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,COMMISSION,
City Commission
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CITY COMMISSION STRATEGIC PLANNING/BUDGETING SESSION
March 28, 1994
The City Commission of the City of Clearwater met Monday, March 28, 1994, at 9:03 a.m. at
the Adler Room in the Main Library with the following members present:
Rita Garvey
Arthur X. Deegan
Fred Thomas
Sue Berfield
Richard Fitzgerald
Mayor /Commissioner
Vice-Mayor /Commissioner
Commissioner
Commissioner
Commissioner
, Also present were:
Elizabeth M. Deptula
William C. Baker
Cynthia E. Goudeau
Interim City Manager
Acting Assistant City Manager
City Clerk
Commissioner Deegan asked that the discussion from the last meeting regarding kiosks at
the malls be re-addressed. He reported reading in the newsletter from the Florida Innovation
Gro,up regarding Hillsborough County having centers at malls. Mayor Garvey indicated that while
she agreed with doing an experiment at the Gas Sales Office to be opened on Drew Street, her
problem with malls was that they were so cluttered that no one would be able to find the kiosks.
Commissioner Deegan indicated the mall idea was due to the traffic there. He agreed with trying
this in the gas sales office, but was concerned unless an individual was going there they would
not be provided services. He suggested staff look at this as a long-range project and build it into
the budget. Ms. Deptula recommended approaching the County, Dunedin and other surrounding
municipalities to see jf there would be a willingness to share in staffing and funding for this
, project. Commissioner Thomas stated that what could be done right away for the least amount
of money was to install an information or a services component in the gas sales office.
Commissioner Deegan also stated he would also like to have it as a city goal to win a
government steering award. Ms. Deptula stated she would obt'ain the parameters for applying.
Mayor Garvey suggested there should be press coverage regarding,the budget and financial
statement awards the city receives. Commissioner Thomas questioned whether or not we had
a public relations department. It was indicated that we did not, as such. Ms. Deptula indicated
she could make this a high priority for the next year. Commissioner Deegan indicated when the
Commission met with Ruth Ann Bramson there was support for a public relations specialist, not
just video. He stated he would like to see a public relations person in the budget. Commissioner
Thomas indicated this would be more than just information an'd that it would be articulated,
planned, public relations. ,Ms. Deptula questioned if the Commission wanted this to be a
department. It was indicated that would be up to the City Manager but there was a desire to
have more of a public relations effort.
Kathy Rice, Deputy City Manager, arrived. She indicated the staff had just received a call
from Jim Massie, the City's lobbyist with the State legislature, regarding the bill that police
officers must be used for traffic control. She stated he is requesting a letter from the City
opposing the bill as written. It was the consensus of the Commission for Ms. Rice to have the
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letter drafted and bring it back to the Commissioners for their signature prior to the, end of the
meeting today.
Commissioner Deegan questioned if an irlcentive program could be buHt into the budget. ,
Mayor Garvey questioned whether or not this was bargainable. Commissioner Deegan stated the
contracts allow for performance standards and programs and believed an incentive program is
covered by that language. Ms. Deptula indicated Ms. Rice will be assuring that language regarding
incentive programs is included in the contracts that are coming up for negotiation. She stated she
understands this is a priority for the Commission and that while the program may begin next year
the budget impact would probably not be felt until the next fiscal year. CommissionerThomas
stated he would like to see a long term program that puts money saved in an escrow account with
the savings being paid out three years later; one-third of the savings going to the employees and
two-thirds going back to the /?itizens as a rebate.
Regarding the police and the public safety priorities, staff will be coming back with
recommendations. Commissioner Thomas requested there be an analysis of creating a new
district for the central area of the city. Ms. Deptula indicated this would be part of the whole
study of the management structure.
Ms. Deptula indicated she had heard from the individual the city had been attempting to
recruit as the Economic Development Director. The individual has tlJrned down the offer and she
is now back to square one. She stated she needs an individual with community development
block grant and economic development skills. Commissioner Thomas suggested an ad that
provided a better description of the job be used. Commissioner, Deegan emphasized he wanted
<:,', this position to report directly to t~e City Manager. Ms. Deptula indicated 1his was the plan.
Commissioner Thomas expressed concerns that the value of the city continues to decline.
He stated the city needs to be redeveloped. He recommended the City Manager collect the
, appropriate staff to address the economic development program. He expressed concern there is
too much land owned by the City and staff needs to determine the best use for that property.
He felt that the City could be its own developer. He wanted property placed back on the tax roll.
'He did not want economic development to be placed on the back burner until such time as an
economic development director is hired.
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, Commissioner Fitzgerald questioned if we had any idea regarding how significant is the
erosion of property values. Commissioner Deegan stated property values were down .2 percent.
Commissioner Thomas indicated that .5 percent decline had been projected for the next five years.
Ms. Deptula indicated she would be getting figures in early May. She stated the constitutional
cap on the increase of values will impact the city. She stated one of the 30-90 day action plans
had included each department identifying an activity that would attract and maintain businesses.
She stated the Commission nlso need to decide on incentives to be offered. Mayor Garvey stated,
the 30-60 action plans were suggestions by staff to which the Commission had not fOrlTjally
agreed. Ms. Deptula agreed these were staff recommendations. Commissioner Deegan expressed
concerns regarding in several places of the proposed action plan t11e central permitting director
has been assigned the responsibility for the economic development plan. He felt this was
inappropriate.
He also expressed concern regarding staff pursuing design of a downtown lake. He said
the design was not to be pursued but a feasibility study. Mr. Baker indicated that it was a poor
choice of words and staff was not designing the lake but was doing a feasibility study.
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Commissioner, Deegan agreed the Commission needed to decide on incentives for
development and creation of jobs. Ms. Deptula indicated staff will return to the Commission with
recommendations by August 30th. Commissioner Deegan stated negotiations were currently
underway that could not wait for August 30th.
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Commissioner Fitzgerald indicated he did not agree with incentives, he felt redevelopment
should pay for itself: He stated locations that have used incentives are finding out they do not
work. He stated he did not agree with the incentives provided Stein Mart. Commissioner Deegan
stated that is the reason the Commission needs to develop what incentives they will allow staff
to use.
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Ms. Deptula indicated Peter Gozza, the CRA Executive Director, Alan Ferri, the Community
Development Director, and Scott Shuford, the Central Permitting Director, would work together
, in light of there being 'no Economic Development Director. She stated they do need parameters
under which to work.
Commissioner Thomas suggested that on a short term basis Mr. Gozza be assigned the
responsibility of economic development. Commissioner Fitzgerald and Mayor Garvey did not agree
as he was the Community Redevelopment Agency Director.
Commissioner Thomas stated that he did not like the incentives used in the state programs.
He felt incentives providing infrastructure would be better. He stated the city needed to develop
parking areas in the Greenwood and Myrtle areas and build a monorail that would take people to
the beach. Mayor Garvey expressed concerns that this would take property off the tax roll.
Commissioner Thomas stated the waterfront is five times more valuable than any other areas in
the city and that use of that propert.y would pay for such things as parking, roads, monorails, etc.
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Commissioner Berfield suggested incentives be considered at a separate meeting. It was
the consensus that this would be done in early May.
Mayor Garvey expressed concerns that once the incentives were establlshed the developers
would assume they would automatically get them. Commissioner Deegan suggested the list not
be what would be offered but a list of things that would not be considered. Anything not on the
list could be considered on a case by case basis.
Ms. Deptula indicated she would also like to have the incentives tied to the employment
of local residents.
Commissioner Thomas stated if Clearwater could become a place known to do business
with business, businesses would be bee.ting on the door. He stated the perception that
Clearwater is not business friendly needs to be changed. Commissioner Deegan requested
"develop a helpful business climate" be added to the economic development budget priority.
Commissioner Deegan stated two other issues from the community consensus which need
to be addressed regard selling surplus city property and hiring a grant writer. These were
mentioned as ways of providing funding for services.
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Ms. Deptula indicated almost every grant requires specific skills and it may be better to
have firms specializing in this area on retainer rather than an additional staff person.
Commissioner Thomas stated regarding city property, in the next 3-5 years, staff should figure
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out to where city facilities could be moved in order to more effectively use property 'and provide
property that could be placed back on the tax roll. Commissioner Deegan agreed that as offers
are presented to the city for any city owned property they should be brought forward to the
Commission.
Commissioner Deegan also requested that a budget priority should be a carryover from the
last fiscal year regarding the emphasis on the redevelopment of the North Ft. Harrison/North
Myrtle corridor. Commissioner Thomas questioned where staff stood regarding the removal of
"00 dilapidated buildings. Ms. Deptula indicated they were on target.
Commissioner Fitzgerald requested adopting meaningful ,annexation incentives be
addressed. He stated the state legislature has impacted the ability to do this. Commissioner
Thomas suggested a study be done regarding providing sewer to enclaves on a fee basis.
Concern was expressed that the provision of sanitary sewer was one of the few avenues left to
the city to encourage annexation. Ms. Deptula said this would be brought forward after
discussion of economic incentives. Commissioner Thomas sugges~ed looking at all fee based
activities that could be provided to the enclaves.
Commissioner Deegan suggested the discussion has pointed out the need for a new
heading for infrastructure. He stated the Beach Blue Ribbon Task Force recommended a garage
on the beach be considered and infrastructure needed to include the city helping the county
regarding the location of Alternate 19 and Pinellas Trail. The water reuse program was also
mentioned as an addition to infrastructure.
4~' Commissioner Thomas stated the most valuable piece of property on the beach is between
~,>~' Marianne and Baymont. He suggested Poinsetta be made five lanes and do away with two of the
streets to totally change how that property is used. He suggested a boardwalk on the waterfront
and that hotels be allowed to go up in the air allowing 50 percent open space. He stated that this
property was the second most de~irable property for development with the Bluff being the first.
He stated this is a long range point of view.
Commissioner Deegan pointed out a sketch of this proposal had been included in the Beach
Blue Ribbon Task Force report. Mayor Garvey questioned this being something the city should
do. Commissioner Thomas stated it should be a partnership with the private owners. Mayor
Garvey suggested the ownership be combined and that they come forward with a plan to the city.
Commissioner Deegan felt the city should come up with the vision and then encourage its
implementation.
Commissioner Fitzgerald pointed out that several years ago there had been an economic
development task force from the Chamber that had provided a lengthy study. He requested a
copy of it be provided to the Commission.
Commissioner Thomas stated that he would like to see the Commission more aggressive
in bringing forward a resolution on the Pinellas Trail. He stated if the Commission does not put
it on the front burner and make it a priority issue it will not be resolved.
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The Commission recessed from 10:35 to , 0:45 a.m.
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The Commission reviewed the strategy for actions produced by the city staff.
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Commissioner' Thomas expressed concern regarding the stormwater issue and the
Commission's decision to divert money from the storm water fee to pay for work the general fund
had paid for in the past. Commissioner Fitzgerald stated that he felt the Commission had made
the right decision in breaking out the funding as all things put in the storm water fee related to
stormwater. -The Mayor agreed.
Mr. Baker stated drainage projects had been funded through the general fund. Some of the
drainage matters were taken out of the general fund and put in the stormwater as well as
enhanced ditch cleaning. Commissioner Fitzgerald and Mayor Garvey agreed that what was
removed from the general fund and placed in the stormwater utility related to stormwater quality.
Commissioner Thomas stated the point was that whatever the city had been doing from
the general fund should not have been removed from the general fund. Commissioner Fitzgerald
indicated the efforts had increased dramatically. Commissioner Thomas said the increase could
be from the stormwater utility but what had been paid for by the general fund should have
remained in the general fund. Mayor Garvey sta,ted this would have increased the property tax.
Commissioner Thomas felt information to the public had been falsified regarding the tax revenue
in that it has been stated there was no increase in taxes. He stated the fees were raised instead.
He felt the city had used a subterfuge regarding the storm water fee. Commissioner Fitzgerald
stated there was not a subterfuge but they had simply put the stormwater and drainage issues
together in a logical manner. He stated there would be no benefi~ to putting it in the g'3neral fund.
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Commissioner Berfield stated that she remembered that part of the reason was not to increase
the millage. She stated sh~ does remember a lot of argument regarding the rate to be charged.
Commissioner Thomas stated the public was sold on the fee as a way to improve water quality.
He felt whatever was new would come from the fee and whatever had been funded from the
general fund previously should still be in the general fund. Commissioner Deegan 'stated in
recalling the discussion, the fee was for the planning and implementation of stormwater
management programs. He stated the decision was to use the fund for drainage as well and there
was no miscommunication to the public. He felt there would be more damage to go back now
and change. Consensus of the Commission was to not return these funds to the general fund.
Commissioner Deegan expressed concerns regarding the action to require specifications for
vehicles to include natural gas fuels. He stated we keep awarding bids to those who do not offer
it. Ms. Deptula indicated that General Motors is the only company that does offer it and they are
$6,000-$7,000 higher than a standard vehicle. She stated it is proposed to purchase these types
of vehicles when Gas Division vehicles are obtained. Commissioner Deegan expressed concern
that the provision of the alternative fuel is in the specifications and therefore the low bids do not
meet the specifications. It was indicated that the alternate fuel vehicles are an alternate bid not
a requirement.
Commissioner Thomas felt the City needed to take a leadership role in using natural gas'
vehicles. He said he would like to see a policy that a certain percentage of the small engine fleet
be natural gas. It was stated that this will be ,done in the Gas Division first.
Commissioner Deegan pointed out that Neighborly Senior Services has been using natural
gas engines for eight years. In response to a question, he indicated they are fueled at Kenyon and
Swanson Dodge.
It was the consensus that staff would pursue the use of natural gas vehicles in the Gas
Division and come back with a recommendation regarding the percentage of the remainder of the
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fleet to be fueled with natural gas.
Commissioner Fitzgorald questioned if the Commission agreed there should be no financial
incentives for an Adoptwa-Street or Adopt-a~8each program. It was agreed this was the
Commission's consensus.
Commissioner Deegan expressed concern regarding the proposal that Dan Katsiyiannis be
the city employee to audit current city procedures. He was uncertain Mr. Katsiyiannis was the
appr~priate person. Ms. Deptula indicated Mr. Katsiyiannis, in performing his audits, looked at
everything from financial and productivity angles. Mayor Garvey questioned if Ms. Deptula
thought he had the skills necessary. Ms., Deptula indicated, that in the absence of hiring
someone, Mr. Katsiyiannis was the best qualified. It was the consensus of the Commission that
this would be left up to Ms. Deptula's judgment and this is a high priority to the Commission.
Com,missioner Berfield questioned if this would result in eliminating unnecessary positions and Ms.
Deptula indicated it would.
Commissioner Fitzgerald questioned if it was a foregone conclusion that the receipt and
referral procedure would be eliminated. Ms. Deptula indicated this would come back for G
Commission decision.
Commissioner Deegan questioned how large the community response team would become
if the police technicians were added to it. Ms. Deptula indicated that while this is a high priority
issue the final structure had not been determined. She indicated other city employees are being
used, such as the meter readers doing a city sweep regarding street addresses on structures.
Commissioner Thomas indicated there is a tremendous number of volunteers in the
neighborhoods and that code enforcement could be enhanced by broadening the neighborhood
watch program. Concerns were expressed this would put neighbor against neighbor.
Commissioner Deegan questioned what the plan to reinitiate the five-yearcivilianization plan
for the Police Department referred to. It was indicated the Police Department had previously
implemented a civilianization plan which placed non-sworn personnel in certain positions thereby
allowing more officers to be on the street. It was indicated this program was a five-year program
that was pursued for three years and then discontinued. Commissioner Deegan expressed
concerns that this 'would indicate an increase in personnel in the Police Department. Ms. Deptula
indicated that Police Chief has been told that this is not the case.
Discussion ensued regarding the training in the Police Department. Commissioner Thomas
expressed concerns that the City of Clearwater pays for individuals going to the Police Academy.
Ms. Deptula indicated this is being looked at. Commissioner Fitzgerald emphasized he does not
want to see an increase in the number of employees in the Police Department. '
Regardin';J the propused action to judiciously hire a consultant, Commissioner Thomas
indicated the report provided did not consolidate the use of consultants, in that one consultant
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could be listed ten or fifteen times. Ms. Deptula indicated additional analysis is going to be
provided regarding that report.
Regarding the proposal to create a "czar" over all development and redevelopment in the
city, Commissioner Deegan requested the Economic Development Director be added.. Ms. Deptula
, indicated this would be done.
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CommissIoner Deegan also asked that In tllO action for setting customer service standards
that this also include the customer service moasures. He questioned regarding the action planned
"r~~ to cross-train workers in management; whother this would mean scaling back the organization.
Ms. Deptula Indicated it was hoped so but this was also addressing such things as video
orientation, etc.
It was the consensus of the Commission that wherever in the action plan the economic
development plan was mentioned, the Economic Development Director be added.
Regarding the action to market the economic development packages, Commissioner Deegan
stated marketing plans were needed for more than economic development. He stated the City of
Clearwater does not market its ideas well.
,Commissioner Deegan expressed concerns that there was a lot being expected to come
from the economic development plan. He wanted to make sure the City was not expecting too
much. Commissioner Fitzgerald questioned the action plan for providing business information
packet and whether or not that would include the whole city and not just downtown. It was
indicated it would.
Commissioner Deegan questioned the plan to create a local development corporation by
September,30th. Ms. Deptula indicated the action was to bring back a recommendation by that
date.
Commissioner Deegan inquired what was to be assigned to the departments regarding
is permitting simplicity and available properties. Ms. Deptula indicated that each department was
f::t!.,; :' to identify available properties. Commissioner Fitzgerald questioned the meaning of the plan to
hold city-sponsored business activities twice annually. Ms. Deptula indicated her plan was to .
target some community meetings to businesses.
, Commissioner Thomas expressed disappointment in the Chamber's response to being
assigned the "Welcome Back Phillies" event. He stated it had been requested this be made a city-
wide event and this did not occur. He stated the Commission needed to meet with the Chamber
to determine whether or not they were going to take a leadership role.
CommiSSioner Deegan expressed concern regarding the staff response to the plan to
promote juvenile education through schools. The response in the report is that this is already
being done through the "Officer Friendly" and School ~esource Officer programs. He felt that
Commission has to review their programs and there are other issues such as gang activity, graffiti,
and crime that needed to be addressed. Commissioner Fitzgerald agreed the response was not
appropriate.
Ms. Deptula indicated she was going to propose the additional funds loft over from the '93
summer youth program be used to challenge the departments to implement summer programs that
would target the youth. '
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Commissioner Thomas stated he was unhappy with the school system and how they
address juvenile problems. He stated he would like to take a more proactive role in the education
of children. He recommended enhancing the "Officer Friendly" program.
Commissioner Berfield stated thore were a lot of programs available to youth during the
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daytime hours but there needed to be more evening actlvitles," Ms. Deptula indIcated the activities
needed to be city wide.' , ',' ,
Commissioner Thomas stated he would like to 00 through a strategic planning session with
the'City Attorney.
The letter regarding the traffic enforcement bill is provided' to the Commission. The
consensus was to approve it and they all signed.
Ms. Deptula questioned the Commission's direction regarding holding a public hearing, on
DUfledin Pass. Consensus w'as to hold a spe,cial publif? hearing at 6:00 p.m. on April 25th.
Commissioner, Deegan stated he would like to provide direction that the millage be held at
its curre'nt rate and the number of employees be reduced. Mavor Garvey and Commissioner
Thomas felt it was premature to provide this direction. Commissioner Fitzgerald stated he would
'like to, hold the line on the millage and hold personnel at the current'level. Commissioner Thomas
stated it was imprc;>per to indi'catea millage rate at this time as the City Manager' needs to bring
back alternatives and, their impacts.
The meeting adjourned at 1 2: 1 0 p.m.
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