08/02/2012City Council Agenda
Location: Council Chambers - City Hall
Date: 8/2/2012- 6:00 PM
Welcome. We are glad to have you join us. If you wish to speak, please wait to be recognized, then state your
name and address. Persons speaking before the City Council shall be limited to three (3) minutes unless
otherwise noted under Public Hearings. For other than Citizens to be heard regarding items not on the Agenda, a
spokesperson for a group may speak for three (3) minutes plus an additional minute for each person in the
audience that waives their right to speak, up to a maximum of ten (10) minutes. Prior to the item being
presented, please obtain the needed form to designate a spokesperson from the City Clerk (right-hand side of
dais). Up to thirty minutes of public comment will be allowed for an agenda item. No person shall speak more
than once on the same subject unless granted permission by the City Council. The City of Clearwater strongly
supports and fully complies with the Americans with Disabilities Act (ADA). Please advise us at least 48 hours
prior to the meeting if you require special accommodations at 727-562-4090. Assisted Listening Devices are
available. Kindly refrain from using beepers, cellular telephones and other distracting devices during the
meeting.
1. Call to Order
2. Invocation
3. Pledge of Allegiance
4. Presentations
4.1 Diversity Poster Contest Winners Presentation
� Attachments
4.2 Airpark Advisory Board Presentation
� Attachments
4.3 Public Art & Design Board Annual Report
� Attachments
5. Approval of Minutes
5.1 Approve the minutes of the July 19, 2012 City Council Meeting as submitted in written summation by the
City Clerk.
� Attachments
6. Citizens to be Heard re Items Not on the Agenda
Public Hearings - Not before 6:00 PM
7. Administrative Public Hearings
- Presentation of issues by City staff
- Statement of case by applicant or representative (5 min.)
- Council questions
- Comments in support or opposition (3 min. per speaker or 10 min
maximum as spokesperson for others that have waived their time)
- Council questions
- Final rebuttal by applicant or representative (5 min.)
- Council disposition
7.1 Approve the proposed substantial amendments to the City of Clearwater's FY 2010-2011 Neighborhood
Stabilization Program 3(NSP 3) Action Plan to modify the categories of funding and identify proposed
proj ects.
� Attachments
7.2 Approve amendments to the Community Development Code repealing and replacing Article 3, Division
18 Signs in its entirety and amendments to Article 8, Section 8-102, Definitions relating to signage, and
pass Ordinance 8343-12 on first reading.
C� Attachments
8. Second Readings - Public Hearing
8.1 Adopt Ordinance 8335-12 on second reading, annexing certain real property whose post office address is
1907 Calumet Street into the corporate limits of the city and redefining the boundary lines of the city to
include said addition.
� Attachments
8.2 Adopt Ordinance 8336-12 on second reading, amending the future land use plan element of the
Comprehensive Plan of the city to designate the land use for certain real property whose post office
address is 1907 Calumet Street, upon annexation into the City of Clearwater, as Industrial General (IG)
and Industrial Limited (IL).
� Attachments
8.3 Adopt Ordinance 8337-12 on second reading, amending the Zoning Atlas of the city by zoning certain
real property whose post office address is 1907 Calumet Street, upon annexation into the City of
Clearwater, as Industrial, Research and Technology (IRT).
�= Attachments
8.4 Adopt Ordinance 8345-12 on second reading, relating to soliciting the occupants of motor vehicles,
renumbering Section 28.041 to Section 21.19, Code of Ordinances, to include street-solicitation violations
among those violations that are punishable by a fine of up to $500.00, imprisonment for not more than 60
days, or both.
6�' Attachments
8.5 Adopt Ordinance 8347-12 as amended on second reading, prohibiting sitting or lying on the publicly
owned right-of-ways, sidewalks, piers, docks, boardwalks, and entryways to publicly owned buildings in
the downtown, gateway, and beach tourist areas.
� Attachments
8.6 Adopt Ordinance 8348-12 on second reading, creating Section 21.21, Code of Ordinances, prohibiting
lodging out-of—doors.
� Attachments
8.7 Adopt Ordinance 8350-12 on second reading, vacating a portion of a 2-foot Drainage and Utility
Easement lying on a parcel of land lying in Section 2, Township 29 South, Range 15 East, Pinellas
County, Florida, and being a portion of Lot 9, Brentwood Estates, as recorded in Plat Book 59, Page 28 of
the Public Records of Pinellas County.
� Attachments
City Manager Reports
9. Consent Agenda
9.1 Approve a contract (purchase order) with Extensys, Inc., Palm Harbor, Florida, in the amount of
$247,478.77 for the acquisition of network storage, network backup and archiving management
application and a diso-to-disc backup and recovery appliance, in accordance with Sec. 2.564(1)(d), Code
of Ordinances — Florida State Contract; authorize lease purchase under the City's Master Lease Purchase
Agreement and authorize the appropriate officials to execute same. (consent)
6�' Attachments
9.2 Accept a Drainage and Utility Easement granted to the City from Cay 1475, LLC located southwest of the
corner of Sunset Point Road and North Highland Avenue contingent upon Council adoption of Ordinance
8350-12. (consent)
� Attachments
9.3 Approve a Work Order to Engineer of Record Jones Edmunds and Associates, Inc. for Engineering
Services for the Northeast Water Reclamation Facility (WRF) Internal Recycle Pump Station Upgrade
(12-0017-UT) in the amount of $118,800.00, and authorize the appropriate officials to execute same.
(consent)
� Attachments
9.4 Request for authority to institute a civil action on behalf of the City against Suncoast Development of
Pinellas County, Inc., to recover $1,658.99 for damages to City property. (consent)
� Attachments
10. Other Items on City Manager Reports
10.1 Approve funding from the City General Fund Reserves in the amount of $188,291 to undertake fencing
and related improvements at the Main Library to define pedestrian patterns and create a public arts area.
� Attachments
10.2 Award a Contract (purchase order) to Waterfront Engineering Inc., of Tampa, FL., in an amount not to
exceed $400,000 to fund City owned seawall upgrades and/or replacement, and authorize the appropriate
officials to execute same.
� Attachments
Miscellaneous Reports and Items
11. City Manager Verbal Reports
11.1 City Manager Verbal Reports
� Attachments
12. Other Council Action
12.1 Other Council Action
� Attachments
13. Closing Comments by Mayor
14. Adjourn
City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Diversity Poster Contest Winners Presentation
SUMMARY:
Review Approval:
Meeting Date:8/2/2012
Cover Memo
��11�:�)
City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Airpark Advisory Board Presentation
SUMMARY:
Review Approval:
Meeting Date:8/2/2012
Cover Memo
��11�:��
Clearwater Airpark
Joint Participation Agreements
JPA DESCRIPTION EXP JPA DOT �CITY F/CITY TOTAL S CIP
NUMBER DATE DATE FUNDS FUNDS SPLIT AVAIL #
7�266�� MASTERPLAN, OS/OS/02 5/5/97 $50,000 $50,000(G) 50/50 $100,000 94713
4029i91�401 #k�l ALP, SURVEY 3/15/00 $30,176 $14,500(G) 55/45 $144,676
4029791�401 #2 INTEGRATION 8/8/00 $29,788 -0- 63/37 $174,464
�las�d STORMWATER 10/8/O1 $100,000 77/23 $274,464
4029911�401 DECLARED DIS 07/O1/03 7/27/00 $20,745 $5,186(G) 80/20 $25,931 94713
4030061�401 T/CORP HANGARS 12/30/03 6/21/00 $300,000 $300,000 (L) 50/50 $600,000 94713
4030061�401 #1 SPLIT ADJUST. 10/8/O1 $250,000 65/35 $850,000
403006�1940�1#2 FINAL STORM 10/29/02 $268,800 (-95,300) 80/20 $1,023,500
40300619401#3 FLJEL TANKS 12/30/04 1/6/03 $300,000 $60,000 80/20 $1,383,500
40300619401#4 SECURITY FENCE 6/19/03 $35,000 $20K
�lc�s�d CORP HANGAR INC $100,000 $36,000 80/20 $1,518,500 100%
CORP/FLTEL T INC $144,000 80/20 $1,698,500
4029�6�1940�1�1css�d OVERRLJNS BERMS 02/OS/04 4/5/O1 $175,000 $139,000 56/44 $594,000 94772
8/29/O1 $280,000 R 77/23
40299319401�1css�d SEC IlVIPROVEMENTS 03/04/04 3/21/02 $70,000 0 100/0 $70,000 94818
41�12419401C1css�d RUNWAYREPAIRS 6/30/15 6/30/10 $100,000 $25,000 R 80/20 $125,000 94863
41243119401 NEW FBO BUILD 2/16/07 8/11/06 $202,800 $50,700(L) 80/20 $253,500 94838
�c�dl MOD FOR SEWER 6/30/09 7/27/07 $200,000 $50,000 80/20 $503,500 94846
rncsd2 �ias�d AND GRND WATER 6/30/12 7/8/08 $99,598 $75,402 57/43 $678,500 94846
41434219401 MLTLTIPLANE HGRS 6/30/11 2/19/08 $405,431 $101,357 80/20 $506,788 94854
l�Icsd 1 -0- (L)
Ii�csd 2 6/30/12 10/13/09 -0-
l�csd ; �icss�d 6/30/16 $100,000 $25,000 R $631,788
4206�i19401�icss�d MULTIPLANE HGRS 6/30/16 $60,000 $15,000(R) 80/20 $75,000 94854
���7i4���4E�i SEC.IMPROVEMENT 6/30/13 2/17/09 $166,799 0 100/0 $166,799 94858
�������£�� R/W Ext & Overlay and 6/30/17 $1,500,000 $375,000(R/G) 80/20 $1,875,000 94871
� Air ort Im rovements
*� TOTALS $4,953,137 $1,261,845 79.7/20.3 $6,214,982
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* Funds source G= General Funds Budget Item, L= Loan, R= Retained earnings Items in BOLD are open
Items in red are 7PA's that have been completed
Items in green are open and ongoing
Highlights include the percentage split that was changed in 2002. Prior to that the spilt was 50/50. We were able to change that to 80/20 (FDOT/City)
because we do not accept FAA funding. FAA funding acceptance kicks in a number of additional regulations, i.e. 24 hr operation and 250' centerline
setback, just to name a few.
We have received over $235K in security improvement funding at 100%
Since around 2000 the Airpark has seen over $62M in funding.
The next major item is the runway/taxiway improvement/extension and assuming there will some funding remaining a priority listing of several items will
be considered. These include an Automated Weather Operating System (AWOS), an aircraft tug for moving planes, an auxillary power unit for assisting
planes on start up, a portable fuel tank for Jet A and a possible expansion of the building
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City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Public Art & Design Board Annual Report
SUMMARY:
Review Approval:
Meeting Date:8/2/2012
Cover Memo
��11�:��
City Council Agenda
Council Chambers - City Hall
Meeting Date:8/2/2012
SUBJECT / RECOMMENDATION:
Approve the minutes of the July 19, 2012 City Council Meeting as submitted in written summation by the City Clerk.
SUMMARY:
Review Approval:
Cover Memo
��11�:��
Present
Also Present
Unapproved
CITY COUNCIL MEETING MINUTES
CITY OF CLEARWATER
1 �� � �
Mayor George N. Cretekos, Vice Mayor Paul Gibson, Co
Doreen Hock-DiPolito, Councilmember Bill Jonson, and (
Jay E. Polglaze.
William B. Horne II - City Manager, Jill S. Silv�:
Manager, Rod Irwin - Assistant City Manager;
Attorney, Rosemarie Call - City Clerk, and Nic�
Records and Legislative Services Coordinator.
To provide continuity for research, items are
necessarily discussed in that order. _
. � . -
The meeting was called to
Attachment number 1 \nPage 1
Imember
�cilmember
itification Award was presented to the Rumba Island Bar and
If to Bay Boulevard.
The Neighbc�rhood of the Quarter for Summer 2012 was presented to the Brigadoon of
Clearwater Homeowners Association. Home of the Quarter awards were presented to
Lisa Lanza, 2043 San Marino Way South and Justine Bradford, 608 N. Jefferson
Avenue.
Counci12012-07-19
1
Item # 4
Attachment number 1 \nPage 2
4.3 Florida Water Professionals Week Proclamation, Auqust 13 — 27, 2012 - Dave
Porter-Wastewater Environmental Technoloqies Manaqer
4.4 Florida Police Chief's Rockv Pomerance Award for Operation Graduate —
Clearwater Police Chief Hollowav
Police Chief Holloway presented Diana Lenox, Director of Dropout Prevention with
Pinellas County Schools; Stan Vittetoe, Ph.D., Provost, Vice President forWorkfor�
and Continuing Education with St. Petersburg College; Adrienne CQnwell, Chiefi
Probation Officer with the Department of Juvenile Justice and Parks and Recreat�c�
Director Kevin Dunbar and thanked them for their efforts and cc�mmitment tQ the
program.
5. Approval of Minutes
5.1 Approve the minutes of the June 20, 2012 City Co�ancil M
written summation bv the City Clerk.
Councilmember Bill Jonson moved to approv� fhe minutes of th
Council Meeting as submitted in written surnnnation by the Cifiy !
duly seconded and carried unanimously.
�
Public Hearings -
Administrative P
i(�6►�i�i[��
�
il with petition
.,�
earings
Ii�•71CF�'.�, .F1i��
ng the
mitted in
une 20,
rk. The
of the Crest
[IiI �T-�'. �:i�l:1�11��1it•: Fi1[i �'t•7'ii�i T
dated Annual Action Plan and authorize the appropriate
same.
The U.S.' Department of Housing and Urban Development (HUD) requires
communities that receive entitlement Community Development Block Grant
Program (CDBG) and HOME Investment Partnership Program (HOME) funding to
prepare a comprehensive 5-year consolidated planning document that evaluates
Counci12012-07-19 2
Item # 4
Attachment number 1 \nPage 3
the needs of the community and sets forth strategies to address those needs. The
Fiscal Year 2011-2016 Consolidated Annual Action Plan is mainly a continuation
of the City's prior Consolidated Plan, which was completed in 2011. The Plan
includes an executive summary, community profile, strategic plan, annual action
plan, citizen participation plan and an analysis of fair housing and certifications.
The community profile and the strategic plan are the two major components of the
document. The community profile identifies the demographics and th� strategic
plan identifies the needs and how they are going to be addressed.
In addition, the City is required to create and implement an annual �
identifying the sources and uses of federal money for housing, com
economic development. This annual plan, referred to as a CQnsoli�l
Action Plan, provides HUD with the City's housing, communifiy and
development budget and proposed expenditures based on �khe en#ii
and estimated program income that the City will receive in the upcc
year to meet the goals established in the Five-Year Plan.
In Fiscal Year 2012-2013, the City is estimated:ta'�
amount of $719,995 through the CDBG and $301,;
total Fiscal Year 2012-2013 allocation budget is $1
ment fun+
ing fiscal
federal funds in the
�ugh the HQME. The
i� (excludina �HIP
funding of $60,000). Funds provided thrc�ugh the HOME Rrc�gram are Iimited t4
housing-related activities and aclministcati4n. Fund� provided through the C�BG
Program may be used for housing, community an� economic d�:u�lopment, public
services and facilities, acquisition, relocation; d�molition and admini�tration.
Ad�itit�nal funding for� fihe �Fiscal Year 2012-��?13 budget will c�me �from estimated
pr+�gram income funds and un-programmed �r�or year CQB�G, HOME, SHIP and
Pinellas �oun�y Housing Trust funds (loan re�ayments; Jc�an payoffs, recaptured
funds, etc). Q#he� funds may in�lude those from th� Neighborhood Stabilization
Program 3(N�P3) and leverage;from private sector investments.
The City partners �n
objectives the City I
obtain these partne
(NOFA) in the local
profits of the resou�
resources. It also ir
ye�r the applica�ior
�eral non-profit agencies to implement the goals and
tablished in fihe Consolidated Planning Document. To
City annually publishes a Notice of Funding Availability
�aper and on its website. This notice informs the non-
�es the City will make available and the eligible uses of these
a�rms them of the application period for requesting funds. This
� were due in April and the City received a total of 19
ing requests.
A Technical Review Committee (TRC), comprised of professionals in the social
service and grants community and two members of the City's Neighborhood and
Affordable Housing Advisory Board (NAHAB), reviewed the applications, scored
them and set forth a strategy to maximize the number of applicants that will
receive a portion of allocated funds. Applicants were given an opportunity to
Counci12012-07-19 3
Item # 4
Attachment number 1 \nPage 4
present at the monthly NAHAB meeting regarding their programs. City staff also
reviewed each application to ensure it met HUD's baseline requirements. The
NAHAB met on May 8, 2012 to approve the recommended allocations contained
in the Fiscal Year 2012-2013 Consolidated Annual Action Plan.
Economic Development and Housing Director Geri Campos Lopez provided a
PowerPoint presentation.
Councilmember Jay Polglaze moved to approve the City of CI
2012-2013 Consolidated Annual Action Plan, to carry forward
set forth in the Fiscal Year 2011-2016 Five-Year Consolidatec
HUD, and authorize the City to enter into agreements with org
the Fiscal Year 2012-2013 Consolidated Annual Action Plan �
appropriate officials to execute same. The motion was duly s�
unanimously.
7_2
Hiqhland Avenue subiect to certain
first readinq (VAC2012-03).
Cay 1475, LLC (Applicant)
area proposed for vacation
FLS2012-02003 has :been
p�nd tQ be constructed ti��tl
�greed �o grant the City a ;
the `Citv's reauirements far'
The substitut�
utility corridor:
Progress Energy,
request.
The Engineering
request. City uti
staff recommenc
ent
the
iewed by city s,
the Easement '
stitute Drainag�
relocation of a
►e 20-feet wide
�I
���r�s r�sca�� Y e�r �
�oals and o�jectives
i, as req�a�red b�r� .
�tions con#ain�d �n'
.�thc�rize the
�ed and carried
►rain� � �rtd Utilitv
oad ar�d c��th
inance �350-12 on
the easement
;rea). Planning Case Number
nd calls for a dr�r stormwater
tion Area: The Applicant has
I Utility Easement and to satisfy
sting sanitary line and gas line.
wi11 arovide for a continuous
n, Bright Hc�use and Knology have no objection to the
nt conducted an interdepartmental review of the
rs, potentially affected by the vacation, concur with the
Vice M�y�r Paul GibsQn moved to approve request from Cay 1475, LLC to vacate the
20-foot �r�inac�e and Utility Easement located southwest of the corner of Sunset Point
Road and North Highland Avenue subject to certain conditions. The motion was duly
seconded and carried unanimously.
Counci12012-07-19 4
Item # 4
Attachment number 1 \nPage 5
Ordinance 8350-12 was presented and read by title only. Councilmember Bill Jonson
moved to pass Ordinance 8350-12 on first reading. The motion was duly seconded and
upon roll call, the vote was:
"Ayes": Mayor George N. Cretekos, Vice Mayor Paul Gibson, Councilmember
Doreen Hock-DiPolito, Councilmember Bill Jonson, and Councilmember
Jay E. Polglaze.
"Nays": None.
7.3 Approve the Annexation, Initial Land Use Plan De
Research and Technoloqv (IRT) District for 1907 Calu
aortion of the Northwest 1/4 of Section 12 and the Soi
and 8337-12 on first readina. (ANX2012
This voluntary annexation petition involues a 1.07�
parcel of land that is currently vacant. I# is located
Avenue, lying north of the Seaboard Coastline Ra
requesting this annexation.�r� Qrder to j�ain #his par�
the applicant located to the west of the subject prc
within an enclave and is cQntiguous to existina Cit
west. It is proposed that #he j
de�sic�n�tiQns of Industrial Ge
category Qf Intlustrial, Res�:a
The Planning and L��:velopm'
annexation is consistent with
Section 4-604,E a� fio�l�aws
roperty be as:
�eral (IG) and
ch and Techn
nsistin
�i
y consi�t�n�� Qt one
side of N. H�rcules
�pplicant is
:el with other parcels owned by
�perty. The p�r+�p��ty is located
y boundarae;� tQ fi.he� north and
Future L,�r�d Use Plan
ial Lirnit�ci (IL) and a zoning
rtment determined that the proposed
isions of Community Development Code
The property is currently vacant but would receive water service from the City of
Clearwater. The clos�st sanitary sewer line is located north of the property in the
adjacent North Hercules Avenue right-of-way, but is not readily available to the
property. The appli�anf is aware of the additional costs to extend City sewer
s�rvice to this prQperty. Collection of solid waste will be provided by the City of
�Iearwater. Th� property is located within Police District II and service will be
admin�stered through the district headquarters located at 645 Pierce Street. Fire
and �mergency medical services will be provided to this property by Station 48
located at 1700 N. Belcher Road. The City has adequate capacity to serve this
property with sanitary sewer, water, solid waste, police, fire and EMS service. The
proposed annexation will not have an adverse effect on public facilities and their
levels of service; and
Counci12012-07-19 5
Item # 4
Attachment number 1 \nPage 6
The proposed annexation is consistent with and promotes the following objective
of the Clearwater Comprehensive Plan:
Objective A.6.4: Due to the built-out character of the City of Clearwater, compact
urban development within the urban service area shall be promoted through
application of the Clearwater Community Development Code.
Objective A.7.2 Diversify and expand the City's tax base
of a variety of land uses located within the Clearwater P1
Area.
The proposed IG and IL Future Land Use Plan categories are consi;
current Countywide Plan designation of this property. This desi�nati+
permits non-residential uses at a maximum intensities of .75 FAR in
FAR in IL. The proposed zoning district to be assigned tc� the prop�
Industrial, Research and Technology (IRT) District. The property is c
vacant property and exceeds the District's minimum dimensional cec
The proposed annexation is therefore consisfi�nt uvith fik�e Countywid
the City's Comprehensive Plan and Cornmunity Developrnent Code;
�n pnmariiy
IG and .65
rty is the
urrently
uirements.
a Pl�n and
The property proposed for annexation is contiguous tc� existinc� City boundaries to
the nor�h and west; therefore� the ann�:xation is coin�istent vuith �fl�rida Statu�es
Chapter 171.044.
Councilmember poreen Hocl�-i�iF�olito moved to approve the Ann�xation, Initial Land
Use�F�I�rt peSigr�ation of Ind��#ri�l �eneral (IG) ancl� Inclustrial:Limited (IL) and Initial
Zc�ning Atlas Qesignation of Industrial, Research and Te�l�nolQgy (IRT) District for 1907
�alumet Street (cQr�sisting of a pc�rkion of the Northwest; 9%4 of Section 12 and the
Southwest 1/4 of Se���Qn 1, Township 29 South, Range 15 East). The motion was duly
seconded and carried unanimously.
inance 8335-12 was
red to pass Ordinanc
� roll call, the vote w
��": Mayor G��
Doreen Hc
Ja� E: F'ca1�
"Nays": I�Qne.
ed and re�d by title only. Councilmember Jay Polglaze
12 on firsfi reading. The motion was duly seconded and
J. Cretekos, Vice Mayor Paul Gibson, Councilmember
iPolito, Councilmember Bill Jonson, and Councilmember
Counci12012-07-19 6
Item # 4
Attachment number 1 \nPage 7
Ordinance 8336-12 was presented and read by title only. Councilmember poreen
Hock-DiPolito moved to pass Ordinance 8336-12 on first reading. The motion was duly
seconded and upon roll call, the vote was:
"Ayes": Mayor George N. Cretekos, Vice Mayor Paul Gibson, Councilmember
Doreen Hock-DiPolito, Councilmember Bill Jonson, and Councilmember
Ordinance 8337-12 was presented and read by title only. `
moved to pass Ordinance 8337-12 on first reading. The m
upon roll call, the vote was:
Mayor George N. Cretekos, Vice Mayor Paul Gibson,
Doreen Hock-DiPolito, Councilmemb�r BiII Jc�nson, a
corner of East Shore Drive and Papaya
of East Shore Drive. The majority of the site is currently
r of the area developed with three single-story buildings
ccommodation units.
The proposal i� f�r an overnight accommodation use of a total of 134 rooms (106
rQOms/acre Qn°to#al site, including the allocation of 71 units from the Hotel Density
Reser�re� �nd 6,500 square feet (0.11 FAR on total site) of amenities accessory to
the hotel at a height of 85.5 feet (to midpoint of pitched roof of elevator tower). On
June 19, 2012, the Community Development Board (CDB) approved with 29
conditions of approval a Flexible Development application for the construction of a
134-unit hotel with accessory restaurant (FLD2012-03008).The proposal is in
compliance with the standards for development agreements, is consistent with the
Counci12012-07-19
7
Item # 4
Attachment number 1 \nPage 8
Comprehensive Plan and furthers the vision of beach redevelopment set forth in
Beach by Design. The proposed Development Agreement will be in effect for a
period not to exceed ten (10) years, meets the criteria for the allocation of units
from the Hotel Density Reserve under Beach by Design and includes the following
main provisions:
Provides for the allocation of 71 units from the Hotel Density Rese
Requires the developer to obtain building permits and ce
accordance with Community Development Code (CDC) :
the return of any hotel unit obtained from the Hotel Densi
constructed; For units allocated from the Hotel Density R
conversion of any hotel unit to a residential use and requ
covenant restricting use of such hotel units to overnight �
and
Requires a legally enforceable mandatory evacuat�
hotel will be closed as soon as practicable after a°t
Clearwater Beach is posted by the NatiQnal Hurric�
The Community Development Board �reuiewed this
application at its public hearing c�n Jur�'I�, 2012a��;;
recommended approval of the �application.
u
( Keserve t�l�t I5 ►�c�t
serve, prc�hibits the ,
es #I�� r�cording ofi � '
,cQmmodation usage!
ure covenar�t that the
e watch th�t ar�cludes
��er.
pm�nt Agreemen#
inimously
In respons� tQ questions, Plann�;r Matt Jackson sa�d there are approximately 1,000
units remainina in the hotel densitu reserve. The �r+�iect does not include back-out
parking. Gulfe�ast Consulting representative Robe�k Pergc�lizzi �aid the trip generation
for this project would b�; 1,190 da��y trips, of which 86 wQUld occur in the mid-day peak
hour and 72 would occur during 4:QQ p�m. and 6:00 p.m. Planning and Development
Director Michael Delk s�id the develQpment order does not require the hotel to be a
flag. East Shore Drive was resurfaced recently, from the roundabout to Papaya Street.
The section from Papaya Street to Bayrnont Street would be resurfaced as part of a
scheduled stormwater praje�t,;scheduled to begin in October. Engineering Director
Mike Quillen said the storrnw�ter project and hotel construction can occur concurrently;
staff prefers resurfacing the rc�ad after the hotel construction.
nager
�roiec"
One ind
ff will be contacting the businesses impacted by the
roject is expected to be completed within six months.
.... .
In response to a question, Mr. Delk said the hotel density reserve does not require a
flag hotel. Beach by Design established a resort density pool that required hotels to be
a flag.
Counci12012-07-19
I[�'ii�:�!
Attachment number 1 \nPage 9
Councilmember poreen Hock-DiPolito moved to approve a Development Agreement
between Louis Developments LLC (the property owner) and the City of Clearwater,
providing for the allocation of units from the Hotel Density Reserve under Beach by
Design and authorize the appropriate officials to execute same. The motion was duly
seconded. Mayor George N. Cretekos and Councilmembers Doreen Hock-DiPolito and
Jay Polglaze voted "Aye"; Vice Mayor Paul Gibson and Councilmember Bill Jonson
voted "Nay".
Motion carried.
Resolution 12-07 was presented and read by title only. Counci
DiPolito moved to adopt Resolution 12-07. The motion was du
Concerns were expressed regarding the project's height and traffic safety concerns.
Upon roll call, the vote was:
Counci12012-07-19
9
Item # 4
Attachment number 1 \nPage 1i
"Ayes": Mayor George N. Cretekos, Councilmember poreen Hock-DiPolito,
Councilmember Bill Jonson, and Councilmember Jay E. Polglaze.
"Nays": Vice Mayor Paul Gibson.
Motion carried.
8.2 Adopt Ordinance 8331-12 on second readinq, amendi
Develoament Code to arovide for outdoor cafes within
circumstances.
Ordinance 8331-12 was presented and read by title only. Counc
Hock-DiPolito moved to adopt Ordinance 8331-12 on second an�
motion was duly seconded.
One individual spoke in opposition.
Upon roll call, the vote was:
"Ayes": Mayor George N. Cretekos, Vi�e Mayor Paul Gibs�
Doreen Hock-DiPo�ifiQ, C�auncilm�mber Bill Jonson;
Jay E. Polglaze.
��Navs°: None.
. ��• ! •
. • •, .
•. -
- r. . �r
�
.. .
uncilmen
;ouncilm
12 e�r� ���ond readinq, arn�r�d`inq and restatinq the
, Artic�� i/:9 Division 3., of the Citv of Clearwater Cod�
revised Er��loyees Pension Plan; callinq for a
atina to th� c��r�sion alan and arovidina a referendum
�?rdinance 8333-12 was presented and read by title only. Councilmember Jay Polglaze
rnQ�re+d to adopt Ordinance 8�33-12 on second and final reading. The motion was duly
secQrad�d and upon roll c�ll,"the vote was�
"Ayes": Mayor George N. Cretekos, Vice Mayor Paul Gibson, Councilmember
C1Qreen Hock-DiPolito, Councilmember Bill Jonson, and Councilmember
`_ J�y E. Polglaze.
"Nays": None.
Counci12012-07-19 10
Item # 4
Attachment number 1 \nPage 1
8.4 Adopt Ordinance 8339-12 on second readinq, rescindinq Ordinance 7650-06
which vacated, with conditions, the five-foot utilitv easement Ivinq alonq the
south propertv line of Lot 1 and the west 22.71 feet of Lot 2, Sunnvdale
Subdivision, and vacated the ten-foot allev Ivinq adiacent to the north propertv
lines of Lots 2,6,7, and the west fifteen feet of Lot 8, Sunset Point Replat
because conditions were not met.
Ordinance 8339-12 was presented and read by title only. Vice Mayor P
moved to adopt Ordinance 8339-12 on second and final reading. The n
seconded and upon roll call, the vote was:
"Ayes": Mayor George N. Cretekos, Vice Mayor Paul Gib;
Doreen Hock-DiPolito, Councilmember Bill Jonso
Jay E. Polglaze.
"Nays": None.
8.5 Adopt Ordinance 8340-12 on second
thereof; limitinq bathinq to recreation
purpose; eliminatinq references to ba
use of service animals on
reference to Clearw�ter E
Ordinance 8340-12'
moved to adopt Ord
seconded and upon
res
[iiL�
"Ayes": Mayor Georg� N. Cret
Doreen Ho�k-L?iPolito,
Jay E, Polgla�e. ��
"Na�s".. None,
:.
C•:I
� �eacr�es �
ive Golf Co
Commissioi
> of the Cod
_�� � �
- . � �; ��
��,
.- : .
��; • •a- i
,� �
�
,.�i� • ��
n
/ ��� � a
.. ��
.� • �..�����;���,
.- .
���,� • � • • � . i� �
�; r . .
�� ����, �'� • .
1�;�!'", :.';� .� .��
read by title only. Councilmember Bill Jonson
>econd and final reading. The motion was duly
ce Mayor Paul Gibson, Councilmember
Imember Bill Jonson, and Councilmember
��ar��� va�r �- � � vi � ac�.vi �u i caun �u, a� i ici �un �u �i �c v{�ci a�n �.y uuuuc�
�i l'ear endinq September 30, 2012 to reflect increases and
in revenues and exaenditures for the General Fund. Saecial Proaram
Fund, Marine Fund, Airpark Fund, Parkinq Fund, Administrative Services Fund,
General Services Fund, and Central Insurance Fund.
Counci12012-07-19 11
Item # 4
Attachment number 1 \nPage 1;
Ordinance 8341-12 was presented and read by title only. Councilmember poreen
Hock-DiPolito moved to adopt Ordinance 8341-12 on second and final reading. The
motion was duly seconded upon roll call, the vote was:
"Ayes": Mayor George N. Cretekos, Vice Mayor Paul Gibson, Councilmember
Doreen Hock-DiPolito, Councilmember Bill Jonson, and Councilmember
Jay E. Polglaze.
"Nays": None.
�
�- � L V � � �CVv
Improvement Budqet for the Fiscal vear endinq Septemb�r 3Q:,
net increase of $2,709,176.
Ordinance 8342-12 was presented and read by title only. CouncilmE
moved to adopt Ordinance 8342-12 on second and final reading. Th
seconded and upon roll call, the vote was: _
"Ayes": Mayor George N. Cretekos, Vi�� Mayor Pau
Doreen Hock-DiPolito, Councilrnember Bill J
Jay E. Polglaze.
:� � �, � � � : �, �; ; - ; . . „�
• • �; � �
��• •ru-r f�' ^;. --r
inance 8344-12 was
red to adopt Ordinan
anded and upon roll
�
"Nays"
C�7�
Jay Polglaz�
on was duly
, Councilrr
�nd Counc
.._�'1Ti�. ��• •�n-� _
r
ited and read�'`by title only. Vice Mayor Paul Gibson
�4-12 on second and final reading. The motion was duly
e vote was:
Mayor George N. Cretekos, Vice Mayor Paul Gibson, Councilmember
Doreen Ht�ck-DiPolito, Councilmember Bill Jonson, and Councilmember
Ja� E. F'o1qlaze.
e.
City Manager Reports
Counci12012-07-19 12
Item # 4
Attachment number 1 \nPage 1;
9. Consent Aqenda - Approved as submitted.
9.1 Declare seventeen (17) Medtronic Lifepak 12 Cardiac Monitors/Defibrillators
surplus to the needs of the City, authorize donation to the Pinellas County
Emerqency Medical Services (EMS) Authority, and authorize the appropriate
officials to execute same. (consent)
9.2 Authorize the increase of Blanket Purchase Order BR507677[� to Clffiice D�ot
awarded by the City Manaqer, from $100.000 to $220.00�?, for the periQd
November 1. 2011 throuqh October 31. 2012, in accordance with Sec. 2.�64
(1)(d) Code of Ordinances - Other Governmental Bid, and authorize the
appropriate officials to execute same. (consent)
9.3 Approve funding not to exceed $822,490 to properly close a landfill site known'
as the Phillip Jones Park: renovate the site to be used for youth s�Qrts, primaril
as a football stadium from unrestricted Solid Waste funds and es#ablish a new
Capital Improvement Pro
93631). (consent)
9.4 Approve acceptance of C
(DOJ/BJA) Edward ByrnE
$60.658: additional .75 F
9.7
�riate officials to
ect entitled Philli
publication reqarding its E
authorize the aaaroariate �
Aqreement betw�
(FBI) and the Cit
Police Departme
McMullen Booth
ent
uiu� alent
e. '(consE
New York 1Q27�, and #he
�qraphs in th� �ieuel�pmer
P 315-
Assistart+
he amour
authorize
of Clearwater
Police in Immiprant Communities proiect, and
:o execute same. (consent)
eement, whi�h:replaces the existinq Licensinq
Tampa Division of the Federal Bureau of Investiqation
arwater (City), concerninq the use of the Clearwater
ct III Traininq Facility (Premises), located at 2851 North
;learwater. Florida. and authorize the aaaroariate
�ral of the Interlocal Aqreement between the t
of Clearwater and
� -�- - r- - ��—
authorize the appropriate officials to execute same. (consent
9.8 Ratify and Confirm Chanqe Order 2 for the Marshall Street Water Reclamation
Facility (WRF) Rapid Sand Filter Rehabilitation proiect (09-0045-UT) to add a
Counci12012-07-19 13
Item # 4
Attachment number 1 \nPage 1�
113-day time extension to the contract for additional unforeseen work. (consent)
9.9 Award a contract to Wharton-Smith. Inc. of Sanford. Florida, to rehabilitate
clarifiers 1-4 at the Marshall Street Water Reclamation Facility (WRF) in the
amount of $1.789.887.00, which is the lowest responsible bid received in
accordance with plans and specifications: approve a work order to Enpineer of
Record, Kinq Enqineerinq Associates, Inc. in the amount of $175,994.00 to
provide Enqineerinq Services durinq construction and field ok�servatic�n for a total
. �
same. �consen
$2,378,307.80, for the Marshall Street Salsnes Filter P
which is the lowest responsive bid received in accorda
Inc. in the amount of $164.675.00 to prc
Inspection (CEI) services and authorize
same. (consent)
9.11 Award a contract to SL Williams Cons�l
amount of $1,542,238.53 for constructit
Concentrate and Backwask� Pipeline,�Pi
responsible bid received in accordance
proiect; and authorize fih�;appropriate o
9.12 Ar�arove`Enaineer of Rec+ord.(EORI cor
�rs•�
9.13 Ratify and Con1
Clearwater and
. ,
to
�
ide Co
ect
e. tconse
;,e �with pl�ns and
ord, McKim and Creed;'
�n, Enqineerinq and
officials to°�x�cute
1 nc�ton, Florida, in #he
: C?smosis Plant`1-
T, which is the lowest
�d specifica�ions for thi:
� same. �consent)
uenty-seven firms listed
iarium for the lease of a portion of the
third floor occupan�y; approve First Amendment to the Lease between City of
Clearwater and Clearwater Marine Aquarium, dated September 12. 2011, to
a
ropriate officials to execute same. (consent
9.15 Reappoint Joseph DeCicco as the Aqency or Government representative and
Arthonia Godwin as the Business owner or representative of the Brownfields
Advisory Board with terms to expire May 31. 2016. (consent)
Counci12012-07-19 14
Item # 4
Attachment number 1 \nPage 1;
Councilmember poreen Hock-DiPolito moved to approve the Consent Agenda as
submitted and authorize the appropriate officials to execute same. The motion was duly
seconded and carried unanimously.
� [�a
�
: .
Other Items on City Manager Reports
Adopt a tentative millaqe rate of 5.1550 mills for fiscal
public hearinq dates on the budqet for September 4, 2
2012, to be held no earlier than 6:00 p.m.
�
In accordance with the Truth in Millage (TRIM) process, the �+ty
adopt a tentative millage rate and set public hearing dates priori
adopting a budget. This information must be provided to the Pii
Property Appraiser and Tax Collector by August 4, 2012. This C
millage rate and public hearing dates will b� �n��u�ed Qn the TRI
to taxpayers in August. This tentative r�te �annot be increased
cil must'
lizing an
County
mailed
st-
class mailing notification to each taxpayer at the exp�nse of the City of
Clearwater, not less than 10 days and not more than � 5 days before the first
public hearing. The City Man��er's r�:commend�;d millage rate is 5.1550 mills.
The rate is 1.60°/o less than th� rolled` back rate of 5.2387 rnill�. The rolled-back
rate is the millage rate that will provide the Gaty with the same prc�perty tax
reu�rtu� as was levied in the prior year. If the proposed rnill�ge rate of 5.1550
mills is adc�p#ed, the Cifiy's ordinance adoptinc� the millage rate will reflect a
1.60% decrea�e from the ralled back rate of 5_2387 mills.
The proposed i
the 2012 comp
5.1550 mills - Pro
5.2387 mills - Rol
7.7674 mills - Ma:
8.5441 mills - Ma:
rate as well as other TRIM millage rates will be noted on
millage rate ,
;k millage rate
majority vote rate
two-thirds vote rate
son provided a PowerPoint presentation.
Councilmember Bill Jonson moved to adopt a tentative millage rate of 5.1550 mills for
fiscal year 2�12/13 and set public hearing dates on the budget for September 4, 2012
and September 20, 2012, to be held no earlier than 6:00 p.m. The motion was duly
seconded and carried unanimously.
Counci12012-07-19 15
Item # 4
Attachment number 1 \nPage 1i
10.2 Provide direction reqardinq the report of the Marine Advisorv Board relatinq to
Citv support of a proposed amendment to the Gulf of Mexico Fisheries
Manaqement Council's Reef Fish Manaqement Plan allowinq for sector
roup formed bv and representina chartered/for hire fishina fleet.
The Gulf of Mexico Fisheries Management Council (GI�
federal Fisheries Conservation and Management Act (t',
Act), is responsible for developing fishery managemeni
resources from where state waters end, out to the 200-
Mexico. Fisheries Management Plans, particularly the f
Plan, are based on separate catch quotas for the recre�
commercial sector. The commercial sector includes fisF
restaurants, seafood stores and the like. The recreatior
individuals fishing for their own enjoyment ancl sp�cific�
and head boats such as those that operate +�ut c�f fihe°G
re �v��gnuson-�t�uen�on
plans to manage fishery
nile limit c�f'�khe Gulf Qf :
e�fi Fish Management
�ic�nal s�ctor and the
�ries fo supp�Y
al sector ir�cludes private�`
Ily includes ck�arter boats
earwater Be�ch Marina.
The GMFMC is currently considering an amendment tQ #h� its Reef Fish`
Management Plan (amendment 39) fhat would develc�p a prc�gram for sector
separation, which would al��w�ci�arterfi�hing boat� and heac� bo�ts to be
allocated a separate annu�l catch quota from th�:; recreational �ector. This sector
separation would nat allow the charter boats and head boats to "take" more fish,
anly manage the number tMey catch over the entire year and not lose customers
during +cic�se�l months. �h�rter and head baiats will be obliged to log and report
their catch to the Gulf of tVlexico Fisheries Managernen# �ouncil to provide more
data on the h�;alth of the varicaus fish species, therefore`better managing fish
stocks and potentially increasing the fishing season so that captains can manage
their businesses more effectivel�. :
At the present timE
by the GMFMC as
from stakeholders
need. The goal of :
alternatives associ
�ctions and altern#
�, proposed amendment is at the "Scoping" stage, defined
:riod when the "Council gathers suggestions and ideas
others about how to solve a fishery problem or address a
�ing is to identify issues, potential impacts, and reasonable
I with the issues at hand so that reasonable management
s can be developed."
The 1Vlarine Advisory Board convened a special meeting during the first week of
Ju�y and'staff is requesting direction from the City Council on actions to take with
regard to this issue based on the Marine Advisory Board's recommendation.
After a 90-minute discussion, the Marine Advisory Board voted in favor of
supporting the request of the Clearwater Marine Association for sector
separation.
Counci12012-07-19 16
Item # 4
Attachment number 1 \nPage 1
Six individuals spoke in support and one individual spoke in opposition.
In response to questions, Marine and Aviation Director Bill Morris said the Gulf of
Mexico Fisheries Management Council (Council) sets the annual quota for the catch
period; specifying the number of fish, per species, allowed to be caught during the year.
The objective of sector separation is to balance when the grouper is �augt��t. Mr. Morris
said the Council has been encouraged to develop rules for all fishing secfors (i;e.,
commercial, charter and recreational).
Vice Mayor Paul Gibson moved to direct staff to draft a letter 1
supporting sector separation. The motion was duly seconded
The Council recessed from 8:14 p.m. to 8:25 p.m.
10.3
1► .FTiiC.7if1[� • � - � • � 1:�►[y�lilC•3i1n111 � � - i -�iiR�: . o � ii�f��7
The City of Tampa was �
connected with the RNC
Security Event due #o #h�
ant�er�n� challenge c�f�en;
Law enf�rcement agenci
sub-recipi�nts';of the fed+
�1it"[•�iiL�'i
Florida Governor I
RNC to activate fit
Chapter 23, Part I
agencies jurisdicti
ect
c�ed a fed�ral grant t� t��:lp with ��;curity costs `
; RNC has been designated a Na#i�nal Special
;nt's significanc� �k4 the United S#ates and the
g the safety an�l security of al1 �vent participants.
roviding persannei for the RNC are considered to be
�rant and eligib1e fiQr�r�imbursement for personnel
th #he terms of the Agreement and the grant.
Scott wi1) execute an executive order in advance of the
�rida Mutu�l Aid Plan pursuant to Florida State Statues
°eby conferrin� upon participating law enforcement
�r its officers for all activities related to the RNC.
Florida Statutes Ch�pt�r 23 further provides authority for law enforcement
agencies to enter in�#Q written mutual aid agreements, including operational
�ssistance agreernents pursuant to Florida Statute 23.1225(1)(b), for assistance
in the management of an emergency as defined in Florida Statute 252.34.
Clearwater Police Chief Anthony Holloway said staff has been informed that all
unfunded reimbursement requests will be reviewed after the Republican National
Convention.
Counci12012-07-19 17
Item # 4
Attachment number 1 \nPage 1�
Councilmember Bill Jonson moved approve the Mutual Aid Agreement with the City of
Tampa for the Republican National Convention (RNC), which will be effective during the
week commencing on August 26, 2012 and authorize the appropriate officials to
execute same. The motion was duly seconded and carried unanimously.
10.4 Move Section 28.041, Clearwater Code of Ordinances, to Ch
Code to make solicitations on aubliclv owned streets. aarkir��
12 on first readina.
The orderly flow of motorized traffic is a major concern
particularly because an obstruction or delay in traffic at
artery results in delays and backups far down the road�
�
.�.
ga
Roadway solicitations can adversely affect the orderly flow of traffic. Additionally
unlike the oral advocacy of ideas, or even the distribution of free lit�rature,
successful solicitations from drivers distracfs them frorn their primary duty to
watch the traffic and potential hazards in the road, obserue all traffic contr4l
signals or warnings, and prepare to rnQVe through the inter�ection, parkir�g
garage, or parking lot because the indiuidual is required #o �r�spond to the �
solicitor by, for example, searching for currency, passing it alang to the solicitor,
securing any change returned; replacing a wallet:+�r closing a purse, and then
returning proper attention tQ the full responsib�lifiies of opera��ng a motor vehicle.
and the tra��
violation is p
Because Clearw�
repeatedly soliciti
officers need a gr
Ordinances, to CI
street solicitation;
imprisonment an�
arrest those �nq�
28.Q41; Clearwater Code Qf Qrdinan�es, prohibits a person
occupants of motor vehicle� b�ing caperated on public streets
; of publicly cawned parking garages and parking lots. A
�ble only by a fine and is, therefore, nonarrestable.
olice officers frequently observe the same individuals
�ker having been issued a civil citation for unlawful soliciting,
r deterrent. By moving Section 28.041, Clearwater Code of
{r 21 of the Code, the City Council will include unlawful
�ng those violations punishable by up to 60 days
� provide Clearwater police officers with the discretion to
in unlawful street solicitations.
An additiona1 change to the existing ordinance is to limit street solicitations to the
types ofi solicitations that have the greatest potential for injuries: that is,
solicitations from the occupants of motor vehicles being operated in the travel
lane of publicly owned streets while the motor vehicle is stopped at a traffic
control signal or at an intersection.
Counci12012-07-19 18
Item # 4
Attachment number 1 \nPage 1!
There are numerous and diverse methods of soliciting available in the City of
Clearwater that provide ample alternatives for street solicitations, including
soliciting pedestrians on the sidewalk, canvassing door-to-door, telephoning or
emailing individuals, or direct mailing.
Moreover, the ordinance would still enable a person to solicit up to ten
cumulative days within one calendar year so long as the solicitor complies with
the conditions set forth in the ordinance.
Councilmember poreen Hock-DiPolito moved to move Section
Code of Ordinances, to Chapter 21 of the Code to make solicits
streets, parking garages, and parking lots punishable by impris
The motion was duly seconded and carried unanimously.
Ordinance 8345-12 was presented and read by title only.
moved to pass Ordinance 8345-12 on first reading. The
upon roll call, the vote was:
"Ayes":
"N ays":
'10.5 i
Mayor George N. Cretekos,
Doreen Hock-DiPoli�o, Goui
Jay E. Polglaze.
e.
.. .
.0 . :-.
The improvement
Beach has been �
fihe City by attract
�:r�rx�
�'i�
rP
ber
'.8.041, Clearwater
:icans on publicly �uuned
nmenta fine, or both,
,ilmernber Jay Polglaze'
was duly;seconded and
�n, Councilmernber
. ancl Councilmember
town area, Gatewav Corridor and
as Ordinance 8347-12 on first readi
downtown, the East Gateway District, and Clearwater
priority in the City's plan to expand the economic base of
w investment and patrons to the area. The downtown is
prQjected to attract additional tourists and visitors as redevelopment continues.
The East Gateway District is one of the designated redevelopment areas of the
Ci�ky and i� �t a transformative point to change the trajectory of the economy and
imprQUe the quality of life for current and future residents and businesses.
Clearwater Beach has an economic impact of over $1 billion and is projected to
increase its impact as redevelopment on the beach continues to occur. The City
of Clearwater also spends annually around $602,000 on special events, with
$453,000 allocated to downtown events (including funding from the Downtown
Counci12012-07-19 19
Item # 4
Attachment number 1 \nPage 2i
Development Board), $5,000 allocated to the East Gateway District, and
$144,000 allocated to Beach events. The right-of-way, including the sidewalk,
located between the edge of the pavement of a roadway and the adjacent
property line of privately and publicly owned properties located in the Clearwater
Downtown Core Redevelopment Zone, the Gateway Corridor, the Clearwater
Beach Core Tourist Zone, as well as the publicly owned piers, docks, and
boardwalks, including public-access boardwalks, and the entryways to and
exitways from publicly owned buildings located within those areas, ar�; created
and maintained for the primary purposes of enabling th� public to saf�:ly and
efficiently move about from place to place, thus facilitating deliveries of goQds
and services and providing the public with convenient access to goods and
services. Moreover, those areas are prone to congestion and shc�uld be k�p�
available to serve their primary purposes. Evidence from Qther �ities such a� ;
Phoenix, Arizona in Seeley v. State of Arizona, 655 P. 2d 803, 807 (Ariz. Ct. App:
1982), and Seattle, Washington, in Roulette v. City of Seattle, �7 F. 3d 300, 3��`
(9th Cir. 1996) and City of Seattle v. McConahy, 937 P. 2d 1133; 1138-39 (9th
Cir. 1997), shows that sitting or lying upon the public right-of-ways threatens
public safety and interferes with the primary purpQS� c�fi enabling the p�blic to
safely and efficiently move about from place to place, thus deterring members of
the public from frequenting a business district and und�;rmining the essential
economic viability of those areas - all Qf which can I�ac! fic� a�piral of deteric�ration
and blight.
The ordinance will make ifi unlawful between 7:fl0` a.m.
ft:7'i
individuals to sit or lie d�wn upon the right-of way, including the sidewalk, located
betw��n #he edge of the pavement of a roadway and the `adjacent property line of
privat�ly and publicly own�:d properties loca#�;d in th� Glearwater powntown Core
Redevelopm�n� Zone, the ��teway Corridor, th+e Cl�:arwater Beach Core Tourist
Zone, as well as �khe publicly ouwned piers, docks,' and boardwalks, including
public-access `bc�ardwalks, and the entryways to and exitways from publicly
owned buildings I+�cated within th��e.areas. However, the ordinance would not
apply to those:
• Sitting or lying
• Sitting or lying
+ Utilizing an oka
was intended,
in a park or public beach as defined in Section 22.21;
due to a medical emergency;
pplied by the City or other public agency in the manner it
as sitting on a chair or bench;
down in or on a wheelchair, a baby carriage, or any other
icle in order to move about;
Participating in or viewing any activity, such as a parade, festival,
perFormance, rally, demonstration, meeting, or other event, pursuant to any
permit or license issued by the City;
• Sitting down while patronizing a sidewalk cafes; or
Counci12012-07-19 20
Item # 4
Attachment number 1 \nPage 2
• Sitting or lying down when it is an integral part of a protest accompanied by
incidents of speech such as signs or literature explaining the protest.
Additionally, no person will be charged for the first violation unless the person
continues to engage in conduct prohibited by the ordinance after having been:
Notified by a law enforcement officer that the conduct violates the o
provided an opportunity to relocate to an area where sitting or lying
be lawful.
Assistant City Attorney Rob Surette said page 11 of the propos
amended as follows,"... (7) It shall be a violation of this section
of this section to commit a second or subsequent violation
subsection (1) of this section as the first violation."
In response to a question, Mr. Surette said offi
individuals with social services, such as Safe 1-
and Homeless Emergency Project, in lieu of'ar
One individual spoke in support
individual expressed a concern t
Vice Mayor P�aul �ibson mo��;d
Ordin�nc�s, prQk�ibiting sitting car
�rea, Gateway CQrri�l�r and Cle�
seconded and carried an�nimou
Ordinance 8347-12 w�
moved to pass Ordina
u,pon roll call, the vote
Mayor Geo
Doreen Ho�
Jay E. Pol�
"N
, Relig
ree individuals spoke in oK
ing homelessn�ss in other
reate Section
g down on ce
��er Beach To
inance; and
awn would
aanance was
�y person who h�
i# trt� subsection (f
same, area listed
to conne�� these
munity Senri�es,
Ri#ion. One
, Clearwater Code of
�ublic �reas in the Downtown
�istcict: The motion was duly
nted and re�d by title only. Councilmember Bill Jonson
7-12 on first reading. The motion was duly seconded and
'". Cretekos, Vice Mayor Paul Gibson, Councilmember
'olito, Councilmember Bill Jonson, and Councilmember
10.6 Create Section 21.21, Clearwater Code of Ordinances, relatinq to lodqinq out-of-
doors and pass Ordinance 8348-12 on first readinq.
Counci12012-07-19 21
Item # 4
Attachment number 1 \nPage 2;
Individuals who are lodging out-of-doors on publicly owned property for the
purpose of establishing a temporary or permanent place of lodging or residence
adversely affects aesthetics, sanitation, public health, and safety. Moreover, the
unauthorized use of publicly owned property for lodging out-of-doors when the
property in question is neither intended nor designed as a camp site,
campground, or site for temporary human habitation tends to impair, obstruct,
and otherwise detract from the use of the property for its intended purpose.
The ordinance will make it unlawful for a person to use
the City for the purpose of lodging out-of-doors except
approved by the City's Parks and Recreation DepartmE
However, if a Clearwater police officer encounters a persc
of-doors because the person has no permanent or tempc�r
officers are required during the first two encounters with �r
make every effort to afford the person an opportunity to re
�y;ownec� proper�y, in
those areas that are
private shelter before citing the person for a vic��atic�n of the ordin�
Regardless, if public or private shelter spa� is ur�auail�ble within
County at the moment an officer encoun#ers a person Ic�dging out
person will not be cited under the ordin�nce.
Moreover, officers are a
person who is relocated
will be stored by the pol,
utes from Safe H'
r those who seek
Staff was directed to
�ita: F1'i•T•7a
:ilmember poreen
Gu
ay
�uirea t� �:nsure
�helter will be tra
partment for up .
�d expressed`a �
�v Boulevard arE
�ea a
days.
of residen
erson to
� aublic or
the
e person or
�at`early morning bus
able, which are needed
rces regarding transportation services from
DiPolito moved to create Section 21.21, Clearwater Code
c�f �lydinances, relating to IQdging out-of-doors. The motion was duly seconded and
carri�d unanimously.
Ordinance 8348-1� was presented and read by title only. Councilmember Jay Polglaze
moved to'pass C:�rdinance 8348-12 on first reading. The motion was duly seconded and
.. .
"Ayes":
was:
Mayor George N. Cretekos, Vice Mayor Paul Gibson, Councilmember
Doreen Hock-DiPolito, Councilmember Bill Jonson, and Councilmember
Jay E. Polglaze.
Counci12012-07-19 22
Item # 4
"Nays": None.
Miscellaneous Reports and Items
City Manager Verbal Reports
RNC Banners
Mayor George N. Cretekos requested consideration to authc
proceed with discussions regarding the Republican National
request with the Host Committee representatives.
Councilmember poreen Hock-DiPolito moved to a
with discussions regarding the Republican Nation�
with the Host Committee representatives. The mc
unanimously.
Mayor George N. Cretekos
the City Attorney for receivi
Mayor
City of Clearwater
Attachment number 1 \nPage 2:
Counci12012-07-19 23
Item # 4
City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Approve the proposed substantial amendments to the City of Clearwater's FY 2010-2011 Neighborhood Stabilization Program 3
(NSP 3) Action Plan to modify the categories of funding and identify proposed projects.
SUMMARY:
The U. S. Department of Housing and Urban Development previously awarded the City of Clearwater $1,385,801 in funding through
the NSP 3 Program. The NSP 3 Program is designed to stabilize neighborhoods that have been and continue to be damaged by the
economic effects of properties that have been foreclosed or abandoned.
The NSP 3 Program established five allowable housing strategies for funding. They include using the funds for housing-related
financing mechanism, acquisition and rehabilitation, land banking, demolition, and redevelopment. On March 10, 2012, HUD
approved the City's NSP 3 Action Plan to use its funding in the following manner:
• Financing mechanisms for the purchase and redevelopment of foreclosed homes and properties -$350,000 — 6 units
• Acquisition and rehabilitation of foreclosed and abandoned properties -$397,221 — 4 units
• Redevelopment of demolished or vacant properties for housing -$500,000 — 10 units
• Administration - $138,580
At the time of HUD's approval of the NSP 3 plan, specific projects were not yet identified. After further review and consultation, the
City proposes to amend the existing Action Plan to make the following modifications:
NSP 3 Activities to be deleted:
Establish financing mechanisms for the purchase and redevelopment of foreclosed upon homes and residential properties.
o Provide financial assistance to eligible homebuyers of up to 120% AMI, to purchase foreclosed properties in the NSP3
Target Areas. Estimated amount -$ 350,000
Acquire and rehabilitate homes and residential properties that have been abandoned or foreclosed upon, in order to sell, rent,
or redevelop such homes and properties.
o Provide financial assistance to acquire, rehabilitate and resell foreclosed upon properties in the NSP3 Target
Areas. Estimated amount - $ 397,220
Total amount from deleted activities is $747,220.
NSP 3 Activities to be increased:
Redevelop demolished or vacant properties and use for housing.
o Provide financial assistance to Boley Centers, Inc. to refinance property acquisition costs and develop 14 units of rental
housing for individuals with income at or below 50% of AMI located in the targeted NSP areas. Estimated amount -
$346,451 Cover Memo
Redevelop demolished or vacant properties and use for housing. If2CT1 # 5 0
o Provide financial assistance to SP Country Club Townhomes, LLC to build 6 townhomes for families at or below 120 /o
of AMI located in the targeted NSP areas. Estimated amount -$475,770
• Redevelop demolished or vacant properties and use for housing.
o Provide financial assistance to Pinellas County Habitat for Humanity, Inc. to build 6 new single family homes for
families at or below 80% of AMI located in the targeted NSP areas. Estimated amount -$425,000
Total amount of increased activities is $1,247,221.
The focus of these proposed activities is to continue construction financing for projects already underway to ensure their success and
timely completion. The benefit for moving funding to construction financing is that once the loans are repaid, the City can use those
funds as program income for down payment assistance for these and other properties.
Type: Other
Current Year Budget?: None
Budget Adjustment Comments:
Current Year Cost:
Not to Exceed:
For Fiscal Year: to
Review Approval:
Budget Adjustment:
Annual Operating Cost:
Total Cost:
None
Cover Memo
��11�:��
Attachment number 1 \nPage 1
GI TY O F GL EA T�WATE T�,
FLOT�1 DA
AN(ENDED
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AGTION ��AN
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Attachment number 1 \nPage 2
NSP3 Grantee Information
NSP3 Program Administrator Contact Information
Name (Last, First) Michael Holmes
Email Address Michael.Holmes@myclearwater.com
Phone Number 727-562-4032
Mailing Address City of Clearwater
112 South Osceola Avenue
Clearwater, Florida 33756
K...,�� �;. ,�� ,.�
�� �II��Y'1ISSI��
The map generated at the HUD NSP3 Mapping Tool for Preparing Action Plan website is included as an
attachment.
��t� ��t�r��s �s�d t� �t�rrr�i�� �r��s �f �r��t�st I���d
Describe the data sources used to determine the areas of greatest need.
Response:
The City of Clearwater used three different data sources to determine areas with the greatest need. First
the City used data from its HUD approved neighborhood revitalization strategy areas. Secondly, the City
used information from a City initiated housing market analysis. The last and primary data sources were
those established through the Neighborhood Stabilization Program 3(NSP 3) Mapping Tool to determine
the areas of greatest need, as identified by the U. S. Department of Housing and Urban Development
(HUD).
�t�r�i��ti�� �f �r��s �f �r��t�st I���d
Describe how the areas of greatest need were established.
Response:
The City first examined areas in our neighborhood revitalization areas. The purpose was to continue to
stabilize the area where the city has already invested financial resources. The City then viewed the
resources outlined in Appendix A: Data Sources of the NSP Design Guidebook. From this information,
the City was able to use the NSP 3 Mapping Tool to determine neighborhoods with the greatest need by
mapping a wide range of areas. The Mapping Tool provided the score ranges for areas with the greatest
need. The City chose the areas with the highest targeted scores of 19 and 20 and areas where the
amount of NSP 3 allocation can address the needs to stabilize the neighborhoods. Additionally, the City
targeted areas where there has been prior investment through the National Stabilization Program 2
(NSP 2).
The City has determined that projects in the following areas may qualify to receive assistance:
Stevens Creek/North Greenwood Area
I[�'ii�:�7
Attachment number 1 \nPage 3
The Stevens Creek/North Greenwood Area was selected to continue the city's efforts to stabilize the
community. The City's initial investment in the area was in February 2008 when the Clearwater Housing
Authority received permission from HUD to sell its deteriorated Homer Villa Public Housing Complex.
Through the efforts of the City and Pinellas County, we were able to assist Habitat for Humanity of
Pinellas County in obtaining ownership of the 9.8 acre parcel of land. The City contributed $725,000
toward the acquisition and demolition. Pinellas County provided $1.425 million dollars for land
acquisition, engineering and site construction. As the property lay vacant, the City again partnered with
Pinellas County to identify a financing strategy to build 51 new single-family homes on the vacant
property. This redevelopment project will have an estimated $8.415 million dollar project cost. The
project will provide housing opportunities for fifty-one Habitat for Humanity families with income
between 30% and 80% of area median income. Funding through the NSP 2 Program provided a
construction loan in the amount of $2.340 million dollars to build 18 new housing units.
The East Gateway Area
The East Gateway Area was selected to continue the efforts made when the City established it as a HUD
Neighborhood Revitalization Strategy Area. Through the efforts identified in the five year strategy, the
area will continue to be developed as a low to medium density residential neighborhood supported with
housing, neighborhood commercial and professional offices. To help redevelop this community, the City
has established and funded a Fa�ade and Building Improvement Program to provide incentives to
businesses for public-private investment. The City committed $80,000 as redevelopment stimulus
through the Community Development Block Grant — Recovery Program. An additional $142,000 was
provided through the Recovery Program in this area for side walk improvements. In housing
development, the City hopes to turn a$700,000 Community Development Block Grant Program loan
into a$7 million dollar investment in affordable housing for this area. The planned development,
Country Club Homes, includes 31 new affordable townhomes. NSP 2 funding in the amount of $1.5
million dollars will be used as construction financing to begin building of the community project. The
homes include three bedrooms, 2.5 bathrooms and two car garages. Recently, the City purchased a
dilapidated hotel that was an eye sore in the community and a place of many Police calls for service. The
City purchased the property for $1.675 million dollars with funding through the Community
Redevelopment Agency. The 2.2 acre property was demolished and land banked for future
redevelopment.
South Greenwood Area
The City is continuing their efforts to rehabilitate homes and develop infill housing in the South
Greenwood Area. In FY 2009-2010 the City provided funding for two infill housing loans, two down
payment assistance loans, and one rehabilitation loan. In 2004, utilizing $2.9 million dollars in general
funds, the City built an aquatic/recreation complex, a skateboard park, a fishing pier on Lake Belleview
and new baseball fields. In 2008, utilizing $200,000 raised from grants and corporate sponsors, the City
partnered with an international organization, Let Them ee Kids, to design and construct a playground at
the Ross Norton Recreation Complex. In 2010, utilizing $1.8 million in general funds, the City completed
the Lake Belleview Stormwater Improvement project that included major improvements to Lakeview
Road. In 2010, renovations were completed at the Ross Norton Baseball Fields to include bullpens, sod,
irrigation and the reworking of the pitching mounds. In 2010, plans were being developed to install
traffic calming devices throughout South Greenwood per the request of the neighborhood to improve
I[�'ii�:�7
Attachment number 1 \nPage 4
safety for pedestrians. The City of Clearwater is in the process of partnering with Pinellas County
Community Development Department for the acquisition of Norton Apartments utilizing funding
through the NSP 2 Program. This $1.8 million dollar investment in a foreclosure acquisition helped to
save 48 Housing Choice Vouchers from expiring and will provide rental opportunities for 48 low to
moderate income families.
�,,�� y: �,, . �� ��.
Term Definition
Blighted Structure Blighted structures are a structure(s) that exhibit objectively determinable
sign of deterioration sufficient to constitute a threat to human health,
safety, and public welfare.
Affordable Rents HOME program standards can be used as a safe harbor, but if an alternative
standard is applied it must be equal to or exceed the HOME standard.
ffordable rents are defined by the HUD Fair market rents published annually
y HUD for the Tampa, St. Petersburg SMSA. The FY 2010 Fair Market Rates
re as follows:
0 Bedroom $714
1 Bedroom $793
2 Bedroom $959
3 Bedroom $1,215
4 Bedroom $1,467
Term Definition
Long-Term Affordability Continued affordability that at a minimum is at least as strict as the HOME
program standards at 24 CFR 92.252(a), (c), (e), and (f), and 92.254. HOME
program standards can be used as a safe harbor, but if an alternative standard
is applied it must be equal to or exceed the HOME standard.
Housing Rehabilitation he rehabilitation and new construction standards that will apply for NSP-
Standards assisted projects must be included in the Action Plan. Specifically, HUD
requires that:
�� All gut rehabilitation or new construction (i.e., general
replacement of the interior of a building that may or may not
include changes to structural elements such as flooring systems,
columns or load bearing interior or exterior walls) of residential
buildings up to three stories must be designed to meet the
standard for Energy Star Qualified New Homes.
r All gut rehabilitation or new construction of mid -or high-rise
I[�'ii�:�7
Attachment number 1 \nPage 5
multifamily housing must be designed to meet American Society
of Heating, Refrigerating, and Air-Conditioning Engineers
(ASHRAE) Standard 90.1-2004, Appendix G plus 20 percent
(which is the Energy Star standard for multifamily buildings
piloted by the Environmental Protection Agency and the
Department of Energy).
� Other rehabilitation must meet these standards to the extent
applicable to the rehabilitation work undertaken, e.g., replace
older obsolete products and appliances (such as windows, doors,
lighting, hot water heaters, furnaces, boilers, air conditioning
units, refrigerators, clothes washers and dishwashers) with
Energy Star-46 labeled products.
�� Water efficient toilets, showers, and faucets, such as those with
the WaterSense label, must be installed.
r Where relevant, the housing should be improved to mitigate the
impact of disasters (e.g., earthquake, hurricane, flooding, fires).
HUD also encourages the adoption of energy efficient and
environmentally-friendly green elements as part of NSP3 program
design. Attachment C to the NSP3 Notice describes in more detail
how energy efficient and environmentally-friendly green elements
can be incorporated and additional tools on incorporating green
rehabilitation standards can be found on the NSP Resource Exchange
at www.hud.�ov/nspta.
� r�� � �� � : � � � � : ,.
�� �I���rr�� S�t��sid� �rr��t��t
Enter the low-income set-aside percentage in the first field. The field for total funds set aside will
populate based on the percentage entered in the first field and the total NSP3 grant.
Identify the estimated amount of funds appropriated or otherwise made available under the NSP3 to
be used to provide housing for individuals or families whose incomes do not exceed 50 percent of
area median income.
Response:
Total low-income set-aside percentage (must be no less than 25 percent): 25.00%
Total funds set aside for low-income individuals =$346,451
��ti�� ����1����� i�r��t
Provide a summary that describes the manner in which the low-income targeting goals will be met.
Response:
0
I[�'ii�:�7
Attachment number 1 \nPage 6
.,�+� F.,. �.,.J�.,�.J� ��I� �.,.J F�.�.�I�.,� ..,�+H � ., 6,.,1.,.., [noi .,F �..,� .�..,.J��., �
To meet the 25% low income target requirement, the City will provide funding in the amount of
$346,451 to Boley Centers, Inc. to build Sunset Point Apartments. The proposed project is a one eight-
unit and one six-unit building with a two story design which includes a total of fourteen units all of which
are one bedroom units for people who have mental illness and are very-low income. The project site is
located at 1401 and 1443 Sunset Point Road, Clearwater.
The proposed fourteen unit development will be financed largely with a Section 811 capital advance
grant from the U. S. Department of Housing and Urban Development. The HUD 811 grant will pay for a
large portion of the construction costs of the development. Additionally, the HUD 811 comes with a
Project Rental Assistance Contract which provides a project based rental subsidy. Boley, Inc.'s proposal
was for the cost of the land at $175,000 and closing costs estimated at about $5,000. Boley, Inc.
estimated that the HUD 811 award would be for $1,787,263. Boley, Inc. would provide an additional
$10,000 as the initial capital advance. The total project cost is estimated at $1,975,687.
�.�l�� �. r�- � :�.,� �::
�rr��liti�� �r �����rsi�� �f � 1 ��its
Does the grantee intend to demolish or convert any low- and moderate-income
dwelling units (i.e., <_ 80% of area median income)? No
If yes, fill in the table below.
Question Number of Units
The number of low- and moderate-income dwelling units—i.e., <_ 80% of area
median income—reasonably expected to be demolished or converted as a direct
result of NSP-assisted activities. 0
The number of NSP affordable housing units made available to low-, moderate-,
and middle-income households—i.e., <_ 120% of area median income—reasonably
expected to be produced by activity and income level as provided for in DRGR, by
each NSP activity providing such housing (including a proposed time schedule for
commencement and completion). �4 12
The number of dwelling units reasonably expected to be made available for
households whose income does not exceed 50 percent of area median income. � 14
� �
�itiz�� P�rt��i��t��� P1��
Briefly describe how the grantee followed its citizen participation plan regarding this proposed
substantial amendment or abbreviated plan.
Response:
I[�'ii�:�7
Attachment number 1 \nPage 7
� . . . .
■
.
. � . ..
.
The City of Clearwater will place an advertisement in the local newspaper 15 days before the public
meetings concerning its NSP 3 Action Plan. The Plan will be available for viewing at the City of
Clearwater's Housing Division, City Clerk's office and online at the housing division website. The City will
hold two public meetings (hearings) to obtain citizen comments. One meeting was held on July 10, 2012
with the Neighborhood and Affordable Housing Advisory Board and another on July 19, 2012 before the
Clearwater City Council.
��rr���r� �f P�bli� ������ts ���i��d.
The summary of public comments received is included as an attachment.
i # ; y �; ;, 4.
Enter each activity name and fill in the corresponding information. If you have fewer than seven
activities, please delete any extra activity fields. (For example, if you have three activities, you should
delete the tables labeled "Activity Number 4," "Activity Number 5," "Activity Number 6," and "Activity
Number 7." If you are unsure how to delete a table, see the instructions above.
The field labeled "Total Budget for Activity° will populate based on the figures entered in the fields
above it.
Consult the NSP3 Pro�ram Desi�n Guidebook for guidance on completing the "Performance Measures"
component of the activity tables below.
I[�'ii�:�7
Attachment number 1 \nPage 8
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ni� t� "�
(Other funding source) $
(Otherfunding source) $
. ...
-- - - - - - - -- -- --- - - - -- - - -
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�[iai1�:�•7
Attachment number 1 \nPage 9
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��11�:��
City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Approve amendments to the Community Development Code repealing and replacing Article 3, Division 18 Signs in its entirety
and amendments to Article 8, Section 8-102, De�nitions relating to signage, and pass Ordinance 8343-12 on �rst reading.
SUMMARY:
In 2009, the Clearwater Regional and Beach Chambers created a forum to discuss issues and ordinances that affect
the two Chamber groups. The first undertaking of the Clearwater Government Affairs Committee Task Force was
to review the City's sign ordinance. The Task Force, in concert with representatives of the sign industry, submitted
proposed revisions to the Clearwater sign code in the summer of 2010 and after working with the Planning and
Development Department developed a list of proposed amendments, which were presented to City Council for
discussion on April 18, 2011. When the Mayor's Business Task Force was established in April 201 l, Council
requested that signage be a topic of their discussion as well. Through that process, the Chamber and the Business
Task Force came to agreement on recommendations for Council's consideration and on December 14, 2011
presented the final list to City Council. Direction was provided at that meeting to prepare an ordinance that would
address the issues of agreement.
Ordinance 8343-12 implements recommendations made by the Business Task Force, the City's outside legal
counsel and the Planning and Development Department. Below is a summary of the substantive amendments
included in the ordinance.
. Established two new minimum standard options for determining allowable attached and freestanding signs
in the non-residential districts. New standards increase size of signs allowed;
. Added provision permitting an attached sign along each frontage adjacent to a right-of-way (corner
lot/through lot) and a freestanding sign on each frontage of a through lot;
. Allowed an additional attached sign on rear fa�ades in certain circumstances;
. Created new section allowing a graphic elements on awnings in addition to permitted attached sign;
. Added new section permitting sidewalks signs for retail and restaurant uses throughout the city;
. Increased amount of allowable window signage;
. Increased size of grand opening signs;
. Increased timeframe for determining when a nonconforming sign has been abandoned from 30 days to 180
days;
. Created new section exempting certain signs from regulation such as traffic signs, regulatory signs, etc.;
. Prohibited billboards and electronic changeable message signs with limited exceptions;
. Added free expression sign as a permitted temporary sign;
. Revised provision for measuring sign height adjacent to elevated roadways. Added similar provision for
measuring sign height when adjacent to a barrier wall along U.S. 19; and
. Revised, deleted and added numerous definitions related to signs.
The Community Development Board (CDB) reviewed proposed Ordinance 8343-12 at its July 17, 2012 meeting
and unanimously recommended approval with the following three comments: co�er Memo
Sandwich board signs should be allowed throughout the City as proposed in the ordinance (n��� # 6
recommended by staff along the traditional urban corridors);
Council should take note of the Business Task Force's concerns about the definition of artwork; and
Possibly reconsider revising Section 3-1801, 3-1802 and 3-1803 with regard to the Business Task Force
constitutional concerns.
Review Approval:
Cover Memo
��11�:��
Attachment number 1 \nPage 1
ORDINANCE NO. 8343-12
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA
RELATING TO SIGNS; MAHING FINDINGS; AMENDING SECTION
102 (DEFINITIONS) OF ARTICLE 8(DEFINITIONS AND RULES OF
CONSTRUCTION) OF THE COMMUNITY DEVELOPMENT CODE;
REPEALING DIVISION 18 (SIGNS) OF ARTICLE 3(DEVELOPMENT
STANDARDS) OF THE COMMUNITY DEVELOPMENT CODE;
ADOPTING A NEW DIVISION 18 (SIGNS) OF ARTICLE 3
(DEVELOPMENT STANDARDS) OF THE COMMUNITY
DEVELOPMENT CODE; PROVIDING SECTION 1801 (GENERAL
PRINCIPLES); PROVIDING SECTION 1802 (PURPOSE); PROVIDING
SECTION 1803 (EXEMPT SIGNS); PROVIDING SECTION 1804
(PROHIBITED SIGNS); PROVIDING SECTION 1805 (GENERAL
STANDARDS); PROVIDING SECTION 1806 (SIGNS PERMITTED
WITHOUT A PERMIT); PROVIDING SECTION 1807 (PERMITTED
SIGNS REQUIRING DEVELOPMENT REVIEW); PROVIDING
SECTION 1808 (COMPREHENSIVE SIGN PROGRAM); PROVIDING
SECTION 1809 (SEVERABILITY); PROVIDING AN EFFECTIVE DATE.
Initial General Preambles
WHEREAS, the City of Clearwater finds and determines that it is appropriate to update
and revise its Community Development Code relative to signs;
WHEREAS, the City of Clearwater finds and determines that it is appropriate to delete
sections, subsections, paragraphs, subparagraphs, divisions, subdivisions, clauses, sentences,
phrases, words, and provisions of the existing ordinance which are obsolete or superfluous,
and/or which have not been enforced, and/or which are not enforceable, and/or which would be
severable by a court of competent jurisdiction;
WHEREAS, the City of Clearwater finds and determines that it is appropriate to ensure
that the Community Development Code as it relates to signs is in compliance with all
constitutional and other legal requirements;
WHEREAS, the City of Clearwater finds and determines that the purpose and intent
provisions of its signage regulations should be even more detailed than they are now so as to
further describe the beneficial aesthetic and other effects of the City's sign regulations, and to
reaffirm that the sign regulations are concerned with the secondary effects of speech and are not
designed to censor speech or regulate the viewpoint of the speaker;
WHEREAS, the City of Clearwater finds and determines that its sign regulations have
undergone judicial review in three reported final decisions during the past three decades,
including Don's Porta Signs, Inc. v. City of Cleanvater, 829 F.2d 1051 (l lth Cir. 1987), cert.
denied, 485 U.S. 981 (1988), Dimmitt v. City of Cleanvater, 782 F. Supp. 586 (M.DFIa. 1991),
affirmed and modified, 985 F.2d 1565 (l lth Cir. 1993), and Granite State Outdoor Advertising,
I[�'ii�:��
Attachment number 1 \nPage 2
Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F.Supp.2d 1312 (M.DFIa. 2002),
aff'd in part and rev'd in part on other gr�ounds, 351 F.3d 1112 (l lth Cir. 2003), cert. denied,
543 U.S. 813 48 (2004), and has also been the subject of a non-final preliminary decision in The
Complete Angler, L.L.C. v. City of Cleanvater, Fla., 607 F.Supp.2d 1326 (MDFIa. 2009),
which was settled before a final decision was reached;
WHEREAS, the City of Clearwater finds and determines that the issue of content
neutrality in the First Amendment context has been addressed in Hill v. Colorado, 530 U.S. 703,
719-20 (2000); that the content neutrality of the City's own sign regulations was extensively
addressed in the published decision of the district court in Granite State-Cleanvater, and that the
issue of content-neutrality has been addressed by other decisions, including Solantic v. Neptune
Beach, 410 F.3d 1250 (l lth Cir. 2005), CovenantMedia of S.C., LLC v. City of N. Charleston,
493 F.3d 421, 432 (4th Cir. 2007), and in H.D.V.-Greektown, LLC v. City of Detroit, 568 F.3d
609, 621-622 (6th Cir. 2009);
WHEREAS, the City of Clearwater finds and determines that the issue of content
neutrality of the sign regulations of another nearby municipality was recently addressed by a state
appellate panel in Shanklin v. State, 2009 WL 6667913 (F1a.Cir.Ct. App. Div.);
WHEREAS, the City of Clearwater recognizes that under current jurisprudence its sign
regulations may be under-inclusive in their reach to serve the City's interests in aesthetics and
traffic safety, while at the same time balancing the interests protected by the First Amendment
[see, e.g., Members of City Council v. Tcrxpayers for Vincent, 466 U.S. 789 (1984); Cordes, Sign
Regulation After Ladue: Examining the Evolving Limits of First Amendment Protection, 74
Neb.L.Rev. 36 (1995)], and the City of Clearwater may from time to time modify the sign
regulations herein so as to provide additional limitations to further serve the City's interests in
aesthetics and/or traffic safety;
WHEREAS, the limitations on the height, size, number, and setback of signs, adopted
herein, is based upon the sign types and sign functions;
WHEREAS, sign types described herein are related in other ways to the functions they
serve and the properties to which they relate (e.g., subdivision entrance signs are allowed at
subdivision entrances, real estate signs are directly related to the property on which they are
posted or, in the case of directional signs, are limited to a certain distance from the property to
which they relate [see Bond, Making Sense of Billboard Law: Justifying Prohibitions and
Exemptions, 88 Mich.L.Rev. 2482 (1980)]);
WHEREAS, limitations on various types of signs by the function they serve are also
related to the zoning districts for the properties on which they are located;
WHEREAS, various signs that serve and function as signage for particular land uses,
such as drive-thru restaurants or for businesses within a tourist district, are allowed some
additional features or have different criteria in recognition of the differing or special functions
served by those land uses, but not based upon any intent to favor any particular viewpoint or
control the subject matter of public discourse;
JaY�i6�sass_i _2_ Item # 6
Attachment number 1 \nPage 3
WHEREAS, the City of Clearwater finds and determines that the sign regulations
adopted hereby still allow adequate alternative means of communications;
WHEREAS, the City of Clearwater finds and determines that the sign regulations
adopted hereby allow and leave open adequate alternative means of communications, such as
newspaper advertising, internet advertising and communications, advertising in shoppers and
pamphlets, advertising in telephone books, advertising on cable television, advertising on UHF
and/or VHF television, advertising on AM and/or FM radio, advertising on satellite radio,
advertising on internet radio, advertising via direct mail, and other avenues of communication
available in the City of Clearwater [see State v. J& JPainting, 167 N.J. Super. 384, 400 A.2d
1204, 1205 (Super. Ct. App. Div. 1979); Board of Trustees of State University of New York v.
Fox, 492 U.S. 469, 477 (1989); Green v. City ofRaleigh, 523 F.3d 293, 305-306 (4th Cir. 2007);
Naser.Iewelers v. City of Concord, 513 F.3d 27 (lst Cir. 2008); Sullivan v. City ofAugusta, 511
F.3d 16, 43-44 (lst Cir. 2007); La Tour v. City of Fayetteville, 442 F.3d 1094, 1097 (8 th Cir.
2006); Reed v. Town of Gilbert, 587 F.3d 866, 980-981 (9th Cir. 2009)];
WHEREAS, the City of Clearwater finds and determines that the amendments to Article
3, Division 18, and to Article 8, as set forth herein, are consistent with all applicable policies of
the City's adopted Comprehensive Plan;
WHEREAS, the City of Clearwater finds and determines that these amendments are not
in conflict with the public interest;
WHEREAS, the City of Clearwater finds and determines that theses amendments will
not result in incompatible land uses;
Definitions
General
WHEREAS, the City of Clearwater finds and determines that Section 102 (Definitions)
of Article 8(Definitions and Rules of Construction) should be updated, modified and expanded
to complement revisions to Division 18 (Signs) of Article 3(Development Standards) of the City
of Clearwater's Community Development Code;
WHEREAS, the City of Clearwater finds and determines that in Scadron v. City of Des
Plaines, 734 F. Supp. 1437, 1442 (N.D.IlI. 1990) (per Rovner, J.), aff'd, 989 F.2d 502 (Table),
1993 WL 64838 at *2 (7th Cir. 1993) (adopting analysis of district court), the Seventh Circuit
noted that five justices (Brennan, Blackmun, Burger, Stevens and Rehnquist) in Metromedia, Inc.
v. City of San Diego, 453 U. S. 490 (1981), believed that the limited exceptions to an ordinance's
general prohibition of off-premises advertising were too insubstantial to constitute discrimination
on the basis of content;
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
JaY�i6�s2ss_i _3_ Item # 6
Attachment number 1 \nPage 4
gr�ounds, 351 F.3d 1112, 1118-1119 (llth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004), held
that Article 3 in general was not content-based, notwithstanding de minimis exceptions such as
holiday decorations [§ 3-1805.D.], garage/yard sale signs [§ 3-1805.H.], and marina slip numbers
[§ 3-1805.T.];
Art work
WHEREAS, the City of Clearwater finds and determines that the definition of "art work"
should be updated (a) to more specifically identify what is artwork, while still providing that
artwork does not include a representation specifically conveying the name of a business or a
commercial message, and (b) to identify objects that are not intended to be covered within the
scope of land development regulations pertaining to signage in the context of Chapter 163 of the
Florida Statutes;
Holidav and seasonal decorations
WHEREAS, the City of Clearwater finds and determines that the definition for "sign,
holiday decoration" should be deleted and replaced with a definition for "decorations, holiday
and seasonal" to identify objects that are not intended to be covered within the scope of land
development regulations pertaining to signage in the context of Chapter 163 of the Florida
Statutes;
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (llth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004), had
noted that Article 3 in general was not content-based, notwithstanding de minimis exceptions
such as holiday decorations [§ 3-1805.D.];
Graphic element
WHEREAS, the City of Clearwater finds and determines that there should be a definition
for "element, graphic" in connection with a sign, especially in conjunction with provisions
pertaining to awnings or lighting;
Si�n
WHEREAS, the City of Clearwater finds and determines that the definition of "sign"
should be clarified that it includes a sign visible from a public street or public sidewalk, as well
as a public right-of-way;
WHEREAS, the City of Clearwater finds and determines that objects and devices such as
artwork, holiday or seasonal decorations, cemetery markers, machinery or equipment signs
(inclusive of vending machine signs), and memorial signs or tablets are not within the scope of
what is intended to be regulated through "land development" regulations that pertain to signage
under Chapter 163 of the Florida Statutes;
JaY�i6�sass_i _4_ Item # 6
Attachment number 1 \nPage 5
WHEREAS, the City of Clearwater finds and determines that the definition of "sign"
should be modified to provide that it does not include objects and devices, such as artwork,
holiday or seasonal decorations, cemetery markers, machinery or equipment signs (inclusive of
vending machine signs), and memorial signs or tablets, inasmuch as the foregoing are not signage
intended to regulated by the land development regulations described in Section 163.3202 of
Chapter 163 of the Florida Statutes;
Acknowled�ment sign
WHEREAS, the City of Clearwater finds and determines that the definition of "sign,
adopt a park" should be expanded and clarified to "sign, adopt a park or acknowledgement" that
functions to recognize a sponsoring agency that has installed and maintained landscaping at the
site on city rights-of-way or city-owned property where the landscaping is located or recognizing
grant providers for other amenities;
Cabinet si�n
WHEREAS, the City of Clearwater finds and determines that a definition of "sign,
cabinet" should be added to identify this sign type in connection with its reference in the
regulations;
Construction sign
WHEREAS, the City of Clearwater finds and determines that the definition of "sign,
construction" should be revised to identify the function served by this temporary sign type that
distinguishes the same from other temporary signs;
Discontinued si�n (in lieu of abandoned si�n)
WHEREAS, the City of Clearwater finds and determines that the current definition for
"sign, abandoned" should be changed to "sign, discontinued," to eliminate any issue that would
require a determination of the intent of the sign owner or sign operator, and to better define what
constitutes a sign that would be considered a prohibited sign because the sign (a) displays
advertising for a product or service which is no longer available or displays advertising for a
business which is no longer licensed (b) is blank, or (c) advertises a business that is no longer
doing business or maintaining a presence on the premises where the sign is displayed, but
provided that the foregoing circumstances for (a), (b) or (c) have continued for a period of at least
one hundred eighty days;
Election si�n
WHEREAS, the City of Clearwater finds and determines that the definition of "sign,
election" should be added to identify a temporary sign erected or displayed for the purpose of
expressing support or opposition to a candidate or stating a position regarding an issue upon
which the voters of the City may vote;
Exempt si�n
JaY�i6�sass_i _5_ Item # 6
Attachment number 1 \nPage 6
WHEREAS, the City of Clearwater finds and determines that the definition for "sign,
exempt" is obsolete, and that the definition should be removed and combined with the addition
of Section 1803 (Exempt Signs) to Division 3(Signs) in Article 3(Development Standards);
Free expression si�n
WHEREAS, the City of Clearwater finds and determines that the definition of "sign, free
expression" should be added to identify a sign that functions to communicate information or
views on matters of public policy or public concern, or containing any other noncommercial
message that is otherwise lawful;
Gara�e-vard sale si�n
WHEREAS, the City of Clearwater finds and determines that the definition of "sign,
garage-yard sale" should be added to identify a lawful temporary sign that functions to
communicate information pertaining to the sale of personal property at or upon any residentially-
zoned property located in the City;
Gasoline price signs
WHEREAS, the City of Clearwater finds and determines that the definition for "sign,
gasoline price display" should be revised to re-emphasize that the same is an on-site sign that
functions exclusively to display the prices of gasoline for sale, and continues to be a content-
neutral sign category consistent with the prior precedent of Hill v. Colorado, 530 U. S. 703, 719-
20 (2000);
Identification sign
WHEREAS, the City of Clearwater finds and determines that the definition for "sign,
identification" should be revised to clarify that it is serves to indicate no more than the name,
address, company logo and occupation or function of an establishment or premises on which the
sign is located;
Machinerv or equipment si�ns
WHEREAS, the City of Clearwater finds and determines that the Model Land
Development Code for Cities and Counties, prepared in 1989 for the Florida Department of
Community Affairs by the LJF College of Law's Center for Governmental Responsibility, et al.,
recommended an exemption for signs incorporated into machinery and equipment by a
manufacturer or distributor, which identify or advertise only the product or service dispensed by
the machine or equipment, such as signs customarily affixed to vending machines, newspaper
racks, telephone booths, and gasoline pumps;
WHEREAS, the City of Clearwater finds and determines that a definition should be
added for "sign, machinery or equipment" to identify objects that are not intended to be covered
within the scope of land development regulations pertaining to signage in the context of Chapter
163 of the Florida Statutes, and that such obj ects include signs which are integral and incidental
JaY�i6�sass_i _6_ Item # 6
Attachment number 1 \nPage 7
to machinery or equipment, and that are incorporated into machinery or equipment by a
manufacturer or distributor to identify or advertise the product or service dispensed by the
machine or equipment, such as signs customarily affixed or incorporated into vending machines,
telephone booths, gasoline pumps, newspaper racks, express mail drop-off boxes, and the like;
Racewav si�n
WHEREAS, the City of Clearwater finds and determines that the definition of "sign,
raceway" should be added to identify this sign type in connection with its reference in the
regulations;
Safetv si�n
WHEREAS, the City of Clearwater finds and determines that in addition to the
definition of "sign, warning," a definition for "sign, safety" should be added to identify a sign
that functions to provide a warning or caution of a dangerous condition or situation that might
not be readily apparent or that poses a threat of serious injury (e.g., gas line, high voltage,
condemned building etc.);
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (l lth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004), noted
that signs are speech and can only be categorized or differentiated by what they say; that this
makes it impossible to overlook a sign's content or message in formulating regulations and
making exceptions for those signs that are narrowly tailored to a significant governmental
interest of safety (i.e., warning signs) [see Granite-Cleanvater at 1333];
Sidewalk si�n
WHEREAS, the City of Clearwater finds and determines that the definition of "sign,
sidewalk," sometimes referred to as a sandwich board sign, should be added to identify this
unique sign type in connection with the parameters for its use in the land development
regulations;
Snipe si�n
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (llth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004),
struck and severed the words "other objects" in the definition of Section 8-102 in order to
remove a conflict between Section 3-1806.B.3 (allowing attached signs) and Section 3-1803.T
(prohibiting snipe signs that would include attached signs to objects other than those listed) [see
Granite-Cleanvater at 1335];
JaY�i6�s2ss_i _�_ Item # 6
Attachment number 1 \nPage 8
WHEREAS, the City of Clearwater finds and determines that the text of the definitions
in Section 8-102 [Section 102 of Article 8] should be revised to reflect the removal of the words
"other obj ects" and to restate the definition of "Sign, snipe" in the Community Development
Code;
Statutorv si�n
WHEREAS, the City of Clearwater finds and determines that a definition for "statutory
sign" should be added to identify a sign that is lawfully required by any statute or regulation of
the State of Florida or the United States, and to identify such sign types as ones that are exempt
from regulation under the City's land development regulations;
Temporarv vard si�n
WHEREAS, the City of Clearwater finds and determines that the definition of "sign,
temporary yard" is obsolete with the addition of a definition for "sign, garage-yard sale" and the
regulation of the latter in the land development regulations;
Traffic control device si�n
WHEREAS, the City of Clearwater finds and determines that a definition for "traffic
control device sign" should be added to identify the sign types that are exempt from regulation
under the City's land development regulations;
WHEREAS, the City of Clearwater finds and determines that a traffic control device
sign, exempt from regulation under the City's land development regulations for signage, is any
sign located within the right-of-way that functions as a traffic control device and that is described
and identified in the Manual on Uniform Traffic Control Devices (MUTCD) and approved by the
Federal Highway Administrator as the National Standard, and that according to the MUTCD
traffic control device signs include those signs that are classified and defined by their function as
regulatory signs (that give notice of traffic laws or regulations), warning signs (that give notice of
a situation that might not readily be apparent), and guide signs (that show route designations,
directions, distances, services, points of interest, and other geographical, recreational, or cultural
information);
WHEREAS, the City of Clearwater finds and determines that the classification of traffic
control device signs is a logical classification for purposes of establishing an exemption based
upon their unique purpose and function, and that such classification is not impermissibly content-
based under the controlling precedent of Hill v. Colorado, 530 U.S. 703, 719-20 (2000);
Vehicle si�n
WHEREAS, the City of Clearwater finds and determines that it is appropriate to
substitute a new definition for vehicle sign that is similar to one suggested in Article VIII (Signs)
of the Model Land Development Code for Cities and Counties, prepared in 1989 for the Florida
Department of Community Affairs by the LJF College of Law's Center for Governmental
Responsibility and by a professional planner with Henigar and Ray Engineering Associates, Inc.,
JaY�i6�sass_i _g_ Item # 6
Attachment number 1 \nPage 9
and that is nearly identical to Section 7.05.00(x) of the Land Development Regulations of the
Town of Orange Park, which were upheld against a constitutional challenge in Perkins v. Town
of Orange Park, 2006 WL 5988235 (Fla. Cir. Ct.);
Vendin� si�n
WHEREAS, the City of Clearwater finds and determines that the definition for "sign,
vending" should be deleted and replaced with "sign, machinery and equipment" to clarify the
objects excluded from the definition of "sign" and not intended to be regulated through "land
development" regulations under Chapter 163 of the Florida Statutes;
General Principles
Mission
WHEREAS, the City of Clearwater finds and determines that the city is a resort
community on the west coast of the state with more than five miles of beaches on the Gulf of
Mexico and that this city has an economic base which relies heavily on tourism;
WHEREAS, the City of Clearwater finds and determines that in order to preserve the
city as a desirable community in which to live, vacation and do business, a pleasing visually-
attractive urban environment is of foremost importance;
WHEREAS, the City of Clearwater finds and determines that the regulation of signs
within the city is a highly contributive means by which to achieve this desired end, and that the
sign regulations in the attached Division 18 are prepared with the intent of enhancing the urban
environment and promoting the continued well-being of the city;
Florida Constitution
WHEREAS, the City of Clearwater finds and determines that Article II, Section 7, of the
Florida Constitution, as adopted in 1968, provides that it shall be the policy of the state to
conserve and protect its scenic beauty;
WHEREAS, the City of Clearwater finds and determines that the regulation of signage
for purposes of aesthetics directly serves the policy articulated in Article II, Section 7, of the
Florida Constitution, by conserving and protecting its scenic beauty;
Aesthetics
WHEREAS, the City of Clearwater finds and determines that the regulation of signage
for purposes of aesthetics has long been recognized as advancing the public welfare;
WHEREAS, the City of Clearwater finds and determines that as far back as 1954 the
United States Supreme Court recognized that "the concept of the public welfare is broad and
inclusive," that the values it represents are "spiritual as well as physical, aesthetic as well as
monetary," and that it is within the power of the legislature "to determine that the community
JaY�i6�sass_i _g_ Item # 6
Attachment number 1 \nPage 1i
should be beautiful as well as healthy, spacious as well as clean, well balanced as well as
carefully patrolled" [Justice Douglas in Berman v. Parker, 348 U. S. 26, 33 (1954)];
WHEREAS, the City of Clearwater finds and determines that aesthetics is a valid basis
for zoning and that the regulation of the size of signs and the prohibition of certain types of signs
can be based upon aesthetic grounds alone as promoting the general welfare [see Merritt v.
Peters, 65 So. 2d 861 (Fla. 1953); Dade Town v. Gould, 99 So. 2d 236 (Fla. 1957); E.B. Elliott
Advertising Co. v. Metropolitan Dade Town, 425 F.2d 1141 (Sth Cir. 1970), cert. dismissed, 400
U.S. 878 (1970)];
WHEREAS, the City of Clearwater finds and determines that the enhancement of the
visual environment is critical to a community's image and its continued presence as a tourist
destination;
WHEREAS, the City of Clearwater finds and determines that the sign control principles
set forth herein create a sense of character and ambiance that distinguishes the city as one with a
commitment to maintaining and improving an attractive environment;.
WHEREAS, the City of Clearwater finds and determines that the attractiveness of the
City has been substantially enhanced as a result of more restrictive sign regulations (see
Enhancing The Visual Environment Through Sign Regulations, Volume One, at page 27,
Engelhardt, Hammer & Associates, Inc. (2002));
WHEREAS, the City of Clearwater finds and determines that the enhancement of the
visual environment is critical to a community's image and its continued presence as a tourist
destination (see Enhancing The Visual Environment Through Sign Regulations, Volume One, at
page 26, Engelhardt, Hammer & Associates, Inc. (2002));
WHEREAS, the City of Clearwater finds and determines that the positive effect of sign
regulations on the City's visual character has been demonstrated in photographic comparison of a
City streetscape in 1988 and 2002, underscoring the importance of regulating both the size and
number of signs to reduce visual clutter (see Enhancing The Visual Environment Through Sign
Regulations, Volume One, at pages 24 and 27, Engelhardt, Hammer & Associates, Inc. (2002));
WHEREAS, the City of Clearwater finds and determines that the beauty of Clearwater's
natural and built environment has provided the foundation for the economic base of the City's
development, and that the City's sign regulations not only help create an attractive residential
community for its residents, but also bolster Clearwater's image as an international tourist
destination (see Enhancing The Visual Environment Through Sign Regulations, Volume One, at
page 3, Engelhardt, Hammer & Associates, Inc. (2002));
WHEREAS, the City of Clearwater finds and determines that the goals, objectives and
policies from planning documents developed over the years, including but not limited to the
Clearwater powntown Development Plan, the Guidelines for the Urban Center District, Beach by
Design, and The Downtown Peripheral Plan, have all demonstrated a strong, long-term
commitment to maintaining and improving the City's attractive and visual environment (see
JaY�i6�s2ss_i _ip_ Item # 6
Attachment number 1 \nPage 1
Enhancing The Visual Environment Through Sign Regulations, Volume One, at page 13,
Engelhardt, Hammer & Associates, Inc. (2002));
WHEREAS, the City of Clearwater finds and determines that, from a planning
perspective, one of the most important community goals is to define and protect aesthetic
resources and community character (see Enhancing The Visual Environment Through Sign
Regulations, Volume One, at page 14, Engelhardt, Hammer & Associates, Inc. (2002));
WHEREAS, the City of Clearwater finds and determines that, from a planning
perspective, sign regulations are especially important to counties with a tourist-based economy,
and that sign control can create a sense of character and ambiance that distinguishes one
community from another (see Enhancing The Visual Environment Through Sign Regulations,
Volume One, at page 14, Engelhardt, Hammer & Associates, Inc. (2002));
WHEREAS, the City of Clearwater finds and determines that preserving and reinforcing
the uniqueness of a tourist community like Clearwater attracts tourists and, more importantly,
establishes a permanent residential and commercial base to ensure the future viability of the
community (see Enhancing The Visual Environment Through Sign Regulations, Volume One, at
page 15, Engelhardt, Hammer & Associates, Inc. (2002));
WHEREAS, the City of Clearwater finds and determines that the City of Clearwater has
regulated signs based upon function and not content (see Enhancing The Visual Environment
Through Sign Regulations, Volume One, at page 15, Engelhardt, Hammer & Associates, Inc.
(2002));
WHEREAS, the City of Clearwater finds and determines that the City has continued the
attention to aesthetic considerations and many of the considerations mentioned above through the
Clearwater powntown Redevelopment Plan, requiring design guidelines for the entire downtown
plan area;
Purposes
WHEREAS, the City of Clearwater finds and determines that the purpose of the
regulation of signs as set forth in the attached Division 18 is to promote the public health, safety
and general welfare through a comprehensive system of reasonable, consistent and
nondiscriminatory sign standards and requirements;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to enable the identification of places of residence and business;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to allow for the communication of information necessary for the
conduct of commerce;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to lessen hazardous situations, confusion and visual clutter caused by
JaY�i6�s2ss_i _11_ Item # 6
Attachment number 1 \nPage 1;
proliferation, improper placement, illumination, animation and excessive height, area and bulk of
signs which compete for the attention of pedestrian and vehicular traffic;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to enhance the attractiveness and economic well-being of the city as a
place to live, vacation and conduct business;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to protect the public from the dangers of unsafe signs;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to permit signs that are compatible with their surroundings and aid
orientation, and to preclude placement of signs in a manner that conceals or obstructs adjacent
land uses or signs;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to encourage signs that are appropriate to the zoning district in which
they are located and consistent with the category of use to which they pertain;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to curtail the size and number of signs and sign messages to the
minimum reasonably necessary to identify a residential or business location and the nature of any
such business;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to establish sign size in relationship to the scale of the lot and building
on which the sign is to be placed or to which it pertains;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to preclude signs from conflicting with the principal permitted use of
the site or adj oining sites;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to regulate signs in a manner so as to not interfere with, obstruct vision
of or distract motorists, bicyclists or pedestrians;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to require signs to be constructed, installed and maintained in a safe and
satisfactory manner;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 are intended to preserve and enhance the natural and scenic characteristics of this
waterfront resort community;
WHEREAS, the City of Clearwater finds and determines that the sign regulations in
Division 18 have been the subject of extensive study by urban planners, culminating in a study
entitled Enhancing the Visual Environment Through Sign Regulations, (Two Volumes) prepared
JaY�i6�s2ss_i _12_ Item # 6
Attachment number 1 \nPage 1;
for the City of Clearwater, Florida by Engelhardt, Hammer & Associates, Inc., Urban Planners,
dated April 10, 2002, which addressed planning for the community vision, the rationale for
regulating signs, prohibited signs such as bench signs and changeable signs, the general
effectiveness of the City's sign regulations in protecting the visual character of the City of
Clearwater, and photographs documenting the enhancement and preservation of the City's
character over a span of 14 years along Gulf-to-Bay Boulevard;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision found that most provisions of Article 3 of the Community
Development Code, alleged to be content-based, were not content-based [see Granite-Cleanvater
at 1327];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Clearwater decision noted that § 3-1802 of Clearwater's Code identified substantial and
carefully enumerated government interests, and that the City's time, place and manner
regulations (with appropriate parts severed) were reasonable and narrowly tailored to advance
those interests [see Granite-Cleanvater at 1340];
WHEREAS, the City of Clearwater finds and determines that the regulation of signage
was originally mandated by Florida's Local Government Comprehensive Planning and Land
Development Regulation Act in 1985 (see Chapter 85-55, §14, Laws of Florida), and this
requirement continues to apply to the City of Clearwater through Section 163.3202(2)(f), Florida
Statutes;
WHEREAS, the City of Clearwater finds and determines that in the 1980's model
provisions for the regulation of signage by cities and counties in Florida were initially developed
within Article VIII (Signs) of the Model Land Development Code for Cities and Counties,
prepared in 1989 for the Florida Department of Community Affairs by the LTF College of Law's
Center for Governmental Responsibility and by a professional planner with Henigar and Ray
Engineering Associates, Inc.;
WHEREAS, the City of Clearwater finds and determines that the City of Clearwater has
adopted a land development code, known as the Community Development Code, in order to
implement its comprehensive plan, and to comply with the minimum requirements in the State of
Florida's Growth Management Act, at Section 163.3202, Florida Statutes, including the
regulation of signage and future land use;
WHEREAS, the City of Clearwater finds and determines that the Community
Development Code is required to regulate signage;
WHEREAS, the City of Clearwater finds and determines that the Community
Development Code and its signage regulations were and are intended to maintain and improve
the quality of life for all citizens of the City;
Exempt Si�ns - BV Si�n TVpe
JaY�i6�s2ss_i _13_ Item # 6
Attachment number 1 \nPage 1�
WHEREAS, the City of Clearwater finds and determines that land development
regulations for signage are not intended to reach certain signs, including (1) a sign, other than a
window sign, located entirely inside the premises of a building or enclosed space, (2) a sign on a
car other than a prohibited vehicle sign or signs, (3) a statutory sign, (4) a traffic control device
sign, and (5) any sign not visible from a public street, sidewalk or right-of-way or from a
navigable waterway or body of water; except a sign for a commercial use that is visible from an
abutting residential use;
WHEREAS, the City of Clearwater finds and determines that a new Section should be
added to Division 18 so as to identify such exempt signs;
WHEREAS, the City of Clearwater finds and determines that the exemption for a sign
(other than a window sign) located entirely inside the premises of a building is not based upon
the content of the message of any such sign, and is based upon practical consideration of not
overreaching in the regulation of signage, absent a substantial reason to extend sign regulations
to reach the visibility of signage located inside a building other than a window sign that is
oriented to be viewed by pedestrian or vehicular traffic outside the building;
WHEREAS, the City of Clearwater finds and determines that the exemption for a sign
on a car, other than a prohibited vehicle sign or signs, is not based upon the content of the
message of any such sign, and further finds and determines that the prohibition of vehicle sign or
signs is based upon time, place and manner considerations;
WHEREAS, the City of Clearwater finds and determines that the exemption for a sign
that is required by any lawful statute or regulation of the State of Florida or the United States
(known as a statutory sign) is not a sign categorized by any impermissible content-based
distinction;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code for local governments at Section 10.01.00.D
recommended an exemption for legal notices and official instruments, which exemption would
be consistent with an exemption for "statutory signs" as proposed hereby;
WHEREAS, the City of Clearwater finds and determines that a"traffic control device
sign" is a sign located within the right-of-way that functions as a traffic control device and that is
described and identified in the Manual on Uniform Traffic Control Devices (MUTCD) and
approved by the Federal Highway Administrator as the National Standard;
WHEREAS, the City of Clearwater finds and determines that traffic control device signs
are those signs that are classified and defined by their function as regulatory signs (that give
notice of traffic laws or regulations), warning signs (that give notice of a situation that might not
readily be apparent), and guide signs (that show route designations, directions, distances,
services, points of interest, and other geographical, recreational, or cultural information);
WHEREAS, the City of Clearwater finds and determines that a traffic control device
sign should be exempt from the City of Clearwater's land use regulations as set forth in Division
JaY�i6�s2ss_i _14_ Item # 6
Attachment number 1 \nPage 1;
18, and further finds that such exemption is not based upon an impermissible content-based
distinction;
WHEREAS, the City of Clearwater finds and determines that any sign that is not visible
from a public street, sidewalk or right-of-way, or from a navigable waterway or body of water,
should be exempt from the City's sign regulations within Division 18, except for a sign for a
commercial use that is visible from an abutting residential use;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code for local governments at Section 10.01.00.A
recommended an exemption for signs that are not designed or located so as to be visible from any
street or adj oining property;
Prohibited Si�ns
Prohibited Si�ns bv Si�n Tvpe
WHEREAS, the City of Clearwater finds and determines that in meeting the purposes
and goals established in these preambles, it is appropriate to prohibit and/or to continue to
prohibit certain sign types, with limited exceptions that are based upon function or use in contrast
to the content of the message displayed;
Prohibited Si�ns - In General
WHEREAS, the City of Clearwater finds and determines that consistent with the
foregoing preamble, it is appropriate to prohibit and/or to continue to generally prohibit the
following sign types, except as otherwise provided in the Community Development Code:
balloons, cold air inflatables, streamers and pennants; bench signs; billboards; electronic
changeable message signs; menu signs that change more rapidly than once every three hours;
pavement markings; portable signs; roof or above-roof signs; sidewalk signs; signs attached to or
painted on piers or seawalls; signs in or upon any body of water; signs located on publicly-owned
land or easements or inside street rights-of-way; signs that emit sound, vapor, smoke, odor,
particles, or gaseous matter; signs that have unshielded illuminating devices or which reflect
lighting onto public rights-of-way thereby creating a potential traffic or pedestrian hazard; signs
that move, revolve, twirl, rotate, flash, scintillate, blink, flutter, or appear to display motion in
any way whatsoever, including animated signs, multi-prism signs, floodlights and beacon lights;
signs that obstruct, conceal, hide, or otherwise obscure from view any traffic control device sign
or official traffic signal; signs that present a potential traffic or pedestrian hazard, including signs
which obstruct visibility; signs attached to or placed on any tree or other vegetation; signs
carried, waved, or otherwise displayed on public rights-of-way or visible from public-rights-of
way that are intended to draw attention for a commercial purpose; snipe signs; three-dimensional
obj ects that are used as signs; vehicle signs and portable trailer signs; and any permanent sign
that is not specifically described or enumerated as permitted within the specific zoning district
classifications in the City's Community Development Code;
Balloons, Cold Air Inflatables, Streamers, Pennants - Prohibited
JaY�i6�s2ss_i _is_ Item # 6
Attachment number 1 \nPage 1i
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit balloons, streamers, pennants, and other wind-activated sign types,
at Section 10.02.02.H., specifically prohibiting "Signs, commonly referred to as wind signs,
consisting of one or more banners, flags, pennants, ribbons, spinners, streamers or captive
balloons, or other objects or material fastened in such a manner as to move upon being subjected
to pressure by wind," as a prohibition that would further governmental purposes of aesthetics and
otherwise;
WHEREAS, the City of Clearwater finds and determines that cold air inflatable signs
were identified among the examples of prohibited sign types identified in the study, Enhancing
the Visual Environment Through Sign Regulations, Volume One, at Section 3, Engelhardt,
Hammer & Associates, Inc. (2002), and that the prohibition of the same was supported by the
purposes set forth in the City of Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on cold air inflatables, banners and pennants (St.
Petersburg's Code at § 16-671(5), prohibiting "pennants, streamers, cold air inflatables, and
banners, except for special occasions for a limited time and frequency as permitted in sections
16-712(1)h. and 16-713"), and a similar prohibition on inflatable devices that are tethered and do
not touch the ground (St. Petersburg's Code at § 16-671(6)), were determined to be content-
neutral and not content-based in Granite State Outdoor Advertising, Inc. v. City of St.
Petersburg, Fla., 2002 WL 34558956 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d
1278, 1281-1282 (l lth Cir. 2003), cert. denied, 541 U.S. 1086 (2004), where a de novo appellate
review confirmed that the ordinance was content-neutral based in large part upon the
government's interest in regulating speech and the St. Petersburg's Code that stated at § 16-
667(b)(2) that its enactment was to promote uniformity, preserve aesthetics and foster safety and
that relied upon the precedent of Ward v. RockAgainstRacism, 491 U.S. 781, 791 (1989);
WHEREAS, the City of Clearwater finds and determines that it is appropriate to prohibit
balloons, cold air inflatables, streamers and pennants, with limited exceptions for their use on
public property under the limited circumstances set forth in the current Code at Section 3-
1805.V. [to be amended and renumbered to Section 3-1806.R.], because such wind-activated
devices utilized as signs to draw attention from passing motorists are generally distracting in
nature, serve to degrade community aesthetics, and are inconsistent with the general principles
and purposes of Division 18;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision addressed current Section 3-1803.B.'s prohibition on "[b]alloons,
cold air inflatable, streamers, and pennants, except where allowed as governmental and public
purpose signs for special events of limited time and frequency, as approved by the city manager
or the city commission," and the court struck Section 3-1803.B. upon determining that the
distinction between "governmental and public purpose signs" and "non-governmental and non-
public purpose signs" for such special events lacked the necessary reasonable fit as it relates to
furthering the governmental interests in aesthetics and traffic safety, especially insofar as the
JaY�i6�s2ss_i _16_ Item # 6
Attachment number 1 \nPage 1
prohibition's exception did not state that it was only limited to "public property" [see Uranite-
Cleanvater at 1335];
WHEREAS, the City of Clearwater finds and determines that it is appropriate to address
the concerns expressed by the district court in the Granite-Cleanvater decision and to adopt a
modified version of the former Section 3-1803.B. [to be renumbered as Section 3-1804.A.] and
expressly limiting the exception to the limited circumstances when balloons, cold air inflatables,
streamers and pennants are located on public property subj ect to criteria set forth in the Code,
and to similarly modify the provisions of the current Section 3-1805.V. [to be renumbered
Section 3-1806.R.] by clarifying that the exception for balloons, cold air inflatable, streamers,
and pennants is limited to when their use is on "public property" [see Granite-Cleanvater at
1335; see also Pleasant Grove City, Utah v. Summum, 555 U.S. 460, 467, 129 S.Ct. 1125, 1131
(2009) (the First Amendment's Free Speech Clause does not extend to government speech)], and
by setting forth in these preambles the rationale for the adoption of the prohibition and limited
exceptions, as clarified;
Bench Si�ns - Prohibited
(Other than Identification of Transit Companv or Route Schedule)
WHEREAS, the City of Clearwater finds and determines that it is appropriate to prohibit
bench signs because the same visually degrade the community character and are inconsistent with
the general principles and purposes of Division 18;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed prohibition on bench
signs, at 10.02. T. ("Signs placed upon benches, bus shelters or waste receptacles, except as may
be authorized in writing [pursuant to a state statute])";
WHEREAS, the City of Clearwater finds and determines that bench signs were identified
among the examples of prohibited sign types identified in the study, Enhancing the Visual
Environment Through Sign Regulations, Volume One, at Section 3, Engelhardt, Hammer &
Associates, Inc. (2002), and that this prohibition supports the purposes of the City of
Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on bus shelter signs and bench signs (St.
Petersburg's Code at § 16-671(2), prohibiting "bus shelter signs and bench signs except when
approved by a local government, pursuant to F.S. § 337.407(2)(a)" but not prohibiting "the
identification of the transit company or its route schedule") was determined to be content-neutral
and not content-based in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla.,
2002 WL 34558956 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282
(l lth Cir. 2003), cert. denied, 541 U. S. 1086 (2004), where a de novo appellate review
confirmed that the ordinance was content-neutral based in large part upon the government's
interest in regulating speech and the St. Petersburg's Code at § 16-667(b)(2) that stated that its
enactment was to promote uniformity, preserve aesthetics and foster safety and that relied upon
the precedent of Ward v. RockAgainstRacism, 491 U.S. 781, 791 (1989);
JaY�i6�s2ss_i _17_ Item # 6
Attachment number 1 \nPage 1�
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that Article 3 in general was not content-based [see Uranite-
Cleanvater at 1334], and this would be inclusive of the prohibition on bench signs, other than the
signage necessarily associated with the identification of the transit company and the route
schedule, which functions to identify the benches and the related transit routes;
Billboards - Prohibited
WHEREAS, the City of Clearwater finds and determines that billboards detract from the
natural and manmade beauty of the City;
WHEREAS, the City of Clearwater agrees with the American Society of Landscape
Architects' determination that billboards tend to deface nearby scenery, whether natural or built,
rural or urban;
WHEREAS, states such as Vermont, Alaska, Maine, and Hawaii have prohibited the
construction of billboards in their states and are now billboard-free in an effort to promote
aesthetics and scenic beauty;
WHEREAS, the City of Clearwater finds and determines that the prohibition of the
construction of billboards and certain other sign types, as well as the establishment and
continuation of height, size and other standards for on-premise signs, is consistent with the policy
set forth in the Florida Constitution that it shall be the policy of the state to conserve and protect
its scenic beauty;
WHEREAS, the City of Clearwater agrees with the courts that have recognized that
outdoor advertising signs tend to interrupt what would otherwise be the natural landscape as seen
from the highway, whether the view is untouched or ravished by man, and that it would be
unreasonable and illogical to conclude that an area is too unattractive to justify aesthetic
improvement [see E. B. Elliott Adv. Co. v. Metropolitan Dade Town, 425 F.2d 1141 (Sth Cir.
1970), cert. dismissed, 400 U. S. 878 (1970); .Iohn Donnelly & Sons, Inc. v. Outdoor Advertising
Bd., 339 N.E.2d 709, 720 (Mass. 1975)];
WHEREAS, the City of Clearwater finds that local governments may separately classify
off-site and on-site advertising signs in taking steps to minimize visual pollution [see City of
Lake Wales v. Lamar Advertising Association of Lakeland Florida, 414 So.2d 1030, 1032 (Fla.
1982)];
WHEREAS, the City of Clearwater finds that billboards attract the attention of drivers
passing by the billboards, thereby adversely affecting traffic safety and constituting a public
nuisance and a noxious use of the land on which the billboards are erected;
WHEREAS, the City of Clearwater recognizes that billboards are a form of
advertisement designed to be seen without the exercise of choice or volition on the part of the
observer, unlike other forms of advertising that are ordinarily seen as a matter of choice on the
JaY�i6�s2ss_i _ig_ Item # 6
Attachment number 1 \nPage 1!
part of the observer [see Packer v. Utah, 285 U.S. 105 (1932); and General OutdoorAdvertising
Co. v. Department ofPublic Works, 289 Mass. 149, 193 N.E. 799 (1935)];
WHEREAS, the City of Clearwater acknowledges that the United States Supreme Court
and many federal courts have accepted legislative judgments and determinations that the
prohibition of billboards promotes traffic safety and the aesthetics of the surrounding area. [see
Metromedia, Inc. v. City of San Diego, 453 U.S. 490, 509-510 (1981); National Advertising Co.
v. City & Town of Denver, 912 F.2d 505, 409 (lOth Cir. 1990), and Outdoor Systems, Inc. v. City
ofLenexa, 67 F. Supp. 1231, 1239 (D. Kan. 1999)];
WHEREAS, the City of Clearwater recognizes that on-site business signs are considered
to be part of the business itself, as distinguished from off-site outdoor advertising signs, and finds
and determines that it is well-recognized that the unique nature of outdoor advertising and the
nuisances fostered by billboard signs justify the separate classification of such structures for the
purposes of governmental regulation and restrictions [see E. B. Elliott Adv. Co. v. Metropolitan
Dade Town, 425 F.2d 1141, 1153 (Sth Cir. 1970), cert. denied, 400 U.S. 878, 91 S.C. 12, 27 L.
Ed. 2d 35 (1970), quoting United Advertising Corp. v. Borough of Raritan, 93 A.2d 362, 365
(1952)];
WHEREAS, the City of Clearwater finds and determines that a prohibition on the
erection of off-site outdoor advertising signs will reduce the number of driver distractions and the
number of aesthetic eyesores along the roadways and highways of the Town [see, e.g., E. B.
Elliott Adv. Co. v. Metropolitan Dade Town, 425 F.2d 1141, 1154 (Sth Cir. 1970), cert. denied,
400 U.S. 878 (1970)];
WHEREAS, the City of Clearwater finds and determines that billboard signs are public
nuisances given their adverse impact on both traffic safety and aesthetics;
WHEREAS, the City of Clearwater finds and determines that billboards are a traffic
hazard and impair the beauty of the surrounding area, and the prohibition of the construction of
billboards will reduce these harms [see Outdoor Systems, Inc. v. City of Lenexa, 67 F. Supp.2d
1231, 1239 (D. Kan. 1999)];
WHEREAS, the City of Clearwater finds and determines that the presence of billboards
along the federal interstate and the federal-aid primary highway systems has prevented public
property in other jurisdictions from being used for beautification purposes due to view zones
established by state administrative rule;
WHEREAS, Scenic America, Inc. recommends improvements in the scenic character of
a community's landscape and appearance by prohibiting the construction of billboards, and by
setting height, size and other standards for on-premise signs [see Scenic America's Seven
Principles for Scenic Conservation, Principle #5];
WHEREAS, more than two hundred Florida communities have adopted ordinances
prohibiting the construction of billboards in their communities in order to achieve aesthetic,
beautification, traffic safety, and/or other related goals;
JaY�i6�s2ss_i _19_ Item # 6
Attachment number 1 \nPage 2i
WHEREAS, the City of Clearwater finds and determines that in order to preserve,
protect and promote the safety and general welfare of the residents of the City, it is necessary to
regulate off-site advertising signs, commonly known as billboard signs or billboards, so as to
prohibit the construction of billboards in all zoning districts, and to provide that the foregoing
provisions shall be severable;
WHEREAS, the City of Clearwater finds and determines that the prohibition of
billboards as set forth herein will improve the beauty of the City, foster overall improvement to
the aesthetic and visual appearance of the City, preserve and open up areas for beautification on
public property adjoining the public roadways, increase the visibility, readability and/or
effectiveness of on-site signs by reducing and/or diminishing the visual clutter of off-site signs,
enhance the City as an attractive place to live and/or work, reduce blighting influences, and
improve traffic safety by reducing driver distractions;
WHEREAS, the City of Clearwater wishes to assure that new billboards are effectively
prohibited as a sign-type within the City;
WHEREAS, the City of Clearwater hereby finds and determines that anything beside the
road which tends to distract the driver of a motor vehicle directly affects traffic safety, and that
signs, which divert the attention of the driver and occupants of motor vehicles from the highway
to obj ects away from it, may reasonably be found to increase the danger of accidents, and agrees
with the courts that have reached the same determination [see In re Opinion of the Justices, 103
N.H. 268, 169 A.2d 762 (1961); Newman Signs, Inc. v. Hjelle, 268 N.W.2d 741 (N.D.1978)];
Discontinued Si�ns - Prohibited
WHEREAS, the City of Clearwater finds and determines that it is appropriate to prohibit
discontinued signs and/or sign structures because the same visually degrade the community
character and are inconsistent with the general principles and purposes of Division 18;
WHEREAS, the City of Clearwater finds and determines that under state law, which may
be more permissive than local law, a nonconforming sign is deemed "discontinued" when it is
not operated and maintained for a period of twelve months, and the following conditions under
Chapter 14-10, Florida Administrative Code, shall be considered failure to operate and maintain
the sign so as to render it a discontinued sign: (1) signs displaying only an "available for lease" or
similar message; (2) signs displaying advertising for a product or service which is no longer
available; or (3) signs which are blank or do not identify a particular product, service, or facility;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as abandoned signs), and that Article 3 in general was not content-based [see
Granite-Cleanvater at 1334];
Electronic chan�eable Messa�e Si�ns - Prohibited
JaY�i6�sass_i _20_ Item # 6
Attachment number 1 \nPage 2
fExcept 3-1806(B)(5), Menu Si�ns and Le�al Nonconformin� Messa�e Si�ns (�eneral
messa�es si�ns that chan�e no more frequentiv than everv six hours and existin�
time/temperature si�ns that do not chan�e more than once per minute)1
WHEREAS, the City of Clearwater finds and determines that it is appropriate to prohibit
electronic changeable message signs, with limited exceptions for menus display signs, legally
nonconforming message signs consisting of (a) general message signs that change no more
frequently than once every six hours, and (b) time/temperature signs that change no more
frequently than once every minute, because such devices are distracting in nature and serve to
degrade community aesthetics and are inconsistent with the general principles and purposes of
Division 18;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed prohibition on signs with
lights or illumination that flash, move, rotate, scintillate, blink, flicker or vary in intensity or
color except for time-temperature-date signs, at 10.02.02F. ("Signs with lights or illumination
that flash, move, rotate, scintillate, blink, flicker, or vary in intensity or color except for time-
temperature-date signs)";
WHEREAS, the City of Clearwater finds and determines that changeable message signs
were identified among the examples of prohibited sign types identified in the study, Enhancing
the Visual Environment Through Sign Regulations, Volume One, at Section 3, Engelhardt,
Hammer & Associates, Inc. (2002), and that such prohibition supports the purposes of the City of
Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed limited exception from
the general prohibition on changing signs for time and temperature signs, but only as permanent
accessory signs on commercial parcels and subject to other criteria, at 10.04.04 of the Model
Code;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision addressed Section 3-1804F., General Standards, wherein the City
specifically regulated the placement, size and location of time and temperature signs [see
Granite-Cleanvater at 1336];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision rejected the contention that Section 3-1804F. was an impermissible
content-based exception rendering the ordinance unconstitutional, and the court observed that
this sign category (time and temperature signs) and its regulations were also a good example of
how the ordinance was content-neutral [see Granite-Cleanvater at 1336];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision concluded that the category was content-neutral inasmuch as the
provision was not an attempt to censor speech or enforce regulations based on viewpoint; and the
court determined that inasmuch as a time and temperature sign has no viewpoint and merely
JaY�i6�s2ss_i _21_ Item # 6
Attachment number 1 \nPage 2;
relates factual information, the provision was not an attempt to censor speech or limit the free
expression of ideas-especially in light of the City of Clearwater's specific prohibition in Section
3-1804.H. on placing any limitation on a sign based on the content of the message [see Uranite-
Cleanvater at 1336];
WHEREAS, the City of Clearwater finds and determines that City of St. Petersburg's
sign code contained provisions that allowed for "time and temperature signs" not to exceed 20
square feet within certain land uses [see St. Petersburg's Code at §§ 16-709(1)a.5., 16-709(1)b.3.,
16-710(1)a.5., 16-710(1)b.3., 16-712(1)e., and 16-712(2)c.] and that these six provisions were
among more than fifty different provisions that were challenged by Granite State in Uranite State
Outdoor Advertising, Inc. v. City of St. Petersburg Fla., 2002 WL 34558956, * 12, n.23
(M.DFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (llth Cir. 2003),
cert. denied, 541 U. S. 1086 (2004) [see also Granite State Outdoor Advertising, Inc. v. City of St.
Petersburg, Fla., Case No. 8:01-cv02250-JSM (M.DFIa.), Doc. 1, Exh. A and Doc. 54, p. 11, n.
6];
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that the foregoing provisions pertaining to "time and
temperature signs" did not render the ordinance unconstitutional per se (id. at * 12, n. 23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review, confirmed that the ordinance was content-neutral based in large part
upon the fact that the government's stated interest in regulating speech (see St. Petersburg's Code
at Section 16-667(b)(2)) was to promote uniformity, preserve aesthetics and foster safety, and
based upon the fact that the government's objective in regulating speech was the controlling
consideration under the governing precedent of Ward v. Rock Against Racism, 491 U. S. 781, 791
(1989);
WHEREAS, the City of Clearwater finds and determines that changeable message signs
were identified among the examples of prohibited sign types identified in the study, Enhancing
the Visual Environment Through Sign Regulations, Volume One, at Section 3, Engelhardt,
Hammer & Associates, Inc. (2002), and that such prohibition supports the purposes of the City of
Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that in the future there is no
longer a need for time and temperature signs due to the expansion of electronic devices and
instruments that display time and temperature, and that it would serve the stated interests of the
Clearwater Development Code to prohibit proliferation of distracting and incongruous changing
message signs by eliminating the exception for time and temperature signs, while grandfathering
existing time and temperature signs for their continued operation;
Menu Si�ns on which Messa�e Chan�es More
Often than Everv 3 Hours - Prohibited
WHEREAS, the City of Clearwater finds and determines that it is appropriate to prohibit
signs that change messages more frequently than every three hours because the same visually
JaY�i6�sass_i _22_ Item # 6
Attachment number 1 \nPage 2:
degrade the community aesthetics and character and are inconsistent with the general principles
and purposes of Division 18, with an exception for signs that function as menu display signs so
as to allow for changing messages for different menus during the course of the day;
WHEREAS, the City of Clearwater finds and determines that a changeable electronic
message sign provides more visual stimuli than a traditional sign and that it has been judicially
noticed that such changeable electronic message signs will logically will be more distracting and
more hazardous (see Naser Jewelers, Inc. v. City of Concord, 513 F.3d 27 (lst Cir. 2008));
WHEREAS, the City of Clearwater finds and determines that it has been judicially
noticed that the alternative of allowing electronic message centers but imposing certain
conditions on them, such as limiting the number of times per day a message can change, would
have steeper monitoring costs and other complications and that such considerations support a
municipality's outright prohibition on electronic changing message signs (see Naser .Iewelers,
Inc. v. City of Concord, 513 F.3d 27 (lst Cir. 2008));
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as menu signs on which the message changes more rapidly than once every
three hours), and that Article 3 in general was not content-based [see Granite-Cleanvater at
1334];
Pavement Markin�s - Prohibited
(Except for Street Addresses)
WHEREAS, the City of Clearwater finds and determines that it is appropriate to prohibit
pavement markings, with an exception for street addresses, because the same visually degrade
the community character and are inconsistent with the general principles and purposes of
Division 18;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed prohibition on signs
painted on the pavement, except for house numbers and traffic control signs (see Model Code at
10.02.02.5, stating "Signs that are painted, pasted, or printed on any curbstone, flagstone,
pavement, or any portion of any sidewalk or street, except house numbers and traffic control
signs");
WHEREAS, the City of Clearwater finds and determines that it is appropriate to prohibit
pavement markings that are not traffic control device signs (which are exempt from regulation
under the City's land development regulations) and except for street addresses (which are not
content-based and are necessary for commerce and function for health and safety concerns)
because such markings are distracting in nature and serve to degrade community aesthetics and
are inconsistent with the general principles and purposes of Division 18 of Article 3 of the
Clearwater Code;
JaY�i6�s2ss_i _23_ Item # 6
Attachment number 1 \nPage 2�
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that Article 3 in general was not content-based, and that
categories for prohibited signs, such as pavement markings with certain exceptions [former
Section 3-1803F.], were not content-based [see Granite-Cleanvater at 1334, n.36 and 1345-
1347];
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
similar prohibition on pavement markings (St. Petersburg's Code at § 16-671(4) prohibiting
"pavement markings, except official traffic control markings or where otherwise authorized")
was determined to be content-neutral and not content-based in Granite State Outdoor
Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956, * 12, n. 23 (MDFIa. 2002),
aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir. 2003), cert. denied, 541 U.S.
1086 (2004);
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that the foregoing provision prohibiting "pavement
markings," with limited exceptions, did not render the ordinance unconstitutional per se (id. at
* 12, n. 23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review in Granite State v. St. Petersburg, confirmed that the ordinance was
content-neutral based in large part upon the fact that the government's stated interest in
regulating speech (see St. Petersburg's Code at Section 16-667(b)(2)) was to promote uniformity,
preserve aesthetics and foster safety, and based upon the fact that the government's objective in
regulating speech was the controlling consideration under the governing precedent of Ward v.
RockAgainstRacism, 491 U.S. 781, 791 (1989);
Portable Si�ns - Prohibited
WHEREAS, the City of Clearwater finds and determines that it is appropriate to
continue to prohibit portable signs as unnecessary visual clutter and that such sign type is
inconsistent with the goals and purposes of the City's land development regulations expressed in
Division 18;
WHEREAS, the City of Clearwater finds and determines that the sign type known as a
portable sign may be legally prohibited (see Harnish v. Manatee County, 783 F.2d 1535, 1540
(l lth Cir. 1986); Lindsay v. San Antonio, 821 F.2d 1103, 11 ll(Sth Cir. 1987));
WHEREAS, the City of Clearwater finds and determines that the prohibition of portable
signs reasonably advances the governmental goal of protecting the aesthetic environment of the
City [see Harnish v. Manatee Town, 783 F.2d 1535 (l lth Cir. 1986) and Don's Porta Signs, Inc.
v. City of Cleanvater, 298 F.2d 1051 (l lth Cir. 1987), cert. denied 485 U.S. 98 (1988)];
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that prohibited portable signs [see prohibition in Model Code, § 10.02.02.Y., and see
JaY�i6�sass_i _24_ Item # 6
Attachment number 1 \nPage 2:
definition of "portable signs" at Model Code, § 10.00.04 ("Any sign which is manifestly
designed to be transported by trailer or on its own wheels, including such signs even though the
wheels may be removed and the remaining chassis or support structure converted to an A or T
frame sign and attached temporarily to the ground")], and that cited the Eleventh Circuit's
opinion in Harnish v. Manatee County, 783 F.2d 1535 (llth Cir. 1986), as support for such a
prohibition;
WHEREAS, the City of Clearwater finds and determines that portable signs were also
among the examples of prohibited sign types identified in the study, Enhancing the Visual
Environment Through Sign Regulations, Volume One, at Section 3, Engelhardt, Hammer &
Associates, Inc. (2002), and that the prohibition of this sign type was found by that study to
support the stated purposes of the City of Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on portable signs (St. Petersburg's Code at § 16-
671(6), prohibiting "portable signs, including ...") was determined to be content-neutral and not
content-based in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL
34558956 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir.
2003), cert. denied, 541 U. S. 1086 (2004);
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that prohibitions, similar to the one on "portable signs," did
not render the ordinance unconstitutional per se (id. at * 12, n. 23), and noted that a municipality
may choose to prohibit all portable signs in furtherance of its aesthetic concerns (id. at * 10, citing
Messer v. City ofDouglasville, Ga., 975 F.2d 1505, 1510 (1992));
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review in Granite State v. St. Petersburg, confirmed that the ordinance was
content-neutral based in large part upon the government's interest in regulating speech and the
St. Petersburg Code at § 16-667(b)(2) that stated that its enactment was to promote uniformity,
preserve aesthetics and foster safety and that relied upon the precedent of Ward v. Rock Against
Racism, 491 U.S. 781, 791 (1989);
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as portable signs), and that Article 3 in general was not content-based [see
Granite-Cleanvater at 1334];
Roof and Above Roof Si�ns - Prohibited
WHEREAS, the City of Clearwater finds and determines that it is appropriate to prohibit
roof and above roof signs because such signs are distracting in nature, serve to degrade
community character, and aesthetics and are inconsistent with the general principles and
purposes of Division 18;
JaY�i6�sass_i _25_ Item # 6
Attachment number 1 \nPage 2i
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit roof signs at Section 10.04.00, which allowed for permanent
accessory signs but did not allow a permanent accessory sign to be a roof sign (which is defined
at Section 10.00.04 as "A sign placed above the roof line of a building or on or against a roof
slope of less than forty-five (45) degrees");
WHEREAS, the City of Clearwater finds and determines that roof and above roof signs
were identified among the examples of prohibited sign types in the study, Enhancing the Visual
Environment Through Sign Regulations, Volume One, at Section 3, Engelhardt, Hammer &
Associates, Inc. (2002), and that the prohibition of such sign types supported the purposes of the
City of Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on roof signs (St. Petersburg's Code at § 16-
671(7), prohibiting "roof signs, except integral roof signs in nonresidential districts") was
determined to be content-neutral and not content-based in Granite State Outdoor Advertising,
Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956 (MDFIa. 2002), aff'd in part and rev'd
inpart, 348 F.3d 1278, 1281-1282 (llth Cir. 2003), cert. denied, 541 U.S. 1086 (2004);
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that a prohibition on signs, similar to the one on roof signs,
did not render the ordinance unconstitutional per se (id. at * 12, n. 23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review, confirmed that the ordinance was content-neutral based in large part
upon the government's interest in regulating speech and the St. Petersburg Code at § 16-
667(b)(2) that stated that its enactment was to promote uniformity, preserve aesthetics and foster
safety and that relied upon the precedent of Ward v. Rock Against Racism, 491 U. S. 781, 791
(1989);
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as roof signs), and that Article 3 in general was not content-based [see
Granite-Cleanvater at 1334];
Sidewalk Si�ns - Prohibited
(Except as otherwise provided)
WHEREAS, the City of Clearwater finds and determines that sidewalk signs, sometimes
known as sandwich board signs (except as then allowed in the Downtown District), were
identified among the examples of prohibited sign types identified in the study, Enhancing the
Visual Environment Through Sign Regulations, Volume One, at Section 3, Engelhardt, Hammer
& Associates, Inc. (2002), that were supported by the purposes set forth in the City of
Clearwater's sign regulations in Division 18;
JaY�i6�sass_i _26_ Item # 6
Attachment number 1 \nPage 2
WHEREAS, the City of Clearwater finds and determines that it is appropriate to
generally prohibit sidewalk signs because such signs add to sign clutter and are inconsistent with
the general principles and purposes of Division 18, except in limited instances, such as where
sidewalk signs in commercial districts may serve a temporary function of providing information
when the construction of public improvements is ongoing or in other limited circumstances
where such signs provide important information to the public, and that this prohibition is
consistent with the prohibition upheld by the district court in the Granite-Cleanvater decision;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision reviewed former Section 3-1803.L., which at that time prohibited
sandwich board signs except to the extent permitted in the Downtown District, and upheld that
restriction after striking unrelated provisions from former Section 3-1803.L. [see Uranite-
Cleanvater at 1339];
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on sandwich board signs (St. Petersburg's Code at
§ 16-671(8), prohibiting "sandwich board signs") was determined to be content-neutral and not
content-based in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL
34558956 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir.
2003), cert. denied, 541 U. S. 1086 (2004), where a de novo appellate review confirmed that the
ordinance was content-neutral based in large part upon the government's interest in regulating
speech and the St. Petersburg Code at § 16-667(b)(2) that stated that its enactment was to
promote uniformity, preserve aesthetics and foster safety and that relied upon the precedent of
Wardv. RockAgainstRacism, 491 U.S. 781, 791 (1989);
Si�ns Attached to or Painted on Piers. Seawalls - Prohibited
(Other than Official Re�ulatorv or Warnin� Si�ns)
WHEREAS, the City of Clearwater finds and determines that signs attached to or painted
on piers and seawalls, other than official regulatory or warning signs, detract from the aesthetic
environment and that such signs conflict with the purposes of Division 18, such as enhancing the
attractiveness and economic well-being of the city as a place to live, vacation and conduct
business, and preserving and enhancing the natural and scenic characteristics of the City of
Clearwater as a waterfront community;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on signs attached to or painted on piers or seawalls
(St. Petersburg's Code at § 16-671(9), prohibiting "signs attached to or painted on piers or
seawalls, unless otherwise authorized, such as official regulatory or warning signs approved by
the City Manager") was determined to be content-neutral and not content-based in Uranite State
Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956 (M.DFIa. 2002),
aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir. 2003), cert. denied, 541 U.S.
1086 (2004), where a de novo appellate review confirmed that the ordinance was content-neutral
based in large part upon the government's interest in regulating speech and the St. Petersburg
Code at § 16-667(b)(2) that stated that its enactment was to promote uniformity, preserve
JaY�i6�s2ss_i _27_ Item # 6
Attachment number 1 \nPage 2�
aesthetics and foster safety and that relied upon the precedent of Ward v. Rock Against Racism,
491 u.s. �s1, �91 �i9s9);
WHEREAS, the City of Clearwater finds and determines that signs painted on piers and
seawalls were among the examples of prohibited sign types identified in the study, Enhancing the
Visual Environment Through Sign Regulations, Volume One, at Section 3, Engelhardt, Hammer
& Associates, Inc. (2002), that such prohibition supported the purposes of the City of
Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as signs attached to or painted on piers and seawalls, other than official
regulatory or warning signs), and that Article 3 in general was not content-based [see Uranite-
Cleanvater at 1334];
Si�ns in or upon Anv River, Bav Lake,
or Other Bodv of Water - Prohibited
WHEREAS, the City of Clearwater finds and determines that signs in or upon any river,
bay, lake, or other body of water, detract from the aesthetic environment and that such signs
conflict with the purposes of Division 18, such as enhancing the attractiveness and economic
well-being of the city as a place to live, vacation and conduct business, and preserving and
enhancing the natural and scenic characteristics of the City of Clearwater as a waterfront
community;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on signs in or upon any river, bay, lake, or other
body of water (St. Petersburg's Code at § 16-671(10), prohibiting "signs in or upon any river,
bay, lake, or other body of water, unless otherwise authorized by the City Manager, such as
official regulatory or warning signs") was determined to be content-neutral and not content-based
in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956
(M.DFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (llth Cir. 2003),
cert. denied, 541 U. S. 1086 (2004), where a de novo appellate review confirmed that the
ordinance was content-neutral based in large part upon the government's interest in regulating
speech and the St. Petersburg Code at § 16-667(b)(2) that stated that its enactment was to
promote uniformity, preserve aesthetics and foster safety and that relied upon the precedent of
Wardv. RockAgainstRacism, 491 U.S. 781, 791 (1989);
WHEREAS, the City of Clearwater finds and determines that signs on or upon a river,
bay, lake or water were identified among the examples of prohibited sign types identified in the
study, Enhancing the Visual Environment Through Sign Regulations, Volume One, at Section 3,
Engelhardt, Hammer & Associates, Inc. (2002), that were supported by the purposes set forth in
the City of Clearwater's sign regulations in Division 18;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
JaY�i6�sass_i _28_ Item # 6
Attachment number 1 \nPage 2!
types of signs (such as signs in or upon any river, bay, lake, or other body of water), and that
Article 3 in general was not content-based [see Granite-Cleanvater at 1334];
Si�ns on Publiclv-Owned Land or Easements or Street Ri�hts-of-Wav,
(except (a) as allowed in Section 3-1806.5., (b) si�ns on transit shelters erected
pursuant to Section 3-2203 and permitted pursuant to Section 3-1807.B.5.,
(c) sidewalk si�ns to the extent permitted in Section 3-1806.U. or Section 1807.B.4.,
(d) as allowed in Section 3-1807.A., and (e) as allowed in Section 3-1806.V. and 3-1806.W.)
WHEREAS, the City of Clearwater finds and determines that signs on publicly-owned
land or easements or street rights-of-way [except (a) as allowed in the renumbered Section 3-
1806.5, (b) signs on transit shelters erected pursuant to Section 3-2203 and permitted pursuant to
the renumbered Section 3-1807.B.5, (c) sidewalk signs to the extent permitted in Section 3-
1806.U., or the renumbered Section 1807.B.4., (d) as allowed in the renumbered Section 3-
1807.A., and (e) as allowed in the renumbered Section 3-1806.V. and renumbered Section 3-
1806.W.] detract from the aesthetic environment and that such signs conflict with the purposes of
Division 18, such as enhancing the attractiveness and economic well-being of the city as a place
to live, vacation and conduct business;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code for local governments at Section 10.01.00.A.,
recommended an exemption for signs necessary to promote health, safety and welfare, and other
regulatory, statutory, traffic control or directional signs erected on public property with
permission as appropriate from the State of Florida, the United States, of city or county
governments, and that exemptions for statutory signs and traffic control device signs from
regulation under Division 18 are incorporated into the new Section 3-1803.C. and Section 3-
1803.D., and are not within the scope of the prohibited signs listed in the new Section 3-1804.M;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision reviewed and upheld former Section 3-1803.L, after striking
thirteen words as set forth below, which at that time prohibited certain signs, including "[s]igns
located on publicly owned land or easements or inside street rights-of-way, except signs required
or erected by permission of the city manager or city commission, signs or transit shelters erected
pursuant to section 3-2203, and sandwich board signs to the extent permitted in the downtown
district," and which further provided that "[p]rohibited signs shall include but shall not be limited
to handbills, posters, advertisements, or notices that are attached in any way upon lampposts,
telephone poles, utility poles, bridges, and sidewalks" [see Granite-Cleanvater at 1339] [see also
Pleasant Grove City, Utah v. Summum, 555 U.S. 460, 467, 129 S.Ct. 1125, 1131 (2009)];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision struck the following language that then appeared in Section 3-
1803.L, "signs required or erected by permission of the city manager or city commission," due to
a determination that the same allowed officials to exercise undue discretion, and upheld the
remaining provisions of Section 3-1803.L. [see Granite-Cleanvater at 1339];
JaY�i6�sass_i _29_ Item # 6
Attachment number 1 \nPage 3i
WHEREAS, the City of Clearwater finds and determines that subsequent amendments
were made to the Clearwater Development Code to limit any undue discretion of the city
manager and city commission and to provide criteria to address the concerns raised by the district
court in the Granite-Cleanvater decision;
WHEREAS, the City of Clearwater finds and determines that signs on easements or
right-of-way were identified among the examples of prohibited sign types identified in the study,
Enhancing the Visual Environment Through Sign Regulations, Volume One, at Section 3,
Engelhardt, Hammer & Associates, Inc. (2002), that were supported by the purposes set forth in
the City of Clearwater's sign regulations in Division 18;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on signs that are erected upon or proj ect over
public rights-of-way (St. Petersburg's Code at § 16-671(11), prohibiting "signs that are erected
upon or project over public rights-of-way or present a potential traffic or pedestrian hazard" and
which "includes signs which obstruct visibility") was determined to be content-neutral and not
content-based in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL
34558956 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir.
2003), cert. denied, 541 U. S. 1086 (2004), where a de novo appellate review confirmed that the
ordinance was content-neutral based in large part upon (1) the government's interest in regulating
speech and (2) the statement in the St. Petersburg Code at § 16-667(b)(2) that its enactment was
to promote uniformity, preserve aesthetics and foster safety and that relied upon the precedent of
Wardv. RockAgainstRacism, 491 U.S. 781, 791 (1989);
Si�ns that Emit Sound, Vapor, Smoke, Odor,
Particles, or Gaseous Matter - Prohibited
WHEREAS, the City of Clearwater finds and determines that signs that emit sound,
vapor, smoke, odor, particles, or gaseous matter conflict with the purposes of Division 18, such
as enhancing the attractiveness and economic well-being of the city as a place to live, vacation
and conduct business;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit signs that emit sound, odor, or visible matter such as vapor,
smoke, particles, or gaseous matter, at Model Code 10.02.02.J., prohibiting "Signs that emit
audible sound, odor, or visible matter such as smoke or steam," as a prohibition that would
further governmental purposes of aesthetics and traffic safety;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit signs that incorporate emit any sound that is intended to attract
attention, at Model Code 10.02.I., prohibiting "Signs that incorporate proj ected, emit any sound
that is intended to attract attention, or involve the use of animals," as a prohibition that would
further governmental purposes of aesthetics and traffic safety;
JaY�i6�s2ss_i _30_ Item # 6
Attachment number 1 \nPage 3
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on signs that emit sound, vapor, smoke, odor,
particles, or gaseous matter (St. Petersburg's Code at § 16-671(12), prohibiting "signs that emit
sound, vapor, smoke, odor, particles, or gaseous matter") was determined to be content-neutral
and not content-based in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla.,
2002 WL 34558956 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282
(l lth Cir. 2003), cert. denied, 541 U. S. 1086 (2004), where a de novo appellate review
confirmed that the ordinance was content-neutral based in large part upon the government's
interest in regulating speech and the St. Petersburg Code at § 16-667(b)(2) that stated that its
enactment was to promote uniformity, preserve aesthetics and foster safety and that relied upon
the precedent of Ward v. RockAgainstRacism, 491 U.S. 781, 791 (1989);
WHEREAS, the City of Clearwater finds and determines that signs emitting sound,
vapor, smoke, and/or odor were identified among the examples of prohibited sign types in the
study, Enhancing the Visual Environment Through Sign Regulations, Volume One, at Section 3,
Engelhardt, Hammer & Associates, Inc. (2002), and that the prohibition of such sign types
supported the purposes of the City of Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (which included signs that emit sound, vapor, smoke, odor, particles, or gaseous
matter), and that Article 3 in general was not content-based [see Granite-Cleanvater at 1334];
Si�ns That Have Unshielded Illuminatin� Devices - Prohibited
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, signs that have unshielded illuminating devices or which reflect lighting
onto public rights-of-way thereby creating a potential traffic or pedestrian hazard should continue
to be prohibited in Section 3-1804.0.;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit "[s]igns that are of such intensity or brilliance as to cause glare or
impair the vision of any motorist, cyclist, or pedestrian using or entering a public way, or that of
a hazard or a nuisance to occupants of any property because of glare or other characteristics" at
Model Code 10.02.02.P., as a prohibition that would further governmental purposes of aesthetics
and traffic safety;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on signs that have unshielded, illuminating devices
(St. Petersburg's Code at § 16-671(13), prohibiting "signs that have unshielded, illuminating
devices") was determined to be content-neutral and not content-based in Granite State Outdoor
Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956 (M.DFIa. 2002), aff'd in
part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir. 2003), cert. denied, 541 U.S. 1086
(2004), where a de novo appellate review confirmed that the ordinance was content-neutral based
in large part upon the government's interest in regulating speech and the St. Petersburg Code at §
JaY�i6�s2ss_i _31_ Item # 6
Attachment number 1 \nPage 3;
16-667(b)(2) that stated that its enactment was to promote uniformity, preserve aesthetics and
foster safety and that relied upon the precedent of Ward v. Rock Against Racism, 491 U. S. 781,
791 (1989);
WHEREAS, the City of Clearwater finds and determines that signs with unshielded
illuminated devices were identified among the examples of prohibited sign types in the study,
Enhancing the Visual Environment Through Sign Regulations, Volume One, at Section 3,
Engelhardt, Hammer & Associates, Inc. (2002), and that the prohibition of such sign types
supported the purposes of the City of Clearwater's sign regulations;
WHEREAS, the City of Clearwater finds and determines that signs Section 479.11(5),
Florida Statutes, prohibits the erection, use, operation, or maintenance of certain specified signs,
including any sign which displays intermittent lights not embodied in the sign, or any rotating or
flashing light within 100 feet of the outside boundary of the right-of-way of any highway on the
State Highway System, interstate highway system, or federal-aid primary highway system or
which is illuminated in such a manner so as to cause glare or to impair the vision of motorists or
otherwise distract motorists so as to interfere with the motorists' ability to safely operate their
vehicles;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as signs that have unshielded illuminating devices or which reflect lighting
onto public rights-of-way thereby creating a potential traffic or pedestrian hazard), and that
Article 3 in general was not content-based [see Granite-Cleanvater at 1334];
Si�ns that Move, Revolve, Twirl, Rotate, Flash, Scintillate, Blink, Flutter or Appear
to Displav Motion, including Animated Signs, Multi-Prism Signs, Tri-Vision Signs,
Floodli�hts and Beacons Li�hts (Except When Required bv the FAA or Other
Governmental A�encvl Unless Otherwise Expresslv Allowed - Prohibited
WHEREAS, the City of Clearwater finds and determines that a prohibition on signs that
move, revolve, twirl, rotate, flash, scintillate, blink, flutter or appear to display motion, including
animated signs, multi-prism signs, floodlights and beacon lights (except when required by the
Federal Aviation Agency or other governmental agency), unless otherwise expressly allowed, is
consistent with the purposes of Division 18, including the lessening of hazardous situations,
protecting the public from the dangers of unsafe signs, regulation of signs in a manner so as to
not interfere with, obstruct vision of, or distract motorists, bicyclists or pedestrians;
WHEREAS, the City of Clearwater finds and determines that a prohibition on the
aforesaid signs is consistent with the purpose of the land development regulations to enhance the
attractiveness of the community and to preserve and enhance the natural and scenic
characteristics of a waterfront and resort community;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit "[s]igns with visible moving, revolving or rotating parts or visible
JaY�i6�s2ss_i _32_ Item # 6
Attachment number 1 \nPage 3;
mechanical movement of any description or other apparent visible movement achieved by
electrical, electronic, or mechanical means, except for traditional barber poles," at Model Code
10.02.02.D., as a prohibition that would further governmental purposes of aesthetics and traffic
safety;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit "[s]igns with the optical illusion of movement by means of a
design that presents a pattern capable of giving the illusion of motion or changing of copy," at
Model Code 10.02.02.E., as a prohibition that would further governmental purposes of aesthetics
and traffic safety;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit "[s]igns with lights or illumination that flash, move, rotate,
scintillate, blink, flicker, or vary in intensity or color except for time-temperature-date signs," at
Model Code 10.02.02F., as a prohibition that would further governmental purposes of aesthetics
and traffic safety;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code contained a proposed land development
regulation that would prohibit "[s]earchlights used to advertise or promote a business or to attract
customers to a property" at Model Code 10.02.02.R., as a prohibition that would further
governmental purposes of aesthetics and traffic safety;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on signs that move, revolve, twirl, rotate, flash,
including animated signs, multi-prism signs, and beacon lights (St. Petersburg's Code at § 16-
671(14), prohibiting "signs that move, revolve, twirl, rotate, flash, including animated signs,
multi-prism signs, and beacon lights except when required by the Federal Aviation
Administration or other governmental agency") was determined to be content-neutral and not
content-based in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL
34558956 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir.
2003), cert. denied, 541 U. S. 1086 (2004), where a de novo appellate review confirmed that the
ordinance was content-neutral based in large part upon the government's interest in regulating
speech and the St. Petersburg Code at § 16-667(b)(2) that stated that its enactment was to
promote uniformity, preserve aesthetics and foster safety and that relied upon the precedent of
Wardv. RockAgainstRacism, 491 U.S. 781, 791 (1989);
WHEREAS, the City of Clearwater finds and determines that signs that move, revolve,
rotate, and/or flash were identified among the examples of prohibited sign types identified in the
study, Enhancing the Visual Environment Through Sign Regulations, Volume One, at Section 3,
Engelhardt, Hammer & Associates, Inc. (2002), that were supported by the purposes set forth in
the City of Clearwater's sign regulations in Division 18;
JaY�i6�s2ss_i _33_ Item # 6
Attachment number 1 \nPage 3�
WHEREAS, the City of Clearwater finds and determines that a prohibition on signs
utilizing beacon lights should not apply, and that beacon lights utilized as a sign should be
exempted from prohibition if and when the same is required by the Federal Aviation Agency or
other governmental agency for a public purpose;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as signs that move, revolve, twirl, rotate, flash, including animated signs,
multi-prism signs, tri-visions signs), and that Article 3 in general was not content-based [see
Granite-Cleanvater at 1334];
Si�ns that Obscure a Traffic Control Device Si�n
or Official Traffic Si�nal - Prohibited
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, signs that obstruct, conceal, hide, or otherwise obscure from view any
traffic control device sign or official traffic signal should be prohibited;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on signs that obstruct, conceal, hide, or otherwise
obscure from view any official traffic sign (St. Petersburg's Code at § 16-671(15), prohibiting
"signs that obstruct, conceal, hide, or otherwise obscure from view any official traffic or
government sign, signal, or device") was determined to be content-neutral and not content-based
in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956
(M.DFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (llth Cir. 2003),
cert. denied, 541 U. S. 1086 (2004), where a de novo appellate review confirmed that the
ordinance was content-neutral based in large part upon the government's interest in regulating
speech and the St. Petersburg Code at § 16-667(b)(2) that stated that its enactment was to
promote uniformity, preserve aesthetics and foster safety and that relied upon the precedent of
Wardv. RockAgainstRacism, 491 U.S. 781, 791 (1989);
WHEREAS, the City of Clearwater finds and determines that signs obstructing traffic or
other governmental signs were identified among the examples of prohibited sign types identified
in the study, Enhancing the Visual Environment Through Sign Regulations, Volume One, at
Section 3, Engelhardt, Hammer & Associates, Inc. (2002), that were supported by the purposes
set forth in the City of Clearwater's sign regulations in Division 18;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as signs that obstruct, conceal, hide or otherwise obscure from view any
official traffic or government sign, signal or device), and that Article 3 in general was not
content-based [see Granite-Cleanvater at 1334];
Si�ns That Present Potential Hazards - Prohibited
JaY�i6�s2ss_i _34_ Item # 6
Attachment number 1 \nPage 3;
WHEREAS, the City of Clearwater finds and determines that a prohibition on signs that
present a potential traffic or pedestrian hazard, including signs which obstruct visibility, are
consistent with the purposes of Division 18, including the lessening of hazardous situations,
protecting the public from the dangers of unsafe signs, regulation of signs in a manner so as to
not interfere with, obstruct vision of, or distract motorists, bicyclists or pedestrians;
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code for local governments, at Model Code
10.02.02.M., prohibited "Signs that obstruct the vision of pedestrians, cyclists, or motorists
traveling on or entering public streets," and at Model Code 10.02.02.P., prohibited "Signs that
are of such intensity or brilliance as to cause glare or impair the vision of any motorist, cyclist, or
pedestrian using or entering a public way, or that of a hazard or a nuisance to occupants of any
property because of glare or other characteristics";
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained similar prohibitions on signs that present a potential traffic or pedestrian
hazard, which included signs which obstruct visibility (St. Petersburg's Code at § 16-671(11),
prohibiting "signs that ... present a potential traffic or pedestrian hazard. This includes signs
which obstruct visibility") was determined to be content-neutral and not content-based in Uranite
State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956 (MDFIa.
2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir. 2003), cert. denied,
541 U. S. 1086 (2004), where a de novo appellate review confirmed that the ordinance was
content-neutral based in large part upon the government's interest in regulating speech and the
St. Petersburg Code at § 16-667(b)(2) that stated that its enactment was to promote uniformity,
preserve aesthetics and foster safety and that relied upon the precedent of Ward v. Rock Against
Racism, 491 U.S. 781, 791 (1989);
WHEREAS, the City of Clearwater finds and determines that signs that present potential
traffic or pedestrian hazards were identified among the examples of prohibited sign types
identified in the study, Enhancing the Visual Environment Through Sign Regulations, Volume
One, at Section 3, Engelhardt, Hammer & Associates, Inc. (2002), that were supported by the
purposes set forth in the City of Clearwater's sign regulations in Division 18;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as signs that present a potential traffic or pedestrian hazard, including signs
which obstruct visibility), and that Article 3 in general was not content-based [see Uranite-
Cleanvater at 1334];
Si�ns Attached to Tree or Ve�etation - Prohibited
WHEREAS, the City of Clearwater finds and determines that signs attached to or placed
on any tree or other vegetation add to visual pollution and clutter, and should be prohibited to
further the purposes of the City's land development regulations and Division 18 of Article 3 of
the City's Code;
JaY�i6�s2ss_i _35_ Item # 6
Attachment number 1 \nPage 3i
WHEREAS, the City of Clearwater finds and determines that signs attached to a tree or
vegetation were identified among the examples of prohibited sign types identified in the study,
Enhancing the Visual Environment Through Sign Regulations, Volume One, at Section 3,
Engelhardt, Hammer & Associates, Inc. (2002), that were supported by the purposes set forth in
the City of Clearwater's sign regulations in Division 18;
WHEREAS, the City of Clearwater finds and determines that Chapter 479, Florida
Statutes, at Section 479.11(9) (2010), prohibits any sign erected, used, operated, or maintained
that is nailed, fastened, or affixed to any tree and which is adjacent to the right-of-way of any
portion of the interstate highway system or the federal-aid primary highway system;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that Article 3 in general was not content-based, and that
categories for prohibited signs, such as signs attached to vegetation [former Section 3-1803.R,
now renumbered to Section 3-1804.5] were not content-based [see Granite-Cleanvater at 1334,
n.36 and 1345-1347];
Human Si�ns - Prohibited
WHEREAS, the City of Clearwater finds and determines that signs intended to draw
attention for a commercial purpose and that are carried, waved or otherwise displayed by persons
either on public rights-of-way or in a manner visible from public rights-of-way (which does not
include or limit the display of placards, banners, flags or other signage by persons participating in
demonstrations, political rallies and similar events) conflict with the purposes of Division 18,
such as enhancing the attractiveness of the city as a place to live, vacation and conduct business,
and regulating signs in a manner so that they do not interfere with, obstruct the vision of, or
distract motorists, bicyclists or pedestrians;
WHEREAS, the City of Clearwater finds and determines that the renumbered Section 3-
1803.T expressly prohibits signs that are intended to draw attention for a commercial purpose
and that are carried, waved or otherwise displayed by persons either on public rights-of-way or in
a manner visible from public rights-of-way, and that the foregoing provision is not intended to
limit the display of placards, banners, flags or other signage by persons participating in
demonstrations, political rallies and similar events;
WHEREAS, the City of Clearwater finds and determines that in meeting the purposes
and goals established in these preambles, it is appropriate to prohibit and/or to continue to
prohibit the display of what has become known as "human signs";
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision addressed the restriction in former Section 3-1803.5 [renumbered
as Section 3-1803.T] which prohibited signs that are "carried, waved or otherwise displayed" in
public rights-of-way or "in a manner visible from public rights-of-way" and "directed toward
such displays intended to draw attention for a commercial purpose, and is not intended to limit
the display of placards, banners, flags or other signage by persons demonstrating in
demonstrations, political rallies or similar events" [see Granite-Cleanvater at 1340-1341];
JaY�i6�s2ss_i _36_ Item # 6
Attachment number 1 \nPage 3
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision found that the restriction in former Section 3-1803.5 [renumbered
as Section 3-1803.T] was content or viewpoint-neutral and justified by Clearwater's stated
interests in safety and aesthetics, and that the additional guidance provided in the provision
assures that government officials are not given unbridled discretion [see Granite-Cleanvater at
1340-1341];
Snipe Si�ns - Prohibited
WHEREAS, the City of Clearwater finds and determines that off-premises signs that are
tacked, nailed, posted, pasted, glued, or otherwise attached to trees, poles, stakes, or fences, and
which are not otherwise expressly allowed as a permitted sign, also known as "snipe signs," add
to visual pollution and clutter, and should be prohibited to further the purposes of the City's land
development regulations and Division 18 of Article 3 of the City's Code;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision upheld the prohibitions on snipe signs after severing the words
"other objects" in the definition of Section 8-101 in order to remove a conflict between Section
3-1806.B.3 (allowing attached signs) and Section 3-1803.T (prohibiting snipe signs that would
include attached signs to objects other than those listed) [see Granite-Cleanvater at 1335];
WHEREAS, the City of Clearwater finds and determines that snipe signs were among
the examples of prohibited sign types identified in the study, Enhancing the Visual Environment
Through Sign Regulations, Volume One, at Section 3, Engelhardt, Hammer & Associates, Inc.
(2002), that supported the purposes set forth in Division 18 of Article 3 of the City's Code;
WHEREAS, the City of Clearwater finds and determines that Chapter 479, Florida
Statutes, at Section 479.11(9) (2010), prohibits any sign erected, used, operated, or maintained
that is nailed, fastened, or affixed to any tree and which is adjacent to the right-of-way of any
portion of the interstate highway system or the federal-aid primary highway system, in the
interests of aesthetics and traffic safety;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on snipe signs (St. Petersburg's Code at § 16-
671(16), prohibiting "snipe signs") was determined to be content-neutral and not content-based
in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956
(M.DFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (llth Cir. 2003),
cert. denied, 541 U.S. 1086 (2004);
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that the foregoing provision prohibiting "snipe signs" did not
render the ordinance unconstitutional per se (id. at * 12, n. 23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon,
where a de novo appellate review confirmed that the ordinance was content-neutral based in large
part upon the government's interest in regulating speech and the St. Petersburg's Code at § 16-
JaY�i6�s2ss_i _37_ Item # 6
Attachment number 1 \nPage 3�
667(b)(2) that stated that its enactment was to promote uniformity, preserve aesthetics and foster
safety and that relied upon the precedent of Ward v. Rock Against Racism, 491 U. S. 781, 791
(1989);
Three Dimensional Obiects Used As Si�ns - Prohibited
WHEREAS, the City of Clearwater finds and determines that three dimensional objects
used as signs conflict with the purposes of Division 18, such as enhancing the attractiveness of
the city as a place to live, vacation and conduct business,
WHEREAS, the City of Clearwater finds and determines that three-dimensional objects
used as signs were identified among the examples of prohibited sign types identified in the study,
Enhancing the Visual Environment Through Sign Regulations, Volume One, at Section 3,
Engelhardt, Hammer & Associates, Inc. (2002), that were supported by the purposes set forth in
the City of Clearwater's sign regulations in Division 18;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on three-dimensional obj ects that are used as signs
(St. Petersburg's Code at § 16-671(18), prohibiting "three-dimensional objects that are used as
signs") was determined to be content-neutral and not content-based in Granite State Outdoor
Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956 (M.DFIa. 2002), aff'd in
part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir. 2003), cert. denied, 541 U.S. 1086
(2004), where a de novo appellate review confirmed that the ordinance was content-neutral based
in large part upon the government's interest in regulating speech and the St. Petersburg Code at §
16-667(b)(2) that stated that its enactment was to promote uniformity, preserve aesthetics and
foster safety and that relied upon the precedent of Ward v. Rock Against Racism, 491 U. S. 781,
791 (1989);
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (which included three-dimensional objects that are used as signs), and that Article
3 in general was not content-based [see Granite-Cleanvater at 1334];
Vehicle And Portable Trailer Si�ns - Prohibited
WHEREAS, the City of Clearwater finds and determines that vehicle signs and portable
trailer signs detract from the aesthetic environment and that such signs conflict with the purposes
of Division 18, such as enhancing the attractiveness and economic well-being of the city as a
place to live, vacation and conduct business, and preserving and enhancing the natural and scenic
characteristics of the City of Clearwater as a waterfront community;
WHEREAS, the City of Clearwater finds and determines that vehicle signs and portable
trailer signs were identified among the examples of prohibited sign types identified in the study,
Enhancing the Visual Environment Through Sign Regulations, Volume One, at Section 3,
Engelhardt, Hammer & Associates, Inc. (2002), that were supported by the purposes set forth in
the City of Clearwater's sign regulations in Division 18;
JaY�i6�s2ss_i _38_ Item # 6
Attachment number 1 \nPage 3!
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code for local governments, at Model Code
10.02.02.W., prohibited vehicle signs with a total sign area on any vehicle in excess of ten (10)
square feet, when the vehicle: (1) is parked for more than sixty consecutive minutes within one
hundred (100) feet of any street right of way, (2) is visible from the street right of way that the
vehicle is within one hundred (100) feet of, and (3) is not regularly used in the conduct of the
business advertised on the vehicle; and further providing that a vehicle used primarily for
advertising, or for the purpose of providing transportation for owners or employees of the
occupancy advertised by the vehicle, shall not be considered a vehicle used in the conduct of
business;
WHEREAS, the City of Clearwater finds and determines that nearly identical
prohibitions on vehicle signs have upheld against a constitutional challenges (see Perkins v.
Town of Orange Park, 2006 WL 5988235 (Fla. Cir. Ct.);
WHEREAS, the City of Clearwater finds and determines that the Center for
Governmental Responsibility's 1989 Model Code for local governments at Model Code
10.02.02.Y, prohibited "portable signs as defined by this Code," and therein at 10.00.04 defined
"portable sign" as "any sign which is manifestly designed to be transported by trailer or on its
own wheels, including such signs even though the wheels may be removed and the remaining
chassis or support structure converted to an A or T frame sign and attached temporarily to the
ground" and that a similar prohibition was upheld in Harnish v. Manatee County, 783 F.2d 1535,
1540 (l lth Cir. 1986);
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained similar prohibitions on portable signs and vehicle signs (St. Petersburg's
Code at § 16-671(6) and (19)), were determined to be content-neutral and not content-based in
Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956
(M.DFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (llth Cir. 2003),
cert. denied, 541 U. S. 1086 (2004), where a de novo appellate review confirmed that the
ordinance was content-neutral based in large part upon the government's interest in regulating
speech and the St. Petersburg Code at § 16-667(b)(2) that stated that its enactment was to
promote uniformity, preserve aesthetics and foster safety and that relied upon the precedent of
Wardv. RockAgainstRacism, 491 U.S. 781, 791 (1989);
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (such as portable signs and vehicle signs), and that Article 3 in general was not
content-based [see Granite-Cleanvater at 1334];
Si�ns Not Specificallv Permitted - Prohibited
WHEREAS, the City of Clearwater finds and determines that any permanent sign that is
not specifically described or enumerated as permitted within the specific district classifications in
the Community Development Code should continue to be prohibited in the renumbered Section
3-1804.X, with clarification that the foregoing prohibition pertains to permanent sign types;
JaY�i6�s2ss_i _39_ Item # 6
Attachment number 1 \nPage 4i
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code that contained a similar prohibition on signs not specifically described or enumerated
as permitted within the specific land use classifications in the article 16 of the St. Petersburg
Code (St. Petersburg's Code at § 16-671(20), prohibiting "any sign that is not specifically
described or enumerated as permitted within the specific land use classifications in this article")
was determined to be content-neutral and not content-based in Granite State Outdoor
Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL 34558956 (M.DFIa. 2002), aff'd in
part and rev'd in part, 348 F.3d 1278, 1281-1282 (l lth Cir. 2003), cert. denied, 541 U.S. 1086
(2004), where a de novo appellate review confirmed that the ordinance was content-neutral based
in large part upon the government's interest in regulating speech and the St. Petersburg Code at §
16-667(b)(2) that stated that its enactment was to promote uniformity, preserve aesthetics and
foster safety and that relied upon the precedent of Ward v. Rock Against Racism, 491 U. S. 781,
791 (1989);
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that former Section 3-1803 prohibited twenty-five different
types of signs (which included any sign that is not specifically described or enumerated as
permitted within the specific district classifications in the Development Code), and that Article 3
in general was not content-based [see Granite-Cleanvater at 1334];
General Standards
WHEREAS, the City of Clearwater finds and determines that in carrying out and
implementing the purposes of the land development regulations governing signage it is
appropriate to establish general standards including the following: the establishment of a
minimum setback for signs of five feet from the property line; the allowance of neon signs and
lighting and providing the circumstances whereby neon lighting is counted toward the allowable
area of permissible signage; the establishment of certain conditions whereby illuminated signs
may be operated; the allowance of banners and flags and providing the circumstances whereby
the same are counted toward the allowable area of permissible signage; the allowance of signs
that function to display changing gasoline prices (gasoline price display signs) except where
specifically prohibited, and also providing certain height limitations and the circumstances
whereby the same are counted toward the allowable area of permissible freestanding signage; the
allowance of signage on awnings subject to certain limitations such as size; a provision that
makes it clear that other codes may be applicable, namely building and electrical codes; a
provision that specifies that signs shall not have limitations based upon the content of the
message contained on the signs; and a provision codifying that noncommercial speech may be
substituted for commercial speech;
Setbacks
WHEREAS, the City of Clearwater finds and determines that in the interest of both
aesthetics and traffic safety, no sign shall be located within five feet of a property line of a parcel
proposed for development;
Neon Si�ns And Li�htin�
JaY�i6�sass_i _40_ Item # 6
Attachment number 1 \nPage 4
WHEREAS, the City of Clearwater finds and determines that in the interest of aesthetics
and traffic safety it is appropriate to address circumstances when neon lighting should not be
regarded as signage for purpose of land development regulations that regulate signage, and to
provide for circumstances when neon lighting used as freestanding designs or murals or as
attached murals or designs unrelated to the architectural features of the building should be
counted toward the allowable area of the property's or occupancy's freestanding or attached
signage, as applicable;
Illuminated Si�ns
WHEREAS, the City of Clearwater finds and determines that in the interest of aesthetics
and traffic safety it is appropriate to provide that the light from any illuminated sign shall be
shaded, shielded, or directed away from adj oining street rights-of-way and properties; that no
sign shall have blinking, flashing or fluttering lights or other illumination devices which have a
changing light intensity, brightness, color, or direction or as otherwise prohibited in the new
Section 3-1804; that no colored lights shall be used at any location or in any manner so as to be
confused with or construed as traffio-control devices; that neither the direct nor the reflected light
from primary light sources shall create a traffic hazard to operators of motor vehicles on public
thoroughfares; and that the light which illuminates a sign shall be shaded, shielded, or directed so
that no structure, including sign supports or awnings, are illuminated by such lighting;
Banners And Fla�s
WHEREAS, the City of Clearwater finds and determines that in the interest of aesthetics
and traffic safety it is appropriate to provide that a banner or flag may be used as a permitted
freestanding or attached sign and, if so used, the area of the banner or flag shall be included in,
and limited by, the computation of allowable area for freestanding or attached signs on the
property, unless otherwise provided in Division 18, such as in the new Section 3-18056.G;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that Article 3 in general was not content-based, and that there
were legally required or justifiable exceptions such as construction signs [former Section 3-
1805F.] and for sale signs [former Section 3-1805.0.], and that the exceptions for flags [former
Section 3-1805.G.], was also not content-based [see Granite-Cleanvater at 1334, n.36 and 1345-
1347];
Gasoline Price Si�ns
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, gasoline price display signs shall be allowed in all non-residential
districts except where specifically prohibited; gasoline price display signs shall be placed in the
vicinity of the pump islands and shall not extend above any pump island canopy or they shall be
attached to the primary freestanding sign for the property; if attached to the freestanding sign, the
area of the gasoline price display sign shall be counted toward the allowable area for the
freestanding sign; and a gasoline price display sign may be changed manually or electronically in
recognition of intermittent changes in fuel prices which may occur more often than once per day;
JaY�i6�s2ss_i _41_ Item # 6
Attachment number 1 \nPage 4;
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (llth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004),
addressed Article 3, Division 18's General Standards, wherein the City specifically regulated the
placement, size and location of gasoline price signs [see Granite-Cleanvater at 1336], rejected
the contention that former Section 3-1804.E [now renumbered to Section 3-1805.E] was an
impermissible content-based exception rendering the ordinance unconstitutional, and observed
that this sign category (gasoline price signs) and its regulations were a good example of how the
ordinance was content-neutral [see Granite-Cleanvater at 1336];
WHEREAS, the City of Clearwater finds and determines that the federal district court in
the Granite-Cleanvater decision concluded that the category for "gasoline price signs" was
content-neutral inasmuch as the provision was not an attempt to censor speech or enforce
regulations based on viewpoint inasmuch as a gasoline price sign has no viewpoint and merely
relates factual information; hence, the provision is not an attempt to censor speech or limit the
free expression of ideas-especially in light of the City of Clearwater's specific prohibition in then
Section 3-1804.H on placing any limitation on a sign based on the content of the message [see
Granite-Cleanvater at 1336];
Awnin�s
WHEREAS, the City of Clearwater finds and determines that in the interest of both
aesthetics and traffic safety it is appropriate to regulate signage, inclusive of graphic elements,
that appear on awnings;
Buildin� and Electrical Code Compliance
WHEREAS, the City of Clearwater finds and determines that it is appropriate to specify
that in addition to land development regulations identified in Division 18, signs shall comply
with all applicable building and electrical code requirements;
Messa�e Content
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision cited former Section 3-1804.H. (providing "no sign shall be subject
to any limitation based on the content of the message") in determining that the challenger could
not make a facial challenge to Article 4 of the Code; and the district court stated that the City's
ordinance was content-neutral under Thomas v. Chicago Park, 534 U. S. 316 (2002) [see Uranite-
Cleanvater at 1325, n.20];
WHEREAS, the City of Clearwater finds and determines that, consistent with prior code
provisions contained within former Section 3-1804.H. [renumbered to Section 3-1805.H.],
notwithstanding any other provision of the Community Development Code, no sign shall be
subj ect to any limitation based on the content of the message contained on such sign;
Substitution of Noncommercial Speech for Noncommercial Speech
JaY�i6�sass_i _42_ Item # 6
Attachment number 1 \nPage 4;
WHEREAS, the City of Clearwater finds and determines that the City has allowed
noncommercial speech to appear wherever commercial speech appears; and the City desires to
continue that practice through the specific inclusion of a substitution clause that expressly allows
non-commercial messages to be substituted for commercial messages;
WHEREAS, the City of Clearwater finds and determines that by confirming in its
ordinance that noncommercial messages are allowed wherever commercial messages are
permitted, the City will continue to overcome any constitutional obj ection that its ordinance
impermissibly favors commercial speech noncommercial speech [see Outdoor Systems, Inc. v.
City ofLenexa, 67 F. Supp. 2d 1231, 1236-1237 (D. Kan. 1999)];
Si�ns Permitted Without a Permit
WHEREAS, the City of Clearwater finds and determines that there are many signs and
sign types that may be allowable and permitted without development review pursuant to Article 4
of the Community Development Code;
Address Si�ns
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, there should be allowed without permitting one address sign of no more
than two square feet of total sign face area for each parcel of land used for residential purposes
and no more than one square foot for each number contained in the property address for each
parcel of land used for non-residential purposes, with the square footage for the address sign
being allowed in addition to the total square signage footage allowed in the renumbered and
modified Section 3-1807;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code contained a provision that exempted "address numbers" from permitting and other
regulatory requirements (see St. Petersburg's Code at § 16-670(a)(1)) and that this provision was
among more than 50 different provisions that were challenged by Granite State in Uranite State
Outdoor Advertising, Inc. v. City of St. Petersburg Fla., 2002 WL 34558956, * 12, n.23
(M.DFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282 (llth Cir. 2003),
cert. denied, 541 U.S. 1086 (2004);
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that the foregoing provision exempting "street addresses" did
not render the ordinance unconstitutional per se (id. at * 12, n. 23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review, confirmed that the ordinance was content-neutral based in large part
upon the fact that the government's stated interest in regulating speech (see St. Petersburg's Code
at Section 16-667(b)(2)) was to promote uniformity, preserve aesthetics and foster safety, and
based upon the fact that the government's objective in regulating speech was the controlling
consideration under the governing precedent of Ward v. Rock Against Racism, 491 U. S. 781, 791
(1989);
JaY�i6�s2ss_i _43_ Item # 6
Attachment number 1 \nPage 4�
Temporarv Free Expression Si�ns
WHEREAS, the City of Clearwater finds and determines that under current
jurisprudence [see, e.g., LinmarkAssociates v. Town of Willingboro, 431 U.S. 85 (1977)], on-site
real estate signs, such as "for sale" signs, should be allowed given the important role and unique
function that real estate signs, such as "for sale" signs, perform on the premises where they are
located; and also that under current jurisprudence [see, e.g., Ladue v. Gilleo, 512 U. S. 43 (1994)],
signs that allow property owners, especially residential homeowners, to freely express a
particular point of view on their own property should be reasonably accommodated and may be
uniquely valuable, which may be accommodated by the allowance of a free expression sign;
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (llth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004),
addressed the constitutionality of provisions governing non-election yard signs in residential
areas, which provisions contained both a six-foot size limitation and a durational limitation of
ninety days during a one year period [see Granite-Cleanvater at 1336-1338];
WHEREAS, the City of Clearwater finds and determines that the district court in
Granite-Cleanvater agreed with the reasoning of Brayton v. City of New Brighton, 519 N.W.2d
243 (Minn.1994) (upholding an ordinance that allowed one non-commercial sign all year long
and additional non-commercial signs during the election season), and found that the provisions
were constitutional if the ninety-day durational limitation was struck and severed, thereby
allowing one temporary yard sign (in residential areas) all year long [see Granite-Cleanvater at
1336-1338], which may function as a free expression sign;
WHEREAS, the City of Clearwater finds and determines that it is appropriate to
expressly provide for the display of one temporary free-expression sign on each parcel within the
City without any durational limitation, and that the allowance of a free expression sign on each
parcel be in addition to the right to display temporary election signs prior to an election to
maximize the opportunity for political speech, subject to reasonable time, place and manner
provisions that address height, size, number, location, setback, and other factors that control the
spread of visual blight and sign clutter, and that such right to display a temporary free expression
sign be in addition to the right to utilize a message substitution clause to display a
noncommercial message in lieu of a commercial message on a lawful sign;
Temporarv Election Si�ns
WHEREAS, the City of Clearwater finds and determines that under current
jurisprudence, election signs are generally accorded a higher level of protection under the First
Amendment than any other classification or type of speech;
WHEREAS, the City of Clearwater finds and determines that durational limitations on
election signs, sometimes referred to as political signs, are frequently problematic when the
limitations affect the posting of election signs prior to the election concerning the candidate or
JaY�i6�sass_i _44_ Item # 6
Attachment number 1 \nPage 4;
ballot issue to which they pertain, but durational limits requiring the removal of election signs
following such election are generally permissible [see, e.g., Election Signs and Time Limits,
Evolving Voices in Land Use Law, 3 Wash. U.J.L. & Pol'y 379 (2000)];
WHEREAS, the City of Clearwater finds and determines that free expression signs are
sufficient to allow for political speech unrelated to particular candidates or ballot issues;
WHEREAS, the City of Clearwater finds and determines that, as set forth above, it
intends to expressly provide that property owners may display at least one temporary sign for free
expression at all times (free expression signs), and that in addition thereto it intends to expressly
provide that property owners may maintain additional temporary signs displaying their support or
opposition to political candidates and ballot issues before the election to which they pertain
(election signs);
WHEREAS, the City of Clearwater finds and determines that the provisions for
temporary real estate signs, free expression signs, election signs, and certain other sign types are
not intended to diminish or lessen the City's interests in aesthetics or traffic safety, but the same
are adopted in recognition of the useful functions and practical needs served by such signage in
the City's commerce and/or in the political freedom that must be accorded its citizens to freely
express their points of view and political desires;
WHEREAS, the City of Clearwater recognizes that under current jurisprudence its sign
regulations may be under-inclusive in their reach to serve the City's interests in aesthetics and
traffic safety, while at the same time balancing the interests protected by the First Amendment
[see, e.g., Members of City Council v. Tcrxpayers for Vincent, 466 U.S. 789 (1984); Cordes, Sign
Regulation After Ladue: Examining the Evolving Limits of First Amendment Protection, 74
Neb.L.Rev. 36 (1995); Longview Outdoor Advertising Co., L.L.C. v. City of Winter Garden,
Florida, 426 F.Supp.2d 1269, 1272 (MDFIa. 2006)]; and the City of Clearwater finds and
determines that the City may from time to time modify the sign regulations herein so as to
provide additional limitations to further serve the City's interests in aesthetics and/or traffic
safety;
Holidav Decorations
WHEREAS, the City of Clearwater finds and determines that "holiday decorations," as
defined in the accompanying amendments, should not be included within the definition of the
term "sign" for purposes of the land development regulations under Article 3, Division 18, of the
Community Development Code, and that the definition of "sign," as defined in the
accompanying amendments, has been revised to accomplish the exclusion of such decorations
from the definition of "sign";
WHEREAS, in light of the foregoing, the City of Clearwater finds and determines that it
is appropriate to delete the provisions of the current Section 3-1805.D. that allows holiday
decorations as signs falling under a land development regulation;
Temporarv Grand Openin� and Special Event Si�ns
JaY�i6�sass_i _45_ Item # 6
Attachment number 1 \nPage 4i
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (llth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004),
determined that the provisions incorporated into the former Section 3-1805.C.2 allowing
temporary special event and/or public purpose signs of a temporary nature had lacked sufficient
criteria to guide an official's decision as to the type of sign, size, design and length of display,
and the provision was severed in its entirety as providing an official with too much discretion to
withstand constitutional scrutiny [see Granite-Cleanvater at 1338-1339];
WHEREAS, the City of Clearwater finds and determines that the City amended former
Section 3-1805.C.2., previously struck by the district court from the Community Development
Code, to eliminate the undue discretion and to add content-neutral objective criteria [see
Ordinance No. 6997-02, Section 2, adopted on July 18, 2002];
WHEREAS, the City of Clearwater finds and determines that given the unique function
served by temporary grand opening signs and temporary special event or public purpose signs, it
is appropriate to continue to allow such temporary signs without a permit;
WHEREAS, the City of Clearwater finds and determines that one temporary grand
opening sign shall be permitted for thirty (30) days after the issuance of an occupational license
for any new business, new owner of an existing business, or business name change, and that such
sign shall not exceed twelve (12) square feet in total sign face area or such sign may be a
temporary covering, such as a toaster cover, sign boot, or sign sock, which covers an existing
lawful and permitted sign, whether an attached sign or a freestanding sign;
WHEREAS, the City of Clearwater finds and determines that in order to provide
flexibility for the holding of a special event or for the display of information for a public purpose
it is necessary to allow for temporary special event or public purpose signs that meet certain
objective content-neutral criteria, as initially developed and adopted in July 2002 by way of
Ordinance No. 6997-02, Section 2;
WHEREAS, the City of Clearwater finds and determines that temporary special event or
public purpose signs shall be allowed subject to approval by the community development
coordinator provided the temporary signs meet the following criteria: (a) the signs are temporary
signs for a limited time and frequency, (b) the signs are for a special event or a public purpose of
a temporary nature, (c) the signs do not exceed the maximum height and size requirements for
freestanding signs under the Community Development Code, (d) the display of temporary signs
for a special event shall not begin any earlier than two calendar days before the event and shall be
removed within one business day after the event, and (e) the signs will meet the following
purposes of Article 3, Division 18, to wit: (1) the signs will not conceal or obstruct adjacent land
uses or signs [Section 3-1802F.], (2) the signs will not conflict with the principal permitted use
of the site or adjoining sites [Section 3-1802.J.], (3) the signs will not interfere with, obstruct
vision of or distract motorists, bicyclists or pedestrians [Section 3-1802.K.], and (4) the signs
will be installed and maintained in a safe manner [Section 3-1802.L.];
JaY�i6�sass_i _46_ Item # 6
Attachment number 1 \nPage 4
WHEREAS, the City of Clearwater finds and determines that, consistent with the general
standards in renumbered Section 3-1805, the approval or disapproval of temporary special event
or public purpose signs shall not be based on the content of the message contained (i.e., the
viewpoint expressed) on such signs, that the community development coordinator shall render a
decision within ten (10) days after an application is made for such signs, and that such decision
shall be deemed an administrative interpretation and any person adversely affected has the right
to appeal the decision to the community development board pursuant to Section 4-501(A);
Valet Parkin� Station Si�n
WHEREAS, the City of Clearwater finds and determines that given the prevalence of
valet parking within areas frequented by visiting tourists and given the unique function served by
on-premise signage that indicates the location of a valet station, it is appropriate to allow for a
single sign indicating a valet parking station, provided such sign meets reasonable criteria that is
based upon the purposes of Division 18 and further provided that such sign is visible only during
the hours that the valet is operating;
Temporarp Construction Si�ns
WHEREAS, the City of Clearwater finds and determines that it is necessary and
appropriate to allow one temporary construction sign located on a parcel proposed for
development during the period that a building permit is in force, provided that such sign does not
exceed a reasonable size restriction based upon the nature of the land use as residential or non-
residential;
WHEREAS, the City of Clearwater finds and determines that it is necessary and
appropriate to establish reasonable criteria for the dimensions of such signs based upon the
zoning districts and/or land use;
WHEREAS, the City of Clearwater finds and determines that the balance achieved for
the modest display of temporary construction signs as limited by land use classification and
placement strikes the appropriate balance that meets the principles of the City's land use
regulations;
WHEREAS, the City of Clearwater finds and determines that it is not necessary to
require a permit for temporary construction signs as allowed under Division 18 of Article 3 of the
City's Community Development Code;
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F.Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (llth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004),
rej ected the assertion that the allowance of a temporary construction sign as provided in former
Section 3-1805F.1 ran afoul of equal protection considerations inasmuch as that provision was
among the City's time, place and manner regulations that were both reasonable and narrowly
tailored to advance the substantial and carefully enumerated government interests set forth in
JaY�i6�s2ss_i _47_ Item # 6
Attachment number 1 \nPage 4�
Section 3-1802 of the Community Development Code, and the district court further noted that
private residences are given ample alternatives to express their viewpoint by a window sign, a
temporary yard sign, or a flag [see Granite-Cleanvater at 1340];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that Article 3 in general was not content-based, and that there
were legally required or justifiable exceptions such as construction signs [former Section 3-
1805.F] [see Granite-Cleanvater at 1334, n.36 and 1345-1347];
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code contained a similar provision that exempted "construction/contractor signs" not to
exceed a certain size while the work was in progress or during the period of time that a building
permit was valid from permitting and other regulatory requirements (see St. Petersburg's Code at
§ 16-670(a)(5)) and that this provision was among the provisions that were challenged by Granite
State in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL
34558956, *15-16 (M.DFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282
(llth Cir. 2003), cert. denied, 541 U.S. 1086 (2004) [see also Granite State Outdoor
Advertising, Inc. v. City of St. Petersburg, Fla., Case No. 8:01-cv02250-JSM (M.DFIa.), Doc. 1,
Exh. A and Doc. 54, p. 11, n. 6];
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that provisions such as the one that exempted
"construction/contractor signs" did not render the ordinance unconstitutional per se (id. at * 12, n.
23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review, confirmed that the St. Petersburg ordinance was content-neutral
based in large part upon the fact that the government's stated interest in regulating speech (see St.
Petersburg's Code at Section 16-667(b)(2)) was to promote uniformity, preserve aesthetics and
foster safety, and based upon the fact that the government's objective in regulating speech was
the controlling consideration under the governing precedent of Ward v. Rock Against Racism,
491 u.s. �s1, �91 �i9s9);
Fla�s
WHEREAS, the City of Clearwater finds and determines that in a prior version of the
land development regulations, in effect in 1991, there was an impermissible distinction drawn
within the text of those regulations as to flags of a governmental unit or body, such as the
American Flag or the flag of the State of Florida, and non-governmental flags, such as
hypothetical examples of a Greenpeace logo or a union affiliation, and that this content-based
distinction between flags was struck down in Dimmitt v. City of Cleanvater, 782 F. Supp. 586
(M.DFIa. 1991), affirmed and modified, 985 F.2d 1565 (l lth Cir. 1993);
WHEREAS, the City of Clearwater finds and determines that in 1992 the City of
Clearwater adopted amendments designed to eliminate impermissible content distinctions
JaY�i6�sass_i _48_ Item # 6
Attachment number 1 \nPage 4!
between government flags and non-government flags (see Ordinance No. 5257-92 adopted
September 17, 1992);
WHEREAS, the City of Clearwater finds and determines that there is no intent to
distinguish between flag messages, and the content neutrality of flag regulations established by
ordinance in September 1992 is continued within the accompanying sign regulations;
WHEREAS, the City of Clearwater finds and determines that for flags displayed on a
flag pole not exceeding thirty-five feet in height or on an attached bracket it is appropriate to
allow one flag per detached dwelling unit, three flags per parcel of land used for multifamily
residential purposes, and three flags per parcel of land used for non-residential purposes, and this
allowance strikes the appropriate balance between allowing flags on the one hand, and
controlling clutter on the other hand, and that this balance meets the principles of the City's land
use regulations, and that if so used the area of the flag shall not be included in, and limited by,
the computation of allowable area for freestanding or attached signs on the property;
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (l lth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004), noted
that Article 3 in general was not content-based, and that the exceptions for flags [§ 3-1805.G],
was not content-based [see Granite-Cleanvater at 1334, n.36 and 1345-1347];
Gara�e-Yard Sale Si�ns
WHEREAS, the City of Clearwater finds and determines that just as there should be
reasonable accommodation for temporary on-premise real estate signs to facilitate the purchase,
sale or rental of real property , there should also be reasonable accommodation for the temporary
display of signage for a garage or yard sale of personal property that is limited to the day of the
sale, that is limited in size to no more than a total of four square feet of sign face area per sign,
and that is limited to no more than one such sign on the property where the sale is conducted and
no more than two such signs on other privately owned parcels of land;
WHEREAS, the City of Clearwater finds and determines that there should be no restraint
on the content of such temporary signage for the sale of personal property, and that the provisions
are designed to be content-neutral;
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on other
gr�ounds, 351 F.3d 1112, 1118-1119 (l lth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004), noted
that Article 3 in general was not content-based, notwithstanding de minimis exceptions such as
the provision for garage/yard sale signs [§ 3-1805.H] [see Granite-Cleanvater at 1334, n.36 and
1345-1346];
JaY�i6�sass_i _49_ Item # 6
Attachment number 1 \nPage 5i
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code contained a provision that exempted "garage or yard sale signs" not exceeding four
square feet from permitting and other regulatory requirements (see St. Petersburg's Code at § 16-
670(a)(18)) and that this provision was among more than 50 different provisions that were
challenged by Granite State in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg,
Fla., 2002 WL 34558956, *12, n.23 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d
1278, 1281-1282 (llth Cir. 2003), cert. denied, 541 U.S. 1086 (2004) [see also Uranite State
Outdoor Advertising, Inc. v. City of St. Petersburg Fla., Case No. 8:01-cv02250-JSM
(M.DFIa.), Doc. 1, Exh. A and Doc. 54, p. 11, n. 6];
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg determined that the provision exempting "garage or yard sale signs" did
not render the ordinance unconstitutional per se (id. at * 12, n. 23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review, confirmed that the ordinance was content-neutral based in large part
upon the fact that the government's stated interest in regulating speech (see St. Petersburg's Code
at Section 16-667(b)(2)) was to promote uniformity, preserve aesthetics and foster safety, and
based upon the fact that the government's objective in regulating speech was the controlling
consideration under the governing precedent of Ward v. Rock Against Racism, 491 U. S. 781, 791
(1989);
Machinerv-Equipment Signs
WHEREAS, the City of Clearwater finds and determines that "machinery and equipment
signs," as defined in the accompanying amendments, should not be included within the definition
of the term "sign" for purposes of the land development regulations under Article 3, Division 18,
of the Community Development Code, and that the definition of "sign," as defined in the
accompanying amendments, has been revised to accomplish the exclusion of such objects from
the definition of "sign";
WHEREAS, in light of the foregoing, the City of Clearwater finds and determines that it
is appropriate to delete the provisions of the current Section 3-1805.I. that allow signs which are
integral and incidental to equipment, or machinery and cover not more than 20 percent of the
exterior surface of such equipment, facilities or machinery;
Attached Menu Si�ns
WHEREAS, the City of Clearwater finds and determines that menu signs serve a unique
function in connection with land used for restaurants within the City, and that given the unique
function served by such menu signage it is important to allow for the same in addition to any
other permanent freestanding or attached signage allowed on a non-residential parcel;
WHEREAS, the City of Clearwater finds and determines that it is therefore appropriate
to continue to allow for attached menu signs with reasonable criteria as to their dimensions based
upon their function;
JaY�i6�sass_i _Sp_ Item # 6
Attachment number 1 \nPage 5
Onsite Directional and Traffic Control Si�ns
WHEREAS, the City of Clearwater finds and determines that it is necessary and
appropriate to allow onsite directional and traffic control signs subject to reasonable dimensional
criteria in recognition of their function;
WHEREAS, the City of Clearwater finds and determines that the provisions set forth in
Section 3-1806.J. for onsite directional and traffic control signs are consistent with the general
principles and purposes set forth in Division 18;
Parkin� Space Number Si�ns
WHEREAS, the City of Clearwater finds and determines that it is necessary and
appropriate to continue to allow signs identifying parking space numbers provided that such
signs are painted on the paved surface of each space or do not exceed one-half square foot of sign
face area per sign;
WHEREAS, the City of Clearwater finds and determines that the provisions set forth in
Section 3-1806.K. for signs identifying parking space numbers are consistent with the general
principles and purposes set forth in Division 18;
Marina Slip and Directional Si�ns
WHEREAS, the City of Clearwater finds and determines that it is necessary and
appropriate to allow signs identifying marina slip numbers provided that such signs are painted
on the dock in front of each slip or do not exceed one square feet of sign face area per sign;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that Article 3 in general was not content-based,
notwithstanding de minimis exceptions such as marina slip numbers [former Section 3-1805.T.]
[see Granite-Cleanvater at 1334, n.36 and 1345-1346];
WHEREAS, the City of Clearwater finds and determines that the provisions set forth in
Section 3-1806.L for marina slip and directional signs are consistent with the general principles
and purposes set forth in Division 18, and are based upon and oriented to the function served by
such signs in connection with marinas;
Temporarv Yard Si�ns
WHEREAS, the City of Clearwater finds and determines that it is appropriate to delete
the provisions of the current Section 3-1805N. that pertained to temporary yard signs and to
separate those provisions into separate sections pertaining to temporary free expression signs and
temporary election signs, as Section 3-1806.B. and Section 3-1806.C., given the different
functions that each such sign type serves, and to codify current practice;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision addressed the constitutionality of provisions governing yard signs
JaY�i6�s2ss_i _51_ Item # 6
Attachment number 1 \nPage 5;
for a political candidate or issue, which provisions contained both size limitations and durational
limitations [see Granite-Cleanvater at 1336-1338];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision found that based on the totality of the case law and commentary on
this issue the sixty (60) day time limit on such signs before an election was unconstitutional and
that the seven (7) day limit on removing the sign after the election was constitutional and a
reasonable limitation justified by Clearwater's purpose of controlling aesthetics, and severed the
sixty day time period [see Granite-Cleanvater at 1336-1338];
WHEREAS, the City of Clearwater finds and determines that the guidance of the district
court is incorporated into the codified revisions that appear in the new Section 3-1806.C.,
governing temporary election signs;
Temporarv Real Estate Si�ns
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, it is necessary and appropriate to allow one temporary real estate sign
per parcel of land indicating that a parcel of land or a building located on the parcel of land or
part thereof is for sale, for lease or otherwise available for conveyance, provided that such sign
does not exceed a reasonable dimensional or other restrictions based upon the designation and/or
use of the land, such as family dwellings, duplexes and townhouse units, multi-family purposes
other than town house units, or non-residential purposes;
WHEREAS, the City of Clearwater finds and determines that the balance achieved for
the modest display of real estate signs as limited by land use and placement strikes the
appropriate balance that meets the general principles and purposes of the City's land use
regulations as set forth in Division 18;
WHEREAS, the City of Clearwater finds and determines that the dimensional criteria set
forth in the new Section 3-1806.M. for temporary real estate signs are appropriate based upon
their function and based upon the general principles and purposes set forth in Division 18;
WHEREAS, the City of Clearwater finds and determines that allowing exemptions or
exceptions for certain signage based upon the function served by the signage (e.g., warning signs,
directional signs, real estate signs, and other sign types described herein), is preferred to requiring
permits for all such signs or alternatively, banning all such signs;
WHEREAS, the City of Clearwater finds and determines that under current
jurisprudence [see, e.g., LinmarkAssociates v. Town of Willingboro, 431 U.S. 85 (1977)], on-site
real estate signs, such as "for sale" signs, should be allowed given the important role and unique
function that real estate signs, such as "for sale" signs, perform on the premises where they are
located;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that Article 3 in general was not content-based, and that "for
JaY�i6�sass_i _52_ Item # 6
Attachment number 1 \nPage 5;
sale signs" were among the legally required or justifiable exceptions [see Granite-Cleanvater at
1334, n.36 and 1345-1347];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision rejected the argument that an exception of "for sale signs" was
impermissibly content-based, describing that argument as an "almost-conclusory mandate" or
"conclusory theory" [see Granite-Cleanvater at 1327-1334];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that signs are speech and can only be categorized or
differentiated by what they say; that this makes it impossible to overlook a sign's content or
message in formulating regulations and making exceptions for distinctions required by law (i.e.,
for sale signs), and that there is no other way to make an exemption or classify a"for sale" sign
as a"for sale" sign without reading the words "For Sale" on the sign [see Granite-Cleanvater at
1333];
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision noted that in looking at the general principles of the First
Amendment, as guided by Members of the City Council of Los Angeles v. Tc�payers for Vincent,
466 U.S. 789 (1984), the real issue is whether the distinctions or exceptions to a regulation are a
disguised effort to control the free expression of ideas or to censor speech; and further noted that
common sense and rationality would dictate that the only method of distinguishing signs for
purposes of enforcing even content-neutral regulations, such as number, size or height
restrictions, is by their message [see Granite-Cleanvater];
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code contained a provision that exempted "real estate signs" (sometimes known as for sale
signs) from permitting and other regulatory requirements (see St. Petersburg's Code at § 16-
670(a)(12)) and that this provision was among more than 50 different provisions that were
challenged by Granite State in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg,
Fla., 2002 WL 34558956, *12, n.23 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d
1278, 1281-1282 (llth Cir. 2003), cert. denied, 541 U.S. 1086 (2004) [see also Uranite State
Outdoor Advertising, Inc. v. City of St. Petersburg Fla., Case No. 8:01-cv02250-JSM
(M.DFIa.), Doc. 1, Exh. A and Doc. 54, p. 11, n. 6];
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that the foregoing provision exempting "real estate signs" did
not render the ordinance unconstitutional per se (id. at * 12, n. 23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review, confirmed that the similar ordinance at issue in St. Petersburg was
content-neutral based in large part upon the fact that the government's stated interest in
regulating speech (see St. Petersburg's Code at Section 16-667(b)(2)) was to promote uniformity,
preserve aesthetics and foster safety, and based upon the fact that the government's objective in
regulating speech was the controlling consideration under the governing precedent of Ward v.
RockAgainstRacism, 491 U.S. 781, 791 (1989);
JaY�i6�s2ss_i _53_ Item # 6
Attachment number 1 \nPage 5�
Stadium Si�ns Not Visible Outside Stadium
WHEREAS, the City of Clearwater finds and determines that in the interest of aesthetics
and traffic safety it is not necessary to regulate through the issuance of sign permits for those
signs within a stadium provided the same are not oriented toward and readable from outside of a
stadium;
Window Si�ns
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, window signs should have a size limitation that limits such signs or
combination of such signs to twenty-five percent (25%) of the total area of the window where the
sign or signs are located and face a right-of-way, with the twenty-five percent limitation allowed
for the window sign(s) that face each right-of-way where there is a corner lot or through lot;
provided further that in no case shall the cumulative area of all window signs located inside an
enclosed area for purposes of advertising exceed fifty square feet, if oriented toward and visible
from an adjoining roadway or navigable waterway or body of water;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision struck the former prohibition in former Section 3-1803.U.
(prohibiting temporary window signs in residential areas) due to its conflict with former Section
3-1805.Q. (allowing window signs of up to eight square feet in area, not to exceed 25% of the
window area, without making a residential/non-residential distinction within former Section 3-
1805.Q.) [see Granite-Cleanvater at 1335], but upheld the restriction in former Section 3-
1805.Q that allowed window signs of up to eight square feet in area, but not to exceed twenty-
five percent (25%) of the window area;
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, it is appropriate to continue a similar size limitation in former Section
3-1805.Q for window signs as modified in a revised Section 3-1806.0.;
Safetv and Warnin� Si�ns
WHEREAS, the City of Clearwater finds and determines that in the interest of aesthetics
and traffic safety it is appropriate to continue to provide for the allowance of safety or warning
signs subject to reasonable dimensional criteria;
WHEREAS, the City of Clearwater finds and determines that the City of St. Petersburg's
sign code contained a provision that exempted "warning signs" not to exceed six square feet
from permitting and other regulatory requirements (see St. Petersburg's Code at § 16-670(a)(15))
and that this provision was among more than 50 different provisions that were challenged by
Granite State in Granite State Outdoor Advertising, Inc. v. City of St. Petersburg, Fla., 2002 WL
34558956, * 12, n.23 (MDFIa. 2002), aff'd in part and rev'd in part, 348 F.3d 1278, 1281-1282
(llth Cir. 2003), cert. denied, 541 U.S. 1086 (2004) [see also Granite State Outdoor
Advertising, Inc. v. City of St. Petersburg, Fla., Case No. 8:01-cv02250-JSM (M.DFIa.), Doc. 1,
Exh. A and Doc. 54, p. 11, n. 6];
JaY�i6�sass_i _54_ Item # 6
Attachment number 1 \nPage 5;
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State v. St. Petersburg, determined that the foregoing provision exempting "warning signs" did
not render the ordinance unconstitutional per se (id. at * 12, n. 23);
WHEREAS, the City of Clearwater finds and determines that the Eleventh Circuit, upon
a de novo appellate review, confirmed that the ordinance was content-neutral based in large part
upon the fact that the government's stated interest in regulating speech (see St. Petersburg's Code
at Section 16-667(b)(2)) was to promote uniformity, preserve aesthetics and foster safety, and
based upon the fact that the government's objective in regulating speech was the controlling
consideration under the governing precedent of Ward v. Rock Against Racism, 491 U. S. 781, 791
(1989);
Substitution Clause
WHEREAS, the City of Clearwater finds and determines that, consistent with the
principles and purposes of Division 18 and constitutional considerations, it is appropriate to
continue the substitution clause in the current Section 3-1805.5. in the renumbered Section 3-
1806.Q., specifying that "a change in a sign message or panel on a previously approved, lawful
sign, e.g., any sign allowed under this ordinance may contain, in lieu of any other copy, any
otherwise lawful noncommercial message that complies with all other requirements of this
ordinance." And clarifying that the provision does not permit "design" changes from a sign
previously approved under the Comprehensive Sign Program;
Vessel Slip Si�ns
WHEREAS, the City of Clearwater finds and determines that the provisions of the
current Section 3-1805.T. will be obsolete upon the adoption of the new Section 3-1806.L.;
Balloons, Cold Air Inflatables, Streamers,
Pennants - As Governmental and Public Purpose Si�ns
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, it is an appropriate balance to allow "balloons, cold air inflatables,
streamers, and pennants" as governmental and public purpose signs if the city manager finds that
this sign type meets the following criteria: (1) the sign type is for a special event, (2) the special
event is for a limited time, (3) the special event is for a limited frequency, and (4) the sign type, if
allowed for a limited time and frequency, will meet the following purposes of Division 3, to wit:
(a) the signs will not conceal or obstruct adjacent land uses or signs (Section 3-1802F.), (b) the
signs will not conflict with the principal permitted use of the site or adjoining sites [Section 3-
1802.J.], (c) the signs will not interfere with, obstruct vision of or distract motorists, bicyclists or
pedestrians [Section 3-1802.K.], and (d) the signs will be installed and maintained in a safe
manner [Section 3-1802.L.], provided that consistent with the general standards in the new
Section 3-1805, the approval or disapproval shall not be based on the content of the message
contained (i.e., the viewpoint expressed) on any such sign, and further provided that the city
manager renders a decision within ten days after an application is made for utilizing this sign
type at a special event;
JaY�i6�sass_i _55_ Item # 6
Attachment number 1 \nPage 5i
Si�ns on Publiclv Owned Land, Easements, Inside Street Ri�hts-of-Wav
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes of Division 18, it is appropriate to allow a sign on publicly owned land or easements or
inside street rights-of-way if the city manager finds that the sign meets certain criteria as set forth
in the proposed Section 3-1806.5. and provided that consistent with the general standards in the
proposed Section 3-1805 the approval or disapproval shall not be based on the content of the
message contained (i.e., the viewpoint expressed) on such sign;
Directional/Informational Si�ns Servin� a Public Purpose
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes set forth in Division 18, it is appropriate to allow a permanent sign on public easements
or inside street rights-of-way provided the city manager finds that the sign meets the criteria set
forth in the renumbered Section 3-1806.T.;
Signs During Construction Proiects
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes set forth in Division 18, it is appropriate to continue to allow temporary sidewalk signs
during construction subject to reasonable criteria based upon the function that such temporary
signs serve for properties abutting public construction proj ects that are scheduled to last one
hundred eighty days or longer;
Citv ParWRecreational Facilitv Si�ns
WHEREAS, the City of Clearwater finds and determines that, consistent with the
purposes set forth in Division 18, it is appropriate to allow one attached sign per city park or city
recreation facility for the purposes of identifying a program provider or information concerning
programs at such park or recreation facility based upon dimensional criteria that takes into
account the sign function and subject to a design established by the appropriate governmental
agency for a sign on city-owned property;
Adopt-a-Park and Acknowled�ement Si�ns
WHEREAS, the City of Clearwater finds and determines that consistent with the City's
interest in aesthetics and traffic safety it is appropriate to make provision for adopt-a-park and
acknowledgement signs within Division 18;
WHEREAS, the City of Clearwater finds and determines that provisions should be
included within a new Section 3-1806.W. of the land development regulations to provide
content-neutral criteria for adopt-a-park and acknowledgement signs on city rights-of-way and
city-owned property, where the criteria is based upon the unique function served by such signage
and sign types;
WHEREAS, the City of Clearwater finds and determines that the provisions allowing for
adopt-a-park and acknowledgement signs are limited to a unique class of signs located on city
JaY�i6�sass_i _56_ Item # 6
Attachment number 1 \nPage 5
rights-of-way and city-owned property (see Pleasant Grove City, Utah v. Summum, 555 U.S.
460, 467, 129 S.Ct. 1125, 1131 (2009) (the First Amendment's Free Speech Clause does not
extend to government speech));
JaY�i6�s2ss_i _57_ Item # 6
Attachment number 1 \nPage 5�
Permitted Si�ns Requirin� Development Review
WHEREAS, the City of Clearwater finds and determines that there are permitted signs
and sign types that should have development review as part of the City of Clearwater's land
development regulations, and that development review of such sign types is continued in
Division 18 of Article 3 of the City's Community Development Code as a renumbered Section 3-
1807;
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision determined that the categories and regulations set forth in then
Section 3-1806.A.1.-3. for freestanding subdivision development entry signs, freestanding
multifamily entry signs, school and park monument identification signs, and transit shelter signs
were not impermissible content-based provisions inasmuch as these provisions did not limit the
expression of ideas or censor speech [see Granite-Cleanvater at 1338];
WHEREAS, the City of Clearwater finds and determines that the criteria set forth in the
renumbered Section 3-1807 (renumbered from Section 3-1806] for various sign types in different
zoning districts and for different land uses and various are based upon the purposes set forth in
Division 18 and are not content-based distinctions but are instead based upon the function and
location of the signs described;
WHEREAS, the City of Clearwater finds and determines that in connection with transit
shelter signs the City settled litigation with Clear Channel Outdoor, Inc., formerly known as Eller
Media Company (previously known as Patrick Media) in that certain case captioned Patrick
Media Group, Inc. v. City of Cleanvater, Case No. 93-174-CI (21), in the Circuit Court of the
Sixth Judicial Circuit in and for Pinellas County, Florida, in a stipulated settlement whereby Eller
Media Company agreed to remove numerous billboard structures throughout the City of
Clearwater upon certain conditions precedent, including the City of Clearwater's adoption of an
ordinance that would allow up advertising on up to 50 transit shelters that might be placed within
the boundaries of the City of Clearwater pursuant to an interlocal agreement between the City of
Clearwater and Pinellas County dated January 14, 1992;
WHEREAS, the City of Clearwater finds and determines that it agreed to allow signs on
transit shelters as necessary to secure the removal of much larger billboard structures that were
inconsistent with the City of Clearwater's land development regulations and the City's aesthetic
goals, and such signs were permitted on transit shelters approved in accordance with Article 3,
Division 22 of the Clearwater Development Code, and subject to restrictions that were identified
in the provisions of the current Section 3-1806.B.3.a.-d. and that are carried forward in the
renumbered Section 3-1807.B.S.a.-d. of the Clearwater Development Code;
WHEREAS, the City of Clearwater did not agree to or accept any further incursion of
advertising on street furniture within its public rights-of-way other than as set forth in the
interlocal agreement and secured the removal of more than twenty billboard structures as the end
result of the stipulated settlement terms and the adoption of Ordinance No. 6306-98, the Transit
Shelter Ordinance;
JaY�i6�sass_i _Sg_ Item # 6
Attachment number 1 \nPage 5!
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision addressed then Section 3-1806.B.5 which allowed certain signs by
permit through the development review process, including "[c]hangeable copy signs provided
located on public property serving a significant public purpose," and rej ected the argument that
that the phrase "significant public purpose" gave officials impermissible discretion, and further
found that this discretion was reasonable especially given that this section only applied to signs
on public property [see Granite-Cleanvater at 1339];
WHEREAS, the City of Clearwater finds and determines that its determination of
significant public purpose may extend to certain properties that host large entertainment venues,
provided that criteria are established to prohibit impermissible discretion;
Comprehensive Si�n Pro�ram
WHEREAS, the City of Clearwater finds and determines that the City of Clearwater has
previously adopted a comprehensive sign program that was the subject of judicial scrutiny in
Granite State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213
F.Supp.2d 1312, 1334, n. 6 and 1345-1346 (MDFIa. 2002), aff'd in part and rev'd in part on
othergr�ounds, 351 F.3d 1112, 1118-1119 (llth Cir. 2003), cert. denied, 543 U.S. 813 48 (2004);
WHEREAS, the City of Clearwater finds and determines that the district court in the
Granite-Cleanvater decision addressed a challenge made in 2001 to the discretion afforded in
the City's Comprehensive Sign Program, as the same was then set forth in Section 3-1807, and
the court determined that the flexibility criteria were sufficiently objective and clear, including
those references to "community character," "existing unattractive signage," and "improvement of
appearance" [see Granite-Cleanvater at 1339];
WHEREAS, the City of Clearwater finds and determines that the City has made several
changes to the Comprehensive Sign Program to refine that program based upon experience,
including modifications as set forth in Ordinance No. 6928-02, §§ 88-91, Ordinance No. 6997-
02, §§ 5-7, Ordinance No. 7631-06, § 17, and Ordinance No. 7835-07, § 29, while maintaining
objective and clear flexibility criteria;
WHEREAS, the City of Clearwater finds and determines that, based upon further
experience with the Comprehensive Sign Program and based upon the recommendations from its
professional planning staff, several additional changes to the Comprehensive Sign Program
would be appropriate;
WHEREAS, the City of Clearwater finds and determines that the permitted signage
under the Comprehensive Sign Program should continue to preclude and bar all prohibited sign
types, including all prohibited signs identified in the renumbered Section 3-1804, as set forth in
the attachment hereto, and other prohibited signs or sign types that would not be appropriate for
the Comprehensive Sign Program;
JaY�i6�sass_i _Sg_ Item # 6
Attachment number 1 \nPage 6i
Severabilitv
WHEREAS, the City of Clearwater finds and determines that the district court in Uranite
State Outdoor Advertising, Inc. v. City of Cleanvater, Fla. (Granite-Cleanvater), 213 F. Supp.2d
1312 (MDFIa. 2002), aff'd in part and rev'd in part on other gr�ounds, 351 F.3d 1112 (l lth Cir.
2003), cert. denied, 543 U.S. 813 (2004), cited the severability provisions of both Section 1-107
of the Code and the Development Code, Ord. No. 6348-99, § 4(January 21, 1999), as a basis for
severing isolated portions of Article 3 of the Community Development Code [see Uranite-
Cleanvater at 1326, n.22];
WHEREAS, the City of Clearwater finds and determines that the Community
Development Code's severability clause was adopted with the intent of upholding and sustaining
as much of the City's regulations, including its sign regulations, as possible in the event that any
portion thereof (including any section, sentence, clause or phrase) be held invalid or
unconstitutional by any court of competent jurisdiction;
WHEREAS, the City of Clearwater finds and determines that under Florida law,
whenever a portion of a statute or ordinance is declared unconstitutional, the remainder of the act
will be permitted to stand provided (1) the unconstitutional provisions can be separated from the
remaining valid provisions, (2) the legislative purpose expressed in the valid provisions can be
accomplished independently of those which are void, (3) the good and the bad features are not so
inseparable in substance that it can be said that the legislative body would have passed the one
without the other, and (4) an act complete in itself remains after the valid provisions are stricken
[see, e.g., Waldrup v. Dugger, 562 So. 2d 687 (Fla. 1990)];
WHEREAS, the City of Clearwater finds and determines that there have been several
judicial decisions where courts have not given full effect to severability clauses that applied to
sign regulations and where the courts have expressed uncertainty over whether the legislative
body intended that severability would apply to certain factual situations despite the presumption
that would ordinarily flow from the presence of a severability clause;
WHEREAS, the City of Clearwater finds and determines that the failure of some courts
to uphold severability clauses has led to an increase in litigation seeking to strike down sign
ordinances in their entirety so as to argue that the developers' applications to erect prohibited
sign types, such as billboards, must be granted;
WHEREAS, the City of Clearwater finds and determines that the City has consistently
adopted and enacted severability provisions in connection with its ordinance code provisions, and
that the City of Clearwater wishes to ensure that severability provisions apply to its land
development regulations, including its sign regulations;
WHEREAS, the City of Clearwater finds and determines that there be an ample record of
its intention that the presence of a severability clause in connection with the City's sign
regulations be applied to the maximum extent possible, even if less speech would result from a
determination that any exceptions, limitations, variances or other provisions are invalid or
unconstitutional for any reason whatsoever;
JaY�i6�sass_i _60_ Item # 6
Attachment number 1 \nPage 6
WHEREAS, the City of Clearwater finds and determines that the prohibition on
billboards, as contained herein, continue in effect regardless of the invalidity or
unconstitutionality of any, or even all, other provisions of the City's sign regulations, other
ordinance code provisions, or other laws, for any reason(s) whatsoever;
WHEREAS, the City of Clearwater finds and determines that there be an ample record
that it intends that the height and size limitations on free-standing and other signs continue in
effect regardless of the invalidity or unconstitutionality of any, or even all other, provisions of the
City's sign regulations, other ordinance code provisions, or other laws, for any reason(s)
whatsoever;
WHEREAS, the City of Clearwater finds and determines that there be an ample record
that it intends that each prohibited sign-type identified in Section 3-1804 (Prohibited signs)
continue in effect regardless of the invalidity or unconstitutionality of any, or even all, other
provisions of the City's sign regulations, other ordinance code provisions, or other laws, for any
reason(s) whatsoever;
WHEREAS, even though there are other provisions that pertain to severability and that
extend to Article 3, Division 18, of the Community Development Code, the City of Clearwater
finds and determines that it is appropriate to emphasize the importance of severability and the
desires expressed herein above that severability be applied even if less speech results, and that a
new Section 3-1809 (Severability) be added to Article 3, Division 18, as set forth in the new
Division 18 attached hereto and made a part hereof;
WHEREAS, the City of Clearwater finds and determines that it is aware that there have
been billboard developers who have mounted legal challenges to a sign ordinance, either in its
entirety or as to some lesser portion, and argued that there existed a vested right to erect a
billboard through the mere submission of one or more prior permit applications, so that in the
event that the billboard developer is successful in obtaining a judicial decision that the entirety or
some lesser portion of a sign ordinance or its permitting provisions are invalid or
unconstitutional, the billboard developer might then seek to compel the local governmental unit
to issue a permit to allow the billboard developer to erect a permanent billboard structure within
the local government's jurisdiction;
WHEREAS, the City of Clearwater finds and determines that it desires to make clear
that billboards are not a compatible land use within the City and that there can be no good faith
reliance by any prospective billboard developer under Florida vested rights law in connection
with the prospective erection or construction of new or additional billboards within the
jurisdictional limits of the City;
WHEREAS, now therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORIDA:
JaY�i6�s2ss_i _61_ Item # 6
Attachment number 1 \nPage 6;
Section 1. Article 8, Section 8-102, City of Clearwater Community Development Code,
is hereby amended to read as follows, with deletions noted by strike-throughs and additions noted
by double -underlining.:
. e�rr.�: :*:� eeeserr.issseers�:.
��°
Artwork means a two- or three-dimensional rebresentation of a creative idea that
is exbressed in a form and manner so as to brovide aesthetic beautv. abbeal or eniovment
rather than to sbecificallv convev the name of the business or a commercial messa�e
about the broducts or services offered on the brobertv ubon which the artwork is
displaved: however, artwork shall not include anv obiect, drawin�; bicture, svmboL
aintin� (includin� the baintin� of batterns or desi�nsl_ or sculbture_ which bromotes a
s eaker's economic interests_ brovides a commercial messa�e or otherwise identifies a
roduct_ service or business sold or available on the brobertv where the same is disblaved.
� � �
Decorations. holidav and seasonal mean decorations that bertain to le�allv or
otherwise reco�nized holidavs or to a season of the vear.
� � �
Element. �aphic. in connection with a si�n_ means anv non-text lo�o. svmbol
mark illustration_ ima�e_ or other desi�n element_ used either alone or in combination
with text_ to draw attention to a si�n surface_ fabric_ device or disblav.
� � �
Sign means any surface, fabric, device or display which bears lettered, pictorial or
sculptured matter, including forms shaped to resemble any human, animal or product
designed to convey information to the public and is visible from an abutting property,
from a public street, sidewalk or right-of-way, or from a body of water. For the purpose of
this development code, the term "sign" shall include all structural members. A sign shall
be construed to form a single unit. In cases where matter is displayed in a random or
unconnected manner without organized relationship of the components, each such
component shall be considered a single sign. Except for banner, flags, temporary and
portable signs, all signs shall be permanently affixed to, and/or incorporated into, the sign
cabinet, or building wall or other base material. All signs shall be constructed of materials
designed to be permanent, withstand weather conditions, and shall have permanent
supports appropriate for its size. The term sign shall not include: artwork holidav or
seasonal decorations_ cemeterv markers_ machinerv or eauibment signs_ memorial signs
or tablets.
JaY�i6�sass_i _62_ Item # 6
Attachment number 1 \nPage 6;
ifr"�f�/l�Sfi .I . �!l.T.f�:l�:�:l��:
�
Sign, adopt a park or acknowled�ment means a sign that functions to reco�nize
�r�seg�es a sponsoring agency which has been given the opportunity to install and
maintain landscaping in city rights-of-way or on a city-owned property at the site where
the landscapin� is located.
� �
Sign area or surface area means the area, in square feet, enclosed by a rectangle,
parallelogram, triangle, circle, semicircle, cross, other geometric figures, or other
architectural design, the side of which make contact with the extreme points or edges of
the sign, excluding the supporting structure which does not form part of the sign proper or
of the display. Unless otherwise indicated, area means area per sign face. The si�un area of
a double-faced sign_ as defined herein_ shall be based on the area of a single sign face.
Illuminated portions of a sign structure shall be considered part of the sign area. Also, any
portion of the surface area of a freestanding sign structure that exceeds 50 percent of the
permitted area of the sign face shall be considered part of the sign area. The area of a sign
for attached signs is based on the smallest geometric shape(s) around the graphics/text;
area for sign cabinets used as attached signs shall be based on the entire sign cabinet.
� � �
Sign, billboard means a non-point-of-sale sign that exceeds twentv-four sauare
feet and �c-k advertises a business, organization, event, person, place or thing or other
commercial message.
Sign. cabinet means a three-dimensional structure which includes a frame_ borders
and si�n face within the frame on which the si�n letters and lo�os are blaced or etched.
The si�n mav include internal li�htin�.
� �
Sign. construction means a temborarv on-bremise si�n that functions to identifv
the on�oin� construction activitv durin� the time that a buildin� bermit is active and brior
to combletion of the work for which the bermit was issued_ and that mav function to
identifv the contractor and/or anv subcontractor en�a�ed to berform construction activitv
on the site.
JaY�i6�s2ss_i _63_ Item # 6
Attachment number 1 \nPage 6�
� �
Si�n, discontinued means anv si�n and/or si�n structure (al displavin� advertisin�
for a broduct or service which is no lon�er available or disblavin� advertisin� for a
business which is no lon�er licensed, (bl which is blank or (cl which advertises a
business that is no lon�er doin� business or maintainin� a bresence on the bremises where
the si�n is displaved�brovided that such circumstances have continued for a period of one
hundred eightv davs.
� �
Si�n, election means a temporarv si�n erected or displaved for the puraose of
exbressin� subbort or obbosition to a candidate or statin� a bosition re�ardin� an issue
u on which the voters of the Citv mav vote.
.
. •
� �
Sign. free expression means a si�n_ not in excess of three sauare feet in total si�n
face area and whose tob is not more than six feet off the �round_ that functions to
communicate information or views on matters of bublic bolicv or bublic concern_ or
containin� anv other noncommercial messa�e that is otherwise lawful.
� �
Sign. garage-vard sale means anv temborarv si�n bertainin� to the sale of
ersonal brobertv at or ubon anv residentiallv-zoned brobertv located in the Citv of
Clearwater_ brovided that the on-site sale at a residentiallv-zoned barcel is lawful under
the land use re�ulations and other abblicable laws of the Citv of Clearwater.
Sign, gasoline price display means any on-site sign which functions exclusivelv to
display� the prices of gasoline for sale.
� �
��e�� .e�s��s�:ee�e�e�+z��Er: �rs�s�r
Sign, identification
address, company logo and
which the si�n is located.
� �
means any sign which indicates no more than the name,
occupation or function of an establishment or premises on
JaY�i6�sass_i _64_ Item # 6
Attachment number 1 \nPage 6;
Si�n, machinerv or eauipment means a si�n which is inte�ral and incidental to
machinerv or eauibment. and that is incorborated into machinerv or eauibment bv a
manufacturer or distributor to identifv or advertise the broduct or service disbensed bv the
machine or eauipment, such as a si�n customarilv affixed or incoraorated into a vendin�
machine_ a telebhone booth_ a gasoline bumb_ a newsbaber rack_ an exbress mail drob-off
box. or the like.
Sign. racewav means a si�n combrised of channel or other cut-out fi�ures or
letters mounted to an electrical enclosure, with the enclosure bein� smaller than the
hei�ht of the attached letters.
Sign. safetv means a si�n that functions to brovide a warnin� of a dan�erous
condition or situation that mi�ht not be readilv abbarent or that boses a threat of serious
iniurv (e.�._ �as line_ hi�h volta�e_ condemned buildin�_ etc.l.
�:�s��r� . r.�s:r_ees!�r��� . . . � ,�_ �rs.
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Si�n, sidewalk (sometimes referred to as a sandwich board si�nl means anv
freestandin� sin�le or double faced si�n which is desi�ned to be placed upon, but not
affixed to, the �round, or sidewalks or pavement, and that is portable and readilv moved
from blace to blace.
JaY�i6�sass_i _65_ Item # 6
Attachment number 1 \nPage 6i
sign. sidewalk
Sign, snipe means an off-premises sign which is tacked, nailed, posted, pasted,
glued, or otherwise attached to trees, poles, stakes, or fences, .
Sign. statutorv means a si�n reauired bv anv statute or re�ulation of the State of
Florida or the United States.
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�rs�: e�s��sr.�: E��Ee�tes�: �r_��
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Sign. traf�c control device means anv si�n located within the ri�ht-of-wav that
functions as a traffic control device and that is described and identified in the Manual on
Uniform Traffic Control Devices (MUTCDI and abbroved bv the Federal Hi�hwav
Administrator as the National Standard. Traffic control device sign includes those si�ns
that are classified and defined bv their function as re�ulatorv si�ns (that �ive notice of
traffic laws or re�ulationsl_ warnin� si�ns (that �ive notice of a situation that mi�ht not
readilv be abbarentl_ and �uide si�ns (that show route desi�nations_ directions_ distances
services_ boints of interest_ and other �eo�rabhical_ recreational_ or cultural informationl.
� �
Sign. vehicle means one or more si�ns which have a total si�n area on anv vehicle
in excess of ten (101 sauare feet_ when the vehicle is not "re�ularlv used in the conduct of
the business or activitv" advertised on the vehicle_ and (al is visible from a street ri�ht-of-
wav within one hundred (1001 feet of the vehicle_ and (bl is barked for more than five (51
consecutive hours within one hundred (1001 feet of anv street ri�ht of wav_ for the
urooses of this definition_ a vehicle shall not be considered "re�ularlv used in the
JaY�i6�sass_i _66_ Item # 6
Attachment number 1 \nPage 6
conduct of the business or activitv" if the vehicle is used primarilv (il for advertisin� or
iil for the burbose of advertisin�. or (iiil for the buraose of brovidin� transbortation for
owners or emblovees of the business or activitv advertised on the vehicle.
� � �
Sign, window means �a any sign placed inside or upon a window facing the
outside and which is intended to be seen from the exterior through a window or other
openin�_ and (bl anv si�n or combination of si�ns that exceed fiftv sauare feet in si�n area
and that is located inside an enclosed area and oriented toward and visible from an
adioining roadwav or navigable waterwav or bodv of water for burooses of advertising.
Window signs may be permanent or temporary with different requirements for each type
of window sign.
Section 2. Article 3, Division 18, Signs, City of Clearwater Community Development
Code, Sections 3-1801 through 3-1807, is hereby repealed and replaced in its entirety by Revised
Article 3, Division 18, Sections 3-1801 through 3-1809, City of Clearwater Community
Development Code, to read as set forth in the new Division 18 attached hereto as "Exhibit 1,"
which is hereby adopted as part of the City of Clearwater Community Development Code.
Section 3. All references to Article 3, Division 18, of the City of Clearwater Community
Development Code contained elsewhere in said Code or in other Ordinances or Resolutions of
the City shall be deemed to refer to Revised Article 3, Division 18 as of the effective date of this
Ordinance.
Section 4. This ordinance shall take effect immediately upon adoption.
JaY�i6�s2ss_i _67_ Item # 6
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Approved as to form:
Leslie K. Dougall-Sides
Assistant City Attorney
George N. Cretekos
Mayor
Attest:
Rosemarie Call
City Clerk
Attachment number 1 \nPage 6�
JaY�i6�sass_i _68_ Item # 6
EXHIBIT 1
To
Ordinance No. 8343-12
Attachment number 2 \nPage 1
��:��
Attachment number 2 \nPage 2
DIVISION 18. - SIGNS
Section 3-1801. - General principles.
Section 3-1802. - Purpose.
Section 3-1803. - Exempt signs.
Section 3-1804. - Prohibited signs.
Section 3-1805. - General standards.
Section 3-1806. - Signs permitted without a permit.
Section 3-1807. - Permitted signs requiring development review.
Section 3-1808. - Comprehensive sign program.
Section 3-1809. - Severability.
Section 3-1801. - General principles.
The regulation of signs as provided herein is based upon their function, and is not
based upon the content of the message contained on any such sign. The Florida
Constitution provides that it is the policy of the state to conserve and protect its scenic
beauty, and the regulation of signage for purposes of aesthetics directly serves that policy.
The city is a resort community on the west coast of the state with more than five miles of
beaches on the Gulf of Mexico. This city has an economic base which relies heavily on
tourism. In order to preserve the city as a desirable community in which to live, vacation
and do business, a pleasing, visually attractive urban environment is of foremost
importance. The regulation of signs within the city is a highly contributive means by
which to achieve this desired end. These sign regulations are prepared with the intent of
enhancing the urban environment and promoting the continued well-being of the city. The
enhancement of the visual environment is critical to a community's image and its
continued presence as a tourist destination, and the sign control principles set forth herein
create a sense of character and ambiance that distinguishes the city as one with a
commitment to maintaining and improving an attractive environment.
Section 3-1802. - Purpose.
It is the purpose of this division to promote the public health, safety and general
welfare through a comprehensive system of reasonable, consistent and nondiscriminatory
sign standards and requirements. These sign regulations are intended to:
A. Enable the identification of places of residence and business.
B. Allow for the communication of information necessary for the conduct of
commerce.
C. Lessen hazardous situations, confusion and visual clutter caused by proliferation,
improper placement, illumination, animation and excessive height, area and bulk
of signs which compete for the attention of pedestrian and vehicular traffic.
JaY�i66is�s_ia -2- Item # 6
Attachment number 2 \nPage 3
D. Enhance the attractiveness and economic well-being of the city as a place to live,
vacation and conduct business.
E. Protect the public from the dangers of unsafe signs.
F. Permit signs that are compatible with their surroundings and aid orientation, and
preclude placement of signs in a manner that conceals or obstructs adjacent land
uses or signs.
G. Encourage signs that are appropriate to the zoning district in which they are
located and consistent with the category of use to which they pertain.
H. Curtail the size and number of signs and sign messages to the minimum
reasonably necessary to identify a residential or business location and the nature
of any such business.
I. Establish sign size in relationship to the scale of the lot and building on which the
sign is to be placed or to which it pertains.
J. Preclude signs from conflicting with the principal permitted use of the site or
adj oining sites.
K. Regulate signs in a manner so as to not interfere with, obstruct vision of or
distract motorists, bicyclists or pedestrians.
L. Require signs to be constructed, installed and maintained in a safe and satisfactory
manner.
M Preserve and enhance the natural and scenic characteristics of this waterfront
resort community.
N. Implement the City's comprehensive plan and comply with the minimum
requirements established by state law that requires the regulation of signage.
Section 3-1803. - Exempt signs.
The following signs are exempt from regulation under this Division 18:
A. A sign, other than a window sign, located entirely inside the premises of a
building or enclosed space.
B. A sign on a car, other than a prohibited vehicle sign or signs.
C. A statutory sign.
D. A traffic control device sign.
E. Any sign not visible from a public street, sidewalk or right-of-way or from a
navigable waterway or body of water; except that the foregoing does not exempt a
JaY�i66is�s_ia -3- Item # 6
Attachment number 2 \nPage 4
sign for a commercial use that is visible from an abutting residential use.
Section 3-1804. - Prohibited signs.
The following types of signs are prohibited:
A. Balloons, cold air inflatables, streamers, and pennants, except as allowed on
public property in Section 3-1806.R.
B. Bench signs, other than the identification of the transit company or its route
schedule.
C. Billboards.
D. Discontinued signs. Discontinued signs and/or sign structures which are
determined to be nonconforming with the provisions of this Division 18 shall be
required to be removed by the property owner after receipt of notification, or
refusal to accept delivery of notification by certified mail, that such removal is
required.
E. Electronic changeable message signs unless otherwise allowed herein (e.g.,
gasoline price signs), with the following exceptions:
L Menu signs that change no more frequently than once every three hours
and that are not otherwise prohibited.
2. Existing and legally nonconforming message signs:
a. General messages which change no more frequently than once
every six hours, including onsite gasoline price signs that meet the
requirements of this Division 18; or
b. Signs which only display time and/or temperature which change no
more frequently than once every fifteen seconds.
F. Menu signs on which the message changes more rapidly than once every three
hours.
G. Pavement markings, except street addresses.
H. Portable signs.
I. Roof and above roof signs.
J. Sidewalk signs, except as provided herein.
K. Signs attached to or painted on piers or seawalls, other than official regulatory or
warning signs.
JaY�i66is�s_ia -4- Item # 6
Attachment number 2 \nPage 5
L. Signs in or upon any river, bay, lake, or other body of water.
M Signs located on publicly-owned land or easements or inside street rights-of-way,
except (a) as allowed in Section 3-1806.5., (b) signs on transit shelters erected
pursuant to Section 3-2203 and permitted pursuant to Section 3-1807.B.5.), (c)
sidewalk signs to the extent permitted in Section 3-1806.U. or Section 3-
1807.B.4.,(d) as allowed in Section 3-1807.A., and (e) as allowed in Section 3-
1806.V. and 3-1806.W. Prohibited signs shall include but shall not be limited to
handbills, posters, advertisements, or notices that are attached in any way upon
lampposts, telephone poles, utility poles, bridges, and sidewalks.
N. Signs that emit sound, vapor, smoke, odor, particles, or gaseous matter.
O. Signs that have unshielded illuminating devices or which reflect lighting onto
public rights-of-way thereby creating a potential traffic or pedestrian hazard.
P. Signs that move, revolve, twirl, rotate, flash, scintillate, blink, flutter, or appear to
display motion in any way whatsoever, including animated signs, multi-prism
signs, tri-vision signs, floodlights and beacon lights (except when beacon lights
are required by the Federal Aviation Agency or other governmental agency for a
public purpose involving public safety), unless otherwise expressly allowed by
another provision within this Division 18.
Q. Signs that obstruct, conceal, hide, or otherwise obscure from view any traffic
control device sign or official traffic signal.
R. Signs that present a potential traffic or pedestrian hazard, including signs which
obstruct visibility.
S. Signs attached to or placed on any tree or other vegetation.
T. Signs carried, waved or otherwise displayed by persons either on public rights-of-
way or in a manner visible from public rights-of-way. This provision is directed
toward such displays intended to draw attention for a commercial purpose, and is
not intended to limit the display of placards, banners, flags or other signage by
persons participating in demonstrations, political rallies and similar events.
U. Snipe signs.
V. Three-dimensional obj ects that are used as signs.
W. Vehicle signs, and portable trailer signs.
X. Any permanent sign that is not specifically described or enumerated as permitted
within the specific zoning district classifications in this Community Development
Code.
Section 3-1805. - General standards.
JaY�i66is�s_ia -5- Item # 6
Attachment number 2 \nPage 6
A. Setback. No sign shall be located within five feet of a property line of a parcel
proposed for development.
B. Neon signs and lighting. Neon signs and lighting shall be permitted as
freestanding and attached signage as provided in this Division 18. When neon
lighting is utilized to emphasize the architectural features of a building, such as
when used to outline doorways, windows, facades, or architectural detailing, or
when used to accentuate site landscaping, it shall not be regarded as signage. In
addition, neon lighting used as freestanding designs or murals or as attached
murals or designs unrelated to the architectural features of the building to which
the lighting is attached shall be permitted, but shall be counted toward the
allowable area of the property's or occupancy's freestanding or attached signage,
as applicable.
C. Illuminated signs.
1. The light from any illuminated sign shall be shaded, shielded, or directed
away from adj oining street rights-of-way and properties.
2. No sign shall have blinking flashing, or fluttering lights or other
illumination devices which have a changing light intensity, brightness,
color, or direction or as otherwise prohibited by Section 3-1804.
3. No colored lights shall be used at any location or in any manner so as to be
confused with or construed as traffio-control devices.
4. Neither the direct nor the reflected light from primary light sources shall
create a traffic hazard to operators of motor vehicles on public
thoroughfares.
5. The light which illuminates a sign shall be shaded, shielded, or directed so
that no structure, including sign supports or awnings, are illuminated by
such lighting.
D. Banners and fZags. A banner or flag may be used as a permitted freestanding or
attached sign and, if so used, the area of the banner or flag shall be included in,
and limited by, the computation of allowable area for freestanding or attached
signs on the property.
E. Gasoline price signs. Gasoline price display signs shall be allowed in all non-
residential districts except where specifically prohibited. Gasoline price display
signs shall be placed in the vicinity of the pump islands and shall not extend
above any pump island canopy or they shall be attached to the primary
freestanding sign for the property. If attached to the freestanding sign, the area of
the gasoline price display sign shall be counted toward the allowable area for the
freestanding sign. A gasoline price display sign may be changed manually or
electronically.
JaY�i66is�s_ia -6- Item # 6
Attachment number 2 \nPage 7
F. Awnings. Awnings may be allowed a graphic element in addition to the permitted
attached sign area provided such graphic does not exceed 25% of the awning
surface area on which the graphic is placed or sixteen square feet, whichever is
less. If a graphic element is placed on an awning valance, such graphic element
shall be limited to 25% of the valance surface. If text and a graphic element are
proposed on an awning, such text and graphic element shall be governed by the
attached signs provisions set forth in Section 3-1807.B.3. This provision does not
apply to back-lit awnings.
G. Building and electrical code compliance. All signs shall comply with applicable
building and electrical code requirements.
H. No limitation based on message content. Notwithstanding any other provision of
this Community Development Code, no sign shall be subj ect to any limitation
based on the content of the message contained on such sign.
I. Substitution of noncommercial speech for commercial speech. Notwithstanding
anything contained in this Community Development Code to the contrary, any
sign erected pursuant to the provisions of this Division 18 or this Community
Development Code with a commercial message may, at the option of the owner,
contain a noncommercial message. The noncommercial message may occupy the
entire sign face or any portion thereof. The sign face may be changed from a
commercial message to a noncommercial message, or from one noncommercial
message to another, provided that the sign is not a prohibited sign or sign-type,
provided that the manner or frequency of the change does not violate restrictions
on electronic or illuminated signs, and provided that the size, height, setback and
other dimensional criteria contained in this Division 18 and the Community
Development Code have been satisfied.
Section 3-1806. - Signs permitted without a permit.
The following signs may be developed without development review pursuant to Article 4
of this Community Development Code:
A. One address sign of no more than two square feet of total sign face area for each
parcel of land used for residential purposes and no more than one square foot for
each number contained in the property address for each parcel of land used for
non-residential purposes. The square footage for the address sign shall be allowed
in addition to the total square signage footage allowed in Section 3-1807.
B. Free expression signs. For each parcel, one free expression sign may be displayed.
A free expression sign may be displayed as an attached sign or as a freestanding
sign. A free expression sign shall not exceed three square feet of total sign face
area. If a free expression is displayed as a freestanding sign, the sign shall not
exceed four feet in height if located on a parcel of land designated or used for
single family dwellings, duplexes and townhouse units or six feet in height if
located on any other parcel. The free expression sign is in addition to any sign
JaY�i66is�s_ia -7- Item # 6
Attachment number 2 \nPage 8
displaying a noncommercial message in lieu of a commercial or other
noncommercial message pursuant to Section 3-1805.I.
C. Temporary election signs. For each parcel, one election sign for each candidate
and each issue may be displayed. An election sign may be displayed as an
attached sign or as a freestanding sign. On parcels that are in residential use, the
election sign shall not exceed three square feet of total sign face area; and, if the
election sign is displayed as a freestanding sign on the parcel, the election sign
shall not exceed four feet in height. On parcels that are in nonresidential use, the
election sign shall not exceed eighteen square feet of total sign face area; and, if
the election sign is displayed as a freestanding sign on the parcel, the election sign
shall not exceed six feet in height. An election sign shall be removed within seven
calendar days following the election to which it pertains.
D. Temporary grand opening and special event signs.
1. One temporary grand opening sign shall be permitted for thirty days after
the issuance of an occupational license for any new business, new owner
of an existing business, or business name change. Such sign shall not
exceed twenty-four square feet in total sign face area or such sign may be
a temporary covering, such as a toaster cover, sign boot, or sign sock,
which covers an existing permitted attached or freestanding sign.
2. Other temporary special event and/or public purpose signs of a temporary
nature shall be approved by the community development coordinator if the
signs meet the following criteria: (a) the signs are temporary signs for a
limited time and frequency, (b) the signs are for a special event or a public
purpose of a temporary nature, (c) the signs do not exceed the maximum
height and size requirements for freestanding signs under this Community
Development Code, (d) the display of temporary signs for a special event
shall not begin any earlier than two calendar days before the event and
shall be removed within one business day after the event, and (e) the signs,
if temporary for a limited time and frequency, will meet the following
purposes of Division 18, to wit: (1) the signs will not conceal or obstruct
adjacent land uses or signs [Section 3-1802F.], (2) the signs will not
conflict with the principal permitted use of the site or adj oining sites
[Section 3-1802.J.], (3) the signs will not interfere with, obstruct vision of
or distract motorists, bicyclists or pedestrians [Section 3-1802.K.], and (4)
the signs will be installed and maintained in a safe manner [Section 3-
1802.L.]. Consistent with the general standards in Section 3-1805, the
approval or disapproval shall not be based on the content of the message
contained (i.e., the viewpoint expressed) on such signs. The community
development coordinator shall render a decision within ten days after an
application is made for such signs. Such a decision shall be deemed an
administrative interpretation and any person adversely affected has the
right to appeal the decision to the community development board pursuant
to Section 4-SO1.A of this Community Development Code.
JaY�i66is�s_ia -8- Item # 6
Attachment number 2 \nPage 9
E. A single sign no more than four square feet in sign area and indicating a valet
parking station and that is visible only during hours that the valet is operating.
F. Temporary construction signs. One temporary construction sign located on a
parcel proposed for development during the period a building permit is in force or
one year, whichever is less, which sign shall not exceed:
1. Sixteen square feet of total sign face area for parcels of land used or
proposed to be used for single family dwellings, duplexes and townhouse
units;
2. Thirty-two square feet of total sign face area for parcels of land used or
proposed to be used for multi-family purposes other than townhouse units
or for non-residential purposes.
If the temporary sign is displayed as a freestanding sign, the sign shall not exceed
six feet in height.
G. For flags displayed on a flag pole not exceeding thirty-five feet in height or an
attached bracket: One flag per detached dwelling unit, three additional flags per
parcel of land used for multifamily residential purposes, and three flags per parcel
of land used for non-residential purposes. If so used, the area of the flag shall not
be included in, and limited by, the computation of allowable area for freestanding
or attached signs on the property.
H. Temporary garage-yard sale signs. One temporary garage-yard sale sign of no
more than three square feet of total sign face area located on the parcel of land
where the garage or yard sale is to be conducted only on the date or dates on
which the garage or yard sale is conducted. In addition, no more than two
directional signs of no more than three square feet of total sign face area per sign
face related to a garage or yard sale which are located on privately owned parcels
of land other than the parcel of land where the garage or yard sale is to be
conducted only on the date or dates on which the garage or yard sale is conducted.
If the temporary sign is displayed as a freestanding sign, the sign shall not exceed
four feet in height.
I. Attached menu signs of no more than six square feet of total sign face area
located at the entrance or service window of a restaurant. One freestanding drive-
through sign no more than twenty-four square feet in total sign face area and six
feet in height oriented toward the vehicles utilizing drive-through service for the
purpose of placing an order or picking up an order at a service window.
J. Onsite directional and traffic control signs of no more than four square feet of
sign face area provided that business logos or other non-traffic control symbols do
not exceed 25 percent of the sign face area.
K. Signs identifying parking space numbers provided that such signs are painted on
the paved surface of each space or do not exceed one-half square foot of sign face
JaY�i66is�s_ia -9- Item # 6
Attachment number 2 \nPage 1i
area per sign.
L. Marina slip and directional signs.
1. Signs identifying marina slip numbers provided that such signs are painted
on the dock in front of each slip or do not exceed one square feet of sign
face area per sign.
2. Each individual charter/commercial vessel slip located at a commercial
marina may have one sign placed in the vicinity of the slip that does not
exceed six square feet in total sign face area identifying the business
located at the slip and one additional sign of not more than eight square
feet in total sign face area placed in the vicinity of the slip to identify the
vessel rate/embarking schedules, or other information.
3. Unless otherwise approved by the community development coordinator,
two directional signs, not to exceed six square feet in total sign face area
and not to exceed six feet in height may be displayed at any marina for
purposes of way finding. The community development coordinator may
approve additional signs based on the following criteria: overall size of
marina, number of pedestrian and vehicular access points, visibility of the
site, intended and existing traffic circulation and consistency with Beach
by Design, Clearwater powntown Redevelopment Plan or any other
applicable special area plan.
M Temporary real estate signs. One temporary real estate sign per parcel of land
indicating that a parcel of land or a building located on the parcel of land or part
thereof is for sale, for lease or otherwise available for conveyance, provided that
such sign does not exceed:
1. Six square feet of total sign face area on parcels of land designated or used
for single family dwellings, duplexes and townhouse units;
2. Thirty-two square feet of total sign face area on parcels of land designated
or used for multi-family purposes other than townhouse units or for non-
residential purposes.
In the event that more than one dwelling unit or non-residential space on a single
parcel of land is for sale, for lease or otherwise available, one attached sign per
dwelling or space of no more than two square feet in total sign face area in
addition to the permitted freestanding signage. In addition, one freestanding
waterfront sign of no more than six square feet of total sign face area, not more
than three square feet of sign area per sign face, for each waterfront parcel of
land.
If the temporary sign is displayed as a freestanding sign, the sign shall not exceed
four feet in height if located on a parcel of land designated or used for single
JaY�i66is�s_ia -10- Item # 6
Attachment number 2 \nPage 1
family dwellings, duplexes and townhouse units or six feet in height if located on
any other parcel.
N. Signs located within a stadium which are not oriented toward and readable from
outside of a stadium.
O. Window signs may be located on any window area provided such sign or
combination of signs do not exceed twenty-five percent (25%) of the total area of
the window where the sign or signs are located and face a right-of-way, with the
twenty-five percent limitation allowed for the window sign(s) that face each right-
of-way where there is a corner lot or through lot. In no case shall the cumulative
area of all window signs located inside an enclosed area for purposes of
advertising exceed fifty square feet, if oriented toward and visible from an
adjoining roadway or navigable waterway or body of water.
P. Safety or warning signs which do not exceed six square feet of total sign face area
per sign.
Q. A change in a sign message or panel on a previously approved, lawful sign, e.g.,
any sign allowed under this ordinance may contain, in lieu of any other copy, any
otherwise lawful noncommercial message that complies with all other
requirements of this ordinance. This provision does not permit design changes for
a sign previously approved under the Comprehensive Sign Program.
R. The following sign type "balloons, cold air inflatables, streamers, and pennants"
shall be allowed as governmental and public purpose signs if located on public
property and if the city manager finds that the sign type meets the following
criteria: (1) the sign type is for a special event, (2) the special event is for a
limited time, (3) the special event is for a limited frequency, and (4) the sign type,
if allowed for a limited time and frequency, will meet the following purposes of
this Division 18, to wit: (a) the signs will not conceal or obstruct adjacent land
uses or signs (Section 3-1802F.), (b) the signs will not conflict with the principal
permitted use of the site or adjoining sites [Section 3-1802.J.], (c) the signs will
not interfere with, obstruct vision of or distract motorists, bicyclists or pedestrians
[Section 3-1802.K.], and (d) the signs will be installed and maintained in a safe
manner [Section 3-1802(L)]. Consistent with the general standards in Section 3-
1805, the approval or disapproval shall not be based on the content of the message
contained (i.e., the viewpoint expressed) on any such sign. The city manager shall
render a decision within ten days after an application is made for utilizing this
sign type at a special event. Such a decision shall be deemed an administrative
interpretation and any person adversely affected has the right to appeal the
decision to the community development board pursuant to Section 4-SO1.A of this
Community Development Code.
S. A sign on publicly owned land or easements or inside street rights-of-way shall be
allowed if the city manager finds that the sign meets the following criteria: (1) the
sign provides notice to the public of a public meeting or other public event, (2) the
JaY�i66is�s_ia -11- Item # 6
Attachment number 2 \nPage 1;
sign is temporary and for a limited time, and (3) the sign, if allowed for a limited
time, will meet the following purposes of this Division 18, to wit: (a) the sign will
not conceal or obstruct adjacent land uses or signs [Section 3-1802F.], (b) the
sign will not conflict with the principal permitted use of the site or adj oining sites
[Section 3-1802.J.], (c) the sign will not interfere with or obstruct the vision of
motorists, bicyclists or pedestrians [Section 3-1802.K.], and (d) the sign will be
installed and maintained in a safe manner [Section 3-1802.L.]. Consistent with the
general standards in Section 3-1805, the approval or disapproval shall not be
based on the content of the message contained (i.e., the viewpoint expressed) on
such sign. The city manager shall render a decision within ten days after an
application is made for utilizing such a temporary sign on public property. Such a
decision shall be deemed an administrative interpretation and any person
adversely affected has the right to appeal the decision to the community
development board pursuant to Section 4-SO1.A of this Community Development
Code.
T. Directional/informational signs serving a public purpose. A permanent sign on
public easements or inside street rights-of-way shall be allowed if the city
manager finds that the sign meets the following criteria:
1. The sign provides directions and/or information regarding public facilities
and/or places of interest; and
2. The sign will meet the purposes of Division 18 to wit: (a) the sign will not
conceal or obstruct adjacent land uses or signs [Section 3-1802F.], (b) the
sign will not conflict with adj oining sites, (c) the sign will not interfere
with or obstruct the vision of motorists, bicyclists or pedestrians, (d) the
sign will be installed and maintained in a safe manner [Section 3-1802.L.],
(e) the sign is consistent with Beach by Design, Clearwater powntown
Redevelopment Plan or any other applicable special area plan and
submittal of a master sign plan and (� the sign is consistent with the
general standards in Section 3-1805. The city manager or designee shall
render a decision within fifteen days after an application is made for
utilizing such a sign on public property. The decision is not subj ect to the
provisions of Section 4-SO1.A of this Community Development Code.
U. Signs during public construction projects. Temporary sidewalk signs are
permitted for properties abutting public construction proj ects that are scheduled to
last one hundred eighty days or longer, in accordance with the following criteria.
1. There shall be a maximum of two sidewalk signs permitted per parcel
adj acent to the public construction proj ect, and parcels with multiple
businesses shall coordinate copy on the signs permitted.
2. Sidewalk signs permitted under this section shall be allowed to be
displayed for the duration of the public construction project starting with
proj ect commencement and shall be removed within seven days after the
JaY�i66is�s_ia -12- Item # 6
Attachment number 2 \nPage 1;
final acceptance, by the city, of improvements.
3. The size of any sidewalk sign shall not exceed eight square feet in total
sign face area, and shall not exceed four feet in height.
4. Sidewalk signs permitted under this section shall be constructed in a
professional and workmanlike manner from treated wood or other durable
material, and copy displayed shall not be spray painted onto the signs.
5. No sidewalk sign, permitted as part of this section shall be permanently
erected, and shall only be displayed during hours of operation for the
business being advertised.
6. No sidewalk sign shall be placed so as to block any public way, or within
the visibility triangle of intersections or driveways.
V. One ten square foot freestanding sign not more than five feet in height or one ten
square foot attached sign per city park or city recreation facility for the purposes
of identifying a program provider or information concerning programs at such
park or recreation facility. The design of any such signs shall be approved by the
parks and recreation department.
W. Adopt-a-park and acknowledgement signs.
1. Adopt-a-park signs may be erected in city rights-of-way or on city-owned
property. An adopt-a-park sign shall not exceed three square feet in total
sign face area. If freestanding and adopt-a-park sign shall not exceed
eighteen inches in height and shall be located in a landscaped setting.
Adopt-a-park signs shall be selected from the approved city street signs
catalogue maintained by the manager of traffic operations, provided the
sign design conforms with one of the city prescribed designs maintained
by the parks and recreation department. The community development
coordinator may approve additional adopt-a-park signs based on the
following criteria: overall size of site, number of entrances, frontage,
access and visibility of the site, intended and existing traffic circulation.
2. Acknowledgment signs may be erected in city rights-of-way or on city-
owned property as follows. Such signs may also be affixed or incorporated
into a public amenity such as an ash tray or public bench that is located on
public property and that is approved by the community development
coordinator provided that it is no greater than one square foot in area, is
rust-free, and is unobtrusive.
Section 3-1807. - Permitted signs requiring development review.
A. Residential. The following signs shall be permitted in all residential zoning
districts:
JaY�i66is�s_i2 -13- Item # 6
Attachment number 2 \nPage 1�
1. Freestanding single family subdivision and multi family development
signs.
a. Unless otherwise approved by the community development
coordinator one permanent freestanding sign up to twenty-four
square feet of total sign face area and up to six feet in height may
be erected at no more than two entrances into a single-family
subdivision or multi-family development. In lieu of one twenty-
four square foot sign, two permanent single-faced signs not
exceeding twelve square feet in total sign face area each may be
located at an entrance provided that such signs are placed in a
symmetrical manner and/or are located on opposite sides of the
entrance to which they are oriented, will meet all sight visibility
triangle requirements under the provisions of Section 3-904, be
installed and maintained in safe and neat manner and will not
conflict with the principal permitted use of the site or adj oining
sites. The community development coordinator may approve signs
to be placed at additional entrances based on the following criteria:
overall size of site, relationship between building setback and sign
location, frontage, access and visibility of the site, intended and
existing traffic circulation, hierarchy of signage, consistency with
Beach by Design, Clearwater powntown Redevelopment Plan or
any other applicable special area plan and submittal of a master
sign plan for the subdivision or development.
b. Such sign(s) shall be erected on privately-owned property. In the
event there is insufficient land owned by a single-family
subdivision association or multi-family development developed
prior to March 8, 1999, however, the community development
coordinator, parks and recreation department, and public works
administration may approve the location of such sign in a city
right-of-way or on city-owned property provided that such signs
are in compliance with Section 3-1807.A.1.a. above and will not
obstruct the vision of motorists, bicyclists or pedestrians, be
installed and maintained in safe and neat manner, will not conflict
with the principal permitted use of the site or adj oining sites; and
that a city right-of-way permit be obtained prior to the installation.
c. All freestanding signs shall be installed in a landscaped area
consisting of shrubs and/or ground cover not less than three feet in
width around the entire base of the sign.
d. A freestanding sign for any multi-family development shall include
the address of the property on which the sign is to be located.
2. Subdivision name/logo on street signs. Street signs incorporating single-
family subdivision names/logos may be located in city rights-of-way
JaY�i66is�s_ia -14- Item # 6
Attachment number 2 \nPage 1;
within the subdivision provided by such signs do not exceed three and
one-half square feet in area and are selected from the approved city street
signs catalogue maintained by the manager of traffic operations. The city
and the neighborhood shall enter into an agreement that prescribes the
installation and maintenance requirements of such signs.
3. Assisted living facilities, community residential homes with seven to
fourteen residents, congr�egate care facilities, and nursing homes signs.
a. One freestanding sign at the primary entrance of the property up to
twenty-four square feet in total sign face area.
b. The height of a freestanding sign shall not exceed six feet in
height.
c. A freestanding sign shall be installed in a landscaped area
consisting of shrubs and/or ground cover not less than three feet in
width around the entire base of the sign and shall include the
address of the property on which the sign is to be located.
B. Non-residential. All signs must be architecturally integrated into the design of the
building and/or site using similar and coordinated design and style features,
materials and colors. Attached signs shall be horizontally and vertically
proportionately located on each facade with no protrusions above roof lines, over
windows, trim, cornices, or other building features. Signs for new shopping
centers with three or more tenants, including all out parcels, office parks or any
master plan development shall be reviewed and approved through the
Comprehensive Sign Program set forth in Section 3-1808.
L Freestanding signs in the Commercial, Office, Institutional and Industrial
Research and Technology Zoning Districts. The following shall govern
permanent freestanding signs in the Commercial, Office, Institutional and
Industrial, Research and Technology zoning districts. Certain uses in
these districts may have additional sign restrictions set forth in the
flexibility criteria contained in Article 2 and shall supersede these
standards.
a. One freestanding sign per parcel proposed for development with
no more than two sign faces, unless located on a corner lot or through lot.
b. Corner lots or through lots have the option of erecting one
freestanding sign or two freestanding signs, one on each street frontage.
The total maximum area of the sign faces of the one sign or of the two
signs shall not exceed the total maximum allowable area allowed in
Section 3-1807.B.1.d. or Section 3-1807.B.1.e. below plus an additional
fifteen square feet, provided that the maximum area remains no more than
sixty-four square feet in total sign face area on all sign faces. Sign area is
JaY�i66is�s_ia -15- Item # 6
Attachment number 2 \nPage 1i
measured from the road frontage which results in the greater square
footage.
c. All freestanding signs shall be setback at least five feet from the
property lines of the parcel proposed for development.
d. The total sign face area of a freestanding sign shall not exceed
twenty-four square feet unless in compliance with Section 3-1807.B.1.e.
below.
e. The total sign face area of a freestanding sign shall not exceed
three percent of the building facade facing the street or one square foot of
signage for every three feet of linear lot frontage, whichever is less, but in
no case more than thirty-six square feet. Such sign design shall be
consistent with or complement the architecture of the building through the
use of colors, materials, textures, design features, and architectural style as
set forth below.
i. The sign design shall include a distinctive design or
architectural element used on the building such as an arch,
capstone, pediment, distinctive roof form/material, column,
pilaster, cornice; or a shape, form or motif that portrays the
business. Such elements shall be used on the top and/or side of the
sign face/panels.
ii. Defining materials, textures and colors used on the building
shall be included on the sign.
iii. The sign base and/or supports shall be with a width that
creates proportionality to the overall sign design. Signs mounted
on a single pole without any covering at least thirty-six inches in
width shall be prohibited.
iv. The sign shall be consistent with or complementary to the
overall design, colors, font style of the attached sign on the
property.
v. The sign may include no more than two lines of zip track
for manual changeable messages provided the zip track and letter
colors are coordinated with the color of the sign.
vi. In the event the building lacks architectural details c�r
distinguishing design features or materials, the sign shall be
designed to improve the overall appearance of the site. To achieve
this, the sign shall include a distinctive design feature and use
colors and materials that present a high quality finish.
JaY�i66is�s_ia -16- Item # 6
Attachment number 2 \nPage 1
f. The total area of all sign faces on all freestanding signs shall not
exceed seventy-two square feet per parcel proposed for development.
g. The height of a freestanding sign shall not exceed one and one-half
times the width of the sign structure or fourteen feet whichever is less
unless allowed in Section 3-1807.B.1.h. below.
h. All freestanding sign structures shall be installed in a landscaped
area consisting of shrubs and/or ground cover not less than three feet in
width around the entire base of the sign.
i. Sites which front on an elevated roadway (including US 19 and
McMullen Booth Road) having limited visibility are permitted one
freestanding sign to a maximum of fourteen feet above the top of the
barrier wall located on the elevated roadway as measured at its highest
point adj acent to the sign location. Sites which front on US 19 or its
frontage road that have a barrier wall located adjacent to the property
either along the frontage road or within the center of the US 19 right-of-
way are permitted one freestanding sign to a maximum of fourteen feet
above the top of either barrier wall whichever is higher.
2. Monument signs in the Tourist and Downtown Districts. The following
shall govern permanent monument signs in the Tourist District and
Downtown District as follows:
a. One monument sign not exceeding six feet in height per parcel for
development in the Tourist District with no more than two sign
faces, unless located on a corner or through lot. One monument
sign with no more than two sign faces per parcel for development
in the Downtown District provided the primary building on the
parcel is setback at least twenty feet from the front property line,
unless located on a corner or through lot.
b. Corner lots or through lots have the option of erecting one
monument sign or two monument signs, one on each street
frontage. The total maximum area of the sign faces of the one sign
or of the two signs shall not exceed the total maximum allowable
area allowed in Section 3-1807.B.2.c. below plus an additional
fifteen square feet. Sign area shall be measured from the road
frontage which results in the greater square footage.
c. The area of a monument sign face shall not exceed three percent
(3%) of the building fa�ade facing the street or one square foot of
signage for every three feet of linear lot frontage, whichever is
less, but in no case less than twenty-four square feet and no more
than thirty-six square feet.
JaY�i66is�s_i2 -17- Item # 6
Attachment number 2 \nPage 1�
d. The total area of all sign faces on all monument signs shall not
exceed seventy-two square feet per parcel proposed for
development.
e. Sign design shall be consistent with or complement the
architecture of the building through the use of colors, materials,
textures, design features and architectural styles as set forth below
and as may be required by the Clearwater powntown
Redevelopment Plan and Beach by Design.
The sign design shall include a distinctive design or
architectural element used on the building such as an arch,
capstone, pediment, distinctive roof form/material, column
pilaster, cornice; or a shape, form or motif that portrays the
business. The design elements shall be used on the top
and/or side of the sign face/panels.
ii. Defining materials, textures and colors used on the building
shall be included on the sign.
iii. The sign base and/or supports shall be of a width that
creates proportionality to the overall sign design.
iv. The sign shall be consistent with or complementary to the
overall design, colors, font style of the attached sign on the
property.
v. The sign may include no more than two lines of zip track
for manual changeable messages provided it does not
exceed twenty-five percent (25%) of the sign face area and
the zip track and letter colors are coordinated with the color
of the sign.
vi. In the event the building lacks architectural details or
distinguishing design features or materials, the sign shall be
designed to improve the overall appearance of the site. To
achieve this, the sign shall include a distinctive design
feature and use of colors and materials that present a high
quality finish.
£ All monument sign structures shall be installed in a landscaped
area consisting of shrubs and/or ground cover not less than three
feet in width around the entire base of the sign.-
g. Properties located within the area governed by the Clearwater
Downtown Redevelopment Plan shall only be permitted to erect a
monument sign if the primary building is setback at least twenty
feet or more from the front property line. Areas for manual
JaY�i66is�s_ia -18- Item # 6
Attachment number 2 \nPage 1!
changeable copy cannot occupy more than twenty-five percent
(25%) of the sign face area.
3. Attached signs in non-residential districts. The following attached signs
shall be permitted in all non-residential districts:
a. One attached sign shall be permitted for each building structure.
For any building structure with multiple business tenants on the
ground floor, one attached sign may be permitted per business
establishment with a principal exterior entrance. The area of an
attached sign face shall not exceed:
Twenty-four square feet in total sign face area; or
ii. Three percent (3%) of the primary fa�ade area not to
exceed thirty-six square feet in total sign face area. Such
signs are limited to one of the following sign types: channel
letters mounted directly to the building, flat cut out letters,
contour cabinet, illuminated capsule, sign applied to
awning provided awning is externally illuminated, letters
on backer panels if designed as an integral part of the sign
and any other sign type of a higher quality of design if
approved by the community development coordinator.
Square/rectangular cabinet signs, back-lit awnings, and
signs on raceways are prohibited.
b. In addition to the attached sign allowed in Section 3-1807.B.3.a
above, corner lots or through lots may erect one attached sign on
each building wall (or facade) abutting a street frontage. Any such
attached sign shall not exceed the sign face area specified in
Section 3-1807.B.3.a above.
c. Where individual business establishments with exterior entrances
are located in a single building multi-tenant buildings, or as part of
a business/office complex or shopping center, attached signs shall
be designed according to a common theme including similar style,
color, materials or other characteristics to provide a sense of
uniformity. Changes to individual tenant signage shall be reviewed
for compliance with the established or projected theme of the
development site.
d. Proj ecting signs may be used as a type of attached sign in the
Downtown (D) and Tourist (T) Districts, unless otherwise
permitted by the community development coordinator. They shall
be installed with a minimum eight-foot clearance from the bottom
of the sign to grade or the sidewalk Proj ecting signs shall comply
JaY�i66is�s_ia -19- Item # 6
Attachment number 2 \nPage 2i
with encroachment into setback and rights-of-way Section 3-908.
The community development director coordinator may permit such
signs for second story or businesses above the first story in the
Downtown and Tourist Districts if they meet all other criteria for
attached signage.
e. Business establishments with rear facades with rear public
entrances facing parking lots or rear public entrances facing
Clearwater Harbor or Mandalay Channel with boating access may
erect one additional attached sign not exceeding sixteen square feet
in area above or adjacent to the rear entrance provided such sign is
not a traditional cabinet sign or channel letters erected on a
raceway.
f. Gasoline pump island canopies may be permitted one attached sign
on the canopy fascia facing a public right-of-way provided such
sign does not exceed eight square feet in total sign face area.
4. Sidewalk signs. Primary permitted retail and restaurant uses may erect one
double sided sidewalk sign forty-two inches in height and twenty-four
inches in width in accordance with the following provisions, but only in
connection with the primary permitted use. Retail, restaurant or other uses
which are accessory to another use are not allowed to display sidewalk
signs.
a. Display of Sign. Sidewalk signs shall be displayed only during the
hours the business is open and shall be moved indoors at the close of
business.
b. Location.
Sidewalk signs shall be placed on the sidewalk in front of
the business erecting the sign within its linear frontage.
ii. The nearest point of the sidewalk sign shall be no more
than two feet from the building wall. However, in the
Cleveland Street Cafe District in the Downtown zoning
district, the nearest point shall be five feet from the
building wall.
iii. A minimum pedestrian path of at least four feet shall be
maintained at all times.
iv. Sidewalk signs shall not impede ingress or egress to or
from a business entrance, be located within a drive aisle,
parking area or on any landscaped area, nor block any fire
JaY�i66is�s_ia -20- Item # 6
Attachment number 2 \nPage 2
hydrant access or visibility or be located within the
visibility triangle of intersections or driveways.
c. Design Criteria
Sidewalk sign frames shall be constructed of durable wood,
plastic or metal and present a finished appearance.
Sidewalk signs known as wind signs may have a plastic
frame and base with or without wheels. Frames shall
support black or green chalkboards, black wet markers
boards or professionally designed advertisements/posters of
a durable material with a clear, non-glare protective
covering. Frame and base colors shall be limited to a
metallic silver/grey, black, white or be a stained wood.
Flexibility with regard to this design criteria may be
granted by the community development coordinator in
order to achieve a creatively designed sign using a
particular symbol or logo indicative of the type of business
and services being advertised.
ii. Plastic signs, white marker boards, letter track panels
(for manually changeable copy), acrylic/plastic panels,
hand painted and spray painted copy, tri-folded signs, bases
with hinged feet that fold flat and other similar features and
sign designs shall be prohibited. Swinger style sidewalk
signs shall also be prohibited unless of a unique design as
determined by the community development coordinator.
iii. Sidewalk signs shall not be illuminated nor contain moving
parts or have balloons, streamers, pennants or similar
adornment attached to them.
iv. Sidewalk signs shall not be attached to any structure, pole,
obj ect, or sign.
d. Permit Required Yearly. A permit for a sidewalk sign shall be
obtained on a yearly basis. A permit application with a sketch,
photo or drawing of the sidewalk sign and the required fee shall be
submitted and approved prior to the placement of a sidewalk sign
on public or private property. Sidewalk signs to be placed in a
public right-of-way shall also submit evidence of general liability
insurance in the amount of one million dollars in a form acceptable
to the City, with the City named as additional insured. A permit
shall only authorize the sign submitted along with the permit
application. Any changes to the approved sign will require the
business owner to obtain a new permit.
JaY�i66is�s_ia -21- Item # 6
Attachment number 2 \nPage 2;
e. Removal by the City. The City shall have the authority to secure,
remove or relocate any sidewalk sign located in the public right-of-
way if necessary in the interest of public safety, in emergency
situations, or if the sign is not in compliance with any provisions of
this section.
5. Transit and shelter signs. Signs are permitted on transit shelters approved
in accordance with Article 3 Division 22 of this Community Development
Code, subject to the following restrictions:
a. The advertising contained in the transit shelter shall be limited to
the "downstream" end wall (furthest from approaching transit
vehicles) for a two-sided or flared and secured panel.
b. Lighting of advertising materials shall be limited to back-lighting.
c. No advertising poster shall exceed twenty-four square feet in area,
or be greater than six feet in height and four feet in width.
d. The total number of transit shelters containing advertising shall not
exceed fifty within the Clearwater planning area provided in the
interlocal agreement between the city and county in effect as of
January 14, 1992.
6. Certain changeable message and copy signs.
a. Electronic changeable message signs shall be permitted for a
facility or venue that has seating for more than two thousand
people on property that exceeds thirty-five acres provided it meets
the following criteria: (a) it is located on public property and (b) it
serves a significant public purpose directly related to the facility or
venue, and (c) the sign type will meet the following purposes of
this Division 18, to wit: (1) the sign will not conceal or obstruct
adjacent land uses or signs [Section 3-1802F.], (2) the sign will
not conflict with the principal permitted use of the site or adj oining
sites [Section 3-1802.J.], (3) the sign will not interfere with or
obstruct the vision of motorists, bicyclists or pedestrians [Section
3-1802.K.], and (4) the sign will be installed and maintained in a
safe manner [Section 3-1802.L.]. Consistent with the general
standards in Section 3-1805, the approval or disapproval by the
City shall not be based on the content of the message contained
(i.e., the viewpoint expressed) on such sign.
b. Any sign may include an area for manually changeable copy
provided the sign meets all of the area and design requirements set
forth in Division 18, including but not limited to any and all
criteria that limits sign area by percentage or any requirement that
requires any color coordination or other such design criteria.
JaY�i66is�s_ia -22- Item # 6
Attachment number 2 \nPage 2:
7. Nonconforming uses. Any nonconforming use, which would be entitled to
a sign if it were conforming, shall be permitted to erect the maximum
amount of allowable signage in the district in which the use is located.
C. On premise signs in public parks and on school gr�ounds. In any public park or
on any school grounds in any zoning district, the following signs are permitted.
1. One freestanding entry sign for each maj or entry into a school or a park of
not more than twenty square feet in total sign face area.
2. The height of the sign shall not exceed six feet.
3. A freestanding sign shall be installed in a landscaped area consisting of
shrubs and/or ground cover not less than three feet in width around the
entire base of the sign and shall include the address of the property on
which the sign is to be located.
Section 3-1808. - Comprehensive sign program.
A. General principles.
1. The intent of the comprehensive sign program is to provide private
property owners and businesses with flexibility to develop innovative,
creative and effective signage and to improve the aesthetics of the City of
Clearwater.
2. The minimum sign standards established in this Division 18 ensure that
signage will not have an adverse impact on the aesthetics, community
character and quality of life of the City of Clearwater. The city recognizes,
however, that in many circumstances, there are innovative and creative
alternatives to minimum standard signage which are desirable and
attractive and will enhance community character and individual property
values.
3. The purpose of the comprehensive sign program is to provide an
alternative to minimum standard signage subject to flexibility criteria
which ensure that alternative signage will not have an adverse impact on
the aesthetics, community character and quality of life of the City of
Clearwater.
B. Permitted signage.
1. Signage which is proposed as part of a Comprehensive Sign Program may
deviate from the minimum sign standards in terms of number of signs per
business or parcel of land, maximum area of a sign face per parcel of land
and the total area of sign faces per business or parcel of land, subj ect to
compliance with the flexibility criteria set out in Section 3-1808.C. A
Comprehensive Sign Program shall be approved pursuant to the provisions
JaY�i66is�s_ia -23- Item # 6
Attachment number 2 \nPage 2�
set out in Section 4-1008. Prohibited signs in Section 3-1804 are not
eligible for a Comprehensive Sign Program. Electronic changeable
message signs, back-lit awnings, cabinet signs, and raceway signs are not
eligible to be utilized as signs as part of a Comprehensive Sign Program.
2. As part of a comprehensive sign program, the community development
coordinator shall review all sign types (freestanding, attached, windows,
interior site directional, etc.) for the business and/or the development
parcel to achieve compliance in so far as possible with these current
regulations. A master sign plan for shopping centers, including all out
parcels, and office complexes shall include all types of signs for all
tenants/uses within the development parcel. The community development
coordinator may allow for flexibility in reviewing the master sign plan if it
results in a substantially improved and comprehensive proposal. With a
master sign plan, the community development coordinator may permit
interior site directional signs at a size and location(s) related to the
development proj ect, with up to a maximum height of six feet.
C. Flexibility criteria.
1. Architectural theme.
a. The signs proposed in a comprehensive sign program shall be
designed as a part of the architectural theme of the principal
buildings proposed or developed on the parcel proposed for
development and shall be constructed of materials and colors
which reflect an integrated architectural vocabulary for the parcel
proposed for development; or
b. The design, character, location and/or materials of all freestanding
and attached signs proposed in a comprehensive sign program shall
be demonstrably more attractive than signs otherwise permitted on
the parcel proposed for development under the minimum signs
standards. All signs must be architecturally integrated into/with the
design of the building and/or site using similar and coordinated
design features, materials and colors, etc.
2. The height of all freestanding signs proposed through the comprehensive
sign program shall relate to the design of the sign and shall not exceed
fourteen feet in height, except in the D and T Districts, the height shall not
exceed six feet in height except for signs associated with publicly-owned
property and/or public projects which are architecturally and aesthetically
integrated into a fence and/or wall.
3. Lighting. Any lighting that is internal to the sign letters or graphic
elements (e.g., internally lit or back-lit, or that is indirect exterior lighting,
e.g., goose neck lighting) proposed as a part of a comprehensive sign
JaY�i66is�s_ia -24- Item # 6
Attachment number 2 \nPage 2:
program is automatically controlled so that the lighting is turned off at
midnight or when the business is closed, whichever is later.
4. Height, area, number and location of signs. The height, area, number and
location of signs permitted through the Comprehensive Sign Program shall
be determined by the Community Development Coordinator based on the
following criteria: overall size of site, relationship between the building
setback and sign location, frontage, access and visibility to the site,
intended traffic circulation pattern, hierarchy of signage, scale and use of
the project, consistency with Beach by Design, Clearwater powntown
Redevelopment Plan or any other applicable special area plan and
submittal of a master sign plan for the development parcel/project.
Additionally, the maximum permitted sign area shall be based on the
following formula when evaluated against the above criteria:
a. Attached signs—The maximum area permitted for attached
signage shall range from one percent up to a maximum of six
percent of the building facade to which the sign is to be attached.
In no event shall the size of an attached sign exceed one hundred
fifty square feet. For regional malls, the maximum size of any
attached sign that is otherwise allowed shall not exceed six percent
of the building facade facing the street, but in no case more than
three hundred square feet.
b. Freestanding signs—The maximum permitted area of all
freestanding signs on a site shall not exceed the range of sign area
permitted by the street frontage or building facade calculation
methods set forth in Section 1807.B. l.c.i. and ii.
5. Community character. The signage proposed in a comprehensive sign
program shall not have an adverse impact on the community character of
the City of Clearwater.
6. Property values. The signage proposed in a comprehensive sign program
will not have an adverse impact on the value of property in the immediate
vicinity of the parcel proposed for development.
7. Elimination of unattractive signage. The signage proposed in a
comprehensive sign program will result in the elimination of existing
unattractive signage and nonconforming signage and will result in an
improvement to the appearance of the parcel proposed for development in
comparison to signs otherwise permitted under the minimum sign
standards.
8. Special area or scenic corridor plan. The signage proposed in a
comprehensive sign program is consistent with any special area or scenic
corridor plan which the City of Clearwater has prepared and adopted for
JaY�i66is�s_ia -25- Item # 6
Attachment number 2 \nPage 2i
the area in which the parcel proposed for development is located.
Section 3-1809. - Severability.
A. Generally; severability where less speech results. If any part, section, subsection,
paragraph, subparagraph, sentence, phrase, clause, term, or word of this Division
18 is declared or held to be invalid or unconstitutional by any court of competent
jurisdiction, such declaration or holding shall not affect any other part, section,
subsection, paragraph, subparagraph, sentence, phrase, clause, term, or word of
this Division 18 or in Article 8(definitions and rules of construction) of this
Community Development Code, even if such severability would result in less
speech, whether by subj ecting previously exempt signs to this Community
Development Code's permitting requirements, or otherwise.
B. Severability of provisions pertaining to billboards and other prohibited signs and
sign-types. Without diminishing or limiting in any way the declaration of
severability set forth above or elsewhere in this Division 18, or in the Community
Development Code, or in any adopting ordinance, if any part, section, subsection,
paragraph, subparagraph, sentence, phrase, clause, term, or word of this division
or any other law is declared or held to be unconstitutional or invalid by any court
of competent jurisdiction, such declaration or holding shall not affect any other
part, section, subsection, paragraph, subparagraph, sentence, phrase, clause, term,
or word of this Division 18 or Article 8 of this Community Development Code
that pertains to prohibited signs, including specifically the prohibition on
billboards and those signs and sign-types prohibited and not allowed under
Section 3-1804 of this Article 3.
JaY�i66is�s_ia -26- Item # 6
CDB Meeting Date
Case Number:
Ordinance No.:
Agenda Item:
REQUEST:
Attachment number 3 \nPage 1
Julv 17, 2012
TA2012-04005
8343-12
F. 3.
CITY OF CLEARWATER
PLANNING AND DEVELOPMENT DEPARTMENT
STAFF REPORT
Amendments to the Community Development Code — Ordinance Number
8343-12
INITIATED BY: Planning and Development Department
BACKGROUND:
In 2009, the Clearwater Regional and Beach Chambers of Commerce established a Task Force of
the Clearwater Government Affairs Committee to create a forum to discuss issues and
ordinances that affect the two Chamber groups. The first undertaking of the Task Force was to
review the City's sign ordinance. Their approach was to work with the City on a topic-by-topic
basis and the first topic brought forward was sandwich board signs. On September 17, 2009
draft regulations allowing sandwich board signs were presented to City Council for its
consideration. No action was taken as Council directed the Task Force to identify all desired
amendments and present them at one time.
On April 15, 2010, the City Attorney's Office presented Ordinance No. 8158-10 to City Council
in response to an Order issued by the United States District Court for the Middle District of
Florida addressing constitutional issues in two areas of the City's sign code as a result of The
Complete An�ler, LLC, et al. v. The Citv of Clearwater, Florida, Case No. 8:09-cv-346-T-
27EAJ. Specifically, the Court found that, as applied, the distinction between "art work" and
"sign" which turns on whether a painting or other work is displayed in connection with a
commercial enterprise is an impermissible restriction on non-commercial speech. Additionally,
the Court's discussion of the exemption from permitting for "holiday decorations", combined
with the Eleventh Circuit's opinion in Solantic, LLC v. Citv of Neptune Beach, 410 F.3d 1250
(ll�' Cir. 2005), indicate that the current exemption could be construed by the Court as an
unconstitutional content-based provision. The City Attorney's office determined that certain
amendments to the Community Development were appropriate in order to comply with the
Court's Order and prevent further litigation regarding the issues.
City Council continued Ordinance No. 8158-10 to a date uncertain so the City to get input on the
ordinance. On May 3, 2010 Council authorized the City Attorney to hire Mr. William D.
Brinton, RogersTowers, P.A. as outside counsel to review the sign code and make
recommendations on any necessary amendments and to review proposed revisions by any
stakeholder groups.
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 1
Attachment number 3 \nPage 2
The Chamber Task Force, in concert with representatives of the sign industry, submitted
proposed revisions to the Clearwater sign code in the summer of 2010. The Planning and
Development Department met multiple times with Chamber and industry representatives and
developed a list of proposed amendments which were presented to City Council for discussion
on April 18, 2011. At that meeting some general agreement and direction was provided. When
the Mayor's Business Task Force was established in April 2011, Council requested that signage
be a topic of their discussion as well. Through that process, the Chamber and the Business Task
Force came to agreement on 17 recommendations for Council's consideration and on September
28, 2011 City Council directed staff and the Business Task Force Executive Committee to meet
and discuss the recommendations and determine areas of agreement and disagreement. Staff and
the Task Force Executive Committee met on October 20, 2011 to discuss the proposed
recommendations and on December 14, 2011 presented the final list to City Council. Direction
was provided at that meeting to prepare an ordinance that would address the issues of agreement
and to get input from the City's outside legal counsel on several topics for consideration.
ANALYSIS:
Proposed Ordinance No. 8343-12 repeals and replaces Article 3, Division 18 Signs of the
Clearwater Community Development Code in its entirety and includes amendments to Article 8,
Section 8-102, Definitions relating to signage. Amendments implement recommendations of the
Business Task Force/Chamber that City Council agreed to make, ones recommended by the
City's outside legal counsel and City Attorney's Office to address the order of The Complete
An er case and other constitutional issues, as well as some revisions recommended by the
Planning and Development Department. The proposed revisions strike a balance between sign
function, aesthetics, and pedestrian and vehicular safety and implement the general principles
and purposes of the City's sign regulations.
Accompanying the staff report is Ordinance No. 8343-12 and Exhibit 1 which is the proposed
new Division 18, Attachment 1, a strike-through and underlined version of Division 18
illustrating the changes proposed to the existing sign code, and Attachment 2 which lists the
Business Task Force recommendations, staff's responses and how and where those
recommendations are addressed in the ordinance.
Proposed Amendments Addressing the Business Task Force Recommendations
Amendments addressing the recommendations of the Business Task Force primarily focus on
providing additional permanent signage and greater sign area for businesses and are outlined
below.
• New Formulas for Attached and Freestandin� Si�n Area in Non-residential Zonin� District (see
Sections 3-1807.8.1, B.2 and B. 3, pages 17-24 of Attachment 1)
To provide greater sign area to the business community through the building permit process
and to incentivize quality designed signs, two minimum standard options for attached signs
are proposed to replace the current formulas that limit attached signage to a minimum of 20
square feet and to a maximum of 24 square feet. One proposed option would permit a 24
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
I[�'ii�:��
TA2012-04005 — Page 2
Attachment number 3 \nPage 3
square foot sign as of right regardless of building/lot size and sign type/design. The other
option would allow a sign area equal to three percent (3%) of the building fa�ade up to 36
square feet provided certain sign types of a higher quality of design are proposed such as
channel letters mounted directly on the building, illuminated capsule signs, contour cabinet
signs, etc. The proposed ordinance would also permit businesses located on corner or through
lots to erect an attached sign on each fa�ade fronting a right-of-way in compliance with the
above standards. Under the current code provisions, this additional sign would need to be
reviewed and approved through the Comprehensive Sign Program. Examples of sign types
allowed through the three percent (3%) minimum standard option follow.
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Certain sign types would not be permitted though the three percent (3%) minimum standard
option as they do not present a high quality/attractive appearance, including
square/rectangular cabinet signs, raceway signs, and back-lit awnings. Below are examples
of such signs.
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 3
R�vayS�
Attachment number 3 \nPage 4
R�rC abi�tSi�s
The same concept is also proposed for revising the formulas for freestanding signs in non-
residential zoning districts, including the Downtown (D) and Tourist (T) Districts. The
current formula allows one square foot per two linear feet of street frontage; one square foot
per 100 square feet of building facade facing the street; or 64 square feet (or 40 square feet in
D and T), whichever is less, with a minimum of 20 square feet. Proposed Ordinance No.
8343-12 creates two minimum standard options: the first allows one 24 square foot
freestanding sign per parcel of any design/sign type and the other allows one freestanding
sign up to three percent (3%) of the building fa�ade or one square foot of signage for every
three feet of linear lot frontage, whichever is less but not exceeding 36 square feet. In order
to be eligible for this greater sign area, the sign design has to be consistent with or
complement the architecture of the building by incorporating a distinctive design or
architectural element used on the building in the sign structure, along with defining materials,
textures and color, etc. Corner/through lots have the option of erecting one freestanding sign
or two signs based on the same formula plus an additional 15 square feet. In the Downtown
(D) and Tourist (T) Districts, the proposed ordinance also increases the height of monument
signs from four feet to six feet as of right. Under the provisions of the current code,
businesses must file a Comprehensive Sign Program to erect a six foot monument sign.
Below are examples of freestanding signs that would meet the design criteria established in
Ordinance 8343-12.
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Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
I[�'ii�:��
TA2012-04005 — Page 4
M a�n.AneztS�
Attachment number 3 \nPage 5
M a�n.AneztS�
The proposed amendments provide businesses owners with greater attached and freestanding
sign area as of right, greater sign height in the Downtown (D) and Tourist (T) Districts as of
right, and provide business owners with choices based on their needs, desired sign types and
budget. These amendments will likely reduce the smaller business owner's need to file a
Comprehensive Sign Program application, which will save the owner both time and money,
and still maintain the City's aesthetic goals. These amendments will also reduce the amount
of staff time spent processing Comprehensive Sign Program applications.
• Si�na�e Allowed in Addition to Primarv Attached and Freestandin� Si�n
Signs on Rear Facades (see Section 3-1807.B.3.d, page 23 ofAttachment 1)
In addition to the new minimum standard options outlined above, businesses that have rear
facades facing parking lots with rear public entrances or facades with entrances fronting
Clearwater Harbor or Mandalay Channel will be permitted to erect a 16 square foot sign in
the vicinity of the entrance provided the sign is not erected on a raceway or is not a
square/rectangular cabinet sign. Under the current ordinance, such additional signage could
only be allowed through a Comprehensive Sign Program application.
Graphic Elements (see Section 3-1805.F, page 7 ofAttachment 1)
Proposed Ordinance No. 8343-12 also provides businesses an opportunity to incorporate a
graphic element on an awning in addition to allowable attached signage provided the awning
is not back-lit and the graphic does not exceed 25% of the awning area or 16 square feet,
whichever is less. This provision is intended to allow businesses flexibility to provide an
attractive and interesting element to their building. In the event the business wants to include
both text and graphic element on the awning, it will be governed by the attached signs
provision. Below is an example that illustrates the intent of this provision even though the
graphic may exceed 25% of the surface area.
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 5
Attachment number 3 \nPage 6
Sidewalk Signs (see Section 3-1807. 4, pages 24 — 25 of Attachment 1)
The proposed ordinance allows sidewalk signs for retail and restaurant uses (excluding
accessory uses) throughout the city. Such signs can be 42 inches in height and 24 inches in
width (eight square feet) provided they are located within two feet of the building wall,
unless in the Cleveland Street Cafe District where a clear five foot path must be maintained
adjacent to the buildings. Certain design and construction standards are required to be met.
Signs must be constructed of durable wood/metal, have a frame that supports certain chalk
marker boards or professionally designed posters protected by a clear covering. Certain signs
are also prohibited such as plastic signs (unless a wind sign), white marker boards, signs with
changeable copy areas, etc. Staff is recommending that a permit be obtained on a yearly
basis to ensure that all signs meet the size and design criteria and that evidence of general
liability insurance is maintained for those signs located on the public right-of-way. Below are
some examples of the types of sidewalk signs that would be permitted and prohibited by the
ordinance.
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Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
I[�'ii�:��
TA2012-04005 — Page 6
Prohibited Sidewalk Signs
Attachment number 3 \nPage 7
The City has historically prohibited these types of signs due to the visual and physical clutter
they create and the Planning and Development Department does not support their use
throughout the city for those reasons. The Department is also concerned about the amount of
staff time it will take to administer, monitor and enforce the ordinance and believes when
enforcement actions take place, those who do not have a permit or have erected a sign that
does not meet the design criteria will view the City as business unfriendly. It should be
emphasized that this ordinance increases the amount of permanent signage a business can
have, as well as the amount of window sign area, which can be a place for temporary
messages like those typically displayed on sidewalks signs (see below). Furthermore,
attached menu signs are allowed by Division 18 and this ordinance increases the allowable
size from four square feet to six square feet.
• Greater Flexibilitv for Window Si�ns and Grand Openin� Si�ns (see Sections 3-1806.0 and
3-1806.D.1, pages 8 and 12 ofAttachment 1)
Ordinance No. 8343-12 includes revisions to the window sign provisions. Currently window
signs are restricted to eight square feet on any window area provided the total area of all
signs does not exceed 25% of the window area and no more than 24 square feet. This is
complicated to administer, limiting for businesses and cumbersome to enforce. The proposed
amendment would allow 25% of the total window area fronting a right-of-way to be used for
signage provided the total area of all signs on the window does not exceed 50 square feet.
Another substantive change proposed to the sign code increases the size of temporary grand
opening signs from 12 square feet to 24 square feet in order to provide more visibility to new
businesses.
• Removal of Discontinued Si�ns (see Sections 3-1804.D and 8-102 — definition of sign,
discontinued, page 4 of Attachment 1 and page2 62 - 63 of Ordinance)
To be consistent with current practices, Ordinance No. 8343-12 increases the amount of time
that must lapse before a nonconforming sign has to be removed. Currently the Code requires
removal of such signs 30 days after a business closes or license expires. Staff has never
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 7
Attachment number 3 \nPage 8
enforced in that amount of time as it is not reasonable. The proposed ordinance deletes the
definition and provision for abandoned signs and replaces it with discontinued signs and
increases the amount of time a business must be closed to 180 days before requiring its sign
to be removed. This is the same timeframe established in Community Development Code
Section 6-103 for determining when a nonconforming use has been discounted and lost its
right to be reestablished.
• Non-substantive Amendments (see Sections 3-1804.P, 3-1806.A and I, pages S, 8, and 10 of
Attachment 1)
The Business Task Force identified several non-substantive revisions which have been
included in Ordinance No. 8343-12 and address prohibited moving/revolving signs, the
orientation of freestanding menu signs at drive-throughs, and the size of address signs for
non-residential uses.
• Topics Identified For Additional Input from the Citv's Outside Le�al Counsel (see Section 8-
102, page 66 of Ordinance)
The Planning and Development and Legal Departments consulted with the City's outside
legal counsel on several issues as directed including signs on umbrellas, human signs and
vehicle signs. With regard to signs on umbrellas there are concerns about the impacts such
amendment could have if a content-based constitutional challenge was made so staff is not
recommending an allowance for such signs. Also no amendments are proposed to the human
sign provisions at this time. There may be options outside of the land development
regulations to better address the issue. Vehicle signs are currently prohibited by the Code,
however, a new definition is proposed to replace the current one to better articulate what
constitutes a vehicle sign to aid in enforcement efforts. The new definition specifies that the
sign area on the vehicle must exceed 10 square feet. It also requires that the vehicle not be
regularly used for business and be visible from a street right-of-way within 100 feet of the
vehicle and be parked for more than five consecutive hours within 100 feet from the right-of-
way.
Amendments Proposed by Staff/Outside Legal Counsel
To better position the city with regard to First Amendment issues and to address some desired
changes by the Planning and Development Department, Ordinance No. 8343-12 contains quite a
few amendments in addition to those recommended by the Business Task Force and are
summarized below.
• Section 3-1803 — Exempt Si�ns (page 3 ofAttachment 1)
As recommended by the City's outside legal counsel, a new section is proposed to Division
18 which clarifies that certain types of signs are not regulated. These include traffic control
signs, those not visible from a right-of-way or navigable body of water, signs on cars, as well
as statutory signs.
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 8
Attachment number 3 \nPage 9
• Section 3-1804 — Prohibited Signs (pages 4— 6 ofAttachment 1)
Two substantive revisions are proposed to the prohibited section of the Code. While
Division 18 does not explicitly state billboards are prohibited, height, area and number
limitations preclude the use of such signs. Staff is recommending it appropriate to further
clarify the City's intent by adding billboards to the prohibited sign section of the Code.
Because electronic changeable message signs are distracting and serve to degrade community
aesthetics, they are inconsistent with the general principles and purposes of Division 18.
Current Code provisions could be clearer with regard to these signs; therefore electronic
changeable messages are proposed to be prohibited except in limited circumstances.
Proposed Ordinance No. 8343-12 clarifies they may be incorporated into menu signs
provided the message doesn't change more frequently than once every three hours (to
accommodate changes in menu items e.g., breakfast, lunch and dinner) and they may
continue to be used on existing and legally nonconforming message signs which include
messages which change no more frequently than once every six hours and on signs that only
display time and temperature which changes once every 15 seconds.
• Section 3-1805- General Standards (pages 6- 8 ofAttachment 1)
To be consistent with the general prohibition on electronic changeable message signs,
proposed Ordinance No. 8343-12 eliminates Section 3-1805.F which currently allows time
and temperature signs. This deletion should not negatively impact the public as such signs
are somewhat obsolete since the majority of cars and cell phones provide this information.
Additionally a new section regarding the substitution of noncommercial speech for
commercial speech was added by the City's outside legal counsel. The provision allows any
sign that contains a commercial message to be changed by the owner to a noncommercial
message provided the sign does not violate any sign regulations related to prohibited
signs/sign types, and provided that the manner or frequency of the changes does not violate
restrictions on electronic/illuminated signs and provided the sign being changed is in
compliance with all applicable dimensional criteria. This provision further strengthens the
City's intent of protecting noncommercial speech.
• Section 3-1806 — Si�ns Permitted Without a Permit (pages 8— IS ofAttachment 1)
Many revisions are proposed to Section 3-1806 and most have been recommended by the
City's outside legal counsel to strengthen the constitutionality of the Code. Amendments are
proposed to bring more consistency to the sizes allowed for various signs allowed without a
permit and to establish maximum sign heights for many temporary signs where the Code
currently does not provide one.
In response to issues raised in The Complete Angler case, artwork/architectural detail and
holiday decorations are being removed from the sign code as they are not signage.
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 9
Attachment number 3 \nPage 1i
Current provisions regulating temporary yard sign for political candidates/issues and a
temporary sign for no stated specific purpose are being replaced with free expression signs
and temporary election signs. Both signs are proposed to be three square feet in area on
residential properties and 18 square feet on nonresidential property. Current code provisions
allow six square feet and 32 square feet respectively. The amendment revises those to better
reflect what is typically used within the community. Both types of signs can be erected for
any duration provided the temporary election sign is removed within seven days after the
election to which the sign pertains. Every property in the City will be permitted one free
expression sign and one election sign per candidate/issue no more than three square feet in
area and four feet in height on properties occupied by single family dwellings, duplexes and
townhouses units and six feet in height on all other property (see Section 3-1806.8, C and N.)
Amendments are proposed to the temporary construction sign regulations that increase the
amount of construction signage allowed for a multi-family use. A total of 32 square feet is
proposed consistent which is the amount allowed for nonresidential uses. A similar change is
proposed for temporary real estate signs. Multi-family properties are limited to a six square
foot real estate sign and the proposal increases it to 32 square feet to be consistent with the
nonresidential provisions. (see Sections 3-1806.F andll�.
There has been confusion about how to interpret Section 3-1806.G which allows one or three
flags on a property and Section 3-1805.D which states a flag can be used as a permitted
freestanding or attached sign and if used has to be considered a sign for the purposes of
allowable sign area. In attempt to eliminate any confusion, a sentence is being added to
Section 3-1806.G that states the area of the flag in this instance (one — three flags) is not
included when determining sign area.
Staff has also included an increase in the size of drive-through menu signs set forth in
Section 3-1806.I from 16 to 24 square feet as menu signs are typically larger than 16 square
feet.
Sign regulations for marinas have been consolidated into one subsection and a new provision
has been added to allow a marina to erect directional signs. In particular this will assist the
Clearwater Beach Marina in providing the public better information regarding the location of
different activities/businesses located throughout the marina. The ordinance also proposes
increases to the allowable size of signs at the individual charter/commercial vessel slips from
four square feet to six square feet in size (see Section 3-1806.L).
Lastly adopt-a-park signs currently addressed in Section 3-1807.A.4 are being moved to
Section 3-1806.W and a new sign type is being added that allows the City to erect signs that
recognize funding sources (e.g., grants for various public amenities/improvements).
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 10
Attachment number 3 \nPage 1
• Section 3-1807 - Permitted Si n� s Requirin� Development Review (see pages 16, 17, 19, 22,
23, 26, and 27 ofAttachment 1)
In addition to the amendments supported by the Business Task Force, staff is recommending
some amendments to bring internal consistency to the section, to address some specific
requirements of the Cleanvater powntown Redevelopment Plan and to provide more
flexibility along U. S 19.
Currently Section 3-1807.A.3 provides for signs for schools and parks located in residential
zoning districts. Since schools and parks are also allowed in nonresidential districts the
existing section is being deleted and a new section is being established (Section 3-1807.C) to
regulate such signs. Staff is also proposing to increase the allowable height from five feet to
six feet to provide more design flexibility but still ensure a scale that is compatible in a
residential setting. Additionally there are sign allowances for resident equivalent uses such
as assisted living facilities, large residential group homes, nursing homes and congregate
facilities as the Code currently does not provide for such signage. One 24 square foot sign
six feet in height is proposed (see Section 3-1807.A.3).
In response to concerns articulated about recent construction changes on U. S. 19 and
decreased visibility as a result of those improvements, the Planning and Development
Department is proposing to revise Section 3-1807.B.1.i. The current provision allows sign
height to be measured at overpasses from the crown of the roadway. Staff is proposing to
revise this section to allow freestanding sign height to be measured from the top of the barrier
wall on the elevated roadway measured at its highest point adjacent to the sign location. The
Florida Department of Transportation is also adding barrier walls along the frontage roads
and in the centerline of U.S. 19 which will further impact business visibility. To mitigate the
impacts of these walls, Staff is recommending a provision be added that allows sign height to
be measured from the top of the wall adjacent to the property along the frontage road or
within the center of the right-of-way, whichever is higher.
In light of the fact the Cleanvater powntown Redevelopment Plan design guidelines have
some specific requirements regarding signage, Staff believes it is appropriate to incorporate
those standards into the Community Development Code to better inform the public of all
requirements that may impact a sign proposal in the Downtown area. Section 3-1807.B.2.g
has been added and specifies that only properties within the Downtown that have a building
setback of 20 feet or more are allowed to erect a monument sign and that manual changeable
copy area is restricted to 25% of any sign face area.
Due to the unique needs and characteristic of large entertainment facilities, Section 3-
1807.B.6 is being amended to clarify that electronic changeable message signs may be
erected by facilities located on publicly owned property that exceed 35 acres in area and
have 2000 seats provided such sign complies with existing criteria for changeable copy signs
erected on publicly owned property. Additionally, a new subsection is being added to
clearly recognize that that all signs may include an area for manually changeable copy
provided the sign meets all applicable area and design criteria.
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 11
Attachment number 3 \nPage 1;
• Section 3-1808 — Comprehensive Si�n Pro r� am (see pages 27— 29 ofAttachment 1)
Several substantive revisions are proposed to the Comprehensive Sign Program. Section 3-
1808.B.1 is revised to reflect that electronic changeable message signs, cabinet signs and
signs on raceway are not allowed sign types through the Comprehensive Sign Program. The
purpose of this amendment is to clearly articulate signs types which do not meet the "higher
quality of design" standards required for program thereby providing better direction for those
filing a Comprehensive Sign Program application. Section 3-1808.C.2 is also being
amended to allow for the potential of signs integrated into fences or walls that exceed six feet
in height on publicly owned property such as the library, City Hall, Coachman Park, etc. By
definition, signs placed on wall/fences are considered to be freestanding signs and in the
Downtown (D) and the Tourist (T) Districts such signs are limited to a maximum height of
six feet. Fences are an appropriate means of defining a public space in an attractive and
unique manner and providing for the possibility of signs integrated into such fences is an
appropriate use of the Comprehensive Sign Program.
Lastly Section 3-1807.C.4.a includes a new provision establishing a maximum sign area for
attached signs approved through the Comprehensive Sign Program. The current formula
allows signs up to 6% of a building fa�ade on which the sign is attached. When applied to
structures with multiple stories the potential amount of signage is great; therefore Staff is
proposing to establish a maximum of 150 square feet unless at a regional mall where 300
square feet would be appropriate. These amounts were arrived at through a review of
existing approved CSPs for larger projects.
• Section 3-1809 - Severabilitv (see pages 29 — 30 ofAttachment 1)
To better assist in upholding and sustaining as much of the City's sign ordinance as possible,
a new section entitled Severability is proposed. While there is a severability provision in
Section 1-107 of the Community Development Code, outside legal counsel is recommending
one be specifically added to Division 18 to ensure severability provisions apply to the
maximum extent possible.
• Section 8-102 — Definitions (see pa�es 62 - 67 of�Ordinance�
Ordinance No. 8343-12 includes a number of additions and deletions to the definition section
of the Community Development Code to fully implement revisions proposed to Article 3,
Division 18 Signs. In order to address The Complete An�ler order, a revised definition of
artwork is proposed and a definition for holiday decoration has been added. The definition of
sign is also amended to specifically indicate a sign does not include artwork or
holiday/seasonal decorations (see page 61 of Ordinance).
Definitions are also proposed for graphic element and other types of signage such as cabinet
sign, raceway sign, garage-yard sale sign, machinery or equipment sign, construction sign,
safety sign, statutory signs, and traffic control device sign. Temporary sign is proposed to be
deleted and replaced with election sign and free expression sign, which is defined as a sign
that provides information on matters of public policy or concern or any other lawful
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
Item # 6
TA2012-04005 — Page 12
Attachment number 3 \nPage 1;
noncommercial speech. A new expanded definition of construction sign is proposed to
clarify the purpose of such signs. Abandoned sign is proposed to be eliminated and
discontinued sign added which is a sign that advertises a product/service no longer available,
a business no longer licensed, which is blank or advertises a business no longer doing
business for a period of 180 days (implementing one of the Business Task Force
recommendations). A definition of sidewalk sign is replacing the sandwich board sign
definition and is broader in scope to reflect the increased design options for signs made to be
placed upon sidewalks.
CRITERIA FOR TEXT AMENDMENTS:
Section 4-601, CDC, sets forth the procedures and criteria for reviewing text amendments. All
text amendments must comply with the following:
1. The proposed amendment is consistent with and furthers the goals, policies and
objectives of the Comprehensive Plan.
A review of the Clearwater Comprehensive Plan identified the following Goals, Objectives
and Policies which will be furthered by the proposed Code amendments:
Goal A.3 The City of Clearwater shall ensure that all development or redevelopment
initiatives meet the safety, environmental, and aesthetic needs of the City
through consistent implementation of the Community Development Code
The general principles and purposes of Division 18 recognize that safety
and community appearance are of paramount interest to the City of
Cleanvater and all regulations contained in Ordinance No 8343-12
implement those purposes and principles. Appropriate sign regulations
are critical in creating a safe and attractive environment. New formulas
for attached and freestanding signs are reasonable and provide options
that incentivize the use of quality and attractive signs. Due to safety and
aesthetic concerns, the prohibited section of the code is being amended to
clarify that certain signs, including billboards and electronic message
signs and billboards do not meet the safety and aesthetics needs of the
City. The Comprehensive Sign Progr�am, which is a design based
progr�am, is being further strengthened by prohibiting the use of certain
sign types that have been determined to not meet the higher quality of
design standards. And the ordinance is providing for the use of gr�aphic
elements on awnings in addition to allowable sign area due to the
aesthetic benefits such gr�aphics can provide.
Objective A.3.1 All signage within the City of Clearwater shall be consistent with the
Clearwater sign code, as found within the Community Development Code,
and all proposed signs shall be evaluated to determine their effectiveness
in reducing visual clutter and in enhancing the safety and attractiveness of
the streetscape.
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
I[�'ii�:��
TA2012-04005 — Page 13
Attachment number 3 \nPage 1�
Proposed Ordinance No. 8343-12 includes amendments which balance
business need to have effective signage with the City's need to have a safe
and attractive environment. Allowable sign area is proposed to be
increased in a reasonable manner to aid business identification. Two
minimum standard options for determining allowable sign area are being
established and one allows gr�eater sign area but requires attractive and
quality designed signs that will have a positive impact on the visual
environment thus furthering the City's goal of maintaining an attractive
visual and business environment. Prohibiting billboards, signs that move,
revolve, rotate, etc., and other distracting signs, including electronic
changeable message signs, in conjunction with reasonable limits on sign
area, height and location will gr�eatly aid in minimizing and preventing
visual clutter, enhancing safety and maintaining an attractive community.
Policy A.3.1.1 Commercial signs in Clearwater shall be restricted to discourage the
proliferation of visual clutter, promote community aesthetics, provide for
highway safety, and to allow the identification of business locations.
Proposed Ordinance No. 8343-12 establishes reasonable sign area
parameters and limits such area to one permanent attached sign and one
freestanding sign, unless located on a corner or through lot. By limiting
the number of such signs to one, the regulations gr�eatly discourage visual
clutter. Having design based approvals like the new three percent
minimum standard option and the Comprehensive Sign Progr�am, gr�eatly
promotes community aesthetics and provides businesses with gr�eater sign
area to better identify their business location.
Policy A.3.1.2 Proliferation of billboards along maj or collector and arterial streets shall
be prevented as is currently provided.
While the current Division 18 precludes the use of billboards through its
sign area, number, and height regulations, Ordinance No. 8343-12
directly implements this policy by adding billboards to the Prohibited
Signs section of the sign ordinance (Section 3-1804).
Policy A.3.1.3 Sign identification of City parks and buildings shall be used as a positive
example of aesthetic and legible site identification.
The proposed ordinance establishes new regulations for freestanding sign
at parks in any zoning district whereas the current Code only provides for
them in residential zoning districts. The ordinance also increases the
allowable sign height to provide more design options which will enhance
the appearance and legibility of such signs.
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
I[�'ii�:��
TA2012-04005 — Page 14
Attachment number 3 \nPage 1;
2. The proposed amendment furthers the purposes of the Community Development Code
and other City ordinances and actions designed to implement the Plan.
The proposed text amendments will further the purposes of the CDC in that it will be
consistent with the following purposes set forth in Section 1-103.
■ It is the purpose of this Development Code to implement the Comprehensive Plan of the
city; to promote the health, safety, general welfare and quality of life in the city; to guide
the orderly growth and development of the city; to establish rules of procedure for land
development approvals; to enhance the character of the city and the preservation of
neighborhoods; and to enhance the quality of life of all residents and property owners of
the city (Section 1-103.A., CDC).
■ It is the further purpose of this Development Code to make beautification of the city a
matter of the highest priority and to require that existing and future uses and structures in
the city are attractive and well-maintained to the maximum extent permitted by law.
(Section 1-103.D, CDC).
■ Protect the character and the social and economic stability of all parts of the city through
the establishment of reasonable standards which encourage the orderly and beneficial
development of land within the city (Section 1-103.E.2, CDC).
■ Preserve the natural resources and aesthetic character of the community for both the
resident and tourist population consistent with the city's economic underpinnings.
(Section 1-103.E.5, CDC).
■ Coordinate the provisions of this Development code with corollary provisions related to
parking fences and walls, signs, minimum habitable area and like supplementary
requirements designed to establish an integrated and complete regulatory framework for
the use of land and water within the city (Section 1-103.E.12, CDC).
The amendments proposed in Ordinance No. 8343-12 will further the above referenced
purposes by implementing the Comprehensive Plan policies related to signage,
establishing a regulatory framework that limits the heights, size, number and setback of
signs in a manner that promotes vehicular and pedestrian safety, reduces clutter which
enhances community character and creates an attractive built environment which
contributes to the economic stability of the City.
SUMMARY AND RECOMMENDATION:
The proposed amendments to the Community Development Code are consistent with and will
further the goals of the Clearwater Comprehensive Plan and the purposes of the Community
Development Code, except the provision for sidewalk signs. Based upon the above, the Planning
and Development Department recommends APPROVAL of Ordinance No. 8343-12 which
amends the Community Development Code with the exception of the sidewalk sign provisions.
Alternatively, the Planning and Development Department recommends revising the ordinance to
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
I[�'ii�:��
TA2012-04005 — Page 15
Attachment number 3 \nPage 1i
allow sidewalk signs only in traditional urban corridors where businesses do not have space to
have freestanding signs and to limit the visual impact of such signs on the community.
Prepared by Planning & Development Dept. Staff:
Gina L. Clayton, Assistant Planning &
Development Director
Attachments:
Ordinance No. 8343-12
Exhibit 1 to Ordinance No. 8343-12
Attachment 1— Strikethrough/Underlined Version of Division 18
Attachment 2— Business Task Force Recommendations and Staff Responses
Memo To Council
Attachment 3— Photographs of Certain Temporary Signs
Community Development Board — July 17, 2012/Revised for City Council Aug. 2, 2012
I[�'ii�:��
TA2012-04005 — Page 16
Attachment number 4 \nPage 1
�� ��
��11�:��
Attachment number 4 \nPage 2
DIVISION 18. - SIGNS
Section 3-1801. - General principles.
Section 3-1802. - Purpose.
Section 3-1803. - Exembt si�ns.
Section 3-180�4. - Prohibited signs.
Section 3-18045. - General standards.
Section 3-180�6. - Signs permitted without a permit.
Section 3-180g7. - Permitted signs requiring development review.
Section 3-180�8. - Comprehensive sign program.
Section 3-1809. - Severabilitv.
Section 3-1801. - General principles.
The re�ulation of si�ns as brovided herein is based ubon their function_ and is not
based upon the content of the messa�e contained on anv such si�n. The Florida
Constitution brovides that it is the bolicv of the state to conserve and brotect its scenic
beautv. and the re�ulation of si�na�e for purposes of aesthetics directiv serves that policv.
The city is a resort community on the west coast of the state with more than five miles of
beaches on the Gulf of Mexico. This city has an economic base which relies heavily on
tourism. In order to preserve the city as a desirable community in which to live, vacation
and do business, a pleasing, visually attractive urban environment is of foremost
importance. The regulation of signs within the city is a highly contributive means by
which to achieve this desired end. These sign regulations are prepared with the intent of
enhancing the urban environment and promoting the continued well-being of the city. The
enhancement of the visual environment is critical to a communitv's ima�e and its
continued bresence as a tourist destination_ and the si�n control brincibles set forth herein
create a sense of character and ambiance that distin�uishes the citv as one with a
commitment to maintainin� and imbrovin� an attractive environment.
Section 3-1802. - Purpose.
It is the purpose of this division to promote the public health, safety and general
welfare through a comprehensive system of reasonable, consistent and nondiscriminatory
sign standards and requirements. These sign regulations are intended to:
A. Enable the identification of places of residence and business.
B. Allow for the communication of information necessary for the conduct of
commerce.
C. Lessen hazardous situations, confusion and visual clutter caused by proliferation,
improper placement, illumination, animation and excessive height, area and bulk
of signs which compete for the attention of pedestrian and vehicular traffic.
JaY�i6�sas6_i -2- Item # 6
Attachment number 4 \nPage 3
D. Enhance the attractiveness and economic well-being of the city as a place to live,
vacation and conduct business.
E. Protect the public from the dangers of unsafe signs.
F. Permit signs that are compatible with their surroundings and aid orientation, and
preclude placement of signs in a manner that conceals or obstructs adjacent land
uses or signs.
G. Encourage signs that are appropriate to the zoning district in which they are
located and consistent with the category of use to which they pertain.
H. Curtail the size and number of signs and sign messages to the minimum
reasonably necessary to identify a residential or business location and the nature
of any such business.
I. Establish sign size in relationship to the scale of the lot and building on which the
sign is to be placed or to which it pertains.
J. Preclude signs from conflicting with the principal permitted use of the site or
adj oining sites.
K. Regulate signs in a manner so as to not interfere with, obstruct vision of or
distract motorists, bicyclists or pedestrians.
L. Require signs to be constructed, installed and maintained in a safe and satisfactory
manner.
M. Preserve and enhance the natural and scenic characteristics of this waterfront
resort community.
N. Imblement the Citv's combrehensive blan and comblv with the minimum
reauirements established bv state law that reauires the re�ulation of si�na�e.
Section 3-1803. - Exembt si�ns.
The followin� si�ns are exempt from re�ulation under this Division 18:
A. A si�n. other than a window si�n. located entirelv inside the bremises of a
building or enclosed sbace.
B. A si�n on a car, other than a prohibited vehicle si�n or si�ns.
C. A statutorv sign.
D. A traffic control device si�n.
E. Anv si�n not visible from a bublic street_ sidewalk or ri�ht-of-wav or from a
navi�able waterwav or bodv of water: except that the fore�oin� does not exempt a
JaY�i6�sas6_i -3- Item # 6
Attachment number 4 \nPage 4
si�n for a commercial use that is visible from an abuttin� residential use.
Section 3-1804�&3. - Prohibited signs.
The following types of signs are prohibited:
. , .
.
.
.�.�: -
��es�ag�
A.� Balloons, cold air inflatables, streamers, and pennants, except as allowed on
bublic brobertv in �°��� � 4� Section 3-1806.R.
B.� Bench signs, other than the identification of the transit company or its route
schedule.
C. Billboards.
D. Discontinued si�ns. Discontinued si�ns and/or si�n structures which are
determined to be nonconformin� with the brovisions of this Division 18 shall be
reauired to be removed bv the brobertv owner after receibt of notification. or
refusal to accebt deliverv of notification bvi certified mail_ that such removal is
reauired.
E.� > >
„,a �;.,,o „,a � • �,• ��,o
rir2�?" c2�1�p2�ir�lii s%�-H�T6�??�ixrC�i�ii°c$;�ug�C�iicirg°c�- Lirvic
. Electronic chan�eable messa�e si�ns unless
otherwise allowed herein (e.�.. �asoline brice si�nsl. with the followin�
excebtions:
L Menu si�ns that chan�e no more freauentiv than once everv three hours
and that are not otherwise brohibited.
2. Existin� and le�allv nonconformin� messa�e si�ns:
a. General messages which change no more freauentiv than once
everv six hours, includin� onsite �asoline brice si�ns that meet the
reauirements of this Division 18: or
b. Si�ns which onlv disblav time and/or temberature which chan�e no
more freauentiv than once everv fifteen seconds.
F.� Menu signs on which the message changes more rapidly than once every three
hours.
JaY�i6�sas6_i -4- Item # 6
Attachment number 4 \nPage 5
G.� Pavement markings, except ^�����' *r���� ��„*r�' m�r'��„�� �„�' street addresses.
H.� Portable signs.
I.� Roof and above roof signs.
J.� Sidewalk C�r�'T-���'�'���r�' signs, except as provided �„ co,.�;,,,, �, Qnc v herein.
K.� Signs attached to or painted on piers or seawalls, other than official regulatory or
warning signs.
L.� Signs in or upon any river, bay, lake, or other body of water.
M.� Signs located on publicly-owned land or easements or inside street rights-of-way,
except (a) as allowed in Section 3-1806.5., (b) signs on
transit shelters erected pursuant to Section 3-2203 and permitted pursuant to
Section 3-1807.B.5.1, (c) sidewalk ����'�T���'�'���r�' signs to
the extent permitted in *�°�n�e�nQt���e��Qt�e� �, 4nc ��»
Section 3-1806.U. or Section 3-1807.B.4.,(d) as allowed in
Section 3-1807.A., and (e) as allowed in co,.�;,,,, �, Qnc � Section 3-1806.V. and
3-1806.W. Prohibited signs shall include but shall not be limited to handbills,
posters, advertisements, or notices that are attached in any way upon lampposts,
telephone poles, utility poles, bridges, and sidewalks.
N.� Signs that emit sound, vapor, smoke, odor, particles, or gaseous matter.
O.� Signs that have unshielded illuminating devices or which reflect lighting onto
public rights-of-way thereby creating a potential traffic or pedestrian hazard.
P.a Signs that move, revolve, twirl, rotate, flash, scintillate_ blink flutter_ or abbear to
displav motion in anv wav whatsoever. including animated signs, multi-prism
signs, tri-vision signs, floodlights and beacon lights �except when beacon li�uhts
are required by the Federal Aviation Agency or other governmental agency for a
bublic buroose involvin� bublic safetvl_ unless otherwise exbresslv allowed bv
another brovision within this Division 18.
(�.g Signs that obstruct, conceal, hide, or otherwise obscure from view any ��
t�a���ge�e�e��g�, °��r�', �r �'°����° traffic control device si�n or official
traffic si�nal.
R.� Signs that present a potential traffic or pedestrian hazard, including signs which
obstruct visibility.
S.� Signs attached to or placed on any tree or other vegetation.
T.� Signs carried, waved or otherwise displayed by persons either on public rights-of-
way or in a manner visible from public rights-of-way. This provision is directed
toward such displays intended to draw attention for a commercial purpose, and is
JaY�i6�sas6_i -5- Item # 6
Attachment number 4 \nPage 6
not intended to limit the display of placards, banners, flags or other signage by
persons participating in demonstrations, political rallies and similar events.
U.� Snipe signs.
V.i� Three-dimensional obj ects that are used as signs.
o , c o ,,,a�
W. Vehicle signs, and portable trailer signs.
X. Any permanent sign that is not specifically described or enumerated as permitted
within the specific zoning district classifications in this Communitv Development
Code.
Section 3-1805�94. - General standards.
A. Setback. No sign shall be located within five feet of a property line of a parcel
proposed for development.
B. Neon signs and lighting. Neon signs and lighting shall be permitted as
freestanding and attached signage as provided in this Division 18 �e�. When
neon lighting is utilized to emphasize the architectural features of a building, such
as when used to outline doorways, windows, facades, or architectural detailing or
when used to accentuate site landscaping, it shall not be regarded as signage. In
addition, neon lighting used as freestanding designs or murals or as attached
murals or designs unrelated to the architectural features of the building to which
the lighting is attached shall be permitted, but shall be counted toward the
allowable area of the property's or occupancy's freestanding or attached signage,
as applicable.
C. Illuminated signs.
1. The light from any illuminated sign shall be shaded, shielded, or directed
away from adj oining street rights-of-way and properties.
2. No sign shall have blinking flashing, or fluttering lights or other
illumination devices which have a changing light intensity, brightness,
color, or direction or as otherwise brohibited bv Section 3-1804.
3. No colored lights shall be used at any location or in any manner so as to be
confused with or construed as traffio-control devices.
4. Neither the direct nor the reflected light from primary light sources shall
create a traffic hazard to operators of motor vehicles on public
thoroughfares.
JaY�i6�sas6_i -6- Item # 6
Attachment number 4 \nPage 7
5. The light which illuminates a sign shall be shaded, shielded, or directed so
that no structure, including sign supports or awnings, are illuminated by
such lighting.
D. Banners and fZags. A banner or flag may be used as a permitted freestanding or
attached sign and, if so used, the area of the banner or flag shall be included in,
and limited by, the computation of allowable area for freestanding or attached
signs on the property.
E. Gasoline price signs. Gasoline price display signs shall be allowed in all non-
residential districts except where specifically prohibited. Gasoline price display
signs shall be placed in the vicinity of the pump islands and shall not extend
above any pump island canopy or they shall be attached to the primary
freestanding sign for the property. If attached to the freestanding sign, the area of
the gasoline price display sign shall be counted toward the allowable area for the
freestanding sign. A�asoline brice disblav si�n mav be chan�ed manuallv or
electronicallv.
F. Awnin�s. Awnin�s mav be allowed a�raphic element in addition to the permitted
attached sign area brovided such grabhic does not exceed 25% of the awning
surface area on which the �rabhic is blaced or sixteen sauare feet. whichever is
less. If a grabhic element is blaced on an awning valance_ such grabhic element
shall be limited to 25% of the valance surface. If text and a�raphic element are
robosed on an awnin�_ such text and �rabhic element shall be �overned bv the
attached si�ns provisions set forth in Section 3-1807.B.3. This provision does not
a blv to back-lit awnin�s.
�r�!�rr_�s:r.�Ee�r
.- -- - - -- -- - - --- -- ----- - -- -- -- ---
���
G. Building and electrical code compliance. All signs shall comply with applicable
building and electrical code requirements.
H. No limitation based on message content. Notwithstanding any other provision of
this Communitv Develobment Code, no sign shall be subject to any limitation
based on the content of the message contained on such sign.
I. Substitution of noncommercial speech for commercial speech. Notwithstandin�
anvthin� contained in this Communitv Development Code to the contrarv. anv
si�n erected bursuant to the brovisions of this Division 18 or this Communitv
Development Code with a commercial messa�e mav. at the option of the owner.
contain a noncommercial message. The noncommercial message mav occubv the
entire si�n face or anv bortion thereof. The si�n face mav be chan�ed from a
commercial message to a noncommercial message_ or from one noncommercial
JaY�i6�sas6_i -7- Item # 6
Attachment number 4 \nPage 8
messa�e to another_ brovided that the si�n is not a brohibited si�n or si�n-tvbe
rovided that the manner or freauencv of the chan�e does not violate restrictions
on electronic or illuminated si�ns, and provided that the size, hei�ht, setback and
other dimensional criteria contained in this Division 18 and the Communitv
Develobment Code have been satisfied.
Section 3-1806��. - Signs permitted without a permit.
The following signs may be developed without development review pursuant to Article 4
of this Communitv Develobment Code �'°��°'��m°�* ���'°:
A. One address sign of no more than two square feet of total sign face area for each
parcel of land used for residential purposes and no more than one sauare foot for
each number contained in the brobertv address *'�r°° ��„�r° �°* ��*�*�' �;�� ���°
�ea for each parcel of land used for non-residential � purposes. The
square footage for the address sign shall be allowed in addition to the total square
signage footage allowed in ���+;�� �, 4�ti Section 3-1807.
. .
B. Free exbression signs. For each barcel_ one free exbression sign mav be disblaved.
A free exbression si�n mav be disblaved as an attached si�n or as a freestandin�
si�n. A free exbression si�n shall not exceed three sauare feet of total si�n face
area. If a free expression is displaved as a freestandin� si�n. the si�n shall not
exceed four feet in hei�ht if located on a barcel of land desi�nated or used for
sin�le familv dwellin�s. duplexes and townhouse units or six feet in hei�ht if
located on anv other barcel. The free exbression si�n is in addition to anv si�n
disblavin� a noncommercial messa�e in lieu of a commercial or other
noncommercial messa�e bursuant to Section 3-1805.I.
C. Temporarv election si�ns. For each parceL one election si�n for each candidate
and each issue mav be disblaved. An election sign mav be disblaved as an
attached si�n or as a freestandin� si�n. On parcels that are in residential use, the
election si�n shall not exceed three sauare feet of total si�n face area: and_ if the
election si�n is displaved as a freestandin� si�n on the parceL the election si�n
shall not exceed four feet in hei�ht. On barcels that are in nonresidential use_ the
election si�n shall not exceed ei�hteen sauare feet of total si�n face area: and, if
the election si�n is disblaved as a freestandin� si�n on the barcel_ the election si�n
shall not exceed six feet in hei�ht. An election si�n shall be removed within seven
calendar davs followin� the election to which it bertains.
D. �. Temporary �rand obenin� and sbecial event signs.
1. One temporary grand opening sign shall be permitted for thirtv �8 days
after the issuance of an occupational license for any new business, new
owner of an existing business, or business name change. Such sign shall
not exceed twentv-four � square feet in total sign face area or such sign
JaY�i6�sas6_i -8- Item # 6
Attachment number 4 \nPage 9
may be a temporary covering such as a toaster cover, sign boot, or sign
sock, which covers an existing permitted attached or freestanding sign.
2. Other temporary special event and/or public purpose signs of a temporary
nature shall be approved by the community development coordinator if the
signs meet the following criteria: (a) the signs are temporary signs for a
limited time and frequency, (b) the signs are for a special event or a public
purpose of a temporary nature, (c) the signs do not exceed the maximum
height and size requirements for freestanding signs under this Communitv
Develobment Code �e—sec�e, (d) the display of temporary signs for a
special event shall not begin any earlier than two calendar days before the
event and shall be removed within one business day after the event, and
(e) the signs, if temporary for a limited time and frequency, will meet the
following purposes of Division 18 ��, to wit: (1) the signs will not
conceal or obstruct adjacent land uses or signs [�°�*;�� �, 4�''«'` Section
3-1802F.], (2) the signs will not conflict with the principal permitted use
of the site or adjoining sites [co,.�;,,,, �, Qn��r� Section 3-1802.J.], (3) the
signs will not interfere with, obstruct vision of or distract motorists,
bicyclists or pedestrians [c°�+;�� �, 4n''�Tl` Section 3-1802.K.], and (4)
the signs will be installed and maintained in a safe manner [�����—
1 Qzv�vi�i� Section 3-1802.L.]. Consistent with the general standards in
���+;�� �, 4�^ Section 3-1805, the approval or disapproval shall not be
based on the content of the message contained (i.e., the viewpoint
expressed) on such signs. The community development coordinator shall
render a decision within ten �9 days after an application is made for such
signs. Such a decision shall be deemed an administrative interpretation
and any person adversely affected has the right to appeal the decision to
the community development board pursuant to Section
4-SO1.A of this Communitv Develobment Code.
�r_�Er: e�s�: r:�str_�r.�
E.
. A sin�le si�n no more than
four sauare feet in si�n area and indicatin� a valet parkin� station and that is
visible onlv durin� hours that the valet is oberatin�.
F. Temborarv construction si�ns. One temborarv construction sign located on a
parcel proposed for development during the period a building permit is in force or
one year, whichever is less, which sign shall not exceed:
1. Sixteen square feet of total sign face area for parcels of land used or
proposed to be used for sin�le familv dwellin�s. dublexes and townhouse
units ;
2. Thirtv-two �'T��°��� square feet of total sign face area for parcels of
land used or proposed to be used for multi-family urooses other than
JaY�i6�sas6_i -9- Item # 6
Attachment number 4 \nPage 1i
townhouse units or for non-residential purposes.
If the temporarv si�n is displaved as a freestandin� si�n. the si�n shall not exceed
six feet in hei�ht.
G. For fla�s disblaved on a fla� bole not exceedin� thirtv-five feet in hei�ht or an
attached bracket: One flag per detached dwelling unit, three additional flags per
parcel of land used for multifamily residential purposes, and three flags per parcel
of land used for non-residential purposes. If so used. the area of the fla� shall not
be included in. and limited bv. the combutation of allowable area for freestandin�
or attached si�ns on the brobertv.
H. Temborarv garage-vard sale signs. One temborarv garage-� "„� sale sign
of no more than three sauare feet of total si�n face area ���r °����r° �°* �� *�*�'
.�� ���� �r�� located on the parcel of land where the garage or yard sale is to be
�, o-- ___ _ _ __- - --
conducted only on the date or dates on which the garage or yard sale is conducted.
In addition, no more than two directional signs of no more than three sauare feet
of total si�n face area ber si�n face ���r � °�°* ��*�*�' �„���° �° °
related to a garage or yard sale which are located on privately owned parcels of
land other than the parcel of land where the garage or yard sale is to be conducted
only on the date or dates on which the garage or yard sale is conducted. If the
temporarv si�n is displaved as a freestandin� si�n. the si�n shall not exceed four
feet in hei�uht.
. ,
�
�' ",.�
I. � Attached menu signs of no more than six €e� square feet of total sign face area
located at the entrance or service window of a restaurant. One freestanding drive-
through sign no more than twentv-four � square feet in total si�n face area and
six feet in height oriented toward the vehicles utilizin� drive-throu�h service for
the buroose of blacing an order or bicking ub an order at a service window �ee-�e�
„ ��,o ,- „���,o r .,i �.,,;i,a;,,,.
J. � Onsite directional and traffic control signs of no more than four square feet of
sign face area provided that business logos or other non-traffic control symbols do
not exceed 25 percent of the sign face area.
K. � Signs identifying parking space numbers provided that such signs are painted on
the paved surface of each space or do not exceed one-half square foot of sign face
area per sign.
L. � Marina slib and directional si�ns.
1. Signs identifying marina slip numbers provided that such signs are painted
on the dock in front of each slip or do not exceed one square feet of sign
face area per sign.
JaY�i6�sas6_i -10- Item # 6
Attachment number 4 \nPage 1
2. Each individual charter/commercial vessel slib located at a commercial
marina mav have one si�n blaced in the vicinitv of the slib that does not
exceed six sauare feet in total si�n face area identifvin� the business
located at the slip and one additional si�n of not more than ei�ht sauare
feet in total si�n face area blaced in the vicinitv of the slib to identifv the
vessel rate/embarkin� schedules, or other information.
3. Unless otherwise abbroved bv the communitv develobment coordinator.
two directional si�ns; not to exceed six sauare feet in total si�n face area
and not to exceed six feet in hei�ht mav be displaved at anv marina for
buraoses of wav findin�. The communitv develobment coordinator mav
a brove additional si�ns based on the followin� criteria: overall size of
marina. number of bedestrian and vehicular access boints. visibilitv of the
site, intended and existin� traffic circulation and consistencv with Beach
bv Desi�n. Clearwater powntown Redevelobment Plan or anv other
a blicable sbecial area blan.
, .�
.
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.
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M. a Temborarv real estate si�ns. One temborarv �-_�����?_�a real estate sign per
parcel of land indicating that a parcel of land or a building located on the parcel of
land or part thereof is for sale, for lease or otherwise available for conveyance,
provided that such sign does not exceed:
Six square feet of total sign face area on parcels of land designated or used
for r°�;�'°r*;�' r„���°� sin�le familv dwellin�s. dublexes and townhouse
units �
2. Thirty-two square feet of total sign face area on parcels of land designated
or used for multi-family purposes other than townhouse units or for non-
residential purposes.
JaY�i6�sas6_i -11- Item # 6
Attachment number 4 \nPage 1;
In the event that more than one dwelling unit or non-residential space on a single
parcel of land is for sale, for lease or otherwise available, one attached sign per
dwelling or space of no more than two square feet in total sign face area in
addition to the permitted freestanding signage. In addition, one freestanding
waterfront sign of no more than six €e� square feet of total sign face area�, not
more than three sauare feet of si�n area ber si�n face. for each waterfront parcel
of land.
If the temporarv si�n is displaved as a freestandin� si�n. the si�n shall not exceed
four feet in hei�ht if located on a parcel of land desi�nated or used for sin�le
familv dwellin�s. dublexes and townhouse units or six feet in hei�ht if located on
anv other barcel.
N. g Signs located within a stadium which are not oriented toward and readable �e
from outside of a stadium.
O. � Window signs may be located on any window area
provided such sign or combination of si�uns do �ees not exceed � twentv-five
percent 25% of the total area of the window where the sign or si�ns are �s
located and face a ri�ht-of-wav. with the twentv-five percent limitation allowed
for the window si�n(sl that face each ri�ht-of-wav where there is a corner lot or
throu�uh lot. In no case shall the cumulative area of all window signs e�ec�e�
located inside an enclosed area for burooses of
advertisin� exceed fiftv sauare feet, if oriented toward and visible from an
adioining roadwav or navigable waterwav or bodv of water.
P. � Safety or warning signs which do not exceed six €e� square feet of total sign face
area per sign.
�� A change in a sign message or panel on a previously approved, lawful sign, e.g.,
any sign allowed under this ordinance may contain, in lieu of any other copy, any
otherwise lawful noncommercial message that complies with all other
requirements of this ordinance. This brovision does not bermit desi�n chan�es for
a si�n breviouslv abbroved under the Combrehensive Si�n Pro�ram.
.
R. � The following sign type "balloons, cold air inflatables, streamers, and pennants"
shall be allowed as governmental and public purpose signs if located on bublic
JaY�i6�sas6_i -12- Item # 6
Attachment number 4 \nPage 1;
robertv and if the city manager finds that the sign type meets the following
criteria: (1) the sign type is for a special event, (2) the special event is for a
limited time, (3) the special event is for a limited frequency, and (4) the sign type,
if allowed for a limited time and frequency, will meet the following purposes of
this Division 18 ��, to wit: (a) the signs will not conceal or obstruct
adjacent land uses or signs (Section 3-1802.F�, (b) the signs will not conflict with
the principal permitted use of the site or adjoining sites [co,.�;,,,, �, Qn��r� Section
3-1802.J.], (c) the signs will not interfere with, obstruct vision of or distract
motorists, bicyclists or pedestrians [ Section 3-1802.K.], and
(d) the signs will be installed and maintained in a safe manner [Section 3-
1802(L)]. Consistent with the general standards in �eQt�e� '-��, Section 3-
1805, the approval or disapproval shall not be based on the content of the message
contained (i.e., the viewpoint expressed) on any such sign. The city manager shall
render a decision within ten �9 days after an application is made for utilizing this
sign type at a special event. Such a decision shall be deemed an administrative
interpretation and any person adversely affected has the right to appeal the
decision to the community development board pursuant to
Section 4-SO1.A of this Communitv Develobment Code.
S. � A sign on publicly owned land or easements or inside street rights-of-way shall be
allowed if the city manager finds that the sign meets the following criteria: (1) the
sign provides notice to the public of a public meeting or other public event, (2) the
sign is temporary and for a limited time, and (3) the sign, if allowed for a limited
time, will meet the following purposes of this Division 18 ��, to wit: (a)
the sign will not conceal or obstruct adjacent land uses or signs [�eQt�e�-
� Section 3-1802F.], (b) the sign will not conflict with the principal
permitted use of the site or adjoining sites [co,.�;,,,, �, Qn��r� Section 3-1802.J.],
(c) the sign will not interfere with or obstruct the vision of motorists, bicyclists or
pedestrians [�e�t�e ''�Tl` Section 3-1802.K.], and (d) the sign will be
installed and maintained in a safe manner [�__*_�� �, 4�''�r,; Section 3-1802.L.].
Consistent with the general standards in �eQt�e� '-��, Section 3-1805, the
approval or disapproval shall not be based on the content of the message
contained (i.e., the viewpoint expressed) on such sign. The city manager shall
render a decision within ten �9 days after an application is made for utilizing such
a temporary sign on public property. Such a decision shall be deemed an
administrative interpretation and any person adversely affected has the right to
appeal the decision to the community development board pursuant to �°���-
�� Section 4-SO1.A of this Communitv Develobment Code.
T. � Directional/informational signs serving a public purpose. A permanent sign on
public easements or inside street rights-of-way shall be allowed if the city
manager finds that the sign meets the following criteria:
{�}1. The sign provides directions and/or information regarding public facilities
and/or places of interest; and
{�2. The sign will meet the purposes of Division 18 �� to wit: (a) the
JaY�i6�s2s6_i -13- Item # 6
Attachment number 4 \nPage 1�
sign will not conceal or obstruct adjacent land uses or signs [°°���-
1 Q� Section 3-1802F.], (b) the sign will not conflict with adjoining
sites, (c) the sign will not interfere with or obstruct the vision of motorists,
bicyclists or pedestrians, (d) the sign will be installed and maintained in a
safe manner [se�t�e� �, 4n''�r ` Section 3-1802.L.], (e) the sign is
consistent with Beach by Design, Clearwater powntown Redevelopment
Plan or any other applicable special area plan and submittal of a master
sign plan and (� the sign is consistent with the general standards in
���+;�~ �, 4�^ Section 3-1805. The city manager or designee shall render
a decision within fifteen � days after an application is made for utilizing
such a sign on public property. The decision is not subject to the
provisions of �ec�'e� ^�� Section 4-SO1.A of this Communitv
Develobment Code.
U. � Signs during public construction projects. Temporary sidewalk °^r�'T-��^'� '�^^r�'
signs are permitted for properties abutting public construction projects that are
scheduled to last one hundred ei�htv �9 days or longer, in accordance with the
following criteria.
{�}1. There shall be a maximum of two ��„�'T����'� '���r�' sidewalk signs
permitted per parcel adj acent to the public construction proj ect, and
parcels with multiple businesses shall coordinate copy on the signs
permitted.
{�2. ��r�'T-���'� '���r�' Sidewalk signs permitted under this section shall be
allowed to be displayed for the duration of the public construction project
starting with project commencement and shall be removed within seven
days after the final acceptance, by the city, of improvements.
{�}3. The size of any ��r�'T-���'� '���r�' sidewalk sign shall not exceed eight
square feet in total si�n face area, and shall not exceed four feet in height.
{4�4. ��r�'T-���'� '���r�' Sidewalk signs permitted under this section shall be
constructed in a professional and workmanlike manner from treated wood
or other durable material, and copy displayed shall not be spray painted
onto the signs.
{�}5. No °���'T����'�'���r�' sidewalk sign, permitted as part of this section shall be
permanently erected, and shall only be displayed during hours of operation
for the business being advertised.
{�}6. No ����'�T���'�'���r�' sidewalk sign shall be placed so as to block any public
way, or within the visibility triangle of intersections or driveways.
y�. � One ten square foot freestanding sign not more than five feet in height or one ten
square foot attached sign per city park or city recreation facility for the purposes
of identifying a program provider or information concerning programs at such
park or recreation facility. The design of any such signs shall be approved by the
JaY�i6�sas6_i -14- Item # 6
Attachment number 4 \nPage 1;
parks and recreation department.
W. Adobt-a-bark and acknowled�ement si�ns.
1. Adopt-a-park si�ns mav be erected in citv ri�hts-of-wav or on citv-owned
robertv. An adobt-a-bark si�n shall not exceed three sauare feet in total
sign face area. If freestanding_ and adobt-a-bark sign shall not exceed
ei�hteen inches in hei�ht and shall be located in a landscaped settin�
Adopt-a-park si�ns shall be selected from the abbroved citv street si�ns
catalo�ue maintained bv the mana�er of traffic operations;,brovided the
si�n desi�n conforms with one of the citv brescribed desi�ns maintained
bv the barks and recreation debartment�The communitv develobment
coordinator mav abbrove additional adobt-a-bark si�ns based on the
followin� criteria: overall size of site, number of entrances, fronta�e.
access and visibilitv of the site, intended and existin� traffic circulation. �
2. Acknowled�ment si�ns mav be erected in citv ri�hts-of-wav or on citv-
owned brobertv as follows. Such signs mav also be affixed or incoroorated
into a bublic amenitv such as an ash trav or bublic bench that is located on
ublic brobertv and that is abbroved bv the communitv develobment
coordinator provided that it is no �reater than one sauare foot in area, is
rust-free, and is unobtrusive.
Section 3-1807�. - Permitted signs requiring development review.
A. Residential. The following signs shall be permitted in all residential zoning
districts:
1. Freestanding single family subdivision and multi family development
signs.
a. Unless otherwise approved by the community development
coordinator one permanent freestanding sign up to twentv-four �4
square feet of total sign face area and up to six feet in height may
be erected at no more than two entrances into a single-family
subdivision or multi-family development. In lieu of one twentv-
four �4 square foot sign, two permanent single-faced signs not
exceeding twelve � square feet in total si�n face area each may be
located at an entrance provided that such signs are placed in a
symmetrical manner and/or are located on opposite sides of the
entrance to which they are oriented, will meet all sight visibility
triangle requirements under the provisions of Section 3-904, be
installed and maintained in safe and neat manner and will not
conflict with the principal permitted use of the site or adj oining
sites. The community development coordinator may approve signs
to be placed at additional entrances based on the following criteria:
overall size of site, relationship between building setback and sign
JaY�i6�sas6_i -15- Item # 6
Attachment number 4 \nPage 1i
location, frontage, access and visibility of the site, intended and
existing traffic circulation, hierarchy of signage, consistency with
Beach by Design, Clearwater powntown Redevelopment Plan or
any other applicable special area plan and submittal of a master
sign plan for the subdivision or development.
b. Such sign(s) shall be erected on privately-owned property. In the
event there is insufficient land owned by a single-family
subdivision association or multi-family development developed
prior to March 8, 1999, however, the community development
coordinator, parks and recreation department, and public works
administration may approve the location of such sign in a city
right-of-way or on city-owned property provided that such signs
are in compliance with ���+;�� �, 4�ti n,� Section 3-1807.A.1.a.
above and will not obstruct the vision of motorists, bicyclists or
pedestrians, be installed and maintained in safe and neat manner,
will not conflict with the principal permitted use of the site or
adjoining sites; and that a city right-of-way permit be obtained
prior to the installation.
c. All freestanding signs shall be installed in a landscaped area e€�e�
'°�� *'��� ,'' ��„�r° �°+ consistin� of shrubs and/or �round cover
not less than three feet in width around the entire base of the si�n.
d. A freestanding sign for any multi-family development shall include
the address of the property on which the sign is to be located.
2. Subdivision name/logo on street signs. Street signs incorporating single-
family subdivision names/logos may be located in city rights-of-way
within the subdivision provided by such signs do not exceed three and
one-half �-5 square feet in area and are selected from the approved city
street signs catalogue maintained by the manager of traffic operations. The
city and the neighborhood shall enter into an agreement that prescribes the
installation and maintenance requirements of such signs.
. �s. �
.
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3. Assisted livin� facilities, communitv residential homes with seven to
ourteen residents. con�egate care facilities. and nursing homes signs.
JaY�i6�sas6_i -16- Item # 6
Attachment number 4 \nPage 1
a. Orie freeStaridlri� Sl�ri at the brlmarv eritrariCe Of the brObertV Ub t0
twentv-four sauare feet in total si�n face area.
b. The hei�ht of a freestandin� si�n shall not exceed six feet in
= he�
c. A freestandin� si�n shall be installed in a landscabed area
consistin� of shrubs and/or �round cover not less than three feet in
width around the entire base of the si�un and shall include the
address of the propertv on which the si�n is to be located.
.�iess�s�ss�e� • . .r_we�ese�r:�rr�!�:�ss�:Ee�err�r:s.
.
B. Non-residential. All signs must be architecturally integrated into the design of the
building and/or site using similar and coordinated design and style features,
materials and colors��. Attached signs shall be horizontally and vertically
proportionately located on each facade with no protrusions above roof lines, over
windows, trim, cornices, or other building features. Si�ns for new shobbin�
centers with three or more tenants, includin� all out parcels, office parks or anv
master blan develobment shall be reviewed and abbroved throu�h the
Combrehensive Si�n Pro�ram set forth in Section 3-1808. "'�^�*°r �;�r^�° r'^r�
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JaY�i6�s2s6_i -17- Item # 6
Attachment number 4 \nPage 1�
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1. Freestanding signs in the Commercial. Of�ce. Institutional and Industrial
Research and Technolo�v Zonin� Districts. The followin� shall �overn
ermanent freestandin� si�ns in the Commercial_ Office_ Institutional and
IndustriaL Research and Technolo�v zonin� districts. Certain uses in
these districts mav have additional si�n restrictions set forth in the
flexibilitv criteria contained in Article 2 and shall subersede these
standards.
a. One freestandin� si�n per parcel proposed for development with
no more than two si�n faces_ unless located on a corner lot or throu�h lot.
JaY�i6�sas6_i -18- Item # 6
Attachment number 4 \nPage 1!
b. Corner lots or throu�h lots have the option of erectin� one
freestandin� si�n or two freestandin� si�ns, one on each street fronta�e.
The total maximum area of the si�n faces of the one si�n or of the two
si�ns shall not exceed the total maximum allowable area allowed in
Section 3-1807.B.1.d. or Section 3-1807.B.1.e. below blus an additional
fifteen sauare feet. brovided that the maximum area remains no more than
sixtv-four sauare feet in total si�n face area on all si�n faces. Si�n area is
measured from the road fronta�e which results in the �reater sauare
foo�
c. All freestandin� si�ns shall be setback at least five feet from the
robertv lines of the barcel brobosed for develobment.
d. The total si�n face area of a freestandin� si�n shall not exceed
twentv-four sauare feet unless in combliance with Section 3-1807.B.1.e.
below.
e. The total si�n face area of a freestandin� si�n shall not exceed
three percent of the buildin� facade facin� the street or one sauare foot of
si�na�e for everv three feet of linear lot fronta�e_ whichever is less_ but in
no case more than thirtv-six sauare feet. Such si�n desi�n shall be
consistent with or comblement the architecture of the buildin� throu�h the
use of colors, materials, textures, desi�n features, and architectural stvle as
set forth below.
i. The si�n desi�n shall include a distinctive desi�n or
architectural element used on the buildin� such as an arch.
cabstone_ bediment_ distinctive roof form/material_ column_
ilaster. cornice: or a shabe. form or motif that bortravs the
business. Such elements shall be used on the tob and/or side of the
si�n face/banels.
ii. Definin� materials, textures and colors used on the buildin�
shall be included on the si�n.
iii. The si�n base and/or subborts shall be with a width that
creates proportionalitv to the overall si�n desi�n. Si�ns mounted
on a sin�le bole without anv coverin� at least thirtv-six inches in
width shall be brohibited.
iv. The si�n shall be consistent with or complementarv to the
overall desi�n_ colors_ font stvle of the attached si�n on the
brobertv.
JaY�i6�sas6_i -19- Item # 6
Attachment number 4 \nPage 2i
v. The si�n mav include no more than two lines of zib track
for manual chan�eable messa�es provided the zip track and letter
colors are coordinated with the color of the si�n.
vi. In the event the buildin�u lacks architectural details csr
distin�uishin� desi�n features or materials, the si�n shall be
desi�ned to improve the overall abbearance of the site. To achieve
this; the si�n shall include a distinctive desi�n feature and use
colors and materials that present a hi�h aualitv finish.
£ The total area of all si�n faces on all freestandin� si�ns shall not
exceed seventv-two sauare feet ber barcel brobosed for develobment.
�. The hei�ht of a freestandin� si�n shall not exceed one and one-half
times the width of the si�n structure or fourteen feet whichever is less
unless allowed in Section 3-1807.B.1.h. below.
h. All freestandin� si�n structures shall be installed in a landscaped
area consistin� of shrubs and/or �round cover not less than three feet in
width around the entire base of the si�n.
i. Sites which front on an elevated roadwav (includin� US 19 and
McMullen Booth Roadl havin� limited visibilitv are bermitted one
freestandin� si�n to a maximum of fourteen feet above the top of the
barrier wall located on the elevated roadwav as measured at its hi�hest
oint adi acent to the si�n location. Sites which front on US 19 or its
fronta�e road that have a barrier wall located adiacent to the brobertv
either alon� the fronta�e road or within the center of the US 19 ri�ht-of-
wav are bermitted one freestandin� si�n to a maximum of fourteen feet
above the top of either barrier wall whichever is hi�her.
Monument signs in the Tourist and Downtown Districts. The followin�
shall govern bermanent monument D�~~~��~�~+ "'��~��~~•�~+ signs �a�e
�e� in the Tourist District and Downtown District as follows:
One monument sign not exceedin� six feet in hei�ht per parcel
�e�esec� for development in the Tourist District with no more than
two sign faces, unless located on a corner or throu�h lot. One
monument si�n with no more than two si�n faces ber barcel for
develobment in the Downtown District brovided the brimarv
buildin� on the parcel is setback at least twentv feet from the front
robertv line_ unless located on a corner or throu�h lot. �
i„ .,�o,a .,� ., , �.o ,�,;��o,a �.,,,, � ,.t, ��,-oo�
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Corner lots or throu�h lots have the obtion of erectin� one
JaY�i6�sas6_i -20- Item # 6
Attachment number 4 \nPage 2
ffiOriUffi0rit Slgri OI' tW0 ffiOriUffi0rit S1griS_ Ori0 Ori 0aC11 StI'00t
fronta�e. The total maximum area of the si�n faces of the one si�n
or of the two si�ns shall not exceed the total maximum allowable
area allowed in Section 3-1807.B.2.c. below blus an additional
fifteen sauare feet. Si�n area shall be measured from the road
fronta�e which results in the �reater sauare foota�e.
��,.,�� �.o �o��..,,.�, .,� �o.,�� �;..o � o� �,,.,, ��,o r ro,�., �;,,o�
c. The area of a monument si�n face shall not exceed three percent
3%1 of the buildin� facade facin� the street or one sauare foot of
si�na�e for everv three feet of linear lot fronta�e. whichever is
less_ but in no case less than twentv-four sauare feet and no more
than thirtv-six sauare feet.
�d. The total area of all si�n faces on all monument si�ns shall not
exceed seventv-two sauare feet ber barcel brobosed for
develobment.
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Si�n desi�n shall be consistent with or complement the
architecture of the buildin� throu�h the use of colors_ materials_
textures, desi�n features and architectural stvles as set forth below
and as mav be reauired bv the Clearwater powntown
Redevelobment Plan and Beach bv Desi�n.
i. The si�n desi�n shall include a distinctive desi�n or
architectural element used on the buildin� such as an arch,
cabstone_ bediment_ distinctive roof form/material_ column
ilaster. cornice: or a shabe. form or motif that bortravs the
business. The desi�n elements shall be used on the tob
and/or side of the si�n face/banels.
JaY�i6�sas6_i -21- Item # 6
Attachment number 4 \nPage 2;
ii. Definin� materials_ textures and colors used on the buildin�
shall be included on the si�n.
iii. The si�n base and/or subborts shall be of a width that
creates brobortionalitv to the overall si�n desi�n.
iv. The si�n shall be consistent with or comblementarv to the
overall desi�n. colors, font stvle of the attached si�n on the
brobertv.
v. The si�n mav include no more than two lines of zip track
for manual chan�eable messa�es brovided it does not
exceed twentv-five bercent (25%1 of the si�n face area and
the zib track and letter colors are coordinated with the color
of the si�n.
vi. In the event the buildin� lacks architectural details or
distin�uishin� desi�n features or materials, the si�n shall be
desi�ned to imbrove the overall abbearance of the site. To
achieve this, the si�n shall include a distinctive desi�n
feature and use of colors and materials that bresent a hi�h
aualitv finish.
All monument sign structures shall be installed in a landscaped
area consisting of shrubs and/or ground cover not less than three
feet in width around the entire base of the si�n. �� ��*'��� *'��� '''
�
u�. Proberties located within the area �overned bv the Clearwater
Downtown Redevelobment Plan shall onlv be bermitted to erect a
monument si�n if the brimarv buildin� is setback at least twentv
feet or more from the front brobertv line. Areas for manual
chan�eable cobv cannot occubv more than twentv-five bercent
25%1 of the si�n face area.
Attached signs in non-residential districts. The following attached signs
shall be permitted in all non-residential districts:
One attached sign shall be bermitted for each � buildin� structure
'��������� ��+�'�'��'����+. For anv buildin� structure with multible
business tenants on the �round floor, one attached si�n mav be
ermitted ber business establishment with a brincibal exterior
entrance. The area of an attached sign face shall not exceed:
. ..
JaY�i6�sas6_i -22- Item # 6
Attachment number 4 \nPage 2:
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i. Twentv-four sauare feet in total si�n face area: or
ii. Three bercent (3%1 of the brimarv facade area not to
exceed thirtv-six sauare feet in total si�n face area. Such
si�ns are limited to one of the followin� si�n tvbes: channel
letters mounted directiv to the buildin� flat cut out letters.
contour cabinet, illuminated capsule, si�n abblied to
awnin� brovided awnin� is externallv illuminated, letters
on backer banels if desi�ned as an inte�ral bart of the si�n
and anv other si�n tvbe of a hi�her aualitv of desi�n if
a broved bv the communitv develobment coordinator.
Sauare/rectan�ular cabinet si�ns, back-lit awnin�s. si�ns on
racewavs are brohibited.
b. In addition to the attached si�n allowed in Section 3-1807.B.3.a
above, corner lots or throu�h lots mav erect one attached si�n on
each buildin� wall (or facadel abuttin� a street fronta�e. Anv such
attached si�n shall not exceed the si�n face area specified in
Section 3-1807.B.3.a above.
c. � Where individual business establishments with exterior entrances
are located in a single building multi-tenant buildings, or as part of
a business/office complex or shopping center, attached signs shall
be designed according to a common theme including similar style,
color, materials or other characteristics to provide a sense of
uniformity. Changes to individual tenant signage shall be reviewed
for compliance with the established or projected theme of the
development site.
d. � Proj ecting signs may be used as a type of attached sign in the
Downtown (D) and Tourist (T) Districts, unless otherwise
permitted by the community development coordinator. They shall
be installed with a minimum eight-foot clearance from the bottom
of the sign to grade or the sidewalk Proj ecting signs shall comply
with encroachment into setback and rights-of-way Section 3-908.
The communitv develobment director coordinator mav bermit such
si�ns for second storv or businesses above the first storv in the
Downtown and Tourist Districts if thev meet all other criteria for
attached si�na�e.
JaY�i6�sas6_i -23- Item # 6
Attachment number 4 \nPage 2�
e. �. Business establishments with rear facades with rear bublic
entrances facin� barkin� lots or rear bublic entrances facin�
Clearwater Harbor or Mandalav Channel with boatin� access mav
erect one additional attached si�n not exceedin� sixteen sauare feet
in area above or adiacent to the rear entrance provided such si�n is
not a traditional cabinet si�n or channel letters erected on a
racewav.
£� Gasoline pump island canopies mav be permitted one attached si�n
on the canobv fascia facin� a bublic ri�ht-of-wav brovided such
si�n does not exceed ei�ht sauare feet in total si�n face area.
Sidewalk signs. Primarv bermitted retail and restaurant uses mav erect one
double sided sidewalk si�n fortv-two inches in hei�ht and twentv-four
inches in width in accordance with the followin� brovisions, but onlv in
connection with the brimarv bermitted use. Retail_ restaurant or other uses
which are accessorv to another use are not allowed to disblav sidewalk
si gns.
a. Displav of Si�n. Sidewalk si�ns shall be displaved onlv durin� the
hours the business is oben and shall be moved indoors at the close of
business.
b. Location.
i. Sidewalk si�ns shall be placed on the sidewalk in front of
the business erectin� the si�n within its linear fronta�e.
ii. The nearest point of the sidewalk si�n shall be no more
than two feet from the buildin� wall. However_ in the
Cleveland Street Cafe District in the Downtown zonin�
district_ the nearest boint shall be five feet from the
buildin� wall.
iii. A minimum bedestrian bath of at least four feet shall be
maintained at all times.
iv. Sidewalk si�ns shall not imbede in�ress or e�ress to or
from a business entrance. be located within a drive aisle.
arking area or on anv landscabed area_ nor block anv fire
hvdrant access or visibilitv or be located within the
visibilitv trian�le of intersections or drivewavs.
c. Desi�un Criteria
i. Sidewalk si�n frames shall be constructed of durable wood
or metal and bresent a finished abbearance. Sidewalk si�ns
JaY�i6�sas6_i -24- Item # 6
Attachment number 4 \nPage 2:
known as wind signs mav have a blastic frame and base
with or without wheels. Frames shall subbort black or
�reen chalkboards. black wet marker boards or
rofessionallv desi�ned advertisements/bosters of a durable
material with a clear_ non-�lare brotective coverin�. Frame
and base colors shall be limited to a metallic silver/�rev.
black white or be a stained wood. Flexibilitv with re�ard to
this desi�n criteria mav be �ranted bv the communitv
develobment coordinator in order to achieve a creativelv
desi�ned si�n usin� a barticular svmbol or lo�o indicative
of the tvbe of business and services being advertised.
ii. Plastic si�ns, white marker boards, letter track panels (for
manuallv chan�eable cobvL acrvlic/plastic panels, hand
ainted and sbrav bainted cobv. tri-folded si�ns. bases with
hin�ed feet that fold flat and other similar features and si�n
desi�ns shall be prohibited. Swin�er stvle sidewalk si�ns
shall also be brohibited unless of a uniaue desi�n as
determined bv the communitv develobment coordinator.
iii. Sidewalk si�ns shall not be illuminated nor contain movin�
arts or have balloons. streamers. bennants or similar
adornment attached to them.
iv. Sidewalk si�ns shall not be attached to anv structure�.bole.
obiect_ or si�n.
d. Permit Reauired Yearlv. A permit for a sidewalk si�n shall be
obtained on a vearlv basis. A bermit abblication with a sketch
hoto or drawin� of the sidewalk si�n and the reauired fee shall be
submitted and abbroved brior to the blacement of a sidewalk si�n
on public or private propertv. Sidewalk si�ns to be placed in a
bublic ri�ht-of-wav shall also submit evidence of �eneral liabilitv
insurance in the amount of one million dollars in a form accebtable
to the Citv_ with the Citv named as additional insured. A bermit
shall onlv authorize the si�n submitted alon� with the bermit
a blication. Anv chan�es to the abbroved si�n will reauire the
business owner to obtain a new bermit.
e. Removal bv the Citv. The Citv shall have the authoritv to secure
remove or relocate anv sidewalk si�n located in the public ri�ht-of-
wav if necessarv in the interest of bublic safetv_ in emer�encv
situations, or if the si�n is not in compliance with anv brovisions of
this section.
5. � Transit and shelter signs. Signs are permitted on transit shelters approved
in accordance with Article 3 Division 22 of this Communitv Development
JaY�i6�sas6_i -25- Item # 6
Attachment number 4 \nPage 2i
Code, subject to the following restrictions:
The advertising contained in the transit shelter shall be limited to
the "downstream" end wall (furthest from approaching transit
vehicles) for a two-sided or flared and secured panel.
b. Lighting of advertising materials shall be limited to back-lighting.
No advertising poster shall exceed twentv-four �4 square feet in
area, or be greater than six feet in height and four feet in width.
d. The total number of transit shelters containing advertising shall not
exceed fiftv �8 within the Clearwater planning area provided in the
interlocal agreement between the city and county in effect as of
January 14, 1992.
6. � Certain chan�eable messa�e and copv si�ns.
a. Electronic chan�eable messa�e si�ns shall
be permitted for a facilitv or venue that has seatin� for more than
two thousand beoble on brobertv that exceeds thirtv-five acres
provided it meets the following criteria: (a) it is located on public
property and (b) it serves a significant public purpose directiv
related to the facilitv or venue, and (c) the sign type will meet the
following purposes of ��this Division 18, to wit: (1) the
sign will not conceal or obstruct adjacent land uses or signs
[ Section 3-1802.F], (2) the sign will not conflict
with the principal permitted use of the site or adj oining sites
[ Section 3-1802.J], (3) the sign will not interfere
with or obstruct the vision of motorists, bicyclists or pedestrians
[ Section 3-1802.K], and (4) the sign will be
installed and maintained in a safe manner [�eQt�e�-
��Section 3-1802.L]. Consistent with the general standards
in 3-18045, the approval or disapproval shall not be based on the
content of the message contained (i.e., the viewpoint expressed) on
such sign.
b. Anv sign mav include an area for manuallv changeable cobv
rovided the si�n meets all of the area and desi�n reauirements set
forth in Division 18_ includin� but not limited to anv and all
criteria that limits si�n area bv bercenta�e or anv reauirement that
reauires anv color coordination or other such desi�n criteria.
7. � Nonconforming uses. Any nonconforming use, which would be entitled to
a sign if it were conforming, shall be permitted to erect the maximum
amount of allowable signage in the district in which the use is located.
C. On-premise signs in public parks and on school �ounds. In anv bublic bark or
JaY�i6�sas6_i -26- Item # 6
Attachment number 4 \nPage 2
on anv school �rounds in anv zonin� district_ the followin� si�ns are bermitted.
1. One freestandin� entrv si�n for each mai or entrv into a school or a park of
not more than twentv sauare feet in total si�n face area.
2. The hei�ht of the si�n shall not exceed six feet.
3. A freestandin� si�n shall be installed in a landscaped area consistin� of
shrubs and/or �uround cover not less than three feet in width around the
entire base of the si�n and shall include the address of the propertv on
which the si�un is to be located.
Section 3-1808�&'�. - Comprehensive sign program.
A. General principles.
1. The intent of the comprehensive sign program is to provide private
property owners and businesses with flexibility to develop innovative,
creative and effective signage and to improve the aesthetics of the City of
Clearwater.
2. The minimum sign standards established in this Division 18 �e�
ensure that signage will not have an adverse impact on the aesthetics,
community character and quality of life of the City of Clearwater. The city
recognizes, however, that in many circumstances, there are innovative and
creative alternatives to minimum standard signage which are desirable and
attractive and will enhance community character and individual property
values.
3. The purpose of the comprehensive sign program is to provide an
alternative to minimum standard signage subject to flexibility criteria
which ensure that alternative signage will not have an adverse impact on
the aesthetics, community character and quality of life of the City of
Clearwater.
B. Permitted signage.
1. Signage which is proposed as part of a Comprehensive Sign Program may
deviate from the minimum sign standards in terms of number of signs per
business or parcel of land, maximum area of a sign face per parcel of land
and the total area of sign faces per business or parcel of land, subj ect to
compliance with the flexibility criteria set out in �'�� Section 3-
1808.C. A Comprehensive Sign Program shall be approved pursuant to the
provisions set out in Section 4-1008. Prohibited signs in �3 Section 3-
1804 are not eligible for a Comprehensive Sign Program. Electronic
changeable message signs_ back-lit awnings_ cabinet signs_ and racewav
si�ns are not eli�ible to be utilized as si�ns as part of a Comprehensive
JaY�i6�sas6_i -27- Item # 6
Attachment number 4 \nPage 2�
Slgri i�T'OgT'aril.
2. As part of a comprehensive sign program, the community development
coordinator shall review all sign types (freestanding, attached, windows,
interior site directional, etc.) for the business and/or the development
parcel to achieve compliance in so far as possible with these current
regulations. A master sign plan for shopping centers, including all out
parcels, and office complexes shall include all types of signs for all
tenants/uses within the development parcel. The community development
coordinator may allow for flexibility in reviewing the master sign plan if it
results in a substantially improved and comprehensive proposal. With a
master sign plan, the community development coordinator may permit
interior site directional signs at a size and location(s) related to the
development proj ect, with up to a maximum height of six feet.
C. Flexibility criteria.
1. Architectural theme.
a. The signs proposed in a comprehensive sign program shall be
designed as a part of the architectural theme of the principal
buildings proposed or developed on the parcel proposed for
development and shall be constructed of materials and colors
which reflect an integrated architectural vocabulary for the parcel
proposed for development; or
b. The design, character, location and/or materials of all freestanding
and attached signs proposed in a comprehensive sign program shall
be demonstrably more attractive than signs otherwise permitted on
the parcel proposed for development under the minimum signs
standards. All signs must be architecturally integrated into/with the
design of the building and/or site using similar and coordinated
design features, materials and colors, etc.
2. The height of all freestanding signs proposed through the comprehensive
sign program shall relate to the design of the sign and shall not exceed
fourteen �4 feet in height, except in the D and T Districts, the height shall
not exceed six feet in height excebt for si�ns associated with bubliclv-
owned brobertv and/or bublic broiects which are architecturallv and
aestheticallv inte�rated into a fence and/or wall.
3. Lighting. Any lighting that is internal to the si�n letters or �rabhic
elements (e.�.. internallv lit or back-lit, or that is indirect exterior li�htin�.
e.g._ goose neck lightingl proposed as a part of a comprehensive sign
program is automatically controlled so that the lighting is turned off at
midnight or when the business is closed, whichever is later.
4. Height, area, number and location of signs. The height, area, number and
JaY�i6�sas6_i -28- Item # 6
Attachment number 4 \nPage 2!
location of signs permitted through the Comprehensive Sign Program shall
be determined by the Community Development Coordinator based on the
following criteria: overall size of site, relationship between the building
setback and sign location, frontage, access and visibility to the site,
intended traffic circulation pattern, hierarchy of signage, scale and use of
the project, consistency with Beach by Design, Clearwater powntown
Redevelopment Plan or any other applicable special area plan and
submittal of a master sign plan for the development parcel/project.
Additionally, the maximum permitted sign area shall be based on the
following formula when evaluated against the above criteria:
a.� Attached signs—The maximum area permitted for attached
signage shall range from one percent up to a maximum of six
percent of the building facade to which the sign is to be attached.
In no event shall the size of an attached si�un exceed one hundred
fiftv sauare feet. For re�ional malls_ the maximum size of anv
attached si�n that is otherwise allowed shall not exceed six percent
of the buildin� facade facin� the street_ but in no case more than
three hundred sauare feet.
b.� Freestanding signs—The maximum permitted area of all
freestanding signs on a site shall not exceed the range of sign area
permitted by the street frontage or building facade calculation
methods set forth in �eQt�e�o��.'�.' .�. .���' Section
1807.B.l.c.i. and ii.
5. Community character. The signage proposed in a comprehensive sign
program shall not have an adverse impact on the community character of
the City of Clearwater.
6. Property values. The signage proposed in a comprehensive sign program
will not have an adverse impact on the value of property in the immediate
vicinity of the parcel proposed for development.
7. Elimination of unattractive signage. The signage proposed in a
comprehensive sign program will result in the elimination of existing
unattractive signage and nonconformin� si�na�e and will result in an
improvement to the appearance of the parcel proposed for development in
comparison to signs otherwise permitted under the minimum sign
standards.
8. Special area or scenic corridor plan. The signage proposed in a
comprehensive sign program is consistent with any special area or scenic
corridor plan which the City of Clearwater has prepared and adopted for
the area in which the parcel proposed for development is located.
Section 3-1809. - Severabilitv.
JaY�i6�sas6_i -29- Item # 6
Attachment number 4 \nPage 3i
A. Generallv: severabilitv where less speech results. If anv bart_ section_ subsection
ara�rabh. subbara�rabh. sentence. bhrase. clause. term. or word of this Division
18 is declared or held to be invalid or unconstitutional bv anv court of combetent
iurisdiction. such declaration or holdin� shall not affect anv other bart. section.
subsection_ baragrabh_ subbaragrabh_ sentence_ bhrase_ clause_ term_ or word of
this Division 18 or in Article 8(definitions and rules of constructionl of this
Communitv Develobment Code. even if such severabilitv would result in less
sbeech. whether bv subi ectin� breviouslv exembt si�ns to this Communitv
Development Code's permittin� reauirements, or otherwise.
B. Severabilitv of pr'ovisions pertainin� to billboards and other prohibited si�ns and
sign-tvpes. Without diminishin� or limitin� in anv wav the declaration of
severabilitv set forth above or elsewhere in this Division 18. or in the Communitv
Development Code, or in anv adoptin� ordinance, if anv bart, section, subsection.
ara�rabh. subbara�rabh. sentence. bhrase. clause. term. or word of this division
or anv other law is declared or held to be unconstitutional or invalid bv anv court
of competent iurisdiction, such declaration or holdin� shall not affect anv other
bart_ section_ subsection_ baragrabh_ subbaragrabh_ sentence_ bhrase_ clause_ term_
or word of this Division 18 or Article 8 of this Communitv Develobment Code
that bertains to brohibited si�ns_ includin� sbecificallv the brohibition on
billboards and those si�ns and si�n-tvbes brohibited and not allowed under
Section 3-1804 of this Article 3.
JaY�i6�sas6_i -30- Item # 6
Attachment 2- Clearwater Business Ta�k Fvrce Rec4mmendatians and City Staf'f Res�anses - Revised July 11, 24�12
t)pportunity #4 �C?riginal St�ff Comments Resdlution at Dec. 14, 2011 Cr�uncil Meeting ��'Pos� Sign Code Reuisi�ns in
# ��; C?rdinanee Na. 8343-12
1 Allow businesses on corner lots and through lots to have an attached sign facing each Staff supports revision. Staff and Executive Committee are in Added provision to allow a
frontage as of right instead of requiring a property/business owner to go through the agreement. sign on each frontage abutting
comprehensive sign program. a street on a corner or through
lot - Section 3-1807.B.3.b-
page 23 of Attachment 1
2 So long as not exceeding total allowable signage square footage, allow businesses wit Staff supports if intention is same as #1 Staff and Executive Committee are in Same as above
rear facades to have an attached sign facing each frontage as of right instead of above. agreement.
requiring a property/business owner to go through the comprehensive sign program.
3 Allow businesses with rear facades facing parking lots with rear public entrances or Would like an opportunity to review the Staff agrees that businesses directly fronting on Added provision to allow
rear facades facing rights-of-way or water to erect a 16 square foot sign provided such waterfront signage issue. the water and accessible by the boating public attached signs in the area
signs are not erected on a raceway or is not a traditional sign cabinet design. should be allowed to have signage. However, above/adjacent to the rear
staff would like to conduct further research entrance facing a parking lot
into potential signage issues far those properties or Clearwater Harbor or
that front on a beach or are otherwise Mandalay Channel- see
inaccessible by boat. Section 3-1807.B.3.d - page
23 of Attachment 1
4 Review formulas for attached, freestanding and monument signs but utilize a different Some of the issues above are included in Staff and the Executive Committee are in Revised formulas incorporated
formula than proposed: one attached sign, 24 square feet per business establishment this recommendation. Furthermore it agreement. into the ordinance based on
with a principal exterior entrance; one freestanding sign 24 square feet; or for attached should be clarified that staff supports the the concepts presented to City
siQns one sign up to 3% of the building facade but not exceeding 36 feet. Lots on additional 15 sq. ft. for freestanding signs Council. See Section 3-
corner or through lots may erect a sign on each face facing a right-of-way based on the on corner lots. 1807.B.1 which regulates
same formula; for freestandine siens one sign up to 3% of the building facade or 1 freestanding signs in the C, O,
square foot of signage for every three feet of linear frontage, whichever is less. Sign I, and IRT Districts (pages 18-
criteria is required. Corner ar through lots may erect a sign on each frontage facing a 20 of Attachment 1), Section 3
public right-of-way provided maximum area of the two signs shall not exceed the total 1807.B.2 which regulates
maximum allowable area facing a right-of-way, plus an additional 15 square feet. The monument signs in the T and
business could choose to erect a sign on the corner or on the primary frontage with the D Districts (pages 20 - 22 of
increased area; for monument siens there is a proposal to revise this section based on Attachment 1); and Section 3-
similar concepts established for attached and freestanding signs and allow up to six 1807.B.3 which regulates
feet in height provided certain design criteria is met. attached signs in all non-
residential districts (pages 22 -
24 of Attachment 1)
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5 Increase timeframe for determining a nonconforming sign has been abandoned from Chamber of Commerce and staff agreed to Staff and Executive Committee are in Renamed and revised
30 days to 180 days. 120 days but staff does not object to 180 agreement with 180 days. "Abandoned Signs" provision
days. to "Discontinued Signs."
Nonconforming signs located
on sites which have not been
used for 6 months must be
removed- see Section 3-
1804.D - page 4 of
Attachment 1 and Section 8-
102 definition of Sign,
discontinued - pages 62 - 63
of the Ordinance
6 Allow greater flexibility for window signage but utilize a formula that may be easier t Current sign provisions allow window Staff and Executive Committee are in Revised to allow window
administer. This would entail an increase from the existing 25% of the window pane signs up to 8 sq.ft. in area provided such agreement. signs up to 25% of the
and provide an amount not to exceed on any faqade. signs do not exceed 25% of window area window area provided the
and all window signs cannot exceed 24 sq. area of all window signs does
ft. Staff is supportive of removing the 8 sq. not exceed 50 sq. ft. The
ft. limitation to allow more flexibility with current code limits inidividual
such signage. signs to 8 square feet and a
cumulative area of 24 square
feet - see Section 3-1806.0 -
page 12 of Attachment 1
7 Allow graphics on awnings in addition to the allowable sign area but have some Would like to discuss with outside legal Staff and Executive Committee are in Created new provision that
limitations on area and clarify what is actually permitted. For example, graphic/artistic counsel to determine best way to agreement. allows a graphic element in
element would be permitted. The graphic element is limited to 25% of the awning. implement and not create issues with "art." addition to the permitted
attached sign area provided
the element does not exceed
25% of the awning surface
area or 16 square feet,
whichever is less. If a
business opts to include text
and a graphic element, such
text and element shall be
governed by the attached sign
area provisions - see Section 3
1805.F - page 7 of Attachment
1
Clarify the City's position on the prohibition of human signage and vehicle signage far This issue was not addressed by Chamber Staff and Executive Committee are in A new definition of vehicle
businesses. but staff has already requested that outside agreement. sign has been proposed to
legal counsel review the issue. provide clear standards of
what constitutes a vehicle sign
- Section Section 8-102 - page
66 of Ordinance. . No
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9 Add language further clarifying the prohibition of moving/revolving signage. Non-substantive amendment - staff does Staff and Executive Committee are in Added language to the
not object. agreement. prohibited sign section further
clarifying that signs that
scintillate, blink, flutter or
appear to display motion are
prohibited - see Section 3-
1804.P - page 5 of Attachment
1
10 Add language regarding the orientation of freestanding drive-thru signs. Non-substantive amendment - staff does Staff and Executive Committee are in Added language that requires
not object. agreement. freestanding menu signs to be
oriented toward the vehicles
using the drive-through.
Additionally staff is proposing
to increase the area for
attached menu signs from 4 to
6 square feet and freestanding
menu signs from 16 to 24
square feet - see Section 3-
1806.I - page 10 of
Attachment 1
11 Increase the amount of square footage for an address from 3 sq. ft. to 8 sq. ft. Require City Council directed staff at wark session Staff and Executive Committee are in ageement Increased the amount of area
all addresses to be displayed in Arabic numbers. where Chamber proposal was discussed to with 1 sq. ft. per address number. allowed for property addresses
allow 1 sq. ft. per address number. 8 sq. for non-residential uses from 3
ft. is excessive. sq. ft. to 1 sq. ft. per each
number in the address - see
Section 3-1806.A - page 8 of
Attachment 1
12 Consider allowing for permitted electronic changeable message boards, especially The Planning and Development Staff does not support and the Executive No change to be made based
public purpose electronic message boards. Department does not support. Committee agreed not to pursue at this time. on Council discussion in
December.
13 Increase the frequency of inessages displayed on pre-existing permitted message The Planning and Development Staff disagrees with the proposed approach and Outside Legal Counsel agrees
boards to 15 seconds per message. Department recommends no change. believes input from the City's outside legal with staffs recommendation;
counsel should be obtained. however, revisions have been
proposed to clarify that
electronic changeable message
signs that change no more
frequently than once every six
hours are grandfathered - see
Section 3-1804.E - page 4 of
Attachment 1
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14 Consider allowing the use of outdoor umbrellas at businesses with logos so long as the Need to discuss with outside legal counsel. Staff supports requesting input from the City's Due to potential risk in the
logo is not that of the principle business. outside legal counsel on this issue. event of a content- based
constitutional challenge, staff
and the City's outside legal
counsel recommend no
revision be made to allow
signs on umbrellas.
15 Allow sandwich board signs for all business owners as long as businesses comply wit Staff only supports sandwich board signs Staff and Executive Committee are not in Created provisions to allow
the sandwich board sign ordinance. Revoke the permit for a period of five years in the along traditional urban corridors. agreement. retail and restaurant uses in
event the business is found to violate the sandwich board sign ordinance three times. the City's nonresidential
zoning districts to have
sidewalk signs provided
certain design criteria is met
and a permit obtained on a
yearly basis- see Section 3-
1807.B.4 - pages 24 - 25 of
Attachment 1. Staff only
supports such signs along the
City's traditional urban
corridors which are located in
Downtown, certain areas of
Clearwater Beach and North
Greenwood.
16 Allow banner signs up to ten days priar to annual non-profit and City sponsored Approval is reserved for the City Manager. Executive Committee understands these may be No revision needed as
events, holidays, festivals and picnics. allowed if approved by the City Manager. temporary signs are allowed
for special events (see Section
3-1806.D.2 and Section 3-
1806.R , pages 8-9 & 12-13 of
Attachment 1
17 Amend Section 3-1805(c)(1) of the Code to increase the allowable size to 24 square Staff supports the revision. Staff and Executive Committee are in Increased size of temporary
feet. agreement. grand opening signs from 12
square feet to 24 square feet -
See Section 3-1806.D.1 - page
8 of Attachment 1
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Attachment number 6 \nPage 1
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TO: Clty COUriCll
From: Gina L. Clayton, Assistant Planning and Development Director
Date: July 19, 2011
RE: Permitted Size of Certain Temporary Signs - TA2012-04005/Ordinance No. 8343-12
Upon review of existing Community Development Code Section 3-1805, Signs Permitted
without a Permit (proposed to be renumbered to 3-1806), the Planning and Development
Department and the City's outside legal counsel believes clarification should be made as to the
meaning of "total sign face area" as it is applied in this section. There is no definition for this
term and the definition of sign area does not provide clear guidance. The current proposed
Ordinance No. 8343-12 and the accompanying staff report do not fully address this issue,
therefore, Staff is raising it in this memo and seeking City Council direction.
Of concern is how "total sign face area" applies to the amount of signage allowed for various
temporary signs such as construction signs, real estate signs and other temporary yard signs,
including those for political candidates, and garage sales. Based on the amount of sign area cited
in the Code, and in conjunction with a review of the typical signs currently erected in the field,
staff believes "total sign face area" was meant to include all sign faces and in particular both sign
faces of a double-sided sign. For example, the Code allows six (6) square feet of "total sign face
area of each sign" for temporary yard signs for political candidates in residential areas and six (6)
square feet in "total sign face area on parcels of land designated for residential purposes" for
temporary real estate signs.
Upon review of political candidates signs currently found in Clearwater, most are single sided
and three (3) square feet in sign face area. More size variety was found for real estate signs
primarily due to the number of smaller signs that can be attached to the main real estate sign.
Staff found sizes ranging from 2.5 square feet to 5.8 square feet. Examples of both sign types
are included in Attachment 2.
Based on the fact signs for political candidates in residential areas seem to be three square feet
and most real estate signs are four square feet, Staff is proposing to revise the code to allow four
square feet in area. With regard to those signs in multi-family and commercial areas, there is
much more variety in the sizes found in the field. Based on the limited number of signs staff
measured, such signs range from 16 — 32 square feet in area (per sign face). The current code
1 Item # 6
Attachment number 6 \nPage 2
allows 32 square feet and based on Staff's beliefs about the intent, 16 square feet would be
allowed. Staff is recommending the ordinance be clarified to allow signs xx square feet in area.
Furthermore, we recommend clarifying that when determining area of a double sided sign, only
one sign face is counted. For those signs erected in a"V" or split face arrangement, each sign
face would be counted toward the maximum allowed. Staff is seeking your policy direction on
this matter and will revise the ordinance accordingly.
Attachment: Attachment 2
Z Item # 6
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Attachment number 8 \nPage 1
WilIiam D. Brinton I30112i��c€placeBot�levarcl• S�itcl5�
������ r�a�� 3zza�
' 9f}�.398. 3911 ��L�in
A T T O R i� E Y 5 A T L A w 90�4 . 34G . 5537 94�. 39G . 4X�3 f�aY
lX�3rinton c�,i?edaw.co€n �uanv.idaw.cont
r,�ly 3a, �o�z
City Council of Ciearwater, Floz•ida
an.d Mayor George Cretekos
Clearwatez• City Hall, 3rd Floor
112 S. Oseeola Ave.
Clearwater, FL 3375fi
Re: �ra�ased O�•dinance 8343-12 perfaining fo ArticIe 3 and Article 8 of tlxe City
of Clearwater's Com�nuni#y Development Code
Dea� Co�ncil Metnbers and Mayor Cretekos:
We have wor�ed wiih the City Attorney's Offiee and the City Pianning and D�veloprnent
Ofi'�ce in crafting for your consideration amend�nents to Article 3 and Azticle $ af the
Community Deve�opment Code, inel�ding a new and restatec� Di�vision 18 (Signs) ta A.rticle S.
Tk�e prapased oi•dinance has had substantial input fram legal and planning pxofessianals
familiar with signage regulations and constitutional issues iYnpacting land use regulations £a�
signs. We have atso dzawn fram our eYperience in defendin.g the City of Clearwater and othez•
municipalities in Florida and aeross #he country in praviding input in this matter, as well as the
ongoing legal challenges confronting local governments in pending Iitigation and appeals.
It is important to note:
• The City's sign reguIations have not been ��pdated in their entirety for many yeaxs.
e There have been nn.any legal d�cisions over the past th�•ee decades that impact sign
regulation�.
• There is a need for local governnients to revisit the entir�ty of their sign reguiatio�s on
a pe�•iodic basis, at least every tan years.
• Modifications and replacements af sign regulations are useful ta zemave superfluous
p�ovisians, codified actual practices, and strengthened their sign regulatio�s against
constitutianal challenge.
• Reviewing and �pdatir�g of municipal sign regulations is recommended by legai
professionai across tk�e country wha deal with First Annez�dment issues on a regular
basis..
IE�ii�:�:
Attachment number 8 \nPage 2
City Council of Clea��vvate�•, Flarida
and Mayoi• Geoz•ge Cretekos
July 30, 20I2
Page 2
We ha�e assembled into tabbed notebooks the written material refe�•enc�d in the p��oposed
Whereas clauses, as well as separately referenced and set forth below in this �etter. This material
has also been pzovided in an elech•anic fo�7nat for your use and reference.
In support of the proposed amendments and modificatians, the following poin:ts are
accurate statements for purposes of findings and dete�7ninations. In addition, fi•om discussion�
with your staff, it is rny understanding that the City is desirous of achie�ing the goals c�escribed
herein,
l. It is appropriate to update an.d re�vise the City af Clearwater's Coriu-nunity
Developrnent Code relative to signs, and to d�lete sections, subsections, paragraphs,
subpa�•agraphs, divisions, subdivisions, clauses, sentences, phrases, words, and pro�isians of the
exisiing ardinance which are obsolete or superfluous, and/or which have not been enforced,
andfor w�ich are not enforceabie, and/o�• which would be severable 6y a co��'t of competent
jurisdiction.
2. It is appro���ia#e to ensure that the Community Developmen:t Cade as it reiates to
signs is in co�plianee with all constitutional and other Iegal require�nents. The pu�pose and
intent pro�isions of the Ciiy of Clearwater's signage regulatian:s shouId be even more detailed
tha� the� a�•e now so as to fi.ai�ther desc�ibe the bene�'icial aesthetie and other effects of the City's
sign regulations, and to r�aff��n that the sig�. i•egulations ai•e conce��ed with the secondary
effects of speech and are not t��signed to censor speech or zegulaie the �iewpoint of the spea�Cer.
3. The City of Cleax•water's sign regulations have undergone judicial i•eview in thze�
reported final decisions durin� tne past three decades, including Don's Po�•tu Signs, Inc. v. City of
Cleaj��ijate�•, 829 �'.2d l.QSI (11th Cir. 1987), cet�t. denied, �85 U.S. 981 (1988), �irnrnitt v. City
of Cleay�titjuter, 782 F. Supp. S86 (M,D.FIa. 1991), affirmed and rnodi�ed, 985 F.2d 1565 (11th
Cir. 1993), and Granrte State �trYcloor• �idver•tisi�tg, Inc. v. City of Cleaf�ivater, Flcr. (Gj•�nite-
Clear�t>c�ter), 213 F.Supp.2d 1312 (M.D.FIa, 2002}, aff'c� in pc�r•t a�ad r•ev'd in par�t on othe�°
gt�oi�nds, 351 F.3d 1112 (l lth Cir. 2003), ce�tt. deniec�, 543 U.S. 813 �S (2004), and �as also been
the subject a� a non-final preliminary decision in The Corrrplete Ar�gler•, L.L.C. v. Ciry of
Clearsvater, Fla., 607 �'.S�pp,2d 132b (M.D.PIa. 2d09), whzch was settied bef�re a final decision
was reached.
4. Th� issue af content neutrality in the First Arnendment context has been
adt�ressed in Hill v. Colot{ado, 530 U.S. 703, 719-20 (2C100); that the conte�t neutrality o� the
City's own sign z•egulations was eYtensively addzess�d in the published decision of the district
court in Gr�anite Siate-Cleartivatet�, and that the issue of content-neuti�ality has been ac�dressed by
ather e�ecisions, including Solantic v. �Veptarne Betrch, 410 F.3d 1250 (l lth Cir. 2005), Covenant
ILledfa of S.G, LLC ��. City of rV. Chaj•leston, 493 F.3d �21, 432 (4�� Cir, 2007), and in H.D. V.-
G��eekto�vn, LLC v. City of Detraoi�, 568 F.3d 609, 621-622 (6th Cir. 2009).
IE�ii�:�:
Attachment number 8 \nPage 3
City Council of Clearwater, Flarida
and Mayo�• George Cretekas
July 30, 2012
Page 3
S. The issue of content neut�•ality of the sign reg�lations of another nearby
municipality was recently add��essed by a state appellate panel in Shanklrn v. State, 2009 WL
6b67913 (F1a,Cir.Ct. App. Div.}.
6. Unde�• cu�7•ent �urisprudence, the City of Ciearwater's sign regu�ations may 6e
under-inclusive in their reach io se�-ve the City's interests in ae�thetics and ti•af%c safeiy, whi�e ai
the same ti�ne balaneing the interests protected by the Fi�st Amendment [see, e.g., 11�Iernbers of
City Council ��. TaxpayeYS for• Vincent, 466 U.S. 789 {198�); Cordes, Sign Ragi�laiion After
Ladu�: EYamining the Evolving Limits of Fizst Amendment P�•otection, 7� Neb.L.Rev. 3b
(1995)�, and the City of Clearwate� may from time ta time modiiy its sign regulations so as to
provide additionai lirraitations to further serve the City's interests in aesti�eties ancUor t��affie
safety.
7. The lirriitation� on the height, size, numb�r, and setback of signs, adapted in
Ordinance 8343-12, are based upon the sign typas and sign fixnctions.
8. The sign types desc�ibed in Ordinance 8343-12 are related in other ways to #he
functions tlxey ser�e and the p�operties to which they relate (e.g., subdivision entrance signs are
allowed at subdivision entrances, real estate signs ai•e directly related #o the propei-ty on which
they ara posted o�•, in the case of directional signs, are ii�nited to a cei�tain distance from th�
propei�ty to which th:ey relate [see Bond, Making Sense of Billboarc�. Law: Justifying Prohibitions
and E�emptions, 88 Mich.L.Re�. 2�82 (1980)]).
9. Lirnitations on various typ�s of signs by the fiinction they serve are also reiated to
the zoning districts for the propei�ties on �vhich they a��e located. Vat�ious signs that serve and
function as signage �or pai�ticular land uses, such as dri�e-iluu restaurants or for businesses
within a tourist district, are allowed sarr�e additional features or have differen.t eriteria in
recognition of the differir�g or speciai functions served by those Ianc� uses, 6ut not based upon
ar�y inteni to favor any particuiar �iewpoint or control the subject matter of public discourse.
10. The sign regulations adopted in O�•dinance $3�3-12 still allo�v adequate
alte��native means af communicatians, such as newspaper advei�tising, internet advei�ising and
connmunications, advei`�ising in shoppers and pamphlets, adve��tising in telephone boa�s,
�d�ertising on eable television, advei•tising on UHF andlor VHF television, adve�•tising on AM
andlor FNI �•adio, ad�ertising on sa#eilite �•adio, adve�tising on i�ternet radio, advertising via
direct �ail, and otker avenues of comtnunieation available in the City of Clear�n�atei [see State v.
J& JPainting, 167 N.3. Super. 384, 400 A.2d 1204, �205 (Super. Ct. App. Div. 1979};13oc�rd of
Ti•ustees of State Univej�sity of �Vetiv Yot•k v. �`o�c, 492 U,S. �b9, 477 (1989); Gj�een v. City of
Raleigh, 523 �'.3d 293, 305-306 (��h Cir. 2007);1Vase� Je���elers v. Crty of Concoj•d, 513 F.3d 2?
(1st Ci�•. 2008); Strlliv�rn v. City afA�rgarsta, 511 �.3d 16, 43-44 (lst Cir. 2007); La Toisr� v, City of
Fayette��ille, 4�2 F.3d 109�, 1097 (Sth Ci�•. 2006); Reed v. To�vn of Gilbe3•t, 587 F.3d 866, 980-
981 {9th Ciz•. 2009)].
11. The a�endments io Article 3, Division 18, and to .A1�ticle S, as set forth in
Ordinance $3�3-12, a�•e consistent with al� applicable policies of the City's adopted
IE�ii�:�:
Attachment number 8 \nPage 4
City Council of Cl�ai�water, Florida
and Mayor George Cretekos
July 30, 20f 2
Page �
Comp�•ehensive Plan. These atnend�ents are nai in confliat with the public interest, nor will
they �'esuit in incompatibie land uses.
12. Seetion 102 (Definitions) of Ai•tie�e 8(Definitions and Rules of Construction)
should be updated, modified and eYpanded to complerr�ent revisions to Division � S(Signs) of
Article 3{DeveIapment Siandards} of the City of Clearwater's Community Developrz�ent Code.
13. In Scadro� v. Ciry of Des Plarnes, 734 F. Supp. 1�37, 1442 (N.D.III. 1990} (pe�•
Ro�n�r, J.), aff'cl, 989 F.2d 502 (Table}, 1993 WL 64838 at *2 (7�h Cir. 1993) (adopting analysis
of distriet court), the SeVe11tY� C11CU1$ noted that five justices (Brennan, Black�nun, Burger,
Stevens anc� Rehnquist} in �Yfet1•orrredia, Inc. v. City of San Diego, 453 U.S. �90 (1981), believed
that the Iimitec� eYCeptions to an ordi�ance's general prohibition of off premises ac�vertising were
too insubstantial to constitute ctiscrim�nation on the basis of conteni.
1�. The dist�•ict cou��t in G�°anite State Oartc�oor� Advertising, I�rc. v. City of Cleart�=atef,
Fla. (Gr•anite-Clear�s�jcater), 213 F,Supp.2d 1312, 133�k, �. 6 and 13�5-13�6 (iVI.D.FIa. 2002),
aff'd rr� �part and ��ev'd in pc�rt orr other grounds, 351 F.3d 1112, 111$-1119 (11th Cir. 2003),
cer•t. denred, 543 U.S. 8� 3�8 (2004), held that Article 3 in general was not content-based,
notwithstanding de minirriis eYCept�ons such as k�oliday decorations [§ 3-1 S�S.D.�, garagelya�•d
sale sigr�s �§ 3-1 SOS.H.], and mas�ina slip numbers [� 3-1805.T.].
15. The defnition of "at�twork" shauld be updated (a) to more speci�'ically identify
what is a�•twork, wl�le stiil providir�g that artwork does nat incluc�.e a representation specifically
conveying the narrze of a business or a co�e�•cial message, and (b) to identify abjacts that are
not intended to be cav�red within �he scope of land development regulations pertaining to
signage in the conteYt of Chapte� 163 afth� Fiorida Statt�tes.
16. The definition for "sign, holiday decoration" shauld be deleted and replaced with
a d�finition iQZ "decorations, holiday and seasonal" to identify objects t�at are not intended to be
caver�d within the scope of land development r�gulaiions pei�aining to signage in t�e context of
Chapter 163 of the Flarida Statutes.
17. Theze shaulc� be a c�efiniiion for "ele�ent, graphic" in connection with a sign,
especially in conjunction with p�ovisions pea�taining to awnings o� lighting.
� 8. The definition of "sign" should be clarified so that it ineludes a sign visible �rom a
p�blic street ai• public sidewalk, as well as a public right-of-way.
19. Objects and devices such as artwork, holic�ay or seasonal decorations, cemetery
rna�kez•s, machinery or ec�uipment signs (inciusive of vending �nachine signs), and rnemorial
signs oi• tablets are nat wi#hin �he scope of what is intended ta be ��egulate�i ttuough "land
development" regulations that pertain to signage under Chapte�• 1b3 of the F�orida Statutes.
Th��•efore, the deiinition af "�ign" should be modified ta p�'avide that it daes not include objects
and devices, such as artwoz•�, holiday or seasonal decoxations, cemetery trtarkers, machinery o�
equipment signs {inciusi�e of vending machine signs), and memariai signs or tahlets, inasmuc�
IE�ii�:�:
Attachment number 8 \nPage 5�
City Council of Clearwater, �'lox�da
and Mayor George Cretekos
July 3 �, 2012
Page S .
as t�e foregoing are not sigr�age inten.ded ta regulated �y the land deveiopment regulations
desc�•ibed in Section 163.3202 of Chapter lb3 of the Florida Statutes.
20. The definition of "sign, adopt a park" should be expanded and clariiied to "sign,
adopt a pa�k or ackr�owledgement" that functions to recognize a sponsoring agency that has
installed and maintained landscaping ai the site an city rights-of-way or city-owned p�•opei�ty
where the landscaping is located oz recognizing g�•ant providers for other arnenities.
21. A defnition of "sign, cabinet" shauld be addeci to identify this sign type in
connection with its reference in the regulations.
22, The definition of "sign, construction" should he �•e�ised #o identzfy the function
served l�y this tempo�•ary sign type that distin:guishes the same fi•orn other temporary signs.
23. The cur�ent definition for "sign, a�aandoned" should be changed to "sign,
discontinued," ta eliminate any issue that would �•et�ui�•e a determinatior� of t�e intent of the sign
owner o�• sign operator, and to bette�• define w�at constitutes a sign that would be considered a
prahibited sign because the sign {a) displays advertising for a product or service which is na
longer available or displays advertising fo�• a business which is no longer licensed, (b) is blank,
or (c) ad�ertises a businass that is no longer daing business a�• maintaining a presenee on the
premises where the sign is displayed, �ut p��avic�ed that the foregoing ciz•cumstances for (a), (b)
or {c) �ave continued for a period of at Ieast one hundred eighty days.
2�. The definition of "sign, eiec#ion" should be added to identify a temporary sign
erected ar c�isplayed far the pu�pose of e�cpressing support or flpposition to a eandidate or stating
a posiiian ��ega�•ding an issue upon which the vote�s of the Ciiy may vote.
25. The de�'inition fax "sign, exempt" is absolete, and the definition should be
rer�aved and combined with the addition of Section 1803 (Exempt Signs) ta Divisian 3(Signs}
in Article 3 (Developmen� Standards).
26. The definition of "sign, free e�pression" should be ac�ded to identify a sign that
fiinctions ta eommunicate info�Ynation or views on �atters af public policy or public concern, or
containing any other nancomrr�ercial message that is otherwise lawf�l.
27. The definii�on of "sign, garage-ya��d sale" should be added to identify a lawful
tem�porary sign that fi�nctions to commun�cate information pertaining to the sale of personal
p�•operty at o�• upon any residentially-zoned property located in the City.
28. The defnition for "sign, gasoline price display" shauld be re�ised ta �e-emphasize
that the same is an on-site sign that fi.�nctions exclusively ta �isplay th� p�'ices of gasoline fo�
sale, and continues to be a content-ne�tral sign category consistent with #he priar precedent of
Hrll v. Calorado, 530 U.S. 703, 719-20 (2000).
IE�ii�:�:
Attachment number 8 \nPage 6
City Council of Clearwater, Flo�ida
and Mayo� George Cretekos
July 30, 2012
Page 6
29, The definition fox "sign, identification" shauld be �evised to clari�y that it serv�s
#a indicate na more than tke name, address, company logo and occupation or function af an
establishment or premises on which the sign is located.
30. The Model Land Development Code for Cities and Caunties, prepa�•ed in 1989 for
the Florida Depa�-tment of Community Affa��•s hy #he UF College af Law's Center for
Governmental R�sponsibility, et al., �•ecommer�ded at� eYerr�ption for signs incai•po�ated into
rr�ae�Zinery and equipment by a manufactur�r or dist�•ibuto�•, which identify or advei�tise only the
p�•oduct ar service dispensed by the machine o�' equipment, such as signs eustoma�•iIy affixe�i to
vending machines, ne�vspaper �'acks, telephone booths, and gasolin� pumps. Therefoxe, a
definition should be add�d for "sign, machinezy or ec�uipment" to identify objects that are rzot
intenc�ed to be ca�ei�eci within the scope of land deve�opment ��egulations pei�aining to signa�e in
the conteYt of Chapter 163 of the Florida Statutes, and that such objects incluc�e signs which are
integral a�d incidental ta machinery or equiprneni, and that are incorparated into machine�y or
equipment by a rr�anufacture�• or distribu�ar to identi�y or advex•tis� the product or serviee
dispensed by the machine or equip�nant, such as signs customarily affixed or incarpo�'ated into
vending machines, telephone booths, gasoline purnps, newspaper racks, eYpress mail drop-off
bo;�es, and the lik�.
31. The definition of "sign, raceway" s�ouid be added to identify this sign type in
eonnection with. its reference in tke regulations.
32. In additian to the defmition of "sign, warning," a defnition foi• "sign, safety"
should be added to identify a sign that functians to provide a warning or caution of a dangeraus
candition or situation that might not be readily appa�•ent o�• that poses a#h�eat of se��ious injuzy
(e.g., gas Iine, high voltage, condemned building, etc.).
33. The definition of "sign, sidewalk," so�netimes referi�ed to as a sandwich boaz•d
sign, should be add�d to identify this unic��e sign type in connection with the parametexs for its
use in ihe land development regulations.
34. The districi court in Grcrnite State Oartdoola �dvertising, Inc. �J. City of Clecrryvrrter,
Flrr. (Gt�anite-Cleaj•titi�ater j, 213 F.Su�p.2c� 1312, 133�, n. 6 and 1345-1346 (M.D.�'la. 2002),
cff'd in part and r•ev'c� rn pc�r•t on other� groirnc�s, 351 F.3d 1112, 111 S-1 I 19 (11th Cir. 2003},
ce�•t. cle�ried, 5�3 U.S. 813 48 (200�), noted that signs are speech a�d can only be eategorizec� o�
diffe�•entiated by what they say; that t�is �nakes it i�npassible ta overlook a sign's eontent or
message in fo��mulating regulations and making exceptions fo�• #hose signs that are nai�'owly
tailored ta a significant gavez•nmental inte��est of sa�ety {i.e., warning sign.$) [see GY•anrte-
Clerar•1��ate1� at 1333].
35. The dist�ict cou�•t in G��anite State Otrtdoor� �dve1•tising, Inc. v. City of Clecn�tivater,
Fl�r. (Granite-Clear�water), 213 F.�upp.2d 1312, 1334, n, 6 and 1345-1346 (M.D.Fla. 2Q02),
crf,f'd in perrt and rev'd in par�t on other gt�oirnds, 351 F.3d 1112, 1118-1119 {llt� Cir, 2003},
cert. denied, 5�3 U.S. 813 �8 {2004), struck and severed the words "other objects" in the
de�'inition of Section 8-102 in order to remove a conflict betwe�n Sectian 3-1806,B.3 (ailowing
IE�ii�:�:
Attachment number 8 \nPage 7
City Council of Clearwate�•, Flo�•ida
and �ayor George Cretekos
July 30, 2012
Page 7
attached signs} and Section 3-i 803.T (prohibiiing snipe signs that wou�d include attached signs
to obj�cts otherr than those listed) [see Gr'Ri2lf�-ClBll7�z��ater• at 1335]. Accorc�ingly, the te:�t of the
definitions in Section 5-102 [Section 102 of Article 8] should be revised to reflect the re�noval of
the words "othe�• objects" and to restate the definition of "Sign, snipe" in the Co�ununity
Development Code.
36. A definition foz "statutory sign" shoulc� be added ia identify a sign that is Iawfully
i•equired by any statute or regulation of the State of Flo�•ida or the United States, and to identify
such �ign types as e�empt fro� regulation unde� th� City's land development reguia#ions.
37, The �
definition for "sign,
� egulations.
efinition o� "sign, temporary yard" is obsolete with the ac�ditian of a
garage-yard sale" and the z�egulation af the latter in the land development
38. A definitian for "traf£'ic cantrol de�ice sign" shauld be added to identify the sign:
types that a�•e e��mpt fi•om regulation under the City's land development regulations. A traff c
control device sign, exempt from regulation under the City's land developrnent i•egulations fo�•
signage, is any sign locatec� within t�e riglxt-af way that functions as a t�'afiic control device and
that is described an:d identified in the Manual or� Unifo�•m Traffic Control Devices (MUTCD)
and approved by the Federal High�vay Adrninistrator as the Natioz�al Standard, and that
acco�'ding to t�ie MUTCD traffic contzo� device signs include thase signs that are classif ed and
de�'ined by their function as regt�latory signs (that give notice of traffic laws o�' ��egulatio�s),
warning signs (that give n�tice of a situation that might not readily be apparent), ar�d guide signs
(that show ro�te designations, L�IT2Ct10113, distances, serviees, points of intei•est, and ather
geagraphical, recreational, or cult��al info��natian). Th� classification of traffic control device
signs is a logical classi�'ication for puiposes of establishi�.g an exemptian based upon their unic�ue
putpose and fi�nction, and such. classificatia� is not impe�mi�sibly content-based under th�
contro�ling pzeeedent of Hill v. Colorado, 530 U.S. 7D3, 719-24 (2000).
39. It is app�opriate to si�bstitute a new defnition far vehicle sign that is similar to
ane suggested in A��ticle VIII (Signs) of' the \�odel Lancl Developrnent Cade fo�• Cities and
Counties, prepa��ed in 1989 for the Florida D�pa��ment of Community Affairs by the UF College
of Law's Center for Goverrun.ental Responsib�lity and by a professional planner with Henigar
a�d Ray Engineering Associates, Inc., and that is nearly identical to Section 7.OS.Ofl(Y) of the
Land Devel�p�net�t Regulations of the Town o£ O�•ange Park, whieh were �pheld against a
canstit�tianal challenge irt Per�kins v. Town of O1�ange Paf•k, 2006 WL 5988235 {Fla. Cir. Ct.j.
40. The de�nition fo�• "sign, vending" should be d�ieted and replaced with "sign,
machinery and equipment" to clarify the objects excluded from the definition of "sign" and not
intend�d to be regulated thi•augh "land d�velopment" regulaii�ns �nder Chapter 163 of the
Flo�•ida Statutes.
41, Th� City af Cl�arwater is a resart cornmunity on the west eoast of the state with
more than five miles of beaches on the Gulf of Mexico and that this city has an economic base
which. relies heavily on tourism. In order to preserve the city as a desirable community in which
IE�ii�:�:
Attachment number 8 \nPage 8
City Coun.cil of Cieaz•water, Flo��ida
and Mayor Geo�•ge Cretekos
July 30, 2012
Page 8
to li�e, vacation and do business, a pleasing, visually-attractive urban environrnent is of foremost
importance. The �•egulation of signs within the ciiy is a highly contributive m�ans by which ta
achieve this desired end, and the sign regulations in 4�•dinance 83�3-12 are pr�pareci with the
intent of e�ancing the urban environment and pramo#ing #he continued well-being af the crty.
�2. Article II, Sectiorz 7, of the Florida Constitution, as adapted in l 968, provzdes tha�
it shall be the policy o£ the state to conserve and protect its seenic beauty. The regu�a�ian of
signage for puxposes of aestketics directly ser�es tha policy a��iculated in Aa�ticle II, Section 7, of
the Flarida Constitution, by conserving ancl protec#ing its scenic beauty.
�3. The regulation of signage for purpases of aesthetics has long bee� iecognized as
advancing the public welfa�•e. As far bac� as 195� �he United �tates Supreme Court recognized
that "the concept of the public welfare is braad and inclusive," that the values it repxesents axe
"spiritual as well as physical, aesihetic as well as �nonetary," and that it is within the power o�
the legislatuze "to dete�mine that the community should be beautiful as well as healthy, spacious
as well as clear�, well balanced as well as ea�•efulty patralled" [Justice Douglas in Berrna�r v.
Parker, 348 U.S. 26, 33 (195�)�.
44. A�sthetics is a valid basis for zoning, and that the regulation of the size of signs
ar�d the prohihition af ceztain types of signs can be based upon aest�etic grounds alone as
piorr�oting the general welfa�e [see �YIe3•ritt v. Peter•s, 65 So. 2d 8b1 (Fla. 1953); Dac�e To�vn v.
Gozrld, 99 So. 2d 236 (Fla. I957}; E.B. Elliott�dvet�tising Co. v. �Yletropolitan Dade Toti��rr, �2S
F.2d 1141 {Sth Cir, 197�), cert. disrftrssed, �00 U.S. $78 (1970)].
45. The enhancement of th.e visual environment is critical to a comm.unity's image
and its cantinued presence as a tourist d�stination (see Enhancing The Visacal Envi1•onment
Thr�ough Sig» Reg�clations, Volun�e One, at page 26, Enge�hardt, Harnrr�er & Associat�s, Inc.
(2�02))The attraetiveness of the City has been substantialiy enhanced as a result of more
�•estrietive sign r�gulations (Id., at page 2'�}. F���her, the sign cont�•al principles set fo��ih in
Ordin.ance 83�3-12 create a s�nse of character and ambiance that distinguishes the city as one
with a commitment ta maintaining and impraving an attractive environment.
�6. The positive effect of sign regulations on the City's �isual character has been
demonstrated in photog�'aphic comparison of a City st�•eetscape in 1988 and 2002, underscoiing
the impoi�ance of reg�lating both the size and nu�nber af signs to reduce visual clutter (see
Enhanci�rg The Visual �nvironr�aent Throtrgh Sign Regarlations, Valume One, at pages 24 and 2i,
Engelhardt, Hammei� & Associates, Inc. (2002)).
47. The beauty of Cleat•watet's natural and built environment has provided the
foundation for the economic base of the Ci�y's development, at�d the City's sign zegulations not
only help create an att�•active residential community for its �esidents, but aiso bolste�
Clea�•water's image as an international tOUPiSt C185�lilat1011 (see �nhancrng The Visucrl
Environn�ent Tht•ough 5ign RegadErtions, Volume One, ai page 3, Engelhardt, Harntner &
Associates, Inc. (2002)).
IE�ii�:�:
Attachment number 8 \nPage 9
City Council of Clearwater, Florida
and Mayor Geo��ge Cretekos
July 30, 20I2
Page 9
�S, The goals, objectives and policies from planning documents developed over the
years, inciuding but nat limitec� ta the Clearwater powntown Development Plan, the Guidelines
for the Urban Center District, Beach by Design, and The Dawntown Peripheral Plan, have all
demansti�ated a strong, long-term commitment to maintaining and impro�ing the City's attraciive
and visual enviz�anment (see Er�hancing The Visa�cfl Envi�ontrzent Through Sig� Reg�rlations,
Voiurr�e One, at pag� 13, Engelha�'dt, Harnmer & Associates, inc. (2002)).
49, From a planning perspectiv�, one ofr the �n.ost important community goals is to
define and proteet aestheiic �•esou�'ces and cornmunity charactex (see Enhancrng The Visiaal
Environjnent Throirgh Sign Regulations, Volume One, at page 14, Engelhardt, Hamrr�er &
Associates, .Inc. {2fl02}). Sign �•egulations are especially impo�•tant ta counties wit� a tou��ist-
based econonay, and sign control can create a sense of chai•acte� and ambiance that distinguishes
one community fi•om anather {see Ernc�rncing The Vis�cc�l �`rrviro�rrnent Throargh Sign
�egulcriiar�s, Volume One, at page l�-, Engelhardt, Hatnmer & Assaciates, Tna {2002}).
Preservin� a�d reinforcin� tke uniqueness of a touris� comn�unity like Clearwater attracts to�arists
and, more importantly, establishes a pe��nanent residential and commercial base to ensure th�
future viability af the community (see Enhunci�g The Visar�rl Envira�rr�aent Thf�oargh Sign
Regc�lations, Volume One, at page I5, Engelh�•dt, Hammer & Associates, Inc, (2002)},
50. The City of Clearwate�� has continued the attent�on to aest�etic considerations and
many of the consic�erations mentioned above through the Ciea�water powntown Redevelopment
Plan, x•equi�•ing design guidelines for the entire downtown plan area.
51. The Crty of Cl�a��water has regulated signs based upon funetion and not content
{see Enhcancing The V7StFCII EYlvll�onrrtent Thro�rgh Srgn I�egxrlations, Volume One, at page 1 S,
Engelhardt, Hammer & Associates, Inc. (2002)).
52, The purpose of the regulation of sigus as set forth in the attached Di�ision 1 S is to
prom.ote the public health, safety and ge�eral welfare through a comp��ehensive systerri of
reasonable, consi�tent and nondiscriminato�y sign stancla��ds anc� requirements;
53. The sign regulations in Division 18 a�•e intended to enable tk�e ideniification of
places of xesidence an� business; to allow �or the eamnnunication of infoi�natzon necessaxy for
#he conduct of comrnexee; to lesse� hazardous situations, confusion an:e� visual clL�tter caused by
p�olif�ration, i�npropei p�acement, illumination, animation and e�cessive height, area and bulk of
signs which compete for the attention of pedes#zian and vehicular traffic; to enhance the
attractiveness and economic well-being of the eity as a place to Iive, vacation and eonduct
business; #a pro#ect the public fiom the dange�•s of unsafe signs; to permit signs that a��e
cor�patible with thei�• surroundings and aid o�ientation, and to prech�de placem.ent of signs in a
rnanner that conceals o� obstructs adjacent land uses o�• signs; to encourage signs ihat ar�
appropriate to th� zaning dist��ict in which they are located and consistent with the category of
use ta which #hey pei�ain; to curtail the size and number o� signs and �ign messages to ihe
mininnum reasonably necessary to identify a residential o�• busin.ess locaiion and the nature of any
si�ch busin�ss; to establish sign size in relationship ta the scale of the lot and building on which
the sign �s to be placed or to whieh it pei�tains; to p��eclude signs fro�n conflicting with the.
IE�ii�:�:
Attachment number 8 \nPage 1l
City Council of Clearwater, Flarida
and Mayor George Ci•etekos
�uly 30, 2012
Page 10
p�•ineipal permitted use of tkze site ar ad�oining sites; to regulate signs in a manner so as to not
inter�ere with, obstruct vision o� or distract motorists, bicyclists or pedestrians; io requi�•e signs to
be constructed, installed and rnaintained in a safe and satisfaetory manner; and to p�•eserve ar�d
enhance the natural an.d scenic cha�•acieristics of this wate�•fi•ont resort community,
S�. The sign regulations in Di�ision 18 have been the subject of eYtensive study by
urban planners, c�l�inati�g in a study entit�ed Enhancing the Visual Envit�on�nent Th�•otrgh Sign
Reg-irlatior�s, {Two Volurnes} p�•epaxed for the City of Clearwater, Florida by Engelhai�dt,
Ham�ner & Associates, Inc., Urban Planners, dated April 10, 2002, which acidz�essed planning far
the community vision, the ratianale for regulating signs, pro�ibited signs such as bench signs anc�
changeabl� signs, the general effecti�veness of th� City's sign �•egulaiions in protecting the visual
characte�• af tY�e City of Clearwater, and p�otographs dacumenting the enhancem�nt and
preservatian af the City's cha��acter a�er a span €�f 14 years along Gulf-to�Bay Boulevard.
55. The district court in the Gpanite-Clea��tivcrter decision fouz�d that �nost provisions
of Articie 3 of the Community Developmeni Cod�, alleged to be cantent-based, were not
eor�tent-based [see Granite-Cleartis�cc#er� at 132?]. The districi couz�t also noted that � 3-1802 of
Clea��water's Code identified substantial and carefully enumerated go�er�ment inter�sts, and ihat
the City's time, piace and manner reguiations (with appropriate parts severed) weze reasonable
and nar�•owly tailored to advance thos� interests [.ree Gra�aite-Clea��tii�ater at 1340�,
56. The regutation af signage was originally mandated by Flozida's Local
Gove��nent Comprehensive Planning and Larzd Developnr�ent Regulatian Act in 1985 (see
Chapter $5-55, §1�, Laws of Florida}, and this rec�uireznent continues to apply to the City of
Clearwater through Seciion 163.3202(2}(�, Fla�ida Statu�es. In the 1980's, model provisions fa�
the reg�lation a� signage by eities and co�nties in Florida we�e initially developed within A�•ticle
V�II (Signs) of the Model Land Development Code far Cities and Counties, p�epared in 1989 for
the Flo�ida Department of Commi�nity Affairs by the UF College of Law's Centez• fo�•
Gove�•nmental Responsibiiity and by a professional planne�• with Henigar and Ray Engineerin�
Associates, Inc.
57. The City of Ciearwater has adopted a land developmen# cade, known as the
Cam�nunity Development Code, in o�•der to implement i#s compr�hensive plan, and to comply
with the �ninimum rec�uirements in the State of Florzda's Growth Management Act, at Section
163.3202, Florida Statutes, including the regulatiau of signage anti futur� Iand use.
58, The City of Clearwatez• Cotnmunity Developnnent Code and its signage
regulatians were and are intended to maintain and in�p�•ave the quality of life for all citizens of
the City,
59. The City of Clea�water's lanc� developm�nt �•egulations for signage are not
intendec€ to reac�i cei�tain signs, ineluding (1) a sign, otke�• than a windaw sign, located enti�•ely
inside the pretnises of a building or �nclosed spaee, (2} a sign on a�az other than. a prahibited
vehicle sign or signs, (3) a statutory sign, {4) a tra��'ic con��•al device sign, and (5) any sign not
visible fro� a public st�•eet, sidewal� or right-of-way ar fronn a navigable �vaterway or body of
IE�ii�:�:
Attachment number 8 \nPage 1
City Council of Clearwater, Floxida
and Mayor George Cretekos
J�ly 30, 2012
Page 11
water; eYCept a sign for a commercial use that is �isible from an abutting residential use. A new
Seetion should �e adcied to Division 18 so as to id�ntify such exempt signs.
60. The eYe�nption for a sign (other than a windaw sign) lacated enti�•ely inside the
premises of a builciing is not bas�d upon th.e content of the message of any sueh sign, and is
based �apon practical consideration of not ovexreaehing in the i•egulation af signage, absent a
s�bstantial r�ason to eYtend sign �•egulations to �•each the viszbility of signage located inside a
building, other t�an a window si�n �hat is oriented to be viewed by p�destrian or v�hicular tzaffic
outside the building.
61. The exemption for a sign on a car, other than a prohzbited vehicle sign or signs, is
not based upon the content af the message of any such sign, and the prohibition o� �ehicle sign
o�• signs is based upon time, place and manne�• consideraiions.
62. The eYemption far a sign tha# is �•equired t�y any lawfiil statute or regulation of th�
State of Florida oz the Uniied States (knotivn as a stahitory sign) is not a sign catega�•ized by any
impermissible conten#-based distinction. The Center for Governmental Responsibility's 1989
Model Code for local go�ernments a# S�ction �O.O1,00.D i�ecommended an exemption �or legal
notiees and official instzuments, ivhick� e�emption would be cornsist�nt wiih an �xernption for
"statutory signs" as proposed hereby,
63. A"traffic control de�ice sign" is a sign located within the z•ight-of-�vay that
�unctions as a trafiic control device and that is desezibed and identified in the Manual an
Un�form Traffic Contzol Devices (MUTCD) and approved 6y th� Federal Highway
Administrata�• as the Natianal Standard. Traffic cont�•al c�evice signs a��e those signs that are
classified and defin�d by their function as �egulatory signs (that give notiee of tzaff c iaws o�
regulations}, warniz�g signs (that giv� notice af a situation that might nat readily be apparent),
and guide sigt�s (that show route designations, dizections, distanees, services, po�nts of interest,
anc� other geagraphical, zecreationai, Q� cultural infoi•mation). A traffic control device sign
should be exerx�pt from the City of Clearwater's iand use regulations as set forth i� Division. 18,
and such aYenlption is not based upon an impez�nissible content-based distinetion,
64. Any sign #hat is noi visibie fro�n a public stzeet, sidewalk ar �•ighi-of-way, or fiom
a na�igable waterway or body of water, should be e�empt fi•om the City's sign regulations within
Division l. S, eYCept for a sign for a cammercial use that is �isibl� fi•am an: abutting residential
us�.
65. The Center for Governn�entai Responsibility's 1989 Model Code for local
governrnents at Seciion lO.Ol.00.A recammended an eYemption �or signs that are noi designed
ar lacated so as to be visible fiom any st�•eet or adjoining propei�y.
66. In meeiing t�e pu�poses and goals established in the prearrzbles to O�dinance
$343-12, it is appropriate to prohibit and/or to cantin�e to p�•ohibit ce��tain sign types, with
limited eYCeptions that are based upon functian o� use in con#rast to the conte�t af the message
display�d. It is appropriate to prohibit aneVor to continue to generally prohibii the following sign
IE�ii�:�:
City Council af Clearwaier, Flarida
and Mayor Geo�ge C�•etekos
Juty 30, 2012
Page 12
Attachment number 8 \nPage 1:
types, except as otherwise provided in the Cornmunity Devel�pment Code: halloons, cold air
inflatables, streatners and per�nants; bench signs; billboards; electronic changeabl� message
signs; menu signs that change more rapidly than once every three haurs; pa�ement �narkings;
po��able signs; raof or above-roo� signs; sidewalk signs; signs attached to or painted on pi�rs or
seawalls; signs in ox upon any body of water; signs located on publicly-owned land or easements
o�• inside stree# rights-o� �ray; signs that emit sound, vapor, s�ake, octor, pat�ticles, ai• gaseous
matter; signs that have uns�ielded illuminating devices or which refleet lighting onto public
rights-of way th�reby creating a potential traf�'ic or pedestrian hazard; signs that ma�ve, i•evol�e,
t�vi�•1, �otate, flash, scintillaie, blink, flutter, or appear to display rnotian in any way whatsoe�er,
including animated signs, muiti-p�•ism sign�, floodiights and beacon �ights; signs that obstruct,
conceal, hide, or oth.erwise obsc��re fi•om view any traf£'tc control device sign or official traffie
signal; signs that present a potential t�affic ar pedestrian hazard, including signs which obst�•uct
visibility; signs attached to or placed on any tree or other �egetation; signs cazried, waved, oz
otkerwise displayed on public rights-of-way or �isible from public-�ights-of way that are
intended to draw attention for a comm�rcial purpose; snipe signs; thx•ee-dirnensional objects that
are used as signs; vehicle signs and pai�able trailer �igns; and any pe�•manent sign that is not
speei�'ically described ar enumerated as permitted within t�e specific zoning district
classifications in the City's Comm��nity Development Code.
67. The Center for Gover�ental Responsibilzty's 1989 Model Coc�e contained a
p�•oposed land c�evelopm.ent regulation that would prohibit balloons, streamers, pennants, ar�d
other wind-acti�ated sign types, at Seeiion 10.02A2.H., specifically prohibiting "Signs,
commonly referred to as wind signs, consisting of one or tnore hanne�s, flags, pennants, ribbons,
spinners, stzea�n�rs or captive balloons, or othez• objeets or mate��ial fastened in s«ch a manner as
to move upon. being subjeeted to pressure by wind," as a p�•o�ibition that would fi�rthe�
gavernmeniai purposes of aesthetics and otherwise. Additionally, cold air inflatable signs were
identi£'ied atnong the exa�nples of prohi�itec� sign types identified i� the study, Enhancing the
yisticrl �nva��on�ttent Thr•ough Srgn Regaticrtions, Volume One, at Section 3, Engelhardt, Hammer
& Associates, Inc. (2002), and th� prohibition of the same wa� supported by the purposes set
fo1�h in the City af Cleai�water's sign r�gulations.
68. T�e City of St. Petersburg's sign code that eontained a si�nilar prohibition on cold
aix inflata�les, banners and per�nants (St. Peiersbu��g's Code at � I6-671(5}, pxohibiting
"pennants, sti•eame�•s, cold air inflatabies, and banners, e:�cept foi� special aceasions for a Izmited
time and frequency as pe��itt�d in sections 1b-712(1}h. and 16-713"), and a similar prohibitian
on inflatabie devices that are tethered and do nat touch the g�•ound {St, Petersburg's Code at §
16-671 {6)), we�'e rietermined to be eontent-neutral and not eontent-basec� in Gr�anite Stcrte
Outt�oor• Advej�tising, Inc. v. City of St. Petersb�rjg, �'la., 2002 WL 3�55895b (M.D.Fla. 2Q02},
Uff'd in part and j'ev'd in par�t, 348 F.3d 1278, 1281-1282 (l Ith Ci�. 2003), ce�{t. denied, 541 U.S.
1086 (2004), where a de no��o appellate zevi�w confirmed that the ordinance was content-neutral
based ir� larg� part upon the governrr�ent's interest in reg�lating speech and tl�e St. Petersburg's
Cade that s�ated at � 16-667{b)(2) that its enactment was to pramote unifol�nity, piese�ve
aesthetics and fostei• safety and that �•elied upon the precedent o� War�l v. Rock .�gainst l�c�cisrn,
49I U.S. 781, 791 {1989).
IE�ii�:�:
City Council of Clearwate�•, Flo�•ida
and Mayor G�orge Cretekos
July 30, 2012
Page 13
Attachment number 8 \nPage 1;
69. It is th��•efore appropriate to prohibit balloons, cold air inflatabies, sti•eamers and
pennants, with limited eYCeptions for thei�• use on public p�'operty under the limited
circurnstances set fo�•th in ti�e current Code at Sec#ion 3-1 SOS.V. [to be amended and renumbered
to Section 3-1SQ6.R.], because such wind�activated devices utilized as signs to draw attention
from passing motorists are generally distracting in nature, se�ve to deg�•ade community
aesthetics, and are inconsistent with the ge�ei•al prineiples and purpases of Division 1 S.
70. The district court in the Granite-Clecrr-�vater decision addressed current Section 3-
1803,8.'s prohibition on "[b]alloans, cold air inflatable, streamers, and pennants, e�cept whexe
allowed as go��el�nt�aental cr�ad public pasrpose signs for special events of limited time and
frequency, as approved by the city manager or th:e city commission," and th.e court s#ruck Section
3-1803,B, upon determining that the distinciion between "governmental and public puipose
signs" and "nan-governmental and non.-public purpose signs" for such special events lacked the
nec�ssai•y reasonable fi� as it relates to furthering the gove�'nmental inte�•ests in aesthetics and
traffic safety, especially insofar as the prohibition's e:�ception did not state that it was only
limited ta "public pzope�ty" [see G�anrte-Clearzvater at 1335].
71. It is appropriate to address the concei�ns eYpressed by the district court in th.e
Gj�anite-Cle�n��vcater° decision and to adopt a modified �e�sion of the fortr�e�• Seetion 3�1803.B. [to
be renuznbered as Section 3-180�.A.] and eYpressly limitiztg the excep#ian to the limited
eircutnstances ��hen ba�loons, cold air inflatables, stzeamers and pennants are located on public
proparty subject to criteria set �'orth in t�e Code, and to similarly madify the p�•avisions of the
cuzxent Section 3-1SOS.V. [to be r�numbered Section 3-1806.R.] by claxifying that the eYCeption
for balloons, cold ai�• inflatable, sireameX�s, and perinants is limit�d to when theiz use is on "public
prope�-ty" [see Gf�anrte-Cleartivater• at 1335; see also Plensa�t Gr�ove Ciry, Utcah v. Strmmirm, 555
U.S. 460, �67, 129 S.Ct. 1125, 1131 (2009) {the First Amendment's Free Speech Clause cioes not
eYtend io government speech)], and by setting fot�th in these preambles the rationale for the
adoptio� ofr the p�•ohibitian ancl limited exception�, as clarified.
72, It is appropriate to pz•ohibit beneh signs beeause #he same visually degrad� the
cammi�nity character and are inconsistent with the genera� principles and purpos�s of Division
1.8. The Center for Governrnen�al Responsibility's �9$9 Moc�el Cod� contained a proposed
pro�Zibitian on beneh signs, at 10.02. T. ("Signs placee� upon benches, bus shelte�•s or waste
�•eceptacles, eYCepi as rnay be authoriz�d in w�•iting [pursuant to a state stati�te]"). �'urth.er, bench
signs were ic��ntified among the exarnples of prohibited sign types identified in the study,
Enhcrncing the Visical En��i��onn2ent Thl�ough Sign Regarlatfons, Volume One, at Section 3,
Engelhardt, Ham�n�r & Assaciates, Inc. (2002), and that #his prohibitian su�pai�ts the putposes of
the City of C�ea�•water's sign regulations.
73. Th� City of St, Petersburg's sign code that contained a similar prahibition on bus
shelter signs and bench signs (St. Petersburg's Code at � 16-6'71(2), prohibiting "bus shelter
signs and }�ench signs eYCep# when approved by a local govei�ent, pi�rsuant to F.S. �
337.�07{2)(a)" but nat prohibiting "the iden:tification o� the transit company o�• i#s route
schedule") was determin�d to be content-neutral and �ot content-based in Granrte State Oirtcloor
r�clvertisi�rg, Inc. v. City of St. Pete�°sbtstg, Flca., 20�2 WL 3�SS8956 (M.D.�Ia. 2002), crff'd in
IE�ii�:�:
City Council af Clearwate�, Florida
and Mayor George C�etekas
J�ly 30, 2012
Page l4
Attachment number 8 \nPage 1�
part crrtd rev'd in paj�t, 348 F.3d 1278, �281-1282 (I lth Cir. 2003), cert. denied, 541 U.S. 1086
(2004), where a de novo app�llate re�iew confi7ned #hat the o�•dinance was cox�tent-neutral basec�
in large part upan the gove�•nment's interest in regulating speech and the St, Peie��sburg's Code at
§� 6-667(b}(2) that stated �hat its enaetrnent was to promate uniformity, preserve aesthetics and
foster safety anc€ that relied upon the precedent of War�d v. Rock Against Racis��a, �91 U.S. 78 �,
791 (1989).
7�. The distriet cou��t in the Gj•anite-Cleat��vatet� decision nafed that Ai�ticle 3 in
general was not content-based [see Granite-Cleat•wc�te�� at 1334], and this would be inc�usive of
the prohibition on bench signs, other than th.e signage necessarily associated with the
id�ntification of the tiansit company and the route schedule, which functions to identi�y the
benches and t�e related t�ansit routes.
75. Billboas•c�s detract fiom the naiural and manmade b�auty af the City. The
American Soeiety of Landscape A�•chitects has c�etermined that hillboards tend to deface nearby
scenery, whether natural or built, rural or u�•ban. States such as Vermont, Alaska, Maine, and
Hawaii �ave prohibited the construction of billboards in thei�• siates and are now billboard-free in
an effort tQ promote aesthetics and scenic bea�iy, The p�•o�ibition of th� construction of
billboards and c�i•tain oth.e�• sign types, as well as the esta�lishment and continuation of he�ght,
size and other standards fa�• on-premise signs, is consistent with the policy set foz•th in the Florida
Constit�tion that it shall be the policy of the state to conse�•ve and protect its scenic beauty.
76. Caiti�s Y�ave ��ecognized that outdoor advertising signs tend to inte�•�upt what
wauid othe��wise be the natu�•ai landscape as seen fronr� the highway, whether th� view is
untouched or ravished by rnan, and that it would be unreasonable and illogical to eonclude that
an area is too unattractive to justify aesthetic improvement [see E. I3. Elliott �1dv. Co. v.
�1�Ietropolita�r Dade Totivn, 425 F.2d 1�41 (5th Cii•. 1970), cert. clrsfnissec�, 400 U.S. 878 (1970);
John Donnelly � Sons, Inc. v. Oartdoof� �d��ertising l3cl., 339 N.E.2d 709, 720 {Mass. 1975}].
Local governments may separately classi�'y off site and on-site advertising signs in taking steps
to minimize visual pollution �see City of Lake YYcrles v. La�nc�3� .�dve��ti.sing Association of
LakelandFlorida, �14 So.2d 1a30, I032 (FIa. 1982)J.
77. Billboarc�s attract the attention of drive�•s passing by the billboards, the�eby
adversely affecting tzaffic safety and constituting a public nuisance and a n�xio�is use of the lan.d
on which the billboards are erected. The Unitec� States Supreme Coui�t and ma�y fede�•al coua-ts
hav� accepted l�gislative judgments and dete��ni�nation� that the prohibition of billboards
pramotes traffic safety and the aesthetics o� the sunounding area. [see 1�Iett�orrzedia, Inc. v. City
o,f San Drego, 453 U.S. �90, 5�9-510 (1981); Nc�tional �dver•tising Co. v. Ciry &�"oti��n of
Denves•, 912 F.2d 505, 409 (10th Cir, 1990), and Oartdoor Systerns, Inc. v. City of Lenexa, b7 F.
Supp. 1231, 1239 (D. Kan. 1999)�.
78, Biliboarcis are a�o�7n of advertisemeni designed to be seen vvithout the exercise of
ch�ice ox volition on the pa��i of the observer, unlik� other fo��ns of adveztising that are ardinarily
seen as a matter af chozce on the paz�t af'the observer [see Packer� v. Uicrh, 285 U,S. 1Q5 (1932);
IE�ii�:�:
--- Attachment number 8 \nPage 1;
City Council of Clearwatez, Florida
and Mayar George Cretekos
7uly 30, 2012 �
Page 15
a�d General Outdoor Adve�atrsrng Co. v. Depc�r•tme�at of Pa�blie Works, 2$9 Mass. �49, �93 N.E.
799 (1935}].
79. On-site business signs are considered to be pazt of the business itself, as
distinguished from aff-site outdoor adveztising signs, and it is well-recognized that the unique
nature of outdaor advertising and the nuisances fostered by 6illboard signs justify the separate
classification of such struciures for the pui�poses oi go�e�nmental regulation and restrictions [see
E. I3. Ellia#t Adv. Co. v. �Lletrapolitcrn Dade To���n, 425 F,2d 1141, 1153 ,(Sth Cir. 1970), cer�t.
dei�ied, �00 U.S. $78, 91 S.C. 12, 27 L. Ed. 2d 35 {1970), quoting U�rited �c�vertrsing Co�p. v.
I3o��oargh of Ra��ita�r, 93 A.2d 362, 365 (1952)].
80. Billboa�•ds are a traffic hazard and inapair the beauty of the su�•rounding area, and
th� p�•ohibition of the con:stiuction of billbaards will reduce these harms [see Oirtc�oo�• Systetns,
.Tnc. v. City of .Lenexa, 67 F.Supp.2d I231, 1239 (D, Kan. 1999)]. Anything beside the road
wi�zch tends to distract the driver of a motoz vehicle directly affects i�•af�c safeiy, and signs,
tivhich dive�-t the atter�tion of the driv�r anc� occ�pants of mota�• vehicles from the highway to
o�jects away from it, may reasonably be found ta increase #he danger of accidents, an�i agrees
with the cou�•ts that have �•eached the same deterrt�ination [see In re �prnion of the Jacstices, 1 Q3
N.H. 265, 169 A.2�i 762 (1961); �Vei��rnan Signs, Inc. v. Hjelle, 268 N.W.2d 74l (N.D.1978)�.
S 1. Billboard signs are public nuisances giver� their advers� impact an both traffic
safeiy and aesthetics. The p�•esence of billboards along the federal interstate and the ��deral-aid
prirr�ary highway syst�ms has preventec� public property in other jurisdictions from being used
£or bea��tification putposes due to view zones established by �tate acirninistrative z•ule, A
prohibition on the er�ction of o�f-site outc�oo�• adve�tising signs will reduce the numbei• of driver
distractions and the number of aesthetic eyeso�•es along the roadways and highways of the City
[see, e.g., E. I3. Elliott �dy�. Co. ��. �i�Iet�•opolitcrn Dade Tozvn, 425 F.2d 11�1, 1154 (Sth Cii�.
1970), ce1•t. denied, �00 U.S. 87$ (1970)].
82. Scenic Ame�•ica, Tnc. recommends impro�ements in �he scenic character of a
co�nrnunity's landscape and appearance by prohibiting the constructio� of bilibaarc�s, and by
setting height, size and other standards for on-premise signs [see Scenic Ame�•ica'� Seven
Principles fa�� Scenic Conser�aiian, Principle #5�. Mot�e than two hundred Florida connmunities
have adopted. ordinances prohibiting the const��uction of billboards in their communities in arder
to achieve aesthetic, beauti�`ication, traffic safety, andloz other related goals.
83. In orde� ta preserve, p�•otect and promote the safety and genez•al welfa�•e of the
residents of t�e City, it is necessary io �•egulate off site advertising signs, commanly known as
billboard signs or billboards, so as to px�ahibit the construction o� billboards in all zoning
distzicts, and to prravide that the far�going pi•ovisions shaIl be severable.
84. The prahibition of billboa�ds as sei forth in O��dinance 8343-12 wi�1 improve th�e
beauty of the City, faster ovezall improvement ta the aesthetic and visual appearance af the City,
presercve and open up areas fo�• beautification on public property adjoining the public roadways,
increase the visibility, �'eadabiliiy and/or effectiveness oi on-site signs by reducing andlor
IE�ii�:�:
City Council of Ciea��wat�r, Florida
and Mayoa• George Creiekas
7uly 30, 2012
Page 16
Attachment number 8 \nPage 1E
diminishing the visual cl�tter of off-site signs, enk�ance the City as an att��active place •to Izve
and/or wark, rec�uce blighting influences, and irz�prove traffic safety by redueing driver
dist��actions,
85. Tt is appropriate #o prohibit discontinued signs andlo�• sign st�uctures because tl�e
same �isually degrade the eomrnunity character and are inconsistent with the gene�•al principles
and pu�poses of Division 1.8, Under state law, whic� may be n�oi'e perrrxissive tl�an local law, a
nanconfoi7ning sign is deenrzed "discontinued" vvhen it is not operated and maintained for a
periad of twelve months, and the follow�ng canditions under Chaptez 14-14, Florida
Adrninistrative Cade, shall be considered failure to operate and maintain the sign so as to render
it a discontinued sign: (1) signs displaying only an "available for Iease" or similac message; {2)
signs displaying adve�•tising �a�• a product or service which is no longez availab�e; o�• (3) signs
which are blank or do not identify a particulaz• product, se�vice, or facility.
86. The district court in the Granite-Cleaf�tivatet• decision noted that fo�7ner Sec�ion 3-
1803 prohibited t�venty-five c�iffer�nt #ypes of signs (such as abandoned signs), and that A�•ticle 3
in gen�ral was not co�tent-based [see Gr•anite-Clec�r���ater� at 133��.
87. It is apprapriate to prohibit elec�ronic changeabl� message signs, with limited
e;�ceptions for m.enu display signs, legally noncor�forming �xzessage signs cansisting of {a)
genezal message signs that change na �ore frequently than once eve�y siY hours, and (b)
timeltem:perat�re signs that change no more frec�uently tha� once every �inute, because such
devices are cl.istracting in nature and serve to degrade cornmunity aesthetics a�d are incansistent
with ihe general principles and purposes of Division 1 S.
88. The Center fo� Gove��mental Responsibility's 1989 Model Code contained a
proposed prohibiiion on signs wi#h lights o�' illu�nination ti�at flash, rnove, rotate, scintillate,
blinlc, flicker or vary in intensity or co�or exeept for ti�ne-temperature-date signs, at 10.02.02.F.
("Signs with lights or illumina#ion that flash, mave, rotate, scintillate, blink, flicker, or vaiy in
intensity or color eYCept for time-temperatu�e-date signs"). The Center faz Gavernmental
Respansibility's 1989 Model Code contained a proposed li�nited exc�ption from the general
prohibitiorz on ehanging s�gns for time and temperature signs, but only as pe�•manent accessory
signs on corr�mercial parcels and subject to other criteria, at 10.04.0� of ti�e Modei Code.
Fui�hei•, changeable rnessage signs tivere identi%ed among the examples of p�•o�ibited sign types
identified in the study, Enhancing #he Vr�tral Envi�•onment Thl�oirgh Srgrr Regulcations, Volume
One, at Section 3, Engelhardt, Hamme�• & Assaciates, Inc. (2002}, and such prohibition supports
the pu�poses of the Ciiy of Cl�arwater's sign regulations.
89. The district court in the Gr•anite-CIea1•s��ceter decisian addressed Section 3-
1804.F., General Standards, wherein the City specifically regulated the pIacement, size and
Iocation of time and terz�perature signs [see Gr�anite-Clear����atef• at 1335�. The c�ist�•ict court
rejected the contention that Section 3-�80�4.F. was an im.pei�nissible content-based e�ception
zendering the ordinance unconstitutiona�, and the court observed that this sign cat�gory {tizxze and
ternrxperature signs} and its �•eg��ations were also a good example of ho�v tlne ardinance was
content-neut�•al [see G3•crnrte-Clear�s�c�ter° at 1336]. Finally, the district court concluded that th�
IE�ii�:�:
Ciiy Council of Clearwater, Flo��ida
and Mayor George C�•e#ekos
July 30, 2012
Page 17
Attachment number 8 \nPage 1�
category was content-neuiral inastr�uch as the provision was not an attempt to censor speech nr
enforce regulations based on viewpoint; and the coui�i dete��nined that inasmt�eh as a time ar�d
ternpezatur� sign has no viewpoint ancl meiely zelates factual information, the pro�ision was not
an atternpt to censor speech or lfmit the fi•ee eYpression of ideas-especially in light of the City of
Clearwater's specifie pi•ohi�ition in Section 3-180�.H, on placing any li�nitation on a sign based
on the content of the message [see Gt•anite-CleUr�vater• at 1336�.
90. The City o� St. Petersbu�•g's sign code cantained prravisions that allowed for "time
and temperatu�•e signs" not to e�ceed 20 st�uare feet within certain land uses �see St. Petersbu�•g's
Cade at §� 16-749(1)a.5., 16-7d9(1)b.3., 16-710(1)a.5., 16-710(1}b.3., 16-712(�)e., and 16-
712{2)c.] and that these six provisions were among more than fifty different provisions t�at were
challenged by Granite S�ate in Granite Stccte Dutc�o�j• �d��eriising, Inc. v. City of St. Petef�sbarr•g,
Fla., 2002 WL 3455895b, *12, n.23 {M,D.FIa. 20Q2}, aff'd in paNt anc� �•ev'c� in pa��t, 3�8 F.3d
1278, I281-1282 (11th Ci�•. 2003), cer•t. denied, 541 U.S. 108b (2004} [see �rtso G1�anite State
Outdoor� Aclvertrsrng, Inc. v. Crty of St. Peter•sbujg, Fla., Case No. S:OI-cv02250-JSM
(�.D,FIa.}, Doc. l, E�h. A and Doc. 54, p. 11, n. 6]. Tl�e district couz�t in G��anite State v. S%
Petersbali�g, determi�ed that the fo�egoing provisians pe��aining ta "#ime and temperature signs"
did not i•ende�' the ordinance uneonstitutiona� pe3• se (id. at �` 12, n, 23). The Elevenih Ci�•ctiit,
upon a de novo appellate review, confi�•med that the ot•dinance was content-neutral based in large
pat�t upon the fact tl�at the government's stated interest in regulating speech (see St, Peteisbu��g's
Code at Section l 6-b67{b)(2)) was to promote unifoi7nity, preserve aesthetics and foster safety,
and based upon the �act that the gov�rnment's objective in regulating speech was the controlling
eonsideration unde�• the govei�ning pzeeedent of Wa�°c� v. Roekr�gainst Rczcism, �91 U.S. 781, 791
(1989).
91. In the f�ture the�e wi11 no la�ger be a need for time and temperaiure signs due to
the expansion of eIectronic de�ices and insiruments that display time and tempe�atu�•e, and it
would se�•ve the stated inkerests of tl�e Ciearwater Development Code ta prohibit p�•oliferation of
dist�•acting and incongruaus changing message signs by elirninating the eYCeptian for tim.e and
temperature signs, while g�•andf�.thei�ing e;�isting tirne and temperatu�•e signs for their continued
ope�•ation.
92. Additionally, it is ap�ropriate to p�ohihit signs that change messages more
frequently tl�an eve�•y tl�'ee houcs because tke sa�e visually degrade the cc��nmunity aesthetics
and character and are inconsisteni with the general p�•ineiples anc� pur�aoses af Division 18, with
ar� exeeption for signs that function as menu display signs so as to allow for changing messages
for differeni rnenus du�•ing the course of t�e day.
93. A changeable elect�•onic �nessage sign provides moi•e vis��al stimuli than a
traditional sign, and it has been ji�dicially noticed that such changeabl� elect�•onic message signs
will logically will ba inore distracting and mora h�zardous {see 1V�rser Jeti��elet�s, Inc. v. City af
Concor•d, 513 F.3d 27 (lst Ci�•. 2008}). Further, it has been judicially noticed that the alternative
of all�wing eleci�onic message centers but imposing certain canditions on #hem, such: as limiting
the nurz�ber of times per c�ay a m.essage can �hanga, would have steepe�• �nonitoring costs and
other complications and that sueh consicierations suppo�'t a znunicipality's outright prohibition on
IE�ii�:�:
- - Attachment number 8 \nPage 12
City Coun.cil of Clearwater, Fla�•ida
and Mayar George Cretekos
July 30, 2Q12
�age I8
electronic changin� message signs (see 1Vase1� Je�tifelers, Inc. v. City of Concof°d, 513 F.3d 27 (lst
c��•. Zoos�}.
9�. The distzict court in the Grcrnite-Clea�ivater decision noied that former Sectian 3-
1803 prahibited twenty-five different types af signs {such as menu signs on which the messag�
chan�es moz•e rapidly than once every th�ee hours), ar�d that A�•ticle 3 in general was not content-
based [see Gt�at�ite-Clecrrtivatej� at 1334�.
95. The Center foz Governmental Respansibiliiy's 19$9 Model Code contained a
proposed prohibition on signs paintec� on the pavement, except fo�• house nurnbe��s and traffic
control signs (see Madel Code at 10.02.02.5, stating "Signs that are painted, pasted, o�• printed on
any cu�bstone, flagstone, pavement, or any portion o� any sidewaik o�• st�eet, except house
nu�nbers azzd traf%e cont�•ol signs"). it is app�•apriate to prohibit pavement ma�•kings that are not
traific control device signs (whieh are exempt fzo�n regulation unde�• the City's land development
regulations) and except for street addresses (which a�•e not content-based and are necessa�y fox
comrnei•ce and function for health anc� safety concern�) b�cause such markings are distraeting in
nature and seave to degrade cornmunity aesthetics and are inconsistent with th.e general
principies anci puipases af Division 1 S of Article 3 of the Clea��water Code.
96. The district court in the Granite-Clea1����c�ter decision r�ated that Artzcle 3 in
general was not content-based, and that categories for pz•ohibited signs, s�ch as pavement
markings with certain eYCeptions [fa��er Section 3-1803.F.], were not content-based [see
Gr�anite-Clear•��}�rte1� at 1334, n.36 and 1345-1347].
97, The City a� St. Peters�uzg's similar p�•ahibition on pavement markings (St.
Petersburg's Code ai � 1&-671{4} prollibiting "pavement markings, eYCept o#'£'icial traffic control
markings or vvk�ere otherwise authorized") was determined to be content-neutral and not content-
based in Gr•canite State Outdoof• .hir�ve��tising, Inc. ��. City of St. Pete��sbarrg, Flrr., 20Q2 WL
3�558956, "12, n. 23 (M.D.FIa. 2002), a,ff'd in pcal•t crnd rev'd rn pc���t, 3�8 F.3d 1278, 12$1-1252
(11ih Ciz. 2Q03), cert. c�enied, 541 U.S. 1086 (200�). T�.e dist�•iet court in Grcrnite State 3�. St.
Petersbarjg, deterrnined that the foregoing p�•ovision prohi�iting "pavement markings," wi#h
limited exceptians, did not render the ordinance unconstitutional per se (id. at � 12, n. 23). The
Eleventh Cireuit, �pon a de t�ovo appellata review in Granite State v. St. PeteNSbulg, confi�7ned
that the or�inance was content-neutral based in large paz�t �pon the fact that the goveimment's
stated intez•esi in regulating speech {see St. Pet�r�burg's Cocl.e at �ection l.b-667(b)(2)} was to
p�•ornote unifo��mity, p�'eserve aesthetics and £nster safety, and based upon the fact that the
gov�rnment's objective in regulating speech was the eontrolling con�ide�•ation under t�e
gove��ning precec�ent of IYcrrd v. RockAgainst Rc�cism, 491 U.S. 781, 791 (1989}.
9$. The sign iype k�awn as a po��ta�le sign �nay be legally prol�ibited (.ree Har•nish v.
�Ylc�natee Coarnty, 783 F.2d 1535, 1540 (l lth Cir. 1986}; Lrndsay v. Sc�n �ntonio, 821 F.2d 1103,
1111 {Sth Cir. 1987)). It is approp�•iate to continue to prohibit po�•table signs as ��nnecessa�y
visual c1utt�� and that s�ch sign type is inconsistent with the goals an:d purposes of the City's
�and development regulatians expressed in Division 18. The prohibition of portable signs
reasanably ad�ances the governmental gaal of protecting the aesthetic envi�•onment of the City
IE�ii�:�:
City Cour�cii of Clearwater, Florida
and Mayor George C�•etekos
Ju�y 30, 2012
Page 19
Attachment number 8 \nPage 1S
[.�ee Harnish v. 1Yfanatee Totivn, "183 F.2d 1535 {11th Cir. 1986) and Don's Po��ta Signs, I�rc. v.
City of Clea��vater, 298 F.2d 1051 (l lth Cir. 19$7}, cert. denied 485 U.S. 98 (1988)�.
99. The Center for Gavernmental Res}�onsibility's 1989 Model Coc�e eontained a
p�•oposed ]and developrnent regulation that prohibiteci portable signs [.ree prohibiiian in Model
Code, � 10.02.02.Y., and see definition o� "po�-�able signs" a# Model Code, § 10.00.0� ("Any
sign which is manifestly designecE to be transported by traile�• ar on its ow� wheels, including
such signs even though ihe wheels may be remaved and the remaining chassis o�• suppoi�t
str�cture con�erted ta an A or T fra�e sign and attached tempora�•ily to the g�•ound"}], and cited
the Eleventh Circuit's opinion in Hcat•nish v. �i�f�natee County, 783 F.2d 1535 {1 lth Ci�•. 1986), as
suppoi�t fa�• such a prohibitzon.
100. Portable signs were also amang the examples of pi•ohibited sign types identified in
the shidy, .�nhancing the Yistcal Envi3•onment Throa�gh Sign Regarlations, Volume One, at
Section 3, Engelhardt, Hamrr�er & Associates, Inc. (2042), an.d that the prohibition of this sign
type vvas found by that sti�c�y to suppo�� the stated purposes o� th� City of Clearwater's sign
regulatians.
101. The City of St. Petersbui•g's sign code that contained a si�niiax• prohibition on
po��table signs (�i. Pe�ersburg's Code at § 1b-671(6), prohibiting "poxtable signs, including ..."}
was detez�nined to be cantent-neutral and not con:tent-based in Gr�c�nite State Ozrtdooj•
Aclve�tising, Inc. v. City of St. Petersbarjg, Fla., 2402 WL 3�558956 (VI.D,FIa. 2002}, rff'd in
part and r�ev'c� in pa1�i, 348 F.3d 1278, 1281-1282 (1 lth Cir. 2003), cert. deniecl, 5�1 U.S. 10$6
(2004). The distriet eourt in G1•rc�rite_State v. St. Petel�sbacrg, dete�•mined that prohibitions, similar
to the one on "pa��table signs," did not render the ordinance uncanstitutional �e�� se (ic� at * 12, n.
23), ancl note�i that a�nunicipality may choose to prohibit all pa�-table signs in fi�i�ti�erance of its
aesthetic concerns (id. at �14, citing 1�Iesser v. Cily of Douglasville, Ga., 975 F.2d 1505, 1510
(1992)). The Eleventh Circuit, upon a de novo appellate �•eview in Graniie State v. St.
Peter�sharj•g, confirmed that th� ordinance was content-neutral based in Iarge pa�-� �apon the
gov�rnment's interest in regu�a#ir�g speech and th� St. Petersburg Code at § 16-6b7(b}(2) that
stated that its enactment was to promate unifo��nity, pr�se��ve aesthetics and foste� safety and that
�•elied upon the precedent of YYard v. RockAgainst Rcrcism, 491 U.S. 781, 791 {1989).
�02. The dis#�ict court in the Graanite-Clear�tivate�� decision noted that foxmer �ection 3-
1803 prolnibited twenty-five different types of signs (such as portab�e signs}, and that A��ticle 3 in
general was nat eonteni-based [see Grcanite-Clear��vcrter at 1334].
103. It is app�opriate to prohibit roof anc� above roof signs b�ea�se such signs are
distracting ir� nature, serve to degrade connmunity character, and aesthetics and are inconsistent
with the gerzeral p�•inciples and pu��poses of Division 18. The Center for Gove�•nmental
Responsibiliiy's 1959 Model Code contained a praposed land development regulation that would
prohibit roof signs at Section 10.��.00, which allowed for pei•�anent accessory signs but d�d not
allow a permanent aecessoiy sign to be a roof sign {which is de�ned at Section 10.00.04 as "A
sign placet� above the x•oof line of a building or on oz against a roo� slape of less than forty-five
{45) cieg�•ees"). Roof and above �•oof sign� were alsa identified among the e�arnples o£
IE�ii�:�:
City Council of Ciearwatez•, k'lorida
and Mayor Geo��g� Cretekos_
July 30, 2012
Page 20
Attachment number 8 \nPage 21
prahibiteci. sign types in the study, Enhancing the Visaccrl Eravir•onrrtent Thr�oitgh Sign I�egarlations,
Volurne One, at Section 3, Engelhardt, Hammer & Associates, Inc. (2002}, and the prohibition o�
such sign types supported the putposes of the City of Clea��wate�'s sign ragulations.
104. The City o� St. P�tersbu�g's szgn code that contained. a similar prohibition on roo�
signs (St. Petei�sb��•g's Cade at � 16-671('7), prohibiting "roof signs, except integral �•oof signs in
noni•esidential districts") was detez�ined ta be content-neutral and not content-based in Grtanrte
State O�rtdoof• �c�vertisirrg, 1'nc. v. City of St. 1'etej•sbicr•g, Fla., 2�02 WL 3455895& (M.D,FIa.
20�2), aff'd i�a par•t and rev'd in pt�rt, 3�8 F3d 1278, 1281-I282 {l Ith Ciz•. 2003), cer•t. denied,
541 U.S. 1086 (200�). The dist�ict court iz� G��anrte State v. St. Petersbt�tg, detertnined that a
prohibition on signs, sinnilar to the one on roof signs, did not render the ordinance
��nconsiitutional pet� se {ic� at "I2, n. 23), The Eleventh Circuit, upan a de novo appellate
review, confirm.ed that the ordinance was content-net�tral based in la�•ge part upan the
gove��snent's inte�•est in regulating speech, and the St. Petersburg Code at � 16-6b7(b}(2} that
stated that its enactmerzt was ta proinote unifarrnity, preserve aesthetics and fastei• safety and that
relied upon th� precedent af YYar�d v. KockAgainstRaeisl�t, �91 U.S, 7$1, 791 (1989).
105. The dist��ict court in the Gr•anite-Clecrr•���crtej� decision noted that fortne�• Section 3-
1803 prohibit�d twenty-five diff�rent types o� signs (such as roof signs), and that Al`ticle 3 in
gene�•al was not content-based [see Granfte-Clear��vatera at 133��.
106. Sidewalk signs, sometimes kr�awn as sandwich boa�•d signs (except as then
aIlowed in the Dow�town District}, were identified a�nong the eYannples of prohibited sign types
identified in t�e study, Enhancing the Vrsacerl �nvironrnent Throzrgh Sign Regarlcrtions, Volume
One, at SectiQn 3, Engelhardt, Ham�nei� & Associates, Inc. (2002), that were suppoi�ked by the
purposes set fo�•th in the City of CIea��wate�•'s sign regulatians in Division 18. It is appzopriate to
gene�ally pi�ohibit sidewalk signs because such signs add ta sign clutter and �re inconsistent with
the general principles and purpases of Divisian 18, exce�t in Iimited insta�zces, �uch as where
sidewalk signs in com�nercial districts may serve a temporary iunctian of providing infoi7naiian
when #he con.struction of pu�lic improvemen#s is ongoing, or in ot�er lirnited cia•cumstanees
where suck signs pro�ide ir�poi-tani infor�nation to the public, and this prohibition is consistent
with the prohibition upheld by the distx•ict court in the Gr•anite-Cleal�tivater• decision, where the
court review�d foi�ner Section 3-1803.L., which at that time prahibited sandwich board signs
eYCept io t�e extent pe�7nitted in the Downtown Distriet, and upheld that i�estriction after striking
urvelated provisions froin formez• Section 3-1803.L. [see Gr•anite-Clea�•�vater� at I339].
Ia7. The City of St. Pet�rs�urg's sign code that contained a sirnilar prohibition on
sandwich boa�•d signs (St. Pete�sburg's Code ai § 1b-671(8), pi•ohibiting "sandwich boar�i signs")
was detertnined to be content-neutral and not content-based in Gra�rite State Oirtc�oof•
Adve1°tising, Inc. v. City of St. Petel�sburg, �'1�., 2002 WL 34558956 {M.D,FIa. 2002), aff'd in
part and rev'd in paj•t, 3�8 F.3d 1278, 1281-1282 (11th Cir. 2003), cert. denied, 541 U.5. 10$6
(200�), wher� a de r�ovo appellate review confii�ned that the o�•dinance was content-neutrai based
in la�ge part �pon the gove�•nrr�ent's interest in z�egulating speech ar�d the St. Pete�•sburg Code at §
16-66'1(b}(2) that stated ihat its enactment was to promote uni�oz�nity, preserve aesthetics and
IE�ii�:�:
City Council of Ciea��water, Florida
and Mayor George Cret�kos
Ju�y 30, 2012
Page 21
Attachment number 8 \nPage 2
foster safety and that relied upon the precedent of Wa�•d v. RockAgttinst Rucisrn, 491 U.S. 781,
791 (1989).
108. Si�ns attached to or painted on pie�•s and seawalls, other than official regulato��y or
wa��ing signs, �etract from tke aest��tic environment, and such signs conflict with the purposes
of Divisian 1 S, such as enhancing the attractiveness and economic well-being of the city as a
place to Iiv�, vacaiion and cond��ct business, and prese�•ving and enhancing the natu�•al and scenic
characte�•istics of the City af C�eai�vater as a waterfront eommunity.
109. Tke City af St. Petei•sburg's sign code that containec� a prohibition on signs
attached ta or painted on p�e�s or seawalls (St. Petersb���g's Code at § 16-b71(9), pzohibitin�
"signs attac�ed to or painted an piers or seawalls, unless otherwise a�tha�•ized, sueh as official
�•egulatory or wa��ing signs a�proved by the City Manager") was determined to be content-
neuh•al and not content-based in Granrte Sti�te �actdoor• �idvertrsing, Ir�c. v. City of St.
Petersburg, Tlcr., 2002 WL 34555956 {M,D.FIa. 2002), a,f'f'd in pa�•t and �•e��'d rn pc�rt, 348 �.3d
I278, 1281-1282 (11th Cir. 2003}, cert. denied, 541 U.S. 1�86 (200�), where a de novo appellate
review con�'irm�d that the ardir�ance was content-neui�•al based in large part upan the
goverrimeni's inter�st in regulating s�eec� and th� St. Petersburg Code at § 16-66'7(b)(2) that
s#ated that its enac#ment was to p�•ornote uniformity, preserve aesthetics and foster safeiy and that
relied upan the precedent of YVc�1•d v. Rock�gainst Racis�rr, 491 U.S. 781, 791 (i989).
110. Signs painted on piers and seawalls were a�nong the e�arnples a� prohibited sign
iypes identified in the study, Enhancing the Visu�rl �'nvi�•onl�aent Throargh Sign Reg��lations,
Volurne One, at Seetion 3, Engeiha�dt, Hamtner & Associates, Tr�c. (2002), and such prohibition
supported the pu�poses of the City o� Cl�a�tivater's sign �'�gulations. Further, tl�e distric# coui�t in
the G3•anite-Clecc��u�crter d�eision noted t�iat fo��rner Sectian 3-1803 prohibited twenty-fve
different types of signs (s�ach as signs atiached to or painted on piers and �eawalls, other than
official regulato��y or warning sign�), and tha� Article 3 in general was nat content-based �see
Grc�nite-Clearz►�ater at 1334].
111. Signs in or upon any ri�er, bay, lake, ar ather body af wate�•, d�traet from the
aesihetic environment, ancl such signs conflict with the pua�poses of Division 18, such as
er�hancing the atttactiveness and econonnic well-being o� th� eity as a place to live, vacation and
conduct business, and preserving and enhancing the natural ai�d scenic characteristics o£th� City
af Cleai�water as a�vaterfront co�nmunity.
112. The City af St, P�tersburg's sign code that contained a pra�ibition on signs in or
u}�on any river, bay, lake, a�• oth�r body o� water (St. Petersburg's Code at § 16�671(10),
p�•ohibiting "signs in ar upon any river, bay, lake, or other bady of wate�•, unless othez�wise
auth.o�•ized by the Ci�y Manager, s�ch as official regulatory or wa�•ning signs") was determined to
be content-n�utral anc� nat content-based in G��anite Siate Oaatdoor .r�dver�tising, Inc. �>. City of St.
Petersbzrjg, Fla., 2fl02 WL 34558956 {M.D,FIa. 2002), aff'd rn paj't and tAev'd in part, 34S �'.3d
1278, 1281-1282 (l lth Ci�•. 2003}, cert. clenied, 541 U.S. 1086 (200�), where a c�e novo appella�e
review confizmeci that the nrdinance was canteni-neu�ral based in large pa�� upon the
gove�•nment's interest in regulating speech and the St. Pete�•sburg Code at � lb-6b'7(�)(2) that
IE�ii�:�:
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City Council af Clearwater, Florida
and Mayo�' George Cretekos
July 30, 2012
Page 22
stated that its enactment tivas to promote uniformity, px�eser�� aesthetics and foster safety and that
relied upon the p�•ecedent oi Wcard v. RockAg�inst Rczcistn, 491 U.S. 781, 791 (1989).
113. Si�ns on or �pon a river, bay, lake oz water were identifiec�. among the e�amptes
of p�•ohibited sign ty}�es identified iz� #he study, Enhcrr�cing the Vistrc�l Envir•onn�errt Throirgh Sign
Regtrlalior�s, Volunne One, a# Section 3, Engelhardt, Hammer & Assoeiates, Inc. {2002), that
were suppo�`ted by the put�ases set foi�ih in the City of Cleai•water's sign regulations in Division
18. Fu�•ther, the district coui�t in the Gr•anite-Clea��vater decision noted that former Section 3-
1803 prohibited twenty-five di�ferent types of signs {such as signs in ar upon any �•iver, bay,
laka, or other body of water), and that Article 3 in general was not cantent-based [see Gr�anrte-
Cleat•tivate�• ai 133�],
11�. Signs on publicly-owned land or easements or street �•ights-af-tivay [exeept (a) as
allawed i� the renumber�d Seetion 3-180b,�, (b) signs on transit shelters e�•ected pursuan.t to
Sectian 3-2203 and permitteci pursuant to the renumbe��ed Seetion 3-1807.B.5, (c) sidewalk signs
to the e�tent p�r�nitted in Seetia� 3-1806.U., or the renumbe�ed Section 1807.B.4., (d) as
allowed in the renumbered Sectian 3-1807.A., and (e) as aliowed in the r�numbered Section 3-
1806.V. and renurnb�red Section 3-1$06.W.] detract fz�orr� the aesthetic environment, and such
signs conflict wiii� #he putposes of Division 18, such as enhaneing the aitraetiveness and
econamic well-being of the eity as a place to live, vacation and conduct business.
115. The Center fo�• Goverr�rzzental Respons�bility's 1989 Model Code for iocal
gavernments, at Section 10.01,00.A,, reeom�ended an exernption for signs necessary to p�•o�nate
health, sa.fety and we�fare, and other zegulatory, statuto��y, traffic control or directional signs
erected on public propexty �vith pei7nissian as appropriate fi•orn th� State of Flozida, the United
States, of eity or county govel�ments, and that exen�ptions for statutory signs and t�•affic control
device signs fram regulation unc�er Division 18 are inco�porated into t�e n�w Section 3-1803.C.
�nd Section 3-�803.D,, and are not within the scope a£ the p�'ohibited signs listed in the new
Section 3-180�.M.
11 f. The district cout�t in the Gr•�anfte-Clearti��ate1� decisian reviewed and upheld foxmer
Section 3-1803.L, after striking thirteen words as set forth below, r�vhich at that time prohibited
cei�tain signs, including "[s�igns Iocated on publzcly owned land o�• easements or insida street
�•ights-of-tivay, eYc�pt signs rec�uired or erected by permission of tkie city managez• o� city
cammission, signs or transit shelte�s erected pursuant to section 3-22Q3, and sand�v�ch baa��d
signs to the eYtent perrnitted ir� the downtown district," and which furti�er provic�ed that
"[p]zohibited signs shall include b�it shall not be limited to handbills, posters, adver�tisernents, ar
notices that are attached in any way upon lampposts, telephone poles, utility poles, bridges, and
sidewalks" �see G3�rrnite-Cle�n����ater at 1339] �see also Plecrsant Gr�ove Crty, Utah v. Surn�r�ar�rr,
555 U.S. 4bQ, �67, 129 S.Ct, 1�25, � 131 (2009)�. The districi court iz� the Granrte-Clea���vater
deeisian struck the fallowir�g language that then appeared in Section 3-1803.L, "signs required ar
ex•ected by pei�ission of the city manager or city commissian," due to a detei7nination that the
sarrze a1la�ved officials to exe�cise undue cl.iscretion, and upheld the remaining pi•avisions of
Section 3-18Q3.L, [see Gt•anite-Clertrivc�tef• at 1339]. Subsequent amendments were rr�ac�e to the
Clearwate�• Dev�lopment Code to limit ar�y undue discretion of the city manager and city
IE�ii�:�:
City Council of Clearwater, Florida
and Mayor George C�•etekos
July 30, 2012
Page 23
Attachment number 8 \nPage 2:
commission and to pro�ide criteria to address the concerns �aise�. by tne dist�•ict court in the
Granite-Cleal��Tater� decisior�.
117. Signs on easerr�ents or right-of-way were identi£'ied among the examples of
prohibited sign types ic�entified in #he study, �nhcrneing the Visaaal Envrr�onn�ent Th1•ough Sign
I�egxrlations, Volume One, at Seetion 3, En�ell�ardt, Hamrner & Associates, Inc. (2002), tha�
were supported by the pu�poses set forth in the City af Clea��vate��'s sign regulations in Division
18.
118. The City of St, Petersburg's sign code that contained a p�•ohibition on signs that
are ereeted upon or pxoject over public righis-of way (St. Petei•sburg's Code at § 16-b71(11),
p�•ohibiting "signs that are arected upon or project over p�blic rights-of-way or p�•esent a
pot�ntial traffic ar pedestrian hazard" and which "ineludes signs wl�ich obstr�ct visibility"} was
determined to be co�tent-neutzal and not cont�nt-based in G�•r�nite State Otrtdoor �1dve�•tising,
1'nc. v. Crty of St. Pete��sbirr•g, Fia., 2002 WL 3�558956 (M.D.FIa. 2002), aff'd in prrrt ancl r•ev'd
rn paj�t, 348 F.3d 1278, 1281-1282 (llth Cir. 2003}, cer•t. denied, 541 U.S. 1086 (20a�), where a
de novo appe�late �eview confii7ned that the orciinance was coz�tent-neutral based in ia�ge part
upon {1) the govei�unent's interest in �•egulating speech anci (2) the statement in the St.
Peters6urg Cade at § 16-b{7(b)(2) that its �nactment was ta promote uniformity, preserve
aesthetics and foste� safeiy and that relied upon the precedent of YYaf•d v. Rock Agcrinst Rcrcism,
491 U.S. 781, 791 (1g89).
119. Signs that emit sound, vapo�, smoke, odor, pat�ticles, or gaseous �atter eor�flict
with the puiposes of Division 18, s�ch as enhancing the attrac#iveness and economic well-being
of the city as a plac� to live, vacation and eonduct business. The Cente�• for Gavernmental
Responsibility's 19$9 Model Code contained a p�oposed land development i•egulation that would
prohibit signs that emit saund, odor, o� visibie mattet such as vapor, srnoke, pa��ticles, or gaseous
matter, ai Model Code i0.02.02.J., prohibiting "Signs that emit audible sound, odor, or visible
matter such as smoke or steam," as a�rohibition thai would further gove�•nmental pu�poses af
aesthetics and traffic safety. Adcl.itianally, tl�e Cente�• for Ga�erntnental Responsibzlity's 1989
Model Code contained a proposed land development regulaiion that would prohibit signs thai
emit any sounc� that is intended to attract attention, at Model Cade I0.02.I., pro�ibiting "S1�i15
fihat incoiporate projected i�ages, ernit any sound #hat is intended to attract attentian, ar involve
the use of animals," as a prahibitian that wo�.�ld �urther govert�ental purposes of aesthetics and
traffic sa�ety.
120. The City of St. Pete�'sburg's sign code that contained a similar pz•ohibition on
signs that er�it sound, vapor, smoke, odor, pa�•iicles, or gaseaus �natter {St. Petersbui•g's Code at
§ 15-b71{12), p�'ohibiting "signs that emit sound, vapor, smoke, odor, pai�ticles, o�• gaseous
�natter") was d�termined to be content-neutral and nat content-based in Gr�rnite Staie 4a►tdoor
Advertising, Inc. v. City of St. Petersbxrrg, Fla., 2002 WL 34558956 (M.D,FIa. 2002}, cff'd in
par•t and rev'd an parat, 3�8 F.3d 1278, 1281-1282 {1 Ith Cir. 2003), ce1�t. denied, 54I U.S. 1086
(200�k), where a de navo appe�late r�view confiiYned thai the ardinance was content-ne�tral based
in large pai� upan the governmen�'s inte�•est in regulating speeeh and tke St, Petersburg Code at §
16-667(b){2) that stated that its enactment was to pramote unifor�nity, p��eserve aesthetics and
IE�ii�:�:
City Councii af Clearwater, Flo�•ida
and Mayor George Cretekos
July 30, 2412
Page 24
Attachment number 8 \nPage 2�
foste� safety and that relied upon t�e pxecedent of YVccrd v. Rock Against Racism, �91 U.S. 7$1,
791 (1989). �'urther, signs emitting soun.d, vapor, s�oke, andfar odor were identifieci arnong the
eYamples of �rohibited sign types in the study, Enhancing the Visual Envi�•o�trnent Thro��gh Sign
Regulairons, Volu�ne 4ne, at Section 3, Engelhax•dt, Ham�ne�� & Associates, Inc, (2002), and that
the prohibition of such sign types supported the puzpos�s of the City of Clea��water's sign
regulations.
121. The disi�•ict court in the Gr�rnite-Clear�lvater decision noted that �a�7ner Seetion 3-
1803 p�ohibit�d tweniy-five di�ferent types of signs (whic� included signs that emit �oimd,
vapor, smol�e, odor, particles, or gaseo�s matter), and that Article 3 in general was not content-
based [see Gj�anite-Clec�r��vater at 133�].
122. Consistent with the p�izposes of Division 1 S, signs that have unshielc�ed
iiluminaiing devices or which reflect lighting onto public rights-of-way thereby ci•eating a
pot�ntial traffic or pedestrian hazard should continue to 6e prohibited in: Section 3-180�.0. The
Center for Govei�nental Responsibility's 1989 Model Code eontained a proposed land
development regulation that would prohibit "[s]igns that a�•e of such intensity o�• brillianee as to
cause glare o�• impair the visian of any matorist, cyclist, or pedestrian using or enie�•ing a public
way, or that af a hazard or a nuisance to occupants of any property b�cause of glare or other
characteristics" at Madel Code 10.02,02.P., as a prohibition that would fut�her governmer�tal
purposes of aesthetics and traffic safety.
123. The City a� St. Petersburg's sign code that contained a simila� prohibiiion an
signs that I�ave unshielded, illu�ninating devices (St. P�tershu�•g's Cade at § 16-671(13),
prohibiting "signs that have unshielded, illuminating devices") was deter�nined to be content-
neutral and not eante�nt-based in Grcrnite State Oarttloo�� r�clvet•tising, �nc. v. Crty of St.
Petej•sbzcfg, Flcr., 2Q02 WL 39�SS895� (M.D.FIa. 2002), aff'd in perl�t and j�ev'd in pc�i�t, 348 F.3d
1278, 1281-1282 {I1th Cir. 2003), cer�t. denied, 541 U.S, 10$b (200�), where a de novo appellaie
review confirmed that the ordinance was eontent-neu�ral �ased in large part upon the
gavernment's interest in regulating speech and the St. Petersburg Code at § I6-667{b)(2) that
stated that its enactment was to pro�note uniformity, preser�e aesthetics and foster safety and that
relied upon the precedent of Wirrc���. Rock�gainst Racisrr�, �91 U.S. 781, 791 (1989).
124. Signs with unshielded illu�inated devices were id�ntified among the e:�amples of
prohibited sign typ�s in the study, Errhancing ihe Viszral Environrnent Th��oargh Sign Regtrlation.r,
Volume One, at Section 3, Engelha�•dt, Hamm�r & Associates, Inc. (2002), and that the
prohihition of such sign types suppoi�ted the purposes of the City of Clearwater's sign
�egulations.
125. Additionally, �ection 479.11(S), Florida Statutes, p�•ahibits the erection, use,
operatio�, or �aintenance of certain specified signs, including any sign w�ich displays
intez�nittent lights noi erz�bodied in the sign, or any �•otating or flashing iight �vithin 100 feet of
the outside boundary of the rigl�t-of-way af any highway or� the State Highway System, interstate
highway syste�n, oi• federal-aid px•imary highway systerz� or w�ich is illurninated in such a
IE�ii�:�:
City Cauncii of Clearwater, Flo�•ida
and Mayor George C�etekos
Juiy 3 Q, 2012
Page 25
Attachment number 8 \nPage 2:
manner so as to cause glare or to impair the vision of motorists ar at�erwise dis#ract rnotozists so
as to interfere with th� motorists' ability to safely aperate their vehicl�s.
126. The district court in the G�•anite-Clear�i�atel� decision noted that former Sectian 3-
1$03 p�ohibited twenty-fve different types oi signs {such as signs that have unshielded
iIluminating devices or which reflect lighting onto public rights-of-way thereby ereating a
potential traffic or pedestrian hazai•d), and that Article 3 in general was not content-based [see
G�•anite-Clern��~fcrter at 133�].
�27. A prohibition on signs that rr�ove, revolve, twirl, rota#e, flash, scintillate, blin.k,
fl��ttei• or appear to dis�lay motion, including animated signs, muiti-prism signs, floodlights and
beacon lights {e�eept when requi�'ed by tk�e �'��iei�al Aviation Agency o�• ot}�er gove�nmental
a�eney), unless otherwise e�p��essly ailowed, is eonsistent with the purposes of Division 18,
including the lessening of hazardous situations, pzotecting t�e public fi•om the dangei•s of unsa�e
signs, �•egulation of signs in a manner so as to not intei�fere with, obstruct vision of, o�� dist�•act
moto�ists, bicyclists or pedestrians. A pzahibition on the aforesaid signs is also eonsistent with
the purpose of #he land c�evelapinent regula�ions to enhance the attraetiveness of the community
anci to preser�e and enhance the natural anc�. scenic charaeieristics of a wat�rfront and r�sart
community,
128. The Cente� fo�• Gavernmental Responsibility's 1989 Model Code contained a
p�•opos�d land develop�-rient �•egulatian that would prohibit "[s]igns with visible moving,
revolving, or rotating parts or visible mechanical move�n�nt of any description oz other appaz•ent
visible movemen.t achie�ed 6y electrieal, electronic, oi• mechanical means, except �or ti•aditional
ba�•ber poles," at Mod�l Code 10.�2.02.D,, as a prohibition that would itxrth.er gove��unental
ptupases af aesthetics and traffic saf�ty. Additianally, the Ce�tei� for Governmental
Respansibility's 1989 l�iodel Code contained a proposed tand c�eveloprrzent �eguiation tliat would
prohi�it "[s]igns with the optical illusio� of movemeni by means of a design that presents a
pattei�n capable of givin� the illusion of motian or changin� of copy," at Model Code
10.02.02,E,, as a prohibition that would further governmental purposes of aesthetics and traffic
safety.
129. The Center far Goverr�ental Res�onszbility's �989 Model Code also contained a
proposed land develapment regulation that wouid prohibit "[s]igns with lights or illurnination:
that flash, move, rotate, scintillate, hlink, flicker, o�� va�•y in int�nsity or color exeept for time-
tempei•ature-date signs," at Moc�.el Code 10.02.02.F., as a prohibition that wauid fiii�her
gove�rim�ntal purpases of aesthetics and t��affc safety. Furthe�•, th� Center for Gove��nrr�ental
Responsibility's 1989 Model Coc�e contained a proposed land developm�nt regulation that would
prohibit "[s��archlights used to adve�•�ise or promate a�usiness o�• to attraet e��stomers to a
property" at Model Code 10.02.02.R., as a prohibition i�at would fiuthe� govei•nmental purposes
of aesthetics and traffic safety.
130. The City of St. Petersb��z•g's sign code that contained a simil� pzohibition on
signs that move, �•evolve, twirl, i�otate, flash, incl�ding animated signs, multi-pris�n si�ns, and
beacon lights {,St. Petersbu�g's Code at § 1b-671(14}, prohibiting "signs that move, �•evoive,
IE�ii�:�:
City Council o�Clearwater, F�o�•ida
and Mayor George Cretekas
July 3d, 2012
Page 26
Attachment number 8 \nPage 2E
twirl, rotaie, flash, including animat�d sigr�s, muiti-prism signs, and beacon lights e�cept when
required by the Federal Aviation Administration or other go�vet�nmental agency") was dete��nined
to be content-ne�tz•al and not content-based in Gr�anite Stcrte Outdoor �1 dvel�tisrrrg, Inc. v. Cily of
St. Petersbtrrg, Fla., 2002 WL 34558956 (M,D.FIa, 2�02), aff'd i�r pa1•t and rev'cl in pay�t, 348
F.3d 12?S, 1281-1282 (Ilth Cir. 2003), cert. t�eniecl, 54� U.S. 1086 (20Q4), wher� a de novo
appellate review confirmed that the ordinance was content-neut�•al based in large pa��t upon the
govei7unent's interest in regulating speech and the St. Petersburg Code at § 16-667{b)(2) that
stated that its enaetm�nt was to promote unifarmity, p�•eserve aestheiics and foste�• safety and that
z•elied upon the p�•eeedent of YYard v. RockAgainst Racism, 491 U.S. '�81, 791 (1989),
131. A prahibition on signs utilizing beacon lig�ts should not apply, anc� beacan lights
utilized as a sign shoulci. be eYempted fzom prohibition if and when the same is rec�uired by th�
Fedei•al Aviation Agency or other governrnental ageney for a public puapose.
132. Signs t�at move, revalve, ��otate, and/or flash we�'e identified among the eYamples
of prohibited sign. types identif �d in the study, Enhancing the Visual Enviy'orarrre�at Tht�ozrgh Sign
Kegarltrtions, Volume One, a� Section 3, Engelhardt, Har�er & Assaciates, Inc. (2002), that
r�ere supported by the pur�oses ,set fo��h in the City of Clearwater's szgn regulations in Division
18.
133. The dist�•ict eou�-t in the G��unite-Cleaj•tivater� decision noted that fo��ner Section 3-
l SQ3 prohibited twenty-five different ryp�s of signs (s�ch as signs t�at �no�e, revolve, twiri,
raiate, flash, including animated signs, na��lti-prism signs, t�•z-visians signsj, and that A��ticle 3 in
general was not content�based [see G�anite-CIeaN�vater ai 133�].
134. Signs that obsir�ct, conceal, hide, oz othe�•wise obscure from �iew any traffic
eontrol device sign or official t�•affic signal should be prohibited, eonsistent with the purposes of
Division 18. Signs abst�ucting traffic or other govei�tunental signs were identified among th�
eYampies of prohibited sign typ�s identified in the st�dy, Enhc�nci�rg the Visticrl Envi1•ontr�ent
Thr•otrgh Sign Regl�lcaltons, Volume One, at Section 3, Engelhardt, Hammer & Associaies, Inc.
{20Q2), that wei•e supported by the puzpos�s set foi�h izt the City of Clearwater's sign regulations
in Division 18, A p�ohibition on sig�ns that present a potential traffic or pedestrian hazard,
includir�g signs which obstruct visibility, are consistent with the purposes of Division 1 S,
inchiding the lessening of nazardous siti�ations, p�•atecting the public f'ram the dange��s of unsafe
signs, regulation af signs in a�nanner so as to not interfere with, obstruct vision o% or distract
motorists, bicyclists or pedestrians.
135. Tkte City of St. Pe�ersburg's sign code that con�ained a similar �rok�ibition on
signs that obstruct, canceal, hic�e, or otherwise abscu�•e from view ar�y afficial traffic sign (St.
Petezsburg's Code at § 16�b71(15), prohibiting "signs that obstruct, conceal, hide, or otherwise
oi�scuze from �iew any afficial traffic or gavei�nrr�en# sign, signal, or deviee") was de#etmined to
be cantent-neutral and not content-hased in Granite State Ouldoor �Idver•tisrng, Inc. v. City of St.
Petersbarrg, Flt�., 20Q2 WL 3�558956 (M.D.FIa. 2002), c�ff'd in paf°t and re��'d in p�r7, 348 F.3d
1278, 1251-1282 (l lth Cir. 2�Q3), cert. clenied, 5�� U.S. 1086 (200�), where a de novo appellate
revie�v conf"irrr�ed tl�at #he ardinance was cantent-n�utral based in large part upon the
IE�ii�:�:
- Attachment number 8 \nPage 2�
City Council of Clearwat��', �'lorida
and Mayor Geo�ge Cretekos
3uly 30, 2012
P�ge 27
gove�7unent's interest in regulating speech and the St. Petersburg Code at ��6-667(6)(2) that
stated that i#s enactment was to p�•omote unifaxmity, preserve aestheties and foster safeiy and that
z•elied upon the preceden:t af YYaP'd v. RockAgainstRacrstn, �91 U.S. 781, 791 (1989}.
136. The district court in the G�anite-Cleartivater decision noted that farmer Section 3-
1$03 prohibited twenty-£'iv� different iypes of signs (such as signs #hat obst�uet, conceal, hide or
ot�erwise obscure from �iew any official traffic or govei�unen# sign, signal or device), and that
Article 3 in genezal was not conteni-basec� [see G3•anite-Cleaj•�vrctej� at 133�].
137. T�e Cente�• for Govex•nrnental Responsibility's 1989 Madel Code fai' iocal
gover�ments, ai Model Cot�e 10.02.Q2.M., prohibited "Signs that obstruct the vision of
pedestrians, cyclists, or tnotorists traveling on or entering public streets," and at Model Code
10.42.02.P., prohibited "Signs that are of such intensity or brilliance as to eause gla��e or zmpair
the vision of any rnotorist, cyclist, or pedestrian using oz ente�•ing a public way, or #hat of a
l�azard or a nuisat�ce to occupants of any propei�ty because af glare or oth.er characte�•is�ics".
138, The City a� St. Petersburg's sign code that contained similar prohibitions on signs
that present a potential h�affic or pedestrian hazard, which inehide�. signs which ObSiIUCi
visibility (St. Petersbu��g's Code at § 16-671(11), prohibiting "sigr�s that ... present a poteniial
t�•affic or pedestrian hazard, This includes signs which obstruct visibility"} was detei7nined to be
eontent-neutral and not content-basec� in G�•anite State Otcir�oor Adve1•tisrng, Inc. v. City af St.
Petet•sbzar�g, Fla., 2002 WL 34558956 (M,D.FIa. Zoo23, �rff'd rn part und t�ev'd in par•t, 348 F,3d
1278, 1281-1282 (I lth Ci�•. 2003), cer°t. de�ried, 5�1 U.S. 108b (200�), whe�e a de novo appellate
review confi��ned that the ordinance was conten#-ne�tral based in large pa�•t upon the
governmeni's interest in regulating spe�ch and t�e St. Pete�'sburg Code at § 16-6�7(b)(2) that
stated that its enactment was to pro�note unifo��nity, pr�serve aesthetics arad foster sa�ety and t�at
reliecl upon the precedani of tYa1�d v. RockAgainst�tracisrt7, 491 U.S, 781, 791 (1989).
139. Signs fhat present potential traffic or pedestrian hazards were �denti�'ied among
the exarr�ples af prohibited sign types identi£'ied in the study, Enhancr�rg the Vistrrrl En��it•onrnent
Throzrgh Sign Regzclations, Val�m.e One, at Section 3, Engell�a�•dt, Hammer & Associaies, Inc.
(2002), that weze supported by the puzpase� set forth in the City of Clea�water's sign reguiatians
in Division 18. Additionally, the district eoui�t in the Grtanite-Clecrt`bi�Lil23° decision noted that
foi7ner Seetion 3-1803 prohibited twen�y-five different types of signs (such as signs that present
a potential trafiic or ped�strian hazard, inc�uding signs w�ich abstruct �isibility), and that Article
3 in geneial was not content-based [see Grcrnite-Cle{rrtivatel� at 133�].
1�0. Signs attaehed to o�• placed on any tree or other vegetation adei to visual pollt�tian
and ciutter, and should be p�'ohibited to fi�rther the purposes of the City's land c�eve�opment
regulations an:d Di�ision l S of Article 3 of the City's Code.
i�f, Signs attached to a tr�e or vegetation were identified among the exainples of
pxohibited �ign types identified in the study, Enhancing the Vrsual Envrronrnent Thl�oargh Sign
Regtrlatron,s, Valume Orze, at Section 3, Engelh.a�•dt, Hammer & Assoeiates, Inc. {2002), that
we�•e supportec� by tl�e purpases set forth in the City af Clearwater's sigr� regulations in Divisian
IE�ii�:�:
City Councii of Clearwater, Fiozida
anc#. Mayor George C�'�tekos
3uly 30, 2012
Page 28
Attachment number 8 \nPage 2<
18. Further, Chapte�• 479, �'lorida Statutes, at �ectian �79.11(9) (2010), prohibits any sign
erected, usecl, aperated, o� maiz�tai�ed that is nailed, fastened, or affi�ed to any t�ee and which is
adjacent #o the right-of-way of any po��ion of the intei•state highway system or the federal-aid
pi•imary highway system. Addition.ally, the district cou�� in the Granrte-Clea1•tivutet� decision
noted that Article 3 in gen�ral was not content-based, and that ca�ego�•ies for prohibited signs,
such as signs attached to vegatatian [farnner Section 3�18�3.R, novv renumb�ied to Seetion 3-
1804,5� were not content-based [see Grtanite-Clea�•�vr�te3• at 133�, n.36 and 13�5-13�7].
1�42. Signs intended to draw attention for a corr�mejacr�rl puipose and that are ca��'ied,
waved o� othe�•wise displayed by parsons either on public rights-of-way or in a manner visible
frorr� publie rights-af way (vvhich does not include ar limit the display of p�acai•cis, banners, flags
oz ather signage by persons participating in demons#ration�, political rallies and similar events)
eonflict with tne purpases of Division 18, such as enhancing the aiti�activaness of the city as a
place to live, vacation and conduet business, and regulating signs in a�nanner so #hat i�ey do noi
inte�fere with, obstruet the vision of, or disti•act motorists, bicyclists or pedestrians. Accordingly,
the renumberec� Section 3-1803.T e�pressly prohibits signs that are intended to drar�v attentian for
a cammercial purpose and that a�•e cat�•ied, waved or otherwise displayed by pezsons either on
public �•ights-af-�vay or in a manner visible frorn public rights-af �vay, and that the foregoing
piovision is not in#enc�ed to limit the display of placa�•ds, banners, flags or other signage by
persans participating in demonstrations, palitical railies and similar evenis.
1�3. In rneeting th� puiposes and goals established in Ordinance 8343-12, it is
appropriate to prohihit andlor to cantinue to prahibit the display of what �as �ecome known as
"human signs".
1�4. The distzict coui�t in the Gj•anite-Clear•ti��atef• deeision addressed the restriction in
fo��er Section 3-1803.5 �renumbered as Section 3-1803.T] which prohibited signs that are
"carried, waved o�• otherwise displayed" in public rights-of-way or "in a rnanner visible frorn
p�iblic rights-of-way" and "directed toward such displays intendec� to draw attention fa�• a
cornr�ze�cr�rl pacrpose, ar�d is not intended to lirnit the display of placards, banners, flags or ot�er
signage by pei•sons demonstrating in demonst�•ations, palitical rallies or simila� events" [see
G��cr�rite-Cleartivater• ai 13�0-13�1]. The district court in the Gt•anite-Cleartivater decision found
that the restriction in foi•rner Section 3-1803.5 j�•enurnberec� as Section 3-18�3.T] was content or
vievvpoint-neutral and. justified by Clearwater's stated intet�ests in safety and aestheties, and that
the additional guidance pro�ided in the prnvision assu�•es that governmeni officials a�•e not given
��nbriciled diseretion [see Granrte-Clecarti��ater at 1340-13�1].
145. 0#'f p�•emises signs that are tacked, nailec�, posted, pasted, giued, or otherwise
attached ta trees, poies, sta�Ces, or fences, and which a�•e not otherwise exp�'essly allow�d as a
permitted sign, also known as "snipe signs," add to visual pollution and clutter, and sk�ould be
prohibited to fi�riher the purposes of the City's land development regulations and Division 18 of
Article 3 of ihe City's Code.
14b. The district eourt in the G�°anrte-Clearz3�ater� decision upheld the City's
prahibition an snip� signs aftez severing the �vozds "other objects" in the def�nition of Sectian 8-
IE�ii�:�:
Attachment number 8 \nPage 2S
City Council of Clearwater, Florida
anc� Mayor Geozge Cretekos
July 30, 2012
Page 29
l0I in o�•dei• to remove a conflict between S�ction 3-1806.B.3 (allowing attached signs} and
Sec�ion 3-1803,T (prohibiting snipe signs that would ir�cl�de attached signs to objects otl�e�• than
thos� Iisted) [see G��anite-Clear���ater• at 1335]. Additionally, snipe 51�215 wer� among th�
examples of prohibit�d sign types id�ntiiied in t�.e siudy, E�th�rneing the Yisual Environment
Through Srgn Regaclattons, Volurne One, at Section 3, Engelhardt, Harni�e� & Associates, Inc.
(2002), th�t supported the p�rpases set foi�h in Division I8 of Article 3 of the City's Code.
Further, Chapter 479, Florida 5tatutes, at Section 479.11(9) {20�0), prol�ibits any sign erected,
used, operated, or rnaintained that is nailed, fastened, or affi�ed to any tree and whicl� is adjac�nt
t� the right-af-way of any pox•tzon of the interstate highway system ai• the federal-aid prinaaiy
highway system, in the interests of aesthetics and tzaffic safety.
147, The City of St. Pe�ersburg's sign code that cantain�d a simila�� prohibition on
snipe signs (St. Petersburg's Code at § 16-b71(16), p�•ohibiting "snipe signs"} was det�rmined to
be content-nei�tral and nat content-based in Gt•anite State Ozridoo�• A�lve1°tisrng, 1'nc. v. City of St.
Petet�sbzrfg, Fla., 2002 WL 3�55895fi (11�1.D.Fla. 2002), aff'd i�r pc�rt an�l r•ev'd r�r part, 3�8 F3d
1278, 1281-1282 (llth Ci�•. 2003), cej�t. de�ied, 5�1 U.S. 1086 {200�), The ciistrict cour� in
GNanrle State v. St. Petershar�•g, determined that the foregoing provision prohibiting "snipe signs"
did nat rende� the ordinance uncons#itutional per se (id. at "12, n. 23}. The Eleventh Circuit,
upon, where a de noj�o appeIlate review confi�7nec� tl�at the ordinance was eantent-neut�'ai based
in large pat�t upon the government's interest in regulating spe�ch and the St. Petersbui•g's Code at
� 16-667{b}(2) that stated that its enactment was to prorr�ote unifo�mity, p�•ese�ve aesihetics and
foster safety ant� that relied �pon the p��ecedent of Wir��d v. Rock�gcrinst Rracism, 491 U.S. 781,
791 (1989).
148. Three ciimensional objec#s �sed as signs conflict with the pu�poses of Dzvision 18,
such as enhanci�g t�e a�tractivene�s of the city as a place to live, vacation and canduct business.
Three-dimensional at�jects used as signs were identiiied amorzg the eYamples of prohibited sign
types identifiecl in the study, Enh�ncing the Visatc�t En��i�anment Thraotrgh Sign Reg�rlations,
Volume One, at Sectian 3, Engelharc�t, Hammer & Associates, Inc.-(2002), that we�•e suppoi�ted
by the purposes sei forth in the City of Clea��water's sign regulations in Divisian 1 S.
1�9, The City af St. Peters�u��g's sign code that contained a similar prohibition on
tl�ee-dimensionai objects that are used as sign� (St. Petersburg's Code at § 16-b71{1$),
prohibiting "th�ee-dimensional abjec�s that are ��sed as signs") was deter�ined to l�e content-
neutxal and nat eonter�t-based in Gracrnite Stc�te �tstdoo3� Advertisrng, Inc. v. Crty of St.
Pete3•s1�arNg, Fla., 2402 WL 3455895b (M.D.�'la. 20Q2}, aff'c� in pc�rt and j�ev'd in pat�t, 3�8 F.3t�
1278, 1281-�282 (l lth Cir. 2003), cert. denied, 5�1 U.S. 1086 (200�), wher� a de novo appeilate
review confi�7ned that tlne ordinance was content-ne�tral based in large pai�t upon the
government's interest in regulating speech and the St. 1'etez•sburg Code at § 1b-667(b)(2) that
s�ated that iis enactment was to px•omote uniformity, preserve aesthetics and foster safety an.d that
�•elied upon the preced�nt of YYarc� v. Rackr�gain,st Racism, 491 U.S. 781, 791 (1989).
150. The districi couzt in the Gt•anite-CIeal��vater decision noted that former Section 3-
1803 prohibiteel fwenty-fve different types of signs {which inc�uded three-dimensional objects
IE�ii�:�:
City Couneil o� Clearwater, Floz•ida
and Mayor George Cretekos
Juty 30, 2�12
Page 30
Attachment number 8 \nPage 3l
that a�e used as signs}, and that A�•iicle 3 in general tivas not content-based [see Granite-
Clec�r�ti}c�ter at 133�].
151. V�hicle signs and po�'table ti•ailer signs detract from the aesthetic en�ironment,
and such signs canfliat with the pu�poses of Divisian 18, such as enhancing the attractiveness
and economic well-being of the city as a place to liv�, vacation and co�duet business, and
p��eservir�g and er�hancing the natural and scenic characteristies of the City of Clea�water as a
watezfiont community. V�hicle signs anci. po��table trailer signs were zdentiiied among tke
exa�nples of prohibited sign types identif ed in the study, Enhcrncing the Visacal En��i1•onment
Throargh Sign Regarlation,s, Volume One, ai Sectian 3, Engelha�•dt, Hammer & Associates, Inc.
�2002), that we�•e s�pported by ihe pu��poses set forth in the Ciiy of Clearwatei's sign regulations
in Division 1 S.
152. The C�nte�• for Governmental Responsibility's 1989 Model Code for local
govei�ments, at Model Code 10.02.02.W., �rohibited vehicle signs with a total sign a�•ea a� any
vehicle in eYcess of ten (10) square feet, when the vehic�e: (1) is parked for more than si�ty
consecutive �ninutes vvithin one hundred (1Q0} feet of any stz•eet right of way, (2) is visible fram
the street righ.t of �rray that tke vehicle is within one hundred (100) feet of, and (3) is not regularly
useci in the conduc# af the business advertised on the vehicle; and fu��ther providing that a ve�icle
used primarily far advertising, or fo� the purpase of providing trans�ortation fOT OWII�TS or
employees of the occupancy advertised by the vehicle, shall not be considered a vehicle used in
the conduct of business. Nea�ly identical p�•ohibitions on vehicle signs have upheld against a
constitutianal cliallenges (see Perkins v. Totivn of Of�ange Pa1�k, 2006 WL 5988235 (Fla. Cir. Ct.).
153. The Center fo� Govez•nmental Responsibility's 1989 Model Code �or local
gove�•n�nents at Model Code 1 Q.02.Q2.Y, prahibited "po��abl� signs as defined by this Code,"
and therein at 10.00.04 defined "portable �ign" as "any sign which is manifestly designed �o be
transpo��ted by trailer or on its awn wheeis, including such signs e�en though the wheels may be
��emo�ed and the zemaining ehassis or support structu��e canverted to an A ar T franne sign and
aitac��ed te�nporarily to the ground" and that a similar prohibition was upheld in Har•nish v.
1Ylcrraatee Cotrnty, 783 F.2d 1535, 1540 {11th Cir, 1986).
1 S�, The City af St. Petersbuz•g's sign code that contained sinnilar prohibitians or�
portable signs and vehicle signs {S#. Petezsburg's Code at § 16-6'11(fi} and {19)), were
datermined to be content-neutz•al and not content-based in Granite State Oartdoot• �dve3�tisrng,
Inc. v. City of St. Pete�sbirr�g, Flrr., 2002 WL 3�558956 (M.D.�'la. 2002), c�ff'c� in ptct•t �nd rev'd
in part, 348 F.3d 1278, 1281-1282 (l lth Cir. 2003), cert. �'eniecl, 541 U.S. 1086 (2�0�), whe�•e a
de novo appelIate �•eview eonfirmed that the o�•dinance was content-neut��al based in large part
upon the govern�nent's interest in regulating speech and the St. Petersburg Code at � 16-
667(b)(2} that stated #hat its enactrr�ent was to pron�ote unifarmity, p�'ese�ve aesthetics ancl foster
safety and that relied �ipon tke prec�dent of �Yat•c� v. Rock Against Racisrn, �91 U.S. 781, 791
(1989).
I[�ii�:�:
City Courzcil af Clearwater, Florida
and Mayor Gearge Cretekos
J�ly 30, 2012
Page 31
Attachment number 8 \nPage 3
155. The district court in ihe G3•axite-Cleaj•tivate�� decision n:oted that fo�•mer Section 3-
� 8Q3 prohibited twenty-�ive different types of signs (such as portable signs and �ehicle signs),
and that A�ticle 3 in general was not eontent-�as�d [see Granite-Cleartit�ater° at 1334�.
156, Any perm.anent sign that is not specifically d�scribed or enumerated as permitted
within the specific dist�ic� classifications in the Com�nunity De�velopmen:t Code should ear�tinue
to b� prohibited in the renumbered Seciion 3-1804,X, with clarification that the fo�egoing
p�•ohibition pe��tains to permanent sign types.
15'7. The City of St. Pet�rsburg's sign code that contained a si�mila� prohibitian on
signs not specifically described or �numeraied as pei7nitted within the specifc land us�
classification� in the article 16 of the St. Petersburg Code (St. Pete�•sburg's Code at § 16-67I (20),
prohibiiing "any sign that is not specifically described or enumerated as permitted within the
specife lar�d �se classifications in this az•ticle") was detei�nined to be content-neutral and not
content-based in Grc�nite St�rte Dutdoo3� Advertisr�ag, Inc. v. City of St. Pete��sbtrrg, Flcr., 2002
WL 3455$956 (M.D.FIa. 2042), c�ff'd i» pa�t and rev'c� in par•t, 348 F3d 1278, 1281-1252 {l lth
Cir. 2003), ce3�t. denied, 541 U.S. 1086 (2004}, whex�e a de novo appellate re�iew confirmed that
the ordinanc� was content-neutral based in large pat�t upon the go�ernrnent's interest in
regulating speech and the St. P�tersburg Code at § 16-6fi7(b){2) that stated that its enactment was
ta promote uni�oi7nity, prese�ve aesthetics and foster safety and that relied upon the preced�nt af
�Ya1°d v. RockAgainstRcacistn, �91 U,S. 751, 791 (�989),
158. T�e district court in the Granite-Cleaj•tivatej• decision noted that fo�'mer Section 3-
1803 prohibited twenty-fve dif�erent types oi signs (which incl�ded any sign that is not
specifically described or enumerated as perrr�itted within the specific district classifications in the
Developmeni Code), and that ��iele 3 in general ivas not content-based [see Granite-
Clearlvate�� at 133��.
159. In ca��ying out and imple�nenting the purposes of the land development
regulations governing signage it is appropriate to establish ge�exal standards including the
following: the e�tablishr�ent of a minimum setbaek for signs of ii�e fee# froan the pzoperty line;
the allowance of n�on signs and lighting and praviding the ci�•cumstances whereby neon Iighting
is counted to�ra�•d the allowable area of pe�n:�issible signage; the establishment of cei�tain
conditians whereby illuminated signs may be operated; the allowane� of banners and flags and
�roviding the circumstanc�s whereby the same a�e counted taward tY�e allowable area of
perr�issible signage; the allowance of signs t�at fi�netian to display changing gasoline prices
(gasoline price display signs) except vahe�•e speciiically p�•ohibited, and also providing certain
height limitaiions and #he circumstances whe�•eby the same a��e cotmted toward the allowable
area of permissihle fi•e�standing signage; the allo�uance of signage on awnings subject to cei�tain
limitations such as size; a provision that ma�es it clear that other codes may be applicablc,
namely building and electrieal codes; a provision that specifies that signs shall not have
limita#ions bas�d upon the content of the mes�age eontained on the signs; and a provision
cadifying that noncornmercial speech may be substituted �or comrnercial speech.
IE�ii�:�:
City Council af Clearwater, Florida
and Mayor George C�•etekos
J�ly 30, 2012
Page 32
Attachment number 8 \nPage 3:
16Q. Tn ihe interest of both aesthetics and traffic safe#y, na sign shali be located within
five feet o�a property line af a parcei pxoposed for development.
161, In tl�e interest of aesthetics and traffic safeiy, it is appropriat� to addz�ess
circumstances when neon lightin� shauld noi be xegai•ded as signage for pu�pose of Iand
development �egulations that regulate signage, and ta provide for circumstances when neon
lighting used as fr�estanciing designs or mu��als or as atiacl�ec� mu�•als oz• designs ut�ela#ed to the
a�•chitectural features of ihe building should be counted toward the allowab�e area of the
proper�ty's or occupancy's freestanding or attaehed signage, as applicable.
�62, In the interest af aestketics and tzaffc safety, it is appropriate ta pravide that the
lig�t fiom any illuminated sign shall b� sl�aded, shielded, or directed away fi•om adjoining street
righis�of way and propei�ii�s; that no sign shall have blinking, flashing, or fli�ttering lighis or
other ill�minatian devices which have a c�anging light intensity, b�ightness, colo�•, or direetion
or as otherwise prohibited in the new Section 3-1$04; that no colored lights shall be used at any
location or in an.y manner so as ta be conf'used with or consi�ued as traffic-cont�'ol devices; thai
neither the direct nor the reflected lig�t from prima�y light sou�•ces shall ereate a trafiic hazarci to
operata��s of motor �e�icl�s on public thoro�ghfares; and thai the light which illuminates a sign
shall be shaded, shielded, or di�•ected so t�at no structure, including sign suppo��ts or awnings, axe
illuminated hy such lighting.
163. In the inte�est of aesthetics and traffic safety it is appropriate to pz•ovide that a
banner or flag may be used as a permitted freestanding ar attached sign and, if so used, the area
of tl�e banner or flag slaall be included in, and limited by, th.e computatian of allowable ar�a for
freestanding o�• attached signs on the prope��ty, unless oth:erwise p�ovided in Division 1$, such as
inth� new Seciion 3-1$OSb.G.
16�. The dist�•ict court in the Gr•anite-Clecrr•tivate� decision noted that Article 3 ir�
general was noi content-hased, arnd that there we�e legally �•equired or justifiabl� eYCeptions such
as construction signs [former Section 3-1805.F.� and for sale signs [former Section 3-1805.0.],
and that the eYCeptions for flags [former Section 3-1S05.G.], was also not content-based [see
Grcenite-Cle��r-���ater� at 1339, n.36 and 13�5-1347].
165. Consistent with tke piirposes of Division 18, gasoline p��ic� display signs �hall be
allo�red in all non-�'esidentia� districts e�ceept where specifically prohibited; gasoline price
display signs shall be placed in the vicinity of the pump islands and shall nat eYtend ab�ve any
pump island eanopy ar they sha11 be attached to the primary freestanding sign for the propei�ty; if
attached to the freestanding sign, th.e area of the gasoline p�ice display sign ska�l �ae coi�nt�d
toward the allowable a�•ea for �he freestanding sign; anc� a gasolin:e price display sign may b�
changed manually or electronically in recognition af intei7nittent changes in fuel price� which
�nay occur ma�•e often t�an once per day.
166. The disi�•ict court in Granite State Dartdoo�• Advertising, I�tc. v. Crty of Clear���ate�,
Flc�. (G��anite-Clecal•��ate3), 213 F.Supp.2d 1312, 133�, n. 6 and 13�-5-13�6 (M.D.FIa. 2002),
aff'd rn part crnc� rev'd tn part on other• gr•ount�s, 351 F.3d 1112, 1118-1119 {11th Cir, 2003),
IE�ii�:�:
City Cotu�cil o� Clearwater, Florida
and Mayor George Ci•etekos
July 30, 2012
Page 33
Attachment number 8 \nPage 3;
cert. denied, S43 U,S. 813 �8 (2004), addressed Article 3, Division 18's General Standards,
whei•ein the City specificaily regulated the placement, size and location of gasoline price signs
[see Gr•antte-Cleat•wcrte�� at 1336], rejected the contention that foi7ner Section 3-1$04.E [now
renumbered to Section 3-1805.E] was an im�permissible confent-based �YCeption rende��ing the
a�•dinance unconstitutiornal, and observed that t�is sign category (gasoline price signs) and its
regulatians were a good eYampl� of how the oxdinanc� was content-neutral [see Gt•anite-
Cleaj�lvatef• a# 1336].
167. The federai district couri in the Gj•unite-Cleur���ater decision eonch�ded that th�
categoi•y for "gasoline price signs" was content-neutral inasmuch as tile provision was not an
atte�npt to censo�• sp�ech or enforce regulatians based on �iewpoint inasrnuch as a gasaline price
sign has no viewpoint and meie�y relates faetual infoi�nation.; hence, the pravision is not an
attempt ta censor speech or limit the free eYpression of ideas-especially ir� light of the City af
Cleaxwater's speciiic prohibitian in then Seetion 3-1$04.H on piaeing any Iimitation on a sign
baseel on the cat�tent of the message �see Gr•c�nite-Cleaj•�vate�• at 1336].
lb$. In the interest of �ath aestheiics and traffic safety it is appropriate ta regulate
signage, inclusi�e of g��aphic elements, that appear on awnings.
169. It is appropriate ta specify th�t in addition to land development reguiatior�s
identified in Division 1 S, signs shall comply with all applicable building and ��ect��ical eode
�•equirement�.
170. The districi court in the Gr�nite�Clec�r�vater decision cited fai7n�r Section 3-
180�.H. {providing "no sign shall be subject to any li�nitation based on the content of the
message"} in determining that �he challenger could not rnake a facial ehallenge to Article 4 of the
Code; and the disirict cout�t stated that the City'� ordinance was conteni-neutral under T'ho�nc�s v.
Chicago Paf�k, 53� U.S. 316 (2002) [see Gj•anite-Clec�rtivater° at �325, n.20]. Consistent rvith
p�•ioz code �]I'OV1510I15 contain�d witl�in formez• Sectio� 3-1$��.H. �xen�tmbered to Section 3-
18�S.H.], natwithstanding any othe�• p��ovision of the Community Developm�nt Code, no sign
s�all be subject ta any Iir�it�tion based on the co�ter�t af the �n�ssage contained on such sign.
171. The City of Ciea�water has allawed nancammereial speech to appea�� whe�•ever
com�ercial speech appears; and the City desi��es to continue that practice thza�gh the specifzc
inclusian of a substitution clause thai eYpressly aliows non-cornme�•cial messages ta be
substituted for corn�ezcial messages. By confii7ning in its a�•dinance tl�at noncomrnercial
messages ar� a�lowed whe��ever co�n�nercial messages are permitted, the City will continu� to
ove�come any constituiional objection that its o�•dinance impermissibly favors comrr�e��cial
speech noncommercial speech [see Otrtc�oora Systenas, Inc. v. Ciry of Lenex�r, 67 F. Supp, 2d 123 I,
1236-1237 (D. Kan, 1999)].
172. There are ma�y signs and sign types that may �e allowa�Ie and �ermitted without
development xevie�,� pl�rsuant to Az•ticle 4 af the Co�znunity Development Cad�. Consistent
with the pui�poses of Division I S, the�•e should be allowed withaut perinitting one ac�dress sign of
no more #han two st�uare feet of total sign face area for eac� parcel of land used for r�sidential
IE�ii�:�:
Attachment number 8 \nPage 3�
City Council of Clearwater, Flarida
and Mayor George Cretekos
July 30, 2012
Page 34
purposes and na more ihan. one square foot for each number contained in the p�'operty addr�ss fa�•
each parcel af land used foi• non-residential pu�poses, with: the square footage for the address
sign being allowed in addition to the tatal squax•e signage fooiage allowed in the renurnbered and
rnodified �ection 3-1807.
173. The City of St. Petersbu�•g's sign code contained a pro�ision that exerr�pted
"addzess numbers" from pe�•mittin.g and other regulata�`y require�rzents (see St. Petersburg's Code
at � 16-670(a}(1}) and that this provision was arnong mo�e than 50 diff�rent provisions that were
ehallenged by Granite S#ate in Granite State O�rtc�oor Adveratrsing, Inc. v. City of St. 1'eter•sbarlg,
Fla., 2002 WL 34558956, z12, n.23 (M.D.�'la. 2002), �rff'd in perf�t �rnc� rev'd in perj•i, 3�8 F.3d
1278, 1281-1282 (llth Cir. 2003), cer•t. denied, 5�1 U.S. 108b (2004). The district caurt in
Gr�rnite Sta#e v. St. Peiey�shut•g, determined that the foregoing provision exempting "street
addresses" ciid not renci.e�• the ordinance unconstitutior�al per se (r�I at �` 12, n, 23). The Eleventh
Ci��c�it, upon a de raovo appellate re�iew, confia7ned th.at the ordinance was content-neutral based
in large part upo� the �act that the gove��nent's siated inte�•est in regulating speech (see St.
Petersburg's Code ai Section 1b�667(b}{2)) was to promote uniformiiy, preserve aesthetics and
foster safety, and based �pan the fact that the gov�rnment's abjective in regulating speech was
the controlling consideration undez th� governirzg precedent oi Ward v. Rock Agcrinst Racisrn,
491 U.S. 781, 791 (1989).
174, Unc�ex current jurisp�•uc�ence [see, e.g., Lin�rial°k Associcrtes v. Tox��r of
�T�illingboro, �31 U.S. S5 (1977)�, on-site real estate signs, �uch as "for sale" szgns, shou�d be
allowed given #he impoz•tant roie and unique fi�nction that real estate signs, such as "for sale"
signs, per�orm on the premises where they are located; and also under c�r�•ent jurisprudence [see,
e.g., Laclue v. Grlleo, S 12 U.S. �3 (1994}], signs that allov�r p�•aperty owners, especially
i•esidential horneowners, ta fi•ee�y eYpress a particular point af view on their own property �houid
be reasonably accommodated and may be un:it��ely valuable, whieh may be accornmoe�af�d by
the allnwance of a fi•ee �Ypression sign;
175. The distriet court in Gt�anite State �utdoar �ldvertasi�rg, Inc. v. City of Cle�r��vater•,
Fla. {Gr•anite-Cleaj��a7atet), 213 F.Supp.2d 1312, 1.334, n. 5 and 13�5-1346 {M.D.FIa, 2002),
aff'd in p�r•t ancl rev'd in pa�•t on othej• g�°oirnc�s, 351 F.3ci i 112, 1l 18-1119 (1 lth Cir. 2003),
cerai. denied, 5�3 U.S. 813 48 (20Q4), add�•essed the constitutionality of provisions gaverning
nan-election yaz•d signs in �•esidential areas, which pi•o�isions contained both a six-�oot size
limitation and a durational limitatian af ninety days d��ring a ane year periad [see G�°arrite-
Cleaj��vatet� at 1336-1338�.
176. The ci.istrict court in Granite-Clea��f�ater• agreed with the reasoning of Br•ayton v.
City of �Vew Brighton, 519 N.W.2d 243 (Minn,199�) (upholding an ardinance that allowed one
non-eomme�cial sign all year long and adc�itional non-commercial signs du�•ing ti�e eiection
season), and �ounc� that the pro�isions were constitutiona� if the ninety-day duratiozial limitation
was st��ck and severec�, the�•eby a�lowing ane terr�porary yard sign (in residential axeas) all year
long [see Gt�a�rite-Clea��ti��crter• at i336-1338], which may function as a fi•ee expression sign.
IE�ii�:�:
City Cauncil of Cleaz•water, Florida
and Mayar George Ci•etekas
July 30, 2012
Page 35
Attachment number 8 \nPage 3;
177. It is appropriate ta e�pressly provide for th� d�splay of one temporary fr�e-
expression sign on each parcel �vithin the City wi#hout any dui•ational limitation, and th�
allowance of a free eYp�•ession sign on each parcel should be in addition to the ��ight to display
te�nporary election signs p��iar to an elee�ion to maximize the oppai�unity fo�• political speech,
subject to �•easonable time, place and manner provisions that address hei�ht, size, number,
location, seti�ac�, anct othe�• factors tl�at cont�•ol the sp�ead of visual blight and sign elutter, and
� such rigl�t to display a temporary fi•ee expression sign be in addition to the right to utiliz� a
message suhstitution clause to display a noncommerciai tnessage in lieu af a comme�•cial
message on a lawF�l sign.
I78. Unde�• current ,�urisprudence, election signs are generaily accozdec� a higher level
of p�•otectian under the Fi�•st Amend�ent than any ather classification ar type of speech.
179, Durational lirnitations on election signs, sorr�etimes referred to as political signs,
are frequently problemaiic �vhen th� limitations affeet the posting of electian signs pt�ror• to the
eleetion coneex�ning the candidate or ballot issue to which they pextain, but durational limits
requi�•ing the renaaval of election signs following s�zch election are generally pea7nisszble [see,
e.g., El�ction Signs a�nd Time Limits, Evolving Vaices i� Land Use Law, 3 Wash, U.J.L. & Pol'y
379 (2000)].
180. �'i•ee e�pression signs a�e sufficient to allow fo�• politieal speech icnrelated to
particular candidates or ballat issues.
I81. As set forth above, t�e City af Cleartivater in#ends to expressly pro�ide ihat
p�•op�rty owners rr�ay display at least one t�mpo�'ary sign for free expression at all times {free
e�pression signs}, and that in ucldition thereto it intends to �xpressly provide that piopei�ty
owners may maintain additianal temporary signs displaying their support oz opposition to
political candidates and ballot issues before the elec#ian ta which they pertain (eleetion signs).
182. The provisions �or t�mpo�•ary real estate signs, fz•ee e�pression szgns, election
signs, and certain other sign iypes a��e not intended to dirnini�h o� lessen the City's inter�sts in
aesihetics o�• traff c safety, but the saz�e are adopted in z•eeognitian of ti�e �aseful fi.mciions and
practical needs served by si�ch signage in tk�e City's cor�e�•ce anc�/or in the political freedom
that must be accorded its citizens to freely express their points of view and political desires.
183. Under cu�•z•ent jurispauc�ence, the City of C�eazwater's sign regulations may be
under-inclusive in theii• reach to serve the City's interests in aestheties and traffic safety, while at
the same tirr�e balancing the inte�•ests protected by the First Amendzz�ent [see, e.g., �b.fernbers� of
City Cozencil v. Tcrrpayers for Vincent, 466 U.S. 789 (195�-); Cordes, Sign Reg��lation After
Lad�e; EYamining the Evol�ing Linnz#s o� �irst Amendm�nt Protection, 74 Neh.L.Rev, 36
(1995); Lo�rgvietit� Oi�tdoo�� Ad�Je�tising Co., L.L.C. v. City of �Yinte�• Garc�en, Florfdcr, 426
F.Supp.2d 1269, 12'�2 (M.D.Fla. 2006)]; and the City may from time to time m4dify its sign
�•egulatior�s so as to provide additional li�nitations to f�rthe� serve the City's inte��ests in
aesthetics and/or trafiic safety.
IE�ii�:�:
City Council of Clea�water, Florida
and Mayor Gearge Cre#ekas
July 30, 2012
Page 36
Attachment number 8 \nPage 3E
18�. "Holiday decorations," as defined in the aceompanying am�ndtnents, should not
be included wit�in the definition o� the term "sign" for pu��poses of the land developm�nt
zegulations under Ai�ticle 3, Division 18, of the Community Developm:ent Code, and the
definition of "sig�," as defined in the acco�panying amendments, has been revised to
accomplish the eYCiusion af such decorations from the defini#ian of "sign". In light af the
foregoing, zt is appropriate ta deleta the provisions of the cui7ent Section 3-18a5.D, that allow
holiday decorations as signs faIlirtg undar a land development regulation.
185. The district court in Gr��rite �State 4utdoor• Advej•tising, Inc. v. City of Clearu�ate�{,
Fla. (G7•anite-Cleaj��vuter), 213 F.,�upp.2d 13I2, 133�, n. 6 and 13�5-13�b (M.D.Fla. 2002),
aff'd rn perpt and rev'd in pa1•t on ather groarnds, 351 F.3d 1112, 1118�1119 (llth Cir. 2003),
cert. denied, 543 U.S. 813 48 (200�), detex�nined that the provisions incoiporated into ihe former
Section 3-1$OS.C.2 allowing temporary speeial ev�nt and/or puhlic purpose signs af a ternporary
nature Iacked stafficient critezia to guide an official's decision as to the type of sign, size, design
and Iength of display, and ihe p�•ovision was severed in its entirety as p�o�iding an official with
t�o much discretion to withstand constitixtional sc�utiny �see G�•anite-Clearti��ater• at 1338-1339].
T�.erefor�, the City o�Clearwater �er�ded �a�'mer Seetion 3-1$OS.C.2., pre�iously struck by th�
distric# coui� from the Community Development Code, to eli�inat� the undue discretion and ta
add content-neutral objectzve criteria [see Ordinanee No. 6997-02, Section 2, ac�opted on July 18,
2�02].
18b. Gi�ven the unique func#ion seived by temporary grand opening signs and
te�nporary special event or puhlic pu�pose signs, it is appropriate to continu� to allow s�ich signs
without a pe�7nit. One tenc�porary grand opening sign sha11 be perznitted for thirty (3�) days aftei•
the issuance of an occupaiional licens� for any new business, new awner of an existing business,
or business name change, and such sign shali not exceed twelve (12} sc�ua�•e f�et in total sign face
a�•ea a�• such sign rnay be a temporary cove�•ing, such as a�oaster cover, sign baot, o�� sign sock,
which cove�•s an ex�sting la�vful and pe��rnitted sign, whether an attachett sign o� a freesianding
sign. -
187. In oi�der ta pz•ovide fleYibility fo�• the holding of a special event o�• for the display
of infoa7nation £or a public p��•pose, it is necessary to allow fa�• tempoxary special ever�t or public
pwpose signs that m�et ce��tain objec�ive conteni-neut��al crite�•ia, as initially developed and
adopted in �uly 2002 by way of Ordinanee Na. 6997-02, Sec#ion 2.
188. Temparary special event ar public purpose signs shall be allowed subject to
app�oval by the co�munity develQpment coordinator provided the temparary signs meet the
following c�•itaria: (a) the signs are te�npora�•y signs for a lirz�ited time and #'requency, (b) the
signs are for a special even:t or a public purpose af a tempora�y nature, {c) t�e signs do not
aYCeed the maYimutn height and size requirements for f'reestanding signs under the Co�nunity
Development Code, (d) the c�isplay Qf tempoi•ary �igns for a special event shall not begin any
earlier than ttivo calendar days before the event and s�all b� removeci within one business day
afte�• the event, and {e} th� signs wil� meet the following pu�poses of Article 3, Division l&, to
wit: (1) �he signs will �ot conceal ar obstruct adjacent land uses or signs [Section 3-1$02.F.], (2)
the signs will not conflict ��ith the p�•incipal pei�nitted use af the sit� or adjoin�.ing sites [Seetian
IE�ii�:�:
City Cauncil of Clearwater, �lorida
and Mayor George Cretekas
July 30, 2012
Page 37
Attachment number 8 \nPage 3�
3-1802.J.], (3) the signs wili not interfere with� q�35tT'L1Ct V2310I1 Of OT C�15�i•act motorists, bicyclists
or pec�estrians [Section 3-1802.K.], and (�) ihe signs will be installed and �naintained i� a safe
tnanner �Section 3-1$42.L.].
� 89. Consistent with the general �tandards in renutnbe�•ed Section 3-1805, the approval
or disapproval of tetnporary speeial event ar public purpose sigr�s shall not be based on the
content of the message contained (i. e., the viewpoint expressed) on such signs, the community
dev��opment coozdinato�' shali rende�• a decision within ten (IO) days afte�• an application is made
faz such signs, and such decision shall be deemed an adminish�a�ive inte��retation and any pe�son
adve�sely a�fected has t�ie right to appeal the decisian io the community develapment boazd
pursuant ka Sectian �-501(A).
190. Given the p��eval�nce of valet parking within az•eas fiec�uented by visiting tourists
and given the unique function served by on-premise signage that indicatas the location of a valet
statian, it is apprapriate to allow fo�• a single sign indicating a valet parking station, pravided
such sign meets �•easonable criteria that is based upon the pu�'pases af Division 1$, and fii��the�•
provided that such sign is visibie o�ly dui�ing the hou�s that the valet is operating.
191. It is nec�ssary and apprapriate to allow one temporary eonstruction sign loeated
on a parcel proposed for development d�i•ing t�e period that a huilding pelmit is in fo�•ce,
provided that such sign does not eYeeed a reasonable size rest�•ietion based upon the natu�•e of the
Iand use as �esidential or non-residential. It is furiher necessary anci appropriate ta establish
reasonable c�•iteria for the dimension� of such signs bas�d upon the zoning districts andfor land
us�. The balance achieved for #he modest display of temporary consi�•uctifln signs as �imited by
land use classification and placement stri�es tke appropriate balan.ce that �neets the principles of
the City's land use r�gulations. It is na� necessary to �•equire a permit foi• tempoi•ary construction
signs as allowed under Division 18 of A��ticl� 3 o�the City's Con�munity Development Code.
192. The districi court in Gr•anite State Otatdoor 14dver•trsing, Ine. v. City of Cletr�•�vater•,
Fla. (Granite-Clec�j�tivate3), 213 �'.Supp.2c�. 1312, 133�, n. & and 13�5-13�6 (M.D.Fia. 2002},
aff'd in par�t ancl rev'd in pc�1�t on other gt�ozrr�d,s, 351 F.3d lll2, i118-1119 (llth Ci�•. 2003),
cert. denied, 543 U.S, 813 �$ (20Q�), rejected the assertion that the allowance of a te�npoiary
canstruction sign as p��ovided ir� far�ner Seciion 3-1$OS.F.I �•an a�aul of equal p�•ot�ction
consid��'ations inasmuch as that provision was among the City's tirx�e, place and rz�anner
regulations that wei•e both reasonable and narrowiy tai�ored to advance the substantial and
carefully enumerated gove��nent interests set forth in Secti�n 3-1802 of the Corr�munity
Develop�nent Code, and the district eo�irt further nat�d thai private resic�ences ace given a�nple
alternati�es to express their vie��point by a window sign, a tempoz•a�y yard sign, a�• a flag [see
Graarrite-Clear•���ate3• at 1340�. Furt�er, ihe co�i�t noted t�at Article 3 in. gene�'al was r�ot c�ntent-
based, and that there w��'e legally requireci or justifia�le exceptions suc� as construction signs
jformer Seetion 3-1805.F] [see Grcrnite-Clecrl�ti���rter• ai 133�-, n.36 anc� 13�5-1347].
193. The City of St. Petei•sburg's sign code contained a similar provision that
exernpted "construction/contractor signs" not to exceed a c�rtain size while the work was in
p�ogress o�' duiing th.e period of #ime that a buiiding permit was �alid from pei�nitting and other
IE�ii�:�:
City Council of Clearwater, Florida
and Mayor George Cretekos
July 30, 2012
Page 38
Attachment number 8 \nPage 32
reguIata�y requirements {see St. Petersbu��g's Code ai § l b-b70{a)(5)} and that this provisior� was
among the provisions that were ehallenged by Granite State in Gr�anrte State �artdoor
Aclvertising, Inc. v. Ciiy of St. Peter•sbzc�g, Fla., 2002 WL 3�558955, *15-16 (M.D.FIa. 2002),
aff'cl in paj�t r�nd ��ev'd in pa1�t, 34$ F3d 1278, 128I-1282 (llth Cir. 2003), cej•t. c�enied, 541 U.S.
1086 (2004) [see also Granite State Outdoor Adve3°tisi�ag, Inc. v. Ciry of Si. Pete��sb�crg, Flca.,
Case No. 8:01-cv02250-JSM (M.D.FIa.), Doc. 1, E�h. A and Doc. 5�, p. I 1, n. b]. The district
couz•t in Granite Siate v. St. Peiersbarrg, deterrnined that provisions such as the ane that e�empted
"construetianlcontractor si�ns" did not render the ordina�ee �ncanstitutional pef� se (ic� at "12, n.
23). The Eleventh Circuit, upon a de novo appellate �•e�iew, confirmed that the St. Pete�sburg
ordinance was cantent-neuiral bas�d in large pai�i upon tne fact that the gover�ent's stat�d
interest in reguiating speech (see St. P�tersburg's Code at Sectio� 16-667(b}(2)) was to prom.ote
unifra��nity, p��eser�e aesthetics and foster safety, and based upon the faet that the government's
objective in regulating speech was the con#rolling eonsideration unde�• the governing precedeni
of �i�a��c�v. lzockAgainst.�Zacrsjn, 491 U.S. 781, 791 (1989).
19�. In a pria� version of the City's land develapment regulations, in effect in 1991,
there �vas an impei�missible distinction drawn within the te�t as to flags o� a governtnental unit or
body, such as the American Flag ar the flag of the State of Florida, and non-gavarnmental flags,
such as hypothetical �Yart�ples of a Greenpeace logo or a union a�filiation, and this content�based
distinc�ion between flags was struck do�vn in Dirr7mitt v. City of Cleaj•titjatej�, 7$2 F, Supp. 58b
(yI.D.FIa. 1991), crffrrnred and 3r7odifec�, 985 F.2d 1565 (llth Cir. 1993). In 1992 the City of
Ciea�•wate�• ac�opted amendm�nts designed to eliminate impermissible content dist�nctior�s
between gavernrnent flags and non-government flags (see Ordinance No. 5257-92 adapted
Septem:ber 17, 1992). Thei•e is no intent to distir��uish between flag nnessages, and the content
neutraiity ofr flag �'egulations established by ordinance in September 1992 is continued within the
accompanying sign regulations.
195. For flags displayed on a flag pole not eYCeeding thirty-five feet in height o�• on an
attaehed bracket it is appropriate to allow one flag per detached dwelling unit, three flags p�i•
pa�•cel o� iand used �ar m�ltifarnily �•esid�ntial purposes, and th�ee flags pei parcel of lar�d used
for non-residentiai purposes, ancl this allawance strikes the app�'opriate balance between allowing
flags on the ane hand, and controlling clutte�• an the oihe�• hand, and t�at this balance meets the
principles of the City's land use regulations, and if so used the area of the flag shall not be
included in, and lirnited l�y, the eamputation of allawable area fo�• fr�estanding or attaehed signs
on the propei�y.
196. The district court irz G1°a�rtte State Dutdoor �dy�ertising, Inc. v. City of Clearvvatet•,
FIa. (Grarrrte-Clear���ate�), 213 F.Supp.2d 1312, 133�, n. b and 13�5-1346 (Ni.D,Fla. 2002),
aff'd in par�t and rev'd in par•t on other• gj�oz�nc�s, 351 F.3d 1112, 1118-1119 (llth Cir. 2003),
cert. denied, 543 U.S. 813 48 (2004), noted that Ai�ticle 3 in generai was not content-based, and
that the e�ceptions for flags [§ 3-1805.G] was not eontent-based [see Gj•a�rite-Cleartivafer at
1334, n.3G and 13�5-1347�.
197. �i�st as there should be reasonable aceommac�ation for temporary on-p�•emise real
estate signs ta facilitate the pu�•c�ase, sale or rental of real property, there should aiso be
IE�ii�:�:
City Cauncil of Clearwater, Florida
and Mayor George Cretekas
July 30, 2012
Page 39
Attachment number 8 \nPage 3S
reasor�abie aceommodation for the temporary display of signage %�• a ga�'age o�• yard sale of
pe��sonal p�•operty that is limited to the day of the sale, that is iimited in size to �o more than a
total of �aur sc�uare feet of sign face a�•ea per sign, and that is limited to no mare than one such
sign on the prope��ty where the sale is eonduc#ed and n.o more than two such signs on other
private�y owned parcels of land.
198. Thei�e shouid be no zestraint on the content of such tempora�•y signage for the sale
of personal property, and the provisions regulating the same are designed to be content-n��tral.
199. The district court in G�anite Siate Ozctc�ooj• Ac�vej•trsing, Inc. v. City of Cle�r��water,
FI«. (Grc�nite-Clear•�►late� j, 213 F.Supp.2ci. 1312, 133�, n. 6 and 13�5-1346 {M.D.k'la. 2002),
aff'd in p�rt crnd j•ev'd in perr�t on other gj•otrnds, 351 F.3d 1112, I ll$-1119 (llt� Cix. 2003},
cert. denied, 543 U.S. 81.3 4S (2004), noted that Articie 3 in general was not content-based,
notwithstanding de minimis e�ceptions such as the pravision for garagelyai•d sale signs [§ 3-
�SQS.H] [see Grc�nite-Cleaf��vcrte3• at 1334, n.36 and 1345-1346],
200. The City of St. Peiersbu�•g's sign code cantained a provisian that exempted
"garage or ya�•d sale signs" not exceeding four square feet fi�o�n pe�'mitting and other ragulatory
requireme�its (see St. P�tersburg's Code at � 16-b70(a)(18)) and that this provisian was among
rnore than 50 different p�•ovisians that were challenged by Granite State in G��anite Stcrte Otrtdoo�•
�dve�tising, Inc. v. City of St. PePersbarrg, Fla., 2002 WL 3455$95b, * 12, n.23 (�I�I.D.Fla. 2002),
aff'd irr pa�•t and �•ev'd in part, 3�8 F.3d 1275, 1281-1282 (1 Ith Cir. 2003}, cert. denred, 541 U.S.
1086 (20Q�) [see also G3�anite State Otrtdoor• �dve��tising, Inc. v. City of St. Petersbzrrg, Fla.,
Case No. 8:01�cv02250-JSM (M.D.FIa.), Dac, l, E�h. A and Doc. 54, p. 11, n. 6�. The district
court in Granite State v. St. Petei°sbirrg datermined that #he provision exe�npting "ga�•age ar yazd
saie signs" did �ot renc�er the ordinance �nconstitutional per• se (fd. at � 12, n. 23}. The Eleventh
Cireuit, upon a de novo appallate review, eonfil7n�d that the oreiin.ance was eontent�neutral based
in large part �pan the fact that the govern�ent's stat�cl inte�est in �egulating speech (see �t.
Petersbuzg's Code at Section l.6-b67(b)(2)) was to pz•omot� �niformity, pzeser�� aesthetics and
faster safeiy, and based upon the fact that the government's objective in regulating speech was
the controlling consideration under the governing precedent o� YYard v. Rock �gainsi Rcrcism,
491 U.S. 781, 791 {1989).
2Q1. "Machinery and equipment signs," as defined in ihe accampanying annend.ments,
sho�ld not be included within the de�nition o� the ter•� "sign" for purposes of th.e land
elevelopment regulaiions undez A��ticle 3, Di�ision l. S, af the Community Development Code,
and the definition of "sign," as defined in the accompan.ying a�nendments, has b��n revised to
aceompiish the exclusion of such objects fram the definitian of "sign". Tn light af tl�e �oregoing,
it is appropriate ta dele#� the provisions of the current Section 3-1$OS.I. t�at allaw signs which
are intag�•al and ir�ciderntal to equipment, or rraachinery ancl cover not more than 2Q pez•cent of the
exterior s�rface of sueh ec�uipment, facilities or �nachinery.
202. Menu signs sar�e a unique filnction in connection with land usec� fa�• �•estauranis
within the City, and given #he �inique function seived by such men� signage it is impoi�iant to
aIlaw for the satne in addition to any other perm.anent f'reestanding o�• attached signage alla�ved
IE�ii�:�:
City Council o� Clearwater, Florida
and Mayar George Cretekos
July 30, 2012
Page �0
Attachment number 8 \nPage 4t
on a non-residential parcel. It is therefore app�opriate to continue ta a11ow for attaehed menu
signs with reasonable eriteria as to their ditnensions based �pon their function.
203. Th� City of Clea�•water finds and detezmin�s that ii is necessary and appz•apriate to
allow onsite diz•ectional and traffic control signs subject to reasonable dirnensional criteria in
recognition of iheiz function. The provisions set forth in Section 3-1806.7. for onsite directional
and h�affic control signs are consistent with tha gene�al pxincip�as anc� purposes set foi�th in
Division I S.
20�. Tt is necessary and approp�•iate to continue ta allow signs identifying parkir�g
space numbers provided that such signs are painted an the paved su�faee of each space or do not
exceed one-half sc�ua�•e foot of sign face area per sign. The provisions set fo��h in Sectfon 3-
1$06.K. for signs iden�ifying parking space numbers are consistent with the general principles
and purposes set foxth in Division 18.
205. It is necessary and appropriate to allow signs identifying marina slip numbcrs
provid�d that such signs are painted on t�e dack in fiont of each slip or do not eYCeed one squa�e
feet af sign face area pe�• sign. The dist�•ic� coui� in the Gt�anite-Clear�ia�ater decisian noted t�at
A��ticle 3 in general was n.ot content-based, notwithstanding de rrzinrrr�is exceptions such as
marina slip numbers �former Section 3-1$05.T.] [.ree Gr•anite-Cleartivater� at 133�, n,36 and
I345-13�6]. The provisians set fo�•th in Section 3-1806,L far marina slip and directional signs
are consisteni with. the ganeral principles and purposes set fot�h in Division 18, and are based
upon and oriented to the function servec� by such �igns in cannection with marinas.
2��. It is appropriate to deiate the pravisions of the cu�•z�ent Sectian 3-180SN. that
pertained to temporaiy yard signs ar�d to separate thas� pro�isions into separate sections
pe��taining to tempo�•a��y free eYpression signs and ter�pora�•y election signs, as Section 3-18Qb.B.
and Section 3-180b.C., given the diffe�•ent filnc�ions that each such sign type serves, and to
codify cur��ent practice.
207. The district cou�t in the Granr�e-Clec�r���Uter cieeision add�essed the
constituiionality of provisions governing yard signs for a political canc�idate or issue, vvhich
provisions contazned both size lirr�itatians and duraiional limitations [see Granrie-Clea�����ate�• at
1336-I338�. T�e co�.i�� �ound that based on th� totality of the case law and cammenta��y an this
iss�e the sixty {60) day time limit on. such signs before ar� electi�n was unconstitutional and that
the seven (7) ciay iimit on removing the sign aft�r the electio� vvas constitutianal and a
reasonable limitation justif ed by Clearwate�•'s purpose a� controiling aesthetics, and severed the
si�ty day #ime pe�•iod [�ee Grcrnite-Cleul�tivcttel� at I33b-1338�. The g�idance of the distz•ict cout�
is incnrparated into the codified re�isions that appear irz #he new Section 3-1$Ob.C., govex�ing
temporary eiection szgns.
208. Cansiste�t with the p�.i�poses of Division 18, it is necessa��y and appropziate to
allow one te�poraz•y real estate sign pe�• pa�cel of land indicating #hat a pare�l of land or a
builciing lacated on tl�e parcel of land or part thereof is for sale, for lease or otherwise availalale
for conveyance, provided that such sign does not eYCeed a zeasor�able dimensional or othet
IE�ii�:�:
City Council of Clearwater, Flarida
and Mayor George C�etekas
July 30, 20 i 2
�age 41
Attachment number 8 \nPage 4
restrictions based upon the designation ancUor use of the land, such as family dwellings, duplexes
and iownhouse units, multi-family purpases other than tor�n house units, or non-z•esidential
pmposes.
249. The baiance achieved fox• the modest disp�ay of real estate signs as limited by land
use and placement strikes the appropriate balance that meets the general p�•ineiples and pui�pases
of the City's land use regula�ions as set forth in Division 1$. Fw�ther, the di�ensional crite�•ia s�t
fo��th in the new S�ction 3�1806.M, fo�� tempo�•ary real estaie szgns are appropriate based upon
ti�eir function and �ased upon the general pi�inciples and puiposes set forth in Division 18.
210. Allawing exemptians or exceptions for certain signag� based upon the fiinciion
served by t�e sigz�age (e.g., warnzng signs, directional signs, real esiate signs, and other sign
iypes described in O�•dinance 8343-12), is prefer�ed to requiring pe�•mits for all sueh �igns or
alternatively, banning all such signs.
211. Under current jurispz•udenca [see, e.g., Linfrac�t�k .htssociates v. Town of
Willingbot�o, 431 U,S. 85 (1977)j, on-site xeal estate signs, such as "fo�• sale" signs, sho�.ld be
allowed given the important rol� and unique f�netion that real estate signs, sueh as "for sale"
signs, perforrn on the premises whe�e #hey are located, The dist�•ict court in the Grcr�rite-
Cleaj•�vater decisian noted that Articl� 3 in gene��al ��as not content-k�ased, and that "for sale
signs" were among the legally req�i�•ed or j�stifiahle exceptions [see G��anite-Clea��aate� at
1334, n.36 and 1345-13�7]. Further, the court rejeeted the argument that an eYCeption a� "for
saie signs" was impe��missibly content-based, describing that argument as an "almost-conclusory
mandate" or "conclusoi•y theoiy" [see Granite-Clear��verte�� ai 1327-133�-].
212. The disti�ict coui�t in the G1�anile�Cle�r1���Tate�• decision noted that signs ar� speech
and can only be catego�•ized or differentiated by what they say; that this �na�es it impossible to
avet•look a sign's conten� o�• message in fo��nulating regulations and making eYCeptions for
distinctions �ec��ired by law {i.e., for sale signs), and that the�•e is no other way to make an
e�emption o�• classify a"for sale" sign as a"for saie" sign without �eading the wozds "Far Sale"
on the sign [see Grc�nite-Clecrr•ivc�ter at 1333]. The couzt also noted that in looking at the general
principles of th� Fi�•si Arz-�endment, as guided by �I�Iembe3•s of the Crty Cozrncil of �os �ingeles v.
Taxpayers for Vrrreeni, 466 U.�. 789 (198�), #he real is�ue is whether the distinctions or
e�ceptions to a�egulation are a disgu�sed effort to control the free eYpressic�n of ideas or ta
eenso�• sp�ec�; and �urthei� noted that car�mon sense and rationality wauld dietate that the oniy
method of distinguishing signs for pu�•poses of enforcing even content-neutral regulations, s�ich
as nurnbe�•, size or height restrictions, is by their message [see Gr�rrnite-Clear��>c�iet•�.
213. The City of St. PetersbL��•g's sign code contained a provision that exempt�d "real
estate signs" (sometimes known as foz sale signs) from permitting and o#her �egulatory
requi�•ements (see St. Petez•sburg's Code at § 16-670(a}(12)}, anct this provision was among �nore
than Sa diffe�•ent p�'avisions #hat were challenged by Granite State in G3•anite State Outdoor�
Advertisrng, Inc. v. City of St. Petersbar��g, Fl�r., 20Q2 WL 34558956, � 12, n.23 (M.D.Fia, 2002},
aff'd in prert and f•ev'd in pc�t•t, 3�$ F.3d 1275, 1281-1282 (1 lth Cir, 2003), cer•t. c�ertied, 541 U.S.
1086 (200�) [see also Granite Sfate Otrtdoor Adve�•tising, Inc. v. Ciry of St. Pedersbu�•g, Fl�r.,
IE�ii�:�:
City Council of Clearwater, Florida
and Mayor George C�•etekos
July 30, 20I2
Page �2
Attachment number 8 \nPage 4:
Case No. 8:01-cv42250-JSM (v1.D.Fla.), Doc. l, EYh. A and Doc. 54, p. 11, �. 6]. The district
court in G�•anite Stcate v. St. Petersbutg, det�rmined thai th.e �oregoing provision exe�npting "real
estate signs" did not rend�r the ordina�ce unconstitutional pef� se (id at "12, n. 23). The
Eleventh Circuit, upon a de navo appe�late z•eview, canfii7ned that the similar orelinanee at issue
in St. Petersburg was content-neuti•al based in Iarge pai•t upon the fact that the governrnent's
stated intez•est in regulating speech (see St. Peter•sburg's Code at Section 16-b67(b}(2)) was to
promote unifoxmity, presei•ve aesthetics and foster safety, and based �pan the fact that the
gnvernment's objective in regulatin:g sp�ech was t�e controlling conside�•ation under the
governing p�'eeec�ent of Yi�af•d v. Rock�igairrstRacisna, �91 U.S. 7$1, 791 (1989}.
214. In the intei�est of aesthetics and traffic sa£ety, it is not necessary to �eg�late
through the issuance o� sign per�nits for those signs within a stadium p�•avided the same are not
oriented to�vard and reac�able from outside of the stadium.
2� 5. Consistent with the p��iposes of Divisian 18, window signs should have a size
Iimitation that limits such signs or combination of such signs to twenty-five percent (25°/o) af the
total area of t�e window(s} where th� sign or signs are lacated and face a right-of-way, with the
twenty-five pez�cent limitation allowec�. for the window sign(s) that faee each right-of-way whe�e
thera is a co��ner lot ar through lot; provided further that in no case shall the cumulative area of
all window signs located inside an enclosed area for purposes af advertising exceed fifty square
feet, if oriented toward and visible fi•om an adjoining i•oadway o�• navigable wate�way or body of
water.
216, The c�istrict eout�t in the Granite-Clear���crte�� decision struck the forjner
prohibition in forme�� Section 3-1803.U. (prahibiting tempazary window signs in residential
areas) due to �ts conflict with former Sectian 3-1805.Q. {allowing window signs of up to eighi
square feet in area, not to e�ceeed 25% of the windaw area, without making a�•esiden.tiallnon-
i•esideniial distinction within former S�ction 3-1805.Q.) [see G���tnite-Clea�°����rte�• at 1335], but
upheld the restriction in fo�7ner Section 3-1805.Q that allow�d window signs of up to eight
sqi�are f�et in area, but no� to eYCeed twenty-five pei•cent (25%) a�the window az•ea. Cansistent
with the pl�rposes of Division 1S, it is appropriate to continue a similar size iimitation in former
Seciion 3-180S.Q for window szgns as modifiecl in a z•evised Section 3-1806,0.
217. In the interest of a�sthetics and tzaffic safety, ii is approp�•iate ta continue to
p�•ovide for the allor��ance of safety ar warni�g signs subject to reasonable dirnensianal c�•iteria.
218. The City of St. Petei•�hurg's sign code contained a provision that e:�empted
"wa��ing signs" not to exceed si� sc�uare feet from pezmitting and other �•egulatory requii•ements
(see St, Petersbu�•g's Code at § 16-67�(a)(�5}) and that this provision �vas among rno�e tharz SO
diffe�ent piovisions that were challenged by Granite State in Grcrnrte State Ox�tdoot� �Ic�vertising,
Inc. v. Ciry of St. Peie3•sbu�•g, Fla., 2002 WL 3�558956, � 12, n.23 (M.D.FIa. 2002), aff'd in pi�rt
crnd �°ev'd i�r �art, 3�18 F.3d 1278, 1281�1282 (llth Cir. 2003), eert denied, 5�1 U,S. 1086
(200�1) [see atso Grc�nite State Dutdoor Advertising, Inc. v. City of St. Peter�sbacl•g, FIa., Case No.
$:01-cv02250-JSM (M.D.Fia.), Dac. 1, E�h. A and Doc. 54, p. 11, n. 6]. The district court in
Granite Strrte v. St. Petef�sbarjg, determined that the foregoing proviszon e:�empting "wa�ning
IE�ii�:�:
Attachment number 8 \nPage 4;
City Council of Clearwater, Flo�•ida
and Mayar Geoz•ge Crete�os
Ju�y 30, 2412
Page 43
signs" did not �'ender the ordinance unconstitutional per se {id. at * 12, n. 23). The Eleventh
Ci�•cuit, upon a de novo appellate re�view, confirrrzed that the ordinance was content-r�eutral based
in large part upon tl�a faei that the government's stated interest in zegulatin� speech (see St.
Petersburg's Code at Seetion 1��667(b)(2)) was ta proznot� unifoi7nity, preserve aestheties and
faster safety, and based upon the fact that tha govei�unent's objective in �•eguiating speech was
the controlling conside�•ation under the governing preceden:t of �Yard v. Rock �gainst Racisrn,
491 U.S. 781, 791 (1989),
219. Consistent with the principles and pu�poses of Division 18 and eonsti�utional
considerations, it is app�•opziate to continue the substitution clause in the cuz�•ent Sec#ion 3-
1805.5. in the renumbered Sectinn 3-1806.Q., specifying that "a change in a sign rnessage or
pan�l on a previously approved, Iawful sign, e.g., arzy sign a�lowed ��nder th�s ordinance may
contain, in Iieu of any ather copy, any otherwfse lawful noncommercial message that complies
with aI1 other rec�uirements of this orc�inance," and clarifying thai the provision does not pe��mit
"design" changes fi�om a sign pi•eviausiy approved under the Comprehensive Sign Program. The
provisions of the cui�•eni Section 3-1$05.T. will be obsolete upan the adoption of the new
Seciion 3-1806.L.
220. Consisteni with tk�e putpases of Division 18, it is an appropriate balance to aliow
"balloons, coid air inflatables, streamers, and pennants" as goverruraental and public purpose
signs if the city manager finds that this sign type meets the following crite�•ia: (1) the sign type is
for a special e�ent, {2} the special event is fax a litnited tir�e, (3) the special event is for a limited
fi•equency, and (4) the sig� type, if allotived far a limited tirne and frec�uency, will �neet the
following puiposes of Division 3, to wit: (a) the signs will not caneeal or obsfrtzct adjacani iand
uses or signs (Sectior� 3-1802.F.), (b) the signs will not conflict with the principal permitted �se
of tY�e site oz adjoining sites [Section 3-i802.�.], {c) the signs will not interfere with, obsi�uct
vision of or dist��act �noto�ists, bieyclists o�� pedest�•ians [Section 3-1.8�2.K.], and (dj t�ie signs
wi�l be installed and maintained in a safe manner [Section 3-1802,L.], p�ovided that cansisteni
�vith the gene�•al standa�•ds in the new Sectian 3-18Q5, the approval or c�isappro�al shali not be
based on tYze content of the message contained (i.e,, the viewpoznt exp�•essed) on any such sign,
and further p�•avided that the ciiy manager renders a decision within ten days after azt application
is made far utilizin.g this sign iype at a special event.
221.� Consistent with the puipose� of Di�ision 18, it is appx•opriate to allow a sign an
publicly owned land o� easements or inside street rights-of-way if the city manager finds that the
sign meets certain criteria as set fo�-th in the propased Section 3-18Q6.S. and pro�ided t1�at
consistent with the gene�•al standards in tl�e p�•opased Section 3-1805 the approval or disapproval
shall not be based o� the content of the �nessage cantained (i.e., the viewpoint eYpressed) on
such sign.
222. Consistent with t1�e pu��poses se# fo��t� in Division l S, it is appropziat� To allow a
p�i•manent sign an public easenrzents ar inside st�•eet rights-of way provided the city manage�•
finds that the sign �neets the criteria set farth in the renun�bered Section 3-1806.T.
IE�ii�:�:
Attachment number 8 \nPage 4�
City Council of Clearwater, Florida
and Mayo�� George Cret�kos
3uly 30, 2012
Page ��
223. Consisteni with the purposes set �ai�h in Division 1$, it is appropriate to continue
to allow tempora��y sidewalk signs during construction subject to reasona�le crite�•ia based upon
the function that such temporary signs ser�e for properties abutiing public construction prajects
that a�•e scheduled to last one h�ndred eighty days or longer.
224. Consistent with the pu��ases set forth in Di�ision 18, it is appropriate to allow
one attached s�gn pez• city park or crty recreation facility for the puz•poses of identifying a
prograna provider or information concerning programs at such park or rec�•eatian facility based
upon dimensional criteria that takes into account the sign �unciion and subjeet to a design
astablished by the approp�iate governmental agency far a sign on city-awned prape�•ty.
225. Consistent with the City's interes� in aesthetics and traffic safety, it is appropriate
to make provision fo�• adopt-a�pa��k and acknowledgement signs wit�in Division 18.
226. Provisions should be included within a new Sectio� 3-1806.W. of the land
de�veloptr�ent regulations to provide contez�t-neutral e�•ite��ia �or adopt-a-park and
acknawledgement signs on ciiy rights-of way and city-owned property, where the eriteria is
based upon the unique fiinction served by such signage and sign types. The pro�isions alinwi�g
for adopt-a-park and acknowl�dgemeni sig�s �e li�ited ta a unique class af signs Iocatecl. an
city rights-of way ancl city-orvned prope��y (see Pleasant Grove City, Utah v. Summtrrn, 555 U.S.
460, �67, 129 S.Ct. 1125, 1131 (2009} {the First Amendment's Ftee �peech Ctause does not
extend to governm.ent speech)}.
227. There a�•e pe��itted signs and sign types that should have development re�view as
part of the City of C�earwater's land developrr�zent ragulations, and development re�view of such
sign types is co�tinued in Division 18 of A��icle 3 af the City's Cammunity Development Code
as a renurnbered Section 3-1807.
228. The district court in the Granite-Cleat�ti��ate�• decision deteimined that the
categaries and reguiations set forth in then Section 3�1806.A.1.-3. fo�• freestanding subdivision
developnrzent entry signs, fre�standing nnultifamily eniry signs, sehao� and pa�•� monument
iclentificatiori signs, and transzt shelter signs were nat imperrraissible eontent-basec� p�'ovisions
inas�nuch as these p�ovisions did not li�it the eYp�•ession of ideas or censor speech [see Gr•anite-
Clern�ti��c�ter at 1338],
229. Tl�e criteria sei foi•th in the �•enumbered Section 3-1807 {renumbered fiorn Section
3-18�6] for various sign �.ypes in diffezent zoning districts and for c�iffe�ent land uses ant�. va�•iaus
are basec�. upon the purpases set forth in Division 18 and are nat content-bas�d distinetians but
are instead based upon t�e fi�r�ction and locatzon af the signs described.
230. �n eonnection with transit shelter signs the City settled litigation wi#h Clear
Channe� �utc�oor, Inc., foi7nerly known as El1er Media Company (previously known as Pah�ick
Media} in that certain case captioned Pafr�ick �i�ledia G�otrp, Inc. v. Ci1y of Clea1°���ater, Case Na.
93-174-CI (21), in the Cireuit Coui•t of the Si:�th Judicial Circ�it in and for Pin�ltas County,
F1o�•ida, in a stip�alated settlement whe�•eby Eller Mec�ia Compan.y ag�'eed to rerz�ove numerous
IE�ii�:�:
City Cauncil of Clearwater, Flo��ida
and Mayor George Cre#ekos
July 30, 2012
Page 45
Attachment number 8 \nPage 4;
biilboard structu�•es thi•ougho�t the City of Clearwatez upon certain canditions precedent,
ineluding the City of Cl�arwater's adoptzon of an ordinance that would aliow up ac�v�rtising on
�ip to 50 transit shelte�s that �ight be placed within the boundaries of t�te City of Clearwater
puz•suant to an interlocal agreernent between the City of Clearwater and Pinellas County dated
January 1 �, � 992.
231. The City af Cl�arwater agreed to allow signs on txansit shelters as �ecessa�•y to
secure the removat of much largei• billboard st�uchues that tivere inconsistent with the City of
Clearwater's land development z•egulations and the City's aesthetic goals, and such signs were
permitted on transit shelters appzovec�. in accordance with Article 3, Division 22 of the
Clearwater Developmenf Code, and subject to restrictions that were ic�entified ir� the provisions
o�the cu�7ent �eciian 3-18Q6,B.3.a.-d. ane� that ar� carried forwa�•d in the renumbez•ed S�ction 3-
18Q7.B.S.a.-d. of the Cleaxwater Development Cac�.e. The City of Clearwate�• did not agree to or
accept �Iiy �Ell`�i18i' LriCl1P5i011 a� adve�-tising on sti•eet fitrniture bViti]1l1 1tS pU��1C Ti��1tS-�� ti'Vaj7
othei• t�an as set fo��th in the interlocal agreement and secur�d the removal of more than twenfy
billboard structures as the end �esult a� th� stipulated settlement ter�ns and the ac�option af
Ordinance No. b306-98, the Transit Sheltez• 4�•dinance.
232. The district cou��t in the G�•artrie-Clear�E�crtel• decision addressed then Section 3-
180b.B,5 which allowed certain signs by perrnit through the developn�ent revie�v process,
including "[c]hangeable copy signs pravided located on public propei�y serving a significant
public pu�•pose," and re�ecteel the argument that that the phrase "significant public purpose" gave
officials impez•missi�le discretion, and fu�•ther found tkat this disc�•etion was reasonabl�
especially given #�iai this section only applied to signs on public propei�ty [see Gy�anite-
Clea�ti��ater• at 1339].
233. The City of Clearwat�r's determination of significant public pu���ose may extend
to certain properties tkat host large entet�tainment venues, provided that criteria are established to
prohibit impe��nissible discretion.
234. The City of Clearwatex• k�as previously adopted a comprehe�sive sign prog�•a�n
that was the subjeet o� judicial scrutiny in Gra�rrte State Outdoaj� Acl��ertising, Inc. v. City of
Cle�rj-►vater, Fla. (Gr�r�rite-Clear���jater), 213 F.�upp.2d 1312, 133�, n. 6 and 1345-1346
{M.D,F�a. 2002), crff'c� in prrr•t and j�ev'cl in paj�t on othe�� g��or�nd,s, 351 F.3d 11 i2, 111$-1119
{11th Cir. 2003), cert denied, 5�3 U.S. 813 �8 (200�). The district coui-� in the G3•anrte-
CIea�Ativ�rter decision adc�ressed a challenge made in 2001 ta the discretion af�orded in the City's
Compr�hensive Sign Program, as the sarne was then set fo�•th in Section 3-180?, ancl the cou��t
detezminec� t�at the fleYibility eriteria were sufficiently objective and clear, in.cluding those
referen.ces to "community CIlal�CteT�" "exisiing llilatiPaCt1V� signage," �riCl "imp�•avernent O�
appearance" [see G1•cr�zite-Clear��vater� at 1339],
235. The City has mada several changes to the Comp�•ehensi�ra Sign Program to �•efine
that pragram based upon e�cperience, including rr�odifications as set foi�th in O��dinance No. 6928-
02, �� 88-91, Ordinanee No. 6997-�2, §� S-7, O�dinance Na. 7�31-Ob, � li, and Ordinance No.
7835-47, � 29, while maintaining objecti�e and clear fleYibility critex�ia. Based upon fii��ther
IE�ii�:�:
City Council of Clearwater, Florida
and Mayor George C�•etekos
July 30, 2012
Page 46
Attachment number 8 \nPage 4E
eYperience with th� Comprehensive Sign Program and based upon the reeommendations from its
professional planning staff, several additional changes to the Comprehensive Sign Pro�rarr�
�ouid be appropriate.
236. The permitted signage under the Comprehensive Sign Program should continue ta
preelude and ba�• all prohibited sign types, inc�uding all pzohibited signs identified in the
renumbe�'ed Seetion 3-1$0�, as set forth in Ordinance 8343-12, and ather prol�ibited signs or sign
types tha� would not be appropriate for the Cornpxehensive Sign Progz•am.
237. T�e dist��ict court in Gr�anite State �trtdoor Advertising, Inc. v. City of Cleat�u}ater,
Flcr. (G1°anite-Clec�t�tivatea), 213 F.Supp,2d 1312 (M,D.FIa. 2Q02), aff'c7 in pat�t a�a�l f•ev'd in par�i
on other• grazrnds, 351 �'.3d 1112 (l lth Cir. 2003), ce1�t. cle�aied, 543 U.S. 813 {2004), cited the
several�ility pzo�isions of both Sectzon 1-107 of the Cade and the Development Code, Ord. No.
53�$-99, §�(Jaz�uary 21, 1999j, as a basis for severing isolated portions of A��icle 3 of the
Community Development Code [see Grr�nite-Clerrrtivc�ter at 1326, n.22]. The Cornmunity
De�elopment Code's severability clause �vas adopted ��i#h the intent of upholding and sustaining
as rnuc� tif th� City's regulatians, ineluding its sign ��egulatians, as possible in the event th.at aYy
pot�tion tke�eaf (including any section, sentence, clause or phrase) be held invaiid ar
uneonstitutional by any cou��t of campetent jurisdiction.
238. Under Floricla law, whenever a po�-tion of a statute or ordinanee is declaz•ed
unconstitutional, the re�ainder af tk�e act ��ill be pe�•mitted to stan�i pro�ided (1) the
unconstitutional provisians can be separated from the re�aining �valid pro�isions, {2) the
legislative purpose(s} eYpressed in t�e valid p�•ovisions can be accomplished indeper�dently of
those whicli are void, (3) the good and the bad features are not so ins�parable in substance thai it
can be said that the legislativ� body would have passed the one without the other, and (4) an act
compiete in itself rer�ains after the �alid pro�isions are st�•ieken [see, e.g., Wfrldrup v. Dugger•,
S52 So. 2d 687 {Fla. 1990)].
239, There have been several judicial decisions where eourts have nat given full effect
to severabi�ity claus�s that applied to sign reguiations anci. whei•e the cou�•ts have eYpressed
unc�rtainty over whether the legislative bady intended that severability would apply to certain
�actual situations clespite the presumption that wQUld ordinarily flow fi'om the presence of a
seve�•ability clause. The failure of some courts to uphoid severahility clauses has Ied to an
increase in litigation seeking to strike c�own sign oi•dinanees in their enti�•ety so as to argue that
the developers' applications to erect pxohibit�d sig� types, such as billboai•c�s, rr�ust ba granted.
2�0. Har�vcver, ihe City has consistently adopted and enacted sevezability provisions in
connectian wit� its ordinance code p�•avisia�s, and it is ap�aarent that the City of Clearwater
wishes to ensure that seve��ability provisions apply to its land de�e�opmeni reg�lations, including
its sign regulations. There is an a�nple record of the City's intention that the p�•esence of a
severability cla�se in connection with the City's sign regulatior�s be applied to the ma�irnurr�
e�tent passible, even if less sp��ch would result from a determinatian that any e�ceptians,
lirnitations, variances o�• other p�•ovisions are invalid a�• uncons�itutional foi� any reason
whatsoever.
IE�ii�:�:
City Council of Clearwater, Florida
and Mayor George Cretekos
July 30, 2012
Page 4?
Attachment number 8 \nPage 4�
241. The prohibition on billbQards, as contained in Oi•dinance 83�3-12, should
continue in effect �egardiess of the invalidity oz unconstit�tionality of any, or even all, other
provisians of t�e City's sign regulations, other ordinanc� code provisians, or othe�• laws, for any
reason{s) whatsoever.
242. There s�iould �e an ample record that the City intends that the height and size
limitatians on fiee-siaztding and othez• signs eontinue in effect rega�•dless of the invalidity or
unconstitutionality of any, or even all other, provisions of the City's sign regulations, othe�
ordinanee code pro�isions, o�• ather laws, for any reason(s} whatsoeve�•.
243. There should be a� ample reeord that the City intends ihat each prohibited sign-
type identified in Seetion 3-180� (Prohibited signs) continue in ef�ect �•egardless of the invalidity
o� unconstitutionality of any, or even all, other provisions of �he City's sign �egulations, other
ordinance code pro�isians, or other laws, for any reason{s) whatsoever,
24�, Even though there axe athe�• provisions that pertain: ta severability and t�at extend
to Az•ticle 3, Division 1$, of the Community Development Code, it is approp�•iate to emphasize
the impoztance of severability and the desi�•es eYpressed in the preambles to Ordinance 8343-12
above that severabiiity be applied even if less speech resu�ts, and that a new Sectian 3-1809
(Severahility} be added to Article 3, Division 18, as set forth in the new Divisian 1S aitached
h:ezeto and �nade a part hereaf.
2�5. The City of Clea�•wat�r is aware that there have been billboaz•d develo�ers who
have maunted legal challenges to a sign ardinance, either in its entirety or as io some lesser
pa�-�ian, anc� ai•gued that ihere eYisted a vested right to erect a bil�board thraugh the mere
sub�nission of one �r more prior pei7nit applicatians, so that in the eveni iha# the billboax•d
developer is successful in obtaining a judiciai decisio� that the entii•ety or some lesser portion of
a sign oi•dinance or its pe��itting provisions are invalid ar unconstit�tional, the billboard
d�veloper might tken seek to compel the local goverr�mer�tal unit to issue a pe��nit to allow the
billboa�•d developer to erect a permanent billboard structu�•e within the local govet�nen�'s
ju�•isdiction.
246. Bi�lboards simply az•e nat a compatible land use within the City, and there can be
no good �aith reliance by any pi'ospective billboard developer under Flo�•ida �esteel rights law in
connection with the prospective erectian o�• const��ction of n�w or additional billboa�•ds within
the jurisdictional limits of the City.
Very trul �;��
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City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Adopt Ordinance 8335-12 on second reading, annexing certain real property whose post of�ce address is 1907 Calumet Street into
the corporate limits of the city and redefining the boundary lines of the city to include said addition.
SUMMARY:
Review Approval:
Cover Memo
��11�:��
Attachment number 1 \nPage 1
ORDINANCE NO. 8335-12
AN ORDINANCE OF THE CITY OF CLEARWATER,
FLORIDA, ANNEXING CERTAIN REAL PROPERTY
LOCATED NORTH OF THE SEABOARD COASTLINE
RAILROAD AND FRONTING ON THE WEST SIDE OF
NORTH HERCULES AVENUE, CONSISTING OF A
PORTION OF THE NORTHWEST '/4 OF SECTION 12 AND
THE SOUTHWEST '/4 OF SECTION 1, TOWNSHIP 29
SOUTH, RANGE 15 EAST, WHOSE POST OFFICE
ADDRESS IS 1907 CALUMET STREET, INTO THE
CORPORATE LIMITS OF THE CITY, AND REDEFINING
THE BOUNDARY LINES OF THE CITY TO INCLUDE SAID
ADDITION; PROVIDING AN EFFECTIVE DATE.
WHEREAS, the owner of the real property described herein and depicted on the
map attached hereto as Exhibit A has petitioned the City of Clearwater to annex the
property into the City pursuant to Section 171.044, Florida Statutes, and the City has
complied with all applicable requirements of Florida law in connection with this ordinance;
now, therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY
OF CLEARWATER, FLORIDA:
Section 1. The following-described property is hereby annexed into the City of
Clearwater and the boundary lines of the City are redefined accordingly:
See attached legal description, Exhibit "A"
(ANX2012-05003)
The map attached as Exhibit "B" is hereby incorporated by reference.
Section 2. The provisions of this ordinance are found and determined to be
consistent with the City of Clearwater Comprehensive Plan. The City Council hereby
accepts the dedication of all easements, parks, rights-of-way and other dedications to the
public, which have heretofore been made by plat, deed or user within the annexed
property. The City Engineer, the City Clerk and the Planning Director are directed to
include and show the property described herein upon the official maps and records of the
City.
Section 3. This ordinance shall take effect immediately upon adoption. The City
Clerk shall file certified copies of this ordinance, including the map attached hereto, with
the Clerk of the Circuit Court and with the County Administrator of Pinellas County,
Florida, within 7 days after adoption, and shall file a certified copy with the Florida
Department of State within 30 days after adoption.
IE�ii�:�/
Ordinance No. 8335-12
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Approved as to form:
George N. Cretekos
Mayor
Attest:
Leslie K. Dougall-Sides Rosemarie Call
Assistant City Attorney City Clerk
Attachment number 1 \nPage 2
IE�ii�:�/
Ordinance No. 8335-12
Attachment number 2 \nPage 1
EXHIBIT "A"
Legal Description for Property located generally at 1907 Calumet Street.
Parcel I.D. No. 12/29/15/00000/210/0100
As a point of reference commence at the Northeast corner of the Northwest % of Section 12, Township
29 South, Range 15 East, Pinellas County, Florida and proceed N 89°22'21" W, along the North
boundary of said Northwest %, a distance of 50.01 feet to the POINT OF BEGINNING and a point on the
West right-of-way line of Hercules Avenue; thence S 00°17'46" W, along the said West right-of-way line,
a distance of 171.55 feet to a point on the Northerly right-of-way line of the Seaboard System Railroad;
thence N 72°55'04" W, along said Northerly right-of-way line, a distance of 355.97 feet; thence N
00°19'S7" W, a distance of 157.67 feet; thence S 54°36'43" E, a distance of 158.35 feet; thence N
89°43'35" E, a distance of 212.97 feet to the POINT OF BEGINNING. Said parcel contains 46,327 square
feet or 1.06 acres more or less.
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Attachment number 3 \nPage 1
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PROPQSED ANNEXATlQN MAP
Owner: Instrument Transforr�ers, Inc.
Sifie:
From :
To
1907 Calumet Street
Land 1�se
IG & lL
IG 8� IL
Zoning
M-1 Light Manufact�ring &
M-2 Heavy Manufacturing
IR�
EXHIBIT "B"
Case:
Property .
Size (Acresl:
PIN:
Atias Page:
ANX2012-05003
1.07 acres
12-29-15-00000-210-0100
262A
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City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Adopt Ordinance 8336-12 on second reading, amending the future land use plan element of the Comprehensive Plan of the city to
designate the land use for certain real property whose post of�ce address is 1907 Calumet Street, upon annexation into the City of
Clearwater, as Industrial General (IG) and Industrial Limited (IL).
SUMMARY:
Review Approval:
Cover Memo
��Il�:�ij
Attachment number 1 \nPage 1
ORDINANCE NO. 8336-12
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA,
AMENDING THE FUTURE LAND USE PLAN ELEMENT OF THE
COMPREHENSIVE PLAN OF THE CITY, TO DESIGNATE THE
LAND USE FOR CERTAIN REAL PROPERTY LOCATED NORTH
OF THE SEABOARD COASTLINE RAILROAD AND FRONTING
ON THE WEST SIDE OF NORTH HERCULES AVENUE
CONSISTING OF A PORTION OF THE NORTHWEST '/4 OF
SECTION 12 AND THE SOUTHWEST '/4 OF SECTION 1,
TOWNSHIP 29 SOUTH, RANGE 15 EAST, WHOSE POST
OFFICE ADDRESS IS 1907 CALUMET STREET, UPON
ANNEXATION INTO THE CITY OF CLEARWATER, AS
INDUSTRIAL GENERAL (IG) AND INDUSTRIAL LIMITED (IL);
PROVIDING AN EFFECTIVE DATE.
WHEREAS, the amendment to the future land use plan element of the comprehensive plan
of the City as set forth in this ordinance is found to be reasonable, proper and appropriate, and is
consistent with the City's comprehensive plan; now, therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORI DA:
Section 1. The future land use plan element of the comprehensive plan of the City of
Clearwater is amended by designating the land use category for the hereinafter described property,
upon annexation into the City of Clearwater, as follows:
Property
See attached legal description, Exhibit "A"
(ANX2012-05003)
Land Use Cateqory
Industrial General (IG) &
Industrial Limited (IL)
The map attached as Exhibit "B" is hereby incorporated by reference.
Section 2. The City Council does hereby certify that this ordinance is consistent with
the City's comprehensive plan.
Section 3. This ordinance shall take effect immediately upon adoption, contingent upon
and subject to the adoption of Ordinance No. 8335-12.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Approved as to form:
Leslie K. Dougall-Sides
Assistant City Attorney
George N. Cretekos
Mayor
Attest:
Rosemarie Call
City Clerk
Ordinance No. 8336-12
I[�'ii�:�:3
Attachment number 2 \nPage 1
EXHIBIT "A"
Legal Description for Property located generally at 1907 Calumet Street.
Parcel I.D. No. 12/29/15/00000/210/0100
As a point of reference commence at the Northeast corner of the Northwest % of Section 12, Township
29 South, Range 15 East, Pinellas County, Florida and proceed N 89°22'21" W, along the North
boundary of said Northwest %, a distance of 50.01 feet to the POINT OF BEGINNING and a point on the
West right-of-way line of Hercules Avenue; thence S 00°17'46" W, along the said West right-of-way line,
a distance of 171.55 feet to a point on the Northerly right-of-way line of the Seaboard System Railroad;
thence N 72°55'04" W, along said Northerly right-of-way line, a distance of 355.97 feet; thence N
00°19'S7" W, a distance of 157.67 feet; thence S 54°36'43" E, a distance of 158.35 feet; thence N
89°43'35" E, a distance of 212.97 feet to the POINT OF BEGINNING. Said parcel contains 46,327 square
feet or 1.06 acres more or less.
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FUTURE LAND USE MAP
Owner: Instrument Transformers, Inc.
Site:
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Land Use
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City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Adopt Ordinance 8337-12 on second reading, amending the Zoning Atlas of the city by zoning certain real property whose post
of�ce address is 1907 Calumet Street, upon annexation into the City of Clearwater, as Industrial, Research and Technology (IRT).
SUMMARY:
Review Approval:
Cover Memo
��11�:�%�
Attachment number 1 \nPage 1
ORDINANCE NO. 8337-12
AN ORDINANCE OF THE CITY OF CLEARWATER,
FLORIDA, AMENDING THE ZONING ATLAS OF THE CITY
BY ZONING CERTAIN REAL PROPERTY LOCATED
NORTH OF THE SEABOARD COASTLINE RAILROAD AND
FRONTING ON THE WEST SIDE OF NORTH HERCULES
AVENUE, CONSISTING OF A PORTION OF THE
NORTHWEST '/4 OF SECTION 12 AND THE SOUTHWEST
'/4 OF SECTION 1, TOWNSHIP 29 SOUTH, RANGE 15
EAST, WHOSE POST OFFICE ADDRESS IS 1907
CALUMET STREET, UPON ANNEXATION INTO THE CITY
OF CLEARWATER, AS INDUSTRIAL, RESEARCH AND
TECHNOLOGY (IRT); PROVIDING AN EFFECTIVE DATE.
WHEREAS, the assignment of a zoning district classification as set forth in this
ordinance is found to be reasonable, proper and appropriate, and is consistent with the
City's comprehensive plan; now, therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY
OF CLEARWATER, FLORIDA:
Section 1. The following described property located in Pinellas County, Florida, is
hereby zoned as indicated upon annexation into the City of Clearwater, and the zoning
atlas of the City is amended, as follows:
Property
Zoninq District
See attached legal description, Exhibit "A" Industrial, Research and
(ANX2012-05003) Technology (IRT)
The map attached as Exhibit "B" is hereby incorporated by reference.
Section 2. The City Engineer is directed to revise the zoning atlas of the City in
accordance with the foregoing amendment.
Section 3. This ordinance shall take effect immediately upon adoption, contingent
upon and subject to the adoption of Ordinance No. 8335-12.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
George N. Cretekos
Mayor
I[�'ii�:�'7
Ordinance No. 8337-12
Approved as to form: Attest:
Leslie K. Dougall-Sides Rosemarie Call
Assistant City Attorney City Clerk
Attachment number 1 \nPage 2
I[�'ii�:�'7
Ordinance No. 8337-12
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Site:
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Land Use
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Size fAcres}:
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Atlas Page:
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Site:
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City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Adopt Ordinance 8345-12 on second reading, relating to soliciting the occupants of motor vehicles, renumbering Section 28.041 to
Section 21.19, Code of Ordinances, to include street-solicitation violations among those violations that are punishable by a�ne of
up to $500.00, imprisonment for not more than 60 days, or both.
SUMMARY:
Review Approval:
Cover Memo
�[i�ii%�[I]
Attachment number 1 \nPage 1
ORDINANCE NO. 8345-12
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA,
RELATING TO SOLICITING THE OCCUPANTS OF MOTOR
VEHICLES BEING OPERATED IN THE TRAVEL LANE OF
PUBLICLY-OWNED STREETS WHILE THE MOTOR VEHICLE IS
STOPPED AT A TRAFFIC CONTROL SIGNAL OR AN
INTERSECTION OR BEING OPERATED IN THE TRAVEL LANE
OF PUBLICLY OWNED PARKING GARAGES AND PARKING
LOTS; RENUMBERING SECTION 28.041, CLEARWATER CODE
OF ORDINANCES, TO SECTION 21.19, TO INCLUDE STREET-
SOLICITATION VIOLATIONS AMONG THOSE VIOLATIONS
THAT ARE PUNISHABLE BY A FINE OF UP TO $500.00, A
TERM OF IMPRISONMENT NOT EXCEEDING 60 DAYS, OR BY
BOTH A FINE AND IMPRISONMENT, AS MAY BE IMPOSED BY
THE COUNTY COURT; AMENDING SUBSECTIONS (1), (2) AND
(4) TO CLARIFY THE CONDUCT BEING PROHIBITED, THE
DEFINITION OF "APPROACH," AND THE CITY-CLERK-
CONTACT INFORMATION; PROVIDING AN EFFECTIVE DATE.
WHEREAS, the Department of Highway Safety and Motor Vehicles of the State of
Florida, as of June 1, 2012, has provided 873,436 currently valid decals for motor vehicles
in Pinellas County; and
WHEREAS, Pinellas County is the most densely populated county in the State of
Florida; and
WHEREAS, the Tampa Bay area has the second highest incident of pedestrian
fatalities in the State of Florida, and City of Clearwater has the third highest among local
governments with the Tampa Bay area; and
WHEREAS, the orderly flow of motorized traffic is a major concern in congested
urban areas, particularly because an obstruction or delay in traffic at one point along a
traffic artery results in delays and backups far down the roadway; and
WHEREAS, a public safety hazard has been identified with persons approaching
motor vehicles to immediately solicit contributions of money or property from the
occupants of motor vehicles being operated in the travel lane of publicly owned streets in
the City of Clearwater while the motor vehicle is stopped at a traffic control signal or at
an intersection or being operated in the travel lane of publicly owned parking garages
and parking lots; and
WHEREAS, unlike the oral advocacy of ideas, or even the distribution of free
literature, successful solicitations from drivers distracts them from their primary duty to
watch the traffic and potential hazards in the road, observe all traffic control signals or
Item # 10
Ordinance No. 8345-12
Attachment number 1 \nPage 2
warnings, and prepare to move through the intersection, parking garage, or parking lot
because the individual is required to respond to the solicitor by, for example, searching
for currency, passing it along to the solicitor, securing any change returned, replacing a
wallet or closing a purse, and then returning proper attention to the full responsibilities of
operating a motor vehicle; and
WHEREAS, there are numerous and diverse methods of soliciting available in
the City of Clearwater that provide ample alternatives for solicitation, including soliciting
pedestrians on the sidewalk, canvassing door-to-door, telephoning or emailing
individuals, or direct mailing; and
WHEREAS, the Ordinance is narrowly aimed at the disruptive nature of
immediately soliciting money or property from the occupants of motor vehicles being
operated in the travel lane of publicly owned streets while the motor vehicle is stopped
at a traffic control signal or at an intersection or being operated in the travel lane of
publicly owned parking garages and parking lots and is not intended to restrict the
communication of ideas, including the distribution of free literature to occupants of motor
vehicles or even the solicitation of the occupants of motor vehicles that are lawfully
parked; and
WHEREAS, failure to restrict the immediate solicitation of money or property
from the occupants of motor vehicles being operated in the travel lane of publicly owned
streets while the motor vehicle is stopped at a traffic control signal or at an intersection
or being operated in the travel lane of publicly owned parking garages and parking lots
will endanger the health, safety, and general welfare of the public by permitting unsafe
pedestrian movement within travel lanes, sudden stoppage or slowdown of traffic, rapid
lane changing, turns, and other dangerous traffic movement, increased vehicular
accidents, and motorist injuries and fatalities; and
WHEREAS, Clearwater police officers will frequently observe the same
individuals repeatedly soliciting after having been issued a civil citation for unlawful
soliciting; and
WHEREAS, by moving Section 28.041, Clearwater Code of Ordinances, to
Chapter 21 of the Code, the City Council will include unlawful street solicitations among
those violations punishable by up to 60 days imprisonment and thus provide Clearwater
police officers with the discretion to arrest unlawful street solicitors; and
WHEREAS, although the City Council has a substantial governmental interest in
enhancing traffic safety and ensuring the free flow of traffic, the City Council also seeks
not to sweep too broadly in its prohibitions so as not to burden more speech than is
necessary to promote its governmental interest; and
WHEREAS, the City Council has determined that a balance can be
reached between its governmental interest in enhancing traffic safety and
ensuring the free flow of traffic and a solicitor's First Amendment right to solicit
Item # 10
2 Ordinance No. 8345-12
Attachment number 1 \nPage 3
by authorizing street solicitations when the solicitors comply with the conditions
set forth below; now therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Section 28.041, Clearwater Code of Ordinances, is
renumbered to Section 21.19; and subsections (1), (2), and (4) are amended
as follows:
Sec. 21.19 �es. ��.�. - Soliciting, collecting, etc., upon ublicl
owned streets, parkinq qaraqes, and parkinq lots.
(1) No person shall approach a motor vehicle being operated in the travel lane of
e� a publicy owned street open for vehicular traffic while the motor vehicle is
stopped at a traffic control siqnal or at an intersection or beinq operated in the
travel lane of a publicly owned parkinq qaraqe or parkinq lot for any of the
following purposes:
(a) Soliciting or attempting to solicit the immediate donation� of money or
of property of any kind for charitable, religious, educational,
benevolent or any other purposes from any occupant of the motor
vehicle;
(b) Collecting or attempting to collect the immediate donation� of money
or of property of any kind for charitable, religious, educational,
benevolent or any other purposes from any occupant of the motor
vehicle;
�{�}Selling or attempting to sell property or services of any nature
whatsoever immediately to any occupant of the motor vehicle.
(2) For the purposes of this section:
-
Approach means to make advances towards so as to accomplish the
desired result.
Item # 10
3 Ordinance No. 8345-12
Attachment number 1 \nPage 4
(3) A person, an organization or person acting on behalf of the organization shall
be exempt from subsection (1) under the following conditions:
(a) The person, organization or person acting on behalf of the
organization must provide the following to the chief of police, who shall
approve the request within five business days from the date that all of
the following information is provided:
1. No fewer than 14 calendar days prior to the proposed
solicitation, the name and address of the person or organization
that will perform the solicitation and the name and address of
the person or organization that will receive funds from the
solicitation.
2. Specific details of the location or locations of the proposed
solicitation and the hours during which the solicitation activities
will occur.
3. Proof of commercial general liability insurance against claims for
bodily injury and property damage occurring on streets, roads,
or rights-of-way or arising from the solicitor's activities or use of
the streets, roads, or rights-of-way by the solicitor or the
solicitor's agents, contractors, or employees. The insurance
shall have a limit of not less than $1,000,000.00 per occurrence
for the general aggregate. The certificate of insurance shall
name the City of Clearwater as an additional insured and shall
be filed with the office of the chief of police no fewer than 14
days prior to the date of the solicitation.
4. The requirements of insurance contained in subparagraph (a)3.
shall be waived where the applicant presents evidence of
financial disability or inability to obtain an insurance company
that will provide the insurance. Financial disability shall mean
lack of present funds with which to pay the premium associated
with the policy of insurance described in this section.
(b) Organizations or persons meeting the requirements of subparagraphs
(a)1.-4. may solicit for a period not to exceed ten cumulative days
within one calendar year.
Item # 10
4 Ordinance No. 8345-12
Attachment number 1 \nPage 5
(c) All solicitations shall occur during daylight hours only.
(d) Solicitation activities shall not interfere with the safe and efficient
movement of traffic and shall not cause danger to the participants or
the public.
(e) No person engaging in solicitation activities shall persist after
solicitation has been denied, act in a demanding or harassing manner,
or use any sound or voice-amplifying apparatus or device.
(f) All persons participating in the solicitation shall be at least 18 years of
age.
(g) Signage providing notice of the solicitation shall be posted at least 500
feet before the site of the solicitation.
(4) Any applicant who has been denied an exemption by the chief of police shall
have the right of appeal to the city manager. The applicant shall file with the
city clerk a written request for a hearing, which should include the grounds for
such appeal and the complete name, address, and telephone number of the
applicant. Upon the filing of a written request for a hearing, the city clerk shall
notify the city manager or city manager's designee, who shall conduct a
hearing within 20 calendar days from the date of the filing of the request. At
least ten calendar days prior to the hearing, the city clerk shall send the
applicant notice of the date and place of the hearing by regular U.S. Mail to
any address included on the written request for a hearing and shall also
attempt to contact the applicant at any telephone number included on the
written request for a hearing to inform the applicant of the date and place of
the hearing. If the applicant did not include an address or a telephone number
on the written request for a hearing or if the applicant wants to know the
status of the appeal, the applicant can obtain information about the date and
place of the hearing by contacting the city clerk at (727) 562-4093� or in
person at 112 South Osceola Avenue, 2nd floor, Clearwater, Florida. At the
hearing, the applicant shall have an opportunity to present evidence, to cross-
examine witnesses, and to be represented by counsel. The city shall have the
burden of proof by clear and convincing evidence and the decision of the city
manager or city manager's designee shall be based solely on the evidence
presented at the hearing. The city manager or designee shall file a written
decision with the city clerk's office within five calendar days from the date of
the hearing. The written decision shall contain the findings of fact upon which
the decision was based and the legal basis for the decision. The city clerk
shall send the applicant a copy of the decision by regular U.S. Mail to any
address included on the written request for a hearing and shall also attempt to
contact the applicant at any telephone number included on the written request
for a hearing to inform the applicant that the decision has been filed. If the
Item # 10
5 Ordinance No. 8345-12
Attachment number 1 \nPage 6
applicant did not include an address or telephone number on the written
request for a hearing or if the applicant wants to know the status of the
appeal, the applicant can obtain information about whether a decision was
filed, as well as a copy of the decision, by contacting the city clerk at (727)
562-4093� or in person at 112 South Osceola Avenue, 2nd floor, Clearwater,
Florida. The decision by the city manager or city manager's designee shall be
final and conclusive, subject to judicial review by common-law certiorari in the
Circuit Court for Pinellas County.
(5) If any provision of this section is declared invalid for any reason, such
invalidity shall not affect any of the remaining provisions of this section.
Section 2. This ordinance shall take effect immediately upon adoption.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Approved as to form:
Robert J. Surette
Assistant City Attorney
George N. Cretekos
Mayor
Attest:
Rosemarie Call
City Clerk
Item # 10
6 Ordinance No. 8345-12
City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Adopt Ordinance 8347-12 as amended on second reading, prohibiting sitting or lying on the publicly owned right-of-ways,
sidewalks, piers, docks, boardwalks, and entryways to publicly owned buildings in the downtown, gateway, and beach tourist
areas.
SUMMARY:
Review Approval:
Cover Memo
��11�:��)
Attachment number 1 \nPage 1
ORDINANCE NO. 8347-12
AN ORDINANCE OF THE CITY OF CLEARWATER,
FLORIDA, RELATING TO SITTING OR LYING DOWN
UPON THE PUBLICLY OWNED RIGHT-OF-WAYS,
SIDEWALKS, PIERS, DOCKS, BOARDWALKS, INCLUDING
PUBLIC-ACCESS BOARDWALKS, AND THE ENTRYWAYS
TO OR EXITWAYS FROM PUBLICLY OWNED BUILDINGS
LOCATED IN THE "CLEARWATER DOWNTOWN CORE
REDEVELOPMENT ZONE," THE "GATEWAY CORRIDOR,"
AND THE "CLEARWATER BEACH CORE TOURIST ZONE";
CREATING SECTION 21.20, CLEARWATER CODE OF
ORDINANCES; PROVIDING FOR DEFINITIONS,
PROHIBITIONS, AND EXCEPTIONS; PROVIDING AN
EFFECTIVE DATE.
WHEREAS, the City of Clearwater's 107,000 plus residents enjoy a vibrant
economy resulting from a huge influx of 5.2 million annual tourists to Pinellas County
with Clearwater Beach alone attracting over 800,000 tourists annually in addition to the
approximate 600,000 residents in the region who annually visit the beach;
WHEREAS, the improvement of the downtown, the East Gateway District, and
Clearwater Beach has been a high priority in the City's plan to expand the economic
base of the City by attracting new investment and patrons to the area;
WHEREAS, Clearwater Beach has an economic impact of over $1 billion and is
projected to increase its impact as redevelopment on the beach continues to occur;
WHEREAS, the downtown is also projected to attract additional tourists and
visitors as redevelopment continues;
WHEREAS, the East Gateway District is one of the designated redevelopment
areas of the City of Clearwater and it is at a transformative point to change the trajectory
of the economy and improve the quality of life for current and future residents and
businesses;
WHEREAS, the emergence of the City's downtown, the East Gateway District,
and beachfront as quality redevelopment areas is due in no small part to the following
projects and expenditures by the City of Clearwater:
• Cleveland Street Streetscape Phases I and II - Cost: $12 Million
As the city's traditional downtown "Main Street," it was important that Cleveland Street
offer a pedestrian-friendly environment that attracts residential and destination
development, especially restaurant and retail activity. Infrastructure improvements have
included: new utility work, lighting, landscaping, site furnishings, amenities and medians
1 Ordinance No.����2� �
Attachment number 1 \nPage 2
with opportunity for public art. The project is a central element in the City's downtown
revitalization strategy.
• Station Square Park— Cost $1.2 million
The City/Clearwater Community Redevelopment Agency (CRA) developed a master
streetscape and wayfinding program for downtown that included the revitalization of
Station Square Park, using $490,143.47 from Penny for Pinellas and $29,476.44 from
Stormwater Utility. The remainder of the funds was budgeted in the CRA's CIP budget
from FY06-07 and FY07-08 funds. The project was completed in 2009.
• Main Public Library - Cost: $20.2 million
Clearwater is home to one of the most spectacular and impressive public library
facilities in North America. The 90,000 square foot library is located on the downtown
waterfront and opened in the spring of 2004. In addition to distinctive architecture, the
library features a local history center, meeting rooms, rooftop terrace and galleries.
• Myrtle Avenue Reconstruction - Cost: $16.13 million
Construction was completed in 2006 on Myrtle Avenue between Lakeview and
Fairmont. Infrastructure maintenance, including an improved roadway drainage system,
installation of new water mains, hydrants, gas mains and sewer pipes, were among the
upgrades.
• Purchase of Former Economy Inn Motel on Cleveland Street and Surrounding
Parcels — Cost: $1.9 million
The CRA acquired the 2.2-acre site in December 2010. Once demolition was completed
in 2011, the site was sodded and fenced. This is a key redevelopment property for the
C RA.
• Purchase of Former Car Pro Property on Cleveland Street - Cost: $800K
The site was acquired and demolished in 2010 for $325,000. Remediation costs are
estimated to be $325,440 and they are funded through the Brownfield's Cleanup
Revolving Loan Fund (BCRLF). In 2012, the city acquired 14 S. Evergreen St., a 6,300
square foot property adjacent to the Car Pro, for $145,000.
• Gulf to Bay Blvd. and Highland Avenue Intersection Improvements Project —
Cost: $660K
The main goals of this project are to create an inviting entryway leading to the
downtown and address the lack of pedestrian walkways in this intersection.
Improvements are projected to be approximately $375,000. The mast arm portion of
2 Ordinance No.����2� �
Attachment number 1 \nPage 3
the project is projected to cost $288,163. The project is scheduled for completion in July
2012.
• Construction of Sidewalks in the East Gateway District — Cost: $224K
Constructing new sidewalks is one strategy aimed at making the East Gateway District
a safer and more pedestrian-friendly community. CRA staff coordinated with the
Engineering Department for the construction of several sidewalk projects using federal
CDBG-R dedicated funding as well as funding from the Annual Sidewalk Program.
• Downtown Boat Slips Project - Cost: $13.3 million
The project consisting of 126 boat slips with related amenities was completed in 2010.
There is side tie dock space for long or short-term rentals, and additional spaces for
events and shuttle-ferry operations. Total costs included: Bayfront Promenade $1.32M;
Upland Connection (seawall cap, sidewalks, landscaping, property upgrades and ADA
improvements) $940K; and Boat Slips $11.13M.
• Mandalay Streetscape Improvements - Cost: $3.4 million
This major streetscape improvement project along the primary North Beach arterial was
completed in February 2003.
• Beach Walk - Cost: $30 million
This was a project along Clearwater's prized waterfront that was completed in 2008.
Beach Walk is designed to revitalize the community that surrounds Clearwater's popular
south beach destination. Part of the city's "Beach by Design" plan, it has already played
a vital role in attracting new hotel development to the beach;
WHEREAS, the City's downtown has attracted the following private investment:
• National chain franchises, such as Starbuck's Coffee and Dunkin Donuts/Baskin
Robbins, as well as several independent stores/operations, such as Caliyogurt,
Eye Shop Optical Boutique, Casanova Italian Restaurant and Lounge, Bob and
Daughter Produce, Anytime Fitness, and Clearwater Marine Aquarium's Winter's
Dolphin Tale Adventure.
• Capitol Theatre Acquisition - In 2008, the City of Clearwater acquired the Capitol
Theatre for $2.4M as a public service performing arts center and joined forces
with Ruth Eckerd Hall, Inc., a Florida non-profit corporation, to occupy, renovate,
and revitalize the historic theatre. The total project cost estimate is $14.2M.
Water's Edge Condominiums — Water's Edge has 157 luxury condominium units
and 10,000 square feet of retail space. The project was completed in 2008.
Ordinance No.����2� �
Attachment number 1 \nPage 4
• Station Square Residences - The project is a 15-story building with 126
residential condominium units, and 10,000 square feet of ground floor retail
including a major restaurant space. In addition, there are 100 public parking
spaces within a structured garage. The project was completed in 2008.
• Marriott Residence Inn - 7-story, 115-room select service hotel in downtown
Clearwater opened in 2008.
• Tampa Bay Times Building - In 2012, the city purchased this downtown
Clearwater property for the sum of $2.2M. The property presented an opportunity
for the city to acquire a strategically-located parcel considered for a number of
years as well suited for transit and/or governmental uses.
WHEREAS, examples of some of the private investment in the East Gateway
District include the following:
• Several independent shops/stores, such as Greektown Grille (over $1.6 million),
Ultimate Medical Academy ($1.21 million), and Achieva Credit Union (over
$300, 000).
• East Gateway Farade and Improvement Lot Program - The program's primary
goal is to stimulate further investment in the District by transforming the look and
feel of commercial corridors. Three projects have been completed, with over
$800,000 of private investment: 1390 Gulf to Bay (former La Feria de la Nieve),
1454 Gulf to Bay (former Kyle's Clock Shop), 1225 Cleveland Street (Nature's
Food Patch).
WHEREAS, the City's beachfront has recently attracted the following private
investment:
• Aqualea Resort & Residences - 250 hotel/resort units; 18 permanent residential
condominiums. Hyatt manages the hotel portion. Construction is valued at $77
million.
• Holiday Inn Hotel & Suites — 189 renovated hotel rooms and suites.
• Hilton Clearwater Beach — 416 renovated hotel rooms.
• Kiran Grand Resort & Spa - Proposed project consisting of 350 hotel units and
75 permanent residences (also known as the Patel project).
• Sandpearl Resort - 253-room resort, 50 resort suites and 117 condominium
homes (on the former site of the Clearwater Beach Hotel) opened in August
2007. Construction is valued at $48.5 million.
• Surf Style Parking Garage — Construction valued at $10.7 million. Project was
completed in 2011.
4 Ordinance No.����2� �
Attachment number 1 \nPage 5
• Pier 60 Hotel — 85 hotels units. Construction is valued at $8 million. Project was
completed in 2012.
• Wyndham Garden Clearwater Beach Hotel — 110 units. Construction is valued at
$1.6 million. Project was completed in 2012.
WHEREAS, the City of Clearwater also spends annually around $602,000 on
special events, with $453,000 allocated to downtown events (including funding from the
Downtown Development Board), $5,000 allocated to the East Gateway District, and
$144,000 allocated to Beach events;
WHEREAS, the right-of-way, including the sidewalk, located between the edge of
the pavement of a roadway and the adjacent property line of privately and publicly
owned properties located in the "Clearwater powntown Core Redevelopment Zone," the
"Gateway Corridor," the "Clearwater Beach Core Tourist Zone," as well as the publicly
owned piers, docks, and boardwalks, including public-access boardwalks, and the
entryways to and exitways from publicly owned buildings located within those areas, are
created and maintained for the primary purposes of enabling the public to safely and
efficiently move about from place to place, thus facilitating deliveries of goods and
services, and providing the public with convenient access to goods and services; and
WHEREAS, the right-of-way, including the sidewalk, located between the edge of
the pavement of a roadway and the adjacent property line of privately and publicly
owned properties located in the "Clearwater powntown Core Redevelopment Zone," the
"Gateway Corridor," and the "Clearwater Beach Core Tourist Zone," as well as the
publicly owned piers, docks, and boardwalks, including public-access boardwalks, and
the entryways to and exitways from publicly owned buildings located within those areas,
are prone to congestion and should be kept available to serve their primary purposes;
and
WHEREAS, evidence from other cities such as Phoenix, Arizona in See/ey v.
State of Arizona, 655 P. 2d 803, 807 (Ariz. Ct. App. 1982), and Seattle, Washington, in
Roulette v. City of Seatt/e, 97 F. 3d 300, 306 (9t" Cir. 1996) and City of Seatt/e v.
McConahy, 937 P. 2d 1133, 1138-39 (Wash. Ct. App. 1997), shows that sitting or lying
upon the public right-of-ways threatens public safety and interferes with the primary
purpose of enabling the public to safely and efficiently move about from place to place,
thus deterring members of the public from frequenting a business district and
undermining the essential economic viability of those areas — all of which can lead to a
spiral of deterioration and blight; and
WHEREAS, there exist numerous locations within or in close proximity to the
"Clearwater powntown Core Redevelopment Zone," the "Gateway Corridor," and the
"Clearwater Beach Core Tourist Zone" where individuals can sit or lie down, including
public benches, public parks, and public beaches; now, therefore
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORIDA:
5 Ordinance No.����2� �
Attachment number 1 \nPage 6
Section 1. Section 21.20, Clearwater Code of Ordinances, is hereby created as follows:
Sec. 21.20. Sittinq or Ivinq down upon the publiclv owned riqht-of-wavs,
sidewalks, piers, docks, boardwalks, includinq public-access boardwalks, and the
entrvwavs to or exitwavs from publiclv owned buildinqs located in the Clearwater
Downtown Core Redevelopment Zone, the Gatewav Corridor, and the Clearwater
Beach Core Tourist Zone; exceptions.
(1) Definitions.
(a) Clearwater powntown Core Redevelopment Zone means any of the followinq
areas, which qenerally are shown on Diaqram 1: The area bounded on the east by
Myrtle Avenue, on the west by the waters of Clearwater Harbor, on the north by Drew
Street westward until it terminates at Clearwater Harbor, and on the south by Pierce
Street westward until it terminates at the beqinninq of the Memorial Causeway Bridqe,
excludinq Coachman Park, Station Square Park, Memorial Parks I& 2, and the Bayfront
Tennis Complex.
Add the followinq qraphic.
Ordinance No.����2� �
Attachment number 1 \nPage 7
(b) Gatewav Corridor means the east to west route to the downtown of the City,
which qenerally is shown on Diaqram 2, beqinninq at Gulf to Bay Boulevard and
Hiqhland Avenue and extendinq west on Gulf to Bay Boulevard to Cleveland Street and
then from Cleveland Street to Myrtle Avenue.
Add the followinq qraphic.
Ordinance No.����2� �
Attachment number 1 \nPage 8
(c) Clearwater Beach Core Tourist Zone means any of the followinq areas, which
qenerally are shown on Diaqram 3: The area bounded on the north by Avalon Street; on
the west by the sandy beach abuttinq the Gulf of Mexico; on the south by the waters of
Clearwater Pass; and on the east beqinninq at Gulf Boulevard on the northern end of
the Sand Key Bridqe until Gulf Boulevard intersects with South Gulfview Boulevard,
then northerly alonq South Gulfview Boulevard to the intersection of Hamden Drive,
then northerly alonq Hamden Drive until the intersection of Coronado Drive, then
northerly alonq Coronado Drive to and includinq the Clearwater Marina and Causeway
Boulevard, then northerly alonq the seawall boardinq Clearwater Harbor to the
intersection of Baymont Street, then westerly alonq Baymont Street until the intersection
of Mandalav Avenue. and then northerlv alona Mandalav Avenue to the intersection of
Avalon Street, excludinq Pier 60 Park and Mandalay Park.
Add the followinq qraphic.
Ordinance No.����2� �
Attachment number 1 \nPage 9
Ordinance No.����2� �
Attachment number 1 \nPage 1i
(2) No person shall sit or lie down upon the riqht-of-way, includinq the sidewalk,
located between the curbline or the edqe of the pavement of a roadway and the
adjacent property line of privately or publicly owned properties, upon publicly owned
piers, boardwalks, and docks, or upon any public-access boardwalk within the
Clearwater powntown Core Redevelopment Zone, the Gateway Corridor, and the
Clearwater Beach Core Tourist Zone, or upon a blanket, sleepinq baq, chair, stool, or
any other obiect not permanently affixed upon such areas, between the hours of 7:00
a.m. and 10:00 p.m.
(3) No person shall sit or lie down upon the entryways to or exitways from a publicly
owned buildinq within the Clearwater powntown Core Redevelopment Zone, the
Gateway Corridor, and the Clearwater Beach Core Tourist Zone when the buildinq is
opened to the qeneral public.
(4) The prohibitions contained in this section shall not apply to any person:
(a) Sittinq or Iyinq down in a park or public beach as defined in Section 22.21;
(b) Sittinq or Iyinq down due to a medical emerqency;
(c) Utilizinq an obiect supplied by the City or other public aqency in the manner it
was intended. such as sittina on a chair or bench:
(d) Sittinq or Iyinq down in or on a wheelchair, a baby carriaqe, or any other obiect or
vehicle in order to move about;
(e) Participatinq in or viewinq any activity, such as a parade, festival, performance,
rally, demonstration, meetinq, or other event, pursuant to any permit or license issued
by the City;
(f) Sittinq down while patronizinq a sidewalk cafe; or
(q) Sittinq or Iyinq down when it is an inteqral part of a protest accompanied by
incidents of speech such as siqns or literature explaininq the protest.
(5) Nothinq in the exceptions enumerated in subsection (4) of this section shall be
construed to authorize any conduct that is otherwise prohibited by statutes or local
ordinances.
(6) No person shall be charqed under this section for the first violation unless the
10 Ordinance No.����2� �
Attachment number 1 \nPage 1
person continues to enqaqe in conduct prohibited by this section after havinq been:
a) Notified bv a law enforcement officer that the conduct violates this section; and
(b) Provided an opportunity to relocate to an area where sittinq or Iyinq down would
be lawful.
(7) It shall be a violation of this section for any person who has previously violated
this section and has received notification pursuant to subsection (6) of this section to
commit a second or subsequent violation within the same area listed in subsection (1) of
this section as the first violation.
Section 2. This ordinance shall take effect immediately upon adoption.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Approved as to form:
Robert J. Surette
Assistant City Attorney
George N. Cretekos
Mayor
Attest:
Rosemarie Call
City Clerk
11 Ordinance No.����2� �
Attachment number 2 \nPage 1
MOTION TO AMEND ORDINANCE 8347-12 ON SECOND READING
On page 8, amend the ordinance as follows:
The map in Section 21.20(1)(b) is amended to correctly identify Crest Lake Park
on the far right hand side of the graphic.
Pamela K. Akin
City Attorney
August 2, 2012
I[�'ii�:�iil
City Council Agenda
Council Chambers - City Hall
Meeting Date:8/2/2012
SUBJECT / RECOMMENDATION:
Adopt Ordinance 8348-12 on second reading, creating Section 21.21, Code of Ordinances, prohibiting lodging out-of—doors.
SUMMARY:
Review Approval:
Cover Memo
��11�:���
Attachment number 1 \nPage 1
ORDINANCE NO. 8348-12
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA,
RELATING TO LODGING OUT-OF-DOORS; CREATING
SECTION 21.21, CLEARWATER CODE OF ORDINANCES;
PROVIDING DEFINITIONS AND PROHIBITIONS; PROVIDING AN
EFFECTIVE DATE.
WHEREAS, the Clearwater City Council finds that individuals who are lodging
out-of-doors on publicly owned property for the purpose of establishing a temporary or
permanent place of lodging or residence adversely affect aesthetics, sanitation, public
health, and safety; and
WHEREAS, the unauthorized use of publicly owned property for lodging out-of-
doors when the property in question is neither intended nor designed as a camp site,
campground, or site for temporary human habitation tends to impair, obstruct, and
otherwise detract from the use of the property for its intended purpose; now therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE
CITY OF CLEARWATER, FLORIDA:
Section 1. Section 21.21, Clearwater Code of Ordinances, is hereby created as
follows:
Sec. 21.21. - Unlawful lodqinq out-of-doors prohibited�
(1) The followinq words and phrases, when used in this section, shall have
the followinq meaninqs:
(a) Lodqinq out-of-doors means usinq publicly owned property for livinq
accommodation purposes by the erection, use or occupation of any
tent, hut, lean-to, shack, temporary shelter, or the like, for sleepinq
purposes or the layinq down of beddinq, such as a blanket, sleepinq
baq, bed roll, newspapers, cardboard, or similar material for the
purpose of sleepinq.
(b) Livinq accommodation purposes means to use publicly owned property
as a temporary or permanent place of lodqinq or residence.
(2) It shall be unlawful for any person to use publicly owned property in the
City for the purpose of lodqinq out-of-doors.
Item # 12
Ordinance No. 8348-12
Attachment number 1 \nPage 2
(3) A law enforcement officer should also consider one (1) or more of the
followinq before determininq if probable cause exists that a person is usinq the
real property for livinq accommodation purposes:
(a)Numerous items of personal belonqinqs are present;
(b)The person is enqaqed in cookinq activities;
(c)The person has built or is maintaininq a fire;
(d)The person has enqaqed in diqqinq or earth breakinq activities;
(e)The person is asleep and when awakened states that he or she has no
other alace to live.
(4) No person shall be charqed under this section unless the person
continues to enqaqe in conduct prohibited by this section after havinq been:
(a) Notified by a law enforcement officer that the conduct violates this
section; and
(b) Provided an opportunity to relocate to an existinq and available public
or private shelter space open to an individual or a family unit experiencinq
homelessness at no charqe if the person has no leqally permanent or temporary
residence.
(5) It shall be a violation of this section for any person who havinq
previously violated subsection (2) and havinq received notification and been
provided the opportunity to relocate to public or private shelter space pursuant to
subsection (41 of this section to commit a second violation.
A law enforcement officer observina a violation of subsection (51 of
this section shall not charqe a person with a violation of this section if the person
has no leqally permanent or temporary residence, if the person is willinq to
relocate to an existinq and available public or private shelter space open to an
individual or a family unit experiencinq homelessness at no charqe, and if the
person aqrees to travel and beqins to travel immediately by police transport or
police escort until reachinq such shelter space.
(7) Whenever a law enforcement officer affords a person an opportunity
to travel to a public or private shelter, the law enforcement officer shall advise the
person that all of his or her personal property not taken to the shelter, except that
which is of no apparent utility or that is in an unsanitary condition, shall be
Ordinance No. ���2� 2
Attachment number 1 \nPage 3
inventoried and stored by the city police department for a maximum of sixty (60)
days, until reclaimed. If the person elects to travel to a public or private shelter,
the law enforcement officer shall make available such transportation as may be
available for such purpose.
(8) Any personal property that was inventoried and stored by the city
police department for a person travelinq to a shelter under the provisions of this
section and that has not been reclaimed within sixty (60) days of the date the
personal property was inventoried and stored shall be deemed abandoned and
disposed of accordinq to F.S. ch. 705.
(9) Any person who after beinq afforded the opportunity in subsection (6)
commits a third or subsequent violation of subsection (2) when shelter was
presently available shall be subiect to arrest. If the officer is not aware of
presently available shelter space in Pinellas County, the person shall not be
charaed with a violation of this section.
(10) The prohibitions contained in this section shall not apply to any
ep rson:
(a) Who is located on park property durinq the hours that the property is
opened to the public;
(b) Who is usinq a campinq area approved by the City's Parks and
Recreation Department; or
(c) Who, between the hours of 6:00 a.m. to 11:00 p.m, is usinq the public
beaches or parks that are opened to the public 24 hours per day.
(11) Nothinq in the exceptions enumerated in subsection (10) of this
section shall be construed to authorize any conduct that is otherwise prohibited
by statutes or local ordinances.
Section 2. This ordinance shall take effect immediately upon adoption.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Ordinance No. ���2� 2
Attachment number 1 \nPage 4
George N. Cretekos
Mayor
Approved as to form: Attest:
Robert J. Surette Rosemarie Call
Assistant City Attorney City Clerk
4 Ordinance No. ���2� 2
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City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Adopt Ordinance 8350-12 on second reading, vacating a portion of a 2-foot Drainage and Utility Easement lying on a parcel of
land lying in Section 2, Township 29 South, Range 15 East, Pinellas County, Florida, and being a portion of Lot 9, Brentwood
Estates, as recorded in Plat Book 59, Page 28 of the Public Records of Pinellas County.
SUMMARY:
Review Approval:
Cover Memo
��II�:�K�
Attachment number 1 \nPage 1
ORDINANCE NO. 8350-12
AN ORDINANCE OF THE CITY OF CLEARWATER,
FLORIDA, VACATING A PORTION OF A 20-FOOT
DRAINAGE AND UTILITY EASEMENT LYING ON A
PARCEL OF LAND LYING IN SECTION 2, TOWNSHIP 29
SOUTH, RANGE 15 EAST, PINELLAS COUNTY, FLORIDA,
AND BEING A PORTION OF LOT 9, BRENTWOOD
ESTATES, AS RECORDED IN PLAT BOOK 59, PAGE 28
OF THE PUBLIC RECORDS OF SAID PINELLAS
COUNTY, FLORIDA, SUBJECT TO CONDITIONS;
PROVIDING AN EFFECTIVE DATE.
WHEREAS, Cay 1475, LLC, owner of real property located in the City of
Clearwater, has requested that the City vacate the drainage and utility easement depicted
in Exhibit A attached hereto; and,
WHEREAS, the City Council finds that said easement is not necessary for
municipal use and it is deemed to be in the best interest of the City and the general public
that the same be vacated; now, therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY
OF CLEARWATER, FLORIDA:
Section 1. The following:
A parcel of land lying Section 2, Township 29 South, Range 15 East, Pinellas County
Florida, and being a portion of Lot 9, Brentwood Estates, as recorded in Plat book 59,
Page 28 of the public records of said Pinellas County, Florida, said parcel being more
particularly described as follows:
COMMENCE AT THE NORTHEAST CORNER OF THE NORTHWEST 1/4 OF THE
SOUTHWEST 1/4 OF SAID SECTION 2, TOWNSHIP 29 SOUTH, RANGE 15 EAST,
THENCE ALONG THE EAST LINE OF SAID NORTHWEST 1/4 OF THE
SOUTHWEST 1/4, S 00°07'42" E, 50.00 FEET; THENCE PARALLEL TO THE EAST-
WEST CENTER LINE OF SAID SECTION 2, N 89°29'42" W, 50.00 FEET TO A POINT
ON THE WEST RIGHT OF WAY LINE OF HIGHLAND AVENUE; THENCE ALONG
SAID WEST RIGHT OF WAY LINE, S 00°10'33" E, 250.00 FEET; THENCE
DEPARTING SAID WEST RIGHT OF WAY LINE, N 89°29'42" W, 160.41 FEET TO A
POINT LYING 10.00 FEET EAST OF THE EAST LINE OF LOTS 8& 9 OF SAID
BRENTWOOD ESTATES, AS RECORDED IN PLAT BOOK 59, PAGE 28 OF THE
PUBLIC RECORDS OF PINELLAS COUNTY, FLORIDA; THENCE ALONG A LINE
10.00 FEET EAST OF AND PARALLEL WITH THE EAST LINE OF SAID LOTS 8& 9
OF SAID BRENTWOOD ESTATES, N 00°08'30" E, 32.58 FEET TO THE POINT OF
BEGINNING OF THE HEREIN DESCRIBED AREA; THENCE DEPARTING SAID LINE
LYING 10.00 FEET EAST OF THE EAST LINE OF SAID LOTS 8& 9, N 57°04'58" W,
23.79 FEET TO A POINT LYING 10.00 FEET WEST OF THE EAST LINE OF LOT 9
OF SAID BRENTWOOD ESTATES; THENCE ALONG A LINE 10.00 FEET WEST OF
AND PARALLEL WITH THE EAST LINE OF SAID LOT 9, N 00°08'30" E, 26.67 FEET;
THENCE ALONG A LINE BEING 10.00 FEET SOUTH OF AND PARALLEL WITH THE
NORTH LINE OF SAID LOT 9, N 89°24'23" W, 41.94 FEET; THENCE DEPA���1�3
Ordinance No.8350 -12
Attachment number 1 \nPage 2
SAID LINE, N 57°04'58" W, 37.40 FEET TO A POINT BEING 10.00 FEET NORTH OF
THE NORTH LINE OF SAID LOT 9; THENCE ALONG A LINE BEING 10.00 FEET
NORTH OF AND PARALLEL WITH THE NORTH LINE OF SAID LOT 9, S 89°24'23" E,
93.39 FEET; THENCE ALONG A LINE BEING 10.00 FEET EASTERLY OF THE EAST
LINE OF LOTS 8& 9 OF BRENTWOOD ESTATES AND ITS NORTHERLY
PROJECTION THEREOF, S 00°08'30" W, 59.39 FEET TO THE POINT OF
BEGINNING, SAID PARCEL CONTAINING 2213.9 S.F., MORE OR LESS,
is hereby vacated, and the City of Clearwater releases all of its rights in the servitude, as
described above, to the owner of the servient estate thereto subject to the following
conditions:
1. Applicant shall deed to the City of Clearwater a new 20-foot drainage and utility
easement, acceptable to the City at the City's sole discretion; and
2. Applicant shall relocate the existing sanitary sewer line to the new easement at the
applicant's sole cost and in accordance with the City's specifications and
standards; and
3. The applicant shall reimburse the Clearwater Gas System for all costs incurred by
relocating the existing gas line; and
4. This vacation ordinance shall be rendered null and void if any of the preceding
conditions are not met within one (1) year of the date of adoption of this ordinance.
Section 2. The City Clerk shall record this ordinance in the public records of
Pinellas County, Florida, following adoption.
Section 3. This ordinance shall take effect immediately upon adoption.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
George N. Cretekos
Mayor
Approved as to form: Attest:
Camilo A. Soto Rosemarie Call
Assistant City Attorney City Clerk
I[�'ii�:�iK3
Ordinance No.8350 -12
S�CT10N v2, TOINNS!-f11' 2� SOVT!-f, TL4NG� rs �AST
A1N�LL4S COVNTY, �tc�RJDA
t£GAL DESCTZJPFI4N:
TNE DESCRlPTlON NEREIN DESCRlSED !S FOR TNE P(JRPOSE OF VACATlNG EXlSTlNG UT1LlTY
EASEMENTS WI TNlN TNE FpLLOWlNG DESCRlBED AREA:
A PARCEL OF LAND LYING !N SECTlQN 2, TDWlVSN1P 29 SQUTN, RAIVGE 15 FASt
PINELLAS COUNTY, FLORIDA, AND BE1NG A PORTlON OF LOT 9, BRENTWOOD ESTATFS> A5
RECORDED !N PLAT BOOK 59, PAGE' 28 OF TNE PLJ$L!C RECORDS OF SA1D PlNELL4S
COUNN, FLORIDA, SAlD PARCEL 8ElNG MORE PARTICULARLY DE'SCRlBED AS FOLLpINS:
COMMENCE AT TH� IJORTNEAST CORNER OF TNE IVORTNWES7 7/4 QF TNE SQUTNWEST
1/4 OF SAID SECTION 2, rQWNS!-!tP 29 SOUTFl, RAIVGE 15 EAST, TNENCE ALQNG TNE
FAST LINE OF SA1D NORTNWES7 1/4 OF TNE SDUTNW�ST t/4, S 00'd7'42" E„ 50.00
FEE% TNENCE PARALLEL TO TNE EAST—WEST CENTER LlNE OF. SAlD 5EC7lON 2, N
89"29'42" W, 50.00 FEET TO A POlNT ON 7HE WEST RlGHT OF WAY LlNE OF HlGNL4ND
AVENUE; TNENGE ALONG SAlD WEST RlGHT OF WAY L1NE, S 00' 10'33" E, 250.00 FEET;
THENCE DEPARTING SAJD WEST RIGNT OF WAY LlNE, N 89'29'42° W, 160.41 FE'ET TO A
POlNT LYlNG 10.00 FEET EAST OF TME EAST LlNE QF LOTS 8& 9 OF SA1D BRE'NTWOOD
�STA7ES, AS RECORDED !N PLAT BODK 59, PAGE 28 OF" THE PC18LlC RECQRDS OF
PINELLAS COUNTY, FLORIDA; TNENCE ALONG A LJNE i0A0 FFET FAS7 OF AIVp PARALLFL
Wl7N TNE EAS7 LINE QF SAlD LOTS 8& 9 OF SAlD BRENTWOOD ES7ATES, N 00'08'30" E,
32.58 fE'E]" 7'd THE POlNT OF BEGlNNlNG Of T1-!E MERElN DESCRIBED ARFA; TNENCE
DEPA}7TlNG SAID LlNE LYlNG 10.00 FEET FASi OF THE EAST LlNE OF SAlD tOTS $& 8,
N 57'04'S8" W, 23.79 FEEf TO A PQINT LYIIVG Jd.OQ FEET WEST OF TNE E4ST L!!VE Of-
LOT 9 OF SAlD BREfVTWOQD ESrATES; TNENCE ALONG A LlNE 10.00 FEET WEST OF AND
PARALLEL WlTi-! TNE EAST L1NE OF SAfD LQT 9, !V 00'08 30" E, 26.67 FEET; TNENCE
ALONG A LlNE 8ElNG 7 D.00 FEET SOIJTH OF AND PARALLFL WlTH iHE NORTN LINE OF
SA1D LOT S, N 89'24'23° W, 41.94 FEET; TNENCE DEPARTING SAlD LlNE, N 57'04 58° W,
37.40 FEEf TO A PQ1NT BE1NG 1 a.OQ FEE!' NORTN OF TNE NORTH L1NE OF SAID LQ7 9;
T!-tENCE ALONG A LIIVE 8ElNG 10.00 FE'Ef NORTN QF AND PARALLEL WlTN TNE NORTN
L1NE OF SA1D LDi 9, S 89'24'23" E, 93.39 FEET; TNENCE ALONG A LlNE 8ElNG T 0.00
FEEi EASTERLY OF THE EAST L1NF OF LOTS 8& 9 OF SRENTWOOD ES7ATES AND 1TS
NORTHERLY PROJEGTlON TNEREOF, S OD"OS'30" W, 59.39 FEET TO Th1E PO!!VT QF
BEGlNNlNG.
SAID PARCEL CONTAlNlNG 22 i 3.9 S. F., MORE OR LESS.
SCALE: 7 "=40'
DRAWN &Y: A8T
�wc. No.rior-�oo-o4s
PROJ. No. ? 101-100-04
�as��u�NT va�,arlvN
SUNSET &� HIGNLAND
EXHIBIT "A','
Attachment number 2 \nPage 1
AAGf 7 OF 2
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N�'S[A?Y�YJ7VGOF�OXID.� !J1/�
L9Na 7425
29340 RNODlN PUC£
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s�rnvN va, ruwrrsr�rn z9 svvr�, �r,aNr� �s �asr �01NT c�f CVMM�7YC�M�IVT�
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10.0' .�._.—.—. C �10 � � �3 W
- �.�.— .—.—._'9 ._.—.—._._..— L.---•---.�._._. � QO �,
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�
svriv�vvR�s Nor�s: �
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ONLY.
2) BEARINGS REFERENCED TO THE SOUTH LlNE OF SUIVSEf PO11VT ROAD
AS BElNG S 89'29'42" E, PER DEED. ALL GALLS DIV 7NlS LEGAL BASED
�iPON FIELD 80UIVDAf2Y SURVEY PREPARED 8Y TNIS FlRM !!Y 20� i.
3} TH1S SURVEY lVOT V,4LID WITNQUT 7NE'. SlGNATl1RE AND TNE ORlG1NAL
RAISECI SEAL OF A FLORIDA LlCENSED SURVEYQR AND MAPPER.
Dote Signed:
Alex B. 7'hompson Jr., P.L.S.
Stafe of Florida No. 5318
Regisiered Land Surveyor and Mapper
SCALE: � "=40'
DRAWN BY.• ABT �•4SFM�NT VACATION
D4VG. No.1101--100-048 SUNSET &' HfGNL,4ND
PROJ. Na.l f0?-1D0-04 __
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PG. = PAGE
P.B. = PLAT 800K
P.O. C. = P01NT . OF COMMENCEMENT
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O.R. = OFF1ClAL RECORD BQOK
F.P.C. = FLORlDA POtNER CQRP.
D.&U. = DRAINAGE & . UilL17Y
PAGE 2 OF 2
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City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Approve a contract (purchase order) with Extensys, Inc., Palm Harbor, Florida, in the amount of $247,478.77 for the acquisition of
network storage, network backup and archiving management application and a disc-to-disc backup and recovery appliance, in
accordance with Sec. 2.564(1)(d), Code of Ordinances — Florida State Contract; authorize lease purchase under the City's Master
Lease Purchase Agreement and authorize the appropriate officials to execute same. (consent)
SUMMARY:
The continued growth of systems and business related data storage demand necessitates increasing our storage capability
and review of our backup and disaster preparedness tools.
Data storage requirements for City operations are currently in excess of 60TB, anticipated growth of video archives will
require additional storage separate from the storage of daily system and document activities.
The City has used Symantec's Net Backup product since 2002, changes in backup and archiving systems technology as well as
changes in pricing strategies have prompted and change in tool sets.
The City's disaster preparedness plan includes protection of systems and application data for all City operations. Technology
advances have been trending away from tape systems to disc-to-disc backup tools. New systems are faster, make
more efficient use of storage and are easier to deploy and maintain at off-site locations.
All items will be funded from existing CIP project 316-94814, Network Infrastructure Refresh and Replacement.
Type: Purchase
Current Year Budget?: Yes
Budget Adjustment Comments:
None
Current Year Cost:
Not to Exceed:
For Fiscal Year:
Appropriation Code
316-94814
Bid Required?:
Other Bid / Contract:
Review Approval:
$247,478.77
to
Amount
$247,478.77
No
Florida State
Contract
Budget Adjustment:
Annual Operating Cost:
Total Cost:
No
Appropriation Comment
Network Infrastructure R-and-R
Bid Number:
Bid Exceptions:
#250-000-
09-1
Other
Government
Bid
Cover Memo
I[�ii�:�iC!
11
t 1'/ %"A� t i�,t.:. :�;y„'y";�tl3 r.'u,iRY'�
Part Number Description '
CAP-NC-CCELL
SB-C-ADM-CELL
SB-C-DP-ADM-1 T-
B
SB-C-ADM-FS
S-Premium
Quote
� ��e � ` t� ���i
253 pine Ave;-N; Bidg B
Oldsmar, FL 34677
Office:813-855-3909
Fax: 813-855-3922
Attachment number 1 \nPage 1
Commvault Application Data Management Bundle
No charge option. Use this item to request number of
required CommCell licenses per CLA Customer. Account
team must direct allocation of total capacity to each Cell in
the CLA; a unique CommCell ID key will be awarded based
on this count.
SMB Data Management starter bundle for new ADM
customer. This bundle provides 3TB ADM capacity, 3TB of
DAE capacity and 150 User CALs to a new CommCell site
configuration. Additional SB-C-DP-ADM-1T (TB) protection
capacity or SB-C-DAE-1T can be purchased normally to
scale-out the environment. (Sold as fixed set of capacity, no
Tiering, limit 1 per customer)
Application Data Mgmt (ADM) capacity bundle used in a
Dedicated CommCell for new CLA customers. This provides
1TB (FET) of the ADM Protection-Enterprise capacity for a
new CommCell which is restricted to Window FS, Linux FS,
MAC FS, ActiveDirectory, Exchange, MS-SQL, MySQL,
SharePoint, or VSA clients only with a limited set of
Enterprise class infrstucture features; purchase additional
TB quantity to meet your Cell needs. The client feature set
can be e�ended with the purchase of add-on feature packs
which apply to a single CommCell only. This bundle cannot
be directly combined with any other Data Protection edition
in the same Cell. This edition can be upgraded to the full
edition DP Enterprise capacity capacity by purchasing the
upgrade option. It can be combined with additional
purchases of Data Archive or Search capacity. (Sold per
Terabyte of Front-End Protection Size, Tiered Volume price)
Client Extension pack allows the addition of one File System
client type to be included in the ADM CommCell for
unlimited CLA use. Choices include - Unix OS types, Image
level options, Cluster FS client or NDMP/NAS client. A pack is
exclusively added to a CommCell ID. A maximum of two (2)
FS packs can be purchased/applied per CommCell ID. (Sold
per client type, one unit per cell)
Software SubTotal
Support
Support and Maintenance Subscription 12 Month
SubTotal
Less Extensys Savings
Commvault SubTotal
$0.00
$25,000.00
$6,000.00
$3,000.00
$19,740.00
$0.00
$25,000.00
$66,000.00
$3,000.00
$94,000.00
$19,740.00
$113,740.00
-$42,857.23
$70,882.77
This quote is Proprietary of ExtenSys, Inc. and shall not be shared outside the party for which the quote was prepared without prior permission. EXTQ4689-02 Page 1 of 2
Attachment number 1 \nPage 2
snSb7l �x v4}��'? fyt.t , ty �F!lugtdlleiP,ar+�^g�
' Part Number Description
Implementation Services
IC-CONSDEP-EXT Consulting on and core product configuration for MSFT $6,750.00 $6,750.00
databases and applications, file systems, deduplication,
replication. Includes Expenses.
Total 77 632.77
NOTES:
1. Pricing is exclusive of Freight charges and Taxes.
2. Prices reflect standard manufacturers warranty unless otherwise noted.
3. All equipment orders require a Purchase Order. A Purchase Order constitutes acceptance of these terms.
4. All trade in prices are subject to verification and approval by the manufacturer.
5. Services require a signed statement of work. Pricing includes pre-sales design consulting services.
6. Prices are valid for 5 days from the quote date and are subject to the manufacturer's special pricing not changing.
7. Product specs, performance or suitability are per manufacturer's published literature only. No RMA's beyond warranty.
8. Overdue invoice's are subject to $100 late fee and 1.5% interest charged on the outstanding balance. An additional 1.5% will be added to the outstanding
balance on the first of each month past due. Invoices that are 90 days past due are subject to collection fees, late fees, and interest.
9. Extensys, Inc. Invoices on products shipped. The manufacturer and/or distributor may ship partial orders, in these situations customers will receive partial
shipments and agree to pay partial invoices. We recommend partial orders not be opened until you have your entire order and have verified the part numbers
and quantities, opened products can not be returned. In any case products can only be returned if the manufacturer or supplier provides Extensys, Inc. an
RMA. In the unlikely event that equipment is DOA, replacement product will be shipped these items are managed as warranty issues so they are not refunded
they are replaced. Contact us immediately if you receive incorrect parts or quantities.
lO.Payment terms unless otherwise noted are Net15.
This quote is Proprietary of ExtenSys, Inc. and shall not be shared outside the party for which the quote was prepared without prior permission. EXTQ4689-02 Page 2 of 2
�1� � ;,� „ �,,, ���,.t s��r��,,,
Part Number Description
E5310-CFG
E5310
E5000-SAS24-QPC
P
E602-120/2
CTR-6GSASPCIE
1 OSE-E5310
OSE-E5300-128
IS-PS1
Quote
� ��awr . ° � tt �6.��ai�
253 �Pine Avei N, `�idg B
Oldsmar, FL 34677
Office:813-855-3909
Fax: 813-855-3922
Nexsan E5310 NAS Solution
Nexsan E5310 120TB System
Attachment number 1 \nPage 3
NST5310 - DUAL CONTROLLER, ONE QUAD-CORE
PROCESSOR, 24GB RAM, FOUR 8GB/S FC PORTS,
TWO GIGE PORTS PER CONTROLLER. INCLUDES CORE
OPERATING SYSTEM, NAS SERVICES AND E-CENTRE
MANAGEMENT PLATFORM SOFTWARE LICENSES.
SUPPORTS UP TO TWO EXTERNAL STORAGE UNITS
(E18/E60) PLUS UP TO TWO EXPANSION UNITS (E18X/E60X)
SAS QUAD-PORT CONNECTIVITY PACK - INCLUDES FOUR
24GB/S SASX4 PORTS PER CONTROLLER FOR CONNECTION
TO ONE OR TWO NST224X SAS-CONNECTED STORAGE
UNITS. INCLUDES LICENSE TO USE.
120TB SYSTEM (2TB DISKS / 7200 RPM), DUAL
CONTROLLER SYSTEMYSTEM
(2) SINGLE 6GB SAS PCIE DUAL PORT ADD-ON CARD
(INCLUDES 2 SAS CABLE 2M, REQUIRES PROFESSIONAL
SERVICES TO UPGRADE IN THE FIELD)
1 Years of Enterprise Support
ENTERPRISE SUPPORT, ANNUAL - TIER 4 LICENSE (64TB -
128TB)
Nexsan Professional Services
FIRST DAY OF PROFESSIONAL SERVICES INCLUDING
TRAVEL AND EXPENSES
SubTotal
$86,091.00
$5,370.00
$4,385.00
$86,091.00
$5,370.00
$4,385.00
$95,846.00
NOTES:
1. Pricing is exclusive of Freight charges and Taxes.
2. Prices reflect standard manufacturers warranty unless otherwise noted.
3. All equipment orders require a Purchase Order. A Purchase Order constitutes acceptance of these terms.
4. All trade in prices are subject to verification and approval by the manufacturer.
5. Services require a signed statement of work. Pricing includes pre-sales design consulting services.
6. Prices are valid for 5 days from the quote date and are subject to the manufacturer's special pricing not changing.
7. Product specs, performance or suitability are per manufacturer's published literature only. No RMA's beyond warranty.
8. Overdue invoice's are subject to $100 late fee and 1.5% interest charged on the outstanding balance. An additional 1.5% will be added to the outstanding
balance on the first of each month past due. Invoices that are 90 days past due are subject to collection fees, late fees, and interest.
9. Extensys, Inc. Invoices on products shipped. The manufacturer and/or distributor may ship partial orders, in these situations customers will receive partial
shipments and agree to pay partial invoices. We recommend partial orders not be opened until you have your entire order and have verified the part numbers
and quantities, opened products can not be returned. In any case products can only be returned if the manufacturer or supplier provides Extensys, Inc. an RN
In the unlikely event that equipment is DOA, replacement product will be shipped these items are managed as warranty issues so they are not refunded they ;
replaced. Contact us immediately if you receive incorrect parts or quantities.
lO.Payment terms unless otherwise noted are Net15. „ „,,
This quote is Proprietary of ExtenSys, Inc. and shall not be shared outside the party for which the quote was prepared without prior EXTQ4778-03 Page 1 of 1
, ,�.,,��� ��a���
' Part Number ' Description
Exagrid EX13000E
Quote
i ��e ' � " t� ��e�t
253 pine Ave;-N; Bidg B
Oldsmar, FL 34677
Office:813-855-3909
Fax: 813-855-3922
Attachment number 1 \nPage 4
EX-32TB-DB EX13000E - Disk Capacity: Raw: 32 TB, Useable: 26 TB. 13
TB Full Backup.
EX-32TB-3YR-8X5 SUPPORT FOR EX7000: 3YR 8X5
SubTotal
Exagrid EX7000
EX-16TB-DB EX7000 - Disk Capacity: Raw: 16 TB, Useable: 13.0 TB. 6.5
TB Full Backup.
EX-16TB-3YR-8X5 SUPPORT FOR EX3000: 3YR 8X5
SubTotal
Running SubTotal
Less Extensys Savings
$69,900.00
$28,659.00
$40,000.00
$16,400.00
$69,900.00
$28,659.00
$98,559.00
$40,000.00
$16,400.00
$56,400.00
$154,959.00
-$80,959.00
Total ` $74 000.00
NOTES:
1. Pricing is exclusive of Freight charges and Taxes.
2. Prices reflect standard manufacturers warranty unless otherwise noted.
3. All equipment orders require a Purchase Order. A Purchase Order constitutes acceptance of these terms.
4. All trade in prices are subject to verification and approval by the manufacturer.
5. Services require a signed statement of work. Pricing includes pre-sales design consulting services.
6. Prices are valid for 5 days from the quote date and are subject to the manufacturer's special pricing not changing.
7. Product specs, performance or suitability are per manufacturer's published literature only. No RMA's beyond warranty.
8. Overdue invoice's are subject to $100 late fee and 1.5% interest charged on the outstanding balance. An additional 1.5% will be added to the outstanding
balance on the first of each month past due. Invoices that are 90 days past due are subject to collection fees, late fees, and interest.
9. Extensys, Inc. Invoices on products shipped. The manufacturer and/or distributor may ship partial orders, in these situations customers will receive partial
shipments and agree to pay partial invoices. We recommend partial orders not be opened until you have your entire order and have verified the part numbers
and quantities, opened products can not be returned. In any case products can only be returned if the manufacturer or supplier provides Extensys, Inc. an
RMA. In the unlikely event that equipment is DOA, replacement product will be shipped these items are managed as warranty issues so they are not refunded
they are replaced. Contact us immediately if you receive incorrect parts or quantities.
lO.Payment terms unless otherwise noted are Net15.
This quote is Proprietary of ExtenSys, Inc. and shall not be shared outside the party for which the quote was prepared without prior permission. EXTQ5011 Page 1 of 1
City Council Agenda
Council Chambers - City Hall
Meeting Date:8/2/2012
SUBJECT / RECOMMENDATION:
Accept a Drainage and Utility Easement granted to the City from Cay 1475, LLC located southwest of the corner of Sunset Point
Road and North Highland Avenue contingent upon Council adoption of Ordinance 8350-12. (consent)
SUMMARY:
Cay 1475, LLC (Property Owner) owns fee title to the property containing the proposed easement (Easement). The
Property Owner has submitted an application to the City for the vacation of a portion of an existing City drainage and
utility easement for the purpose of redeveloping the property. Ordinance 8350-12 has been drafted to accommodate
the vacation and contains a condition requiring the Property Owner to grant the Easement as an alternative corridor
to be available for City use. Council approved the ordinance on first reading on July 19, 2012 and second reading will
occur on August 2, 2012.
City staff has reviewed the proposal and determined that the proposed easement is an adequate substitute for the
easement proposed for vacation. Utilities currently located within the easement area to be vacated will be relocated
to the new easement at the sole cost of the Property Owner.
Review Approval:
Cover Memo
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Attachment number 2 \nPage 1
� Cl�arwater
u
Prepared by:
Engineering Department
Geographic Technology Division
100 S. Myrtle Ave, pearwater, PL 33756
Ph:(727)562-4750,Fax:(727)526-4755
www. My C I e arw at e r. c o m
DRAINAGE & UTILITY EASEMENT
SUNSET & HIGHLAND
Cay 1475, LLC
Map Gen By: CRM I Reviewed By: TM I Date: 7/11/2012 I Grid #: 261A I S-T-R: 02-29S-15E
N
W E
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Scale: N.T.S.
Attachment number 2 \nPage 2
S�CT1 �N v1, T�INNSFf1P 29 SOVTI-t, 1ZANG� �s �AST
PIN�LLAS C�VNTY, FLORIDA
L�GAt L�SCRiPT1c�N:
A PARCEL OF LAND LYING IN SECTION 2, TOWNSHIP 29 SOUTH, RANGE 15 EAST,
PINELLAS COUNTY, FLORIDA, AND BEING A PORTION OF LOT 9, BRENTWOOD ESTATES, AS
RECORDED IN PLAT BOOK 59, PAGE 28 OF THE PUBLIC RECORDS OF SAID PINELLAS
COUNTY, FLORIDA, SAID PARCEL BEING MORE PARTICULARLY DESCRIBED AS FOLLOWS:
COMMENCE AT THE NORTHEAST CORNER OF THE NORTHWEST 1/4 OF THE SOUTHWEST
1/4 OF SAID SECTION 2, TOWNSHIP 29 SOUTH, RANGE 15 EAST, THENCE ALONG THE
EAST LINE OF SAID NORTHWEST 1/4 OF THE SOUTHWEST 1/4, S 00°07'42" E„ 50.00
FEET,• THENCE PARALLEL TO THE EAST—WEST CENTER LINE OF SAID SECTION 2, N
89°29'42" W, 50.00 FEET TO A POINT ON THE WEST RIGHT OF WAY LINE OF HIGHLAND
AVENUE; THENCE ALONG SAID WEST RIGHT OF W,4Y LINE, S 00°10'33" E, 250.00 FEET,•
THENCE DEPARTING SAID WEST RIGHT OF W,4Y LINE, N 89°29'42" W, 170.02 FEET TO A
POINT ON THE EAST LINE OF LOT 8 OF SAID BRENTWOOD ESTATES, AS RECORDED IN
PLAT BOOK 59, PAGE 28 OF THE PUBLIC RECORDS OF PINELLAS COUNTY, FLORIDA;
THENCE ALONG THE EAST LINE OF SAID LOT 8, N 01 ° 19'04" W, 15.17 FEET TD THE
NORTHEAST CORNER OF SAID LOT 8; THENCE N 57°04'S8" W, 11.89 FEET TO THE POINT
OF BEGINNING OF THE HEREIN DESCRIBED EASEMENT PARCEL; THENCE CONTINUE N 57°
04'S8" W, 94.37 FEET TO A POINT LYING 10.00 FEET SOUTH OF THE NORTH LINE OF
LOT 9 OF SAID BRENTWOOD ESTATES; THENCE ALONG A LINE 10.00 FEET SOUTH OF AND
PARALLEL WITH THE NORTH LINE OF SAID LOT 9, S 89°24'23" E, 37.40 FEET; THENCE
DEPARTING SAID LINE, S 57°04'S8" E, 49.88 FEET TO A POINT LYING 10.00 FEET WEST
OF THE EAST LINE OF SAID LOT 9; THENCE ALONG A LINE 10.00 FEET WEST OF AND
PARALLEL WITH THE EAST LINE OF SAID LOT 9, S 00°OS'30" W, 23.79 FEET TO THE
POINT OF BEGINNING.
SAID PARCEL CONTAINING 1442.5 S.F., MORE OR LESS.
SCALE: 1 "=40'
DRAWN BY: ABT
DWG. No.1101-100-048
PROJ. No.1101-100-04
£t VTl L1TY �SMT.
SUNSET &� HIGHLAND
PAGE 1 OF 2
LEGAL/SKETCH ONLY
—THIS IS NOT A BOUNDARY SURVEY—
�X7Rr.N�Slf?Y�Y/NG c?ir�OR1DA, 1NC.
LB NO. T425
29340 RH00/N PLACE
WESLEY CHAPEL, FLORIDA 33�� m# 1
PH. (813) 973-2092
EMo1L• o%x�xtreme—surveying.co
PRJPESSIJNALSVRVFYINGANDMAPI'INGSERVICfS .i
S�CT10N v2, TOWNSk1P 29 SOVTFf, RANG£ �S �AST
w P1N�LLAS c�VNTY, �LORIDA _ , _ , _ ,
,i►
� E.-W. CENTERLINE OF SECTION 2
Attachment number 2 \nPage 3
POINT O� COM1�f�NC�M�NT
N_E, CORNER OF THE
� �N.W. 1%4 OF S.W. 9�d�—�—'—
SEC. 2-29-15 '
;�
. r���J�
F. P. C. •
EASEMENT PER O. R. 1654, PAGE 331 I �
PLATTED 10' DRAINAGE & UTILITY EASEMENT I I
r I �
1•0' D&U._EASEMENT PER O.R_1807 PAGE 236 _ L I �
10.0' � — � • �
— — — � �
—� _ — N.E. CORNER OF LOT 9�� _�
�g � F. P. C. EASEMENT PER , �
� � 0_R_1654 PAGE 331_ _ W
LOT j � RNER OF � �9 I — �— �
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tOT 9 � � � I
J I � !z
BR£NTWDOD ESTAT�S <6 � N� I�
P.L�. Lc�T tv � 2s P.D.B. I w w I\
N.E. CORNER OF LOT � i c�n �� a _ L4 I�
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1) THIS IS NOT A BOUNDARY SURVEY. THIS IS A LEGAL AND SKETCH
ONLY.
2) BEARINGS REFERENCED TO THE SOUTH LINE OF SUNSET POINT ROAD
AS BEING S 89°29'42" E, PER DEED. ALL CALLS ON THIS LEGAL BASED
UPON FIELD BDUNDARY SURVEY PREPARED BY THIS FIRM IN 2011.
3) THIS S RV NOT V,4LID WI OU THE SIGNATURE AND THE ORIGINAL
RAISED S F A FLORID D SURVEYOR AND MAPPER.
/ Date Signed: �f �'J-l2
Alex 8. Thompson Jr.,
State of Florida No. 5318
Registered Land Surveyor and Mapper
SCALE: 1 "=40'
DRAWN BY: ABT
DWG. No.1101-100-04B
PROJ. No.1101-100-04
fr VTlL1TY£SMT.
SUNSET &� HIGHLAND
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LINE BEARING DISTANCE
L1 S 00'07'42" E 50.00'
L2 N 89°29'42" W 50.00'
L3 S 00°10'33" E 250.00'
L4 N 89°29'42" W 170.02'
L5 N 01 ° 19'04" W 15.17'
L6 N 57'04'58" W 11.89'
L7 N 57°04'58" W 94.37'
L8 S 89°24'23" E 37.40'
L9 S 57°04'58" E 49.88'
L10 S 00°08'30" W 23.79'
L�GEND
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PG. = PAGE
P.B. = PLAT BOOK
P.O.C. = POINT OF COMMENCEMENT
P.0.8. = POINT OF BEGINNING
O.R. = OFFICIAL RECORD BOOK
PAGE 2 OF 2
LEGAL/SKEfCH ONLY
—THIS IS NOT A BOUNDARY SURVEY—
N F S(/R 1� Y/N G O� fl c� R>D, 41 N C.
LBNa. 7425
29340 RHDDIN PLAC£
WESL£Y CHAP£L, FLORIDA 33545 E'�iE
PH. (813) 973-2092 �� m # 1
EMoIL olexA�xtreme—surveying.
City Council Agenda
Council Chambers - City Hall
Meeting Date:8/2/2012
SUBJECT / RECOMMENDATION:
Approve a Work Order to Engineer of Record Jones Edmunds and Associates, Inc. for Engineering Services for the Northeast Water
Reclamation Facility (WRF) Internal Recycle Pump Station Upgrade (12-0017-UT) in the amount of $118,800.00, and authorize the
appropriate officials to execute same. (consent)
SUMMARY:
The requested $118,800.00 authorization under ihis Work Order is for professional engineering services for Design, Permitting,and
Bidding of the Northeast WRF Internal Recycle Pump Station Upgrade Project.
The existing Internal Recycle Pump Station consists of iive Archimedes screw pumps with 32-MGD capacity each and three
submersible pumps with 14.4-MGD capacity each. The submersible pump station was added in 2001 to supplement the aging screw
pump station. The submersible pump station was designed and built to include the option for fut�re expansion.
The Archimedes screw pump station has reached the end of its useful life; three of the screw pumps are no longer in operation. The
goal of ihis project is to provide a reliable pumping station that will pump the plant design capacity flows (96 MGD) and meet Class
I reliability as required by our PDEP Operating Permit.
The scope of services includes design to abandon the screw pump station and upgrade the existing submersible pump station by
adding additional submersible pumps in the existing wet well. The design will also include electrical and mechanical upgrades to
the submersible pump station.
The Northeast WRF is located at 3290 State Road 580 Safety Harbor, Plorida, and is owned and operated by Public Utilities
Department.
Sufficient funding is available in Capital Improvement Program project 0327-96202, WWTP Screw Pump Replacement, to fund the
work order.
Type:
Capital expenditure
Current Year Budget?: Yes
Budget Adjustment Comments:
See summary
Current Year Cost:
Not to Exceed:
For Fiscal Year:
Appropriation Code
03 27-96202-5 613 00-5 3 5-000-
0000
Review Approval:
$118, 800.00
$118, 800.00
2011 to 2012
Amount
$118, 800.00
Budget Adjustment:
Annual Operating Cost:
Total Cost:
Appropriation Comment
See summary
No
$118, 800.00
Cover Memo
I[�ii�:�il�
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I�1�; WIZF Interna� I2�cyc1� I'urn� Station
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PROJEC'T 'TI'I'LE:
Northeast WRF Internal Recycle Pump Station Upgrade Design
SCOPE OF SERVICES:
Jones Edmunds � Associates, Inc. is pBeased to provide the City of Clearwater with this proposal
for the design and bid phase services for the Internal Recycle Pump Station Upgrade at the
Nartheast Water Reclamation �acility (WRF). The existing Internal Recycle Pump Station consists
of five screw pumps with 32-MGD capacity each and three subrnersible pumps with 14.4-MGD
capacity eacta (one constant-speed and two variable-speed). Jones Edmunds prepared a screw
pump evaluation report for City's three water reclamation facilities in April, 2009. In this report
Jones Edmunds included a design capacity analysis, evaluation of pump station condition,
discussion of five alternatives and a cosfis analysis including a no action alternative for the
Northeast WRF. The lowest cost alternative in the report addressed the rehabilitation of screw
pumps. The screw pumps have reached the end of their design service life, and the ability to
maintain the equipment continues to be problematic and costly. Three of the screw pumps are
no longer in operation. Under normal operation, two of the screw pumps and the constant-
speed submersible pumps are used. The City desires tn upgrade the Internal Recycle Pump
Station to provide reliable operation and meet the permit, biological nutrient removal, and Class
I Reliability requirements. The City has subsequently decided to mave ahead with the addition
of five submersible pumps to the existing wetwell and decommission all screw pumps.
WO Initiation Form.dcacx 1 O$ 8 form revised: 10/14/2011
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Task 1.1 — Kickoff Meeting and Site Visit
Attend a kickoff ineeting af the City's office to review the project scope, objective,
deliverables, and schedule. Discuss project comrnunication plan and provide a list of
required data ta be provided by the City. After the kickoff ineetir�g, Jones Edmunds will tour
the Northeast WR� with City to gather field inforr�ation. Me2ting minutes will be prepared
and distributed by �-mail ta meeting a�tendees.
,
Task 2.1 — BODR/30% Design Submittal �
�
�
Jones Edmunds will incorporate al) relevant data and analysis from our April 2009 report �
including the following evaluation steps for the BODR d�velopment and 30% plans: �
a. Analyze the hydraulics of the submersible pump station including the existing 48-inch
pipe connecting the screw pump wet well to the submersible pump station, the
proposed discharge piping to the oxidation ditch influent channel, and pump system
curves. Based on the analyses, recommend needed improvements and select proposed
pumping units.
b. Evaluate up to three combinations of constant speed and variable speed submersible
pumping units to establish the rrrost energy efficient and suitabl� pump combination to
meet current flows, design filows, and Class I reliability requirements. Pump control
strategies will also be outlined for biolagical nutrient removal (BNR) optimization and
energy savings.
c. Evaluate the internal recycle (IR) flow control valves, IR flow meter, IR and raw activated
sludge (RAS) weir mechanisms and settings at the Oxidation Ditch. Based on ihe
evaluation, recommend needed improvements and/or removal af components to
aptimize plant operations.
d. Evaluate the existing electrical system including the emergency generators and Motor
Control Centers (MCCs) to determine the feasibility of reusing the screw pump electrical
panel at MCC-7001 in the MCC/Generator Building and splitting the electrical load of the
new submersible pumps between MCC-7001 and MCC-7101 (in the Oxidation Cantrol
Buiiding) for Class I Reliability.
e. Evaluate the existing infrastructure induding the influent channel and sluice gates to the
screw pump wet well and submersible pump discharge pipe supports. Based on the
evaluation, recammend components to the reused, needed improvements, components
to be demolished (e.g. Screw pump supports, motors, and gear boxes, etc.).
f. Evaluate the feasibility of a phased approach to upgrade the pump station.
g. Develop the sequence af construction to minimize interruption of the plant operation
and maintain discharge permit limits.
h. Prepare a basis of design report (BODR) and 30% plans for the proposed pump station.
WO I€�it�ataora Forrn.docx 2 of 8 form revised: 10/14J2011
i. Prepare and submit 4 sets of BODR and 30% preliminary plans for the City review and
comrnents.
j. Prepare a list of technical specificatians for the City`s review and comments.
k. Prepare and submit an opinion of probable cost of canstruction for the City's review and
comments.
I. Attend a review meeting at the City's office to obtain and discuss the City's comments
and to finalize the basis af design. Prepare and submi� meeting minutes ta attendees by
e-mail.
Task 2.2 — 60%a [�esign Submittal
a. Prepare and submit 4 sets of 60% design plans for the City review and comment. The
design plans will incnrporate the City previous review comments. �
b. Prepare and submit technical specifications for the City review and camment. �
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c. Prepare and submit an updaied opinion of probable cost of construction far the Ci�y �
review and camment.
d. Atiend a review meeting at the City's office to obtain and discuss the City's corrimen�s.
Prepare and submit meeting minutes to attendees by e-mail.
Task 2.3 — 90% Design Submittai
a. Prepare and submit 4 sets of 90% design plans for the City review and comments. The
design plans will incorporate the City previous review comments.
b. Prepare and submit updated technical specificaiions and the City's frant-end documents
and bid tabulation for the City review and comment.
c. Update the opinion of probable cost of construction and constructian schedule and
submit for the City review and comment.
d. Attend a review meeting at the City's office to obtain and discuss the City°s comments.
Prepare and submit meeting minutes to attendees by e-mail.
Ill��(�I:��N7�.y[CI�1�:I�6'l�
Task 3.1 — 100% Design Submitta)
a. Prepare and submit 4 sets af 100% d�sign plans and specifications for the City review
and comments. The design plans will incorporate the City previous review comments.
b. Wrepare eight copies of full-size signed and sealed plans and submit for �uiiding Permit
applicatian.
c. Prepare and submit the final opinion of probable cost of construction.
d. Attend a review meeting with the City to discuss bidding and construction schedule.
Prepare and submit meeting minutes to attendees by e-maiB.
WO dnitiation Form.docx 3 of 8 form revised: 10/14{2031
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Task 4.1— Bid-Phase Services
a. Prepare and submit the bid documents to the City in pdf format.
b. Prepare pre-bid meeting agenda, attend a pre-bid meeting with the City's operatians
and engineering staffs, and pr�pare pre-bid rneeting minutes to be distributed by the
City to all potential bidders.
c. Review Requests far infnrmatian (RFI) from bidders and issue addendum if necessary.
d. Evaluate the bidders' bid prop�sals and provide the City with a recommendation for
award.
�. ��toJ���r �o�L�a
The goal is to provide the City with an Internal Recycle Pump 5tation that will meet the needs of
the Northeast WRF to pump the plant influent, RAS, and IR ranging from �-00% to 600% of
influent AADF flow, at current and design peak and minimum flows and provide Ciass I
reliability.
4. �3UDGE°I':
Our fee includes all labor and expenses expected to be incurred by Jones Edmunds to complete
the design Task No. 1 through 4 for a Bump sum fee of $11�,�00 f�r a total fe� of ��Ilars
($is�, so�).
5a SCHEDULE:
The project is to be completed 6,5 months from issuance of notice-to-proceed. ihe project
deliverables are to be phased as follows:
��rt• �, r- , «
��A`w ��" •
90% Design Submittal
100% I�esi�n Submittal
:.•
2 morrths
1 month
1 month
1 rnar�th
S.5 rnonths
6a S"TAFF t�SSIGNiVIENT (Consuitant):
Citv Staff:
Kelly O'Brien Project Manager
Jeff �orden Northeast WRF Lead Operator
David Porter, PE Wastewater Environmental Technologies fVlanager
Kathryn McGrath Wastewater Environmental Technologies Coordinator
WO lnitiation �orm.docx 4 of 8 form revised: 10/14/2011
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Jones Edmunds Staff:
Tom Friedrich, PE
Chris Baggett, PE
Dinesh Kamath, PE
Tak I<ai Pang, PhD, PE
Steve Y@ats, PE
Don �ee, PhD, PE
Mike Clark, PE
Richard Chruszcz, PE
Client Services Manager
Technical Manager/ Lead Hydraulics Engineer
Project Manager
�a/QC
Chief Engineer — QA/QC
�Nl� f3esign/BioWin Modeling Engineer
Instrumentation and Contral Engineer
Electrical Engineer
Anand dVlody, PE Prc�ject Engineer
Gre�g Fruecht Construction Administrator
Bilgin Erel, PE Structura)
(E/i Eng Technologies, Inc.)
CORI2ESi'ON�ENCE/I2EI'ORTING F'i20CE�i1R��:
ENGINEER's project correspondence shall be directed to Project Manager— Dinesh Kamath, PE
and Technical Manager/�ead Hydraulics Engineer—Chris Baggett, PE with copy to Tom Friedrich,
PE.
All City proaect carrespondence shall be directed to Kelly Q'Brien with copies to others as may
be appropriate.
�a INVOICING/FUNDING F'ROCEDU�tESe
Invoices shall be submitted monthly to the City of Clearwater, Attn: Veronica Josef, Senior Staff
Assistant, Engineering, P. O. Box 4748, Clearwater, �lorida 33758-4748, for work performed.
Invoices will be prepared monthly based on a percent cornplete far each lump sum task on the
project. �ontingency services will be billed as incurred only after written authorization provided
by the City to proceed with those services.
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INVOICING PROCEEDUIZES
At a minimum, in addition to the invoice amount(s) the following information shall be provided
on all invoices submitted on the Work Order:
A. Pu�chase Order Number and Contract Amaunt.
B. The time period (begin and end date) covered by the invoice.
C. A short narrative summary of activities completed in the time period.
D. Contract billing method — l�ump Sum or Cost Times Multiplier.
E. If Lump Sum — the percent completion, amount due, previous amount earned and total
earned to date for all tasks (direct costs, if any, shall be included in lump sum amount).
F. If Cost Times Multiplier — hours, hourly rates, names of individuals being billed, amount due,
previous amount earned, totai earned to date for each task and nther direct costs (receipts
WO Initiation Form.docx 5 Of 8 forrr� revised: 10/14/2G11
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will be required for any single item with a cost of $50 or greater or cumulative monthly
expenses greater than $100).
G. If the Work Order is funded by multiple funding codes — an itemizati�n of tasks and invoice
amounts by funding code.
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1. The City will provide record drawings far the submersible pump station.
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APPROVED �Ys �
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�ouglas M. T°oth, PhD, PE Michael D. Quillen, PE
Senior Vice Pr�sid�nt �° Operations City Engineer
Jon�s, Edrrrunds �a Ass�ciates, Inc. City �f Cle�rwater
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WO Initaation Fcrrn.docx 6 of 8 form revised: 10/14/2021
Attachment "A"
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1a F012MA'T
The design plans shall be compiled using the following methods:
1. City of Clearwater CAD standards.
2. Datum: Norizontal and Vertical datum snall be referenced ta North American Vertical
Datum of 1988 (vertical) and North American Datum of 19�3/90 (horizontal). The unit of
measurement shall be the United States Foot. Any deviation from this datum will not be
accepted unless reviewed by City of Clearwater Engiraeering/Geographic Technalogy
Division.
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The design plans shall be produced on bond material, 24" x 36" af a scale of 1" = 20` unless
approved otherwise. Upon campletion, the consultant shall deliver all drawing files in digital
format with ail project data in Autodesk Civil 3D file format. If not available l.and Desktap files
are still acceptable, however the City or Clearwater is currently phasing out Land Desktop.
NOTE: If approved deviation from Clearwater CAD standards are used the Consultant shall
include all necessary information to aid in manipu►ating the drawings including either PCP, CTB
file or pen schedule for plotting. The drawing file shall include only authorized fonts, shapes, line
types or other attributes contained in the standard AutoDesk, Inc. release. All block references
and references contained within the drawing file shall be included. Please address any questions
regarding format to Mr. iom Mahony, at (727) 562 4762 or email address
Tom.Mahony@myClearwater.com.
All electronic files (CAD and Specification files) must be delivered upon completion of project ar
with 100% plan submittal to City of Clearwater.
WO initiation �orm.docx 7 of 8 form rev�sed: 10/14/201?
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Attachment "B"
Northe�st �VRF I�ternal Recycle P�amp 5iatio� lJp�rade Design
Jones Edr�unds
Vilf1RI{ ORDER IiVITIATION FORM
��oJEC°r �u�GE�r
iask Descri�ation Subconsult�nt Labor ' iotal
Services
1.� � Pre� Desi n �hase
1.1 h' Kickoff Meetin & Site Visit $3,400 $3,40Q
1.2 Task Allowance (10%) $0 $0
$3,4�0
2.0 Desi n Phase
2.1 �ODR J 30%a Desi n Submittal $44,70Q $44,i00
2.2 60% Desi n Submittal $26,i00 $26,700
2.3 90% Desi n Submitta) $24,200 $24,200
2.4 TaSk lalloW�tlC2 (10%) $0 $0
$95,600
3.0 Final �esi n Phase
3.1 100%o Desi n Submittal $14,400 $14,400
3.2 Task Allowance 10% $0 $0
$14,400
4.0 Biddir� Phase
4.1 Bid Phase Services $5,400 $5,400
4.2 iask Allowance (10%j $0 $0
$5,400
Subtotal Labor and Subcontractors 11� 800
Permit Review Fees $0
Other Direct Casts (prints, photocopies, postage, etc.) $0
(Not appticable to lump sum Work Orders)
Grand °ioial $11�,800
WO Ic�itiat�on Form.docx 8 Of 8 farm revised: 10/14/2011
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Attachment number 2 \nPage 1
� Clearwater
u
Prepared by:
Engineering Department
Geographic Technology Division
100 S. Myrtle Ave, pearwater, PL 33756
Ph:(727)562-4750,Fax:(727)526-4755
www.Mypearwater.com
Northeast WRF Internal Recycle
Pump Station Upgrade
Map Gen By: CRM I Reviewed By: K_O I Date: 07/13/2012 I Grid #: 2016 I S-T-R: 21-28S-16E
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Scale: N.T.S.
City Council Agenda
Council Chambers - City Hall
Meeting Date:8/2/2012
SUBJECT / RECOMMENDATION:
Request for authority to institute a civil action on behalf of the City against Suncoast Development of Pinellas County, Inc., to
recover $1,658.99 for damages to City property. (consent)
SUMMARY:
On October 20, 2009, employees of Suncoast Development of Pinellas County, Inc., while using a backhoe, punctured a
City gas line at the intersection of Flamingo and Fairfold Drives, New Port Richey, Florida. Repairs to the gas line totaled
$1,658.99.
Several letters sent to Suncoast Development of Pinellas County, Inc., have received no acknowledgment.
The costs relative to each of these actions will include a$300.00 filing fee and fees for service of process
of approximately $65.00.
Type: Operating Expenditure
Current Year Budget?: Yes
Budget Adjustment Comments:
Current Year Cost:
Not to Exceed:
For Fiscal Year:
Appropriation Code
010-09600548000-514-000-
0000
Bid Required?:
Other Bid / Contract:
Review Approval:
$365.00
10/O1/2011 to 09/30/2012
Amount
$365.00
No
Budget Adjustment:
Annual Operating Cost:
Total Cost:
Appropriation Comment
Bid Number:
Bid Exceptions:
None
$365.00
Sole
Source
Cover Memo
i�:�r�
City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Meeting Date:8/2/2012
Approve funding from the City General Fund Reserves in the amount of $188,291 to undertake fencing and related improvements at
the Main Library to define pedestrian patterns and create a public arts area.
SUMMARY:
On April 16, 2012, the Library Department presented Council with a request to initiate improvements in the Main
Library front Courtyard, West Terrace and the pump house area. These improvements would include a fence, an art
element, improved landscaping and other elements. The Council requested staff to take another look at the plan and
modify it to enhance the appearance of this signature downtown building.
The new plan includes a new entryway with the fencing in the recommended teal color, creating a much
more welcoming entry. Although the drawing shows the name of the library, which would not be allowed under the
sign ordinance, staff will substitute a literary quote. Staff has provided two choices for the northeast wall of the
library, a planter element and an art element, although the art element shown is just an example, not a specific
choice. The proposal also includes replacing the cement pavement with a paving stone equivalent to what is used in
the Cleveland Street renovations.
Staff is requesting Council direction regarding the revised project, choice between the art wall and the planter
element, and the use of paving stones in the proj ect. This element was strongly suggested by the Library
Foundation. The library advocacy groups have all reviewed and approved the new fence design. The art element is
preferred over the planter because it requires less ongoing maintenance and fits in with the feel of the courtyard staff
is trying to create.
If approved, a third quarter budget amendment will establish capital project 315-93529, Main Library Entryway
Improvements, with a transfer of $188,291 from General Fund unappropriated retained earnings. General Fund
reserves are currently $20.8 million, exceeding the reserve policy by approximately $10.6 million.
Type:
Capital expenditure
Current Year Budget?: No
Budget Adjustment Comments:
Budget Adjustment:
Money for this project would come from General Reserve funds.
Current Year Cost: $188,291 Annual Operating Cost:
Not to Exceed:
For Fiscal Year:
Appropriation Code
315-93529
2011 to 2012
Amount
$188,291
Total Cost:
Appropriation Comment
Yes
$18 8.291
Cover Memo
Review Approval:
Item # 18
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TAL FENCE
:ISTING LOW
APE WALL
FENCE
DING
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TAL FENCE
:ISTING LOW
APE WALL
FENCE
CLEARWATER PUBLIC LIBRARY FENCE
jUNE 12, 2012
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:ISTING LOW
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FENCE
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CLEARWATER PUBLIC LIBRARY FENCE
jUNE 12, 2012
Attachment number 3 \nPage 1
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Attachment number 4 \nPage 1
��II�:�Eij
Attachment number 5 \nPage 1
��II�:�Eij
Estimate
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CLEARWATER PUBLIC LIBRARY UNITAREA N/A
Fencing and Hardscape
CLEARWATER, FLORIDA REPORT DATED: 12Jun-12
BUILDINGCOMPONENT Ufll� Ufll�
QUANTITY UNIT COST COST TOTAL
without GC and
1 fee $22,827.15 $22,827
Tenmic Paint 1 $10,000.00 $10,000
Fence at Main Entrance $47,297
Fence 232 If $104.00 $119.60 $27,747
Gates 2 ea $3,500.00 $4,025.00 $8,050
Decorativesignage 1 allow $10,000.00 $11,500.00 $11,500
Fence at West of Library $27,628
Fence 231 If $104.00 $119.60 $27,628
Gates 0 ea $3,500.00 $4,025.00 $0
Decorativesignage 0 allow $10,000.00 $11,500.00 $0
Fence at Liftstation $14,738
Fence 104 If $104.00 $119.60 $12,438
Gates 1 ea $2,000.00 $2,300.00 $2,300
Decorativesignage 0 allow $10,000.00 $11,500.00 $0
Knee wall at Main Entrance $11,426
Low wall 96 If $24.50 $28.18 $2,705
Footing 96 If $7.00 $8.05 $773
Wall cap 96 If $12.00 $13.80 $1,325
Cladding both sides 384 sf $15.00 $17.25 $6,624
Patio Stone $49,674
Patio Stone 3,015 sf $13.00 $14.95 $45,074
Demo exisiting concrete 1 Is $4,000.00 $4,600.00 $4,600
Benches and Pots $3,393
Benches 4 ea $300.00 $345.00 $1,380
Plant Pots 5 ea $350.00 $402.50 $2,013
Planter $2,706
Low wall 28 If $24.50 $28.18 $789
Footing 28 If $7.00 $8.05 $225
Wall cap 28 If $12.00 $13.80 $386
Cladding one side 56 sf $15.00 $17.25 $966
Waterproofing inside 118 sf $2.50 $2.88 $339
Landscape and Irrigation $12,500
Landscaping 1 allow $9,000.00 $9,000.00 $9,000
Irrigation mdifications 1 allow $3,500.00 $3,500.00 $3,500
Bike Rack Slabs by City 1 $5,000.00 $5,000.00 $5,000
Architect/EngineerFee 5% $6,350
Submtal $171,173
10% Owner's Contingency $17,117
TOTAL $188,291
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1 Fenceandgatesarealuminumwithl0yrwarranty-70%PVDFpowdercoat(Kynarequivalent)
� 2 HardscapeispricedasCityofClearwaterstandard
� 3 Irrigation and Landscape are included as owners allowances
7
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Attachment number 7 \nPage 1
From: Alexander P. Lamis [mailto:a.lamis@RAMSA.COM]
Sent: Wednesday, July 25, 2012 5:30 PM
To: Pickell, Barbara
Cc: Peter Morris Dixon; Robert Stern; Salvador Pena
Subject: Clearwater Public Library
Dear Ms. Pickell,
I am writing you as a partner of Robert A.M. Stern and the architect in charge of the Clearwater Public
Library project. We were recently sent an article from the Clearwater Patch regarding a gate and fence
proposed to be placed in front of the main entrance of the Library. This was the first we had heard
about this project—which evidently has been under discussion for some time. Further, the article said
that Robert A.M. Stern "has not been consulted because of costs for his services." This statement is
inaccurate, and I believe it is misleading. We invested a great deal of effort to make the Public Library a
building that would be an object of civic pride for the people of Clearwater, and are disappointed that
we were not given the courtesy of being informed that a major change was being considered at the
front door of the building. From what can be seen in the rendering that was shown in the article, the
proposed fence significantly detracts from the Library design, creating a cage-like appearance for what
was and should be an open and welcoming entrance.
Sincerely,
Alexander Lamis, AIA
Alexander P. Lamis, Partner
Robert A.M Stern Architects, LLP
460 West 34th Street, New York, New York 10001
212 967 5100 Fax: 212 967 5588
a.lamis =xamsa.com
www. ramsa. com
The information contained in this communication and any enclosures or attachments may be
confidential and/or proprietary. It is intended only for the recipient or recipients named above. If
the reader of this message is not the intended recipient, you are hereby notified that any
dissemination, distribution or copying of this communication or its contents or attachments is
strictly prohibited. If you have received this communication in error, please immediately advise
the sender and delete the original and any copies from your computer system.
I[�ii�:�iE:3
City Council Agenda
Council Chambers - City Hall
Meeting Date:8/2/2012
SUBJECT / RECOMMENDATION:
Award a Contract (purchase order) to Waterfront Engineering Inc., of Tampa, FL., in an amount not to exceed $400,000 to fund City
owned seawall upgrades and/or replacement, and authorize the appropriate officials to execute same.
SUMMARY:
A Request for Proposals (RFP 30-12) was advertised seeking qualified contractors to upgrade and/or replace city owned seawalls that
are at or nearing the end of their usefullife.
Waterfront Engineering Inc., of Tampa Florida, was selected as result of the RFP rating and ranking process. The Engineering
Department has performed visual inspections of all city owned seawalls to develop a schedule of which seawalls to address first. The
attached map shows the first three locations that will be addressed under this contract.
Sufficient budget and revenue is available in Capital Improvement Program project 0315-93412, City-wide Seawall Replacement to
fund this contract.
Type:
Capital expenditure
Current Year Budget?: Yes
Budget Adjustment Comments:
See Summary
Current Year Cost:
Not to Exceed:
For Fiscal Year:
Appropriation Code
0315-93412-563 800-539-000-
0000
Review Approval:
$400,000.00
$400,000.00
2011 to 2012
Amount
$400,000.00
Budget Adjustment:
Annual Operating Cost:
Total Cost:
Appropriation Comment
See summary
No
$400,000.00
Cover Memo
��II�:�E%�
BOND NUMBER:
CONTRACT BOND
STATE OF FLORIDA
COUNTY OF
Attachment number 1 \nPage 1
KNOW ALL MEN BY THESE PRESENTS: That we WATERFRONT ENGINEERING INC.
as Contractor and
(Surety) whose home address is
HEREINAFTER CALLED THE "Surety", are held and firmly bound into the City of Clearwater,
Florida (hereinafter called the "Owner") in the penal sum of: Four Hundred Thousand
Dollars ($ 400,000.00 )for the payment of which we bind ourselves, our heirs, executors,
administrators, successors, and assigns for the faithful performance of a certain written contract,
dated the day of
, 20 , entered into between the Contractor and the City of Clearwater for:
CITY OWNED SEAWALL CONTRACT
PROJECT # 11-0063-EN
a copy of which said contract is incorporated herein by reference and is made a part hereof as if fully
copied herein.
NOW THEREFORE, THE CONDITIONS OF THIS OBLIGATION ARE SUCH, that if the
Contractor shall in all respects comply with the terms and conditions of said contract, including the
one-year guarantee of material and labor, and his obligations thereunder, including the contract
documents (which include the Advertisement for Bids, Form of Proposal, Form of Contract, Form of
Surety Bond, Instructions to Bidders, General Conditions and Technical Specifications) and the
Plans and Specifications therein referred to and made a part thereof, and such alterations as may be
made in said Plans and Specifications as therein provided for, and shall indemnify and save harmless
the said Owner against and from all costs, expenses, damages, injury or conduct, want of care or
skill, negligence or default, including patent infringements on the part of the said Contractor agents
or employees, in the execution or performance of said contract, including errors in the plans
furnished by the Contractor, and further, if such "Contractor" or "Contractors" shall promptly make
payments to all persons supplying him, them or it, labor, material, and supplies used directly or
indirectly by said Contractor, Contractors, Sub-Contractor, or Sub-Contractors, in the prosecution of
the work provided for in said Contract, this obligation shall be void, otherwise, the Contractor and
Surety j ointly and severally agree to pay to the Owner any difference between the sum to which the
said Contractor would be entitled on the completion of the Contract, and that which the Owner may
be obliged to pay for the completion of said work by contract or otherwise, & any damages, direct or
indirect, or consequential, which said Owner may sustain on account of such work, or on account of
the failure of the said Contractor to properly and in all things, keep and execute all the provisions of
said contract.
PDFConvert.170501.contract Page 1 of 5 ��g'�}2�Oj1�
Attachment number 1 \nPage 2
CONTRACT BOND
(2)
And the said Contractor and Surety hereby further bind themselves, their successors, executors,
administrators, and assigns, jointly and severally, that they will amply and fully protect the said
Owner against, and will pay any and all amounts, damages, costs and judgments which may be
recovered against or which the Owner may be called upon to pay to any person or corporation by
reason of any damages arising from the performance of said work, or of the repair or maintenance
thereof, or the manner of doing the same or the neglect of the said Contractor or his agents or
servants or the improper performance of the said work by the Contractor or his agents or servants, or
the infringements of any patent rights by reason of the use of any material furnished or work done; as
aforesaid, or otherwise.
And the said Contractor and Surety hereby further bind themselves, their successors, heirs,
executors, administrators, and assigns, jointly and severally, to repay the owner any sum which the
Owner may be compelled to pay because of any lien for labor material furnished for the work,
embraced by said Contract.
And the said Surety, for the value received, hereby stipulates and agrees that no change, extension of
time, alteration or addition to the terms of the contract or to the work to be performed thereunder or
the specifications accompanying the same shall in any way affect its obligations on this bond, and it
does hereby waive notice of any such change, extension of time, alteration or addition to the terms of
the contract or to the work or to the specifications.
IN TESTIMONY WHEREOF, witness the hands and seals of the parties hereto this _
day of , 20
Waterfront En in� eerin� Inc.
CONTRACTOR
ATTEST:
WITNESS:
COUNTERSIGNED:
I�
SURETY
By:
ATTORNEY-IN-FACT
Item # 19
PDFConvert.170501.contract Page 2 of 5 7/12/2012
Attachment number 1 \nPage 3
CONTRACT
This CONTRACT made and entered into this day of , 20 by and between
the City of Clearwater, Florida, a municipal corporation, hereinafter designated as the "City", and
Waterfront Engineering Inc., of the City of County of
and State of Florida, hereinafter designated as the "Contractor".
WITNESSETH:
That the parties to this contract each in consideration of the undertakings, promises and agreements
on the part of the other herein contained, do hereby undertake, promise and agree as follows:
The Contractor, and his or its successors, assigns, executors or administrators, in consideration of the
sums of money as herein after set forth to be paid by the City and to the Contractor, shall and will at
their own cost and expense perform all labor, furnish all materials, tools and equipment for the
following:
CITY OWNED SEAWALL CONTRACT
11-0063-EN
in the amount of $400,000.00
In accordance with such proposal and technical supplemental specifications and such other special
provisions and drawings, if any, which will be submitted by the City, together with any
advertisement, instructions to bidders, general conditions, proposal and bond, which may be hereto
attached, and any drawings if any, which may be herein referred to, are hereby made a part of this
contract, and all of said work to be performed and completed by the contractor and its successors and
assigns shall be fully completed in a good and workmanlike manner to the satisfaction of the City.
If the Contractor should fail to comply with any of the terms, conditions, provisions or stipulations
as contained herein within the time specified for completion of the work to be performed by the
Contractor, then the City, may at its option, avail itself of any or all remedies provided on its behalf
and shall have the right to proceed to complete such work as Contractor is obligated to perform in
accordance with the provisions as contained herein.
THE CONTRACTOR AND HIS OR ITS SUCCESSORS AND ASSIGNS DOES HEREBY
AGREE TO ASSUME THE DEFENSE OF ANY LEGAL ACTION WHICH MAY BE
BROUGHT AGAINST THE CITY AS A RESULT OF THE CONTRACTOR'S ACTIVITIES
ARISING OUT OF THIS CONTRACT AND FURTHERMORE, IN CONSIDERATION OF
THE TERMS, STIPULATIONS AND CONDITIONS AS CONTAINED HEREIN, AGREES
TO HOLD THE CITY FREE AND HARMLESS FROM ANY AND ALL CLAIMS FOR
DAMAGES, COSTS OF SUITS, JUDGMENTS OR DECREES RESULTING FROM ANY
CLAIMS MADE UNDER THIS CONTRACT AGAINST THE CITY OR THE
CONTRACTOR OR THE CONTRACTOR'S SUB-CONTRACTORS, AGENTS, SERVANTS
OR EMPLOYEES RESULTING FROM ACTIVITIES BY THE AFOREMENTIONED
CONTRACTOR, SUB-CONTRACTOR, AGENT SERVANTS OR EMPLOYEES.
Item # 19
PDFConvert.170501.contract Page 3 of 5 7/12/2012
Attachment number 1 \nPage 4
CONTRACT
(2)
In addition to the foregoing provisions, the Contractor agrees to conform to the following requirements:
In connection with the performance of work under this contract, the Contractor agrees not to
discriminate against any employee or applicant for employment because of race, sex, religion, color, or
national origin. The aforesaid provision shall include, but not be limited to, the following:
employment, upgrading demotion, or transfer; recruitment or recruitment advertising; lay-off or
termination; rates of pay or other forms of compensation; and selection for training including
apprenticeship. The Contractor agrees to post hereafter in conspicuous places, available for employees
or applicants for employment, notices to be provided by the contracting officer setting forth the
provisions of the non-discrimination clause.
The Contractor further agrees to insert the foregoing provisions in all contracts hereunder, including
contracts or agreements with labor unions and/or worker's representatives, except sub-contractors for
standard commercial supplies or raw materials.
It is mutually agreed between the parties hereto that time is of the essence of this contract, and in the
event that the work to be performed by the Contractor is not completed within the time stipulated
herein, it is then further agreed that the City may deduct from such sums or compensation as may be
due to the Contractor the sum of $1,000.00 per dav for each day that the work to be performed by the
Contractor remains incomplete beyond the time limit specified herein, which sum of $1,000.00 per
d� shall only and solely represent damages which the City has sustained by reason of the failure of
the Contractor to complete the work within the time stipulated, it being further agreed that this sum is
not to be construed as a penalty but is only to be construed as liquidated damages for failure of the
Contractor to complete and perform all work within the time period as specified in this contract.
It is further mutually agreed between the City and the Contractor that if, any time after the execution of
this contract and the surety bond which is attached hereto for the faithful performance of the terms and
conditions as contained herein by the Contractor, that the City shall at any time deem the surety or
sureties upon such performance bond to be unsatisfactory or if, for any reason, the said bond ceases to
be adequate in amount to cover the performance of the work the Contractor shall, at his or its own
expense, within ten (10) days after receipt of written notice from the City to do so, furnish an additional
bond or bonds in such term and amounts and with such surety or sureties as shall be satisfactory to the
City. If such an event occurs, no further payment shall be made to the Contractor under the terms and
provisions of this contract until such new or additional security bond guaranteeing the faithful
performance of the work under the terms hereof shall be completed and furnished to the City in a form
satisfactory to it.
Item # 19
PDFConvert.170501.contract Page 4 of 5 7/12/2012
Attachment number 1 \nPage 5
CONTRACT
(3)
IN WITNESS WHEREOF, the parties to the agreement have hereunto set their hands and seals and
have executed this Agreement, in duplicate, the day and year first above written.
CITY OF CLEARWATER
IN PINELLAS COUNTY, FLORIDA
By:
William B. Horne, II
City Manager
Countersigned:
By:
George N. Cretekos,
Mayor-Councilmember
(Contractor must indicate whether Corporation,
Partnership, Company or Individual.)
(The person signing shall, in his own
handwriting sign the Principal's name, his own
name, and his title; where the person is signing
for a Corporation, he must, by Affidavit, show
his authority to bind the Corporation).
(Seal)
Attest:
Rosemarie Call
City Clerk
Approved as to form:
Camilo Soto
Assistant City Attorney
(Contractor)
By. (SEAL�
Item # 19
PDFConvert.170501.contract Page 5 of 5 7/12/2012
RFP 30-12: CITY OWNED SEAWALL CONTRACT
SUBMISSION REVIEW AND RANHING
Rugers s�reet, ' l�evicw and Ra�nki�� IYI�m1aers
�om an PrQjeCt `Pur�er strcet,
� � T[ital se�nuaole Biw�t Rarr�, ' °
��;str�rea�own M�na��men� Engineering Expert Tc�tals
Castco Rogers: $21,725.00
Construction, $281,352.50 Turner: $35,640.00 %Q $Q (Q 21Q
��, Seminole: $223,987.50
Enterprise
Marine Rogers: $20,377.50
contractors, $161,882.60 Turner: �2�,63s.3o 35 69 84 188
Seminole: $113,869.80
Inc.
Tampa Bay Rogers: $20,212.50
Marine, Inc. $162,432.60 Turner: �24,035.00 93 83 87 263
Seminole: $118,185.10
Waterfront Rogers: $12,980.00
Engineering, $152,807.00 Turner: $22,308.00 95 $$ iQQ 2$Q
��, Seminole: $117,519.00
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Prepared by:
Engineering Department
Geographic Technology Division
100 S. Myrtle Ave, qearwater, PL 33756
Ph:(727)562-4750,Fax:(727)526-4755
www.Myqearwater.com
City Owned Seawall Contract
(Initial Sites)
Map Gen By: DD I Reviewed By: TM I Date: 7/10/2012 I Grid #: 2866 I S-T-R: XX-XXs-XXe
TURNER
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# 19S
Scale: N.T.S.
Map Document: (V:\GIS\_Staff�David\ChesneyWnnualSeawallRepair.mxd)
City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
City Manager Verbal Reports
SUMMARY:
Review Approval:
Meeting Date:8/2/2012
Cover Memo
�[i�'ii�:3�•T1]
City Council Agenda
Council Chambers - City Hall
SUBJECT / RECOMMENDATION:
Other Council Action
SUMMARY:
Review Approval:
Meeting Date:8/2/2012
Cover Memo
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