COMMUNITY REDEVELOPMENT AGENCY-ANNUAL REPORT FY2007-2008
community redevelopment agency
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Prepared for:
Pinellas County Board of County Commissioners
March 2009
Prepared by:
CRA Staff/Economic Development and Housing Department
~ Clearwater
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A. Introduction
The Florida Community Redevelopment Act of 1969 (Florida Statutes: Title XI, Chapter 163,
Part III) provides a vehicle for local communities to form a Community Redevelopment
Agency (CRA) and create a Redevelopment Trust Fund through Tax Increment Financing
(TIF) for financing improvements within a target area. The City of Clearwater established
its CRA in FY 81-82. The CRA was expanded in 2004 and a new redevelopment plan was
approved in February 2004. Pursuant to Chapter 163.356(3)(c) of the Florida Statutes,
a progress report of the year's redevelopment activities, including a complete financial
statement of assets, liabilities, income and expenses, is due March 31 of each year. This annual
report briefly summarizes the redevelopment activities conducted by the CRA in FY 07 -08
and includes the year's financial statements.
In FY 07-08, the CRA concentrated on the completion of the Cleveland Street Streetscape
Phase I project, the ongoing construction of Station Square Park and the planning of the
Cleveland Streets cape Phase II project. To better serve the needs of a revitalizing downtown,
the CRA hired a Downtown Manager to spearhead retail recruitment efforts and oversee
the creation of a district web site, the implementation of numerous programs and the
coordination of marketing with the Downtown Development Board (DDB). Other initiatives
included the development of a "brand" for downtown; hiring of a retail recruitment firm to
assist in the development of a strategy for retail recruitment and repopulation of the retail
spaces in the district; preparation of a marketing and leasing plan to implement the retail
strategy and assist with the negotiations between retail contacts and property owners.
The CRA worked closely with developers, the DDB, Main Street Program, property owners,
Clearwater Regional Chamber of Commerce, and other stakeholders to coordinate projects
that impact Downtown and spur catalytic development within the CRA district.
The CRA's budget for FY 07-08 was $2,746,487.
B. New Activity
\Vater's Edge Development Agreement
On Dee. 12,2006, a Development Agreement was approved between the CRA and OPUS
South Development, LLC concerning Water's Edge located on Cleveland Street. Water's Edge
has 157 condominium units and 10,000 square feet of retail space.
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The Development Agreement outlines the general terms and incentives
for this project. The CRA will reimburse impact fees not to exceed
$535,000 and reimburse sidewalk and site improvements following the
Osceola Streets cape Conceptual Design not to exceed $500,000. Starting
in the fiscal year in which tax increments are expected to be generated
(2009), the CRA will budget for the anticipated reimbursement to the
developer, and budget thereafter until the reimbursement is paid in full.
The total payments by the CRA shall not exceed $1,035,000.
The construction of Water's Edge was completed in September 2008.
\V /\T E R'S E lJ r; E
The Strand at Clearwater Centre Development Agreement
On Jan. 16,2007, a Development Agreement was approved between the CRA and Clearwater
Centre, LLC concerning the Strand at Clearwater Centre located
on Cleveland Street. The Strand at Clearwater Centre will have 71
tower residences, 17 city homes and 21,000 square feet of retail!
restaurant space.
The Development Agreement outlines the general terms and
incentives for this project. The CRA will reimburse impact fees
not to exceed $425,000 as they become due, and certain water
and utility relocation costs not to exceed $260,000. The CRA also
agreed to make streets cape and landscape improvements in a
total amount not to exceed the lesser of $500,000, or the amount
of funds remaining in the project account after payment of the
impact fees and utility relocation upon completion. The total
payments by the CRA shall not exceed $1,040,000.
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TH E STRANU I\T
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Construction is on schedule and expected to be completed in summer 2010. C E NTH E
iY\arriott Residence Inn Development Agreement
On May 15, 2007, a Development Agreement was approved between the CRA and Clearwater
Hospitality Properties, LLC. The Marriott Residence Inn has 115 hotel units to include
studios, one-bedroom and two-bedroom suites.
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The Development Agreement outlines the general terms and
incentives for this project. The CRA will reimburse impact and
permit fees not to exceed $178,000, payable upon receipt of a
Certificate of Occupancy. The CRA will also reimburse the City-
only portion of the TIF to offset extraordinary costs associated
with the amenity package required by the Marriott Corporation,
and to allow the project to meet minimum rates of return
necessary to construct the project. The total reimbursement
under the City's portion of TIF shall not exceed $400,000.
The construction of the Marriott Residence Inn was completed in
September 2008.
i'v\ARRI DTT RES! U ENeE I Ni'.j
Cleveland Street and Prospect Lake Park Site
On May 8,2007, a Request For Proposals/Qualifications (RFP/Q) was released to select
a qualified Development Team to successfully purchase and develop the 4.13+/- acre site
located on Cleveland Street and Prospect Avenue (formerly known as Mediterranean Village).
The CRA desired a residential infill project with a commercial component. The deadline for
submissions was June 29, 2007. On July 18,2007 a Selection Committee, made up of the
CRA Executive Director and City staff, evaluated the written proposals and identified three
finalists who most closely met the objectives of the CRA. The three finalists were invited to
make formal, detailed in-person presentations to the Selection Committee on August 1 and 2,
2007. After deliberation and discussion, the Selection Committee unanimously selected Miles
Development Partners of Atlanta, Georgia as the Preferred Developer.
On Sept. 17, 2007, the CRA approved a 90-day period of Exclusive Negotiation during
which the CRA Executive Director was authorized to negotiate a Development and Purchase
Agreement. On Dee. 17,2007, the CRA approved an additional 90-day period of exclusive
negotiation to allow orderly completion of negotiations.
On Feb. 19,2008, a Development Agreement was approved with Miles Development Partners
for the purchase and development of 200-249 residential multi-family dwelling units and up
to 16,000 square feet of retail space.
Due to the current market and economic circumstances, Miles Development terminated the
Development Agreement with the CRA effective July 24, 2008. The CRA will continue to
market this site for redevelopment.
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Cleveland Street and Prospect Lake Park Site - Environmental
On March 7, 2002, the City Commission approved an Interlocal Agreement between the
City and the CRA regarding the Brownfields site initially known as Dimmitt Chevrolet
Property B to facilitate the proposed redevelopment of the site. The CRA purchased the
land. The City committed to certain environmental remediation on the property pursuant to
the BSRA entered into between the City and FDEP on July 26,2001. The City completed the
environmental remediation of the property in August 2004.
On Aug. 15,2005, the CRA accepted title to a 2,317.46-square-foot portion of the former
south half right-of-way of Park Street, vacated by the City on Aug. 4, 2005.
The City requested a letter from the FDEP confirming that the City had completed
rehabilitation of contaminated soils at the site and would address the site's remaining
groundwater contamination through an approved plan for natural attenuation with
monitoring. A memo dated May 25, 2005 stated that the FDEP Department Office of Counsel
had the Restrictive Covenant Agreement for groundwater under review. However, the
time frame to obtain this document from FDEP involved many months and involved the City's
legal counsel. A Restrictive Covenant agreement was approved by FDEP on Aug. 29, 2006 to
prevent the use of groundwater at the site, to reduce or eliminate the risk of exposure of the
contaminants to the environment and to users or occupants of the property, and to reduce or
eliminate the threat of migration of the contaminants. The City received the Comfort Letter
on Sept. 6, 2006.
The only environmental issue remaining is the monitoring of the groundwater. FDEP
approved a Groundwater Monitoring Plan (MOP) for this site in June 2004. Following well
installation, groundwater monitoring will continue until four quarterly monitoring events
show that Residential Groundwater Cleanup Target levels (GCTTs) are acceptable.
A Groundwater Monitoring Report will be submitted to FDEP in October 2008 that presents
the findings of groundwater monitoring for the first half of the first year. The report includes
site background, a description of field activities, an evaluation of the data, conclusions and
recommendations.
Parking Agreement With COllllllunication Service for the Deaf-Video
Relay Services! LLC (CSDVRS)
The Economic Development and Housing staff successfully worked with CSDVRS to relocate
their headquarters from South Dakota to Downtown Clearwater. CSDVRS is the world's first
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nationwide video relay service provider. The company forecasted the creation of 45 jobs by
Dee. 31,2008 and an additional 17 by Dec. 31, 2009 with an average wage of $69,666. To help
induce the creation of these fulltime jobs, the State's Qualified Target Industry Tax Refund
Incentive (QTI) was approved by the City Council, Pin ell as County and the State of Florida.
CSDVRS is leasing space at the Bank of America building located at 600 Cleveland St. The
lease includes only 15 paid parking spaces. CSDVRS requested economic assistance from the
CRA for additional parking spaces needed for their employees. On Feb. 4, 2008 the CRA
approved a grant effective March 1,2008 to pay the cost of 15 parking spaces in the Garden
Avenue Garage for 24 months.
The CRA allocated $16,200 from its Economic Development Incentive line item.
East Gateway District Five-Year Action Program
The community-endorsed East Gateway District Five-Year Action Program was approved
by the CRA on May 13, 2008. Based on input from residents, businesses and community
organizations, the Action Program aims to: 1) engage the neighborhood's diverse interests in
the revitalization effort; 2) achieve stability by addressing social, economic and physical issues;
3) establish a unique and positive identity for East Gateway; and 4) attract new investment in
both residential and business sectors.
Part of the Action Program involves in-depth examination
of the area's physical and economic opportunities and
challenges. Planning, regulatory and economic strategies
coupled with strategic partnerships will be used to address
neighborhood issues and capitalize on existing assets. The
program's approach is to address complex issues from many
different angles by employing technical expertise in public
policy, public health and safety, planning, engineering,
communications and neighborhood relations.
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Five-Year Action Program
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The CRA allocated $50,000 to fund a variety of activities,
including advertising and supplies needed to implement
communications and neighborhood relations.
ACTION PLAN
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East Gateway Task Force
In late 2005, the East Gateway Task Force was formed to identify strategies to effect positive
change in the East Gateway District. The Task Force is comprised of staff from Development &
Neighborhood Services, Economic Development & Housing, Engineering, Parks & Recreation,
Planning, Police, Public Communications and Solid Waste departments. The Task Force
provides leadership in the implementation of the Action Program and its members develop
work plans for action items led by their respective department. Task Force meetings are held bi-
monthly or more frequently, as needed.
East GatewayStakeholder Ad'/isory Gruup
Because change is inherent to the community revitalization process, meaningful public
involvement is critical to successful implementation of an Action Program. As such, the
empowerment of stakeholders is envisioned by the Five-Year Action Program. Furthermore,
an Action Program guiding principle is to "value the triple bottom line" when assessing and
deciding East Gateway projects and initiatives. By illuminating positive and negative impacts of
proposals on the economy, environment and social fabric, community input can help achieve
balanced outcomes.
Established in 2008, the East Gateway Stakeholder
Advisory Group (SAG) brings unique knowledge and
opinions to complement the knowledge and skills of
the Task Force and City/CRA decision-makers to guide
Action Program implementation. 1be intent of the
SAG is to: 1) provide first-hand information regarding
neighborhood issues; 2) flag potential controversies;
3) provide fresh perspectives; 4) provide solutions that
best meet East Gateway needs, preferences and values;
5) identify the public that needs to be involved and
the kinds of input needed; and 6) suggest ways to increase
community involvement. SAG meetings are held bi-monthly or
more frequently, as needed, and are open to the public.
;\IJV1SllRY r;l{flliP
East Gateway Community N\eetill~s and Events
A community meeting was held on June 24, 2008, to present the newly adopted East Gateway
District Five- Year Action Program and solicit interest in various forms of community
organizations (e.g., crime watches, neighborhood associations).
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On Aug. 2, 2008, an estimated 300 people turned out for the
East Gateway Neighborhood "Back to School" Celebration to
enjoy activities, food and the company of other East Gateway
residents. The YWCA Hispanic Outreach Center, Clearwater
Police Department, Galactics Clearwater International, FC,
and other community partners attended the event to bring
greater awareness of services offered to residents. Although
fun was reason enough for the celebration, the greater mission
was community building-which is important to revitalizing
neighborhoods like East Gateway. By increasing "social capital:'
the East Gateway community improves its potential to achieve
neighborhood goals.
East Gateway Community Policing Innovation
The East Gateway District Five-Year Action Program
responds to community input relative to drug dealing,
prostitution and street crimes through a directive to
increase police presence and crime reduction within
East Gateway. The CRA and Police Department entered
into an interlocal agreement providing for a higher level
of police service in the CRA redevelopment area. The
agreement enabled two additional police officers to patrol
East Gateway, particularly during peak crime periods and
at peak crime locations. The CRA approved the Interlocal
Agreement on Aug. 18, 2008. The term of the agreement is
from Oct.!, 2008 through Sept. 30,2009.
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The CRA, in FY08/09, will allocate $134,023.46 from its East Gateway Project line item to
fund the interlocal agreement.
East Gateway District FaGade and Building Lot Improvement Program
Because strong commercial districts have a stabilizing influence on neighborhoods, the East
Gateway District Fa~ade & Building Lot Improvement Program was proposed. The program
would provide incentives for private reinvestment within aging commercial corridors as a way
of enhancing the physical environment and, in turn, the economic and social viability of the
area.
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The program objectives are to: 1) stabilize existing businesses and stimulate new business
activity by improving the overall visual quality of existing buildings; 2) improve the view from
the street by focusing on improvements most visible to customers, neighboring merchants
and residents, and pass-by traffic; 3) establish a positive neighborhood image and a "sense
of place" that are vital to the economic revitalization of the area; 4) promote green building
and Crime Prevention through Environmental Design (CPTED) techniques applicable to
building facade and site design; and 5) leverage City funds for neighborhood revitalization
and economic development by encouraging private investment in facade and building lot
improvements.
Funding for the program would be derived from the CRA East Gateway Project line item
($20,000 for design services) and u.s. Department of Housing and Urban Development
(HUD) Community Development Block Grant (CDBG) funds ($75,000 for project
construction) .
The Stakeholder Advisory Group has indicated support for the proposed program. It is
anticipated that the CRA will consider program approval in 2009.
East Gateway DowntO\f/ll/Beach Gateway Improvements
During development of the Action Program, the business community expressed concern
about the relocation of SR 60 in conjunction with the new Memorial Causeway Bridge and the
associated reductions in East Gateway traffic volumes. The community asked for an attention
grabbing entryway feature at the intersection of Gulf to Bay Boulevard, Highland Avenue and
Court Street that would convey a sense of arrival to motorists, pedestrians and cyclists and
reinforce community identity in East Gateway. Safety at the intersection was also a concern.
City staff developed preliminary design concepts including landscaping, public art and
roadway enhancements. The Project would maximize views and vistas into the East Gateway
District from SR 60.
The City previously allocated $1,500,000 from Penny for Pinellas 2 funds, but more recently
requested staff to generate designs for a lower cost project.
Country Club TO\f/nhomes
To increase the supply of owner-
occupied, workforce-housing units
in the East Gateway District, the City
provided a $700,000 loan through
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CCJtINTf<.Y CLUB TUWNHON\ES
CDBG funds for the purchase of property for a 36-unit townhouse project located at Drew
Street and N. Betty Lane. A site plan for the proposed residential development will be
submitted to the City in October 200S.
The Developer held discussions with the CRA to investigate possible incentives for this
project.
Cleveland Street District FaGade Improvement Program
The CRA approved the Scope of Work for the team of Wallis Murphey Boyington Architects,
Wilson Miller, and Swan Development Advisors in response to a Request For Proposals
(RFP) for the Cleveland Street Fa~ade Design Analysis at the April IS, 2005 CRA meeting.
The three goals outlined were: 1) identify opportunities for fa~ade improvements along
Cleveland Street, from Osceola to Myrtle Avenues in downtown Clearwater; 2) prepare
illustrative concepts of fa~ade improvements to selected buildings; and 3) establish a vision
for building design, reflective of Clearwater's unique character. The team proposed that
the City provide grants and loans to property owners whose intended renovations and
improvements contributed to the Cafe Society or Sidewalk Cafe District.
On Feb. 2, 2007, a Request For Qualifications (RFQ)
for the development of the Fa~ade Improvement
Program guidelines was sent out and Swan Development ..
Advisors, Ine. along with Market Knowledge were
selected. The program developed several tools to include..-..
architectural design assistance to be provided by the
CRA and funded by the DDB via contracts with local
architects and two financial incentives: (1) up to $10,000
of matching grant funding and (2) up to $25,000 of zero
interest loan funds. On Sept. 4, 2007, the CRA approved
the Cleveland Street District Fa~ade Improvement
Program. F!\ C;\ [] ElM P R lJ V E E ~l T
The Cleveland Street District Fa~ade Improvement Program guidelines were sent to the
property owners and business owners on Cleveland Street. Follow-up phone calls were made
and meetings were held with eight property owners to further discuss the elements of the
program. Seven property owners have taken advantage of architectural design services for 11
buildings. Two property owners have taken the next step to enhance their storefronts with
grant assistance in the amount of $20,000. As new business owners come to downtown, staff
ensures that they are aware of the program and meetings are held with those who express
interest. The marketing of this program will continue throughout the next fiscal year.
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Sidewalk Cafe Furniture Grant Program
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In April 2005, the CRA initiated a Fayade Design Analysis;~
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for Cleveland Street within the Cleveland Street District. ---
Recommendations from the analysis called for changes
to the CRA's existing Fayade Improvement Program and
pursuit of a unifying concept under which efforts and
resources could be prioritized and allocated. The unifying
concept chosen was the Cleveland Street Cafe District,
which promotes a sidewalk cafe environment.
On Jan. 14, 2008, the CRA approved the Sidewalk Cafe
Furniture Grant Program. The grant provides financial assistance
to eligible applicants seeking to furnish an approved sidewalk cafe
area within the Cleveland Street District. This one-time grant funds up to 75 percent of the total
project cost, to a maximum of $2,500 per grant award. This project is funded by the DDB and
administered by the CRA.
An applicant must meet certain standards set forth by the CRA and funds are disbursed as a
reimbursement upon final CRA staff inspection of the furniture installation. Three merchants
were approved for the grant, although only one has submitted for reimbursement.
Downtown tv\arketinfj and Implementation Plan
The public relations and marketing firm of Vaughn Wedeen Creative submitted their report that
included a strategy to establish a clear identity for downtown Clearwater and the DDB. The
DDB allocated $20,000 for professional services to undertake this project. A draft report was
developed outlining a preliminary strategy, message, budget, implementation plan and timeline
and was presented to the DDB at a special meeting on Aug. 30,2006. In late September 2006,
Vaughn Wedeen Creative, Inc., with direction from the board, finalized the report including
draft designs of proposed materials, budget for material development, printing and fabrication.
Vaughn Wedeen recommended the City create a communications and promotion plan that
focused on Cleveland Street. The plan would help to better define potential development
and create a positive image for Downtown. The report was the basis for the CRA's strategy
for branding and promoting the "Cleveland Street Districf' The report also included specific
recommendations and a budget for implementing the branding program. Upon review of the
report, the DDB retained Vaughn Wedeen to develop several logos for consideration. The DDB
chose a logo to forward to the CRA for their review and comment.
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To ensure that the new logo was consistent with the image of a revitalized
downtown Clearwater, the CRA requested several additional logos in
April 2007 from Vaughn Wedeen that could be market tested. Those that
participated in the testing were likely users of new downtown amenities.
Vaughn Wedeen developed a total of four logos that represented a range
of options from traditional to modern/edgy. The options were intended
to help reposition downtown Clearwater and brand the "Cleveland Street
District" as the new up-and-coming destination. The Cleveland Street
District is defined as the area from Osceola to Myrtle avenues and Pierce to
Drew streets. Geographically, this corresponds with the Downtown Fa~ade
Improvement Program and Sidewalk Cafe District approved by the CRA on
Sept. 4, 2007.
I) S i\ I r: r ili i d
On Dee. 3,2007, the CRA approved, after a yearlong collaborative process with the public,
the DDB, Public Communications and Economic Development, a new brand identity for
downtown Clearwater. The "Cleveland Street District" brand and logo reflects a new energy
that captures the improvements accomplished in downtown and the positive direction for the
district.
As a follow-up to the approval, Economic Development and Public Communications provided
guidelines for the use and application of the new brand. On Feb. 19,2008, the CRA approved
the Cleveland Street District Logo Guidelines entitled "Cleveland Street Branding and Style
Guide:'
The new logo is used on various media to include the Cleveland Street District Streetscene
newsletter and bi-weekly update; a Cleveland Street District postcard directing recipients to
signup for the district newsletter; a DDB sponsored eco-friendly reusable bag that is distributed
at events; and in event advertisements within the district.
Retail Recruitment and N\arketil1~j Sel-vices
On Jan. 14,2008, the CRA released a RFP for Retail Recruitment and Marketing Services with
the objective being to support and enhance the existing retail base within the Cleveland Street
District.
On Feb. 22, 2008, a five-member selection committee short-listed three proposals that best
met the selection criteria. On March 6,2008, the short-listed firms made oral presentations to
further justify their qualifications. On March 3, 2008, the CRA retained Economics Research/
Downtown Works of Washington nc. to evaluate retail conditions in the Cleveland Street
District and to create a Retail Strategy and Implementation Program.
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The Retail Strategy and Implementation Program was adopted by the CRA in August 2008.
The program guides CRA staff in recruiting unique, destination retail and restaurants.
Their philosophy is if people are provided a unique merchandise mix with one-of-a-kind
retailers and restaurants they will visit the district because of its interesting tenant mix. The
consultant's approach to accomplishing this is through a dedicated retail recruiter whose
primary responsibility is generating retail prospects. The Downtown Manager acts as the
retail recruiter. The approach is hands-on with more emphasis on action, on-the-ground retail
recruitment. The retail recruiter has been actively recruiting since adoption of the program.
Though the consultant's contract will end in the spring of 2009, the recruitment process will
continue to ensure that qualified tenants are establishing themselves in the district and are
furthering the destination downtown concept.
The CRA allocated $165,000 from its Retail Attraction/Assistance and Downtown
Redevelopment line items.
C I cl vel and S t r e e t 0 is t ri c t Ban il e r Pro fJ rCllll Elll d G LJ ide I i n e s
To further embrace the Cleveland Street District logo, the DDB funded almost $10,000 for the
initial district logo banners and brackets that were installed on the Progress Energy light poles.
To advance the CRA's vision to develop downtown Clearwater as a vibrant destination for
commerce, culture and tourism, the CRA proposed to display street pole banners bearing
artists' work. The aim is to further enhance the image of the Cleveland Street District as an
"Outdoor Gallery:'
The program will build upon and complement the Cleveland Street
District's art -related efforts, such as the Cleveland Street District
Rotating Sculptures Exhibition-Sculpture360. The CRA will assist with
management of the program in concert with the City's Cultural Affairs
Division.
The CRA approved the program at their July 14, 2008 meeting. The DDB
allocated $4,000 from its Downtown Marketing Plan Implementation
line item for the production of the fall banner program, Clearwater Gets
Jazzed. There will be two banner programs per calendar year. Local artists
will submit all artwork.
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IllSTRICT BANNER
Harborview Redevelopment Process, Timetable and Developer
Query f'{\aterial
On April 16, 2007, the CRA discussed their development priorities for the next several years,
with the intent of determining the Board's priorities and establishing an appropriate Work
Program. At the conclusion of that discussion, the Board determined that commencement
of a process for the redevelopment of the Harborview Center should be the first priority and
instructed staff to prepare a proposed redevelopment process, timetable and materials.
On March 3, 2008 staff presented the CRA with a redevelopment process/strategy that
reflected a significant degree of market reality, including front -end input from the
development community that would heighten the likelihood that an RFP would lead to
successful development. Many questions developed over the course of the analysis with
further discussion needed. The CRA is continuing to analyze the redevelopment potential for
the Harborview site at this time.
c. Multi-year Projects and
Commitments
Cleveland StreelscElj]e -- Phase I Construction
As the City's traditional downtown main street, it was important that Cleveland Street offer
a pedestrian - friendly environment that attracts residential and destination development,
especially restaurant and retail activity. The project was a central element in the City's
downtown revitalization strategy. The contract was awarded to Gibbs & Register on
April 17, 2006, and construction began on June 12,2006. The $10.4 million construction cost
was funded from Penny for Pinellas (sales tax), the CRA trust fund, a Florida Department of
Transportation (FDOT) grant and utility funds.
The Scope of Work included demolition, earthwork, grading, paving, drainage, utilities,
electrical, lighting, site furnishings, special features, signage, landscaping and irrigation. The
contractor was given 548 consecutive calendar days to complete the project.
Coordinated communication between City staff, the contractor and merchants was a key
contributor to the project's success. Twice-monthly progress meetings were held with the
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contractor, construction division, utility companies and various city departments to address
issues, concerns, project progress and the next two-week construction schedule. These
meetings facilitated effective coordination and communication between all parties involved.
The staffs of the Public Communications and Economic Development departments created
a Communications Plan to keep the public well informed at each stage of the construction
process. The plan included: a "Toolkit" resource binder with information about the project and
public relations and marketing ideas (prepared by the City's Main Street Program volunteers);
monthly "Hard Hat" meetings held in restaurants within the project area to provide merchants
with information on activities planned for the month ahead; a monthly newsletter; a
downtown web site; e-mail lists; post cards with the rendering of the streets cape for merchants
to mail out with upcoming sales; displays in 10 downtown locations with brochure and
newsletter racks; a business assistance brochure listing available resources; signage directing
customers to two hours of free parking at the Garden Avenue Garage; banners at key
intersections with "Under Construction and Open 4 Business" theme that included names of
downtown businesses'; and sandwich board signs at street corners to promote businesses. As
each block was completed, a block opening celebration was held to encourage visitors to view
the work in progress.
The streets cape project was completed in Dee. 2007. A streetscape completion ceremony took
place on Dec.14, 2007 with elected officials from the City and County, representatives from
Bellomo- Herbert (the team that created the Master Streetscape and Wayfinding Design) and
Gibbs and Register (the construction company that built the project).
Station Square Park Construction
The Station Square Park project was initially part of the Cleveland Street Streets cape
Project Phase I, but was removed from the project due to budget constraints and increased
construction costs at the time.
In the interim, the site was used as a staging area for the
Station Square Condominiums project located on the
adjacent property to the east. In March 2006, Station
Square Park demolition began with the removal of tables,
seating and trees deemed substandard by the City's
Arborist. Two Station Square Park food vendors were
relocated to the western edge of the park and Biltmore
Construction fenced in the staging area. In early June
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STATION SOU/\RE PARK
2008, Station Square Condominiums no longer required the park site for construction staging
and cleared the site of all their equipment and materials.
The City advertised the plans for Station Square Park and received several bids. Angle &
Schmid, Ine. was selected as the preferred contractor and the CRA approved the selection at
their June 16,2008 meeting.
The park will be used by downtown workers and as a venue for city events. The Scope of
Work includes new pavers, a decorative archway entrance, entertainment stage, movable
site furniture (tables, chairs, umbrellas), lighting, a clock, decorative fence and landscaping.
Project completion is scheduled for February 2009.
The CRA allocated $800,000 from its Capital Improvement/Station Square line item to assist
in funding this project.
Cleveland Streetscape - Phase II
Phase II is the next phase of the streetscape program
that was developed by Bellomo- Herbert and Company
in August 2002. With the development of The Strand at
Clearwater Centre, the Development Agreement with
IMR/CGI, and the availability of the Prospect Lake
Redevelopment Site, Phase II of the Cleveland Street
Streetscape project is a critical infrastructure project that
will continue to encourage and facilitate the City and
CRA's redevelopment goals.
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The conceptual plan for Phase II contains the look
and feel of the first phase of the Cleveland Street Streetscape,
but with a less intense, and therefore less expensive, treatment.
The features will include earthwork, grading, paving, underground utilities, lighting, site
furnishings, mast arms, and public art. It is anticipated that the CRA will approve the
conceptual plan at their Nov. 3, 2008 meeting.
PHASE II
The CRA has allocated $1,574,000 from its Downtown Streetscape line item and will allocate
an additional $1,622,925 as the funds become available over the next two to three fiscal years
to assist in funding this project.
15 '.2
Downtown Boat Slips
The DDB and the CRA, recognizing the economic
impact that boat slips would bring to Clearwater,
agreed to contribute a total of $2 million (CRA's
commitment of$1.5 million and DDB's commitment
of $500,000), over a ten year period, to fund the capital
expenses necessary for construction and maintenance
of as many as 140 boats slips, docks, boardwalk,
promenade and related facilities on the downtown
waterfront near Coachman Park.
On March 13,2007, Clearwater residents approved, by
referendum, the boat slips project. A RFP was released B II AT S L II) S
on Dee. 19,2007 for design build services. On Feb.
8,2008 bids were received, and on April 17, 2008 the City Council approved Misener Marine
Construction, Inc. as the preferred contractor. A Notice To Proceed was issued on
May 23, 2008.
Environmental permitting is anticipated to be completed by March 2009 with construction
lasting approximately six months.
Cleanvater Automotive Salvage Yard
Long an impediment to the future redevelopment around the Prospect Lake area, an
automotive junkyard was acquired by the City in October 2003 through an exchange of real
property between the City and Clearwater Mall, LLC. The land value of the exchange was $1.2
million. This exchange contract resulted in a remnant parcel (Miller Property) that the CRA
acquired, with a $48,000 loan from the DDB, which consolidates the block into a potential
redevelopment site. Given the prior uses of the site as a foundry and an automotive scrap yard,
the City hired Tampa Bay Engineering (TBE) to assist with site demolition, environmental
assessment and remediation activities. TBE prepared the approved Florida Department of
Environmental Protection (FDEP) Brownfields Site Rehabilitation Agreement (BSRA).
In order to prepare the site for an official groundbreaking and cleanup, a fence was installed
and the property was cleared of vegetation. A Groundbreaking Demolition Party was held
March 1, 2006 celebrating the beginning of a new face for this downtown eyesore. The
program covered the importance of Brownfields redevelopment in downtown, acquisition
of the property, the Brownfields process, funding for remediation, and environmental issues.
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In attendance were residents, businesses, city, state, county and federal government officials.
Site-wide delineation sampling of exposed soils was completed and followed with a contract
to demolish six commercial structures awarded to Cross Environmental Services on Feb. 15,
2006. The structures were removed and a Waste Disposal and Volume Summary Report was
sent to the Environmental Protection Agency (EPA).
In order to continue to prepare the site for redevelopment, the CRA accepted title from
the City of Clearwater for the Clearwater Automotive Salvage Yard and the former Miller
property on July 18,2006. On July 18, 2006 a partnership between the City and the CRA
was established through an Interlocal Agreement to jointly complete the environmental
remediation. A $350,000 intergovernmental loan to the CRA was approved from the
City's Brownfields Revolving Loan Cleanup Fund. Repayment of the loan is required upon
redevelopment! disposal of the property.
In September 2006, Jamson Environmental was contracted for the excavation and offsite
disposal of building foundations and sub-grade structures (including tanks/sumps),
excavation, staging and offsite disposal of contaminated debris. Total costs incurred were
$218,491.26. Phase I-II - III delineation samples were collected from November 2006 through
January 2007. In January/February 2007, more than 1,131 tons of contaminated soil was
excavated and disposed of. From March 2007 through October 2007 delineation continued
of off-site soil impacts. Final soil excavation and removal, both on-site and off-site, will be
performed pending FDEP approval of the Brownfields Site Assessment Report Addendum
and Interim Source Removal Plan to be submitted to FDEP.
In order to obtain a Site Rehabilitation Completion Order (SRCO) from FDEP for the
Clearwater Auto site, the City is obligated to address off-site contamination related to the
Clearwater Auto site. The presence of foundry sands/slag material at depths of between
two and six feet below land surface was documented in soil borings at the Ron's AAMCO
site. This material historically ties Clearwater Auto activities to the adjacent Ron's AAMCO
property. As a result, this material must be delineated and evaluated for potential remediation
as part of the Clearwater Auto site assessment. The delineation has been completed and
remediation is the next step.
On June 2, 2008 the CRA approved additional monies, in the form of a loan, in the amount
not to exceed $350,000 to complete the remediation of the Clearwater Auto site and to
address off-site environmental impacts (AAMCO site).
It is anticipated that Jamson will have completed soil excavation and confirmation sampling
by October 2008. Once completed, an Interim Source Removal Completion Report will be
submitted to FDEP. Contractors will prepare final cleanup work at the site, which will include
additional fill material, grading, fence repairs, seeding and debris removal.
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Station Square Parking Lot Redevelopment Project
In order to spur catalytic redevelopment in the downtown core,
the CRA made one of its prime real estate sites, the Station Square
Parking Lot site, available for mixed-use redevelopment to include
new urban housing and retail in the Downtown core.
The CRA owned the 35,968+/- square-foot site, which was used as
a public surface parking lot. The CRA issued a RFPQ in May 2003
for the redevelopment of the Station Square Parking Lot Site on
Cleveland Street as a retaillresidential infill development. In July
2003, the CRA selected Beck, LLC as the developer for the project
and authorized the negotiation of a Development Agreement.
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The Development Agreement was approved in February 2004. The
project contains 126 residential condominiums, 12,000 square feet of
restaurant/retail space and 326 parking spaces, of which 100 will be publie. The developer,
once financing was obtained, paid fair market value for the Station Square Parking Lot
property for $720,000 plus accrued interest at 4 percent.
The Developer agreed to sell to the City 100 parking spaces, $12,500 per space for a total of
$1,250,000. The CRA also agreed to pay for the developer's impact fees once the building is
completed. The CRA allocated $460,000 from the City's portion of the TIF granted by the
project to pay for the impact fees over a two-year period, one year after the project receives its
Certificate of Completion.
On May 2, 2005, the CRA agreed to amendments to the Development Agreement which:
changed the name to properly reflect the new Owner/Developer; revised the square footage
of retail required to 10,000 square feet; amended the number of parking spaces to 296;
reflected the actual closing date of Aug. 25, 2004; requested an extension of time to commence
construction; and requested an extension of 540 days after closing before the CRA can
exercise its option to repurchase the site, if the Developer did not commence construction on
time. The Development Agreement allowed the use of Station Square Park, a passive urban
park to the west of the project, as a construction staging area.
Construction commenced on Dee. 11,2006. A "Topping Off" Ceremony was held on Dee.
21,2007 with the project scheduled for completion in early 2009.
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IN\R/CGI Landscaping Fund
According to the IMR/CGI Development Agreement, the CRA made a multi-year
commitment to allocate the TIF generated from this project in a fund to pay for streets cape or
landscaping improvements around the immediate site. The CRA made its final commitment
in FY 02-03.
It is anticipated that the CRA will approve the Cleveland Street Streetscape Phase II
conceptual plan at their Nov. 3,2008 meeting. Once the plans are approved and bids received
for the project, the $302,401 allocated from the IMR/CGI Development Agreement will be
used to assist in the financing of Phase II of the Streets cape project.
Downtown Clearwater Farmer's N\arket
The Downtown Clearwater Farmer's Market celebrated
their twelfth year in operation and their third year
running in front of City Hall. The Market operates
annually from November through April each
Wednesday. The Market opens only one day a month
during the summer and fall.
The Farmer's Market has evolved into a green market t
and holds several special events during the season. It.
attracts weekly visitors to the area and creates a unique
place to visit for downtown workers, city residents and F:\ R E H ' S :\ R K E T
area tourists. This year, Main Street Program volunteers
assisted the market with the Ice Cream Social, the Annual Super Soups Event
and their 12th Anniversary celebration.
The CRA allocated $6,000 to the Farmer's Market and the DDB allocated $15,000.
eRA and DDB Intergovernmental Relationship
The CRA, the DDB and City of Clearwater Economic Development and Housing Department
staff works well together through an Interlocal Agreement, currently in its ninth year. The
CRA and Administration Fee for this fiscal year is $57,480.
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Embracing the same mission and goals, the DDB and the CRA have provided for a process
that strengthens communication, leading to many downtown development projects,
infrastructure improvements, merchant retail promotion and a redevelopment plan that has
enticed the private sector to invest.
In a spirit of cooperation with the CRA, the DDB has invested in the future of downtown
by providing funding for several research studies currently being implemented to create the
framework for a destination downtown.
The DDB supported the Boat Slip Referendum and agreed to a lO-year funding schedule
in the amount of $50,000 per year for construction and maintenance of the boat slips. The
referendum passed and once boat slips are constructed, the active, dynamic waterfront will
become a destination for visitors cruising the Florida coastline and for locals out for a day of
fun.
The DDB revamped the Relocation and Expansion Grant and renamed it the Retail &
Restaurant Recruitment Grant Program; funded the Streetscape Directory Kiosks and their
inserts; and promoted the Merchant Parking Validation Program.
The Downtown Computer Model, funded by the DDB in last year's budget, was highlighted
on the City's website and Economic Development website pages and was provided to Water's
Edge, Station Square Condominiums and the Strand at Clearwater Centre project managers
for their websites.
The DDB is active in supporting Clearwater's annual events in Coachman Park and at the
Harborview Center. The Fun 'n Sun Festival, the Sea Blues Festival, the world renowned
Clearwater Jazz Holiday Festival, the yearly Festival of Trees fundraiser for the Upper Pinellas
County Association for Retarded Citizens, the Fourth of July Clearwater Celebrates America
event in Coachman Park, and Main Street events such as the Spring Pet Fair and Cleveland
Street Poetry Walk. These events are just a few of the many events celebrated and enjoyed by
our residents and visitors from around the world.
Main Street Program
The Economic Development and Housing Department administers the City's Main Street
Program through a full-time Main Street Coordinator and four standing committees: the Joint
Venture Committee, the Promotion Committee, the Design Committee, and the Economic
Development Committee. The Economic Development Director, as CRA Representative,
chairs the Joint Venture Committee containing representatives from each of the Main Street
committees, the DDB, and the CRA Board.
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In the fall of 2007, a reorganization of the Economic Development and Housing Department
and the CRA took place to better serve the needs of a revitalizing downtown. As part of this
process, a Downtown Manager was hired to spearhead the downtown efforts full-time.
A decision was made to put the Main Street Design and Economic Development Committees
on hold until after the Downtown Manager was hired. The Main Street Promotion
Committee was active and coordinated the Third Annual Spring Pet Fair and the Cleveland
Street Poetry Walk.
For the fourth year in a row, the Clearwater Main Street Program has been recognized
with awards from the State of Florida Main Street Program at the Main Street Annual
Conference held in September 2008 in Venice, Florida. The awards received were: an Honor
Award for the Cleveland Street Streetscape Project in the Outstanding Florida Main Street
Public Improvement category and a Merit Award to Tony's Pizzeria and Ristorante in the
Outstanding Florida Main Street Business of the Year Category.
Committee members were involved in a host of activities during the year including revising
the Downtown Clearwater Dining & Shopping Guide; coordinating the Fall and Spring
Cleanups in conjunction with Keep Pinellas Beautiful; coordinating the holiday lighting
of the buildings and landscaping and the holiday lighting ceremony; coordinating the 3rd
Annual Spring Pet Fair and the Cleveland Street Poetry Walk. The Program Coordinator
attended the Florida Main Street quarterly meetings, the Annual Conference and the ICSC
Conference held in August 2008.
The Main Street Program Coordinator alerted downtown merchants about marketing
opportunities through the Clearwater City Employees Vendor Discount Program and
Healthy Choices for a Healthy Clearwater Program, and assisted merchants with questions
regarding revisions to the Sandwich Board Sign Ordinance.
FaGade Improvement Grant
The CRA continues to offer a Fa~ade/Storefront Improvement Grant to attract new
businesses and to retain existing businesses outside of the Cleveland Street District and
within the existing CRA boundaries. The Fa~ade Improvement Grant encourages aesthetic
improvements and retention of character in the urban design district. The grant currently
offers a maximum of $5,000 per building owner or tenant. The funding formula is a 50/50
split between the applicant and CRA.
One property owner was approved and received a $5,000 grant this year.
21 '2
Clevelund Street N\ElintellullCC
The CRA provided for the general maintenance of planters, bricks, street furniture, and
updating the planter flowers twice a year. Parks and Beautification staff handled daily trash
removal on the sidewalks. The DDB allocated $6,000 to pressure wash the sidewalks in
July 2008.
The CRA allocated $10,000 from its Cleveland Street Maintenance line item.
Holiday Lighting
The DDB is actively involved with Main Street activities and financially supports the Main
Street Program. The official lighting ceremony is one of the festive events sponsored, in
part, by the DDB in cooperation with the Main Street Program and the City of Clearwater.
This year, with the near completion of the Cleveland Street streetscape, holiday lighting will
be installed on the new landscaping along Cleveland Street and on building rooftops. A
lighting ceremony is anticipated with elected officials in front of the historic Royalty Theatre.
Attendees at this year's holiday tree lighting will, .
enjoy live music from a jazz trio, refreshments
and a free screening of a holiday movie classic.
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CITY OF CLEARWATER FLORIDA
communit rec eve 0 Jment (I( enc I
GOVERNMENTAL BALANCE SHEET
FORTHEYEARENOEO SEPTEMBER 30, 2008
General
Assets:
Cash on Hand and in Banks
Other Receivables
Land Held for Resale
$ 749,622
47,089
1,914,050
$ 2,710,761
Liabilities:
Accounts and Contracts Payable
Due to Other Government Entities
Advances from Other Funds
Deferred Revenue
$ 1,622
48,000
700,000
47,089
Total Liabilities 796,711
Fund Balances:
Reserved for Land Held for Resale 1,914,050
Unreserved, Reported in Capital Projects Fund
Total fund balances 1,914,050
Total Liabilities and Fund Balances
$ 2,710,761
Capital
Projects
Total
Governmental
Funds
$ 5,615,533 $ 6,365,155
47,089
1,914,050
$ 5,615,533 $ 8,326,294
$ 191,332 $ 192,954
48,000
700,000
47,089
988,043
191,332
5,424,201
5,424,201
1,914,050
5,424,201
7,338,251
$ 5,615,533 $ 8,326,294
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CITY OF CLEARWATER, FLORIDA
Gommunit re( eve onment (l( enc'
SCHEDULE OF REVENUES, EXPENDITURES
AND CHANGES IN FUND BALANCE - BUDGETARY COMPARISON SCHEDULE - GENERAL FUND
FORTHEYEAR ENDED SEPTEMBER 30, 2008
Budgeted Amounts
GAAP Basis Variance with
Actual Final Budget
Original Final Amounts Positive (Negative)
Revenues:
Intergovernmental - Local S 1,216,808 $ 1,215,917 $ 1,215,917 $
Investment Earnings 100,000 100,000 33,718 (66,282 )
Miscellaneous 63,117 67,236 67,236
Total Revenues 1,379,925 1,383,153 1,316,871 (66,282 )
Expenditures:
Current - Economic Environment 295,671 298,815 193,599 105,216
Excess of Revenues
Over Expenditures 1,084,254 1,084,338 1,123,272 38,934
Other Financing Sources (uses):
Transfers In 1,014,085 1,363,334 1,013,334 (350,000)
Transfers Out (2,098,339) (2,447,672) (2,139,606) 308,066
Total Other Financing Sources (uses) ( 1,084,254) (1,084,338) (1,126,272) (41,934)
Net Change in Fund Balances (3,000) (3,000)
Fund Balance, Beginning of Year 1,917,050 1,917,050 1,917,050
Fund Balance, End of Year $ 1,917,050 $ 1,917,050 $ 1,917,050 $ (3,000)
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~ Clearwater
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Community Redevelopment Agency Board
Frank Hibbard, Mayor
George N. Cretekos, Vice-Mayor
John Doran, Councilmember
Paul F. Gibson, Councilmember
Carlen A. Petersen, Councilmember
Executive Director of the
Community Redevelopment Agency
and Assistant City Manager
Rod Irwin
Director of
Economic Development & Housing
Geraldine Campos Lopez