05/18/1993 - Goal Setting
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WORKSESSION .
City Commission Worksession Minutes
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CITY COMMISSION GOAL SETTING SESSION
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May 18. 1993
The City Commission of the City of Clearwater met in a goal setting session at the
Countryside Library, Tuesday, May 18. 1993 at 9;00 a.m., with the following members
present:
Rita Garvey
Arthur X. Deegan, II
Richard Fitzgerald
Sue A. Barfield
Fred A. Thomas
Mayor ICommissioner
Vice-Mayor/Commissioner
Commissioner
Commissioner
Co m missioner
Also present:
Michael J. Wright
Kathy S. Rice
Elizabeth M. Deptula
Cynthia E. Goudeau
City Manager
Deputy City Manager
Assistant City Manager
City Clerk
The Mayor called the meeting to order at 9:05 a.m.
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It was stated the purpose of the meeting is to discuss the budoet and to receive the
City Manager's comments regarding suggestions for the budget. Priorities will be established
so the City Manager knows what the Commission wishes to accomplish in the next fiscal
year.
Commissioner Thomas suggested each Commissioner indicate what they felt was the
most important thing to be accomplished in the next twelve months. and to see what ends up
as the five most important issues.
Commissioners Thomas and Deegan both had lists which they submitted.
The City Manager indicated there would be less au valorem tax revenue than last year.
Preliminary numbers will be given in May with the final numbers in June by the Property
Appraiser. He stated. essentially. there is no growth with which to deal.
Commissioner Thomas expressed concerns regarding what he considered to be
common practice in government that in the last 90 days of the fiscal year the government
rushes to spend the remaining funds. The City Manager indicated the City of Clearwater
adjusts its budget quarterly and, generally, the City does not attempt to do that.
Commissioner Thomas suggested a policy be established that purchases above $500
be approved by the City Commission, and the City Manager approve purchases $500 and
below. There was no consensus to implement this suggestion.
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The City Manager reviewed some basic facts stating we will have status quo regarding
revenue. He stated the financial forecasting showed we would be a million dollars out of
balance. labor costs are known and it is possible that worker's compensation rates will be
doubled; however, full information regarding why is not available at this time. Health costs
are not known but it is estimated there will be a 20% increase.
Commissioner Deegan indicated the Commission needs to set priorities for the City
Manager. The City Manager indicated if he is provided with that information, he will deliver a
balanced budget.
Commissioner Fitzgerald indicated that in the past the Commission has agreed they
want to maintain the same or less millage rate. He stated if that is tile case, what flexibility is
available.
Commissioner Thomas indicated the greatest cost is payroll, as it accounts for 70% of
the budget. He stated they need to look at issues such as the pension and whether or not it
is fair and equitable; deal with getting the disability portion out of the pension plan; and to
look at workers' compensation to continually reduce our exposure. He said he did not want
the status quo.
Commissioner Deegan pointed out the pension has been a priority, and that
negotiations continue. He stated the Commission needs to decide on what they wisl, to use
their resources.
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It w as suggested the citizen survey be used to establish what citizens consider to be
important. Commissioner Deegan stated a community consensus project would help prioritize
those wants.
Discussion ensued rega.rding the ability to provide incentives and pay for performance.
It was indicated this would have to be negotiated with the unions.
It was stated productivity standards are needed in order for employees to know if they
are accomplishing what is expected of them. Further discussion ensued regarding a need for
productivity standards. and it was the consensus of the Commission that productivity
standards should be established for the jobs within the City of Clearwater.
Concerns were expressed regarding whether or not the Commission would have
approval of the standards. Commissioner Fitzgerald expressed a concern regarding whether or
not one Commissioner could ask that a standard be changed with which they did not agree. It
was agreed that changes to the standards would have to be agreed to by all the
Commissioners.
Commissioner Deegan suggested that. when the Commissioners are through today,
there would be five things on which they wished to focus, but not necessarily prioritized.
Commissioner Berfield indicated she felt the most important thing on which to
concentrate would be economic development including downtown, Maas Brothers and the
Bilgore site. She stated something has to be done regarding downtown. She felt honing in on
Maas Brothers would be significant. She questioned what the Commission wished to do
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about redevelopment. She indicated that Economic Development Director Jerry Sternstein
was looking into outlet malls. She stated one million tourists visit the area each year, and that
somebody would be interested in downtown.
Commissioner Fitzgerald stated he does not disagree with her; however. he questioned
who would pay for the redevelopment. Commissioner Berfield indicated the eRA (Community
Redevelopment Agency), tourists and other private parties would. She stated if the City is
able to generate interest; private owners would have the responsibility. Commissioner
Fitzgerald questioned what she was suggesting the City give as incentives. Commissioner
Berfield indicated she did not have that answer, however she thought someone should check
regarding the efforts in Alexandria, Virginia. She sated downtown needs to be a destination
location.
Commissioner Thomas suggested a work session in Atlanta where a presentation for
redevelopment of Maas Brothers property would be given. He stated an engine for downtown
redevelopment needs to be created. He questioned whether or not the Commission was
willing to go to Atlanta for a presentation, along with the City Manager, Public Works
Director, and the Building Official.
The City Manager was directed to try to work out a one day trip to Atlanta.
Commissioner Thomas brought up the issue of on-street parking on Cleveland Street.
He stated it would impact businesses from Gulf to Bay to Myrtle, but how much would be
difficult to define. He felt the first step to take in redeveloping downtown was to provide the
parking on Cleveland Street. and the second step would be to make downtown a destination.
l.~~:..) Commissioner Berfield felt if there were shops and an entertainment complex with an
anchor at the east end. the City would have what it needs.
The City Manager indicated the Commission needs to decide up front what risks they
are willing to take and how much participation they are willing to give.
Commissioner Deegan indicated he was in favor of a public/private partnership. He
stated there also needs to be a residential aspect in downtown. He statl3d while he was not
in favor of the proposal for apartments on the east end, there is still a need for people in the
downtown area. He suggested there was a need to have an Economic Development
Department for the entire City, and one for the community redevelopment district.
The City Manager asked what is economic development in Clearwater. Commissioner
Deegan felt it was everything that adds to the economic base.
The C,ity Manager asked what the Commission saw as the problem. Commissioner
Deegan indicated the tax base is not going up.
The City Manager indicated the Commission needs to define what they are trying to
get, and then it could be determined how to get there.
Commissioner Thomas stated if they want the City to thrive. the Commission would
tlave to establish the tools.
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The City Man?ger pointed out the City of Clearwater is a city of neighborhoods with
different priorities. It was also indicated it is a tourist center.
Commissioner Thomas indicated that comments he had received from people indicated
that a 50,000 square foot trade show facility could be kept full; and that an entertainment
complex in conjunction with that would provide a place for people to have fun.
Commissioner Deegan referred to San Antonio, Texas. stating it had become the retired
military mecca of the county, and something similar could provide residential needs in
downtown.
Commissioner Thomas felt under.utilized resources were the low cost properties in the
Greenwood and North Fort Harrison area, and the low cost labor in those same areas. He also
questioned whether or not the Airport was needed. The majority of the Commissioners stated
it was.
Further discussion ensued regarding how to define economic development.
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Commissioner Fitzgerald stated Clearwater is not a large city like Tampa. He stated
the people do not come here for industry. He has no problem with economic development as
part of a goal. . He stated, basically, when you talk about economic development, it is like
talking about motherhood and apple pie, and it is hard to be opposed to it. He stated the
people in the community do things that are in opposition to economic development, and they
create rules that make it difficult. He stated entertainment would be agreeable with most
people. He handed out a paper he had written in 1986 regarding his vision of Clearwater in
2010.
Further discussion ensued regarding economic development and redevelopment of
downtown, what that would mean, and how to prioritize it in the budget.
The meeting recessed from 11: 15 to 11 :25 a.m.
The City Manager suggested the Commission consider combining economic
development with the downtown redevelopment individual. Commissioner Deegan questioned
how the individuals would work together and to whom they would report. The City Manager
indicated they would report to the CRA Executive Director.
Commissioner Deegan expressed concerns that the CRA Executive Director would not
be able to work outside of that area. The City Manager indicated the 200 acres downtown
are integrated in what happens throughout the City.
Discussion ensued regarding whether or not there should be a separate CRA Executive
Director.
Commissioner Thomas stated downtown is an illusion, stating he does not wish to lock
the CRA out of the rest of the City.
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Commissioner Deegan indicated the eRA is clearly focused on the eRA district, but felt
there needs to be a citywide economic development focus. The two would have to work
closely together as their intorests would overlap.
Commissionor Fitzgerald expressed concerns that this would be setting up a conflict.
Commissioner Thomas questioned if the majority of the Commission did not want the
CRA to have anything to do outside of the district. It was indicated the law would not allow
them to be involved.
It wns suggested an Economic Development Director report to the City Manager. The
City Manager requested economic development be defined. Commissioner Deegan stated it
would bring Commission actions to increase the tax base, and would be bringing in additional
residences.
A concern was expressed regarding'the City becoming known as a retirement
community.
Commissioner Thomas stated he would like a specific focus on development in the
North Fort Harrison and North Greenwood areas, and to come up with an entertainment
destination.
Mayor Garvey felt there should be long term job opportunities. In response to a
question, she indicated she was talking about quality jobs that will bring families to the area.
She felt entertainment needs to be balanced with quality jobs.
~ Commissioner Berfield indicated there also needs to be jobs for the summer. The
Mayor agreed there needs to be a balance.
Commissioner Thomas suggested a small manufacturing incubator be developed. He
stated there may be land in the North Fort Harrison Avenue area for this.
The City Manager recapped the discussion stating an office of economic development,
which was not a part of the CRA, would look at office and retail recruitment, residential
development, education possibilities, tourism and entertainment in the North Fort Harrison and
North Greenwood areas. It was stated this would be a goal of the department.
Commissioner Fitzgerald stated there is an environmental industry base in the area, and
he wants to encourage the educational system to develop a base of training that would attract
people in the environmental industry.
Commissioner Fitzgerald indicated he felt one of the top priorities should be the
transportation system. He indicated not just roads, but mass transit. He stated there needs
to be long term planning for how people were to be moved from place to place. He gave
examples of moving tourists from the Airport to Clearwater Beach and cited an example of a
monorail. He stated government has not placed enough emphasis on mass transit, and he
indicated mass transit of the future will not be a PST A bus.
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Commissioner Thomas agreed with Commissioner Fitzgerald. He stated he has been
looking at an English monorail system that was lower in cost than most. He stated he has
considered its headquarters to be the Chick Smith Ford property and that it would circle the
beach.
What should be included in the budget for next yoar was discussed. with there being
differences of opinion on how far the City Manager would be able to go on mass transit.
Commissioner Fitzgerald stated he was just trying to get it in the planning process. as
mass transit was something that needed to be looked into.
It was indicated the capital improvement projects in the budget should be updated
regarding mass transit.
The City Manager cited things he considered to be already on the table: 1) long term
water supply. 2) cost containment and efficiencies in solid waste. 3) the mid-Pinellas
storm water management system. 4) finalizing what to do with various city buildings. 5) a
strong emphasis on customer service and community outreach, and 6) a major focus of
development in the North Greenwood area. He stated less important would be the film
commission and costly recreation amenities. He would be de-emphasizing planning and
development. and decreasing service to nonresidents. He also stated there would be a total
revamping of the code enforcement effort. He stated what he needs today from the
Commission is how they saw these priorities.
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Commissioner Thomas did not feel the water supply was a goal, and felt the buildings -
City Hall. City Hall Annex and Maas Brothers - need to be addressed.
The City Manager pointed out that a top goal for the Public Works Department was to
determine what is the long term water supply.
Commissioner Deegan questioned whether or not the City Hall Annex was to be
renovated. Commissioner Thomas indicated he believes that is possible. Commissioner
Deegan pointed out they decided to employ someone to come up with an estimate. and that
would remain a high priority.
Commissioner Thomas indicated the Legal Department audit was also a high priority for
this year.
In discussing code enforcement. Commissioner Deegan felt the goal should be to
reduce the number of violations. He stated there needs to be a reality check of existing
codes. and the codes should either be enforced or taken off the books.
The City Manager indicated code enforcement would be a priority issue and will be
brought forward. He stated the objective of reducing the number of violations may be
incorrect. as they will increase with increased enforcement.
Commissioner Deegan pointed out it would increase the numbers cited, not the number
of violations. He indicated initially there may be more citations. Commissioner Deegan also
suggested there may be concentrations of citations for particular violations. such as a code of
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the month program. He also suggested using retired individuals who are willing to work on a
volunteer basis or for minimum wage, and to create groups of inspectors to go out and note
violations. He thought the function of the Code Enforcement Board should be reviewed, and
that the system should be revised so that everything not go through the administrative hearing
process. He suggested a task force be formed in order to review the code enforcement
procedures. Commissioner Deegan referred to pictures showing various violations on the
beach.
Commissioner Thomas felt the staffing was already in place, as there are many people
on the road from many departments and cross-training would be the answer. He also felt
Police Officers should be out of their cars and in the neighborhoods.
Commissioner Deegan recommended that a task force be formed to review the code
enforcement process. He also recommended one person be the coordinator of code
enforcement in order to give it the time it needs. He felt the inspectors are not as trained as
they could be, and there s.hould be monies spent on training, organizing and monitoring the
system.
It was stated the City Manager is working on a proposal, and some Commissioners
questioned what is his plan. The City Manager indicated he was not ready at this time, and
he preferred not to talk about it as he did not want half information appearing in the paper.
All the Commissioners agreed that enhanced code enforcement is a high priority.
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In response to a question, the City Manager indicated his plan will be ready within the
next 30-45 days. It was agreed to wait on the implementation of a task force until the
Manager's proposal was completed.
Discussion ensued regarding the Code Enforcement Board process, and it was indicated
it was cumbersome. It was requested it be seen if anything could be done to make the
system less cumbersome and have more teeth in it. The suggestion regarding the task force
will come back to the Commission at a later time.
The meeting recessed from 1 :05 to 2:07 p.m.
Commissioner Deegan questioned if sufficient funds should be included in the budget
for continued inspection and enforcement of the sign code.
Commissioner Thomas felt there is a serious problem with the sign code.
The other Commissioners stated there aren't any major problems, but there might need
to be some adjustment.
Commissioner Deegan stated there is a problem in the sense that since we are
enforcing the code, we are having legal battles.
Commissioner Thomas indicated he will be bringing forward something, shortly, that he
feels the other Commissioners will agree to look at. He felt it was going to continue to cost
time and money to enforce the code.
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Commissioner Deegan stated he felt that, for goals for next year, the Commission does
want to enforce the code, and a new sign code was not a priority.
Mayor Garvey felt the volunteer program should be expanded as money can be saved
through the use of volunteers. She suggested someone might need to be hired to coordinate
this effort.
Commissioner Deegan agreed the use of volunteers needs to be evaluated; however,
he, did not feel it would be necessary to hire a coordinator.
The City Manager indicated volunteers are considered on a department by department
basis, with some specific activities being more.easily adapted to a volunteer system.
Commissioner Fitzgerald questioned using volunteers for code enforcement.
Commissioner Deegan stated his suggestion was more that people be hired at minimum wage,
rather than volunteer.
Commissioner Thomas felt the banquet to recognize advisory board members was
inadequate. He stated it was a cold experience and no one was honored. He felt more time
should be taken to recognize the board members. Mayor Garvey stated she heard a different
reaction. Commissioner Fitzgerald indicated he didn't hear any negative comments.
Mayor Garvey stated she would work on this for next year.
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Commissioner Berfield questioned employee and citizen relationships. The City
Manager indicated this was a high priority, and he has started an internal customer relations
program.
The Deputy City Manager stated each department is determining their current level of
service. She stated there is a bi-monthly program with department and division heads. She
agreed a lot more training is needed. She also stated a survey is being done in Planning and
Development to ascertain the current level of customer satisfaction.
Commissioner Deegan stated the problem with the survey is that data is needed from
those that no longer come to the City. Ms. Rice indicated they are trying to find a way to get
that information.
Commissioner Thomas expressed concerns regarding the number of places an
individual has to go in order to get permits. He suggested they should only have one place to
which they need to go. Ms. Rice indicated this was one of the goals in the Planning and
Development Department.
The City Manager indicated he felt, in the next fiscal year, the film commission will
become a countywide effort. and the Film Commissioner would no longer work for the City of
Clearwater, although it would maintain a close contact. He stated he wishes to change the
whole public information effort. and would stress outreach. He stated they would get a good
technical person with video, and start gearing up for a long term public information program.
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Commissioner Deegan indicated he does not want to wait until the entire program is
pulled together to do some of the community oriented information efforts regarding speed
control.
Commissioner Thomas suggested using videos during Commission recesses that would
show the "good. bad, ugly, and beautiful" of the city. The City Manager indicated an
information program with an emphasis on video will be part of the recommended budget.
Commissioner Deegan stated, regarding the new policy on speeding control, he felt
there is a need to educate the residents to gain the cooperation of the homeowners groups
and provide support for tourist promotion. He stated we need to advertise the fact that we
enforce our speed limits.
Commissioner Thomas questioned if there is an organization that can analyze how to
manage a police department. The City Manager indicated there is no "bible" to go by, and
managing a police department varies from city to city.
Commissioner Deegan asked if the other Commissioners agree that speed control is
important. and they 'agreed.
The City Manage( stated speeding is only one part of law enforcement, and questioned
the Commissioner's philosophy regarding that.
Commissioner Deegan indicated citizens dislike the continued cutback on when a police
officer will go to a scene.
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Commissioner Thomas stated there are many instances on Clearwater Beach for which
there is no response to calls.
Discussion ensued on the citizen's desire for more personal attention when it comes to
police calls. The City Manager indicated this can be done, but there would need to be
flexibility to do away with other things.
Further discussion ensued regarding the need for police officers to respond to calls
rather than taking reports by telephone.
Commissioner Deegan felt community based policing was the right theory.
Commissioner Thomas felt there needed to be more police officers on the street and
less supervision. The City Manager suggested police technicians could also be in the field. It
was suggested that when calls are taken. the person be asked if they want a police officer to
respond. It was agreed that a priority in the next fiscal year would be to increase the number
of calls to which police officers respond.
Commissioner Berfield questioned if there was a need to do something about a new
police station. The City Manager indicated this is a priority, but the issue regarding city hall
needs to be settled first.
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The City Manager reviewed the areas on which the Commission wishes him to focus -
1) productivity. 2) economic development, 3) city hall. 4) code enforcement. 5) public
information outreach. 6) speeding control, and 7) police response. He questioned what is less
important to the Commission. and cited 1) activities that benefit few people. 2) funds being
spent for nonresidents. particularly in parks and recreation. 3} funds for traffic control on the
beach. 4) $146,000 for the beach cleaning. 5) the beach library, 6) the Greenwood library.
and 7) continued support of Ruth Eckerd Hall and the Long Center.
Commissioner Deegan stated the Greenwood library is a commitment to that
community and it should continue.
Mayor Garvey suggested the use of volunteers at the library in order to keep the
libraries open on weekends. Commissioner Deegan felt this would be a worthwhile effort if it
can be done without an increase in staff.
Commissioner Fitzgerald pointed out, regarding Ruth Eckard Hall, there has been a
tremendous amount of work in receiving donations. He stated they are getting close to
meeting their goal of having the endowment fully funded. He asked at what point could the
$400,000 from the City be cut back. The Mayor stated she thought we could cut back to
$250.000. Commissioner Fitzgerald stated they are currently in the black. and he did not
want to cut the legs out from under them.
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. Commissioner Thomas questioned whether or not the $400.000 was contractually
required, and the City Manager indicated it was not. Commissioner Fitzgerald questioned the
impact if there was a cut. The City Manager indicated it would hurt them badly, as well as
hurt the Long Center if that funding was reduced.
The City Manager stated the areas he will look at for reduced funding will be services
that benefit only a few individuals. subsidies to the Shuffleboard Club, softball fields for
nonresidents, and the subsidy for athletic leagues. The Commission asked the City Manager
to provide a list of those items where he felt funding could be reduced.
Commissioner Fitzgerald asked if there was any way to develop other revenue sources.
The City Manager indicated he was considering privatizing more properties. starting with the
Pier 60 operation. He stated he is also looking for reoccurring revenues.
Commissioner Thomas felt Clearwater Beach would be a prime location for increasing
revenues. The City Manager indicated staff has also been talking about increasing fees for
recreation activities, looking at the Planning Department and how big it needs to be. and
privatizing the McMullen Tennis Complex.
Commissioner Thomas suggested a bill which will allow recovering the cost for
arresting and prosecuting criminals. The City Manager indicated this would need to go to the
county or state.
The City Manager questioned the need of some programs, such as the heated pool at
Norton Park, swimming therapeutics, and whether or not the Long Center is truly needed.
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Commissioner Thomas stated at some point the Commission would have to establish
priorities tor running the city.
The City Manager indicated there was a possibility at considering letting the Sheriff
provide the school resource officers. He indicated, based on the discussions today. he will
bring back a balanced budget.
Commissioner Deegan Questioned if the budget will include indications of success. It
was indicated it would.
Commissioner Thomas suggested the City Manager and other staff members go to
Sunnyvale. California to see how they are operating. Commissioner Deegan indicated the City
already has information regarding Sunnyvale.
In response to Questions, the City Manager indicated they are looking at contracting
out more of the engineering operations; and all engineering functions, other than the Gas
Department, arB under Public Works. .
A question was raised regarding privatizing meter reading, and it was indicated staff
has been talking to Florida Power regarding this. Betty Deptula, Assistant City Manager.
indicated staff is doing a study of the whole bllling process.
Commissioner Thomas questioned reducing garbage collection to once per week. The
City Manager indicated the volume is not reduced, and complaints increase.
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Commissioner Deegan questioned if recycling is successful in being privatized, would
the same thing be done for solid waste. The City Manager indicated it would not due to the
investment already in the Solid Waste Division.
Commissioner Fitzgerald expressed concerns regarding privatizing the Solid Waste
Division, as the cleanliness of the neighborhood serviced by the City is at a higher level than
those serviced by private companies.
Commissioner Thomas Questioned plans for improving storm water quality. The City
Manager reported that projects have been put on hold as the City attempts to come up with a
regional concept for storm water management.
Kathy Rice. Deputy City Manager, stated staff ;s attempting to get all the cities and the
county to join in a management program. She stated they have proposed an interlocal
agreement. and SWFWMD (Southwest Florida Water Management District) will pay for half of.
the plan.
The City Manager stated the storm water fee is being used for maintenance and
environmental concerns, and there will be monies available when needl:3d to implement the
stormwater management plan.
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Commissioner Thomas expressed concerns that monies have been collected and
nothing has been done. The City Manager indicated a lot has been done with the monies
collected. He sated $1.4 million has been spent on maintenance activities. Commissioner
Thomas stated he understood the development of retention ponds was for what the money
was to be used. The City Manager indicated this was part of the plan.
The City Manager indicated we are collecting $ 3.2 million per year. $1.7 million of that
is for maintenance and enforcement, and the rest will be going into capital improvement
projects for stormwater improvement.
Commissioner Thomas expressed concerns that the monies are being used for things
other than for what the public thought they were being collected. He stated he wants to see
a plan with the expenditures attached.
Commissioner Fitzgerald expressed concerns that he does not want to leave the
impression that nothing is being done, and questioned how that impression could be changed.
It was stated the public needs to be educated.
Commissioner Deegan questioned the long term water source, and whether or not
there could be a partnership with Dunedin. He questioned how long the brackish water
project would be. The City Manager indicated there are a series of alternatives to be
considered. He stated for long term, we may need to consider desalinization. He stated there
is also the possibility of deep well injection of treated affluent.
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Commissioner Thomas questioned if the affluent met drinking water standards. The
City Manager indicated it does not. Commissioner Thomas questioned if there is a process by
which it could be made drinkable. The City Manager stated in theory there could be a reverse
osmosis plant at the end of the effluent system. Commissioner Thomas stated there is
another technology where you put the water into a brook, and then it goes back into the
aquifer through a normal filtration system.
The meeting adiourned at 4:35 p.m.
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