TA2004-08001 ORD7343-04; 2ND AMENDMENT TO DOWNTOWN PLAN• ~
ORDINANCE N0.7343-04
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA, MAKING
AMENDMENTS TO THE CLEARWATER DOWNTOWN
REDEVELOPMENT PLAN; BY AMENDING CHAPTER 3 LAND USE
PLAN/REDEVELOPMENT PLAN BY MAKING CERTAIN EDITORIAL
CHANGES AND CLARIFICATIONS TO THE PROVISIONS OF THIS
CHAPTER; BY CLARIFYING TRANSFER OF DEVELOPMENT RIGHT
PROVISIONS; BY DELETING CERTAIN REFERENCES TO AND
HOLDING PLACES FOR DESIGN GUIDELINES; BY CHANGING ALL
REFERENCES TO TOWN LAKE TO PROSPECT Lr°'~E PARK; BY
ADDING ADULT USES AS A PROHIBITED USE IN THE DOWNTOWN
CORE CHARACTER DISTRICT; BY CLARIFYING HEIGHT
PROVISIONS IN THE EAST GATEWAY CHARACTER DISTRICT; BY
ADDING DENSITY LIMITATIONS FOR OVERNIGHT
ACCOMMODATIONS IN THE EAST GATEWAY CHARACTER
DISTRICT; BY ADDING A NEW SUBSECTION TO CHAPTER 3
PROVIDING DESIGN GUIDELINES; BY AMENDING APPENDIX 2 -
DOWNTOWN MILESTONES TO CORRECT/UPDATE CERTAIN
APPROVAL DATES LISTED; BY ADDING AN APPENDIX 9 -DESIGN
GUIDELINES GLOSSARY; PROVIDING AN EFFECTIVE DATE.
WHEREAS, the City of Clearwater has the authority pursuant to Rules Governing the
Administration of the Countywide Future Land Use Plan, as amended, Section 2.3.3.8.5, to adopt
and enforce a specific plan for redevelopment in an urban center in accordance with the Central
Business District plan category, and said Section requires that a special area plan therefore be
approved by the local government; and
WHEREAS, the City Council approved the 1995 Clearwater Downtown Redevelopment
Plan on August 17, 1995 and the Downtown Periphery Plan update on April 19, 2001; and
WHEREAS, the City Council approved the updated 2003 Clearwater Downtown
Redevelopment Plan on September 18, 2003 by adopting Ordinance No. 7153-03; and
WHEREAS, the Pinellas County Board of County Commissioners reviewed the Plan
adopted by Ordinance No. 7153-03 on October 21, 2003 and recommended that certain
amendments to the Ordinance be made regarding the use of tax increment financing by the City of
Clearwater); and
WHEREAS, the City Commission amended the updated 2003 Clearwater Downtown
Redevelopment Plan on December 4, 2003 by adopting Ordinance No. 7231-04; and
WHEREAS, the Pinellas County Board of County Commissioners approved the CRA Plan
adopted by Ordinance No. 7231-04 on December 16, 2003; and
WHEREAS, the City Commission approved the creation of a Redevelopment Trust Fund for
the expanded CRA by adopting Ordinance No. 7214-03; and
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Ordinance No. 7231-03
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WHEREAS, the Pinellas County Board of County Commissioners approved the creation of
a Redevelopment Trust Fund for the expanded CRA adopted by Ordinance No. 7214-03 on
February 3, 2004; and
WHEREAS, the Countywide Planning Authority approved the updated and amended 2003
Clearwater Downtown Redevelopment Plan as the Special Area Plan for Downtown Clearwater on
February 3, 2004; and
WHEREAS, the effective date of the Clearwater Downtown Redevelopment Plan adopted
by Ordinance No. 7231-03 is February 3„ 2004; and
WHEREAS, the requirements of Florida Statutes Section 163.360 regarding the adoption of
community redevelopment plans have been met regarding that portion of the amendments
proposed hereby which affect the Downtown Community Redevelopment Area, and the
requirements of Florida Statutes Section 163.346 regarding notice to taxing authorities and other
required notice, as well as all other requirements of Florida Statutes Chapter 163, have been met;
and
WHEREAS, it is advisable to add certain provisions to the Plan regarding the uses, height
provisions, and density for certain uses in certain character districts, as well as Design Guidelines;
and
WHEREAS, the proposed amendments were reviewed by the Community Development
Board, which is the land planning agency for the City of Clearwater for purposes of the Local
Government Comprehensive Planning and Land Development Regulation Act, and the Community
Development Board found the proposed amendments to be consistent with the Comprehensive
Plan of the City of Clearwater; and
WHEREAS, the Community Redevelopment Agency has reviewed the proposed
amendments and recommends them to the City Commission, and the amended Plan shall serve as
the Community Redevelopment Plan for the downtown Community Redevelopment Area of the City
of Clearwater; and
WHEREAS, the proposed amendments conforms to the general plan of the City of
Clearwater as a whole; and
WHEREAS, the proposed amendments will afford maximum opportunity, consistent with the
sound needs of the City as a whole, for the rehabilitation or redevelopment of the Plan area by
private enterprise; NOW, THEREFORE,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Amendments 1 - 11 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit, "A" are hereby adopted.
Section 2. Amendment 12 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "B" is hereby adopted.
Ordinance No. 7343-04 2
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Section 3. Amendment 13 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "C" is hereby adopted.
Section 5. The City Manager or designee shall forward said amendments to any agency
required by law or rule to review or approve same.
Section 6. This ordinance shall take effect immediately upon adoption, subject to the
approval by the Pinellas County Board of County Commissioners and the Countywide Planning
Authority.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Approved as to form:
Leslie K. Dougall-Sides
Assistant City Attorney
Brian J. Aungst
Mayor-Commissioner
Attest:
Cynthia E. Goudeau
City Clerk
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Ordinance No. 7343-04 3
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1 CDB Meeting Date:
Case Number:
Ord. No.:
Agenda Item:
September 21, 2004
TA2004-08001
7343-04
Gl
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CITY OF CLEARWATER
PLANNING DEPARTMENT
CLEARWATER DOWNTOWN REDEVELOPMENT PLAN
AMENDMENTS
REQUEST: Amendments to the Clearwater Downtown Redevelopment Plan
INITIATED BY: City of Clearwater Planning Department
BACKGROUND INFORMATION:
The City Council approved the Clearwater Downtown Redevelopment Plan (hereafter
referred to as the Plan) on September 18, 2003 through the adoption of Ordinance No.
7153-03. Amendments were made to the Plan on December 4, 2004 (Ord. No. 7231-03)
to address issues identified by the Board of County Commissioners (BCC). The Board
approved the Plan as the Redevelopment Plan for Downtown on December 16, 2003 and
authorized the City to use the County's portion of the tax increment for the expanded
Community Redevelopment Area on February 3, 2004. The Plan became effective on
February 3, 2004, when the Countywide Planning Authority (CPA) approved it.
At the time the Plan was approved, the design guidelines were not complete. References
to the guidelines were included in the Goals, Objectives and Policies section of Chapter 3
and a subsection was included in each character district that indicated that the guidelines
would be added to the Plan at a later date. Proposed Ordinance No. 7323-04 amends the
Clearwater Downtown Redevelopment Plan to include the Design Guidelines, as well as
several minor amendments identified by the Planning Department to clarify certain
provisions or provide missing information.
The Community Development Board is reviewing the proposed amendments in its
capacity as the Local Planning Agency (LPA) and is requested to make a
recommendation regarding the amendments to the City Council. The Community
Redevelopment Authority (CRA) is requested to make a recommendation to the City
Council regarding the amendments to the Redevelopment Plan. Once the City Council
approves these amendments, they will be submitted to the BCC for approval as
amendments to the Redevelopment Plan. They will also be submitted to the Pinellas
Planning Council (PPC) and the CPA for approval as amendments to the Special Area
Plan governing Downtown.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 1
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ANALYSIS:
A total of 13 amendments are proposed to the Plan and are contained in three exhibits
attached to Ordinance No. 7343-04. These amendments add the design guidelines to the
Plan, make minor editorial amendments, and clarify transfer of development right
provisions and development potential in the East Gateway. The amendments also include
revisions to Appendix 9 and the addition of a new appendix that provides a design
guideline glossary. Below is a summary of each amendment.
1. Amendment 1 -Revise the final paragraph of the Vision of Plan section in Chapter 3
Land Use Plan/Redevelopment Plan (Page 1 of Exhibit A of proposed ordinance and
page 48 of the Plan). l
This proposed amendment correct5a grammatically incorrect sentence and does not
change the content of the paragraph or the Vision of the Plan.
2. Amendment 2 - Add a clarification regarding Transfer of Development Ri hg is to
Policy 7 in the Goals, Objectives and Policies section in Chapter 3 Land Use
Plan/Redevelopment Plan (Page 1 of Exhibit A of proposed ordinance and page 52 of
the Plan).
To be consistent with the Countywide Rules, this proposed amendment clarifies that
transfer of development rights used in areas of the Downtown that do not have a
Future Land Use Plan classification of Central Business District (CBD) can not
increase permitted density by more than 20 percent. Those areas that have a
designation of CBD are not restricted to any percentage. As indicated when the Plan
was originally adopted, a Community Development Code amendment will need to be
made that allows the Plan to govern transfer of development rights for properties
designated CBD.
3. Amendments 3, 4 and 5 -Delete certain references to the Design Guidelines in
Chapter 3 Land Use Plan/Redevelopment Plan (Pages 2 and 3 of Exhibit A of
proposed ordinance and pages 54, 55, 62, 66, 68, 71, 73 and 79 of the Plan).
When the Plan was originally adopted it was expected that Design Guidelines would
be written for and inserted into each character district. Contrary to that premise, the
Design Guidelines have been written to apply to all character districts and will be
inserted into Chapter 3 Land Use Plan/Redevelopment Plan as a separate, self-
contained subsection. Proposed Amendment 3 deletes the Design Guidelines Section
on page 54 of the Plan in its entirety. Amendment 4 deletes all references to the
Downtown Guidelines subsection in each character district and proposed Amendment
5 deletes a reference to the design guidelines on page 55 of the Downtown Character
District section.
Staff Report -Community Development Board - to ber 21, 2004 -Downtown Plan Amendments
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4. Amendment 6 -Change all references to the Town Lake to Prospect Lake Park in all
text and graphics throughout the Plan. (The name of the Town Lake Residential and
Town Lake Business Park character districts will remain the same). (Page 3 of
Exhibit A of proposed ordinance and numerous pages throughout the Plan).
At the time the Clearwater Downtown Redevelopment Plan was adopted, the official
name of the downtown stormwater facility was not yet finalized but was referred to as
Town Lake. The name of this facility is now officially Prospect Lake Park. All
references in text and graphics will reflect this change. The names of the Town Lake
Residential and Town Lake Business Park character districts, however, will remain
the same.
5. Amendment 7 -Amend the list of prohibited uses within the Downtown Core
character district of Chapter 3 Land Use Plari/Redevelopment Plan (Page 3 of Exhibit
A of proposed ordinance and Page 60 of the Plan).
Based on a recommendation from the Downtown Development Board, adult uses
were prohibited throughout the entire Downtown area. This use was inadvertently
left out of the prohibited use subsection of the Downtown Core character district and
proposed Amendment 7 corrects this.
6. Amendment 8 - Delete an unnecessary word within the South Gateway character
district of Chapter 3 Land Use Plan/Redevelopment Plan (Pages 3 and 4 of Exhibit A
of proposed ordinance and Page 67 of the Plan).
Amendment 8 corrects a typographical error on page 67 of the Plan. The word
"Avenue" appears twice in a row and the second reference is proposed to be deleted.
7. Amendment 9 -Revise the intensity standards by adding permitted heights for multi-
fami~ buildings and permitted density for overnight accommodations within the East
Gateway character district of Chapter 3 Land Use Plan/Redevelopment Plan (Page 4
of Exhibit A of proposed ordinance and Page 75 of the Plan).
Proposed Amendment 9 makes two revisions to the East Gateway character district
intensity provisions. One adds a density standard for hotel uses of 40 hotel units per
acre for the portion of the district that has an underlying Future Land Use Designation
of CBD. Pursuant to the 1995 Clearwater Downtown Redevelopment Plan, the
allowable density was 70 units per acre. The amendment also adds a maximum height
allowance of 50 feet for multi-family buildings that was not included in the original
Plan. This proposal is consistent with the height allowance of 50 feet for office uses
and 35 feet for commercial uses.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 3
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8. Amendment 10 -Revise Downtown Milestones to reflect correct County approval
dates within Appendix 2 Downtown Milestones of the Actions and Public Review of
this Redevelopment Plan (Pages 4 and 5 of Exhibit A of proposed ordinance).
Due to the fact that the review and approval process of the Plan did not follow the
schedule set forth in Appendix 2, certain dates need to be corrected. Also, the
amendment the Council made to the Plan pursuant to Ordinance No. 7231-04 was not
included and Amendment 10 adds this to the Appendix.
9. Amendment 11 -Amend the table of contents as necessary and repa~inate as
necessary to implement the amendments in Ordinance No. 7343-04 (Page 5 of
Exhibit A of proposed ordinance).
The addition of the Design Guidelines and Appendix 9 will necessitate the revision of
the Table of Contents and the renumbering of all pages subsequent to the Design
Guidelines.
10. Amendment 12 -Add the Downtown Design Guidelines as a new subsection within
Chapter 3 Land Use Plan/Redevelopment Plan (Exhibit B of proposed ordinance and
beginning on page 79 of the Plan).
To ensure that public and private development projects implement the Goals,
Objectives, Polices and Character District visions of the Downtown Plan, new Design
Guidelines were developed to be incorporated into the Plan. To assist in the
development of these Guidelines, a steering committee was formed with
representatives from the Main Street Committee, Downtown Development Board,
Chamber of Commerce, affected neighborhood associations, business owners, local
architects and contractors. This Committee met on a regular basis between December
2003 and June 2004 to develop provisions that require quality design and the use of
quality materials while also providing for design flexibility.
The Design Guidelines are organized into four subsections: purpose and applicability;
new construction; the rehabilitation of designated historic structures; and signs and
miscellaneous. An explanation of the general and specific design principles promoted
by each aspect of the Guidelines is included, as well as a series of statements
describing appropriate and inappropriate design solutions to implement those
principles. Photographs and drawings are also included to illustrate acceptable and
unacceptable design solutions. This approach values creativity and allows for
numerous design solutions for any particular project.
The Planning Department presented each subsection of the Guidelines during their
development to the City Council for review and comment. The Steering Committee
and Planning Department finalized the Guidelines and included some additions and
minor changes to the New Construction, Rehabilitation of Designated Historic
Structures and the Signs and Miscellaneous sections that have not been reviewed by
the City Council. These revisions include:
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 4
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• Clarification and strengthening of some of the language;
• Additional guidelines for wireless communication facilities;
• Guidelines requiring the use of certain building materials;
• Guidelines specific for office development in the Old Bay District, east of
Garden Avenue; and
• A Glossary.
The Planning Department is recommending one substantive revision that was not
reviewed by the Committee that relates to freestanding signs. The provision reviewed
by the Committee prohibited freestanding signs on properties where the building is
located 15 feet or closer to a front property line. The Planning Department is
recommending that this distance by increased to 20 feet. This requirement can be
found on page 140 of the Guidelines within the Signs and Miscellaneous section.
11. Amendment 13 - Add a new Appendix 9 entitled "Design Guidelines Glossary"
(Page 1 of Exhibit C of proposed ordinance and immediately following Appendix 8
of the Plan).
The proposed Design Guidelines Glossary Appendix defines and explains a variety of
terms found within the Design Guidelines that many readers may find unfamiliar. The
glossary is intended to assist users and does not contain any regulations.
CONSISTENCY WITH COMPREHENSIVE PLAN
Please find below a selected list of goals, objectives and policies from the Clearwater
Comprehensive Plan that is furthered by the proposed amendments to the Clearwater
Downtown Redevelopment Plan.
• Goal 2 -The City of Clearwater shall utilize innovative and flexible planning and
engineering practices, and urban design standards in order to protect historic
resources, ensure neighborhood preservation, redevelop blighted areas, and encourage
infill development.
• Objective 2.1 -The redevelopment of blighted areas shall be a high priority and
promoted through the implementation of redevelopment plans and projects and
continued emphasis on property maintenance standards.
• Policy 2.1.6 -Land use decisions in Clearwater shall support the expansion of
economic opportunity, the creation of jobs, and maintenance of existing industries
through the establishment of enterprise zones, activity centers and redevelopment
areas and by coordination with the Chamber of Commerce and Tourist Development
Council.
• Policy 2.1.8 -The City shall continue to support and implement approved community
redevelopment area plans, such as the Downtown Redevelopment Plan adopted in
1995.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 5
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e Objective 2.3. -The City shall encourage the implementation of historic overlay
districts, the maintenance of existing historic properties, and the preservation of
existing neighborhoods through the use of design guidelines and the implementation
of the City's Community Development Code.
a Policy 2.5.1 -The City shall support the Pinellas Trail and examine opportunities for
Trail extensions or spurs to connect regional attractions and employers.
o Policy 2.5.3 -All proposed developmentlredevelopment initiatives shall be reviewed
for opportunities to improve pedestrian and bicycle access.
o Goal 4 -The City of Clearwater shall ensure that all development or redevelopment
initiatives meet the safety, environmental, and aesthetic needs of the City through
consistent implementation of the Community Development Code.
o Objective 4.1 -All signage within the City of Clearwater shall be consistent with the
Clearwater sign code, as found within the Community Development Code, and all
proposed signs shall be evaluated to determine their effectiveness in reducing visual
clutter and in enhancing the safety and attractiveness of the streetscape.
o Policy 4.1.1 -Commercial signs in Clearwater shall be restricted to discourage the
proliferation of visual clutter, promote community aesthetics, provide for highway
safety, and to allow the identification of business locations.
o Policy 4.2.1 -All new development or redevelopment of property within the City of
Clearwater shall meet all landscape requirements of the Community Development
Code.
o Goal 16 - An affordable variety of standard housing units in decent and safe
neighborhoods to meet the needs of current and future residents regardless of race,
nationality, age, martial status, handicap, or religion.
o Objective 16.1 -Objective for Adequate Housing -Assure an adequate supply of
housing in Clearwater by providing for additional new dwelling units in a variety of
types, costs, and locations to meet the needs of the residents of the City of Clearwater.
e Objective 16.3 -Objective for Housing Conditions -The City of Clearwater shall
encourage the elimination of substandard housing units through demolition, upgrades,
renovation and preservation efforts.
o Policy 16.3.5 -Encourage ongoing maintenance through programs that foster pride in
ownership and individual efforts.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 6
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The amendments proposed to the Plan are consistent with the Clearwater Comprehensive
Plan as evidenced by the numerous goals, objectives and policies identified above. The
amendments support the existing Goals, Objectives and Policies of the Plan and the
Community Development Code.
SUMMARY AND RECOMMENDATION:
The proposed amendments to the Clearwater Downtown Redevelopment Plan are
consistent with the Comprehensive Plan.. Proposed Ordinance No. 7343-04 provides for
the addition of the Downtown Design Guidelines and a Design Guidelines Glossary to
the Plan. It also makes minor editorial changes and clarifies and expands existing
provisions with regard to the renaming of the Town Lake to Prospect Lake Park, transfer
of development rights, prohibited uses within the Downtown Core and development
potential in the East Gateway character district.
The Planning Department recommends APPROVAL of Ordinance No. 7343-04 which
amends the Clearwater Downtown Redevelopment Plan.
The Planning Department also recommends the ordinance be revised on first reading to
include an Exhibit D that would add an Appendix 10 entitled City of Clearwater
Representative Downtown Architecture. This appendix would provide additional
supporting graphics requested by the City Council to guide new construction within the
Downtown Core along Cleveland Street between Myrtle and Osceola Avenues and on
Fort Harrison Avenue between Drew and Chestnut Streets as required in the New
Construction provisions of the Design Guidelines.
Prepared by Planning Department Staff:
Mark T. Parry, Planner II
ATTACHMENTS:
Ordinance No. 7343-04
Exhibit A of Ordinance No 7343-04 -Amendments One through 10
Exhibit B of Ordinance No. 7343-04 -Amendment 11
Exhibit C of Ordinance No. 7343-04 -Amendment 12 and 13
Proposed Exhibit D to be added to Ordinance No. 7343-04 on first reading
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 7
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EXHIBIT A
Ordinance No. 7343-04
AMENDMENT 1-CHAPTER 3 LAND USE/REDEVELOPMENT PLAN VISION OF
PLAN SECTION
Revise the final paragraph of the Vision of Plan Section on page 48 as follows:
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These concepts guided the formation of the Plan's goals, objectives and policies. They
also provided the basis for the establishment of character districts, which divide the
Downtown into separate geographical areas and set the parameters for redevelopment.
These concepts also provided direction for the types of City strategies, public investments
and development incentives that should be used to encourage and help facilitate private
investment that will make Downtown a place in which all Clearwater residents and
tourists can enjoy.
AMENDMENT 2 -CHAPTER 3 LAND USE/REDEVELOPMENT PLAN GOALS,
OBJECTIVES AND POLICIES SECTION
Revise Policy 7 under the Amenity Goal on page 52 as follows:
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Policy 7: Transfer of Development Rights are permitted for all projects to assist
development provided that both the sending and receiving sites are located in
the Downtown Plan area. Approval of Transfer of Development Rights on a
site may allow an increase in the development potential in excess of the
maximum development potential of the applicable character district. The
number of development rights transferred to any site with a Future Land Use
Plan designation of Central Business District (CBD) are not limited however
transfers to sites with a designation other than CBD shall not exceed the
applicable maximum develo ment potential by 20 percent. All uses of transfer
of development rights shall ensure that the receiving site remains consistent
with the vision of the applicable character district.
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Exhibit A -Ordinance No. 7343-04
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AMENDMENT 3 -CHAPTER 3 LAND USE/REDEVELOPMENT PLAN
DESIGN GUIDELINES SECTION
Delete the Design Guidelines Section in its entirety on page 54 as follows:
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AMENDMENT 4 -CHAPTER 3 LAND USE/REDEVELOPMENT PLAN
CHARACTER DISTRICTS
DOWNTOWN CORE, OLD BAY, SOUTH GATEWAY,
TOWN LAKE RESIDENTIAL, TOWN LAKE BUSINESS
AND EAST GATEWAY CHARACTER DISTRICT
SECTIONS
Delete the Design Guidelines subsection in the Downtown Core, Old Bay, South
Gateway, Town Lake Residential, Town Lake Business and East Gateway character
districts on pages 62, 66, 68, 7l, 73 and 79 respectively as follows:
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AMENDMENT 5 -CHAPTER 3 LAND USE/REDEVELOPMENT PLAN
DOWNTOWN CHARACTER DISTRICT SECTION
Amend the last paragraph on page 55 of the Downtown Character District Section by
deleting the reference to the design guidelines as follows:
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Based on the above evaluation, six distinct districts are created to guide development and
redevelopment within Downtown and are depicted on Map 8, page 57. Each District
contains a vision that includes use requirements, function, development patterns, intensity
and density and height. Each District also includes policies specific to the District
~°" °° a°~~^^ ,.,,:a°'~^°° The overall maximum development potential permitted within
b
2
Exhibit A -Ordinance No. 7343-04
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Downtown is being reduced from that within the 1995 Plan. The City will retain the
balance of the excess potential over the life of the Plan, however, to allocate to specific
projects that make a major contribution to Downtown redevelopment.
AMENDMENT 6 -ENTIRE DOWNTOWN REDEVELOPMENT PLAN
Revise all references to the "Town Lake" to "Prospect Lake Park" in all text and
graphics throughout the Plan, except with regard to the names of the "Town Lake
Residential District" and the "Town Lake Business District."
AMENDMENT 7 -CHAPTER 3 LAND USE/REDEVELOPMENT PLAN
DOWNTOWN CORE CHARACTER DISTRICT
SUBSECTION
Amend the Prohibited Uses subsection of the Downtown Core character district on
page 60 as follows:
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Prohibited Uses
Detached dwellings, all types of vehicle sales and services, automobile service stations,
fast food restaurants with drive-through service, industrial and problematic uses
(examples include, but are not limited to, adult uses, day labor, pawn shops, check
cashing and blood plasma centers and body piercing and tattoo parlors).
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AMENDMENT 8 -CHAPTER 3 LAND USE/REDEVELOPMENT PLAN
SOUTH GATEWAY SUBSECTION
Amend the Existing Character subsection of the South Gateway character district on
page 67 as follows:
Existing Character
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The South Gateway District, which is generally the area previously known as the
Southwest Expansion area of the Periphery Plan, is a transitional area between the
Downtown Core and the lower density residential areas to the southeast and office and
industrial areas to the southwest. It is bounded on the west by South Fort Harrison
Avenue ~, which is designated as Alternate U.S. Highway 19 and is the main
traffic corridor in this District. Anew community shopping center was recently
constructed in the center portion of this District, which serves as an anchor to the South
Gateway. Even though this major redevelopment project has occurred, there is a
3
Exhibit A -Ordinance No. 7343-04
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significant amount of vacant and/or underutilized land remaining within the South
Gateway.
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AMENDMENT 9 -CHAPTER 3 LAND USEIREDEVELOPMENT PLAN EAST
GATEWAY CHARACTER DISTRICT SECTION
Revise the Intensity subsection of the East Gateway character district on page 75 as
follows:
Intensity
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A. A portion of the East Gateway has a future land use plan designation of Central
Business District (CDB) and is zoned D, Downtown. This section is generally
located between Missouri and Frederica Avenues one block north and south of
Cleveland Street and is depicted on Map 9, page 77. Development shall be
permitted as follows within this area:
Floor Area Ratio - 0.55 FAR; Density- 30 dwelling units per acre or 40
hotel units er acre
Height
Office - 50'; Commercial - 25' - 35'~ Multi-family dwellin~0'
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AMENDMENT 10 -APPENDICES -APPENDIX 2 DOWNTOWN MILESTONES
ACTIONS AND PUBLIC REVIEW OF THIS
REDEVELOPMENT PLAN
Revise Appendix 2 -Downtown Milestones, pages 194 - 196 to correct meeting dates and
approvals as follows:
**~*
September 18, 2003 City Commission Public Hearing to review the Downtown Plan
(2nd Reading of Ordinance)
November 20, 2003 City Commission Public Hearing to amend the Downtown Plan
(1st Read of Ordinance)
4
Exhibit A -Ordinance No. 7343-04
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the
9Eteber-~z'~AA3
December 16 Pinellas County Board of County Commissioners Public
Hearing to review the Downtown Plan as the Redevelopment Plan
and delegate authority to the City to establish a Redevelopment
Trust Fund
9ctebe~3z'29(3~
r~dm.,-,°.,.i °~+.,b.l:~l,:,,..., D°.i°..°1....~,~,°.,+ T.•.,~+ L',,.,.71T7'C f +1,
~..vv..~...v.... vvc,.avu.,aauab a-a a~vuv,vavraaavaa,.z
~~°RV'CRT~i
December 18, 2003 City Commission Public Hearing to establish a Redevelopment
Trust Fund/T]F ordinance (lst Reading of Ordinance)
January 15, 2004 City Commission Public Hearing to establish a Redevelopment
Trust Fund/TIF ordinance (2nd Reading of Ordinance)
n,.+,.~.°.. , c ~nn~ Pinellas Planning Council Public Hearing on Downtown Plan as
January 21, 2004 a Special Area Plan
a auua. a. uaawz~
r~e;'e~cr 4, i8A3J Countywide Planning Authority Public Hearing on Downtown
February 3, 2004 Plan as a Special Area Plan
a s uu,. a uaaw i u
»e~°~z'~8(~ Board of County Commissioners hearing to authorize the City to
February 3, 2004 use the County's portion of the TIF
AMENDMENT 11-DOWNTOWN PLAN
Amend the table of contents as necessary and repaginate as necessary to implement the
amendments in Ordinance No. 7343-04
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Exhibit A -Ordinance No. 7343-04
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EXHIBIT B
Ordinance No. 7343-04
AMENDMENT 12 -CHAPTER 3 LAND USE/REDEVELOPMENT PLAN
Amend Chapter 3 Land Use/Redevelopment Plan by adding a new section entitled
Design Guidelines after the Downtown Character District Section on page 79 and
before the Housing and Neighborhood Element as follows:
~~~~
Exhibit B -Ordinance No. 7343-04
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DOWNTOWN DESIGN GUIDELINES
Purpose and Applicability
Design Guidelines are established to ensure that public and private development projects
implement the Goals, Objectives, Policies and Character District Visions of the Downtown
Plan. The Guidelines provide a framework for:
• Enhancing the quality of the Downtown built environment;
• Achieving quality contextual design;
• Achieving design that implements the vision of the character district in which the
property is located, thereby promoting an identity for Downtown Clearwater;
• Encouraging a diversity of architectural styles;
• Providing design flexibility instead of aesthetic control;
• Guiding the appropriate rehabilitation and preservation of designated historic structures;
• Creating apedestrian-oriented environment built upon the City's history and activities;
• Protecting and improving property values; and
• Providing investor and property owner confidence through design continuity.
The Design Guidelines achieve the above through standards for new construction that
regulate site design, building placement and building design. They also provide standards
for the rehabilitation and maintenance of designated historic structures, as well as for the
construction of additions and the installation of modern equipment to such structures.
Lastly, the Guidelines establish standards for signs, lighting, property maintenance, and
connections with the Pinellas Trail, utility/infrastructure facilities and corporate design.
The Guidelines include an explanation of the general and specific design principles
promoted by each aspect of the guidelines, as well as a series of statements describing
appropriate and inappropriate design solutions to implement those principles. Photographs
and drawings are also included to illustrate acceptable and unacceptable design solutions.
This approach values creativity and allows for numerous design solutions for any particular
project.
The Community Development Coordinator and/or Community Development Board are
responsible for the administration of the Design Guidelines. Projects in the Downtown must
comply with the Design Guidelines, as well as the provisions of the Community
79 Exhibit B -Ordinance No. 7343-04
•
Development Code and compliance will be determined during the site plan review process.
The Design Guidelines apply to:
• New construction projects;
• The relocation of existing buildings;
• Renovations/rehabilitation/additions to existing structures (historic and non-historic
structures);
• Exterior changes including new signage, awnings, windows, paint, etc.; and
• Any site modification.
Existing developments that do not comply with the requirements of the Guidelines shall not
be required to be brought into full compliance with the Guidelines at the time the Guidelines
are adopted. Any improvement proposed to an existing development, however, will be
required to comply with any applicable provisions of the Guidelines.
Exhibit B -Ordinance No. 7343-04 80
•
New Construction
Site Design
Block and Lot Characteristics
A major contributing element to the
revitalization of the Downtown is significant
pedestrian activity. Extensive national
research of pedestrian behavior documents
that walkable blocks of approximately 600
feet in length promote a vibrant and diverse
downtown. Downtown Clearwater has an
existing grid street pattern with minor
exceptions and this pattern should be
respected as redevelopment occurs.
Appropriate block and lot size depends ozz
the character district in which the property
is located and should help create a sense of
human scale. Larger lots with buildings
located away from the roadway can create a
campus-type or more suburban appearance
that may be more appropriate for the Town
Lake Busiztess Park District. Smaller lots,
such as those typically fouzzd in the
Downtown Core, create a walkable urban
environment with a greater sense of space
and place and provide opportunities for
social interaction. Greater numbers of users
supportizzg greater numbers and types of
businesses results it: a vibrant and diverse
downtown.
Appropriate:
• Retention of the existing street grid
pattern where it contributes to an active
pedestrian environment.
• Blocks which promote easy pedestrian
access and encourage cross-use.
• Redevelopments that reopen previously
vacated rights--of-way or create new
rights-of-way.
• Provision of new vehicular and pedestrian
access/circulation that effectively serves
81
D
As blocks are consolidated roads are
eliminated decreasing overall
interconnectivity.
,~~, s~;' " ~i
Appropriate block lengths are pedestrian
in scale and easy to walk.
Exhibit B -Ordinance No. 7343-04
(~`.~~
C7
the proposed development and vicinity if
a vacation of a right-of-way is requested.
• Lots which maintain a consistent size,
scale, pattern and rhythm of the
surrounding block(s).
Inappropriate:
• Vacating existing rights-of-way to form
consolidated blocks without providing
alternative pedestrian and vehicular
access to serve the proposed development
and vicinity.
• Large blocks which prohibit pedestrian
access through the block and/or prohibit
access within and around the
development.
C7
Exhibit B -Ordinance No. 7343-04 K2
Appropriate: block width is approximately
300 feet and easily walkable. Lot width
is consistent.
Appropriate: lot widths are consistent
contributing to a regular rhythm along the
block.
Inappropriate: block length is extremely
long and the building appears too
monolithic and is not adequately broken
up with vertical elements.
•
Access, Circulation and Parkin
Vehicles and people need to co-exist,
however, it should be recognized that the
Downtown is first and foremost for
pedestrians. Circulation throughout the
Downtown should be designed to provide
safe and direct connections that minimize
vehicular-pedestrian conflicts. Parking lots
and garages should be as unobtrusive as
possible while maintaining easy accessibility.
Pedestrian circulation patterns transitioning
from parking areas should be designed to be
safe, convenient and attractive.
Vehicular Circulation/Access and Parkin
Appropriate:
• The location, number and design of
driveways which maintain the urban
fabric of the Downtown.
• Vehicular access from secondary street
frontage or alley.
• Interior lot access limited to the minimu
number of curb cuts to adequately ser e
the site.
• Parking areas for townho ise
developments located within the int rior
of the development that maintains he
integrity of the primary facade as t
preferred design. For townhouse projects
located on low traffic-volume streets with
site characteristics that prevent internal
parking, parking may be directly accessed
from the street provided it is co-located
with shared driveways.
• Detached garages and carports serving
single-family uses located in line with or
behind the rear of the principal building.
• Residential uses along Clearwater Harbor
designed with parking garages or with
parking areas internal to the site building
and screened from Clearwater Harbor and
any abutting right-of-way.
• Attached garages in residential
developments, architecturally integrated
with the design of the principal structure.
83
•
^rr= i
Appropriate: two townhomes share a si
driveway. j
~'
Appropriate: residential townhomes
home front a which serves the site
fronted by residential.
Exhibit B -Ordinance No. 7343-04
Appropriate: pedestrian alley provides
adequate width for landscaping, lights
and benches.
•
• Driveways functionally integrated into
the design of the development.
• Joint/common access driveways between
sites.
• Shared parking where a mix of uses
creates staggered peak periods of parking
demand.
• Parking lots located behind the primary
facade of the principal building.
• Parking lot design that minimizes
negative impacts such as light glare,
exhaust fumes, noise and undesirable
views.
• Parking lots adjacent to rights-of-way that
are screened with either a landscaped
buffer or a solid wall or fence three feet in
height.
• Large parking lots visually and
functionally segmented into smaller lots
with landscaped islands and canopy.
• The use of interlocking pavers, brick or
other similarly textured materials for
parking lot surfacing and/or accents.
• Parking garages as the principal uses that
are architecturally integrated with
surrounding developments and/or the
envisioned character of the area.
• Parking garages as the principal use
within the Downtown Core located on
Cleveland Street, Fort Harrison and
Osceola Avenues with at least 75 percent
of the ground floor of each facade on all
adjacent street frontages occupied by
active uses. Active uses include
restaurant, retail, entertainment or other
uses/features determined to be pedestrian-
oriented.
• Parking garages accessory to a principal
use that are architecturally integrated with
the design, materials, finish and color of
the principal structure(s) on the lot.
• Ground floors of parking garages
accessory to a principal use with at least
75 percent of the primary facade occupied
U
Alley
I I I
I I~ I
Site A I Site B I
Street
Joint/Common access
drive between two sites
Exhibit B -Ordinance No. 7343-04 84
Appropriate: parking garage facade
utilizes similar materials as surrounding
buildings.
Appropriate: parking garage with shops
and restaurant along street.
by the principal use(s)/features or other
use determined to be complementary to
the principal use.
• Upper floors of all parking garages
designed to visually screen vehicles from
view from rights-of-way and public open
spaces. Screening includes landscaping,
walls, architectural elements or other
decorative features.
•
• Parking garages with clearly marked Appropriate: parking garage screening
effectively blocks the view of parked cars
points of ingress and egress. within tha Str~~~t~~rP
Appropriate: residential development
served by a residential alley which runs
along the rear of each house.
Fence with ~ ,~ •. ~, , ~ ~'~-~.~' ,~ Tree grate
masonry columns ",) ;•,~
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'4,,~;~0 c a . :~ Sidewalk Lan scape buffer
:{,,;.:.
c>.,,.: ~~:~..
- Shared parking lot is located
~mpletely to the rear of the site
'hind the buildings.
-The parking lot is adequately
offered with landscaping.
- A single, shared driveway
~rves two sites.
85 Exhibit B -Ordinance No. 7343-04
• •
• Curb cuts at every site.
• Parking lots or garages as the most
prominent feature of any development.
• Parking garages difficult to enter and/or
with poorly defined entrances.
• The appearance of a "sea of asphalt" from
the rights-of-way.
• Parking lots/garages which create an
unsafe environment.
1- Parking backs out into the
right-of-way
2- Parking is located in the front
of the building.
3- Parking is not shared and
there are two curb cuts, one of
which extends along most of the
property line.
Exhibit B -Ordinance No. 7343-04 86
Inappropriate: parking lot is unscreened
and cars are parked directly along the
right-of-way.
Inappropriate: parking lot does not have
adequate landscaping and appears to be
a "sea of asphalt".
Inappropriate: parking garage is visually
obtrusive.
•
Pedestrian Circulation/Access
Appropriate:
• Clearly defined, safe, direct, convenient
and landscaped pedestrian pathways
provided between streets, parking areas
and buildings.
• Pedestrian scaled lighting such as lighted
bollards.
• Vertical elements such as bollards,
markers, arches or architectural details.
• Alleys and courtyards that match or
complement either the building or the
primary street to which the alley connects
with regard to materials, architecture,
color and street furniture (waste
receptacles, benches, lighting, etc.).
• Specialized paving design especially
where pedestrian and vehicular paths
intersect.
• Pedestrian passageways which go through
buildings such as an arcade.
Inappropriate:
• Developments which do not include
direct access from surrounding streets and
parking areas.
• Large developments which do not provide
pedestrian walkways through the block on
which the development is located.
• Pedestrian passageways too narrow to be
useable or not designed at a human scale.
• Pedestrian passageways that create an
unsafe environment.
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Inappropriate -pedestrian alley is not
handicap accessible, among other
things.
87 Exhibit B -Ordinance No. 7343-04
Appropriate - pedestrian alley is
handicap accessible, lighted, landscaped
and includes rich paving textures.
Appropriate -alley is wide enough for
easy pedestrian access and includes
access to shops.
Inappropriate-this alley is too narrow and
lacks lighting and feels unsafe.
Site Elements
Open Space
Open spaces provide public "living rooms"
in the urban setting. The design and
location of these spaces are important
determinants it: creating successful
pedestrian environments. In generaC, the
type atzd character of the urban open space
should be influenced by the desired function
of the space, surrounding uses and the
potential users of the space. lit addition,
amenities provided within open spaces can
enhance the connectivity of the various
design elements making up these spaces.
Amenities include benches, chairs, tables,
planters and landscaping. Public art
enlivens open spaces and buildings adding
to the cultural vibrancy of a city.
Appropriate:
• Open spaces which function as transitions
between the public sidewalks and streets
and the use of the property (residences,
offices, stores, etc.).
• Clearly defined entrances into open
spaces with direct access from adjacent
streets and adequate buffering from
vehicular traffic.
• Open spaces that are visible and inviting
to the pedestrian.
• Open spaces which utilize an aesthetically
coordinated marriage between hardscape
(buildings, planters, lighting, walls,
fences, paving, etc.) and landscape (trees,
shrubs, annuals, perennials, etc.)
elements. Large open spaces broken into
smaller, human-scale spaces through the
use of changes of grade, planters, pots,
landscaping, sculpture, fences, walls, etc.
• Open spaces designed to relate and
connect to adjacent properties.
• Formal or informal seating appropriate to
the scale and function of the open space.
Seating may include park benches, the
C
Appropriate: this court is directly
accessible from the sidewalk and is
clearly delineated by a short wall.
Appropriate: outdoor cafe is located
directly on the sidewalk.
Exhibit B -Ordinance No. 7343-04 88
Appropriate: alley is wide enough to
provide seating for a restaurant and acts
as an open space.
•
tops of garden/planter walls, monumental
stairs, etc.
• The location of public art in accessible
open spaces designed and located so as to
enrich the pedestrian experience and
create a stronger sense of place.
Inappropriate:
• Open spaces not easily accessible from
public streets or that become unsafe
"dead" spots.
• Lack of seating, shade and clearly defined
perimeters.
• Open space that does not relate with the
uses and buildings surrounding it.
Buffering and Screening
Buffering and screening help define spaces,
block unsightly yet necessary elements and
preserve and enhance an area's quality and
character. Within an urban settizzg
buffering will be achieved through the use
of laizdscapizzg, decorative fences, walls,
pots, planters, etc.
Mechanical Equipment, Concealed Wireless
Communication Facilities, Loading and
Service Areas.
Mechanical equipment, wireless
communication facilities, loading and
service areas shall be integrated izzto the
design of the site, located in the most
unobtrusive location possible and buffered
and screened appropriately.
Appropriate:
• When located at grade, mechanical and
utility equipment that is placed in the
least obtrusive location possible and
screened from adjacent properties and
rights-of-way with fences, walls andlor
landscaping.
• When located on the roof of a building,
mechanical equipment that is integrated
into the design of the building through the
•
Inappropriate: this open space is not
easily accessible and is cold and
foreboding consisting of a sunken area
with only a concrete bench and trash
can.
~ ~ M A r.
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^ ^ ® ^ ^ ^
t ^ ^ ^ ^ / ~'
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Appropriate: utilities are centrally located
on the roof.
89 Exhibit B -Ordinance No. 7343-04
Appropriate: a public plaza which
incorporates interactive public art.
use of parapet walls, towers or other
architectural elements.
• Concealed wireless communication
facilities (antennas, satellite dishes, etc.)
attached to buildings and not visible from
any public right-of-way. Appropriate
concealing methods include painting the
facility to match the color of the building,
concealing the facility by architecturally-
integrated features, such as the use of
faux windows, dormers, chimneys,
parapets, etc. or other similar methods.
• Service and loading areas accessed from
secondary streets, screened from adjacent
properties and rights-of-way and placed in
visually unobtrusive locations.
• Solid waste containers placed in the most
unobtrusive location possible and
screened from adjacent properties and
rights-of-way.
Appropriate: Fig. 1 above shows utilities
located on a roof and screened by
parapet walls. Fig. 2 shows the
effectiveness of that screening from
roughly the same position only from the
ground.
Appropriate: a concealed, attached
telecommunication antenna.
~/~J
Inappropriate: utilities are clearly visible
from the ground located along the edge
of the building.
Exhibit B -Ordinance No. 7343-04 90
Inappropriate:
• Solid waste containers and service and
loading areas located adjacent to
residentially used lots when an alternative
location is feasible.
• Mechanical and utility equipment that
visually dominates a site.
• Freestanding wireless communication
facilities.
Landscaping
Landscaping should be used as a design
element fully integrated with a site and
building while also recognizing and defining
the urban setting. A well-designed
landscape contributes to the site's aesthetics
and improves the livability in a dense urban
environment. Landscaping can also
preserve and enhaizce the acoustic and
visual privacy of a site while supporting and
accentuating the architecture of a building.
The use of indigenous species and other
water-saving techniques are encouraged.
Appropriate:
• Landscaping compatible with the climatic
conditions of West Central Florida that
includes the use of native plant species
and Xeriscape landscape techniques.
• Plant species that are appropriate to the
space in which they will occupy with regard
to water needs, growth rates, size, etc. in
order to conserve water, reduce maintenance
and promote plant health.
• Landscape design which augments and
supports architectural features of the
building/site where located.
• Landscape design that visually screens
unsightly views, aesthetically supports
important vistas and reinforces the
character district in which it is located.
• Plantings in landscape beds, planters or
pots that soften the edges between
buildings and pedestrian areas.
•
91 Exhibit B -Ordinance No. 7343-04
Appropriate: pedestrian alley utilizes
plant material suitable for the site and
area in which the material will be located.
Appropriate: a planting bed provides a
buffer between the street and main
sidewalk and the abutting storefronts.
Appropriate: pedestrian alley includes
landscaping which softens the buildings
yet provides adequate sight lines for
safety.
• •
• Trees planted in paved areas provided
with adequate room to grow (landscape
beds, tree grates or other protective
techniques).
• Landscape design and maintenance that
engenders a sense of personal safety.
Inappropriate:
• Landscaping used in lieu of appropriate
architectural details and good building
design.
• Landscaping planted without an adequate
irrigation system.
• The use of non-hardy plant species.
• Use of the wrong plant in the wrong
space such as plantings with inadequate
room. to grow and/or plantings
inappropriate for an active pedestrian
area, etc.
• Landscaping allowed tv become
overgrown decreasing aesthetics and
safety.
Fences and Walls
Fences and walls shall be utilized around
service/loading areas, dumpsters and
-neehanical/utility equipment to buffer these
uses from surrounding properties and
rights-of--way and to provide security for this
equipment. Fences and walls may be
i-zeorporated as a design element to assist i-z
defining property boundaries and entrances,
open spaces and to provide a tra-tsition
between public and private realms.
Appropriate:
• Fences and walls that complement and
are consistent with the principal structure
with regard to materials, texture, size,
shape and color.
• The location, height and design of fences
and walls compatible with the intended
use, design of the site and architecture of
the building.
Appropriate: fence with masonry col-
umns matches the color and materials of
the principle structure.
Exhibit B -Ordinance No. 7343-04 92
Inappropriate: landscaped area uses
plant material too small for the space,
inappropriate for the exposure and not
irrigated.
• •
• Solid fences and walls along rights-of-
way no higher than three feet. Any
portion of a fence or wall above three feet
in height that is at least 50 percent open.
• Posts or columns that include decorative
caps which extend up to 12 inches above
the otherwise allowable fence height.
• Vertical elements such as posts, columns,
etc. incorporated into the design of the
fence or wall spaced at appropriate intervals
in relation to the materials used and overall
length.
• Property lines and private areas defined
through the use of fences where feasible.
Inappropriate:
• The portion of walls and/or fences along a
right-of-way greater than three feet in height
above grade that are more than fifty percent
solid.
• Chain link or barbed wire fences.
• Unpainted or unfinished walls and fences.
Inappropriate: solid six-foot wall located
directly along a public right-of-way.
Inappropriate: chain link fence and
barbed wire.
93 Exhibit B -Ordinance No. 7343-04
Appropriate: decorative fencing provides
the delineation for an outdoor cafe.
Appropriate: six-foot fence with solid
bottom and open top.
Appropriate: picket fence complements the
architectural style of the house.
• •
Building Placement
Location
The appropriate location of a building
should help define azzd provide a coherent
streetscape and appearance of an area
resulting in a defined sense of space and
place. The appropriate location of a building
on a site varies depending on the character
district in which the development is located.
A setback or a build-to line will determine
the appropriate location of a building. A
setback requires a minimum distance frazn a
property line which may be exceeded
whereas a build-to lute prescribes a
particular distance from a front property
line.
Orientation
Buildings should be oriented towards the
street. The orientation of the front facade of
buildings along the streetseape contributes
to pedestrian interest izz azz area. Buildings
that turn perpendicular to the public right-
of--way ar have their sole access from rear
parkizzg lots create an environmezzt that is
uzzfriendly for pedestrians.
Separation
The existizzg and/or desired character of the
area should define the distance between
buildings. Separation between buildings
should be determined based on its
surroundings, the character district's visiazz
and development pattern, intensity of
development, pedestrian activity azzd height
of the building. Whezz .reparation between
buildings is unavoidable or desirable, the
separation should be designed to fuzzetiozz in
a manner that compleznezzts the
surrounding area.
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Exhibit B -Ordinance No. 7343-04 94
Appropriate: uniform build-to-line along a
block face.
Appropriate: primary entrance oriented
towards public right-of-way.
Hppropriate: aaequate space was provided
between these two building to locate a pe-
destrian alley with room for seating.
Coverage
High percentage of ground coverage is
encouraged in a downtown to create a
critical mass of activity. The amount of
ground coverage varies among character
districts with the most intense coverage
found in the Downtown Core and the
commercial areas of the other districts. In
addition to a building, coverage can also
include plazas, courtyards, outdoor cafes
and other public spaces.
Appropriate:
• Buildings that maintain the build-to line
or the setback of the development's block
and the block(s) across the street. Corner
lots that maintain the location pattern for
a distance of two blocks including both
sides of the street.
• Buildings located farther from the build-
to line in order to provide a courtyard,
steps, entryway, arcade, plaza or other
pedestrian-oriented design features which
maintains the build-to line.
• Buildings that do not maintain the build-
to line or with reduced setbacks that
reflect the predominant surrounding or
desired development pattern.
• Buildings oriented to face public rights-
of-way.
• Separation between buildings that provide
adequate useable space such as an alley or
open space compliant with the
requirements of these Guidelines.
• Developments which provide coverage
similar to surrounding properties and/or
that meet the desired vision of the
character district.
•
Appropriate: larger setback for a single
family residential dwelling within East
Gateway.
`.>
Appropriate: consistent building coverage
and width.
95 Exhibit B -Ordinance No. 7343-04
Appropriate: within the Downtown Core
high coverage with buildings, alleys,
courtyards, etc. occupying most of a site.
•
Inappropriate:
• Buildings that break up the common
build-to line by locating farther back or
forward than the predominant block
patterns on the subject's site and the
opposite side of the street except in order
to provide a courtyard, steps, entryway,
arcade, plaza or other pedestrian-oriented
design features which maintains the
build-to line.
• Corner lots that do not maintain the
location pattern fora distance of two
blocks including both sides of the street.
• Buildings separated at a distance which
precludes the provision of Guideline-
compliant alleys and open space.
• Separations between buildings that are
out of scale and proportion with the
district's existing or desired development
pattern.
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Appropriate: building breaks with the build-
to line for the provision of a public plaza.
•
2-Appropriate build-to line
Exhibit B -Ordinance No. 7343-04 96
Appropriate: building located on a corner
lot is orientated towards both streets.
1 -Inappropriate build-to line
~J
• Buildings which do not address the
primary street.
Additional Requirements for character
districts and Special Areas
Transition Areas
The transition area guidelines apply to the
properties adjacent to the Downtown Plan
boundary in the following two areas:
• In the Old Bay District, all properties
located north of Seminole Street and west
of Osceola Avenue (Fig. 1).
• In the Town Lake Residential District, all
properties located on the south side of
Chestnut Street (Fig. 2).
Transition area guidelines apply due to the
significant differences in the development
potential and pattern between the transition
area and the adjacent areas outside the
Downtown Plan boundaries. Projects shall be
designed so that the least intensive portion of
the development (density, use and buildings)
is located closest to the Plan Area boundary.
The appropriate separation and orientation of
a development shall be determined based on
the maximum development potential/pattern
of the adjacent area.
Old Bay
Appropriate:
• For development located eastward of a
line drawn due south from the
intersection of the mean highwater line
and the northern Plan Area Boundary:
Buildings or portions of buildings 15
feet or less in height that are setback a
minimum of 20 feet from the northern
Plan Area boundary.
Fig. 1 -Transition Area within the Old
Bay character district.
Fig. 2 -Transition Area within the Town
Lake Residential character district.
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Inappropriate: a poor transition between
shorter buildings and much taller
surrounding ones.
1
97 Exhibit B -Ordinance No. 7343-04
Buildings or portions of buildings
exceeding 15 feet in height that
provide a minimum setback (from the
northern Plan Area Boundary) of 75
feet plus one additional foot of
horizontal distance as measured from
that boundary for each 2.25 feet of
height above I S feet except along
public rights-of-way where buildings
may he located a minimum of 10 feet
from the boundary line.
• For development located westward of a
line drawn due south from the
intersection of the mean highwater line
and the northern Plan Area Boundary:
.- Buildings or portions of buildings 30
feet or less in height that are setback a
minimum of 20 feet from the
northern Plan Area boundary.
.- Buildings or portions of buildings
exceeding 30 feet in height that
provide a minimum setback (from the
northern Plan Area Boundary) of 20
feet plus one additional foot for each
three feet of height above 30 feet.
• Buildings or portions of buildings
exceeding 50 feet in height that maintain
a horizontal separation between such
buildings equal to or greater than 1.5
times the height of the larger of the two
buildings.
Town Lake Residential
Appropriate:
• Buildings or portions of buildings 30 feet
or less in height that are setback a
minimum of 10 feet from the southern
Plan Area boundary.
• Buildings or portions of buildings taller
than 30 feet in height that provide a
setback of a minimum of 10 feet plus an
additional one foot for each two feet of
height above 30 feet from the southern
Plan Area boundary.
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Northern Boundary Line
Appropriate: Old Bay character district -
west of mean highwater line
Exhibit B -Ordinance No. 7343-04 98
Appropriate: Old Bay character district -
east of mean highwater line
Appropriate :Transition in the Town Lake
Residential character district.
• •
Building Design
The purpose of building design
requirements is to establish design stazzdards
so that new construction is compatible with
its surroundings. The first step in design is
to identify a building's orientation and
placement to contribute to a unified
streetscape creating a sense of place. The
second critical part in design is a building
whose form and architecture contributes to
its character district.
Successful building design is a marriage
between form and architecture to visually
connect with the existing and/or desired
character of the surrounding area. A
compatible structure is one that possesses
patterns of form aztd architecture that are
fou~zd in surrounding buildings creating
"points of agreement" between them while
retaining the individuality of the building.
Quality urban design balances a respect for
an area's existing or desired pattern with the
design of new structures.
Form
The form of a building is znade up of a
combination of elements including mass,
scale, height, width, depth, rhythm and
spacing.
Mass/Scale
Mass refers to an interplay of the height,
width and depth of a building. Mass can be
augmented and influenced by design
features such as columns, awztings, arcades,
recessed bays, doors and windows which can
reduce or increase the apparent mass of a
building.
Scale refers to the relative size of a building
as it relates to tzeighboring buildings. The
size and proportions of new development
Appropriate: the location of a new
shopping center contributes to an active
streetscape and relates to the existing
pattern of development.
Appropriate: the scale of this building is
mitigated by vertical and horizontal
architectural elements.
99 Exhibit B -Ordinance No. 7343-04
Appropriate: building is oriented towards
both street.
should be related to the scale of nearby
buildings. Even if much larger than its
neighbors in terms of square footage, the
building should maintain the same scale
and rhythm as the existing buildings.
He!.~
New development and redevelopment should
respect the vertical height of existing or
approved adjacent buildings and contribute
to a pedestrian scale. The apparent height
of a building/development can be influenced
and augmented by a combination of
stepbacks, varying building heights aztd
horizontal features such as colonnades,
canopies, awnings, cornice lines, string
courses, wide windows, etc.
Width
The width of a building is the horizontal
distance between the two outer edges along
the primary fagade measured at the setback
or build-to line. The apparent width of a
building can be reduced or otherwise
influenced through the introduction of
columns, windows, doors, etc.
Depth
The depth of a building is the distance
measured between the front and rear
facades. Maintaining a consistent building
depth along a block ca~zz provide
opportuztities for shared parking lots, plazas,
courtyards and other seating areas. A
consistent building depth can also facilitate
the provision of consistent and logical
secondary entrances.
Rhythm/Spacing
Rhythm and spacing is a pattern created by
the architecture throccg{t the use of widt{z,
height, windows, doors and other
architectural elements. The rhythm and
spacing of the architectural elements of new
_:~ 2
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Inappropriate: building one is too short and
building is too tall. Neither building
respects the height of adjacent buildings.
Exhibit B -Ordinance No. 7343-04 100
Appropriate: a common building width is
employed. Also note a common alignment
and basic shape of windows forming
"points of agreement" between the
buildings.
Appropriate: common building depth
provides for a shared parking lot.
• •
buildings should strongly relate to,
complement and support the existing and/or
desired rhythm and spacing in an area.
Appropriate
• Building form which visually relates to
surrounding buildings and the desired
character of the area with regard to mass,
scale, height, width and depth.
• Buildings that have a distinct "base,"
"middle" and "cap."
• Low-rise buildings and/or those with long
facade widths that accentuate vertical
elements such as entrances and columns,
or by breaking up the facade plane into a
greater number of smaller vertical
masses.
~ Mid- and high-rise buildings that utilize
horizontal elements that minimize the
apparent height of a building such as
balconies, banding, cornice and parapet
lines, etc.
• High-rise buildings that use the following
techniques depending on overall building
height and the existing or desired
Appropriate: this triplex matches the
rhythm and spacing of adjacent single-
family residences.
character of the surrounding area:
Parapet design
similar to adjacent ~ Cornice line similar to and
~••^ ••^•••••^^^^^^^•^^^ aligned with adjoining
~ ^~i. ^
Long facade width broken by
Appropriate Infill
101 Exhibit B -Ordinance No. 7343-04
Appropriate: building with a distinct base,
middle and cap.
y Building stories or/stepbacks
differentiated by architectural features
including but not limited to coping,
balustrades, cornice lines, change in
materials, etc.
A proportional relationship between
the height of a building and the
number and dimensions of stepbacks
used to mitigate the height of the
building.
Buildings that terminate views emphasize
their prominent location through the use
of additional height, mass, distinctive
architectural treatments and/or other
distinguishing features.
Maintaining a consistent building depth
when feasible to allow the location of
shared parking lots and/or secondary
entrances.
Buildings which correspond to the
existing and/or desired rhythm and
spacing of surrounding buildings through
the use of common points of agreement
such as windows, doors, recesses, reliefs
and other architectural elements.
Buildings which maintain the existing
and/or desired pattern of the placement
and size of windows, doors, shutters, and
other architectural elements on adjacent
buildings with regard to both the ground
floor and upper stories.
Finished floor heights a minimum of two
feet above the sidewalk grade for
residential buildings within
predominantly mixed use or commercial
areas.
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Appropriate : the ~;<,~, _ iy maintains
a colonnade along Cleveland Street.
Exhibit B -Ordinance No. 7343-04 102
Appropriate: the raised banding provides
rich detail and differentiates the various
floors.
Appropriate: The Pinellas County
Courthouse terminates the view at Court
Street and South Fort Harrison Avenue.
r:
Inappropriate:
• Buildings which do not relate to the
surrounding or desired and envisioned
context and fabric of the neighborhood
with regard to size, scale, height, width
and depth.
• Buildings that visually overpower
adjacent buildings.
• Buildings that do not maintain a common
building depth based on the predominant
lot pattern.
• Buildings that do not maintain the
existing and/or desired pattern of
windows and doors along a block face.
r ..........................~
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• Facades on multi-story structures which
do not incorporate meaningful
architectural details such as cornice lines,
banding, string courses, columns,
recesses, relief, etc.
Additional Requirements for Downtown Core
along Cleveland Street
Appropriate:
• Buildings along Cleveland Street taller
than the predominant height of other
buildings on the project's block that step
back at that predominant height.
• The use of multiple stepbacks when a
building exceeds the predominant height
of other buildings on the projects block.
Inappropriate:
• Building widths that visually overpower
adjacent buildings.
Inappropriate: this triplex does not match
the rhythm and spacing of adjacent
single-family residences.
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Appropriate: a stepback is provided at 30
feet, the predominant height along the
block. Additional stepbacks are provided
as the building increases in height.
103 Exhibit B -Ordinance No. 7343-04
Inappropriate: this building does not relate
to adjacent buildings (far right).
•
Architecture
The architectural style of new development
or redevelopment should be consistetzt with
the desired development in the surrounding
character districts or as otherwise
envisioned by the Downtown Plan.
Architecture refers to the relatiotzship and
eulminatiotz of the various features of a
building including texture, proportion,
entrance design, doors, windows, details,
roofs, materials and color in addition to the
mass and scale.
A variety of architectural styles exist within
the Downtown and the Guidelines should
trot prescribe arty one architectural style as
being the most appropriate. Buildings itz all
six Downtown character districts represent a
broad rattge of styles typical of trends of the
late-19'" to mid-20`" centuries with tzo
singular style being predotninant.
Therefore, tto one particular style or theme
will be mandated for any district. New
buildings may use a variety of architectural
styles as appropriate to the intended use of
the building and the context of the
surrouttdittg area. New design tnay use
contemporary taterials to adapt historic
design elements into a new building.
Appropriate:
• New development that incorporates an
architectural style or architectural
elements consistent with the existing and/
or desired style of development in the
surrounding neighborhood.
• New development that complements the
architectural heritage of the district in
which it isre located.
• Multiple buildings within a single project
which relate architecturally with each
other and the surrounding neighborhood.
U
11 12 1
1115
10 2
9 3
4
8 0_
7 6 5
Various architectural elements that may be
found on a building:
1 -Cornice
2 -Lintel
3 -Sill
4 -String course
5 -Transom
6 -Bulkheads
7 -Kick plates
8 -Double door entrance
9 -Fixed plate glass display window
10 -Double-hung sash window
11 -Parapet
12 -Parapet coping
- -- _ - _ ~ -v_d
_-- -_ _ _ ~
Appropriate: rich architectural details add
to the aesthetics of a building.
Exhibit B -Ordinance No. 7343-04 104
Inappropriate:
• Use of an architectural style which does
not complement the fabric of the
surrounding neighborhood.
• Use of multiple and/or conflicting
architectural styles within a single
building or between several buildings
within a single project.
Facade Design
All facades of a building should reflect a
unified architectural treatme--t; however,
there is a hierarchy of facade treatment
based on location, function and level of
pedestrian interaction. The specific
guidelines for facades are divided into
primary and corner, secondary and side
facades. Facades should use a combination
of architectural details, materials, window
and door patterns and other design features
to form a cohesive and visually interesting
design.
Appropriate -consistent architectural styles
used along this residential block.
105 Exhibit B -Ordinance No. 7343-04
inappr~pnate: ine rnnn aeveiopment, aoove, is mappropnate oecause the
(1) location and style of architectural detailing; (2) level and pattern of
windows; (3) Finish and type of materials; and (4) level and pattern of
windows do not match the existing building.
Appropriate: primary facade uses strong
architectural elements to create interest and
emphasize the entrance.
PrimarYand Corner Facades
Primary facades include those facades
located along streets designated on the
Master Streetseape Platz or properties within
the Downtown Core adjacent to Clearwater
Harbor atzd Coachman Park. The desigtz of
the primary facade of buildings is critical
for the atmosphere to be created along the
street front.
Buildings on corner lots at the interseetiotzs
of streets designated on the Master
Streetseape Plan are considered to have two
primary facades and should receive the
highest level of design treahnent on those
facades.
However, if a corner or thror~gh lot is
located on streets with different designations
on the Master Streetscape Plan, the design
may recognize and reflect the differences in
the designations while still meeting the
intent of the these Guidelines.
For properties within the Old Bay and East
Gateway Districts the pritnary facade is
considered to be the facade facing the street.
For corner lots, the surrounding
development pattern shall determine the
pritnary facade.
Appropriate:
• The primary facades as the most highly
designed fa4ade utilizing the following
elements:
~A change in plane, building wall
projection or recess;
.=Architectural details;
Variety in color, material, texture;
Doors and/or windows;
.Storefront display windows for retail
uses; and
Other details as appropriate to the
building style.
Exhibit B -Ordinance No. 7343-04 106
Appropriate: primary tapacie inc~uctes a
well-defined entrance with canopy.
Appropriate: building on a corner lot
provides an entrance at the corner in
order to serve both adjacent streets.
Appropriate: this theater uses a variety of
architectural features to create interest.
• An architecturally prominent entrance
with door located on the primary facade.
• Primary entrances emphasized through
the use of a combination of:
~A protruding front gable or stoop;
>Projection or recession in the building
footprint
Variation in building height;
>Canopy or portico;
yRaised cornice or parapet over door;
yArches;
yColumns;
Ornamental and structural architectural
details other than cornices over or on
the sides of the building;
Towers; and/or
Other treatment that emphasizes the
primary entrance.
• Primary facades which include three
articulated architectural parts: a base,
middle and ccrn. The proportion of these
three elements will vary depending on the
scale of the building.
• Major architectural treatments on the
principal facade that are continued around
all sides of the building that are visible
from the public realm.
• Covered drop-off areas.
• Open porches.
• Buildings on corner lots that emphasize
their prominent location through the use
of additional height, massing, distinctive
architectural treatments and/or other
distinguishing features.
• Entrances provided along each street
facade or a single entrance prominently
located on the corner.
Inappropriate:
• Facades without articulation or other
architectural detail to provide visual
interest and variety on the facade.
• Primary facades with an undefined
entrance.
107 Exhibit B -Ordinance No. 7343-04
Appropriate: the entrance to the
Downtown Clearwater Post Office is
emphasized by a change in elevation and
a colonnade with arches.
Appropriate: this building has a very
distinct base, middle and an understated
cap.
• •
• Entrances not architecturally integrated
into the design of the facade.
• Buildings on corners Chat do not treat
each adjacent designated street (as
designated on the Master Streetscape
Plan) equally.
• An unfinished facade along a street.
Secondary Facades
A secondary facade faces alleys, parking
areas and Old Bay district properties along
Clearwater Harbor. The level of design
alo~ig a secondary facade, while perhaps not
as intense as a primary facade should
continue the architectural style of the
buildi~zg and use the same quality of
materials.
Appropriate:
• An overall design of the secondary
facade(s) of the building consistent with
that of the primary facade with regard to
architectural style, materials, finish, color
and detail.
• Architectural embellishments, awnings,
landscaping and signs are used to identify
the secondary entrance.
• Entrances facing parking lots, plazas and
waterfronts.
Inappropriate:
• Buildings that do not provide an entrance
along a secondary facade.
• A secondary facade which does not
enhance or support the architectural style
of the building.
Exhibit B -Ordinance No. 7343-04 l08
Inappropriate: facade extends over 50
feet without detail or articulation.
Appropriate: clearly marked entrance
along a pedestrian alley.
Appropriate: clearly marked rear
entrance facing a vehicular alley and
parking area.
Side Facades
Buildings that are not on cor~aer or through
lots typically have at least two side facades.
A side facade faces adjacent buildings or
properties. The side facades of a building
may actually touch an adjacent building or
they may be separated provided that
adequate space for landscaping, parking
areas, or vehicular/pedestrian access is
created. While side facades may not receive
the same intensity of design treatment as a
primary or secondary facade they should
maintain the same architectural style as the
other facades.
Appropriate:
• An overall design of the side facades of
the building consistent with that of the
primary facade with regard to
architectural style, materials, finish, color
and detail.
• Architectural embellishments, awnings,
landscaping and signs used to identify
secondary entrances if provided.
Inappropriate:
• Aside facade which does not enhance or
support the architectural style of the
building.
Windows and Doors
Windows are a vital element which link the
private (space within a building) and public
(space such as streets, sidewalks, etc.)
realms visually drawing passersby into
buildings.
Doors are also a vital element providi~tg not
only visual but, physical connections
between the public a~zd private realms.
Appropriate*:
• Windows that are appropriately sized for
the scale and style of the building on
Appropriate: the side of this building faces
a parking lot but retains the same finish
and basic architectural details as the rest
of the building.
4
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Appropriate: doors and windows that add
to the richness of their respective
buildings.
109 Exhibit B -Ordinance No. 7343-04
Appropriate: these buildings share
common side facades
•
which they are located.
• Windows along all streets.
• Windows within abuilding/development
that creates a consistent and cohesive
fenestration pattern.
• Windows that are similar in proportion to
windows on adjacent buildings or with
established and/or desired patterns along
the adjoining block faces. The degree of
similarity of the window pattern increases
in importance the closer the buildings are
to each other.
• Windows in commercial areas that are
appropriately sized and located to allow
for display andlor view into the interior of
the building.
• Bulkheads below and transoms above
display windows when appropriate for the
architectural style of the building.
• Clear glass (88 percent light transmission
or the maximum permitted by any
applicable Building Codes) installed on
ground floor windows except for stained
or art glass provided the stained or art
glass is in character with the style of the
building and/or use (churches, craftsman
buildings, etc.).
• Glass block used as an accent.
• Screen doors provided the design is
compatible with the architecture and
materials of the building.
• Doors which enhance and support the
architectural style of the building.
• Doors appropriately sized for the scale of
the building facade on which they are
located.
• Doors with transoms and fan lights when
appropriate for the architectural style of
the building.
'Utility//~afrastructure and Public Facilities are
exempted from the requirements of this windows and
doors section and are fully addressed in the Signs
and Miscellaneous section of these Guidelines.
•
__- ~----- ---- r,
~~~
Appropriate: extensive ornamentation
emphasizes this entrance.
Exhibit B -Ordinance No. 7343-04 110
Appropriate: storefront/display windows
utilizing clear glass.
Appropriate: extensive use of windows
along the street. Ground floor windows
are similar in size and alignment and
upper floor windows, while different than
those along the ground floor are also
aligned and similarly sized and spaced.
U
Inappropriate:
• The use of incompatible window types
and shapes on the same structure.
• Mirrored glass and glass curtain walls.
• Storefront windows that extend to the
ground without a traditional bulkhead.
• Tinted or reflective glass with less than
88 percent light transmission.
• Blackened out windows or any other use
of material that achieves that effect.
• Boarded up windows (except during
construction or during a reasonable repair
period or subsequent to a weather
advisory).
• Walls without windows along street
frontages.
• Doors which are out of scale and/or
character with the rest of the building.
• Doors which do not enhance the
architectural style of the building.
• More than one style of door per building.
•
Inappropriate: this building does not
include windows along the street.
Inappropriate Infill
Breaks window size
and pattern ...........~
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o°a ^ . o
..........
Breaks storefront pattern
11 1 Exhibit B -Ordinance No. 7343-04
Inappropriate :mirrored glass.
•
Roof Design
Roof forms are one of the most highly
visible components of a building. Not only
do they provide a vital function but they
contribute to and are integral to the overall
building design through the use of
distinctive, defcned styles and decorative
patterns and colors.
Appropriate:
• A roof consistent with Che style of the
building utilizing architectural elements
such as cornice treatments, roof
overhangs with brackets, steeped
parapets, richly textured materials and/or
differently colored materials.
• Multiple rooftops on varying levels on
large buildings that help break up the
vertical mass of a building.
• High-rise buildings which utilize sculpted
roofs in order to establish an interesting
and enhanced skyline unique to
Downtown Clearwater.
• The portions of building stepbacks that
are fully tinished and complement the
architectural style of the building and the
main roof structure.
Inappropriate:
• Colored stripes bands on flat roofs.
• Mansard roofs that are out of scale with
the building.
• Flat roofs within public view from grade
not hidden by a parapet or other
architectural feature.
• Roofs inconsistent with the architectural
style of the building.
appropriate
•
~:~ _
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Appropriate: sculpted roofs add to the
skyline of a city.
Exhibit B -Ordinance No. 7343-04 I I?
Appropriate: a standing seam metal roof
adds rich detail to this building.
Inappropriate: mansard roofs.
Other Architectural Features
The same amount of thought and care
should be put into the selection azzd
installation of other architectural features as
for more obvious features such as roofs,
doors azzd windows. A variety of other
features can provide the perfect accent or
finish to a building, or conversely, ruin an
otherwise wozzderful structure. These may
include door handles and hinges, mail slots,
clocks, fire%mergency escapes, shutters,
awnings etc.
Appropriate:
• Shutters and canvas awnings sized to
match the corresponding window
openings.
• Shutters and awnings the shapes,
materials, proportions, design, color,
lettering and hardware of which are in
character with the style of the building.
• Awnings made of high quality fire-rated/
retardant fabric to protect pedestrians
from inclement weather.
• First floor awnings placed no higher than
the midpoint between the top of the first
story window and the bottom of the
second story windowsill.
• Hurricane shutters, if provided, fitted as
an integral part of the storefront design,
not visible when not in use and only to be
used during the timeframe in which a
formally issued hurricane warning is in
effect.
• Electronic security systems utilized as an
alternative to security bars.
• Fire stairs/egress designed as unobtrusive
as possible by matching the primary
structure with regard to materials, design
and color of the structure. Where
feasible, they should not be visible from
the street.
•
1 13 Exhibit B -Ordinance No. 7343-04
Appropriate: architectural feature.
Appropriate: shutters match size of
window.
Appropriate: awning is correctly located on
the facade of the building.
Appropriate:
• Materials compatible with the existing
and/or desired context of the surrounding
area and that are common to the area's
historic construction methods/style.
• The use of high-quality materials which
result in buildings that will be as
maintenance free as possible and long-
term components of the urban fabric.
• Building materials consistent with and
relating to the architectural style of the
building.
• Building materials appropriate to the
scale of the building.
• The use of contemporary materials
adapted to historic design elements.
• Storefront level and upper levels that use
visually compatible materials.
• Use of the following durable materials
within the first three floors of all
buildings and recommended for all other
floors:
Wood, stucco and/or or masonry
exteriors.
Masonry exteriors finished in
rusticated block.
Stucco, brick, stone, etc.
Storefront side piers, when provided,
constructed of the same material as
the upper facade or covered with
stucco.
Pre-cast, cast-in-place or architectural
concrete.
Tile; and
y Any other material found acceptable
by the Community Development
Coordinator and/or the Community
Development Board, as applicable.
115
•
.~ -~, r~
Appropriate: materials and color
appropriate for abungalow-style house.
i,
Inappropriate: cedar shakes and a
mansard roof are both inappropriate in
the Downtown Plan Area.
Exhibit B -Ordinance No. 7343-04
Appropriate: the two above pictures show
the use of stucco and brighter colors for
Mediterranean-style buildings.
•
Inappropriate:
• Exterior walls and skins of buildings
designed and/or constructed of materials
with a limited life expectancy.
• Materials incompatible with the
architectural style of the building.
• The use of the following materials on
building exteriors:
~ Poorly crafted or "rustic"
woodworking and finishing
techniques;
Cedar shakes;
~ Plywood (T 1-1 1 siding, etc.);
Corrugated, mill finish or reflective
metal wall panels;
~ Expanded metal (except for limited
decorative applications);
Mill finish aluminum extrusions for
windows and doorways;
.- Unfinished Concrete Masonry Units
(CMU or cinder block); and
~ Any other material found
unacceptable by the Community
Development Coordinator and/or the
Community Development Board, as
applicable.
• The use of the following materials on the
first three tloors of building exteriors:
.~ Foam except for architectural details
and ornamentation;
.- Exterior insulated finish system
(EIFS) except for architectural details
and ornamentation;
.- Hardboard siding;
.- Plastic, metal and/or vinyl siding
except for single-family dwellings;
' Fiberglass panels;
.- Exposed aggregate (rough finish)
concrete wall panels;
.- Indoor-outdoor carpeting or astro-turf;
and
J ~J'..(I~JrFJ.f ~. f
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Inappropriate: use of the and asphalt
shingles on the same roof.
Exhibit B -Ordinance No. 7343-04 1 l6
Appropriate: use of decorative tile.
Inappropriate: awnings do not match the
style of the building and appear oversized.
•
- Any other material found
unacceptable by the Community
Development Coordinator and/or the
Community Development Board, as
applicable.
Color
The color palette of a building is composed
of the colors of the main body of the
building, trim and accent colors. The colors
chosen for awnings, canopies, shutters and
roofs also contribute to the overall color
scheme of a building. The overall color
scheme of a building or project should
reflect a cohesive pattern. These guidelines
recognize that the review of a buildizzg's
color scheme is a balance between an
owner's creativity azzd individuality, the
architectural style of the building and an
overall harmoztious vision for the
Downtown.
The use of a single color on all surfaces
should be avoided. A two- or three-color
scheme is encouraged to provide visual
appeal. The main body color should be the
predominant color of the building. The color
tone of the maizz body should be guided by
the size and height of the building, its
location (corner or interior lot), azzd
architectural style. The trim color is applied
to architectural elements such as windows,
doors, columns, porches etc. The trim color
should be a lighter or darker tone of the
main body color, a complimezztary color to
the main body color or a neutral color. In a
three-color scheme, the accent color should
be used sparingly to highlight certain
architectural elemez:ts such as a froztt door
or awning.
Appropriate:
• The number and type of building colors
appropriate for and consistent with the
architectural style.
117
•
Appropriate: colors match and support the
architectural style of each building.
Fig. 2
- ~,! ~t
,!
Appropriate: utilities such as gutters,
downspouts (fig. 1) and utility boxes (fig.
2) have been painted to match the
primary building color.
Exhibit B -Ordinance No. 7343-04
•
• Low reflectance exterior colors.
• Gutters, downspouts, utility boxes,
meters, etc. painted as part of the overall
color scheme.
Inappropriate:
• Colors that are garish, gaudy, loud,
excessive and ostentatious or that
constitute a glaring and unattractive
contrast to surrounding buildings.
• Main body color that is from the deepest
tones of the color wheel.
• More than three different colors or color
shades used on a single building unless
appropriate to the architectural style of
the building.
• The use of fluorescent or day glow
colors.
• Black as the predominant exterior
bllllding COIOC.
• Single color schemes. For example using
one color on every surface.
• Clashing trim colors that are not
complementary to the main body color
and serve only to attract attention through
their dissonance. As an example, yellow
and red are clashing colors and not
complementary and only serve to attract
attention through their dissonance.
• A solid line or band of color or group of
stripes used in lieu of architectural details.
• Color used to obscure important
architect~u-al features.
Additional Requirements for development
within the Old Bay District east of Garden
0v.>niin
Appropriate:
• Offices that are residential in size, scale
and design.
Exhibit B -Ordinance No. 7343-04 118
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Inappropriate: loud and garish colors.
Appropriate: the above two pictures show
offices that are residential in size, scale
and des'
r
•
Development along Cleveland Street between
Myrtle and Osceola Avenues and along Forti
Harrison Avenue between Drew and Chestnut
Streets.
Appropriate:
• Development incorporating an
architectural style indicative of those
found in Downtown Clearwater between
1900 and 1950* and includes:
20`h Century Commercial Vernacular:
One-story or One-Part;
- 20`~ Century Commercial Vernacular:
Two-Part;
- Art Deco;
y Art Moderne;
v Chicago School;
Mediterranean or Mission Influence;
Mediterranean Revival;
'v Neo-Classical.
•
Capitol (Royalty) Theater (1921): Spanish
Revival.
One-Part Commercial -Art Deco
`,~~ ~I 3
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Two-Part Commercial Block:
Mediterranean Influence.
119 Exhibit B -Ordinance No. 7343-04
Two-Part Commercial Block.
Enframed Window Wall.
• •
• Buildings which utilize character defining
features from any one of the approved
architectural styles listed above through
the
* See Appendix 10 for additional examples
Inappropriate:
• Use of multiple and/or conflicting
architectural styles within a single
building or between several buildings
within a single project.
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Chicago School.
Exhibit B -Ordinance No. 7343-04 120
Mid- to High-Rise buildings: Mediterranean
Revival.
Pinellas County Court House: Neo-
classical.
Clearwater Downtown Post Office:
Mediterranean Revival.
•
Design Guidelines for the Rehabilitation of
Historic Structures as Designated by the
Clearwater City Council
Secretary of the Interior Standards for
Rehabilitation
Historic preservation, which is the
rehabilitation, preservation and maintenance
of older buildings, enriches the present in
many ways. It protects a community's historic
and cultural heritage by providing a vital
connection to the past that teaches us how our
ancestors lived. The conservation of existing
resources also supports sustainable
community growth and enhances community/
neighborhood quality of life. In addition to
these invaluable benefits, studies have also
documented numerous positive economic
impacts. Historic preservation creates jobs
and results in more local business than new
construction does. It also contributes to the
local economy through increased property
values and tax revenues and provides a basis
for heritage tourism.
Recognizing the importance of preserving
significant historic structures and the need for
standards to ensure the appropriate
rehabilitation of them, The Secretary of the
Interior's Standards for Rehabilitation
(Department of the Interior regulations, 36
CFR Part 67) were established in 1977. These
standards provide basic principles to assist in
the preservation of the distinctive
characteristics of a historic building and its
site, while allowing reasonable changes to
meet new needs. The most frequent use of
The Secretary of the Interior's Standards for
Rehabilitation has been to determitze if a
rehabilitation project qualifies as a "Certified
RehabilitaNotz." This determination, which is
tnade by the State Historic Preservation
Officer of Florida and the U. S. Departtnetzt of
the Lzterior, enables property owners of
r~
121 Exhibit B -Ordinance No. 7343-04
Restoration of a historic building.
Restoration of a historic clock tower.
incoming producing property to receive a 20
percent federal rehabilitation tax credit.
The Secretary of the Interior's Standards for
Rehabilitation, reproduced below, are to be
applied to rehabilitation projects in a
reasonable manner. It should be noted that
these provisions apply to the treatment of the
interior and exterior of a building for the
evaluation and approval of federal tax credits.
The City of Clearwater will review projects for
compliance with exterior standards only.
I.A property shall be used for its historic
purpose or be placed in a new use that
requires minimal change to the defining
characteristics of the building and its site
and environn~cnt.
2.The historic character of a property shall be
retained and preserved. The removal of
historic materials or alteration of features
and spaces that characterize a property shall
he avoided.
3.Each property shall be recognized as a
physical record of its time, place and use.
Changes that create a false sense of
historical development, such as adding
conjectural features or architectural
elements from other buildings, shall not he
undertaken.
4.Most properties change over time; those
changes that have acquired historic
significance in their own right shall be
retained and preserved.
S.Distinctive features, finishes and construction
techniques or examples of craftsmanship
that characterize a historic property shall be
preserved.
6.Deteriorated historic features shall he
repaired rather than replaced. Where the
This two-story brick commercial building
(above) was originally constructed ca.
1876, then remodeled in 1916 in the
Craftsman style and given a new,
distinctive roofline. It served a number of
uses, including a hotel, boarding house,
saloon, restaurant, liquor store,
warehouse, and office furniture showroom.
The red brick walls had been painted
several times over the years. Rehabilitation
work included removal of multiple paint
layers using a chemical stripper and
thorough water rinse; spot repointing with
matching mortar; and appropriate interior
alterations. The building is now being used
as a retail shop.
Exhibit B -Ordinance No. 7343-04 122
Before Rehabilitation
After Rehabilitation
•
severity of deterioration requires
replacement of a distinctive feature, the new
feature shall match the old in design, color,
texture and other visual qualities and, where
possible, materials. Replacement of
missing features shall be substantiated by
documentary, physical, or pictorial
evidence.
7.Chemical or physical treatments, such as
sandblasting, that cause damage to historic
materials shall not be used. The surface
cleaning of structures, if appropriate, shall
be undertaken using the gentlest means
possible.
8.Significant archeological resources affected
by a project shall be protected and
preserved. If such resources must be
disturbed, mitigation measures shall be
undertaken.
9.New additions, exterior alterations, or related
new construction shall not destroy historic
materials that characterize the property.
The new work shall be differentiated from
the old and shall be compatible with the
massing, size, scale and architectural
features to protect the historic integrity of
the property and its environment.
l0.New additions and adjacent or related new
construction shall be undertaken in such a
manner that if removed in the future, the
essential form and integrity of the historic
property and its environment would be
unimpaired.
•
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Appropriate: repair of existing window
structure.
Appropriate: gentle, chemical hand-
cleaning of granite.
123 Exhibit B -Ordinance No. 7343-04
• ~
Rehabilitation and Maintenance of
Designated Structures
The rehabilitationz of a historic structure is
defined by The Secretary of the I-zterior's
Standards for Rehabilitation ar "the process
of retur-ting a property to a state of utility,
through repair or alteration, which makes
possible an efficient contemporary use while
preserving those portions a-zd features of the
property which are significant to its historic,
architectural, and cultural values." The
following guidelines are based on The
Secretary of the Interior's Standards for
Rehabilitation and Guideli-zes for
Rehabilitating Historic BuildinQS (established
by the Secretary of Interior) and shall be
applied when reviewi-zg a-ty rehabilitation
project associated with a desig-zated historic
structure or a contributi-tg structure within a
designated historic district or any property
seeking federal tax i-zcentives.
Preservation, Maintenance, Repair, and
Replacement of Historic Features
Desig-tated historic structures shall be
recognized as products of their ow-t time.
Changes that may have taken place in the
course of time are evidence of the history and
development of the site and may have acquired
significance in their own rights and shall be
recognized and respected. The retention and
preservatio-z of the architectural details and
features that are important in defi-zing the
historic character of a designated structure is
essential in any rehabilitation a-zd
maintenance effort. The protection and
maintenance of stech features is the most
desirable way in which to retain the defining
historic character of the structure. In the
event this is not feasible, the repair of these
character-defining materials a-td features is
acceptable. Replacement of these features
with new material(s) is the least desirable
option and shall only occur when severe
Exhibit B -Ordinance No. 7343-04 124
Appropriate: this building was successfully
rehabilitated and is now occupied by
Starbucks and several offices.
Appropriate: recreated historic architectural
details.
Appropriate: The Coachman Building has
been well-maintained over the years.
~~
deterioration or damage precludes their
repair. Regular, consistent maintenance is the
obligation of all property owners. Allowing
designated properties to fall into a state of
disrepair through the lack of maintenance is
prohibited.
Appropriate:
• Rehabilitation work performed in
compliance with The Secretary of the
Interior's Standards for Rehabilitation.
• The use of a property for its historic
purpose or a new use that requires minimal
change to the defining characteristics of the
building and its site and environment.
• The retention/preservation of the historic
character of the property through the
maintenance of historic materials, features,
finishes and spaces.
• Original details uncovered and repaired.
• Maintaining the original appearance, details
and features of front porches and porte
cocheres.
• Opening and restoring previously enclosed
front porches to their original form and
style.
• The repair rather than the replacement of
deteriorated historic features.
• Stabilizing and/or repairing of a
deteriorated structural element in a manner
that imparts the least impact on the historic
features of a building.
• The replacement of missing and/or
deteriorated character-defining features that
match the original with regard to design,
color, texture, materials and other visual
qualities as substantiated by documentary,
physical or pictorial evidence.
• The use of gentle cleaning methods.
Appropriate: structural stabilization prior to
commencement of rehabilitation work in
compliance with The Secretary of the
Interior's Standards for Rehabilitation.
Appropriate: Cast iron column revealed
during removal of non-significant
storefront.
125 Exhibit B -Ordinance No. 7343-04
•
• The use of methods that minimize damage
to original materials when original elements
are disassembled for restoration and the
identification of such elements in a manner
that supports reassembly in the proper
order.
Inappropriate:
• Any change contrary to The Secretary of
the Interior's Standards for Rehabilitation.
• The removal or alteration of character-
defining features that imparts significance
to the property.
• Changes that create a false sense of
historical development, such as adding
conjectural features or architectural
elements from other buildings.
• Removal of any ornamentation or
architectural detail.
• Covering or obscuring original features
with new construction where the original
historical character of the building is
significantly altered.
• The application of new material that covers
original material such as using
contemporary metal siding or vinyl to
replace or cover original masonry.
• The use of harsh chemicals/procedures for
cleaning such as sandblasting and the use of
flame on wood that damage historic
materials.
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Inappropriate:
application of new
material that covers
the original,
appropriate
materials.
~~
Inappropriate: use of harsh cleaning
techniques that cause damage.
Exhibit B -Ordinance No. 7343-04 126
Inappropriate: The first floor of this
building has been changed destroying the
original historical character.
Inappropriate: High-pressure water spray
has permanently etched this granite.
Roofs
Roof form and materials are important design
elements of historic buildings. The roof is an
integral element that defines the historic
architectural style of a building. Certain
architectural styles have specific roof forms
and/or materials. For example, hipped and
gabled roofs are commonly found in
vernacular styles and Bungalows; flat parapet
roofs with barrel file are characteristic of
Mediterranean Revivals; and flat roofs are
characteristic of the Neo-Classical styles.
The protection and maintenance of the
functional and decorative features are
important in retaining the overall historic
character of a building. As with all historic
building elements, retaining and preserving
these features are the most desirable. Whezz
this is not possible, repairs may be done and
when such systems have deteriorated beyond
repair, replacement may be the only viable
option. All repairs and replacement should
retain the historic characteristics of the roof.
Appropriate:
• The maintenance of the original roofline.
• Preservation and repair of the original
roofing material.
• New or replacement materials that replicate
or are otherwise compatible with existing
materials with regard to style, material,
scale and color.
• Roof replacement with new roof material
and style only if characteristic of the
architectural style.
Inappropriate:
• The alteration of the original roofline.
• The replacement of roofing materials that is
not characteristic of the building style.
• The addition of roof forms such as soffits,
canopies and dormers that are not consistent
with the original roof.
•
127 Exhibit B -Ordinance No. 7343-04
Appropriate: file roof on a Mediterranean
Revival building.
A special system consisting of brass or
copper wires is used to attach these
tapered barrel roof tiles.
Inappropriate: asphalt shingles are an
incompatible replacement substitute for the
original Spanish clay tiles.
•
• Painting or staining of roof materials unless
substantiated by documentary, physical or
pictorial evidence.
Windows and Doors
The design and functionality of windows, and
to a lesser extent doors, have changed over
time due to advazzces in technology and
changes in architectural style. Windows are
unique architectural elements because they
are found on both the interior and exterior of
a wall. Windows and doors are also the only
building features that provide a link between
the private space (area within a building) and
the public space (area alozzg streets, sidewalks,
etc.) Due to the fact that wizzdow and door
patterns have such an impact on the
appearance and function of a structure, their
protection and maintenance contribute to the
overall historic character of buildizzgs.
Protecting azzd maintainizzg origiztal doors
and windows is the most desirable approach in
a rehahilitatiozz project. If this is not possible
due to the extent of deterioration, repairs and/
or replacemezzts of in-kind materials should be
employed.
Appropriate:
• Historic windows and doors preserved in
place when feasible.
• Repair of deteriorated windows and doors.
• Replacement of deteriorated doors and
windows when no other options are feasible
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Appropriate: retention of original fanlight
above the door.
Exhibit B -Ordinance No. 7343-04 128
Appropriate: decorated, exposed soffit.
Appropriate: retention of original entrance.
•
provided that the replacements match the
original units with regard to orientation,
design, scale, materials and color as
documented by physical, documentary and/
or pictorial evidence.
• Replacement of non-historic windows and
doors with new windows and doors
consistent with the architectural style of the
building and that match the original units
with regard to orientation, design, scale,
materials and color as documented by
physical, documentary and/or pictorial
evidence.
• Retention of doors and door details, frames,
lintels, fanlights, sidelights, pediments and
transoms, in good condition or repairable
that are in character with the style and
period of the building.
• Installation of screen doors provided the
design is compatible with the architecture
and materials of the building.
• New windows and/or doors as required by
life safety codes. The new opening(s)
should be located on side or secondary
facades, consistent with the architectural
style of the building and minimizes the
appearance of the alteration of the structure.
• Restoration reopening of original doors/
windows as documented by physical,
documentary and/or pictorial evidence.
• The use of clear glass or, under certain
circumstances lightly tinted glass (Note:
tinted glass may preclude the designation of
a certified rehabilitation).
Inappropriate:
• New openings in existing walls that cannot
be documented by physical, documentary
and/or pictorial evidence unless otherwise
required by life safety codes.
• Use of tinted, reflective or mirrored glass
and/or blackened out windows.
•
Fig. 1
Fig. 2
Fig 1. -Deteriorated lower window sash
prior to replacement.
Fig. 2 - Appropriate: deteriorated lower
window sash repaired based on historical
documentation.
Inappropriate: the two lower windows do
not match the original windows.
129 Exhibit B -Ordinance No. 7343-04
•
Materials and Colors
The identification of materials that are
important in defining the historic character of
a structure is paramount. Oizce they have been
identified, the goal is to protect and maintain
them. When warranted such materials should
be repaired. If repair is itot feasible,
replacement with a compatible substitute
material may be permitted. Exterior paint
colors should always be appropriate to the
architectural style of the building.
Traditionally muted earth-toned colors, which
are found in stone, brick, wood a~zd terracotta,
composed the basic color palette of dow-ztowzz
areas. Certain architectural styles do not
fallow this color palette such as Craftsman,
which used neutral colors (white, beige,
terracotta); Queeiz Anne Revival and
Bungalow styles, which typically used deep
rich tones or opaque stain with lighter trim;
and Mediterranean Revival buildings, which
were painted in coral pinks and beiges.
Appropriate:
• The removal of wall materials, such as
aluminum, vinyl or asbestos that. covers
original wall materials.
• Wood siding repaired or replaced with the
same material, orientation, board width and
length as that which exists.
• Masonry finish repaired or replaced with
the same material with regard to color,
material and texture.
• Brick exteriors carefully cleaned and
repointed.
• Brick or stone left unpainted unless the
brick or stone is already painted and its use
documented through paint analysis and
historic documentation.
• Color schemes based on the architectural
style of the building or as documented by
paint analysis and historic documentation.
•
Inappropriate: use of replacement windows
that do not match original windows.
Exhibit B -Ordinance No. 7343-04 130
Appropriate: limited replacement-in-kind of
deteriorated wood clapboards.
Appropriate: replacement stone tooled to
match original.
Inappropriate:
• Historic wood siding covered or stripped to
expose the original coated or raw surface.
• Use of a clear finish or stain as the finished
surface, unless historically accurate.
• The application of anon-historic covering
over masonry or wood such as aluminum,
vinyl, stucco, etc.
• Colors that are garish, gaudy, loud,
excessive and ostentatious or that constitute
a glaring and unattractive contrast to
surrounding buildings.
• Colors not consistent with the historic
architectural building style.
• Color used to obscure important
architectural features.
Appropriate:
replacement of a
rotted wood column
base with new wood.
•
a s _, _ a
1
Appropriate: the original unpainted brick
has been retained.
Inappropriate: Loss of historic character
due to insensitive repointing.
131 Exhibit B -Ordinance No. 7343-04
n
Treatment of Storefront Components
Storefronts, located at or near the property
litre, have a great impact on the streetseape of
commercial areas. Even though historic
buildings may have different architectural
styles, their mass, scale and window and door
patterns establish the rhythm of the street.
Defining historic features of storefronts
typically include display windows, doors,
bulkheads, kick plates, etc. These features
should be retained through protection and
maintenance. If conditions warrant, repair
would be considered the next option in a
rehabilitation project and replacement, as
always, is the last alternative.
Appropriate:
• Maintaining the original size and shape of
an existing storefront opening.
• Preserving large panes of glass that are a
part of the original storefront opening.
• Reestablishing the original dimensions of
storefront windows so replacement glass
fits within original piers or columns.
• Maintaining or restoring the storefront wall
at the original facade location.
• Maintaining or restoring a recessed entry in
its original location.
• Maintaining kick plates and bulkheads
found below display windows.
• The preservation of transoms located above
display windows.
• Use of awnings and/or canopies that
complement the original design of the
building with regard to color and
architectural style.
Inappropriate:
• Canopies and awnings that obscure
ornamental details, windows and/or doors.
• Canopies and awnings made of metal,
plastic, shake or asphalt shingles.
•
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Fig. 1
Fig. 2
Fig 1. - building's original storefront is
completely closed up.
Fig. 2 - Appropriate: building and
storefront fully restored
Appropriate: preservation of the original
recessed entrance.
Exhibit B -Ordinance No. 7343-04 (32
•
• Superficial, architectural motifs which do
not support the historical character of the
storefront.
• The installation of lighting under an awning
("back-lit" lighting) that has the effect of an
internally lit sign.
Other Architectural Features
A variety of other architectural attributes can
he considered character defining features
such as awnings, clocks, door handles, hinges,
mail slots, etc. The size, style, ornateness or
simplicity of these types of features should
complement the architectural style of the
huilding.
Appropriate:
• Use of awnings and/or canopies that
complement the original design of the
building with regard to color and
architectural style.
• Address numerals, as required by Code,
unobtrusive in location and in scale with
other design elements on the facade of the
building utilizing a mounting method that
will not damage any historic masonry or
siding.
• The addition of window shutters provided
there is a historical precedence.
• The maintenance of original hardware.
• The use of hardware in a similar style and
scale to the building if replacement
hardware is necessary.
• The maintenance, repair, or replacement of
clocks, whichever is appropriate.
Inappropriate: the storefront on the far right
has been inappropriately covered up and
breaks the continuity of the block.
133 Exhibit B -Ordinance No. 7343-04
Appropriate: retention of an unusual door
detail.
Appropriate: Code-compliant address
numbers located in a visible, unobtrusive
location.
• Gutters and downspouts that are compatible
with the design of the building.
Inappropriate:
• Canopies and awnings that obscure
ornamental details, windows and/or doors.
• Canopies and awnings made of metal,
plastic, shake or asphalt shingles.
• Covering or obscuring architectural
features.
•
Appropriate: gutter and downspout
compatiJe-with-#~uilding design.
Inappropriate: awnings
plastic and are out of
Exhibit B -Ordinance No. 7343-04 134
Appropriate: clock is of an appropriate style
and scale for the building.
v~~ ~ ~~~
•
Additions, Accessory Structures and Modern
Equipment:
Additions and alterations may be needed in
some instances to assure a building's
continued use. In particular, work that
ezzhances energy efficiezzcy, accessibility and
health and safety is necessary to keep a
designated historic structure viable. New
additions should be avoided, if possible, and
considered only after it is determizzed that
those needs cannot be met by altering
secozzdary or non character-defining interior
spaces. If no other viable alternative exists,
however, an addition may be permitted
provided the addition is designed and
constructed in a manner that is compatible
with but differentiates itself from the historic
structure. Additions or alterations shall not
radically change, obscure or destroy the
character-defining spaces, materials, features,
finishes, etc.
Appropriate:
• An addition or accessory structure that is
compatible with and subordinate to the
scale and mass of the principal building that
it serves.
• The use of materials that complement the
historic materials of the principal building.
• The use of contemporary materials adapted
to historic design elements.
• New additions constructed in a manner that
if removed in the future enables the
building to be restored to its original
condition.
• The location of a new addition offset behind
the primary and corner facades that
preserves the original proportions and
character of the original facade.
• Additions that are compatible with the
existing portion of the structure with regard
to roof type, size, slope, color, and materials
and texture.
• Windows and doors that relate to the scale
•
Appropriate: non-obtrusive skylights
located to the rear of the building.
135 Exhibit B -Ordinance No. 7343-04
Appropriate: Small compatible stair tower
on rear elevation
Appropriate: new addition on rear of
building is subordinate to the principle
structure.
c:
and proportion of the original openings in
the existing building.
• The alteration of non-character defining
interior spaces to avoid the construction of a
new addition.
• Providing required parking on site in a
manner that minimizes the effect on the
historic setting of the site.
• The location of central air conditioning
components as far away from the street as
possible and/or out of public view.
• The placement of window air conditioning
units in windows located on the secondary
and side facades.
• Skylights located on a side of the roof with
the least visibility from the street.
• Solar collectors located on portions of the
building not visible from any public right-
of-way.
• The location of fire stairs on side and
secondary facades designed to be
compatible with the architecture of the
building.
• Utility boxes, meters, etc. located as
visually unobtrusively as possible. Where
feasible, they should not be visible from the
street.
• Concealed Wireless Communication
Facilities (antennas, satellite dishes, etc.)
not visible from any public right-of-way.
• Hurricane shutters, if provided, fitted as an
integral part of the design, not visible when
not in use and only to be used during the
timeframe in which a formally issued
hurricane warning is in effect.
• Electronic security systems utilized as an
alternative to security bars.
• Devices which discourage the congregation
of animals (pigeons, squirrels, etc.) if not
visible from a public right-of-way.
•
Inappropriate:meter installation on primary
facade.
Exhibit B -Ordinance No. 7343-04 136
Appropriate: unobtrusive glass connector
between two historic buildings.
•
Inappropriate:
• Additions that dominate the original historic
structure.
• Additions designed and constructed to
replicate the original, historic structure and
cannot be distinguished from the original
structure.
• Any modern equipment located in a manner
visible from the public right-of-way or on
the primary and corner facades.
• Visible, permanent or roll-down security
bars/gates.
Awnings made of high-gloss fabrics which
appear to be plastic.
Exhibit B -Ordinance No. 7343-04 137
Inappropriate: air conditioner installation
on primary facade.
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Inappropriate: high-gloss fabric awning.
Signs and Miscellaneous
Signs
Signage is a vital component of any
commercial establishment atzd many multi-
family developments providing identification
of a particular use. There are two basic
types of signs: attached and freestanding.
Attached signs are physically attached to a
building whereas freestanding signs are
self-supporting. There are a variety of types
of attached signs such as wall, projecting,
hanging, awning and window. Due to the
pedestrian nature of Downtown, attached
signs are the most appropriate type for the
area. Changeable copy is primarily oriented
towards vehicular traffic, therefore, its use
in an urban pedestrian envirotzment should
be limited. Monument-style freestanding
signs may be appropriate within certain
areas of the Downtown where building
placement warrants their use.
The appropriate scale and placement of
signs orz a facade should contribute greatly
to the appearance of a building and the
character of an area. Every sign should be
designed as an integral architectural
element of the building and site and should
compliment that building with regard to
materials, color, texture, finish, scale and
design and architectural context. Existing,
historic signage should be repaired when
possible and replaced only whezt repairs are
not feasible. Should the replacement of
historic signage be necessary a replica is
ezzcouraged provided it is compatible with
the architecture of the building. Signage
should not obscure architectural details.
Appropriate:
• Signs nn a building and/or site designed
as part of an overall theme that respect,
enhance and contribute to the
architectural style, detailing and elements
of a building.
138 Exhibit B -Ordinance No. 7343-04
Appropriate: front-lit attached sign.
Appropriate: sign incorporated into a
fence.
Appropriate: attached sign is proportional
to the space in which it is located and
uses letters which match the trim of the
building.
f
• Signs whose design, colors, materials,
size, shape and methods of illumination
reinforce the overall design of the facade.
• Letter size, letter and word spacing, font
style and other design elements of a sign
that create an overall high quality
aesthetic appearance.
• Attached signs proportional to the space
to which they are attached.
• Attached signs installed so the method of
installation is concealed or made an
integral part of the design of the sign.
• Where individual buildings are located
with limited side yard setbacks, attached
signs that demonstrate a general
alignment with the signs on adjacent
storefronts buildings;
• Wall signs located on flat, unadorned
parts of a facade such as the horizontal
band between the storefront and second
floor or on windows, awning valances,
fascia, etc.
• Wall signs located immediately adjacent
to secondary entraces.
• Projecting signs located adjacent to the
building entrances or tenant space(s)
which they serve.
• Hanging signs positioned perpendicular
to the facade of the building and located
adjacent to the building entrances or
tenant space(s) which they serve.
• Awning signs which are permanently
affixed (sewn to or screened on) to the
valance of the awning as part of the
overall awning design.
• Window signs consisting of paint or
decals, etchings/engravings, neon and/or
three-dimensional lighted signs.
• Buildings with multiple tenants accessed
from the interior of the building which
include a directory sign immediately
adjacent to that entrance.
• Existing, historic signs that are preserved
or restored.
Exhibit B -Ordinance No. 7343-04 139
Appropriate: sign (Fig. 2) complements
building (Fig. 1) with regard to color and
material and includes limited changeable
copy.
Appropriate: attached signs are in
alignment.
Appropriate: monument sign located in
landscape bed. Materials and color
match building.
• Historically accurate reproduced signage
documented by physical, documentary
andlor pictorial evidence.
• Changeable copy which matches the sign
to which it is attached with regard to
style, size and color.
Inappropriate:
• Box/cabinet style signs.
• Signs utilizing LED or any other
electronic changeable copy.
• Signs painted directly on the facade of a
building unless documented by physical/
historical, documentary and/or pictorial
evidence.
• Attached signs that cover windows or
other architectural features.
• Projecting signs higher than the top of
second story windows.
• More than one hanging or projecting sign
per business.
• Awning signs which are affixed to the
awning material by adhesive backed-
letters or other non-permanent methods.
• Window signs which are affixed by tape
or other non-permanent methods.
• Monument signs on sites where the
primary building is located 20 feet or
closer to a front property line.
• Changeable copy area greater than 25
percent of the sign area (with the
exception of theater marquees).
• Sandwich board signs.
•
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Inappropriate: poorly aligned signs,
covering architectural details, etc.
140 Exhibit B -Ordinance No. 7343-04
Appropriate: projecting sign.
Appropriate: window etchings.
Inappropriate: signage is too large and not
appropriate for the style of the building.
Appropriate: hanging signs similar in size
shape and scale.
Lighting
Lighting and light fixtures should be part of
azz overall design plan and their design and
placement appropriate to the building to
which they will serve. When unlit, lighting
fixtures can impact a building or space
through the physical form of the fixture. At
night, lighting can create atmosphere
through the level of intensity and color of
the light emitted.
Appropriate:
• Light fixtures that are designed to respect,
enhance and contribute to the
architectural style, detailing and elements
of a building.
• Light fixtures that reinforce the overall
composition of the facade with regard to
color, material, size, scale and shape.
• Light poles located adjacent to a public
right-of-way that incorporates the same or
similar design of light poles as in the
character district or complements the
design of the building.
• Attached light fixtures flush mounted on
a wall or soffit.
• Light fixtures that are recessed in ceilings
or otherwise concealed.
• Lighting located in bollards.
• Existing, historic light fixtures preserved
in place whenever feasible.
• Historically accurate reproduced lighting
fixtures documented by physical,
documentary and/or pictorial evidence.
• Lighting which illuminates without glare.
• Utility meters, service locations, wires,
piping, boxes, conduits, etc. placed in the
most visually unobtrusive location
possible.
• Electrical wiring to all site lighting
provided underground.
• Accent lighting illuminating signage,
landscaping and trees, water amenities
and other special features.
Appropriate: attached light fixtures.
Appropriate: hanging light fixtures.
Exhibit B -Ordinance No. 7343-04 141
Appropriate: recessed light fixture.
• An adequate number of light fixtures
installed to effectively and safely
illuminate pedestrian areas.
Inappropriate:
• Exposed spot and floodlight fixtures used
on non-residential properties.
• Light fixtures placed in a position where
existing or future tree canopy will reduce
the illumination levels or otherwise
interfere with the light fixture.
• Lighting which illuminates adjacent
properties.
• Light fixtures that do not relate to the
structure/site with regard to materials,
color, size, scale and style.
• Lighting which is too bright, glaring and
overpowering for a space or that is too
dim to effectively illuminate.
• Neon used to light a building or as a
decorative element except where
appropriate to the architectural style of
the building.
• Lighting which results in color distortions
within pedestrian and vehicular areas.
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Inappropriate: exposed spotlight fixtures.
142 Exhibit B -Ordinance No. 7343-04
Appropriate: freestanding light fixtures.
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Appropriate: spotlights within goose-neck
fixtures.
Property Maintenance
Maintaining properties whether occupied or
unoccupied, is vital to the success of
Downtown Clearwater. Properties that fall
into disrepair quickly become eyesores and
damage the integrity of the downtown and
reduce the value of surrounding properties.
In addition, required repairs are often more
expensive than regular maintenance.
Allowing properties to fall into disrepair
costs everyone money. Regular, consistent
property maintenance is the obligation of all
property owners.
Appropriate:
• Regular visual inspections of all portions
of a building such as the foundation,
walls, weather-striping, roofs, etc.
• Regular maintenance and repair using
quality materials.
• Enlisting the services of professionals.
• Using the gentlest possible procedures for
cleaning.
• Consulting a structural engineer prior to
commencing any work when structural
systems are affected.
• Stabilizing/repairing deteriorated or
inadequate foundations as soon as
physically possible.
• Replacing weather-stripping as needed
prior to failure.
• Replacing loose or missing roof tiles/
shingles as soon as damage is observed.
• Regular exterior painting and touch-ups
as needed.
• Inspection and replacing of awnings that
show signs of wear, tear, fading, etc.
• Regular cleaning and sweeping of
adjacent public property.
• Keeping windows clean.
•
Appropriate: even a regular sweeping can
vastly improve a property encouraging
surrounding property owners to maintain
their sites.
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The importance of enlisting the aid of
competent, qualified professional help in
performing proper maintenance cannot be
understated.
Exhibit B -Ordinance No. 7343-04 143
Appropriate: missing roof tiles are replaced
as soon as the damage was noticed.
Inappropriate:
• Allowing routine maintenance and repairs
to lapse.
• The use of harsh chemicals/procedures
for cleaning.
• Failing to test a cleaning/restoration
product/technique on a discreet location
first.
• Harsh methods of cleaning that would
damage or otherwise compromise the
building.
• Poorly attached elements that may fall
and injure people
• Applying paint to fabric awnings.
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Inappropriate: cracking paint.
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Inappropriate: lack of maintenance.
144 Exhibit B -Ordinance No. 733-04
Inappropriate: graffiti and boarded up
doors.
Inappropriate: abandoned property.
Pinellas Trail
The Pinellas Trail presents the opportunity
to bring people into Downtown and as such
is a unique source of economic
development. Uses along the Pinellas Trail
should be oriented toward the Trail to take
advantage of the people drawn to this
recreational/transportation amenity.
Connections to the Pinellas Trail should be
incorporated in site plans when property is
adjacent to the Trail or when the proposed
use would benefit through a connection.
Appropriate:
• Providing safe, convenient pedestrian
connections between the site and the
Pinellas Trail.
• Providing amenities such as seating and/
or bike racks.
Inappropriate:
• Properties located adjacent to the Pinellas
Trail that do not acknowledge it through
the use of connecting pedestrian paths,
doors, windows, art, etc.
Inappropriate: property does not provide
access to the Pinellas Trail.
•
Appropriate: covered seating area and bike
racks adjacent to the Pinellas Trail.
Appropriate: building oriented towards the
Pinellas Trail.
Exhibit B -Ordinance No. 7343-04 145
Appropriate: pedestrian path provided
between the property and the Pinellas
Trail.
Utility/Infrastructure Facilities
Utility/Infrastructure facilities are necessary
elements of any City. They include uses
such as electric, telephone, cable, water,
wastewater suhstations or transfer stations
and other similar intermediate distribution
facilities.
Due to hurricane proofing and security
needs, the design of these buildings typically
results in buildings without windows and
with few doors. In recognition of this
limitation, utility/infrastructure facilities are
exempt from the strict application of the
Windows and Doors section of the New
Construction provisions of these guidelines.
This section provides design alternatives in-
lieu of traditional windows and doors.
Utility/Infrastructure facilities shall meet all
other portions of these Design Guidelines.
Appropriate:
• Utility/Infrastructure facilities which
visually relate to surrounding buildings
and the desired character of the area with
regard to mass, scale, height, width and
depth consistent with the New
Construction chapter of these guidelines.
• Utility/Infrastructure facilities that
incorporate an architectural style or
architectural elements consistent with the
existing and/or desired style of
development in the surrounding
neighborhood consistent with the New
Construction provisions of these
•
Appropriate: autility/infrastructure facility with an Art Deco architectural style including a stucco finish
and glass block and the faux windows, the banding and a decorative cap. The structure also includes
a canopied entrance with the canopy structure repeated along the street facing facades.
146 Exhibit B -Ordinance No. 7343-04
Appropriate: this utility/infrastructure facility
includes a Mediterranean-style with the
work, stucco finish and the roof.
Appropriate: lift station which blends into
the natural surroundings.
•
guidelines.
~ Utility/infrastructure facilities that
maintain the existing and/or desired
window pattern and proportions through
the use of windows or window-like
architectural details (faux windows,
recesses, glass block, tile, shutters,
trompe 1'oeil or other architectural
techniques) and/or other architectural
elements.
• The use of awnings, canopies and
sunscreens.
~ Doors that enhance and support the
architectural style of the building and are
appropriately sized for the scale of the
building facade.
•
This building is served by the power plant
(above) and served as the inspiration for
the design of the plant.
Exhibit B -Ordinance No. 7343-04 147
Appropriate: this utility/infrastructure
facility (a power plant) utilizes the same
architectural detailing as the primary
building which it serves (see bottom of
this page).
Appropriate: detailing of this power plant
includes faux windows, a balustrade, the
roof and exposed joists.
Inappropriate:
• Utility/infrastructure facilities which do
not relate to the surrounding or desired
and envisioned context and fabric of the
neighborhood with regard to size, scale,
height, width and depth.
• Facades on utility/infrastructure facilities
that do not incorporate meaningful
architectural details such as cornice lines,
banding, string courses, columns,
recesses, relief, etc.
• Walls without windows or window-like
architectural details along street frontages
or parking areas.
• The use of conflicting window types or
window-like architectural details on the
same structure.
• Reflective glass and/or glass curtain
walls.
• Blackened out/painted windows.
• Boarded up windows (except during
construction or during a reasonable repair
period or subsequent to a weather
advisory).
• Doors which are out of scale and/or
character with the rest of the building.
• Doors which do not enhance the
architectural style of the building.
• More than one style of door per building.
•
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Inappropriate: lack of windows, doors and
architectural details.
Inappropriate: this lift station lacks
architectural detail, doors and windows.
148 Exhibit B -Ordinance No. 7343-04
Inappropriate: lack of windows and the
inclusion of a garage-style door.
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Corporate Design
Corporate franchises typically prefer to build
new structures rather than convert existing
building to their needs. However, franchises
more and more are moving into existing
structures within a downtown. Any building
occupied by a corporate franchise, whether
new or existing, designated as historic or not
will need to meet the requirements of these
Guidelines.
While many national corporate chains
typically design their buildings to act as
signage, they can and do modify the design
of their buildings to blend with the character
of the surrounding neighborhood and/or
comply with design standards when required.
Appropriate:
• Buildings which meet all the
requirements of the New Construction,
Rehabilitation of Designated Historic
Structures and the Signs and
Miscellaneous provisions, as applicable.
• Corporate design which visually relates to
surrounding buildings and the desired
character of the area with regard to mass,
scale, height, width and depth consistent
with the New Construction provisions of
these guidelines.
• Corporate design that incorporates an
architectural style or architectural
elements consistent with the existing and/
or desired style of development in the
surrounding neighborhood consistent with
the New Construction provisions of these
guidelines.
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Appropriate: This Ann Taylor store is
located in a historic building. Minimal
exterior modifications have been made and
signage is limited to subtle letters on
awnings (Fig. 1) and attached directly to
the building (Fig. 2).
Appropriate: This Burger King franchise is
located in a historic building. Minimal
exterior modifications have been made and
signage is limited to subtle letters attached
directly to the building (Fig. 3).
Exhibit B -Ordinance No. 7343-04 149
Inappropriate•
• Buildings which house corporate
franchises or businesses which do not
relate to the existing and/or desired
character of the surrounding
neighborhood with regard to mass, scale,
height, width and depth and/or are
otherwise inconsistent with the New
Construction provisions of these
guidelines.
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Appropriate: this McDonald's relates to the
surrounding environment by utilizing a Key
West-style of architecture.
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inappropriate: this McDonald's would not
relate to surrounding building within the
Downtown Plan Area.
l50 Exhibit B -Ordinance No. 7343-04
•
EXHIBIT C
Ordinance No. 7343-04
AMENDMENT 13 -APPENDICES
Amend the Appendices by adding a new Appendix 9 entitled Design Guidelines
Glossary to follow Appendix 8 as follows:
Exhibit C -Ordinance No. 7343-04
•
APPENDIX 9
DESIGN GUIDELINES GLOSSARY
lley: a narrow street; especially a
thoroughfare through the middle of a block
giving access to the rear of lots or buildings.
Alleys may be either pedestrian and/or
vehicular.
Americans with Disabilities Act (ADA): laws
that protect the rights of people with
disabilities.
Arcade: an arched covered passageway or
avenue (as between shops); a roofed
passageway.
Arch: typically a curved structural member
spanning an opening and serving as a
support.
•
A residential, vehicular alley.
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Architectural detail: any projection, relief,
change of material, window or door opening,
exterior lighting, inlay or other exterior
building features not specifically classified as
a sign. The term includes, but is not limited
to, relief or inlay features or patterns that
distinguish window or door openings,
exterior lighting that frames building features
and changes in facade materials to create an
architectural effect.
Art Deco: an architectural style, popular
during the 1920s and 1930x, that evolved
from many sources. The austere shapes of
the Bauhaus School and streamlined styling
of modern technology combined with
patterns and icons taken from the Far East,
ancient Greece and Rome, Africa, India, and
Mayan and Aztec cultures characterized
especially by bold outlines, flat roof, irregular
plan, stucco exterior finish, and low relief,
polychromatic ornamentation in straight
lines, zig-zag, geometric floral, and chevron
A pedestrian alley.
An arcade.
300 Exhibit C -Ordinance No. 7343-04
A series of arches.
•
designs and the use of new materials such as
plastic.
Art Moderne: an architectural style similar
to Art Deco but with many important
differences. While both have stripped-down
forms and geometric-based ornamentation,
the Moderne style will appear sleek and
unornimented, while the slightly earlier deco
style can be quite showy. Buildings with Art
Moderne styling have flat roofs, smooth
exterior surfaces, glass blocks, horizontal
grooves, cantilevered overhangs, and rounded
corners to emphasize a streamline effect.
Atrium: a rectangular shaped open patio
around which a house is built; also : a many-
storied court in a building (as a hotel) usually
with a skylight.
Awning: a roof like cover extending over or
in front of a place (as over the deck or in
front of a door or window) as a shelter.
alcony: a platform that projects from
the wall of a building and is enclosed by a
parapet or railing.
Base: the lower part of a complete
architectural design; the bottom of something
considered as its support.
Bay: a regularly repeated main division of a
building design. A building whose facade
consists of two windows and a door can be
considered to have three bays.
Bollard: any of a series of short posts set at
intervals to delimit an area (as a traffic
island) or to exclude vehicles.
•
A balcony.
Three-bay storefront consisting of a larger
display window, door and small display
window.
Exhibit C -Ordinance No. 7343 301
Art Moderne style.
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Build-to-line: a common line to which a
series of building have been or should be
located.
Building, contributing: a building, site,
structure, or object which adds to the
historical architectural qualities, historic
associations, or archaeological values for
which a district is significant because:
(a) It was present during the period of
significance of the district and possesses
historic integrity reflecting its character at
that time,
(b) Is capable of yielding important
information about the period, or
(c) It independently meets the National
Register of Historic Places criteria for
evaluation set forth in 36 CFR Part 60.4,
incorporated by reference.
Building coverage: area of a site covered by a
building.
Building separation: the distance between
buildings.
Bulkhead: a solid panel beneath a display
window.
Bungalow: houses typified by a rectangular
floor plan with the narrowest side oriented
towards the street with a gently sloping
gable-over-gable roof facing that street.
anopy: an ornamental roof-like
structure.
Cap: cover or top. In architecture referring to
a distinct architectural treatment of the top of
a building differentiating it from the middle
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Bungalow.
302 Exhibit C -Ordinance No. 7343-04
This site is almost fully occupied by a
building.
A bulkhead.
•
of the building.
Chicago School: style of architecture
developed at the turn of the 20th Century
incorporating the use of steel-framing with
masonry cladding usually terra cotta,
allowing large window areas and the use of
limited amounts of exterior ornament. The
"Chicago window" originated in this school.
It is a three-part window consisting of a large
fixed center panel flanked by two smaller
double-hung sash windows. Chicago School-
style buildings are typically consist of five or
more stories with a distinct base, middle and
cap.
Color: a band of visible wavelengths that may
be described in terms of hue, lightness, and
saturation for objects and hue, brightness, and
saturation for light sources.
Types:
Complernentury: colors located opposite each
on the color wheel. For example orange and
blue or red and green.
Monochromatic: one color used in multiple
values and intensities.
Neutral: a color scheme employing whites,
grays and black.
Primary: the three pure colors found in
sunlight -red, yellow and blue.
Secondary: a second level of colors including
orange, green and purple. They are created
from equal amounts of its two adjacent
primary colors.
Color wheel: a circular diagram of the
spectrum used to show the relationships
between the colors.
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Chicago School style
Exhibit C -Ordinance No. 7343 303
Color wheel.
Column: a supporting pillar; especially one
consisting of a usually round shaft, a capital
and a base.
Community Development Code: the City of
Clearwater's rules and regulations guiding
development and redevelopment. Also
referred to as the CDC.
Complementary colors: see color.
Conch House: this style of architecture is style
is typified by a rectangular floor plan and
mass with a full-facade porch, raised
foundation and tall sash windows with
louvers.
Coping: the covering course of a wall usually
with a sloping top.
Continuity: uninterrupted connection,
succession, or union especially without
essential change.
Corbel: an architectural member that projects
from within a wall and supports a weight.
Cornice: the molded and projecting
horizontal member that crowns an
architectural composition; a top course that
crowns a wall.
Courtyard: an open space enclosed wholly or
partly by buildings or circumscribed by a
single building.
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Coping on a wall.
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Cornice.
Courtyard.
304 Exhibit C -Ordinance No. 7343-04
nframed Window Wall: an
architectural style marked by framing the
central windowed section with a continuous
border of masonry.
Entrance, primary: the main method of entry
into a space or place.
Entrance, rear: an entry point located along
the back of a building usually parallel to the
front or primary facade of a building.
Entrance, secondary: an alternative method of
entering a space or place; may also be a rear
entrance.
Exterior insulated finish system (E[FS): a
synthetic stucco-cladding used on exterior
walls in both commercial and residential
construction. EIFS uses a stucco-like
polymer-based outer coating containing a
plastic resin, which makes the coating softer
and more flexible than traditional hard-coat
stucco.
a~.ade: the exterior of a building.
Facade, corner: the exterior of a building
facing Cwo street frontages. Buildings on
corner lots at the intersections of streets
designated on the Master Streetscape Plan are
considered to have two primary facades.
Facade, false: wall or other structure
used to create the appearance of the
continuation of a building facade.
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A clearly defined secondary entrance.
Exhibit C -Ordinance No. 7343 305
Enframed window wall.
A clearly defined primary entrance.
Corner facade.
Facade, primary: the main building facade
generally located along the front of a site
along a primary street or the street to which
the property is addressed. Primary facades
include those facades located along streets
designated on the Master Streetscape Plan or
properties within the Downtown Core
adjacent to Clearwater Harbor and Coachman
Park.
Facade, secondary: a facade not readily
visible from the street right-of-way generally
located on a secondary street. A secondary
facade faces alleys, parking areas and Old
Bay district properties along Clearwater
Harbor.
Fanlight: a semicircular window with
radiating bars like the ribs of a fan that is
placed over a door or window.
Fence: an artificially constructed barrier of
any material or combination of materials
erected to enclose, screen or separate areas.
Fence, chain link: a fence of heavy steel wire
typically woven to form adiamond-shaped
mesh.
Fenestration: the arrangement, proportioning
and design of windows and doors in a
building.
Fiberglass: glass formed into thin threads
typically used as part of a composite material.
Fire stairs/egress: a device for escape from a
burning building; especially: a metal stairway
attached to the outside of a building.
Frame Vernacular: an architectural style of
house that includes a rectangular, economical
shape and typically with steep pyramidal
rooflines.
Fanlight over a door.
Chainlink fence topped with barbed wire.
306 Exhibit C -Ordinance No. 7343-U4
A picket fence.
Cornice made of fiberglass.
able: the vertical triangular end of a
building from cornice or eaves to ridge.
ardscape: includes structures and
other human-made objects such as streets,
sidewalks, buildings plazas, artwork and
fountains.
Historic building, designated: see historic
property.
Historic district: a geographically definable
area designated as such by the City Council.
Human Scale: the relationship of a particular
building, structure or streetscape element to
the human form and function.
mproved surface: any type of surface
consisting of paving including asphalt,
pavers, brick, concrete, etc.
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•
Gable.
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An improved surface includes decorative
pavers.
Exhibit C -Ordinance No. 7343 307
This square in Savannah, Georgia is part
of a well-know historic district.
•
ickplate: a hard covering used to
protect wood or other more delicate materials
typically used on the bottom portions of
doors, under windows in high, pedestrian
traffic areas.
ighting: an artificial supply of
illumination or the apparatus providing it.
Lighting, accent: lighting intended to create a
mood or as supplemental lighting.
Lintel: horizontal architectural member
spanning and usually carrying the load above
an opening.
arquee: a permanent canopy often
of metal and glass projecting over an
entrance (as of a hotel or theater).
Masonry Vernacular: building typified by
one to two stories in height with simple
detailing and flat roofs. Exteriors range from
brick, stucco and concrete block.
Mass: the bulk or three-dimensional size
of an object.
Mediterranean/Mission Influence: style of
architecture based on Spanish Colonial
Revival, Italian Renaissance and Mission
designs. Identifying features of the Mission
style are shaped parapets with coping; bell
•
Lintel.
308 Exhibit C -Ordinance No. 7343-04
Door with a kickplate.
Marquee on the Royalty Theater.
The Clearwater Post Office is an example
of Mediterranean Influence architecture.
towers; quatrefoil windows; red, usually
barrel, tile; and arcades.
Mediterranean Revival: a catch-all term
employed in Florida to describe a building
displaying features obviously derived from
some part of the Mediterranean basin. Few of
these buildings, even those designed by
professionally trained architects, were
academically correct interpretations of the
architecture of Spain, Italy, or Spanish
America. These might include alight-colored
stucco exterior finish, round arched window
and door openings, and a roof covered with
clay tile.
Middle: constituting a division intermediate
between those prior and later or upper and
lower. In architecture referring to the
portion of the building which clearly
separates the base and cap.
Monochromatic colors: see color.
ational Register of Historic Places: an
official listing of sites and properties
throughout the country that reflect the
prehistoric occupation and historical
development of our nation, states, and local
communities. It is maintained by the Keeper
of the National Register, National Park
Service, U.S. Department of the Interior.
Neo-Classical architectural style with a
facade derived from the temples of Greek and
Roman antiquity.
Neutral colors: see color.
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Chicago School-style building employing
base, cap and distinct middle.
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Neo Classical style.
Exhibit C -Ordinance No. 7343 309
ne-part commercial block: The one-
part commercial block consists of single story
buildings, usually simple boxes with
decorative facades, which house either a
single store or many units.
Oriented Strand Board (OSB): an engineered,
mat-formed panel product made of oriented
strands, flakes or wafers sliced from small
diameter, round wood logs and bonded with
an exterior-type binder under heat and
pressure.
arapet: a low wall or railing to protect
the edge of a platform, flat roof, or bridge
typically along the edge of a roof or balcony -
- called also para~~et wall.
Paver, interlocking: a handy-sized unit of
paving material typically of moist clay
hardened by heat, concrete or asphalt which
come a variety of sizes and shapes and are
installed in such a manner that they interlock
lock or fit together.
Pedestrian: going or performed on foot; of,
relating to, or designed for walking.
Pediment: a triangular space that forms the
gable of aloes-pitched roof and that is usually
filled with relief sculpture in classical
architecture.
Plaza, public: usually developed around
major private buildings and offer additional
gathering places and landscape features.
310
•
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Oriented Strand Board (OSB)
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Exhibit C -Ordinance No. 7343-04
One-part commercial block.
Parapet wall.
Porch: a covered area adjoining an entrance
to a building and usually having a separate
roof and is usually open-sided to semi-
enclosed.
Porte Cochere: a covered entrance projecting
so automobiles, carriages or other wheeled
vehicles may easily pass through.
Portico: a colonnade or covered roof
especially in classical architecture and often
at the entrance of a building.
Preservation: to keep or save from
decomposition. To preserve a building
requires that all deterioration be stopped and
includes making the building weather-tight
and structurally sound allowing for future
restoration and/or rehabilitation; the act or
process of applying measures necessary to
sustain the existing form, integrity and
materials of an historic property.
Primary colors: see color.
Q
econstruction: the act or process of
depicting, by means of new construction, the
form, features and detailing of a non-
surviving building, site, structure or object
for the purpose of replicating its appearance
at a specific period of time and in its historic
locati~m.
Rehabilitation: the act or process of retuning
a property to a state of utility, through repair
or alterations, which makes possible an
efficient conternporary use while preserving
those portions or features of the property
Port Cochere.
Portico.
Exhibit C -Ordinance No. 7343 311
which are significant to its historical and
cultural values.
Remodeling: to alter the structure.
Restoration: the act or process of accurately
depicting the form, features and character of
a property as it appeared at a particular period
of time by the means of the removal of later
work and/or by the replacement of missing
earlier work.
Rhythm: movement or fluctuation
marked by the regular recurrence or natural
flow of related elements; in architecture, the
repeated patter of building elements such
doors and windows.
Roof, mansard: a roof that has two slopes on
each of the four sides.
Rooftop, sculpted: a rooftop consisting of
decorative features, slopes or other ornate
items.
cafe: distinctive relative size, extent, or
degree
Secondary colors: see color.
Security bars: security device consisting of
metal bars placed of a window opening.
Security gate: a metal, industrial-type barrier
which covers a door, window or entire
storefront generally used to provide protection
against burglary.
Shared parking: parking spaces shared
between two sites.
•
Restoration of a hotel.
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312 Exhibit C -Ordinance No. 7343-04
Regular rhythm created by arches and
windows.
The Empire State Building is a well known
building with an sculpted roof.
•
Shotgun: style of architecture consisting of
one-story buildings typically one room wide
that includes a front facade with a doorway
on one side and a window on another.
Shutter: a usually movable, external cover or
screen for a window or door.
Shutter, hurricane: a shutter typically metal
and of a roll-down design utilized for the
protection of doors and windows against
storms.
Side light: a glass window pane located at the
side of a main entrance way.
Sill: a horizontal piece (as a timber) that
forms the lowest member or one of the lowest
members of a framework or supporting
structure.
Sky bridge: a pedestrian path spanning
between two structures a minimum of one
story above grade.
Soffit: the underside of a part or member of a
building (as of an overhang or staircase).
Solar collector: any of various devices for the
absorption of solar radiation for the heating
of water or buildings or the production of
electricity.
Square, public: large courtyards typically in
front of public buildings for social interaction
or where citizens assemble and address or
celebrate their government.
Stepback: a horizontal movement by a
building away from the main edge of the
building.
Streetscape: a setting or expanse consisting of
the street, landscaping and buildings along a
street.
Sky bridge.
Soffit.
Exhibit C -Ordinance No. 7343 313
Door with side lights on each side.
•
Street furniture: any number of items placed
within a streetscape including but not limited
to benches, water fountains, planters, trash
receptacles, bike racks, etc.
String course: a horizontal course of masonry
or wood trim which projects from a wall.
Stucco: a masonry material applied as exterior
wall fabric.
erra cotta: earth colored baked clay
products formed into molds and used as
ornaments.
Texture: the quality of a surface ranging from
mirror finish smooth to coarse and
unfinished.
Transom: a non-load bearing horizontal
crossbar in a window, over a door, or
between a door and a window or fanlight
above it.
Transparency: in architecture, the amount of
windows, doors and other openings within
the facade of a building.
Tree grate: a pervious grate placed around the
base of a tree to protect the soil around the
root system from becoming competed due to
pedestrian or vehicular traffic.
Two-part commercial block: two to five story
structures divided horizontally into two
distinct usage zones.
•
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String course.
Transom.
314 Exhibit C -Ordinance No. 7343-04
Two-part commercial block.
U
glance: hanging edge of an awning.
Veranda: a usually roofed open gallery or
portico attached to the exterior of a building.
a1L• a masonry fence.
Window, display: display of goods, services
or other objects within a window for view
from a public right-of-way or neighboring
property.
Wireless Communication Facility: means any
manned or unmanned location for the
transmission and/or reception of radio
frequency signals, or other wireless
communications, and usually consisting of an
antenna or group of antennas, transmission
cables, and equipment cabinets, and may
include an antenna support stn~cture.
A masonry wall topped by wrought iron
pickets.
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facility.
Exhibit C -Ordinance No. 7343 315
Awning with valance
•
PROPOSED EXHIBIT D
Ordinance No. 7343-04
PROPOSED AMENDMENT 14 -APPENDICES
•
Amend the Appendices by addi~zg a new Appendix IO entitled Representative
Downtown Architecture to follow proposed Appendix 9 as follows:
Proposed Exhibit D -Ordinance No. 7343-04
APPENDIX 10
REPRESENTATIVE DOWNTOWN ARCHITECTURE
•
The following photographs of historic architectural styles should be used to guide new
construction within the Downtown Core along Cleveland Street between Myrtle and
Osceola Avenues and along Fort Harrison Avenue between Drew and Chestnut Streets as
required in the New Construction provisions of the Design Guidelines included in
Chapter 3 Land Use/Redevelopment Plan.
ART MODERNE
316
Proposed Exhibit D -Ordinance No. 7343-04
Former Walgreen Drug Store, Located in Downtown Miami, Circa
1935. Photograph Taken by Janus Research, 2003.
• •
TWENTIETH CENTURY COMMERCIAL VERNACULAR: ONE-STORY OR
ONE-PART
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Historic Photograph of the First Coachman Building, Located in
Downtown Clearwater, Circa 1922. From Images ofAmerica:
Clearwater.
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317
Proposed F,xhibit D -Ordinance No. 7343-04
• •
Located in the Ybor City National Historic Landmark District.
Photograph Taken by Janus Research, 2004.
318
Proposed Exhibit D -Ordinance No. 7343-04
Located in the Ybor City National Historic Landmark District, Date
Unknown. Photograph Taken by Mark Parry, City of Clearwater
Planning Department, 2004.
• •
TWENTIETH CENTURY COMMERCIAL VERNACULAR: TWO-PART
Peter's La Cuisine, Located in Downtown Fort Myers. Photogrnplt
Taken by Janus Research, 1999.
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Proposed Exhibit D -Ordinance No. 7343-04
•
•
Historic Photograph of the Cuesta Apartments, Located in West
Tampa, Circa 1918. Courtesy of the Burgert Brothers Collection.
Historic Photograph of the Padgett Building, Located in Downtown
Clearwater, Circa 1922. From Images ofAmerica: Clearwater
320
Proposed Exhibit D -Ordinance No. 7343-04
• •
J. Richards Building, Located in Downtown Fort Myers. Photograph
Taken by Janus Research, 1999.
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Kress Building, Located in Downtown Tampa. Photograph Taken by
Janers Research, 1999.
321
Proposed F,xhibit D -Ordinance No. 7343-U4
• •
MEDITERRANEAN OR MISSION INFLUENCE
322
Proposed Exhibit D -Ordinance No. 7343-04
Located in the Ybor City National Historic Landmark District, Circa
1995. Photograph Taken Mark Purry, City of Clearivater• Planning
Deportment, 200,x.
• •
Historic Photograph of a [3uilding, Located in Fort Myers, Circa
1920. Courtesy of the Florida Pltotograplric Collection.
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Courtesy of the Burgert Brothers Collection.
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323
Proposed Exhibit D -Ordinance No. 7343-04
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Located in the Ybor City National Historic Landmark District.
Photograph Takeiz by Janus Researe%, 2004.
324
Proposed Exhibit D -Ordinance No. 7343-04
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St. Petersburg Open Air Post Office. Photograph Taken by Janus Research, 2004.
326
Proposed Exhibit D -Ordinance No. 7343-04
Peace Memorial Presbyterian Church, 110 S. Fort Harrison Avenue.
Photograph Taken by Janus Research, 2004.
• •
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Photograph Taken by' Janus Research, 2004.
327
Proposed Exhibit D -Ordinance No. 7343-04
Metropolitan Hotel, Located in Downtown Miami. P/zotograph Taken
by Janus Research, 2003.
• •
Biltmore Hotel, Located in Coral Gables. Courtesy of dze Seaway-
Biltmore Corporation.
328
Proposed Exhibit D -Ordinance No. 7343-04
The Snell Arcade, Located in Downtown St. Petersburg. Photograp/t
Taken by Janus Research, 2004.
•
Freedom Tower, Loca
Janus Researc{r, 2003.
wntown Miami. Photograph Taken by
329
Proposed Exhibit D -Ordinance No. 7343-04
• •
NEO CLASSICAL
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Historic Photograph of Old Pinellas County Courthouse, 315 Court
Street, Circa 1945. Courtesy of the Florida Pltotograplric Collection.
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Old Florida National Bank Building, Located in Downtown
Jacksonville. P/rotograp/z Taken by Janus Researc/i, 2004.
330
Proposed Exhibit D -Ordinance No. 7343-04
• •
First National Bank, Located in Downtown Fort Myers. Photograph
Taken by Janus Researclr, 1999.
331
Proposed Exhibit D -Ordinance No. 7343-04
• •
H[STORIC HIGH RISES
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Historic Chicago Style High Rise Located in Jacksonville. Photograph
Taken by Janus Research, 2004.
332
Proposed Exhibit D -Ordinance No. 7343-04
• •
Historic Chicago Stele High Rise Located in Jacksonville. P/totograp/t
Taken by Janus Research, 2004.
33 3
Proposed Exhibit D -Ordinance No. 7343-04
• •
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334
Proposed Exhibit D -Ordinance No. 7343-04
• •
EXAMPLES OF BUILDINGS WITH ORIGINAL FA~'ADES INTACT AND
LARGE NON-HISTORIC ADDITIONS
The Chaille Block, Located in Downtown Miami. P/rotograp/i Taken
by Janrrs Research, 2003.
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Historic Photograph of the Chaille Block. Located in Downtown
Miami, Date Unknown. C'orrrtesy o/'tlre City of Miami.
335
Proposed Exhibit D -Ordinance No. 7343-04
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The Sal~ati--n .~.-~ni~ Iluil~iir-~;, I,--~~.-te-1 in I?r~~enta~-~~n ~'lia~ui.
Pltotograplr Taken by Janus Research, 2003.
Historic Photograph of the Salvation Army Building, Located in
Downtown Miami, Date Unknown. Courtesy of t/te City of Miami.
336
Proposed Exhibit D -Ordinance No. 7343-04
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The Colonnade Building, Front Elevation, Located in Downtown
Coral Gables. P/totograph Takeu by Janus Research, 2004.
337
Proposed Exhibit D -Ordinance No. 7343-04
The Colonnade Building, West Elevation, Located in Downtown
Coral Gables. P/lotograph Taken by Janus Research, 2004.
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EXAMPLE OF NEW BUILDING WITH STEPPED FACADE
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Located in Downtown Coral Gables. Photograph Taken by Janus
Research, 2004.
338
Proposed Exhibit D -Ordinance No. 7343-04
• ~
` ORDINANCE NO. 7343-04
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA, MAKING
AMENDMENTS TO THE CLEARWATER DOWNTOWN REDEVELOPMENT
PLAN; BY AMENDING CHAPTER 3 LAND USE PLAN/REDEVELOPMENT PLAN
BY MAKING CERTAIN EDITORIAL CHANGES AND CLARIFICATIONS TO THE
PROVISIONS OF THIS CHAPTER; BY DELETING CERTAIN REFERENCES AND
HOLDING PLACES FOR DESIGN GUIDELINES; BY CHANGING ALL
REFERENCES TO TOWN LAKE TO PROSPECT LAKE PARK; BY CLARIFYING
TRANSFER OF DEVELOPMENT RIGHT PROVISIONS; BY ADDING ADULT
USES AS A PROHIBITED USE IN THE DOWNTOWN CORE CHARACTER
DISTRICT; BY CLARIFYING HEIGHT PROVISIONS IN THE OLD BAY AND
EAST GATEWAY CHARACTER DISTRICT; BY CLARIFYING DEVELOPMENT
POTENTIAL WITHIN THE TOWN LAKE RESIDENTIAL CHARACTER DISTRICT;
BY ADDING DENSITY LIMITATIONS FOR OVERNIGHT ACCOMMODATIONS
IN THE EAST GATEWAY CHARACTER DISTRICT; BY ADDING A NEW
SUBSECTION TO CHAPTER 3 PROVIDING DESIGN GUIDELINES; BY
AMENDING APPENDIX 2 -DOWNTOWN MILESTONES TO CORRECT/UPDATE
CERTAIN APPROVAL DATES LISTED; BY ADDING AN APPENDIX 9 -DESIGN
GUIDELINES GLOSSARY; PROVIDING AN EFFECTIVE DATE.
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^ BOARD OF COUNTY
COMMISSIONERS
Susan Latvala -Chairman
)ohn Morroni -Vice Chairman
Calvin D. Harris
Karen Williams Seel
Robert B. Stewart
Barbara Sheen Todd
Kenneth T. Welch
January 14, 2005
Pinellas ( J
County
PLANNING
Ms. Gina Clayton
City of Clearwater -Planning
100 S. Myrtle Ave.
Clearwater, FL 33756
RE: County Resolution on Clearwater Downtown Redevelopment Plan Amendments
Dear Ms. a
For your records, I am enclosing a copy of Pinellas County Resolution OS-14, adopted at the Board of
County Commissioners meeting on January 11, 2005, regarding the amendments, which include the
Downtown Design Guidelines, to the Clearwater Downtown Redevelopment Plan.
If you have any questions, please call Gordon Beardslee or me at 727/464-8200.
Sin rely,
C
David L. Walker
Principal Planner
Enc.
cc: Geri Campos, Clearwater Economic Development
comes/CraResLtr01 OS
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PLEASE ADDRESS REPLY TO:
315 Court Street i
Clearwater, Florida 33756
Website: www.pinellascounty.org
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No.
BCC O1/11/OS
9:31 A.M. Harb/Penhale/FICKLEY
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#42 Resolution No. OS-14 adopted approving an amendment to the Community
Redevelopment Plan of the downtown community redevelopment area of the City of
Clearwater pursuant to the Community Redevelopment Act of 1969, Chapter 163, Part
III, Florida Statutes; and providing for an effective date (Management and Budget).
Motion - Commissioner Latvala
Second - Commissioner Harris
During discussion and following input by Planning Director Brian K. Smith and County
Attorney Susan H. Churuti, Chairman Morroni suggested that a City of Clearwater
representative be available or provide appropriate documentation at future meetings.
Vote - ~ - 0
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RESOLUTION NO. 05-14
RESOLUTION APPROVING AN AMENDMENT TO THE COMMUNITY
REDEVELOPMENT PLAN OF THE DOWNTOWN COh~IlV1IJNITY
REDEVELOPMENT AREA OF THE CITY OF CLEARWATER PURSUANT
TO THE COMMUNITY REDEVELOPMENT ACT OF 1969, CHAPTER 163,
PART III, FLORIDA STATUTES; AND PROVIDING FOR AN EFFECTIVE
DATE.
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Resolution
No. 81-67, a copy of which has been submitted to the Clerk of this Board and made a part of the
Public Record of Pinellas County, Florida, declared an area of the City described in said
Resolution to be a slum or blighted area (the "Redevelopment Area"); and
WHEREAS, the Board of County Commissioners of Pinellas County, Florida, by
Resolution No. 81-466, delegated to the City Commission of the City of Clearwater, Florida, the
power and authority to conduct, redevelopment activities as defined in Chapter 163, Part III,
Florida Statutes (the "Act"); and
WHEREAS, the City Commission of the City of Clearwater, Florida, by Resolution No.
81-68, declared itself to be a redevelopment agency to carry out the redevelopment of the areas
determined to slum or blighted; and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Ordinance
No. 2756-81, dated December. 17, 1981, adopted a Redevelopment Plan for the Downtown
Redevelopment Area; and
WHEREAS the Board of -County Commissioners of Pinellas County, Florida, by -its
Resolution No. 81-795, dated November 17, 1981, approved Clearwater's Redevelopment Plan
for the Downtown Redevelopment Area; and
WHEREAS, the Board of County Commissioners of Pinellas County, Florida, by its
Ordinance No. 82-34, dated October 26, 1982, approved a redevelopment project schedule
within Clearwater Downtown Redevelopment District and created a redevelopment trust fund
and provided for the appropriation of tax increment revenues of the County to the redevelopment
trust fund; and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Ordinance
No. 3021-83, dated February 28, 1983, amended the Redevelopment Plan to add the Community
Redevelopment Project Schedule; and
WHEREAS, by Ordinance No. 86-14, dated April 16, 1986, the Board of County
Commissioners of Pinellas County, Florida amended Ordinance No. 82-34 to approve a
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redevelopment project schedule within the Clearwater Downtown Redevelopment District, create
a redevelopment trust fund, and provide for he appropriation of tax increment revenues of the
County to the redevelopment trust fund; and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Resolution
No. 94-26, dated April 7, 1994, a copy of which has been submitted to the .Clerk of this Board
and made a part of the Public Records of Pinellas County, Florida, has adopted an amended map
of .the boundaries of the Community Redevelopment Area within the Central Downtown
Business District and has confirmed and ratified that the area of the City described in said
Resolution to be a blighted area; and
WHEREAS, the Board of County Commissioners of Pinellas County, Florida, by
Resolution No. 94-157, dated June 7, 1994, re-delegated to the City Commission of the City
Clearwater, Florida, the power and authority to conduct redevelopment activities, as defined in
Chapter 163, Part III, Florida Statutes, within the amended boundaries of the Redevelopment
Area; and
WHEREAS, by Resolution No. 95-65, dated August 17, 1995, the City Commission of
the City of Clearwater, Florida, adopted an amended Redevelopment Plan pursuant to the Act, a
copy of which plan has been submitted to the Clerk of this Board- and made a part of the Public
Records of Pinellas County, Florida; and
WHEREAS, the Board of County Commissioners of Pinellas County, Florida, by its
Resolution No. 95-261, approved an amendment to the Downtown Clearwater Redevelopment
Plan of the Community Redevelopment Agency of the City of Clearwater; and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Resolution
No. 96-48, dated July 18, 1996, amended the Downtown Redevelopment Plan pursuant to the
Act, a copy of which plan has been submitted to the Clerk of this Board and made a part of the
Public Records of Pinellas County; Florida; and
WHEREAS, the Board of County Commissioners of Pinellas County, Florida, by its
Resolution No. 98-42, dated February 24, 1998, approved the amendment to the Clearwater
Downtown Redevelopment Plan; and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Resolution
No. 98-47, dated October 1, 1998, amended the Downtown Redevelopment Plan to change the
land use designation for certain property located within the Redevelopment Area; and
WHEREAS, the Board of County Commissioners of Pinellas County, Florida, by its
Resolution 98-208, dated October 6, 1998, approved the 'amendment to the Downtown
Redevelopment Plan to change the land designation for certain property located within the
Redevelopment Area; and
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WHEREAS, the City Commission of the City of Clearwater, Florida, by its Resolution
No. 99-35, dated September 2, 1999, amended the Downtown Redevelopment Plan to change the
land use designation for certain property located within the Redevelopment Area; and
WHEREAS, the Board of County Commissioners of Pinellas County, Florida,. by its
Resolution 99-186, dated September 14, 1999, approved an amendment to the .Downtown
Redevelopment Plan to change the land use designation for certain properties located within the
Redevelopment Area; and
WHEREAS, the City.Commission of the City of Clearwater, Florida, by its Resolution
No. 02-41, dated August 8, 2002, a copy of which has been submitted to the Clerk of this Board
and~made a part of the Public Records of Pinellas County, Florida, declared an area generally
east of the Redevelopment District of the City described in said Resolution, hereinafter referred
to as the "Gateway Expansion Area", to be a slum or blighted area; and
WHEREAS, the Board of County Commissioners of Pinellas County, Florida, by its
Resolution No. 02-287, dated October 29, 2002, delegated to the City Commission of the City of
Clearwater, Florida, the certain power and authority to conduct redevelopment activities as
defined in Chapter 163, Part III, Florida Statutes (the "Act"); and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Resolution
No. 03-22, dated May 1, 2003, expanded the boundaries of the Downtown Redevelopment Area;
and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Ordinance
7153-03, dated September 18, 2003, adopted the Clearwater Downtown Redevelopment Plan, a
copy of which has been submitted to the Clerk of this Board and made a part of the Public
Records of Pinellas County, Florida; and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Ordinance
7231-03 on December 4, 2003, amended the Clearwater Downtown Redevelopment Plan, a copy
of which-has been submitted to the Clerk of this Board and made a part of the Public Records of
Pinellas County, Florida; and
WHEREAS, the Clearwater Downtown Redevelopment Plan was approved by the Board
of County Commissioners of Pinellas County, Florida, pursuant to Resolution No. 03-248,
adopted on December 16, 2003; and
WHEREAS, the City Commission of the City of Clearwater, Florida, on January 15,
2004 enacted Ordinance No. 7214-03 creating a redevelopment trust fund subject to the approval
by the County, pursuant to the Act; a copy of which has been submitted to the Clerk of this
Board and made part of the Public Records of Pinellas County, Florida..
WHEREAS, the Board of County Commissioners of Pinellas County, Florida, by its
Ordinance No. 04-10, dated February 3, 2004, approved an amendment to Ordinance No. 82-34,
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creating the redevelopment trust fund for the expansion area and providing for the appropriation
of tax increment revenues of the County to the redevelopment trust fund; and
WHEREAS, from time to time, changing circumstances require a modification of said
community redevelopment plan; and
WHEREAS, the City Commission of the City of Clearwater, Florida, by its Ordinance
No. 7343-04, approved amendments to the Clearwater Downtown Redevelopment Plan; and
WHEREAS, Section II of Pinellas County Resolution No. 03-248 requires that any
amendments to the Redevelopment Plan adopted by the Clearwater City Commission shall be
submitted to the Board of County Commissioners for consideration and approval; and
WHEREAS, the City, on September 22, 2004, has requested that the Board of County
Commissioners review and act on amendments of said Plan.
WHEREAS, the Pinellas County Local Planning Agency has made a determination in
Case #LPA 85-12-04 that the amendments to the Clearwater Downtown Redevelopment Plan are
consistent with the adopted Pinellas County Comprehensive Plan; and
WHEREAS, the written recommendation from the Pinellas County Local Planning
Agency has been received and considered.
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY
CONIMISSIONERS OF PINELLAS COUNTY, FLORIDA:
I. That the amendments, provided in Exhibit A, attached herewith, to the Clearwater
Downtown Redevelopment Plan of the Community Redevelopment Agency of the City of
Clearwater, Florida, are hereby approved.
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II. This Resolution shall become effective immediately upon its adoption.
" Commissioner Latvala offered the foregoing Resolution 'and moved its adoption,
.which was seconded by Commissioner Harms and upon roll call the vote was:
AYES: Morroni, Welch, Stewart, Harris, Seel, Latvala and Duncan.
NAYES: None .
ABSENT AND NOT VOTING: None .
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EXHIBIT A
Amendment 1: Revise the final paragraph (on page 48) in Chapter 3, Land Use/Redevelopment
Plan, Vision of Plan section to read, in its entirety, as follows:
"These concepts guided the formation of the Plan's goals, objectives and policies. They
also provided the basis for the establishment of character districts, which divide the
Downtown into separate geographical areas and set the parameters for redevelopment.
These concepts also provided direction for the types of City strategies, public investments
and development incentives that should be used to encourage and help facilitate private
investment that will make Downtown a place in which all Clearwater residents and
tourists can enjoy."
Amendment 2: Revise Policy 7 under the Amenity Goal (on page 52) in Chapter 3, -Land
Use/Redevelopment Plan, Goals, Objectives and Policies section to read, in its entirety, as
follows:
"Transfer of Development Rights are permitted for all projects to assist development
provided that both the sending and receiving sites are located in the Downtown Plan. area.
Approval of Transfer of Development Rights on a site may allow an increase in the
development potential in excess of the maximum development potential of the applicable
character district. The number of development rights transferred to any site with a Future
Land Use Plan designation of Central Business District (CBD) are not limited (to any
percentage), however, transfers to sites with a designation other than CBD shall not
exceed the applicable maximum development potential by 20 percent. All uses of
transfer of development rights shall ensure that the receiving site remains consistent with
the vision of the applicable character district."
Amendment 3: Delete the Design Guidelines Section in its entirety (on page 54) from Chapter
3, Land Use/Redevelopment Plan of the Redevelopment Plana
Amendment 4: Amend Policy 9 of the Old Bay Character District (on page 65) in Chapter 3,
Land Use/Redevelopment Plan Character Districts, Old Bay Character District section to read,
in its entirety, as follows:
_ "Policy 9: Mixed-use development that has office and retail uses on the first floor and
residential uses above are encouraged along North Fort Harrison Avenue."
Amendment 5: Delete the Design Guidelines subsections from Chapter 3, Land
Use/Redevelopment Plan Character Districts, the Downtown Core, Old Bay, South Gateway,
Town Lake Residential, Town Lake Business and East Gateway Character Districts sections on
pages 62, 66, 68, 71, 73, and 79, respectively.
Amendment 6: Amend the last paragraph of the Downtown Character District Section (on page
55) in Chapter 3, Land Use/Redevelopment Plan, Downtown Character District section to read,
in its entirety, as follows:
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"Based on the above evaluation, six distinct districts aze created to guide development
and redevelopment within Downtown and are depicted on Map 8, page 57. Each District
contains a vision that includes use requirements, function, development patterns, intensity
and density and height. Each District also includes policies specific to the District. The
overall maximum development potential permitted within Downtown is being reduced
from that within the 1995 Plan. The City will retain the balance of the excess potential
over the life of the Plan, however, to allocate to specific projects that make a major
contribution to Downtown redevelopment."
Amendment 7: Revise all references to "Town Lake" to "Prospect Lake Pazk" in all text and
graphics throughout the Redevelopment Plan, except with regard to the names of the "Town
Lake Residential District" and the "Town Lake Business District".
Amendment 8: Amend the Prohibited Uses subsection (on page 60) in Chapter 3, Land
Use/Redevelopment Plan, Downtown Core Character District section to read as follows:
"Prohibited Uses
Detached dwellings, all types of vehicle sales and services, automobile service stations,
fast food restaurants with drive-through service, industrial and problematic uses
(examples include, but aze not limited to, adult uses, day labor, pawn shops, check
cashing and blood plasma centers and body piercing and tattoo parlors)."
Amendment 9: Amend the Existing Character subsection (on page 67) of the South Gateway
Character District in Chapter 3, Land Use/Redevelopment Plan, South Gateway section to read,
in its entirety, as follows:
"Existing Character
The South Gateway District, -which is generally the area previously known as the
Southwest Expansion azea of the Periphery .Plan, is a transitional area between the
Downtown Core and the lower density residential areas to the southeast and office and
industrial areas to the southwest. It is bounded on the west by South Fort Harrison
Avenue, which is designated as Alternate U.S: Highway- T9 and is -the- main traffic
corridor in this District. Anew community shopping center was recently constructed in
the center portion of this District, which serves as an anchor to the South Gateway. Even
though this major redevelopment project has occurred, there is a significant amount of
vacant and/or underutilized land remaining within the South Gateway."
Amendment 10: Revise the Intensity subsection (on page 75) of the East Gateway Character
District in Chapter 3, Land Use/Redevelopment Plan, East Gateway Character District section
to read as follows:
"Intensity
A. A portion of the East Gateway has a future land use plan designation of Central
Business District (CDB) and is zoned D, Downtown. This section is generally
located between Missouri and Frederica Avenues one block north and south of
Cleveland Street and is depicted on Map 9, page 77. Development shall be
permitted as follows within this area:
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Floor Area Ratio - 0.55 FAR;
Height
Office - 50'; Commercial - 25'-35';
•
Density - 30 dwelling units per acre
or 40 hotel units per acre
Multi-family dwellings - 50' "
Amendment 11: Revise Appendix 2 -Downtown Milestones, Actions and Public Review of this
Redevelopment Plan (on pages 194-196) to read as follows:
"September 18, 2003 City Commission Public Hearing to review the Downtown Plan
(2° Reading of Ordinance)
November 20, 2003 City Commission Public Hearing to amend the Downtown Plan
(ls` Reading of Ordinance)
December 4, 2003 Citv Commission Public Hearing to amend the Downtown Plan
(2" Reading of Ordinance)
December 16, 2003 Pinellas County Board of County Commissioners Public
Hearing to review the Downtown Plan as the Redevelopment Plan
and delegate authority to the City to establish Redevelopment
Trust Fund
December 18, 2003 City Commission'Public Hearing to establish a Redevelopment
Trust Fund/TIF ordinance (lst Reading of Ordinance)
January 15, 2004 City Commission Public Hearing to establish a Redevelopment
Trust Fund/TIF ordinance (2"d Reading of Ordinance)
January 21, 2004 Pinellas Planning Council Public Hearing on Downtown Plan as
a Special Area an
February 3, 2004 Countywide Planning Authority Public Hearing on Downtown
Plan as a Special Area Plan
February 3, 2004 Board of County Commissioners Hearing to authorize the City
to use the County's portion of the TIF"
Amendment 12: Amend Chapter 3, Land Use/Redevelopment Plan by adding a new section,
entitled "Downtown Design Guidelines ", as depicted in Exhibit B, attached, after the Downtown
Character District section (on page 79) and before the Housing and Neighborhood Element.
Amendment 13: Amend the Appendices of the Redevelopment Plan by adding a new Appendix
9 entitled "Design Guidelines Glossary ", as depicted in Exhibit C, attached.
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Amendment 14: Amend the Appendices of the Redevelopment Plan by adding a new Appendix
10 entitled "Representative Downtown Architecture ", as depicted in Exhibit D, attached.
Amendment 15: Amend the Redevelopment Plan by repaginating the Redevelopment Plan and
revising the Table of Contents accordingly.
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EXHIBIT B
DOWNTOWN DESIGN GUIDELINES
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DOWNTOWN DESIGN GUIDELINES
Purpose and Applicability
Design Guidelines are established to ensure that public and private development projects
implement the Goals, Objectives, Policies and Chazacter District Visions of the Downtown
Plan. The Guidelines provide a framework for:
• Enhancing the quality of the Downtown built environment;
• Achieving quality contextual design;
• Achieving design that implements the vision of the character district in which the
property is located, thereby promoting an identity for Downtown Clearwater;
• Encouraging a diversity of azchitectural styles;
• .Providing design flexibility instead of aesthetic control;
• Guiding the appropriate rehabilitation and preservation of designated historic structures;
• Creating apedestrian-oriented environment built upon the City's history and activities;
• Protecting and improving property values; and
• Providing investor and property owner confidence through design continuity.
The Design Guidelines achieve .the. above through _standazds for new construction that
regulate site design, building placement and building design. They also provide standazds
for the rehabilitation and maintenance of designated historic structures, as well as for the
construction of additions and the installation of modem equipment to such structures.
- Lastly,- the Guidelines establish standazds for signs, lighting, property maintenance, and
connections with the Pinellas Trail, utility/infrastructure facilities and corporate design.
The Guidelines include an explanation of the general and specific design principles
promoted by each aspect of the guidelines, as well as a series of statements describing
appropriate and inappropriate design solutions to implement those principles. Photographs
and drawings are also included to illustrate acceptable and unacceptable design solutions.
This approach values creativity and allows for numerous design solutions for any particular
project.
The Community Development Coordinator and/or Community Development Board are
responsible for the administration of the Design Guidelines. Projects in the Downtown must
comply with the Design Guidelines, as well as the provisions of the Community
79 Exhibit B -Ordinance No. 7343-04
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Development Code and compliance will be determined during the site plan review process.
The Design Guidelines apply to:
• New construction projects;
• The relocation of existing buildings;
• Renovations/rehabilitation/additions to existing structures (historic and non-historic
structures);
• Exterior changes including new signage, awnings, windows, paint, etc.; and
• Any site modification.
Existing developments that do not comply with the requirements of the Guidelines shall not
be required to be brought into full compliance with the Guidelines at the time the Guidelines
are adopted. Any improvement proposed to an existing development, however, will be
required to comply with any applicable provisions of the Guidelines.
Exhibit B -Ordinance No. 7343-04 80
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DOARD OF
COUNTY COMMISSIONERS
BOARD OF COUNTY COMMISSIONERS
DATE: January 11, 2005
AGENDA ITEM NO.
Consent Agenda ^ Regular Agenda ^ Public Hearing ^
County Administrator's Signature:
Subject:
Proposed amendments to the Downtown Redevelopment Plan for the Downtown Clearwater Redevelopment
District.
Department:
Planning Department
Staff Member Responsible:
Brian Smith, Director
Recommended Action:
I RECOMMEND THAT THE BOARD ADOPT THE ATTACHED RESOLUTION APPROVING AMENDMENTS TO
THE DOWNTOWN CLEARWATER REDEVELOPMENT PLAN.
Summary Explanation/Background:
The Board of County Commissioners approved the creation of a 247-acre community redevelopment district in
Clearwater's downtown in 1981. A redevelopment trust fund and the appropriation of increment revenues from
County ad valorem taxes were established in October 1982.
In October 2002, the Board approved the designation of the 202-acre eastern expansion to the Downtown
Redevelopment District as a slum or blighted area and authorized the City Commission to create a redevelopment
agency (for the expansion area) and to prepare a redevelopment plan. The boundaries of the expanded Downtown
Redevelopment District are generally Jones and Drew Streets on the north, Highland Avenue on the east, Court
and Turner Streets on the south, and Clearwater Harbor on the west.
The Board reviewed and approved the new Redevelopment Plan for the expanded Redevelopment District on
December 16, 2003. The new Plan included some provisions from the Redevelopment Plan that covered the
original community redevelopment district; an analysis and plans covering the expansion area of the redevelopment
district; and plans for two periphery areas (known as Northwest Periphery and Southwest Periphery Areas) that are
adjacent to but not part of the Downtown Redevelopment District. Pursuant to Board Resolution No. 03-248, which
approved the Redevelopment Plan, the City is required to submit any amendments to the Redevelopment Plan to
the Board for consideration and approval. The Board, on February 3, 2004, approved subsequent amendments to
the Clearwater's Redevelopment Trust Fund in order to collect tax increments for the expansion area and to receive
County appropriations in tax increment revenues.
At the time the Downtown Clearwater Redevelopment Plan was approved, the Design Guidelines for development
in the redevelopment district and periphery areas were not complete. References to the Design Guidelines were
noted in the Goals, Objectives, and Policies secton of Chapter 3 of the Redevelopment Plan, and subsections
within each character district indicated that the Design Guidelines would be added to the Redevelopment Plan at a
Revised 07-18-03 Page 1 of 2
later date. The City of Clearw~has since developed design guidelines corporate in the Redevelopment
Plan. The Clearwater City Coul'f'cil approved, on November 4, 2004, City~rdinance 7343-04 (attached) that
amends the Redevelopment Plan by including the Design Guidelines, as well as several minor amendments to
clarify certain provisions or provide missing information.
These minor amendments include typographical or grammatical corrections, deletions or changes in references,
and repagination of the Plan. They also include the following changes to the Plan:
a) Clarifies that transfer of development rights used in areas of the Downtown that do not have a Future Land
Use Plan Map designation of Central Business District can exceed the maximum applicable density/intensity by up
to 20 percent. This is consistent with the Countywide Rules of the Countywide Future Land Use Plan Map.
b) Includes adult uses in the list of prohibited uses within the Downtown Core character district. This was
inadvertently omitted in the original draft of the Plan.
c) Revises the maximum density standard for hotel uses in the East Gateway character district to 40 hotel
units per acre for the portion of the district that has an underlying Future Land Use Map designation of Central
Business District. The maximum permitted density is being decreased from 70 units per acre. Additionally, the
maximum allowable height for multi-family buildings was inadvertently omitted in the original draft of the Plan. A
maximum height of fifty feet is being proposed.
d) Incorporates the new Downtown Design Guidelines as a new subsection in the Plan. The Guidelines
promote the general and specific design principles as well as provide guidelines of appropriate and inappropriate
design solutions to implement those principles. A steering committee, made up of representatives of the Main
Street Committee, Downtown Development Board, Chamber of Commerce, affected neighborhood associations,
business owners, and local architects and contractors met to develop and recommend the Design Guidelines to the
Clearwater City Commission.
The proposed amendments to the Downtown Clearwater Redevelopment Plan are consistent with the goals,
objectives, and policies of the Pinellas County Comprehensive Plan (see attached Local Planning Agency Report),
and they meet the requirements for redevelopment plans as required by Chapter 163, Part III, of the Florida
Statutes.
Fiscal Impact/Cost/Revenue Summary:
Not applicable with this proposal.
Exhibits/Attachments Attached:
1) Proposed Board Resolution Approving Amendments to Redevelopment Plan
2) Local Planning Agency Report 85-12-04
3) City Ordinance No. 7343-04
Revised 07-18-03 Page 2 of 2
•
LOCAL PLANNING AGENCY REVIEW AND RECOMMENDATION
ON AMENDMENTS TO THE CLEARWATER DOWNTOWN
REDEVELOPMENT PLAN
(CASE #LPA 85-12-04)
This is a review and recommendation by the Pinellas County Local Planning Agency (LPA) on
proposed amendments to the Clearwater Downtown Redevelopment Plan (the "Redevelopment
Plan"). This review evaluates: 1) the. impact of the Plan upon the Pinellas County
Comprehensive Plan and other appropriate County plans or programs; and 2) whether this Plan is
consistent with the provisions of the Community Redevelopment Act, Chapter 163, Part III,
Florida Statutes.
BACKGROUND:
Ins 1981, the Clearwater City Commission initially created a Community Redevelopment District
in the downtown. This redevelopment district encompassed approximately 247 acres and was
generally bordered by Drew Street to the north, Frederica Avenue to the east, Chestnut Street to
the south, and Clearwater Harbor to the west.. The Board of County Commissioners delegated
community redevelopment powers to the City of Clearwater for this initial redevelopment district
on June 30, 1981, pursuant to the Community Redevelopment Act in Chapter 163, Part III,
Florida Statutes. A redevelopment trust fund and the appropriation of increment revenues from
both City and County ad valorem taxes to the trust fund were established in 1982. The Board of
County Commissioners approved the following amendments to redevelopment activities in this
District in the years listed below:
1994: Rectified discrepancies between the legal description and the Redevelopment
District map, and expanded the District boundaries.
1995: New Redevelopment Plan approved; changes emphasized incorporation of urban
design derived from an extensive Visual Preference Survey. It was recognized
that the City would have to closely coordinate with agencies such as the Florida
Department of Transportation and the Pinellas County Metropolitan Planning
Organization to comply with applicable plans because of proposed public
roadway realignments.
1998: Amendments (on two different occasions) to future land use on selected
properties, and changes in the road configuration for Greenwood and Missouri
Avenues, and for Court and Cleveland Streets were approved.
1999: Minor future land use amendments were approved.
The Clearwater City Commission, on August 8, 2002, declared an East Expansion Area of the
Downtown District as a slum or blighted area, and sought Board delegation to carry out
community redevelopment powers in this Expansion Area. The East Expansion Area extends the
redevelopment district eastward to Highland Avenue and also goes northward to Drew Street and
southward to Court Street. In October 2002, the Board approved the East Expansion Area as a
~ •
community redevelopment district and authorized the City Commission to create a
redevelopment agency and to prepare a redevelopment plan for the East Expansion Area.
The Clearwater City Commission adopted the Clearwater Downtown Redevelopment Plan on
September 18, 2003, and amended it on December 4, 2003. After the Board's approval of the
Redevelopment Plan on December 16, 2003, the City created a redevelopment trust fund with
adoption of Ordinance No. 7214-03, on January 15, 2004. The Board subsequently approved, on
February 3, 2004 (BCC Ordinance No. 04-10), the development of a redevelopment trust fund
and the County's appropriation of tax increment to the redevelopment trust.
PLAN AMENDMENT DESCRIPTION AND PLANNING CONSIDERATIONS:
The City of Clearwater proposes several amendments to the Downtown Clearwater
Redevelopment Plan. The amendments basically incorporate design guidelines, a design
glossary, and architectural examples into the Plan, make some minor editorial, grammatical, and
typographical corrections, clarify transfer of development rights provisions, and correct
inadvertent omissions regarding prohibited uses and development standards in the East Gateway
character district.
At the time the Redevelopment Plan was approved, the Design Guidelines were not completed.
There were references to the guidelines in the several sections throughout the Redevelopment
Plan noting that the Design Guidelines would be added at a later date. A City steering committee
developed provisions that promote quality design, the use of quality materials, and design
flexibility. The Guidelines discuss applicability, new construction, rehabilitation of historic
structures, and miscellaneous amenities. The proposed amendments delete these references since
it was decided to add the Design Guidelines as an appendix to the Redevelopment Plan rather
than be inserted within. each Character District subsection (See attached map). Furthermore,
there are two new sections are proposed to be added to the appendices of the Redevelopment
Plan. These two sections are related to the Design Guidelines; one section is a glossary of design
guideline terms and the other section includes representative samples of architectural details,
which the City of Clearwater is promoting as their vision of future downtown development and
preservation.
A second proposed amendment clarifies how transfer of development rights are handled in areas
that do not have a Central Business District (CBD) future land use map designation. It is
proposed, in order to be consistent with the Rules for Administering the Countywide Future Land
Use Plan, that density/intensity transfer of development rights can not exceed the otherwise
applicable maximum density/intensity for the Future Land Use Plan category for the receiving
parcel by more than 20 percent. It is noted that increases in permitted density/intensity are not
restricted as a result of implementing transfer of development rights in the CBD.
A third proposed amendment corrects an oversight where adult uses as a prohibited use was
inadvertently omitted from the "Prohibited Use" subsection of the Downtown Core character
district section of the Redevelopment Plan. Adult uses are prohibited throughout the entire
Downtown area based on a recommendation of the Downtown Development Board.
2
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A fourth proposed amendment revises the intensity standards within the East Gateway character
district section of the Redevelopment Plan. For that portion of the District where the underlying
future land designation is CBD, hotel/motel units are permitted; however, the unit density was
not addressed in the intensity standards. This amendment provides for maximum of 40 hotel
units per acre. It is noted that this is 55 fewer hotel units per acre than is permitted in the
Downtown Core character district and is consistent with the neighboring Town Lake Residential
and Business Park character districts.
Additionally, the permissible heights for multi-family residential buildings were inadvertently
omitted from the East Gateway character district section. It is proposed to allow 50 feet as the
maximum height for multi-family residential buildings. This is the same maximum height
allowed for office structures, and is a step-down from the 75-foot maximum height in the nearby
Town Lake Residential and Town Lake Business Park character districts to the west. This step-
down in height provides a transition to the single-family residential and commercial districts to
the east of the East Gateway character district.
The remaining proposed amendments are miscellaneous editorial, grammatical, and
typographical revisions.
CONSISTENCY WITH COMPREHENSIVE PLAN:
The proposed amendments were reviewed against the goals, objectives, and policies of-the
Pinellas County Comprehensive Plan, and there appears to be no conflict with applicable
policies.
The proposed amendments to the Clearwater Downtown Redevelopment Plan are consistent with
the following Working Principles in the Planning to Stay Element of the Pinellas County
Comprehensive Plan:
• "A distinguishing characteristics of Pinellas County is the presence of a diverse mix
of cities, small towns and suburban communities on a small peninsula. This variety
of urban environments provides people with a choice of lifestyles, and retaining and
enhancing these distinctive community characteristics will ensure that they remain
vital and successful communities."
• "To improve Pinellas County's appeal as a place to live and work, it will be necessary
for the public and private sectors to focus more resources on improving the quality of
the urban experience and the natural environment. Public policy should emphasize
the importance of protecting and promoting community character, supporting
economic development, and enhancing the lives of all segments of the County's
population."
• "Pinellas County will continue to support efforts to create, or recreate, lively and
dynamic areas of mixed-use. Revitalization efforts have so far focused primarily on
historic downtowns, neighborhood commercial centers, and older commercial
corridors. These revitalized mixed-use areas provide vibrant places where urban life
3
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can be experienced first-hand on foot. They also create a conducive environment for
the type of residential development where services and amenities are often within
walking distance."
• "When considering ways to encourage neighborhood enhancement and rejuvenation,
it is important that such efforts are compatible with community character, local
traditions and heritage, infrastructure capacities, the natural environment, and the
overall vision for the community."
Furthermore, the Plan amendments appear to be consistent with the redevelopment plan content
requirements of Section 163.362, Florida Statutes.
LOCAL PLANNING AGENCY RECOMMENDATION: DATE:
The amendments to the City of Clearwater Downtown Redevelopment Plan are generally
consistent with the intent and purposes of the principles, goals, objectives, and policies of the
Pinellas County Comprehensive Plan, and meet the requirements of the Community
Redevelopment Act, Chapter 163, Part III, Florida Statutes. Therefore, it is recommended that
the Board approve the amendments to the Clearwater Downtown Redevelopment Plan.
REPORT APPROVED BY:
Brian K. Smith, Director
Pinellas County Planning Department
Attachment: Map 1: Clearwater Downtown Character Districts
community redev/Clwtr Plan Amend LPA 85-12-04
DATE:
4
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SUSAN LATVALA
CHAIRMAN
December 7, 2004
The Honorable Brian Aungst, Mayor
City of Clearwater
P.O. Box 4748
Clearwater, FL 33758-4748
Dear Mayor Aungst:
PINELLAS COUNTY
BOARD OF COUNTY COMMISSIONERS
PHONE (727) 4643276 FAX (727) 4643022 • 315 COURT STREET CLEARWATER, FLORIDA 33756
www. pinellascounty.org
mo.~l~
c~'~G~
At its December 7, 2004 meeting, the Board of County Commissioners, acting as the CPA, took
action to approve Minor Plan Change No. 04-2, Clearwater Downtown Redevelopment Plan.
Sincerely,
SUSAN LATVALA
Chairman
Finellas County Commission
cc: Cyndi Tarapani, Planning Director
RECEIVED
PLANNING DEPARTMENT
^eTY ~~ GI.EARWATER
"PINELLAS COUNTY IS AN EQUAL OPPORTUNITY EMPLOYER" ~~s;
PRINTED ON RECYCLED PAPER
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PINELLAS PLANNING COUNCIL Aj~
AGENDA MEMORANDUM F~~
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AGENDA ITEM: MEETING DATE: November 17, (~~ ~
SUBJECT: Revised Downtown Plan (No. 04-1) City of Clearwater
JURISDICTION.- Clearwater (Ord. No. 7343-04)
LOCATION: See Attached ap
RECOMMENDATION: Council Receive and Accept the Minor Plan Changes.
I. BACBGROUIVD
In January of this year the City of Clearwater adopted significant amendments to their Downtown
Redevelopment Plan. The PPC and the Countywide Planning Authority both approved the changes
to the special area plan, which constituted an amendment to the Countywide Future Land Use Plan.
The changes included the consolidation of the Downtown Redevelopment Plan and the Downtown
Periphery Plan. The revisions were deemed consistent with the Countywide Plan and Rules.
The minor revisions included in this amendment of the Downtown Redevelopment Plan are primarily
related to the addition of design guidelines to the planning area, as well as several minor amendments
to clarify certain provisions, correct grammatical errors, or to provide missing information. The
attached staff report from the City outlines thirteen changes that were approved by the City
Commission and are the subject of this minor plan change. Also, the City approved two additional
changes at first reading as shown in Attachment 2.
Plan Amendment Review Policy:
These special area plan amendments have been submitted by the City of Clearwater to the Council for
receipt and acceptance in accordance v~jith Section 2.3.3.8.5 of the Countywide Rules.
PINELLAS PLANNING COUNCIL ACTION:
COUNTYWIDE PLANNING A UTHORITY A CTIOIV:
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Attachment 1
CDB Meeting Date:
Case Number:
Ord. No.:
Agenda Item:
September 21, 2004
TA2004-08001
7343-04
G1
CITY OF CLEARWATER
PLANNING DEPARTMENT
CLEARWATER DOWNTOWN REDEVELOPMENT PLAN
AMENDMENTS
REQUEST: Amendments to the Clearwater Downtown Redevelopment Plan
INITIATED BY: City of Clearwater Planning Department
BACKGROUND INFORMATION:
The City Council approved the Clearwater Downtown Redevelopment Plan (hereafter
referred to as the Plan) on September 18, 2003 through the adoption of Ordinance No.
7153-03. Amendments were made to the Plan on December 4, 2004 (Ord. No. 7231-03)
to address issues identified by the Board of County Commissioners (BCC). The Board
approved the Plan as the Redevelopment Plan for Downtown on December 16, 2003 and
authorized the City to use the County's portion of the tax increment for the expanded
Community Redevelopment Area on February 3, 2004. The Plan became effective on
February 3, 2004, when the Countywide Planning Authority (CPA) approved it.
At the time the Plan was approved, the design guidelines were not complete. References
to the guidelines were included in the Goals, Objectives and Policies section of Chapter 3
and a subsection was included in each character district that indicated that the guidelines
would be added to the Plan at a later date. Proposed Ordinance No. 7323-04 amends the
Clearwater Downtown Redevelopment Plan to include the Design Guidelines, as well as
several minor amendments identified by the Planning Department to clarify certain
provisions or provide missing information.
The Community Development Board is reviewing the proposed amendments in its
capacity as the Local Planning Agency (LPA) and is requested to make a
recommendation regarding the amendments to the City Council. The Community
Redevelopment Authority (CRA) is requested to make a recommendation to the City
Council regarding the amendments to the Redevelopment Plan. Once the City Council
approves these amendments, they will be submitted to the BCC for approval as
amendments to the Redevelopment Plan. They will also be submitted to the Pinellas
Planning Council {PPC) and the CPA for approval as amendments to the Special Area
Plan governing Downtown.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 1
•
ANALYSIS:
A total of 13 amendments are proposed to the Plan and are contained in three exhibits
attached to Ordinance No. 7343-04. These amendments add the design guidelines to the
Plan, make minor editorial amendments, and clarify transfer of development right
provisions and development potential in the East Gateway. The amendments also include
revisions to Appendix 9 and the addition of a new appendix that provides a design
guideline glossary. Below is a summary of each amendment.
1. Amendment 1 -Revise the final paragraph of the Vision of Plan section in Chapter 3
Land Use Plan/Redevelopment Plan (Page 1 of Exhibit A of proposed ordinance and
page 48 of the Plan).
This proposed amendment correct a grammatically incorrect sentence and does not
change the content of the paragraph or the Vision of the Plan.
2. Amendment 2 - Add a clarification re arding Transfer of Development Ri hts to
Poiicy 7 in the Goals, Objectives and Policies section in Chapter 3 Land Use
Plan/Redevelopment Plan (Page 1 of Exhibit A of proposed ordinance and page 52 of
the Plan).
To be consistent with the Countywide Rules, this proposed amendment clarifies that
transfer of development rights used in areas of the Downtown that do not have a
Future Land Use Plan classification of Central Business District (CBD) can not
increase permitted density by more than 20 percent. Those areas that have a
designation of CBD are not restricted to any percentage. As indicated when the Plan
was originally adopted, a Community Development Code amendment will need to be
made that allows the Plan to govern transfer of development rights for properties
designated CBD.
3. Amendments 3, 4 and 5 -Delete certain references to the Design Guidelines in
Chapter 3 Land Use Plan/Redevelopment Plan (Pages 2 and 3 of Exhibit A of
proposed ordinance and pages 54, 55, 62, 66, 68, 71, 73 and 79 of the Plan).
When the Plan was originally adopted it was expected that Design Guidelines would
be written for and inserted into each character district. Contrary to that premise, the
Design Guidelines have been written to apply to all character districts and will be
inserted into Chapter 3 Land Use Plan/Redevelopment Plan as a separate, self-
contained subsection. Proposed Amendment 3 deletes the Design Guidelines Section
on page 54 of the Plan in its entirety. Amendment 4 deletes all references to the
Downtown Guidelines subsection in each character district and proposed Amendment
5 deletes a reference to the design guidelines on page 55 of the Downtown Character
District section.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 2
• •
4. Amendment 6 -Change all references to the Town Lake to Prospect Lake Park in ali
text and graphics throughout the Plan. (The name of the Town Lake Residential and
Town Lake Business Park character districts will remain the same). (Page 3 of
Exhibit A of proposed ordinance and numerous pages throughout the Plan).
At the time the Clearwater Downtown Redevelopment Plan was adopted, the official
name of the downtown stormwater facility was not yet finalized but was referred to as
Town Lake. The name of this facility is now officially Prospect Lake Park. All
references in text and graphics will reflect this change. The names of the Town Lake
Residential and Town Lake Business Park character districts, however, will remain
the same.
5. Amendment 7 -Amend the list of prohibited uses within the Downtown Core
character district of Chapter 3 Land Use Plan/Redevelopment Plan (Page 3 of Exhibit
A of proposed ordinance and Page 60 of the Plan).
Based on a recommendation from the Downtown Development Board, adult uses
were prohibited throughout the entire Downtown area. This use was inadvertently
left out of the prohibited use subsection of the Downtown Core character district and
proposed Amendment 7 corrects this.
6. Amendment 8 - Delete an unnecessary word within the South Gateway character
district of Chapter 3 Land Use Plan/Redevelopment Plan (Pages 3 and 4 of Exhibit A
of proposed ordinance and Page 67 of the Plan).
Amendment 8 corrects a typographical error on page 67 of the Plan. The word
"Avenue" appears twice in a row and the second reference is proposed to be deleted.
7. Amendment 9 -Revise the intensity standards by adding permitted heights for multi-
family buildings and permitted density for overnight accommodations within the East
Gateway character district of Chapter 3 Land Use Plan/Redevelopment Plan (Page 4
of Exhibit A of proposed ordinance and Page 75 of the Plan).
Proposed Amendment 9 makes two revisions to the East Gateway character district
intensity provisions. One adds a density standard for hotel uses of 40 hotel units per
acre for the portion of the district that has an underlying Future Land Use Designation
of CBD. Pursuant to the 1995 Clearwater Downtown Redevelopment Plan, the
allowable density was 70 units per acre. The amendment also adds a maximum height
allowance of 50 feet for multi-family buildings that was not included in the original
Plan. This proposal is consistent with the height allowance of 50 feet for office uses
and 35 feet for commercial uses.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 3
• •
8. Amendment 10 -Revise Downtown Milestones to reflect correct County approval
dates within Appendix 2 Downtown Milestones of the Actions and Public Review of
this Redevelopment Plan (Pages 4 and 5 of Exhibit A of proposed ordinance).
Due to the fact that the review and approval process of the Plan did not follow the
schedule set forth in Appendix 2, certain dates need to be corrected. Also, the
amendment the Council made to the Plan pursuant to Ordinance No. 7231-04 was not
included and Amendment 10 adds this to the Appendix.
9. Amendment 11 -Amend the table of contents as necessary and repa~inate as
necessary to implement the amendments in Ordinance No. 7343-04 (Page 5 of
Exhibit A of proposed ordinance).
The addition of the Design Guidelines and Appendix 9 will necessitate the revision of
the Table of Contents and the renumbering of all pages subsequent to the Design
Guidelines.
10. Amendment 12 -Add the Downtown Design Guidelines as a new subsection within
Chapter 3 Land Use Plan/Redevelopment Plan (Exhibit B of proposed ordinance and
beginning on page 79 of the Plan).
To ensure that public and private development projects implement the Goals,
Objectives, Polices and Character District visions of the Downtown Plan, new Design
Guidelines were developed to be incorporated into the Plan. To assist in the
development of these Guidelines, a steering committee was formed with
representatives from the Main Street Committee, Downtown Development Board,
Chamber of Commerce, affected neighborhood associations, business owners, local
architects and contractors. This Committee met on a regular basis between December
2003 and June 2004 to develop provisions that require quality design and the use of
quality materials while also providing for design flexibility.
The Design Guidelines are organized into four subsections: purpose and applicability;
new construction; the rehabilitation of designated historic structures; and signs and
miscellaneous. An explanation of the general and specific design principles promoted
by each aspect of the Guidelines is included, as well as a series of statements
describing appropriate and inappropriate design solutions to implement those
principles. Photographs and drawings are also included to illustrate acceptable and
unacceptable design solutions. This approach values creativity and allows for
numerous design solutions for any particular project.
The Planning Department presented each subsection of the Guidelines during their
development to the City Council for review and comment. The Steering Committee
and Planning Department finalized the Guidelines and included some additions and
minor changes to the New Construction, Rehabilitation of Designated Historic
Structures and the Signs and Miscellaneous sections that have not been reviewed by
the City Council. These revisions include:
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 4
` • Clarification and strengthening of some of the language;
• Additional guidelines for wireless communication facilities;
• Guidelines requiring the use of certain building materials;
• Guidelines specific for office development in the Old Bay District, east of
Garden Avenue; and
• A Glossary.
The Planning Department is recommending one substantive revision that was not
reviewed by the Committee that relates to freestanding signs. The provision reviewed
by the Committee prohibited freestanding signs on properties where the building is
located 15 feet or closer to a front property line. The Planning Department is
recommending that this distance by increased to 20 feet. This requirement can be
found on page 140 of the Guidelines within the Signs and Miscellaneous section.
11. Amendment 13 - Add a new Appendix 9 entitled "Design Guidelines Glossary"
(Page 1 of Exhibit C of proposed ordinance and immediately following Appendix 8
of the Plan).
The proposed Design Guidelines Glossary Appendix defines and explains a variety of
terms found within the Design Guidelines that many readers may find unfamiliar. The
glossary is intended to assist users and does not contain any regulations.
CONSISTENCY WITH COMPREHENSIVE PLAN
Please find below a selected list of goals, objectives and policies from the Clearwater
Comprehensive Plan that is furthered by the proposed amendments to the Clearwater
Downtown Redevelopment Plan.
• Goal 2 -The City of Clearwater shall utilize innovative and flexible planning and
engineering practices, and urban design standards in order to protect historic
resources, ensure neighborhood preservation, redevelop blighted areas, and encourage
infill development.
• Objective 2.1 -The redevelopment of blighted areas shall be a high priority and
promoted through the implementation of redevelopment plans and projects and
continued emphasis on property maintenance standards.
• Policy 2.1.6 -Land use decisions in Clearwater shall support the expansion of
economic opportunity, the creation of jobs, and maintenance of existing industries
through the establishment of enterprise zones, activity centers and redevelopment
areas and by coordination with the Chamber of Commerce and Tourist Development
Council.
• Policy 2.1.8 -The City shall continue to support and implement approved community
redevelopment area plans, such as the Downtown Redevelopment Plan adopted in
1995.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 5
• •
• Objective 2.3. -The City shall encourage the implementation of historic overlay
districts, the maintenance of existing historic properties, and the preservation of
existing neighborhoods through the use of design guidelines and the implementation
of the City's Community Development Code.
• Policy 2.5.1 -The City shall support the Pinellas Trail and examine opportunities for
Trail extensions or spurs to connect regional attractions and employers.
• Policy 2.5.3 -All proposed development/redevelopment initiatives shall be reviewed
for opportunities to improve pedestrian and bicycle access.
• Goa14 -The City of Clearwater shall ensure that all development or redevelopment
initiatives meet the safety, environmental, and aesthetic needs of the City through
consistent implementation of the Community Development Code.
• Objective 4.1 -All signage within the City of Clearwater shall be consistent with the
Clearwater sign code, as found within the Community Development Code, and all
proposed signs shall be evaluated to determine their effectiveness in reducing visual
clutter and in enhancing the safety and attractiveness of the streetscape.
• Policy 4.1.1 -Commercial signs in Clearwater shall be restricted to discourage the
proliferation of visual clutter, promote community aesthetics, provide for highway
safety, and to allow the identification of business locations.
• Policy 4.2.1 -All new development or redevelopment of property within the City of
Clearwater shall meet all landscape requirements of the Community Development
Code.
• Goal 16 - An affordable variety of standard housing units in decent and safe
neighborhoods to meet the needs of current and future residents regardless of race,
nationality, age, martial status, handicap, or religion.
• Objective 16.1 -Objective for Adequate Housing - Assure an adequate supply of
housing in Clearwater by providing for additional new dwelling units in a variety of
types, costs, and locations to meet the needs of the residents of the City of Clearwater.
• Objective 16.3 -Objective for Housing Conditions -The City of Clearwater shall
encourage the elimination of substandard housing units through demolition, upgrades,
renovation and preservation efforts.
• Policy 16.3.5 -Encourage ongoing maintenance through programs that foster pride in
ownership and individual efforts.
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 6
• .
` The amendments proposed to the Plan are consistent with the Clearwater Comprehensive
Plan as evidenced by the numerous goals, objectives and policies identified above. The
amendments support the existing Goals, Objectives and Policies of the Plan and the
Community Development Code.
SUMMARY AND RECOMMENDATION:
The proposed amendments to the Clearwater Downtown Redevelopment Plan are
consistent with the Comprehensive Plan. Proposed Ordinance No. 7343-04 provides for
the addition of the Downtown Design Guidelines and a Design Guidelines Glossary to
the Plan. It also makes minor editorial changes and clarifies and expands existing
provisions with regard to the renaming of the Town Lake to Prospect Lake Park, transfer
of development rights, prohibited uses within the Downtown Core and development
potential in the East Gateway character district.
The Planning Department recommends APPROVAL of Ordinance No. 7343-04 which
amends the Clearwater Downtown Redevelopment Plan.
The Planning Department also recommends the ordinance be revised on first reading to
include an Exhibit D that would add an Appendix 10 entitled City of Clearwater
Representative Downtown Architecture. This appendix would provide additional
supporting graphics requested by the City Council to guide new construction within the
Downtown Core along Cleveland Street between Myrtle and Osceola Avenues and on
Fort Harrison Avenue between Drew and Chestnut Streets as required in the New
Construction provisions of the Design Guidelines.
Prepared by Planning Department Staff:
Mark T. Parry, Planner II
ATTACHMENTS:
Ordinance No. 7343-04
Exhibit A of Ordinance No 7343-04 -Amendments One through 10
Exhibit B of Ordinance No. 7343-04 -Amendment 11
Exhibit C of Ordinance No. 7343-04 -Amendment 12 and 13
Proposed Exhibit D to be added to Ordinance No. 7343-04 on first reading
Staff Report -Community Development Board -September 21, 2004 -Downtown Plan Amendments
Page 7
A •
ORDINANCE N0.7343-04
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA, MAKING
AMENDMENTS TO THE CLEARWATER DOWNTOWN
REDEVELOPMENT PLAN; BY AMENDING CHAPTER 3 LAND USE
PLAN/REDEVELOPMENT PLAN BY MAKING CERTAIN EDITORIAL
CHANGES AND CLARIFICATIONS TO THE PROVISIONS OF THIS
CHAPTER; BY CLARIFYING TRANSFER OF DEVELOPMENT RIGHT
PROVISIONS; BY DELETING CERTAIN REFERENCES TO AND
HOLDING PLACES FOR DESIGN GUIDELINES; BY CHANGING ALL
REFERENCES TO TOWN LAKE TO PROSPECT LAKE PARK; BY
ADDING ADULT USES AS A PROHIBITED USE IN THE DOWNTOWN
CORE CHARACTER DISTRICT; BY CLARIFYING HEIGHT
PROVISIONS IN THE EAST GATEWAY CHARACTER DISTRICT; BY
ADDING DENSITY LIMITATIONS FOR OVERNIGHT
ACCOMMODATIONS IN THE EAST GATEWAY CHARACTER
DISTRICT; BY ADDING A NEW SUBSECTION TO CHAPTER 3
PROVIDING DESIGN GUIDELINES; BY AMENDING APPENDIX 2 -
DOWNTOWN MILESTONES TO CORRECT/UPDATE CERTAIN
APPROVAL DATES LISTED; BY ADDING AN APPENDIX 9 -DESIGN
GUIDELINES GLOSSARY; PROVIDING AN EFFECTIVE DATE.
WHEREAS, the City of Clearwater has the authority pursuant to Rules Governing the
Administration of the Countywide Future Land Use Plan, as amended, Section 2.3.3.8.5, to adopt
and enforce a specific plan for redevelopment in an urban center in accordance with the Central
Business District plan category, and said Section requires that a special area plan therefore be
approved by the local government; and
WHEREAS, the City Council approved the 1995 Clearwater Downtown Redevelopment
Plan on August 17, 1995 and the Downtown Periphery Plan update on April 19, 2001; and
WHEREAS, the City Council approved the updated 2003 Clearwater Downtown
Redevelopment Plan on September 18, 2003 by adopting Ordinance No. 7153-03; and
WHEREAS, the Pinellas County Board of County Commissioners reviewed the Plan
adopted by Ordinance No. 7153-03 on October 21, 2003 and recommended that certain
amendments to the Ordinance be made regarding the use of tax increment financing by the City of
Clearwater); and
WHEREAS, the City Commission amended the updated 2003 Clearwater Downtown
Redevelopment Plan on December 4, 2003 by adopting Ordinance No. 7231-04; and
WHEREAS, the Pinellas County Board of County Commissioners approved the CRA Plan
adopted by Ordinance No. 7231-04 on December 16, 2003; and
WHEREAS, the City Commission approved the creation of a Redevelopment Trust Fund for
the expanded CRA by adopting Ordinance No. 7214-03; and
Ordinance No. 7231-03
• w
WHEREAS, the Pinellas County Board of County Commissioners approved the creation of
a Redevelopment Trust Fund for the expanded CRA adopted by Ordinance No. 7214-03 on
February 3, 2004; and
WHEREAS, the Countywide Planning Authority approved the updated and amended 2003
Clearwater Downtown Redevelopment Plan as the Special Area Plan for Downtown Clearwater on
February 3, 2004; and
WHEREAS, the effective date of the Clearwater Downtown Redevelopment Plan adopted
by Ordinance No. 7231-03 is February 3, 2004; and
WHEREAS, the requirements of Florida Statutes Section 163.360 regarding the adoption of
community redevelopment plans have been met regarding that portion of the amendments
proposed hereby which affect the Downtown Community Redevelopment Area, and the
requirements of Florida Statutes Section 163.346 regarding notice to taxing authorities and other
required notice, as well as all other requirements of Florida Statutes Chapter 163, have been met;
and
WHEREAS, it is advisable to add certain provisions to the Plan regarding the uses, height
provisions, and density for certain uses in certain character districts, as well as Design Guidelines;
and
WHEREAS, the proposed amendments were reviewed by the Community Development
Board, which is the land planning agency for the City of Clearwater for purposes of the Local
Government Comprehensive Planning and Land Development Regulation Act, and the Community
Development Board found the proposed amendments to be consistent with the Comprehensive
Plan of the City of Clearwater; and
WHEREAS, the Community Redevelopment Agency has reviewed the proposed
amendments and recommends them to the City Commission, and the amended Plan shall serve as
the Community Redevelopment Plan for the downtown Community Redevelopment Area of the City
of Clearwater; and
WHEREAS, the proposed amendments conforms to the general plan of the City of
Clearwater as a whole; and
WHEREAS, the proposed amendments will afford maximum opportunity, consistent with the
sound needs of the City as a whole, for the rehabilitation or redevelopment of the Plan area by
private enterprise; NOW, THEREFORE,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Amendments 1 - 11 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "A" are hereby adopted.
Section 2. Amendment 12 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "B". is hereby adopted.
Ordinance No. 7343-04 2
• •
Section 3. Amendment 13 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "C" is hereby adopted. .
Section 5. The City Manager or designee shall forward said amendments to any agency
required by law or rule to review or approve same.
Section 6. This ordinance shall take effect immediately upon adoption, subject to the
approval by the Pinellas County Board of County Commissioners and the Countywide Planning
Authority.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Brian J. Aungst
Mayor-Commissioner
Approved as to form:
Leslie K. Dougall-Sides
Assistant City Attorney
Attest:
Cynthia E. Goudeau
City Clerk
Ordinance No. 7343-04 3
•
~tBCF~mant 2
AMENDMENTS TO ORDINANCE N0.7343-04 ON FIRST READING
AMENDMENT 1-CHAPTER 3 LAND USE/REDEVELOPMENT PLAN OLD
BAY CHARACTER DISTRICT SUBSECTION
Amend Policy 9 of the Old Bay character district on page 65 as follows:
*****
Policy 9: Mixed-use development that has office and retail uses on the first floor
and residential uses above are encouraged along North Fort Harrison Avenue fie.
*****
AMENDMENT 2 - PURPOSE AND APPLICABILITY SECTION OF THE
DESIGN GUIDEINES
Revise the last paragraph of the Purpose and Applicability section of the Design
Guidelines on page 80 as follows:
*****
Existing developments that do not comply with the requirements of the Guidelines shall
not be required to be brought into full compliance with the Guidelines at the time the
Guidelines are adopted. Any improvement proposed to an existing development,
however, will be required to comply with ~ the applicable provisions of the Guidelines
related to the improvement.
Amendments to Ordinance No. 7343-04 on first reading
~ ~
CITY OF CLEARWATER
NOTICE OF MODIFICATION TO THE DOWNTOWN
REDEVELOPMENT PLAN
The City Commission will hold a public hearing on Thursday, October 21, 2004, at 6:00 p.m., in the
City Council Chambers, in City Hall, 3rd floor, 112 South Osceola Avenue, Clearwater Florida, to
consider Ordinance No. 7343-04 which will affect the following proposed modification to the
Downtown Redevelopment Plan.
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA, MAKING AMENDMENTS TO
THE CLEARWATER DOWNTOWN REDEVELOPMENT PLAN; BY AMENDING CHAPTER 3
LAND USE PLAN/REDEVELOPMENT PLAN BY MAKING CERTAIN EDITORIAL CHANGES
AND CLARIFICATIONS TO THE PROVISIONS OF THIS CHAPTER; BY CLARIFYING
TRANSFER OF DEVELOPMENT RIGHT PROVISIONS; BY DELETING CERTAIN REFERENCES
TO AND HOLDING PLACES FOR DESIGN GUIDELINES; BY CHANGING ALL REFERENCES TO
TOWN LAKE TO PROSPECT LAKE PARK; BY ADDING ADULT USES AS A PROHIBITED USE
IN THE DOWNTOWN CORE CHARACTER DISTRICT; BY CLARIFYING HEIGHT PROVISIONS
IN THE EAST GATEWAY CHARACTER DISTRICT; BY ADDING DENSITY LIMITATIONS FOR
OVERNIGHT ACCOMMODATIONS IN THE EAST GATEWAY CHARACTER DISTRICT; BY
ADDING A NEW SUBSECTION TO CHAPTER 3 PROVIDING DESIGN GUIDELINES; BY
AMENDING APPENDD~ 2 -DOWNTOWN MILESTONES TO CORRECT/UPDATE CERTAIN
APPROVAL DATES LISTED; BY ADDING AN APPENDIX 9 - DESIGN GUIDELINES
GLOSSARY; BY ADDING AN APPENDIX 10 -CITY OF CLEARWATER REPRESENTATIVE
DOWNTOWN ARCHITECTURE; BY AMENDING THE TABLE OF CONTENTS AND PAGE
NUMBERS AS NECESSARY; PROVIDING AN EFFECTNE DATE.
Interested parties may appear and be heard at the hearing or file written notice of approval or objection
with the Planning & Development Services Administrator or City Clerk prior to the hearing. Any person
who decides to appeal any decision made by the Board, with respect to any matter considered at such
hearings, will need a record of the proceedings and, for such purpose, may need to ensure that a verbatim
record of the proceedings is made, which record includes the testimony and evidence upon which the
appeal is to be based per Florida Statute 286.0105.
Cynthia E. Goudeau, CMC
City Clerk
City of Clearwater, 112 S. Osceola Avenue, Clearwater, FL 33758-4748
A COPY OF THIS AD IN LARGE PRINT IS AVAILABLE IN THE OFFICIAL RECORDS AND
LEGISLATIVE SERVICES DEPARTMENT ANY PERSON WITH A DISABILITY
REQUIRING REASONABLE ACCOMMODATION IN ORDER TO PARTICIPATE IN THIS
MEETING SHOULD CALL THE OFFICIAL RECORDS AND LEGISLATIVE SERVICES
DEPARTMENT WITH THEIR REQUEST AT (727) 562-4090.
Ad: 10/10/04
Old Clearwater Bay Neighborhood
Association -Rowland Milam
1844 Venetian Point Drive
Clearwater, FL 33755
Clearwater Neighborhoods Coalition
Doug Williams, President
2544 Frisco Drive
Clearwater, FL 33761
...~
Gateway Neighbors
Paul Charles
1367 Park Street
Clearwater, FL 33756
Pierce 100 Condominium Association
Terry Turner
100 Pierce Street #710
Clearwater, FL 33756
' ~ •
CITY OF C LEARWATER
PLANNING DEPARTMENT
POST OFFICE BOX 4748, CLEARWATER, FLORIDA 33758-4748
MUNICIPAL SERVICES BUILDING, ZOO SOUTH MYRTLE AVENUE, CLEARWATER, FLORIDA 33756
TELEPHONE (727) 562-4567 FAx (727) 562-4576
LONG RANGE PLANNING
DEVELOPMENT REVIEW
September 22, 2004
Mr. Michael Crawford, AICP
Principal Planner
Pinellas Planning Council, Suite 850
600 Cleveland Street
Clearwater, F133755
Mr. Gordon Beardslee
General Planning Division Administrator
Pinellas County Planning Department
600 Cleveland Street, Suite 750
Clearwater, F133755
Re: 2"d Amendment to the Clearwater Downtown Redevelopment Plan -ORD. 7343-04
Dear Mr. Crawford & Mr. Beardslee:
This is to inform you of a variety of amendments proposed for the Clearwater Downtown
Redevelopment Plan for your review.
As you may know, the City Commission amended and approved the Clearwater Downtown
Redevelopment Plan on December 4, 2004 through the adoption of Ordinance No. 7231-03. The
Plan and its related elements, including the CRA Plan, creation of a Redevelopment Trust Fund
for the expanded CRA and Special Area Plan, were also approved by the Board of County
Commissioners and the Countywide Planning Authority and made effective on February 3, 2004.
Since the effective date the Clearwater Downtown Redevelopment Plan has been applied to
several projects and through these practical application the need for several modifications have
become apparent. They are addressed in greater detail within the attached Staff report and are
included as Exhibits A, B, C and D. In addition the Design Guidelines, Appendix 9 "Design
Guidelines Glossary" and Appendix 10 "City of Clearwater Representative Downtown
Architecture" have also been attached to this letter. These modifications and their purposes are
briefly described below.
BRIAN J. Auncsr, MnvoR-COM11MISSIONER
HOYi' HnDi1L7'ON, VICE MAYOR-COMMISSIONER Wtil'1'NEY CiW\Y, COMh1ISS10NIiR
Fw~NK HI[313nRD, CoMnilssloNl;R ® I31LLJonsoN, ComnusslorcER
~~EQUAI. EMPLOYMENT' AND AFFIRMA'T'IVE AC'T'ION ED4PLOYER~~
~ • •
t. ,
September 22, 2004
Crawford & Beardslee -Page Two
1. Make a variety of editorial changes and clarifications in the Goals, Objectives and
Policies Section of Chapter 3 Land Use Plan/Redevelopment Plan.
These changes do not change the content or the intent of any statements but merely
correct grammatical and/or formatting errors.
2. Add a clarification regarding Transfer of Development Rights to Policy 7 in the Goals,
Objectives and Policies section in Chapter 3 Land Use Plan/Redevelopment Plan.
This amendment will be consistent with a Community Development Code amendment
currently being created which will permit properties with a future Land Use classification
of Central Business District (CDB) to increase the amount of otherwise permitted density
by more than 20 percent. Properties within the Plan area but with a Future Land Use
classification other than CDB may increase density through a Transfer of Development
Rights up to 20 percent of the otherwise permitted density.
3. Delete certain references to the Design Guidelines in Chapter 3 Land Use
Plan/Redevelopment Plan.
When the Plan was originally drafted it was expected that Design Guidelines would be
written for and inserted into each character district. Contrary to that premise, the Design
Guidelines have been written to apply to all character districts and will be inserted into
Chapter 3 Land Use Plan/Redevelopment Plan as a separate subsection. All references,
which either refer to the future insertion of the Design Guidelines or that hold a place for
the Design Guidelines, will be deleted.
4. Change all references to the Town Lake to Prospect Lake Park in all text andg~ra hics
throughout the Plan.
At the time of the original drafting of the Clearwater Downtown. Redevelopment Plan the
official name of the downtown stormwater facility was not yet finalized. The name of
this facility has been designated Prospect Lake Park. All references in text and graphics
will reflect this change. The names of the Town Lake Residential and Town Lake
Business Park character districts will remain the same, however.
5. Amend the list of prohibited uses within the Downtown Core character district of
Chapter 3 Land Use Plan/Redevelopment Plan.
Adult uses as a prohibited use within the Downtown Core was inadvertently omitted and
will be been corrected through this amendment.
` • •
September 22, 2004
Crawford & Beardslee -Page Three
6. Revise the intensity standards b a~g_permitted heights for multi-family buildings and
permitted density for overnight accommodations within the East Gateway character
district of Chapter 3 Land Use Plan/RedevelopmentP1an.
Heights were included for office and commercial buildings within the East Gateway
character district but were inadvertently omitted for residential buildings. In addition,
permitted density for overnight accommodations was also omitted. This amendment will
correct that omission.
7. Revise Downtown Milestones to reflect correct Count~pproval dates within Ap endix
2 Downtown Milestones of the Actions and Public Review of this Redevelopment Plan.
Due to the fact that the review and approval process of the Plan. did not follow the
schedule set forth in Appendix 2, certain dates need to be corrected. Also, the
amendment the Council made to the Plan pursuant to Ordinance No. 7231-04 was not
included and Amendment 10 adds this to the Appendix.
8. Amend the table of contents as necessary and repaginate as necessary to implement the
amendments in Ordinance No. 7343-04.
The addition of the Design Guidelines and Appendix 9 will necessitate the revision of the
Table of Contents and the renumbering of all pages subsequent to the Design Guidelines.
9. Add the Downtown Design Guidelines as a new subsection within Chapter 3 Land Use
Plan/Redevelopment Plan.
The City began to create the Downtown Clearwater Design Guidelines in late 2003 with
the intent to provide design criteria for new construction, historic renovation, building
additions, facade alterations, signage, etc. for the Downtown Plan area.
Design Guidelines are established to ensure that public and private development projects
implement the Goals, Objectives, Policies and Character District Visions of the
Downtown. Plan. The Guidelines provide a framework for:
• Enhancing the quality of the Downtown built environment;
• Achieving quality contextual design;
• Achieving design that implements the vision of the character district in which the
property is located, thereby promoting an identity for Downtown Clearwater;
• Encouraging a diversity of architectural styles;
• Providing design flexibility instead of aesthetic control;
• Guiding the appropriate rehabilitation and preservation of designated historic
structures;
is
•
September 22, 2004
Crawford & Beardslee -Page Four
• Creating apedestrian-oriented environment built upon the City's history and
activities;
• Protecting and improving property values; and
• Providing investor and property owner confidence through design continuity.
The Design Guidelines achieve the above through standards for new construction that
regulate site design, building placement and building design. They also provide
standards for the rehabilitation and maintenance of designated historic structures, as well
as for the construction of additions and the installation of modern equipment to such
structures. Lastly, the Guidelines establish standards for signs, lighting, property
maintenance, and connections with the Pinellas Trail, utility/infrastructure facilities and
corporate design.
10. Add a new Appendix 9 entitled "Design Guidelines Glossary".
The proposed Design Guidelines Glossary Appendix defines and explains a variety of
terms found within the Design Guidelines that many readers may find unfamiliar. The
glossary is intended to assist users and does not contain any regulations.
11. Add a new Appendix 10 entitled "City of Clearwater Representative Downtown
Architecture".
The proposed Design Guidelines City of Clearwater Representative Downtown
Architecture Appendix provides additional supporting graphics requested by the City
Council to guide new construction within the Downtown Core along Cleveland Street
between Myrtle and Osceola Avenues and on Fort Harrison Avenue between Drew and
Chestnut Streets as required in the New Construction provisions of the Design
Guidelines.
The following schedule has been tentatively established for the review of this amendment to the
Clearwater Downtown Redevelopment Plan by various City boards. Should any of the following
meeting times and/or locations change you will be contacted immediately.
10/21/04 City Council (first reading), meeting starts at 6:00 p.m. in the City Commission
Chambers on the 3ra Floor of City Hall at 112 S. Osceola Avenue
11/04/05 City Council (second reading), meeting starts at 6:00 p.m. in the City Commission
Chambers on the 3ra Floor of City Hall at 112 S. Osceola Avenue.
A • •
September 22, 2004
Crawford & Beardslee -Page Five
Please do not hesitate to contact me at (727) 562-4558, should you require additional
information.
Sincerely,
Mark T. Parry
Planner III
ATTACHMENTS:
Staff Report
Ordinance No. 7343-04
Exhibit A of Ordinance No 7343-04 -Amendments One through 11
Exhibit B of Ordinance No. 7343-04 -Amendment 12
Exhibit C of Ordinance No. 7343-04 -Amendment 13
Proposed Exhibit D of Ordinance No. 7343-04 -Amendment 14
CC: Gina Clayton, Long Range Planning Manager
S: (Planning DepartmentlDOWNTOWN PLAN UPDATEI2nd Amendment to Downtown Plan -Design Guidelinesllnd Amendment to Downtown
Plan - letter to PPC and PPD.doc
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