04/26/1993 - Joint Meeting
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JOINT WORK SESSION
COMMUNITY REDEVELOPMENT AGENCY I
DOWNTOWN DEVELOPMENT BOARD
April 26, 1993
,I The City Commission, meeting as the Community Redevelopment Agency, and the.
Downtown Development Board met in a joint Work Session at City Hall, Monday, April 26,
, , .. 1993 at 5:36 p.m., with the following members present:
Community Redevelopment Agency (eRA):
Rita Garvey ,
Richard, Fitzgerald
Sue Barfield
Arthur X. Deegan, II
Fre,d Thomas.
Chair
Trustee
Trustee
Trustee
Trustee,
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Downtown Development Board (DDB):
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Phil Henderson
Lillian Trickle
Helen Wheelis
Dan Lieter
Alan Bitman
Mem bar
Member
Mem ber
, Member
Member
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Absent:
Dennis Dean'
Member
Also present:
Elise Winter
Michael J. Wright
Milton A. Galbraith, Jr.
Cynthia E. Goudeau
. DDB Elect
Executive Director
Attor,ney
Secretary
The'meeting was called to order, at 5:36 p.m..
ITEM II. - Aooroval of Januarv 29. 1993 Joint Meetina Minutes
The minutes of January 29, 1993 were referred to and it was noted Mr. Lieter wa's not
in attendance.
Consensus was to approve the minutes as corrected.
ITEM Ill. - Reoort on Actions taken at Aoril 1 9. 1993 CRA Meeting
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Trustee Garvey questioned when the ballot would be sent. Mr. Henderson indicated
the ballot cannot be discussed until the May 24, 1993 DDB meeting. Trustee Garvey
questioned the contract with Judi Hackett. Mr. Henderson said that issue will be discussed
at the May DDS meeting.
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Michael Wright. CRA E)(8cutive Director. reported on the actions taken: 1) the CRA
will be holding regularly scheduled meetings at 4:30 p.m. on the first and third Thursdays of
each month; 2) the CRA will be hidng a full time executive director who will report directly to
the eRA; 3) the eRA accepted and approved a site p\an for the Kravis property for 79 parking
spaces and landscaping that will tie into Station Square Park; 4) the CRA is requesting removal
of SR 60 designation from Cleveland StreetlGulf to Bay Boulevard from Highland Avenue to
the bayfront; 5) the CRA voted to form a public/private partnership to coordinate downtown
redevelopment efforts; and 6) the CRA requested small business incubators be investigated.
Regarding the Maas Brothers Request for Proposals (RFP), the Executive Director
reported the deadline is today and no responses were received. He stated one company was
very in'terested but had a parting of top management. He indicated staff will do a sampling
as to why no responses were received.
Mr. Henderson indicated he wished to clarify a comment regarding the eRA doing
promotion. He agreed the eRA cannot do promotion but the City Commission can do .
whatever it wants to. He reported the DDS will prepare a package asking if property owners
want the DDS to be sunsetted. He said the DDS would prefer to survey the feelings of
property owners and not wait for the legislature to dissolve them. He said at the next DDS
meeting, the boa'rd will discuss other questions that may be placed on the ballot. The ballot
will be sent by certified mail. Mr. Henderson said property owners may be questioned if they
would like to have a voting member on the eRA and if so. how many. He stated he wanted
to keep this issue in the community and not involve the State.
Trustee Deegan stated he had reviewed the material and felt it was a well put together
proposal and a positive first step. Helen Wheelis expressed concern that the DDB remains in
existence long enough to fulfill its contracts. Ms. Winters indicated the DDB should have time
to complete the contracts before dissolving.
ITEM IV. ~ DDB as Business Development Board
Trustee Deegan expressed concern that the DOB and CRA ordinances overlap and it
is possible for each organization to do the same thing. He said while an administrative
memorandum contained changes, he is still interested in changing the ordinance regarding
'what the DDB is. He stated the DDB will retain its independence under the proposal. Trustee
Deegan said in goal setting sessions; he encouraged the DDB to hire a marketing director. He
said if the State does not act and the referendum does not occur, he will ask for a change in
the ordinance. Lillian Trickle agreed the ordinances do overlap. Ms. 'Winters felt neither
organization had principal authority and the DDS was supposed to make recommendations to
the City Commission, assist, facilitate, etc. Trustee Deegan read the "powers" and did not
think the "powers" allowed the DDS to just make recommendations. He expressed concern
the CRA and DDS do the same thing. Ms. Winters did not feel the two organizations were
mutually exclusive and weire not hurting each other.
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Trustee Thomas felt the City Commission should make a decision regarding the DDB.
He said the DDB will poll the property owners. He felt it would be good to see how the eRA
and DDB can meld'., '
Trustee Fitzgerald questioned how DDS's status and taxing authority would change if
it became the Business Development Committee. Trustee Deegan felt his proposal should be
tried until a determination is made regarding sunsetting the DDB.
Trustee Fitzgerald questioned if the DDS can convert into a committee of the CRA.
Trustee Deegan said he is only asking the DDB to start functioning as a business development
committee. Again Trustee Fitzgerald questioned if the DDS can do that without affecting their
taxing ability.
Ms. Winters questioned if the CRA would be expanded by the Business Development
Committee if the DDB is sunsetted. Trustee Deegan stated he did not 'want to guess what the
DDB would do in the interim. He did not feel the CRA or City Commission should make a
recommendation. Discussion ensued regarding what the DDB would be if it were dissolved.
1t was questioned if the DDB could be reborn in a new form.
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Trustee Thomas said the City needs a business development board for the whole City
to advise'the CRA and City Commiss,ion. He felt the DDB,s involvement as the nucleus of a
1 5-member committee would provide the DDB with a focus until the City knows if it will be
sunsetted. Trustee Garvey felt this was a function of the Chamber of Commerce. Trustee
Berfield pointed out this is similar to 'the way the city of Columbus ha'ndles their boards. In
response to questions, she indicated a core of influenii'al business people is recognized in
Columbus. "
Discussion ensued regarding a proposal to organize a core of volunteers to present a
unified approach to activities aimed at encouraging traffic in the do"'{ntown area. Ms. Wheelis
indicated Ms. Hackett's program was already addressing this. She said her concern is with
the mixed emotions regarding the DDS's function. She said input from all of Clearwater was
vital but she felt it was important for downtown people to have a voice in what happens
downtown.
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Trustee Thomas said while he supports Ms. Hackett as an interim step, he did not
support another task force or study. Ms. Winters expressed amazement that two groups
interested in downtown cannot make a recommendation. Trustee Thomas felt the issue is to
clean up 20 years of problems with the DDS. He said the City Commission an'd CRA have
responsibilities and they have not been doing their job. He thought a cathartic process was
occurring. He said too many people are not locating their businesses downtown.
Trustee Garvey did not think the eRA had not been doing their job. She noted they
have beEm working with the DDB. She also felt the DDS is and has been doing their job and
more has been done over the past few years. Trustee Thomas said people have worked for
20 years to do something in downtown but have nothing to show for it. He said a better job
needs to be done. Trustee Garvey felt many have done their jobs. She noted at first, the eRA
did not have much money to use.
Joyce Baskin, downtown property owner, expressed concern regarding who was
responsible for staying in touch with the property owners. She said property owners are still
not notified regarding what is going on. She cited the Pine lias Trail as an example and said
she had not been contacted or notified regarding plans for the Trail through downtown. She
indicated she is not permitted to speak at DDS Work Sessions.
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Trustee Deegan said both organizations need to communicate better. He recommended
targeting the Bilgore property as a mixed use and said City properties should be maintained
well., He suggested requesting the DDB designate downtown buildings that need restoration.
It was requested that a copy of the eRA Goals Setting Minutes be forwarded to the DDB.
Trustee Thomas poin'ted out the, CRA now has established a schedule of regular meetings.
He suggested what emerges will provide inplJt to the CRA. He noted the CRA does not have
a Work Session format.
'Mr. Henderson reported the format had been changed and citizen input is allowed
whether or not the issue is included on the agenda. Ms. Baskin questioned who will notify'
property owners if the DDB is abolished. Ms. Winters pointed out a ballot will be sent to all
downtown property owners to determine if they want the DDB to continue. Trustee Thomas
noted the City Commission had requested the State Legislature to dissolve tho DDB. He said
Mr. Henderson will notify the Commission regarding the ballot's outcome. Further discussion
regarding property owners not being notified ensued. Ms. Baskin continued to express'
concern regarding not being notified regarding the Pine lias Trail and the effects of its route on
downtown businesses.
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Discussion ensued regarding whether or not to go forward with the decision that the
DDB be the Business Development Committee. Concerns were expressed that the property
owners had not had time to discuss this.
Trustee Thomas pointed out that a letter from Michael Wright several years ago had
changed th~ DDB's direC?tion. Mr. Wright indicated both boards mutually agreed with the
position. '
Ms. Wheelis requested an explanation of a proposal that the DDB serve as the funnel
to chonnel all communication, suggestions, etc. from various agencies/organizations interested
in downtown business development. Trustee Deegan said that proposal was to allow for some
group to act as the source of information regarding how downtown people feel. He said he
would like to look at the DDS as the principal source of information. He cited the downtown
plan as an example where the DDS had not assisted with its development.
Ms. Winters said her concern with this proposal is that a separate group would be tied
, to it and each group would resist someone from acting as a single voice. Trustee Deegan said
the proposal is for this group to act as a funnel. Mr. Bitman did not recall any discussion on
the downtown plan. Mr. Lieter said the contract with Ms. Hackett would address this.
Trustee Thomas said the way he reads the 'proposal, the group first would feed the data
to the City Commission. Simultaneously, the City Commission and CRA would hold a public
forum. He said it is a problem that DDB meetings are poorly attended because the board's
decisions do not impact most people's lives. Ms. Trickle questioned who took away the
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DOB's power.' 'Trustee Deegan stated no one had. The memorandum in question represented
a gentleman's agreement.
Trustee Garvey said the question was if the DDB agreed to accept the proposal.
Trustee Deegan wished to underline the proposals for them to advise and carry out direction.
Ms. Winters questioned where their independence would be. Ms. Wheelis said as a funnel of
information, the DOB was involved with the Downtown Clearwater Association, the central
area of the Chamber of Commerce, the North Greenwood Area, the North Fort Harrison
business owners, etc. She said those organizations had expressed to the DDS their support
of the Sun Bank building purchase. She said this information was communicated to the City
Commission but it did no good. Trustee Deegan said that one decision does not invalidate the
proposal. Ms. Wheelis stated the DDB does not want to spend a great deal of time working
on this if they would not be listened to. "
Discussion ensued regarding the CRA and its evolution. Mr. Bitman felt some direction
should be taken from the DDB. He noted the Coalition of Homeowners claims to represent
5,000 people which Is not true. Ms. Winters said she is uncomfortable with the proposal
because every day she hears downtown property owners are not listened to. Mr. Henderson
said he could accept the proposal based on the new direction ,charted for the eRA, at the last
meeting. Ms. Winters said she still was uncomfortable with a decision made before the public
has provided in~ut. she did not feel changing the DDB's purpose was a minor'proposition.
No decision was made.
ITEM V. - DDB Hiring of Marketina Director
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Trustee Deegan infJicated he had asked the DDS to consider hiring a marketing director
who would take direction from the CRA's executive director. ,Trustee Fitzgerald said that
suggestion presupposes the DDB continues as a taxing authority and suggested it would be
difficult to recruit someone for a temporary position. Ms. Wheelis agreed she had a problem
with this proposal. Trustee Deegan said if the DDS is subsequently sunsetted after hiring a
marketing director, the CRA would need to look at the position.
Trustee Thomas felt the CRA would use the DDS to continue with short term projects.
The CRA's new executive director should indicate if a marketing director is wanted. Trustee
Fitzgerold noted the CRA may need to assume that expense. Trustee Deegan felt hiring a
, marketing director would be a more effective use of the dollars. Ms. Wheelis suggested
asking the voters if they wish for this arrangement to be put in place.
Trustee Thomas believed 1I0ne head II is needed and the leadership of redevelopment
should be focused in one body. He said the DDS did not lose power it never used. Mr.
Sitman suggested abolishing the CRA and City Commission and questioned what they have
done differently than in the past. Mr. Henderson noted tho Economic Development Director
used to report to the City Manager but !low the Executive Director will report to the CRA.
Trustee Garvey said the City Manager is responsible for initiating decisions made by
the City Commission. Trustee Thomas felt the function had been cleaned up. The City
Manager manages the City and the CRA has to deal with something else. Mr. Bitman
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questioned if the CRA would approve if the marketing director wished to develop the bayfront.
Trustee Thomas said the marketing director would follow the CRA's direction. Ms. Winters
questioned if the CRA/City Commission would continue to be unresponsive as they have been
in the past. Trustee Thomas agreed the CRA has not done its job. Ms. \Nheelis said the key
question is "what is the difference." Trustee Deegan said someone would be hired for the
CRA executive director position. He said another issue is hiring someone for the City as a
whole.
Trustee Thomas said he wanted Clearwater to be a "Mecca" for new businesses. Ms.
Wheelis expressed concern that there is little to show for the dollars spent in the DDB's 20
years and CRA's 14 years of existence. Trustee Thomas said that is one reason to sunset the
DDB. Ms. Wheelis felt the DDS should continue if this evolves into' a partnership and the
funds would be used. She said she is not happy with the past bU,t looks to the future.
The City Attorney said the two additional members can be appointed to the CRA ,as
voting members. It was questioned if a new ordinance would be needed. It was indicated it
'would. Discussion ensued regarding the term of office. The City Attorney indicated the
legislature states the term shall be for four years.
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Mr. Henderson did not feel a decision should be made regarding a marketing director
until it has been determined if the DDB will be sunset. He said he would take the proposal
regarding the Business Development Committee to the DDS at its May 24, 1993 meeting. Ms.
Wheelis questioned if Trustee Deegan would attend that DDS meeting. Trustee Deegan
indicated his effort is to have the marketing director take direction from the CRA. If there are
any questions regarding this, the DDS would need to discuss them with Ms. Hackett when her
contract comes forward. Mr. Henderson indicated the DDS would address her contract. If
the contract is to be continued at the end of this agreement, he questioned if the DDS would
take direction from the CRA. Mr. Henderson said the ballot results cannot be available before
May 24, 1993.
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Trustee Serfield suggested the CRA and DDS meet quarterly. Discussion ensued.
.Trustee Berfield recommended scheduling a joint meeting after the DOB's May 24, 1993
meeting.
Mr. Wright questioned the CRA regarding the minimum bid for selling the Sun Bank
building. Trustee Thomas suggested the CRA recommend to the City Commission that the
minimum advertised price equal the total amount the City paid. Trustee Garvey expressed
concern that this item was not included on the Agenda. Trustee Barfield expressed concern
that the City Commission had to take action and the CRA could not handle it. Further
discussion ensued regarding whether this should be done.
Trustees Barfield, Deegan and Thomas agreed with Trustee Thomas' recommendation.
Trustees Garvey and Fitzgerald did not.
Trustee Thomas presented a proposal to redevelop downtown and the' Maas Brothers
building. He suggested remodeling'the Maas Brothers building into a multi-purpose building
by negotiating to locate an entertainment complex on the top floor, trade show space on the
middle floor and a restaurant on the first floor. He also recommended new facia for the
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, buiiding. He said the top floor would be an entertainment complex open seven days a week.
, and include 'a movie theater, restaurants, dinner theater, etc~ 'He said 'a .trade show Brea
'located on the middle'floor could produce a 'cash flow to $300-million to local hotels, food.
servjc~s, etc.' "D1e restaurant on the ground floor would have an outdoor patio_ An additional
1 ?OOO ,square feet would be available for meeting rooms for civic clubs, etc. Mr. Sitman
questioned wha would pay' far this proposal. Trustee Thomas said the City would hire a
, consultant to analyze'the cash flow if the Commission approves. He said the City would hire
an independent manager for the trade show area. He suggested the trade show space would
not cash flow ta the City but would be off set by the other facilities. He Indicated he would
present the proposal. to the City Commission at the May 17, 1993 Work Session.
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ITEM VI. - Adiournment
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The ~eeting adjourned at 8:20 p.m.
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