04/08/1996 (2)
c'
COMMISSION
City Commission Minutes
Date,
;E
;1
CITY COMMISSION SPECIAL MEETING
CITY OF CLEARWATER
Harborview Center Catering Contract
April 8, 1996
Present: Rita Garvey
J. B. Johnson
Robert Clark
Ed Hooper
Karen Seel
Elizabeth M. Deptula
Kathy S. Rice
William C. Baker
Parnela K. Akin
Cynthia E. Goudeau
Mayor/Commissioner
Vice-Mayor/Commissioner
Commissioner
Commissioner
Commissioner - Arrived 1:03 p.m.
City Manager
Deputy City Manager
Assistant City Manager
City Attorney
City Clerk
The Mayor called the Special Meeting to order at 1:00 p.m. at City Hall.
To provide continuity for research, items are in agenda order although not necessarily
discussed in that order.
food an beverage ifQr th
for the period 04/08/96 - 09130101
L) The City retained GFS (Globe Facility Services) to provide quality management
operational services at the Harborview Center. In Harborview's budget, the City
Commission included a fully developed banquet serving kitchen which will add income to
the Center and be managed by GFS. This concept is designed to maximize income and
consolidate the alcoholic beverage license to one server, thereby meeting State guidelines
for serving alcoholic beverages on a regular basis. With these goals in mind and based on
Commission direction at the January 2, 1996, Work Session, GFS issued a RFP (Request
for Proposal) for Food and Beverage Services at the Harborview Center, The RFP required
each firm provide: 1) demonstrated ability to maximize potential revenues; 2) resumes of
Operator's Management Team; 3) labor schedules and staffing charts; 4) proposed
marketing program ; 51 operating experience; 61 financial resources; 7) specific experience;
8) operating plan; and 9) training practices.
A short list of four potential operators were interviewed on February 16, 1996 by
the evaluation committee consisting of : 1) GFS Corporate President Mich Sauers; 2) GFS
Corporate Director Ken Young; 3) GFS General Manager Barry Strafacci; 41 GFS
Harborview Financial Director David Ransdell; and 5) City of Clearwater Purchasing
Manager George McKibben. The evaluation and interview process identified two firms as
exceptional potential operators. Each has advantages as follows: 1) Boston Concessions
Groups - a) strong financial resources; b) convention center experience (Broward County);
c) national purchasing advantages; d) national network of trained personnel; e) availability
of mobile kitchen; and f) experience in purchasing kitchen and banquet equipment and 2)
Delectables Catering - a) local company; b) owners are chefs and banquet managers; c)
"° msp04.96 1 04/08/96
hotel banquet experience; d) creativity and enthusiasm; e) local marketing knowledge and
experience; and f) no conflict of interest.
After long negotiations, GFS recommends awarding the Food and Beverage Service
to Boston Concession Group who will, in turn, enter into an agreement with Delectables
Catering. The contract will be a management fee based agreement with the contractors
receiving a percentage fee based on gross receipts, as an incentive to drive sales. The
contractors will receive a percentage of Net Operating Profit as an incentive to manage the
business efficiently and profitably. They have agreed to provide the business the
necessary operating capital and interest free cash advance of $100,000 to purchase the
banquet equipment necessary to operate in a first class manner and an additional
$150,000 at prime plus 1 %- The equipment becomes the property of the City. The term
of the contract will be five years, ending September 30, 2001.
Commissioner Hooper questioned on page 2 of the agreement the definition of
gross receipts and questioned if deposits are refunded. Deputy City Manager Kathy Rice
indicated deposits are considered "earned" when they are accrued. Commissioner Hooper
questioned if the City should see anything in the agreement between Boston Concessions
Group and Delectables Catering. GFS Harborview General Manager Barry Strafacci said
GFS has the right of approval of that agreement and will review it. Commissioner Hooper
referred to page 15, subparagraph 1=(2), and expressed concern the sale of tobacco is
permitted. Ms. Rice indicated this language allows cigar conferences and exhibits.
Smoking will not be allowed in the facility. GFS Corporate President Mich Sauers said
vendors may sell tobacco products and the City will receive a commission from those
t sales. Mr. Strafacci said the Center's rules and regulations clearly indicate no smoking is
'allowed in the building.
Commissioner Hooper questioned if the liquor license, currently held by the City but
being assigned to the caterer, could be used off-site. It was indicated the liquor license
would only be used on-site. The caterer is not prohibited from holding a separate liquor
license for use in another location.
Commissioner Johnson questioned who is Boston Concessions Group. Mr. Sauers
said the company is well established and has been providing food service and catering for
more than 20 years. Commissioner Johnson questioned the role of Delectables Catering in
the contract. Mr. Sauers said GFS wanted local people involved, but Delectables Catering
did not have the buying power Boston Concessions Group has. Mr. Strafacci said the two
organizations fit well. He said GFS had encouraged the "marriage" of the two firms.
Commissioner Johnson expressed concern regarding the increase in expenses. Mr.
Strafacci said while the management fee is slightly higher, there will be a savings in
operating costs. He felt the City would be better off "at the end of the day."
Commissioner Seel questioned the change on page 5, subsection D, that provides
the General Manager the right to request the dismissal of an employee for drinking
alcoholic beverages or using illegal substances, rather than the fight to dismiss. The City
Attorney said she had requested this change because the City should not be in the position
of being the catering staff's employer. Commissioner Seel questioned If a clause could be
lqmxI msp04.96 2 04/08/96
added for the City to review the staffing plan. Ms. Rice said while the City could review it,
she recommended the General Manager have the final say. Mr. Sauers said the contract
provides an overview of expenses, if that is of concern. Further discussion ensued
regarding the desire to view and/or approve the staffing plan.
Consensus was on page 18, subsection J, to, add a staffing report and associated
budget to the reports the operator is required to submit to GFS.
Commissioner Seel questioned the service to be provided on the facility's first floor.
Mr. Strafacci said Pickles Plus has the first right of refusal for services to be provided on
that floor. In this contract, the caterer is asked to cover any first floor event Pickles Plus
chooses not to handle. Ms. Rice reiterated the caterer will handle all alcoholic beverage
service. Commissioner Seel referred to page 14, subsection D, and questioned the
accounting year basis to be used in determining the share of profits. To clarify the
language, the City Manager suggested adding the last sentence in subsection C, "This shall
be paid on an accrual basis with generally accepted accounting principles" to subsection
D.
Commissioner Seel referred to the contractor's option to terminate on page 16 and
questioned who pays the deficit should this option be exercised. The City Attorney
indicated Boston Concessions Group and Delectables Catering would pay the deficit plus
any additional deficit that accrues within the 60 day notification period.
Commissioner Seel referred to page 18, subsection J, and questioned why "source
t... of revenue" was deleted from the types of required reports. Mr. Strafacci said the
contract was based originally on a different commission structure. GFS is comfortable
they will receive the information they need from the delineated reports.
Commissioner Clark questioned if Pickles Pius will be able to sell alcoholic
beverages. Ms. Rice said Pickles Plus cannot serve alcoholic beverages when they cater
the first floor facility but can serve alcoholic beverages within their leased premises.
Commissioner Clark questioned who would be the on-site manager for Boston Concessions
Group. Mr. Strafacci said GFS will have the right of approval of these people.
Commissioner Clark referred to the proposed 8% upfront fee to the caterers and
expressed concerns they would not be sharing the risk with the City. Commissioner Seel
also expressed concern, stating she had done some reading over the weekend and industry
standards indicate the City would be fortunate to get 36%. Mr. Strafacci said he has
spoken with many industry people and this contract is well within the range. He said more
had increased their earnings with this type of rate structure in their concession contracts.
Mr. Sauers said comparing this facility with others is not realistic. He noted the
Harborview Center is not a major facility and has some unique features. He said this
contract was structured based on bids received. He emphasized GFS would not
recommend this contract if they did not think it was a good deal. He said Boston
Concessions Group has responded to concerns and are good business people. Mr.
Strafacci said it was difficult to attract bidders in light of the conflict with Pickles Plus and
1"1/ msp04.96 3 04/08/96
-"? the size of the exhibit hall. He said he telephoned people to request their response to the
bid. He emphasized this caterer is being asked to build the business, provide quality
service, and to be sensitive to local groups requesting discounted rates. He noted if the
caterer does not produce, the GFS contract also will be in jeopardy.
Mr. Sauers felt Boston Concessions Group still has an incentive to perform. He felt
the deal has some limitations but its goal is to drive the gross revenues as much as
possible while controlling expenses. Mr. Strafacci reemphasized there is no business at
the current time. He suggested after the facility is established in five years, the fee basis
could be flipped to the bottom line.
Commissioner Clark questioned who was building the business. Mr. Strafacci said
that was being done jointly by the caterers and GFS. Mr. Sauers reported the contracts for
approximately 55 events have not been signed in anticipation of identifying the caterer.
He said this will be a team effort. He reemphasized if the caterer does not deliver, GFS
will be in trouble. And if GFS does not deliver, the caterer will be in trouble. He indicated
the City still needs to complete construction of the catering kitchen.
In response to a question regarding the operating deficit, Mr. Sauers indicated this
will be the caterer's responsibilities throughout the contract.
The Commission recessed from 1:41 to 1:48 p.m.
Fred Thomas spoke in opposition to the contract stating the City is giving the
E .w xj caterer $5-million in infrastructure and they are getting a guaranteed pre-tax bottom line of
8%. He questioned what materials will have to be appreciated and what will be
acceptable breakage and acceptable loss. In response to a 'concern expressed by Mr.
Thomas that the City Manager opposed the contract, the City Manager indicated now that
controls on staffing are included in the contract, she is more comfortable. She stated she
still is concerned regarding expenses but is relying on the expertise of GFS. Mr. Thomas
recommended the Commission take a "time-out" period and continue with the temporary
catering contract with Marriott. He stated whoever gets the contract should be giving
20% off the top to the City when catering revenues are from $1-million to $1.5-million,
25% when revenues are $1.5-million to $3-million, and 30% for revenues above $3-
million.
Commissioner Johnson requested that Mr. Strafacci and Mr. Sauers respond to Mr.
Thomas` comments. Mr. Sauers indicated the facility cannot come to closure on contracts
because they do not know who the caterer will be. He said to roll Marriott over for
additional time, is not in the facility's best interest. He agreed the investment is
substantial an the part of the City. He said while they would prefer a better deal, no one is
lining up to enter into this contract with the City. He emphasized the building has great
attributes but also some deficiencies. He noted the columns in the building pose problems
and the lack of parking also is a detriment. He reviewed the history of the contract and
said his believes GFS has done what the City Commission requested. He stated he did not
feel a better deal could be obtained by going back out for bid. Mr. Strafacci said during
the negotiations, GFS did ask for a commission based contract but 18% was the best they
msp04.96 4 04/08/96
4
could get. He said they currently receive 8% from Marriott. He' noted complaints
regarding the lack of flexibility in the charges from Marriott. Ms. Rice indicated
problems also have occurred with conventions that only want water or coffee service
as Marriott will not provide coffee service alone.
Commissioner Clark questioned who made the 18% offer. Mr. Strafacci
indicated Delectables Catering made that offer.
Commissioner Hooper expressed concerns regarding upfront dollars. He stated
he was opposed to Harborview in the beginning but now that it is in place, it falls on
the City Commission to make it successful. He said he assumes GFS wants to be
successful and enter into a long term relationship with the City. He said Harborview
Center will not go anywhere unless the City Commission "gets off stop." He stated
therefore, reluctantly, he would vote to approve this contract.
Commissioner Hooper moved to award the Food and Beverage Services contract
for the Harborview Center to Boston Concessions Group, Inc., from April 8, 1996 to
September 30, 2001. The motion was duly seconded.
Mayor Garvey said she echoed Commissioner Hooper's comments.
Upon the vote being taken, Commissioners Johnson and Hooper and Mayor
Garvey voted "Aye"; Commissioners Clark and Seel voted "Nay." Motion carried.
ITEM !#3 (C nt'd from 04!041995 Res. #96-31 - Requesting Florida Division of
Alcoholic Beverages and Tobacco to issue a special license for alcohol consumption on-
premises only to the Harborview Center, and requesting transfer of said license to the
Facilities Caterer; rescinding Res. #96-18
The City Attorney reported had the City applied for the alcoholic beverage
license and received it under the City's name, the transfer to the caterer would take 4
- 6 months.
The City Attorney presented Resolution #96-31 and read it by title only.
Commissioner Johnson moved to pass and adopt Resolution #96-31 and authorize the
appropriate officials to execute same. The motion was duly seconded and upon roll
call, the vote was:
"Ayes": Johnson, Clark, Hooper, Seel and Garvey
"Nays": None.
The City Manager reported a letter has been prepared to the Pinellas delegation
supporting funding of the Memorial Causeway Bridge and asked the Commissioners to
msp04.96 5 04/08/96
i
.e
f
sign it. She said the legislature is also considering a bill that would allow
reimbursement for projects in the State road system. She said a letter also was being
prepared in support of that.
ITEM # 4- Adjournment
The meeting adjourned at 2:05 p.m.
ATTEST:
__C.
ity Clerk
i
b
msp04.96
6
Mayor
04108 /9 6