02/03/1997 (2)
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Present: '
Rita Garvey
J. a.Johnson
Robert Clark
Ed Hooper
Karen Seel
Elizabeth M. Deptula
Kathy S. Rice
Bob Keller
Pamela K. Akin
Cynthia E. Goudeau
Patricia O. Sullivan
Mayor/Commissioner (departed 3:05 p.m.)
Vice-Mayor/Commissioner
Commissioner
Commissioner
Commissioner
City Manager
Deputy City Manager
Assistant City Manager
City Attorney
City Clerk
Board Repo~er
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CITY COMMISSION WORK SESSION
CITY OF CLEARWATER
February 3, 1997
The meeting was called to order at 9:00 a.m. at the Municipal Services Building, C-View
Studio. '
Service Awards - None.
PRESENTATIONS
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Black & Veatch Final Review Report. dated 01/97 of the Clearwater Gas Svstem
Gail Pascali, of Black & Veatch, said her firm conducted a marketing, financial, and
management review of eGS (Clearwater Gas System) which focused on the '1995-2002
Strategic Plan. Black & Veatch included a review of the 1996-99 Marketing Plan. at no extra
charge. The study analyzed past and current strategic planning efforts:, financial, marketing,
and operational data, internal reports, correspondence, previous studies, and interviews, and
conducted benchmarking surveys of utilities.
Ms. Pascal reviewed the report's conclusions. She said CGS's Strategic Plan is
comprehensive and welJ thought out, analyzes CGS's current situation, sets aggressive but
realistic goals, aims to increase sales and revenues, and provides a framework and gUide for
the future. She said the 1996-99 Marketing and Communication Plan is comprehensive and
well conceived but suggested it could better address ongoing changes in the gas and electric
industries. She felt market research efforts could be expanded. She said CGS's financial
condition is basically sound, noting the utility's net income and contribution to the City
increased last year. She said the sales and marketing efforts appears to be effective. CGS
has demonstrated commitment to key accounts. She reported the utility is well run and its
management Is highly regarded by staff.
She reviewed the report's recommendations: 1) respond pro-actively to increased
competition; 2) continue improvement of customer satisfaction; 3) consider information system
needs; 4) Investigate methods to improve communication between Pasco County and the main
office; 5) continue operating appliance showroom and reviewing Inventory levels; 6) continue
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using staff to provide services and Independent contractors Mas needed"; 7) continue
comparing the cost of in-house staff versus Independent contractors; 8) continue conducting
customer satisfaction surveys; 9) continue to track sales force productivity Indicators; 10)
expand sales efforts; 11) continue commission-based compensation plan for sales force; 12)
study/consider low-cost loan program to finance the sales of gas air-condItioners; 13) conduct
market research regarding customer perceptions and attitudes toward gas air-conditioning; 15)
evaluate market strategies; 16) conduct in-depth analysis of all customer classes; 17) develop
measurement techniques to assess effectiveness of promotional budget; 18) undertake
financial analysis of 1996-99 marketing plan regarding cost-effectiveness of expenditures and
consistency with overall marketing strategy; 19) continue evaluation of conservation and
promotional programs; 20) focus significant promotional resources on customer retention; 21)
establish fonnal program to track lost customers; 22) deveiop strategies to recapture
customers; 23) include customer satisfaction as part of long term strategy; and 24) establish
benchmarks.
Ms. Pascal said CGS costs were slightly higher than other gas utilities surveyed by
Black & Veatch. She suggested the difference could be attributed to CGS's superior methods
of tracking internal costs and its smaller customer base. She said residential customers are
happy with eGS's service and reliability. The importance of maintaining affordable rates was
noted.
In response to a question, it was noted Okaloosa County's Gas District is much larger
than eGS, has more commercial customers, and a greater need for heating fuels due to its
cooler climate. Ms. Pascal believed CGS's market research could be improved to better reach
commercial customers to increase revenues. She did not feel revenues would decrease more
than 5% due to deregulation. In response to a question, she said CGS had planned better for
deregulation than other utilities. The study also reviewed municipal gas utilities in Gainesville,
Pensacola, Tallahassee, etc. Benchmarking is related to similar sized utilities. In response to
a question, Mike Metzger, of Black & Veatch, said the study relied on numbers from the City's
auditor. He and Ms. Pascal indicated they were very satisfied that CGS is in good shape and
will reach its goals.
Concern was expressed deregulation will hurt CGS, noting eGS is at a disadvantage
due to high up-front costs. Ms. Pascal said those costs provide customers with a lower-cost
energy source. In response to a question regarding the "pay-back" time for new gas
appliances; eGS Managing Director Chuck Warrington said hot-water heaters take less that a
year while air-conditioners take approximately 4 years. He predicted commercial customers,
not residential onest will benefit most from deregulation. In response to a question, Mr.
Metzger felt the City is in a good position regarding deregulation due to the City's ability to act
as a transportation agent.
It was questioned if a 20% non.satisfaction rate is common. Ms. Pascal said the
number Is not high but needs improvement. It was noted eGS installation rates are lower than
plumbers. Ms. Pascal said internal charges are hard to compare. The City Manager said new
utility billing computer systems are being reviewed for presentation to the City Commission in
late 1997. She reported anticipated computer problems are related to the change of
century/mlllennlum. The positive tone of the report was noted. It was suggested hiring
Independent contractors for installations would limit City liability.
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In response to a question, Ms. Pascal said she was unaware the FRC (Finance Review
Committee) had recommended a regular review of the utility. The City Manager noted CGS's
business Is complicated and oversight would require expertise. It was stated the City carries
significant liability due to bonds issued for CGS and It is difficult for the Commission to track
CGS activities. It was suggested a Task Force could be appointed for a limited time. It was
Indicated the committee could develop CGS's marketing plan and goals. The difficulty of
locating volunteers with sufficient expertise was noted.
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It was stated if CGS is not tracking lost customers, customer satisfaction survey results
are not accurato. Mr. Warrington said CGS has a list of customers lost during the past 2
years. Of the 16 customers, CGS has regained several. Others had not used gas service for
some time. He agreed a better data base will allow more accurate tracking.
Urban Lake Presentation - Receive consultant report re preliminary economic analvsis of
proposed lake svstem for downtown Clearwater, authorize staff to take steps to develop
options & receive public Input at a future Commission meeting
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RERC (Real Estate Research Consultants) completed the Preliminary Economic
Analysis of the Proposed Lake System for Downtown Clearwater CRA (Community
Redevelopment Agency). The analysis evaluated the relative cost effectiveness of the
proposed lake system by comparing the likely stream of ad valorem revenues to be realized
with the project's costs. RERC reviewed materials prepared by staff, PBS&J (Post, Buckley,
Schuh & Jernigan, Inc.), and Hanson-Taylor related to the project's maintenance and upkeep
costs, the affected area, applicable millages, and anticipated changes. RERC constructed a
model linking the project's costs to expected ad valorem revenues to the City and CRA.
Expenses, such as long term costs associated with maintaining water quality in Clearwater
Harbor, were not quantified. The study did not consider the lake system's technical capability
to provide adequate stormwater control. The study did not consider fiscal benefits to the
school board and water management.
Key assumptions regarding the analysis include: 1) project cost of $39-million - $54-
million; 2) project to be developed in phases; 3) financing plan not identified; 4) net cost of
undertaking to City; 5) 32-year time period Incorporated; 6) City and County mill ages held
constant throughout study period; and 7) estimates based of long term enhancements on
Orlando's lake development tax base. A case study process benchmarked tax base
enhancement and appreciation by tracing the valuations of properties surrounding Lakes Eola
and Lucerne in Orlando which were upgraded as community focal points. Case study
valuations represent the highest potential that might occur locally under the most ideal
circumstances. Actual improvements in the study area will be far less than those achieved in
Orlando. Current taxable values of equal sized neighborhoods around Lake Lucerne are $44-
million and around Lake Eola are $130-million. The greatest change in valuations occurred
around Lake Eola where taxable values roughly doubled within 15 years.
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In his January 15, 1997, memorandum, Owen Baitsch, of RERC, recommended judging
Orlando's results as representing the outside limits that might be achieved locally. He noted
the June 1995, Hanson-Taylor study had established potential valuation increases of $44-
million in the study area. Mr. Beitsch felt that valuation seems high considering Orlando's
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increases were achieved over many years of effort. The higher valuation Is unlikely to
overcome financial shortfalls the project will experience If implemented. The analysis'
economic Information overlooks fundamental variables. Each variable has associated costs or
benefits that can be quantified and valued.
Mr. Beltsch recommended the City also consider: 1) investment would signal
community commitment to downtown and attract outside investors. Investments would have to
be significant to offset anticipated shortfalls. The Hanson-Taylor report indicated valuations of
almost $149-million are Inadequate to offset the lake system's cost; 2) in addition to mitigation
costs of clean-up, the harbor has recreational and community value. Analysis does not
quantify negative impacts of water pollution. The harbor adds material value to the City's
residential and commercial tax base; 3) current investment contemplates City control of several
properties at the edge of the planned lake system. Negative influences beyond these
properties constrain redevelopment opportunities. Area is dominated by small parcels, mostly
used for Industrial purposes. Some parcels support viable businesses. To better realize
enhancements In the CRA plan, Mr. BeUsch suggested the community should gain maximum
control of land in the study area; 4) redevelopment potential is limited by public or institutional
ownership which dominates lake's edge and parcels targeted far acquisition; 5) little evidence
suggests resulting development intensities will increase; 6) a significant percentage af
downtown properties are tax exempt. This report does not address increased non-profit
ownership. As tax exempt entities acquire properties with redevelopment potential, the gap
between costs and benefits increase; 7) should water quality be compromised, the resulting
cost,and impacts will affect all jurisdictions with exposure to the harbor and City; 8) fiscal and
economic benefits will be realized beyond this jurisdiction; and 9) a comprehensive strategy
should be incorporated before implementation.
Tables included with the report are influenced by the level of tax base enhancement
experienced in Orlando. Presented scenarios are highly optimistic. He suggested the study
be used to establish benchmarks by which all alternatives are judged for relative, not absolute,
value. If consideration of the project is based only on fiscal benefits, costs do not offset the
benefits. Other jurisdictions or taxing districts would benefit substantially if the City pursued
this project. He recommended linking benefiting entities to the project. As currently planned,
he concluded the project will realize a $108-million shortfall in revenues.
In response to a question, Mr. Beitsch said a 8.5 acre lake was considered in the study
because that size represented the most enhanced value in a 20 year consideration: It was felt
the predicted shortfall is so great, the lake project should be terminated. It was noted the
payback is projected to take 174 years. Assistant City Manager Bob Keller noted City retention
needs exist. He suggested. the Annex site could be marketed by offering off-site retention. He
noted property owners in the vicinity of the proposed lake had submitted an alternative plan.
He stated a public/private partnership could be forged to address solutions to downtown
retention needs. The RERC model could be used to determine cost benefits. A report on the
City's downtown retention needs was requested. The City Manager recommended property
owners who wish to participate in addressing downtown retention issues contact Mr. Keller
within 60 days. The City is responsible for addressing flooding of businesses and residences.
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FN FINANCE
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This Issue wl1l be agendaed for the first meeting in April 1997, to address alternatives to
address downtown retention needs. The City Manager said the City owes area property
owners some certainty regarding this issue.
The Commission recessed from 10:29 to 10:36 a.m.
Authorize two additional meter reader positions for Utilitv Customer Service and purchase of
associated equipment $52.260
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Utility Customer Service's staff level of 7 meter readers and 1 Chief Meter Reader has
not increased in more than 15 years. Between December 1989. and December 1996. the
number of meters read increased by 4.095 to 51,776. CGS's (Clearwater Gas System)
expansion In Plnellas and Pasco counties increased the service territory's size to 252 square
miles. Distance between meters increases travel time. Added meters Increase read time.
Routes that once took % day to complete, now take 2 to 3 days. One Customer Service
Specialist was taken away from regular duties to assist with meter reading. After this
temporary assignment became full-time, problems reading all the meters still exist. The
Customer Service Specialist position is needed to help in other areas as originally intended.
Due to staff's inability to read all meters monthly, some recent bills are based on estimates.
Estimation is difficult, often inaccurate, and causes customer complaints. Inadequate staffing
levels have resulted in a variation in the number of days between readings. Customers
complain regarding this variation in billing.
Estimated expenses of $52,260 for the two positions include: 1) $31,560 - salary and
fringe benefits for current fiscal year based on March 3, 1997, hire date; 2) $15.000 for
additional vehicle (vehicle used by Customer SeNice Specialist to be operated by a requested
position); 3) $2.500 - garage expenses; 4) $2,000 - additional radio (radio used by Customer
Service Specialist to be operated by a requested position); 5) $700 - radio expenses; and 6)
$500 - uniforms and miscellaneous items.
Deputy City Manager Kathy Rice said staff has been reviewing this problem for many
months and was unable to resolve it another way. In response to a question, Assistant
Director Finance/Utility Customer Service John Scott said the annual cost of the positions for
salary and fringe is $53,500. In response to a question, Ms. Rice said the positions primarily
wiIJ be reading Pasco County meters, which currently are far apart. Utility Customer Service
wants to bill customers every 30 - 31 days. Ms. Rice said the City was unsuccessful
outsourcing the duties to be assigned to these two positions.
It was questioned why this request is presented as an emergency since CGS
expansion to Pasco County was planned. Ms. Rice said staff tried to address the problem in
other ways. Mr. Scott said staff had anticipated the need to increase staff in Ule Strategic
Plan. . He did not think the City's meter-reading system should be outsourced. Ms. Rice said
Increased staff is needed in areas where meters are not close together. Utility Customer
SeNice has an annual billing program similar to Florida Power.
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In response to a question, Mr. Warrington said CGS included a meter reader In the
budget but backed It out under administration instruction to consider alternatives. The position
was included In CGS's financlals. Mr. Scott saId his budget has $26,000 to cover this Item;
$25.000 wlll be distributed over all utilities. The City Manager noted growth In Solid Waste
also has resulted In Increased billings. Concern was expressed the staff level seems to be
Increasing faster than the number of meters. In response to a question, Mr. Scott Indicated all
meters are read monthly. Customers are charged when "off' meters are discovered to be lion."
He said customers ara grateful when leaks are discovered this way. It was felt these positions
will help the City be more "user friendly."
HM HUMAN RELATIONS
Contract for administration of City's Summer Youth Emplovment ProQram to Career Options
of Plnellas. rnc., for $150,000
A RFP (Request for Proposal) was prepared for this ongoing City program which has
been deemed to be educational and beneficial to young City residents and to the City overall.
The program places approximately 100 youths in private sector jobs for 6 weeks during the
summer. The City funds payroll, placement services, job counseling. skills training, and related
services. The agency awarded this contract will be responsible for program administration.
The RFP was sent to: POC (Pine lias Opportunity Council, Inc.); 2) Pinel/as County Urban
League; 3) Pinellas County School Board; 4) Mt. Zion MP Baptist Church; 5) Juvenile Services
Program; 6) PAR; and 7) Ervin's All-American Youth Club, Inc. The Human Relations
DepartmenUCommunity Programs budget has $150,000 available for the project. The
(11\'1) $5,853.44 in unspent funds was returned from the FY (Fiscal Year) 1995/96 Summer Youth
":.':' Program.
The City Manager said last year, Career Options changed its name from PPIC (Pinel/as
Private Industry Council). Human Relations Director Eleanor Breland said the program uses
an updated map of the City to ensure that participants are City residents. Most cooperating
businesses are continuJng their participation. Career Options carries liability insurance to cover
worker's compensation and work place litigation.
PR PARKS AND RECREATION
New CIP for Holt Avenue Pool Repairs at a total cost of $45.000; transfer appropriate funds
at First Quarter from savings in other CIP's
Since it was built In 1954, Holt Avenue Swimming Pool has had minor and major
repairs. Major renovations occurred in 1988 and 1991. In June 1996, staff discovered a large
void beneath the deck on the main pool's north side. After several months of research, the
City hired Bacon Design Group to develop specifications to repair the damaged area beneath
the pool. The firm estimated the repair would cost $30,040.25, noting costs could increase if
other conditions are uncovered. Professional engineer, Gardner B. Collins, indicated the deck
collapsed due to a plumbing leak not related to the pool's plumbing. Staff is gathering bids
and will make a recommendation on award of contract soon. It Is necessary to complete work
prior to the swim season beginning in May.
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Parks & Recreation Director Ream Wilson said current Penny for Pinellas funding Is
available through 2000. He said additional problems may be found under the pool. The
$45.000 estimate should cover the cost of the consultant and repairs.
EN ENGINEERING
Modification to Work Order to Post. Bucklev. Schuh & Jerniaan. Inc., for additional FOOT
Desian Requirements for Drew Street WideninQ Pr01ect, from Highland Ave. to NE
Coachman Rd., increasing the amount $59,065
On July 20, 1995. the City Commission approved a Work Order for P8S&J (Post,
Buckley, Schuh & Jernigan, Inc.) to provide for project design to widen Drew Street from
Highland Avenue to NE Coachman Road. The project design is approximately 60% complete
and Is in the FOOT (Florida Department of Transportation) quality review process.
FOOT has directed additional standard design steps to all design projects. FOOT also
has requested design additions for the Drew Street Widening Project: 1) extension of survey to
NE Coachman Road; 2) extension of right-of-way control survey and revising right-ot-way
maps on NE Coachman road; 3) vehicular counting and classification station; 4) school zone
advance warning signs and flashing lights; 5) temporary traffic signal design; 6) engineer's cost
estimates; 7) groundwater zone of influence analysis; and 8) extend geotechncial subsurface
investigations, testing and analysis on NE Coachman Road.
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FOOT negotiated the fee for the additional design services which cost $59,065.
According to the schedule, fInal plans are due for completion in August 1997, right-ot-way
acquisition will begin in October 1997, and the project will be let tor bid In August 2000.
Concern was expressed regarding FOOT's requirement for two left-turn lanes onto NE
Coachman Road's one eastbound lane. Mr. Baier said one lane would be striped until NE
Coachman can accommodate it. It was telt this requirement makes no sense. It was
questioned if the City can refuse to adhere to this request. In response to a question, Mr.
Baier said the vehicular counting and classification station would be semi-permanent. Concern
was expressed this may not be the City's responsibility. Mr. Baier will report on the fund
balance for this project and FOOT's investment. In response to a question, he said City
investment In the project probably moved its completion up a decade as it was not a MPO
(Metropolitan Planning Organization) priority. It was questioned when Pinellas County will
widen Drew Street West from US 19N.
Consensus was to pull this item so additional information can be provided.
Consent of ASSignment between Coachman Downtown Center Associates and Lennar Central
FL-III. Inc. to sublease 50 parkina spaces in the Garden Avenue Parkina Garage
On December 21, 1984, the City, CRA (ClealWater Redevelopment Agency), and CDC
(Coachman Downtown Center Associates) entered into a Development Agreement for the
Garden Avenue Parking Garage that expires January 31. 2001. A development agreement
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Engineering staff has completed a preliminary examination of an asymmetric one.way
pair using Ft. Harrison and Myrtle Avenues. The proposal would provide two northbound
lanes, one southbound lanet and one left.turn lane on Myrtle Avenue and two southbound
lanes. one northbound lane, and one left.turn lane on Ft. Harrison Avenue. The proposed
traffic pattern appears to exhibit transportation, economict and beautification benefits.
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provision agrees to lease COC 50 parking spaces In the garage. LCF (Lennar Central FL-III)
owns the downtown Barnett Bank office building and needs 50 parking spaces to negotiate a
lease for a new tenant.
Several parking options involving the City's Parking System were discussed. A
sublease between COC and LCF Is the most desirable alternative for LCF. LCF has
negotiated a sublease agreement with CDe for all 50 parking spaces for the term of the
development agreement. The sublease will commence on March 1. 1997. CDe will continue
to pay the City the monthly rent for use of 50 parking spaces ($28.09/spacel month). LCF will
pay monthly rent directly to COCo The Engineering Department supports the sublease.
Parking Facilities Manager Tracey Bruch said Barnett Bank has the opportunity to bring
50 jobs Into their downtown building. In response to a question, the City Attorney said she was
comfortable with the agreement. Ms. Bruch said CDC has not used most of the spaces for
severa) years but has continued paying for them. In response to a question, she said staff
monitors the garage daily and is careful it not overfill. It is reopened as soon as possible after
it fills. Patrons are directed to alternate parking. Staff Is considering adding 2 decks to the
garage. The City Manager said as many as 50 vehicles may have to park elsewhere. Ms.
Bruch said between 10% and 15% of the garage is reserved for transient parking. Mr. Baler
said staff has received some requests for permanent spaces next to Station Square Park but
staff does not want to tie up too many spaces. The City Manager said this issue will be more
critical when parking on East Street is removed for the Pinellas Trail.
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. In response to a question. Ms. Bruch said the monthly rate does not Include a cost of
living increase. Up to this pointt staff has felt there is no need to adjust the rate. In response
to a question. Ms. Bruch said the CRA contributes to the cost of CDC's parking spaces. She
did not know if the new firm plans to charge its employees for parking. In response to a
question, the City Manager said if allowed by law, the CRA's commitment could be extended
from 15 to 20 years.
Asvmmetric one~wav pair of Ft. Harrison & Mvrtle Ave.. between Cleveland 81. and Lakeview
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Transportation benefits: 1) enhance traffic flow on Ft. Harrison Avenue and downtown.
Ft. Harrison Avenue currently has 2 lanes of travel in each direction. Left turning vehicles
block through lanes. reduce roadway capacity, and increase accident potential; 2) reduce
accidents on Ft. Harrison Avenue. Between 1989 and 1992, the Ft. Harrison Avenue corridor's
accident rate was higher than the State average for similar roads. In 1992, the Ft. Harrison
Avenue intersection with Court Street had more accidents than any other Alternate US 19
intersection between West Bay Drive and US 19; 3) reduce traffic impacts reflected in the
traffic circulation element of the bridge study. A preliminary LOS (Level of Service) analysis of
the Cleveland, Court, and Chestnut Street intersections with Ft. Harrison Avenue indicates
mws02a97
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02/03/97
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deficient levels of seNice; and 4) coordinate with proposed State and County traffic plans. In
Its Year 2015 Long Range Transportation Plan, the MPO recommends a 3-lane one-way pair
for Myrtle and Ft. Harrison Avenues from Ponce De Leon Drive to south of Tilden Street. A
1994, FOOT PD&E study for Alternate 19 between West Bay Drive and US 19 Includes the 3
lane, one-way pair between Ponce De Leon Drive and Fairmont Street as a recommended
alternative.
8eautlfication benefits: 1) the surface and roadway grade of Myrtle Avenue needs
rehabilitation and 2) Myrtle Avenue sidewalks are too narrow and major expanses of roadway
lack sidewalks. Lighting and landscape features should be upgraded to reflect the City's
emphasis on economic development, public safety, and tourism.
Economic benefits will result by diverting traffic from Ft. Harrison Avenue to Myrtle
Avenue. In 1996, North Ft. Harrison Avenue carried 27,300 vehicles daily while Myrtle Avenue
carried 10,500. The asymmetric one-way pair Will allow two-way traffic, which is favored by
merchants, and encourages northbound traffic to use Myrtle Avenue. Increased traffic
volumes win make Myrtle Avenue a more viable corridor for future business development.
Mr. Baier noted downtown streets are difficult to widen. He said staff received
feedback from Economic Development regarding this proposal which would take advantage of
an underused corridor. The project can be handled in-house. Civil Engineer Mahshid Arasteh
displayed illustrations of Myrtle Avenue plans. Mr. Baier estimated the improvements would
cost $1.5-million. The study cost $60,000. He said FOOT had considered one-way pairs
between Dunedin and Largo. He suggested this project could improve Myrtle between
Lakeview Road and Drew Street. The plan has not been presented to the downtown
community. Ms. Arasteh said the project could be limited to striping. Right-of-way expenses
are related to Lakeview Road. It was noted striping could be removed if the project is
unsuccessful. Mr. Baier said other issues. including sidewalks, need to be addressed.
Signage will be needed to divert traffic. Morton Plant Hospital supports the proposal. In
response to a suggestion, Mr. Baier recommended against changing the direction of traffic on
Ft. Harrison Avenue during rush hours as many area drivers are elderly and most drivers do
not expect downtown lanes to be reversed. In response to a question, Ms. Arasteh said the
North end of the pairing has not been determined. In response to a suggestion, Mr. Baier
indicated Brooksville has received many complaints regarding their one-way through pairs.
Merchants oppose that alternative. A report on the economic impact of the proposal was
requested, with special emphasis on Ft. Harrison Avenue. It was suggested a presentation be ,
made to the DDS (Downtown Development Board) or Downtown Partnership for input from
affected businesses.
Memorial Causeway Bridae
Engineering Director Rich Baier said staff recommends the P4S alternative with a
Cleveland Street extension. The bridge alignment off Court Street would cross the Intracoastal
Waterway South of Pierce 100. He said a park expansion and economic development
considerations have been added to the original bridge concept. The current bridge is
functionally obsolete, lacking shoulders, wide sidewalks, and a median. There is no room to
add a proposed bicycle link to the beach from the Pinellas Trail. He said the span openings
continue to be a problem. L1G (Local Interest Group) meetings were held to begin the design
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process, review alternatives, and Identify Issues of Importance. A tunnel Is estimated to cost 2
to 4 times mora than a bridge.
Larry Weatherby, of HDR Engineering, reviewed the 5 bridge alignment alternatives.
He said the no-build alternative continues to be evaluated, noting this option has associated
costs. He briefly reviewed the evaluation matrix of the alignment alternatives. Stating a need
to narrow the number of alternatives, he reviewed reasons for eliminating 3 of the alternatives.
Tom Thompson, of HDR Engineering, reviewed the Public Involvement Process which
included community and media participation. More than 20 presentations were given. In
addition to transportation, Important issues Include mobility, the downtown plan and economic
development, a comparison of the cost of the bridge and the value of the project,
enhancement of the waterfront, and the impact of the bridge on views and navigation. The
majority of participants preferred a new high-level bridge. He noted differences between P4S
and P4A. Both alternatives would affect views from Pierce 100. P4S, the alternative that runs
South of Pierce 100, also would affect views from Prelude 80 but would allow better public
access views and more pedestrian waterfront uses. He reported the Beautification Committee,
Environmental Advisory Board, Marine Advisory Board, and Parks & Recreation Board have
endorsed this alternative.
Fred Gottemoeller, of HDR Engineering, reviewed design concepts regarding the
bridge. He noted Clearwater's bluff is a rare asset. Replacing the bridge allows the City to
take advantage of this missed opportunity. The downtown plan is designed to make downtown
a "people place." People would be drawn to an attractive waterfront. He displayed illustrations
of the waterfront with P4S and P4A. The whole area below the bluff could be opened for other
uses. Pedestrian paving could extend from the waterfront up Cleveland Street to downtown.
Part of the old bridge could be used for a fishing pier and water taxi dock. The waterfront area
could feature a trolley turn-around. He said merchants are concerned redirecting traffic away
from Cleveland Street will hurt their businesses. As only 5% of Cleveland Street business
results from drive by traffic, he said the development potential of the waterfront would offset
this loss. He noted the current bridge blocks views from Pierce 100's lowest floors. He
reviewed designs of bridge undersides and spans. Concrete supports can be spaced farther
apart. He preferred alternative P4S because of the design opportunities it presents for bluff
redevelopment and restoration of the waterfront as the symbolic center of ClealWater. Mr.
Baier reviewed the October 1996, survey of downtown shoppers. Not one of 304 shoppers
intelViewed had stopped downtown on impulse. He agreed the waterfront could be designed
to draw people downtown.
The City Manager recommended the City Commission receive the report and make a
decision in April, following the Penny for Pinellas referendum. She said decisions are needed
related to the bridge's height, specific type of construction, and alignment. In response to a
question, Mr. Baler said the Coast Guard is unlikely to approve a bridge less than 74-feet high.
Concern was expressed the Penny for Pinellas referendum has received bad publicity. In
response to a question, Mr. Baier said the City has already paid for work that wlll occur
between now and April. Mr. Weatherby said the preliminary engineering report needs to be
completed and monthly coordination meetings will continue. It was noted this decision is long
term and will affect the City for many years. It was stated the bridge would reduce pollution as
span openings would be eliminated.
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In reference to the Evaluation Matrix, Mr. Baler said the $35-mlllion to $41-mlllion
estimate also Includes nearby road Improvements. The range Is due to amenities, upgrades,
and concerns regarding vista overlooks, decorative lighting, collector road design,
underground utilities, etc. It was requested that the matrix break costs down to Identify utility
relocation, for example. Mr. Baler said acquisition costs for rights-of-way are included. The
City Manager said If the Penny for Pinel/as passes, the bridge Is funded in the $33.mil/ion
range; P4S is estimated to cost $43-millioll. Concern was expressed regarding the source of
the additional funds. Mr. Baler said some undesignated funds remain in current Penny for
Pinellas funding. He suggested the balance could be bonded. The Commission had identified
the bridge as the City's top project.
In response to a question, Mr. Baler said staff is following FDOT's (Florida Department
of Transportation) review of this project, noting the State will not fund waterfront upgrades. He
said FOOT will commit $13-million to the project. Once built, the bridge wi1l remain on the
State highway system under FDOT control and maintenance. It was noted the bridge and park
will be constructed In phases. It was stated FDOT will need to spend $2-million to $3-mi1lion
on repairs if a new bridge is not constructed. It was noted 4 members of the Marine Advisory
Board approved P4S, while 3 members voted to not build anything. In response to a
suggestion, Mr. Baler said tunnels do last longer but have high on-going maintenance costs
due to flooding, ventilation, etc.
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Consensus was for HDR to finish the current reports. This report will be received but
no decision to proceed with the project will be made until April.
The Commission recessed from 12:45 to 1 :52 p.m.
elK CITY CLERK
Direction ra support or opposition of LeQislative Policv Statements adooted bv FLC (Florida
LaaQue of Cities)
The City Clerk said none of the issues in the FLC policy booklet relates to proposed
legislation. The FLC has indicated which issues they will support. The FLC is concerned with
telecommunications, franchise feest and pension items. Concern was expressed the booklet
lacks detail.
Consensus was to pull this item from the agenda. As legislation is proposed, the City
Clerk will bring issues of interest to the Commission for comment.
OTHER CITY ATTORNEY ITEMS
Proposed Revocation of Conditional Use Approval - Alcoholic BeveraQe Transfer of Ownershi~
- Jamminz' of Clearwater Beach, Inc. (CU96-29)
The City Attorney said the owners have not met the conditions of transfer and the
business is not operating. A hearing will be scheduled on Thursday.
,....)
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City Manager Verbal Reports
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The City's Annual Philadelphia Phillies dinner for front office personnel will be
scheduled on Thursday. .
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Hurricane Training
The City Manager reported 2 slots are available for Hurricane Training. No
Commissioner expressed Interest In attending.
Annual PhHadeJphia PhiJJles DJnner
Grand Opening - Carpenter Field Club House
The Grand Opening of the Carpenter Field Club House was scheduled for February 12,
1997, at 10:00 a.m.
Response to Ervin's All American Youth Club Request
The City Manager has denied the request for 35 gallons of paint from Ervin's Executive
Director Aseelah Babalola. The City Commission supported the City Manager's decision and
directed no change. Concern was expressed regarding the letter's belligerent tone. It was
noted the City has taken extra steps to support the entire North Greenwood community and
Ervin's Club in particular.
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Commission Discussion Items
Policy - Penny for Pinellas - Commissioner Seel's 01'/15/97 memorandum
Commissioner Seel's January 1S, 1997. memorandum recommended restricting
changes to funding for future Penny for Pinellas projects. It was noted past projects had
substituted Penny for Pinellas funds with more restrictive funding. Some projects scheduled
for funding by the last referendum were deleted after the County reported a $20.million
decrease in estimated revenues. The library was one of the deleted projects. Commissioner
Seel pointed out the Commission had changed some allocations. She felt it is Important the
public trusts the Commission to stand by this plan and suggested public hearings be required
when changes are considered. Concern was expressed this will result in micro-management
and is not necessary for every project.
Commissioner Seel said funding the Municipal Services Building and Harborview
Center with Penny for Pinellas funds U1ustrates a drastic change to the original proposal. It
was stated the Commission needs to establish credibility and win back public confidence. It
was felt every road project should not be discussed. Commissioner Seel suggested requiring
public hearings for changes greater than $1.million. Concerns were expressed several
changes for smaller amounts could be made and problems could result if a large project needs
additional funding as it nears completion. The City Manager noted any deviation from the list
will be addressed when the annual budget is discussed during public hearings. Concern was
expressed funding for Ruth Eckerd Hall, for example, could be curtailed if a public hearing
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proceduro Is adopted. It was suggested the Commission should take necessary steps to quell
citizen concerns. Commissioner Seel said she will redraft her memorandum. The City
Manager noted future Commissions can overturn current Commission policy. She reported $1.
million of current Penny for Pinellas funding has not been allocated.
Discussion of Communication Plan
Regarding the upcoming vote on extending the Penny for Pinellas, Information
Management Director Jeff Harper said staff cannot advocate approval but can educate the
public regarding the proposal. The City has organized a speakers bureau, produced material
for distribution, printed small posters for bulletin boards. and printed pertinent articles in the
staff newsletter. The City is working with Pinellas County and other municipalities. Signs
designating Penny for Pinellas projects have been erected. The DDS will be addressed on
Wednesday. He presented the video prepared by staff regarding the Penny for Pinellas and a
tape of Mayor Garvey's Interview on NBC national news regarding the referendum. It was
noted more than 35% of the tax Is paid by tourists and visitors and provides revenue from a
source other than property taxes. Mr. Harper said a utility stuffer also will be sent regarding
this Issue. He estimated printed materials cost $4.100. Commissioners were invited to speak
on the subject. It was suggested materials be available at the Downtown Farmers Market.
Pinellas Trail
Administrative Support Manager Jon Russell said the County received 6 bids for
Pinel/as Trail through Clearwater. The project should be completed by October 1997. He
t"'a:~ reviewed the Trail route through ClealWater. In response to a question. he said the trail will
"tl,.'..\ narrow to 7~feet at the old train station due to the building's location. All signing and marking
in Clearwater will be consistent with the rest of the Trail. He said overpasses will not be built
over major roads in Clearwater due to a lack of funds. Concern was expressed overpasses
are planned for South County.
Mr. Russell said approximately 1,000 Trail users a month are expected. The County
will not fund Trail amenities such as drinking fountains. benches, restrooms, etc. Pinellas
Trails, Inc. will provide amenities but needs installation locations. Amenity maintenance and
operating costs need to be funded. Trail signs can direct patrons to City businesses. He
suggested the Commission begin planning for the Grand Opening. A parking lot on Turner
Street has been provided for Trail use. The North parking lot is available only on weekends.
Mr. Russell suggested Clearwater beach will be the primary destination for TraU users.
He reviewed the proposed Bikeway Plan which will connect the Trail. Clearwater beach, and
downtown. The route is consistent with the current and proposed Memorial Causeway Bridge.
No funding source for the Bikeway has been identified.
The Commission recessed from 3:05 to 3:15 p.m.. The Mayor left the meeting.
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Trip to Ft. Lauderdale
The City Manager Indicated Commissioner Seel had suggested the City Commission
take a field trip to Ft. Lauderdale to review that city's successful redevelopment projects. Mr.
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. KeUer saId It wau'dbe advantageous for the Commission to observe specific techniques and
projects. It was suggested the DDB Chair be Invited at DDB expense. Staff will check
ava1table dates. ' . ,
Other Commission Action
. Prior to leaving the meeting, Ma~or Garve~ announced the Miniature Arts Society's free
exhibition continues at the 8ellevlew Mido until February 9. 1997.
Commissioner Seel requested Information regarding plans for the old train station. '
Commissioner Seel referred to a letter requesting fencing be erected around the Pier
60 playground. The Issue was referred to the directors of the Engineering and Parks &
Recreation departments.
Commissioner See I requested feedback on pedestrian safety and suggested i~suing
warning tickets to jaywalkers. She noted downtown merchant concerns that a crackdown on
jaywalking will frighten away customers. She questioned why the program is focusing on
downtown when US 19 is where problems occur. .
Commissioner Hooper questioned if it is possible for the owner of the old train station to
grant a variance to widen Plnellas Trail in front of the building. He expressed concern
accidents will occur on the 7-foot wide sidewalk.
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Commissioner Johnson said ClealWater Christian College is an asset to the community.
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Adjourn
The Commission recessed at 3:34 p.m.
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