03/18/2002 (2)
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;';,RECREA TION
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Parks & 'Recreatio,n Board
Minutes'
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CITY OF CLEARWATER
PARICS & RECREATION BOARD MEE'fING
March 18. 2002
Present:
Sarah Wiand.
Thomas Fletcher
Lan)' Lindner
Steve Swanberg
Kim Cashman
Chair.
Board Membcr .
Board Member
Board Membcr
Board Mcmber
Also Present:
,
Kevin Dunbar
Bobbie Downs
Parks and Recreation Department Director
. Staff Assistant .
Absent:
Jonathan Wade Sr.
Jamcs Appelt
Vice Chair
Board Member
To provide continuity for research, items are in agenda order although not necessarily discussed in that
order.
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ITEM #1 Call to Order - Chair Wiand called the meeting to order at6:30 p.m. at Conference Room 130 at .
Municipal Services Building~
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ITEM #2 .Approval of Minutes of Parks and Recreation Board Meeting of Februarv 25. 2002 - Member Lindner
moved to approve the minutes as submitted. The motion was duly seconded and curried unanimously.
ITEM #3 Correspondence - None.
, ITEM #4 Old Business -
a) Capital Project Update - Mr. Dunbar updated the following projccts:
. Community Sports Complex -Negotiations are under way to purchase Home Depot site for Phillics Stadium.
Issue goes to City Commission April 4. Design segment is Phillies responsibility. Construction would begin
in October.
Ray Green Park Expansion - Owner of house on property is making rcnovations to the property; City is still
negotiating to buy it. It was suggested the owner be approached with some tax incentives. Mr. Dunbar'said
'the property is not essential to, the overall project.
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03/18/02
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Long Center - Re-formed building expansion committee and expects to propose a new program; using the
same architect the City is using at the North Greenwood Complex; will go back to City Commission for new
approval.
Allen's Creek Park- Playground design in progress.
Ruth Eckerd Hall- Building classroom space funded by Parks & Recreation.
North Greenwood Recreation Complex - Almost completed puuing walls up; pools dug out.
Glen Oaks Golf Course Improvements - New clubhouse expected to be completed by November 1.
Ross Norton Complex - Negodating contra~t with architect. Will lake plan to Commission April.4 Ilnd begin
construction by December 1. Project wiH coincide with finishing North Greenwood. Envisioned is a 20,OOO~
to 22,OOO~sqAt. building including gymnasium, gymnastic area, multi-purpose space. teen area with office
space, restrooms, and single access to pool through recreation center. BallfieJds not affected. City has been
'cleaning out invasive plants west of ball(ields: '
Recreation Trails - Waiting to hear from state on funding.
b) Upcoming Recreation Events - Mr. Dunbar said the Fun 'n Sun Festival has been upgraded to feature a
significant event each weekend. Kicks off with Beach Fest at Pier 60 and concludes with Fun In Sun Parade
on May 4. Concerts at Coachman Park include Jars of Clay Christian rock April 5 and Freebie Weebie
alternative rock April 6; "Smooth Jazz Concert on the Bay" has moved from 81. Petersburg to Clearwater
, April 27 &. ~8 because Clearwater can provide complete programming services for concerts. Clearwater
Airpark is having open house April 20. Recreation programming in April includes open swim, spring camps,
and registration for summer camps.
c) Master Plan - Will be brought to City Commission Work Sessiotl Apri115 and regular meeting April 18
. when there wj)] be a public hearing. Mr. Dunbar said consultants have taken a global look of options and
funding strategies, particularly in paying for maintenance. There is no plan to bring the steering committee
back together again, but there is a plan to create a council for youth sports. .
Members will be given a final draft of the Master Plan. It was decided the board would draft a resolution at
its April meeting to provide guidance to the Commission regarding the Plan.
d) McMuUen Tennis Complex Business Plan - Discussion ensued and the following points were addressed:
Usage of facilities. When are courts used, both clay courts and hard COUI1S, by hours. Are there a lot of
people there at 8 a.m.? When do they start playing in afternoon? How many play on weekends? Most days
clay c'ourts are full, but on league night, everything is full.
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200112002 staffing: Mr. Dunbar said a new position, Recreation Programming Support Tech, will enhance
maintenance resources. It is a permanent position with benefits.
How many players are residents? Non.residcnts? Whut percentage are members, etc.
Looking at fees, people are complaining about having to come up with change. Instead of $4.25 for this or
$2.75 tor that, why not round off the figures up, making adult card holder $5, senior $4, for example.
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03/18/02
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Appears about 27% collected for singles vs. doubles; make it $5 and $4 across the board for peak and non-
peak hours.
Introducing higher court fees April 1.
Lights. Same cost structure across the board.
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Play Pass. Ma~e it $30, $35 instead of $32.50 and $27.
Family pass. Do away with since not much demand.
- Mr. Dunbar pointed out,sales tax is backed out of fees. Taxes mandated by State law.
Use credi~ cards. Mr. Dunbar noted an integral system is being looked at city-wide.
. "Play Pass" should be called "membership." Mr. Dunbar said that is not feasible since "membership" has the
perception of being aprivate club. Also, Play Pass is a universal ,term used at other city facilities.
Usage of computer system. Should have data base of names of everyone who plays or participates in
tournaments or uses baU machine. Infonnation could be used in membership drives, fliers promoting new
. p,rograms, etc. Membership needs to be promoted more aggressively. Clinics or demonstrations should be
promoted and held during hours accessibte to more people. Mr. Dunbar said the City is looking into building
'. a wider encompassing data base. possibly including the Library.
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People are not purchasing Play Passes because court fees for non-members are so low it doesn't pay to buy
the pass. Also, concession sales, such as beer and wine, are not available. A bigger discount for Play Pass
holders suggested. Mr. Dunbar said an annual fee up front, rather than a monthly fee, is an issue. Could an
initiation fee replace annual fee? It was suggested an initiation fee include added-value amenities such as n
, session with the tennis pro or other incentives and discounts.
More leagues would draw more members.
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Mr. Dunbar said Tomas will start developing franchises on other City courts. A new position, Tennis
Operations Supervisor, is being developed.
.' Look at hours for winter/summer. Open untillO,'deserted after 9. especially in winter. In morning may need
to open earlier, and close at 9:30.
Plans for pro tournaments? They don't generate enough money back to th~ facility.
Need better visibility. Place McMullen sign out on property on Druid Road, west of power lines. Also,
facility needs a new building, including a driveway on Druid Road.
Corporatelbusiness memberships available October 1.
When hard courts are due to be resurfaced in 2 or 3 years, will look at building com1S consistent with layout
of what's there; will address west side of complex. .
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Administrative fees (supervisors and above) are not included in business plan.
mpr0302
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03/18/02
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.TEM #S New Business -. .
. J:3udgetsub.committee members were asked to meet with Mr. Dunbar in early April. .. .,
Mr. Dunbar urged members to attend the City's special events and the Citizens Advisory Board dinner in their
honor." ..
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ITEM #6 Adioumm~rit - The meeting adj?umed at 8: 15 p.m..
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The next meeting will be April 22 at the Carpenter Complex wh'cn a representative fro'm the Phlm,es will address
the group: . .
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