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, ,Design Review Board
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DESIGN REVIEW BOARD
CITY OF CLEARWATER
November 26, 1996
Present:
William McCann
Robert Herberich
Mark Cagni
Alex Plisko
Howard Hamilton
Leslie Dougall-Sides
Don McCarty
Patricia O. Sullivan
Chair
Board Member
Board Member
Board Member
Board Member
Assistant City Attorney
Design Planner
Board Reporter
Absent:
Kathy Milam Vice-Chair
MacArthur "Mac'J Boykins Board Member
The Chair called the meeting to order at 3:00 p.m. at City Hall. The Chair led the
Pledge of Allegiance and reviewed board rules of procedure.
To provide continuity for research, items are in agenda order although not necessarily
discussed in that order.
ITEM B - Approval of Minutes
(:)
Member Cagn; moved to approve the minutes of the regular meeting of November
12, 1996, as recorded and submitted in written summation to each member. The motion
was duly seconded and carried unanimously.
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ITEM C - Decisions of Proposals for Design Review
11 ORB 96-017 - Microfilm Services, Inc., Michael A. Stephens, President, 10 N. Myrtle
Avenue
The applicant requests placing four signs on two faces of a building at the
Southwest corner of Myrtle Avenue and Laura Street. Microfilm Services, Inc., a relatively
new downtown business, wants to identify their building and various entrance activities.
The proposed 2-foot by 5-foot signs, mounted with simple metal frames, will not be
illuminated and will feature the company's logo, name, and a minimal message. The signs
are well within district sign regulations. Proposed colors complement the remodeled,
repainted building and awning color scheme. Staff had suggested adding planters, urns, or
limited landscaping to soften the hard-surface site. The owner said that would be difficult
due to parking and building access restrictions. Staff recommends approval. They feel the
signs are uniform in shape and size and are compatible with the building and with design
guidelines.
Design Planner Don McCarty said one sign will face Laura Street and 3 will face
Myrtle Avenue. Michael Stephens, President of Microfilm Services, Inc., reviewed his
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proposal to install 4 Plexiglas signs featuring his company's logo, address, and
departmental designations in 2-inch vinyl lettering. Department designations include
Shipping and Receiving, Source Document, Microfilm Processing, and Hardcopy Services.
He suggested the design and number of signs would provide his company with a corporate
presence. In response to a question, Mr. McCarty said the building qualifies for 5 signs,
with as many as 3 on one side. Concern was expressed that three signs will not improve
the building's look. It was suggested a large sign featuring the company's logo and smaller
signs only designating departments would be more attractive. Mr. McCarty said all 4 signs
will feature the company's logo and name. Additional information will be included in
smaller print on the signs' lower right. He did not think the proposed signage will
overpower the 118-foot facade. Mr. Stephens felt the signs are symmetrical and will add
balance to the building. No verbal or written support or opposition was expressed.
'"
Member Hamilton moved to approve ORB 96-017 as submitted. The motion was
duly seconded. Members Herberich, Cagni, Hamilton, and Chair McCann voted "Aye";
Member Plisko voted "Nay." Motion carried.
2) ORB 96-018 - Robert A. Dempster & Associates, Anthony Carvell, Agent, 501 S. Ft.
Harrison Avenue
The applicant requests a three-dimensional, 2-foot by 6-foot, elliptical sign with one-
face to identify the business and replace a previous swinging sign. The proposed sign has
a sand-blasted wooden face, maroon background finish, beige letters and border, and will
hang from support brackets in the alcove adjacent to the entrance. Staff recommends
(~ approval. They feel the design is attractive, consistent with downtown design guidelines,
and would be a welcome addition to downtown sign designs.
It was felt the sign's concept and placement are appropriate for the building. ,
Anthony Carvell, representative, said the sign will not swing. It will be located over the
window to the right of the door. Mr. McCarty said the sign's position will not block the
attractive glass panels over the door. It was hoped that more businesses would adopt this
type of sign. No verbal or written support or opposition was expressed.
Member Herberich moved to approve ORB 96-018 as submitted. The motion was
duly seconded and carried unanimously.
3) DRB 96-019 - Renaissance of Beauty, Connie Bylsma, Proprietor, 423 Cleveland Street
This new business is locating in the 400 block of Cleveland Street at the site of the
former CRA (Community Redevelopment Agency) office. The applicant requests two signs:
1) a cherry-wood, wall-mounted sign that will not be internally lighted and 2) a double-
faced, hanging sign of a matching design, mounted with brass chains. Staff recommends
approval. They feel the signs are consistent with downtown design guidelines and display
individual flair.
Mr. McCarty said the petitioner was not present. An artist has been commissioned
to paint the cherry-wood signs. The eye-level sign will replace the previous CRA one and a
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double~faced sign will hang under the canopy from brass chains hooked to brass rings.
Concern was expressed that adequate clearance be provided for pedestrians and bicycle
riders. It was noted children may jump and try to slap the sign. Assistant City Attorney
Leslie Dougall-Sides said if the sign hangs aver a public sidewalk, she recommended the
petitioner sign a release form. Mr. McCarty will check if City or State regulations dictate a
minimum height for signs over sidewalks. No verbal or written support or opposition was
expressed.
Member Plisko moved to approve DRB 96~019 as submitted with a condition that
requires a minimum 7-foot a-inch clearance between the sidewalk and bottom of hanging
sign. The motion was duly seconded and carried unanimously.
ITEM D - Chair's Items - None.
ITEM E - Director.s Comments - None.
ITEM F - Board and Staff Items
Historic Preservation Grant
Mr. McCarty reported the City had obtained a Historic Preservation Grant to survey
all buildings downtown and in the Old Clearwater Bay neighborhood. The City will match
the State's $15,000 contribution with funds or in-kind services. The State will determine
which buildings may be eligible for further study. He said survey results should encourage
(:l 'redevelopment. He will keep the board apprised of the project and its schedule.
Design Guidelines for Clearwater beach and North Greenwood
Mr. McCarty said a consultant is preparing design guidelines for Clearwater beach
and North Greenwood. Preliminary drafts will be submitted after January 1, 1997. He
estimated Clearwater beach design guidelines will be completed by the end of January, and
North Greenwood guidelines by the end of February.
Clearwater beach business survey
Mr. McCarty referred to planned Mandalay Avenue streetscaping. Senior staff
canvassed the area door to door in an attempt to speak with all merchants and property
owners in the affected area. Survey results will be helpful in finalizing a streetscape
design. A copy of the survey will be distributed with the information packet for the next
meeting.
Meeting schedule change
Mr. McCarty requested the next meeting be rescheduled. He had discussed this
issue with absent board members.
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Member ,Hamilton moved to reschedule the next ORB (Design Review Board)
meeting to December 13, 1996, at 3:00 p.m. The motion was duly seconded and carried
unanimously~
Rewriting the Land Development Code
Mr. McCarty reported staff has undertaken rewriting the land Development Code
within 6 months. A steering committee and focus groups are providing direction. Mr.
McCarty wi,1I provide periodic status reports to the ORB prior to City Commission approval.
Cle~eland Street streetscape
Mr. McCarty said this issue will be addressed at the December 13, 1996, meeting.
Resignation
In response to a question, Mr. McCarty said staff had not received written
correspondence indicating any board members had resigned officiall
o
ITEM G - Adiournment
The meeting adjourned at 3:43 p.m.
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