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GENSLER - CLEARWATER EAST GATEWAY DISTRICT VISION PLAN - APPENDIXTHE CITY OF CLEARWATER EAST GATEWAY DISTRICT VISION PLAN | APPENDIX CLEARWATER EAST GATEWAY DISTRICT VISION PLAN, JANUARY 2012 110 APPENDIX TABLE OF CONTENTS DOCUMENT II 1. City Background Data 2. Market/Feasibility 3. Community Involvement 4. Concept Planning 5. Brand Strategy 6. Miscellaneous APPENDIX: CITY BACKGROUND DATA BROWNELL ST METTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE RIDGEWOOD ST JEFFERSON AVE BOOTH AVE HILLTOP AVE FOREST RD SAN J UAN CT NICHOLSON ST PALM AVE JURGE NS ST LEE ST CRESTVIEW ST WEST AVE EDGEWOOD AVE PALM TERRACE DR WATTERSON AVE SALLY LN WAVERLY WAY ROSEM ERE RD ORANGEWOOD AVE SM ALLW OOD CIR KARLYN DR SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FR ANKLIN CIR FERN AVE PINEWO O D ST RO SEWOOD ST OAKW O OD ST ALDEN AVE WOOD DR SPRIN G CT JACAR ANDA CIR HAMILTON CRES OAKWOOD AVE MARKLEY ST LEMBO CIR BROWN S CT PIERC E ST LIME ST CREST AVE CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKL IN ST GROVE ST HA RT ST NIC HOLSON ST MARIVA AVE BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICHOLSON ST PINE ST WOOD DR PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST WASHINGTON AVE HIB ISCUS S T HIBISCUS ST PINE ST HILLCREST AVE PARK ST PALM ET TO ST LAURA ST PINE ST ROGERS ST ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD MAPLE ST TURNE R ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK ST MAPLE ST JEFFERSON AVE GROV E ST BETTY LN PIERCE ST HENDRICKS ST HAROLD C T AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR CEDAR ST GROVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERC E ST PIERC E ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAN D ST CL EVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PAL METTO ST PAL METT O ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINO LE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVE L AND ST PIERCE BLVD DREW ST PIERC E ST COURT ST OAK AVE OAK AVE BAY AVE TURNER S T TURNER ST TURNE R ST DRUID RD DRUID RD ORANGE AVE DR UID RD DRU ID RD PIN E ST CHESTN UT ST CHESTN UT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE DR UID RD HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER S T ROGERS ST DE LEON ST DE LE ON ST FRANKLIN ST CLEVELAND ST GULF TO BAY BLVD GLENWOOD AVE GLENWOOD AVE TURNE R ST LAKE AVE LAKE AVE SKYVIEW AVE GROVE ST GLENWOOD AVE LAURA ST LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALMETT O ST GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake SSoouutt hhwwee ss tt PPee rr iipp hhee rr yy PP ll aann NNoorr tt hhwwee ss tt PPee rr iipp hhee rr yy PP ll aann NNoorr tt hhee aa ss tt PPee rr iipp hhee rr yy PP ll aann SSoouutt hh ee aa ss tt PPee rr iipp hhee rr yy PP ll aann Existing CRA Expanded CRA 0 400 800 Feet Legend Source: City of Clearwater Planning Department Prepared by: City of Clearwater Planning Department, January 2003 Map 1 Comparison of Existing and Expanded CRA and Periphery Areas Existing CRA (247.5 AC) Periphery Plan Areas (120.5 AC) Expanded CRA (Includes portions of Periphery Plan Area) (201.2 AC) Downtown Plan Area (539.7 AC) BROWNELL ST METTO ST HILLCREST DR SANTA R OS A ST PRESCOTT AVE RID GE WOOD S T JEFFERSON AVE BOOTH AVE HILLTOP AVE FOREST RD SAN JUAN CT NICHOLSON ST PALM AVE LE E ST CRESTVIEW ST WEST AVE EDGEWOOD AVE PALM TERRACE DR WATTERSON AVE SALLY LN WAVERLY WAY ROSEMERE RD SMAL LW OOD CIR SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE PINEWOOD ST RO SEWO OD ST OAKWOOD ST ALDEN AVE WOOD DR JACARAN DA CIR HAMILTON CRES OAKWOOD AVE MARKLEY ST LEMBO CIR BROWNS CT PIERC E ST LIME ST CREST AVE CEDA R ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLIN ST GRO VE ST HA RT ST NICHOLSON ST MARIVA AVE BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICHOLSON ST PINE ST WOOD DR PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HA RT ST MADISON AVE METTO S T WASHINGTON AVE HIBISCUS ST PINE ST HILLCREST AVE PARK ST PALM ETTO ST LAURA S T PINE ST ROG ERS ST ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD MAPLE ST TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK ST MAPLE ST JEFFERSON AVE GRO VE ST BETTY LN PIERCE ST HEN DRICKS ST HAR OLD CT AVANDA CT PEACH ST MARGO A VE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JA CARANDA CIR GRO VE S T GRO VE S T DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE ST PIERC E ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CL EVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COU RT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALM ETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERC E ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST DRUID RD DRUID RD ORANGE AVE DRU ID RD DRU ID RD PINE ST CHESTN UT ST CH EST NU T ST EWING AVE PAR K ST GULF TO BAY BLVD HILLCREST AVE DRUID RD HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FR ANKLIN ST CLEVELAND ST GULF TO BAY BL VD GLENWOOD AVE GLENWOOD AVE TURNER ST LAKE AVE LAKE AVE SKYVIEW AVE GRO VE S T GLENWOOD AVE LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALMETTO S T GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake 0 400 800 Feet Map 2 Downtown Plan Area Legend Source: City of Clearwater Planning Department Prepared by: City of Clearwater Planning Department, April 2003 Periphery Plan Areas (Not Included in Expanded CRA) (91.1 AC) Existing CRA (247.5 AC) Expanded CRA (201.2 AC) Downtown Plan Area (539.7 AC) BROWNELL ST M ETTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE RIDGEWOOD ST JEFFERSON AVE BOOTH AVE HILLTOP AVE FOREST RD SAN JU AN C T NICHOLSON ST PALM AVE LEE ST CRESTVIEW ST WEST AVE EDGEWOOD AVE PALM TERRACE DR WATTERSON AVE SALLY LN WAVERLY WAY ROSEMER E RD SMALLW OOD CIR SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRA NKLIN CIR FERN AVE PINEWOOD ST ROSEWOOD ST OA KWOOD ST ALDEN AVE WOOD DR JACARANDA CIR HAMILTON CRES OAKWOOD AVE MARKLEY ST LEMBO CIR BROWNS CT PIERCE ST LIME ST CREST AVE CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRA NKLIN ST GROVE ST HART ST NICHOLSON ST MARIVA AVE BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICH OLSON ST PINE ST WOOD DR PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST WASHINGTON AVE HIBISCUS ST PINE ST HILLCREST AVE PARK ST PA LMETTO ST LAURA ST PINE ST ROGERS ST ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRA NKLIN ST PIERCE ST ROSEMERE RD MAPLE ST TUR NER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK S T MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST HENDR ICKS ST HAROLD CT AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA C IR GR OVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE ST PIERCE ST BETTY LN EVERGREEN AVE FRA NKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST DRUID RD DRUID RD ORANGE AVE DRUI D RD DRUID RD PINE ST CHESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE DRUI D RD HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST GULF TO BAY BLVD GLENWOOD AVE GLENWOOD AVE TURNER ST SKYVIEW AVE GROVE ST GLENWOOD AVE LAURA ST LAU RA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALMETTO ST GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake 0 400 800 Feet Map 3 Future Land Use Legend Source: Pinellas Planning Council Prepared by: City of Clearwater Planning Department, January 2003 Residential Mixed Use Commercial Public/Semi-Public Special Designation Central Business District Institutional Residential Urban Residential Medium Residential High Residential/Office General Commercial General Recreation/Open-Space RU RM RH R/OG CG R/OS INS CBD District Study Area BROWNELL ST M ETTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE RIDGEWOOD ST JEFFERSON AVE BOOTH AVE HILLTOP AVE FOREST RD SAN JU AN C T NICHOLSON ST PALM AVE LEE ST CRESTVIEW ST WEST AVE EDGEWOOD AVE PALM TERRACE DR WATTERSON AVE SALLY LN WAVERLY WAY ROSEMER E RD SMALLW OOD CIR SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRA NKLIN CIR FERN AVE PINEWOOD ST ROSEWOOD ST OA KWOOD ST ALDEN AVE WOOD DR JACARANDA CIR HAMILTON CRES OAKWOOD AVE MARKLEY ST LEMBO CIR BROWNS CT PIERCE ST LIME ST CREST AVE CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRA NKLIN ST GROVE ST HART ST NICHOLSON ST MARIVA AVE BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICH OLSON ST PINE ST WOOD DR PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST WASHINGTON AVE HIBISCUS ST PINE ST HILLCREST AVE PARK ST PA LMETTO ST LAURA ST PINE ST ROGERS ST ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRA NKLIN ST PIERCE ST ROSEMERE RD MAPLE ST TUR NER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK S T MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST HENDR ICKS ST HAROLD CT AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA C IR GR OVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE ST PIERCE ST BETTY LN EVERGREEN AVE FRA NKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST DRUID RD DRUID RD ORANGE AVE DRUI D RD DRUID RD PINE ST CHESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE DRUI D RD HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST GULF TO BAY BLVD GLENWOOD AVE GLENWOOD AVE TURNER ST SKYVIEW AVE GROVE ST GLENWOOD AVE LAURA ST LAU RA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALMETTO ST GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake 0 400 800 Feet Map 3 Future Land Use Legend Source: Pinellas Planning Council Prepared by: City of Clearwater Planning Department, January 2003 Residential Mixed Use Commercial Public/Semi-Public Special Designation Central Business District Institutional Residential Urban Residential Medium Residential High Residential/Office General Commercial General Recreation/Open-Space RU RM RH R/OG CG R/OS INS CBD BROWNELL ST M ETTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE RIDGEWOOD S T JEFFERSON AVE BOOTH AVE HILLTOP AVE FOREST RD SAN JUAN CT NICHOLSON ST PALM AVE LEE ST CRESTVIEW ST WEST AVE EDGEWOOD AVE PALM TERRACE DR WATTERSON AVE SALLY LN WAVERLY WAY R OSEM ERE RD SMALLW OOD CIR SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE PINEWOOD ST ROSEWOOD ST OAKWOOD ST ALDEN AVE WOOD DR JACARAND A CIR HAMILTON CR ES OAKWOOD AVE MARKLEY ST LEMBO CIR BROWNS CT PIERCE ST LIME ST CREST AVE CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLIN S T GROVE ST HART ST NICHOLSON ST MARIVA AVE BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROG ERS ST ELDRIDGE ST NICHOLSON ST PINE ST WOOD DR PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST WASHINGTON AVE HIBISCUS ST PINE ST HILLCREST AVE PARK ST PALMETTO ST LAURA ST PINE ST ROG ERS ST ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD MAPLE ST TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK ST MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST HENDRICKS ST HAROLD C T AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR GROVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIE RCE ST PIERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT S T EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST DRUID RD DRUID RD ORANGE AVE DRUID RD DRUID RD PINE ST CHESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE DRUID RD HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST GULF TO BA Y BLVD GLENWOOD AVE GLENWOOD AVE TURNER ST LAKE AVE LAKE AVE SKYVIEW AVE GROVE ST GLENWOOD AVE LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALME TTO ST GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake 0 400 800 Feet Map 4 Existing Zoning Districts Legend Source: City of Clearwater Planning Department Prepared by: City of Clearwater Planning Department January 2003 Institutional Downtown Open Space/Recreational Commercial Office LMDR MDR MHDR HDR I OS/R D Medium High Density Residential High Density Residential Low Medium Density Residential Medium Density Residential CO BROWNELL ST METTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE RIDGEWOOD ST JEFFERSON AVE BOOTH AVE HILLTOP AVE FOREST RD SAN JUAN CT NICHOLSON ST PALM AVE LEE ST CRESTVIEW ST WEST AVE EDGEWOOD AVE PALM TERRACE DR WATTERSON AVE SALLY LN WAVERLY WAY ROSEMER E RD ORANGEWOOD AVE SMALLW OOD CIR SHERMAN MCVEIGH DR GE ORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE PINEWOOD ST ROSEWOOD ST OAKWOOD ST ALDEN AVE WOOD DR JACARANDA CIR HAMILT ON CRES OAKWOOD AVE MARKLEY ST LEMBO CIR BROWNS CT PIERCE ST LIME ST CREST AVE CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLIN ST GROVE ST HART ST NICHOLSON ST MARIVA AVE BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE S T NICHOLSON ST PINE ST WOOD DR PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HART S T MADISON AVE METTO ST WASHINGTON AVE PINE ST HILLCREST AVE PARK ST PALMETT O S T LAURA ST PINE ST ROGERS ST ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD MAPLE ST TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK ST MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST HENDRICKS ST HAROLD CT AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR GROVE ST GRO VE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE ST PIERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEV EL AND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALM ETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVEL AND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST DRUID RD DRUID RD ORANGE AVE DRUID RD DRUID RD PINE ST CHESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE DRUID RD HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEO N ST FRANKLIN ST CLEVEL AND ST GULF TO BAY BLVD GLENWOOD AVE GLENWOOD AVE TURNER ST LAKE AVE LAKE AVE SKYVIEW AVE GROVE ST GLENWOOD AVE LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALMETTO ST GLENWOOD AVE Clearwater Harbor Pinellas Trail 0 400 800 Feet Legend Source: City of Clearwater Planning Department and Economic Development Department Prepared by: City of Clearwater Planning Department, January 2003 Single Family Two Family Multiple Family Office Retail Vehicle Services Industrial Utility\Infrastructure Parking Government Facilities Institutional Recreation Vacant Overnight Accommodations Map 5 Existing Land Uses This is not a map of Survey. G:\GIS\TBE\mxd\parking.mxd BROWNELL ST BOOTH AVE PALM AVE WATTERSON AVE FERN AVE MARKLEY ST LIME ST LAURA ST HART ST PROSPECT AVE WASHINGTON AVE PROSPECT AVE BAY AVE HART ST WASHINGTON AVE PARK ST LAURA ST ROGERS ST ROGE RS ST FRANKLIN ST MADISON AVE OSCEOLA AVE GARDEN AVE HENDRICKS ST GOULD ST GROVE ST GROVE ST DREW ST DREW ST MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PIERCE ST PIERCE ST MARTIN LUTHER KING, JR. AVE KING, JR. AVE CLEVELAND ST PROSPECT AVE COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST VINE AVE GARDEN AVE FORT HARRISON AVE GARDEN AVE OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE TURNER ST TURNER ST TURNER ST ORANGE AVE CH ESTNUT ST CHESTNUT ST PAR K ST Clearwater Harbor Pinellas Trail Town Lake Map 6 Existing Parking Facilities 0 250 500 Feet Legend Source: City of Clearwater Engineering Department Prepared by City of Clearwater Planning Department, April 2003 On-Street Parking Meters 2-Hour Parking (No Meters) Untimed Parking Private Garage Private Lot Public Garage Public Lot BROWNELL ST METTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE RI DGEWOOD ST JEFFERSON AVE BOOTH AVE HILLTOP AVE FOREST RD SAN JUAN CT NICHOLSON ST PALM AVE LEE ST CRESTVIEW ST WEST AVE EDGEWOOD AVE PALM TERRACE DR WATTERSON AVE SALLYLN WAVERLY WAY ROSEMERE RD ORANGEWOOD AVE SMAL L W OOD CIR KARLYN DR SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE PINEWOOD ST ROSEWOOD ST OAKWOOD ST ALDEN AVE WOOD DR JACARANDA CIR HAMILTON CRES OAKWOOD AVE MARKLEY ST LEMBO CIR BROWNS CT PIERCE ST LIME ST CREST AVE CLEVELAND ST CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLI N ST GROVE ST HART ST NICHOLSON ST MARIVA AVE BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICHOLSON ST PINE ST WOOD DR PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST WASHINGTON AVE PINE ST HILLCREST AVE PARK ST PALMETTO ST LAURA ST PINE ST ROGERS ST ROGERS ST MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD MAPLE ST TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK ST MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST HENDRICKS ST HAROLD CT AVANDA CT PEACH ST MARGO AVE GOULD ST RICHARDS GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR GROVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE ST PIERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND S T PROSPECT AVE LINCOLN AVE CO URT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDG E ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO S T FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMI NOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST JASMINE WAY DRUID RD DRUID RD ORANGE AVE DRUID RD DRUID RD PINE S T CHE ST NUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE DRUID RD HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLE VELAND ST GULF TO BAY BLVD GLENWOOD AVE GLENWOOD AVE TURNER ST DRUID RD LAKE AVE LAKE AVE YELVINGTON AVE YELVINGTON AVE SKYVIEW AVE GROVE ST GROVE ST GLENWOOD AVE LAURA ST LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST HOBART AVE DREW ST PALMET TO ST GLENWOOD AVE Bayfront Tennis Complex Coachman Park Coachman Park Expansion Bayfront Memorial Parks Town Lake Station Square Park Plaza Park Country Club Clearwater David Martin Soccer Park Jack Russel Stadium Hillcrest Park Glenwood Park Crest Lake Park Seminole Street Launching Facility North Greenwood Recreation and Aquatic Complex Clearwater Harbor Pinellas Trail This is not a map of survey. G:\mxd\parks.mxd Map 7 Existing Parks and Recreation Facilities 0 400 800 Feet Legend Source: City of Clearwater Parks and Recreation Department Prepared by: City of Clearwater Planning Department, April 2003 Existing Parks Downtown Core Old Bay South Gateway Town Lake Residential Town Lake Business Park Pinellas Trail East Gateway New Main Library BROWNELL ST HIBISCUS ST FAIRBURN AVE METTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE JEFFERSON AVE BOOTH AVE HILLTOP AVE CHESTER DR FOREST RD SAN JUAN CT NICHOLSON ST PALM AVE JURGENS ST REMO AVE EVERGREEN AVE LEE ST CRESTVIEW ST WEST AVE PALM TERRACE DR PALM BLUFF ST WATTERSON AVE SALLY LN WAVERLY WAY SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE ALDEN AVE SPRING CT JACARAN DA CIR HAMILTON CRES OAKWOOD AVE MARKLEY ST LEMBO CIR JASMINE CT BROWNS CT PI ERCE ST LIME ST CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLIN ST GROVE ST HART ST NICHOLSON ST MARIVA AVE JASMINE WAY BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICHOLSON ST PINE ST JASMINE WAY PROSPECT AVE WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST JASMINE W AY WASHINGTON AVE HIBISCUS ST HILLCREST AVE HIBISCUS ST PINE ST HILLCREST AVE PARK ST PALMETTO ST LAURA ST PINE ST ROGERS ST ROGER S ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE PARK ST MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST MAGNOLIA DR HENDRICKS ST HAROLD CT AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR CEDAR ST GROVE ST GR OVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE ST PIERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIER CE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST JASMINE WAY DRUID RD DRUID RD ORANGE AVE DRUID RD DRUID RD PINE ST CHESTNUT ST CHESTNUT ST EWING AVE PARK S T GULF TO BAY BLVD HILLCREST AVE MARK PATH DRUID RD HIGHLAND AVE HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST GLENWOOD AVE GLENWOOD AVE GLENWOOD AVE LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST DREW ST PALMETTO ST GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake Downtown Character Districts Legend Source: City of Clearwater Planning Department Prepared by City of Clearwater Planning Department, January 2003 Downtown Plan Character Districts Downtown Core East Gateway Old Bay South Gateway Town Lake Business Park Town Lake Residential 0 400 800 Feet Map 8 BRO WNE LL ST HILLCREST DR SANTA ROS A S T PRESCOTT AVE RIDGEWOOD ST JEFFERSON AVE HILLTOP AVE FOREST RD SAN JUAN CT CRESTVIEW ST EDGEWOOD AVE SALLY LN WAVERLY WAY ORANGEWOOD AVE KENWOOD AVE FRANKLIN CIR PINEW OOD ST ROSEWOOD ST OAKWOOD ST WOOD DR JACARANDA C IR LEMBO CIR BROWNS CT PIERCE ST CLEVELAND EVERGREEN AVE EVERGREEN AVE BETTY LN FREDRICA AVE MADISON AVE JEFFERSON AVE FRAN KLIN ST GR O VE ST MARIVA AVE BETTY LN ROGERS ST WASHINGTON AVE PINE ST HILLCREST AVE SAN REMO AVE PIERCE ST TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE CREST AVE PAR K S T GROVE S T PIERCE ST AVANDA CT GO ULD ST JAC ARANDA CIR GROVE S T GROVE S T DREW ST DREW ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MISSOURI AVE CLEVELAND ST LINCOLN AVE COURT ST COURT ST PARK ST TURNER ST GULF TO BAY BLVD HILLCREST AVE HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST GULF TO BAY BLVD GLENWOOD AVE GLENWOOD AVE TURNER ST LAKE AVE LAKE AVE SKYVIEW AVE GR OVE ST GROVE ST GLENWOOD AVE LAUR A ST LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST DREW ST Map 9 Existing Zoning Districts in the East Gateway Character District 0 200 400 Feet Legend Source: City of Clearwater Planning Department Prepared by: City of Clearwater Planning Department, January 2003 HDR OS/R MHDR MDR LMDR D OC I BROWNELL ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE RIDGEWOOD ST JEFFERSON AVE BOOTH AVE HILLTOP AVE FOREST RD SAN JUAN CT NICHOLSON ST PALM AVE LEE ST CRESTVIEW ST EDGEWOOD AVE PALM TERRACE DR WATTERSON AVE SALLY LN WAVERLY WAY ROSEMERE RD SM ALL W OOD CIR SHERMAN MCVEIGH DR GEORG IA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE PINEWOO D ST ROSEWOOD ST OAKW OOD ST ALDEN AVE WOOD DR JACARANDA CIR HAMILTON CRES OAKWOOD AVE MARKLEY S T LEMBO CIR BROWNS CT PIERCE ST LIME ST CREST AVE CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLIN ST GROVE ST HART ST NICHOL SON ST MARIVA AVE BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICHOLSON ST PINE ST WOOD DR PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO S T WASHINGTON AVE PINE ST HILLCREST AVE PARK ST PALMETTO ST LAURA ST PINE ST ROGERS ST ROGERS ST MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD MAPLE ST TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK ST MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST HENDRICKS ST HAROLD CT AVANDA CT PEACH ST MAR GO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR GROVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE ST PIERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALME TTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOL E ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELA ND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST JASMINE WAY DRUID RD DRUID RD ORANGE AVE DRUID RD DRUID RD PINE ST CHESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE DRUID RD HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST GULF TO BAY BLVD GLENWOOD AVE GLENWOOD AVE TURNER ST SKYVIEW AVE GROVE S T GLENWOOD AVE LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALMETTO ST GLENWOOD AVE Bayfront Tennis Complex Coachman Park Coachman Park Expansion Bayfront Memorial Parks Town Lake Station Square Park Plaza Park Country Club Clearwater David Martin Soccer Park Jack Russel Stadium Hillcrest Park Glenwood Park Crest Lake Park Seminole Street Launching Facility North Greenwood Recreation and Aquatic Complex Clearwater Harbor Pinellas Trail Map 10 Proposed Downtown Parks and Recreation Facilities Legend Source: City of Clearwater Parks and Recreation Department Prepared by: City of Clearwater Planning Department, April 2003 0 400 800 Feet Proposed Park Improvements Existing Parks Pinellas Trail Proposed Trail Downtown Core Old Bay South Gateway Town Lake Residential Town Lake Business Park East Gateway New Main Library WEBB DR BROWNELL ST HIBISCUS ST M ETTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE RIDGEWOOD ST JEFFERSON AVE BOOTH AVE HILLTOP AVE CHESTER DR DARTMOUTH ST FOREST RD OAKVIEW AVE SAN JUAN CT NICHOLSON S T PALM AVE JURGENS ST SAN REMO AVE EVERGREEN AVE LEE ST CRESTVIEW ST WEST AVE EDGEWOOD AVE PALM TERRACE DR MACRAE AVE WATTERSON AVE SALLY LN WAVERLY WAY ROSEM ERE RD ORANGEWOOD AVE SMALLW OOD CIR KARLYN DR SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE PINEWOOD ST ROSEWOOD ST OAKWOOD ST ALDEN AVE WOOD DR SPRING CT JACARANDA CIR HAMILT ON CRES CASLER CT OAKWOOD AVE MAR KLEY ST LEMBO CIR JASMINE CT SANDS TONE CT BROWNS CT KEYS TO NE CT PIERCE ST LIME ST CREST AVE CLEVELAND ST CEDAR ST EVERGREEN AVE EVERGREEN AVE PINEVIEW AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLIN ST GROVE ST HART ST NICHOLSON ST MARIVA AVE JASMINE WAY BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NIC HOLSON ST PINE ST WOOD DR JASMI NE WAY PROSPECT AVE ELMWOOD ST WALNUT ST WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST JASMINE W AY WASHINGTON AVE HIBISCUS ST HILLCREST AVE HIBISCUS ST PINE ST HILLCREST AVE PARK ST PALMETTO ST LAURA ST PINE ST ROGERS ST MAGNOLIA DR RICHARDS AVE ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN S T PIERCE ST ROSEMERE RD MAP LE ST TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE CREST AVE PARK ST MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST MAGNOLIA DR MAGNOLIA DR HENDRICKS ST HAROL D CT AVANDA CT PEACH ST MARGO AVE GOULD ST RICHARDS CT JASMINE WAY RIDGEWOOD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR CEDAR ST GROVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE S T PIERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVEL AND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST JASMINE WAY DRUID RD DRUID RD ORANGE AVE DRUID RD DRUID RD PINE S T CHESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE MARK PATH DRUID RD HIGHLAND AVE HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST GULF TO BA Y BL VD GLENWOOD AVE GLENWOOD AVE TURNER ST DRUID RD LAKE AVE LAKE AVE LAKE AVE KEYSTONE DR KEYSTONE DR KEYSTONE DR HARVARD S T YELVINGTON AVE YELVINGTON AVE SKYVIEW AVE GROVE ST GROVE ST GLENWOOD AVE LAURA ST LAURA ST LAURA S T LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST HOBART AVE RICHARDS AVE CASLER AVE BAKER AVE DREW ST DREW ST PALMETTO S T GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake 0 400 800 Feet Legend Source: City of Clearwater Engineering Department Prepared by: City of Clearwater Planning Department, April 2003 Street Repaving/Resurfacing Downtown Plan Boundary New Designation SR 60 Old Designation Alternate 19 Old Designation SR 60 Road Demolition New Designation Alternate 19 Map 11 Proposed Downtown Transportation System BROWNELL ST HI BISCUS ST FAIRBURN AVE METTO ST HILLCREST DR SANTA ROSA ST PRESCOTT AVE JEFFERSON AVE BOOTH AVE HILLTOP AVE CHESTER DR FOREST RD OAKVIEW AVE SAN JUAN CT NI CHOLSON ST PALM AVE JUR GENS ST SAN REMO AVE EVERGREEN AVE LEE ST CRESTVIEW ST WEST AVE PALMTERRACE DR PALM BLUFF ST WATTERSON AVE SALLYLN WAVERLY WAY ROSEMERE RD SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE PINEWOOD ST ROSEWOOD ST OAKWO OD ST ALDEN AVE SPRING CT JACARANDACIR HAMILTON CRES OAKWOOD AVE MARKLEY ST LEMBO CIR JASMINE CT BROWNS CT PIERCE ST LIME ST CEDAR ST EVERGREEN AVE EVERGREEN AVE PINEVIEW AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLIN ST GROVE ST HART ST NICHOLSON ST MARIVA AVE JASMINE WAY BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICHOLSON ST PINE ST JASMINE WAY PROSPECT AVE WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METT O ST JASMINE W AY WASHINGTON AVE HIBISC US ST HILLCREST AVE HIBISCUS ST PINE ST HILLCREST AVE PARK ST PALMETTO ST LAURA ST PINE ST ROGERS ST MAGNOLIA DR ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE PARK S T MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST MAGNOLIA DR HENDRICKS ST HAROLD CT AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR CEDA R ST GROVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HAR T ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PIERCE ST PIERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COUR T ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST JASMINE WAY DRUID RD DRUID RD ORANGE AVE DRUID RD DRUID RD PI NE ST CH ESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE MARK PATH DRUID RD HIGHLAND AVE HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLI N ST CLEVELAND ST GLENWOOD AVE GLENWOOD AVE GLENWOOD AVE LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALMETTO ST GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake Legend 0 400 800 Feet Source: City of Clearwater Economic Development Department Prepared by: City of Clearwater Planning Department, January 2003 Map 13 Brownfields BoundaryDowntown Plan Brownfields Boundary Area BROWNELL ST HIBISCUS ST FAIRBURN AVE METTO ST HILLCREST DR SANTA RO SA ST PRESCOTT AVE JEFFERSON AVE BOOTH AVE HILLTOP AVE CHESTER DR FOREST RD OAKVIEW AVE SAN JUAN CT NICHOLSON ST PALM AVE JU RGENS ST SAN REMO AVE EVERGREEN AVE LEE ST CRESTVIEW ST WEST AVE PALM TERRACE DR PALM BLUFF ST WATTERSON AVE SALLY LN WAVERLY WAY SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLIN CIR FERN AVE ALDEN AVE SPRING CT JACARAN DA CIR HAMILTON CR ES OAKWOOD AVE MARKLEY ST LEMBO CIR JASMINE CT BROWNS CT PIERCE ST LIME ST CEDAR ST EVERGREEN AVE EVERGREEN AVE PINEVIEW AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FR ANKL IN ST GROVE ST HART ST NICHOLSON ST MARIVA AVE JASMINE WAY BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRID GE ST NICHOLS ON ST PINE ST JASMINE WAY PROSPECT AVE WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST JASM IN E W AY WASHINGTON AVE HIBISCUS ST HILLCREST AVE HIBISCUS ST PINE ST HILLCREST AVE PARK ST PALMETTO ST LAURA ST PINE ST ROGERS ST MAGNOL IA DR ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN ST PI ERCE ST ROSEMERE RD TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE PARK ST MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST MAGNOLIA DR HEN DRICKS ST HAROLD CT AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR CEDAR ST GROVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PI ERCE ST PI ERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST JASMINE WAY DRUID RD DRUID RD ORANGE AVE DRUID RD DRUI D RD PINE ST CHESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE MARK PATH DRUID RD HIGHLAND AVE HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST PALMETTO ST Clearwater Harbor Pinellas Trail Town Lake Legend District Boundary 0 400 800 Feet Source: City of Clearwater Engineering Department Prepared by City of Clearwater Planning Department, April 2003 Map 14 Town Lake Regional Stormwater District Downtown Plan Character Districts Downtown Core East Gateway Old Bay South Gateway Town Lake Business Park Town Lake Residential BROWNELL ST HIBISCUS ST METTO ST HILLCREST DR SANTA ROS A ST PRESCOTT AVE JEFFERSON AVE BOOTH AVE HILLTOP AVE CHESTER DR FOREST RD SAN JU AN CT NICHOLSON ST PALM AVE JURGENS ST EVERGREEN AVE LEE ST CRESTVIEW ST WEST AVE PALM TERRACE DR WATTERSON AVE SALLY LN WAVERLY WAY ROSEMERE RD SM ALLWOOD CIR SHERMAN MCVEIGH DR GEORGIA ST INDIANA AVE KENWOOD AVE MARIVA AVE FRANKLINCIR FERN AVE PINEWOOD ST ROSEWO OD ST OAKWOOD ST ALDEN AVE SPRING CT JACARANDA CIR HAMILTON CRES OAKWOOD AVE MARKL EY ST LEMBO CIR JASMINE CT BROWNS CT PI ERCE ST LIME ST CEDAR ST EVERGREEN AVE EVERGREEN AVE BETTY LN HOLT ST HIGHLAND AVE FREDRICA AVE LAURA ST MADISON AVE JEFFERSON AVE FRANKLIN ST GROVE ST HART ST NICHOLSON ST MARIVA AVE JASMINE WAY BETTY LN PENNSYLVANIA AVE MISSOURI AVE ROGERS ST ELDRIDGE ST NICHOLSON ST PINE ST JASMINE WAY PROSPECT AVE WASHINGTON AVE PROSPECT AVE BAY AVE HART ST MADISON AVE METTO ST JASMINEWAY WASHINGTON AVE HIBISCUS ST HILLCREST AVE HIBISCUS ST PI NE ST HILLCREST AVE PARK ST PALMETTO ST LAURA ST PINE ST ROGERS ST ROGERS ST PINEBROOK DR MISSOURI AVE SAN REMO AVE FRANKLIN ST PIERCE ST ROSEMERE RD TURNER ST MADISON AVE MISSOURI AVE LINCOLN AVE OSCEOLA AVE GARDEN AVE PAR K ST MAPLE ST JEFFERSON AVE GROVE ST BETTY LN PIERCE ST MAGNOLIA DR HENDRICKS ST HAROLD CT AVANDA CT PEACH ST MARGO AVE GOULD ST GROVE ST MAPLE ST BLANCHE B LITTLEJOHN TRL JACARANDA CIR CEDAR ST GROVE ST GROVE ST DREW ST DREW ST DREW ST MYRTLE AVE MYRTLE AVE MYRTLE AVE JONES ST JONES ST LAURA ST CLEVELAND ST NE LINCOLN AVE LINCOLN AVE JACKSON RD MADISON AVE PENNSYLVANIA AVE JONES ST HART ST PLAZA ST MAPLE ST MAPLE ST BETTY LN LADY MARY DR LADY MARY DR FREDRICA AVE PI ERCE ST PIERCE ST BETTY LN EVERGREEN AVE FRANKLIN ST MISSOURI AVE MISSOURI AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MARTIN LUTHER KING, JR. AVE MISSOURI AVE CLEVELAND ST CLEVELAND ST PROSPECT AVE LINCOLN AVE COURT ST COURT ST COURT ST EWING AVE MEMORIAL CAUSEWAY PARK ST PARK ST VINE AVE VINE AVE GARDEN AVE GARDEN AVE GARDEN AVE OSCEOLA AVE SEMINOLE ST ELDRIDGE ST ELDRIDGE ST ELDRIDGE ST PALMETTO ST PALMETTO ST FORT HARRISON AVE FORT HARRISON AVE GARDEN AVE SEMINOLE ST SEMINOLE ST SEMINOLE ST OSCEOLA AVE MYRTLE AVE FORT HARRISON AVE FORT HARRISON AVE CLEVELAND ST PIERCE BLVD DREW ST PIERCE ST COURT ST OAK AVE OAK AVE BAY AVE TURNER ST TURNER ST TURNER ST JASMINE WAY DRUID RD DRUID RD ORANGE AVE DRUID RD DRUID RD PINE ST CHESTNUT ST CHESTNUT ST EWING AVE PARK ST GULF TO BAY BLVD HILLCREST AVE MARK PATH DRUID RD HIGHLAND AVE HIGHLAND AVE HIGHLAND AVE PARK ST SAN REMO AVE TURNER ST ROGERS ST DE LEON ST DE LEON ST FRANKLIN ST CLEVELAND ST GLENWOOD AVE GLENWOOD AVE GROVE ST GLENWOOD AVE LAURA ST LAURA ST HIGHLAND AVE ORANGEVIEW ST MAPLE ST MAPLE ST DREW ST PALMETTO ST GLENWOOD AVE Clearwater Harbor Pinellas Trail Town Lake Legend 0 400 800 Feet Source: City of Clearwater Economic Development Department Prepared by: City of Clearwater Planning Department, January 2003 Downtown Enterprise Zone Plan Area Map 15 Enterprise Zone Boundary 182 183 184 DREW ST COURT ST CLEV ELAND S T PARK ST FRANKLIN ST LINCOLN AVE TURNER ST LAURA ST S MISSOURI AVE S HIGHLAND AVE S SAN REMO AVE S HILLCREST AVE GULF-TO-BAY BLVD S BETTY LN DE LEON ST ROGERS ST N FREDRICA AVE N LADY MARY DR SANTA ROSA ST N HIGHLAND AVE N BETTY LN SAN JUA N CT ST PIERCE ST N LINCOLN AVE ORANGEVIEW AVE WAVERLY WAY N SAN REMO AVE S EVERGREEN AVE N HILLCREST AVE N JEFFERSON AVE N EVERGREEN AVE BETTY MARIVA AVE KENWOOD AVE FRANKLIN CIR HILLCREST PRESCOTT AVANDA CT MISSOURI EVERGREEN PL BROWNS CT N MISSOURI AVE PARK ST PIERCE ST ROGERS ST GROVE ST S BETTY LN PIERCE ST FRANKLIN ST N LINCOLN N JEFFERSON N GLENWOOD AVE 75 9 759 75 9 6 1 13 12 18 10 11 26 30 28 30 22 28 3014 16 18 20 32 26 24 24 15 21 22 17 20 11 25 31 11 26 10 31 10 10 22 17 27 32 16 11 11 1412 25 20 14 11 22 10 24 14 2129 20 21 25 10 27 21 14 23 27 11 15 15 16 16 24 24 101 100 101 219 124 119 123 333 331 325 323 317 315 311 305 301 408 332 324 320 300 318 306 400 211 532 528 500 412 100 314 110 100 112 114 120 118 203 201 109 111 115 119 117 125 121 128 114 112 126 110 113 123 121 111 107 109 110 116 108 118 112 114 116 110 122 120 106 104 102 100 118 210 206 212 208 108 110 102 104 118 116 100 106 321 130 204 415 409 501 513 210 301 112 27A 515 108 512 212 213 311 514 217 307 105 311 214 100 118 110 115 215 105 522 111 522 309 100 306 517 116 105 538 510 312 343 308 207 120 317 205 222 128 512 206 215 530 314 215 204 521 519 114 506 405 210 308 106 206 210 518 528 132 403 532 300 119 124 203 108 521 511 518 312 220 118 201 315 116 206 305 511 520 304 101 526 200 114 202 216 207 203 516 521 303 100 110 209 100 516 110 304 514 410 213 119 120 209 300 211 534 517 121 224 221 205 516 208 207 516 103 218 209 304 200 225 214 130 116 311 511 313 109 315 115 509 510 518 217 107 100 525 215 404 100 302 204 229 113 106 301 101 305 211 337 117 222 216 214 407 226 126 204 530 517 514 208 212 206 224 103 202 227 206 303 212 118 301 205 102 220 407 104 300 510 109 316 111 524 119 215 411 214 209 136 110 123 525 307 106 515 526 308 210 105 214 530 118 201 207 115 103 120 210 309 215 108 529 527 119 112 116 219 100 512 208 211 115 101 114 116 210 401 102 207 321 134 202 205 310 101 114 105 105 205 201 501 202 124 406 203 531 211 511 117 411 311 108 312 107 215 508 114 321 125 107 201 111 531 111 110 110 204 205 115 100 514 205 110 100 104 212 539 101 217 101 530 111 207 117 113 318 120 121 314 210 529 412 110 205 515 215 310 203 111 225 524 515 103 210 118 522 308 515 223 100 214 536 203 106 519 122 105 112 200 405 214 200 1470 1279 1275 1265 1204 1208 1210 1247 1252 1256 1248 1255 1263 1253 1502 1504 1515 1509 1501 1506 1500 1498 1350 1525 1529 1533 1532 1222 1220 1196 1486 1484 1480 1482 1345 1201 1205 1197 1191 1559 1235 1233 1231 1229 1225 1223 1221 1219 1217 1215 1213 1209 1205 1201 1237 410B 410A 1218 1206 1384 1407 1401 1403 1456 1482 1462 1466 1488 1468 1484 1494 1490 1460 1472 1496 1450 1478 1464 1454 1486 1492 1458 1474 1480 1470 1476 1471 1491 1451 1455 1487 1477 1473 1457 1475 1465 1479 1469 1481 1495 1485 1483 1413 1401 1403 1409 1405 1415 1407 1411 1391 1389 1345 1401 1401 1399 1451 1471 1447 1445 1459 1449 1441 1475 1461 1453 1457 1455 1407 1411 1447 1421 1417 1415 1441 1413 1439 1427 1405 1437 1419 1431 1409 1443 1445 1435 1433 1429 1425 1423 1472 1439 1431 1441 1427 1425 1423 1421 1405 1413 1445 1429 1415 1437 1417 1447 1443 1411 1435 1409 1419 1433 1407 1410 1412 1404 1408 1414 1413 1403 1409 1423 14051435 1415 1429 1427 1407 1421 1411 1401 14171433 1431 1425 1419 1481 1477 1465 1457 1487 1471 1479 1465 1459 1487 1477 1471 1489 1475 1481 1479 1469 1455 1453 1457 1459 1451 1475 1471 1485 1465 1481 1461 1483 1467 1489 1477 1549 1527 1521 1541 1551 1531 1543 1539 1545 1556 1535 1545 1551 1543 1541 1549 1537 1529 1531 1523 1533 1527 1525 1521 1495 1497 1493 1455 1487 1471 1497 1483 1479 1463 1453 1461 1469 1485 1459 1455 1475 1473 1451 1461 1459 1463 1481 1479 1465 1455 1487 1467 1495 1473 1485 1421 1423 1427 1425 1443 1445 1441 1433 1447 1449 1415 1431 1411 1429 1401 1405 1409 1439 1417 1413 1454 1351 1373 1359 1367 1363 1369 1364 1373 1369 1377 1369 1375 1373 1365 1367 1371 1363 1255 1237 1247 1251 1239 1279 1257 1253 1241 1229 1233 1235 1221 1225 1219 1217 1326 1435 1505 1431 1214 1519 1541 1401 1231 1228 1217 1262 1265 1209 1421 1405 1524 1551 1545 1440 1464 1456 1438 1349 1223 1450 1267 1478 1380 1207 1442 1264 1462 1470 1516 1292 1441 1414 1280 1387 1476 1390 1259 1437 1268 1314 1404 1483 1433 1326 1317 1226 1274 1277 1474 1295 1480 1459 1523 1468 1544 1225 1240 1464 1410 1219 1240 1418 1511 1325 1222 1528 1474 1223 1404 1256 1412 1555 1224 1462 1446 1271 1412 1330 1492 1436 1431 1458 1200 1274 1422 1476 1205 1305 1379 1420 1280 1500 1357 1430 1454 1456 1287 1468 1357 1416 1270 1436 1202 1353 1437 1434 1426 1275 1420 1454 1266 1307 1221 1463 1269 1410 1265 1352 1326 1506 1439 1247 1273 1257 1433 1484 1430 1215 1276 1489 1411 1365 1218 1227 1279 1359 1436 1420 1276 1378 1229 1339 1478 1406 1462 1245 1341 1417 1353 1314 1535 1250 1432 1254 1272 1295 1214 1250 1412 1274 1213 1494 1217 1271 1471 1440 1544 1536 1254 1424 1227 1465 1435 1525 1442 1222 1511 1227 1251 1260 1313 1228 1348 1487 1362 1270 1456 1257 1450 1319 1490 1468 1509 1532 1221 1428 1258 1292 1271 1228 1419 1482 1450 1484 1524 1225 1494 1463 1525 1425 1547 1560 1291 1404 1370 1470 1460 1438 1456 1234 1360 1292 1236 1224 1261 1418 1250 1421 1238 1285 1356 1231 1434 1486 1210 1244 1320 1455 216B 1208 1260 1379 1226 1287 1550 1350 1266 1250 1410 1380 1278 1472 1369 1294 1444 1242 1219 1426 1421 1406 1310 1455 1422 1258 1535 1218 1416 1251 1367 1309 1408 1342 1269 1335 102A 1450 1510 1415 1274 1220 1250 1255 1275 1487 1311 1462 1554 1226 1426 1347 1368 1466 1499 1386 1236 1502 1218 1450 1451 1482 1270 1351 1421 1416 1376 1370 1400 1432 1270 1340 1263 1349 1450 1424 1252 1485 1383 1229 1510 1242 1212 1448 1221 1462 1243 1370 1201 1423 1225 1522 1200 1384 1445 1221 1447 1305 1248 1472 1269 1211 1250 1400 1316 1496 1245 1428 1203 1224 1355 1550 1204 1483 1249 1290 1528 1344 1312 1411 1263 1500 1440 1451 1273 1488 1401 1249 1452 1283 1556 1438 1432 1364 102B 1466 1460 1285 1272 1560 1436 1269 1466 1230 1293 1539 1220 1476 1356 1281 1372 1431 1266 1278 1421 1241 1520 1214 1220 1441 1432 1470 1498 1488 1253 1338 1270 1371 1461 1447 1424 1275 1480 1266 1256 1221 1325 1439 1404 1456 1536 1192 1254 1512 1281 1345 1354 1478 1196 1257 1271 1430 1488 1406 1331 1222 1460 1208 1223 1267 1481 1496 1295 1504 1417 1254 1445 1190 1361 1260 1281 1272 1462 1490 1418 1436 1425 1475 1265 1326 1273 1318 1510 1220 1444 1214 1320 1460 1202 1408 1511 1200 1529 1458 1283 1420 1437 1268 1385 1425 1270 1447 1411 1384 1424 1460 1343 1428 1424 1453 1481 1482 1406 1383 1540 1468 1251 1428 1450 1420 1234 1329 1267 1232 1501 1455 1281 1211 1464 1351 1344 1267 1430 1505 1524 1408 1377 1264 1420 1319 1255 1445 1458 1447 1532 1267 1432 1259 1462 1472 1467 1374 1538 1204 1269 1212 1464 1274 1190 1422 1221 1430 1259 1320 1466 1457 1194 1480 1259 1261 1414 1430 1440 1275 1341 1279 1430 1540 1400 1466 1420 1423 1210 1370 1345 1217 1230 1266 1267 1454 1279 1283 1520 1488 1277 1414 1255 1348 1426 1221 1402 1528 1476 1453 1543 1471 1240 1289 1424 1372 1468 1476 1414 1216 1507 1406 1224 1538 1412 1549 1226 1470 1434 1222 1261 1472 1343 1225 1492 1403 1264 1385 1280 1343 1212 1356 1335 1352 1260 1501 1316 1484 1438 1261 1479 1285 1444 1273 1449 1408 1433 1315 1443 1425 1244 1438 1265 1212 1408 1474 1416 1491 1410 1277 1260 1221 1289 1460 1482 1437 1465 1426 1544 1474 1508 1308 1350 1377 1446 1245 1273 1244 1268 1216 1219 1268 1550 1420 216A 1341 1267 1465 1271 1374 1536 1207 1246 1467 1416 1215 1339 1435 1449 1460 1520 1444 1237 1264 1418 1491 1426 1400 1478 1280 1502-A 1504-A 205 LS 201 Park 215 1441 1520 1563 1560 1530 1425 1427 1437 1563 1524 1449 1446 1186 .East Gateway District Transportation /Utility Residential Commercial Civic /Institutional Park /Open Space VacantSource: Pinellas County Property Appraiser APPENDIX: MARKET/FEASIBILITY McKay Creek Allen C re ek Curlew Creek Jerry Branch Stevenson Creek Long Branch Alligator Creek Church Creek Mullet C reek Bishop Creek Ce dar Creek 19 19 19 19 611 1 576 699 Belcher 233 694 8th 752 Starkey Highland 82n d 86th Belleair 296 Drew 58th Bay 113th 118th 776 Vonn Enterprise Oakhurst Tampa Lakeview Bayshore Keene Virginia Cau seway Patricia Countryside Mcmullen Booth Solon Michigan Ridge Wilcox Walsingham Palmetto Pinehurst Flagler 131st Highlands 16th Donegan Lake Saint George 130th Northside PhilippePark Gulfview Court Chestnut 74th Clearwater Largo Myrtle Mehl enbacher Cedar 584 Park Missouri 611 699 Belcher Causeway Drew 611 113th Keene 1 Countryside 694 Bayshore 8th Belleair Keene 611 688 693 686 580 590 586 60 651 584 687 651 580 688 584 693 686 590 688 0 2.5 5Miles Legend Study Area Extended Study Area One Mile around Study Area Two Miles around Study Area Five Miles around Study Area Block Groups Parks Rivers Lakes/Ocean City of Clearwater Study Area Progressive Analytics for Development (PAD) ™: East Gateway Community (Clearwater, FL) Date: September, 2011 Prepared by: Social Compact Submitted to: The City of Clearwater and Gensler # % of total # % of total Households 1,219 1,319 ‐8% Population 2,871 2,942 ‐2% per Household 2.36 2.23 6% Male 1,622 56% 1,584 54% 2% Female 1,249 44% 1,358 46% ‐8% Average Age 37 34.8 0.1 Diversity Index 0.38 ‐‐Hispanic 980 34% 1,088 37% ‐10% White (non‐Hispanic) 1,429 50% 1,392 47% 3% Black (non‐Hispanic) 371 13% 354 12% 5% Asian (non‐Hispanic) 33 1% 28 1% 18% Other (non‐Hispanic) 58 2% 80 3% ‐28% Median Household Income 21% Average Household Income 23% Aggregate Household Income 14% # % of total # % of total High School (Age 25+) 687 24% 643 22% 7% All ('06‐'09) ‐2.2% Higher Education (Age 25+) . . 856 29% . Res. ('08‐'09) ‐3.3% Employed (Age 16+) 1,316 59% 1,609 67% ‐18% Bus. ('08‐'09) ‐5.0% Unemployed (Age 16+) 241 11% 81 3% 198% Unemployment Rate (Age 16+) 15.39 ‐2007 $60,103 80% Owner Occupied 302 22% ‐2008 $50,813 52% Median Home Value $72,941 ‐2009 $41,231 23% For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. % Change MARKET CHANGE % Change from 2000 USPS Delivery Addresses % Change ‐New Home Buyers' Average Income ‐‐$41,115 $33,424 $50.1 Million $44.1 Million MARKET STABILITY 2010 2000 MARKET STRENGTH 2010 2000 % Change $31,098 $25,635 Study Area Market Overview SocialCompact MARKET SIZE 2010 2000 % Change Grocers 6 49.2 ‐$14.0 Million Full Service Grocers n/a n/a n/a n/a Traditional Institutions 1 8.2 ‐Banks 0 0.0 0.51 mi Credit Unions 1 8.2 0.45 mi Nontraditional Institutions 1 8.2 0.30 mi Relative Distance Traditional to Nontraditional Institutions 1.75 mi All Retail $27.7 Million . ‐$7.2 Million Apparel $424,000 $330,364 973 $754,364 Grocery $14.0 Million n/a n/a $1.5 Million Restaurant $4.2 Million . . $320,340 $445,430 $632,027 $235,190 All Businesses* $194.5 Million 201 1,449 $612,368 Micro Bus. $75.3 Million 163 433 $232,417 Small Bus. $90.5 Million 34 521 $248,523 Medium & Large Bus. $28.7 Million 4 495 $1.1 Million $159,893 $29,647 *Notes: The "Grocers" category includes "Full Service Grocers"; “Grocers” are distinct from "Convenience Stores." Business size categories may not total the sum of all businesses; "All Businesses" includes business establishments reporting "0" (zero) or no employees. Public Transportation Resident Retail Spending per Acre For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. Music, Radio, Television Personal Care & Drug Pets, Toys, Hobbies Reading Restaurants All Retail Apparel Grocery Home Appliances Home Furnishings & Décor BUSINESS ENVIRONMENT Estimated Revenue Total # Total Employees Housekeeping Supplies RETAIL DEMAND Estimated Revenue Total Leakage Sq. Ft. Potential MARKET DEMAND Household Expenditures FINANCIAL SERVICES Total # Total # per 10K HH Avgerage Distance Study Area Market Overview SocialCompact GROCERY Total # Total # per 10K HH Avgerage Distance Total Revenue # % of total # % of total Households 4,669 4,698 ‐1% Population 11,703 11,717 0% per Household 2.51 2.49 1% Male 5,957 51% 5,889 50% 1% Female 5,746 49% 5,828 50% ‐1% Average Age 40 38.6 0.0 Diversity Index 0.49 ‐‐Hispanic 2,671 23% 2,315 20% 15% White (non‐Hispanic) 6,934 59% 7,317 62% ‐5% Black (non‐Hispanic) 1,749 15% 1,609 14% 9% Asian (non‐Hispanic) 132 1% 122 1% 8% Other (non‐Hispanic) 217 2% 354 3% ‐39% Median Household Income 25% Average Household Income 26% Aggregate Household Income 25% # % of total # % of total High School (Age 25+) 2,606 22% 2,475 21% 5% All ('06‐'09) ‐0.5% Higher Education (Age 25+) 674 6% 3,868 33% ‐83% Res. ('08‐'09) ‐1.1% Employed (Age 16+) 5,471 58% 6,243 64% ‐12% Bus. ('08‐'09) ‐3.7% Unemployed (Age 16+) 789 8% 249 3% 217% Unemployment Rate (Age 16+) 13.73 ‐2007 $79,293 117% Owner Occupied 2,074 40% ‐2008 $61,049 67% Median Home Value $124,223 ‐2009 $46,280 27% For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. % Change MARKET CHANGE % Change from 2000 USPS Delivery Addresses % Change ‐New Home Buyers' Average Income ‐‐$46,019 $36,575 $214.9 Million $171.8 Million MARKET STABILITY 2010 2000 MARKET STRENGTH 2010 2000 % Change $39,417 $31,464 Extended Area Market Overview SocialCompact MARKET SIZE 2010 2000 % Change Grocers 17 36.4 ‐$50.4 Million Full Service Grocers 3 6.4 0.56 mi $17.0 Million Traditional Institutions 7 15.0 ‐Banks 5 10.7 0.43 mi Credit Unions 2 4.3 0.61 mi Nontraditional Institutions 6 12.9 0.29 mi Relative Distance Traditional to Nontraditional Institutions 1.69 mi All Retail $151.5 Million . ‐$29.1 Million Apparel $1.2 Million $1.8 Million 5,426 $3.1 Million Grocery $50.4 Million . . $5.9 Million Restaurant $15.5 Million . . $1.3 Million $1.8 Million $2.6 Million $939,156 All Businesses* $989.5 Million 803 6,018 $2.4 Million Micro Bus. $323.4 Million 571 1,542 $948,976 Small Bus. $507.8 Million 213 2,869 $1.1 Million Medium & Large Bus. $158.4 Million 15 1,607 $4.4 Million $675,506 $18,115 *Notes: The "Grocers" category includes "Full Service Grocers"; “Grocers” are distinct from "Convenience Stores." Business size categories may not total the sum of all businesses; "All Businesses" includes business establishments reporting "0" (zero) or no employees. Public Transportation Resident Retail Spending per Acre For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. Music, Radio, Television Personal Care & Drug Pets, Toys, Hobbies Reading Restaurants All Retail Apparel Grocery Home Appliances Home Furnishings & Décor BUSINESS ENVIRONMENT Estimated Revenue Total # Total Employees Housekeeping Supplies RETAIL DEMAND Estimated Revenue Total Leakage Sq. Ft. Potential MARKET DEMAND Household Expenditures FINANCIAL SERVICES Total # Total # per 10K HH Avgerage Distance Extended Area Market Overview SocialCompact GROCERY Total # Total # per 10K HH Avgerage Distance Total Revenue # % of total # % of total Households 60,195 61,393 ‐2% Population 132,645 135,214 ‐2% per Household 2.20 2.20 0% Male 63,062 48% 63,775 47% ‐1% Female 69,583 52% 71,439 53% ‐3% Average Age 45 43.8 0.0 Diversity Index 0.61 ‐‐Hispanic 17,771 13% 10,771 8% 65% White (non‐Hispanic) 96,765 73% 108,719 80% ‐11% Black (non‐Hispanic) 13,186 10% 11,070 8% 19% Asian (non‐Hispanic) 2,763 2% 1,863 1% 48% Other (non‐Hispanic) 2,160 2% 2,791 2% ‐23% Median Household Income 27% Average Household Income 26% Aggregate Household Income 23% # % of total # % of total High School (Age 25+) 28,904 22% 29,795 22% ‐3% All ('06‐'09) 0.0% Higher Education (Age 25+) 17,570 13% 62,094 46% ‐72% Res. ('08‐'09) 0.0% Employed (Age 16+) 54,783 50% 62,623 55% ‐13% Bus. ('08‐'09) ‐5.5% Unemployed (Age 16+) 8,763 8% 2,654 2% 230% Unemployment Rate (Age 16+) 14.77 ‐2007 $107,384 116% Owner Occupied 40,545 58% ‐2008 $106,904 115% Median Home Value $148,642 ‐2009 $93,770 88% For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. % Change MARKET CHANGE % Change from 2000 USPS Delivery Addresses % Change ‐New Home Buyers' Average Income ‐‐$62,617 $49,755 $3.8 Billion $3.1 Billion MARKET STABILITY 2010 2000 MARKET STRENGTH 2010 2000 % Change $47,940 $37,710 City of Clearwater (with enclaves) Market Overview SocialCompact MARKET SIZE 2010 2000 % Change Grocers . . ‐. Full Service Grocers . . . . Traditional Institutions 59 9.8 ‐Banks 54 9.0 0.63 mi Credit Unions 5 0.8 1.43 mi Nontraditional Institutions 29 4.8 0.71 mi Relative Distance Traditional to Nontraditional Institutions 1.79 mi All Retail $1.6 Billion . ‐$488.0 Million Apparel $160.2 Million . . $53.1 Million Grocery . . . $94.2 Million Restaurant $256.4 Million . . $24.8 Million $29.7 Million $49.6 Million $14.5 Million All Businesses* $9.9 Billion 6,360 74,639 $39.5 Million Micro Bus. $2.2 Billion 4,193 11,359 $16.5 Million Small Bus. $4.6 Billion 1,923 27,922 $24.2 Million Medium & Large Bus. $3.2 Billion 186 35,358 $76.5 Million $13.0 Million $23,676 *Notes: The "Grocers" category includes "Full Service Grocers"; “Grocers” are distinct from "Convenience Stores." Business size categories may not total the sum of all businesses; "All Businesses" includes business establishments reporting "0" (zero) or no employees. Public Transportation Resident Retail Spending per Acre For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. Music, Radio, Television Personal Care & Drug Pets, Toys, Hobbies Reading Restaurants All Retail Apparel Grocery Home Appliances Home Furnishings & Décor BUSINESS ENVIRONMENT Estimated Revenue Total # Total Employees Housekeeping Supplies RETAIL DEMAND Estimated Revenue Total Leakage Sq. Ft. Potential MARKET DEMAND Household Expenditures FINANCIAL SERVICES Total # Total # per 10K HH Avgerage Distance City of Clearwater (with enclaves) Market Overview SocialCompact GROCERY Total # Total # per 10K HH Avgerage Distance Total Revenue # % of total # % of total Households 19,343 19,857 ‐3% Population 46,551 47,573 ‐2% per Household 2.41 2.40 0% Male 22,634 49% 22,770 48% ‐1% Female 23,917 51% 24,803 52% ‐4% Average Age 41 39.9 0.0 Diversity Index 0.54 ‐‐Hispanic 7,287 16% 4,606 10% 58% White (non‐Hispanic) 29,523 63% 33,388 70% ‐12% Black (non‐Hispanic) 8,243 18% 7,766 16% 6% Asian (non‐Hispanic) 657 1% 602 1% 9% Other (non‐Hispanic) 841 2% 1,211 3% ‐31% Median Household Income 26% Average Household Income 26% Aggregate Household Income 22% # % of total # % of total High School (Age 25+) 10,239 22% 10,491 22% ‐2% All ('06‐'09) ‐0.8% Higher Education (Age 25+) 2,557 5% 16,716 35% ‐85% Res. ('08‐'09) ‐0.5% Employed (Age 16+) 19,784 52% 22,782 59% ‐13% Bus. ('08‐'09) ‐5.4% Unemployed (Age 16+) 3,585 10% 1,086 3% 230% Unemployment Rate (Age 16+) 15.73 ‐2007 $85,694 105% Owner Occupied 12,037 56% ‐2008 $68,673 64% Median Home Value $129,730 ‐2009 $54,161 29% For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. % Change MARKET CHANGE % Change from 2000 USPS Delivery Addresses % Change ‐New Home Buyers' Average Income ‐‐$52,615 $41,854 $1.0 Billion $831.1 Million MARKET STABILITY 2010 2000 MARKET STRENGTH 2010 2000 % Change $43,606 $34,506 Trade Area (1 mile) Market Overview SocialCompact MARKET SIZE 2010 2000 % Change Grocers 58 30.0 ‐$234.5 Million Full Service Grocers 6 3.1 0.82 mi $84.4 Million Traditional Institutions 22 11.4 ‐Banks 18 9.3 0.60 mi Credit Unions 4 2.1 0.94 mi Nontraditional Institutions 21 10.9 0.43 mi Relative Distance Traditional to Nontraditional Institutions 2.69 mi All Retail $464.1 Million . ‐$131.4 Million Apparel $234.5 Million . . $14.1 Million Grocery $234.5 Million . . $26.0 Million Restaurant $55.2 Million . . $6.3 Million $7.9 Million $12.6 Million $4.0 Million All Businesses* $4.5 Billion 3,051 40,455 $10.8 Million Micro Bus. $1.1 Billion 2,086 5,594 $4.4 Million Small Bus. $2.2 Billion 851 12,499 $5.7 Million Medium & Large Bus. $1.2 Billion 85 22,362 $20.4 Million $3.2 Million $17,864 *Notes: The "Grocers" category includes "Full Service Grocers"; “Grocers” are distinct from "Convenience Stores." Business size categories may not total the sum of all businesses; "All Businesses" includes business establishments reporting "0" (zero) or no employees. Public Transportation Resident Retail Spending per Acre For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. Music, Radio, Television Personal Care & Drug Pets, Toys, Hobbies Reading Restaurants All Retail Apparel Grocery Home Appliances Home Furnishings & Décor BUSINESS ENVIRONMENT Estimated Revenue Total # Total Employees Housekeeping Supplies RETAIL DEMAND Estimated Revenue Total Leakage Sq. Ft. Potential MARKET DEMAND Household Expenditures FINANCIAL SERVICES Total # Total # per 10K HH Avgerage Distance Trade Area (1 mile) Market Overview SocialCompact GROCERY Total # Total # per 10K HH Avgerage Distance Total Revenue # % of total # % of total Households 40,335 40,744 ‐1% Population 92,017 93,100 ‐1% per Household 2.28 2.28 0% Male 44,363 48% 44,402 48% 0% Female 47,654 52% 48,698 52% ‐2% Average Age 43 42.3 0.0 Diversity Index 0.60 ‐‐Hispanic 12,604 14% 7,751 8% 63% White (non‐Hispanic) 65,004 71% 72,734 78% ‐11% Black (non‐Hispanic) 11,172 12% 9,235 10% 21% Asian (non‐Hispanic) 1,625 2% 1,235 1% 32% Other (non‐Hispanic) 1,612 2% 2,145 2% ‐25% Median Household Income 26% Average Household Income 26% Aggregate Household Income 24% # % of total # % of total High School (Age 25+) 19,987 22% 20,479 22% ‐2% All ('06‐'09) ‐0.2% Higher Education (Age 25+) 9,088 10% 39,312 42% ‐77% Res. ('08‐'09) ‐0.5% Employed (Age 16+) 38,738 51% 43,924 57% ‐12% Bus. ('08‐'09) ‐5.7% Unemployed (Age 16+) 6,390 8% 1,910 2% 235% Unemployment Rate (Age 16+) 14.57 ‐2007 $102,344 109% Owner Occupied 27,001 60% ‐2008 $85,954 76% Median Home Value $143,462 ‐2009 $66,299 36% For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. % Change MARKET CHANGE % Change from 2000 USPS Delivery Addresses % Change ‐New Home Buyers' Average Income ‐‐$61,325 $48,857 $2.5 Billion $2.0 Billion MARKET STABILITY 2010 2000 MARKET STRENGTH 2010 2000 % Change $48,470 $38,369 Trade Area (2 mile) Market Overview SocialCompact MARKET SIZE 2010 2000 % Change Grocers 83 20.6 ‐$556.8 Million Full Service Grocers 12 3.0 0.93 mi $185.6 Million Traditional Institutions 40 9.9 ‐Banks 36 8.9 0.59 mi Credit Unions 4 1.0 1.32 mi Nontraditional Institutions 24 6.0 0.66 mi Relative Distance Traditional to Nontraditional Institutions 1.87 mi All Retail $787.4 Million . ‐$307.9 Million Apparel $29.0 Million $4.4 Million 12,902 $33.4 Million Grocery $556.8 Million . . $59.8 Million Restaurant $93.7 Million . . $15.5 Million $18.7 Million $30.9 Million $9.2 Million All Businesses* $5.9 Billion 4,245 49,734 $25.0 Million Micro Bus. $1.5 Billion 2,924 7,743 $10.4 Million Small Bus. $2.9 Billion 1,173 17,074 $14.8 Million Medium & Large Bus. $1.5 Billion 104 24,917 $48.2 Million $8.1 Million $21,888 *Notes: The "Grocers" category includes "Full Service Grocers"; “Grocers” are distinct from "Convenience Stores." Business size categories may not total the sum of all businesses; "All Businesses" includes business establishments reporting "0" (zero) or no employees. Public Transportation Resident Retail Spending per Acre For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. Music, Radio, Television Personal Care & Drug Pets, Toys, Hobbies Reading Restaurants All Retail Apparel Grocery Home Appliances Home Furnishings & Décor BUSINESS ENVIRONMENT Estimated Revenue Total # Total Employees Housekeeping Supplies RETAIL DEMAND Estimated Revenue Total Leakage Sq. Ft. Potential MARKET DEMAND Household Expenditures FINANCIAL SERVICES Total # Total # per 10K HH Avgerage Distance Trade Area (2 mile) Market Overview SocialCompact GROCERY Total # Total # per 10K HH Avgerage Distance Total Revenue # % of total # % of total Households 131,957 133,081 ‐1% Population 285,767 288,136 ‐1% per Household 2.17 2.17 0% Male 135,442 47% 135,659 47% 0% Female 150,325 53% 152,477 53% ‐1% Average Age 45 44.6 0.0 Diversity Index 0.66 ‐‐Hispanic 29,283 10% 17,533 6% 67% White (non‐Hispanic) 223,696 78% 242,584 84% ‐8% Black (non‐Hispanic) 21,327 7% 18,276 6% 17% Asian (non‐Hispanic) 6,660 2% 4,546 2% 47% Other (non‐Hispanic) 4,801 2% 5,197 2% ‐8% Median Household Income 26% Average Household Income 25% Aggregate Household Income 24% # % of total # % of total High School (Age 25+) 64,068 22% 66,454 23% ‐4% All ('06‐'09) 0.0% Higher Education (Age 25+) 39,989 14% 128,434 45% ‐69% Res. ('08‐'09) ‐0.5% Employed (Age 16+) 117,734 50% 132,487 55% ‐11% Bus. ('08‐'09) ‐5.4% Unemployed (Age 16+) 17,365 7% 5,310 2% 227% Unemployment Rate (Age 16+) 13.73 ‐2007 $107,278 117% Owner Occupied 92,331 61% ‐2008 $98,185 99% Median Home Value $146,427 ‐2009 $85,506 73% For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. % Change MARKET CHANGE % Change from 2000 USPS Delivery Addresses % Change ‐New Home Buyers' Average Income ‐‐$61,828 $49,403 $8.2 Billion $6.6 Billion MARKET STABILITY 2010 2000 MARKET STRENGTH 2010 2000 % Change $48,653 $38,649 Trade Area (5 mile) Market Overview SocialCompact MARKET SIZE 2010 2000 % Change Grocers 141 10.7 ‐$1.1 Billion Full Service Grocers 28 2.1 1.14 mi $559.9 Million Traditional Institutions 108 8.2 ‐Banks 101 7.7 0.60 mi Credit Unions 7 0.5 1.73 mi Nontraditional Institutions 54 4.1 0.79 mi Relative Distance Traditional to Nontraditional Institutions 1.39 mi All Retail $1.7 Billion . ‐$1064.1 Million Apparel $147.2 Million . . $115.4 Million Grocery $1.1 Billion . . $206.0 Million Restaurant $292.9 Million . . $53.8 Million $64.8 Million $107.4 Million $31.7 Million All Businesses* $13.3 Billion 7,537 88,922 $86.4 Million Micro Bus. $2.6 Billion 4,956 13,420 $36.0 Million Small Bus. $5.6 Billion 2,278 33,051 $51.9 Million Medium & Large Bus. $5.0 Billion 236 42,451 $166.4 Million $28.1 Million $23,344 *Notes: The "Grocers" category includes "Full Service Grocers"; “Grocers” are distinct from "Convenience Stores." Business size categories may not total the sum of all businesses; "All Businesses" includes business establishments reporting "0" (zero) or no employees. Public Transportation Resident Retail Spending per Acre For more information on the market overview indicators, data and sources please see Social Compact's Glossary & Sources or visit our website at: www.socialcompact.org. Music, Radio, Television Personal Care & Drug Pets, Toys, Hobbies Reading Restaurants All Retail Apparel Grocery Home Appliances Home Furnishings & Décor BUSINESS ENVIRONMENT Estimated Revenue Total # Total Employees Housekeeping Supplies RETAIL DEMAND Estimated Revenue Total Leakage Sq. Ft. Potential MARKET DEMAND Household Expenditures FINANCIAL SERVICES Total # Total # per 10K HH Avgerage Distance Trade Area (5 miles) Market Overview SocialCompact GROCERY Total # Total # per 10K HH Avgerage Distance Total Revenue Market Overview SocialCompact Glossary and Sources HOUSEHOLDS: The estimated number of single‐and multi‐person households. A household includes all the people who occupy a housing unit as their usual place of residence. A housing unit is a house, an apartment, a mobile home, a group of rooms, or a single room that is occupied (or if vacant, is intended for occupancy) as separate living quarters. An updated household size is applied to the calculated household population (described above) for a final household population estimate. Source(s): STI:PopStats—U.S. Census Bureau; U.S. Postal Service. POPULATION: The total population of a geography (the estimated household population added to the group quarter estimated population). Group quarters include colleges, military bases, and institutions (state homes, hospitals, and prisons). Each of the group quarter categories are estimated individually, then combined for a total estimate. Undocumented immigrants, such as migrant workers, are not counted by PopStats unless they receive U.S. mail. Source(s): 2000 U.S. Census, U.S. Postal Service ZIP +4® records; Integrated Postsecondary Education Data System (IPEDS); Department of Defense’s (DOD) Manpower Data Center; National Center for Education Statistics (NCES). POPULATION PER HOUSEHOLD: Estimated household size or breakout count of the number of persons per household (i.e. the number of one person households, the number of two person households, etc.). Source(s): U.S. Census Bureau. MALE/FEMALE (GENDER): Sex classification based on self‐identification by gender. Gender estimates are determined through a traditional cohort survival analysis that models birth and death rates. Source(s): 2000 U.S. Census. AVERAGE AGE: Age classification is based on the age of the person in complete years. Age estimates by sex are determined using a traditional cohort survival analysis that models birth and death rates for various groups. This sub‐model to the main PopStats model looks at each age distribution within a race category and applies the appropriate birth and survival rates as determined by the NCHS. These results are then balanced back to the base population using an iterative approach. Data from the NCES is also applied to validate the age distribution of school‐age children. U.S. Census estimates are used to validate all other age ranges. Source(s): 2000 U.S. Census; Centers for Disease Control’s (CDC) natality and mortality files; National Center for Health Statistics (NCHS); Social Security records; U.S. Census race estimates (most recent). DIVERSITY INDEX (DI): The DI measures the racial and ethnic homogeneity of a Census block group. The DI does not report which race is dominant in a block group. The DI includes the ethnic class Hispanic as a separate class in its determination. Each of the five race’s percent of the total estimate is squared, and all of the percentages are added together. The total of the sum of the square of each percentage forms the DI. The Indicator values range from .2 (the most diverse) to 1 (the least diverse). For example, a value of 1 indicates there is only one race represented in that block group. PopStats does not provide the DI at higher‐level geographies (tract, county, or state); Social Compact estimates the DI at higher‐level geographies by calculating the mean of block group DI values. Source(s): PopStats race and ethnicity estimates. RACE/ETHNICITY (WHITE, BLACK, ASIAN, OTHER, HISPANIC): The number of people who self‐identify themselves as White, Black, Asian, and other (all technically listed under “Race” in the U.S. Census); and the number of people who self‐identify as Hispanic or Latino (including options for Mexican, Puerto Rican, and Cuban) or Not Hispanic or Latino. Race and Hispanic origin are considered two separate concepts and, therefore, Hispanics may be of any race or races. The Census Bureau collects race data in accordance with guidelines provided by the U.S. Office of Management and Budget (OMB), and these data are based on selfidentification. The racial categories included in the American Community Survey (ACS) questionnaire generally reflect a social definition of race recognized in this country, and not an attempt to define race biologically, anthropologically, or genetically. In addition, it is recognized that the categories of the race item include racial and national origin or socio‐cultural groups. People may choose to report more than one race to indicate their racial mixture, such as “American Indian” and “White.” People who identify their origin as Hispanic, Latino, or Spanish may be of any race. PopStats uses a unique process to create race and ethnicity estimates. There are technically two techniques: one for existing population and one for new population. Existing refers to established neighborhoods where no new building is occurring. New The following indicators are based on Social Compact’s aggregations of data provided at the census block group level by Synergos Technologies Inc. (STI) PopStats data ‐the market research industry's first ‐and only ‐quarterly population estimates provider helping retailers and developers assess markets with greater accuracy and speed. PopStats data used in this market analysis is current as of July (3rd quarter) 2010. Descriptions and definitions provided in this document directly reflect or have been adapted from the PopStats data dictionary. Market Overview SocialCompact Glossary and Sources population refers to neighborhoods that are currently growing. Existing estimates are calculated using a ratio analysis of data from the 2000 Census, ACS, and NCES. Of these three, the NCES is the most important. It tells the ratio make up of every elementary school in the U.S. The model takes the racial make up of elementary schools (which tend to be a reflection of the neighborhoods that surround them), and models any shifts in the racial make up of existing neighborhoods. The race and ethnicity of new populations is calculated by assessing the data from the 2000 Census, ACS, and FFIEC. Of these three, the FFIEC data is the most important, because it records the race of people who are taking out new home mortgages. Source(s): April 2000 Census; U.S. Census Bureau’s American Community Survey (ACS); National Center for Education Statistics (NCES) (public and private records); Federal Financial Institutions Examination Council (FFIEC). INCOME (MEDIAN, AVERAGE, AGGREGATE): Household income estimates are based on a two‐step process. First, household incomes at the county level are estimated using a blend of information from the IRS’s Survey of Income, the Census Bureau’s March CPS’s income estimates, and the BEA’s personal income estimates. Once the county estimate is derived, the block group level is estimated. This is done in two parts. First, existing households are separated from new‐growth households, because research has found that in high growth areas existing households are not a good indicator for determining the income of new households entering the area. Therefore, a typical income‐growth approach that resembles the growth of county income is used. Then a separate income growth for new households is modeled using the FFIEC’s mortgage data transactions. Source(s): 2000 U.S. Census; U.S. Census’s Current Population Survey (CPS); IRS’s Survey of Income; Bureau of Economic Analysis (BEA); Federal Financial Institutions Examination Council (FFIEC). EDUCATIONAL ATTAINMENT (AGE 25+) (HIGH SCHOOL, HIGHER EDUCATION): Educational attainment totals and levels of all people over the age of 25, including high school and college education fields broken down into Associates, Bachelors, Masters, Professional, and Doctorate. Source(s): 2000 U.S. Census. LABOR FORCE EMPLOYMENT/UNEMPLOYMENT/UNEMPLOYMENT RATE: Workforce data on how many consumers in a given market are employed (both civilian and armed forces), and how many are unemployed relative to the potential labor force; a blend of ratio analysis and BLS data. A standard ratio analysis of populations over 16 is used to determine those in the labor force and those not in the labor force. A second ratio analysis of those in the labor force is used to determine the civilian versus the armed services labor force. For the civilian labor force, data from the BLS is used to determine those who are employed and those who are unemployed. Source(s): 2000 U.S. Census’s labor force data; Bureau of Labor Statistics’ (BLS) Local Area Unemployment Statistics (LAUS); Department of Defense (DOD). OWNER OCCUPIED: Estimates of the total number of housing units occupied by the property owner. MEDIAN HOME VALUE: The current estimated value of owner‐occupied housing (not renter‐occupied apartments or houses). Housing and its associated values (the actual amount of the mortgage, plus the estimated down payment, based on traditional down‐payment percentages) that existed as of 2000 are updated using data from the FHFA, which performs a detailed analysis of same‐home selling prices that occur over time. Resulting growth factors are applied to existing 2000 owner‐occupied homes. New home values (homes built after 2000) are determined by analysis of the FFIEC’s mortgage values and actual selling prices. Source(s): 2000 U.S. Census; Federal Housing Finance Agency (FHFA) (formerly the Office of Federal Housing Enterprise Oversight (OFHEO)); Federal Financial Institutions Examination Council (FFIEC). RESIDENT EXPENDITURES (GROCERY ONLY): This indicator is calculated as a component of Social Compact’s Grocery Gap analysis methodology. Based on Weekly Per Capita Consumer Expenditures in the “Market Basket” category in the study area. Five categories of expenditures are made available: Market Basket; Apparel and Related Services; Transportation; Health Care; and Entertainment, received as a per capita/per week figures representative of population in households. STI: PopStats models this raw data according to several key demographic factors until it is possible to determine the typical spending patterns of every U.S. household. The data is modeled down to the block level. Source(s): including income, age, and region, Bureau of Labor Statistics’ (BLS) Consumer Expenditure Surveys. Market Overview SocialCompact Glossary and Sources % CHANGE IN USPS DELIVERY ADDRESSES/OCCUPANCY: The change in the total number of residential and commercial addresses that the U.S. Postal Service (USPS) has recorded in their database excluding addresses identified as vacant (not collecting mail for 90 days or longer) or no‐stat (not occupied). The data is provided by the U.S. Department of Housing and Urban Development (HUD) on a quarterly basis at the census tract level. Social Compact utilizes the earliest (March 2006) and latest (June 2009) available count to calculate the percent change. Tract level data is adjusted to different geographies by weighting the number of postal counts to the Census 2000 households at the block group level. AVERAGE INCOME OF NEW HOME BUYERS: The average household income of individuals who received a home loan for purchase of a one to four unit structure intended as the primary residence (not rental or second home). The data is provided at the census tract level by the U.S. Department of Housing and Urban Development through the Home Mortgage Disclosure Act (HMDA). Social Compact utilizes data from 2006 through 2008 to calculate the average household income and the percent change from the Census 2000 average income of neighborhood residents. Tract level data is adjusted to different geographies by weighting the number of postal counts to the Census 2000 households at the block group level. The following indicators are generated by Social Compact’s aggregations of public and proprietary block group level data provided at the address, census block group or census tract level by various sources, local and national, public and proprietary. Social Compact indicators include the following: APPENDIX: COMMUNITY INVOLVEMENT COMMUNITY REDEVELOPMENT AGENCY East Gateway Vision Plan Community Workshops SURVEY RESULTS Ultimate Medical Academy (UMA) St. Cecelia’s Interparochial Catholic School FrankCrum BACKGROUND INFORMATION  September 12 -19  116 people – 75 from St. Cecelia’s – 41 from FrankCrum and UMA Q1: What is your connection to the EG?  67% work in the East Gateway  33% take their children to school  2 people lived in the East Gateway  1 operated a business in the EG Q2: Which of the following do you visit in the EG?  63% -Restaurants  41% -Grocery  33% -Retail  31% -Pharmacy  24% -Medical Services  15% -Professional Services Q3: How often do you shop or dine in the EG? 0 10 20 30 40 50 60 70 Never 1-2 times per week 3-4 times per week Almost every day Q4: What are the most important factors that discourage you from doing more activities in the East Gateway? MOST IMPORTANT SOMEWHAT IMPORTANT NOT AS IMPORTANT Neighborhood Appearance 71% 18% 7% Crime 81% 10% 8% Homeless Population 74% 15% 11% Availability of Parking 25% 33% 28% Availability of Restaurants 41% 36% 12% Availability of Retail Options 47% 33% 11% Variety of Service Providers 28% 37% 17% Q5: What type(s) of transportation do you use to reach the East Gateway District?  Personal Vehicle /Carpool  3 use bicycle Q6: How far do you commute to come to the EG District? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Less than a mile 1-4 miles 5-10 miles More than 10 miles Q7: What kind of businesses/services/events would attract you to visit the East Gateway District more frequently? Q8: Have you attended any events in the downtown and East Gateway areas?  No  Events held at company  Farmer’s Market  Blast Fridays  Jazz Festival  Coachman Park  Parades COMMUNITY REDEVELOPMENT AGENCY East Gateway Vision Plan Community Workshops SURVEY RESULTS APPENDIX: CONCEPT PLANNING City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Median Landscaping Street Festival District Gateway Postcard Mural Community Trails Cafe Dining Street Signage Street Parking Banner Program Food Festival Performance Area District Directory Dunedin FL City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Festival Settings Performance Areas Boardwalk Pavilion Parallel Street Parking Street Scene Boardwalk Settings Destination Dinning Banner Program Monumental Signage Landscape Feature Street Signage Destination Hospitality Safety Harbor FL City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Cafe Dining Sidewalk Retail Gateway Structure Cafe Dining Potted Planting Architectural Heritage Streetscaping Texture Variations Festival Settings Water Feature Floral Market Vegetable Market Winter Park FL City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Water Feature Park Settings Festival Setting Mixed Use Development Court Yards Plazas Theaters Street Tree Canopy Department Stores Art Shows Independent Retailers Transit Stop Hyde Park Village, Tampa FL City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. District Parking Street Water Features Art Features Performance Areas Cafe Dinning Urban Arbors Sidewalk Umbrellas Bollards Cafe Dining Shade Forms Median Landscaping Shade Forms Lincoln Road, Miami FL City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Maguey Plant Zempoala Aquaduct Dolores Flag Historic Ruins Tula Ruins Tivoli Lighting Native Art Architectural Form & Color Art Talaver Frog Clay Pottery Cuisine Hidalgo, Mexico City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Deck Pattern Wood Boardwalk Gravel Trail Glenn Oaks Trail Truss Bridge Wood Bridge Lighted Bridge Glenn Oaks Bridge Canal Bridge Wood Trail Metal Frame & Concrete Bridge Suspension Bridge Pedestrian, Bridges and Boardwalks City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Plot Layouts Raised Gardens Mature Garden Harvest Time Community Bonds Produce Sweat Equity Floral Gardens School Programs Floral Trellis Development Plans Vegetables Community Gardens City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Water Curtain Water Projection Art Water Sculpture Water Curtain Color Park Signage Banner Shades Viewing Deck Tent Structure Water Fountains Shade Structure Seating Area Urban Arbor Parks -Shade -Water City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Fraternal Order of the Eagles First There Were Springs of Clear Water 2010 Mexican Diana 2010 Where Gladiolus Bloom 2010 Color and the Streetscape Sea Life Painting Bright Colors Tropical Mural Lettering and Way fi nding Welcome to Dogedin, Dunedin, FL Vintage Town Vintage Car Building Murals City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Before -Tarrant County Courthouse, Ft Worth, TX Before -P.S.E. & G. Electric Substation, New Brunswick, NJ Before -15 Centre Theater, Milwaukee, WI Richard Haas -Building Murals After After Opportunities in the East Gateway After City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Electronics Unlimited Locations Beachwear Marketing Apparel High Fashion Mobile Interiors Recruiting Arts & Crafts Boutique Gifts Team Merchandise Sports Apparel Mobile Retail City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. II I IV III II OVERLAY DISTRICT OVERLAY DISTRICT Institutional Commercial Single Family Multi -Family Gateway District Development Diagram City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Development Zone I -West Gateway N Cleveland St S Missouri Ave N Jeff erson AVe N Lincoln Ave Pierce St Park St N Betty Ave S Lincoln Ave S Betty City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. 2005 Traffi c Volume 2010 Traffi c Volume Corridor Study Streetscape Detail City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Development Zone II -Overlay District -Gulf to Bay Streetscape Cleveland St. Gulf to Bay Blvd. Cleveland St Park St Franklin St De Leon St San Remo Ave S S Hillcrest Ave N Evergreen Ave S Highland Ave Gulf to Bay Blvd. N City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Development Zone III -Open Space NCourt St Santa Rosa St Franklin St Pierce St Waverly Way S Lady Mary Dr S Fredrica Ave S Betty Ln City of Clearwater | East Gateway District Clearwater, FL | September, 2011 | ©20011 Gensler. All rights reserved. Development Zone IV -Festival Core Festival Zone -East Gateway Development Zone II -East Gateway -Gulf to Bay Blvd Festival Zone -1.7 Acre N NN Gulf to Bay Blvd Cleveland St Park St N Hill Crest Ave N Evergreen Ave N Hill Crest Ave S Highland Ave Court St San Juan St De Leon St APPENDIX: BRAND STRATEGY East Gateway Brand Positioning September 23, 2011 September 23, 2011 | East Gateway East Gateway District Five-Year Action Program Overview April 14, 2008 (DRAFT) Page 4 Figure 1 East Gateway District It all starts with a community vision September 23, 2011 | East Gateway Lifestyle • Brand Design • Hospitality • Mixed-Use & Entertainment • Retail “It takes more skills than any one discipline can offer to create a place.” Project for Public Spaces A multi-disciplinary approach September 23, 2011 | East Gateway Placemaking What makes a great place? 1. Pride of Place 2. Stewardship of the Land 3. Catalyst for Change 4. Connectivity 5. Authentic Experience 6. Innovative & Memorable Design 7. Brand Identity September 23, 2011 | East Gateway “Brand is not inventing what you should be but rather uncovering the potential of what you are.” September 23, 2011 | East Gateway A great brand is... ...more than a building. ...more than a logo. ...more than an ad campaign. September 23, 2011 | East Gateway What does a brand do? Differentiate Deliver Value Create Preference September 23, 2011 | East Gateway The best brands use environments, words, images, products, and services holistically to create emotional connections with their audience. Brand connection September 23, 2011 | East Gateway How do you create these connections? September 23, 2011 | East Gateway Know your audience. September 23, 2011 | East Gateway Tell stories. September 23, 2011 | East Gateway Activate the community. September 23, 2011 | East Gateway Create a destination. September 23, 2011 | East Gateway To communicate the East Gateway brand, first we identify the story. September 23, 2011 | East Gateway What we know about the East Gateway Population from Hidalgo, MX Located near beaches Business presence (UMA, Achieva, Crum, Lou’s National Tattoos, Greek Town Grill, El Chicanito) Good bones (parks, St. Cecilia’s) Green spaces Events (Blast Friday, Dolphin Tale, jazz) Community engagement September 23, 2011 | East Gateway Begin to develop the story Population from Hidalgo, MX Authentic experience Located near beaches Healthy environment Business presence Opportunity and stability Good bones Community fabric Green spaces Connect with nature Events Presence of activity and energy Community engagement Signifies change September 23, 2011 | East Gateway The power of the East Gateway story 1. Energize the community 2. Create a greater sense of pride 3. Attract businesses 4. Attract people 5. Become a destination 6. Distinction and differentiation 7. Gives you an identity 8. Change negative perceptions 9. Delivers a consistent message about East Gateway 10. Sets the course for the future September 23, 2011 | East Gateway What others are doing Dunedin Healthy, walkable city, small, community feeling, relaxed lifetyle Safety Harbor Home, family, community, environmentally sensitive lands, business district, vision Hyde Park Village Pride (badge of honor), historic, retail (hip, trends, fashion), event driven for local families, exclucivity and prestige September 23, 2011 | East Gateway What is the East Gateway story? What is East Gateway known for? TODAY Crime, not safe City officials don’t care Lacks retail Lacks direction Drive around to avoid Desperate need of change Lacks opportunity for businesses and residents TOMORROW ? APPENDIX: MISCELLANEOUS East Gateway Vision Plan Community Workshop Wed. Sept 21, 2011 Community Goals Desires and Priorities Voting Results 1. Streetscape Phase III Cleveland thru Gulf to Bay Median Design (U-Turns possible) Cross Street Access Destination Development Safe, Secure Pedestrian Zones Lighting & Landscaping Service & Delivery Truck Accessible Parking Solutions 2. Social Services Soup Kitchen Relocation Rid Homelessness/Drugs & Prostitution Safe Harbor location option City Manager & Organization Discussion Meetings 3. Overlay District Land Use/Zoning Code Development Shared Resources Signage Regulation Building Placement 4. Transportation/Transit PSTA Routes & Shelters Trolley Extension to District Bicycles Other Mobility Vehicles Business Incentives Police Presence Brand Identity/Strategy Parks, Trails & Boardwalks Leverage District Partners Parking Solutions/Availability Sidewalk Construction Code Enforcement Community Gardens Events Mural Program Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail Pinellas Trail 182 183 184 590 19 651 651 Franklin St 1.Streetscape Phase III Cleveland thru Gulf to Bay Median Design (U-Turns possible) Cross Street Access Destination Development Safe, Secure Pedestrian Zones Lighting & Landscaping Service & Delivery Truck Accessible Parking Solutions 2.Social Services Soup Kitchen Relocation Rid Homelessness/Drugs & Prostitution Safe Harbor locationoption City Manager & Organization Discussion Meetings 3.Overlay District Land Use/Zoning Code Development Shared Resources Signage Regulation Building Placement 4.Transportation/Transit PSTA Routes & Shelters Trolley Extension to District Bicycles Other Mobility Vehicles Business Incentives Police Presence Brand Identity/Strategy Parks, Trails & Boardwalks Leverage District Partners