impacts of the No
Master Plan
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Y = Yes M = Modified
N = No R = Removed
UC = Under design/construction O= On-going
11
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Special Work Session
Council Chambers — Parks &
Rec Master Plan
SUBJECT / RECOMMENDATION:
2013 Master Plan Update - Felicia Leonard (30 minutes)
SUMMARY:
Process
Master Plan Community Engageinent Input
Review Approval:
Meeting Date:6/28/2013
Cover Memo
Item # 4
Attachment number 1 \nPage 1
2013 Parks and Recreation Master Plan Update
Approach
Introduction
The City of Clearwater's Parks and Recreation Department is entering the second half of
its twenty year Parks and Recreation Master Plan created in 2002. During the last eleven
years, the City faced many changes not predicted in the plan, including unforeseen
economic challenges. Additionally, Penny for Pinellas III funding will be available in the
next several years, prompting a review of priorities and impacts. In order to remain
current, we must assess what goals and objectives have been accomplished and those
that need to be modified or eliminated.
The following sections create a systematic framework for reviewing, updating and
modifying the Master Plan. The approach includes:
A. Community Engagement
B. Demographic Trend Analysis
C. Mission, Vision and Guiding Principles
D. Existing Conditions Analysis & Prioritization
E. Policy and Program Action Plan
F. Schedule
To maintain consistency, we will work to ensure the Master Plan is aligned with other
previous planning documents. These include:
• 2002 Parks and Recreation System Master Plan
• 2006 Shifting Gears: Bicycle and Pedestrian Master Plan
• 2007 Public Art Plan
• 2002-2003 Cultural Plan
• 2008 Clearwater Comprehensive Plan
• Clearwater Greenprint Plan
• Downtown Redevelopment Plan
2013 Parks and Recreation Master Plan Update :��t��
Attachment number 1 \nPage 2
�� < <� I 2
A. Community Engagement
The City of Clearwater is deeply committed in creating a comprehensive and open
community process to ensure residents, user groups, associations and other
stakeholders provide helpful input toward the development of their city's park system.
To achieve this, we will target a minimum participation level of 383 residents; an
adequate sample size calculated using the National Statistical Society's Calculator and
the 2011 US Census Bureau population estimate of 107,784. A sample size of 383 people
ensures a confidence level of 95%.
In order to reach our sample size goal, we will:
• Establish a Stakeholder Advisory Committee (SAC)
• Establish an Internal Stakeholder Committee
• Host Community Workshops
• Create an On-line Community Engagement Tool
• Conduct Mail Surveys
1. StakeholderAdvisory Coanmittee (SAC)
The following organizations will be represented on the SAC. We plan to hold three
meetings with the SAC to discuss ideas, action plans and implementation.
Stakeholder Advisory Committee Organizations:
o Presidents' Council of co-sponsor groups (4)
o Clearwater for Youth (2)
o Clearwater Volunteers (3)
o Juvenile Welfare Board (1)
o Religious Community Services (4)
o Clearwater Chamber of Commerce (1)
o Park F� Recreation Advisory Board (7)
o Suncoast YMCA(1)
o Philadelphia Phillies (1)
o Friends of Clearwater Beach Recreation Center (1)
o Clearwater Beach Chamber of Commerce (1)
o Clearwater Neighborhoods Coalition (1)
o Pinellas County Parks and Recreation (1)
o MLK Neighborhood Family Center (1)
o Moccasin Lake Master Plan Advisory Committee (2)
o Environmental Services Advisory Board (1)
2013 Parks and Recreation Master Plan Update :��t��'
Attachment number 1 \nPage 3
1'< <a �3
2. Internal Stakeholder Committee
An internal stakeholder committee will be formed to review the plari s
recommendations. Representatives from the following departments will be included:
o Planning
o Police
o Library
o Office of Management and Budget
o Economic Development
o Information Technology
o General Services
o Engineering
3. Community Workshops
In addition to our SAC meetings, we will host five community workshops to allow
residents throughout Clearwater to participate in person. One workshop will be held in
each of the following centers:
o Long Center
o North Greenwood Recreation and Aquatic Complex
o Countryside Recreation Center
o Ross Norton Recreation and Extreme Sports Complex
o Clearwater Beach Recreation Center
4. On-Line Commurcity Engagement
Although participation in person is encouraged, we understand that our population
maintains different schedules. In order to reach a
greater sample of citizens, we will be using an
interactive community engagement software tool, � J ��� ����
provided through Granicus0.
This format provides an internet based location
where residents of the community come to share
ideas, take surveys, and help others evolve ideas.
Through this software, we are able to post meeting
minutes, create surveys, analyze demographics of
participants, and allow for transparency and
communication to the community.
2013 Parks and Recreation Master Plan Update
: �l�'4'�[�'
Attachment number 1 \nPage 4
1'< <�v I4
Throughout the community engagement process, our department will continuously
analyze, organize, summarize and disperse our findings.
5. Mail Survey
To achieve a truly random sample, we will also conduct a mail survey. The survey will
ask a variety of questions such as: what kind of parks or facilities participants prefer,
what amenities they would like to see, and what facilities in their area need renovations
and upgrades.
The information gathered as part of the Community Engagement Process will be used in
the formulation of recommendations of the Master Plan Update.
B. Demographic and Trends Analysis and Projections
We will examine information available from previous planning efforts, the US Census
Bureau, and other national and local sources. Using Geographic Information Systems
(GIS), we can interpret how our department's current offerings, projected growth, and
areas in need of expansion relate to our community's demographics.
C. Mission, Vision and Guiding Principles
The SAC will develop a comprehensive mission, vision and guiding principles for the
Master Plan Update using the input from the Community Engagement Process. This
will guide the development of the Plan's recommendations.
D. Existing Conditions Analysis
We realize that implementation plans for future facilities need to be based on realistic
expectations, projections, needs and demands. To evaluate the need for new facilities or
to guide the renovation of existing parks, the following methodology will be applied:
Step One: Determine the Need for New Facilities based on Level of Service (LOS)
Step Two: Evaluate the Condition and Use of Existing Parks
Step Three: Prioritize New Facilities and Improvements to Parks
Step Four: Review and Identify Legacy Impacts (new or additional operating costs)
Step One: System-Wide Level of Service
We will first apply a LOS analysis using the standards provided by the National
Recreation and Parks Association (NRPA) guidelines and the Florida Statewide Outdoor
Comprehensive Recreation Plan (SCORP). This process will establish a baseline and
2013 Parks and Recreation Master Plan Update :��t��'
Attachment number 1 \nPage 5
J'z �5
demonstrate any disparities in our system compared to industry accepted standards.
These standards are generally based on providing a certain number of acres of parkland
or a certain number of facilities per 1,000 citizens. For example, according the NRPA
standards, a community should have one tennis court per 2,000 people.
During this phase, we will also look at trends in recreation which are not included in
these standards. An example of this would be a facility such as a dog park which was
not popular when the state and national standards were developed, but is something
our community desires.
In addition, we will use Geographic Information Systems (GIS) to analyze how well
Clearwater's population is being served by the location of current facilities using the
NRPA and SCORP standards. The guidelines also include the type of park, size, and
estimated population served. These classifications include:
Mini Parks
Mini Parks are typically less than one acre in size and include
infrastructure such as benches, open spaces and landscaping.
Neighborhood Park
These are parks that have a design that could include playgrounds,
outdoor courts, picnic areas, open space and landscaping that serve a
geographic area of a one mile radius.
Community Park
Community Parks offer amenities that cater to the entire community.
These parks are typically greater than twenty acres in size and include all
the amenities found in a neighborhood park, but also could include
recreation centers, swimming pools and facilities for cultural activities.
Environmental Parks
Environmental Parks are important because they provide a balance of
ecological diversity and wildlife. These parks support nature, horticulture
and history programs, gardening, nature watching and appreciation of
history. Typically trails, educational programs facilities are included.
Special Use Facilities
These facilities provide large scale user-orientated recreational activities
such as sports complexes, tennis complexes, golf courses, docks, stadiums,
beaches and performing arts venues.
2013 Parks and Recreation Master Plan Update :��t��'
Attachment number 1 \nPage 6
1' < ,_ I 6
Step Two: Park Property Evaluation
Because Step One will only help determine what type of facilities and what classification of
parks are suggested per population served, we will also need to evaluate our park
properties to determine where individual park improvements may be needed. To fairly
evaluate the parks, a scoring method will be applied. The following categories will be
scored for each park.
Population Served
Age of Facilities
Comfort (amenities provided for participant comfort)
Population Served : We will score the population within the surrounding
area of each park type based on the following criteria:
• Mini Park
0 1 point : less than 1,999 people within a 1/� mile distance
0 2 points : 2,000 to 2,999 people within a 1h mile distance
0 3 points : 3,000 to 3,999 people within a 1h mile distance
0 4 points : 4,000 to 4,999 people within a 1/z mile distance
0 5 points : 5,000+ people within a 1h mile distance
Neighborhood Parks
0 1 point : less than 2,999 people within a 1 mile distance
0 2 points : 3,000 to 5,999 people within a 1 mile distance
0 3 points : 6,000 to 8,999 people within a 1 mile distance
0 4 points : 9,000 to 11,999 people within a 1 mile distance
0 5 points : 12,000+ people within a 1 mile distance
Community Parks
0 1 point : less than 64,999 people within a 3 mile distance
0 2 points : 65,000 to 69,999 people within a 3 mile distance
0 3 points : 70,000 to 74,999 people within a 3 mile distance
0 4 points : 75,000 to 79,999 people within a 3 mile distance
0 5 points : 80,000+ people within a 3 mile distance
• Environmental Parks
0 1 point : less than 64,999 people within a 3 mile distance
0 2 points : 65,000 to 69,999 people within a 3 mile distance
0 3 points : 70,000 to 74,999 people within a 3 mile distance
0 4 points : 75,000 to 79,999 people within a 3 mile distance
0 5 points : 80,000+ people within a 3 mile distance
2013 Parks and Recreation Master Plan Update :��t��'
Attachment number 1 \nPage 7
1'a`� I7
A�e of Facilities : By determining the age of the facilities and amenities at
the park, we can better judge if it is in need of upgrades.
0 5 points : Older than 10 years
0 3 points : 5-10 years
0 1 point: less than 5 years
Comfort : Each park will also be evaluated on the comfort level of amenities
present. These amenities include, but are not limited to, restrooms, shade,
seating, viewsheds, water fountains, lighting, bike racks and parking.
0 1 point : If the park has more than enough amenities for
comfort
0 3 points : If the park has an adequate amenities for comfort
0 5 points : If the park is lacking in basic amenities that make it
an unattractive destination
The points assigned to each category will be aggregated to give us an overall score
(Parks (P)) that indicates the accessibility, age and comfort levels of each park. The
highest score possible would be 15 and receiving that number would indicate a park
that serves a large population, has older facilities and is lacking in basic amenities.
Population + Age of Facility + Comfort = Parks (P) Factor
Given the purpose of Special Use Facilities, this method will not be applied. These
facilities will be assessed individually by SCORP's user-oriented recreation population
guidelines.
Step Three: Prioritization
This step will create two lists of priority projects. The first list will rank new facilities
and the second will rank the existing park properties. In order to prioritize fairly, the
following formulas will be applied:
1. New Facilities
Since every community is different, and national and state standards cannot dictate the
exact needs of our residents, the formula below will be used for prioritization. This
formula represents the combination of a LOS factor with a factor from the Community
Engagement (CE) process.
Level of Service (LOS) factor+ Community Engagement (CE) factor = Final Score
2013 Parks and Recreation Master Plan Update :��t��'
Attachment number 1 \nPage 8
1' < ,_ I 8
Please note that each factor will be wei htg ed ec�uall�, and iv� en equal importance. The
highest number that could be assigned to each factor will be 1, with the highest available
score of 2.
To calculate the first LOS factor, we will determine a numerical score. A numerical score
will be assigned accordingly:
If a facility exceeds the standards, it will receive a score of -1. If the standards are met the
facility will receive a neutral score of 0. If the city is in need of more facilities, it will
receive a score of 1.
For example, the NRPA guidelines suggest that we should have 1 tennis court for every
2,000 residents. Currently, we have 49 tennis courts serving a population of 107,784.
We are five tennis courts below the NRPA standard, as calculated below.
NRPA Standard: 1 tennis court per 2,000 residents
Number of Tennis Courts in Clearwater: 49
Number of Residents Served: 49 x 2,000 = 98,000
Gap of Residents not Served: 9,784
Number of Additional Tennis Courts Suggested: 4.9
Since the standards are not met, the need for tennis court facilities would receive an LOS
score of 1; giving the project a higher positive score.
The Community Engagement (CE) factor will be determined by the specific number of
residents who responded as a percentage of total people who responded on a given
question. For example, if the idea for building more tennis courts in Clearwater receives
favorable community input, then the facility will receive a higher positive number for
the CE factor. The CE factor will be calculated as follows:
# of residents desiring more tennis courts
# of residents responding
2. Park Properties
= Community Engagement (CE) factor
Similar to the approach used for new facilities, a final score will be created using the
results of Step Two (Park Property Evaluation) and results of community engagement.
The calculation that will be applied to prioritize improvements to existing parks is as
follow:
Parks (P) factor + Community Engagement (CE) factor= Final Score
2013 Parks and Recreation Master Plan Update :��t��'
Attachment number 1 \nPage 9
i � < ,_ I 9
Please note that each factor will be wei htg ed ec�uall�, and iv� en equal importance. The
highest number that could be assigned to each factor will be 1, with the highest available
score of 2.
Please see the attached Sample Scoring Sheet for reference.
Step Four: Legacy Impacts
Each proposed project and program in a Master Plan will have future budget
implications to provide for the on-going operation and maintenance of those facilities.
Step four will provide an estimated annual cost of these legacy impacts.
E. Policy and Program Action Plan
The Stakeholder Advisory Committee will evaluate recreation programs and policies
based on the 2002 Master Plan recommendations, existing conditions, demographic
trends, current recreation trends, user surveys, community engagement and overall
system-wide facility evaluation. Pased on these, the Master Plan will act as a living
document that will provide recommendations that will be subject to change as
conditions in the City adapt over the next ten years.
2013 Parks and Recreation Master Plan Update :��t��'
F. Schedule
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2013 Parks and Recreation Master Plan Update :��'��'
Sample Score Sheet
TotalScore
# of
respondents
# of overall that indicate
# suggested per # in Service respondents on desire for type
Type of Facility Guidelines Guidelines Clearwater Gap/Surplus LOS Score appropriate question of facility Percentage
Tennis Courts 1 court per 2,000 54 49 -S 1 100 10 0.10 1.1
Raquetball/Handball 1 court per 20,000 5 16 11 -1 100 10 0.10 -0.9
.
TotalScore
Weig te
Parks Score
(Total Points # of
Total Assigned respondents
Amount divided by that indicate
Age of Parks of Points Total Points # of overall improvement
Name of Park Type of Park Population Served Facilities Comfort Score Possible Possible) respondents desired Percentage
Sunset Sam Neighborhood 2 5 3 10 15 0.67 100 10 0.10 0.77
Lake Chautauqua Park Environmental 5 5 3 11 15 0.73 100 15 0.15 0.88
Lake Lucile Mini-Park 5 3 5 11 15 0.73 100 20 0.20 0.93
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Attachment number 3 \nPage 1
2013 Parks and Recreation Master Plan Update
Approach
After the presentation of the Master Plan Update Approach, members of the City
Council will be asked to provide top priority questions/issues they would like to know
from the public. These questions will be addressed in the Community Engagement
Process to guide the Master Plan. Examples of these questions might be:
• Would you prefer large-scale playgrounds that have more play structures to keep
your child engaged for a longer time or a small playground located in your
neighborhood?
• Do you think there should be more investment in neighborhood or community
parks?
• Are lighted courts appropriate in a neighborhood park?
Item # 4
SUBJECT / RECOMMENDATION:
Council Feedback - (45 minutes)
SUMMARY:
Review Approval:
Special Work Session
Council Chambers — Parks &
Rec Master Plan
Meeting Date:6/28/2013
Cover Memo
Item # 5