01/09/1992 (2)
MARS BROTHERS
Date
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Members present:
HAAS BROTHERS TASK FORCE MEETING
January 9, 1992
Ed Mazur, Chairperson
Jim Graham, Vice-Chairperson (arrived 4:29 p.m.)
John B. Johnson
Phoebe Moss
Hal Ebersole
Stephen Saliga
Joshua Magidson
Robert Kennedy
Wray Register
Nancy Simmons
Jackie 'Tobin
Bob Bickerstaffe
David Little
Debra Weible (arrived 4:08 p.m,)
Members absent:
Joanne Faruggia
Also Present:
Michael J. Wright, City Manager
Jerry Sternstein, Economic Development Director
Cynthia E. Goudeau, City Clerk
The meeting was called to order at 4:00 p.m. at the Clearwater East
Library.
ITEM #1 - Public Forum
The Chairperson thanked everyone for coming. He stated the purpose of this
meeting is to receive input regarding what to do with the property, not how to
do it. He stated there would be no debate regarding the ideas at this meeting.
Alyce Husa read her letter into the record stating she felt the property
should be used as is without any money flow. She recommended generating income
from rental and vending machines and using college students and volunteers to run
recreation programs from the facility. She also recommending allowing tourists
with sleeping bags to use the building for overnight stays. She stated the large
areas could be made into dancing areas at night and a convention area could be
there during the day. She stated Clearwater artists could provide paintings for
the facility.
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Charles Mason stated he would not reiterate what he had put in his letter
Fi-7 which has already been submitted. He indicated he is the grandson of one of the
original owners of the property and felt that one of the first things that must
be done was to thoroughly clean out the inside of the building to determine what
the building needs in order to make it usable. He stated he would like to see
the property restored to the original contour. He stated a good solution for the
lower portion of the property would be to use it as a recreation center for young
people.
Robert Wright recommended the facility be converted into a City Hall Annex
with the lower story being used for a restaurant and small shops. He stated the
basic structure is sound and the parking area could be used as a pick-up-point
for a trolley or bus.
Anne Garris stated the portion of the property up to the 28 foot line
should remain an open space. She reported the entire property was purchased from
the Coachmans and was dedicated as parkland. She stated the City Commission
ignored the dedication for parkland when it was felt there was a need for an
anchor for the revitalization of downtown, and the Maas Brothers facility was
constructed. She stated downtown Clearwater has moved to Countryside and the
most successful things in downtown Clearwater recently have been the concerts and
cultural events along with the tennis courts providing recreation. She feels
the bluff should be a focal point for cultural and recreational events and open
space. She stated the referendum put the protection for the open space in the
charter and it should be a place for people to gather. She stated the bluff is
not a place for a high-rise building.
10 in response to a question, Mrs. Garris indicated she felt the building
should be looked at very carefully before the decision is made to tear it down.
It is her understanding it is better to encapsulate asbestos than to remove it.
She agreed there was a need to improve the looks of the outside of the building.
Questions were raised regarding her assertion regarding dedicated parkland.
She indicated the League of Women Voters had done some research into this. She
was asked to provide this for the Task Force and the City Clerk would copy it.
Desmond Buzzell read his letter into the record stating he felt this site
would benefit from a hotel with restaurants and shops with a park provided above
a parking structure. He recommended the hotel have two restaurants, possibly in
a tiered plan, so that all patrons would have a view of the waterfront and there
be a terrace from the restaurants opening onto the park above the parking
structure. He stated one of the restaurants should be for fine dining, the other
a moderately priced restaurant with at least a portion open 24 hours a day. He
stated the shops should face Osceola and be of high quality but not exclusive.
He also felt provisions should be made for a station in which to accommodate a
monorail or light rail transit system that would tie in with the Countryside and
Clearwater mall areas as well as Dunedin, Largo, Belleair, Indian Rocks,
Clearwater Beach, Island Estates and Sand Key. He stated development of this
site is directly related to the redevelopment of downtown and should take
precedence over other downtown redevelopment projects.
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In response to a question, Mr. Buzzell indicated he was envisioning a
em' I monorail system similar to that at Disney World and this would alleviate traffic
congestion.
A question was raised regarding whether or not he felt the City should own
the hotel and restaurants and he felt the City should work with a developer in
this regard.
In response to a question, he indicated he felt the park above the parking
structure would be related to the Coachman Hark area.
A question was raised why he felt that this development should take
precedence over other downtown development projects and he stated there is a need
to concentrate on the existing downtown area.
Rachel Marshall presented a drawing of her idea for a convention center.
She stated she would like to see the monorail linking the beaches to this area.
She feels it is a prime time to build and put Clearwater on the map due to the
lower interest rates. She felt the dome shaped convention center would be a
compliment to the church across Cleveland Street and recommended a circular
parking garage above, with the lower part becoming a part of Coachman Hark, She
feels the convention center should be built as high as possible with weather
equipment being installed for the media to use. A restaurant with full view of
the waterfront would be desirable as well as an outside elevator.
In response to a question, she indicated she felt the beach had more power
over Clearwater due to the impact of tourists.
Katherine Harra read her letter into the record recommending a state-of-
the-art Clearwater Cultural Arts Museum. She feels the building is ideally
equipped for this with the security system, air conditioning, freight loading and
elevators already in place. She. felt the openness of the interior of the
building would allow movable partitions for exhibit space. She recommended the
top floor be a working arts center and the second level be the main exhibit area.
She felt the lower level would be ideal for use for large meetings, proms,
fashion shows, luncheons, etc., in connection with the restaurant area. She felt
the installation of a sculpture garden, in the free parking area, would be a
beautiful use of the property. She felt fine quality gift shops should also be
available along with the art museum.
In response to a question, she indicated she was talking about using the
existing building.
A question was raised regarding whether or not she felt the museum should
be City or privately operated and she indicated the City should at least continue
to own the property.
William Sterrett stated his specialty has been appraisals and there needs
to be a look at the present building to see what exists. He stated the City
should not try to compete with Tampa and that open space is very important. He
cautioned against tearing the building down in the beginning stating you could
always take it down later.
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In response to a question regarding what he meant by clearing out the
building, he stated he was referring to taking out all of the non-permanent
partitions.
A question was asked regarding if the building is found to be in good
shape, what did Mr. Sterrett then suggest. Mr. Sterrett responded the City
should then go out for bids regarding what to do with the property.
William Litiell stated the City should use the building as they have it and
to use this property for dances. He recommended the Parks and Recreation
Division move into the building with the lower floors being a dance area and
other areas being used for meeting rooms, etc. He stated this would conform to
using Coachman Park as a recreation area.
Jim Watson stated the priority should be in studying the relationship with
the beach and the question of transportation needed to be looked at. He
recommended consideration of the Clearwater Beach Task Force recommendations.
ITEM #2 - Review of Sunshine Law
The Chairperson distributed a memorandum from the City Clerk regarding the
need to abide by the Sunshine Law if more than one task force member belongs to
another group or organization. If at a meeting of the other group or
organization the subject of the Maas Brothers site is discussed, all but one of
the task force members should excuse themselves.
The Chairperson emphasized that task force members can not talk about the
topic of the downtown Maas Brothers site unless they are in a duly noticed public
meeting of the task force.
A question was raised regarding if citizens asked questions and it was
indicated that would be no problem if a task force member discusses the topic
with a citizen.
ITEM #3 - Downtown Plan Executive Summary
The Chairperson handed out copies of the Downtown Plan Executive Summary
requesting the task force members review this study and it be discussed at the
next meeting.
,A question was raised regarding the next meeting with concerns being
expressed that the meeting today had been advertised from 4:40 to 7:00 p.m. and
that many individuals who submitted material had not shown up.
A question was raised regarding whether or not the second public forum
could be advertised in such a way that once people present had completed
speaking, the meeting could be adjourned.
Member Graham moved to change the notice of the meeting with the beginning
time to be 4:00 p.m. with no ending time. The motion was duly seconded.
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A question was,raised regarding whether or not there should be a minimum
ending time and it was indicated this was not desired.
In response to a question, it was indicated there would be further in-depth
investigation of the building and public input prior to the Task Force making its
recommendation.
Upon the vote being taken upon the motion, the motion carried unanimously.
The Chairperson presented the minutes of December 12, 1991. Mr.
Bickerstaffe indicated the minutes showed him as absent when he actually arrived
at 4:25 p.m. Member Graham moved to approve the minutes of December 12, 1991,
as corrected regarding Mr. Bickerstaffe's attendance. The motion was duly
seconded and carried unanimously.
Mr. Saliga read a portion of the minutes from December 12th emphasizing the
City Manager stated staff was there not to influence the task force decision but
to help them in their task.
Copies of ideas which had been submitted to the Clearwater Times, based on
Mr. Henderson's editorial, were handed out.
The meeting recessed from 5:15 p.m. to 5:50 p.m.
Mary Vaughn stated she worked in the downtown area and was a member of the
Downtown Development Board. She encouraged proposals that enhanced the tax base.
She encouraged the development of the upper portion stating there is not enough
property on the Maas Brothers site to develop, however, it should be developed
in conjunction with the upper portion from Cleveland Street to Drew Street. She
stated there needed to be development in the downtown area to revitalize it and
bring people back into downtown. She was in opposition to a park all the way
across the bluff.
In response to a question, Ms. Vaughn indicated she was not speaking for
the Downtown Development Board.
A question was raised regarding the property she recommended development
and it was indicated she was advocating combining those properties from Cleveland
Street to Drew Street into one.
Luciano Mendes, President of the Clearwater Resort Owners Association, read
a portion of their letter into the record indicating they urge the existing
building be retained and used until another use can be shown to be an integral
part of an overall plan for downtown Clearwater, Clearwater Beach and
Clearwater's bayfront with the building being used for community activities,
trade shows, tourist activities and a depot for the start of a tram system to and
from Clearwater Beach as recommended by the Clearwater Beach Blue Ribbon Task
Force. They are in favor of keeping the open bayfront below the bluff with no
building beyond the 28 foot sea level line. They are opposed to a hotel on the
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Maas Brothers site as they feel there is no need for additional hotel units at
this time. Because of the importance of the issue, they recommend the issue be
put on a referendum before a final decision is made. He further stated they feel
this area is the gateway to the beach and they do not want an albatross or an
eyesore. He stated they should concentrate on a project that integrates the
beach with downtown.
A suggestion was made that the Task Force consider beginning the meeting
of January 23rd later, rather than at 4:00 p.m. There was no consensus on this
suggestion.
The members of the Task Force introduced themselves to the audience.
Bill Justice stated he did not have a specific recommendation but he has
seen downtown gradually deteriorate. He stated stores will not rebuild the
downtown area and that we need to give the public something that we do not have
anywhere else. He suggested malting it a center for information or a youth
gathering location. He indicated he would not like to see big development on the
bayfront but something should be done to attract people to the area.
A request was made that Mr. Justice be a little more specific and he
indicated he did not have anything but felt there needed to be something to
attract the youth. A previous auditorium attracted people to downtown. He
stated there is no reason for youths to go downtown now.
Rebecca Butcher presented a drawing outlining a proposal for developing low
income housing in the existing Maas Brothers building. She stated it would be
' ideal for low income families and it would not cost much to renovate. She
indicated its proximity to the bus station and to the park made it ideal.
Chuck Carter, editor of the Beach Views, reminded the Task Force of a
proposal that was submitted recommending a world class gymnastics center. He
stated that while this might not be the ideal use, he wished to remind them to
come up with something different and not to limit themselves to traditional
ideas.
Lucy Butcher stated she has been in Clearwater a long time and was saddened
when the previous civic center/auditorium was removed. She stated there are
crowds in the downtown area when there are activities at the bandshell. She
indicated she was pleased the City owns the property.
Joe Evich stated the Task Force has a challenging task ahead of them. He
stated it had been indicated that the downtown area represented 5% of the tax
base for the City of Clearwater. He stated if the tax base increased 15%, that
would allow reduction of the millage rate. He stated revenue needs to be
generated from this site and the Task Force should be creative. He did recommend
that any decision be put to referendum. He stated it may be expensive to repair
and replace the building and the Task- Force must look at the long term issue.
He stated cost and revenue raising must be considered. He reported there are not
a lot of activities in downtown, and it needs better restaurants and activities.
He suggested the Task Force look at other waterfront projects which have been
successful.
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Katherine Har`ra spoke again suggesting the Task Force look into a 20 arts
tax that 'has been implemented in other areas,, She believes the tax is a
surcharge on construction,
Lucy Butcher stated she is with the Legal Secretary Association. She is
saddened the area does not have what it needs for inviting people for meetings
and conventions. She stated the working class can not afford beach prices. She
stated a trolley would be enjoyed and that there is not much to offer families
with children in the S, 9 and 10 year range.
The.meeting adjourned at 6:45 p.m.
Chairp?rson
ATTEST:
Cit Clerk
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