10/14/1997 (2)
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DRB
Desig~ Review Board
Minutes
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Chair
Vice Chair
Board Member
. Board Member
Assistant City Attorney
Design Planner
Board Reporter
Board Member
Board Member
Board Member
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DESIGN REVIEW BOARD
CITY OF CLEARWATER
October 14, 1997
Present:
William McCann
Kathy Milam
Mark Cagni
Howard Hamilton
Leslie Dougall-Sides
Don McCarty
Gwen Legters
Robert Herberich
Alex Plisko
MacArthur IIMac" Boykins
Absent:
The meeting was called to order by the Chair at 3:00 p.m. in City Hall. The Pledge of
Allegiance and review of board procedures followed.
To provide continuity for research, the items are listed in agenda order although not
necessarily discussed in that order.
Minutes Approval - August 26t 1997
lltta. Member Milam moved to approve the minutes according to copies submitted in writing to
~Jh1" each member by the Board Reporter. The motion was duly seconded and carried
unanimously.
Proposals for Design Review
1. ORB 97-022 - Donald M. Fox, DDS, Owner
915 Court Street (Slgnage Request)
Mr. McCarty presented background information and staff recommendations. The
applicant proposes to place two identification signs, on the east and west sides of his
office building. Dimensioned color sign graphics and location drawings were submitted for
the record.
Donald Fox, the owner/applicant stated he is a board certified orthodontist whose only
service is applying braces to straighten teeth. He submitted an amendment to the original
sign graphic, changing the word "orthodontist" to "straight teeth, II to clarify his service, in
response to a recent industry survey. A seagull in the design is compatible with the area.
The signs will be unlighted, %-inch special plastic or painted gypsum board.
No verbal or written support or opposition was expressed.
Mr. McCarty said he has worked with the applicant regarding sign colors, border,
lettering size, and amount of verbiage to ensure the character is compatible with the
building and surroundings. The signs conform to dimensional requirements for the zoning
o
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district. In response to questions, it was indicated an existing pole sign will remain to
supplement the two new signs. Dr. Fox discussed rationale for placing signage oriented
westward toward Chestnut Street, stating a sign facing traffic passing the rear facade
would give his office more visibility.
Member Milam moved to approve DRB 97-022 as submitted, as the proposal is
deemed compatible with the design guidelines for the district. The motion was duly
seconded and carried unanimously.
2. ORB 97-123 - ARC Car Rental Service -- Michael Ratcliff, Agent
200 North Ft. Harrison Avenue (Remodel Building/Site and Landscaping)
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Mr. McCarty presented background information and staff recommendations regarding
the proposal to remodel and improve an existing building on a corner lot for use as a car
rental/service establishment. Color graphics of neon signage in the fascia area, elevation
drawings, location drawings, and a site plan were submitted for the record.
Michael Ratcliff, general contractor, outlined the property location and usage history of
the former gas station. The building design and landscaping will mirror what exists across
the street at Checkers restaurant. He related City Traffic Engineering Department
recommendations regarding traffic flow through the site and adjacent alley, and explained
proposed improvements to landscaping density. The building structure will not change.
The facade is to be covered with stainless steel and the building washed with pink and
purple neon lights shining downward, shielded with Plexiglas to prevent vandalism. The
neon lights will not be visible from the front. The use will be strictly car leasing and rental
offices. No mechanical, service work; or fueling will occur on site, but will be done at a
related facility located further northward up Ft. Harrison Avenue. Restrooms will be
upgraded to meet ADA standards. He agreed existing landscaping is an eyesore and needs
improvement.
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In response to questions, Mr. Ratcliff said existing pavement will be cleaned and
restriped. Building signage will be addressed and brought before the Design Review Board
later. The three existing bays will remain. Referring to the rendering, it was indicated the
proposal to cover the "jukebox" treatment framing the front door, the vertical elements
between the bays, the canopy and fascia with polished stainless steel was part of the
engineering drawings. The proposal is undergoing the required reviews now. Mr. Ratcliff
will meet with planning, zoning, and building department representatives so everyone will
be aware of the proposal.
Mr. McCarty noted a number of issues need to be addressed: 1) new conditional use
approval for the subject use; 2) updated parking plan; 3) landscaping compliance, and
4} signage approval. While the proposed use of neon does not violate the design guidelines
for the downtown district, it is hoped the applicant will consider softening the proposed
colors in the final plan.
Discussion ensued regarding the proposed decorative elements. One member felt the
deslgn1s use of polished steel and glass block could be interesting for the area. It was
indicated the existing garage doors will not be replaced, but refurbished and repainted. if
the Planning and Zoning Board approves the November 18 conditional use request, the job
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will be priced out. As the landscaping, site lighting, and signage desIgns will be
resubmitted, Mr. McCarty requested that the DRB consider approval in concept to give the
applicant a feel for whether the board favors this type of facility and conceptual design.
Member Hamilton moved to approve the conceptual plan for DRB 97-023 as submitted.
In response to a question, board members favored giving Mr. McCarty the latitude to
approve the proposed colors and landscaping amendments so the only thing the applicant
will need to bring back is the signage packet.
Member Hamilton amended his motion, to approve the conceptual plan for DRB 97-012
as submitted, subject to staff review of the colors and revised site plan. The motion was
duly seconded and carried unanimously.
Board and Staff Discussion
Mr. McCarty provided an update of the ongoing study regarding the request for a State
historic preservation grant. Field work and building survey work has been done to compile the
master files. Individual building site sheets for the entire downtown area and the Old
Clearwater Bay neighborhood have been prepared. The study has progressed well and it is
anticipated a preliminary final report will be available for City review by December, for
completion by the end of the year.
Mr. McCarty reported the Mandalay Streetscape project has been put on hold until other
elements of the Clearwater beach strategic plan can be worked out by consultants and the City.
Oth'er important elements are key to the plan to tie together beach revitalization.
Brief discussion ensued regarding the meeting schedule for the rest of the year.
Adjournment
The meeting adjourned at 3:38 p.m.
Attest:
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Bqard Reporter
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10/14/97
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