04/22/1996 (2)
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PARKS &
. ............RECREATION
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Parks & Recreation Board
, Minutes
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PARKS AND RECREATION BOARD
CITY OF CLEARWATER
April 22. 1996
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Present:
Charles Weaver
Donald Harris
Gary Giordano
William Kirbas
Gary Meritt
Larry Lindner
Freda Clayton (arrived 6:32J
Ream Wilson
Art Kader
Steve Miller
Gwen Legters
Chair
Vice Chair
Board Member
Board Member
Board Member
Board Member
Board Member
Parks and Recreation Director
Parks and Recreation Assistant Director
Recreation Superintendent
Board Reporter
The Chair called meeting to order at 6:30 p.m. in City Hall.
To provide continuity, the items aro listed in agenda order although not necessarily
discussed in that order.
Minutes Approval - March 25. 1996
'::') Member Harris requested a correction on page 4, paragraph 1. stating he did not
question when the two vacancies would be filled, but if the size of the board could be
reduced from nine to seven members.
Member Harris moved to approve the minutes as corrected. The motion was duly
seconded and carried unanimously.
One member expressed concern the minutes are too vague. More specific detail
and more mention of members' names was requested. It was indicated the summary
minutes being seen now are prepared in this manner to provide more consistent
customer service to a larger number of boards. Another member requested minutes
sooner. As indicated at the last meeting, draft minutes arB submitted for staff liaison
review within two weeks of each monthly meeting. After final edits, the pre-approval
version is sent to staff for inclusion in the agenda pack. Mr. Wilson offered to mail the
minutes as soon as he receives them, instead of waiting for the agenda packs. Member
Weaver suggested saving postage by including minutes in agenda packs, and mailing
packs earlier. Mr. Wilson agreed to try preparing the agenda earlier in the month.
Correspondence
Member Weaver received a suggestion to install divided benches in Crest Lake Park
to create more seating and less sleeping area. Mr. Wilson will investigate fabricating
dividers for existing benches.
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A note expressing concerns regarding pedestrian safety in Clearwater beach
crosswalks was received in the City Manager s~ggestion box and copied to a number ot
entities. Member Kirbas offered to relay the citizen's suggestion for stop signs on Jolley
Trolleys to augment the trolleys' flashing lights.
A question regarding underground sprinklers was reiterated to staff in response to a
letter from the Clearwater Beach Association. Mr. Wilson said a test of an underground
sprinkler system was conducted on a property along Gulf Boulevard. It was determined
the systems in use currently serve the City's needs as well, if not better than, the
underground system.
Upcoming Recreation Events - Report by Steve Miller
Mr. Miller distributed handouts highlighting programs and events scheduled for the
month of May. He called attention to 1) nursing home games at the Long Center; 2)
summer camp registration; 3) the Counselors in Training program; and 4) boys' baseball
and girls' softball. A question was raised regarding radio advertisements of a big band
concert at Coachman Park. Mr. Miller said staff notifies radio stations of many City
concerts and public service announcements are made by the stations.
Old Business
A. Parks Usaae Intern Survey - General Discussion / Ream Wilson
::) Mr. Wilson reviewed the results of the survey presented last month by City
government intern Crystalyn Rosene. He said two primary concerns revealed by the
survey regarded participant cards and more advertising. He spoke at length regarding
who was surveyed, why one third of Clearwater citizens do not use park facilities, and
how cleanliness and safety concerns are being addressed. He addressed comments
about facility and equipment maintenance, programs wanted in more areas, fees and
taXGs.
Birgit Dowd, Public Information Specialist, joined Mr. Miller in reporting the
marketing and advertising approach currently in use. They displayed a sampling of
newsletters, magazines, postcards, brochures and flyers available to the public. They
explained literature is distributed through public schools, and mailed to past participants,
participant card holders and as utility bill stuffers. Television, radio and print media do
public service announcements, and the City library public information guide (FROG)
carries information.
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Staff does not feel a shortage of advertising materials exists, so they looked at the
following ways of improving distribution of existing literature with minimal financial
impact: 1) Information kiosks in Clearwater Mall and the City Marina; 2) Listing
recreation services and contact telephone numbers in the leisure Services Guide;
3) Through a proposed "City Hall in the Mall" partnership between the City and Pinellas
County; 4) Greater use of utility bill stuffers and direct mail services; 5); Advertising on
the Internet; 6) Network marketing through apartment and condo associations and
special interest groups; and 7) Extensive use of the City's C~View television channel.
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Ms. Dowd said they are excited about the information kiosks being created by Silver
Image. She reported the massive amount of electronic data the kiosk computers will
contain concerning City recreation programs. Discussion ensued regarding whether or not
electronic touchwscreen technology is an effective way to relay information to the public.
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Mr. Wilson invited comments regarding circulation, advertising and promotions. While
several members supported greater use of utility bill stuffers to save postage, Mr. Wilson
said timing is difficult to coordinate and not always successful due to the lead time required
and bills being mailed at different times. A suggestion was made to contact Florida Power
about mailing stuffers in power bills. One member said studies have found direct mail nets
only six percent response and felt that money could be put to better use. It was indicated
statistics suffer from a self-selection process and staff was cautioned to base decisions on
more criteria than just surveys. Staff requested more information about one member's
suggestion to place sealed information boxes in parks and transportation terminals where
citizens have time to stand and read the advertising.
, In response to a question, Mr. Wilson said, staffed recreation facilities report over one
million visitors a year. Mr. Kader noted word of mouth advertising about the City's quality
programs and staff is very powerful tool.
::)
Staff felt increased use of Clearwater Parks and Recreation participant cards would
result in greater participation. They looked for ways to encourage citizens to acquire cards.
Discussion ensued regarding acquisition and use of participant cards at pools, tennis courts,
and other facilities. The board supported the $3.00 resident fee for the card to cover
administrative costs. Discussion ensued regarding resident versus non-resident park usage
and participant cards. It was indicated the tri-annual Communique publication contains
updated information of facilities where participant cards may be purchased. Concern was
expressed with the requirement for two forms of identification. It was indicated residency
verification is needed.
Mr. Wilson reported what is being done to add and augment walking, jogging, and
skating trails. He indicated the survey confirms staff is moving in the right direction and the
data will be helpful in future planning.
Member Weaver left the meeting at approximately 7:30 and Member Harris assumed
the chair.
B. Tennis Courts
Mr. Wilson opened discussion regarding costs, popularity and demand for soft versus
hard surfaced tennis courts. He felt the demand for soft courts is probably being satisfied
by private clubs. He pointed out the City would have to charge more for the use of soft
courts to meet the expense of building and maintaining them. One member felt this would
be appropriate at a facility such as the McMullen Tennis Complex. It was noted Bardmoor
will be closing and those patrons will be looking for somewhere to play. A question was
raised if soft courts could be added to accommodate those who cannot play on hard courts.
Mr. Wilson said he would investigate the possibility of diverting racquetball funds to create
I~ soft courts, but recommended keeping the hard courts as they are.
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~ Discussion ensued in response to a member's suggestion regarding annual memberships
. ,,~ or season passes for tennis courts, such as those issued for swimming pools. Staff did not
support memberships, stating the fee structure in place is adequate, based on public input.
Mr. Wilson pointed out memberships can result in fewer people taking a larger percentage of
the court time, resulting in lower revenue per use. It was questioned if season passes, or
slack time versus peak time passes, junior, or early bird passes may be the answer to better
utilization. Staff will investigate.
Mr. Kader reported tennis court lighting has been moved up to #10 in the budget priority
listings. Mr. Wilson said it is requested for the fiscal year 1996/97 budget for October 1.
Priority for the Clearwater beach pool, or recreation aquatic park has been moved up to #20,
immediately after the ongoing maintenance projects. The board was hopeful funding will be
approved.
Staff was requested to look at painting a net line on the tennis wall behind the handball
courts at Forest Run Park. Mr. Kader will check into it.
C. Caoitallmorovement Proiects Status for 1995/96 - Report by Art Kader
Mr. Kader distributed a handout listing 25 current projects and the status of each. He
highlighted details of Countryside Center, Crest Lake Park restrooms, Lake Chautauqua
Park, picnic shelters, tennis court resurfacing, and light replacement. Of these, he was
happy to report all are on, or ahead of schedule, except tennis court lighting.
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Mr. Wilson reported Sand Key Park development has been moved up in support of
beach renourishment. The site plan design will begin and this project will be on the CIP list
for next month.
New BusIness
A. Activitv Presentations
Mr. Wilson said the Divisions of the Parks and Recreation Department are Nursery,
Recreation Facilities, Parks, and Recreation Programming. He distributed a handout listing
the main areas of responsibility associated with each division. He questioned which division
the board wished to review next.
Member Kirbas moved to request the Nursery Division to prepare the next presentation.
The motion was duly seconded and carried unanimously. It was suggested to invite the
Beautification Committee members so Nursery Superintendent Mark Roether can make his
presentation to both groups at once. Mr. Wilson will invite the committee and advise
Mr. Roether of the board's request.
B. Board Tour of Parks and Recreation Facilities
Discussion ensued regarding the best day and time to set up a van tour. Consensus
was to schedule an early evening tour on Monday, June 10, 1996, from 6:00 to 9:00 p.m.
~ Mr. Wilson will bring a proposed itinerary to the next meeting. Ms. Legters was asked to
take minutes, schedule permitting.
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,........ c. ProDosed Skateboardina/Rofler Skatina Ordinance
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Mr. Wilson distributed copies of the first draft of the ordinance being prepared by
Assistant City Attorney Rob Surette. Mr. Wilson said staff has concerns about the
ordinance. He asked the board to review the draft and bring recommendations to the next
meeting for forwarding to Legal.
Board and Staff Comments
In response to questions from Member Lindner, Mr. Kader said the new fitness area
planned for Crest Lake Park is a court, not a trail. The stations will be set up in a group,
allowing users to determine their own walking/running course between stations. It is hoped
the court will be set up in the shade. Mr. Wilson said it will be located in the northeast
quadrant of the park, by Lake Street and Cleveland Street. It was indicated the trail has
disappeared. Mr. Kader will pursue remarking. He said grant money is available for a soft,
rubberized surface for the fitness court. In response to Member Clayton's question, he did
, not believe the grant money would be enough for a rubberized tennis court surface.
Member Giordano said he received positive feedback regarding new sidewalks in the
Meadows subdivision. He questioned why access to the nature trail was closed. Mr. Wilson
said that area is a wetland that became difficult to maintain. Concerns were raised about
snakes, also. He will check with Environmental Management to see if anything can be done
to reopen the area to pedestrians.
c::>
Member Kirbas expressed concern that correspondence between board membars and
staff should be addressed to the entire board. Mr. Wilson concurred, reminding members he
is available to speak with them by phone, also.
Member Harris noted the board has been running smoothly for several months with
seven members and questioned the board's feelings about making this a permanent change.
Consensus was to recommend the City Commission consider a code amendment reducing
the permanent membership of the Parks and Recreation Board from nine to seven members.
Mr. Wilson will forward this recommendation to the City Commission.
Adjournment
The meeting adjourned at 8:28 p.m.
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Parks and Recreation Board
Attest:
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