CONTRACT WITH HOWARD H. HOLTON AGENCY INC.
ACCREDITED
CHAMBER OF COMMERCE
Ct,r,!>',OER OF COMMERCE
Df,HELJNITEDSTAiE5
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GREATER CLEARWATER
CHAMBER of COMMERCE
128 NORTH OSCEOLA AVENUE · CLEARWATER. FLORIDA 33515
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PHONE (813) 446-4081
J'~oved)er 13, 1969
j\;r. >:ern~tt Stierl:eim
Ci ty }1anager
City Hall
Clearwater, Florida 33516
Dear Herrett:
{o
WOODROW W. TODD
Executive Vice President
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Enclosed fo:>:' your files iF! A copy of tlle cor, tract bet"h'en
t11e Greater Clearwater Cham'her of Commerc,' 2nd Uw Eoward
H. Hilton i\.dvertising Ap:ency, Inc.
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CON T R ACT
MEMORANDUM OF AGREEHENT, between GREATER CLEARWATER
CHAMBER OF COMMERCE, hereinafter called the "Advertiser",
and HOWARD H. HILTON ADVERTISING AGENCY, INC., hereinafter
called the "Agency".
The Advertiser and Agenqy agree as follows:
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The Advertiser hereby retains the services of the
Agency, in the United States and Canada, and the agency
accepts employment by the Advertiser, in the United States
and Canada, in connection with the preparation of all
types of advertising material and placing of advertise-
ments in newspapers, magazines, radio broadcasting, tele-
vision programs, outdoor advertising, preparation of pro-
motional literature and printing thereof and other media
for the Advertiser's advertising funds as designated by
Advertiser.
II.
The relationships contemplated by this Agreement
shall begin with the 1st day of October, 1969, and shall
continue in force thereafter for a period of one (1) year,
through September 30, 1970.
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III.
The Agency shall make available to the Advertiser
proof of payment to publishers and other third parties in
respect to all work and services for the Advertiser's account
promptly after receipt of funds from the Advertiser for the
payment thereof. Such proof shall be made available to the
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to the Advertiser at the Agency's place of business, for
audit once a month. All contracts, papers, correspondence,
copy, books, accounts, and other information in the office
of the Agency relating to the business of the Advertiser,
shall be open to inspection and examination by an authorized
representative of the Advertis~r at all reasonable times, as
well as expenses incurred by the Agency in the Advertiser's
behalf for which the Agency ,c~ims reimbursement.
IV.
The Agency shall:
A. As may from time to time be agreed upon in
writing, study the markets of the Advertiser
covered by this Agreement.
B. Prepare preliminary plans for the advertising
of the Advertiser.
c. Prepare schedules for advertising insertions
and other related figures.
D. Prepare rough or finished layouts as required
and all actual copy to be used in advertisements
of all types, including radio scripts.
E. Purchase upon written authorization of the
Advertiser, art work and engravings, electro-
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types, printed matter, and other collater~l
materials, from artists, designers, ~hotographers,
engravers, printers, and others.
F. Upon authorization of the Advertiser, make contracts
with owners of advertising media and others, each
of which contracts, wherever possible, shall contain
a provision to the effect that the rate contained
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in such contract is the minimum rate at which
an equal or less amount of space, for the
same class of advertising, to he published in
a like position, under the same conditions,
within the same period of time, can be secured.
G. Check in such manner as is now regarded good
Agency practice:
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1. Insertion of advertisements in publications
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for appearancei date, position, ~jze-and
mechanical reproduction.
2. The broadcast of radio and television ad-
vertising for time, accuracy, extent, -and
other related factors.
3. The display of outdoor advertising for
date of appearance, position, size,
workmanship and mechanical reproduction.
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H. Retain custody of the Advertiser's property during
the term of this Agreement and take all reasonable
steps to obtain the return from third party of any
such property.
I. Render bills to the Advertiser for such amounts as
may, from time to time, ,become due, wi th suff icient
promptness to allow the Advertiser to earn cash
discounts, if any, allowed by third parties, ex-
cept in the case of artwork, mechanical production,
radio and television talent, an~ other adjunct
items which in accordance with its policy are
accumulated by the Agency to simplify and clarify
billing to the Advertiser.
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J. Audit promptly all bills of owners of advertising
media or other third parties and pay all their
proper charges.
K. Render such other services as are customarily
rendered by advertising agencies in connection
with advertising campaigns as presently set forth
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in the service sta~dards promulgated by the
American Association of Advertising Agencies.
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V.
The Agency shall not represent any other Chamber of
Commerce in the counties of Pinellas, Manatee, Sarasota,
Hillsborough, or Pasco during the duration of this contract
wi th the exception of COLLATERAL MATERIAL. i
VI.
The Agency agrees to split commission on a pro-rata
basis with any outside service providing co-operative funds
for joint advertising for programs involving advertising
media, production, materials, or serv~ces. The Advertiser
agrees to reimburse the Agency for any commissions deducted
by these outside sources to compensate the Agency for the
procuring, arranging, or handling of such, programs in the
Advertiser's behalf.
VII.
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Agency shall in no event incur liability on the
Advertiser's behalf for any item of space or time in an
advertising media or for art work, mechanical parts, printed
matter, services, or other expenditures within the scope of
of this Agreement, without having first secured a written
purchase order from the Advertiser.
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VIII.
The cost to Advertiser for any item of space or
time in an advertising media or for art work, mechanical
parts, printed matter, services or other expenditures
shall not exceed the amount authorized in the written
purchase order for such expenqiture.
IX.
The Advertiser shall pu~ the Agency in funds on
time for it to pay on due date all proper charges of
owners of media and other third parties, but only after
receipt of Agency bill therefor. Advertiser shall be
entitled to credit for cash discounts allowed the Agency
by third parties only in the event it shall have put the
Agency in funds in time to enable it to earn the cash
discounts from such third parties.
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The Executive Vice President of Advertiser is hereby
designated as party to execute all purchase orders and
directions on behalf of Advertiser. In the absence of the
Executive Vice Preside~t, the President or the Chairman of
the Advertising Committee of the Greater Clearwater Chamber
of Commerce is authorized to execute purchase orders and
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other directions to Agency.
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XI.
This Contract is non-assignable.
DATED this /2- day of ')1 fr-v-t-..~ ,1969.
Witnesses:
HOWARD
GREATER CLEARWATER CHAMBER
OF COMMERCE
ff~;(f~ ~~ BY:~'7J ?K~.~
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