NEGOTIATIONS FOR PUBLIC - PRIVATE PARTNERSHIP AGREEMENTS
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CONSULTANT SERVICES AGREEMENT
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This Agreement is made this ~ 3 day of ~ 2000, by
and between the City of Clearwater, Post Office Box 4748, earwater, Florida 33758-
4748 (hereinafter referred to as "City"), and the Public Enterprise Group, a limited
partnership, 18685 Main Street, Suite A #630, Huntington Beach, California 92648
(hereinafter referred to as "Consultant").
RECITALS:
Whereas, City desires to retain the Consultant for the purpose of developing
public-private partnerships with private corporations and other entities and persons, and
Whereas, Consultant possesses unique skills in bringing together public entities
and private entities in new and creative ways mutually benefiting both parties,
NOW THEREFORE BE IT RESOLVED BETWEEN THE CITY AND
CONSULTANT AS FOllOWS:
Section 1. Consultant's Scope of Work.
Consultant agrees to promote those consulting services as described in Exhibit
"A" as follows:
(a) Phased Work. Consultant is hereby retained by City to engage in negotiations for
the purpose of procuring the establishment of corporate partnership agreements
between City and private entities in accordance with the following phased scope
of work.
PHASE I
Develop a list of business entities that potentially could become corporate
partners. The list shall be presented to an assigned department official for approval.
PHASE II
Once an assigned department official approves the list of acceptable businesses,
Consultant shall develop a package of partnership and/or associated advertising and
sponsorship benefits that could be offered to each identified business entity. An
assigned department official shall approve each such package.
PHASE III
Then develop a Marketing Plan for each partnership package, describing the
types of advertisements that the City may be willing to accept. The Marketing Plan may
include brochures, presentations, models, and site visits. The Plan shall be presented to
an assigned department official for final plan approval.
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PHASE IV
Consultant shall then market the Marketing Plan to City-approved businesses
within the timelines mutually agreed to by Consultant and City.
PHASE V
Consultant shall negotiate a partnership agreement with one or more business
entities. Consultant shall obtain letters of intent from each business entity indicating the
entity's willingness to enter into a partnership agreement with the City. This letter shall
be referred to the City Attorney for development of a formal City agreement. The
agreement shall be presented to the City for final approval.
PHASE VI
The City retains the complete discretion to disapprove any agreement,
regardless of whether the City had previously approved the Marketing Plan. Therefore,
City shall have no obligation under any circumstances to pay Consultant commissions
for denial of any proposed partnership agreement.
(b) Additional Consultant Duties and Obligations.
Consultant shall:
(1) Exercise his best efforts, using his skill, experience, and knowledge to the
best of his professional ability in providing the services required under this
Agreement;
(2) Inform City of any fact or occurrence that affects City interests, and
disclose to City any personal, business, or financial interest (including but
not limited to any ownership interest in, representation of, or employment
by any person or firm providing any product or service that competes with
any product or service provided by City that may actually or potentially
impair or otherwise affect Consultant's ability to represent City's interests
to the maximum extent contemplated by this Agreement.
(3) Not serve any of City's competitors with respect to any of the business
entities with whom the City is seeking a partnership agreement, without
prior disclosure to, and specific written approval by, City.
Section 2. Exclusivitv.
Consultant shall have the exclusive right for acquiring partnerships pursuant to
the scope of work as identified in this Agreement so long as this Agreement shall remain
in full force and effect.
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Section 3. Compensation.
(a) Commission Formula.
As agent for the City, Consultant shall receive a twelve (12) percent commission
on total gross revenues generated by the partnership agreement with each and every
corporation solicited by Consultant that is formally approved by the City. It is understood
that this commission shall be paid out over the life of the respective partnership
agreements, with the first installment to be paid within thirty (30) days following City's
receipt of revenues from corporate partnership agreement. The packaging and pricing of
partnership agreements may be changed by City at its discretion from time to time, and
Consultant shall not receive any increased commission as a result of such change
unless Consultant negotiated the change. If City's revenues from a partnership
agreement are reduced, then the commissions due shall be reduced accordingly.
Commissions shall only be made from total gross revenues and by a project-by-project
cash accounting basis. City shall pay commissions on benefits received pursuant to a
partnership agreement where the benefits are of a non-cash nature, including but not
limited to provision of property or services to the City, at a rate of 5% of the identified
value of the services.
(b) Reimbursement
Consultant shall be entitled to a one time reimbursement not to exceed $12,000
for travel, per diem and authorized collateral marketing materials. Consultant shall
invoice the City for such reimbursement and City agrees to pay within 30 days of receipt
and approval by City authorized representative.
Section 4. Term.
This Agreement shall remain in full force and effect until terminated pursuant to
the termination provisions of this Agreement.
Section 5. Independent Contractor.
It is agreed that the Consultant shall act and be an independent contractor and
not, an employee of City. Consultant, therefore, shall not receive any salary, bonuses, or
employment benefits from City.
Section 6. Subcontractino and Assionments.
The experience, knowledge, capability and reputation of Consultant, its principals
and employees within the range of work identified in this Agreement is a substantial
inducement for City to enter into this Agreement. Accordingly, Consultant, and in
particular Don Schulte of the firm, is expected to perform the scope of work described in
this Agreement, and further that Consultant shall not contract with any other person,
party, firm, or other entity, or assign work to any subordinate to perform the work without
prior written approval of City.
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Section 7. Indemnitv.
Consultant shall save and defend City, its elected and appointed officials, and
employees, harmless from any and all claims, liabilities, and judgements, including
attorney's fees, for damages to any person or property, arising solely out of the
intentional or negligent acts of Consultant in the performance of its rights and obligations
under this agreement.
Section 8. Termination.
This Agreement may be terminated without cause by either party by giving the
other party 10 days advance written notice of termination.
In the event of termination by City within 90 days from date of execution of this
Agreement, Consultant shall be entitled to retain the advance draw provided to
Consultant for month during which the notice of termination is given to Consultant.
In the event of termination by City, and a partnership agreement is in place, or is
executed within 180 days after termination of this Agreement, and Consultant has played
a significant role in consummating the partnership agreement as determined by the City,
then Consultant shall be eligible for the commission as set forth in Section 2 of the
Agreement.
Section 9. Dispute Resolution.
In the event of a dispute between the parties, the parties shall first meet and
confer within a period of 90 days to resolve the matter.
Section 10. Notices.
All notices pertaining to the Agreement shall be in writing and shall be
transmitted either by personal hand delivery or through the facilities of the U.S. Postal
Service.
For City:
For Consultant:
Mr. Garry Brumback
City of Clearwater
112 S. Osceola Avenue
Clearwater, FL 33756
Mr. Don Schulte
Public Enterprise Group
18685 Main St. (Suite A #630)
Huntington Beach, CA 92648
Section 11. Entire Aareement.
This Agreement comprises the entire agreement of and between the parties with
respect to the subject matter hereof. This Agreement may be amended or supplemented
only by written agreement of City and Consultant.
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Signature Page for Consultant Services Agreement between the City of Clearwater and
Public Enterprise Group.
PUBLIC ENTERPRISE GROUP,
A limited partnership
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Title: V~E~ I DE)...),
Countersigned:
CITY OF LEARW A TER, FLORIDA
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Brian J. Aungst ,
Mayor-Commissioner
By:
Michael J. Roberto
City Manager
Approved as to form:
Attest:
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, 0 n Carassas
Assistant City Attorney
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1. Background & Qualifications
The Public Enterprise Group
Mr. Don Schulte
President
18685 Main Street ste. A #630
Huntington Beach, CA 92648
714.374.3330
714.374.3332 fax
pubenterprise@msn.com
The PUBLIC ENTERPRISE GROUP, or simply PUBLIC ENTERPRISE, is a privately owned
partnership formed with the primary mission of creating mutually beneficial business
arrangements between American corporations and American municipalities. PUBLIC ENTERPRISE
(formerly Schulte Sports Enterprises) is based in Southern California, and uses the marketing
resources of its owners and network of associates to arrange profitable marketing relationships
for corporate America. The accomplishments of PUBLIC ENTERPRISE's partners and associates
range from national marketing campaigns to local programs, most of which successfully involve
Fortune 500 company sponsors and partners. .
Key Individuals
Our staff includes distinguished and broadly experienced senior executive, marketing, media,
advertising and sales professionals. We will provide the City of Clearwater the benefit of the same
skills and corporate relationships that made us so effective for the cities of Huntington Beach and
Garden Grove, and that made the World Cup such a tremendous success. Biographies of key
individuals follow:
Donald R. Schulte: President
Don Schulte is President and a Senior Partner of Public Enterprise Group. He has 20 years of
experience in sales and marketing. Following his graduation from the University of South Florida,
he began his career in with the Tampa Bay Rowdies Major League soccer team. During the '80s,
he served as Marketing Director for eight Asia-Pacific region countries including China and
Australia. He later served as Director of Marketing for PepsicofTaco-Bell. In 1990 he joined World
Cup USA as Director of Marketing and Sales. In that capacity he developed and sold sponsorships
and premier ticket packages to major corporations in the United States, Europe and South
America.
Following World Cup '94 Don worked with two premier sports and marketing agencies: Eagle
International Group and Hunt Sports Enterprises. While with these groups, Don's focus was on
developing corporate partnerships and sponsorships with events such as Pacific Bell Park, Ryder
Cup (Spain), Las Vegas Domed Stadium, Summer Olympics (Atlanta), NCAA Bowl Coalition,
Hyundai Motor Golf Classic, 1998 Senior Open (Riviera CC), Super Bowl (1997, 1998, 1999),
Kansas City Wizards (consulting), and the World Volleyball Grand Prix (Asia).
Don Schulte will be primary contact with the City of Clearwater.
John A. Scott Chief Executive Officer
John has been President of three publicly traded, effectively developing and implementing growth
and turnaround strategies in an extremely competitive environment. Prior to Presidencies at
Champions Sports, Inc., Homestyle Family Buffet and PoFolks, Inc., he served as Executive Vice
President of Pizza Time Theatre/Chuck E. Cheese, where he assisted in taking the company
public and raising over $100 Million in public equity and debt offerings. During John's tenure at
Pizza Time Theatre/Chuck E. Cheese, where he was responsible for company operations,
franchising, marketing, training and real estate, the company grew from 16 to over 250 locations.
EXHIBIT "A"
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During his tenure at Wendy's International, the company grew from 120 restaurants to 2300
opening over 1000 restaurants in a 100 week period in 1977-1978; an industry record. John's
global vision and developmental abilities span both large and small companies. He has the knack
of selecting the right resources and integrating them into effective plans of action. John has the
credibility of outstanding careers in high profile positions where success and failure are quite
visible. John's contacts and associations in the industry are impeccable. In his career, he has
been involved in the development of over 3,000 new chain restaurant locations. Most recently,
John served as Senior Vice President of Franchising at Long John Silver's, Inc. and was a member
of the Chief Executive Officers Staff. John is also associated with the Gatton School of Business
at the University of Kentucky where he is an adjunct professor. As such, he developed and
taught a course in Franchising and Entrepreneurial Studies. John is a graduate of the University
of Notre Dame and attended Golden Gate School of Law. John also held the rank of Captain in
the United States Air Force.
Judith Anderson: Vice President and Director of Communications
Judy Anderson is a Majority Owner and Officer of Public Enterprise Group. A graduate of the
University of California at Berkeley, she did post-graduate work at Arizona State University in
Corporate Fitness and Sports Management. She has 15 years of marketing and public relations
experience. She gained her initial experience in sales working for Amfac Hotels and Clarion
Hotels.
Today Judy is an internationally acclaimed professional speaker, having worked in corporate
communications for such Fortune 500 companies as Hewlett Packard, Dell Computer, Lucent
Technologies and United Airlines. Her international experience includes work for Canon USA,
Sanyo, and Nissan. She has appeared as a Corporate spokesperson on The Today Show, Good
Morning America, Evening Magazine, and many other venues.
Judy has been instrumental in the development of collateral marketing materials for such
companies as Pacific Bell, B. Braun/McGaw, the Vantive Corporation, as well as the Cities of
Huntington Beach and Garden Grove.
Patrick Saign; Vice President Account Services
Pat has extensive experience in marketing, sales, and business development within the sports,
franchise, and consumer product industries. His unique ability to design creative marketing,
promotional and competitive strategies for clients has won him national acclaim within these
industries.
In 1998 Pat created a series of events for Stanford University and the University of California for
the 100th Big Game Celebration, generating over $1.5 million from corporate sponsors and
selling out the game at 85,000, six weeks before the event. For On Command Corporation, Pat
created a new advertising medium selling ad time on movies and the internet in the company's
1,000,000 hotel rooms - projected 1998 revenue is $5 million. In 1994 he was responsible for the
sales of over $2.4 million ticket packages for the World Cup '94. Pat also sold and managed a $3
million marketing program for Brahma Beer of Brazil at World Cup '94. He designed an interactive
Marketing Plan for the new attraction in 1995 in South Bend, IN. for the College Football Hall of
Fame. Pat developed and sold over $500,000 of San Francisco Giants and Oakland A's logo'd
peanuts, for Peanuts Plus, a licensee of Major League Baseball.
He served as VP,Marketing for Chuck E. Cheese's Pjzza Time Theatre, directing the chain's
growth from 2 stores and $3 million in sales in 1979 to 300 stores with sales of $255 million. He
had previously helped increase Boise Cascade's Realty Group business by 420%.
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Michael Riley: Senior Marketing Staff
Mike Riley's thirty year marketing career has included service as a senior marketing executive and
corporate officer or Partner for leading advertising agencies in Chicago, San Francisco, and Los
Angeles. He has helped to prepare and execute marketing, sales and advertising plans for a host
of distinguished clients, including World Cup '94, Procter & Gamble, Coca-Cola, Dole Foods, RJR,
Miles Labs, Kimberly Clark, CNA Insurance, Bank of America, Blue Cross, and many others.
Mike has also served as President or Marketing Director of several established as well as
successful start-up companies, selling products and services ranging from high-end audio to
medical devices. As President of William & Scott, he helped build the Company's Rhino Chasers
into the fastest growing contract beer brand in the U.S.
Mike now is the Managing Editor of Practice Builders' (Irvine, California) best-selling line of
marketing newsletters for professionals. He holds undergraduate and graduate degrees in
Marketing/Advertising from Northwestern University, and is a Vietnam era US Army veteran.
Francis J. McDonald; Senior Marketing Staff
Fran is a multi-faceted leader with a history of progressively responsible management, leadership
and marketing assignments in the foodservice industry. With a background in operations and
product development, he has learned first-hand what people like and dislike about their dining
experience and has applied that knowledge to the marketing discipline. His experience includes
20 years with Friendly's Restaurants, serving as General Manager, District Manager and
Marketing Manager as well as Director of Research and Development. During his tenure at
Friendly's, he pioneered many of the evolutionary changes that provided the foundation for
transitioning to a contemporary restaurant concept. He was responsible for developing new retail
concepts in bakery and snack categories working in concert with parent company, Hershey
Foods. Additionally, Fran has served as Vice President Operations Services and Marketing at
Homestyle Family Buffet, where again, he was responsible for entering new retail categories,
broadening appeal to new consumer groups. As Vice President of Marketing at Kenny Rogers
Roasters, Fran lead the effort to firmly position the company as a no-compromise home meal
alternative to pizza and Chinese food. Currently Fran is Principal of KMH Partners, focusing on
strategic, marketing and advertising consulting to foodservice industry clients. Fran is a graduate
of Providence College
2. Experience in Developing Public-Private Partnerships
PUBUC ENTERPRISE enjoys a unique advantage in its knowledge of the values which
corporations place on promising municipal proposals. We recently were responsible for obtaining
signed agreements with both the Coca-Cola Co. and the Pepsi Cola Bottling Co. respectively on
behalf of two Southern California municipalities, Huntington Beach and Garden Grove,
demonstrating our skill in facilitating relationships between the private and public sectors.
PUBUC ENTERPRISE is currently under contract with several municipalities to procure customized
partnerships and generate revenue through non-traditional methods. Since our inception, we
have been working with several blue chip corporations who have the capability and are eager to
fund partnership agreements with cities such as Clearwater. PUBUC ENTERPRISE has invested
years in developing the PUBUC ENTERPRISE concept of municipal marketing with city staffs not
unlike your own. Our unique knowledge of the value of these relationships to corporations allows
us to quickly develop and target a package of corporate benefits and revenue possibilities that
capture the imagination and commitment of marketers. Our performance has repeatedly
demonstrated our ability to work in an acceptable time frame.
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The senior partners of PUBUC ENTERPRISE have personally assisted clients in raising funds and
otherwise financing their sports businesses and enterprises, helped corporations to set up and
run their sports divisions, and helped them to plan their future actions and manage the
implementation of those plans. Due to the increasing costs and decreasing returns of many of
these arrangements, many of these same clients are expressing increasing interest in our ability
to involve them in sponsorship partnerships with municipalities from coast to coast.
3. Comparable and Relevant Corporate/Municipal Partnerships
Two notable and recent examples of our success are presented in the following table.
Huntington Beach and Garden Grove had retained PEG, while the city of Sacramento utilized one
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City 1996 US Total Partner 0/0 $ per
Population Rank Commitment In- Capita
Kind
Huntmgton
Beach
Garden Grove
190,751
91
$6,000,000
500/0
$31.45
149,208
121
$1,625,000
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$10.89
Sacramento* 376 243 42 $1 500 000
*Negotiated by a competing firm, only $3.48 per capita was realized.
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3.98
Though municipal partnering is a relatively new concept with few signed contracts in which to
compare and contrast, we feel the above table clearly illustrates the importance of experienced
and competent negotiation when discussing long-term agreements.
PEG has precipitated mutually beneficial collaboration between corporations and cities to the
extent that both work responsibly and creatively to solve problems and surface the means and
direction to improve governments' service to its constituency.
The following table represents magnitude of sponsorships and partnerships negotiated for a
varie of clients related to the tential assi nment on behalf of Clearwater.
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65-70MM
1.625MM
6.0MM
$3.0MM
4. Relationship with Major Corporations
Our abilities are based upon identifying appropriate corporate partners and matching their needs
with opportunities to improve civic life. PEG will solicit and negotiate with these corporations
through proactively developing marketing plans to sell these companies' products in ways that
will enrich the community in such areas as municipal parks and recreation, events, programs, and
other city activities that are too often in desperate need of more funding, without burdensome
taxation.
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Throughout the collective careers of our officers, directors and staff members, we have
negotiated extensive partnership alliances with the country's mega brands. Our activities with
corporate marketers extend beyond municipal partnerships to sports and entertainment venues
to negotiating cash and in-kind services for large national and multi-regional chain restaurant
organizations.
5. Compensation
As an agent for the City of Clearwater (Client), PUBUC ENTERPRISE GROUP shall receive a
twelve percent (12%) commission on total gross revenues generated by the partnership
agreement with each and every corporation solicited by agency that is formally approved by the
City of Clearwater. It is understood that this commission shall be paid out over the life of the
respective partnership agreements, with the first installment to be paid within thirty (30) days
following Client's receipt of revenues from corporate partnership agreement. The packaging and
pricing of partnership agreements may be changed by Client in its discretion from time to time,
and agency shall not receive any increased commission as a result of such change unless agency
negotiated the change. If Client's revenues from a partnership agreement are reduced, then the
commissions due shall be reduced accordingly. Commissions shall only be paid from total gross
revenues and by a project-by-project cash accounting basis. Client shall pay commissions on
benefits received pursuant to a partnership agreement where the benefits are of a non-cash
nature, including but not limited to provision of property or services to the Client, at the rate of
5% of the identified value of the services.
Client shall pay agent a fully recoverable draw against future commissions for each and every
consecutive partnership relationship that agent pursues on behalf of Client. Draws are payable
as follows: five thousand dollars ($5000) upon execution of this agreement, and five (5)
additional five thousand dollar draws due upon 30 days, 60 days, 90 days, 120 days and 150
days following the execution of this agreement. The total draw shall be thirty thousand dollars
($30,000). Client shall reimburse agency's expenses for travel, entertainment, and collateral
marketing materials, not to exceed ten thousand dollars ($10,000).
Client shall reimburse agency within 30 days of receipt of the agent's invoice for any collateral,
merchandising, promotional or publicity materials that the agency is authorized to purchase for
the Client or for its staff.
6. Strategies
PEG would work closely with the Staff to insure productive communications, and to assure all
parties aid in the fulfillment of agreed-on objectives:
A. Analysis: We will develop our own market analysis using proprietary research and
secondary source data to identify target prospects and priorities.
B. Planning: We will then develop comprehensive sales and marketing plan, assigning specific
timetables and responsibilities for contacts with each prospect.
C. Packaging The Offer: Prior to contact, we will develop a series of Corporate Partnership
packages reflecting an agreed-on price/value and civic strategy:
· Develop various partnership packages that allow a corporation to select that level of
involvement which will best meet its needs, and budget
· Develop rights and benefits packages that will all serve as valuable tools for corporate,
brand, product and service marketing plans
· Create secondary or peripheral packages for additional revenue generating opportunities
for community projects and events
· Be selective so as to assure approval of sponsorship partners that will be commercially
suited to the City of Clearwater.
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D. Merchandising The Opportunity: We will commission and develop collateral materials
appropriate to appeal to our corporate prospects. These may include a Website, multimedia
presentations, videos, brochures and flyers, much as we have developed for Huntington
Beach and others.
E. Initiating Sales: We will contact, entice, and encourage major firms to compete
aggressively in bidding against their leading business rivals for the rights to an exclusive
partnership contract term with RSCV A.
F. Good Shepherds: We will employ our proven process, regular progress reports, and clear,
regular, and dependable communications to insure acceptance from the City Council to
taxpayers to local and national media
G. Generate Publicity: We will use news releases and press conferences to generate
favorable publicity when contracts with major clients are approved by the City.
H. Building Momentum. We'll use new partnership contracts with the City to increase the
sense of urgency of other prospective partners to negotiate contracts of their own.
7. Services and Timing
PHASE 1: To 30 days out
List of Opportunities
· Develop a list of business opportunities via partnerships and sponsorships that may warrant
private funding. Develop a list of business entities that potentially could become corporate
partners. Both lists shall be presented to an assigned department official for approval.
· Send existing corporate contacts PEG press release to announce our representation of the city for
purposes of municipal marketing.
Site Visitation
· Staff will personally inspect and evaluate all properties listed as well as undertaking a search for
unique marketing opportunities throughout the city.
Staff/Council/Department Interviews
· Meet with representatives of Clearwater government and work one on one to gain better
understanding of respective departments.
PHASE II: To 60 days out
Bundling City Assets
· The discovery stage begins with an interactive 'brainstorming session' with key city employees
that both maximizes marketing opportunities and creates a better understanding and ownership
relationship with designated city officials and merchants.
· Gather and summarize 'brainstorming session' information for upcoming marketing plan.
· Send results of 'brainstorming session' to participants as well as key officials in order to develop
and sustain project momentum.
Finalize Research and Analysis Phase
· Document findings and prepare for product packaging.
PHASE III: To 90 days out
Planning
· A marketing plan will be developed for each business opportunity describing the types of
marketing applications that the City may be willing to accept. The marketing plan may include
brochures, presentations, models, and site visits. The plan shall be presented to an assigned
department official for final plan approval.
· The approved, finalized marketing plan will be distributed to our initial 'top 100' corporate
partnering prospects.
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PHASE IV: To 120 days out
Partnership Sales
· After deciding with City officials on an appropriate partnership category, gear research toward
qualified candidates for corporate partnering program. Review and approve candidates with City
officials. Meet and present to qualified companies.
Site Visitations and Consulting
· Each interviewed partnering prospect will need to be escorted throughout key venues and
facilities for site inspection.
Management of RFQ Process
· Develop customized RFQ for prospects allowing them to select opportunities that meet their
marketing needs. Then PEG reviews with City officials in order to determine the ability to deliver
requests.
Presentations to City Council and Staff
· Organize and manage presentation of RFQ by candidates. Arrange for 3-hour meetings per
candidate.
PHASE V: To 180 days out
Negotiation
· Consultant will manage all phases of negotiation with one or more business entities. Consultant
shall obtain and evaluate letters of intent from each business entity indicating the entity's
willingness to enter into a partnership agreement with the City
· This letter shall be referred to the City Attorney for development of a formal City agreement. The
agreement shall be presented to the City Council for final approval.
8. Clearwater: Potential and Positioning
In considering the City of Clearwater as an appropriate and attractive municipal partner for corporate
marketers, it will be important to position the city as unique relative to many other jurisdictions. Ou r
preliminary assessment of the principal points of difference lie in its fortunate geography that
combines a rather large metropolitan area with a natural destination point for millions of tourists from
around the world. Several possible assets can be bundled and positioned very favorably with
potential corporate marketers: By way of limited example: (Our process will create a very
comprehensive catalogue of Clearwater's strengths and assets)
· Clearwater Beach, The Pier and their proximity to Sand Key, Caladesi and Honeymoon
Islands,
. A thriving Marina District and the Intracoastal Waterway.
· The Pinellas Trail and its potential for strong attraction with lifestyle and recreational
marketers.
· An active film commission, successful in attracting major motion pictures such as Lethal
Weapon 3.
· The cross-generational appeal of the Phillies' Major League Baseball spring training facilities
and Jack Russell Stadium.
· The Clearwater Phillies minor league team with its strong family draw.
· Cultural attractions such as The Clearwater Jazz Festival.
· Powerful attraction of Clearwater's businesses from other parts of Pinellas County.
· Proximity to St. Petersburg, the City of Tampa as well as the residents of Hillsborough County
as a source of exposure and volume.
9. Public Enterprise and The City of Clearwater
Relative to other organizations that propose similar services, PEG has defined itself as an agent
of service to both municipal and corporate entities, going far beyond the obvious and superficia I.
We choose to create long-lasting improvements that enhance quality of life as opposed to simply
negotiating a "cash for signage" arrangement. Although corporate awareness and exposure are
an essential element of the process, we are finding that in-kind return of service not only
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provides the corporation with the desired awareness, but also creates goodwill, or a corporate
halo through improving quality of life. We understand the issues that make for successful
partnerships. Simply, both entities must receive benefit for a healthy and productive relationship
to flourish. We believe
The City of Clearwater should select the Public Enterprise Group as its exclusive agent for the
solicitation of Corporate Marketing Partners, because PEG offers the City several unique benefits:
A. THE BEST RECORD: PUBUC ENTERPRISE has served as agent for clients on a local,
national and international basis. We have helped arrange corporate sponsorship
contracts and sponsorship sales, as well as used other methods to improve the rewards
to facilities, sponsors, attendees and events. We were recently so effective in helping
Huntington Beach to arrange an innovative contract with Coca-Cola, it attracted national
media attention.
B. NEGOTIATING SKILL: PUBUC ENTERPRISE has demonstrated a superior ability to
negotiate rewarding sponsorship contracts for its clients. Our network's skills and
professional capabilities include:
· Networking through corporations in many different industries and categories with
contacts at the senior management level along with marketing and public relations
functional leadership.
· The ability to understand, interpret and apply corporate objectives to the needs of
municipalities.
· Publicity, public relations, and promotion planning and execution skills
· Development of partnership legal contract examples and drafts
· The in-house capability to plan, write, design, and execute the development of print
and even video collateral materials, all at a high level of professional polish. Our staff
includes advertising agency professionals, with complete desktop publiShing systems
and even off- and on-line video capture and editing equipment.
· The in-house capability to develop compelling sales aids, such as prospect- and
client-centered PowerPoint multimedia presentations.
· In-house Website and CD-ROM multimedia planning and execution capabilities.
· Management of special events, shows, and distribution systems
· Generation of tailored, category-specific RFQ proposals
· Experience with policy and procedures publications and presentationsw
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10. References
Our experience with other municipalities is reflected in the caliber of our references, and in the
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eXDfanations t at 01 ow t em:
Ron Hagan/Dave Garofalo P.E.G. created the concept of municipal partnerships and
City of Huntington Beach brought the idea to the City of Huntington Beach. PUBUC
2000 Main Street ENTERPRISE is currently under contract to procure customized
Huntington Beach, CA 92648 partnerships and generate revenue through non-traditional
(714) 536-5291 methods. PUBUC ENTERPRISE is responsible for the following:
client prospecting, contract negotiation, printed marketing
materials, PowerPoint presentations, research and analysis
reports, long-term marketing plans, partnership contracts, and
media manaaement.
Joe Carrol P.E.G. developed a marketing plan to generate revenue for the
Pacific Bell new Pacific Bell Ballpark. Services included sponsorship sales,
2410 Camino Ramon, Rm. charter seat sales, development of marketing materials, creating
330H and executing marketing concepts specific for the Pacific Bell
San Ramon, CA 94583 company. Additionally, provided service to key clients for
(925) 358-8114 hospitality and sponsorship for major sporting events.
Marie Knight PEG is currently under contract to procure customized
City of Garden Grove partnerships and generate revenue through non-traditional
11222 Acacia Parkway methods. PEG is responsible for the following: client
Garden Grove, CA 92842 prospecting, contract negotiating, printed marketing materials,
(714) 741-5360 PowerPoint presentations, research and analysis reports, long-
term marketing plans, partnership contracts and media
manaaement.
11. Conflict of Interest
The Public Enterprise Group has no current relationship with the City of ClealWater or any of its
public officials.
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Page 9 of 10
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