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FISCAL REVIEW COMMITTEE MEETING
,CITY OF CLEARWATER
March 12, 1998
Present: '
Chair
Committee Member
Committee Member
City Commissioner
Deputy City Manger
Budget Director
Board Reporter
Daniel Fleck
Carol Warren
Richard Lynch
Ed Hooper
Kathy S. Rice
Tina Wilson
Brenda Moses
Absent:
Committee Member
Committee Member
Janet MacNutt
Daniel Moran'
The Chair called the meeting to order at 8: 1 0 a.m. at the Municipal Services
Buildin'g, Budget Department conference room. To provide continuity for research,'
the Items are in agenda order although not necessarily' discussed in that order.
ITEM #1 - Presentation of One Citv. One Future.
, Deputy City Manager Kathy Rice distributed One City. One Future., a
conceptual redevelopment plan'for Clearwater, based on the premise that all areas
of ,the City are interrelated. The City must choose and pursue a. specific direction in
order to achieve desired results. Short term results will help drive the momentum
required for long term success. Public input will be compiled regarding 5 areas: 1)
LDC (Land Development Code) revision. The City is in a redevelopment mode and
the'LDC must be rewritten to add value to the community; 21 the beach must be
redesigned to maximize the waterfront, improve traffic flow, provide a better
, transition between residential and commercial areas, and incorporate a pedestrian-
friendly area; 3) downtown improvements, promoting it as the "east beach, II
converting the bluff's asphalt to green space, doubling the size of Coachman Park,
and increasing pedestrian focus; 4} beautification of the Gulf-to-Bay Boulevard
corridor to clearly define Clearwater's character; and 5) ensure a positive impact and
opportunities in the North Greenwood neighborhood, as it is the most impacted by
downtown changes.
Ms. Rice' reviewed the immediate action items as approved by the City
Commission: 1) authorization of market studies for the beach and downtown; 2)
evaluation of Phillies' economic impact; 31 preparation of an RFQ (Request for
Qualifications) for developers to submit ideas for the bayfront, including Coachman
Park'expansion; 4) selection of site for new Main Library; 5) application for
'''Malnstreet'' program; 6) completion of necessary parking studies; 7) acceleration of
community-based initiative in North Greenwood; 8) implementation of regional
stormwater retention project downtown; 9) creation of incentive program for retail
and commercial occupancy along Cleveland Street; 10) evaluation of maintaining the
existing Memorial Causeway Bridge as local traffic connection between the beach
and downtown; 11) revision ofLDC; and 12) corridor enhancement 'along Cleveland
Street, Gulf-to-Bay Boulevard, Mandalay Avenue, and Gulfview Boulevard. '
mfrc0398
03112/98
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In r'espons'e to a question, Ms. Rice said issues regarding Increased traffic
and parking needs are being evaluated. Discussions with organizations, churches,
, associations, advisory and regulatory boards, and the pubHc have been positive. '
Water and skating' parks, entertainment and retail centers, Pinellas Trail
beautification" and many other issues are being addressed. The concept will require
public and private partnerships. The City is negotiating the purchase of the City-
owned property at Missouri Avenue and Cleveland Street with IMR (Information
Management Resources). A developer is interested in developing apartments and
retail operations on the property currently occupied by the Sunshine Mall. Of the
$101 million in Penny for Pinellas funds, $ 50 million is allocated to some of the
conceptual plan projects. Next month the City Commissions expects to prioritize
Penny for Pinellas projects. The State may be repaving Gulf-to-Bay Boulevard this
summer. Architectural selection for the new Main Library is in process. A
. co~munity meeting is scheduled' for March 28, 1998, at the Martin Luther King
Center to look at a village concept for Greenwood. Evaluations are being done
regarding whether or not to keep the old Memorial Causeway Bridge for local traffic
once the new bridge is built. It was agreed that improved communication is needed,
'~o better inform the public of available low interest loans for redevelopment. In
response to a question, Ms. Rice said no specific theme has been chosen for
downtown. The market will drive what will be successful in that area.
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It was questioned if the Harborview Center will ever make a profit. It was
noted the food service is excellent and 1997 revenues have increased. Positive
cash flow is anticipated. In response to a question, Commissioner Hooper said
, Pickles ~Ius restaurant has been given the keys to open.
It was suggested incorporating an observation tower or some type of
attraction in Coachman 'Park to generate interest in downtown.
It was remarked the One City. One Future. concept is impressive and
exciting. It was agreed there is a need to take advantage of the momentum that
has been generated to achieve success. Commissioner Hooper said a lot of
homework has been done in the development of the concept. It will take public
participation and input, and public and private partnerships to accomplish this vision.
In response to questions regarding timeframes, Ms. Rice said the blueprint is ,
flexible. Some' immediate action item projects have begun. Some projects will be
driven by Penny for Pinellas dollars, grants, and private and public partnerships.
It was noted the FRC (Fiscal Review Committee) will be instrumental in the
redevelopment process. It will be important for the FRC to offer input regarding the
One City. Dna Future. concept as it moves forward.
Monthly FRC Meeting
Discussion ensued regarding next month's meeting. Budget Director Tina
, Wilson said she will contact all members to determine if the ,me,eting date will be .
:J ' changed. ,
mfrc0398
03/12/98
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".' Advisory Board 'Appreclation Dinner
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Ms. Wilson' said th~ FRC' will receive Invitations to the Aprll.14, 1998> ,annual
advisory board appreciation dInner.'
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The meeting adjourned at 9: 1 0 a.m.
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