08/16/2010COMMUNITY REDEVELOPMENT AGENCY
AGENDA
Location: Council Chambers - City Hall
Date: 8/16/2010- 9:00 AM
1. Call to Order
2. Approval of Minutes
2.1 Approve the minutes of the July 13, 2010 CRA Meeting as submitted in written summation by the City
Clerk.
Attachments
3. CRA Items
3.1 Recommend approval of amendments to the Clearwater Downtown Redevelopment Plan.
Attachments
4. Other Business
5. Adjourn
Meeting Date: 8/16/2010
Community Redevelopment
0 Agency Agenda
Council Chambers - City
Hall
SUBJECT / RECOMMENDATION:
Approve the minutes of the July 13, 2010 CRA Meeting as submitted in written summation by the City Clerk.
SUMMARY:
Review Approval: 1) Clerk
Cover Memo
Item # 1
Attachment number 1
Page 1 of 9
COMMUNITY REDEVELOPMENT AGENCY MEETING MINUTES
CITY OF CLEARWATER
July 13, 2010
Present: Trustee/Chair Frank Hibbard, Trustee George N. Cretekos, Trustee John
Doran, Trustee Paul Gibson, and Trustee Bill Jonson.
Also William B. Horne II - City Manager, Jill S. Silverboard - Assistant City
present: Manager, Rod Irwin - CRA Executive Director/Assistant City Manager,
Pamela K. Akin - City Attorney, Cynthia E. Goudeau - City Clerk, and
Rosemarie Call - Management Analyst.
To provide continuity for research, items are in agenda order although not
necessarily discussed in that order.
1. Call to Order - Trustee/Chair Frank Hibbard
The meeting was called to order at 9:08 a.m. at City Hall.
2. Approval of Minutes
2.1 Approve the minutes of the Jun 14, 2010 etin s submitted in written
summation by the City Clerk.
Trustee Bill Jonson moved to approve the minutes of the June 14, 2010 CRA Meeting
as submitted in written summation by the City Clerk. The motion was duly seconded
and carried unanimously.
3. CRA Items
3.1 oorov the Assin nt and Assu otion of v loo nt Aar nt from
CRA 2010-07-13 Item #11
Attachment number 1
Page 2 of 9
15557, Page 1062 of the Public Records of Pinellas County, Florida (the
"Records") (collectively, the "Development Agreement").
On October 16, 2009, Waters Edge One, L.L.C., a Delaware limited liability
company ("Prior Owner") conveyed all of its right, title and interest in the Project,
including all remaining unsold condominium units in the Project, to Assignee by
that certain Special Warranty Deed (the "Deed") recorded in Official Records
Book 16729, Page 2018 of the Records.
The Prior Owner assigned its rights under the Development Agreement to
Assignor, by Assignment and Assumption of Development Agreement recorded
March 29, 2010 in Official Records Book 16869, Page 1459 of the Records.
In connection with that certain Contract of Purchase and Sale, bearing an
effective date of March 12, 2010 between Assignor and Assignee, Assignor is
conveying rights under the Development Agreement to Assignee. Consent to the
assignment by the Community Redevelopment Agency is required.
Community Redevelopment Agency staff recommends the Board consent to the
assignment.
Trustee John Doran moved to approve the Assignment and Assumption of
Development Agreement from Water's Edge Clearwater, LLC to Water's Edge Real
Estate Acquisition, L.P. and authorize the appropriate officials to execute the Consent to
Assignment. The motion was duly seconded and carried unanimously.
The CRA staff objectives are to 1) support existing retail business viability in a
period of economic downturn by creating larger crowds to create dining and retail
demand for businesses in the Cleveland Street District; and, 2) provide our retail
recruitment efforts with a better customer base to encourage new
retailers/restaurateurs with the confidence to locate in the Cleveland Street District
during the current economic downturn; 3) "expose" additional potential
restaurant/retail customers and investors to the Cleveland Street District through
CRA 2010-07-13 Item #21
Attachment number 1
Page 3 of 9
attendance at District events.
With the state of the economy and the status of the new residential buildings in
downtown, the two major "attractors" to accomplish the CRA objectives delineated
above are: 1) the Capitol Theatre and 2) the 4th Friday events. The Capitol
Theatre is expanding program offerings and, the CRA staff and the 4th Friday
volunteer group wish to see an increased frequency and quality of the 4th Friday
events to create 10 "signature" events (similar in "draw" to the Miracle on
Cleveland Street at Christmas).
4th Friday has proposed a business concept to "ramp up " their program
operations, with a companion financing plan based upon, in part, CRA "seed
money" during the first 1 or 2 years of the process, while private funding sources
are identified and developed. The intent is that the private contributions replace
CRA "seed" money. CRA funds would allow the group to enhance the program for
the 2010-2011 fiscal year, while fund raising and partnerships are pursued.
The 4th Friday volunteer group has agreed to create a Not-for-Profit organization,
to be known as Downtown Events, Inc., to receive and manage the funds and the
program. The proper documentation showing the formation of a Not-for-Profit has
not been received from the State and approval of this item is contingent upon
receiving that documentation.
The Memorandum of Agreement memorializes the discussions and provides for a
$75,000 "seed money" appropriation from the CRA Redevelopment Fund to
partially fund the $250,000 business plan. The DDB will be asked to provide
$50,000 and the remaining $100,000 will be provided from private fund raising
efforts.
In response to questions, CRA Executive Director Rod Irwin said the principals in the
group are those involved in the volunteer effort. The group does not have enough time
for fundraising and launch first event in September. The number of outdoor events will
evolve as weather permits.
It was stated that the $75,000 is from Tax Increment Funds dedicated to Downtown, not
the General Fund.
In response to a concern, Economic Development and Housing Director Geri Campos
Lopez said the Downtown Development Board (DDB) has budgeted $50,000 for the 4th
Friday events.
It was suggested that the $75,000 seed money be contingent on receiving the DDB
funds.
CRA 2010-07-13 Item #31
Attachment number 1
Page 4 of 9
Trustee Bill Jonson moved to approve a Memorandum of Agreement between the CRA
and Clearwater Downtown Events, Inc., for the provision of an Expanded and Enhanced
schedule of 4th Friday events in the Cleveland Street District, contingent on receiving
$50,000 from the Downtown Development Board, approve a $75,000 seed money grant
to Clearwater Downtown Events, Inc. to underwrite a portion of the expanded 4th Friday
Program, and authorize the appropriate official to execute the Agreement. The motion
was duly seconded and carried unanimously.
The new website will support the overall strategy for downtown
revitalization, which is to create a destination. The objectives for developing a
website focused on the Cleveland Street District include: 1) to continue to build
brand identity, awareness and interest in the Cleveland Street District; 2) provide
a user-friendly tool for persons to access information on retail, commercial,
restaurant, event and parking in the District.
The website marketing strategy will be fully developed during the discovery phase
of this engagement, but will inevitably feature heavy marketing to local and
regional markets through multiple media sources; "cross pollination" of the web
address on partner media vehicles(i.e. REH web site, Jazz holiday promotions);
and, perhaps most importantly, inclusion of the website connectivity in tourist
marketing efforts to expose the District and the resources/events to visitors to the
County and our beaches. The tracking/analytics feature of the site will allow for
continuous monitoring and adjustment of site marketing.
Specifically, the RFP calls for the development of a stand-alone site that is
dynamic, extremely easy to navigate, visually pleasing, safe and secure, quick to
load and operate, interactive and informational for the citizens of and visitors to
the Cleveland Street District in downtown Clearwater, as well as property and
business (current and potential) owners.
In addition, the "stand alone" nature of the website is intended to allow the
CRA maximum entrepreneurial opportunity for marketing and event promotion,
joint ventures with District businesses and stakeholder groups (i.e. video
promotion of 4th Friday events); marketing promotion of joint-venture projects in
the District(i.e.Water's Edge), as well as e-commerce opportunities in the future .
CRA 2010-07-13 Item #41
Attachment number 1
Page 5 of 9
Enhanced capabilities and features will include:
1) Multimedia content accommodation (i.e. MP3 or Flash) with imbedded
capability to upload audio/video for display;
2) E-mail newsletter functionality to accommodate tools such as Constant Contact
for group messaging and marketing;
3) Site optimization for mobile phone compatibility;
4) Easy to use calendar feature for events posting;
5) Tracking/analytics feature for marketing and quality control:
6) Interactive maps for directions and business, parking and event location;
7) Intuitive, easy-to-use content management system(CMS) to allow CRA non-
technical staff to manage, edit and update site;
8) Easily retrievable Cleveland Street District Business Directory.
Future site enhancements anticipate a "self update" capability whereby
businesses, restaurants and community calendar users will be able to input and
modify their site information directly, subject only to "gatekeeper" review by the
Downtown Manager or other appropriate CRA staff.
The RFP was advertised on the City's website, in local newspapers and through
electronic mailing to select marketing and public relation firms. Twenty-one (21)
firms from across the nation submitted proposals in response to the RFP.
On May 4, 2010, the selection committee met to evaluate the written proposals
and identify finalists who most closely met the objectives of the CRA for Website
Development for the Cleveland Street District as delineated in the RFP.
The Interview/Selection Committee consisted of:
Rod Irwin, CRA Executive Director;
Dan Mayer, Information Technology Director;
Courtney Orr, Downtown Manager; Stu Sjouwerman, President, Sunbelt Software.
The Selection Committee identified six proposals that appeared to best meet the
selection criteria based upon a rating formula in the RFP. The selection criteria
used was as follows:
Expertise in website design (30%)
CRA 2010-07-13 Item #5I
Attachment number 1
Page 6 of 9
Qualifications of firm and key personnel (20%)
Previous performance and experience with similar projects/references (20%)
Technical approach to project (20%)
Cost quoted (10%)
The top six firms were invited to make formal, detailed, in-person presentations to
the selection committee on May 18 and 19. The six short-listed firms were:
Artemis Solutions Group; East Lansing, MI
Bayshore Solutions; Tampa, FL
Blenderbox, Brooklyn, NY
Chappel Roberts; Tampa, FL
FSC Marketing Communications; Pittsburgh, PA
Neiger Design Inc.; Evanston, IL
Subsequent to the interviews, and after further due diligence and clarification, the
selection committee recommended t the web site development team of Blender
box , Inc., of Brooklyn, New York as the preferred firm for developing a website
for the Cleveland Street District, subject to successful negotiation of contract
terms.
The major determinants of the decision were:
1) Expertise in website design, particularly experience with sites created for
downtown retail and entertainment districts;
2) Qualifications of the firm and key personnel assigned to the Cleveland Street
District website development project;
3) Technical approach to project most compatible with CRA objectives for the
project;
4) Effective marketing approach for the new website; and
5) Thorough understanding of the scope of work and needs for the Cleveland
Street District in downtown Clearwater.
Funds for this contract are provided in the Retail Attraction/Assistance Project
Account 94852, which includes a $100,000 item for this project.
In response to questions, CRA Executive Director Rod Irwin said the project was not
integrated with the RFP for tourism because it was underway before the RFP was
released. Economic Development and Housing Director Geri Campos Lopez said the
RFP for tourism is for citywide marketing, while this project is for the CRA and will focus
on Downtown. Finance Director Margie Simmons said there is a limited exception for
CRA 2010-07-13 Item #6I
Attachment number 1
Page 7 of 9
not going out to bid. Since the RFP for this project was released, staff must pursue a
separate RFP for the citywide tourism.
Information Technology Director Dan Mayer said the user-friendly website will not be
large. The city does not intend to maintain the website. The platform and programs
running are not a beta site.
Trustee John Doran moved to approve contract between the CRA and Blenderbox, Inc.,
Brooklyn, New York, in the amount of $75,000, plus 10% contingency, for a total project
approval of $82,500 for design, content development, copy writing and staff training
services in conjunction with the development of a Cleveland Street District Marketing
and Informational Website, and authorize the appropriate officials to execute the
contract for same. The motion was duly seconded and carried unanimously.
The purpose of this Development Agreement is to secure economic assistance
through the Community Redevelopment Agency (CRA) to increase the economic
feasibility of a project which supports the implementation of the City of
Clearwater's "District Vision" for the revitalization of the CRA area, and to further
the implementation of the Downtown Redevelopment Plan by the development
and construction and operation of the project to enhance the quality of life,
increase employment and improve the aesthetic and useful enjoyment of the
downtown.
This agreement provides CRA funding of a $50,000 restaurant build-out, loan-to-
grant generally "mirroring" the DDB Restaurant Relocation Program, which
provides for incentive reimbursement funding of $1 for every $1 expended on
eligible restaurant build-out expenses up to a maximum of $50,000. Since the
project involves the relocation and expansion of an existing restaurant within the
Cleveland Street District, rather than a new restaurant coming to the District, the
DDB Restaurant Relocation grant is not available.
Staff supports CRA participation in this project for four reasons. First, Tony's is an
established, successful restaurant in the District that indicates the likelihood of
continued successful operation at the new location. Second, Tony's seeks to
significantly expand their restaurant and develop a full-service component
CRA 2010-07-13 Item #71
Attachment number 1
Page 8 of 9
compatible with the CRA restaurant recruitment strategy. Third, the cost of the
tenant improvements necessary to install a kitchen and associated facilities are
significant and unlikely to be affordable without incentive financing. Finally, the
ability/willingness of the owner to fund and move forward with the project at this
time of economic downturn, with the assistance delineated above, is very helpful
in maintaining our redevelopment momentum. We believe facilitation of this
project will keep a proven business in the District and further our objective of
expanding quality restaurant space on Cleveland Street.
The incentives is to be structured as a five-year "forgivable" loan, secured with a
performance mortgage, with 20 % "forgiven" annually as long as the property
continues to be used as a full-service restaurant. If it ceases to be so operated
during the five-year period, the owner will have to reimburse the CRA for
the outstanding balance. Similarly, if the property is sold during the five-year
period, the outstanding balance will become due and payable to the CRA, unless
the CRA agreed to the assumption of the development agreement by the new
owner. The source of funds will be the CRA Retail Attraction /Assistance Project
Account 94852.A concept rendering and interior site plan is provided. The design
is to be an exhibit to the Agreement. The Development Agreement requires that
any substantive change to the design or interior site plan is to be subject to CRA
approval.
Concern was expressed regarding the use of sandwich board signs on Cleveland
Street.
Planning and Development Director Michael Delk said staff has not been aggressively
enforcing the issue due to Council's direction to work with the Chamber in drafting an
ordinance to allow sandwich board signs.
Trustee George N. Cretekos moved to approve a Development Agreement between the
CRA and Mainstreet Clearwater Development LLC of Clearwater, Florida concerning
the Tony's Pizza Restaurant project, 426 to 428 Cleveland Street, delineating the terms
and conditions for the provision of certain economic assistance by the CRA. The motion
was duly seconded and carried unanimously.
CRA 2010-07-13 Item #8I
Attachment number 1
Page 9 of 9
r
The meeting was adjourned at 9:53 a.m.
Chair
Community Redevelopment Agency
Attest
City Clerk
CRA 2010-07-13 Item #91
Meeting Date: 8/16/2010
Community Redevelopment
0 Agency Agenda
Council Chambers - City
Hall
SUBJECT / RECOMMENDATION:
Recommend approval of amendments to the Clearwater Downtown Redevelopment Plan.
SUMMARY:
City Council requested that the Planning and Development Department evaluate the potential for outdoor display of bicycles along
the Pinellas Trail within Downtown and expand the uses allowed for the Clearwater Gas property in the Old Bay Character District.
Based on the research conducted and the direction provided by Council, the Planning and Development Department is
recommending the following amendments to the Clearwater Downtown Redevelopment Plan:
1) The outdoor display of bicycles may be permitted in conjunction with retail bicycle uses abutting the Pinellas Trail. Such display
areas shall not be located within the sight visibility triangle, in landscaped areas or in required parking spaces and may only occur
during business hours.
2) Properties located on Myrtle Avenue or Drew Street east of the Pinellas Trail may retain their current functions and/or transition
to a variety of uses including offices, retail, medical facilities, governmental uses and mixed -use development. Redevelopment of
these properties should include a connection to the Pinellas Trail and if deemed appropriate, be supportive of transit whether it be
rail or bus service.
Proposed Ordinance 8192-10 contains two amendments to Chapter 3 Land Use/Redevelopment Plan of the Clearwater Downtown
Redevelopment Plan. One amendment adds a new Policy to the overall Goals, Objectives and Policies section of the Plan to permit
outdoor bicycle display in limited locations within Downtown. The other amendment revises the Uses section of the Old Bay
District to allow a broad range of uses for property located in the Old Bay Character District that front on either Drew Street east of
the CSX railroad lines or on Myrtle Avenue.
At its meeting on July 20, 2010, the Community Development Board reviewed and unanimously recommended approval of the
proposed amendments to the Clearwater Downtown Redevelopment Plan.
The CRA has the authority and responsibility to make a recommendation on the CRA Plan to the City Council. The Council has the
authority for the final decision on the amendments.
Review Approval: 1) Legal 2) Clerk 3) Assistant City Manager 4) Clerk 5) City Manager 6) Clerk
Cover Memo
Item # 2
Attachment number 1
Page 1 of 4
CDB Meeting Date
Case Number:
Ord. No.:
Agenda Item:
July 20, 2010
Downtown Plan Amendments
8192-10
E.2.
CITY OF CLEARWATER
PLANNING AND DEVELOPMENT DEPARTMENT
CLEAR WATER DOWNTOWN REDEVELOPMENT PLAN AMENDMENTS
STAFF REPORT
REQUEST: Amendments to the Clearwater Downtown Redevelopment Plan
INITIATED BY: City of Clearwater Planning Department
BACKGROUND INFORMATION:
City Council requested that the Planning and Development Department evaluate the
potential for outdoor display of bicycles along the Pinellas Trail within Downtown.
During the discussion, it was also determined that staff should evaluate the
appropriateness of such display along other trails within the City.
When City Council evaluated potential locations for the new City Health Clinic, the
Clearwater Gas property was considered. Upon review of the Clearwater Downtown
Redevelopment Plan it was determined that uses other than the Gas Department were not
supported by the Plan. Due to the very restrictive nature of those provisions, Council
directed staff to revise the Plan to allow for a broader range of uses.
Based on the research conducted and the direction provided by Council, the Planning and
Development Department is recommending two amendments to the Clearwater
Downtown Redevelopment Plan to address the issues outlined above.
The Community Development Board is reviewing the proposed amendments in its
capacity as the Local Planning Agency and is requested to make a recommendation
regarding the amendments to the City Council. The Community Redevelopment Agency
is requested to make a recommendation to the City Council regarding the amendments to
the Plan. Once the City Council approves these amendments, they will be submitted to
the Board of County Commissioners for approval as amendments to the Redevelopment
Plan. They will also be submitted to the Pinellas Planning Council and the Countywide
Planning Authority for approval as amendments to the Special Area Plan governing
Downtown.
Community Development Board - July 20, 2010
5th Downtown Plan Amendments - Page 1 of 4
Item # 2
Attachment number 1
Page 2 of 4
ANALYSIS:
Two amendments are proposed to the Clearwater Downtown Redevelopment Plan to
address the City Council concerns outlined above. Both amendments make changes to
Chapter 3 Land Use Plan/Redevelopment Plan. One applies to the downtown area as a
whole while one is specific to the Old Bay Character District. Below is a summary of
each proposed amendment.
The first amendment adds a new Policy 11 to the overall Goals, Objectives and Policies
section of the Plan (page 52) to permit the outdoor display of bicycles for retail bicycle
uses abutting the Pinellas Trails. Based on the locational characteristics of the Pinellas
Trail, Downtown appears to be the most appropriate place within the City to permit such
displays. Since the Plan is the official policy statement for Downtown and no other
outdoor display of merchandise is permitted in the Downtown zoning district, the
Planning and Development Department is recommending the Plan be amended to allow
this very limited use instead of the Community Development Code.
The second amendment revises the Uses provisions of the Old Bay Character District for
parcels in the vicinity of the Clearwater Gas property (page 64). Upon review of this
section it was clear the Plan was too limiting. Furthermore it did not provide direction
for all of the properties east of the Pinellas Trail/CSX railroad lines in this area. The
proposed amendment would allow a variety of uses in this area including governmental
uses, medical facilities, retail, office and mixed-uses and supports transit-oriented
development if appropriate in the future.
The proposed amendments support several principles that guided the development of the
Plan and are set forth below (see Vision of the Plan, page 47):
• Downtown will be an integrated community with a mix of retail, residential,
office and recreational opportunities. The development of a variety of residential
projects to attract new residents to Downtown is critical to the success of a
revitalized Downtown; and
• The Pinellas Trail is a unique resource for recreation and economic development
within Downtown;
The proposed amendments also support Goals and Objectives currently found in the Plan
(pages 48- 50) including:
• Goal 1 (People Goal) - Downtown shall be a place that attracts people for living
employment and recreation. The City shall encourage redevelopment that will
attract residents and visitors to Downtown as a recreation, entertainment and
shopping destination.
Community Development Board - July 20, 2010
5th Downtown Plan Amendments - Page 2 of 4
Item # 2
Attachment number 1
Page 3 of 4
• Objective lE: A variety of businesses are encouraged to relocate and expand in
Downtown to provide a stable employment center, as well as employment
opportunities for Downtown residents.
• Objective 2D: The Pinellas Trail shall be maintained and improved as both a
recreational amenity and alternative mode of transportation. The Trail presents
the opportunity to bring people into Downtown and as such is a unique source of
economic development. The Trail shall assist in creating connections within
Downtown, between the balance of the Trail countywide and from Downtown to
Clearwater Beach.
CONSISTENCY WITH COMPREHENSIVE PLAN
Please find below a selected list of objectives and policies from the Clearwater
Comprehensive Plan that is furthered by the proposed amendments to the Clearwater
Downtown Redevelopment Plan.
• Objective A.6.1 - The redevelopment of blighted, substandard, inefficient and/or
obsolete areas shall be a high priority and promoted through the implementation of
redevelopment and special area plans, the construction of catalytic private projects,
city investment, and continued emphasis on property maintenance standards.
• Policy A.6.1.8 - The City shall continue to support and implement approved
community redevelopment area plans, such as the Clearwater Downtown
Redevelopment Plan adopted in 2004 and Beach by Design adopted in 2001.
• Objective A.6.2. - The City of Clearwater shall continue to support innovative
planned development and mixed land use development techniques in order to
promote infill development that is consistent and compatible with the surrounding
environment.
• Policy A.6.5.1 - The City shall support the Pinellas Trail and examine opportunities
for Trail extensions or spurs to connect regional attractions and employers.
• Policy A.6.5.3 - All proposed development/redevelopment initiatives shall be
reviewed for opportunities to improve pedestrian and bicycle access and consider the
integration of bicycle and pedestrian transportation modes in all phases of
transportation planning, new roadway design, roadway construction, roadway
resurfacing and other capital projects consistent with the City's Shifting Gears
Bicycle and Pedestrian Master Plan 2006. On Clearwater Beach, pedestrian and
bicycle improvements should adhere to the policies and design guidelines set forth in
Beach by Design: A Preliminary Design for Clearwater Beach and Design
Guidelines.
The proposed amendments to the Clearwater Downtown Redevelopment Plan focus on
supporting a variety of uses at a visible intersection within the Old Bay District as well as
certain businesses which support an alternative mode of transportation. The outdoor
Community Development Board - July 20, 2010
5th Downtown Plan Amendments - Page 3 of 4
Item # 2
Attachment number 1
Page 4 of 4
display of bicycles along the Pinellas Trail allows targeted support for the Trail without
allowing the outdoor display of all types of merchandise throughout the entire
Downtown. The proposed amendments are consistent with the Clearwater
Comprehensive Plan.
SUMMARY AND RECOMMENDATION:
Proposed Ordinance No. 8192-10 makes limited amendments supporting a variety of uses
within specific areas of Downtown. The amendment furthers the Goals and Objective of
the Clearwater Downtown Redevelopment Plan and is also consistent with the
Clearwater Comprehensive Plan.
Based on the above analysis, the Planning and Development Department recommends the
following action on the request:
Recommend APPROVAL of Ordinance No. 8192-10 which amends the Clearwater
Downtown Redevelopment Plan.
Prepared by Planning & Development Department Staff:
Gina L. Clayton,
Assistant Planning &
Development Director
ATTACHMENTS:
Ordinance No. 8192-10
Community Development Board - July 20, 2010
5th Downtown Plan Amendments - Page 4 of 4
Item # 2
Attachment number 2
Page 1 of 3
ORDINANCE NO. 8192-10
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA, MAKING
AMENDMENTS TO THE CLEARWATER DOWNTOWN
REDEVELOPMENT PLAN; BY AMENDING CHAPTER 3 LAND USE
PLAN/REDEVELOPMENT PLAN, GOALS, OBJECTIVES AND
POLICIES, BY ADDING A NEW POLICY SUPPORTING THE
OUTDOOR DISPLAY OF BICYCLES ASSOCIATED WITH RETAIL
BICYCLE USES ABUTTING THE PINELLAS TRAIL; BY AMENDING
CHAPTER 3 LAND USE PLAN/REDEVELOPMENT PLAN,
DOWNTOWN CHARACTER DISTRICTS, OLD BAY DISTRICT, BY
REVISING THE USES SECTION OF THE DISTRICT VISION BY
EXPANDING THE USES ALLOWED EAST OF GARDEN AVENUE;
PROVIDING AN EFFECTIVE DATE.
WHEREAS, the City of Clearwater has the authority pursuant to the Rules Governing the
Administration of the Countywide Future Land Use Plan, as amended, Section 2.3.3.9.5, to adopt
and enforce a specific plan for redevelopment in an urban center in accordance with the Central
Business District plan category, and said Section requires that a special area plan therefore be
approved by the local government; and
WHEREAS, the City Council approved the updated 2003 Clearwater Downtown
Redevelopment Plan on September 18, 2003 by adopting Ordinance No. 7153-03 and has
subsequently amended it; and
WHEREAS, the Pinellas County Board of County Commissioners approved the CRA Plan
adopted by Ordinance No. 7231-03 on December 16, 2003 and has subsequently amended it; and
WHEREAS, the City Council approved the creation of a Redevelopment Trust Fund for the
expanded CRA by adopting Ordinance No. 7214-03; and
WHEREAS, the Pinellas County Board of County Commissioners approved the creation of
a Redevelopment Trust Fund for the expanded CRA adopted by Ordinance No. 7214-03 on
February 3, 2004; and
WHEREAS, the Countywide Planning Authority approved the updated 2003 Clearwater
Downtown Redevelopment Plan as the Special Area Plan for Downtown Clearwater on February 3,
2004 and subsequently approved amendments thereto; and
WHEREAS, the requirements of Florida Statutes Section 163.360 regarding the adoption of
community redevelopment plans have been met regarding that portion of the amendments
proposed hereby which affect the Downtown Community Redevelopment Area, and the
requirements of Florida Statutes Section 163.346 regarding notice to taxing authorities and other
required notice, as well as all other requirements of Florida Statutes Chapter 163, have been met;
and
WHEREAS, it is important to accommodate business activities that support the use of the
Pinellas Trail as an alternative mode of transportation; and
Ordinance No.l$ 024(P
Attachment number 2
Page 2 of 3
WHEREAS, it is advisable to revise certain provisions of the Plan regarding the allowable
uses east of Garden Avenue and specifically for the City's Gas Department; and
WHEREAS, the proposed amendments were reviewed by the Community Development
Board, which is the land planning agency for the City of Clearwater for purposes of the Local
Government Comprehensive Planning and Land Development Regulation Act, and the Community
Development Board found the proposed amendments to be consistent with the Comprehensive
Plan of the City of Clearwater; and
WHEREAS, the Community Redevelopment Agency has reviewed the proposed
amendments and recommends them to the City Council, and the amended Plan shall serve as the
Community Redevelopment Plan for the downtown Community Redevelopment Area of the City of
Clearwater; and
WHEREAS, the proposed amendments conform to the general plan of the City of
Clearwater; and
WHEREAS, the proposed amendments will afford maximum opportunity, consistent with the
sound needs of the City, for the rehabilitation or redevelopment of the Plan area by private
enterprise; now, therefore,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Chapter 3, Land Use Plan/Redevelopment Plan, Goals, Objectives and
Policies is hereby amended by inserting a new Policy 11 and renumber the remaining policies:
Policy 11: The outdoor display of bicycles may be permitted in conjunction with retail
bicycle uses abutting the Pinellas Trail. Such display areas shall not be located
within the sight visibility triangle, in landscaped areas or in required parking
spaces and may only occur during business hours.
Section 2. Chapter 3, Land Use Plan/Redevelopment Plan. Old Bay Character
District, District Vision is hereby amended as follows:
District Vision
Uses
The Old Bay District is envisioned to be a mixed-use neighborhood supporting the Downtown
employment base with residential, limited neighborhood commercial and office uses. A variety
of densities and housing styles are encouraged throughout the District, as well as renovations
of existing older structures.
Ordinance No. 8192-1 0tem # 2
Attachment number 2
Page 3 of 3
This District provides an opportunity for higher-density residential uses along Clearwater Harbor
west of Osceola Avenue, provided such development is sensitive to the established low-rise
historic character of the District. The eastern frontage of Osceola Avenue may retain its
residential use, convert existing buildings to offices, redevelop with residential scale offices or
combine these two uses on the same site. North Fort Harrison Avenue is envisioned as the
main commercial area providing neighborhood commercial uses on properties on both sides of
the street. The area between North Fort Harrison Avenue and Garden Avenue should continue
to be a mixed-use area permitting commercial and office development and encouraging the
incorporation of residential uses in mixed-use projects. Properties located east of Garden
Avenue may be redeveloped with residential uses, residential scale office development or a mix
o these two uses. ,- The r»rn nii+hiA Oho s#a-;M east of the ?IARMAC Trail Ohre, ,nh to Myrtle
-?a
°Y Properties located on Myrtle Avenue or Drew Street east of the Pinellas Trail
may retain their current functions and/or transition to a variety of uses including offices, retail,
medical facilities, governmental uses and mixed -use development. Redevelopment of these
properties should include a connection to the Pinellas Trail and if deemed appropriate, be
supportive of transit whether it be rail or bus service.
Section 3. The City Manager or designee shall forward said amendments to any agency
required by law or rule to review or approve same.
Section 4. This ordinance shall take effect immediately upon adoption, subject to the
approval by the Pinellas County Board of County Commissioners and the Countywide Planning
Authority.
PASSED ON FIRST READING
PASSED ON SECOND AND FINAL
READING AND ADOPTED
Frank B. Hibbard
Mayor-Commissioner
Approved as to form:
Leslie K. Dougall-Sides
Assistant City Attorney
Attest:
Cynthia E. Goudeau
City Clerk
Ordinance No. 8192-1 0tem ff 2