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;il\ilarine ,Advisory Board
'MINUTES,
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Present: ,
David C. Martens
Donald McFarland
David Hemerick
Edward Dohrman
Ernie Cline
Bill Wilhelm
Rich Howard
Scott Shuford
William Held
Brenda Moses
Chair
Vice-Chair
Member
Member
Member
Member
Citizen
Special Projects Administrator
Harbormaster
Board Reporter
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MARINE ADVISORY BOARD
CITY OF CLEARWATER
January 14, 1998
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Absent:
David Smith
Member (resigned)
The meeting was called to order by Chair Martens at 7:53 a.m. at the Marina
conference room, 25 Causeway Boulevard, Clearwater. In order to provide
continuity for research, the items will be listed in agenda order although n'ot
necessarilv discussed in tl1at order.
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Chair Martens asked if there were any corrections to the minutes of
December 10, 1997. Since there were none, he said the minutes will stand
approved as submitted.
Chair Martens said he received a letter from Member David Smith. Mr. Smith
has resigned from the MAB (Marine Advisory Board) effective Sunday, January 18,
1998, due to unforeseen business conditions. Harbormaster Bill Held suggested Mr.
Smith send, his resignation letter to the City Clerk so that a replacement can be
found.
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Special Projects Administrator Scott Shuford briefly spoke about the One
City. One Future. program. The project will be unveiled to the public on January 23,
1998, at 9:00 a.m. Those who cannot attend the meeting can view it on C-View
TV. The program ties together the City's tourist and residential corridors and
components. Redevelopment plans will encompass the highly visible tourist paths
of Gulf-to-Bay Boulevard, downtown and the beach. Plans include redevelopment of
the waterfront, the City Marina, and yacht basin. Private redevelopment will be
stimulated through partnerships. He distributed copies of Clearwater magazine,
noting ,the One City. One Future. program is outlined as well as a schedule of events
for 1998. The magazine will be published quarterly and is an opportunity to reach
citizens regarding activities and projects throughout the City. Mr. Shuford said as
further redevelopment plans are unveiled, he will keep the MAS informed.
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1 . Marine Department Business Plan Uodate
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Harbormaster Held presented an update of the Clearwater Marina and Pier: 60
business plans, and the third year update of the Sailing Center business,plan. The'
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01/14/98
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/) plans were presented to the Fiscal Review Board on January 8, 199B. They will be
presented to the City Commission in February, 1998.
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Marina
Mr. Held discussed Marina objectives completed in fiscal year 1996/97: 1)
discounts for slip rentals; 2) increased transient/commercial rates; 3) charges for
commercial tenant office and storage rent; 4) building lease rental rates instituted;
5} building lessee parking requirements; 6) increased fuel sales; 7) upgraded
computer hardware and software; 8) increased revenue due to favorable weather
conditions; 8) concentration on marketing campaigns; 9) annual customer service
training; 10) installation of decorative lamp posts; 11) purchase of a portable
se~age pump-out station for slips at Island Estates; 1 2) installation of a City kiosk
in the lobby; 13) Seminole launch ramp resurfaced; 14) concrete landings at
Seminole launch ramp were repaired under budget and on time; and 1 5) an
agreement has been negotiated with Clearwater Marina to sell parking permits at
Seminole launch ramp. He discussed Marina expenditures including projected and
actual revenue. Revenues saved each year are deposited into the unappropriated
retained earnings of the Marina, to be used for improvements to the municipal
marina and/or launch ramp. The balance sheet listing the assets and liabilities of the
Marina and the CIP (Capital Improvement Project) projections were reviewed.
Accomplishments included: 1) automatic doors installed at entrance; 21 an ATM
installed out~,ide the Marina building; 3) a tourist information center will be
completed seon and staffed by the City Tourism Department personnel; 4} Cable TV
to the building and slips; and 5} a quarterly Scuttlebutt Newsletter. Objectives for
, the Marina for fiscal year 1997/98 include: 1) providing power outlet utility stations
to slip tenants; 2} renovation of Marina restrooms; 3) providing laundromat facilities;
4) using recycled lumber for repairs/replacement of docks as necessary; 5) customer
satisfaction survey by outside consulting firm; 6) installation of a Pier 60 Park kiosk;
7) custodial workshop renovation; B) construction of 3 wooden fishing piers at
Clearwater Pass; and 9) providing boat lifts for Sheriff and Florida Marine Patrol use.
Pier 60
Mr. Held reviewed the Pier 60 business plan and 5-year revenue and expense
information. Objectives completed in fiscal year 1996/97 included: 11 switched
Pier 60 from an enterprise fund to a general fund; 2) increased part-time employees'
hours; 31 increased revenue; 4) adjusted markup on merchandise; 5) monitored high
turnover stock; 6) received support from Marina office; 7) budgeted maintenance
funds; 8) conducted annual survey of other fishing piers; 9) continued advertising
campaign; and 10) completed annual customer service training. Marina services to
the Sailing Center and Pler 60 come out of the Marina budget. The Pier and the
Sailing Center purchase their own equipment. Projected 5-year revenues and
expenditures are based on Pier 60 being operated as a General Fund operation,
under the con1rol of the Marine Department. Since weather conditions affect
revenues and activity at the Marina, Pier 60, and the Sailing Center, part-time
employees work on an as-needed basis, helping to offset costs. Final projections
were reviewed. Net revenues saved each year go into the General Fund.
Accomplishments included: 1) sponsored 6 fishing tournaments and 2) the "Make A
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Difference" fishing tournament. Objectives for fiscal year 1997/98 include: 1 }
increase the number of fishing tournaments; 2) repaint the exterior of the bait
:house; and 3} increase revenue by 5% over actual fiscal year 1996/97 revenue.
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Mr. Held said objectives completed for the Sailing Center included: 1)
promoted Sailing Center activities; 2) increased fleet of vessels; 3) increased
contract instructors; 4} increased the number of part-time employees; 5) increased
revenue; 'and 6) built a floating dock. Revenue projections were exceeded thanks to
the mild weather in 1997 and excellent employee customer service. Revenue is
projected to increase by 5 % a year for each year of the business plan.
Accomplishments for fiscal year 1 996197 included: 1} increased revenue; 2) held
12 regattas; 3) facility used as a focal point for rentals, organizational meetings and
City departmental meetings; 4) increased students by 398; and 5) the center has
continued to be an asset to the City. Objectives for fiscal year 1997/98 include: 1 )
increase domltions by 50%; 2) increase number of regattas held; 3) increase number
of students takiilg sailing classes by 5 %; 4) continue using facility for public
hearings; and 5) offer the facility to other City departments for meetings and other
functions.
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Discussion ensued regarding projected versus actual revenues. Mr. Held
explained in order to have a comparative analysis in 5 years, the original forecast
numbers in each business plan will not be adjusted annually.
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2. land Develooment Code Discussion
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Revising the lDC lland Development Code) is one of the City's 5 major
projects. The new LDC will be more customer-friendly and less restrictive. The
MAS is involved with the LDC when repairs or construction of docks create a
navigational impact. MAS members will receive new information regarding the LDC
as available.
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3. FishinQ Piers at Clearwater Pass
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Mr. Held said the State is processing the City's application for 3 new
wooden fishing piers at Clearwater Pass. The request will be reviewed by the
County Commission on February 10, 1998.
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4. , MaQnolla Street Dock
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This project has been on hold since last month. The contractor is waiting for
timber to work on the roof. Repairs are being made to a plastic storm drain. There
are no permitting problems.
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5. Marina Free StandinQ Skill
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Mr. Held said 48-foot free standing identification signs can be constructed at
or near the Marina. Research is being done regarding the number, colors, messages,
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01/14/98
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and locations for signs. Wherever the signs are locatedt it was agreed they should
be highly visible. It was noted a directory sign listing all Marina tenants would be '
too difficult to read and update. A comment was made there are numerous
Convention Center signs on State Route 60 and Court Street but only 2 signs within
100 yards of the beach causeway. There are no other Marina signs In Clearwater.
MAS members requested Mr. Held research the matter.
6. Latest Issue of Scuttlebutt
Mr. Held distributed copies of Scuttlebutt newsletter. The newsletter is
published quarterly and distributed to all Marina tenants. It was suggested pertinent
, information in Scuttlebutt be incorporated into Clearwater magazine.
Mr. Held said the MAS's request to extend the wake ,zone in Clearwater Pass
will be reviewed by the City Commission on February 2, 1998. Discussion ensued
,regarding the wake problems throughout Clearwater's waterways. A request was
made that future consideration be given to extending the no-wake zone into the
, channel due to safety and traffic reasons. Traffic has dramatically increased and
contributes to wake problems in all areas of the channel. Wakes are thrown into the
Marina even, when boaters stop at the markers. A member said he has lost '
, ,numerous tools on his dock due to severe wakes.
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The meeting adjourned at 8:46 a.m.
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01/14/98
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