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CITY COMMISSION SPECIAL WORKSESSION
CITY OF CLEARWATER
February 1 3, 1997
Present:
Rita Garvey
J. B. Johnson
Robert Clark
Ed Hooper
Karen Seel
Elizabeth M. Deptula
Kathy S. Rice
Bob Keller
Pamela K. Akin
. Scott Shuford
Pamela Skyrme
Cynthia E. Goudeau
. M. Kathryn Diana
Mayor/Commissioner
Vice-M ayor /Commissioner
Commissioner
Commissioner
Commissioner
City Manager,
Deputy City Manager
Assistant City Manager
City Attorney
Central Permitting Direc~or {arrived 12:01 p.m.1
Director Organizational & Employee Development
City Clerk
Assistant City Clerk
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Also present: Alan Bomstein
'Steve Fowler
Mark Klein
David Stone
Roger Woodruff
Nancy Aft
Creative Contractors
Fowler & Associates
Klein & Heuchan
Citizens Bank
Collliers Arnold
Clwr. Coalition of H.D.s (arrived11:50 a.m.)
The Mayor called the meeting to order at 11 :07 a.m. at the Harborview Center for
the purpose of strategic planning/economic development.
Assistant City Manager Bob Keller stated the team, consisting of the City
Commission and Senior Management, have put together a vision statement. Major projects
and decisions that need to be addressed relate to the downtown area (CRA district) and
include the east end property, library, bridge and the old Chamber of Commerce building.
He said the team decided to not move forward without consulting the key stakeholders.
He encouraged discussion without walls. A key economic development decision requiring
attention is the 17-acre east end property. Also, he expressed a need to address the non-
profit area (west endl. He hoped today's meeting would provide a free exchange of ideas
on what to do with the east end property and ways to get it done.
Pam Skyrme facilitated the meeting asking the Commission to share and
coinmunicate their visions.
Commissioner Hooper said he would like the City to be something everyone is proud
of; to have a downtown that is bustling and active with an emphasis on fun. He felt a
strong anchor is necessary to do the east end project. The bisecting of the Pinellas Trail
could be a focal point. He said whatever is decided about the bluff and the bridge that it
be done right.
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Mayor Garvey believed the City should be conservatively dynamic and start taking
bold steps. She stressed having businesses of the mind. She saw a need for more
activities and festivals, a place to have fUn. There is a need to maintain and preserve the
environment and the quality of life. The decisions forthcoming will affect the future of
Clearwater 20-30 years from now.
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Commissioner Seel envisioned Clearwater as a business friendly city in a
redevelopment mode, a sparkling place to live where all could prosper with an emphasis on
education and technology. She believed Clearwater should continue to be tourist driven
and proactive versus reactive.
Commissioner Johnson said the downtown needs to be resurrected. He saw
condominiums and businesses on Cleveland Street. He felt the Harborview Center would
be the only remaining building on the bluff, possibly with a garage. He saw the need to
work with the business leaders in downtown, to be user and business friendly. He
considered the Scientologists a problem. He said whatever we do should benefit
Clearwater. He felt assets, such as the harbor and the bluff, can help make Clearwater a
great City.
Deputy City Manager Kathy Rice said she was amazed that the vision in the
community is the same as the City's.
Mark Klein, Klein & Heuchan, thought everyone here today had the same vision. He
believed we had a great foundation, that we just needed to get it together. He looked at
turning the east end parcel into a technology park resulting in a great number of jobs. This
in turn would create growth and the need for retail and housing. He believed it incumbent
on the City to offer incentives to locate in the area.
David Stone, Citizens Bank, thought the best use of the east end property would be
a tech center, an incubator type of concept. He felt the bluff was the most underutilized
asset in the City and could be a major draw for downtown. He envisioned a festive
marketplace with a marina at the foot of the bluff. He also envisioned the City Hall.
property, along with the Calvary Baptist Church property, as a hotel/convention center. He
thought the community would support a people-friendly use of the bluff. Clearwater needs
to be a clean, safe, vibrant place all can cherish, embrace and celebrate. He said the City's
role is to create the plan, infrastructure and incentives. The private sector will make it
happen.
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Steve Fowler, Fowler & Associates, noted everyone has been looking at the
downtown for the last 30 years, however, nothing has happened. The Commission now
saying they are going to start making decisions speaks loudly. He believed the City did not
need to be in the development business. The City needs to be providing incentives and
infrastructure.
Alan Bomstein, Creative Contractors, noted the implementation of parking on
Cleveland Street has not stimulated business downtown. Onstreet parking adds ambiance
except during season and spring break. He felt the City might want to think about not
parking on Cleveland Street during those gridlock periods. He noted at night the parking
spaces are full due to the Scientologists taking courses at the Gehma Building. He said
with the toaring down of the Annex the world has started knocking on the door. He said
vacant property is more attractive noting there are many dilapidated vacant buildings in the
downtown. He suggested the City look at getting rid of them especially in the 500/600
block of Cleveland Street. He recommended staff inventory, evaluate and determine what
incentives can be offered to tear them down. Mr. Bombstein was not in favor of residential
use or an entertainment complex on the east end. He supported a retail use, but did not
feel the tract was large enough to attract a serious retail developer unless the Stone Buick
property was added. He said development is back and encouraged the Commission to go
forward again with RFPs for the east end without any preconceived uses.
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Roger Woodruff, Downtown Development Board and Collier's Arnold agreed with
Messrs. Stone and Klein regarding the east end and Calvary Baptist Church properties. He
agreed with tearing down some of the old dilapidated buildings in downtown but wanted to
see the post office and Capitol Theater buildings remain. He said the location of the bridge
is important, but did not feel Cleveland Street was wide enough to handle the traffic that
would be generated. He did not envision Cleveland Street as a traffic count type
environment. He said dividing the bluff and putting major traffic on Cleveland Street is not
a good idea. He hoped the dreamers would out shadow the dream killers.
Bob Keller said he is excited by what he has heard today. He noted his bias toward
"industries of the mind.1/ He envisioned an industrial park plus -- things really being made
there. He found a need for an institutional or prime driver anchor. He hated to see any
"big box" effect. He felt there might be some possibilities for the new interactive
entertainment/retail uses. He noted people would rather stay on this side of the causeway
than go to Tampa. He said if we decide on a job orientation direction, it needs to be a
private/public venture with a specific developer. The downtown needs an anchor and the
rest will fill in. Now, there is no reason to go downtown. He noted Futanics and the Fly
Fishing businesses are destination places. He mentioned getting a cluster of house related
retail to build around existing businesses. He did not want to see downtown torn down.
He said his priority is the east end property.
Mayor Garvey asked to include the entire area from Missouri Avenue to
Greenwood/Cleveland to Court in talks about the east end project. She said one cannot
assume the 17 acres will fit with other things in that block. She felt locating the bridge
south of Pierce 100 would open up the bayfront as a festive area and bring people
downtown.
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The meeting recessed from 12:06 p.m. to 12:20 p.m.
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Mr. Bomstein did not agree retail could be supported with festivals. He said retail
has to be synergistic enough within itself to be an attraction like Hyde Park.
Mr. Klein noted Hyde Park was not originally successful. It was a growing process.
A developer has to take the risk of building without an anchor, not the City. He said the
City needs to provide for a common retention area.
Discussion ensued in regard to the dilapidated buildings in the downtown attracting
cheap retail businesses. It was noted a large percentage of these businesses would not be
viable if downtown is revitalized.
Mention was made of the concept of virtually giving away a few parcels to create a
magnet.
Discussion ensued in regard to renovating buildings downtown versus tearing them
down. It was noted many of them have been remodeled so many times they have lost
their charm and are not salvageable.
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A recommendation was made to perform an inventory on buildings downtown to
determine the worthiness of saving them and to base incentives on that. It was noted
there are incentives for rebuilding especially in an enterprise zone.
A question was raised regarding whether there would be another opportunity to do
an enterprise zone program in the downtown. Mr. Keller indicated there is a lot of
encouragement from elected officials in Tallahassee to try again and it will take political
skill to get back in the "cue."
There was" discussion regarding offering incentives such as giving land with reverter
clauses, no taxes, providing jobs, leasing and/or selling land, deferring paym'ents, in order
to attract businesses and devel9pers. 'A suggestion was made to solicit input from active
developers.
Discussion ensued in regard to whether an RFP should be prepared. It was indicated
the development community is active again. It was felt more attention should be given to
the aesthetics of downtown; more green less gray. It was noted there many rusting poles
throughout downtown creating a run down appearance. A suggestion was made to meet
with viable developers one on one to help develop an RFP. It was felt that timing is
important; to not start, then wait a year.
Discussion ensued regarding what type of marketing studies, land preparation, etc.
should be done before the City goes out for an RFP. It was felt the fuel farm should be
removed. It was indicated the message should be "don't be bothered by code constraints"
as the City has the flexibility to help if its for the good of the City.
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Discussion ensued regarding the Sunshine Mall being more suitable for a technology
park rather than retail and for the City to be part of that.
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Discussion ensued in regard to expanding the 17-acre parcel as it might be
advantageous to own the entire area. A question was raised as to how difficult it would be
to obtain more property if needed and/or to have an option with an agreed upon price.
Concern was expressed the City may be held hostage to higher prices than a private
developer. It was felt what is on the western portion would be a concern to anyone willing
to invest money.
Ms. Skyrme summarized the discussion which covered the need to upgrade the
infrastructure, provide an inventory of downtown properties and offer incentives for
development. She noted there had also been discussion regarding the bluff and how it
could enhance the entire downtown area. Suggestions were made to put out an RFP to
see what comes in regarding use.
There was some discussion regarding the City's condemnation powers. It was
noted some businesses can not relocate easily.
Discussion ensued in regard to developing the bluff requiring a referendum and the
reluctance of individuals coming in and developing a plan. A question was raised how
specific referendum language has to be. The City Attorney believed it did not have to be
specific to a project. It was felt a well executed project is easier to market to the public.
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A question was raised if the library would fit in with the development of the east
end parcel. Commissioner Johnson envisioned an art center and library on the east end
property to show the public the Commission is committed to building up downtown.
Commissioner Seel felt a technology center would be better on that property,
partially a cultural center. '
A question was raised regarding the 90,000 square feet being proposed for the
library. The City Manager indicated this number is for planning purposes and includes
meeting rooms and room for the public.
Mr. Bomstein felt a commercial use would be more beneficial to the east end than a
library; however, was not opposed to it.
There was discussion regarding the east end property also fronting on Missouri
Avenue. It was believed Missouri Avenue is currently ripe for new development. Cited
developments were Walgreens, Albertsons and Barnett Bank.
Mr. Keller noted nobody has come to the City looking for anything on Missouri
Avenue and felt the private market was actively at work.
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Commissioner Seel asked if a survey of downtown was part of the grant and it was
indicated it is and may be modified to include viability analysis. It was felt to be important
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to expand the survey to include the North and South Ft. Harrison area buildings such as
, Peace Memorial and some store fronts. "
Discussion ensued in regard to what kind of an incentive package should be offered
to get developers to consolidate the area and steer higher quality development on South
Fort Harrison. A question was raised as to what is being planned for the Alternate 19
corridor and it was indicated nothing at this time.
The group finished by giving their thoughts about today's session. There were
positive comments made and everyone thought it was very successful in providing dialogue
between the City and major stakeholders in the downtown.
Discussion ensued in regard to meeting in the near future and getting a list of other
attendees.
Meeting recessed from 1: 1 0 p.m. to 1: 15 p.m. At this time the City Clerk and
downtown business representatives left the meeting.
Central Permitting Director Scott Shuford reviewed the land development code
revision process. A Steering Committee was formed and chaired by Assistant City
Manager Bob Keller. Members of the committee represented business, homeowner,
technical and broad range community interests. He distributed a handout listing the
committee's guiding principles in driving the code.
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Mr. Shuford said major changes included board consolidation. The Development
Review Board would focus on development review and the members would have to meet
specific qualifications. This board would provide "one stop shopping" for any type of
development. The full range of development issues would be considered by this one board.
He said the minor variance program will be expanded. He felt the minor revisions being
proposed will result in about a 40% reduction of variances that would have to go to a
board.
He said a new concept is being proposed regarding performance zoning and use.
Performance standards will be built into the code and if they are met, staff could sign off
on those applications. This would result in a 60% reduction of conditional uses going to a
board.
The Planning Board will consider all the long range functions of planning and any
major development projects. It will act as an advisory board not a final decision board.
The revised code proposes to consolidate the calculations and collection of impact
fees. Mr. Shuford said the City Attorney's office has given him a lot of leeway in putting
the code in a language that is easier to understand. Certain words will be highlighted, such
. as "incentives," to make it stand out. Differences from standard type codes will also be
highlighted and will be explained. Photographs representative of desired developments in
Clearwater will be included in the code.
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He said there will be one more staff meeting to run through different development
scenarios. Applicants are being advised of the proposed revisions. The revised code will
be coming to the commission for receipt and referral at its first meeting in March. The
Planning & Zoning and Development Code Adjustment Boards will also be providing their
recommendations. The Steering Committee will be meeting one more time for a status
update. The revised code will be coming to the commission for action in April.
In response to a question, Mr. Shuford indicated implementation of this code would
not impact staff. Staff may have to be shifted to different functions due to moving
towards a more designed oriented code. It was questioned whether we have staff on
board to handle the changes. Mr. Shuford indicated he would be proposing shifting
personnel with design qualifications. He said he would like to see more of the long range
planning shift towards his department.
A question was raised regarding how to change attitudes. Mr. Shuford said his
staff has had extensive customer service training He said his counter is only fully staffed
10% of the time due to vacations, etc. and creates a problem. A new computer program
will be coming on line in May and will provide a "state of the art" system far permitting
purposes. Every application will come with a checklist for both staff and the applicant.
Appropriate customer service training will be an important part of the rewrite.
A question was raised regarding the number of members on the new boards. Mr.
Shuford said he is recommending seven,
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'o., '1:)1 Concern was expressed regarding current board members. Mr. Keller indicated that
the Planning Board will create a need for task oriented ad hoc groups to deal with issues
such as infi1l housing. It was suggested current board members not selected for the new
boards be given first priority when board openings occur.
A recommendation was made to combine the Beautification and Parks & Recreation
Boards.
There was discussion regarding an orientation program for advisory boards and now
being a good time for its implementation. Mr. Shuford said the commission may want to
consider paying board members as they will be putting in a lot more time. In response to a
question, it was indicated the commission currently appoints the majority of board
members.
Discussion ensued regarding cities looking back at the highest and best use. of
property and offering credits. Mr. Shuford said the City does offer credits for impact fees
and for concurrency. He said the City goes back about 5 years if the property is razed. He
said the current use is .usually the most intense.
A question was raised as to whether the Community Response Team is stringently
enforclng the code during this revision period. Mr. Shuford indicated they are relaxing in
some areas. He said they have been very involved in the revision process. A question was
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The meeting adjourned at 2:05 p.m.
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raised as to whether the appeal process should be changed and Mr. Shuford indicated the
hearing officer process has worked well.
In response to a question, Mr. Shuford said staff is recommending commission
'appeals go directly to a hearing officer. He said there will be a separate appeal process
regarding design review.
Mr. Shuford said the Development Review Board will regularly review the land
development code and report to the commission.
, There was discussion regarding the commissioners and management team
presenting their vision statement to the employees. The City Manager said there will be a
rehearsal at the strategic planning meeting on February 24, 1 997.
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Referring to today's meeting with the downtown business people, Mr. Keller said
another meeting should be scheduled soon wit~ the same group invited to today's meeting.
He felt the City has received their marching orders. He suggested sending a letter from the
commission to the attendees indicating the City has set a course and will be contacting
them soon.
,Mr: Keller said the Ft, Lauderdale commission is anxious to meet and is working on
establishing a new,date for the trip.
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