11/01/1993 (2)
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COMMUNITY REDEVELOPMENT AGENCY
Minutes
November 1, 1993
, The city commission, meeting as the Community Redevelopment
Agency, met in regular session at city Hall, Monday, November 1,
1993 at 9:10 A.M., with the following members present:
Arthur X. Deegan, II
Rita Garvey
Richard Fitzgerald
Sue Berfield
Fred Thomas
Phil Henderson
Chairperson
Vice-chairperson
Trustee
Trustee
Trustee
Ex-officio Trustee
Absent:
Lillian Trickel
Ex-officio Trustee
Also Present:
Peter Gozza
Michael Wright
Al Galbraith
Jacquie DeGroy
Executive Director
city manager
city Attorney
Acting Secretary
'Item 2. Approval of Minutes
Trustee Berfield moved to approve the minutes of the October
18, 1993 meeting. The mot.ion was seconded and carried unanimously.
Item 3. September Finanoial ReDort
This report will be reviewed at the November 15, 1993 meeting.
Jtem 4. Unfinished Business
There was no unfinished business.
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Item 5. New Business
al Executive Director GoalsfOb1ectivss
Peter 'Gozza, Executive Director, outlined his work
program for 1993-94 which will, also, serve as a basis for the
'..:incentive bonus at fiscal year end. After much discussion and
. review, Trustee Garvey moved.that the Executive Director Goals and
..Objectives with amendments be approved. The motion was seconded
. and . carried unanimously. A copy of the approved goals and
objectives are attached and thus made a part of these minutes.
November 1, 1993
eRA
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In accordance with the property inventory system (Goal
#3) Peter Gozza will meet with charlie Dye, Pinellas county
Property Appraiser's Off ice, to determine if maintaining this
system would be economically efficient. This will also determine
if the eRA will assume responsible for the Interlocal Agreement.
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b) Main street concept
Mr. Gozza defined the "Main street Concept" and its
typical first year activities, Which, in part, consist of
organizing the field professionals, property owners/tenants,
community leaders and concerned citizens to serve on committees of
volunteers that address the following:
Organization committee:
Complete workplan (Goals & Objectives/project assignments)
Develop committees (Promotion/design/economic restructuring)
Produce monthly newsletter
Create a Main street brochure (for "constituents")
Develop volunteer pool
Review staff performance
Promotion Committee:
Develop Promotion strategy (positioning statement/targets)
Create Logo graphic (district identification)
Set Calendar of Events (12 months promotions)
Produce a Business Directory
Launch Image Campaign (advertising/P.R.)
start ,new community festival
Produce seasonal retail events
Install holiday decorations/promotions
Design committee:
Conduct building inventory
Review codes & ordinances affecting district
Identify key building rehabilitation priorities
Hold workshops for property owners on rehabilitation
Conduct traffic/parking studies
Publish design guidelines for signage, bldg. rehab
Establish incentive programs for bldg rehab
Evaluate public improvement needs
Economic Restructina Committee:
Conduct business survey & inventory
Collect market data (demographic/market)
Conduct shopper survey/focus groups
Hold retail assistance workshops (oust serv/business plans)
complete preliminary market analysis (identify'needs)
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November 1, 1993
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Trustee Fitzgerald pointed out that this concept was similar
to the Downtown Development Board's program that was already in
place. Chairperson Deegan acknowledged the efforts and
accomplishments of the committees, but indicated that in order for
our Main street concept to be successful, it needed to be a joint
effort between the Downtown Development Board r the Chamber of
Commerce, and the CRA. He felt this joint effort should be
directed by the Executive Director of the CRA. Phil Henderson,
Chairperson of the Downtown Development Board, concurred with this
concept.
Trustee Garvey moved that the Main street concept be approved,
giving direction to Peter Gozza to work with Judi Hackett and
together to bring before the eRA details on how to implement a Main
street program that fits the Clearwater area. The motion was
seconded and carried unanimously.
Item 6. Executive Direotor Ver~al Reports
Peter Gozza reported briefly on the Economic Development
strategic Planning meeting with the Chamber of Commerce. The
Chamber will be working wi th a ci ty staff commi ttee on how to
handle and track prospects.
Mr. Gozza will present a CDC outline at the November 15, 1993
CRA: meeting.
Item 7. other Trustee Business
Trustee Thomas requested that all CRA agenda revisions be
dated. The board secretary indicated this request would be met.
Chairperson Deegan pointed out that since the City c~mmission
authorized expenditure of funds to bring the STEPPS building into
a state of repair for use as a "drop in" center, the CRA, being the
owner of the building should authorize the use of same.
commissioner Thomas moved that the CRA grant the Drop-In Center
Task Force the use of' the STEPPS building. The motion was seconded
and approved on a 4-1 vote. Trustee Fitzgerald voted IIno".
I~em 8. Adjournment
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Meeting was adjourned at 10:10
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November 1, 1993
eRA
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