01/08/1997 (2)
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Beautification Committee Minutes
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BEAUTIFICATION COMMITTEE MEETING
CITY OF CLEARWATER
January 8, 1997
Present:
William Baldwin
Katherine Merriam
Marcia Blakemore
Sheila Cole
Robert Sudalnik
Nancy Aft
Thelma Blasko
Ream Wilson
Mark Roether
Rich Baier
Brenda Moses
Chair
Member
Member
Member
Member
Member (arrived 8:28 a.m.)
Member
Parks and Recreation Director
Parks and Recreation SupervIsor (arrIved 8:45 a.m.)
City Engineer (departed 9:20 a.m.)
Board Reporter
Absent:
Delphine Pullar
Candace Gardner
Member
Member
1. Call to Order
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The meeting was called to order by Chair Baldwin at 8:05 a.m. at the
Municipal Services Building, Clearwater, Florida. In order to provide continuity for
research, the items will be listed in agenda order although not necessarily discussed
in that order.
2. APPROVAL OF MINUTES - DECEMBER 4, 1996
Member Sheila Cole moved to approve the minutes of December 4, 1 996 as
submitted in writing to each member. The motion was duly seconded and carried
unanimously.
3. CORRESPONDENCE
No new correspondence was received.
4. ONGOING BUSINES~
A. Neighborhood Sign Program
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It was notud that street signs change throughout individual communities to
designate different municipalities. Uniformity throughout all City neighborhoods is
preferable, but there is no City policy regarding these matters. All the signs in the
City on non-state roads are made by the City's sign shop. The City does not have
the necessary laser equipment for sign designs. External contract help would be
required to renovate all City signs on major streets. Signs with more intense colors
are higher maintenance and would require more frequent replacement. Discussion
ensued regarding the number, size and types of signs that could be implemented
throughout the City and at entrances to individual communities. It was noted this
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B. Appreciation Program
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Board is in favor of the new hibiscus signs. It was suggested in addition to placlng
the signs in the downtown and beach areas, placing them on State Road 60. City
Engineer, Rich Baier, noted some signs will be replaced with Penny for Pinellas
funds. A uniform color scheme and symbol is desirable and unifies the City.
Focusing on the main entry corridors to Clearwater with signs and landscaping can
be discussed with the DOT. It was noted Highland Avenue may be a good starting
point, since refurbishment is already underway. It was suggested this Board send a
letter of recommendation to Mayor Garvey and the City Commission expressing
their support of the hibiscus logo and uniform signage throughout the City.
Member Robert Sudalnik distributed a handout listing 4 specific criteria to
outline the Appreciation Program. Suggested guidelines included 1) Residential,
commercial and public properties along main corridors (excluding individual
residential properties); 2) Categories will include new construction, renovation,
landscaping and themes; 3) Enlisting local newspapers to print pictures of some of
the winners' properties and business names; and 41 Mailing "framed" certificates to
winners. Discussion ensued regarding colors and types of frames to use for the
certificates.
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Member Sheila Cole nominated the Crab House, formerly the Flagship, for
their landscaping efforts. They recently renovated inside and outside, and the
landscaping is magnificent. Member Marcia Blakemore nominated Magnolia Manner
for landscaping recognition. Chair Baldwin will develop a form letter to accompany
the certificates and the two nominations will be formerly voted on at the next
meeting. Members are encouraged to look at the properties prior to the next
meeting. Discussion ensued regarding how to advertise this program. It was
suggested 2 separate form letters be developed for properties with outstanding new
landscaping efforts, and one for those who continuously maintain existing attractive
landscapes. A remark was made that consideration also be given to architecture.
C. Memorial Causeway Bridge
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Mr. Baier distributed a handout regarding the 5 proposed Memorial Causeway
Bridge alignments. Sixteen meetings have been held on the bridge proposal which
included many different groups throughout the City. Factors being considered for
the new bridge include socio-economics, marine factors, the channel" costs, the
height of the bridge, parking, traffic, the vista, and the view downtown. He noted
on January 23, 1997 the City Commission will receive an agenda item discussing
the bridge alignments. The top two preferred alignments will be selected.
Discussion ensued regarding the advantages and disadvantages of different
"alternatives. Member Sheila Cote made a motion that this Board select 2 preferred
alternatives to recommend to the City Commission. Although the motion was not
seconded, it was suggested due to majority consensus of the Board, a letter be sent
to the City Commission recommending the number one alignment as "P4 South",
and the alternate choice as "P4A". Chair Baldwin will send a letter to the City
Commission regarding this recommendation.
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D.
Gulf~to~Bay Beautification Program
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Parks and Recreation Director Ream Wilson noted there is $40/000 in the
beautification budget for palm trees on Gulf to Bay Boulevard between U. S. 19 and
Highland Avenue. Penny for Pinellas funds would assist with landscaping at U. S.
19 and State Road 60 in the year 2000. However/rather than wait until 2000, the
City may apply for grants to expedite landscaping efforts.
5. STAFF REPORTS,
No staff reports were presented.
6. NEW BUSINESS
A member noticed a massive amount of cigarette butts on the State Road 60
"Welcome Center/ property. It was suggested paying high school students 25 ~ per
bag to pick up the butts. It was noted how sad it was that the adults are polluting
and littering, not the children. There are not enough trash cans throughout the City,
and not enough enforcement of current litter laws.
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.A, remark was made that due to the discovery of the "Virgin Mary" image on
the Seminole Finance Company building, approximately 1.5 million visitors are
expected in Clearwater in 1997. Volunteers are needed to help operate the
Welcome Center during the tourist influx. A suggestion was made to use citrus
juice from local orange trees at the Welcome Center. Local churches may be a good
contact source for donations of surplus citrus fruit. It was noted the concept is
great, but the logistics of collecting, squeezing, and pasteurizing the fruit is not
viable. Another suggestion was to bring raw fruit donations to the Welcome Center.
Members agreed to write a letter to the Chamber of Commerce regarding litter and
citrus donations.
Member Thelma Blasko noted she occasionally volunteers at Morton Plant
Hospital, visiting people and bringing food to grieving families. Volunteers are
always needed.
A suggestion was made to plant tall palms on main arteries throughout the
City, beginning with the beach area. It was noted trees are not normally planted in
right-of-ways due to maintenance issues.
A suggestion for involving individual businesses to supply and hang
Christmas decorations on the beach was discussed. The cost and maintenance of
the lights is prohibitive. Generally businesses do not want to get involved in this
type of project. The Parks and Recreation Department was complimented on the
red poinsettias displayed over the holidays last year and hopes are that they can be
extended the full length of the Courtney Campbell Causeway this year.
7.
ADJOURNMENT
(,
The meeting adjourned at 10:00 a.m.
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The next meeting is scheduled for February 5, 1997 at 8:00 a.m. in the
Parks and Recreation Department Conference Room, in the Municipal Services
Building, Clearwater.
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Attest: .
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Board Reporter , .
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