09/11/1997 (2)
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FRC
Fiscal Review Committee Minutes
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FISCAL REVIEW COMMITTEE
CITY OF CLEARWATER
September 11, 1997
Present:
Daniel Fleck
Daniel Moran
Richard Lynch
Bob Keller
Scott Shuford
Tina Wilson
Brenda Moses
Member
Member
Member
Assistant City Manager
Director of Central Permitting
Budget Director
Board Reporter
Absent::
Janet MacNutt
Carol Warren
Member
Member
Budget Director Tina Wilson called the meeting to order at 8:05 a.m. at the Municipal
Services Building, Clearwater, Florida. In order to provide continuity for research. the
items listed were not necessarily discussed in that order.
1. Guest Speakers: Bob Keller, Assistant City Manager, Scott Shuford, Central Permitting
Director
Assistant City Manager Bob Keller spoke to the Committee about economic
development necessities and plans for the City. He noted that the forces of the e~onomy are
important and directly affect the local community. He stated that when he first moved to the
City, he felt Clearwater did not have an assertive economic development operation. The City's
Economic Development Department was mainly funded by CDBG (Community Development
Block Grant) money. It's focus has been, and still is, on the residential population rather than
commercial and industrial growth. Land development, the Brownfields, and the downtown area
are all major considerations of economic development. Meetings have been held with local real
estate agents to establish a presence. Repairing and establishing relationships in the area with
others who are involved in economic development has been one area of focus. Money has
been invested In the Tampa Bay Partnership, a regional Bay area economic development
market. A strong. professional relationship has been developed with the Greater Clearwater
Chamber of Commerce. City staff sits on various economic development boards to maintain 9.
good business relationship and positively effect the City's economic development. It was noted
that the St. Petersburg Clearwater Economic Development Council, Which is the County's
economic development apparatus, has been essentially useless in the past. They were not a
fullHselVice economic development organization. Their primary focus was in the unincorporated
areas of the County. The new organization is the result of a culmination of a great deal of quiet
negotiation. The result will be a full-service economic development apparatus that will include
the City of Clearwater as a full partner. and will help the City leverage its dollars. Mr. Keller
stated he felt economic development organizations at the municipal level should not have an
extraordinary amount of money to spend. It is not an effective use of dollars and is usually
spent for the political process rather than economic development. There appears to be a
feeling by the community that the downtown ,area is not necessary anymore due to the
numerous not-far-profit entities. Some people feel the downtown area has not been clearly
defined. Some re~idents consider the downtown area to be the 3 or 4 block strip from Osceola
Avenue to Myrtle Avenue, when in fact it is much larger. Mr. Keller suggested viewing the
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downtown area as a IImall". Malls have strong anchors, are focused on specific niches, the
sub-anchors fit the niche and offer a variety, and are clean. safe and fun. Anchors such as the
UBluff" attract and entice people to visit downtown. Exploiting the entities and opportunities that
are currently in the downtown area is a consideration involving signage, coordinated design,
standards and planning. There are many governmental offices, architects and not-for-profit
entities in the downtown area. It will be important to playoff those entities to generate and
attract other sub-anchors to the area. The downtown area is attracting more foot traffic thanks
to the City's beautification efforts which include trimming trees, cleaning out planters, planting
small palms, power-washing sidewalks, and reviving storefront grant programs. The property
located on Cleveland Street and Missouri Avenue is currently being cleaned up and is a very
desirable developable site which can contribute to the tax base and serve as an anchor to the
downtown area. Central Permitting Director Scott Shuford is working on a downtown action
plan to tie all of these opportunities together.
Discussion ensued regarding the opportunities for beach development that will arise with
the construction of the new Memorial Causeway Bridge. Beach traffic will shift to Court and
Chestnut Streets, encouraging more economic development. Beautification and economic
development on Gulf-to-Bay Boulevard are being considered. Mr. Keller distributed a handout
entitled "To Listen and to Act. a Strategic Framework for Economic Development." He noted
that the next Commission strategic planning session in 2 weeks will be devoted to economic
development. The community must decide whether or not they are serious about economic
development.
Central Permitting Director Scott Shuford noted that enforcing and strengthening
minimum property standards will be a major focus in the economic development strategy.
Enclave annexation is being contemplated to expedite economic development. He noted that
Clearwater is a very safe city,. however perception can sometimes sway the masses. In 1994,
the City enacted an Unsafe Structure Code which has affected over 350 properties.
Improvements in property maintenance have increased dramatically.
It was noted that long range planning is necessary to positively effect economic
development. It is anticipated at the beginning of next year, a City-wide publication will be
available which will serve as an informative tool for the local press and the community.
2. Election of Chairperson
This item was postponed due to the absence of 2 Board Members.
3. Discussion of FRC Proiects
It was requested that members consider issues and projects which they would like to
focus on over the next 12 months. The suggested items will be discussed at the next meeting.
and a final recommended list provided to the City Commission. It was suggested that Board
Members individually speak to their City Commissioners to discuss and obtain any pertinent
direction or information they feel necessary. Itis important for-FRC Members to proceed in
such a manner that will assist the City in achieving their Vision and goals.
Ms. Wilson noted that FRC Members have been provided with various information on
the third quarter results for recycling. the Clearwater Gas System's monthly financial
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Fiscal Review Committee
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statements and performance indicators for July I and the comprehensive annual financial report
ending 9/30/96. All fund operations are in line with the general fund. Members were asked to
review the Information supplied.
Ms. Wilson noted that the bargaining process is taking place. One of the issues being
discussed is the current benefit package given to SAMP employees when they terminate their
employment. It is unknown as to when the results will be available.
The meeting adjourned at 10:00 a.m.
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Attest:
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