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Absent:
William McCann
Kathy Milam
Robert Herberich
Mark Cagni
Alex Plisko
Howard Hamilton
leslie Dougall-Sides
Don McCarty
Mark K. Diana, for
Gwen legters
MacArthur "Mac" Boykins
Chair
Vice Chair
Board Member
. Board Member
Board Member
Board Member
Assistant City Attorney
Design Planner
Assistant City Clerk
Board Reporter
Board Member
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DESIGN REVIEW BOARD
CITY OF CLEARWATER
September 24, 1996
Present:
To provide continuity for research, the items are listed in agenda order although not
necessarily discussed In that order.
The meeting was called to order by the Chair at 3:00 p.m. in City Hall.
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Minutes Approval - August 13, 1996
Member Pliska moved to approve the minutes according to copies submitted in writing to
each member by the Board Reporter. The motion was duly seconded and carried unanimously.
C. LobbyJst Registration Ordinance - Assistant City Attorney Leslie Dougall-Sides
This item was discussed at the conclusion of Item D3. Ms. Dougall-Sides distributed
copies of the registration form and instructions developed by the City Clerk, an instructional
outline from Central Permitting, and a legislative bill relating to this issue. She highlighted the
sections relating to definitions, registration of lobbyists, statement of lobbying expenditures,
reporting of registrations by the City Clerk, exemptions, and penalties for violations. The
ordinance is limited to certain City advisory boards, including the ORB, and certain City staff. It
was amended to omit written communications from the requirement, and applies to verbal
conversations only. She indicated the burden is not on board members to ensure lobbyists
register, but on the lobbyists to register prior to lobbying, where practical. No annual renewal
of a lobbyist registration form is required for a single issue, unless pertinent data changes,
because lobbyists are required to file a separate form for each issue. She explained who is
exempt under the ordinance, and penalties for violations.
Ms. Dougall-Sides discussed the 1996 legislative amendment to Florida Statute 286.0115
related to communications by local public officials and members of quasi-judicial
decisionmaking bodies. She explained this provision does not apply directly to the ORB
because their cases are not considered public hearings. In the past, the City had advised
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members of other quasi-judicial boards that ex parte communications with applicants could
endanger the validity of the board's decision, and that the better practice was to limit such
contact and declare it at the hearing, if it occurred. In light of the State legislation, she
indicated those precautions will no longer bo necessary. Such conversations need not be
disclosed at quasi-judicial hearings regarding land use matters. because they cannot be
presumed prejudicial to the board's decision. The amendmont is scheduled to take effect
October 1, 1996. Some question has been raised whether cities and counties will have to
adopt an ordinance restating the above, or whether the legislation automatically goes into
effect. The City's lobbyist registration ordinance will apply, regardless.
Ms. Dougall-Sides responded to general questions regarding lobbyist registration. She
stated the City ordinance is more strict that State law, currently. She reiterated the burden of
registration is on the lobbyist and it is not up to board members to conduct detailed inquiries of
potential lobbyists. She indicated, an attorney or design professional compensated to appear
before the board at a hearing would fall under the exemptions and would not be required to
register. An attorney or design professional who is compensated by a client and attempts to
influence action outside a public hearing, on behalf of the client, would be considered a
lobbyist. She did not believe payment of a registration fee is involved. She stated this
ordinance was drafted by Legal Department staff at the direction of several City
Commissioners.
D. Proposals for Design Review
1. ORB 96-009 - Harborview Center Marquee. City of Clearwater
300 Cleveland Street (continued (rom August 13, 1996)
Mr. McCarty presented background information and staff recommendations. He referred to
handouts submitted at the previous meeting, representing the conceptual appearance.
landscaping, and physical specifications of the proposed sign. It was indicated the marquee
design will remain the same, but the proposed location has been moved to the landscaped area
adjacent to the southwest corner of the parking lot within the Harborview Center property
lines. A colored drawing was submitted to show the proposed placement of the sign and
associated landscaping in the new location.
Barry Strafacci, Harborview Center General Manager with Globe Facilities Services,
responded to questions. He stated the sign is computerized, can display the time and
temperature, and has animation capabilities in four colors. Harborview Center events, as well
as Parks and Recreation and Memorial Civic Center activities will be announced and publicized
on the sign.
Mr. McCarty briefly outlined the proposed former location and associated board concerns
expressed at the last meeting. He said he met with the Central Permitting and Engineering
Directors, to look at the feasibility of a number of different sites. The site will be thoroughly
landscaped and several palm trees will be relocated to accommodate the sign. Staff
recommends this location on the Harborview Center property, and supports the need for a
marquee sign to advertise and promote coming events.
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Mr. Strafacci responded to questions, stating the size will be approximately 5 by 12 feet
per side. He said, if money were no object, he would choose a much larger sign in a more
prominent place for optimum marketing value and maximum exposure. The current sign size
was a good compromise, developed to meet code in a variety of different locations. He said he
worked with Daktronics, Inc. to create a design that looks good and goes along with the
waterfront theme. He stated the height is not as essential as it would be if located on top of
the building or along the highway. He noted the current location was the original choice, but
technical design people had advocated putting the sign in the street for maximum coverage.
He said a concrete traffic light support column reduces visibility of traffic coming from the
beach, but once at the stop light, motorists have total visibility of the sign.
One member expressed concern with the aesthetic appearance of the sign, noting the City
will have to live with it for a long time. Mr. Strafacci stated the sign is very nice, and uses the
same state-of-the-art computerized technology as the sign at George Steinbrenner's legends
Field in Tampa. Messages can be scheduled up to a month in advance, and it has the
capability for animation and other programming. Discussion ensued regarding alternatives to
the painted steel sheet metal support structure. Mr. Strafacci did not know the diameter of the
supporting posts. He estimated the height from the ground to the bottom of the sign at about
ten feet, stating the exact height will be determined by the final location. He will test the
height for maximum visibility from various angles. One member questioned how much it would
cost to create a more aesthetic structure. Mr. Strafacci stated the design was created to
resemble the modern appearance of the Harborview Center building. He did not know what
would be involved in total redesign.
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Mr. McCarty pointed out the sign may have to be moved, depending on the location of the
new Memorial Causeway bridge. One member pointed out the major negative point in the
original presentation had been the adverse impact of the location in the middle ot the street.
The majority favored the same sign in the new location. One member expressed regret a
design theme has not been established for the waterfront. Mr. McCarty agreed, an overall
coordinated approach is needed for identification markers, signage, and building locations
downtown. This issue will be studied in more detail in the future.
Member Hamilton moved to approve ORB 96-009 as resubmitted. The motion was duly
seconded and carried unanimously.
2. ORB 96.010- Midland Mortgage Investment Corp. (Downtown Clearwater
Tower, LTD) - 33 North Garden Avenue
Mr. McCarty referred to the sign locator map, stating two building signature signs are
proposed on two of the upper facades of the Clearwater Tower building. The proposed
signage is consistent with that typically used on high rise buildings in urban center districts. A
colored rendering showed the building's design and sign placement on the upper level. He
indicated one change, stating the name, "Midland" would be centered in the panel, .rather than
offset, as illustrated.
Lindsey Aycock, sign contractor, stated the reverse channel letter sign is the best quality,
most professional available. The individual letters will be backlighted to give a subtle halo
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effect. He indicated this was more aesthetic than the internally lighted plastic lettering
common in shopping centers.
No verbal or written support or opposition was expressed.
Some members felt the offset sign was more aesthetic. given the asymmetrical building
design. Mr. Aycock explained the design was for maximum visibility from the major street
arteries.
Michael Spears, attorney representing the applicant, distributed literature regarding the
Midland Companies. He stated they have recently moved their corporate headquarters into the
Clearwater Tower after having b,een downtown in the SunTrust building for approximately 20
years. He indicated they thought the sign would look better in the middle of the panel, but
they were not locked into that decision. Discussion continued regarding positioning of the
building in relation to the multiple street frontages. and orientation of the signs perpendicular to
Cleveland Street.
Mr. Aycock circulated photographs contrasting reverse channel letters with regular channel
letters. He displayed a color chip illustrating the shade of blue they propose. One member felt,
as long as the sign meets code, if makes no difference where the sign is placed within the
broad horizontal band encompassing the top of the building. Others felt the placement does
matter and brief discussion continued.
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Member Milam moved to approve ORB 96-010 as submitted, because the application is in
keeping with the design guidelines. The motion was duly seconded and carried unanimously.
3. ORB 96-011 - Burning Bridges Design Studio
700 Court Street - Withdrawn
Mr. McCarty stated he has been working with the applicants and placed this item on the
agenda in anticipation of their application. When the applicants indicated they did not feel they
were ready to bring their presentation forward, this item was withdrawn from the agenda. Mr.
McCarty will provide a status report at the next meeting.
Board and Staff Discussion
Chair McCann reminded board and staff members to keep looking toward accomplishing
the board's future goals as outlined in the annual report to the City Commission. One of the
issues being encouraged was development of the design guidelines.
1 . Status ReDart on RFP for Desion Guidelines Consultant
Mr. McCarty stated an RFP (Request for Proposal) for a consultant to prepare the design
guidelines was prepared and sent out. Two respondents will be interviewed this Friday
afternoon by a six member selection committee consisting of Chair McCann, Central Permitting
Director Shuford, and members of City staff. It is hoped to review the presentations, select a
consultant, and begin preparing design guidelines for the three remaining districts very soon. In
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response to questions, he statod the two responsive bidders are the architectural firms of
Harvard, Jolly, Cleese, and Toppe of St. Petersburg, and Wade Trim and Associates, in
conjunction with Steve Fowler. Mr. McCarty said 36 RFP requests were sent out. He offered
copies of the two proposals for board review.
Member Plisko questioned whether both respondents met the selection criteria of having
references from five previous clients who received similar services. He expressed concern
regarding the difficulty of meeting such a requirement, when such a project has never been
undertaken in the City. He felt that was the reason for the limited response.
Member Milam questioned if bidders were made aware of recommendations from staff,
the Clearwater beach Blue Ribbon Task Force. and others. Mr. McCarty stated they made the
bidders aware of the previous studies conducted in each area, but did not want to bias the
bidders because of the different manners in which those studies had been prepared. The
existing design guidelines for downtown were offered as a model and it was indicated the
consultants would not be starting from scratch, but would be working with previously
expressed preferences for each of the respective areas. Mr. McCarty stated, as the staff
coordinator for this project, he has advised both the prospective consultants and the involved
community group representatives, that the community will have input into the process
throughout their development.
Concern was expressed something was wrong with the RFP to have received such a
limited response. Mr. McCarty responded the City Purchasing Department mails from a mailing
list of firms who have expressed an interest in being notified regarding certain City activities.
He noticed many firms on the list that are not involved in this kind of business. He stated not
many people are doing this very broad-based type of consultant work. Ms. Dougall~Sides and
Mr. McCarty stated the committee and the City have the right to reject the proposals and
readvertise, or modify the RFP if it is felt the criteria are too stringent.
2. State of Florida Historic Grant ADclication
Mr. McCarty reported Central Permitting has filed an application to the State for a 50/50
matching grant to fund a downtown historical building and site survey in the Urban Center
district and Clearwater Bay neighborhoods. It is hoped a presentation can be made in
November and the grant conferred before the end of the year. If awarded, the State and the
City would each provide $15,000 of the $30,000 total grant.
3. Other Items
· Mr. McCarty distributed copies of a letter from City Manager Deptula requesting advisory
board members to refrain from wearing or displaying political campaign materials during
meetings of boards on which the members serve.
· Mr. McCarty reminded members the next meeting is scheduled for Tuesday, October 8.
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. Member Milam questioned if design guidelines can be put into effect in time for
reconstruction on a south Gulfview Boulevard property from which five houses were
demolished recently. She, expressed concern development of the large parcel could occur
without regard to the design theme wanted for the area. Mr. McCarty said permit applications
have not been filed, but he has received preliminary sketches from a local architect and initial
inquiries have been made regarding zoning and land use regulations. He indicated the
developers may decide to come before the Board for design review input before design
guidelines are adopted for Clearwater beach.
,Actoumment
The meeting adjourned at 4:04 p.m.
Ch r
~es gn Review Board
Attest:
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