06/14/2004COMMUNITY REDEVELOPMENT AGENCY MEETING
CITY OF CLEARWATER
April 12 2004
Unapproved
Present Brian J Aungst
Frank Hibbard
Hoyt P Hamilton
William C Jonson
Carlen Petersen
ChairCRA Trustee
CRA Trustee
CRA Trustee
CRA Trustee
CRA Trustee
Also present William B Home II
Gary Brumback
Ralph Stone
Pamela K Akin
Cynthia E Goudeau
Patricia 0 Sullivan
City Manager
Assistant City Manager
CRA Executive DirectorAsst City Manager
City Attorney
City Clerk
Board Reporter
The Chair called the meeting to order at 108 pm at City Hall
To provide continuity for research Items are in agenda order although not
necessarily discussed In that order
2 Agoroval of Minutes
Trustee Hamilton moved to approve the minutes of the February 17 2004
meeting as recorded and submitted in written summation by the City Clerk to each
Trustee
3 Appoint two Trustees of the CRA to serve as exofficio members on the Downtown
Development Board
The Downtown Development Board traditionally has two trustees of the CRA
Community Redevelopment Agency as exofficio members on its Board Effective
December 31 2003 Trustee Whitney Gray resigned as the exofficio on the DDB
Downtown Development Board due to her moving from Clearwater Trustee Frank
Hibbard currently serves as the other exofficio member
Exofficio members serve as liaisons between the CRA and the DDB They will
brief DDB members at their meeting on CRA plans projects and issues The Downtown
Development Board convenes monthly on the first Wednesday of the month in the City
Hall Chambers or a place designated by the Boards Chairman at 530 pm
Trustee Jonson moved to appoint Trustees Hibbard and Hamilton to serve as ex
officio members on the Downtown Development Board The motion was duly seconded
and carried unanimously
4 Executive Director Assistant Ci Manager Verbal Reports None
Community Redevelopment Agency 20040412
5 Other Business None
6 Adiourn
The meeting adjourned at 111 pm
Chair
Community Redevelopment Agency
Attest
City Clerk
Community Redevelopment Agency 20040412
CRA Cover Memorandum
Tracking Number:616 Actual Date:06/14/2004
Subject / Recommendation:
Approval of the Assignment of the CGI Inc. Development Agreement with the Community
Redevelopment Agency to Crum Services Inc. and authorize the appropriate officials to execute
same.
Summary:
The property originally developed as the headquarters for IMR Inc., which is now owned by CGI
Inc., has been for sale for some time. Recently, a contract for purchase of the property has
been executed by a local company, Crum Services. CGI has formally contacted the Community
Redevelopment Agency to request approval of the assignment of the Development Agreement to
Crum Services.
Crum Services is an employee leasing and staffing business that also has business interests in
insurance and payroll and benefit services. The company indicates they will be relocating their
corporate headquarters to the CGI property and will be relocating 200-250 employees to the site
upon purchase. Company representatives indicate that they will not be subleasing space in the
building, as they are experiencing rapid growth and expect to absorb the existing space in the
property. However, subleasing of the space is a possibility in the future.
The development agreement between the CRA and CGI provides for the assignment of the
Development Agreement upon approval by the Community Redevelopment Agency. The
Development Agreement included terms for the original sale of the property to IMR and the
development of their corporate headquarters. Two Class A office buildings were constructed
which include a total of 129,000 square feet of space on approximately seven acres. An
additional 7.4 acres of property are available for future development. The 2003 assessed value
of the property by the Property Appraiser's Office is $12,450,000. The CRA and the City
committed to certain infrastructure improvements, environmental indemnification,
environmental remediation, fill material, improvements to surrounding streets, and reinvestment
of three years of tax increment revenue from the project toward streetscape improvements in
the general area. The respective commitments of the two parties have been fulfilled.
Environmental monitoring continues on a small portion of the site pending Florida Department of
Environmental Regulation clearance and the third year of tax increment has been collected and
set aside for the streetscape improvements in the area. CRA staff is currently developing
project parameters to utilize the streetscape funding.
The Legal Department has prepared a consent to Assignment Agreement that will be executed
by the Chairman of the CRA subject to approval by the CRA.
The CRA Executive Director and the City Attorney recommend approval of the assignment of the
Development Agreement.
Originating:City Manager
Category:Agreements/Contracts - without cost
Number of electronic documents attached:1
Financial Information:
CRA Cover Memorandum
Review Approval
05-24-2004 10:26:42Ralph Stone
15:26:0506-03-2004Garry Brumback
05-24-2004 14:34:59Pam Akin
06-05-2004 13:00:36Bill Horne
08:05:0606-07-2004Cyndie Goudeau
CONFIRMATION OF CONSENT BY AGENCY TO
ASSIGNMENT AND ASSUMPTION AGREEMENT
The COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF
CLEARWATER, FLORIDA (the “Agency”), hereby consents to the assignment by
CGI INFORMATION SYSTEMS & MANAGEMENT CONSULTANTS, INC.
(“Assignor”) to CRUM PROPERTIES, LLC (“Assignee”) of all of the Assignor’s
right, title and interest in and to the Development Agreement entered into on
June 18, 1998 between the Agency and INFORMATION MANAGEMENT
RESOURCES, INC., as of the date hereof. The Agency further consents to the
Assignee’s assumption of the performance of all the terms, covenants, obligations
and conditions imposed upon the Assignor pursuant to the Development
Agreement, and the Agency does hereby fully release Assignor from all obligations
under the Development Agreement.
IN WITNESS WHEREOF, the Agency hereby causes this consent to be
executed as of the _______ day of ___________, 2004.
COMMUNITY REDEVELOPMENT
AGENCY OF THE CITY OF
CLEARWATER, FLORIDA
By: __________________________
Brian J. Aungst
Chairperson
Approved as to form: Attest:
________________________ ______________________________
Pamela K. Akin Cynthia E. Goudeau
City Attorney City Clerk
CRA Cover Memorandum
Tracking Number:642 Actual Date:06/14/2004
Subject / Recommendation:
Discussion and further evaluation of the CRA, DDB, and Main Street Program Trip to Daytona
Beach and Orlando.
Summary:
Representatives from the CRA/City Council, Downtown Development Board, and Main Street
Program along with Economic Development staff visited the cities of Daytona Beach and Orlando
on May 13 and 14. The group met with city and CRA, DDB, and Main Street program
representatives to find out how their programs are working, the relationships between the
groups, downtown strategies, etc. The group also visited the cities of Deland and Winter Park
and briefly toured their downtowns.
Staff has prepared a PowerPoint presentation of the trip summarizing several of the strategies
and programs in place in these cities as well as lessons learned. The presentation identifies key
program highlights including marketing, development trends, incentives, streetscapes, public
parking, and retail/restaurant recruitment and summarizes lessons learned.
Daytona Beach and Orlando both had several successful strategies for Downtown revitalization
that may be applicable to Downtown Clearwater. Below are several initiatives/program ideas that
need further evaluation from staff:
* Define incentive programs needed to spur desired downtown redevelopment, specifically
residential and entertainment (Project-based incentives, TIF rebates, Upfront cash)
* Conduct an economic analysis to identify downtown’s target markets
* Develop a restaurant and retail recruitment strategy to cater to our target markets
* Develop special events downtown with focus on target markets
* Strengthen our partnerships with property and business owners
* Improve and create additional “Anchors” downtown specifically entertainment and public
spaces. This includes:
a) Redevelopment of Coachman Park
b) Development of a downtown Marina
* Develop a market connection between Downtown and Clearwater Beach
Originating:Economic Development and Housing
Category:Other
Public Hearing:No
Financial Information:
OtherType:
Bid Required?No
Bid Exceptions:
Other
CRA Cover Memorandum
Other Contract?
No Cost
No
In Current Year Budget?
Budget Adjustment:
No
$0.00
Current Year Cost:
Annual Operating Cost:
$0.00
Total Cost:
$0.00
Review Approval
06-02-2004 11:44:45Reginald Owens
12:47:5706-05-2004Bill Horne
06-07-2004 08:16:12Cyndie Goudeau
11:02:1506-04-2004Ralph Stone
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City of Clearwater
Economic Development Team
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RESIDENTIAL DEVELOPMENT CATALYST PROGRAM ELEMENTS
Residential development is a key component to successful Downtown revitalization Benefits
include an expanded tax base increased retail demand increased overall vitality expanded
customer base for existing businesses efficient use ofexisting infrastructure and encouragement
of responsible development patterns
Continued success ofthe downtown multifamily market will depend on the CRAs ability to
promote development opportunities to the private sector It should be noted that housing projects
within the downtown would typically require higher rents than other projects because of land
cost It may be necessary that some form of public incentive be offered to developers as a means
ofreducing development costs persquare foot in order to guarantee rentstsale prices which are
more affordable and competitive
PRIOR CRA INCENTIVES
In 1999 the Community Redevelopment Agency CRA initiated a successful residential
incentive program designed to encourage downtown multifamily development At the time
multifamily housing product was nearly nonexistent Today as a result ofthe initial CRA
residential incentive program there are 1385 units within five projects Post Parkside with 244
units Echelon at Cheney Place with 303units The Waverly at Lake Eola with 230 units
Lincoln at Delaney Square with 364 units and Echelon at Uptown with 244 units These
developments have been well received and have generated a new level ofurban vitality within
Downtown Orlando
These five projects could be characterized as the Pioneer Phase of downtown multifamily
development Because the downtown multifamily market was largely untested the CRA
initiated an aggressive incentive policy designed to jump start development Below is an
overview of the prior program
Building permit and impact fees assistance at 5 per nlsf
Sewer impact fees transportation fees water tap fees and building permits average about
5 per square foot
Structured parking grant at 3750 per space above grade only
Calculations are based on 45 of cost of structured parking space less number of surface
level spaces for residential units only no retailoffice spaces included
Optimum Density Bonus at 2000 per bedroom
RESIDENTIAL DEVELOPMENT CATALYST PROGRAM ELEMENTS
Density bonus kicks in only if maximum allowable number ofunits are being
developed per zoning category
of units developed ofunits allowed x 2000x ofbedrooms density bonus
BENEFITS OF DOWNTOWN RESIDENTIAL
The Downtown Plan Downtown Outlook emphasizes the importance of encouraging additional
downtown multifamily development Benefits of such development include
Continued development ofDowntown Orlando as a true 247 neighborhood
Takes advantage of existing infrastructure and reduces urban sprawl
Increases the tax base
Strengthens and supports additional retail development
Complements other public and private investments within downtown
Activates pedestrian activity resulting in a safer and more vibrant downtown
PROPOSED PROGRAM
Naturally the initial incentive funding phase was not envisioned to be an indefinite program
The downtown multifamily product has proven its ability to compete within the regional
marketplace however a more conservative Phase II approach is recommended in order to
continue residential development within downtown
To promote multifamily housing rental and ownership as a vital base for revitalizing
Downtown Orlando the CRA may provide a Tax Increment Rebate on a projectbyproject
basis
The residential Development Catalyst Program is designed to offer a Tax Increment Rebate to
the developer based on project characteristics or elements and a proven need for CRA
involvement in order to make the development financially feasible This program is entirely
performancebased and does not involve any upfront cash incentive dollars In other words the
Tax Increment Rebate is activated after the project is complete and is generating Tax Increment
into the CRA Only addition Tax Increment generated by the project will be considered and it is
not expected to exceed a rebate greater than 50 It is also expected that the percent rebate
would decrease annually over the life ofthe agreement Construction start deadlines and other
performance benchmarks would be built into each agreement
2
RESIDENTIAL DEVELOPMENT CATALYST PROGRAM ELEMENTS
The percent rebate would be based on the following elements categorized by priority
Ultimate desired elements
ITighrise development incorporating a minimum of 200 units or maximum density
allowed by zoning
Block bounded by Orange Avenue Pine Street Magnolia Avenue and Church Street
based on over a decade ofblight
Street level frontage use designated and leased to super destination activity uses with
defined minimum square feet examples could include urban grocery store cinema
Highly desired
Mixed use minimum oftwo additional uses including minimum of one destination
activity Residential minimum of 50
Ground floor use completely designated and leased to super destination activity uses
with defined minimum square feet
Projects within the defined Destination Activity Catalyst Zone in the Downtown core
Ownership units
Mixed income rental or ownership
Projects west of14 within defined area
Desired
Livework artist and student housing
Reactivation ofupper floor space
Balance ofCRA outside ofDestination Activity Catalyst Zone with focus on identified
nodes
Required
Standard design review with focus on substantiallonglasting building materials
Public Art component
Performance measuresdeadlines
Demonstrated need
Duration ofrebate should be appropriate to demonstrated need estimated 1012 years
3
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CURRENT MAJOR
DEVELOPMENT PROFILES
2nd Quarter 2004
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MAJOR DEVELOPMENT PROFILES
2nd Quarter 2004
PREPARED BY
DOWNTOWN DEVELOPMENT BOARD
201 SOUTH ORANGE AVENUE SUITE 1230
ORLANDO FLORIDA 32801
TELEPHONE 407 246 2555
FAX 407 246 2848
WEB SITE www downtownorlando com
11
Downtown Orlando
CURRENT MAJOR DEVELOPMENT PROFILES 2nd Quarter 2004
Project Estimated Cost
1 OUC Lake Highland
2 Inverlad Ivanhoe Development
3 The Ivanhoe
4 801 North Orange Avenue
5 Magnolia Park
6 North Orange Avenue Condos
7 FederalLivingston Otey Place
8 Florida A M College of Law
9 City View Apartments At Hughes Square
10 Hughes Square
11 Parramore Heritage Park Pond
12 U S Federal Courthouse
13 Division Avenue Streetscape
14 Public Safety Complex
15 Carver Court Hope VI
16 LYNX Central Station
17 OUC Chilled Water Building
18 Southern Community Bank Building
19 U S Post Office Orlando Archdiocese
20 The Vue at Lake Eola
21 The Metropolitan at Lake Eola
22 Metcalf Mercantile Bank Building
23 Church Street Station Renovation
24 The Esplanade
25 55 West on the Esplanade
26 The Plaza On Orange Avenue
27 CNL Office Tower II
28 The Sanctuary
29 Eola South
30 The Plaza at Orlando Lutheran Towers
31 Osceola Brownstones
32 The Carriage House ALF
33 Star Tower Condominiums
34 The Jackson
To be determined
To be determined
30 million
11 million
2 1 million
50 million
To be determined
22 million
30 million
23 million
9 0 million
82 7 million
2 2 million
30 50 million
53 million
29 2 million
5 8 million
10 million
7 0 million
To be determined
1 5 million
1 5 million
To be determined
See 55 West below
130 million
140 million
40 million
60 million
6 5 million
21 million
5 0 million
8 0 million
30 million
10 million
IV
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QUe LAKE HIGHLAND
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
3rd Quarter 2002
To be determined
Uptown
Lake Highland Drive and Alden Road
23 acre site slated for a 3 phase master planned development Phase I
which has been completed includes a Lake Highland Prep multi purpose
sports complex with a soccer field girl s softball field baseball practice
infield and six tennis courts In Phases II III the master plan proposes
75 to 90 units of ownership housing adjacent to two communityparks
A commercial educational development projectTobedetermined
QUC Lake Highland Preparatory School
Tim Johnson Downtown Development Board 407 246 2555
Rick Parker Orlando Utilities Commission 407423 9157
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INVERLAD Ivanhoe Development
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
2nd Quarter 2005
4th Quarter 2006
Uptown
889 N Orange Avenue on the southeast corner of Orange Avenue andMarksStreet
157 950 square foot 20 story mixed use residential development on a126acresitethatsitstothenorthoftwo2othernewprojectsplannedalongNorthOrangeAvenuebetweenMarksandParkLakeStreetsinUptownTheINVERLADdevelopmentincludes
68 residential condominiums on floors 7 to 20
23 100 square feet of ground floor retail and restaurant spacealongOrangeAvenueandMarksStreet
40 000 square feet of professional office space on floors 4 to 6
323 car attached parking garageTobedetermined
Real Estate INVERLAD Farmer Baker Barrios ArchitectsChanceGordyRealEstateINVERLAD4074209236
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THE IVANHOE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
4th Quarter 2004
4th Quarter 2006
Uptown
Mid block on the east side of Orange Avenue between Marks Street and
Park Lake Street
Approximately 238 600 square foot 30 story mixed use residential
development that sits in the center of two 2 other new projects planned
along North Orange Avenue in Uptown The Ivanhoe includes
220 residential condominium units on floors 2 to 30
Four 4 3 325 square foot town home units
5 000 square feet of ground floor retail and restaurant space
fronting Orange Avenue
330 car attached parking garage
30 million
GDC Holdings LLC Farmer Baker Barrios Architects
Mike Mulhall GDC Properties Inc 407478 7600
II
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801 NORTH ORANGE AVENUE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
II
3rd Quarter 2004
4th Quarter 2005
Uptown
801 North Orange Avenue on the northeast corner of Orange Avenue
and Park Lake Street
99 100 square foot seven 7 story mixed use professional office
development that sits just south of two 2 other new projects plannedalongNorthOrangeAvenuebetweenMarksandParkLakeStreetsin
Uptown 801 North Orange includes
82 600 square feet of for lease and for sale office space on
floors 2 to 7
16 500 square feet of ground floor retail showroom and
restaurant space along Orange Avenue and Park Lake Street
345 car attached parking garage
11 Million
Ustler II Inc I Farmer Baker Barrios Architects
Craig Ustler Ustler Development 407 839 1070
Ginny Spies Trammell Crow Co Retail Leasing 407425 9700
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MAGNOLIA PARK
Start
Completion
Planning Area
Location
Description
Cost
Contact
2nd Quarter 2004
1 sl Quarter 2005
Uptown
745 Magnolia Avenue at the southeast corner of Magnolia Avenue and
Park Lake Street
Approximately 7 100 square foot three 3 story mixed use development
including
1 700 square feet of ground floor retail space
2 660 square feet of medical office space on the 2nd floor
2 680 square feet of residential space in three 3 units on the 3rd
floor
2 1 million
Jeff Gaither Cuhaci Peterson Architects 407 2284219
11
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NORTH ORANGE AVENUE CONDOS
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Web site
3rd Qtr 2004 Tower I
3rd Qtr 2006 Tower I
Uptown
759 North Orange Avenue on the east side of Orange Avenue one block
north of Colonial Drive
Two 2 20 story luxury high rise condominium towers totaling 400
residential units Tower II is planned to begin construction uponcompletionofTowerIAModelCenterandSalesofficeislocated on
site at 759 N Orange Avenue Condominium units start at 195 000 The
mixed use development will include
17 000 square feet of ground floor retail space fronting OrangeAvenue
Each high rise tower will have 200 condominium units and four 2
story penthouse units
50 Million
Royall Construction of Central Florida Inc
David Barber Director of Construction 407 774 0303
Sarah Frye Model Center Sales Office 407420 2066
www northoranoe com
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6
FEDERAL LIVINGSTON OTEY PLACE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
To be determined
To be determined
Parramore
Area east of Lee Avenue west of Parramore Avenue north of Livingston
Street and south of Federal Street
Mixed use residential retail neighborhood preservation development with
emphasis on residential owner occupied properties The 3 5 acre site will
include a range of housing types and pricing and is anticipated that 25
of the project will include affordable housing
To be determined
Community Redevelopment Agency
Joyce Sellen Community Redevelopment Agency 407 246 2555
l j H 1 1 I 19
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7
FLORIDA A M COLLEGE OF LAW
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
151 Quarter 2004
3rd Quarter 2005
Parramore
Bordered by Hughey Avenue Washington Street Robinson Street andBeggsAvenue
The Florida A M Law School is being developed on 3 77 acres just eastoftheZoraNealeHurstonStateOfficebuildingsCurrentlyintemporaryquartersinDowntownserving200fulltimelawstudentsthenew
159 600 square foot law school will include
4 story Law Library
3 story Administrative offices and classrooms
Law Clinic serving the public located on the north side of campusOpenairplazalocatedonthesouthsideofcampus
500 students at full enrollment
22 million
Florida A M University City of Orlando Orange County CommunityRedevelopmentAgency
Percy R Luney Jr Dean FAMU College of Law 407 254 FAMU
wwwfamu edu law
8
CITY VIEW APARTMENTS AT HUGHES SQUARE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contacts
Website
4th Quarter 2001
4th Quarter 2003
Parramore
595 W Church Street on the blocks bordered by Church Street Terry
Avenue Pine Street and Division Avenue
Located adjacent to the 198 000 square foot corporate headquarters of
Hughes Supply Inc this mixed use residential development includes
both market rate and affordable housing units An apartment leasing and
management office is located at City View City View includes
266 apartment units
25 000 square feet of ground floor retail and restaurant space
1 OOO car parking structure is shared between City View residents
and Hughes Supply employees
30 million
Hughes Supply Inc Bank of America Community Development Corp
Orlando Neighborhood Improvement Corporation ONIC Community
Redevelopment Agency
Robert E Ansley Jr ONIC 407 648 1623
Janet Galvin Liberty Universal Mgmt Retail Leasing 407426 2300
www citvvieworlando com
9
HUGHES SQUARE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contacts
r
4th Quarter 2001
3rd Quarter 2003
Parramore
One Hughes Way on the blocks bordered by Church Street TerryAvenuePineStreetandDivisionAvenue
Hughes Square is anchored by the corporate headquarters of HughesSupplyaFortune500CompanyandislocatedadjacenttotheCityViewapartmentsand25000squarefeetofrestaurantandretailspaceHughesSquareis
A 198 000 square foot 5 story office building
Corporate offices for over 500 Hughes Supply employeesoccupyingover150000squarefeet
Regional offices for the U S Attorney General occupying nearly40000squarefeet
Bank of America Express retail banking branch office
23 million
Hughes Supply Inc I Bank of America Community DevelopmentCorporationIOrlandoNeighborhoodImprovementCorporationONIC I
Community Redevelopment Agency
Monroe Harrison Hughes Supply 407 8414755
10
PARRAMORE HERITAGE PARK POND
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
3rd Quarter 2004 Phase I
3rd Quarter 2005 Phase I
Parramore
Corner of Parramore Avenue and W Church Street on both sides of W
Church Street
Proposed 5 5 acre pond surrounded by a 1 acre park sidewalks
decorative railing landscaping street lighting and grass The pond area
will be approximately 20 to 28 feet deep and also serve as off site
retention to support future development in the area Complimenting the
park and pond will be new streetscape and street lights along W Church
Street from Terry Avenue to Lee Avenue Phase I Additionally the City
of Orlando is currently seeking federal grants to extend the streetscape
along Church Street from Lee Avenue west to the Citrus Bowl which will
be Phase II of the streetscape program
9 million
City of Orlando I Community Redevelopment Agency
Joe Lofaso Public Works City of Orlando 321 229 0286
Joyce Sellen Community Redevelopment Agency 407426 2555
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u s FEDERAL COURTHOUSE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
2nd Quarter 2004
1 st Quarter 2007
Parramore
Northeast corner of Division Avenue and Central Boulevard
An expansion and annex to the existing 280 000 square foot George C
Young U S Federal Courthouse The new Courthouse and George C
Young Courthouse will be linked by a passageway between the buildingsandinterfacewiththenewFloridaAMLawSchoolcampusinanicelylandscaped1acreurbanparklocatedatthecornerofWashingtonStreet
Division Avenue Upon completion of the new courthouse the GeorgeCYoungCourthousewillberenovatedtoprovidespacefortheUS
Bankruptcy Court Office of the U S Public Defender Office of the
Attorney General and Office of the U S Trustee The new Courthouse
and the current George C Young Courthouse will be home to over 400
employees The new U S Federal Courthouse will include
6 story 336 000 square foot state of the art complex with office
and courtroom space
Nine District Judge courtrooms
Six Magistrate Judge courtrooms
Several federal court agencies including the U S Marshall
82 7 million
US Government Services Administration GSA
Joyce Sellen Community Redevelopment Agency 407 246 2555
Joe Wadell Bob Egleston HLM Design 407422 7061
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12
DIVISION AVENUE STREETSCAPE Phase II
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
2006
2007
Parramore
Along Division Avenue from Washington Street to Church Street
A new downtown streetscape design to include picture frame sidewalks
brick corner treatment dual globe streetlights and minor realignment of
Division Street Phase II of the streetscape project will start and complete
in coordination with the completion of the new U S Federal Courthouse
located at Division Avenue and Central Boulevard Phase I of the
streetscape was recently completed between W Church Street and Pine
Street on Division Avenue as part of the Hughes Square development
2 2 million
Community Redevelopment Agency I Federal Courthouse Project I
Hughes Supply Inc
Joyce Sellen Community Redevelopment Agency 407 246 2555
Downtown Orlando
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13
PUBLIC SAFETY COMPLEX
Start
Completion
Planning Area
Location
Description
Cost
Contact
I
To be determined
To be determined
Parramore
Bordered by Hicks Avenue Division Avenue South Street and Anderson
Street
An 11 acre site to be developed for a new Public Safety Complex that
will serve as the command headquarters for the Orlando Police
Department An approximately 200 000 square foot state of the art
complex will replace the old police facility on Hughey Avenue that was
built in 1972 and Fire Station 1 on Magnolia Avenue The Complex will
be the City s largest building project since the TD Waterhouse Centre
was built in 1989 and will encompass an entire city block
30 50 million
Tom Connery City of Orlando Public Works 407 246 3751
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14
CARVER COURT HOPE VI
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CAfj lI ot4flt1 t
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Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
j
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3rd Quarter 2004
3rd Quarter 2007
Parramore
North intersection of Westmoreland Drive and Gore Street on both sides
of street
HUD Hope VI neighborhood revitalization development on 17 acres for
mixed income housing Road improvements and enhanced landscaping
will be added to this new residential development Funding approved in
2nd Quarter 2003 with infrastructure work to begin October 2004 An
approximate 36 month development process Carver Court will include
64 unit apartment building for the elderly
82 units of mixed income rental housing
57 single family homes affordable and market rate
53 million
Orlando Housing Authority
Vivian Bryant Orlando Housing Authority 407 894 1500
Pat Rice Orlando Housing Authority Planning 407 648 0002
15
LYNX CENTRAL STATION
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
1 st Quarter 2003
3rd Quarter 2004
Central Business District
445 N Garland Avenue bounded by Amelia Street Livingston Street
the CSX Railroad and Garland Avenue
Six story 67 500 square foot LYNX headquarters with a LYNX Central
Station LCS connection terminal The 18 000 square foot LCS terminal
will include 2400 square feet of retail space and feature
24 bus bays for various transit systems including
o L YMMO Downtown Orlando free transit circulator
o LYNX Metro Orlando bus terminal and transfer station
Future light rail and commuter rail transit Central Florida regional
system
Future high speed rail Florida system
29 2 million
LYNX City of Orlando State of Florida Federal Transportation
Administration
Scott Field Project Manager LYNX 407 841 2279 ext 3003
City of Orlando Transportation Planning Bureau 407 246 3395
www qolvnx com
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16
QUC CHILLED WATER FACILITY
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
P r
r
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I
1 sl Quarter 2004
3rd Quarter 2004
Central Business District
326 State Lane between Robinson Street and Livingston Street
An expansion of Downtown Orlando s chilled water district the initial
phase of the facility will be a one story 6 000 square foot building with
3 000 tons and the capability to expand to a 12 OOO ton facility
Architecturally pleasing with surrounding landscaping this north central
downtown facility will allow property owners businesses and residents
the opportunity to reduce cooling costs and improve the reliability of their
air conditioning services
5 8 million
Orlando Utilities Commission QUC
Keith Rice Orlando Utilities Commission OUC 407 236 9682
4
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17
SOUTHERN COMMUNITY BANK BUILDING
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
4th Quarter 2002
3rd Quarter 2004
Central Business District
250 North Orange Avenue located on the southwest corner of Robinson
Street and Orange Avenue
Built in 1965 the 133 000 square foot 16 story Southern Community
Bank Building is undergoing a complete interior and exterior remodelingincludingnewwindowreplacementwithmetallicglassonallfloors
biometric security fiber optic and T 1 connection lines new HVAC
system smart building technology new washrooms and elevator cabs
new main lobby new electrical system new roof interior corridor
finishes outside landscaping and front sidewalk
10 million
J Raymond Associates Wakefield Beasley Associates
Gary Tharp GT Commercial 407 709 2246
Bret Anderson GT Commercial 407 709 2246 for Office Leasing
www qtcommercial com
18
u s POST OFFICE ORLANDO ARCHDIOCESE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
2nd Quarter 2001
2nd Quarter 2004
Central Business District
46 E Robinson Street located between Rosalind and Magnolia Avenues
62 500 square foot building redevelopment with the U S Post Office
retaining 13 700 sq ft on the ground floor for postal services with the
Catholic Diocese of Orlando occupying 44 000 square feet spanning
three floors The building will be used for St James Cathedral s
administrative offices an Activity Center and living quarters for visitors
The redeveloped parking area will blend both the adjacent St James
Cathedral and the Diocesan building in a campus like setting
7 million
Orlando Terrace Inc
Carol Brinati Public Relations Diocese Orlando 407 2464800
19
The VUE AT LAKE EOLA
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
4th Quarter 2004
4th Quarter 2006
Central Business District
Southwest corner of Rosalind Street and Robinson Street
A 35 story 323 unit luxury high rise condominium tower on 1 74 acres
overlooking Lake Eola A Model Center and Sales office is located at
426 W Central Boulevard just west of The Eola Wine CompanyCondominiumunitsstartjustunder200000TheVueatLakeEola
includes
323 condominium units 1 2 and 3 bedrooms
6 000 square feet of retail space
3 000 square foot health club
660 car parking garage
To be determined
Churchill Development Group Westminster Partners LLC
Jill Carbonelli Churchill Properties 407 244 0089
www vueorlando com
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20
THE METROPOLITAN at LAKE EOLA
Start
Completion
Planning Area
Location
Cost
Participants
Contact
Website
4th Quarter 2003
3rd Quarter 2004
Central Business District
151 West Washington Street at the northwest corner of Washington
Street and Rosalind Avenue
Description Built in 1963 the former 6 story 250 room Harley Hotel
adopted the Sheraton nameplate in 1999 and underwent a 9 million
renovation and renamed the Four Points Sheraton Hotel The hotel is
currently in the process of converting to a residential condominium with
all 128 units sold the first week on the market Prices ranged from the
low 1 OO OOOs to the low 200 000s up to 300 000 to 400 000 for the
penthouse units The Metropolitan includes
128 condominium units 78 one bedroom units 41 two bedroom
units and nine 9 penthouse suites
Former restaurant space and banquet space will be renovated to
a T V room residentiallounge
A state of the art gym will be added for condo residents and the
pool area will be upgraded
1 5 million
Eichenblatt Company
Coldwell Banker The Condo Store 407 849 0246
www metropolitanatlakeeola com
21
METCALF I MERCANTILE BANK BUILDING
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
1 sl Quarter 2003
41h Quarter 2003
Central Business District
100 S Orange Avenue at the southwest corner of Pine Street andOrangeAvenue
Built in 1925 the 11 story 34 800 square foot historic Metcalf Building isundergoingmajorinteriorremodelingincludingnewcommonarea
finishes and refurbished elevators Mercantile Bank and the Law OfficesofAlvarezSambolWinthropandMadsonPAaremajortenantsatthebuilding
1 5 million
Kuhn Management Inc
Cassy Turiczek Kuhn Management 407 540 9966
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22
CHURCH STREET STATION RENOVATION
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
3rd Quarter 2003
2nd Quarter 2004
Central Business District
Block bordered by Garland Avenue CSX Railroad tracks Pine Street
and South Street
The historic seven 7 building 350 000 square foot Church Street
Station entertainment complex is undergoing major exterior and interior
renovations and being retrofitted for office restaurant and retail space
New tenants include
TooJay s Gourmet Deli Dingo s Australian Restaurant Amura s
Japanese Restaurant NYPD Pizza EverTea Tea Trade House
The Improv Comedy Club and Church Street Antiques
Corporate headquarters of TransContinental Companies a
leading recording and music industry organization
TransContinental will move into the 100 000 square foot Exchange
Building located at the southeast corner of Garland Avenue and Pine
Street Along with TransContinental Headquarter offices The Exchange
Building is being retrofitted to include
Music and recording studios for Transcontinental Record clients
Approximately 15 000 square feet of ground floor restaurant and
retail space along Pine Street and Garland Avenue
To be determined
FF South Inc I TransContinental I Community Redevelopment Agency
Robert Kling Church Street Station 407 318 8000
Don Seligman Quest Co 407 7864001 Office Retail Space
www churchstreetstation com
23
THE ESPLANADE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
2nd Quarter 2004
2nd Quarter 2005
Central Business District
54 W Church Street between Orange Avenue and Garland Avenue
across from the 55 West condominiums
The Esplanade is the initial phase of the 2 phase redevelopment of
Church Street Market and involves major renovation and improvements
to the south side of the complex at 54 W Church Street A roundabout
on Church Street is envisioned to provide a focal point between The
Esplanade and the residential towers across the street at 55 West
Renovations at The Esplanade include
Adding skylights and additional balconies to enhance outside
dining removing all pitched roofing and adding new parapets with
stone cornices renovating the existing bridge over Church Street
Complete facelift to match the 55 West condominiums
Current stage and A TM kiosk at street level will be replaced with
extensive landscaping shade trees and a fountain
An upscale food court on the 1 sl level is planned with restaurant
and retail establishments completing the 2 floor redevelopmentSee55WestatTheEsplanade
Euro American Advisors City of Orlando
Mike Spiker Euro American Advisors 813 353 8800
Don Seligman Quest Company 407 786 4001 Retail space
www fiftvfivewest com
24
55 WEST AT THE ESPLANADE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
3rd Quarter 2004
4th Quarter 2006
Central Business District
55 W Church Street between Orange Avenue and Garland Avenue
A two phase redevelopment of the 2 building two story 70 000 square
foot Church Street Market entertainment complex Phase II will be the
redevelopment of the north side of Church Street Market at 55 W
Church Street The existing 2 story building will be redeveloped into a
30 story mixed use luxury high rise condominium A Model Center and
Sales office is located across the street at 54 W Church Street
Condominium units start at 200 000 up to 1 5 million for a 2 f1oor 6000
square foot penthouse 55 West at The Esplanade includes
354 condominium units on floors 9 to 30
25 000 square foot fitness club
20 000 square feet of office space
63 000 square feet of retail and restaurant space
10 000 square feet of space dedicated to the arts
1 000 car parking garage
130 million
Euro American Advisors I City of Orlando
Mike Spiker Euro American Advisors 813 353 8800
Maria Blanchard Olde Town Brokers 407425 5069 Residential Sales
Don Seligman Quest Company 407 7864001 Retail Space
www fiftyfivewest com
25
THE PLAZA ON ORANGE AVENUE
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
2nd Quarter 2004
4th Quarter 2006
Central Business District
101 S Orange Avenue on the blocks bordered by Orange Avenue
Magnolia Avenue Pine Street and Church Street
Mixed use redevelopment of a two 2 block 2 9 acre site in the
Downtown core featuring office retail restaurant residential and
entertainment space The redevelopment will include a 12 screen state
of the art Movie Theater operated by AmStar Entertainment two 2
high rise office towers 12 story and 17 story and a 26 story residential
condominium tower Asking sales price for office retail condominium
space is 225 per square foot with asking lease rates of 27 per squarefootforofficeand28to30persquarefootforretailspaceThePlaza
on Orange Avenue includes
370 000 square feet of office space
53 000 square feet of retail space
53 000 square foot movie cinema
200 condominium units approximate
500 car parking garage
140 million
Downtown Land Holdings LLC Community Redevelopment Agency
Cameron Kuhn Kuhn Management 407 540 9966
Tom Cook Commercial 407420 1300 Office and Retail space
www plazaorlando com
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26
CNL OFFICE TOWER II
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
2nd Quarter 2004
4th Quarter 2005
Central Business District
400 S Orange Avenue on the south side of South Street between
Orange Avenue and Boone Avenue adjacent to Orlando City Hall
10 story 260 000 square foot corporate headquarters expansion for CNL
Financial Group a Fortune 500 company Late April 2004 ground
breaking This high rise office development has
Over 400 new CNL employees occupying 85 000 square feet
Law firm of Akerman Senterfitt Eidson P A occupying 80 000
square feet
Speculative office space and ground floor retail and restaurant
space for lease
40 million
CNL Financial Group
Jay Berlinsky CNL Realty 407 650 1000
Scott Bell Carter Associates 407420 1300 Office Retail space
27
THE SANCTUARY
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
3rd Quarter 2003
15t Quarter 2005
Eola
100 S Eola Drive on the southwest corner of Eola Drive and Pine Street
18 story 670 000 square foot mixed use luxury high rise condominium
A Model Center and Sales office is located at 509 E Church Street
Condominium units start at 200 000 The Sanctuary includes
178 condominiums 166 residential units and 12 penthouse units
11 500 square feet of office space
12 000 square feet of retail and restaurant space
5 200 square feet of condominium amenities
4 story attached parking garage for 361 cars
60 million
Historic Creations
Steven Kodsi Historic Creations 407 294 7931
Jennifer Tyre The Sanctuary Model Center Sales 407422 4664
www sanctuarvdowntown com
28
EOLA SOUTH
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
4th Quarter 2003
3rd Quarter 2004
Eola
Southeast corner of S Eola Drive and Central Boulevard
Four 4 story 23 unit luxury residential condominium development on
67 acres Honored with Award of Excellence for Best New Design by
the American Institute of Architect AlA Orlando Chapter Prices begin at
300 000 to just under 1 million for a penthouse unit Eola South
includes
Contemporary urban architecture with ground level parking
Residential units on floors 2 through 4 with penthouse units
Two to three bedroom units ranging from 1 500 to 3 000 square
feet
10 million
Eola South LLC
Craig Ustler Eola South LLC 407 839 1070
Olde Town Brokers 407425 5069 Residential Sales
29
THE PLAZA at Orlando Lutheran Towers
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
Website
3rd Quarter 2004
3rd Quarter 2006
Eola
Block bordered by Jackson Street Osceola Avenue Church Street and
Broadway Avenue
Upscale mixed use luxury high rise apartment homes for active seniors
55 years of age up A Model Center and Sales office is located on site
Entry fees for residential units begin at 145 000 for 1 bedroom units
with monthly rents beginning at 1 950 The Plaza includes
Two eight 8 story residential towers connected by a 4 storyresidentialmidrise123bedrooms
Retail shops cafe pharmacy concierge and state of the art
fitness center
Two restaurants located on the 8th floor overlooking Lake Eola
286 car parking garage
21 million
Orlando Lutheran Towers
Kevin Warwick Hardin Construction 407 352 2233
Kerry Kummer The Plaza 407 206 7311 Residential Info
www theplazaorlando com
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30
OSCEOLA BROWNSTONES
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
I
2nd Quarter 2004
2nd Quarter 2005
Eola
Northwest corner of South Street and Osceola Avenue between South
Street and Jackson Street
Three story 26 unit townhouse development on 0 65 acres Priced in
the mid 200s Scheduled groundbreaking is April 2004 Traditional city
brownstones the residential project includes
Four residential buildings with 2 story units above a ground level
garage
2 bedroom units ranging between 1 200 to 1 500 square feet
5 million
Osceola Brownstones LLC I Urban Studios Architects
Picton Warlow IV Osceola Brownstones LLC 407 843 3445
Olde Town Brokers 407 425 5069 Residential Sales
Ia Il1 II
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31
THE CARRIAGE HOUSE ALF
Start
Completion
Planning Area
Location
Description
Cost
Participants
To be determined Preliminary plansTobedetermined
Eola
620 Mariposa Street between Summerlin Avenue and Jackson Street
Four 4 story 64 000 square foot Assisted Care Living facility with 66bedsandrooftopgardenandmainentrywalkwayfeatureonJacksonStreet
8 million
Dick Davis
Davis and Associates
407 839 2099
32
STAR TOWER CONDOMINIUMS
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
151 Quarter 2005
151 Quarter 2007
Eola
429 E Jackson Street bounded by Mariposa Street to the north Osceola
Avenue to the east and East Jackson Street to the south
Proposed 18 story high rise residential condominium on approximately
50 acre site The development will feature a structured integrated
parking garage on floors 1 thru 5 with water features located on the
southeast corner of the tower STAR Tower will include
115 condominium units
3 000 square feet of ground floor retail and office space
30 million
Historic Creations Royal Palm Homes
Steve Kodsi Historic Creations 407 294 7931
33
THE JACKSON
Start
Completion
Planning Area
Location
Description
Cost
Participants
Contact
3rd Quarter 2004
3rd Quarter 2005
Eola
521 E Jackson Street on the northwest corner of Jackson Street and
Eola Avenue
Approximately 65 700 square foot 8 story residential condominium
development located on a 65 acre site The Jackson will include
51 condominium units with balconies on floors 3 to 8 10 one
bedroom 25 two bedroom 11 two bedroom with den and 5
penthouse suites
First two floors will offer associated parking for 69 cars
10 million
B A Jackson Street Condominiums LLC Real Estate INVERLAD N A
Mr Chance Gordy 407420 9236
Edward Johnston Real Estate Gallery 407 425 2800 Residential
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RETAIL DEVELOPMENT INCENTIVE POLICY
The proposed Downtown Plan Update recommends that an incentive program be
developed to encourage quality retail and restaurant development Based on that
recommendation this policy has been drafted for review and input
There are two distinct retail development opportunities that should be addressed by
policy new constntction and existing buildings Within the existing building category
historically designated properties should be a focus
Based on policy formulas on the housing and hospitality developments the follovina is
proposed
Nev Construction
Impact and building fees
5750sq ft for retail
I 5sq ft for full service restaurants see attached definition in Cih Code
Parking support
S37501space for public parking designated for retail calculated on scturedparkingabove
the ground floor Fagade
Grants Eligible
for up to S20 000facadematch for ground floor retail space Additional
impact fee buildingpermit fee credits of S30 sqftfor a grocery store type retail
4 000sq ft or more E
istina Building Credit
for c istingsever and traffic impact fees highest previous ust Impact
and building fees 57
50sqftfor retail S
15 sqft for full service restaurants Eligible
for up to S20 000matching grant for facade improvements sorefacade if multiple
stores Historical
designation bonus Local
historic designation isbasis for eligibility S30
sqft additional credit for retail killservice restaurant use re
All
of the above A
total incentive funding ca not to exceed S1 5million is suggested incentives
are governed by a 10 yearpayback formula based on tax inc ntrevenues
r
generated from the new or renovated development Projects in the Parramore area may exceed
the 10year payback formula on a casebycase basis but in no event be greater than 20 years
The retail incentive program should only be available in designated retail nodes which
are listed in the policy
The retail incentives should only be available for the specific types of retail we want to
encourage These uses should be identified in the retail policy
The mandatory ground floor retail requirement in the LDC should be evaluated and
revised in conjunction with Retail Development Incentive Policy
Locations need to be revised
o Some locations may need more than 50 setaside
Review and revise the list ofpermitted retail uses as identified in the Facade Design
Guidelines
Review language for allowing window displays instead of retail
2
TITLE 11 CITY CODE
Cha ter 58 ZONING DISTRICTS AND USES
PART 4 OTHER SPECIFIC USES AND STRUCTURES
4B ALCOHOLIC BEVERAGE ESTABLISHMENTS
0U ALCOHOLIC BEVERAGE ESTABLISHMENTS INSIDE THE AC3At DISTRICT
Sec 58707Exceptions to Distance Requirements
Sec 58707 Exceptions to Distance Requirements
The sale of alcoholic beverages for onpremise consumption or the package sale o aoholic beveras shall
be exempt from the provisions of Section 58705 for he o IVNing as described belov
Fullservice restaurants
Publiclyowned facilities
Barslnighiclubs in hotl5 or motels where there is no direct access for to the ou
Package Saa of Bear andor Wine
a FullService Restaurants The provisions of Section 58705 above 51 not apply to a sale of
alcoholic beverages for onpremise consumption at a full service restaurant rfullservicerestaurant is
defined as an establishment serving fullcourse meals and engaged primaiy in the service of food
and nonalcoholic beverages with alcoholic beverages generally onlyf consunedor sold in con havetion
with the consumption or saleboVefra 2s aregse211 hours of operation
rved and consumed vwithout the ac company no sales and
bar area in which aoholielic g
consumption of food hovever such bar area shall be no more than twelve scent 12 c the total
Dross floor area of the fullServicerestaurant
An establishment which contains pool tables video games a stage live entertainment
illuminated or nonilluminated signs advertising alcoholic beverages permits dancina or
which has live music or plays recorded music at a IevFI above 7 decibels mearad six
inches from the source shall not be considered to be a fservice restaurant
establishment which charges a cover charge at any time shall lot tZ considered a fullservice
restaurant An establishment which advertises anything other than tesale of food s call not be
considered a fullservice restaurant
The fullservice restaurant must have permanent kitchen facilities 1atedwithin the premises
in which fullcourse means are regularly prepared for service to pmain tainedatatually
Such kitchen facilities must be designed constructed equipped c
allovr preparation of food in sufficient quantities to serve fullcourse realssimultaneLusyto a
a of the
number of Patrons equal to at least fifty percent 50 of the ra3a patron capajofthe
e o
restaurant No person shall attempt to circumvent the intent of tsPart by an attirr
scheme such as the serving of stock meals Stock meals as a3d herein are defined to
include and refer to the serving of cold plates snacks previouslyepared sandvhes and
any other tjpe of meal which is capable of being served to more the one customer
The dinino area shaIcontain tables and chairs or booths of stan d table height Co trs
and tables of cocktail table height shall not be permitted All table shaI mwet or ecam
minimalyacceptable standard of 256 square inches of table space patron
The bar area if one exists shall be visually or physically separartomthe remainrofthe
and shall
adja
e ntct that bar ha d any ther eseating separated from the re ender of
or therf srvcCstoczchairs
adjacentto
suerhall be accessible
from
o the outsidehih the full s ce resauran 2id she
restaurant
rmer
The
not have d e
p o tesale of
b PubliclyOwned Facilities The provisions of Section 58705 above not applyyitotafacility a sal b
alcoholic beverages for onpremise consumption aan establish men local
a bl o
the public where the primary purpose and design of the facility is to accmoda the asmY
people for entertainment or recreation
d BbDsoaleDocum2t14100
c Certain SarsNlghtclubs in Hotels or Motels The provisions of Section 58705 above shall not
apply to the sale of alcoholic beverages for onpremiseconsumption at an establishment located
within a hotel or motel containing 100 or more guest rooms where such establishment in the hotel or
motel has no direct entrance or exit on a public street
d For Package Sale of Beer andor Wine The provisions of Section 58705 above shall not apply
to a vendor who operates an establishment the primary purpose of which is tine package sale of beer
andor wine and who permits onpremise consumption only for the purpose of beer andor wine
tasting incidental to the package sae of such beer andor wine at no charge to the customer
Ord of 9161991 Doc 25094 Ord of 5201996 Doc 29361
omisapidlladvqueryS3707infobase13349nforecord3B6Dso pageDocument48 1400
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Street Level Retail Street Level Retail
1 1 1 1 1 1 1 1 1 Commercial Encouraged Commercial Required
August 21 2000
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Po 6 Gy
DRAFT
DOWNTOWN ORLANDO DESTINATION ACTIVITY CATALYST POLICY
CURRENT CONDITIONSCHALLENGE
General perception of abundance ofvacant storefronts in Downtown core along Orange
Avenue between Jefferson and Church Streets and on Church Street between Magnolia and
Parramore Avenues
Lack of multiple destination trips within Downtown core
Downtown patrons malting trip destinations to primary destinations such as the Centroplex
Thornton Park Churches and Lake Eola rarely include a secondary trip to the Downtown
core
Downtown Orlando is within close proximity to numerous highquality largescale retail
destinations
Downtown core in the evening is generally perceived as onedimensional or a
nightclubentertainment district catering mostely to a late teenearly 20s population
Stiff competition with theme parks and existing nearby retail developments
RELEVANCE4WORTANCE OF PROMOTING DESTINATION ACTIVITIES
Vibrant street level activity is essential to any dynamic urban core
Reinforces sense of place and promotes quality oflife Enhances Orlandos community
identity
Provides business and employment opportunities
Strengthens property values and tax base
Encourages additional economic development activity and longterm sustainability
Promotes sustainable development and takes advantage of and protects existing
infrastructure
Complements previous investments made by the public and private sector within Downtown
Reinforces Downtown as a place to live work learn and play
POLICY BOUNDARIES
Because ofits strategic importance and negative current conditions of underutilization and
physical blight the core ofDowntown Orlando see map on Page 1A will be designated as
the initial policy zone Additional zones may be designated in the future as development
patterns shift and market conditions change This core area policy could serve as a model for
future programs in other designated areas within Downtown
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DRAFT
POLICY GOALS
To jumpstart activity by serving as a catalyst for storefront activity in the Downtown core
Encourage quality development and uses
Increase the number of visits to Downtown by enhancing the quality of experience
Position Downtown as a multipurpose place within a very competitive marketplace
Reduce the current ground floor vacancy levels
Strengthen the role of Downtown as Central Floridas authentic town center and urban
environment
Improve the quality and quantity of mercantile activities including sale of goods meals and
services Guide this process
Fulfill the needs of Downtown workersresidents and expand customer base
Program is focused on attracting visits Enhance the experience
Generate retailleasing activity matched to targeted categories of mercantile activity
Address financial gaps that cannot be handled through conventional financing sources
Avoid subsidizing marginal operations
Increase the real estate tax base and to enhance sales tax revenue
TARGETED DE II ATION ACTIVITIES
Targeted uses are those which may not be driven by the full force of the market in the early
years of policy operation yet are uses that individually and collectively can succeed in
Downtown Orlando based upon its daytime workforce population growing Downtown
resident base and expanding recreational patronage These identified targeted uses will re
enforce Downtown Orlando as the center euthea and avoid competingdirtlwiththemepanrlarregionalshoppbgmallsAsacriticalmassemergesthesetargetuses
m also expa the trafffic generating Power ofDowntown Orlando thereb enabling
Dow ntow to become a mare significantregionallddestination for a variety oftrip purposes
Hi Priori Activi Generators
Live theaters operated forprofit and notforprofit
Live music venues performance space with permanent seating rehearsal space with
regularly scheduled performances open to public
Live performance venues musical concert hall jazz club comedy club ballroom
dancing hall ballet dinner theater variety performances
Multiplex cinema minimum ten screens andor independent art movie house Film
Institutecinematography school
ChildrensMuseum Discovery Center Childrens Art Center ChildrensTheatreMuseumofIndustryandCommerce
Artists working studios showrooms and fivetwork space multiuse spaces for
working crafters and artisans
2
DRAFT
IE Priori Mercantile Uses
Museum merchandise store
Art galleries glass studio craft shops jewelry studio artisans shops an and designschool
Restaurants cafes bistros tapas bars offering full meal service lunch and dinner 6
days per week outdoor cafes restaurants with musical entertainment ethnic
restaurants restaurants that serve as regional destinations by virtue ofregionally or
nationally recognized signature chef or culinary reputation and have a limited number
oflocations in Central Florida
Specialty grocery storegourmet storelgreen grocer multiple departments includingmeatsseafoodbakeryandfreshproduceoccupying7000squarefeetorlarger
Additional Eligible Mercantile Use
Shops specializing in collectibles memorabilia antiques
Home furnishings and home decor studios custom furnishings showrooms with or
without limited workroom areas
Licensed auction houses dealing in estate jewelry home furnishings objects dart
Outdoor recreation and sporting goods stores specialized sports shops includingbicyclestorerunnerssupplystoresoccersupplystorehikingandcampingequipmentstore
New and used bookstore specialty bookstores architecture Florida history artsvintagefirsteditionsnewsstandfeaturingnationalinternationalperiodicalsand
newspapers
New and used recorded music store CDs tapes records including stores sellingspecializedmusicgenres
Independent communitystyle coffee house with interior and exterior seating areaGiftshopcardstorestationarypapergoodsshopeachrequiredtooffergoodsgenerallyunavailablewithinathreemileradiusofDowntownOrlandoDancestudiosfitnesscenterhealthclubdayspa
Pharmacy andor fullservice drug store
Additional Potential Mercantile Uses ased on availability of funding
Familyoriented videoDVD rental store
Flower shop specialty plantflower shop orchids topiary exotic plantsflowers
i
DRAFT
POLICY MECHANICS
Program benefits are based on budget availability not by entitlement or right
Because multiple potential uses spaces and landlords are potentially eligible for this
program the DDBCRA staff will review each application on a casebycasebasis
Only applications qualifying as a destination activity catalyst tenant will be reviewed
The applicant must provide a business plan pro forma and financial data
Applicant must demonstrate theneed for CRACatalyst program dollars in order to make the
proposal feasible
Working through developers and property owners as a valuable partner to enhance the
Downtown core owners of real estate are required to serve as the applicant but may apply on
behalf ofthe prospective tenant The property owner may use the grant to facilitate leasing
and development activity or may elect to transfer benefits to tenants
Operating terms for the tenants ex operating hoursemerchandise mix etc must be defined
and owner payback of grant must be defined in case oftenant default ex lien on property
The business must remain in operation throughout the duration of the agreement
Agreements shall extend from three to ten years unless economically justified by the Board
The applicant will be responsible for prorated payback should the tenant default
Grant applications are reviewed by staff and submitted to CRA for approval
Grants are to be performance based
Applicant must submit annual tracking report of defined benchmarks
Utilize community experts when needed to determine financial or operational feasibility
Establish benchmarks to evaluate program effectiveness
Examples ofeligible catalyst funding
Priority Funding
Sewer impact fees for restaurantscafes up to 243 per indoor seat 182 per outdoor
covered seat 91 per outdoor uncovered seat
Sewer impact fees for all uses Fixture unit charges eligible
Transportation impact fees for all uses eligible
City ofOrlando construction permit fees eligible
Lower PrioriV Funding
Portion ofinterior build out expenses eligible
Rental subsidy eligible decreasing on an annual basis over the life of the agreement
Potential to enhance parking support
ADDITIONAL DDBCRAINITIATIVES TO COMPLEMENT DESTINATIO ACTIVITY
CATALYST POLICY
BusinessEconomic Development staff now on board
Developing database of commercial real estate professionals
4
DRAFT
Initiating available spaceproperty inventory database
Initiating community outreach and education
Planning commercial real estate networkingeducational events
Planning educational outreach events to property owners and existing tenants
Developing Downtown economicdemographic informational resources print and
electronic
Develop and collect testimonials and peer reference programPlantoexplorepartnershipswithprivatedevelopersproperty owners to proactivelymarketandpromoteDowntownOrlandotopotentialretailrestauranttenantsthroughInternationalCouncilofShoppingCenters
Plan to proactively market Downtown Orlando to Central Florida and Florida targeteddestinationactivities
Plan to initiate Downtown orientation tours for potential prospectsRelocationoftheDowntownFarmersMarketwillenhanceDestination Activities within
the urban core Use vendors as an incubator for growing new Downtown businesseswithintheprogramarea
Cross train all staff and educate community leaders and economic developmentorganizationstobeonthelookoutforpotentialprospectsandpromotedestination
opportunities Downtown
Crosspromote program with benefits of fagade grant program potential DEED programandothereligibleprograms
RCIa
20032004 CRA BUDGET
APPROVED REVISED PROPOSED
20022003 BUDGET 20022003 BUDGET 20032004 BUDGET
Salaries Wages and Benefits 196227 247227 168099
Supply Group 3350 4500 4500
Office Supplies 500 650 650
ProCard 1500 1500 3500
Janitorial 50 50 50
Food Supplies 300 300 300
ProCard Purchases 1000 2000
Contractual Services Group 98500 148100 131600
Professional Svcs 20000 71500 37000
Rents Leases 9900 9900 10200
Repairs Maintenance 300 400 400
Printing 3000 10000 8000
Other Cant Svcs 65000 56000 76000
ProCard Contractual Services 300 300
Utilities Group 1900 7800 4500
Telephone 100 6000 4500
Utilities 1700 1700
Account 9606391 100 100
Other 2742 7092 5800
Postage 750 2000 2000
AdvertisingLegal 200 800 800
Auto Allowance 792 792
SubscriptionsMemberships 1000 3500 3000
Travel and Training 5000 5000 3500
General Liability 981 400 977
Total Operating Expenses 308700 420119 318976
Lymmo 970000 796974 724043
Adm Svcs For DDB 399500 399500 399500
DDB Marketing 270000 270000 100000
Downtown Maintenance 645807 645807 663662
Admin Svc Fee to City 186805 337256 387768
Bond Debt SvcInternal Loan 4806167 4806167 5264626
Contingency See Project List 2101304 1881461 2444194
Total 9688283 9557284 10302769
Increases
General Liability 577
Debt Svc 458459
Admin Svcs to City 50512
Downtown Maintenance 12145
CRA Breakout on Major Line Items
Rents Leases
Decreases
Salaries Group 79128
Contractual Svcs 16500
Utilities Group 3300
Other 1292
Travel 1500
Lymmo 72931
Marketing 170000
3300
3000
3900
10200
Other Contractual Services
3000
4000
20000
12000
12000
25000
76000
REVENUE PROJECTIONS
Tax Increment Contributions
City 4918838
County 4462786
DDB 828056
Total 10209680
Interest on Investments 91089
Other Revenue 2000
Total Revenue 10302769
PROJECT LIST
Solid Waste Collection 5000
Pathway School 108000
RetailRest Incentives 81250
Church St Station 65000
Grand Bohemian 148173
Embassy Suites 44509
Sentinel TCE 70000
Mad Cow 40000
Misc Destination Catalyst Projects 113408
Tree Planting 25000
Facade Grant 40000
Signage Maintenance 10000
Misc Incentives 1607455
Trolley Warehouse
Downtown OPD SubStation
Misc RentalOffice Equip
Annual Report
Miscellaneous
Senior Shuttle
Tax Collector
Property Appraiser
Myregionorg
Thornton Park Central
Total 2357795
Contingent upon funding availability
20032004 DDB BUDGET
APPROVED REVISED PROPOSED
20022003 BUDGET 20022003 BUDGET 20032004 BUDGET
Salaries Wages and Benefits 461536 461536 470825
Supply Group 4260 7560 8260
Office Supplies 800 800 800
ProCard 1500 4800 6500
Janitorial 160 160 160
Food Supplies 800 800 800
ProCard Purchases 1000 1000 0 combined above
Contractual Services Group 476370 433250 252451
Professional Svcs 30000 30000 15000
Rents Leases 115420 70300 99251
Repairs Maintenance 500 500 500
Printing 3000 5000 5000
Xerox 5700 5700 5700
Other Cont Svcs 51000 51000 27000
Marketing 270000 270000 100000
ProCard Contractual Services 750 750 0
Utilities Group
Telephone 4000 4000 3200
Other 8992 13600 9830
Postage 2500 2500 2500
AdvertisingLegal 100 500
Auto Allowance 1392 800
SubscriptionsMemberships 5000 9800 7330
Travel and Training 3500 7900 4700
General liability 981 586 1107
Total Operating Expenses 959639 928532 750373
Special Events 75000 75000 75000
Farmers Market 20000 20000 20000
Board Expenses 4000 4000 4000
Tax Increment Contribution 714440 761612 828056
Admin Svc Fee to City 48744 81127 131790
Contingency 179927 72629 55059
Total 2001750 1942900 1864278
Estimated numbers
Increases
Salary Group 9289
Supply Group 700
General Liability 421
Decreases
Cont Svcs Group 180799
Utilities Group 800
Other Group 3770
Travel 3200
DDB Breakout on Major Line Items
Rents leases
Other Contractual Services
REVENUE PROJECTIONS
Ad Valorem Taxes
Minus 5 discount
95931 Office lease
2600 Postage Meter lease
720 Office equipment
99251
2000 BannersMisc
25000 Myregionorg
27000
1323451
66173
1257278
Interest on Investments
Farmers Market Revenue
Admin Svc From CRA
Special Events
Marketing CRA
2500
30000
399500
75000
100000
1864278
c 2A a
DAYToNA BEACH PARTNERSHIP
Daytona Beach Main Street Organization Volunteer List
Riverfront Marketplace 2004
OARD OF DIRECTORS
Presialent Kee President 7heasrrrer IPPresident Executiw Director Q Tice Marmgen
Jim Lloyd Mike Manning Sheri Cobb Frank DeMardni Barbs Joyce
Lloyd Buick
Beach Street354N
Daytona USA
1801 West ISB
Sun Trust Bank
120 South Ridgewood
DBPA
100 S Beach Street 210
DBPA Office Manager
100 S Beach Street
DAB FL 32114 DAB FL 32114
470797
DAB FL 32114
W3862582564
DAB FL 32114
W3866713272
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Lisa McCarthy Stacey Lipton Buddy Budiansky Tam Leek Sydney Slome
BarneysLeather Lipton Interiors Prudential Transact Cobb Cole Bell Oceans Resorts
438 N Beau Street 140 N Beach Street
1432
120 South Palmetto
FL 32114DAB
150 Magnolia Ave
32114DABFL DAB FL 32114DABFL32114
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Debbie Thomas Jamie Stewart Mandy Rossmeyer Frank Corrales Dan Harshaw
Brown Brown County of volusia Finance Daytona Harley Davidson Consultant Jessups
220 S Ridgewood 500 250 N Beach Street 101 290 N Beach Street 125 Basin Street 100 South Beach Street
DAB FL 32114 DAB FL 32114 DAB FL 32114 DAB FL 32114 DAB FL 32114
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FL 32114DAB DAB FL 32114 Ormond Beach FL 32176 professional 4
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MINISTRATIONST F
Name Day Home Fax Cell
Frank DeMarchi ED FrankDBPA@bOmoa com 723272 3239368 2260334 8715558
Barbara Joyce OM ar DDLIA Uhillallcom 8723272 3227091 2260334 8467091
ECONOMIC RESTRUCTURING
Name Business Day Fax Cell
Dan Harshaw Chair Jessups 2528257 2953719
Carol Hertle Burgoyne Properties 9042526531 9042526515 9042955102
BuddyBudianski Prudential 6771211 6767883 3342865
Don Passeretti ReMax 2570232 2570227
Mac Smith Kress Building 2531375
Jack White wall Street Logs 866277777tSheriCobbSunTrustBank582564 2592650 2992944
DESIGN
Name Business Day Fax
Jamie Stewart Chair Volusia County 2544640 2544652
Mae Smith Kress Building 2531375
Sheryl Cook Tom Cook Jewelers 2551468 2542946
JT Thomas Police Department 8319087 beeper
Jay Young PS Printing 552767
Glade Koch Christian Science 528615
Steve Notaras AIA Photo 2540565 2540553
Glenna Doyle Salon 230 2538737
Daniel Garcia Parking Enforcement 6715366
Ed Sanders Parks 4519487
PROMOTIONS COMMITTEE
Name Business Day Fax Cell
Stacey Lipton Chair Lipton Interiors 2554124 4419277 2125000
Al Smith Angell Phelps 2526531 2526515
Darlynn Nangano Black Crow 2559300 2386488 2386071
Candy Johns Chanderly 2387409
Helen Riger City of DAB 6713420 2584543 4052329
Dan Harshaw Jessups 2528257
Michael Rollins Michaels Photography 25505551
Glen Bradsher Dancing Dragon 2390147
Stefan Shields Old Daytona Beach 2570667 8463318
Noel Bickford Angells Treasurers 2552900 2551505
Mario Stemberger Dancing Avocado 9472022 9472073
Suzanne Widley Beach ST Shoe 2587666
Cameron Walbert Kingston Photography 2520073 2524011
Susan McClain ConventionViskors 2550415 132 2555478
Mandy Rossmeyer Campbell Harley Davidson 6158064 2535662
Lisa McCarthy BarneysLeather il 2527770 2529732
PeteMike Beach Street Antique Ma112553022 2527141
Gene camp LampCkaBers 2539118 2530160
Cindy RitziGray WM Ritzi Co 2522552 2521369
Chris Evans Evans Sons 2555922
Christina Zachos ChristinasBeach St Caf6 2587112 2587113
Suzanne Heddy Halifax Historical Mus 2556976
Kelli Beasley Seaside Music Theater 2523394
Michael Swope Daytona Cubs 2573172 2573382
Bruce Bernbaum LetsTalk Antiques 2585225
Mark Oslizlo BennettsFraming Gallery 2551233
Bob Nancy Schreiber Sentimental Journey 2531991
Mary Lubansky MarysForget Me Nots 2531991
Reggie Meacher Carousel Antiques 2551132
Maryanne Babic A Page in Time 3231997
Debbie Anponopoulos Pennysaver 6774262
Vincent DiMartino Reflections 8713705
Pam Edmur TrolleyBoat 2383499
Tim Minning Davidson Bros 2527462
Daytona Beach Partnership Association
Bylaws
IMVDUCTIONPREAMBLE
The Daytona Beach Partnership also known as the Partnership serves as a nonprofitumbrella for entities
dedicated to the advancement ofcommunity building and economic development for Daytona Beach
Organizations andor organizing committees of specific geographic areas can apply for membership to the
Partnership Such organizations should have a focus in community building for a defined neighborhood or
economic development for a defined oommercialre tail district
Specific services to member organizations include acsto technical support professional management
accounting support longrange Planning economic analysis promotion design fimd raising volunteer
development program development home ownership programs neighborhood marketing neighborhood
design assistance and business recruitment ret tion and expansion
MEMBERSHIP
Participation in the Partnership is via member organizations Currently the Partnership includes the Beam
Street District Old City Historic Daytona Uptown Friends of Daytona Beach Community Foundation and
DBPA Administration All member organizations but for the Friends of Daytona Beach and the DBPA
Administration must serve a defined geographic area and offer a missionvision that compliments the
Partnerships PREAMBLE
The Partnership can create member organizations Existing organizations can join the Partnership via a
petition to the Hoard President A super majority is needed for any new or existing organization to be added
tothePartnership
Individuals Merchants Property Owners and stake holders ofmembers organizations are encouraged to
join the Partnership through their individual membership program The Partnership however will
communicate with program for and involve all aspects ofthe geographic area of member organizations
regardless of individual membership
GOVERNANCE
ThePartnership is administered by a volunteer board of directors They may represent sending
organizations serve as stakeholders hold positions vital to the success ofthe Partnership andor represent
program partners The Board ofDirectors may employee a professional staff to implement organization
programs and projects
BOARD OF DIRECTORS
As a sending Board of Directors it is made up of voting volunteer members from all member
organizations and the general public as stake holders Additional board members may be added but will
not have voting privileges such as program partners like the City of Daytona Beach Main Street Program
chairpeople cannot vote
SOURCE OF PIRECTORS
Beach Street 13 Professionals 4
MtsRR 6
Promotion Chair
ER Chair
Design Chair
Old City HD 2 Chairman
Chairmans designee
Stake Holders 3
The term ofoffice for a director is three years all directors can serve up to two consecutive terms In order
to appropriately ensure an experienced board the current board of the Partnership will serve a staggered
term as follows
NAME FIRST TERM ENDS REP
Sheri Cobb 2002 Stakeholder I
Tom Leek 2003 Professional I
Mario Espin 2002 llrossional2
Al Smith 2003 I Merchant 1
Gail Camputaro 2002 Professional 3
Miltos Exahou 2003 Merohant 2
Mike Linn 2002 Stakeholder 2
Jim Lloyd 2003 Merchant 3
Carl Walters 2002 Merchant 4
Mario Stemberger 2003 Merchant S
Pattysue Rauh 2002 Stakeholder 4
Jamie Stewart 2003 Professional 4
2002 Merchant 6
In addition to these director position terms other directors that are members by virtue oftheir leadership
positions Beach Street District promotions ER and Design committee chairs will serve as nonvoting
directors for the length of their chairmanship
Board ofDirectors members can be expelled from their positions by a majority vote of the board of
directors Reasons for such action include neglect ofduties chronic missed meetings conduct unbecoming
andor poor representation
ADMINISTRATION
The Board ofDirectors shall elect officers annually to lead the organization They are
President
Vice President
Secretary
Treasurer
The officers shall be elected by the directors with a simple majority vote The terms of office will be one
year beginning on October 1 and ending on September 30th of the following year Officers can serve no
more than two consecutive terms The election will take place in July ofeach year to allow for the new
officers to be named prior to the following yearsbudget cycle August
Officers can be expelled from their positions by a majority vote of the board ofdirectors Reasons for such
action include neglect of duties chronic missed meetings conduct unbecoming andor poor representation
The duties of the officers shall be as follows
President Run Board ofDirectors meetings Directly manage the executive director Name
chairpeople of various standing committees Main Street Committees of Promotion Design and
Economic Restructuring and ad hoe committees Name ad hoc committees Speak onbehalfof
the Partnership Serve on various other boards and committees and the Partnerships
representative and any and all other duties normally reserved for the President ofa nonprofit
organization
Vice President Serve as President when hesheis absent and hisher designee as appropriate
Replace the President if heshe for whatever reason cannot continue hisherterm All other duties
normally reserved for the Vice President of a nonprofit organization The President will
nominate and the board will approve with a simple majority vote any replacements for vice
president outside ofthe normal election process
Secretary Work with the Partnership Office Manager to ensure accurate and timely reporting of
Partnership Board minutes All other duties normally reserved for the Vice President of a non
profit organization The President will nominate and the board will approve with a simplemajorityvoteanyreplacementsforsecretaryoutsideofthenormalelectionprocess
Tre nw Work with Partnership Office Manager to ensure accurate and timely reporting of
Partnership financials All other duties qormally reserved for the Vice President of a nonprofitorganizationThePresidentwillnominateandtheboardwillapprovewithasimplemajorityvote
any replacements for treasurer outside of the normal election process
Immediate Past President Serve as a voting advisor to the Hoard of Directors and leadership
ELFLONS
The President each April will appoint a chair must be a Partnership Director and two member committee
to serve as the ad hoc Nominations Committee The Committee through membership meetings and the
Partnership newsletter will request nominations for open director positions in May From the nominationstheCommitteewillselectaslateofdirectorsthatwillbepresentedtothePartnershipmembersattheirJune
meeting for approval Their terms will begin in October
Aft the June director election the Nominating Committee will select a slate ofofficers that will be
presented to the Board ofDirectors at their July meeting for approval Their terms will begin in October
STANDINCCOMMITTEESThePartnershiphoststhreestanding committees they are for the Beach Street District and include
Promotions Economic Restructuring and Design Their Chairmanship is determined via appointments oftheincomingpresidentfortermstobegininOctoberTheirchairmanshipisforoneyearandcanbe
renewed Chairpeople are encouraged to create subcommittecaladhoc committees and appoint leaders for
those committees Chairpeople can empower subcommittees to choose their own leadership
Additional Standing Committees can be established by the Board of Directors with a simple majority vote
MEETWGS
The Partnership Board of Directors and Partnership General Membership meetings should take place
monthly Appropriate notice should be given for such meetings
Standing committees should meet as frequently as necessary to successfully implement their work plans
The President or over 50 percent ofthe board ofdirectors can call a special meeting of any Partnershipmemberorganizationentitycommitteeorgroupwithoneweeksnotice
PLANNING
Each August all member organizations standing committees ad hoc committees and subcommittees must
establish work plans for their committers for the following year The inooming President and incomingchaupeoplefleadersshouldleadthesemeetingsFromtheworkplanstheExecutiveDirectorwilldeveloprelatedbudgetsAllworkplansandbudgetsmustbeapprovedbythesponsorshipentitybySeptember
Separate from the above mentioned planning and budgeting the incoming President and Executive DirectorwilldevelopasalaryadministrationbudgetandanofficeoverheadbudgetbySeptember
The Executive Director prepares a master work plan and muster budget to be presented to the Board of
Directors for adopted in September
FISCXL YEAR
The Partnershipsfiscal year begins in October and end on September 30
ACCOUNTING
The Partnership follows all generally accepted accounting practices for nonprofit organizations
PAYABLES
Payments made by the Partnership must be sign by two recognized directors
SYLAWS
Additions deletions andor changes can be made to these bylaws with a majority vote ofthe board of
directors
UDR
Quorum for the Board of Directors is 40 percent ofthe voting directors in good standing
DAYTONA BEACH PARTNERSHIP
Economic RestructRdag Focus Statement
Riverfront Marketplace in Downtown Daytona Beach o ers fun
entertainment activitybasedanchors
Marina River Cruises Chatter Boats Farmers Market Daytona Cubs Historical Museum Angell
Phelps Chocolate Seaside Music Theatre and Harvey Davidson to added by News Journal Ceder UCF
EcoTourism Manatee Island and Visitor Information Center
matched by highend entertainment t businesses
restaurant row restaurants eateries bars nightclubs
and complimented by quality retail
boutiques specialty retail antique row cycle row antigwe malls
surrounded by desirable historic neighborhoods and strong
commercialgovernment segments
Do nt et C stome PMM
1 Single and Married People age 25 to 59 with ahousehold Inoonic of over 35000This
population represents 44000households in Daytona BeachsMSA
2 Tourists Four million of the nine million visitors to the MSA annually The district
already receives in excess of two million visitors each year Visitors offer an average
household income in excess of 80000 spend 378 during their visit
3 Anchors Downtownsanchors attract well over one million users each year
Seaside Music Theatre 14100 household membership
Daytona Cubs 85000spectators each season
Angel dt Phelps Chocolate average 300 tourists each dayHistoricalMuseum5000visitorseachyear
Halifax Harbor Marma attract about 10000 visitors
Harley Davidson 1 million visitors each year
Farmers Marlwt 2000each Saturday in season
marina river cruises charter boats figure is estimate
New anchors under development include the Lively Arts Center Manatee Island Echo
Tourism Jackie Robinson Experience Marina Expansion and Visitor Information Center
4 District Employees and Resi The population represents 6500 employees
with a super majority being who collar The entire population is within one block
walking distance to Beach Street The district includes 750 businesses
About 6000 people live in downtown Census Track data shows economically atrisk
neighborhoods but unprovements amhappening now has neighborhood association
addressing social problems zoning law change several new marketrate housing projects
at various stages of developmem Also low rent housing for elderly skew census data
5 College Students The MSA offers over 25000 college students with above national
average expendable income for food clothing and int UCF will open its
graduate program for the Performing Arts in downtown in September 2004
DAYTONA BEACH PARTNERSHIP
20032004 WORK PLAN
OROANYZATIDN M11ON
Mission serve as a management consortium for community building entitles based in the main Street
philosophy Organize development at the grassroots level with support andtechnical assistance from a
centralizedprofessional staff Lead the entire effort through a volunteer board of directors and strong
partnerships with government public andprivate partners Accept fundingfor such activities through an
activefundraising program hw1ung sponsorship grants membership and other projects
DAYTONA BEACH PARTNERSHIP ASSOCIATION
Consortium ofCommunityBuilding Organizations
ORGANIZATION ECONOMIC PROMOTION DESIGN
Board of Directors RESTRUCTURING
ORGANIZATION Board gf Rectors
Responsibility Areas planning management staffing contracts office overhead
STAFFING
Board of Directors
Executive Director
Office Manager
MarketingPromotion Director
MANAQEMENT
Accounting Policies and Procedures Manual
Human Resources Manual
Budget Audit
Links to chamber city and other groups
Membership organization spokesperson
Planning
Umbrella Expansion
Volunteer Recruitment and Program
Trustee Director and Committee Chad TminingDevelopment
Membership Management
Partnership Newsletter
Rumor Hotline
Block Captains
OVERHEAD
Office Space
Office Supplies
Technology
Utilities
Insurance
Contracts entertainment
FUNDRAISING
Comm Fda sponsorship grants special projectsmembership
SPECIFICS
Policies and Procedures Continue implementation ofpolicies and procedures manuals for
accounting human resources and fund raising
Meeting Calendar Establish an annual calendar ofmeetings times and places in January 2004
Town ball Meetings Offer regular t
I
n hall meetings to inform the members and stakeholders
about Partnership progress and current events in the downtown district
Newsletter Publish the Partnership newsletter regularly to quickly communicate committee
happenings inform merchants of firture activities and encourage participation
Rumor Hotline Continue rumor hotline Hot line designed to offer an alternative communication
vehicle than Partnership staff or volunteer leaders
Audit Perform all auditsfinancial reviews of expenditures as required by funding agencies
Daytona Beach Farmers Market Continue current marketing efforts in growing the Saturday
Farmers Market Continue marketing expenditures Increase activity with Florida Association of
Community farmers Markets grants
Sponsorship Continue to secure event and program sponsors for Partnership initiatives as well as
requested assistance from other organizations
Grants Continue to subunit grant proposals to government private corporate and advocacy
funding sources for initiatives ofthe Partnership its member organizations and committees
Special Projects As appropriate participate special programs such as ATM credit cards etc
Fundraisers As appropriate participate in fund raising activities such as holiday cards store
decorating packages etc
Membership Continue rebuilding the Partnerships membership goal 15000
Endowment Begin endowment program
Ifdesignated implement Waterfronts Florida Program
Attempt a Florida Brownlxelds designation
DESIGN
Responsibility Areas securitysafety bike racks wayfinding signage parking landscaping liter
collection banners facades Riverfront Park quality of life Project pending funding
AREA 1SecuritySafety
Support Community Policing Substation P
Support CRA funds for Community Policing improve consistency 11
Continue Bike Patrol beeper number card program
Support flex scheduling of community and bike officers to better meet demandsevents
No Trespass program participation provide signage
Merchant quick cards for phone numbers
Continue assisting with additional policing budget
AREA 2 Landscape
Replant existing planters
Cedar tree in Riverfront Park serve as citys holiday tree
Encourage merchants to add plahhtexs to soften the facades of targeted buildings
Work with city to light palm trees in median
Set up system for landscape issue referrals
Consider contract for landscape services
AREA 3 Signage
Finalize design plan seeksecure funding two phases of50000 each WF
WayFinding Signage
1anners
Welcome signs
AREA 4 Parking
Set up contract parking opportunities
Actively participate in parking study
Work with city on construction site parking
AREA 5 Homeless
Work to enforce existing rules
Gateway Center
AREA b Information Kiosks
Redo
New Information Directories
AREA 7 Direct Property OwnerMerchant Services
Market new facade program
Rebuild America Project Impact
Outdoor merchandisingsandwich boards rules possibly license like outdoor cafes
Educate owners about design standards in newsletter etc
AREA 8 Capital Projects
Audio System
RiverroantPark Open Space Task Force community education plan adoption begin
se ekingsecuring funding implement
ECO SIR C
Responsibility Areas Economic Data and Research Thoughtful Business Placement Retail Cluster
Building Business Recruitment Business Retention Merchant Support Services
Economic Analysis Customer Profiles Cluster Maps updateBusinessRecruitmentRetentionandExpansioncontinueTechnologybasedBusinessResourceCenter
Website
Professional Development
Building and Business Profiles
Customer Surveys
Business Adoption
SPECIFICS
Economic data research Review reserarch and update where appropriate confirm overall
philosophy and ensure economic feasibility Track available vacancies and requested rents
Update Analysis Perform annual review ofeconomic analysis plan recruitment kit and welcome
kit Folders for kits
Continue strong ties with commercial real estate professionals
Continue tracking ofretail sales
Business recruitment retention and expansion Continue committee efforts in linking cityincentiveswithprospectsandcommitteeservices
Business Development economic anal is economic development
planning cluster building and business recruitment retention and expansionImproveandcontinuefloatingincubatorAddmorecontractorsbusinesstobusinessvendors to
the program Enrollees commit to working on a sliding scale for new merchants during their first
year ofoperation
Improve and continue mentor program Link mentors with block captains Mentor
responsibilities are to welcome the new merchants introduce to neighbors encourage participationinthePartnershipintroducetobikelcommunitycopsandanswerquestionsgarbagetimesrecyclingetc
Merchant Support Services Professional DevelopmentContinueResourceCenterTheOfficeoffersuseofdigital camera fax machine computers
scanners color printers color poster printers copy machine etc for free to merchants Include
articles in newsletter about the free technology to merchants
Breakfast for Your BusinessTown Hall Host several membershiptown hall meetings annuallywithbusinessimprovementtopicsexflowtobettermarkettohotelguestsMerchantConsultantServiceTargetGeneralDirectmerchantadoptionofmerchants
business development planning plan implementation monthly followup meetings fundingInternetMaintainWebSitewebsitestillunderconstructionWeareinthefinalphaseofits
development Should be onlineby late summer The site includes a section on business
recruitment that includes our economic analysis customer profiles consumer spending habits etc
Project Budget shared with Promotions Committee
Follow proposed Land Development Code improvements through process
Pending board approval take on one development project
PROMOTIONS
Responsibility Areas Image Events Retail Promatiions Advertising and Publicity
District name logo colors marketing messages
Marketing Materials brochures etc
Logo slick sheets
Publicity Program
Coop Advertising
Retail Promotions
Antique Row Restaurant Rov4 Cycle Row Boutique Row etc
Special Events
Hospitality Resource Network
SPECIFICS
PUBLICATIONS PROMOTIONS
General Brochure
Beach 10
Direct Mail Newsletter
Website
ADVER77SING
Beachside Newsletter
Black Crow
NewsJournal gang ads
Fun Cuing
PROMOTIONS
Restaurant Row 5000 funds marketing opportunities to promote eateries independently to
customer profiles Book the Cook hotel menu books food theme promotions Taste of
Downtown Elizabeth Arden Roadshow are being considered by the committee
Anchors 5000 fiords marketing opportunities with Cubs Harley Davidson SMTLivelyArts
Angell Phelps Halifax Harbor Marina Halifax Historical Museum
EVENTS potential CVB out ofarea marketing support streets closed
event ideas
Dates and events are a working model
October 35 Jeep Beach
November 12 Halifax Art Festival Swinging Under the Stars
December 5 Holiday Central Daytona Beach Chocolate Festival
February 7 Daytona 500 Parade
Mare 13 Daytona Beach Wine and Food Festival
April 3 Riverfibnt Art Faire
May 1 Daytona Beach Beer and Blues Festival replaces Seafood FestivalKing Fish
BrawlABPADaytona Grand Prix Outofwater Boat Show
June July Book and the Cook
August 2021 Bill McCoy Real McCoy Rum Music Festival
September 10 Downtown Fall Wine Festival
Daytona Beach PartnershipAccountingManual
The following Finance Manual attempts to record the processes and policies ofthe DBPA to set standards
for financial issues related to the organization
GENERAL POLIt
DBPA will meet or exceed commonly accepted accounting principles Further DBPA when required will
follow statefederal lawsguidelines for accounting purchasing and auditing
RECED ABLES
DBPAsaimcel budget will include income from public sources private funding corporate support and
foundation income Further through an organizational endowment investment earnings will also be
generated
Special Improvement District Assessments The Downtown development Authority will contract annuallywiththeDBPAtocollectanddistributetotheorganization
Private Frording DBPA will solicit donations and memberships regularly to provide specialty services
and generate revenue Such funding can be restricted as outlined in the organizationsFund Raising PolicyandProceduresManualTypicallytheorganizationwillsecuresuchfundingthroughdirectmailstrategiesthatmayincludereturngiftcardsandpostagepaiidreturnvehicles
The organization will also sell products As such those exchanges may include an order form
As donations are received payments and giftlorder cards are recorded in the following manner
originals are placed in incoming gifts bin
within three working days all giftstorders are recognized and bank deposits are performedwithin10workingdaysallgiftstordersarerecordedintheorganizationsgiftmanagement
software
Ifanew donorcustomer a record is generated as part of the gift recordingtheincomeisrecordedinboththepaperandcomputerledgerundertheappropriate income
Categories
Corporate Income DBPA will actively recruit corporate support to underwrite the cost ofnew and existingspecialeventsprogramsinitiativesandgeneralQgeratinngexpensesSuchsponsorsmayberecruitedbytheexecutivedirectorcontractedagentorexecutivedirectordesignee
Corporate sponsorship payments will be recruited like a private gift and may include additional steps as
appropriate andor outlined in the sponsorship agreement
Foundation Income The Friends of Daytona Beach Community Foundation will actively seek foundation
support from corporate private government and advocacy grant sources Such support will be recordedlikeaprivategiftFurtheradditionalaccountingwillbeperformedperrequirementsofthefundingsourceusinggenerallyacceptedaccountingpracticesTneseeffortscouldincludeseparateaccountingrecordsand
special additional audits I
Anmml Campaign Businesses in the Redevelopment District and the surrounding areas are requested to
support ofAnnual Campaign The structure of the Annual Campaign is large firms or multiple locations
54000annually nonprofits 7500annually and all others 13500 annually
B ET
The executive director ED will prepare an annual DBPA overhead budget The ED will be responsible for
the budget process approval by the board of directors and complete implementation The promotions
committee design committee and the eoonomic Testructuring committee will prepare their budgets The ED
will prepare a combined budget for approval by the Board of Directors
An organizational finance audit will take place annually by an independent Florida CPA firm
RECEIPTS AND ENMNSES
Received invoices will be held in the Invoices to be paid bin until processing The process will take
place at least twice monthly It includes
invoices will be linked to budget categories
invoices for nonoverheaditems villbe paid from the DBPA Operating Account and
overhead invoices and payroll will be paid from the Administration Account
The computer generated Quickbook system will be used for all the accounting fiinctions
When monies are received they will be deposited into the proper account ie operations or administration
and entered into the computer denoting the origin ofthe money and crediting it to the proper account
Received invoices will be checked for validity Checks will be issued charging the proper account All
checks must have two authorized signatures before being disbursed A check stub will be attached to the
invoice before being filed in the paid bill file
Monthly profit and loss statement will be prepared for the Board of Directors meeting as well as any other
reports that they deem necessary
A quarterly report with all necessary backup will be submitted to the DDA This report is necessary before
the DDA will release the quarterly payment All DDA payments will be deposited in the Administration
account to cover overhead account items such as payroll taxes rent benefits and utilities
1126 AM DAYTONA BEACH PARTNERSHIP
1901 Profit Loss Budget vs Actual
Accrual earls October 1 2003 through April 19 2004
Oct 1 03 Budget Over Bu of 8
Ordinary IncomelExpense
I ncome
10000 GENERAL INCOME
10001 Membership Owes 937500 1500000 662500 625
10003 DDA Support 7875000 10500000 2625000 750
10009 Farmers Market 3009032 4800000 1790968 627
10012 Installation Dinner 39000
10013 Interest Income 027
10024 Rack Space 1109500
10621Shopping Bags 50200
Total 10000 GENERAL INCOME 12020259 16800000 4779741 715
10300 GRANTS
103042003Working Waterfronts 903811 2500000 1596189 352
Total 10300 GRANTS 903811 2500000 1596189 362
10400 SPONSORSHIP
10407 Downtown Daytona Nights 1800000
10400 SPONSORSHIP Other 000 5000000 5000000 00
Total 10400 SPONSORSHIP I 1800000 5000000 3200000 360
10500 EVENT INCOME
10016 VJngfish Brawl 000 400000 400000 00
10017 Wine Food Fast 729518 750000 20482 973
10411 Fall Wine Feet 45790 750000 704210 61
10504 Bike Week 2820068 3000000 179932 940
10514 Biketoher Feat 1154622 1000000 154622 1155
10516Other Events MN 000 300000 300000 00
10517 Holiday Central 199750
10518 Rum Festival 000 250000 250000 00
10520 Jeep Beach 337385 500000 162615 675
106n Art Festival 681389 200000 481389 3407
10523 Art Faire 377400
Total 10500 EVENT INCOME 6345922 7150000 804078 888
Total Income
Expense
20000 SALARIES
20001 ED Salaries
20004OMSalary
20005 Senefit8
20006 Payroll Taxes
20008 Marketing Mgr
Total 20000 SALARIES
20M OVERHEAD
20051Office Rent
20053 Phoneflnternet
20054Office TechnologyFurniture
20065 Office Supplies
20056 MembershiputPublicationns
20057Office Printing Postage
20058 Audit
20050 Insurance
20060 Travel Conferences
20061 Newsletter I Communications
20062 Repair Maint
20064 General Membership Meetings
20065 Meetings other
20065 Misw office expense
20067 Payroll Clearing
20068 Installation Dinner
20070 Rack Spam
21069992 31450000 10380008 670
3199989 6400000 3200011 500
990992 1800000 809008 551
679581 110000 420419 618
526404 800000 273596 658
1199991 2400000 1200009 5010
6596957 12500000 5903043 528
348787 600000 251213 581
272991 300000 27009 910
10000
157457 150000 7457 1050
22500 50000 27500 450
23117 50000 26883 482
1190000 1160000 40000 1267
450279 1500000 1049721 300
207116 350000 142884 592
89480 100000 10520 895
83158 60000 3158 1053
120000 100000 20000 1200
19927 50000 30073 399
24707
735584
76406
2386
Page 1
11x6 AM
04119104
Accrual Bask
DAYTONA BEACH PARTNERSHIP
Profit Loss Budget vs Actual
October 1 2003 through April 19 2004
20071 Electric
20072 Information Center
Total 2M OVERHEAD
20200 GENERAL PROMOTIONS
20203 Brochure Updates
20204Beach 10
20205 Brochure Distribution
20207 General Advertli ft
Total 20200 GENISW PROMOTIONS
20300 GRANT EXPENSE
20399 Prep Submission
20300 GRANT EXPENSE Other
Total 20300 GRANT EXPENSE
20600 IMAGEWUBLJCATION
20805 Passport
Total 20600 IMAGEIPUBLICATIONS
21000 BEACH STREET PROMOTIONS
21009 Btketober Fest
21012 Art Festival
21014 Holiday Central
211015 Bike Week
21021OthereventsDON
21029 Rum Festival
21084 Kinpflah Ova
21086 Who A Food Feat
21061 Jeep Beach
21088 SpftArt Faire
21089 Fall Vkgne Feat
21091 Direct Mail
21M Chocolate FeWAnchom
21094 Gift Baps
Total 21000 BEACH STREET PROMOTIONS
21090 Farm Market
x10901Admin I P on
210902 trash
210903 Promotions
21090A rent
210905 Saks Tax
21090 Fann Market Other
Total 21090 Farm Market
22000 BEACH STREET DESIGN
2212OsiWMtsc
Total 221W BEACH STREET DESIGN
23000 ECONOMIC RESTRUCTURING
Total Expense
Net Ordinary Income
Other hxomafExperse
Other hrcorrre
1999 EXCHANGE
Total Other hrcame
Net Other Income
Net Income
Oct 103 Budget 8 Over Bu of B
auf
170119
3019343 3460000 440657 873
70000 500000 430000 400
333700 500000 166300 667
296400 700000 403600 423
466842 650000 183158 718
1166942 2350000 1163058 497
1905 20000 18095 95
12005
13910 20000 6090 696
000 300000 3100000 00
000 300000 300000 00
106100 15000 91100 7073
1569764 1300000 269764 1208
269907 500000 230093 540
7500 20000 12500 375
67589
310100 1200000 489900 258
15000 900000 885000 17
482928 300000 182928 1810
799184 500000 299184 1598
579240 400000 179240 1448
05908 300000 114092 620
238535 50Q000 263465 473
98944 400000 301056 247
162427
4891126 6335000 1443874 772
807132 1200000 592866 506
558156 808000 239644 703
10800 50000 39400 21206
79628 130000 50174 614
221545 312000 90455 710
22998
1510257 2500000 989743 604
000 100000 100000 00
000 100000 1100000 00
143988 250000 106012 576
17342523 27815000 10472477 623
3727469 3635000 92469 1025
20567
20567
20567 000 20567 1000
3748036 3635000 113036 1031
Pape 2
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PROJECT BUDGET
BLWGET
TOTAL CPI MATCH
PROJECT 1 WTBRBASEDBUM05LUSTER
EXTGBUSINESS RETgNTION
Task 2A WagerBasedBusiness ChaNdPlan Recruitment 26000 13000 13000
Consultant economic analysis data research and collection
report preparation painting distribution public meeting
recruitment sti AW development recruitment marketing
materials tows mailings postage office supplies office
supportclerical accounting support phone audbsite
Task 2B Direct to Business Consultant 22000 11000 11000
Consultant merchant meetW service marketing travel
accommodations mailings postage office supplies office
supportclerical and phone
OJECT 2 1ffiSTOR
Task 3A Cultural Historical WayFinding Markers 28000 14000 14000
Initial art work design icon development sample
fabrication public meeting destination Malbon
destination summery preparation market location
identification summery writer Design manufacturing
installation insurance and marketing
Task 3B Wildlife WayFinding Markers 12000 6000 6000
Initial art work design icon development sample
fabrication public meeting destination identification
destination summery preparation market locidentificationsummerywriterdesignmanufacturing
installation insurance and marketing
PLQRCT3 RIVEEi ONT PABWQPEN SPACE
Task 4APark Model 12000 6000 6000
Research and collect data prepare drawings hire firm
hire consultant prepare draft drawing update draft
prepare final draft update final draft nmu cthre model
deliver model prepare companion literature transport model
display model distribute literature collect feedback
comments prepare feedbackcomment report and preset
model and report to city commission I
TOTAL 100000 50000 50000
T
Project BudgetSchedule type dollar amounts only in applicable categories and leave other categories blank
round to the nearest dollar no cents Ifyour subgrant Agreement requires match recipient match Inlandand
Cash combined must at a minimum equal the 1i CMP funds requested one hundred percent 100 match is
required IfAutomated Data Processing ADP equipment is being purchased you will need to complete and submit
Appendix 1 Ifthe cost for any service or equipment is over 25000 and will be nm a noncompetitive sole source
you must also submit a Sole Source Justification Fora Appendix 2 A budget transfer of funds within approvedbudgetcategoriesinanamountnottoexceed10percentoftheFCMPtotalbudgetisallowedwithoutrequestingan
official amendment This budget transfer will be allowed one time during the subgrant period
d CatePOrv FCMPFunds
1 Salaries 10499
2 Fringe Benefits
3 Tavel
4 Equipment
5 Supplies
7 Contractual Services 9001
Riverhont Park Scale Model
7 Construction
8 Other 5500
Facility Rent 1500
Print Postage 1500
Website Hosting 2500
9 Indirect Charges
DCAIFCMP Total 25000
Match Total 25000
Total Project Cost 50000
DBPA 2004 Campaign
Business Name Contact Name
Street Address Pity State Zip Code
Phone Number Fax Number CellPager
EMail Web Site
Contact Names people to receive the newsletter include address if different
1
3
2
4
Committees you may be interested in serving on please check all that apply
ECONOMIC RESTRUCTURING CO1VdVl ME
Meeting Time 2d Tuesday ofeach month at 930 amatAngell Phelps
Responsibility Areas economic data and research thoughtful business placement retail cluster
building business recruitment business retention and business expansion merchant support
services
DESIGN COWAITTEE
Meeting Schedule 4 h Tuesday ofeach Tonth at 8 amat the DBPA Offices
Responsibility Areas Maintenance capital siguage bathrooms securitysafety pedestriantraffic
quality of life parking and fgcad morvations
PROMOTION COMMITTEE
Meeting lime I Tuesday ofeach month at 8 am at Angell Phelps
Responsibility Areas Image events retail promotions advertising and publicity The Promotions
Committee is responsible for all aspects of the districtsmadw ing In addition to general
committee meetings many ad hoc event planning committees like Restaurant Row
Payment Information
Annual support for fiscal year 2004 135 150i year in a row
SEND PAYMENT TO
DBPA 1llWest ISB Suitt 101 Daptorabeacl F 32114
Questions Please call 3866713272
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