05/12/20121. Call to Order
2. Approval of Minutes
COMMUNITY REDEVELOPMENT AGENCY
AGENDA
Location: Council Chambers - City Hall
Date: 5/14/2012- 1:00 PM
2.1 Approve the minutes of the January 9, 2012 CRA Meeting as submitted in written summation by the City
Clerk.
� Attachments
3. CRA Items
3.1 Provide direction on goals and strategies outlined in the East Gateway Vision Plan Implementation Matrix
to be included in Five-Year Action Program for Fiscal Year 2012-2017.
���� Attachments
3.2 Amend the operating budget at mid-year for the Community Redevelopment Agency for fiscal year
2011/12 and adopt Resolution 12-01.
� Attachments
4. Executive Director (Assistant City Manager) Verbal Reports
4.1 Executive Director Verbal Reports
� Attachments
5. Adjourn
Community Redevelopment
Agency Agenda
Council Chambers - City
Hall
Meeting Date:S/14/2012
SUBJECT / RECOMMENDATION:
Approve the minutes of the January 9, 2012 CRA Meeting as submitted in written summation by the City Clerk.
SUMMARY:
Review Approval:
Cover Memo
��11�:�)
Attachment number 1 \nPage 1
COMMUNITY REDEVELOPMENT AGENCY MEETING MINUTES
CITY OF CLEARWATER
r� r � � �
Present: Chair/Trustee Frank Hibbard, Trustee George N. Cretekos, Trustee
John Doran, Trustee Paul Gibson, and Trustee Bill Jonson,
Also Present: William B. Horne II - City Manager, Jill S. Silv�
Manager, Rod Irwin - Assistant City Manager/
Pamela K. Akin - City Attorney, Rosemarie C�
Sprague - Official Records and Legislative Se
To provide continuity for research, items are in agenda
necessarily discussed in that order.
Unapproved
.•.- .
The meeting was called to order
2. Approval of Minu
2.1 AK� r��e the minut
Trustee Bill Jonsi
meeting as subm
seconded and ca
CRA Items
Presentation of the
to appro'
tten surr
imously.
a.rn, at City Ha61. `:
�ber 13. 2�1�1 �CRA
I �7iT�i
F��11• �T7[�L�•:�lil
e minutes of the [��cember 13, 2011 CRA
on by the City Clerk. The motion was duly
. -�Fi�l�]��iiC��I'�[.77',' .FTi�1.�.�.Liyi��
r,
May 31, 2011a ti�� Clearwater Community Redevelopment Agency (CRA) and
�rthur Gensler; Jr. and Associates, Inc. entered into a contract for the East
eway,pistrict Vision Plan. This collaborative neighborhood vision plan
resses three main areas:
A Neighborhood Market/Economic Analysis that defines the economic base
for market-supportable revitalization efforts;
CRA 2012-01-09 1
Item # 1
Attachment number 1 \nPage 2
2) Community Outreach and Stakeholder Involvement culminating in a
Community Design Charrette that provides a strong, clear vision of the
area and responds to current and future market opportunities; and
3) A Concept Plan and Policy Framework that identify specific implementation
actions and tools that help achieve the vision over a 20-year horizon.
At the onset of the project, Gensler/Social Compact pla
CRA/City officials. For the first 2-3 months, there was c
and interaction to ensure that the planning team had a
historical, cultural, environmental and social aspects of
community.
�us �
nde
m
As part of the Neighborhood Market/Economic Analysis, Sc�cia1 Cc�mpact provided
an Interim Report, which included a brief overview of demographic and market
conditions in the East Gateway District, the ext�;nded s#udy area, and t�e City of
Clearwater. The market analysis for the E�st Gateway C�mmunity sugc�ested that
the area was, for the most part, sufficienfily served with financial services;.
groceries, and retail/restaurant providers. Nonetheless, there was a very small
apparel leakage that could
retail. Additionally, Social (
revenue generated by the'
expenditures and focusing
eased visitc
local institu
t 5,5C1Q square fi�et of this
�rea and #heir �ncreased
businesses for arowth and
Critical to the cc�mmunity pJanning process wa� the engagement of a committed
and concerned�ci#izenry. In July,;�he Vision Plan Steering Committee was formed
to serve as the ccanduit to the planning team and the greater community that they
represented to channel informatic�n and set direction for integration. Its members
included members Qfi fhe Business and Neighbors Association (BNA), the
Stakeholders Advisory Croup (SAGj, and prominent businesses in the East
Gateway District.
In August 2011, we c�rganized three Focus Group Vision Sessions that gave the
consultants the opportunity to hear directly from the community and collect the
als, desires, their own personal observations, likes/dislikes and discuss other
eQmparabl� cc�mmunities they felt were representative of the environments they
wauld like #c� see in the East Gateway District. During the two
Charrette/Community Workshops that were held in September 2011, the
comrnunity identified the goals that it deemed most important and prioritized what
was necessary to achieve the community redevelopment Vision.
CRA 2012-01-09 2
Item # 1
Attachment number 1 \nPage 3
The overarching vision statement for the East Gateway District is: "As an "urban
edge" community, the East Gateway District offers un-paralleled opportunities not
found anywhere else in the greater Clearwater area. The District has all the
qualities of traditional neighborhood development, live/work/play and educate in a
culturally diverse setting, vigorously sought out by a demographic of young
professionals, families and aging adults. Through the Cleveland Street and Gulf to
Bay corridor enhancements, a strong open space connectivity strategy focused on
Stevenson Creek, an expanding commercial anchor at Mis�QUri and C1eueland:
and the development of an identifiable core "place to congregate and celebrate,
this walkable mixed-use community will become a destina#ic�n for an emerg�nc�
market of residents and visitors." ,.
Through observations of the physical assets of the East G�t�w�y District, input;
from the community, and data collected from the market/economic �nalysis, the
consultants have proposed the following strate�ie�/recommendatin�,s:
• Change perception and negative influences th�t imK
image, attractiveness, safety and redevelopment:ap
• Encourage and support restaur�nt and shopping:de
local, unique shops, id�ally a cc�rnbination ��ared to
residents' and tourists' needs;
• Create more f+�c�# traffic in the East Gateway District
walkable community};
the community
unities;
�tions focusing on
ds both city
✓ard a more
• FQ�us c�n business de�elopment to supp�rt lcacal insfitutions;
• Focus d�u�:lopmenfi���ne�r�the Missouri Av€;r�ue and� Cleveland Street
intersectic�n as a comrne�cial anchor through a strategic concentrated
developm�►it initiative;
• Create a distric# corridor along Cleveland Street and Gulf to Bay Boulevard
as a"complete street" within a redevelopment district promoting walkability,
shared resources and edge conditions for a vibrant community destination;
• Develop a nc�rfih�south connectivity axis of open space and community
amenities along the Stevenson Creek drainage basin;
• Create a central gathering place where the community can come together
far regularly scheduled events and activities, offering a sense of place and
�,�Qmmunity destination core;
• Create a strategy to rebrand the East Gateway District as a cohesive
vibrant destination community to live, work, recreate and educate;
• Explore the opportunity of renaming Gulf to Bay Boulevard through the
branding process;
CRA 2012-01-09 3
Item # 1
Attachment number 1 \nPage 4
• Modify to the existing policy/framework to assist in the redevelopment
process and ease some of the restrictive or negative policies that currently
are controlling the area's growth; and
• Introduce formed-based code as a regulatory tool to assist in the
redevelopment process.
The East Gateway Vision Plan presents the vision statement for th
Gateway District; outlines the concept plan for the various deuelop
and provides a matrix of action items to implement the recommenc
strategies.
In 2008, the CRA approved and adopted the East Gate�
Program, which will conclude in September 2012. Staff i
the next five-year action plan for Fiscal Year 2012-2017
timeframes, and staffing recommendations for the Coun
approvaL
Gensler and Associates representative Keith Gr�ming
representative Elisa Lee provided a PowerPQint prese
In response to questions, Mr. Greminger said t�e inco
community is $205,000 due to a high population dens
household income is $31,098_ Ms. Lee said the study
District in order to assess the area's market potential;
Ir� rESponse to a con
members see Gulf tc
crossing. They have
by foot.
I Com
cne s
nded
t
� Action '
preparinc
�t estima
�tion and
East Gateway
i. The median
look at the
, CRA Ex+ecutive Director Rad Irwin said the community
f Boulevar�l as a major impediment for safety and pedestrian
essed a de�ire fior more green spaces that is safely accessible
response to questions,'
�an/workforce -middle i
A�:ctor Geri Campos Lo�
v�; not been establishe�
�ff will start develo�ir�g �
ree uuith, the plan'�;aen�
Two in
�:` Lee said re�idents have expressed a desire for more
arne housing. Economic Development and Housing
, said cost estimates for Cleveland Streetscape phase 3
ut staff expects it to be lower than $8 million. Mr. Irwin said
5-year action plan and cost estimates should Council
I concept.
...
Staff was directed to present an implementation plan for the East Gateway District
Vision Plan at a future meeting.
CRA 2012-01-09 4
Item # 1
Attachment number 1 \nPage 5
4. Other Business — None.
• ,; .
The meeting was adjourned at 10:41 a.m.
CRA 2012-01-09 5
I[�'ii�:�il
Community Redevelopment
Agency Agenda
Council Chambers - City
Hall
SUBJECT / RECOMMENDATION:
Meeting Date:S/14/2012
Provide direction on goals and strategies outlined in the East Gateway Vision Plan Implementation Matrix to be included in Five-
Year Action Program for Fiscal Year 2012-2017.
SUMMARY:
On January 9, 2012, city staff and the vision plan consultants (Gensler and Social Compact) presented the East Gateway Vision
Plan to the CRA Board. After the presentation, the CRA Board approved the overall concept of the vision plan and tasked staff with
creating an implementation matrix.
The attached East Gateway Vision Plan Implementation Matrix outlines the overarching goals and strategies and includes cost
estimates, timelines, and staff recommendations. Some of the proposed goals have no funding requirements, other than staff time.
Through input from the community, data collected from the market/economic analysis, and recommendations from the consultant,
staff has identi�ed the following goals and strategies as the most important for discussion and implementation purposes:
JOAL 1: District Development
Strategy 1: Relocate social service programs to consolidated countywide location
Strategy 2: Create and maintain a safe and secure environment throughout the corridor development, neighborhoods,
and activity areas
JOAL 2: Create a Vibrant Market
Strategy 1: Focus on business development to support local institutions
Strategy 2: Encourage and support restaurant and shopping destinations
Strategy 3: Support the establishment of businesses that generate frequent visits
JOAL 3: Zone I(West Commercial Anchor)
Strategy 1: Actively seek interest in the redevelopment of the farmer Economy Inn property
Strategy 2: Assemble property for ease of development for UMA campus opportunities/major district parking facility
JOAL 4: Zone II (Corridor Development)
Strategy L Initiate Streetscape Phase III
JOAL 5: Zone III (Open Space)
Strategy 1: Develop the Stevenson Creek drainage basin
JOAL 6: Zone IV (Festival Core)
Cover Memo
I[�'ii�:3�•l
Strategy 1: Create landscape and parking plans on city's right-of-way on Cleveland Street (east of Hillcrest Ave)
JOAL 7: Branding Strategy
Strategy 1: Create a branding vision to unlock the potential of the East Gateway District
JOAL 8: Policy/Recommendations
Strategy 1: Review the policies and procedures governing the East Gateway District for recommended changes
During the March 22, 2012 East Gateway Stakeholder Advisory Group (SAG) meeting, the SAG members provided their feedback
on the proposed goals and identi�ed Goal 1(Soup Kitchen and community policing), Goal 3(farmer Economy Inn), Goal 4
(Streetscape Phase III), and Goal 8(overlay district concept) as their top priority items for implementation.
The main project that needs Council's direction is the funding timeline for Streetscape Phase III (Goal 4). Currently, $6M in Penny
for Pinellas III has been allocated for this project beginning in Fiscal Year (FY) 2016-2017 with full funding by 2018-2019. The
consultants and the community recommend an earlier funding scenario in order to continue the ef�rts, ac�m plishm ents, and
progress of the C ity ofC ]eaYw at�rand the EastG at�w ay com m unity � achiev�g the neighbo�ood's
revi�alizati�n goa]s.A ]l�cata�g Penny �r P�el]as III fi�nd�g tr� thispro�ct� FY 2014 2015 w illconta�ue the
m om entiam ,prov�e theneeded on��eetpa��g and �fras�ucbare �n prov�n ents,and m ost]ikely reduce the
overallpro�ctcost.Thisgoalwillneedtr�bediscussed fi�rtheraspartoftheoverallPennyfi�rP�ellaslll
discuss�n,asaca�m m odata�g thischangew illr�quire rea]ignm entofotherpro�cctsw ith� the Penny III
�hedule.This goal was identified as the most important by the community during the two-day vision plan charrette warkshop that
took place in September 2011.
The vision plan implementation comes at a perfect time, as the East Gateway Five-Year Action Program will conclude in
September 2012. Staff needs Council's direction on priorities for the East Gateway District for the next five (5) fiscal years in order
to finalize the Five-Year Action Program for FY 2012-2017 by September 2012.
Review Approval: 1) Off'ice of Management and Budget 2) Lega13) Clerk 4) Assistant City Manager 5) City Manager 6) Clerk
Cover Memo
��11�:��
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Attachment number 1 \nPage 1
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Community Redevelopment
Agency Agenda
Council Chambers - City
Hall
SUBJECT / RECOMMENDATION:
Meeting Date:S/14/2012
Amend the operating budget at mid-year for the Community Redevelopment Agency for �scal year 2011/12 and adopt Resolution
12-01.
SUMMARY:
Amendments to the revenues of the Operating Budget reflect a decrease of $28,846 in TIF received for fiscal year
2011/12 based upon fmal receipts for the TIF proceeds from Pinellas County, the City of Clearwater, and the
Downtown Development Board.
Other revenue amendments for fiscal year 2011/12 reflect an adjustment to the original adopted budget for the
Clearwater Auto Tax Credit proceeds. These funds were unexpectedly received in September 2011 during the
previous fiscal year.
Operating expenditure amendments at mid-year include the decrease of $2,532 from Payment from Other
Agencies- DDB to reflect the adjustment to the budgeted revenue to actual TIF receipts.
In addition, budgeted amendments in the capital fund reflect the increase in the amount of $413,555.34 for the
Clearwater Auto Tax Credit, which was posted to this project in period 12 of fiscal year 2010/11. This is offset by a
decrease of $26,314 due to the reduction in tax increment receipts in the operating fund for the fiscal year.
There is a$2,586 increase in the East Gateway Project to recognize miscellaneous revenues received for
sponsorships for the East Gateway Hispanic Festival. Also, there is a$3,000 increase in the Economy Inn
Demolition Project for the miscellaneous revenues received for the temporary use of the site.
Staff is also recommending establishing a new project called Technology District Incentives, 388-94872, and
transferring $200,000 from project Downtown Redevelopment, 388-94714, for this purpose. The Technology
District concept was outlined in the Economic Development Strategic Plan that was presented to the City Council
in November 2011 as an implementation action item. Staff will bring forward the specifics of program components
at a later CRA meeting. This approval establishes the project in the CRA budget.
Review Approval: 1) Off'ice of Management and Budget 2) Lega13) Clerk 4) Assistant City Manager 5) City Manager 6) Clerk
Cover Memo
��11�:��
Community Redevelopment Agency
Mid Year Review
For the Six Month Period of October 1, 2011 - March 30, 2012
Revenues & Transfers In
Tax Increment Financing Revenues
338930 Pinellas County
381115 City of Clearwater
381116 Downtown Development Board
Total TIF Revenues
OtherRevenues
361101 Interest Earnings
369901 Other General Revenue
Transfersln
381782 DDB Administration
381782 Loan Payment From DDB
381710 Clearwater Auto Tax Credit
Reserves
389902 Allocation of Prior Year Reserves
Total Revenues & Transfers In
Expenditures & Transfers Out
Operating Expenditures
530100 Professional Services
540300 Telephone Variable
540700 Postal Service
541500 Garage Variable
542200 Electric-Utility Charges
542500 Postage
543100 Advertising
543200 Other Promotional Activities
543400 Printing & Binding
547100 Uniforms
547200 Employee Expense-Travel
547300 Mileage Reimbursement
548000 Other Services
550100 Office Supplies
550400 Operating Supplies
557100 Memberships and Subscriptions
557300 Training and Reference
581000 Payments to Other Agencies-DDB
581000 Payments to Other Agencies - Ruth Eckerd
581000 Payments to Other Agencies - Blast Friday
582000 Aid to Private Organizations
Total Operating Expenditures
Debt Payments
Economy Inn - Interest on Loan
Total Debt
Transfers Out
590200 General Fund-Administrative
590800 Downtown Redevelopment (94714)
590800 East Gateway Project (94849)
590800 Cleveland Street Maintenance (99968)
590800 Waters Edge (Opus) (94860)
590800 Marriott Residence Inn (94856)
590800 Restricted County TIF Funds
Total Transfers Out
Total Expenditures & Transfers Out
Excess of Revenues & Transfers In Over
Expenditures & Transfers Out
Budget Amendments to Operating Budget
2011/12 Revenue/
Adopted Expenditures
Budaet To Date
Attachment number 1 \nPage 1
Mid Year
Amended Amend
Budaet Ref
728,362 715,575 (12,787) 715,575
770,267 756,740 (13,527) 756,740
144,252 141,720 (2,532) 141,720
1,642,881 1,614,035 (28,846) 1,614,035
120,000 61,997 120,000
62,170 31,085 62,170
7,848 7,848 7,848
417,432 (417,432) -
417,432 417
2,250,331 1,714,965 (28,846) 2,221,485
60, 000 1,250 60,000
1,500 466 1,500
2,000 11 2,000
3,600 3,600
93
200 200
10,000 2,700 10,000
10,000 105 10,000
5,000 336 5,000
150 150
5,000 222 5,000
234 -
2,200 175 2,200
1,000 580 1,000
3,000 3,000
4,000 855 4,000
4,000 100 4,000
144,252 (2,532) 141,720
148,000 51,941 148,000
75,000 75,000 75,000
6,000 6,000 6,000
484,902 140,068 (2,532) 482,370
66,500 66,500
66,500 - - 66,500
355,801 177,900 355,801
305,942 305,942 (26,314) 279,628
150, 797 150, 797 150, 797
10,000 10,000 10,000
115,808 115,808 115,808
32,219 32,219 32,219
728,362 728,362 728,362
1,698,929 1,521,028 (26,314) 1,672,615
2,250,331 1,661,096 (28,846) 2,221,485
- 53,869 - -
To recognize an adjustment to the original adopted budget for the Clearwater Auto tax credit. These funds were
unexpectedly received in September 2011 during the previous fiscal year.
To reduce the budget transfer to the Downtown Redevelopment project by $26,314 to compensate for the loss in t��@ip # 3
increment financing revenue for the fiscal year.
Community Redevelopment Agency
CRA Capital Improvement Project Fund
Mid Year Review
For the Six Month Period of October 1, 2011 - March 31, 2012
Amendments
Attachment number 1 \nPage 2
Mid Year Mid Year Actual Expenditures
Project Budget Proposed Amended Project Open Available Amend
# Description 10/1/2012 Amendments Budget To Date Encumbr Balance Status Ref
388-92275
388-94714
388-94765
388-94847
388-94849
388-94851
388-94852
388-94853
388-94855
388-94856
388-94859
388-94860
388-94862
388-94865
388-94867
388-94868
388-94869
388-94870
388-94872
388-99881
388-99963
388-99968
388-99979
388-99986
Total
Downtown Streetscape Phase II
Downtown Redevelopment
IMR Development
Clearwater Centre-1100 Cleveland
East Gateway
Affordable Housing
Retail Attraction/Assistance
Cleveland District Branding
Cleveland Auto EPA Loan #2
Marriott Residence Inn
Station Square Development
Water's Edge (Opus)
Car Pro Site
Rule Development
St. Vincent DePaul Prop Acq
Economy Inn Demolition
Car Pro Site Clean Up
Capital Theater Contribution
Technology District Incentives
Clearwater Auto Site - General
Economic Development Incentive
Cleveland Street Maintenance
Historical Facade Program
Mediterranean Village
Budget Amendments to Projects
2, 498, 303
1, 350, 521
99,271
1,040,000
720,388
250,000
415,000
176,000
266,889
275,152
460,000
767,270
325,000
150,000
625,000
224,473
325,440
352,000
187,659
153,861
92,676
262,165
259,538
187,241
2,586
3,000
200,000
2, 498, 303
1, 537, 762
99,271
1, 040, 000
722,974
250,000
415,000
176,000
266,889
275,152
460,000
767,270
325,000
150,000
625,000
227,473
325,440
352,000
200,000
187,659
153,861
92,676
262,165
259,538
2,452,502 4,506
318, 463
4, 660
505, 917
694, 742
289,569 30,666
80, 586
211,508
521,632
311,879
139, 792 10, 208
587, 019
143, 248
189, 885 135, 515
3, 245
67, 230
17,919
53, 898
44, 708
41,295
1, 219, 299
94, 611
534, 083
28, 232
250, 000
94, 765
95, 414
266, 889
63, 645
460, 000
245, 638
13,121
0
37, 982
84, 225
40
352, 000
200, 000
184,414
86, 631
74, 757
208, 267
214, 830
11,276,605 392,827 11,669,432 6,638,400 180,895 4,850,138
To increase the project budget in the amount of $413,555.34 for the Clearwater Auto Tax Credit which was posted to this project in
period 12 of fiscal year 2010/11. This is offset by a decrease of $26,314 due to the reduction in tax increment receipts in the
1 operating fund for the fiscal year.
2 To increase the project budget to recognize miscelleneous revenues received to support this project.
3 To increase the project budget to recognize miscelleneous revenues received to support this project.
To establish a new project 388-94872, Technology District Incentives, and transfer $200,000 from project 388-94714, Downtown
Redevelopment. The technology project was outlined in the Economic Development Strategic plan that was presented to the City
4 Council in November 2011.
1,4
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Attachment number 2 \nPage 1
RESOLUTION NO 12-01
A RESOLUTION OF THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA, ADOPTING THE CRA
FY2011/12 AMENDMENTS TO ANNUAL OPERATING
BUDGET; PROVIDING AN EFFECTIVE DATE.
WHEREAS, the Community Redevelopment Agency (CRA) annual budget
requirements have been clarified and Section 189.418(3), of the Florida Statutes
require that CRA's adopt their annual budgets by resolution; now, therefore,
BE IT RESOLVED BY THE COMMUNITY
REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Adopt the FY2011/12 AMENDMENTS TO CRA Operating Budget as
outlined on Exhibit A.
Section 2. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED this 14th day of May, 2012.
George N. Cretekos
Chairman
Approved as to form: Attest:
Pamela K. Akin
City Attorney
Rosemarie Call
City Clerk
Item # 3
Resolution No. 12-01
Community Redevelopment
Agency Agenda
Council Chambers - City
Hall
SUBJECT / RECOMMENDATION:
Executive Director Verbal Reports
SUMMARY:
Review Approval:
Meeting Date:S/14/2012
Cover Memo
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