11/05/1997 (2)
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Beautification Committee Minutes
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Date
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BEAUTIFICATION COMMITTEE MEETING
CITY OF CLEARWATER
November 5, 1997
Present:
William Baldwin
Sheila Cole
Katherine Merriam
Delphine Pullar
Thelma Blasko .
Marcia Blakemore
Robert Sudalnik
Ream Wilson
Mark Roether
Brenda Moses
Chair
Member
Member
Member
Member
Member
Member
Parks and Recreation Director
Parks and Recreation Nursery Superintendent
Board Reporter
Absent:
Nancy Aft
David Stitt
Member
Member
1 . Call to Order
The meeting was called to order by Chair Baldwin at 8:00 a.m. at the
Municipal Services Building. In order to provide continuity for research, the items
wfU be listed in agenda order although not necessarily discussed in that order.
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2. Aoproval of Minutes - October 1. 1 997
Member Blasko moved to approve the minutes as submitted in writing to
each member. The motion was duly seconded and carried unanimously.
3. Correspondence
None.
4. OnaoinQ Business
A. Beautification Issues Discussion with City Manager Mike Roberto
o
City Manager Mike Roberto stated he strongly believes in beautification, and
feels' a strong community commitment is necessary. He noted the BC
(Beautification Committee) is committed to a variety of efforts. The City is now in a
redevelopment mode and has retained a consulting firm to assist with beautification
designs and plans. Consideration is being given to signage, traffic flow, and
improving Gulf-to.Bay Boulevard, the beach, and downtown. All redevelopment
plans must mesh. For success, the County, State, City, and property owners must
participate. Gulf-to-Bay Boulevard is the City's gateway and needs to define the
City. The City Manager said plans will be based on consensus. He suggested
downtown needs to become the City's entertainment center. Change takes time,
public input, participation and support are vital. Determining a uniform City image is
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B. Sign Lighting - Courtney~Campbell Causeway
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important. The City Manager said the City must have the ability to deal with world
changes and shifting space requirements.
It was remarked many City beautification efforts are a direct result of BC
recommendations. Chair Baldwin distributed a handout (Exhibit 1), listing the BCts
activities. The BC is involved with more than landscaping efforts. It was requested
the City Manager and Commission respond to BC recommendations and inform the
BC regarding pertinent meeting on beautification and proposed plans for
construction and redevelopment.
IN response to a question, Nursery Superintendent Mark Roether said a
purchase order has been issued for lighting on the welcome sign. Discussion
ensued regarding lighting methods and types of landscaping used by other cities.
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Parks and Recreation Director Ream Wilson said an article in yesterday's
paper reviewed some quick fixes to beautify Gulf-to-Bay Boulevard. The
Commission has approved re-Iandscaping the Welcome Center grounds and East
Water Treatment Plant. BC members were pleased about these efforts, nothing
they had pushed for these changes for many year. IT was remarked certain types
of ground cover do not require frequent irrigation and could improve many areas. It
was suggested the City determine a central theme for signage and beautification,
using the hibiscus flower whenever possible. Business owners along Gulf-to-Bay
Boulevard are being encouraged to participate in landscaping efforts. It was
remarked the FOOT (Florida Department of Transportation) impedes beautification
efforts along Gulf-to-Bay Boulevard. Mr. Wilson said the City is working closely
with FDOT and hopes beautification efforts will proceed smoothly. FDOT's main
concern has always been traffic safety.
Mr. Wilson reported Central Permitting Director Scott Shuford is temporarily
chairing 3 special projects: 1) redevelopment of SR 60; 2) downtown
redevelopment: and 3) Clearwater beach redevelopment. IT was recommended MR.
Shuford discuss beautification plans with the BC during the early stages of planning.
It was felt the Military Appreciation Day banners look terrible. The print is
faded and air holes in the writing make them illegible. It was suggested the print be
enlarged on banners so. they can be read.
C. Beautification Awards Program
Member Blakemore moved to nominate Bob and Eddie's Restaurant on Gulf-
to-Bay Boulevard for a BC beautification award. The motion was duly seconded and
carried unanimously. Chair Baldwin will prepare an award certificate. MR. Wilson
said staff can prepare a newspaper article regarding the award.
"
It was suggested City signs be required to comply with the City's sign
ordinance.
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Staff Reports
None.
6. New Business
Mr. Wilson said another "Welcome to Clearwater" sign is ready for
installation. Discussion ensued and BC member recommended placing the sign on
North Fort Harrison Avenue where it will enc~urage beautification efforts.
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7. Adjournment
The meeting adjourned at 9:07 a.m.
hair
Beautification Committee
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Attest:
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Board Reporter
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