09/28/2011 - Special MeetingCity Council Agenda
Special Meeting
Date : 9/28/2011- 4:00 P M
Location:Council Chambers Special Business
Task Force Meeting
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dais). Up to thirty minutes of public comment will be allowed for an agenda item. No person shall speak more
than once on the same subject unless granted permission by the City Council. The Ciry of Clearwater strongly
supports and fully complies with the Americans with Disabilities Act (ADA). Please advise us at least 48 hours
prior to the meeting if you require special accommodations at 727-562-4090. Assisted Listening Devices are
available. Kindly refrain from using beepers, cellular telephones and other distracting devices during the
meeting.
1. Call to Order
2. Council Discussion Items
2.1 Provide direcrion regarding proposed recommendations of the Business Task Force.
� Attachments
3. Adjourn
Special City Council Agenda
Council Chambers Special
Business Task Force Meeting
SUBJECT / RECOMMENDATION:
Provide direction regarding proposed recommendations of the Business Task Farce.
SUMMARY:
Meeting Date:9/28/2011
The Clearwater Business Task Force submitted its final report to City Council on August 29, 2011. The Planning and Development
Department has developed responses to each of the 71 recommendations included in the report. Staff involved the appropriate departments if
recommendations fell outside of the Department's purview.
Staff has identified a timeframe to implement, a general cost and a staff recommendation with comments. An Excel spreadsheet with four
tabs, each tab devoted to one opportunity and the Task Force's corresponding recommendations, is available.
In response to recommendations regarding the Business Task Force's desire for additional staff focused on customer service, a revised
organizational chart of the Planning and Development Department, as well as proposed duties for a new FTE (Full-Time Equivalent) in the
event City Council desires to move in that direcrion, is available. In conjunction with the City Manager's office, the Department is
developing a customer service training program that will include all of those city departments and staff that interact with the public in the
development review and permitting process. This effort will require approximately $12,000 —$15,000 to implement.
The Department can implement changes that result in an arganizational structure that moves in the direcrion of a modern development
service center. Training can be implemented to take the interaction between staff and customers to the next level. However, the discussion is
not complete unless what it means to be business friendly is addressed. The Department will always be governed by a regulatory
framework/process that is not without conflicts between the shart-term (day-to-day activities) and the implementation of the long-term
vision of the community.
Review Approval: 1) Office of Management and Budget 2) Legal 3) Clerk 4) Assistant City Manager 5) City Manager 6) Clerk
Cover Memo
Long Range Planning
Manager
Planner III
Cate Lee
Lauren Matzke, AICP
Development Review
Manager
RobertTefft
Planner III
Scott Kurleman
Kevin Nurnberger
Planner II
Ellen Carndall
Matt Jackson
Land Resource
Specialist
Richard Albee
Scott Sullivan
Planning & Development Department
Organizational Chart
Director of Planning & Development
Michael L. Delk, AICP
Development Service
CenterManager
Development Review
Specialist
Carl Kor¢ak
Michael Lopez
Lindsey Newell
Jean Peeke
James Wagner
Development Review
Technician II
Anne Downes Blackburn
Richard DeCastro
Scott Jordan
Vicki Morahan
Jane Sloan
Kyle Wilson
Assistant Planning &
Development Director
Gina L Clayton
Senior Staff Assistant
Nancy Scott
Administrative Analyst
Sherry Watkins
Construction Services-
Manager/
Building Official
Kevin Garriott
Assistant Building
Official
Vacant
Building Construction
Inspector
Tom Carrick, Lead Worker
Robbie Ackerman
Mike Coccia
Dana Root
James Stanley
Kevin Tucker
Jeff Voss
John Witkowski
Housing Inspector
Gabe Parra
Sam Swinton
Senior Plans
Examiner
JeffWalker
Plans Examiner
JackFahey
Ralph Rowe
Attachment number 1
Page 1 of 1
Code Compliance
Manager
TerryTeunis
Code Inforcement
Inspector
Rick DeBord
Nilda Espinosa
Peggy Franco
Corey O'Neil
Julie Phillips
AlRuud
Shelby Schaar
Signlnspector
MaryJo Weaver
Licenselnspector
DeeShawen
Janet McMahan
Customer Service
Representative
Lynne Pulizotto
John Warner
Attachment number 2
Page 1 of 2
Planning and Development Department
Proposed Development Service Center Manager
Job Responsibilities
Manages and coordinates the customer service functions with the Construction Services and
Planning Divisions.
Advises and consults with the Construction Services Manager (Building Official) and
Development Review Manager on procedural matters relating to the plans routing, meeting
coardination of plans review staff, development review committee and permit approval process.
Reviews and adjusts work plans and schedules, allocates staff resources and resolves priority
conflicts in order to ensure work is accomplished in a timely manner.
Tracks customer service data and identifies and implements way to improve operations, decrease
turnaround times, streamline work processes and work cooperatively and jointly with the
department's management team and other departments involved in the development review and
permitting processes to provide quality seamless customer service.
Ensures that customer service standards are achieved.
Meets and works with industry representatives and City staff to ensure that the development
approval and permitting processes are as efficient and effective as possible.
Serves as a development liaison with customers on major projects/complicated projects.
Coordinates out-of-sequence reviews with the Construction Services Manager (Building Official),
Development Review Manager and other impacted departments such as Engineering and Fire.
Supervises, trains and evaluates staff responsible for providing permit processing and issuance,
application acceptance, cashiering, meeting scheduling and coordination, plans routing and
tracking, public information and other customer service activities.
Responds to customer and public inquiries and complaints; explains requirements, codes,
policies, standards, fees and procedures to the public.
Chairs and schedules customers for the Building Plan Review Committee; provides
documentation of ineeting discussions.
Participates in pre-construction meetings.
Explains City's position and policies to customers regarding the plans review procedures and
requirements, expected timelines on plans review and permit approval process;
Attachment number 2
Page 2 of 2
Routes and supervises certain zoning reviews conducted by the Development Review Specialists
such as simple site plans, %nces, tie-surveys, etc.
Coordinates the approval of fee waivers and refunds.
2
Attachment number 3
Page 1 of 9
Opportunity #1
Attachment number 3
Page 2 of 9
** $- existing resources; $$ - one time expenditure; $$$ - substantial recurring cosUmajor expenditure
Opportunity #1
Attachment number 3
Page 3 of 9
Opportuniry #2
Attachment number 3
Page 4 of 9
Opportunity #2
Attachment number 3
Page 5 of 9
** $- existing resources; $$ - one time expenditure; $$$ - substantial recurring cost/major expenditure
Opportunity #2
Attachment number 3
Page 6 of 9
Opportunity #3
Attachment number 3
Page 7 of 9
** $- existing resources; $$ - one time expenditure; $$$ - substantial recurring cost/major expenditure
Oppartunity #3
Attachment number 3
Page 8 of 9
Opportunity #4
Attachment number 3
Page 9 of 9
** $- existing resources; $$ - one time expenditure; $$$ - substantial recurring cost/major expenditure
Oppartunity #4
Attachment number 4
Page 1 of 3
Business T'�sk Farce�r�2esp�nse t� _�#aff [:c�m�e�t�
C7ne af o�r niost �onstru�ti�e chan�es i� tc� becc�rne a.;Custazner C�;ntric.,
r���;ar�izati��. We are ch�n�an4.; ft-om a cL�lCure c�t �`No" to "Y�s,,, at icast "M�y,
}�e." i�I� C�earw•ater citi�er� c�r n�n-citi�en sl�cau�d �ni�r MSQ writh a sense t�nat it
will he ar� ���ill hattle� re�ard�ess c�f the reyiz�st. ``Sta#f'is a�a�lable ta l�el�.'-
2. "I'here shc���1� he a C'1z�cklist fc�r Dev��n�Fne�t A��lic�tions ar�d Stat�` shnu�c� he
�c�rtinlitkee� tc� t�e C.heck�ist. There sl�nul�i n��er be a�ddans made tc� the iist �ater
unless tt;ere as ��usic�r�er ch�n�e t� th�ir ��pli�ation c�r a Ci�v Ma���er �alicy
chan�;e.
3. Vi�levs r�ay cxcite st�me ap��icants bui prc�k�3h1�• in a ne�ati��e n-�anner. 4Ve
s�o��Id n�t l��ive a�rnCess sn ecsrn�lic.atcc� that ��ict�.os n�ust tae madc: tc� e:xptair� it.
C wc��tld �'avc��- a�nn�is� Cxecuti��� 5urnn7�ry fc�rn��t t11at �ays out exacily �.��l�at is
requirce�. F�revity tc� the Gxtent �?ossi�r�e is a beiter sc�➢ulion.
4. Missi�sr� St�tcr��ents are easy�, executic�n is di��ficult. We shc�i�ld cc�mplete td�is
recc�gnmenciatic�El tdrst.
5. � wc�i��d h�ve th�u���t that we al��eady ha��e � Stat`�ea- t�� h�ip custt�z�ers navi�atc
t�ie pr«c+�ss. It is a�,tio�d idea. �'Ieasc rer�e�r��e�- my nar�-ati�le of' tY�e C--lom�e D�pc�t
z��aprc��ch, c.4�. the its�: of tl�� "Expeciit�r'" w•h�� is aP���a}s a�aila�ie via ceil to ��ke
care �f prc3h�errls. ._...asly �rnble�ns. `Y�€� are r�eve3- alc�ne_
fi. I.e�el C3ne Wall� `T'h.ru lor Resic�ential ��.ppi�catians is alreac�y an �iace as i
LIi1�CTSIc`�Tif� il. ���t� S CdJ1ltII1Ci� C�liS �JiC}�ic�3�l.
7. [ r�eed �r�.cise re�:c�r��nendatipr�s on �,r�a�t is m�;a�ac hy �l�xi�ility tor c��ar�cter
distriets and pla�iz-�ed de��:l�pment distracts-
�. A C�s�omer C'eritric c���aanizatic�a� shc�ul� ��lrcae�y` b� hs-it�ain� cha�ler��ir�g iat�siness
d�velopment sit���tinns Co the C�'ily ]'v�ana:zer and t�e., as a�aprc��ria�e, shn�tic� �riz��
tcs th� C'it�� C'ounci�. "l��e C�ty is ir� ��asir�ess to r_Ic} �i�isiz�ess. I h�r�e not �eard c��i�-
p€�licy ���as �t�Yer��i4e.
9. �1 (7ne Stc�� CustomLr S�rti�ice Center c�ncept �s ti�z approac� that I suppt�:-t.
s€�oner ra�her tl�adl later.
]0. C)ral site pI���1 re��ievw� �tatt�s and reiFietir�s t�r �i��c���tes ��i�� telep�one shauld ��
��-c���i+�ed 4�i��v care#���ily'. V4�r€:, s�c�ula s�riW� t�7 place tl�c inf���-��atinri nn Iine ��-1�i�lt
�?y d�:tir�itic�r� ��i�s it irl G�ritilt�� aia�i rrtdni�a�ires i��isccfi�>>i�t�t�ic;atic�ns.
Attachment number 4
Page 2 of 3
l 1. ti�y� u�zd�rsta�c�in� is cpn�istez�t witii Staf�F re�arc��a1� ciia�r�� w'iih t�� C'1�����,�a�er
F�e�i�r��i! C�arnher n� L.oznr�erce and €3each C�ar���er_ If n�y iinderstaa��iii��,= i5 nc�t
eoir�ct, P^,�o�rFd li�:e ta h�.�r it c�ir�ctI}� ti-or7� th� c�aan��ers.
12. I rina a}�eri co disc��ssir�g non-c:itizens �.�artici�atic�� bt�t ai�Iy� i�` �he�,� c�perate �
busine�s witl�ii� t:se �ityr. My bias is Iur Cle�rwater r�5it�e�ks' pa�rtzci�atit��� ��t
th�se b�isinesses with si�;a�a#�car�i capit�l ancl �perat���; fui�c�s expea�t�eci witi�in a�ir
C'ity� ta�a�� ne�d to ��ave a 5cat at the t�bl�.
l �. Clearw�atct� Lik�rary anay° alreacl�' ���ve a 5m�li l�usiness �allection and, i� it c�oes. }
w�,u1d �ike id tc� �e aei line.
14_ Ecn�t��rnic (7evclo��a�ent i� respt�nsible t��r new busi�css develapr��.ent anci
dc��e�c��ri�er�t if� �ic7���ntown. ���i�t�r� are ��I�er �P-oups w•ho al�cr �r�r�i,cipate, s�ich as
t�e DI�B a�YC� C:Rr^�. Nc� oF�e car� say� khe C=ity�. �'c���neil, �ast �nd �resent, ��as t�trt
inUeste�i si��niticc�n�l}r it� the C�.�rt�t�round ❑f t���r do�?+,�nte�wn, It is better tilan �t �as
���.n but not as ��r�ac� as vwe. ea�� �nake it.
I�.I'lI"III Iae4�cilines for permit a��r�r��als are re�sc�n�b�e, as loi�a� as C:us�omec
c�tie�tpt�ns an�l clarificatic�ais ca�l be ��tnc�l�,d titneiy. .�he l�i•�er pc�i►zi is t�7�t �taff
��at�u1� n�t 11ave �nultiple r<�n� �t qu�_stit�r�s and c�ari�ic�tiar�s fc�r t�►�, sa�i�e issues
thei-e�y ��zissing the c�ea�iliF�e..
lb. ,r!�n I:c�rn�r�ic DeVeloptne�tt SLti����y is fir14 �r�i afl7 addiCic�nal F�;11 i� �it�t
4��:isfact�ry. `�i+'e s���u�el cnr�tr��:t c�ut if�existin� staff is �xa�a�sle t� 1t�ncile.
l7. `�'d1c City has a ii�t r�t-busin�;sse:� witd� �usil�ess b,ice��ses, so this su��estic�a� shatil�
he easy ica irn�Yemer�t.
I�. C'i4y Cc�unGi� ���isits s}lr�uic� �e usc� s��rii�E�ly� �i�t}�e purpt�se is a��endin� pi�ojGct or
�� prc�ject ab�ut to b� sub�a�iEtei9 tc��� apprc�r��il. Vv`e �ic� not l�z����: t1-1�� C'c3de
�ack�;rt�ur�d tc� be sutficie��tiy ��re�:ise ��nci we cc��Flct ��c rrt�tinL� c�n the �?r�ajeLt in i}ie
��utltre. Vb'e did 1�a4•e a City� C�zuncil �"isit�ticTn �'ror.�ra�n and nny �i��iersi�.i��ii-�4q is
that �here r�as Iitt�t C'ust�a3�er �r�tcr�:st_ [#� t�xe Clea�-�vater �2e�ina�al Cl1E�i�it�ei� of
[`c��air�aerce; ����� I3eac11 C11G�ralber v�nul� �rc�vi�L t� li�t #��r d��c�nt��ly �is�t5. [ wo��ld
be �l�ase� t� �ia�-ticipate.
1�?. 'V�'e shc�u�d t�a��e ever��t}�i���,� un fiize th�t is �i��lic recc�rc�, to in€;luc�e a��iicatiE�ns.
�aer���its, etc.
?C). It mi�l�t �e �ae1�t�I tc� �aa�=� a C`ity ���e� siie �iF�k il�tit c�irects Cust��mers tc7 ��arie���s
r�soEir�es. �'erl�a�s a nar�-ati��L t�escribii��^ tl��: �a�-c�c�ess.
� � . � F1[:tL� L(? L1P�C��C5l�i7Ci �k'�1V (?�li" �]P�CS�FI�. 5����t 4�:l.�li1{31 �lai](j�t; �CUI]C3I1?14: C�tVt'IC7�7Il1c_'ll�
n��,c�rt��niri�s at naiic�nai. sitite anti.�c}z- Ioc��i h��sipi�ss trac�e 5izc���s. l a�n n�7t
ii7tirestccl in adr�it��. T"I�E.
Attachment number 4
Page 3 of 3
Sun�gnarv
I b�lieWe td-�e C�xstamer Centric appr�a�11 is a�r�at place tc� star�. �3�asinesses pay =�C�"la c�[�
th� rea� �rc�perty taxes in this Gity ai��� wc sh��ild t�-e�zt thern aec�r�int4ly. "f�he f'laz�niia�
and Economrc I�evelcj�sne;r�� '�]epartanc���ts ha�c; ��ii�i�all}r a�9 th� t�ea��y 1ili�n�. .4�d � am
cont�dent that they° can ciaan�e th� ma��r��r w�e have bee� cc�nductin; �rasin�sy, tc� inc�ue�e
�rc�nt eaZd loac�ira� C;ity pia�� rev�ie�r�s and ����prc�val4 �s �.�e �is�ussed �urirs�� the Business
T'a��. Ft�rc�:'s �irese:�tai�on. We shQUld stti�iue tc� rnir�irniz� c�ur bu5ine�se�' cc�sts �ty�t�l �lan
apprc��Fal �Zas a hit�T��er �ikelihc�c�d o� appra��a�.