THE COMMUNITY CONSENSUS REPORT TO CITY COMMISSION FEBRUARY 3, 19949
9??4tEA.??o
the
Community Consensus,
Clearwater, Florida
Resort to cttN comrruss?on
February 3. 1994
Gr8VesReseardf
RECEIVED
MAP 0 0 IS---? 5
CITY CLERIC DEPT.
COMMUNITY CONSENSUS
CITY OF CLEARWATER
Table of Contents
Guide to Interpreting Reports .................................... ii
Sample Questionnaire .... ..................................... v
QUALITY OF LIFE ..........................................1
SERVICES .............................................11
REVENUE ALTERNATIVES .......................................19
DEMOGRAPHIC SUMMARY ........................................ 24
i
Understanding the
Subgroup Summary Report
ValueScan - Tactical Values
Subgroup Summary Qu estion - A different Subgroup Summary
rep ort is prepared for each of the questions
QUESTION: in t he project.
TAC
Which of the f wing
:
ALUES h p an
V
mom imports t he
success of your organization? CrJ ?y ?.
?? O
ITEM SUBGROUPS > Pay O
Flexibililty/adaptability 1 2 3
Subgroups -.These are subgroups defined
control people, costs/resoumes
kin 3 a 5 by appropriate demographic data gathered
g
consensus see
Planning oriented a 5 6 when the questionnaires were distributed.
Self-evaluetlon 5
6 3
6
6 A
7
7
Market oriented
7
7
10
10
Process oriented 13 9
Cooperation
g 9 7 2
Gosi/task oriented
10
9
9 8
a
Risk taking
Hierarchical/directive 11 3 13
Ris ver a 12
13 1
11 1
7
11
In viduelist 14 12 12
Be responsi
Re set fo authority 15 15 16
la
Number of Respondents - The total of the
Taka ve 16
17 16
17
7 15
subgroups may not equal the total sample
Compotltio
Action orient
16 1 19
if the demographic data necessary to as-
Integrity
les and regula ns oriented
R 19
20 19
20 113
.
20
sign respondents to subgroups are not
00
u
Production orients 21 21 21 0
L available for every respondent.
Perfection 22 22 22
Number of responds in each group 34 11 23
Values are printed in the rank order as
viewed by the TOTAL SAMPLE for this
question.
m
Understanding the Profile
Subgroup - If you have your data analyzed
by respondent subgroups as well as the
total sample, the subgroup's identification
will be printed here.
ValueScan - Strategic\Val
Results from Subgroup: ALL
P
hem
Natural resource development
Sector or industry leadership
Superior production capability
Revenues
Employee productivity
Customer satisfaction
Product or service quality
Training ground for good executives
Size relative to competitors
Respected reputation in business
Health of en]AlalLees
Profit
Employee satisfa\n
Community involGrowth rate
Education/develooyees
Capital accumulaMarkel Share
Asset size
Technological innovation
Shareholder dividends and wealth P
This title identifies which values are being
compared on this profile. In the example
shown, Strategic Values are being com-
pared.
Legend - The bar represents this value's
importance in the FUTURE and the "P"
represents its importance in the PAST.
important in the FUTURE
Important in the PAST
Reny
W3 P
zsx
The values are printed according to their
rank order on importance in the FUTURE.
2 16
P 1
P 2
i
s 7
p
_P Rank - These are the rank positions of this
value on the two questions about the PAST
_P and the FUTURE. This value was 2nd in
?P importance for the FUTURE and 16th in
importance in the PAST.
?P 11 12
P 12 5
P 13 14
P 14 10
P 15 13
Now P 16 6
P 17 8
18 21
P 19 11
P 20 20
P 21 19
22 22
40% W% ao%
Technical Interpretation - The percent at the
bottom of the profile means the "percent of
the range` this issue scored on each ques-
tion (it is not a -percentile"). Example: If
the scores for the whole group on this crite-
rion ranged from 13 to 89, then the range is
76. The score for this issue was 40, so
40-13/76 -.36 - 36%. iii
Understanding the
Confidence Interval Report
Question - A different Confidence Interval
report is prepared for each of the ques-
tions In ValueScan.
subgroup - If you are scoring your data by
subgroups, a subgroup identification will
,ppear here.
Tied Scores - These appear to be tied
scones. but the scores were rounded before
printing. The scores could have been
printed with additional precision, but the
differences would probably not be mean-
ingful.
ValueScan Strategic Values -
Results from S nr p: ALL EXECUTIVES
Rank
Position
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
Natural resource development
Sector or industry leadership
Superior production capability
Revenues
Employee productivity
Customer satisfaction
Product or service quality
Training ground for good executives
Size relative to competitors
Respected reputation in business
Health of employees
Customer service
Profit
Employee satisfaction
Community involvement/safety
Growth rate
Education/development of ployel
Capital accumulation
Market share
Asset size
Technological innov on
interval Scone - The Scaled Comparison
scaring procedure `spreads' the values out
along a scale. A score of 74 doesn't mean
74 'somethings". Rather, it means the
respondents saw this value as 74 on a
scale of 0 to 100, when compared with the
other values. The choice of a scale range
is arbitrary--it could have been 0 to
1500, 300 to 900, etc.---so the score is a
relative indicator. And the score is rel-
ative to just this question. Compared
with another question, a score of 74 would
have a different Interpretation.
Score Range - Although the scores could
theoretically range form 0 to 100, in most
cases the range is somewhat less. The
more the respondents are in agreement
about the values, the closer the range
will approach 0 to 100. The more dis-
agreement, the more compressed will be
the range. _
idence Interval Report
V n the fi?tl?win
has as been mo 1
of your organization?
sere 10
9
82
82
81
81
80
74 1
69
67
63
61
61
53
50
45
40
37
31
13
13
The length of the heavy line defines a
Confidence Interval around the score for
this value. A small interval indicates high
agreement among the respondents, hence
more 'confidence' in the score. A larger
interval results when there are differen-
ces in opinion among the respondents, but
can also signal when a value is not being
understood consistently by the respon-
dents.
STRATEGIC VALUES in ch pair
nt in the east success
Scaled Conwrison Score and Confidence IMerv
30 40 so GO 70 I0 so
?a
sala,
Possible Breakpoints t
sale
t
selas
selas
etlas
satilliall,
aa?
tr Number of Respondents -This is the num-
y ber of respondents in the total sample or
tT this subgroup of the data.
20 30 40 so
Respondents: 34 This Srberoup
Use of the confidence intervals - The
interval score shows the size of the in-
tervals separating each value. But the
scores themselves give no indication of
the significance of the difference between
two values on the list. The confidence
interval provides this additional informa-
tion. The value of this is that it helps
you to see natural breakpoints in the
ranking. It is not uncommon for organi-
zations to begin with a ranking of values,
and then break them Into groups of dif-
fering priority for action or decision making.
Using the confidence interval information,
breakpoints may be placed where there is
the smallest chance of error.
70 so 90
• 0.042 Probability C .00001
Reliability - This statistic reports the de-
gree to which these results are repeatable if
the survey were run again. A coefficient of
1.00 would be perfect..00 means no reliabil-
ity at all. The Probability indication is a
way of determining the significance of the
reliability statistic. Generally, a prob-
ability of .01 or less is highly significant,
and means the data in this report are very
reliable.
Statistical Interpretation - The meaning
of the confidence interval is analogous to
the confidence interval of a mean. The
probability Is less than one in twenty
(.05 level, two-tailed) than the value's true
score lies outside the interval.
V
-
Community Consensus Survey
instructions
You will find a question at the top of each page asking your views about Clearwater
Some of the questions ask about things that have been better or more important in the
past while others ask about things that will be more important in the future. Be sure
you read carefully the question' at the top of the page, then pick the issue that is better
or more important that the other. Here are some examples of how you might respond to the
first question:
QUESTION: Which of the following have you liked better about the quality of
life in Clearwater in the past?
A family-oriented community High quality fire protection
This means you have liked "A family-oriented community" much
better than "High quality fire protection".
A family-oriented community High quality fire protection
This means you have liked "A family-oriented community" slightly
better than 'High quality fire protection'.
A family-oriented community High quality fire protection
*This means you have liked "A family-oriented community" and "High
quality fire protection" exactly the same in the past.
A family-oriented community 191 J High quality fire protection
*This means you have liked "High quality fire protection" slightly
better than "A family-oriented community".
A family-oriented community High quality fire protection
This means you have liked "High quality fire protection" much
better than "A family-oriented community"_
General Hints...
Please mark carefully from the first pair to the last. If you have difficulty understanding the
question, use your best judgment. If you don't feel you know enough about the issues being
compared, you may skip any decision. First impressions are usually best. Don't worry if
you seem to be inconsistent at times. Check only one space on each line.
If you feel that both are low or unimportant, try to pick the one that is 9ess
unimportant than the other. Try to use the middle box only if they are exactly equal.
Don't worry if you don't feel you have a chance to say how "low" some issues are. The
scoring procedure will know from all of your decisions which issues you think are high and
which are low.
Thank you again for your helpll
QUALITY OF LIFE CW1A 1 3
QUESTION: Which of the following have you liked better about the quality
of life in Clearwater in the past?
Convenient shopping & restaurants I I JJ" I Ample green spaces & open areas
Attractive, family-oriented beaches IJ_J, I Accessible, well-stocked libraries
A commitment to environmental concerns UJJ? I J A downtown where we can live/work/shop
High quality fire protection IJ_JJIJ Numerous and varied religious choices
Services to most needs of senior citizens IJJJJJ Planned, attractive & varied neighborhoods
A community with strong tourist appeal IJJJJ,J Diverse, high quality recreation opportunities
A vital business environment
?,I? JJ A community w/sense of common purpose
An effective, quality police force IJJJJJ A responsive and effective city government
Housing alternatives for all income levels IJJJJJ A family-oriented community
High quality cultural activities for all IJJJJJ Harmonious racial. relations
Accessible, high quality medical services Lj I IJ A community committed to quality education
Safe neighborhoods, parks, and beaches IJJIJJ Job and economic opportunities for all
A city with cultural & ethnic diversity I..JJJJ.J Good planning for managed growth
A relaxed, casual community atmosphere IJ Activities and programs for youth
Activities and programs for youth IJJ_J_J_J Ample green spaces & open areas
Convenient shopping & restaurants IJJJJI Accessible, well-stocked libraries
Attractive, family-oriented beaches I J A downtown where we can live/work/shop
A commitment to environmental concerns IJJJJJ Numerous and varied religious choices
High quality fire protection IJJJJJ Planned, attractive & varied neighborhoods
Services to meet needs of senior citizens I I_ I J__ J Diverse, high quality recreation opportunities
A community with strong tourist appeal I_.I I I I I A community w/sense of common purpose
A vital business environment IJ. I JJJ A responsive and effective city government
An effective, quality police force IJJJJJ A family-oriented community
Housing alternatives for all income levels I J Harmonious racial relations
High quality cultural activities for all I A community committed to quality education
Accessible, high quality medical services IJ„JJJJ Job and economic opportunities for all
Safe neighborhoods, parks, and beaches I 1_ j I JJ Good planning for managed growth
A city with cultural & ethnic diversity I__,_„ I _ I I Activities and programs for youth
A relaxed, casual community atmosphere IJJJJJ Convenient shopping & restaurants
Ample green spaces & open areas IJJJJJ Attractive, family-oriented beaches
Accessible, well-stocked libraries IJJJIJ A commitment to environmental concerns
A downtown where we can live/work/shop IJJJJJ High quality fire protection
Numerous and varied religious choices IJJ.JJJ Services to meet needs of senior citizens
Planned, attractive & varied neighborhoods IJJ_JJJ A community with strong tourist appeal
3iverse, high quality recreation opportunities I I I I I A vital business environment
A community w/sense of common purpose I An effective, quality police force
A responsive and effective city government Housing alternatives for all income levels
A family-oriented community I I I I _j High quality cultural activities for all
Harmonious racial relations I I I Accessible, high quality medical services
% community committed to quality education IIIJJJ Safe neighborhoods, parks, and beaches
GravesResearch CW1A 1 3 the Scaled Comparison
QUALITY OF LIFE CWIA 2 3
QUESTION: Which of the following will be more important to the quality
of life in Clearwater in the future?
Services to most needs of senior citizens I I I l_„J An effective, quality police force
A relaxed, casual community atmosphere IJJJJJ A downtown where we can live/work/shop
Activities and programs for youth A community w/sense of common purpose
High quality cultural activities for all I_J_j I Convenient shopping & restaurants
Numerous and varied religious choices IJJJJJ A vital business environment
Job and economic opportunities for all IJ?I I II Accessible, well-stocked libraries
Safe neighborhoods, parks, and beaches A community with strong tourist appeal
A city with cultural & ethnic diversity I I__JJJJ Planned, attractive & varied neighborhoods
A responsive and effective city government IJJJJJ Attractive, family-oriented beaches
Diverse, high quality recreation opportunities ?J? f _ I IJ Harmonious racial relations
Accessible, high quality medical services J A family-oriented community
Ample green spaces & open areas IJJJJJ A commitment to environmental concerns
Good planning for managed growth IJJJJJ Housing alternatives for all income levels
High quality fire protection IJJJJ_j A community committed to quality education
A community committed to quality education IJJJJJ An effective, quality police force
Services to meet needs of senior citizens I_j I I A downtown where we can live/work/shop
A relaxed, casual community atmosphere IJ_ I IJJ A community w/sense of common purpose
Activities and programs for youth I I I J__JJ Convenient shopping & restaurants
High quality cultural activities for all IJ_..J.JJJ A vital business environment
Numerous and varied religious choices I J Accessible, well-stocked libraries
Job and economic opportunities for all I_J_...JJJJ A community with strong tourist appeal
Safe neighborhoods, parks, and beaches IJJ^ I I I Planned, attractive & varied neighborhoods
A city with cultural & ethnic diversity IJ I l jJ Attractive, family-oriented beaches
A responsive and effective city government I_ JJJJJ Harmonious racial relations
Diverse, high quality recreation opportunities IJJ_j I_j A family-oriented community
Accessible, high quality medical services I I IJJ I A commitment to environmental concerns
Ample green spaces & open areas IJJJ, I I Housing alternatives for all income levels
Good planning for managed growth IJJJJ.J A community committed to quality education
High quality fire protection IJ?I.JJJ Services to meet needs of senior citizens
An effective, quality police force IJJJJJ A relaxed, casual community atmosphere
A downtown where we can live/work/shop IJ_j I Activities and programs for youth
A community w/sense of common purpose IJJJJ.j High quality cultural activities for all
Convenient shopping & restaurants IJJJJJ Numerous and varied religious choices
A vital business environment I_f JJ l _ J Job and economic opportunities for all
Accessible, well-stocked libraries I I I JJJ Safe neighborhoods, parks, and beaches
A community with strong tourist appeal J A city with cultural & ethnic diversity
Planned, attractive & varied neighborhoods U _J_ ? I I A responsive and effective city government
Attractive, family-oriented beaches I I J_ J?J Diverse, high quality recreation opportunities
Harmonious racial relations f Accessible, high quality medical services
A family-oriented community IJJ_ I I I Ample green spaces & open areas
GravesResearch CW 1 A 2 3 The Scaled Comparison
CITY SERVICES CW 1 B 1 5.1
]UESTION: Which of the following services and activities are more important
to the quality of life in Clearwater?
Master plan for downtown development street numbers on houses and businesses
Neighborhood library services Well-maintained streets
Opportunities to earn a good living Visual public art (murals, sculpture)
good relations between police & community IJ Finish the Pinellas Trail
Extended library hours I_jI I j Better public transportation (buses)
Strict, consistent code enforcement UJJJJ Accountable & responsive elected officials
Career counseling / training programs U Renovation of beach piers & buildings
Enforce existing environmental regulations IJ Well-lighted streets
Simplified permit & variance process IJJJ_ 1 J Affordable, quality child care
Fishing and boating opportunities Join Pinellas Library Cooperative
Expanded public landscaping UJJJJ Improve traffic with one-way streets
Establish architectural/design standards IJJJJJ Improve bay by opening Dunedin Pass
Jolly Trolley for beach islands & downtown
J J J J J
Upgraded housing in North Greenwood
Curbside recycling program IJJJJJ Schools focused on academic achievement
Beach parking lots open later than 1:00 am IJJJJJ Well kept (clean) beaches
Educational programs for all ages IJJJJJ City-wide litter control and clean-up
Smaller buses (for better scheduling) IJJJ_ I I Quality drinking water (safe, good-tasting)
City use of volunteers I_j 1, I I Good flood and disaster planning
t Programs for affordable home ownership IJ_j I I_j A govt. whose promises can be believed
A zoo that is a source of pride for the city UJJJ_ j Summer youth employment programs
Continue financial support of Long Center I I 1JJJ Less restrictive codes for building renovation
Neighborhood-based schools IJJJJJ An efficient, well-trained city staff
Financially sound government L_JJJJJ Supervised team athletic programs
Protected wildlife areas IJJ_J I J? Tree planting program
Curfew for youth IJJ,JJJ Job programs for disadvantaged citizens
A 4-year college in the community IJ_JJ_J_J Implement reclaimed water program
Synchronize traffic control system IJJJ_JJ Strictly enforced noise ordinance
Easy access to city govt. information Li-i I J A grafitti-free community
Ongoing zoning code review I I I_ JJJ A drug-free community
Extended ferry service hours I I_JJJJ Lower cost for cultural events
Cultural festivals for all ages L j 1 Design & enforce gun control programs
Business development opportunities IJ_ I j I I Alternative programs for youth offenders
Faster police response when called IJJJJJ Teen volunteer programs
Police visible in neighborhoods I I j JJJ Fire education programs and services
A high level of citizen participation LJJJJ.J Transportation for senior citizens
Programs (like meals on wheels) for seniors I 1?1JJJ Protected wetlands
nvironmental conservation & educ. program Lj_ I j JJ Summer camp program
Renourishment of beaches LJJJJJ Elected officials working harmoniously
Storm water control/retention ponds IJJJJJ Greater variety of cultural events
Strict anti-pornography & liquor laws U_j I I I Garbage pickup twice weekly
GravesResearch CW18 1 5.1 The Scaled Comparison
Continuation ... CW 1 B 1 5-2
QUESTION: Which of the following services and activities are more important
to the quality of life. In Clearwater?
Extended supervised teen rec. programs I I I ?_j Maintain public use auditorium
Economic development for North Greenwood IJJJJJ More convenient and free parking
Pollution-free bay and waterways I ?_ JJ Rehabilitation and programs for homeless
Fire and emergency medical services I I IJJJ Master plan for downtown development
Street numbers on houses and businesses I I I IJJ Neighborhood library services
Well-maintained streets [JJJJJ Opportunities to earn a good living
Visual public art (murals, sculpture) I I IJJJ Good relations between police & community
Finish the Pinellas Trail IJJJJJ Extended library hours
Better public transportation (buses) I l I IJJ Strict, consistent code enforcement
Accountable & responsive elected officials IJ_ I IJJ Career counseling / training programs
Renovation of beach piers & buildings IJJJJ_..._I Enforce existing environmental regulations
Well-lighted streets I_JJ_.JJJ Simplified permit & variance process
Affordable, quality child care IJJJ.J_I Fishing and boating opportunities
Join Pinellas Library Cooperative I_ I,,, I„JJJ Expanded public landscaping
Improve traffic with one-way streets I_J.J.....J._JJ Establish architectural/design standards
Improve bay by opening Dunedin Pass IJJJJJ Jolly Trolley for beach islands & downtown
Upgraded housing in North Greenwood IJJJJJ Curbside recycling program
Schools focused on academic achievement I 1 _ 1JJJ Beach parking lots open later than 1:00 am
Well kept (clean) beaches IJJJJJ Educational programs for all ages
City-wide litter control and clean-up IJJJ__ _I _ I Smaller buses (for better scheduling)
Quality drinking water (safe, good-tasting) IJJJJJ City use of volunteers
Good flood and disaster planning IJ I I IJ Programs for affordable home ownership
A govt. whose promises can be believed I j IJJJ A zoo that is a source of pride for the city
Summer youth employment programs I_,_JJJJ.J Continue financial support of Long Center
Less restrictive codes for building renovation IJJJJJ Neighborhood-based schools
An efficient, well-trained city staff I_ J_...J_.JJ.J Financially sound government
Supervised team athletic programs IJJJJJ Protected wildlife areas
Tree planting program I I IJJJ Curfew for youth
Job programs for disadvantaged citizens IJJ..JJJ A 4-year college in the community
Implement reclaimed water program I_J_._JJJJ Synchronize traffic control system
Strictly enforced noise ordinance I I _J _j - I Easy access to city govt. information
A grafitti-free community IJJJJJ Ongoing zoning code review
A drug-free community IJJJJJ Extended ferry service hours
Lower cost for cultural events IJ_J.JJ_..J Cultural festivals for all ages
Design & enforce gun control programs I l 1 1 j J Business development opportunities
Alternative programs for youth offenders IJJ_JJJ Faster police response when called
Teen volunteer programs I 1 _J _j Police visible in neighborhoods
Fire education programs and services I I IJJ A high level of citizen participation
Transportation for senior citizens IJJ-„ I I I Programs (like meals on wheels) for seniors
Protected wetlands Environmental conservation & educ. program
GravesResearch CW 1 B 1 5.2 The Scaled Comparison
REVENUE ALTERNATIVES
CW1C 1 7
QUESTION: There always seems to be a gap between the services that the
community desires and the ones the city can provide. Which of
the following would be a better approach to bridging that gap?
Charge tolls on beach bridges U Audit of retirement & compensation plans
Find best way to use drug bust money IJJ I I _) Expanded use of volunteers
Moratorium on city hiring I I I I I I Increase revenue through increased tourism
Identify and encourage a 'grant writer' IJJJJJ Buy smaller cars for city employees
Increase fines for traffic violations LJJJJJ Implement zero-based budgeting
Privatize city services LJJJJJ Juv. detention kids to paint over graffiti
Make recycling program revenue positive UJJJJ Incorporate enclaves into the city
Raise fees to non-residents LJJJ___ I Jail inmates used for street, beach cleanup
Consolidate services w/county if feasible I IJ_-(_ I A city tourist tax
Sell surplus city property I I IJJJ Referendum for commission salary increase
Reward employees who find ways to save LJJJJJ Across-the-board budget cuts
Operate city within budget LJJJJJ Close Ross Norton pool in winter
Apply for federal, state and other grants IJJJJJ Encourage donations for city projects
Small Admission to parks UJJJJ Spend first on city-wide projects
Bill churches for services in lieu of taxes LJJJJJ Increase impact fees
Parents responsible for juvenile crimes IJJJJJ Audits of city departments
City cigarette and liquor tax l,--J I I IJ Fund big income producing projects w/bonds
Lobby against unfunded govt. mandates L_JJJJJ Fewer city workers, but well paid/trained
Attract new businesses to help tax base IJJJJJ Tax on guns and ammunition
Less general taxes, more specific taxes IJJJJJ Added taxes on adult-oriented businesses
Beach special taxing district (JJJJJ Convert 10-20% city jobs to volunteers
Develop major tourist attraction IJJJJJ Productivity standards for workers
A cruise ship in Clearwater Harbor IJJJJ_j Use input from citizens on city spending
Develop, lease or sell the Bluff IJJ_j I Workfare/community service
Limit outside consultants IJJJJJ Charge tolls on beach bridges
Audit of retirement & compensation plans 1JJJJJ Find best way to use drug bust money
Expanded use of volunteers I_JJJJJ Moratorium on city hiring
icrease revenue through increased tourism IJJJJJ Identify and encourage a 'grant writer'
Buy smaller cars for city employees LJJJ-J_.J Increase fines for traffic violations
Implement zero-based budgeting I I _J I I Privatize city services
Juv. detention kids to paint over graffiti IJ_JJJJ Make recycling program revenue positive
Incorporate enclaves into the city IJJ_fJ_f Raise fees to non-residents
Jail inmates used for street, beach cleanup IJJ_j 1_J Consolidate services w/county if feasible
A city tourist tax LJ__JJJ_.J Sell surplus city property
referendum for commission salary increase ( I I IJJ Reward employees who find ways to save
Across-the-board budget cuts („_f JT-L I I Operate city within budget
Close Ross Norton pool in winter J.J I I I I Apply for federal, state and other grants
Encourage donations for city projects I I ?,_ I Small Admission to parks
Spend first on city-wide projects I J? IJJ Bill churches for services in lieu of taxes
Increase impact fees L_J _1 J Parents responsible for juvenile crimes
GravesResearch CW1C 1 7 The Scaled Comparison
Demographic Information ...
Please tell us something about yourself so we can better understand your views. This Informa-
tion will be used to show differences of view between various groups within the city, not to
identity. the person completing the questionnaire. All of this information will be kept
confidential.
1. Are you a resident
of Clearwater?
7. Employment
. - Private Sector.
tL_j Yes - Year Round
2L-J Yes - Seasonal
3L_j No
2. How long have you
lived in Clearwater'?
tU 0-2 years
2L_j 3-5 years
311 6-10 years
4U 11-20 years
5l_j 20+ years
3. Primary source of family income:
1U Employment - Full-time
211 Employment - Part-time
311 Assistance program(s)
4L_j Student
51_j Retired
6" Other
4. If children are in the
home, their ages:
tU 0-5 years
21_j 6-11
3U 12-14
4U 15-18
5L, J 18+
5. Are you registered
to vote?
IL-J Yes
2L_j No
6. Did you vote in the
last election?
1L-J Yes
2U No
11 j Retail
21__J Service
31__j Professional
411 Construction
51--J Other Private
- Public Sector.
61--J City of Clearwater
71_J Education
a1__J Other Public
8_ no you own or work in
a Clearwater Business?
tL_j Yes - Owner
2L_j Yes - Employee
31__j No
9. If a City of Clearwater Employee:
tl I Present - Full-time
2u Present - Part-time
3L_j Past
10. Location of Employment
tl__j Within City of Clearwater
211 In Pinellas County
3" Outside Pinellas County
11. Have you used any City
services in the past year?
tU Yes
z1_j No
12. If yes, how many times
in the past year?
tU 1-4 times
2L_j 5-10 times
3L_j 10 or more times
Please Turn the Page --- >
QUALITY OF LIFE - Profile
Results from Subgroup: TOTAL CONSENSUS
Importance of This issue in the FUTURE
P Importance of This Issue in the PAST
Item
An effective, quality police force
Safe neighborhoods, parks, and beaches
A community committed to quality education
Accessible, high quality medical services
A responsive and effective city government
Job and economic opportunities for all
High quality fire protection
Good planning for managed growth
A vital business environment
A commitment to environmental concerns
Activities and programs for youth
A family-oriented community
Housing alternatives for all income levels
Accessible, well-stocked libraries
A downtown where we can live/work/shop
Harmonious racial relations
Services to meet needs of senior citizens
A community w/sense of common purpose
Ample green spaces & open areas
Planned, attractive & varied neighborhoods
Diverse, high quality recreation opportunities
Attractive, family-oriented beaches
High quality cultural activities for all
Rank
No P
1 2
2 1
3 4
4 3
5 8
6 6
7 5
8 16
9 22
10 13
11 10
12 9
13 23
14 7
15 24
16 21
17 15
18 25
19 11
20 19
21 17
22 14
23 18
1
ZU% 4U% MW ow-A
QUALITY OF LIFE - Profile
Results from Subgroup: TOTAL CONSENSUS
Item
Convenient shopping & restaurants
A relaxed, casual community atmosphere
A city with cultural & ethnic diversity
A community with strong tourist appeal
Numerous and varied religious choices
importance of This Issue in the FUTURE
P Importance of This Issue in the PAST
P
P
P
P
P
20% 40% 60% 80%
Rank
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24 12
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Gender.
280 1 75 Female
231 211 26 Male / 1$ Blank
Marital Status:
343 11§ 42 Married
166 255 Single / 22 Blank
Your age:
29 t 36 24 and younger
78 2115 25-34
96 3 240 35-44
79 4191 45-54
93 5135 55-64
88 s 135 65-74
40 41 75-84
7 aL7j 85+ / 19 Blank
Your ethnic group:
453 1769 White
46 2101 Black
7 3L 7 Hispanic
3 4L j Native American/Eskimo/Aleut
7 5L 7j Asian/Pacific Islander
2 6L2 j Other / 30 Blank
Household income
(in thousands):
20 t 20 0-5
25 2 25 5-10
46 3 4fi 10-15
115 4121 15-25
92 5124 25-35
95 x182 35-50
55 7181 50-75
34 aL64 75-100
36 8 69 100+ / 94 Blank
OW
if a Clearwater resident, your
neighborhood:
81 01159 Countryside/Northwood
40 02LGjg Island Estates & Clearwater Beach
3a o3 61 Sand Key
56 o4l 73 North & South Greenwood
80 05153 1 Morningside/Meadows/Tropic Hills
7 o6 13 Del Oro/Kapok
15 0 27 Harbor Oaks/North & South Ft. Harris,
14 oa 16 Condon Gardens
110 oellJl North & South Central Clearwater
34 10161 Montclair/Marymont/Coachman/Skycr
43 11 [25
Other / 151 Blank
N a Clearwater resident, your
street name and the nearest
cross street
Street Name
Cross Street
Type of housing unit:
342 11616 Single Family Home
14 z 26 Duplex
109 151 Apartment Unit
5 4L 7 Mobile Home
40 5 65 Other / 54 Blank
25
COPIES OF THE
TRANSPARENCIES PRESENTED
AT THE CITY COMMISSION MEETING
BY DR. GRAVES
ON FEBRUARY 3, 1994
The Community Consensus Process
Getting Organized
Form steering committee
schedule Meetings
Plan Outreach Program
Brainstorming
Meetings Throughout Community
Generating Issues & Ideas
For Consensus Survey
Prepare Survey
Summarize Issues & Ideas
Wordsmith Statements
Computer Generate Surveys
This Step is Performed
by the Steering
4- Committee and
GravesResearch
Members of the Consensus Meetings
Community Participate in Meetings Throughout Community
these Steps The Consensus Survey:
Seeing Things Like Officials Do
Score Surveys
Processed by GravesResearch This Step is Performed
4-- Sample Demographically Balance4-- by GravesResearch
Subgroups Analyzed
Citizen Feedback
Citizen Feedback Meetings
Review Summary Results
Interpret & Validate Results
This Step is Performed
by the Steering
Committee and
GravesResearch
Review Results
Steering Committee Review
-Summary Conclusions Presented
to Officials
Implementation
Identify Key Strategic Issues
Strategic Plan Workshops
Integrate Results into Planning
Followup
Monitor Implementation
Prepare Progress Reports
Review/Repeat Process
Vision: The citizens' ideal view of the quality of
life in their community.
Question: Which of the following wi"-e more important to the quality of life in your
city in_the.f.uture?
Well-planned, coordinated land use I?I,I_L_I?I Financially & fiscally balanced city govt.
Healthy business environment I_I_L_I-L l Small town feel with big city amenities
Low cost housing development I,LLIr l?l A community committed to quality education
A family-oriented community I_LILILL_l variety of recreational opportunities
Protection of property from storm 6 flood I_1_L_L_LI Diversity of worship opportunities
Local shopping opportunities ILL_L_I,L_I Equestrian-oriented properties
Accountable/honest city leaders LLL_L_L_I Rural and residential areas mixed
Support for senior citizens activities IJ-I_L_L_I Salanoed commercial/residential community
Positive community identity L_LL_L_LI Local shopping opportunities
Support for youth activities I_L_I_L_l I Preservation of open space
Community based on traditional values L_l I .L..L_I Nice restaurants b entertainment centers
A community with trees/parks/open space I._ILILL_Ll Support for youth activities
Accessible hospitals/hesilth care I I LLI_I Respect for community history
+ Statements of how citizens would like things to be
+ Not the means to reach the end, but the end itself
+ Broad language, without strategies or plans to achieve it
t Vision is necessary to establish the criteria of success for
specific strategies or plans
Community Consensus -
Services: The citizens' view of the programs or
services that will enhance or maintain
their quality of life.
Question: Which of the following services or activities are aware mporMnt to your
quality of life?
Gang enforcement/prevention programs I?LI?I-L_I Reliable police services
Clean, well maintained streets I.rLLILLI High quality schools
Programs for the homeless and needy I?I._ _LLLI Diverse employment opportunities
Fire protection/paramedic service LLI_ILLI Convenient local libraries
Efficient local public transportation I_L._I-I_LI Child carelafter school facilitieslprograms
A performing/cultural arts center LLI_I_I..._I Graffiti abatement programs
Business development opportunities I?LLI_I?I Responsive code and zoning enforcement
Adequate storm drain/flood control system ITLI_I?LI City-wide recycling/conservation programs
Recreation programs/activities for youth LI_,^LLI Unified signidesign theme throughout city
Advanced educational opportunities I ,I-I_LI_.I Cooperation between the city and schools
Responsive land use/development process ITI.__.LI_L_I Adequatelaffordable sewer A water systems
Diverse employment opportunities I?I_I_LL 1 Protection from hazardous materials
Reliable police services I_I_I_.L.LI well-maintained parks, trails, and pathways
t These services and activities flow from Vision statements
+ Their effectiveness will be judged by how well they bring
about the desired quality of life
+ Not limited to just city-provided services, but may include
volunteer programs and services provided by other agencies
or organizations
Community Consensus
Revenue: Citizen views on the means and
sources of funding for the programs or
services they want. .
Question: There always seems to be a 'gap' between the services that the
community desires and what government can provide. Which of the
following would be abetter-appr9ach to bridging that gap?
Make sure all growth pays its own way LI ?L _l?l_I Encourage citizen volunteers
Eliminate non-essential services I_I?I?I_I_I Fees that cover all costs of services
Expand retail tax base I..,..I-L_L_I_I guild a convention center/sports complex
Aggressive enforcement of laws/lines L1?1_ _L.I?I Annex large sales tax generators into city
Streamline govt processes/procedures L L LI?I_I Increase fines for code violations
Increase business license fees I _I_L L_L.I Use entrepreneurial funding for activities
Voter approved local sales tax increase LL_I-L.ILI Decrease contract services
Local fund raisers for programs I_ _LL.LI Assessment districts for park maintenance
Residents maintain city parks I-I?LLI?I Voter approved property tax increase
Increase development fees I?L I-LI?I Use of community service in lieu of fines
Establish a regional shopping mall I;I_LL I_I Cut waste at city hall
-Shift services to private sector I_LLI?I_I Increase business license fees
Limit residential growth 1_ L.L L.L I Make sure all growth pays its own way
+ Not just methods of increasing services, may also limit or
reduce services
+ Not only informs public officials which methods to use, but
which one to use first, before trying others
Community Consensus
Representative Sampling
? Meetings held various times, places
? Other meetings used with permission
? Many more questionnaires gathered than
necessary
? Duplicated forms pulled
+ Mis-read instructions pulled
+ A representative sample drawn from entire
collection of valid forms, using demographic
norms:
+ Age
+ Income Level
+ Ethnic Characteristics
+ Gender
+ Marital Status
? The "Total Consensus" based on properly
balanced representative sample of Clearwater
residents
? Adjustments made from
+ Non-residents
+ Excess City of Clearwater employees
+ Groups over-represented
f All valid questionnaires used for subgroup
analyses
Community Consensus
Quality of Life Priorities
. City of Clearwater
An effective, quality police force
Safe neighborhoods, parks, and beaches
A community committed to quality education
Accessible, high quality medical services
A responsive and effective city government
Job and economic opportunities for all
High quality fire protection
Good planning for managed growth
A vital business environment
A commitment to environmental concerns
A family-oriented community
Activities and programs for youth
Housing alternatives for all income levels
Accessible, well-stocked libraries
A downtown where we can live, work & shop
Harmonious racial relations
Services to meet needs of senior citizens
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Community Consensus
Service Priorities
City of Clearwater
A drug-free community
Quality drinking water (safe, good-tasting)
Police visible in neighborhoods
Accountable & responsive elected officials
Schools focused on academic achievement
Fire and emergency medical services
A govt. whose promises can be believed
Opportunities to earn a good living
Financially sound government
Faster police response when called
Good relations between police & community
Well-lighted streets
Pollution-free bay and waterways
Well-maintained streets
Good flood and disaster planning
An efficient, well-trained city staff
Design & enforce gun control programs
Educational programs for all ages
Elected officials working harmoniously
Neighborhood-based schools
Implement reclaimed water program
City-wide litter control and clean-up
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Community Consensus
Alternative Revenue Priorities
City of Clearwater
- operate city within budget
Attract new businesses to help tax base
Reward employees who find ways to save
Parents responsible for juvenile crimes
Tax on guns and ammunition
Jail inmates used for street, beach cleanup
Find best way to use drug bust money
Sell surplus city property
Juv. detention kids to paint over graffiti
Make recycling program revenue positive
Limit outside consultants
Bill churches for services in lieu of taxes
Consolidate services w/county if feasible
Use input from citizens on city spending
Apply for federal, state and other grants
Productivity standards for workers
Buy smaller cars for city employees
Spend first on city-wide projects
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Community Consensus
Vision: The Quality of Life Wanted
by the People of Clearwater
The Consensus of the People
Judged These Quality of Life
Values...
Public Safety
An effective, quality police force
Safe neighborhoods, parks, and beaches
High quality fire protection
Caring for Body & Mind
A commitment to quality education
Accessible, high quality medical services
More Important Than These...
Special Programs for Special Groups
Activities and programs for youth
Services for senior citizens
A Home Town Feel
Leadership
A responsive / effective city government
Good planning for managed growth
A commitment to environmental concerns
Economic Vitality
Job and economic opportunities for all
A vital business environment
Housing alternatives for all income levels
A family-oriented community
Downtown where we can live/work/shop
Accessible, well-stocked libraries
Harmonious racial relations
Community w/sense of common purpose
Environment for Living
Ample green spaces & open areas
Planned, attractive neighborhoods
Attractive, family-oriented beaches
Activities
Diverse, high quality recreation
High quality cultural activities for all
Convenient shopping & restaurants
Community Character
A city with cultural & ethnic diversity
Relaxed, casual community atmosphere
A community with strong tourist appeal
Numerous and varied religious choices
Community Consensus
The Services The People of Clearwater
Want from their City
The Consensus of the People
Judged These Programs
and Services...
Public Security.
A drug-free community
Police visible in neighborhoods
Fire and emergency medical services
Faster police response when called
Good relations betw. police & community
Well-lighted streets
Design & enforce gun control programs
Livable Community
Quality drinking water (safe, good-tasting)
Schools focused on academic achievement
Opportunities to earn a good living
Pollution-free bay and waterways
Well-maintained streets
Educational programs for all ages
Neighborhood-based schools
Good Government
Accountable & responsive elected officials
A govt. whose promises can be believed
Financially sound government
Good flood and disaster planning
• An efficient, well-trained city staff
Elected officials working harmoniously
And Both of These Groups...
More Important Than These...
Environmental
implement reclaimed water program
City-wide'litter control and clean-up
Enforce environmental regulations
Well kept (clean) beaches
Environmental conservation programs
Storm water control/retention ponds
Curbside recycling program
Protected wetlands
Protected wildlife areas
Finish the Pinellas Trail
Development
Master plan for downtown development
Business development opportunities
Programs for affordable home ownership
Economic Opportunities
Job programs for disadvantaged citizens
Rehabilitation A programs for homeless
Affordable, quality child care
Upgraded housing in North Greenwood
Career counseling / training programs
Econ, development for North Greenwood
Seniors
Programs (meals on wheels) for seniors
Transportation for senior citizens
Community Consensus .
More important Than These...
Other Services
A high level of citizen participation
Easy access to city govt. information
Fire education programs and services
Garbage pickup twice weekly
City use of volunteers
Youth
Extended supervised teen rec. programs
Summer youth employment programs
Alternative programs for youth offenders
Teen volunteer programs
- Curfew for youth
Summer camp program
Supervised team athletic programs
Continue financial support of Long Center
Traffic
Synchronize traffic control system
More convenient and free parking
Better public transportation (buses)
Smaller buses (for better scheduling)
Improve traffic with one-way streets
Library
Neighborhood library services
Extended library hours
Join Pinellas Library Cooperative
Zoning
Strict, consistent code enforcement
Strict anti-pornography & liquor laws
Simplified permit & variance process
Street numbers on houses and businesses
Ongoing zoning code review
Strictly enforced noise ordinance
Less restrictive codes for building renovation
Establish architectural/design standards
Beautification
A grafitti-free community
Tree planting program
Expanded public landscaping
Beach Area Programs.
Renourishment of beaches
Renovation of beach piers & buildings
Jolly Trolley for beach areas & downtown
Improve bay by opening Dunedin Pass
Fishing and boating opportunities
Beach parking lots open later than 1 am
Extended ferry service hours
Cultural
Cultural festivals for all ages
Lower cost for cultural events
Greater variety of cultural events
Maintain public use auditorium
Visual public art (murals, sculpture)
Community Consensus
Revenue: How the People of Clearwater
Want to Fund the Things They Want
The Consensus of the People
Judged These Revenue.
Alternatives...
More AcceptableThan These...
Effective Fiscal Management
Operate city within budget
Reward employees who find ways to save
Find best way to use drug bust money
Make recycling program revenue positive
Productivity standards,for workers
Spend first on city-wide projects
Responsibilityfor Effects of Crime
Parents responsible for juvenile crimes
Jail inmates used for street, beach cleanup
Juv. detention kids to paint over graffiti
Consolidate Assets
Sell surplus city property
Develop, lease or sell the Bluff
Attract Outside Revenue
Attract new businesses to help tax base
.Apply for federal, state and other grants
Incorporate enclaves into the city
Lobby against unfunded govt. mandates
Fund income producing projects w/bonds
Identify and encourage a `grant writer'
New Cooperation
Consolidate services w/county if feasible
Privatize city services
Use Volunteers/ Citizen Participation
Use input from citizens on city spending
workfare/community service
Expanded use of volunteers
Referendum for comm. salary increase
Convert 10-20% city jobs to volunteers
Encourage donations for city projects
Tighten Spending
Limit outside consultants
Buy smaller cars for city employees
Audits of city departments
Fewer city workers, but well paid/trained
Implement zero-based budgeting
Audit retirement & compensation plans
Across-the-board budget cuts
Moratorium on city hiring
Close Ross Norton pool in winter
Targeted Taxation / Fees
Tax on guns and ammunition
Bill churches for services in lieu of taxes
More taxes on adult oriented businesses
City cigarette and liquor tax
Less general taxes, more specific taxes
Increase fines for traffic violations
Increase impact fees
Small Admission to parks
Tourism
Increase revenue thru increased tourism
Develop major tourist attraction
Raise fees to non-residents
A cruise ship in Clearwater Harbor
A city tourist tax
Beach special. taxing district
Charge tolls on beach bridges
Community Consensus