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DESIGN REVIEW BOARD
CITY OF CLEARWATER
March 25, 1997
Present:
William McCann
Kathy Milam
Robert Herberich
Alex Plisko
Howard Hamilton
Leslie Dougall-Sides
Don McCarty
Gwen Legters
Mark Cagni
MacArthur "Mac" Boykins
Chair
Vice Chair
Board Member
Board Member
Board Member
Assistant City Attorney
Design Planner
Board Reporter
Board Member
Board Member
Absent:
The Chair called the meeting to order at 3:00 p.m. in the Greater Clearwater Chamber
01 Commerce Community Room, 1130 Cleveland Street. The Pledge 01 Allegiance and
review of board procedures followed. To provide continuity for research, the items are
listed in agenda order although not necessarily discussed In that order.
Mir:tutes Approval - March 11, 1997
Member Pliska moved to approve the minutes according to copies submitted in writing
to each member by the Board Reporter. The motion was duly seconded and carried
unanimously.
Proposals for Design Review
1. ORB 97-001 (Amended) -- Pinch A Penny Stores, Bob Aude, Architect
651 Court Street - Building and Site Review
Mr. McCarty stated the original building design for this application was approved in
January, 1997. The application had been continued in order for the applicant to add a
landscaping plan and site improvements to the presentation. At the last meeting, an
amended building plan had been submitted that included a number of changes requested by
the property owner. The board did not approve the amended design, expressing concerns
the new design lacked conformity with the previous design, and the surroundings. Mr.
McCarty did not present staff recommendations, stating the owner has indicated he wishes
to make his own presentation.
Fred Thomas, the property owner, declined to make a presentation. He requested the
board to rehash the last meeting and explain the basis for their decision to reject his plan
amendment. He asserted his amended plan had been rejected without legal foundation and
the board had directed the architect to come up with a new plan. The board maintained
they had not rejected the amended plan, but had requested modification of design details
that were not sensitive to the design approved in January, the design guidelines or the
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surroundings. Ms. Dougall-Sides verified the board had not rejected the amended plan; the
item had been continued with no action taken. She concluded there is no need to rehash
the last meeting because the minutes reflect the board's concerns and deliberation. Mr.
Thomas questioned if the board was refusing to tell him whether they plan to reject his
application. Ms. Dougall-Sides responded it cannot be predetermined what the vote will be
without going through the procedure and hearing the applicant's presentation.
Mr. Thomas stated his architect has prepared a third set of plans at the board's
direction, but Mr. Thomas wished to proceed with set #2, showing the gable roof that was
designed after it was determined there was no need to demolish the front portion of the
building. He expressed strong concern the delay resulting from the design review process
has cost him $50,000 in materials and lost revenue. Board members refuted this claim,
asserting the board had acted expeditiously by approving the original plan in January, even
though more information had been needed, because the architect had said the owner was
anxious to open in time for the beginning of the busy swimming pool season in April. One
member noted trusses for a gable roof had been delivered to the site prior to the amended
plan coming forward. It was indicated the board could not be held responsible for the cost
of materials purchased pursuant to a revised, unapproved plan. The record reflects the
board did not prohibit a gable roof, but continued the application because the applicant had
not submitted what was required for board review. Ms. Dougall-Sides referred to a March
18 letter from the design consultant submitting revised plans. She said the applicant may
submit plans other than those presented for consideration at today's meeting, but he needs
to make it clear what is being presented. The board reiterated its request for a presentation
of the proposal.
Referring to a combination of sketches and elevation drawings from the two amended
plans, Mr. Thomas presented his proposal in three parts: 1) building design, roofing and.
decorative elements; 2) site design, landscaping and parking; and 3) signage.
Discussion ensued regarding decorative elements proposed to soften the exterior and
blend the building with the adjacent train station: 1) a rectangular pattern of open
grillework to replace the previous "bubble" design; 2) natural vegetation consisting of vines
and ivy, instead of a mural covering the east wall; 3) the economy of a gable roof versus
hip roof design; 4) a sample of the charcoal gray roofing shingle material proposed to give
the building a Shaker feel; and 5) the light gray with white trim color scheme. One member
encouraged keeping the nice brick columns in front.
Discussion ensued regarding site design: 1) vehicular access between the parking lot
and the adjacent vacant lot to the south; 2) parking lot circulation; 3) location of
handicapped parking; and 4) and Unity of Title having been filed three weeks ago. Mr.
Thomas said traffic will drive through the curb cut into the south lot and the area will be
made into a park. While the area may be used for overflow parking, he does not plan to
designate a specific use for the south lot.
Discussion ensued regarding Mr. Thomas' interpretation of the board's authority, and
the evolution of the design guidelines for downtown, Clearwater beach, and the North
Greenwood neighborhood. He expressed concern he has spent a lot of money to develop
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downtown, and the design review process should be mutually persuasive to enable, not
hinder, development. Board members spoke in rebuttal to Mr. Thomas' assertion. It was
indicated the board is very user friendly and sensitive to how each proposal relates to the
surroundings and the design guidelines, in order to be a stimulus to economic development.
The board had expedited the applicant's first design and had worked with the architect to
suggest how to meet the requirements for the missing elements. The board had repeated
its request for a landscaping plan, despite the site having been grandfathered with no
landscaping, because the landscape designer had indicated there were opportunities for
landscaping on the subject property. Mr. Thomas agreed dirt is cheaper than concrete, but
he has plans for outdoor demonstrations in the areas where landscaping treatments had
been discussed. He will provide planters throughout the site, but said having a civil
engineer create a landscaping plan would cost over $12 thousand.
Discussion resumed regarding the south lot. Mr. McCarty said the City Traffic
Engineering Department has stated the turnout into the south lot would lend itself to the
indication of parking, and if used for parking, the drive aisles would have to be paved. Mr.
Thomas reiterated the lot is unused land without a designated use, and does not have to be
developed. It was indicated the site is not over an acre in size. In response to questions,
Mr. Thomas said he is putting a restaurant in the old train station, but additional parking is
not required for buildings of that size.
Discussion resumed regarding roof treatments to break up the long expanses, soften
the appearance of the new store, and reflect the character of the train station. Mr.
,Thomas was reluctant to commit to a roof treatment due to his concerns that adequate
area and height be maintained for maximum signage visibility. He reiterated again his
concerns that the board was sitting in judgment of his design, causing additional loss of
time and money. The board reiterated again its concern that the new design was created
without any attempt to meet the design guidelines. Mr. Thomas referenced numerous
locations in the vicinity where gable roofs exist. Board members explained the importance
of creating an aesthetic design due to the high profile location, and the potential for the
business to be the major focus of the area. All agreed renovation work is difficult. Mr.
Thomas agreed to pay $10 thousand for a hip roof if it could be finished in the same
amount of time as a gable roof. It was indicated the board did not insist on a hip roof.
Lengthy discussion resumed among the architects regarding how to create roof treatments
to soften the appearance of the long expanses, reflecting the scale of the train station,
utilizing some of the previously purchased materials, without unduly extending construction
time.
Brief discussion ensued regarding landscaping improvements as indicated above. Board
members indicated they were satisfied with the proposed green vinyl fence and ivy
treatment along the east wall. Mr. Thomas stated he had considered contracting a mural
that would last about ten years, but a mural would never look as good as nature. Mr.
Thomas explained where planters and flower boxes will be incorporated into the outdoor
showroom and interior decking and lighting display areas. Mr. Thomas agreed with the
board it would be nice to retain an open expanse under the canopy, but said the display
merchandise must be secured.
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~ Discussion ensued regarding signage, and sign area calculations. Mr. Thomas indicated
., an interest in incorporating his "pinched penny" logo into the circular dormer on the north
side. The board did not object, as long as signage does not exceed allowable size for each
street frontage. Building identification signage will be in 18-inch channel letters, using
Pinch-A-Penny's corporate font. Mr. McCarty reported the applicant has provided a Unity
of Title allowing up to 48 square feet of attached signage per building frontage. Under the
current sign code, freestanding signs are not permitted in the zoning district without a
variance. Mr. Thomas indicated he intends to request a variance for a pole sign on the
south lot, oriented westward toward eastbound Chestnut Street traffic. One member
noted the back of the sign would be visible from Myrtle Avenue, and suggested east-facing
signage as well. A sketch of the proposed pole sign was circulated. Mr. Thomas talked
about the need to incorporate train station signage into the plan, and his proposal to create
decorative neon signage for the train station.
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Lengthy discussion ensued regarding signage calculations, and the difficulty of
determining the exact locations of the proposed signage, due to the changes in appearance
of the various elevations. Some board members indicated a preference for monument
signage over pole signage. Mr. Thomas said a pole sign is needed for better visibility.
Discussion ensued regarding other structures in the vicinity that block the view of signage
on the site. The board was asked for a recommendation the City Commission could
consider as part of their sign variance deliberations.
Discussion ensued regarding the specific drawings and details to which the motion
would refer, and a general consensus was reached. It was understood exterior
construction may proceed along the guidelines suggested today, and the applicant will
bring to the next meeting a design for the recommended roof element on the Court Street
side. Mr. Thomas reiterated his agreement to return with the roof element design in two
weeks.
Member Herberich moved to approve ORB 97-001 (amendedl subject to the following
conditions: 1) The east building elevation should be covered with green chain link fencing
and landscaping materials as illustrated in Sketch #1; 2) The open decorative metal
grillework should be designed as illustrated in Sketch #1; 3) signage on the east elevation
should appear as illustrated on Sketch #2 and may not exceed 48 square feet; 4) The south
building elevation should appear as illustrated in Sketch #3, with the understanding the
north roof line will change; 5) The north, . or Court Street elevation, should appear as
illustrated in Sketch #4 with open rectangular metal grillework in the openings; 6) There
should be no signage other than the building address on the Court Street side of the
building; 7) Plans for a roof element on the Court Street side should be submitted for board
review in two weeks; 8) Shingle color and material should be in conformance with the
sample as submitted; and 91 The site plan Is acceptable as it is until a design is developed
to address the train station, including taking out the metal posts, and adding a gravel
parking area to the southt as part of a total site solution. The motion was duly seconded
and carried unanimously.
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~. Member Pliska moved to recommend to the City Commission to atrow 64 square feet
, "I of freestanding sign age on Chestnut Street. The motion was duly seconded and carried
unanimously.
Member Pliska moved to recommend for freestanding signage on Chestnut Street to be
designed as monument signage rather than pole signage. The motion was duly seconded.
Members, Milam, Herberich, and Plisko, voted "Aye"; Members McCann and Hamilton voted
"Nay." Motion carried.
The board thanked Mr. Thomas for his attendance and cooperation. General
conversation ensued regarding Mr. Thomas' retail business proposal for the subject property
along the Pinellas Trail, construction timetable, and his preference for paving block parking
surfaces. In response to questions, Mr. Thomas said he anticipates the restaurant will be
named, "The Clearwater Train Station", and will serve Clearwater Bagels, Chicago hot dogs,
a variety of soups, Italian ices, fruit beverages and cold beer. He described the eclectic decor
and said all the toys on display will be available for purchase next door in Pinch-A-Penny. He
highlighted Pinch-A-Penny's new retail concept, including music, scents. and rain forest
sounds in the spa area. demonstrations of pool and deck configurations, and "Smoking
Fred's" der.1onstrations of barbecue equipment.
Board and Staff Discussion
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Board members expressed concern with the inordinate amount of board time spent on
the Pinch-A-Penny proposal, due to the applicant not having provided all the necessary
information in the beginning. Mr. McCarty agreed it is difficult to achieve consistency with
applicants' submittals. He stated he had asked the architect to bring Mr. Thomas to the
meeting, to expedite the hearing by eliminating the back and forth dialog that had been
unproductive. Board members were concerned at today's indication that the amount of
money spent was more important than any aesthetic considerations. Mr. McCarty thanked
the board for their discretion in dealing with a sensitive issue.
Adjournment
The meeting adjourned at 5:28 p.m.
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Attest: '
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