11-05RESOLUTION NO. 11-5
A RESOLUTION OF THE CITY OF CLEARWATER, FLORIDA
APPROVING CLEARWATER GREENPRINT, A FRAMEWORK
FOR A COMPETITIVE, VIBRANT, GREEN FUTURE, PROVIDING
A FOUNDATION FOR REDUCED ENERGY CONSUMPTION,
POLLUTION AND GREENHOUSE GAS EMISSIONS WHILE
STIMULATING THE LOCAL ECONOMY AND IMPROVING
QUALITY OF LIFE; ESTABLISHING GREENHOUSE GAS
EMISSION REDUCTION TARGETS FOR 2020 AND 2035;
IDENTIFYING STRATEGIES FOR LOCAL IMPLEMENTATION IN
THE FOLLOWING AREAS: EDUCATION AND AWARENESS,
GREEN ENERGY AND BUILDINGS, TRANSPORTATION, LAND
USE AND URBAN FORM, WATER RESOURCES, WASTE
MANAGEMENT, FOOD PRODUCTION, AND GREEN BUSINESS
AND JOBS; AND PROVIDING AN EFFECTIVE DATE.
WHEREAS, the City of Clearwater has a history of being environmentally friendly
and energy efficient both in its internal practices and in community-wide initiatives with
green programs, energy conservation policies, and upgrades in municipal buildings and
facilities; and
WHEREAS, the City earned statewide certification as a Green City in December
2009 by the Florida Green Building Coalition, recognizing the City's outstanding
environmental stewardship through practice and policy; and
WHEREAS, the City is dedicated to the mutually compatible goals of economic
prosperity, environmental quality, and community quality of life; and
WHEREAS, the City recognizes that the municipal government should assume a
leadership role in promoting sustainable environmental practices that are critical to the
economic development future and long-term financial stability of Clearwater and the
health of its citizens and that it has a responsibility to the Clearwater community and
future generations to be an environmental steward and leader in promoting green
practices to reduce energy use and costs to the City; and
WHEREAS, the City is one of over 1,000 cities that signed the U.S. Conference
of Mayors Climate Protection Agreement to express the city's commitment to
addressing environmental issues that impact our cities; and
WHEREAS, in 2007 the City partnered with University of South Florida graduate
students to identify ways the government and community can become more sustainable
completed in Enhancing Urban Sustainability in Clearwater, and in 2008 to complete a
greenhouse gas inventory of its government operations; and
Resolution No. 11-5
WHEREAS, the U.S. Department of Energy awarded an Energy Efficiency and
Conservation Block Grant to the City to develop energy efficiency, conservation and
mobility strategies and planning provisions to address greenhouse gas reductions,
energy conservation, and energy efficient housing; and
WHEREAS, Clearwater Greenprint constitutes a sustainable community vision
and framework for action including short and long-range strategies and actions to
enhance mobility, increase energy efficiency and conservation, and reduce greenhouse
gas emissions citywide; and
WHEREAS, local government actions to reduce greenhouse gas emissions and
increase energy efficiency provide multiple local benefits including reduced energy cost,
green space preservation and brownfield redevelopment, air and water quality
improvements, reduced traffic congestion, economic development, energy conservation
and job creation through new energy technologies; and
WHEREAS, the Clearwater community offers a unique combination of innovation
and technical expertise that can be utilized to develop long-term sustainable solutions
and facilitate all sectors and organizations in Clearwater in taking action to reduce
emissions; and
WHEREAS, the City Council believes that local governments can cause change
to the environment through their public service and should develop policies and promote
programs and practices to reduce the generation of greenhouse gasses;
WHEREAS, the City Council established the Clearwater Greenprint Stakeholder
Steering Committee comprised of 21 representatives to incorporate the diverse
perspectives, experiences and cultures of the Clearwater community in the creation of a
sustainable community vision and framework for action; and
WHEREAS, the Clearwater Greenprint Stakeholder Steering Committee held
eight publicly noticed meetings between August 2010 and March 2011 to assist in the
development and prioritization of the strategies included within Clearwater Greenprint;
and
WHEREAS, the Clearwater Greenprint Stakeholder Steering Committee supports
the strategies included within Clearwater Greenprint, as developed and reviewed with
the Stakeholder Steering Committee; and
WHEREAS, the City held finro community open house events for public input and
completed an extensive public outreach campaign including attendance at many
community events and a formalized Speaker's Bureau; and
WHEREAS, at its meeting of May 18, 2011, the City's Environmental Advisory
Board unanimously supported the Clearwater Greenprint recommendations as they
2 Resolution No. 11-5
would provide an effective framework for the City's future, provide better ways to use
land and resources, and is the only way the City will be competitive and thrive; and
WHEREAS, a Technical Advisory Committee consisting of city staff representing
all city departments reviewed and provided input on the strategies and support
documentation; and
WHEREAS, Clearwater Greenprint, A Framework for a Competitive, Vibrant,
Green Future will be a living document intended to guide future planning that allows for
change over time as the city evaluates the success of specific strategies;
NOW THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY
OF CLEARWATER, FLORIDA:
Section 1. The City Council approves Clearwater Greenprint, A Framework for a
Competitive, Vibrant, Green Future, attached hereto as Exhibit "A" and directs the City
Manager to implement the goals and strategies and provide updates to the City Council
regarding implementation and effectuation.
Section 2. The City Council hereby establishes the targets of reducing
Clearwater's citywide greenhouse gas emissions 10 percent below 2007 levels by the
year 2020 and 25 percent below 2007 levels by 2035.
Section 3. City government must lead by example in this area by minimizing
greenhouse gas emissions in its own operations through establishment of policies and
directions that will lead the community to a sustainable future, and, most importantly, by
inspiring community involvement in the effort to reduce greenhouse gas emissions.
Such policies and directions include the impact of regulation and cost (both direct and
indirect) and provide for City Council approval in the event of a significant adverse
impact.
Section 4. The City Council hereby recognizes that new data, scientific findings,
mitigation technologies, and quantification methodologies may emerge over time and
that future City Councils may choose to update the city-wide greenhouse gas goal to
take into account evolving science, technology or other opportunities.
Section 5. This resolution shall take effect immediately upon adoption.
PASSED AND ADOPTED this 1 4th day of �ecember , 2011.
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Frank V. Hibbard
Mayor
3 Resolution No. 11-5
Approved as to form:
Leslie K. Dougal -Si e
Assistant City Attorn
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Attest:
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Rosemarie Call
City Clerk
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Resolution No. 11-5
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CLEARWATER �����
A FRAMEWORK FOR A COMPETITIVE, VIBRANT, GREEN FUTURE
ACKNOWLEDGEMENTS
This plan was prepared by the colipboration with many members of the city government and the community who freely
shared their ideas and insights regarding the best ways Clearwater can become a sustainable community. We would like to
thank them all for their assistance in the development of this document.
CITY 0� CLEARWATER CITY COUNCIL
Frank V. Hibbard, Mayor
John Doran, Vice-Mayor
George N. Cretekos
Bill Jonson
Paul F. Gibson
CITY ADMINISTRATION
Wiiliam B. Horne II, City Manager
Jill Silverboard, Assistant City Manager
Rod Irwin, Assistant City Manager
Pamela K. Akin, City Attorney
PLANNING AND DEVELOPMENT DEPARTMENT
Michael Delk, AICP, Director
Ginp L. Clayton, Assistant Director
Tammy Vrana, AICP, Long Range Planning Manager
Lauren Matzke, AICP, Project Manager
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GREENPRINT STAKEHOLDER STEERING C4MMITTEE
Richprd Adelson Michael Henkel
Ronald Altic Dr. Marcus Milnes
Lidiya Angelovp Elvira Morgan
Cory Brennan Mary Morrow
George D. Davis III JoAnna Siskin
Chris Dulligan Dr. Joseph Smiley
Blain Enderle R. Peter Stasis
Michael Engelmann Alexander Todrow
Mike Flanery John Ungerer
Jason Green Thomas Wright
Marc Hayes
GREENPRINT TECHNICAL ADVISORY COMMITTEE
Nan Bennett Kevin Garriott
Paul Bertels Diane Hufford
Tracey Bruch Sarah Josuns
Rick Carnley Brian Langille
Kristi Cheatham Felicia Leonard
Glenn Daniel Heather Parsons
Allen Del Prete Himanshu Patni
Leslie Dougall-Sides John Pittman
Bennett Elbo Clement Vericker
CONSULTANTS
Renaissance Planning Group
ECO2ASSET SOLUTIONS
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TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................OS
INTRODUCTION
OVERVIEW...............................................OH
ISSUES, OPPORTUNITIES AND CHALLENGES........� O
THE NEED FOR CHANGE ...............................� 2
CREATING THE GREENPRINT
COMMUNITY PARTICIPATION .........................� G
SUSTAINABILITY INITIATIVES AND TRENOS........� 8
GREENHOUSE GAS INVENTORY AND TARGETS......ZO
STRATEGIES
STRATEGIES SUMMARY ................................24
EDUCATION AND AWARENESS ........................Z6
GREEN ENERGY AND BUILDINGS ......................30
TRANSPORTATI ON ......................................36
LAND USE AND URBAN FORM .........................42
WATER RESOURCES .....................................45
WASTE MANAGEMENT ..................................5?
FOOD PRODUCTION ....................................SG
GREEN BUSINESS AND JOBS ...........................GO
IMPLEMENTATION ......................................G4
APPENDICES
A STRATEGIES DOCUMENTATION
B REVIEW Of SUSTAINABILITY INITIATIVES AND TRENDS FOR THE CITY OF CI.EARWATER
C CITY OF C�EARWATER 2007 CITYWIDE GREENHOUSE GAS INVENTORY
D LIST OF PUBLIC OUTREACH ACTIUITIES
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EXECUTIVE SUMMARY
Clearwater Greenprint is a community sustainability plan that identifies
a series of tangible actions across eight topic areas that have the
potential to reduce energy consumption, pollution and greenhouse gas
(GHG) emissions while stimulating the local economy and improving
the quality of life. Through creating and implementing Clearwater
Greenprint, the City of Clearwater government is leading a community-
wide effort to understand the challenges of today with a view toward
creating a sustainable future. The strategies included in Clearwater
Greenprint provide a framework for government, resident and business
actions in the short, medium and long term.
In June 2007, Clearwater Mayor Frpnk Hibbard joined many other
mayors around the nation in signing onto the United States Conference
of Mayors Climate Protection Agreement. Under this agreement, the
city committed to measure its greenhouse gas emissions and develop an
action plan to reduce emissions. Creating a greenhouse gas inventory
and reduction strategy and expanding the commitment to addressing
greenhouse gas emissions into a broader community plan was an obvious
next step. The involvement of the entire community, including residents,
businesses, institutions, and municipal government, will be required. The
city's primpry roles in the implementation of Clearwater Greenprint are
that of educator, facilitator, mentor, and model.
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The city's emission reduction targets were established as part of the
Clearwater Greenprint planning process and based on actions that
could be controlled at the local level. Factors limiting large scale emission
reductions include minor potential for physical change in the building
stock over the 25-year planning period, current budgetary constraints
due to a poor economy, and conservative estimates for community
participation in greenhouse gas reduction efforts. Based on the results
of the citywide greenhouse gas inventory and the emission reduction
potential of the strategies, the city has selected a target of reducing its
greenhouse gas emissions 10 percent below 2007 levels by the year
2020 and 25 percent below 2007 levels by 2035. Full implementation
of the Clearwater Greenprint strategies will ensure the city achieves its
emission reduction targets.
The strategies in this document provide the foundation for addressing
sustainability issues over a 25-year planning period and beyond. The
strategies focus on actions that can be implemented at the local level
over three phases: short term (0-5 years), medium term (6-10 years)
and long term (1 1-25 years). Clearwater Greenprint is intended to be
a frpmework for specific action with built-in flexibility for timing and
emphasis. It is a living document that allows for change over time as the
city evaluates the success of specific strategies.
The Clearwater Greenprint recommended strategies are organized
into eight topic areas: education and awareness, green energy and
buildings, transportation, land use and urban form, water resources,
waste management, food production, and green business and jobs. These
topic areas encompass several policy initiatives that are importqnt to
the city including stimulating the local economy, increasing the energy
efficiency of existing buildings, setting performance standards for new
buildings, shifting energy supply to renewable sources, reducing vehicle
miles traveled, encouraging more use of trpnsit, walking pnd bicycling for
local and regional mobility, decreasing solid waste disposal, conserving
water resources and creating better access to fresh, locally produced
food.
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OVERVIEW � ISSUES, OPPORTUNITIES AND CHALLENGES � THE NEED FOR (HANGE
One day you finally knew what you had to do... and began.
- Mary Oliver
CLEARWATER GREENPRINT
Clearwater Greenprint is a community framework plan for sustainability.
It was sponsored by the City of Clearwater, with grant funding from the
United Stqtes Department of Energy. The plan development process
was guided by a city-appointed Stakeholder Steering Committee
representing local residents, businesses, and civic groups. The end result
of the project is a vision and strategic plan to help all members of the
Clearwater community work together to balance economic prosperity
with environmental stewardship. The overall goal is to ensure that
Clearwpter is a vibrant community for everyone who lives here now
and for the generations to come.
Clearwater Greenprint includes measurable, achievable strategies
that the city, businesses and local residents can incorporate into their
daily lives to help accomplish major goals such as making buildings
and transportation systems more energy-efficient, expanding mobility
choices, maintaining a healthy local economy, creating "green" jobs,
reducing the amount of waste that is generated by area residents and
businesses, and encouraging shoppers and restaurants to buy locally
grown foods.
The City of Clearwater has been taking steps to become more
sustainable and address energy efficiency over the last five years. In
2007, Mayor Hibbard signed the U.S. Conference of Mayors Climate
Protection Agreement, committing to protect the environment through
the reduction of greenhouse gas emissions. The city completed its
Greenhouse Gas Inventory for Government Operations in 2008. The
community-wide Clearwater Greenprint initiative has allowed the city
to take that inventory one step further by expanding the greenhouse
gas inventory and analysis to include the entire city, not just municipal
operations. The City of Clearwater also became a certified Green City
in 2009 through a program administered by the Florida Green Building
Coalition that recognizes cities for outstanding environmental leadership.
The Clearwater Greenprint process engaged Clearwater residents
and business stakeholders to explore new ideas and utilize greenhouse
gas emissions data to help the city prepare the recommendations for
a more livable and sustainable future and achieve the community's
reduction tprget goals for 2035.
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Many Clearwater Greenprint strategies will involve coordination with a variety of local and regional
agencies responsible for transportation investments, economic development initiatives, and environmental
conservation programs. Still others will increase energy efficiency and conservation, reduce greenhouse
gas emissions and develop more sustainable transportation systems.
Municipal programs and policies are just one element of the sustainability framework plan. A sustainable
city is a product of the entire community, working together internally and coordinating its efforts with
neighboring municipalities, regions, and the world at large. Therefore, the Clearwater Greenprint focuses
on strategies that everyone can help to carry out - local government departments and employees,
residents, business owners, and even visitors. It is a plan for everyone in the Clearwater community to
shape, adopt, and carry out together.
The City of Clearwater is committed to implementing the strategies contained in this plan over the next 25
years. The focus of the efforts in the short run will be on organizing city staff to undertake specific policy
and program development, developing tools to educate and inform the community about Clearwater
Greenprint, and undertaking outreach efforts to specific stakeholders and interested community members
in cultivating partnerships to undertake projects at the community level. Given the difficult economic
climate that currently exists, every effort has been made to advance strategies and actions that are low
cost, cost effective and�or carry a return on investment over time.
This document includes three main sections, starting with the case for why change is needed and the issues,
opportunities and challenges that face the Clearwater community. The second section summarizes the
public engagement qctivities conducted to develop Clearwpter Greenprint, outlines the technicpl process
used to complete the greenhouse gas inventory and analysis of the greenhouse gas reduction benefits of
the strategies and provides informption on the costs and phasing associated with the implementation plan.
The third part of the document includes a description of the issues and opportunities for each of the topic
areas and the strategies associated with each.
Clearwater Greenprint is accompanied by three appendices. Appendix A Strategies Documentation
provides further detail on the approach to measuring greenhouse gas reductions for each topic area and
the estimated costs in 201 1 dollars and staff time associated with implementing the plan. Appendix B
Review of Sustainability Initiatives and Trends for City of Clearwater provides a survey and assessment
of ongoing activities in city government that fall under the umbrella of sustpinability. Appendix C
Greenhouse Gas Inventory details the technical process used to generate the 2007 baseline community-
wide emissions. Appendix D List of Public Outreach Activities provides a summary of activities completed
as part of the comprehensive strategy for engagement.
ECONOMY
At the time of the completion of Clearwater Greenprint, the national
economy has not recovered from the Great Recession of 2009. The
State of Florida's economy has struggled because of the relatively
large portions of the economy that rely on real estate development
and tourism. The housing market remains soft and the tourism industry
has experienced several difficult years due to the combined effect of
the economy and the 2010 Gulf of Mexico oil spill. While the current
state of the economy is thought to be attributable to cyclical rather
than structural change by most, there is substantial evidence that
the city needs to consider and respond to several non-cyclical long-
term economic, physical and demographic factors in its approach to
economic development and community building. These include:
• Lack of vacant land resulting in reliance on the renovation
of existing building stock and redevelopment to house future
residents and economic activity;
• Increasing rate of building obsolescence due to rapid growth
over past decades using building systems and technology with
relatively short useful lives, high need for ongoing maintenance
and�or high operating costs;
• The potential for a long term decline in the retiree immigration
rate and a retiree population with less fixed and disposable
income than generations past;
• The need to attract young or otherwise new workers to the city
to live and work;
• Competing with other United States and international cities to
attract new jobs including "green" jobs;
• Overcoming the current trend toward lack of public support
for new government spending, including major transportation
infrastructure investments;
• Difficulty in the near-term accessing commercial and personal
credit at previous levels;
• Pending obligations to fund federal entitlement programs
for retirees and retire significant levels of federal and state
government debts resulting in leaner government budgets;
• The threat to the national economy given dependence on foreign
sources of oil; and
• The outiook for a permanently diminished supply of petroleum-
based liquid fuels.
The Clearwater Greenprint strategies provide some specific guidance
on how to address these topics. The city, as a leader in integrating
sustainability into its practices, will provide an example for the
community in how to create economic sustainability and resiliency at
the business and household level.
COMMUNITY
The city's approach to sustainability must be linked to quality of
life measures that are defined and addressed by the overall policy
framework. The ultimate success of the community to remain a vibrant,
desirable place to live will rely on the extent to which quality of life
factors cast a positive light on the community within the county, region
and state. In implementing Clearwater Greenprint, the city needs to
account for:
• A lack of community pwpreness regarding the need to become
more efficient, resilient and environmentally responsible;
• The need for community members to have a forum for learning,
engagement and self-organizing action on p number of topics;
• Increasing levels of socioeconomic diversification and the resulting
need for services and new approaches to community involvement
and decision-making;
• The need for buildings to have cost-effective energy efficiency
characteristics and retrofits that reduce the ongoing cost of
operations;
• The locational efficiency of existing pnd new housing to jobs ratio
and existing and planned transportqtion infrpstructure;
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• The combined cost of housing and transportation, as weil ps strptegies to create affordable options
for residents and workers; and
• The potential for significant increases in the cost of fuel and food in the short and long run.
Clearwater Greenprint, if successfully implemented, will be an observable and positive differentiating
characteristic for the city in relation to other areas. Establishing a reputption ps a forward-thinking, active
and engaging community will help Clearwater attrpct new generations of families and workers. The city,
through the City of Clearwater Comprehensive Plan, Community Development Code, communications
efforts and economic development strategies will need to fpcilitate an environment where these quality
of life factors can be addressed successfully through public and private actions.
ENVIRONMENT
Public consciousness of the need for environmental stewardship has grown significantly over the past
decade and is increasingly affecting how we make collective, corporate and private decisions. There
are environmental issues — global, national and local — that warrant specific consideration and response.
Scientists around the world are measuring the increasing levels of greenhouse gases in the Earth's
atmosphere that result from burning fossil fuels to heat homes, run factories, generate electricity, and
travel by gas-powered vehicles. Their research indicates strong links between these atmospheric changes
and a host of increasing conditions that interfere with the planet's ability to sustain life as we know it,
such as:
• Rising levels of pir pollution across urban, suburban and even rural areas;
• Breaks or "holes" in the atmospheric ozone layer that protects us from the sun's harmful ultraviolet
rays;
• Rapidly melting glaciers at both poles that are diminishing the habitats of several animal species,
and forcing some humpn communities to find higher ground;
• Worldwide ocean temperature changes that are affecting entire species of marine life; and
• Rising sea levels that are forcing coastal communities across the world to consider the effects of
potential higher tides, stronger storm surges, eroding beaches, and increasing amounts of salt in
freshwater marshes.
The city recognizes that it is vulnerable to the effects of climate change. The city can and should facilitate
a holistic strategy for the community to take specific steps to mitigate the effect of human behavior on
climate change in hopes of lessening the negative effects of this process.
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The natural world is a closed system that cannot "take, make or waste"
any form of matter. At the global, national and local scale, humankind
has to live with everything that is made, changed, or wasted. Humankind
must also live with the new substances and conditions that are created by
the way natural resources are used, such as pollutants that change the
chemical makeup of the air we breathe when fossil fuels are burned. If
the properties of natural resources, air and water are altered through
endless taking, making, and wasting, people from around the world will
be one step closer to altering the planet's resources to the point where
it can no longer provide the environment and conditions necessary to
sustain the diversity life and complexity of civilization that currently
ex i sts.
Resources that cannot be naturally regenerated, such as the oil that
is extracted to make fossil fuels for cars and furnaces, will be in much
shorter supply, more expensive and eventually will be depleted well
below the reliable supply that is available today. This will require
significant change in how efficient and consumptive society is. Change
will come not because people want to, but because they have to. The
economics of resource extraction and energy production will require
it. Ignoring or denying the realities of this situation have the potential
to undermine the systems that support the high quality of life and the
economic conditions that currently exist in the United States. Communities
that prepare for these circumstances will be more stable, resilient and
attractive to residents and businesses in the future.
SUSTAINABILITY
Sustainable communities operate within the rules of nature, using
resources that can be regenerated. These communities generate no
harmful waste, either re-using materials or discharging them safely
back into the naturpl environment. Sustainable communities create
environmental, economic, and social conditions that support the ability
of future generations to meet their needs and make plans and decisions
that balance the three elements of the "triple bottom line:" economic
prosperity, environmental quality, and community quality of life.
SUSTAINABILITY IS A BALANCE BETWEEN
THE ENVIRONMENT, ECONOMY AND COMMUNITY ...
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ENVIRONMENTAL
STEWARDSHIP
VIABILITY RESPONSIBILITY
ECONOMIC
PROSPERITY EQUITY
COMMUNITY
VIBRANCY
DESIRED RESPONSE
As Clearwater looks toward achieving a sustainable future, the solutions involve understanding the
relationship between the needs and limitations of the environment, the opportunities and challenges of
creating p healthy local economy and maintaining a high quality of life for the community in the face of
change. In formulating strategies and policies, it is important to consider how to strike a balance between
growth, livability and environmental management. While not necessarily at odds, there are vprying
types and degrees of trade-offs that need to be considered and responded to. Through informed and
responsible actions, the city can create an environment where livability and sustainability are mutually
reinforcing within the community at large and achievable over the long term.
Clearwater's economy and culture depend, in one way or another, upon the natural beauty and peaceful
urban environment that attracts tourists, shoppers, residents, and businesses. The City of Clearwater will
work with community stakeholders to implement strategies to protect and enhance the natural beauty of
Clearwater's beaches and improve the character of its urban neighborhoods and commercial districts. The
entire community can help create more sustainable ways for people to go about the business of everyday
life: traveling to work, school and stores; heating and cooling buildings; producing and using potable
water; and managing waste.
In order for communities such as Clearwater to survive within the constrained reality of the natural world,
everyone's help is needed to "close the loops" of unsustainable daily practices. Working together, this
community can create a healthy, vibrant way of living that takes no more than what is available, mpkes
no more than what is needed, and wastes none of what is used.
OUTCOME
The Clearwater Greenprint process gave Clearwater residents and businesses an opportunity to assess
the reality of the community's current situation, clarify the likely changes that future generations will
face, identify strategies to change the conditions that can be affected, and to adapt to the ones that
can't be changed. The City of Clearwater, working collectively with community members, has come up
with workable, effective strategies that will make Clearwater a livable, prosperous city now and for
generations to come. Addressing these issues will assist the Clearwater community in the transition from
its current position as a quality livable community to a sustainable community. This will provide community
members with new opportunities for economic prosperity, an understanding of environmental stewardship,
a framework for community organization, and guidance for making meaningful responses to the challenges
and opportunities of today and the future.
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COMMUNITY PARTI(IPATION � SUSTAINABILITY INITIATIVES AND TRENDS � GREENHOUSE GAS INVENTORY AND TARGEfS
' Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it is the only thing that ever has.
— Margaret Mead
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The city values community participation in the creation of new policy
and conducted a comprehensive strategy for engagement during the
development of Clearwater Greenprint. The City Council appointed
a 21 -member Stakeholder Steering Committee comprised of
residents, business owners and institutional representatives. The
Committee assisted in the development and prioritization of the
strategies included within Clearwater Greenprint. The Committee
met eight times between August 201 1 and March 201 1.
The city also held two community open house events for public input.
The first open house was held in September 2010, and a subset of
draft strategies was available for public review, which allowed
the project team to listen to the public and gauge opinion on the
preliminary ideas. The event included a survey that was available
at and after the meeting. The results indicated which draft strategies
the public perceived to be potentially useful to them and to the
community as a whole. The survey atso demonstrated awareness of
different topic areas related to Clearwater Greenprint.
The second open house, held in March 201 1, engaged the public in
a prioritization exercise where attendees were asked to prioritize
the refined strategies for each topic area. Participants were also
given the opportunity to identify recommended strategies to which
they were opposed. The results of the meeting are shown in the
table on the next page. The results were used along with community
capacity and cost information to categorize the strategies into
short, medium and long term for implementation.
City staff completed a public outreach campaign that included
attending neighborhood meetings in the fall pnd a formalized
Speaker's Bureau in the spring. Project information was presented
to 19 neighborhood, business, civic and service organizations and at
vprious community events, including the Downtown Farmer's Market,
the city's Blast Friday events, and Sand Key's Spring Fest. This
process allowed staff to speak directly with over 320 residents in
smaller settings, as well as to promote the community open houses.
See Appendix D for a complete list of outreach activities.
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WASTE MANAGEMENT
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Example board from the September 2010 inferactive open house.
ELECTRICITY (COMMERCIAL)
CLEARWATER
ANNUAL GREENHOUSE
GAS EMISSIONS
(COz EQUIVALENTS)
ELECTRICITY (GOVERNMENT)
�i ELECTRICITY (INDUSTRIAL)
ELECTRICITY (RESIDENTIAL)
f NATURAL GAS
SOLIDWASTE
TRANSPORTATION
Technical information and recommended strategies were presenfed in
pictures, graphics and words.
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SUMMARY OF RESULTS FROM PRIORITIZATION EXERCISE AT MARCH 201 1 OPEN HOUSE
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Energy Finance Program
Expand Natural Gas
Energy-Efficient Streetlights
Performance Standards
Incentives for Upgrades
Resource Conservation Programs
Renewable Energy Challenge
Municipal Energy Policy
Local Power Generation
Renewable Energy Finance
Municipal Performance Standard
Municipal Energy Plan
3 Improved Local Transit
4 Low Emission Vehicles
5 Congestion Management
2 Complete Streets
1 Vehicle Mile Reduction
2 Property Revitalization
4 Expand Greenspace
1 Development Incentives
3 Diverse Housing Options
3
2
1
Low Impact Development
Water Wise Landscapes
Water Conservation
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2
3
5
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7
8
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1
2
3
4
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3 Expand Recycling Program 1
2 Yard Waste Collection 2
1 Pay As You Throw 3
4 Commercial Recycling 4
7 Municipal Waste Reduction 5
5 Composting Program 6
6 Reusable Goods Swap 7
3 Urban Agriculture 1
2 Local Food Program 2
1 Task Force 3
2 Community Outreach 1
1 Community Education 2
4 Municipal Staff Education 3
5 Interactive Website 4
3 Green Initiative Reporting 5
1 Green Business Database 1
� 3 Green Job Development 2
2 2 Sharing Best Practices 3
3 5 Regional Partnerships 4
4 4 Green Guide 5
Participants at the March 201 1 interactive open
� house were asked to rank strategies within each
2 topic area. The tables on this page summarize the
3 results of that exercise. The rankings are based
on a weighted average of votes for first, second
and third preference within each topic area. The
numbers on the left side of the table correspond to
the strategy n�mbers in this document.
� �AINA�ILITY INITIATIVES ��. � �� �� ___r. . , _a�e�, _ ,_ =
The first step in the development of Clearwater Greenprint was to review existing programs, projects,
efforts, and trends across all eight topic areas in order to estimate and report the impacts of these initiativE�<
on greenhouse gas reduction, energy reduction and cost savings. Detailed findings are summarized �
Appendix B Review of Sustainability Initintives nnd Trencls for the City of Clearwater. Some key proqran,s
and trends across the topic areas include:
EDUCATION AND AWARENESS
• Th2Clty'S ��GI"2@1l ��@dfWqier�� we��site C�Ji�eS we�? viewei ; Ct i�SOUrce fnt CitywiC�e initiUtive;, F�ioC�rUni;,
and strategies.
• The city's Green Team, comprised of employees from various departments, meets quarterly to share
information on best practices and "green activities" between departments.
GREEN BUILDINGS AND ENERGY
• The residential, commercial and industrial sectors consume more than 90 percent of the energy in the
city. Municipal operations account for the remaining energy consumption.
• Between January 2008 and August 2010, Progress Energy completed 5,657 audits citywide, 93
percent of which were in the residential sector.
• In 2009, the city hired an energy service company to perform lighting, heating, ventilation and air
conditioning, and building management system upgrades in municipal buildings and facilities. The
improvements are projected to save the city more than $b million on energy costs and an additional
$3 million in avoided labor costs over 15 years.
• Clearwater Gas continues to support an increasing number of residential and commercipl customers
who as a result are taking advantage of lower energy costs and greenhouse gas emissions.
• The annual average number of permits issued for installation of solar thermal and solar photovoltaic
systems has increased threefold since 2007.
• As of 2010, there were three LEED Gold and one LEED Silver certified commercial buildings in
Clearwater.
TRANSPORTATION
• Within Pinellas County, there was a slight reduction in vehicle miles traveled and slight increase in the
length of the roadway system between 2004 and 2009.
• Ridership on the Pinellas Suncoast Transit Authority (PSTA) bus system grew two percent between
Fiscal Years 2007-08 and 2009-10.
• The city has been adding alternative fuel vehicles to its municipal fleet, which, as of 201 1, included
17 hybrid vehicles, three naturpl gas cars, and one natural gas garbage truck.
• In 2006, the city developed a comprehensive Bicycle and Pedestrian Master Plan to improve the
city's bicycling and walking environment.
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LAND USE AND URBAN FORM
• Clearwater is a built out city with p focus on infill development and redevelopment. As of 2010,
the Clearwater area had just over 800 acres of vacant developable land. Of the total developed
acres in the city, just under 60 percent is being used as residential.
• Demographic changes over the next twenty-five years will result in the need for different types of
housing and more choices for living and working in urban neighborhoods.
WASTE MANAGEMENT
• Between 2006 and 2009, the amount of solid waste generated in Clearwater dropped by 14
percent. During the same period, the city implemented the e-waste and yard waste programs.
• In 2008, the citywide recycling rate was six percent compared to the state and national averages
of 29 percent and 33 percent respectively.
WATER RESOURCES
• In 2009, the city's residents and businesses used an average of 1 1.49 million gallons of water per
day, a gross per capita rate of 96 gallons of water per day. 32 percent was produced by the
city, while the remaining 68 percent from Pinellas County and Tampa Bay Water.
• Water usage dropped 27 percent citywide between 1990 and 2009.
• The city continues to expand the availability of reclaimed water for use in irrigation.
FOOD PRODUCTION
• The Downtown Clearwater Farmer's Market offers residents the option to purchase local produce
and products weekly from October to May. Additionally, there are small-scale community gardens
located within the city.
• The city has initiated discussions with community stakeholders to identify opportunities for local
food production and access to fresh, locally-sourced food.
GREEN BUSINESS AND JOBS
• In 2008, the Economic Development and Housing Department organized a work plan for a Green
Jobs Initiative. The work plan resulted in the formation of a Green Collaborative Team consisting
of representatives from the city, Pinellas County Economic Development, University of Florida's
Institute of Food and Agriculturpl Sciences, Tampa Bay Regional Planning Council, the United States
Environmental Protection Agency, Worknet Pinellas, and the development community.
• Clearwater is a jobs-rich environment. In 2009, there were just under 60,000 jobs in the Clearwater
Planning Area. That same area was home to just under 50,000 residents who were employed at
the time.
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Greenhouse gases encourage the trapping of heat in the atmosphere
and contribute to the "greenhouse effect," a natural phenomenon
thpt is responsible for creating the favorable conditions that support
life on Earth. Common greenhouse gases include carbon dioxide
(CO2), methane (CHQ), and nitrous oxide (N20). Since the industrial
revolution, human activity has been attributed to an increase in
the concentration of greenhouse gases in the Earth's atmosphere.
The predominant human activity responsible for these emissions is
the combustion of fossil fuels (e.g., coal and petroleum derived
liquid fuels) to generate energy. Other sources include the use
of chemical substances such as refrigerants, the decomposition of
solid waste, and agricultural practices. The increase in greenhouse
gases has been linked to climate change, the observed increase in
the average temperature of the Earth.
Without actions to reduce emissions, flooding and erosion from
sea (evel rise threaten many of Florida's homes, businesses,
and ecosystems, including the state's prized beaches that draw
thousands of tourists every year. Locally, the St. Petersburg Coast
Guard Station measures the water level of Tampa Bay using a tide
guage. These measurements show the water level rose on average
an inch per decade since 1 947. Scientists estimate that sea level
will rise about 1 0 to 20 inches by 21 00. A changing climate may
also impact commercial fprming and forestry operations through
more extreme weather systems (i.e., concentrated rains and
droughts). With most of the state's population living near the coast
and an economy highly dependent on tourism and agriculture,
climate change poses a significant threat to Florida's economy and
population.
In late 2010, the city conducted a baseline greenhouse gas
inventory that measured greenhouse gas emissions from various
sources citywide. These sources included electricity, natural gas
and propane consumption, transportation, municipal solid waste,
and wastewater treatment. The study revealed that for calendar
year 2007, citywide greenhouse gas emissions totaled 1,257,037
metric tons of carbon dioxide equivplents (MTCO2e). Emissions from
electricity consumption and transportation fuels were the largest
contributors to the citywide greenhouse gas inventory (63 percent and
31 percent, respectively). Natural gas, municipal solid waste, propane,
and wastewater treatment contributed the remaining six percent of
citywide emissions. Based on the city's population of 1 10,469 in 2007,
average greenhouse gas emissions per capita were 1 1.38 MTCO2e.
Greenhouse gas emissions were forecasted for 2035 relative to the
2007 baseline. Assuming that the city continues its current course,
citywide emissions are projected to grow by 4 percent to 1,307,540
MTCO2e by 2035.
2007 BASELINE GREENHOUSE GAS EMISSIONS BY SOURCE
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Total Electricity Consumption
Residential Electricity
Commercial Electricity
Industrial Electricity
Government Electricity
Transportation Fuels
Natural Gas
Municipal Solid Waste
Propane
Wastewater Treatment
Total*
` 7otals and percentages rnay not olways add up due to r-ounding.
796,121
350,999
350,823
19, 477
74,822
388,481
37,340
30,839
2,299
1,957
1,257,037
63%
28%
28%
2%
6%
31%
3%
2%
0.2%
0.2%
100.0%
Greenhouse gas emission reduction targets represent achievable
goals to reduce citywide emissions. The table on the following page
summarizes the percentage of greenhouse gas emission reductions for
each phase and for the entire 25 year planning period.
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The city's emission reduction targets GREENHOUSE GAS REDUCTION TARGETS
were established based on actions that
could be controlled at the local level.
Factors limiting large scale emission
reductions include minor potential for
physical change in the building stock
over the 25-year planning period,
current budgetary constraints due to
a poor economy, and conservative
estimates for community participation
in greenhouse gas reduction efforts.
Based on the results of the citywide
greenhouse gas inventory and the
emission reduction potential of the
strategies, the city has selected a
target of reducing its greenhouse gas
emissions 10 percent below 2007
levels by the year 2020 and 25
percent below 2007 levels by 2035.
Full implementation of the Clearwater
Greenprint strategies will ensure thpt
the emission reduction tqrgets are
acheived.
Beyond the effects of local actions,
there is significant potential for further
reductions through fundamental
changes in the way buildings and
vehicles are powered. While these
effects were not included in the local
reduction strategy, technological
innovation and transportation fuel
mix change could cut greenhouse gas
emissions by at least half over the
next 25 years. Structural changes in
the energy sector have the potential
to double the projected emission
reduction achievable through only
local action.
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2007
Greenprint Target Reductions
— — Business as usual emissions
Clearwater emissions to date
_ 1,307,540
957.830
2015 2020 2035
Clearwater Greenprint Reduction Target Dates
GREENHOUSE GAS EMISSIONS AND REDUCTIONS BY TOPIC AREA
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Green Energy and Buildings'
Transportation2
Water Resources
Waste Management
Total
835,760
388,481
1,957
30,839
t ,257,037
4.40%
3.60%
2.00%
2.20%
4.10%
4.20%
6.00%
3.00%
8.10%
4.80%
15.40%
14.30%
2.00%
8.70%
14.90%
24.00%
23.90%
6.90%
19.10%
23.80%
Notes:
1. Green Energy and Buildings includes the energy-related reductions from wastewater treatment.
2. Reduction benefits for Land Use are related to reduction in vehicle miles of travel pnd are included in Transportption.
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STRATEGIES SUMMARY � EDUCATION AND AWARENESS � GREEN ENERGY AND BUILDINGS � TRANSPORTATION � LAND USE AND URBAN FORM ( WATER RESOURCES � WASTE MANAGEMENT � FOOD PRODUQION � GREEN BUSINESS AND JOBS � IMPLEMENTATIQN
An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.
—�ack Welch
CLEARWATER GREENPRINT STRATEGIES
Clearwater Greenprint is intended to be a framework for specific action
with built-in flexibility for timing pnd emphasis. It is a living document
that allows for change over time as the city evaluates the success of
specific strategies. In implementing the plan, the city will monitor and
report the success of specific strategies relative to the overall goals
of Clearwater Greenprint and how they directly relate to becoming
more energy efficient and reducing greenhouse gas emissions. The
flexibility in the plan and the monitoring will ensure the city will adapt
and respond to changes in available resources, technology, economic
conditions and different community needs.
The Clearwater Greenprint strategies are organized into eight
topic areas: education and awareness, green energy and buildings,
transportation, land use and urban form, water resources, waste
management, food production, and green business and jobs. These
topic areas encompass several policy initiatives that are important to
the city including stimulating the local economy, increasing the energy
efficiency of existing buildings, setting performance standards for new
buildings, shifting energy supply to renewable sources, reducing vehicle
miles traveled (VMT), relying more on transit, walking and bicycling for
local and regional mobility, decreasing solid waste disposal, conserving
water resources and creating better access to fresh, locally produced
food.
In the sections that follow, each topic area contains a brief overview
and corresponding goals and strategies to guide the community
in implementing Clearwater Greenprint and achieving long-term
sustainability. The plan correlates to reducing greenhouse gas
emissions. The sections that follow indicate a general measure of
effectiveness for each strategy in relation to this goal. The methods
and assumptions behind the reductions are included in Appendix A
Strategies Documentption.
PHASING AND COSTS
The strategies in this document provide the foundation for addressing
sustainability issues over a 25-year planning period and beyond. The
strategies focus on actions that can be implemented at the local (evel
over three phases: short term (0-5 years), medium term (6-10
years) and long term (1 1-25 years). Following the description of
the strategies, there is summary information on the anticipated
phasing of individual strategies relative to the three phases. The
strategies were phased in considering issues of cost, effort to
mobilize, effectiveness of reducing greenhouse gases and public
preferences garnered through direct outreach and meetings.
The implementation summary also includes information on the
estimated City of Clearwater staff hours to implement the
strategies and manage the Clearwater Greenprint program. The
non-personnel costs to implement the strategies are summarized
as well. More detailed information about the staff hours and
costs can be found in Appendix A Strategies Documentation.
GREENHOUSE GAS REDUCTION EFFECTIVENESS
Individual strategies in some of the following sections have been
assessed for their relative impact on the overall greenhouse
gas (GHG) reduction strategy. Education and awareness, food
production and green business and jobs were not analyzed for
their effect on GHG reduction. The following graphics indicate
varying levels of effectiveness for each strategy to reduce
emissions of CO2e:
• HIGH
O MODERATE
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SECTOR INVOLVED
Individual strategies in the following sections relate to different
sectors of the community. The following graphics indicate the
sectors that will need to be involved to effectively implement the
strategies:
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RESIDENTIAL COMMERCIAL INDUSTRIAL MUNICIPAL
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ISSUES
One of the most significant barriers to the community embracing and implementing Clearwater Greenprint
is not money, time or energy. It is a lack of knowledge and understanding of how our choices today affect
the natural environment, economy and overall quality of life now and in the future. While the averpge
person has an ever increasing amount of information availabie to them on the topic of sustainability,
the exposure has not resulted in enormous structural changes in our economy and everyday behaviors.
One issue is that structural change takes time to occur. With education and understanding of what is at
stake, most people wil) embrace conservation, efficiency, and environmental stewardship and make those
a conscious component of their day-to-day living. However, in order to affect the amount of change
necessary to reduce greenhouse gases significantly in the short run, there is a need to catalyze that process
with compelling and useful information about Clearwater Greenprint that is tailored to the Clearwater
community. A(arge percentage of the population will have to be aware of the choices available to live
more efficiently and sustainably and then be able to act upon those choices. Many choices will require
investment of time and money so the information presented must demonstrate to residents and business
owners the expected returns on investment from making those choices.
OPPORTUNITIES
By focusing on education and raising awareness, community members of all ages can be provided with
the information needed to affect change. Through education and working in partnerships with residents
and business interests, the city can help the community replicate the city's success in making buildings
and operations more efficient. Clearwater Greenprint itself is a vehicle to illuminate the most pressing
sustainability issues facing the community as well as the most effective responses available. The city can
incorporate Clearwater Greenprint strategies and initiatives into its ongoing communications activities,
creating opportunities to encourage responsibility and foster participation in making Clearwater a
sustainable community. The city already offers programs to educate residents and business owners to
encourpge environmentally responsible behavior such as recycling and water conservation. Opportunities
for education and awareness can be realized by different groups working together. These include
neighborhood associations, organizations, schools, businesses, utilities, and government agencies.
GOAIS
• Educate the Clearwater community on the "triple bottom line" value of sustainability.
• Educate children about sustainability.
• Provide opportunities for hands-on experience with practical actions that respond to the need to be
more efficient pnd conservption-minded.
• Provide clear, concise, credible, and compelling information on sustainability in a wide variety of
venues and formats.
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STRATEGIES
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The city will identify and meet training and ed�cational needs within each Clearwater Greenprint
topic area, recognizing synergistic partnership opportunities.
Each topic area includes some aspect of education, awareness, outreach or partnership development.
Some areas such as waste management and water resource conservation have been communicated
consistently to the community over many years. Other topic areas have not yet received much attention
and will need to be communicated effectively to citizens. There will be significant need for ongoing
education and awareness on all Clearwater Greenprint topics, with a link to how each relates to the overall
greenhouse gas reduction strptegy. Existing forums can be used to convey sustainability information,
including community events, neighborhood meetings, and Clearwater's Citizen's Academy.
The city, along with individuals or community groups, can participate in public education and inspiration
through print media, community-based websites, e-mpil listservs, and social networking websites. Short
articles in newspapers and newsletters with frequent accessible information on sustainability will help
build greater understanding of local issues and outside forces that affect the community.
The city will create and provide information to educate and involve Clearwater households in green
initiatives and sustainable best practices, and inform them of available programs. An effective way
to promote action through education is to identify and make guidance available on simple steps that
individuals can take and explain how they translate to environmentpl, economic, and social benefits
individually and citywide. The city will create a"savings challenge" checklist that will provide a menu of
options with measurable outcomes to empower individual households to conserve energy. This checklist
also has the potential to be turned into a pledge, which will enable residents and businesses to identify
strategies that work for them and to understand the benefits of specific responses.
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Continue to conduct community outreach and education campaigns that promote sustainability
initiatives and best practices.
A successful education initiative must engage Clearwater youth. The city will consider facilitating a
committee coordinated with the Pinellas County School Board and made up of local K-1 2 school teachers,
parents, and educational institutions to recommend effective ways to integrate sustainability into current
school programs, projects, and curricula. A potential initiative of this group could be to organize an
annual sustainability education conference for teachers, parents, and youth that focuses on integrating
sustainability and related topics into the classroom. The conference will raise awareness of sustainability
among local educators and allow the community to share its successes.
The city along with local businesses will consider organizing and promoting internship opportunities for
students interested in sustainability. This will allow students to bring new and innovative ideas to local
organizations while gaining vpluable job experience. Where possible, the city will provide opportunities
for community members to participate in these programs.
The city will consider developing new events that engage the community in sustainability in fun and
innovative ways. Examples include art contests, speaker and film series, and neighborhood challenges.
Local businesses already have success stories with engaging children around sustainability topics (e.g.,
decorating bags on Earth Day).
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Continue to highlight the city's green initiatives and report the associated benefits.
Tracking the success of existing and new green initiatives is a vitally important component of Clearwater
Greenprint implementation. In addition to greenhouse gas emissions, many environmental, economic, and
social metrics can be easily collected and reported if integrated into plan implementation from the
beginning. The city will design a framework with standard metrics to facilitpte data collection, analysis,
and reporting of performance for the different initiatives. For example, a waste management initiative
pimed at reducing municipal solid waste could measure reduction in tons of solid waste, greenhouse gas
emission reductions, etc. The benefits, costs, and lessons learned of the various efforts would be shared
with the Clearwater community as well as other local governments.
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Educate City of Clearwater elected officials and staff on sustainability issues and best practices.
While City Council and staff have been involved in the development of Clearwater Greenprint, the
people who serve the city will change over time. To keep staff and Council members connected to
Clearwater Greenprint goals, strategies, and initiatives, as well as rapidly evolving fields of sustainability,
the city will organize ongoing educational workshops and presentations to keep decision-makers up-to-
date on sustainability initiatives and opportunities. City staff will integrate sustainable practices into daily
operations and serve as ambassadors and educators about city sustainability programs and projects as
they interact with the public.
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Create and enhance web-based materials for community education and interaction on sustainability
issues.
The city currently maintains two websites for sustainability education and outreach. The Green Clearwater
website highlights the city's green initiatives and programs, and the Clearwater Greenprint website
educates users on greenhouse gas emissions and ways to reduce these gases citywide. The city should
combine these webpages into a single Clearwater Greenprint website to serve as a clearinghouse for the
city's online sustainability outreach. While each site provides valuable information about green efforts
in the city, they do not allow for community interaction. Within the single website, the city will consider
developing p new online forum that will allow community members to exchange information about their
own sustainable actions, including green efforts at home, best prpctices in business, upcoming events, and
case studies. The city may consider launching a wiki, like the Sarasota County Wiki, that allows users to
easily collaborate with the city and others about sustainability issues and solutions.
ISSUES
The averpge building in Clearwater is over 30 years old and was built prior to the adoption of the
Florida residential energy code in 1 979. The majority of buildings in Clearwater were built during a time
when electricity was cheap and abundant and less was known about the potential environmental impacts.
Developers paid little regard to constructing buildings that used resources and energy efficiently.
In 2007, electricity use was the biggest contributor to the citywide carbon footprint. On average, the
majority of electricity consumed is for (ighting, heating and cooling buildings. Basic municipal services,
such as treatment and transport of wpter and wastewater and operation of trpffic signals also account
for q portion of the energy used. Clearwater purchases all electricity from Progress Energy, a privqte
utility company. As of 2009, Progress Energy relied on fossil fuels (i.e., coal, gas and oil) to generate 65
percent of the electricity it produced.
Aside from a minimal amount of solar photovoltaic (PV) systems installed on residential rooftops, there is
currently little infrastructure in place to generate renewable energy in Clearwater. With the city nearing
build out, the potential for renewable energy expansion will rely on the installation of smaller systems
distributed across the city as opposed to large scale centralized plants. Without action, the community
will continue to rely on fossil fuels, leading to significpnt increases in energy costs and greenhouse gas
emissions over the next 25 years.
OPPORTUNITIES
The Clearwater community is in a position to reduce energy consumption and build energy generation
capacity by implementing such measures as attic insulation, duct leak repair, replacing incandescent bulbs
with appropriate flourescents, and upgrading air conditioning units, windows, and appliances to more
efficient ones. However, these measures will require significant participation by residents, businesses, and
institutions. The most promising opportunities involve energy efficiency improvements to existing buildings,
development of new buildings to high performance standards, and shifting the community's dependence
on fossil fuel energy sources to renewable sources of energy.
Retrofitting existing buildings and constructing new buildings to be more energy efficient is vitally important.
With a small package of energy efficiency retrofits, building owners can decrease their energy use and
operating costs by 20 to 30 percent. The Clearwater community can use local, state and federal rebates
and the programs of local vendors and energy utilities to make these retrofits more affordable.
Building science has undergone considerable advancement in the last decade. Sustainable or "green"
buildings are designed to be highly resource and energy efficient to significantly reduce environmental
and economic impacts over the (ifetime of the structure. Depending on the type of building, the benefits
of a green building can last up to 80 years. Through the development of national standards, green
buildings have become more commonplace and economical. As Clearwpter continues to redevelop and
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add new building stock, advancements in building science will need to be incorporated into building
design, construction and operation to ensure a new generation of efficient buildings.
While energy efficiency improvements have the potential to cut energy demand by 30 percent, renewable
and alternative energy technologies stand to play a central role in reducing the Clearwater community's
reliance on fossil fuel energy. With innovative finpncing and technological advancements, the Clearwater
community has a valuable opportunity to generate a greater share of the local energy supply. Renewable
energy sources such as solar, wind and biomass produce far fewer greenhouse gases than coal and oil.
While Clearwater will continue to rely on large-scale centralized energy production in the near future,
other ways to produce energy to feed the grid or directly supply power to homes and businesses should
be explored.
GOALS
• Reduce the energy demand of existing private buildings through energy efficiency upgrades.
• Decrease energy demand of existing city buildings and operations.
• Replace conventional sources of energy with renewable sources.
• Increase the resource and energy efficiency of new public and private buildings.
STRATEGIES
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Assist property owners to obtain capital for energy efficiency and renewable energy improvements
through implementation of an energy financing program.
Many properties in Clearwater can reduce energy consumption significantly through basic retrofits, such
as insulation, high efficiency appliqnces (e.g., water heater), and high efficiency lighting. Properties can
also generate a percentage of their electricity use through installation of renewable energy systems
(e.g., solar photovoltaics and geothermal). While basic energy efficiency improvements are the most
economical way to reduce energy use, property owners may be discouraged by up-front investment costs.
The city will consider partnering with public and private organizations to establish an energy finance
program that provides property owners with long-term, low interest loans for energy improvements. The
program would target older, inefficient residential, commercial pnd industrial buildings and prioritize
retrofits that result in cost savings that exceed, or at least offset, the original investment. Loan payments
could be assessed to the property tax bill (e.g., Property Assessed Clean Energy) so that the loan is
assigned to the property instead of the property owner.
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Partner with local organizations and vendors to create a Resource Conservation Management Program
to recommend energy-saving solutions and products to commercial and industrial businesses.
Commercial and industrial properties are responsible for nearly half of the electricity use in the city.
While Progress Energy provides energy audits free of charge, the assessments are limited in scope ancl
recommendations are primarily focused on physical upgrades. Mpny businesses can achieve energy
and cost savings by implementing simple conservqtion practices and energy efficiency upgrades. The
city, in concert with private companies and local educational institutions, will develop and implement
a program that performs comprehensive energy evqluations, recommends conservation practices and
upgrades, provides basic information on financing options, and measures the environmental and economic
benefits after implementation. Program partners, such as local vendors and utilities, could offer discounted
products.
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Provide incentives for energy efficiency upgrades on commercial properties.
Major renovation in Clearwpter provides a prime opportunity to update existing buildings with energy
efficiency improvements. To encourage both retrofits on existing buildings and building preservation, the
city will consider implementing a"feebate" program, a self-financing system of fees and rebates that
would reward developers that renovate buildings to a nationally recognized high performance standard
using fees charged to developers that do not.
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Encourage all new residential and commercial developments to meet a nationally recognized, high-
level performance standard.
As Clearwater approaches build out, the city has shifted to renewing and restoring areas that have
already been developed (i.e., redevelopment). During redevelopment projects, the city will work with
and encourage developers to incorporate green building practices and standards into their design,
construction, and maintenance and operation plans. For example, a builder could construct solar-ready
homes to facilitate installation of solar panets by the property owner. The city will encourage the use of
nationa) building performance stpndards, such as Leadership in Energy and Environmental Design (LEED),
Florida Green Building Coalition and Energy Star.
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Continue to expand natural gas service and offer incentives to residents and businesses to convert
from electricity to natural gas.
Clearwater Gas System launched several programs in 2010 to increase the amount of residents and
businesses that use natural gas to power appliances (e.g., water heater and range). Natural gas is
more efficient and has lower greenhouse gas emissions than electricity generated from standard sources.
Clearwater Gas System will continue to offer these programs to increase the use of natural gas as an
alternative to electricity and will continue to educate and encourage the community to adopt natural gas
powered appliances as service becomes available.
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Explore options for electrical generation of low-carbon and renewable energy from existing citywide
resources.
The city has the potential to generate energy from a variety of local sources, including natural gas, biogas
from wastewater treatment facilities, and biomass (i.e., yard and food waste). Additionally, Clearwater's
land, sun and wind are also resources that can be utilized to generate energy through installation of
renewable energy systems. The city will request proposals from private companies to design, build, install
and operate small-scale energy technologies that can utilize available resources to generate electricity
and/or heat energy. The most viable technologies will generate energy at a competitive rate for the city
while also reducing other sources of greenhouse gases such as solid waste and biogas.
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Set a community challenge to install renewable energy systems on 10 percent of residential properties
and 15 percent of commercial, industrial and city properties.
While there is limited vacant land in Clearwater to accommodate renewable energy projects, there is ample
space for installing renewable energy systems (e.g., solar photovoltaic and geothermal) on residential,
commercial, industrial and city properties. The city will prepare a marketing qnd outreach campaign to
challenge residential qnd nonresidential property owners to install renewable energy technologies. As
part of the challenge, the city will strive to meet the goal by purchasing and installing renewable energy
systems that are economically viable and that have the quickest return on investment.
To assist residential, commercial and industrial property owners in meeting the challenge, the city will support
code changes that remove obstacles to installing renewable energy systems and provide information to
assist the consumer in purchasing renewable energy equipment. Information may include local, state and
federal incentives, local contrpctors, economic and environmental benefits of the technology, potential
ways to finance the systems and a website that allows the Clearwater community to view and post where
installations have been made.
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Investigate options for public/private partnerships to finance renewable energy systems.
Aside from energy finance programs (Green Energy 8� Buildings Strategy #1 ), there are other public and
private financing mechanisms that can be used to lower up-front costs of renewable energy systems for
property owners. Some financing mechanisms include clean renewable energy bonds, power purchase
agreements, net metering, and bulk purchasing of renewable energy systems. The city will investigate
various financing mechanisms for expanding renewable energy generation and share its findings with the
community at large.
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Collaborate with local governments and the local electric utility to convert streetlights to solid state
lighting.
The city experienced significant energy and cost savings by replacing traffic and pedestrian signals with
light emitting diode (LED) lamps, a type of solid state lighting. With support from local governments such
as Pinellas County and St. Petersburg, Clearwater will approach Progress Energy to request conversion
of the electric utility's streetlights to solid state lighting. Compared to conventional lighting, solid state
lighting can reduce energy use by 50 percent and requires less maintenance.
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Develop energy management policy for all city buildings and operations.
The city will develop a formal energy management policy for city buildings and operations with the intent
to reduce electricity intensity (kilowatt-hours per square foot) an additional 10 percent by 2015. The
policy will set reduction targets and dates, standardize operation practices (e.g., thermostat set points),
establish energy benchmarking protocol and specify acceptable and prohibited equipment use and
purchases, building upon the city's existing policy requiring that natural or propane gas furnished by the
Clearwater Gas System be used in all city facility applications wherever such use is economically justified.
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Best practices and results will be shared with the business community in an effort to expand the energy
efficiency practices citywide.
As part of the policy, the city will establish a baseline of each city building's electricity pnd natural gas use
and continue to monitor energy usage on an annual basis. This process of benchmarking allows the city to
prioritize building energy retrofits and maintenance and measure its progress towards energy reduction
goals established in the energy management policy. The city will consider instailing a web-based energy
tracking system to acquire real time energy consumption data of individual buildings, which will allow for
more detailed analysis on the performance of its buildings.
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Implement a re-commissioning plan for al) city buildings.
The city has made investments in energy efficiency upgrades of its buildings and is expected to save
millions of dollars in energy and operational costs over the next 15 years. However, the full energy
savings will not be achieved without ongoing maintenance of the equipment. The city will establish a
re-commissioning plan to inspect, test and make proper adjustments at regularly scheduled intervals to
optimize the performance of its buildings and equipment. Where necessary, the city will provide training
to key staff that do not currently have the appropriate skills to test the equipment.
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Construct all new municipal facilities to conform to a nationally recognized, high-level performance
standard.
The city will lead by example by building all new municipal facilities to a nationally recognized, high-
level performance standard such as LEED, Florida Green Building Coalition or Energy Star. Within a
chosen standard, the city will prioritize energy and water efficiency features.
ISSUES
Transportation is a key sustainability issue. The ability to easily and affordably travel using multiple
forms of transportation is essential to a healthy local and regional economy. Providing safe, convenient,
and affordable transportation options for residents, workers, and visitors is an important component of
Clearwpter Greenprint. Having true trqnsportation choice requires cantinued investment in `complete
streets' that accommodate pedestrians, bicyclists, transit, and cars and creating built environments that
makes these transportation options viable.
Clearwater's roadway network provides a significant amount of capacity for vehicles through a grid
network of major arterials, local collectors, and neighborhood streets. The size and configuration of the
network has been able to support the growth of Clearwater and Pi�ellas County to date, despite some
areas of congestion. The key issue with the roadway network is the inability to add capacity through
street widening. Most of the major streets in Clearwater have been widened to the maximum extent
feasible. New widening projects are not possible in most areas due to prohibitive right-of-way acquisition
costs and potential undesirable impacts to adjacent neighborhoods. �he constraints and limitations on the
vehicle capacity of the street network will require greater reliance on alternatives to automobile travel to
meet the future travel demand. The pattern and design of the urba�n environment should better support
walking, transit and bicycling. At the same time, the design and fu�nction of the street network need to be
reconceived to achieve a balance between the needs of all users of the transportation system.
Emissions from motor vehicles are responsible for approximately one-third of all local greenhouse gases.
While there is a shift toward diversity in motor vehicle types, almost all of the existing vehicle fleet
is powered by fuels derived from petroleum. Oil is getting more and' more expensive to locate and
extract from the Earth and worldwide production of conventional crude oil has peaked due to extrpction
outpacing new discoveries of recoverable reserves. Because of the supply of oil and its greenhouse gas
emissions characteristics, it is vitally important that the city prepare for alternative sources of fuels and
promote travel options to create a more sustainable economy and environment.
OPPORTUNITIES
The city has the opportunity to continue playing a leadership role in countywide and regional discussions
related to future transportation investment. City elected officials, staff and citizens actively participate
in the Pinellas County Metropolitan Planning Organizption (MPO) and the Tampa Bay Area Regional
Transportation Authority (TBARTA). Along with the Pinellas Sunccrast Transit Authority (PSTA) and other
local governments within Pinellas County, these agencies have compiled a long-range vision of the future
needs of the local pnd regional transportation network. For the Clearwpter prea, this vision includes
significpnt investment in bus and rail transit, pedestrian and bicycle facilities and roadway operations and
capacity improvements. Expansion of the transit system in particular will require new sources of funds that
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are not currently available. As the Pinellas community prepares for a referendum to establish a sales tax
to fund transit and other transportation improvements, the city has an opportunity to assess the costs and
benefits of the planned investments.
The city has committed to creating a local transportation system that supports different modes of travel
and increases the efficiency of the street network. The city works internally and in coordination with its
transportation partners to implement an intelligent network of coordinated traffic signals, roundabouts,
intersection improvements, and facilities for pedestrians and bicyclists. Despite these efforts, there is still
much to do to create complete streets throughout the community that safely and effectively serve different
users of the transportation system. Clearwpter Greenprint is an opportunity to not just demonstrate the
need for doing this, but to quantify the relative benefits of different approaches to providing transportation
facilities.
The city has a unique opportunity to lead by example in supporting the use of alternative fuel vehicles.
Clearwater Gas System recently constructed a compressed natural gas filling station, which is one of
only a few in the state. Many new city fleet vehicles will run on natural gas, which emits less than half
the greenhouse gases of gasoline engines. During the development of Clearwater Greenprint, the city
approved its first purchase of a natural gas garbage truck and committed to retrofitting trucks already
in use. The city also has an opportunity to prepare for an increase in the number of plug-in electric and
hybrid vehicles and encourage alternative fuels when they are shown to produce fewer greenhouse gases
than gasoline or diesel.
GOALS
Encourage the use of transit, walking, and cycling for a greater percentage of overall travel.
Reduce the greenhouse gas emissions of the vehicle fleet by shifting to cleaner fuels and more fuel
efficient vehicles.
Reduce the number and length of vehicle trips and reduce congestion.
STRATEGIES
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Set a 10 percent challenge for businesses and individuals to reduce motor vehicle miles of travel
(VMT) with web-based tracking and recognition of success.
If the Clearwater community is going to succeed in meeting short-term greenhouse gas reduction goals, it
will require a large number of people committed to conservation through reducing the amount of driving
they do. The city will initiate a VMT reduction campaign that will engage potential participants through
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education. By setting a challenge to reduce VMT by 1 0 percent, businesses and residents who participu
will consciously consider the amount of driving they do and take specific steps to reduce it. The city w
promote a web-based VMT reduction challenge tool that will track goals and results and encourac.
individuals and businesses to develop their own VMT reduction plans. The city will lead by examp!�
through an internal VMT reduction program for their employees to precipitate behavioral change in ho��
they get to work and conduct city business.
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Enact a Complete Streets policy, establishing transit, walking and biking as priority policies.
The city has a long-standing commitment to pedestrian and bicycle-friendly infrastructure, which reduces
transportation-related greenhouse gas emissions, reduces traffic congestion and promotes a healthier
lifestyle for Clearwater residents. Providing sidewalks, multi-use paths and bike lanes along city streets is a
matter of policy for the city. These facilities are controlled through design standards that are implemented
by the city or through working with the Florida Department of Transportation and Pinellas County to
make sure each street modification project built in the city includes facilities and amenities for all users.
Improvements can be small scale or part of larger transportation projects. A Complete Streets policy
will be crafted and adopted by the city to serve as an impetus and framework for pction. As part of
implementing a Complete Streets policy, the city will classify the street network according to function and
create multimodal design guidelines for each street type. The guidelines will include guidance on how
to size and locate the component parts of the street, establishing a comprehensive resource for how to
design sidewalks, bicycle lanes, trails and transit infrastructure in harmony with motor vehicle travel lanes,
speed, operations, and capacity.
The city will continue to promote walkability throughout Clearwqter. Pedestrian activity will increase by
making walking safer and more comfortable with sidewalks, accessibility ramps, benches, bulb-outs at
intersections, landscaping, conveniently located transit stops, and pedestripn-oriented redevelopment.
The city will promote bicycling by adding improvements that make bicycling safer, more convenient, and
more enjoyable. The city will monitor opportunities for incorporating sidewalks and bicycle lanes during
resurfacing and other roadway projects. The city will ensure the proper amenities for bicyclists to further
promote bicycling for transportation.
The city will advocate for increased funding for transit, bicycling and pedestrian facilities. The city will
continue to implement, monitor, review, and update the City of Clearwater 2006 Shifting Gears Bicycle
and Pedestrian Master Plan, placing an emphasis on investments in multi-modal facilities and creating
partnerships with other agencies that plan, design and implement transportation projects. In addition to
implementing larger projects, it will be important to continue to infill sidewalk gaps citywide.
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Continue to support the improvement and expansion of the Pinellas Suncoast Transit Authority
(PSTA) system.
The city will particippte in the ongoing efforts to plan for and implement the 2035 vision for the regional
transit system. Improving the transit system will give residents, employees and visitors more options,
providing access to jobs, services and tourist destinations. The city will continue advocating for more
funding to increase transit frequencies on existing routes, which will improve ridership by increasing
convenience. As PSTA expands the existing system, the city will assist them in identifying underserved
qreas where new service will expand economic opportunity for local residents and employees. The city
will continue to emphasize the need for new transit service to connect downtown with Clearwater Beach,
using the Beach Trolley, and creating a bus rapid transit network that spans the city's arterials and
connects to major traffic trip origins and destinations.
The city will continue to play a central role in the implementation of passenger rail in the Tampa Bay
region. The city will coordinate with TBARTA, PSTA and the MPO to plan for and implement specific transit
investments that are being considered, including rail connecting Clearwater to Pinellas County's Gateway
area, St. Petersburg and Tampa. The city should proactively educate citizens on the components, costs,
and benefits of the transit solutions being proposed.
The city will assist PSTA in making the rider experience as enjoyable and easy as possible. The city will
work with PSTA to improve attractiveness of bus stops to ensure a comfortable and safe atmosphere that
will attract more riders by enhancing bus stops citywide with benches, shelters, trash cans, easy to read
wayfinding signs and other amenities.
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Prioritize (ow-to-zero emission transportation modes such as electric and natural gas vehicles in
policy plans and ordinance development.
The city will create an environment where low-to-zero emission vehicles have public and private
infrastructure that supports them. This includes opportunities for different fueling, parking and operational
needs. High fuel efficiency combustion engine vehicles of all kinds have a place in the future community
vehicle fleet mix. This includes high fuel efficiency cars, smart cars, hybrid vehicles, motorcycles, mopeds,
scooters, and golf carts.
Public efforts and public-private partnerships to prepare for vehicles that do not run on conventional
fuels should commence immediately. With the coming wave of plug-in vehicles, there will be the need
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for charging stations to be availpble throughout the city. This effort can be coordinated with initiatives
of pll kinds to produce more energy (ocally on a small scale. For example, a solar panel installation
at an existing parking deck or lot could be used to generate electricity for daytime vehicle charging
stations. The city will consider changes to the Community Development Code relative to parking and
other accommodations for alternative fuel vehicles. An example requirement would be the provision
of charging stations for electric vehicles in new developments. Through readiness, the city will provide
residents and local businesses encouragement to shift to electric vehicles and lower their transportation-
related greenhouse gas emissions.
The city will continue to improve the municippl fleet by replacing vehicles with models that have higher
fuel efficiency, hybrid gas-electric, natural gps, electric, or other alternative vehicles. The city will lead
by example through the upgrade of vehicle fleet that will result in fewer emissions and ensure that 50
percent of the city fleet is fueled by alternative fuels/technology by 2020.
The city and Clearwater Gas System will identify other vehicle fleets thpt can utilize the compressed
natural gas fueling station for their operations. The city will contiune its program allowing individual
residents and businesses to use the filling station for their vehicles. In the short run, there is an opportunity
to capture a market for vehicles that are used almost exclusively for local travel that will be able to
function with limited local access to filling stations.
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Continue to plan for and implement congestion management activities and other improvements to
increase the operational efficiency of the transportation system.
The city will continue to participate in the countywide effort to implement cor�gestion r�ianngement projects
and the planned Intelligent Transportation System (ITS) in Pinellas County. Congestion management projects
include turn lanes, dynamic messaging signs and the use of adaptive signal timing software as well as the
standard coordinated traffic signals. Projects that reduce congestion and idling have a significant effect
on greenhouse gas emissions from vehicles. Transit system ITS improvements such as signal coordination
with bus routes and up-to-the-minute messaging about bus schedules and wait times will enhance the user
experience and increase ridership.
The city will also work to implement roundabouts for new road construction projects that will result in
reduced frequency and severity of crashes, reduced traffic delays, increased traffic capacity, reduced
long-term operational costs, and reduced emissions and noise.
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ISSUES
The City of Clearwater's urban form was shaped during a period when energy was cheap and abundant
and driving was the primary mode of transportation. These conditions resulted in low-density, automobile-
oriented development throughout much of the city. Clearwater is largely built out and reliant on infill
development, redevelopment, and building rehabilitation and reuse to accommodate growth. Creatinq
conditions that optimize this type of growth requires thoughtful consideration of the relationships between
land use and transportation options.
There are many parts of the city where significant physical change is not anticipated in the near future.
Many commercial areas and neighborhoods are either stable or are attracting new building activity at a
very slow rate. Where redevelopment is not occurring, buildings will need to be maintained, repurposed
or retrofitted to ensure quality housing, jobs, goods and services are available throughout the community.
This is one of the biggest long-term challenges facing the city. There will be an increasing rate of building
obsolescence due to rapid residential and commercial growth over past decades using building systems
and technology with relatively short useful lives, a high need for ongoing maintenance, and systems
that require a significant amount of energy to operate. The present and future stewards of the current
building stock will be challenged to invest enough money to successfully maintain the building shell while
upgrading and renewing building systems and fixtures to be more energy efficient and operationally
cost effective.
In pddition to challenges that exist in the existing building stock, there are demogrpphic trends that need
to be considered in crafting a sustainable approach to land use. According to United States Census
Bureau estimates, the permanent Pinellas County population has not grown substantially since 2000 and
has been in decline since 2004. In addition to this short-term population trend, there is the potential for
a long-term decline in the retiree immigration rqte. Clearwater will continue to attract new retirees over
time, but it will most likely be a retiree population with less disposable income than generations past. If
the retiree immigration rate declines over time, that population will need to be replaced by a different
demogrpphic to keep the local economy growing and strong. Over the long term, there will be a need to
attract young or working pge people to live and work in the city.
The built environment and demographic issues raised in this section have implications for (and use and
urban form. City policies and regulations will need to strike a balance between engendering high
quality, energy-efficient development and maintaining an economic environment where it is attractive to
develop new residential units and create jobs. At the same time, the city will need to incentivize reuse and
revitalization of the existing structures so they can remain viable over the long term.
OPPORTUNITIES
There are many important sustainability components of land use including housing choices and availability,
a jobs-to-housing balance, connected neighborhoods where residents can work, shop, and play, and
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affordable and efficient patterns of living. Focusing on these objectives is an opportunity to improve the
overall quality of life in Clearwater and move from heavy dependence on automobiles to more walking,
bicycling, and transit use. The greater Clearwater area (i.e., the Clearwater Planning Area, and the
immediately adjacent unincorporated areas of Pinellas County) had a permanent resident population of
more than 1 34,000 and workforce of more than 91,000 in 2006. Forecasts show growth in the population
and workforce to more than 150,000 and 100,000 respectively by 2035. There will be demand for new,
rehabilitated, and repurposed residential pnd commercial buildings to accommodate this growth over the
next 25 years. There are plans to make major rail and bus transit investments in the region within this time
frame. The city will benefit from the enhanced transportation system in pprt through the ability to attract
location-efficient, transit-oriented development to accommodate new jobs, residents, and businesses.
Commercial corridors, existing activity centers and downtown provide the best opportunities to
accommodate new growth. There are over 600 acres of land in the Clearwpter area that are prime for
redevelopment (i.e., parcels where land value is more than twice the value of the buildings on it). There
are also over 800 acres of vacant land in the Clearwater area.
There are numerous places to accommodate new medium and high density development in the city.
Clearwater Greenprint has created the opportunity to link existing policies for redevelopment areas and
corridors with the identification of Energy Conservation Areas and Corridors that will require less energy
to operate than the typical existing mixed-use areas. The city will create new incentives and policies in the
Community Development Code and through specipl area plans that will link these initiatives and provide
a framework for new growth.
Finally, the city has the opportunity to improve quality of life and mitigate greenhouse gas emissions
through improving or transforming land area that is currently underutilized. The city will continue to
increase the tree canopy through its own plantings and encouraging plantings on private property. It will
also continue to seek opportunities to create and maintain areas for recreational purposes and protect
environmental resources.
GOALS
• Create vibrant, mixed-use, walkable, transit-supportive neighborhood activity centers to link people
with jobs and services and reduce the need for automobile travel.
• Reuse and recycle land through infill development and redevelopment.
• Protect and add to the amount of natural areas, public pprks and urban greenspace.
• Fully utilize public pnd other property to sequester carbon and reduce the heat island effect.
STRATEGIES
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Develop incentives for energy-efficient infill development and redevelopment in activity centers and
commercial corridors.
One of the primary land use outcomes of Clearwater Greenprint will be establishing Energy Conservatio��
Areas and Corridors and associated policies. These areas will be defined in the Comprehensive Plan
and will complement policies and investments in existing redevelopment areas, activity centers and
redevelopment corridors. The city will complete special area plans to define specific boundaries and
create strategies that address land use and urban form and are integrated with transportation initiatives
and resource conservation measures. Potential Energy Conservation Areas include several districts within
the city: Clearwater Beach, the downtown area, North Greenwood area, Hercules Industrial prea, Morton
Plpnt Hospital Area and the areas around Countryside Mall pnd Clearwater Mall. Corridor strategies
for energy conservation will also be developed for Drew Street from N. Highland Avenue to S. Bayshore
Boulevard, Gulf to Bay Boulevard from N. Highland Avenue to S. Bayshore Boulevard, U.S. 19 from
Countryside Boulevard to Belleair Road and S. Missouri Avenue from Court Street to Belleair Road.
The city will update the Community Development Code to include provisions for Energy Conservation Areas
and corridors relating to permitted uses for localized energy production, including solar instpllations on
buildings, and food production, landscape requirements, transportation facilities, site lighting and parkinG
requirements. The city will consider supplementing the Community Development Code provisions specific ��
Energy Conservation Areas by creating a Zoning Overlay District that includes site development standarc ;
density and intensity requirements, energy efficiency and conservation measures for new construction ar:
substantial renovation, parking requirements to incl��cle E�arl<inc� for elect� ic vehici�;, crnd le�ei of �;er ��c��
standards for sidewalks, bicycle facilities and trans�f.
In addition to policies specifically designed for Enerc�y Conservution Areas, tl�e city will continue to
provide for mixed-use development in livable, transit-oriented neighborhoods in the Comprehensive Plan
and Community Development Code. The city will work to improve regulation, investment and incentives
that will fulfill residents' dwelling and transportation needs.
The city adopted trpnsit-oriented development (TOD) policies for the Comprehensive Plan. As the city
coordinates major trpnsit investments in rail and bus rapid transit, it will provide clear design standards
for TOD in station areas and transit service corridors. TOD will not just promote transit use. It will lead
to more efficient development patterns and increased rates of walking and bicycling. Promoting infill
development will improve the local economy pnd provide more housing, employment, shopping and
entertainment choices in the city.
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Transform vacant and other underutilized properties from liabilities to assets that provide long-term
economic, social and environmental benefits.
A sustainable built environment provides a mix of building types, sizes and ages to increase flexibility
in initial use and reuse. New buildings should be designed with flexible space to maximize the potential
for reuse in the future. This reduces vacancy and reduces the need for costly demolition and wholesale
repurposing of land with obsolete buildings. In addition to economic benefits, construction and demolition
waste makes up a large percentage of the waste stream. Restoration and reuse prevents this waste. The
city will encourage restoration and reuse of buildings rather than demolition. The city will also maintain
the historic designation process, which helps ensure certain properties and neighborhoods are stable,
maintained and available for long term use. The city will continue to implement its brownfield program and
identify tax credits and other incentives for brownfield and greyfield development. Financial incentives
will offset some of the cost of remediation and promote reuse of these usable but sometimes abandoned
lands.
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Create policies and strategies to improve the citywide balance of housing to jobs and encourage the
development of housing to enable residents to remain in the city as their housing needs change.
The city will work to create a more self-sustpining community and local economy that will reduce the
need for driving while increasing convenience and accessibility to employment. In order for this to work,
the residential market will need to provide a variety of housing choices in a range of prices to attrqct
residents in pll life stages and income levels. Affordable, energy-efficient and location-efficient housing
will increase the chances that Clearwpter will continue to maintain and attract a diverse population.
Monitoring and working toward creating the right mix of housing type and cost will create a balance
of housing supply to jobs and reduce the need for Clearwpter residents to commute outside the city to
work. This balance carries with it an attractive quality of life element and supports affordable choices for
moderate and low income populations. Creating an environment where people can live closer to where
they work also greatly reduces greenhouse gas emissions from driving.
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Increase the amount of urban greenspace, natural areas and tree canopy through planting,
preservation, community education and outreach programs.
The city will support and expand the community's capacity to manage, develop, and enhance green spaces
for naturpl habitat, recreation, gardening and outdoor education opportunities. This includes improving
and maintaining public property, creating public-private partnerships to transition underutilized land
to these uses and enabling and encouraging these uses on private property through public policies and
programs. Enhancing and expanding green space will result in better stormwpter management, higher
carbon sequestration, pnd a better quality of life for residents.
The city will develop a program to educate community members on the benefits of planting trees and
recognize residents and businesses that participate. The city will consider piloting a forest carbon
sequestration project on municipal land, which along with other existing landscape installations will
sequester carbon to offset a portion of the community's annual greenhouse gas emissions. Carbon
sequestration is the process by which atmospheric carbon dioxide is taken up by trees, grasses, and other
plants through photosynthesis and stored as carbon in biomass (trunks, branches, foliage, and roots) and
soils. The sequestration of carbon in forests and wood products helps to offset sources of carbon dioxide
to the atmosphere, such as fossil fuel emissions. The plpnting program should be developed under an
existing urban forestry project protocol to allow for recording and reporting the results of the program.
The city will continue to mqintain active membership in the Tree City USA program administered by the
Arbor Day Foundation and meet the standards established by the program.
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ISSUES
Water has economic, socipl, and political implications that make it a unique and chpllenging naturai
resource to manage. Our habits, practices and expectations about the availability of fresh water threaten
long term enjoyment of this vital resource. As the city cannot pump enough groundwater to meet the potable
water demand, it must purchase approximately two-thirds of what is used from other suppliers, such as
Pinellas County and Tampa Bay Water. In response, the city is adding more reverse osmosis plants to treat
brackish water to supplement its potable water supply. While this technology will produce potable water
at a less expensive rate than buying from other suppliers, the treatment process is energy intensive and
will require significant pmounts of electricity to operate the facilities. Transporting and treating water is
already the highest energy user and greenhouse gas emissions source of all the municipal operations. As
a coastal community, it is also important to consider the future possibility of sea level rise in Clearwater,
which could cause seawater to infiltrate freshwater aquifers currently used for potable water.
OPPORTUNITIES
The treatment pnd transport of potable water and wastewater requires a significant amount of energy.
Water use and the energy demand associated with it can be reduced through behavioral change.
There are many behavior-related conservation strategies that can be implemented as first steps toward
achieving p more sustainable water resource management system. These types of strategies simply
require awareness of the issue and the corrective action, along with personal or organizational desire to
be part of the solution.
Although Clearwater residents use significantly less water per capita per day (81 gallons) than the national
average (98 gallons), water conservation measures can still result in savings. Beyond behavioral changes,
there is the installation of water saving devices in homes and businesses. These low cost investments pay
dividends through savings, especially when coupled with reducing the need for hot water, which requires
a significant amount of energy to produce.
Limiting water used for irrigation is essential to reducing water use. While requiring a certain level of
knowledge, planning and investment, landscapes can be created to use small amounts of water and
irrigation systems operpte only where and when needed. One example is to install rain shutoffs on
irrigation systems.
Clearwater's potpble water distribution system was initially set up to provide water for buildings and
landscape areas. Up to 50 percent of a typical community's drinking water is used for irrigation. As
an alternative, residents and businesses can use treated wastewater, or reclaimed water, for irrigation
and other non-potable uses. The city continues to expand its reclaimed water system to provide a more
sustainable water source for irrigation.
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• Develop and support wpter conservation policies and programs, including incentive programs.
• Reduce water consumption and stormwater runoff through conservption and low impact development
measures.
• Educate residents and businesses about the costs, both personal and public, of wasting water.
• Promote landscape installations and irrigation systems that conserve water.
STRATEGIES
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Assist high volume water consumers across residential, commercial and industrial sectors to employ
water conservation measures.
The city will continue to develop and implement programs that assist high volume water consumers across
residential, commercial and industrial sectors in developing water conservation plans. Additional assistance
will come through providing and educating community members about the availability of water saving
devices and rebates for higher cost devices such as low flow toilets and high efficiency irrigation systems.
These incentives have been popular in the city and Pinellas County and result in significant water savings.
The city will continue to expand reclaimed water service to more neighborhoods. Current reclaimed
water projects include an expansion of the Skycrest area as well as those in the Glen Oaks/Palmetto and
Clearwater Harbor neighborhoods.
On an annual basis, the city will continue to consider changes to water use regulation and fees. The
assessment will include continuing to evaluate rate restructuring options to promote water conservation.
While potentially contentious and complicated, charging the true cost of water through a more nuanced
rate structure will encourage heavy water consumers to invest in water conservation. The city will encourage
residents and businesses to adopt water conservation standards such as Florida Water Star for existing
and new construction pnd consider developing year-round water restrictions that are more stringent than
Southwest Florida Water Management District restrictions.
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2. WATERWISE LANDSCAPES o �( � �
Provide education and incentives to create landscapes that integrate water saving principles.
The city will use code-based incentives (e.g., accelerated site plan review time) to encourage community
members to create landscapes concurrent with new development or redevelopment that integrate water
saving measures such as Florida-Friendly Landscaping'"' principles. Along with incentives, the city will
promote and facilitate neighborhood-based projects that train residents on XeriscapeT"" practices. The
city will partner with neighborhoods and local orgpnizations to recognize existing xeriscaped yards and
highlight effective and affordable xeriscaping techniques. Community members also have access to rain
harvesting and water conservation workshops through Pinellas County.
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Develop a low impact development plan with the ultimate goal of capturing rainfall from 10 percent
of impervious surfaces.
Rainwater harvesting is a great untapped strategy for reducing the use of treated water for landscape
irrigation. Distribution systems, especially from roof areas, are easy to install and there are a variety
of sizes and styles (i.e., underground and above ground) of rain barrels and cisterns for rainwater
storage. The city will identify and prioritize potential retrofits to municipal facilities for rainwater capture.
Additionally, the city will create guidance for private property owners to develop and implement rainwater
harvesting plans with a goal of capturing runoff from at least 10 percent of impervious surfaces. The
focus of the efforts should be on roof area, but might include installations that capture, retain and treat
stormwater runoff from parking lots, driveways and roads. Rainwater catchment systems in combination
with greywater reuse will reduce demand for and expense of piped water for landscape irrigation.
As part of the overpll sustainable water resources program, integrating low impact development principles
into building and site designs, such as swales, rain gardens and vegetptive areas, and vegetated swales,
will go a long way toward raising awareness of water resource issues. Example guidance and practices
exist, such as the Light Imprint New Urbanism principals. Low impact development has many non-water
saving benefits, including conserving green space and stormwater retention.
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ISSUES
Traditional waste management involves the collection and transport of solid waste from homes and
businesses to fpcilities such as landfilis and waste-to-energy plants. The facilities are costly to build,
notoriously difficult to site, tedious and costly to manage, even pfter closure, a consistent source of pollution,
and linked to human health problems such as increased rates of cancer. Once a landfill has reached
capacity, the community usually fpces greater costs by having to transport wpstes farther distances.
Over 75 percent of the solid waste generated in Clearwater is transported to and processed at the Pinellas
County Waste-to-Energy Facility in St. Petersburg, Florida. While the waste-to-energy process reduces
the amount of solid waste deposited in landfills and generates electricity, it also produces greenhouse gas
emissions from the burning of plastics, tires, and other carbon-based waste materials.
Given this set of conditions and challenges, the community's best course of pction is to reduce solid waste
by addressing both the producer and consumer ends. Producers can make products using less toxins and
packaging while increasing use of packaging that is recyclable or compostable. Consumers can better
manage household and business waste by recycling, composting, and properly disposing of electronics
and other hazardous waste.
In 2009 alone, Clearwater residents and businesses generated 1 09,71 1 tons of solid waste and recycled
5,777 tons of plastic bottles, aluminum cans, steel cpns, mixed paper, and newspaper. This tonnage of
solid waste generated by the city represented 1 1 percent of the overall waste produced in Pinellas
County. While the city offers recycling and education programs, the local recycling rpte was lower
than averages for Pinellas County, the State of Florida and the United States. A central issue affecting
recycling rates is lack of awareness by residents and businesses on the journey of trash beyond the curb
and the associated social, economic and environmental impacts. Education is essential to raising public
awareness and, when aligned with the right incentives and policies, will boost participation in the solutions
while saving the city money.
In 2008 the Florida Department of Environmental Protection set a statewide recycling goal of 75 percent
of all solid waste by 2020. The goal, which applies to state and local governmental entities, private
companies and organizations, and the general public, is a clear indicator thqt everyone must be involved
to increase recycling rates and reduce the solid waste stream.
OPPORTUNITIES
Clearwater has an opportunity to reduce tons of solid waste generated by residents and businesses. The
city continues to expand solid waste services to divert more waste from the Pinellas County landfill. In
2010, the city significantly increased the amount of yard waste collected from residents and will begin
collecting glass in 201 2 for recycling purposes.
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Other communities in the Tampa Bay Region and Florida have implemented innovative waste management
solutions. For example, Sarasota County instituted a Pay-As-You-Throw (PAYT) program and now has the
highest recycling rate in Florida (41 %). Clearwater can explore best practices from other communities
and customize solutions for local applicption.
A 2007 study revealed that 1 9 percent of solid waste (by weight) in the Pinellas County landfill was yard
and food waste. Approximately 37 percent of solid waste in the landfili was comprised of recyclable
paper, plastic, aluminum, and glass products. Combined, these two sources represent over 56 percent of
materials that could be diverted from the landfill.
Clearwater residents and businesses can reduce consumption of products that generate large amounts of
waste and choose to reuse items rather than placing them in the trash. Consumers can also become more
sustpinable by buying products that contain post-consumer recycled content, recycling more of whpt is
discarded, and avoiding use of products that are not recyclable.
GOALS
Increase the rate of recycling in the city.
Reduce the amount of solid waste generated by residents, businesses, and institutional operations.
Create economic opportunities for local businesses through increased waste reuse and recycling.
STRATEGIES
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Test the feasibility of a Pay-As-You-Throw program that charges residents based on the amount of
trash thrown away.
The city will consider implementing a Pay-As-You-Throw (PAYT) program, one of the most effective ways
to reduce the solid waste generated community-wide. Similar to other utilities (e.g., energy and water),
residents would be charged based on how much of the service they use. Thus, households that generate
less waste through conscientious buying practices, recycling, and composting will pay a lower price. PAYT
programs have been highly successful in many municipalities across the United States in reducing solid
waste and increasing the recycling rate. In Florida alone, Gainesville, Sarasota, and Plantption have
adopted PAYT programs with great success. With a higher recycling rate, the city provides opportunities
for local businesses to process and sell recycled materials.
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Continue to expand yard waste collection service to residents.
Until recently in Clearwater, yard waste was combined with household garbage and sent to the Pinellas
County solid waste facilities. In 2010, the city implemented a yard waste program that diverted five
percent of solid waste by sending it to a composting facility in Hillsborough County. The program has
reduced operating hours and tipping fees paid by the city's Department of Solid Waste/General
Services. The city will continue to offer yard waste collection to residents, encourage more households
to participate, and investigate opportunities for collection of other organic waste such as food waste for
com posting.
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Expand the number and types of materials that can be recycled through local business
partnerships.
Currently, the city provides recycling service that is limited to number 1(polyethylene) and number 2
(high-density polyethylene) plastics, aluminum, steel, mixed paper, and newspaper. While these are the
most commonly recycled materials, the city will continue to explore ways to expand the number and type
of materials that it recycles. Securing markets to sell recycled material will be essential to `closing the
loop' and making expanded recycling programs vipble. Starting in 201 2, the city will begin accepting
glass from Clearwater residents.
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Propose an ordinance to require commercial recycling.
The city will continue to educate the commercial sector on waste management. Although the recycling rate
of businesses was slightly higher than the residential sector, it still remains relatively low at six percent.
To divert a greater amount of the solid waste generated by businesses to the recycling stream, the city
will propose an ordinance to require basic recycling by commercial establishments.
The city will also consider establishing a minimum percentpge of construction and demolition waste
recycling for construction projects. According to the Florida Department of Environmental Protection, up
to 44 percent of construction and demolition waste is recyclable. This mandate would require proof of
compliance from the contractor ps part of the building permitting process.
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Consider developing pilot commercial and residential food composting programs.
The city will consider developing a pilot composting program to divert food scraps from the landfill and
demonstrate the viability of a citywide program. The pilot program will initially tqrget the commercipl
sector, with preference for high volume generators of food waste including hospitals, schools, and restaurants
for on-site or collection composting programs. Information on participation rates, challenges, benefits, and
costs will be tracked and monitored. If demonstrated that the program's economic, environmental and
social benefits outweigh the costs, the study may be expanded to select neighborhoods in the residential
sector.
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Investigafe viability of an annual "Trash to Treasure" event to encourage recycling or swapping of
reusable goods.
Similar to websites like FreeCycle and Craigs�ist that provide a network to give away or exchange used
goods, the city will consider orgpnizing an annual community event for swapping reusable goods. The
event, like the Clearwater Community Swap held in downtown in 2010, would serve to divert reusable
goods from the solid waste stream and could be combined with an educational and awareness campaign
on waste management.
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Develop a municipal waste reduction policy.
The city offers recycling at many of its facilities and is in the process of moving to paperless (i.e., electronic)
systems in some departments. The city's next step will be to adopt a formal waste reduction policy and
goals that address recycling, green procurement, and printing practices. Also, standards for events held
on municipal sites could be developed to reduce waste generation and increase recycling by thousands of
event goers in Clearwater each year.
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ISSUES
A sustainable community provides healthy food for its people. The quality of food, health, and the
natural environment are interconnected. Strategies to make food healthier and food production more
energy-efficient are critical elements of Clearwater Greenprint. The availability of healthy foods directly
influences what people eat and therefore their physical weil-being. Local foods are generally fresher
than foods transported long distances. Most locally-produced food also uses fewer toxic chemicals, which
can impact community health and the naturql environment.
Consuming locally-grown foods is an important strategy to reduce greenhouse gases. Scientists have
shown that qpproximately one-third of all greenhouse gas emissions come from the inputs, byproducts,
and energy used in food production. Food transport consumes approximately 22 percent of the total
energy used to get food from farm to market. Household storage and preparation of food consumes
approximately 30 percent of the total energy used for the food supply. Local foods are transported
shorter distances from farm to consumer tables, ensuring fresher foods while reducing greenhouse gas
emissions. Local foods also tend to be less processed and require less refrigeration, which also reduces
greenhouse gas emissions.
Most municipal codes for urban areas do not address activities associated with urban agriculture (i.e.,
cultivating, processing and distributing food in or around a city). As codes were developed, it was not
envisioned that these kinds of activities were necessary in the urban environment. However, there is
growing pwareness of the direct and indirect costs of food produced in distance places which has lead
many communities to add provisions to their codes that support a sustainable local food supply. Clearwater
should consider local food production as an activity that is integral to overall community sustainability.
OPPORTUNITIES
In spite of its urban character, there is potential in Clearwater for urban agriculture and increased
food production. Most land can support some kind of food cultivation, whether in or above ground or in
horizontal or vertical arrangements. On the approximately 800 acres of vacant land in Clearwater (both
public and private), enough fruits and vegetables could be grown to feed 6,400 people. Additionally,
if 15 percent of all residential lots were devoted to kitchen gardens, an pdditional 1,400 acres of land
would be available for food production to feed 1 1,200 more people. From these examples, it is not
difficult to see how approximately 40 percent of the fruits and vegetpbles produced in the United States
during World War II were from victory gardens.
While younger generations hpve grown up without great awareness of where their food comes from,
there are many people in Clearwater that have substantia) knowledge about small-scale food production
that could provide guidance for community gardening. This presents a significant opportunity for learning,
experimenting, and knowledge sharing within the community and even bridging cultural and generational
divides.
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In its efforts to be a sustainable community and increase the local food supply, the city can explore the
various methods of urban agriculture such as hydroponics, aquaculture, aquaponics, and rooftop growing
to discover which are best suited to local conditions and preferences. There may be interest in community
supported agriculture like the Gateway Organic Farm in Pinellas Park where members participate in
growing food and share in the harvest.
By creating a supportive environment for urban agriculture in its many forms, the city will facilitate the
delivery of a valuable and unique set of services and products, create economic activity, and strengthen
its sustainable community image.
GOALS
• Enable and encourage urban agricultural initiatives, projects, and programs.
• Identify areas with potential for food production.
• Encourage citizens to grow their own food and ensure they have access to locally sourced food.
• Create markets and incentives to buy local food products.
STRATEGIES
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Create a task force (e.g., Urban Agriculture Task Force) to recommend and implement methods to
advance local food production.
A new task force organized and facilitpted by the city will assist in developing and implementing
recommendations for expanding local food production. The task force will develop partnerships among
non-profits, ministries, neighborhood associations and private interests to increase local food production
and commerce, funding opportunities, and pooling of resources. Partnerships will increase opportunities for
grant funding for planning and project start-up activities. The U.S. Department of Agriculture Community
Food Planning Grant Program is an example of a funding program which cpn be used for food systems
plpnning. This and other opportunities for funding will be monitored and pursued by the city and community
organizations, as appropriate. The task force could create an educational campaign to bolster awareness
and use of existing initiatives that promote local food consumption.
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Identify foods and other agricultural products that are produced locally.
The task force should define what is "local" in the context of food production and the community's needs
and develop a"foodshed" program in collaboration with regional partners to increase the availability
of local foods. A"Buy Fresh Buy Local" program will serve as a model program for strengthening local
and regional markets. It will identify and highlight local growers, exposing them to the local Clearwater
market. It will plso provide general information on the benefits of locally-sourced food. The program
would create multiple food growing, processing, storing, and selling opportunities, increase awareness,
and provide linkages between farmers, consumers and organizations.
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Identify spaces throughout Clearwater where food production would be viable and amend the
Community Development Code to support food production activities.
The city will conduct an inventory of public and semi-public lands that would be suitable for food
production for the purpose of identifying sites for food production pilot projects. The city will amend
the Community Development Code to allow and support community gardens and other forms of urban
agriculture. Amendments will address hydroponics or other food production facilities in existing and new
buildings.
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ISSUES
A green economy fosters businesses that help protect, restore, and enhance our natural environment. By
encourpging green businesses, Clearwater's economy can thrive and prosper while achieving community
goals of generating less waste and pollution, saving energy, restoring green spaces, growing food locally,
and conserving water. Green businesses could include companies that develop renewable energy or
alternative fuels, grow organic produce locally, or make products from recycled materials. Traditional
companies that modify their practices to be more resource efficient, such as builders who learn to use
energy-efficient, environmentally sustainable materipls and construction practices could also meet the
definition of green business.
The terms "green job" and "green business" are not defined by federal or state Ipw. Some organizations
have developed their own definitions for these terms. For example, Workforce Florida defines a green
job as one that "increases the conservation and sustainability of natural resources for the benefit of
Floridians. This includes jobs that reduce energy usage or lower carbon emissions, and protect Florida's
natural resources. Green jobs should provide worker-friendly conditions, pay sustainable wages and
offer opportunities for continued skill training and career growth."
OPPORTUNITIES
The green economy is projected to grow nationally. In 2007, Florida ranked among the top 10 states for
jobs in the clean energy economy with over 30,000 jobs and $1 17 million in venture capital over a span
of three years. Encouraging the expansion of green businesses and jobs is especially crucial at a time
when Florida's economy has been struggling. According to the Bureau of Labor Statistics, Florida had an
unemployment rate of 1 0.7 percent as of August 201 1.
The city has investigated opportunities to develop green businesses and jobs. In 2008, the Economic
Development and Housing Department organized a work plan for a Green Jobs Initiative. The work
plan resulted in the formation of a Green Collaborative Team consisting of representatives from the city,
Pinellas County Economic Development, University of Florida's Institute of Food and Agricultural Sciences
(UF�IFAS), Tampa Bay Regional Planning Council, the United States Environmental Protection Agency
(USEPA), Worknet Pinellas, and the development community.
GOALS
Promote and support existing green businesses in Clearwater.
Grow the number of green jobs in Clearwater.
Attract new green businesses to Clearwater and the Tampa Bay Area.
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Establish an online database of green businesses and existing green jobs.
The city will develop a database of all green businesses and the number and types of green jobs in
Clearwater. The city will need to establish criteria for classifying green businesses and jobs, allowing for
flexibility as new developments in green industry and business practices arise. This data can be collected
through surveys, online business searches, and phone interviews with the development community and
industry organizations. Clearwater cpn use the business tax receipt application and renewal process to
facilitate data collection.
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Profile businesses that are taking steps to become more "green."
The city website recognizes businesses that have received green certifications from Leadership in Energy
and Environmental Design (LEED), the Florida Green Building Coalition (FGBC), the Florida Green Lodging
Program, and the Green Restaurant Association. The city will develop a system to recognize and profile
other businesses that are taking steps to become more sustainable and resource efficient without pursuing
certifications. The profiles will highlight best practices and the environmental, economic and social benefits
of different companies' efforts.
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Connect people in need of employment opportunities to new green jobs.
In conjunction with generating green jobs locally, the city can also work to connect people who may be
unemployed or underemployed to these new opportunities. The city will partner with existing institutions
and organizations (e.g., St. Petersburg College and Worknet Pinellas) to offer workforce training programs
in green job skills, such as renewable energy, energy efficiency, waste reduction, food production, and
green building. The program will be implemented in tandem with programs and initiptives that are
available in Clearwater to ensure that training results in job plpcement.
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Partner with local tourism businesses and agencies to develop a green guide to Clearwater
businesses.
Many businesses in Clearwater rely on tourism, including local hotels, restaurants, real estate rentals, tour
operators, and visitor travel outlets. The city will partner with these tourism-based businesses and other
local tourism agencies to create a green guide that promotes local businesses that have made a commitment
to green practices. This partnership can also create participation in green business designation programs
for the hospitality industry, such as the Florida Green Lodging Program, and for other types of businesses
that qualify under programs such as Pinellas County's Green Business Partnership. The city may choose to
create its own designation criteria or registration program in implementing this strategy.
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Partner with local and regional economic development organizations to attract new green businesses
to the Tampa Bay Area.
Economic development plans are being developed at many levels in the Tampa Bay region, from local
municipalities including the city up to regional levels like the Tampa Bay Partnership which encompasses
eight counties. The city can partner with local and regional organizations and devise new strategies
to attract green businesses to the area. Resources such as the Young-Rainey Star Center, an economic
development center run by Pinellas County, can be leveraged to spur local economic development in the
green business sector. The Tampa Bay Innovation Center, a non-profit organization, is another resource in
Pinellas County. The center is committed to cultivating entrepreneurs and developing technology startups.
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Success in reaching the greenhouse gas reduction targets will
ultimately depend on the extent of strategy implementation and
the amount of community participation. The involvement of the
entire community, including residents, businesses, institutions, and
municipal government, will be required. The city's primary roles in
the implementation of Clearwater Greenprint are that of educator,
facilitator, mentor and model.
The city already has staff working with and across departments
to implement policies, programs and projects that fall under the
umbrella of sustpinability. Coordination of these efforts to date
has been managed through regular meetings of a Green Team.
Until such time as the city identifies a sustainability coordinator,
the Planning and Development Department will track the
implementation of Clearwater Greenprint. The need to manpge
the implementation efforts into the future warrants designation of
city staff to oversee the Greenprint program. There will also be
the need for city stpff to create and disseminate relevant public
information and organize or enable self-organizing community
projects. The strategies and topic areas provide the opportunity
for new types of grants and funding sources that can support staff
time and defray other program costs.
PLAN IMPLEMENTATION COSTS
The tables that follow provide a summary of the Clearwater Greenprint
implementation plan showing the phasing for individual strategies within
each topic area. The individual strategies are described in more detail
within each topic area description in the preceding sections.
Estimated costs and city staff hours required to fully implement Clearwater
Greenprint are outlined for each topic area in Appendix A Strategies
Documentation. A summary of the direct (non-personnel) costs and
work program hours associated with the implementation of Clearwater
Greenprint over the 25-year plpn time frame is provided in the tables
below. The costs are shown in 2010 dollars.
SUMMARY OF STAFF WORK PROGRAM HOURS
Notes:
�Staff hours are anticipated to be accomplished with current staffing levels within the
context of departmental work programs.
SUMMARY OF NON-PERSONNEL COSTS2
Notes:
�In 2010 dollars
SHORT TERM IMPLEMENTATION PLAN (0-5 YEARS)
.
Green Energy pnd Buildings 1 Energy Finance Program
Green Energy and Buildings 3 Incentives for Upgrades
Green Energy pnd Buildings 4 Performance Standards
Green Energy and Buildings 5 Natural Gas Expansion
Green Energy and Buildings 9 Energy-Efficient Streetlights
Green Energy and Buildings 10 Municipal Energy Policy
Green Energy and Buildings 1 1 Municipal Energy Plan
TrqnsporTation 1 Vehicle Mile Reduction
Transportation 2 Complete Streets
Transportation 3 Local Transit Improvement
Transportation 4 Low Emission Vehicles
Transportation 5 Congestion Management
Land Use 1 Development Incentives
Land Use 2 Property Revitqlization
Land Use 3 Diverse Housing Options
Land Use 4 Greenspace Expansion
Water Resources 1 Water Conservation
Waste Management 2 Yard Waste Collection
Waste Management 3 Recycling Program Expansion
Waste Management b Reusable Goods Swap
Food Production 1 Task Force
Food Production 2 Local Food Production
Food Production 3 Urban Agriculture
Education and Awareness 1 Community Education
Education and Awareness 2 Community Outreach
Education and Awareness 3 Green Initiative Reporting
Education and Awareness 4 Municipal Staff Education
Education and Awareness 5 Interactive Website
Green Business and Jobs 1 Green Business Database
Green Business and Jobs 2 Best Practices Sharing
Green Business and Jobs 3 Green Job Development
Green Business and Jobs 5 Regional Partnerships
MEDIUM TERM IMPLEMENTATION PLAN (6-10 YEARS)
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Green Energy and Buildings 2 Resource Conservation Program
Green Energy and Buildings 6 Local Power Generation
Green Energy and Buildings 8 Renewable Energy Finance
Green Energy and Buildings 1 2 Performance Standard
Wqter Resources 2 WaterWise Landscapes
Waste Management 1 Pay-As-You-Throw
Waste Management 7 Municipal Waste Reduction
LONG TERM IMPLEMENTATION PLAN (1 1-25 YEARS)
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