06/10/1997 (2)
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Design Review Board
Minutes
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DESIGN REVIEW BOARD
CITY OF CLEARWATER
June 10, 1997
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Present:
William McCann
Kathy Milam
Robert Herberich
Mark Cagni
Howard Hamilton
Leslie Dougall-Sides
Don McCarty
Gwen Legters
Chair
Vice Chair
Board Member
Board Member
Board Member
Assistant City Attorney
Design Planner
Board Reporter
Absent:
Alex Plisko
MacArthur "Mac" Boykins
Board Member
Board Member
The Chair called the meeting to order at 3:00 p.m. in the City Hall. The Pledge of
Allegiance and review of board procedures followed.
To provide continuity for research, the Items are listed in agenda order although not
necessarily discussed in that order.
t:)
Minutes Approval - May 13, 1997
Member Milam requested deletion of the last sentence in the paragraph ending at the
top of page 2, referring to a flagpole location. A second was added to the motion in the
second paragraph on page 4.
Member Herberich moved to approve the minutes as corrected. The motion was duly
seconded and carried unanimously.
Proposals for Design Review
1. ORB 97-013 Webb's Men's Clothing -- Kernan H. Webb, Owner
501 South Ft. Harrison Avenue; Facade Improvements
Mr. McCarty said the proposal to improve the facade of an existing clothing store is an
excellent improvement, in line with the design guidelines. It was hoped the applicant
would consider doing more to bring the remainder of the building in conformity, but nothing
further is proposed at this time.
Kernan H. Webb, the owner/applicant, was present to address the board. Board
members praised the design improvements. No verbal or written support or opposition was
expressed.
()
Member, Milam moved to approve ORB 97-013 as submitted. The motion was duly
seconded and carried unanimously.
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2. ORB 97~015 The Ritz-- Jim Grady, Tenant
22 North Ft. Harrison Avenue: ~~ Signage/Awnings (New and Replacement)
Mr. McCarty presented background information and staff recommendations, stating the
applicant proposes to add awnings and change sign age to identify the new business
opening in an existing building, originally The Ritz theater. The building has been repainted
in colors more reflective of the new business, and more in harmony with the surroundings.
While. paint color approval is not part of the application, color samples and a swatch of
awning ,fabric were provided for illustration. The proposal is eligible for facade
improvement grant assistance. Mr. McCarty detailed signage requirements, stating Central
Permitting Director Scott Shuford is asking for the board's endorsement of a 50 percent
bonus in total sign area as the proposal meets specific design criteria.
Randall Peterson and James Grady said their after hours supper and dessert
establishment is being brought back to its original 1940's art deco style. Big Band music
will be provided by the 42nd Street Band. Mr. Grady explained the signage and awning
packet, stating one of the two large reader boards will be moved from the front to the back
of the building, if the sign bonus is approved. As the public will likely access the building
from the rear parking area, the internally lit Plexiglas sign would provide identification and
light in the alley for better security. Mylar will be removed tram two large windows in
front, eliminating much of the reflective quality. The windows will be treated in an art
deco motif with decals simulating the look of etched glass.
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No verbal or written support or opposition was expressed. Board members praised the
presentation materials and the appearance of the signs. Discussion ensued regarding
signage calculations and elevation drawings placing the reader boards, awnings, and
simulated etched glass panels.
Mr. McCarty recommended approval, stating staff encouraged approval based on the
design and method of improvements. He explained the sign bonus provision, stating
dimensioned drawings will have to be submitted to Central Permitting to verify area
calculations. He related size requirements for the district. General discussion ensued
regarding sign and awning material; orientation of the building on the site: signage
calculations and treatment of the rear area. Mr. Grady will prepare drawings and resubmit
his proposal before improving the rear of his building.
Member Cagni moved to approve DRB 97-015 as submitted: recommending the City
allow a 50 percent signage bonus. The motion was duly seconded and carried
unanimously.
Board and Staff Discussion
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· Mr. McCarty reported the board's denial of the Pinch-A-Penny Stores' proposal at 651
Court Street has been appealed to the City Commission. The hearing is set for
Wednesday, June 18, at 7:00 p.m. in City Commission Chambers.
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· Mr. McCarty provided an update of the Surf West proposal at 309 South Gulfvlew
Boulevard. It was reported the owner had misunderstood what was approved and erected
a display wall despite the board having recommended no retail display Inside the front
window. After meetings with staff, a compromise was reached and the applicant will
remove portions of the display wall. Some portions of the wall will be left Intact to shield
view of the cashier area from outside. No neon Is to be used. Discussion ensued
regarding the history of variance requests, approvals and denials, and the exterior design
elements.
. Mr. McCarty presented construction plans and detailed drawings for the downtown
segment of the Plnellas Trail. He Invited members to review the plans, stating he would be
available after the meeting to answer individual questions.
. Mr. McCarty provided an update regarding the Historic Preservation Grant, stating a
consultant was selected to do the hi,storic building survey. It is hoped the survey will be
completed by the end of this year.
. Mr. McCarty said the mid-town redevelopment project at Cleveland and Myrtle will not
go forward as proposed because Wlnn-Dlxie has withdrawn from the project. General
discussion ensued regarding possible reasons for the withdrawal.
Adjo~rnment
The meeting adjourned at 3:53 p.m.
Attest:
BO~~
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