01/17/1995
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ACTION AGENDA - CLEARWATER CITY COMMISSION MEETING
Tuesday, January 17/ 1995 - Chambers
9:00 A.M.
Welcome. We are glad to have you join us. If you wish to speak please wait to be recognized, then
state your name and address. Persons speaking before the City Commission shall be limited to 3
minutes. No person shall speak more than once on the same subject unless granted permission by the
City Commission. ANY PERSON WITH A DISABILITY REQUIRING REASONABLE ACCOMMODATION
IN ORDER TO PARTICIPATE IN THIS MEETING, SHOULD CALL 813/462-6684.
1 . . Pledge of Allegiance
2. Invocation
3. Service Awards
1. Mayor.
2. William C. Baker, Assistant City Manager.
3. 14 awards presented
Convene as CRA - 9:12 a.m.
Convene as Pension Trustees - 9:23 a.m.
Reconvene as Commission - 9:28 a.m.
4. Approved as submitted.
4. Approval of Minutes - Regular Meeting
1/3/95 & Special Meeting 1112/94
PRESENTATIONS
5a) Julie Nichols re USunset at Pier 60" event
to be held in March
a) Presentation received. City to co-sponsor
eO-day trial Special Event to begin 03/01/95
Thurs-Mon from 2-hours before sunset to 2-
hours after. Parking spaces for 20 to be
provided.
Citizens to be heard ra items not on the Agenda
6.. Howard Groth expressed concern regarding the poor quality of the broadcast of the January 3,
1995 Commission meeting, on Channel 35.
CITY MANAGER REPORTS
CONSENT AGENDA (Items #7-13} -- Approved as submitted less #7/ #8, #9, #10, & #12,
The following iter:ns require no formal public hearing and are subject to being approved in a single
motion. However, any City Commissioner or the City Manager may remove an Item from the Consent
Agenda to allow discussion and voting on the item individually.
7. Purchase insurance polley endorsement to
add Police Professional Liability coverage to
existing policy for remaining FY 94/95 for
$45,333. (FN)
7. Approved
"
01117/95
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8.
Purchase of license agreement for Risk
Management Information System (RMIS)
with David Corp., San Francisco, CA, in an
amount not to exceed $64',500. (FN)
Change Order to Joint Project Agreement
with Pinellas County to install natural gas
mains during Improvements to East lake
Rd., Phase ., increasing est. labor cost to
$141,000 (GAS)
Change Order. to Joint Project Agreement
with Pinellas County to install natural gas
mains during improvements to East lake
Rd., Phase II, increasing est. labor cost to
$313,000 (GAS)
Property Utilization Agreement with
, Communltv Pride Child Care Center of
Clearwater, Inc., on a month to month
basis, for $10, for property located on the
southerly 50' of city owned real property at
intersection of Holt Ave. & Russell St.,
governing the maintenance & liability for a
detention pond constructed thereon by
Community Pride until the parcel is required
. for city purposes (EN)
Contract for Rosetree Court Storm
Replacement and Flushing Avenue Sanitary
. Interconnector Sewer to Steve's EKcavating
and Paving, Inc. of Clearwater for
$144,924.00 (EN)
Sanitary sewer lien agreement - Carlton
Terrace First Addition, Blk H, Lot 10 &
south 1/2 of Lot 11 (1 B08 Skyland Drive -
Diocese of St. Petersburg)(CAt
9.
10.
11.
13.
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8. Approved
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9. Approved
10. Approved
12, Approved
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OTHER ITEMS ON CITY MANAGER REPORT
',14. Res. #95-11 - a'pproving Sovereign
Submerged lands Use Agreement No. UA~
52-145 with Board of Trustees of the
Internal Improvement Trust Fund of the
State of Florida (EN)
15. Res.'U95.01 which provides all new City
traffic signal installations be mast arm
system. (EN)
1 6. Revised Clearwater Solid Waste Recycling
Business Plan; provide recycling service to
customers in unincorporated Plnellas
. County who are on the Clearwater utility
01/17/95
14, Approved. Res, #95-11 adopted,'
15. Approved. Res. #95~01 adopted.
16. Approved.
2
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billing system & are willing to pay for the
, service; expanded acquisition of multi~
family & commercial recycling customers
by hiring 1 additional temporary sales
. person (SW)
17. Review of tree lights on Mandalay
'7. Lighting approved until 05/01/95 review
provided lights are well maintained. City to
provide power.
. ,
, .
'17a Bordner Update on Beach Tourism Survey
17b Beach Town Meeting Follow Up - Parking
Structures
17a Report received.
17b Report received. No action.'
18.
Other Pending Matters
a) Lease for parking lot on corner of Drew
Street &. Osceola Avenue (Arnold)
18, a) Approved.
19. Other City Attorney Items
'19. Approval to use Thompson, Sizemore &
Gonzales as outside counsel for the
Galbraith case.
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CITY ATTORNEY REPORTS
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20. City Manager Verbal Reports
20. City Manager'recommended City refrain
from participating in DDS straw poll. City
Commission agreed.
City Manager reported oak trees are being
removed from the main Library parking lot
due to decay.
21. Commission Discussion Items
a) Jazz Holiday Funding Request
21. a) Approved funding of $25,000 for FY
1996/97.
"
22., Other Commission Action
22. Berfield reported a number of citizens have
commented in favor of the larger street
signs being installed.
Thomas stated he agreed with Mr. Groth's
. comments regarding the quality of the
broadcast on Channel 35. It was indicated
the problems ara being addressed.
DeeQ8fl requested an update re ongoing
negotiations with Vision Cable, He
expressed concern regarding frustration
01117/95
3
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caused when the City Com'misslon is not
aware of what is in contracts and changes
being made at City Commission meetings.
The City Manager indicated she will be
trying a new procedure.
"
Thomas questioned if the City does not
grant permission for Vision Cable to be sold
to a new parent company, would that allow
negotiations to begin "from scratch." City
Manager will research. .
DeeQan responded to concerns of dancers
at the Annex by reading an excerpt from a
Ream Wilson letter Indicating the program
will be transferred to the Harborview ,
Center.
DeeQan requested the Sailing Center
business plan be agendaed.
, ,
DeBQan noted a letter from John Doran
asking how the public can become involved
in the designing of the park at Pier 60. The
City Manager is to respond,
. '
Garvev referred to the Library's plan to open
the main branch on Sundays from 1 :00 to
5:00 p.m. until May.
. ". 23.... Adjournment
23. 3:57 p.m.
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. 01/17/95
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CLEARWATER CITY COMMISSION
Agenda Cover Memorandum
Subject:
SERVICE AWARDS
Recommendation/Motion:
Item # '
Mealing Date: 6/17 79 SJ &
l/19/95
The following employees be presented with service awards for their length of service in the
employment of the City of Clearwater.
o and that the appropriate officIals be authorized to execute same,
BACKGROUND:
5 Years:
Michael Stonelake
Christopher Squitieri
Norma Skinner
Bradley Golomb
Charles H, Maybin
Dolores G. Hofer
John C, Scott
10 Yearsl.
Dirk R. Curls
Edward E. Hunley
Sandy I. Thompson
Donna J. Swain
David J. Doyle
Michael A. Holmes
Sara K, Wheeler
Barbara Morton
15 Years:
Daniel F. Freeman
David B. Bennett
Robert E. Kretzmer
Police
Police
Police
Fire
Parks & Recreation
Gas System
Finance
Police
Po I ice
Police
Police
Police
Economic Development
General Services
General Services
Fire .
Fire
Fi nance
Terry L. Teunis
David M, Young
Keith D. Shive
David S. Shuford
Thomas R. Tait
Christopher R, Hall
Charles F, Cronin
Douglas L, Griffith
John W. Long, Jr,
Harry L, Maisel III
Paul H, Nyslrom
Michael T. Deegan
Peter E. Hegedus
Philip N. Ouimette
Bernard P. Rcvelia. Jr,
Tarin McCray
Police
Police
Fire
Central Permitting
Library
Information Mngmt.
Police
Police
Police
Po li ce
Solid Waste
Gas System
General Services
General Services
Fire
Solid Waste
Reviewed by: Originating Dept: Costs: CommIssion Action:
Human Resources Total
, Legal 0 Approved
BUdget 0 Approved w(condlUons
PurchasIng User Dept.: Current FY 0 DenIed
RIsk Mgmt. 0 Continued 10:
CIS Funding Source:
ACM Advertlsed: o Capt. Imp,
Olher Dale: o Operallng
Paper: o Other Attachments:
o Not roqulrod
Submitted by: Affected partles Appropriation Code:
o Nollflod
o Nol requlrod o None
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~~(,,:, ' "Clarence Jones Public Works
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Service \Awards Agenda
January' 17. 1995
January 19, 1995
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TO: Mayor Rita Garvey
FROK: Betty J. Blunt, confidential Clerk Receptionist
COPXES: City commissioners, Betty Deptula, cyndie Goudeau
SUBJECT: Presentation at the January 17, 1995 city commission
Meeting
DATE: January 13, 1995
The following presentation will be made at the January 17, 1995
city commission meeting.
SERVICE AWARDS
5 years
Dolores Hofer,
seal)
John Scott,
appreciation
Thomas Tai t,
seal)
Gas system (letter of appreciation and pin with city
Finance, ut~lity customer service (letter of
and pin with city seal)
Library (letter of appreciation and pin with city
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10 years
Paul Nystrom, Solid waste (letter of appreciation and wall clock)
Kichae1 Deegan, Gas system (letter of appreciation and wall clock)
Peter Hegedus, General Services (letter of appreciation and desk
clock)
Philip ouimette, General Services (letter of appreciation and wall
clock)
20 years
Janice King, Community Response Team (letter of appreciation and a
watch)
Richard Hamilton, Engineering (letter of appreciation and a watch)
Brian Cullen, Engineering (letter of appreciation and a watch)
Leo Gosney, Engineering (letter of appreciation and a watch)
Willie Frazier, Parks and Recreation (letter of appreciation and a'
watch)
Elmer Willis, General Services (letter of appreciation and a watch)
Gerald McDevitt, General services (letter of appreciation and a
watch)
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January 13t 1995 r
~~ 5 eL.
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Dear Mayor and Commissioners:
1 am writing to update you on the phenomenal progress we have made on the "Sunsets at Pier 60 Project"
and to ask for your support in several key areas.
A group of volunteers, supported by several City staff members, have been meeting regularly to discuss
the myriad of issues that arise from this project. As you know t the "Sunsets at Pier 60 Project" is
intended to bring a Mallory Square (Key West) atmosphere to the Pier 60 area, with performers and
crafts people appearing for evening shows.
We anticipate having 20-25 regu\ar participants in this event. We intend a major kick off for the spring
break period, with performances on Thursday through Monday evenings during the spring, summer and
fall.
We have worked closely with Harbormaster Bill Held and Parks & Recreation Director Ream Wilson in
determining the appropriate location for the event. The proposed location is along both sides of Pier 60
(alternating sides periodically) east of the entrance to the baithouse and extending out from the Pier onto
the sidewalk in front of the Pier Pavilion.
We have obtained a great deal of information from other cities that have similar events, This information
is of enormous assistance to us in developing our program, From this information, we anticipate
needing two employees to operate the event, one to coordinate the performers and crafters and another
to handle paperwork. We intend to screen the performers and crafters to ensure the family atmosphere
of Clearwater Beach is maintained, We intend to seek sponsorship from the Convention and Visitors
Bureau, private sponsors, and the Greater Clearwater Chamber of Commerce. Initial coordination and
promotion of the event will be through the Beach Welcome Center.
There are several areas in which Clearwater City Commission support is needed. These areas are listed
below:
.. We would like to request that parking fees be waived for the performers and crafters to enable
these people to park close to the Pier area where they will be performing,
.. We would like free use of the Pier 60 area through a .'Iease agreement" drawn up by the City
Attorney,
.. We will need zoning approval for the project as a "special event approved by the City
Commission" to comply with City zoning regulations,
.. During the SLart.up period; we would like to see City occupational license fees waived for the
performers, In the alternate; we would like to see a special occupational license fee category set
up to allow a nonprofit corporation to collect the occupational license fee based upon a $20 per
panicipam per year basis; with the street anist background check waived (we feel our screening
process will accomplish essentially the same purpose as the background check),
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January 13, 1995
Page 2
.. For insurance purposes, we would like the City to co-sponsor the event during the trial period.
This will enable us to obtain liability insurance at a reduced rate, and will reflect the City's
commitment to the project.
. We would like the City to design and construct a small kiosk, similar to the lifeguard stands built
by the Harbormaster's office for the administration of the program at the Pier 60 site. This
would be a' fairly small structure, designed to be compatible with the architecture of the pier.
.. Finally, we are requesting financial support to meet budgeted expenses (copy of budget attached).
We expect to obtain $2,500.00 in seed money from corporate sponsors, Fees collected from
performers and crafters will constitute the majority of our revenues. However, as the budget
indicates, we are somewhat short of having sufficient funding for promotions. Consequently,
City financial involvement is requested, preferably in the form of a one time grant to allow the
project to be self supporting if it is as successful as we think it is likely to be.
I anticipate your sharing in the excitement of this 'project. I hope that you will be able to provide us with
the requested areas of support.
I will be in attendance at your January 17, 1995 City Commission meeting to make a brief presentation
on our project. I will be happy to answer any questions you might have at that time or individually if
you so desire. '
Thank you for the opportunity to share this exciting news with you.
Sincerely,
~
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, Julie NiChols, Chairperson
Sunsets at Pier 60 Committee
INISS/db
cc: Elizabeth M. Deptula, City Manager
Committee Members
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SUNSETS AT' PIER 60
, ,
MONTHLY BUDGET
REVENUES
'. PERFORMER FEES
(20 PERFORMERS @ 56.00/NIGHT x 20 NIGHTS)
$2.400
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EXPENSES
INSURANCE (1/12 OF $5,000)
EMPLOYEES
1 @ 30 HOURS/WEEK x $7.00/HOUR x 4 WEEKS
1 @ 20 HOURS/WEEK x $7.00IHOUR x 4 WEEKS
EMPLOYMENT TAXES (10% OF PAYROLL)
, MISC. OFFICE EXPENSES, BANK CHARGES, ETC.
ADVERTISING/PROMOTIONS.
$600
840
560
l ;"
140
I~; -
50
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TOTAL
$2.400
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* WE WlU INCREASE EXPENDITURES IN THIS AREA WITH CI1Y SUPPORT
>.
POSSIBLE ADDITIONAL EXPENSES.*
PARKING PASSES FOR PERFORMERS
(20 PASSES/NIGHT x 20 NIGHTS/MONTH)
LEASE OF PIER 60 AREA (10% OF REVENUE)
400
/ '
240
.- WE ARE REQUES11NG CITY WAIVER OF 11/ESE REQUIREMENTS
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Clearwater City Commission
Agenda Cover Memorandum
I tern ,
Heetlng Date: 01/17195
SUBJECT:
Purchase of a policy endorsement adding Police Professional Liability coverage
onto the existing Excess Auto/General Liability/Workers. Compensation Insurance
Policy.
RECOMMENDATION/MOTION:
Authorize payment of an additional $45,333 for the purchase of a policy
endorsement to the Excess Auto/General Liability/Workers' Compensation
insurance policy adding Police Professional Liability coverage to the existing
policy for the balance of Fiscal Year 94/95.
.. Ind that the appropriate offfclala be authorized to execute same.
BACKGROUNDs
The City Administration, through its Risk Management Division, recommends that
the City Commission authorize the purchase of an endorsement adding Police
Professional Liability insurance to existing coverage for excess Auto/General
Liability/Workers' compensation insurance for the balance of Fiscal Year 94/95
as follows:
Insured Risks
Police
Professional
Liability
($5,000,000)
~
Endorsement
adding coverage
to an existing
Policy
Insurer
Ranger Ins.
Insurance
Broker
Acardia
Premium
$45,333
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The City's current liability package covers a wide range of coverages,
including excess Auto/General Liability/Workers I compensation for $5,000,000,
but does not presently cover Police Professional Liability. It can be added by
an endorsement. This agenda item, if approved, would permit the purchase of
the endorsement for the balance of the current fiscal year.
This proposal was submitted in response to the city Risk Manager's Request for
a Quote to add such coverage.
Risk Management staff believes this combined package of excess Auto, General
Liability, Police Professional Liability, and Workersl compensation Insurance
, is in the cityls best interest. The annual premium for this coverage is
$68,376. Funding for purchase of this insurance has been provided for in the
Central Insurance Fund budget for Fiscal Year 94/95. The budget available for
premiums and claims is $2,898,290.
S 45,333
Curront Fiscal Yr.
Coa.l..lon Action:
o Approved
o Approvod w/condltlons
o Doni ed
o Continued to:
Revf ewed by:
Legal
Budget
Purchulng
Rfak ""mt.
CIS
ACH
Other
orlglnatfng Dept:
Ffnanco/Rlsk Hgmt.
~~
Costs: $ ~5.3JJ
Toul
/
Adverthcd:
\ Dote:
(1'" Poper:
~ Not Roqul red
Affected Portlc.
o Notified
. Not Requt red
Fwdlng Source:
o capitol Inp.
tI Operllot I nil
~ Other S:IF
At toch.ont.:
Ei Endorsement QUDtotlon
AppropriatIon Codo:
. 590-07000-545100'519,000
~ Pr1nted on recye\od paper
..
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SENT BYlACORDIA CrlTRL FLORIDA: 12-19-94 2lS,IPI'1:
8136?1371SeH
813 452 6757:" 1
ACOMIA. Of C!ttNTRAL I'LOltIDA
P.o. BOX 31&6&
~AMPA, FL 33631-3656
(813) 196-6666
FAXe (813) 791-1399
FACSIMILE TRANSMITTAL COVER SHEET
~ordia
Number at P8988 1
DATE.
12/19/94
TO. -L~O aCHRADER - RIAX MANAGMR
FROM.
SUD3!:CTI
FAX NO.
..
MIKE HOKE. epeo - DIR.~ARGET RISK
RANGER POLICE COV:f:RAGE OPTION
~813)462-6'!i'
1,10.
PER OUR DISCUSSIONS I HAVE BEEN IN TOUCH WITH ~OHN
DONAGHY AND CONFIRMED THAT WE CAN AQt) T~ ~~TENDED
POLICE/P~ACE OFPICERS~COVERAGm EFFmQTlVE 2~1/95 WI~B
,\
TRE SAME LIMITS AS THE EXISTING PROGRAM (15 MILLIONI
as MILLION EXCESS OF asoo.ooo SIR) FOR A PRD-RATA
PREMIUM OF $45.333L TH& ANNUALIZED PREMIUM ~ULD BE
SG8,376.
IF I CAN PROVIDE YOU WITH ANY ADDITIONAL INFORMATION
OR BELP !(OQ,.lti.!lNY WAY PLEASE ~IVE ME A CALL.
TBlun~;. S MIKE
m~~ITW~
'DEe 19 1994 kJ
RfSJ( MGT.
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Clearwater City Commission
Agenda Cover Memorandum
It om ,
Meotlng Date: 01/17195
cz.
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Risk Management Information Systema (RMIS) Software.
kl:\,;UMMt:NUA IIUN/MU IIUN:
Award a contract for purchase of a license agreement for use of a Risk Management Information
System (RMIS) with David Corporation of san Francisco, California, in an amount not to exceed
$64,500
II and that the appropriate offfcials be authorized to execute same.
tsA\,;I\\"iHUUNIJ:
One of the goals of the Risk Management Division during F~ 94/95 is to bring the
administration and adjusting of workers' compensation, property, ,and liability claims in-
house.
In order to achieve this goal, the Risk Management Divil.,::;'In must purchaae a license to use a
Risk Management Information Software System in order to cap~ure data and process claims in-
house.
Proposals were solicited on July 28, 1994, from providers of Risk Management Information
Systems. Proposals were reviewed from Darn Technology Group, Insurance Software packages,
Inc. (ISP), and David Corporation. City staff reviewed these systems extensively and now
recommends the system by David Corporation, a wholly owned subsidiary of The Wyatt Company.
The Wyatt company is an international consulting firm specializing in the areas of human
resources, financial management and systems with more than 3700 employees in seventy cities.
The system proposed by David.Corporation is recommended because it appears to be a system with
the greatest capability and flexibility to adequately take care of the city's needs for a Risk
Management Information System and because the David proposal overall was the lowest, most
responsive proposal submitted in accordance with the City's specifications. The attached
agreement incorporates the terms of the David proposal.
By bringing the administration and adjusting of workers' compensation, property and liability
claims in-house, there will be a substantial savings to the City. During the first full year
of operation, it is estimated that the savings to the City will be approximately $50,000 and
for each year thereafter approximately $80,000. These savings will come from two main
BourceSI 1} from the savings in not having to hire third party administrators (TPAS) to
handle City claims, and 2) from the review and payment of bills of medical providers who
render services to City employees for the medical treatment of job-connected injuries.
The contract of the current TPA, Johns Eastern Company, Inc., expired on 9/30/94, but that
company is obligated to handle old City claim files for ninety (90) days thereafter. That
company is also handling new workers' compensation claimo monthly on a per claim basis until
the new system can be implemented. City staff is presently handling all liability claims in-
house.
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l1udget
Purehalinll
R fsk Hllmt.
ClS
ACH
Othor
Or,ghlat'ng Dcpt:
finance/Risk Hgmt
CDstS:
, 64.500
Total
CommIssion ActIon:
o Approved
o Approved w/condftionl
D Denied
o ContInued to:
S 54,500
Current Fiscal Yr.
User Dept:
)
Advert bed:
Date:
Paper:
~ Not Required
Affected Parties
o Notified
lllI Hot Requ I red
funding Source:
o Capl tal I~.
IiII Operat Ing
o Other
AttacluaentB :
. competltlvo Quotation
S\.IlnInry
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Appropriation Coda:
590-09830'564300-519'000
. Contract
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:: 'Punding for this project was included in the mid-year budget.adjustments for this Division for
>,'; Fiscal Year 93/94, but because the City could not get this system purchased and in place by
, 09/30/94, 'the 94/95 fiscal year budget will be amended at First Quarter to include $54,500 for
~,. the current year'sexpenditure, and $10,009 will be requested, in the 95/96 ,fiscal year's budget
.' to fund the balance of the purchaae price due' in, FY 95/96., '
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DSC 22 '94 09: 12AI'l DAVID CORPORATIOt'l. S.F.
, P.2/13
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DA VID Corporation
End..User Agreement ~o. FL 1002
Customer named below, hereinafter designated as "LICENSEE", agrees to the tenI18 and conditions contaIned in the
DA V1D End-User Agreement and the schedules noted below. The terms and conditions contained in thIs End-User
AJt'eement shall be applicable to each section, The following sections compose this agreement:
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I. DAVID Corporation and LICENSEE Responsibilities
U. Software License Agreement
III. Payment Schedule
IV. Software Maintenance Agreement
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This End-User Agreement. consisting of Sections I - IV, shall be appllcable to each sale of software mado by DA VlD
Corporation to the LICENSEE. In additIon to this End-User Agteement. a separate Claim Data Conversion Agreement
shall be applicable when the LICENSEE requests DAVID Corporation to perform a programmatic conversion of
LICENSEE's source claim data or another company's source claim data from magnetic media. into a format consistent
with the data and file structure required by DAVID Corporation software,
USER ADDRESS:
MAILING ADDRESS;
City of Clearwater
Customer Name
City of ~Clearwater
Attn: Ri~k Mnnngement
10 S. Missouri A venue_
Street Address
P.Q. Box 4748
,C)earwater4 FL 34615
CUy, State, Zip
Clearwater. ~ 34.618-474-6..
{813) 462 - 6754
Site Telepbooc Nurnb~r
(813) 462 . 67~
DEe 22 ' 94 89: 12AI'I DAV W (I)PPC'Rl1TI 01 I, S. r .
P.3/13
SECTION :r
DA.VID CORPORATION AND LICENSEE RESPONSIBILITIES
I ~ 1. DEFINITIONS
As used in lhis Agreement:
A. M Agreement" shall mean this Software License Agrtlam~nt tnd the End~Usllr Agreement of which it i9. 8 part.
.
B. MLicensed Software Program" is each executable program module described in Section DI of the Agreement, includini basic and
related materials pertinent to 6Ucb program in mllchine relldllble or printed foml, and any updated program or program portion
fumi9hed by DAVID Corporation to LICENSEE in connection with a Licensed Program.
c. aThird Party .PtOgrnm~ me:l.l1! thosa Licensed Softw:no Programs supplied by DAVID Corporation as a dealer under liceJlS" from
a third party Ileensor.
D. .Use. means copying my porUon of nny Licensed Software Program nom storage units or med~ into equipment for processing,
or U!mg any Licen6cd Software Program in prinled fonn in support of any Lieensed Softwaro Program,
E. "SWAT" (Software Action Team) is 1I quick response team which addresses software problems of an ursent palule.
F. -Custom Programs- mall mean any and all enhancements andlor customizatioD51 developed for the IlCENSEB by DAVID
Corpontion, LICENSEE or any third parly as not part of the standard software code.
G. "Delivery" of enhancements or cuslomir..'\tions shnll me:m the codt bas been unit tested and regression tetted with the integrated
system prior to being considered deliverljd to LICENSEE, or shall be deemed to have been delivered to LICBNSEE after t period
of forty.five (45) days from date of receipt by liCENSEE ifLTCENSEE has not reported any system errors to DAVID CorPoration.
I - 2. lNST ALLA TlON
DAVID Corporalion ngrus to install all equipmenland software purchased from DAVID Corporation at the liCENSEE's location
liS Ipecified in the agreed upon pnyment schoo'ule. LICENSEE shall be responsible for th~ physical installation and connection of
equipment to <<he local area network. LICENSEE will pay for all shipping charges. DAVID Corporation shall bear the risk of loss
of equipment while it is in the DAVID Corporation offices for loading of software lIOd testwg, during ttansit, and until equipment
is dclivf:red to LICENSEE's premJses, LICENSEE sbatt bear tile risk of loss from date of delivery until accepted. LICENSEE 8hal1,
at jls e:tpenscJ have the sitlj prepared in accordance with DAVID Corporation's written spedficationa ten (10) days beforo th~
scheduled installation date. DAVID Corporation shllll not be responsible fat' Berunl or consequential dnmag~ due to delay in
installation, Equipment and cabling supplied by LICENSEE should meet the mlnlmum physiclIl speeificaUoM for optimal performance.
1 ~ 3. TRAINING
DAVID Corporation agrus to provide training courses and guides lit tb& rflte sp~ified in Section III. Delays in trainina caused by
incomplete prepl\ration of LICENSEE's premises with reRard 10 wstallation of equipmE'nt, local area network cllbling, or availl1bility
of training facilities may result in tho re'!IchC4.luling oftraining. Trnining so delayed wHl be re-scheduled by DAVID Corporation usIni
its best efforts,
I . 4. LlMlTED W A:RRANTY
DAVID Corporation warrants for B period of nloely (90) days after acceptance by tho LICENSEE that each Licensed Pros ram (u
defined in Sectiol1l) licensed directly by DAVID COJporalion will perform in all ffiIIlerinl respects to DAVID Corporation'(l users
manual and published spccHicatioDs therefore when and used according to DAVID CorporutiOn'9 instructions for proper inslallatioDJ
test, operation, nnd m:tintenlU1ce,
Ther..fter, DAVID Corporation will not provido prognun ltUlinlenlU\ce services .xcept under a separate software :d1llintenanco
aareement. DA V1D Corporation wil1lMt nil modlficnlionslCixl'li'/ncw releases to the Licensed Softwacc PrOjrllm to ensure that they
ElldMUs~'r AgrtUlhlllt pg, 2
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perform in alllMteriftl respects to DA V1D Corporolion'$ users D'llUl.ual and publisbed specificalions. Licensed Software Program will
be compRUble wilh slat& regulalions.
DAVID Corporation will WarrlUlt Illl custom l1lodificlltion(s) for a period of ninety (90) days a1'ter delivery of thll cuslom
modification(s) to the Licensed Software prOgram, Custom moditicaUon(s) shall meet the performanco crileria as defined in the
detailed deslan specifications Approved by DAVID Corporation and LICENSEE.
DAVID CoJporacion w1l1 detenninn the version of Dal:lFlex for DOS that beSl meets the operation and performance requirement of
the Ucensed SoftwlU't Program. DAVID CotpOrntlon will update the Licensed Software lJrogram as nec.euary to remain compatible
with Ihe version of Pnl1J'Flex for DOS currenlly selected by DAVID Corporation.
DA V1D Corporation will resolve all reporteod bugs/defects/problelJ1J lhat do not meet DA VlD Corporation's user manual and
publilhGd specifications reported during the warrant)' period in accordance with the following procedures:
1. Software based problem reports shall be reported eitb'ei' through tbe software support
departmtmt or in writiug to Ihe designated project manllger.
2. The project manllBer in conjuncUon witb the SWAT team will confirm that 1\ bug/defect/problem exists within four
(4) busine.'J!i bours of receipt of report.
3. A confinned bug will be classified into olle of the following categories:
a). URGENT: the entire system or any major func.tional component 15 non.operational.
In an urgWlt situatioD, PA VID Corpon\tion will immediately aSsess the scvetlly of !he situation and resolve the problem
as soon as possible. A tesponse call will be returned within two (2) business bours. Jf rosolution of tho 8)'11&0. problem
~qui.re.s mota than four (4) business hours, an update can will bl!> plaeed to apprisl!> L1CENSEE. of the status of activity
and eftimated time of correction,
b). MINOR: System problem a((ecling :\ specific trnDSllction but allows normal operation to
continue.
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DAVID Corporation wJl1 begin work On the bug witbin eight (8) business hours of confirmation.
DAVID Corporation will use: its best efforts 10 resolve the bug as soon Il.!l possible. A lesponse call wlll be returned
within four (4) business hours. If resolution of the system problem requires more than twenty-four (24) hours, an lJpdAle
call will be placed 10 appraise LICENSEE of the SIRtus of activity and estimaled time for correction. .
c). ENHANCEMENT: If DA VlD Corporation determines that the bug lIS reported by LICENSEE sneels DAVID
Corporation's UlIDr manual and published speciticlllions, such reported bug will be dcclllred an enhftJ1cel11cnt. Enhancements
will be handled as custom programming or gene",l client enhancement. CUSlODl programm.[ng is billable at DAVID
Corporation's hourly Iste as listed ill. Seclion III, At lhe discretion of DA VlD Corporation, general client enhancements
will be provIded to clients as per tbe terms of tl,e Software Maintenance Agreement.
4. Corrections to rho bug on the LICENSEE's systcm(s) will be mJlde via remote access and upload of Appropriate changes.
AddItiona) ~iroubJe shooting" wlll be made via either remote access or an On site visit by a PA VID representative, Unless
both parties agree tbat it would be more effective to resolve the problem by baving a DAVID representative on sile, client
requested site visits will be billed nt hourly rntes as specified in Section II[ of this Agreem6Dt.
5, Confim\ed bugs will be correcl~d al DO cbBrllC to LfCENSEE.
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All inquiries by LICENSEE regarding the Licensed Softw:l.re should be directed to DAVID Corporation's Software Support
Departmenl. All software support related cl\lls will be returned within eight (8) business hours.
During the warranty period, LICENSEE $hall notify DAVID Corporation of any nonCQmplillnee of product with th~ licensed
Softwale Program's documentation, spooifying t111~ exact nature of the error. DA VIO Corporation .hall WID iu best effort to correct
tJ1C1 errOr within ten (10) busine.!J!I days. If ther'c Is lIJl error in tbe documenlatlon of lbe Licensed Software P.rollram, LICENSEB will
recllive the correction in the form of either an errala or addendum page to the existing documc.ntatlon.
End-User Ag,.e~mellt pg. 3
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P.S/13
In the event .pecified Wllrranty defe(ls reported 10 DA VlD Corporotion during lh~ ninety (90) day wammty period are not conected
. withid thirty (30) day. after reeeipt by DAVID Corporation of notic>: thereof, LICENSEE UUly at its option, tennioll.te this Agrum&nt
puraulU1t to tbe term, in SoctiOD II-S, In order to eltetcisfI such rightl, UCENSBE. n\u"t return the ~rlWarO to DA VlD Corporation
within twenty (20) day. Il.fter tb8 end of suc.h thirt)' (30) day p~,riod at which point thll.t portion of \ho feo paid by the LICENSEE for
the Lieansed Software Progrnm sball be r~tum.ed to LICENSEl:.
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As to Licens.!d }Jroiram.s &1Jpplied by DA VIO Corporatlon tbat are owned and licensed by third party lieensori and equipment r;upplied
. by third partie!, DAVID Corporation make.. no wl\rtanty as to cOlnpatihility, perfonnance, operation, featur6!l, tecl1.nical support,
bug fIXes, or enhancemonts, o.nd UCBNSEE must look solely to su,;h third pr.rties, DAVID Corporation is llupplyina wch third pll.rty
Liceusad Programs on lI.O .off-lbe-shelf" basis. DA VlD Corporation mAkes no wammly concerning the avaUability or adequacy of
any warranty obligations of third party liCtnSOtll.
DAviD Corporation does 110t warrant that the funcHons con\alned. in an)' PA vln Corporation Licensed Projfr8m wUl moct
LICENSEE's requirements or wiH operate in the combialltions wbich may be ceJeded fOI use by LICENSEE, or tbt the operation
of the Licensed Program will be unint.:rrupted Ot' error free,
nm w AlUtANTY SET FORTH ABOVE IS IN LiBU OF ALL OTHER W ARRAN'IlES, EXPRESS OR IMPllEDt 1NCLUDlNG
BUT NOT LJM1TBD TO ANY IMPJ'..lED WARRANTY OF MERCHANTABILITY OR PITNESS FOR A PARTICULAll
PURPOSE.
1-5. ACCEl'l'ANCE
UCENSEE shall be deemed to have. acctpted the products on the earHest of (a) the daLe of wriuen acceptance by execution of f1n
acceptance certificate, (b) ninety (90) day. from tho Inslllllation Date, unless. written notice specifying product defects is previously
received by DAVID Corporation; or (c) use. by the. LICENSEE of the products to proce99 data for commercial btWne.s1 enterpriso
by LICE~~EE whether or not this agreement has been sif:t1ed by the LICENSEE.
I - 6.' ASSIGNMENT
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LICENSEB may not llSSign this Agreement hereto; except for assignment to R parent; liubsidiary. corporation, affiliate, or surviving
cotpomtion in &I1Y c:onso1\dAtion or margu witbout the prior wriUen consent of DA VlD Col])oration, which consent shall not be
unreasonably withheld, DAVID Corporation may assign this Agreement to II patent, Gubsldlary~ corporation, affiliate, or surviving
corporntion in any consolid.'\tlon, merger, or 3511et transfer.
1-7. EXPORT :LlMlTATION
LICENSEE ,hall not export or re-export !lIlY liCCDS<<1 software program or third party program supplied by DA VIr> Corporation
directly or Ihrough others 10 the prescribed countries Iisled in Secllon 379.4 and associated or successor sections of the O.S. Export
Administration Regulations unless properly authorized by the U.S. Govcnuuent. DAVID Corporation will be notified in writing of
any intent to eXport or re-export any Licensed Software Program or lhird party progtnm mIpplied by DA VlD Corporation,
I ~ 8, AMENDMENT
Except as otherwise provided hereint thls Agreement shall not be amended or modified, nor shall any waiver of any right hereunder
be effective unless set forth in a document executed by bolh the UCENSEE and DAVID COlporation. The fallure by either party
to enforce at any time any of the provisions of the Agrei:menl, Ot to exerci5e nny election at aption provided hemin. ahll.11 in no way
be construed lI$ n waiver of such provisions or options, nor in ony WilY 10 aCfect the validity of tbJs Agreement or any part thereof;
Or tbe right of said party thereafter to enforce each and every such provision.
1- 9. ENTllm,AGREEl\IEN'f
1his End-Usl:'r Agrteme111 and the IIttnched schooules cont.o.in aU of lb.~ agreement!!, representations, and undefslM1ding!l or the partieo
hereto and 5upersede and replace any previour llmlerslanding&, c(llli1t1itmenls, or agreements, whether oral or wrillen.
I - 10. APPLICABLE LAW
This Agreemcnt is made, govemed by, I\Jld sball be conslrued in accordance with the laws of the Slate of Florida.
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End-User AsreetntmJ pg. 4
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DEe 22 '9<1 89: 15AH DAVID C(IRPCtRATI011, S.F.
P.6/13
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. I ~ 1~. . DISPUTES
In. the evenl lhat a dispute arises in connection with the Agreement or Licensed Softwafo Progr&n1 Ot any Ot1ICl related issue,
UCBNSEE Md DAVID Corporatiolll\gree to use an interim steering COmmiUCl8 ropresentinJ both p.rtita to resolve the dbp\lte. If
the steerinG committee faUs to rftsOh'b the dispute, thfl parties wiU llUempl to setUe the dispute by biDdine arbitration conducted In
accordance with the Commercilll Arbitration Rules of the American Arbitration As~eiaUon. Arbitration shall bo conductoo in the
State of Florida or any other location muruat1y agreed upon by both parties.
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I ~ 12. LIMITATION OF LIABn..rry
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Neither part)' shall be Hable for any 1099. damages. or penalty resulting from failure to perform any of its obUi"tiODS uoder this
Agr~ment dU8 to force majeure or lmY C:\U50 beyond its reasonable control, Any delay 80 caused shall effect a cort'esJ'onding
cX~ensiOD of the delive.ry dale.
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DAVID CORPORATION'S LIABILITY TO UCENSEE UNDER OR FOR BRBACH OF THIS AGREEMENT SHALL NOT
EXCEED THE lUiPUND OF nIB SOFTWARE PROGRAM LICENSE FEB PAID BY LICENSEE. IN NO BVBNT. EXCElJ!
IF llIE PROnUCT BECOMES THE SUBJECT OF A }lATENT. COPYRIGHT art INTELLEcruAL PROPERTY RIGHT
INFRlNGEMENT CLAIM, AS DEFINED IN SECfION 11-13, SHALL PAVID CORPORATION BE lJABLB FOR COSTS OF
PROCUREMENT OF SUBSlTl1ITE :PROGRAMS OR EQUIPMENT BY THE llCEN'SEB. IN NO EVENT SHALL ErmER
PARTY BE LIABLE FOR LOSS OF PROFITS, SPECIAL, nnmcr, INCIDENTAL, CONSEQUENTIAL OR EXEMPLARY
DAMAGES, INCLUDING COSTS, HOWEVER CAUSED, WHETHER FOR BREACH OF WAlUtANTY, NEGUGENCB, OR
O'IlJEltWISB. '
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r ~ 13. PAYMENT TERMS
A. Except as noted. prices listed in this Agreeml!.nt are exclusive of all federa.1, state, and rowucipal, Or other govenunent, excise,
sales, use, occupational, or like w...'tes or duties nOW in force or enacted in the future. Any such tax, fee, or oharge of any nature
whatsoever imposed by any governmental autbority aD, Or measured by. the transaction between DAVID Corporl\tioQ and LICENSEE
(exclusive of taxes bl1Sed on net income) shall be paid by the LICENSEE in addition to the prices quoted or invoiced. In'tbe event
DAVID Corporation'is required to pay MY sucb LRx, fee, or charge, at tbe time of sale Of thereafter, the LICENSEE shall reImburse
DAVID Corporation tberefore.
B. Invoices for products and .'!Ien'ices provided will be sent to UCENSBE according to terms specified in Section m as IIgreed to
by LtCENSEB and DA VJD Corporation. Terms of payment will bo thirty (30) days from date of receipt of invoice.
!
C. In Ule nbsence of &'pcciflc shipping instructions, DAVID Cotpomtion will ship by the method it deems most lUivantageous. Unless
otherwise specified, products shall be shipped in standard oommercial packaging. When special packaging ill requested, Of, in the
opinion of DAVID Corporation, requIred under the circumstances, the cosl of tbe &ame, if not set forth on the invoice, will be
separnlely invoiced to and paid by LICENSEE. Equipment held or stored for LICENSEE, after an agreed Upon delivery data shall
be hel~ or stored at LICENSEE's !iole expense and risk.
O. Any paymenu not mlldo whon due shall incur interest Rt tbe primo ule plus two p~rcenl not to exeud the hi2hest rate pen:nitted
by law.
Elld-Us~r Agrlll1/tl/l pg. .5
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DI;:C 22 '94 09: ISHI" DHVID COF:POF:HTlOII, S. F.
P.7/13
SECTION 11
SOFTWARE LICENSE AGREEM'ENT
TERJ\1S AND CONDITIONS
n ~ 1. LICENSE
DA VlD Corporation grants to LICENSEE a perpetualJ nonexclusive license to use each Licensed Software Program on up to ffve
pBf1IOnal compulersllIld/ot file servers at one sile subject to the terms and conditiDns of this Agreement and DataFlex RUtltinm Li~QSe
Agr~rnent, unless liCENSEE fBils ID pay for the Licensed Softw~re PrograDl. LICENSEE has tha ability to operalo the Licensed
Software Program in n service bureau environment lIS a third p:uty administrator BUbj~t to the terms and conditions of this
Agreement.
With respec:t to n.ird Party Program5. this Agreement constitutes 1\ sublicense or other arrangement under which DAVID Corporation
ic authoriud to supply the Third Party Programs copies of which are attached hereto u Exhibits 1 throuQ:b 3 inclusive to end \ISert
under the teons and conditions contained in the mo'UlUfl1clUrer's license IIgreem=nt. By signing the Agreement, UCEN'SEE 8irees to
all of the terms set forth in each such license l1ll it applies to the particular Third Party Program covered by such agreement. Such
agreement by LICENSEE shall be as fully effective as ifLlCENSEE's signature were actually set fDrth on such agreement, and the
provisions lhereof may be enforced by !be appropriate Third p:nty Licensors,
n - 2. SUBLICENSES BY LICENSEE
LICENSEE is entitled to grant any sublicenses hereunder with the written approval of DAVID CorpDration that is not to be withhcld
unreasonably.
n - 3. FEES
The fees applicable to each Licensed Software Program are included in Seclion III for the sY6tem of which the Licen6ed Software
Progrom is a part, Fe~s for services are also provided on Section Ill, Fees for services will remain jn effect for one y~ after
acceptance (see I-5).
n - 4. COPIES
LICENSEE .sholl provide DA VlD CoxporRtion written notice Ilcknowledging all copies of the Licensed Softwa~ Program made by
LICENSEE tor use by LICENSEE Rt additionl\l sites. LICENSEE may m.'\ke additional copies per sile for back-up, archival, tc6tini,
training or enhanced performl\llce purposes, Th~ original and ony copies of Licensed Programs, in whole or in part, which arc
provided by DAVID Corporation or mnde by LICENSEE, shall be the property of DAVID Col1'orntion provided however that daily
backup tapes mall~ by LICENSEE to back up its system shall Dot be included. LICENSEE agrees to reproduc& lU1d include DAVID
Corporation's copyright notice on any copies, in whole or in part, in any form, including partial copies of Licensed Programs.
n - S. PROTECTION OF UCENSED PROGRAMS
Title to and ownerslJip of the Licensed Software. Progrnms and aU modifications and revi6iOl1s made by DAVID COIpOralion shall
at all times remain with DAVID Coxporl\tion, LICENSEE agrus not to provide or otherwise make available any Licetl6cd Software
ProgramJ in any fonn, to any person other thM LICENSEE's or DAVID Corporation's employees or Agents, Or uso the Licensed
Software Program to process data for any third party, wilbout prior written consent frDm DAVID Corporation, liCENSEE ltgree5
that it will take apprDpriate action by instruction, lIgreemenl or otherwise with its employees or other persons permitted access to any
Licensed Softwate Program ll;'l satisfy its obligations under lh.ls Agteement with respect to use, copying. modifications, and protection
and security of Licensed Software Programs,
II - G. PRO:PRIETARY INFORMATION
llCENSEE acknowledges that the Licensed Software Program is proprillll;ll)' informal ion and a trBdlS 8~ret whether Df not any portioD
is copyrighted or patented. LICENSEE shall use ilS best efforts to ensure lh:ll the Licensed Softwa.ra Programs and associattd
materials, and any portion thereof, on OUIfpJotic tape or disc or in MY other fOnIlJ are not discloslSd Ot mado availablQ by UCBNSEB
Qr by any of LICENSEE's elnployetls, LICENSEE may only disclose said proprielary in(onnarion to any third party after written
request by LICENSEE to DAVID Corpomtion and subsequent written consent by DA VJD CorporatloD, which consent shall not be
Etw-U.ur Agt'eemtnl pg, 6
VLL .:..:. '';I~ U'j: IbHl'1 loH'..'IV 1~1_'t,t-I.'hli 111.'11. '~, f- ,
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unreasonably withheld, It is the responsibility of LICENSEE thnt those !bird parties requcaled by LICENSEE. that have access to &aId
.proprietary ul{onnnl\On ranaw the guidelines Ilnd condhions of this plU'11graph of lhis Agreemenl. UCBNSEE aareea to U5C jlf best
efront; to eruurC thllf any individuals haviug access to the Licensed Software PrOil1111U shall be advised of, observe and perform this
Don-disclosure covenant, Any obligation of confidentinlity, ~ecrecY, or obligation not to disclose proprietary infonnation under ibis
allreemant shall survive termination, l\nU rcmllin in force for as ]Ol1g .lIS DAVID Corporation Or its successors in inlerest continue to
tnlltket the Licensed Sofrware Programs.
u - ,. DJAL.up ACCESS TELEPHONE MAINTENANCE AND SU:rl'ORT
As a condition of DA V1D Corporation's lirulted warranty, UCENSEB agrees to aUOW DAVID Corporation, with consent of
liCENSEE, reasonablo access to LICENSEE'! computer system by way of LICENSEE's purchased data-~t (modem) with a
mini~um band nte of 14.4 kbps :md dedicated and direct local telephonu data access line.s. LlCENSBB understnnds DAVID
Corporation's need to penodicaUy access the Licensed Software Programs for the sole p\1Ipos.e ofperfonning maintenance and wpport
servir::e. LICENSEE will provide I>A VID Corporation with the system access phone number a.nd any 5eC11rity codes neceuary to
access the system. UCENSEE shall not impose any charges on DAVID COIporaUon for access time to perform Pl8.intenance and
support work.
II - 8. TERMlNA TlQN
Thill Software License Agreement lUld any liClln!l8 granted hereunder IntlY be terminated with cause sixty ((iO) days after prior written
notice to LICENSEE by DAVID Corporation Or from LICENSEE to DAVID Corporation ifc:lthcr party breaches any material
provision of this Agreement. Within five (5) days after DAVID Corporation bas terminated tbi, AgrG&ment, LICENSEE will cerUfy,
in writing, to DAVID Corporation, that through its best efforts. and to the best of its iaJowledgc, the original and all copies. in whole
or in part. In any fonn, ine1udillg partial copies and modificatioD5', IIDd custom programs deyeloped by DAVID COrporation, of the
Licenled Software Programs have bl:en returned 10 DAVID Corporation, DAVID Corporation shall hAve the right to inspect
liCENSEE's Designated Equipment and the Installation Site(s) wllh appropriale advance notice and coordination wIth LICENSEE
to determine compliance with the LICENSEE's duty to return l.he Licensed Software Programs.
This Software Licl:nse Agre~ment may be termin:tled, wilhout cause, ninety (90) days after prior wriuen. notice (0 LICENSEE by
DAVID Corporation or rrom LICENSEE to DA VlD Corporation. TermiIllttion without cause must be mutually agreed upon by both
LICENSBE and DAVID Corporation. Within five (5) days after termination of this Agreement, LICENSEE will certify. in writIng,
to DAVID Corpomtion, that through its best efforts, and to the best of itli knowledge, the original and all copies, in whole or in part,
in any form, including partial copies and modificatious. and custom programs developed by DAVID CcIpO\'alion, of the Licen&ed
Software Programs h:we been returned to DAVID Corporation, DAVID Corporation shaH have the right to inspect LICENSEE's
Designated Equipment lUld the Installation SHets) with appropriate advance notice IU1d coordination with LICENSEE to determine
compliance with the LICENSEE'i duty to return the Licensed Software Programs,
n - 9. sorrw ARE ESCROW ARRANGEMENTS
DAVID Corporation agrees to maintain, at DAVID Corporation's expense. 3 copy of the original sOUrce code and all u!Jdates and
enhancements of the DAVID COtporation Licensed Progtams in eSCrOw for the benefit of UCENSEE with Data Securities
IntenUltioPRI, Inc., 5703 Oberlin Drive, Suile 206. Slln Diego, California, 92121.
As part of DAVID ColJloration's day-to-day business prRclice, DAVID CorporaUon may elect to declare the DOS c1UlIllcter-based
products (Camp Plus & P&CP1IIs) ml1ture products. At this timo standard product development and enhancemeul.s will discontinue.
DAVID CorpomtioDt at its discretion, will continue snles IU1d software support and cuslomiz.ation of the standard program. During
this period. UCENSEE mllY purchase the Licensed Software Program's standard system source code.
In kbe event DAVID Corporation ceases 10 sell tho DOS character-based products, and ceases software support. refuses or is unable,
or fails to perfonu support responsibilitiosllS desclibeo in th~ Software MlIintenanco Agreement, or becomes insolvent, bankrupt or
tbe GUbject of a bankruptcy proceeding under the laws of lblll UIIited States, LICENSEE shall have the right to !etUre from DAVID
Corporation, or its authorized trustees or receiver9, or 60ftware escrow agent, one copy of the Licensed Software Program's standard
source code (In Ihe fonn then in use by the LICENSEE), all updates. and existing documentation which in combinlltion would provIde
rufficicnt detail eo pcnnil a rtll&SOIlllbly skilled computer programmer to modify, mainw.in and support the source code. Roccipt of
thi.. material shall be prior to dl!lcontiuua.uC'e of the forementioned development and support or cessation of business in thl!! nonnal
cOUrSe or d~laration of insolveocy or bankruptcy, and in any event not later thlUlten (10) days after any such event. UCENSEE
Ilsrees Ihat any matllrinlll provided under litis provision are ~ubject to tbo licen6es and protectionll specified in this Agreemtnt.
Eud-User A.grwl1etlt pg. 7
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DEe 22 i 94 89: 17AI1 DAV 1 D CORPORAT 101'!' S. r .
P.9/13
n -~lO. DOCUMENTATION
LlCBNSES wlU receive. one (1) copy of existwg techuied lUld user docuD1en\alion for every five (5) \Iatr liceDses paid for by
LICENSEE: UCENSEE CM make unlimited copies of such doeUmerttaUoD for int&nu11 pwpOSCf. The documentatioD if proprietary
to DAVID Corporation and shan be treated as proprietary information as subject to Settion n-6 of this AUrtl6mcnt.
n - 11. MODIFICA TlONS
All modifications to the Licensed Softwarll Program Hr;en$ed to LICENSEE must be performed by DAVID Corporation unlw those
requested changes made by LICENSEE cannot be perfomv:d by DAVID Corporation in a .mutually agreed upon and reasonable C08t
and time frame. 110t to exceed one hundred and twenty (120) days, Charges for 1\11 modifications will not exceed the per hour
programming rales as stated in Sectiun III.
n . U. PRODUCT ENHANCEl\mNTS & NEW PRODUCtS
All eWIl&nccmenu, and uPiradu of the Licensed Software }Jrogram are to bll determined by DAVID Corporation and addressed in
t116 Maintenance Agreement bel:ween LICENSEE and DA VlD Corporation.
Any new producl'l (specifically the Windows product) developed by DA VlD COijloration may be made Ilvailable to UCENSBB.
LICENSEE must lieparately purchnse the third party dalabase software for the Windows product.
DA VlD Corporation will assist in the conversion of th~lr current product to the new WindoWS product at the co.st to LICENSEE as
stated in Section m, DAVID Corporation will either convert or replace vja a data access lll.yer all interfaces with the other vt.l1do!
prOducts in produclion/operallon at the time of conversion for an additional charge as stated in Section III of this Agreement,
!
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n -13."INFRJNGEMENT INDEMNIFlCA'X'lON
DAVID CoJporation warrants that the LicM9ed Software Proaram and the use thereof does not or will not "iolate or infijngCl upon
any UnIted S~te.<; patent, copyright, trademark, or trade secret or other intellectUll property right (collectively. tb$ .Ri8h~~) of any
ollier person.
At DAVID CorpotnUon's llxpense, DAVID COlporl\lion shall defend and hold LICENSEE hllJIIlllS88 a8alD~t any claim that the
Licen.led Software Program infringes a patent, copyright, or intellectual property right in the United States and shall pay all costs
and damages that a court awards ns R. result of such claim. To quaHfy for liuch defense and payment, LICENSEE DlUll: (1) givo
lJA VIO Corporation prompt written notice for such claim: nnd (2) give complete Ilutltarity to DAVID ColpOnlion to compromise
or settle. allow DAVID Corporation to contro] nnd fully coopenlte witb DAVID Corporalion in the defense and nU related
negotiations.
DAVID Corporation agrees that if the operation of the Licetlsed Software Program becomes, or in Ihe opinloD of DAVID Corporation
is likely to be<:ome, the subject of II parent, copyright or intellectual property ri8ht infringement claim, LICENSEE wilt p6nn1t
DAVID Corporalion. at DAVID CorpoTlllion'g option and expense, to: (1) promptly procure for LICENSEE the right to continue
to US~ the Licensed Software l'rogtam; or (2) replace the Product with alternatives that function subSta.l1tilllly the SlU11t is the. Productj
or (3) modIfy the Product in a mantler which caUses it to function !uo.sranllally the ume lIS it had prior to modification, so that it
becomes non-infringing, Such modifico.tion will not tllh~r the intended use of the Program, Ir DAVID Corporation ill Wltlble to provido
LICENSEE wilh any of the options s~t forlh above, LICENSEE may terminate this Agrccmet1t, pursuant to th~ terms of Sl!ctiOJl II-8,
o.nd DAVID Corporation shnll refund to LlCENSEE monies previously paid by LICENSEE to I>A VlD COlporatian under the tenns
of Section 1-12 of this Agreement,
n - 14. :MARKE'tlNG
,
DAVID Corporation mllY not us~ LICENSEE's naD1e in any IJUlrketing material or Jjteratore or as a reference without the prior
written approval of an authorhed tepresent.:ltivB or designee of LICENSEE..
n -15. TITLE
Title to and oW1l6rship of the softwar~ and aU modifications nod revisions wade to the software by DAV1D Corporation MllllIII IlU
thnes ren\ain with VA VlD Corporation.
Elld.Uul' Agretm,nr PC, 8
_.~._~.._~.__._--~-------~--_._--P--.~~...---~_.-..-..__...
DEe 22 '94 09: l8A~1 DAYID CORPORATIOn, S.F.
S(" Lfcl!llu F~es:
Cltltom Prog"Cll1lming:
Pr,lnlllz11tll[o"..
Trallllng: .
.Annual Softwa"l! Maimenance:
...
77,Ird Party Saflware:
Standard Hourly Rates:
Urgent Mud~ Factor:
.'
Payment Terms:
.,.
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p.le/!3
SECTION III
PAYMENT SCHEDULE
$30,000 for CompPlus and P&CPlus liccnu {or five usen
$10,000 for the migration path to the Windows product'"
No charge for Notice of Injury Fonn
$1,000 fot Notice of Action/Change Form
$2;500 for Progress/Final Report
54,000 Set-up & installation of LICENSEE 6pecific: codt9 & Rference tables
$5,000 for 5~day training session ofLICENSEB's staff
Travel expenses arc additiooal. Total travel expe.nsea shall not exceed $2000 and
shall be approved by lJCENSEE, Tnining shall be compl&ted. within 2 week"
of insratlation of the Licensed Software Program.
$7,800 for CompPlus and P&CPlus with 5 workstaUons, includes~
lit Standard software upgr.tdes
'" Toll-Flee number for software. support:
(800) 2 - GOLIATH
... Unlimited software 6Upport from:
Gam PST to 6pm PST
... R.emote access to your system upon request for
diagnostic troubleshooting of software problems
'" Software updates which include enhancements
IUld bug fixes
'" Bulletin Board IlccCS9 for information uploading
on the latest updates. support recommendations,
and commu.nicaUon forum.
.\
DlIt.llfJex RunTime software must be purchased for eacb site
according to the tcnns IlDd condiUons of tho DataFl~x
License Agreement: $500 per site (sIte include5 LICENSEE's 5-Usere)
WinQL RepOI1 WtUt:r (single-wet) J{censo ;~ included
Cognos Powerl-Iay (sIngle-\lSer) license: $1,500
Florida Medical Fee Schedule: $1,000
Junior Progromme~
Senior Programmer:
Project MaDlIger:
Hardware Consultant:
SOft\Vllfe Support Technician
$l00/hr
$ 150/hr
$lSOIhr
$1251hr
$l2Slhr
If DAVID Corporation js requeltod to wOlk against inflexible delivery deadliDN
which arc mutually agreed Upon at the beginninS of the project 88 belna- -at
riskM I DA VJ]) Corporation dermcs the project as being "Ullent Mode" . DAVID
Corporation may apply additional charges. All additional c1w'ge.w art 8ubJect lo
negotiutions with a.nd prior approval by the UCENSEE.
$ 10,000 due DAVID CorpOrotiOllllt signing of End-User AarcemcDt
$ 20,000 due at illslallBtion of Licensed Software Program
S 15,500 due at 30 days complellon of trniniog of liCENSEE's staff
$ 7,800 due at 90 days past instllllation of Licensed Sof\waf8 FroSran1
$ 10,000 dUll 1\t 30 daye plUit installation of Windows product which
shaH not be insl.l111ed beforo 11/01195 J]or later than 4/01196,
End-User Agr~emtfJl P8. 9
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DEe 22 '94 09: lSAt'l DAVID CORPORATlOII. S. F.
P.l1/13
SECTION IV
SOFrWARE J\lAlNTENANCE AGREEMENT
IV ~ I, SOFl'W ARE MAINTENANCE A,NO SUPPORT
:,)
,
DAVID COrporarion hereby agrees 10 provide un-goitlg mainten:mc& and support for !he DAVID Cmporation Licensed Software
Programs subject to the terms aud conditions of this Agreement. Tbe lU\nual term fOt tho softwue maintenanco and support :lbaU
commence at accept:mc&,
IV - 2, CONDITIONS
t
A. The Licensed Software Programs must be in use only on equipment IIPP10ved by DAVID CQJPoration.
B. The equipment must be opepfina properly at aU times during this Agreement.
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C. The Lie&11ged Software PJogrAUI. must be at PA VII:> Corporation', eurrtl1t release llQd nwilion level: To qualify for coveman
under this Agreement, DAVID Corpomtion shall have performed or approved all custom programs or modlficationt made to tho
Licensed Software Program.
D. DAVID Corporation shall bve nO responsIbility for maintenance or support of software originated by third parties.
E. LICENSEE agrees to pny the standArd support rate for ony 5Upport rendered by DA VlD Corpot8tion when LICENSEE is Dot
in compliance with any of the above conditions,
IV - 3. 'FEES
The annual I:l8intenance and support rate wHl be fixed for the first calendar year after tho W3fT1lDty period. Annual maintenance and
support fees mny be increased at DAVID Corporation's discretIon following the first calendar ye:u after the warnnty period but
annual maintenanee iUld 5Upport rate increases f:haIl not exceed seven (7) percent per calender year.
IV - 4. MAINTENANCE AND SUPPORT LEVELS
DA vm Corporation liihall, as it deems necess:ll)' (but at lellSt onCD a year), issue its standard releases and enhaneements related to
the software. All rele./LSes/fixes/upgrades shall bo tested by DA VIP Corporation prior to installation. Software updates slWl comply
with future changes in state regull1tioos. DAVID COlponl.tion sball make available to the LICENSEB ODC (1) set of standard. releasas
and enhancements per Installation Site. Upon their release, all sueh releases of documentation aDd enhancements shall ba d&emed to
be included in the defmition of Licensed Sohware Program,
DAVID Corporation will supply telephone assistance to tho Installation Sile to resolve Licensed Software Program problems and
programming difficulties with De9ignated Equipment. 'this service will be available between the hours of 6:00 a,m. and 6:00 p.m.
Pacific Stllrldard Time, Monday through :FridllY excluding holidays, provided this service is not us:ed for training purposes. LICENSEE
shaH I'll)' the !ta.ndard support role for training relnted calls,
When any installation site ofUCENSEE exceed.-; ten (10) training relat~ cl\lls per monlh for two (2) consecutive months Ot any lbree
(3) calendar months during UID nnnwll support period govemed by this Agrc&11ent, sald installation aite shall purcha.se a mlnlmurn
of two (2) days of consecutive training by DA VlD Corporation. L1CENSEB shall pay to DA VlO Cotpora.titln c.har8t9 for such
tnUning services as specified in Section III.
DAVID CorPoration will resolve all reported bugs/defecls/probJem! tbRt do not meet bA VID Corporation's user mnnual and
published specifieations reported during tlle maintenance period in nr:cordance wiUl tho following procedure.!:
1. Softwaro bllsed probrem reports shall be reportoo eithet through tho 9oftware. S\Ipport
department or in writIng to th~ dosign3ted proJct't rn.1nager.
2. Software support in conjunctioo with Ihe SWAT team will confirm thAt a b\lg/defecl/problem exists within {our (4)
bUJines~ bouts of receipl of report,
End.Uur AsretImf!tlt PSt 10
, ~'-..:... ~ - . III .. ... _ _ .. . . .. .. . . . . . .. ... .. . .. .. .. .. .. .. . . .. _ . "'... . ... . . . . .. .. . . _ .. .... ..
DEe 22 '94 09: 19A1'I DAV ID CQRPORATI 01'1, S. F .
P.12/13
. ;l. A confinncd bug will be clasE:ified into onc of the following categories:
a). URGENT: Tho entire system or ll1ly major fnnctionnt component is non-operational.
In an urgent silwllion, DA VO) ColJloration will immediately asSC$S the severity of the situation aod resolve thll problem
as soon as possible, A response call will be returned within two (2) bUliiness boult. If resolution of 1110 IIY5tem problem
requires more than four (4) business hours, an update caU will be placed to apprise LICENSEB of the status of IIctivity ,
and estimated time of correction.
b), MINOR: System problem affectina a specific trlU1saclion but allows nonnal operation to continue.
DAVID Corporation will begin work on the bug withil1 eight (8) busineJi5 hours of confirmation. DAVID Corporation will
USB its best effort.t to resolve the bug as soon as possible. A response call will be returned within four (4) business houn.
If resolution of the system problem requires more than twenty-four (24) hours. an update caJl will be placed to appraise
LICENSEE of tl1e lllahlS of activity lUld estim.ated time for correction,
c). ENHANCEMENT: If DAVID Corporation determines that the bug as reported by liCENSEE DleCls DAVID
Corporation's user manual and published specJfications. such reported bug will be declared an enhancement. Enhancements
wUl be handled as custom proammming ur general client enhancement. CUstom progrannning is billable at DAVID
Corporntion's bourly rate as listed in Section Ilt. At the lliscretion of DAVID Corporation, general client enhancements
wiIl be provided to clients as per the tenus of tbe Software Maintenance, Agrctment.
4, Corrections to the bug on the LICENSEE's systeD1(s) will be made via remote access and upload of appropriate changes.
Additional "trouble shooting" will be made via either remote acCess or an on lIite visit by a DAVID repre.sentative. UnleiS
b9,th parties agree that it would be more effective to resolve the problem by having a DAVID representative on site, client
requested sita visits will be billed at hourly rote9 as specified in SeJ;tion III of this Agreement.
S. Confirmed \rugs will be corrected at no charge to LICENSEE.
.\
6, In the event that specified bugs reported to DAVID Corporation duripg the term of this Agreement are not conected
within thirty (30) days after receipt by DAVID Corporation of notice thereof. LlCENSEE may at its option, tetml.nate this
Agreement purSUAnt 10 the terms of Sl!ction 1-7, B,
LICENSEE will coordinate all communication I\ctivilies with DA VlD Corporation lhrough individuals that are designated in writing
118 Icpresenlative(s) of LICENSEE for said lIclivities,
During the mninlenance period, LICENSEE shall notify DAVID COJporation of any noncompliance of product with the Licepsed
Software Program's document.,tion, specifying tbe expct nahue of tbe error. DA VlD Corporution shall IDlIke its best effort to correct
the error wIthin ten (10) businelis days. If there is llJl error in tbe document4ltion of the Licensed Software Program. LICENSEE wHl
receive the corrction in the form of either an errata or addendum pag~ to the existing documentation.
If DAVID CorporatioD, at the LICENSEE's request. provides :my maintenance other than that which it is obligated to provide under
tbis Agreement, such as workstation or local area network n1tlintennnce or optimbalion, the LICENSEE shall pay to DAVID
Corporation for sllch services I\t tbe rate specifieJ in Section III of End-User Agreement.
This Maintenance Agreement shall not entitle the LICENSEE 10 receive any new products or nny products or features that DAVID
Corporation m"rkets to customers for 1I11 additionRI fee. TIlis Agreement liMn be strictly 1imi~ to standard releases ofdocurn.cntation,
enhancements and custom programs of those DA V]O Corporation Products purchased by LICENSEE,
IV - S. DAVID DIAL-UP ACCESS TELEPHONE MAINTENANCE AND SUPPORT
To enable maintenance, LICENSEE will provide DAVID Cotpo!1l.tion with re.uonable teJephone access 10 LICENSEE's computu
system by way of UCENSEE's purchased daln-lIet (modem) with D. ,mlnimum baud rate of 14.4 kbps and dedicated, direct loealrtelephone data llCCl!S9 lines, DAVID Corporatioo's access to LlCENSEE's 5yst~m Is only granted with prior permiSSiOD from
LICENSEE or its agent for each incident. LICENSEE must have control over the configuration IWIDaae.ment function without
une)Cpectod vendor updates Or enhllllcements. Any cblU1ges by DAVID Curporallon will b~ made to the UCENSEE'. te.,t version of
the Licensed Software PTograrn'l. rathC'r Ih:U1 direclly to production version.
End-Ustr A~rtem~nl pg. 11
)
DEe 22 '94 09: 20AfoI DRVID (ORPORRTIOH, S. F'.
P.iS/i3
I
'1 IV . 6. TERM
, Thi. Agreement shall be in full force and effect (or a period of one (1) year from the end of the ninety (90) day limited wammty
: period and .blll be renewed lIutoraaticalIy for succeeding periods of one (1) year unless the LICENSEE delivers to DAVID
, Corporation nolice in writing sixty (60) days prior to the last day of any annual tenn advislng that this MainlenancQ and Support
Agrtemerlt will not be renewed.
IV . 7. 'l'ERMINA TION
Either patty may tcrmlnate tbis Mainten:mce aDd Support Agreement without canse by ninety (90) day written notice to the other
party.
,
In the 6vent that the UCBNSEE or DA VIP CUlporotion is in breach or violation of RnY material Ulrm9 or conditions of thh
Agreement, either party may tennlnate lhi8 Agreement with sixl)' (60) days written notice to the other party.
LICENSEE Is not obligated fo relain the maintenance and support services agreement. LIcENSEB shall retain the license to the
Ueensed Software Progran1S &hou1d they d~idn \0 disconti:oue this Agreement in tbe future.
IV - 8. TITLE
Tille to and ownersbip of the $Oftware and all modifications and revisiol1; mad& to the software by DAVID COJPor.ll.tion shall at all
times remain with DAVID Corporation.
IV - 9. DISPUTES
In the ev<:11it that 1\ dispute arises in connection with this Agreement or Licensed Software Program or any other related issue.
LICENSEE and DAVID Corporation agree 10 Ulle an interim steering commiuee repre.sentms both parties to resolve the diSpute. If
the steering comminee fails to resolve the dispute, the parties will atlempt to setlle tbe dispute by non-binding arbitration cO,pducted
,!n accordance with the COJIllllerclal Arbilralion Rules of the AmericlUl Arbitration Association. Arbitration shall be conducted in the
State of Florida or MY location mutually agreed UpOn by both parties.
IV . 10. RECRurrl\ffiNT
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UCBNSEB agrees not to recruit any t>A VII) Corporation employee for a period of one (1) yeat past acceptance. DA VlD CorporAtion
agrees 110& to recruit, any LICENSEB employee for n period of (1) year past acceplllDce.
This agreement, consisting of Sections I . IV, shall b6 effective IUld fully accepted by UCENSEE as of
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Agreed To:
Accepted By:
City of Clearwater
LICENSEE
DAVID Corporation
Date
Date
-
Authorized Officer's Signatnre
Alvin Eejun, Pres'dent
Type or Print Name and Tille
End.Uur AgrUmt/lt pg. 12
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Clearwater City Conunission
Agenda Cover Memorandum
9.
Item II
Mooting Oat.,:
L.
SOBJECT:
CHANGE ORDER TO JOINT PROJECT AGREEMENT (JPA) WITH PINELLAS COUNTY TO INSTALL
NATURAL GAS MAINS DURING THE IMPROVEMENTS TO EAST LAKE ROAD, PHASE I
-
RECOMMENDAT~ON/MOTION:
Approve a change order to the Joint Project Agreement with Pinellas County to
install natural gas mains during the improvements to East Lake Road, Phase I to
increase the estimated labor cost from $70,000 to $141,000,
Ci and that the appropriate officials be authorized to execute same.
BACKGROUND:
The Clearwater city commission at their meeting of November 29, 1993, approved
a Joint Project Agreement with Pinellas county to install natural gas mains
during the widening of East Lake Road, Phase I. Since that time, the project
specifications have changed. The size of pipe being used for the project has
been increased from a 4" Polyethylene (PE) gas main to a 6u PE gas main in
order to provide additional volumes of gas needed to supply future growth to
Northern Pinellas. This line is one of three major feeds to North Pinellas
County. Clearwater Gas System (CGS) has also revised its prices used to
estimate project costs to reflect the rise in construction costs.
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Due to these factors, CGS has had to revise its estimate for this project from
$70,000 to a new estimated cost of $141,000. This new estimated cost is for
labor only. The gas materials will be provided by CGS from existing inventory
and will include 7,114 feet of 6" PE main, 418 feet of 2" PE main, 377 feet of
4" steel casing and various other fittings. These materials will be issued
from the appropriate inventory codes and charged to the CIP code 341-96301-
563300-532-000. The estimated cost of these materials is $40,000.00, which is
a $15,000 increase over the previously approved amount.
The available balance of $2,354,541 as of December 22, 1994 in Pinellas
Expansion Bond Issue Code 341-96301-563800-532-000 called New Gas Main and
Services is sufficient to fund this project.
a.,vieNlld by:
LeQa~
Budget
Purchasing
Risk Mgmt.
CIS
"CM
Other
WA
~/
N/A
MIA
N/A
Originating Dept:
Clearwllter GIlS System '!
Costs: S 141.000 estimated
Total
S 141,000 estImated
Current fiscal Yr.
commission Action:
o APproved
o Approved w/conditions
o Denied
o Continued to:
User Ocpt:
Clearwater Gas System
FU1ding Source:
1m Capl tal I~.
o Opcrnt Ing
D Other
Attud\ltlllf\ts:
Revised Engineer Estlmat.,
f}-
Advertised:
Date:
Pllper:
ti1 Not Requi red
Affected Parties
o MotiHed
1m Not Rl:qul rcd
Appropriation Code:
. 341'96301.563800.532-000
o None
0.....,
o Printed on r.,cycllld pIlP""
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Clearwater City Commission
Agenda Cover Memorandum
Item #
Heet Ing Dote:
SUBJECT:
CHANGE ORDER TO JOINT PROJECT AGREEMENT (JPA) WITH PINELLAS COUNTY TO INSTALL
NATURAL GAS MAINS DURING THE IMPROVEMENTS TO EAST LAKE ROAD, PHASE II
RECOMMENDATION/MOTION:
Approve a change order to Joint Project Agreement with Pinellas county to
install natural gas mains during the improvements to East Lake Road, Phase II
to increase the estimated labor cost from $155,000 to $313,000,
B and that the approprfate officfols be authorfzed to execute some.
BACKGROUND:
The Clearwater city commission at their meeting of November 29, 1993, approved
a Joint Project Agreement with Pinellas County to install natural gas mains
during the widening of East Lake Road, Phase II. Since that time, the project
specifications have changed. The size of pipe being used for the project has
been increased from a 4" Polyethylene (PE) gas main to a 611 PE gas main in
order to provide additional volumes of gas needed to supply future growth to
Northern Pinellas. This line is one of three major feeds to North Pinellas
County. Clearwater Gas system (CGS) has also revised the prices used to
estimate project costs to reflect the rise in construction costs.
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Due to these factors, CGS has had to revise its estimate for this project from
$155,000 to a new estimated cost of $313,000. This new estimated cost is for
labor only. The gas materials will be provided by the Clearwater Gas system
from existing inventory and will include 15,675 feet of 6" PE main, 905 feet of
2" PE main, 125 feet of 8" steel casing, 704 feet of 4" steel casing and
various other fittings. These materials will be issued from the appropriate
inventory codes and charged to the CIP code 341-96301-563300-532-000. The
estimated cost of these materials is $80,000.00, which is a $26,000 increase
over the previously approved amount.
The available balance of $2,354,541 as of December 22, 1994 in Pinellas
Expansion Bond Issue Code 341-96301-563800-532-000 called New Gas Main and
Services is sufficient to fund this project.
Reviewed by:
Leglll
Budget
purchasing
Risk Mgmt.
CIS
ACH
Other
N!A
.A'Z./
N/A
N/A
MIA
Originating Dcpt: ~
Clearwater Gas Systcm~
Costs: S 313.000 eRtimat~
Total
User Dcpt:
Clearwater Gas System
$ 313,000 estimated
CUrrent Fiscal Yr.
commissfon Action:
D Approved
[J Approved w/conditlons
D Denied
D Cont lnued to:
Advert !sed:
Datil':
~" Paper:
S Not Rll'qul rll'd
Affoctod portles
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ftrdfng Source:
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D Opll'rlltlng
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Revised Engineer Estimate
o Nono
Appropriotion Code:
. 341.96301.563800-532-000
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Item #
CLEARWATER CITY COMMISSION
Agenda Cover Memorandum
\ \
Meeting Date
\ .( '1. q5
SUBJECT: property Utilization Agreement between the city and community pride
chi14 Care Center of Clearwater, Inc.
RECOMMENDATION/MOTION: Approve and accept a month-to-month property Utilization
Agreement for $10.00 and other valuable considerationf between the city of
Clearwater and community Pride child Care Center of Clearwater, Inc. (Community
Pride) on the southerly 50 feet of city-owned real property at the intersection
of Holt Avenue and Russell street, as legally described therein, governing the
maintenance and liability for a detention pond constructed thereon by Community
Pride until the parcel is required for city purposes,
~ and that the appropriate officials be authorized to execute same.
BACKGROUND: The irregular shaped city-owned property at the. intersection of
Russell street and Holt Avenue was leased to Community pride from October 1, 1991
through September 30, 1994 for auxiliary purposes of parking, playground and open
space associated with its child care center adjacent on the east.
In 1993 community Pride developed plans to expand its facilities to meet growing
demand for its services and requested city permission to improve a portion of the
lease premises with a stormwater treatment pond required for site plan approval.
On October 11, 1993, and in accordance with lease provisions, the city Manager
approved the use of a portion of the premises for constructing the pond in
compliance with the submitted site plan.
The lease expired September 30, 1994, and will not be renewed. city officials
anticipate the site will provide an opportunity for the City to meet some of the
stormwater treatment requirements the federal National Pollutant Discharge
Elimination system (NPDES) will impose on the community in the near future, and
thus, do not wish to enter into a new lease that would encumber the property.
The utilization Agreement allows interim use of the site by community Pride, at
its sole expense for pond maintenance and liability. It reestablishes the expired
lease covenants, representations and responsibilities between the parties
regarding the now completed pond on a month-to-month basis until such time as the
City wishes to proceed with its own treatment/drainage project, whereupon the
agreement will automatically terminate, except that the treatment capacity
established for the Community Pride expansion will be incorporated into the
larger treatment/drainage facility.
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Legal I Costs: N/A commission Action
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Purchasing User Oept I funding Source: Approved
I w/condltlons _____
Risk Mgmt. Capt. I~.
Denied
DIS I Advertised: I operating
I I I Cont1d to
ACM Date: Other
ENG N/A I Paper: I I
)--1 Appropriation Cod~(s) Attachments:
Not required X I I Utilization Agreement
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M fccted pl\rt ies I
notified I
Not required )l
,. ,
. .
UTILIZATION AGREEMENT
MADE AND ENTERED INTO this day of , 1995, by
and between the CITY OF CLEARWATER, FLORIDA, a Florida Municipal
corporation (herein "city"), and COMMUNITY PRIDE CHILD CARE CENTER
OF CLEARWATER, INCORPORATED, a Florida corporation not-far-profit
(herein "Community Pride"): "
WIT N ESE T H:
WHEREAS, the city owns certain unimproved property as is more
particularly described in Exhibit "A" attached hereto ("city
parceltl); and
WHEREAS, community Pride is in the process of or has completed
construction of expanded building facilities on its property
adjoining the southerly boundary of the City parcel; and
WHEREAS, community Pride has previously requested that the
city allow it to construct a stormwater retention pond, as depicted
in Exhibit "Btl attached hereto, upon the southerly 50 ft. by 124
ft., more or less, of the city parcel (the "premises") to comply
with its April 27, ,1994 site plan approval (A-028650); and,
WHEREAS, the City was then willing, and is willing, to allow
Community Pride to utilize said premises for the purposes of
constructing and thereafter maintaining the stormwater retention
pond as approved in the aforesaid site plan;
NOW, THEREFORE, it is mutually agreed as follows:
1. For and in consideration of Ten Dollars ($10.00) and the
promises and covenants set forth herein, the city did and does
grant to Community Pride the privilege of using the premises to
construct the pond in accordance with its site plan approval.
2." Community Pride shall pay all costs and expenses incident
to the construction and maintenance of the pond, including, but not
limited to compliance with all applicable Southwest Florida Water
Management District standards.
3. community Pride
Liabili ty Insurance pol icy
agreement as follows:
shall maintain
in force for
a Commercial General
the duration of this
a. Coverage shall be on an "Occurrence " basis, with the
minimum limits of coverage being $300,000 Per Occurrence Combined
single Limit for Bodily Injury Liability and Property Damage
Liability, and shall contain a Pesticide/Herbicide exposure
endorsement.
1
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b. This policy of insurance shall provide coverage. for
death, bodily injury, personal injury or property damage that could
arise directly or indirectly from the performance of this
Agreement.
c. The City shall be included and identified as an Additional
Insured under the policy and on the certificate of insurance.
d. All insurance policies required within this agreement
shall provide full coverage from the first dollar of exposure
unless otherwise stipulated. No deductibles will be accepted
without prior approval from the City.
e. A Certificate of Insurance meeting the requirements
specified herein shall be delivered to the City's Risk Management
Office upon execution of this agreement by Community Pride.
f. The insurance coverages and conditions afforded by the
aforementioned policy shall not be suspended, voided, canceled or
modified except after thirty (30) days prior written notice by
certified mail, return receipt, has been given to the city's Risk
Management Office.
4. Upon receipt by appropriate city staff of this,agreem~nt
executed by community pride, and deliverance of the Certificate of
Insurance to the City I s Risk Management as described herein,
execution by city Officials shall be subject only to approval and
acceptance of this agreement by the Clearwater City commission.
5. If Community Pride for any reason and at any time during
the duration of this agreement should become a dissolved
corporation, or cease the use and operation of its adj oining
facilities, file for bankruptcy protection or become insolvent,
this agreement shall immediately terminate and both parties shall
thereafter be relieved of any further obligations hereunder.
6. The term of this agreement shall extend on a month to
month basis until such time as the city would require use of the
premises for incorporation within the boundaries of a larger pond
to be constructed and maintained at City expense.
7. . Upon the City undertaking to construct a larger pond
incorpor~ting the limits and capacity of the Community Pride pond,
the City agrees to provide always that the stormwater requirements
of the community Pride property constructed in accordance with the
aforementioned site plan approved by the City, shall be met by the
cityls pond expansion.
2
.".. I.
8. The city shall provide Community Pride not less than
thirty (30) days written notice of its intent to proceed with
construction of the 'expanded pond. Upon commencement of
construction, the parties shall be released of any and all further
obligations under this agreement, and this agreement shall
thereafter become null and void in all respects.
9. written notice by either party to the other shall be given,
by certified mail, return receipt, to the following addresses:
If to the city: city of Clearwater
Attention: City Manager
P. o. Box 4748
Clearwater, Fl. 34618-4748
If to Communitv Pride: community Pride Child Care
Center of Clearwater
Attention: Executive Director
1235 Holt Avenue
Clearwater, Fl. 34615
10. Radon Gas Notification as required by Florida statute
404.056(8):
RADON GAS: Radon is a naturally occurring radioactive
gas that,. when it has accumulated in sufficient
quantities, may present health risks to persons who
are exposed to it over time. Levels of radon that
exceed federal and state guidelines have been found
in buildings in Florida. Additional information
regarding Radon and Radon testing may be obtained
from your county public health unit.
IN WITNESS WHEREOF, the parties have caused this Agreement to
be executed on the day and year first above written.
signed, sealed and delivered
. ~ ~be-i:hCt~
t?7~TNESS: a
Q~A<L> _lfJII~ ~pji.f
NESS:
COMMUNITY PRIDE CHILD CARE
CENTER OF CLEARWATER, INC.
BY;-~)~~--4
p~sident
Attest:
11/ fl.Ld~l-, >4-)J.,-b-----
. Secretary
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Continued: .
. Parties
utilization Agreement,
city'of Clearwater, Florida, and
Community Pride. Child Care Center of Clearwa~er, Inc.
countersigned: .
CITY OF CLEARWATER, FLORIDA
Rita Garvey
Mayor-commissioner
By:.
Elizabeth M. Deptula
city Manager
Approved as to form and
legal .sufficiency:
Attest:
.,
'Miles A., Lance'
Assistant city Attorney
cynthia E. Goudeau, City Clerk'
'.'
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EXHIBIT 11 1\ II
,
(LEGAL DESCRIPTION)
A .portion of the Northeast. ~ of Sect ion ,10, 'l'ownship 29 SOLlth,
Range 15 East, Plnellas ,County, Florida, being more particularly
described as follows:
.'
,commence at"the Southwest corneroi' Lot 1, Block A, FAIR BURN
ADDITION, as recorded in Plat Book 12, Page 18 of the PUblic
Records of Pinellas County, Florida;, thence N 89025'3311 West for
121.'05 feet along the northerly right-of-way line of Engm?n Street
, to a point on the' easterly right-of-way line of Holt Avenue; thence
N 00Q26110't East for 278.88 feet along said easterly right-of-way
,line to a poin~ on a line being 30.00 feet 'south of and parallel t~
the easte~ly:p~alongatian of ~he northerly right-of-way line of
Russell Street, said point being the POINT OF, BEGINNING; then6e
continue along said easterly right':"of-way line of 1101 t Avenue N
00026110" Eqst for 30.00 feet to a point on the northerly right-ot--
,. way line of Russell Street;' thence N 3305513911 East for 161.89
feet; thence N 75058 10811 East for 37.39 feet to a point on the
northerly prolongation of the west line of said Block lIAII; thence
along said prolongation arid the west line of sa id Block !fA.", S
01000'09" West for 175..00 feet; thence N 89015157" We~t for 123.80'
feet. to the easterly right-of-way 1 ine of Hold Avenue and the POIN'l'
OF. BEqINNING.
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co~taining 14,472 square feet, more or less..
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C I T Y 0 F C LEA R W ATE R
Interdepartmentcorrespondence Sheet
TO:
Sue Diana, Assistant City ~lerk LI~
Richard J. Baier, city Eng1neerf'1 .
community Pride agenda package '
William C. Baker, Assistant City Manager
Miles A. Lance, Assistant city Attorney
Earl Barrett, Real Estate Services Manager
,j
FROM:
SUBJECT:
COPIES:
DATE: ,
December 30, 1994
Earl Barrett contacted Martha Skelton, Executive Director of
Community Pride Child Care Center, Inc. in August, 1994, about a
lease renewal on city property abutting. the center I s property. Ms.
Skelton said she had been told the city would not renew the lease.
Bill'Baker confirmed that the city intended to use the site to meet
anticipated NPDES regulations in the near future and thus did not
want to encumber the site with another lease. '
With the city unwilling to renew the lease, Earl prepared a
utilization Agreement with the intention it express mutual
understandings between the parties regarding the use of a small
portion of the site by community Pride as a storm water detention
pond for the center's expansion plans, to confirm in written form
the City's lack of liability and maintenance responsibilities for
the pond, and to assure that there was written evidence of the
city's future plans for the site.
When the initial ,agenda package was sent for legal review and
'approval prior to going to the city commission in November, Miles
Lance requested some changes in the document language. The
document was revised accordingly and sent to Martha Skelton again
on November 18th. The signed originals were returned to Earl on
December 15th and forwarded with the agenda package to legal on
December 16th.
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RECEIVED
JAN 0 3 i995
CITY CLERi( DEPT.
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Item II
CLEARWATER CITY COMMISSION
Agenda Cover ~emorandum
\~,
Heetlng Date
\.)'1.95
SUBJECT: ROSETREE COURT STORM REPLACEMENT (94-5) and FLUSHING AVENUE SANITARY
INTERCONNECTOR SEWER (94-18)
REOOMMENDATION/MOTION: Award a contract for ROSETREE COURT STORM REPLACEMENT
(94-5) and FLOSHING AVENUE SANITARY INTERCONNECTOR SEWER (94-18) to STEVE'S
EXCAVATING AND PAVING, INC. of CLEARWATER, FLORIDA for the sum of $144,924.00
which is the lowest responsible bid received in accordance with plans and
specifications,
~ and that the appropriate officials be authorized to execute same.
BACKGROUND:
ROSETREE COURT STORM REPLACEMENT ( 94-5) - It has been established through citizen
complaints and staff observation that during summer storms, street and house
flooding occurs at the north end of the Rosetree Court cul-de-sac.
The existing storm system that currently drains Rosetree Court consists of an 18"
corrugated metal pipe. This original storm line has deteriorated structurally
because of scour and tree root intrusion. It also has been determined that the
pipe is undersized and cannot sufficiently drain the runoff from the sUbdivision
during certain storm events.
The proposed storm system will include a twenty-four inch reinforced concrete
pipe which will be installed under the Rosetree Court roadway. This location
will provide Public Works crews easier access for future maintenance and repair
work. This project will also include additional catch basins and ditch grading
work along Nursery Road.
FLUSHING AVENUE SANITARY INTERCONNECT OR SYSTEM (94-18) - This project is to
relieve a hydraulically overloaded 8" sanitary sewer in Morningside Subdivision
along Williams Drive by the construction of an additional sewer along an
alternate route. An 8" interconnector sanitary sewer will be constructed along
Flushing Ave. and across Harn Blvd. to an existing 811 sanitary sewer in Ranchwood
Drive. This sewer will divert the hydraulic overload to the East PCF, South
Interceptor Sewer. Traffic flow along Harn Blvd. will not be disrupted.
continued:
Rev ewed by:
Legal N/ A
Budget ./I" ~
Purchasln~ N/A
Risk Hgmt. N/A
IS
ACH
ENG.
OTHER ,,~ .
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CI ty Ha~P*"u.->
User Dept.
Engineering
Advertised:
Funding Source:
COIlIll r as' on Act{ on
Approved
Approved
w/conditlons _____
Denied
Originating Dept.
Engineering
Costs: S144,924,OO
(Current FY>
Date: 11/14/94 & 11/23/94
Papcr:Sj. Petl!rsbur!l Tlnll!sj
Not required
Affected parties
not If I ed
Not required
Capt. I lip. )(
Operat Ing
Other
COM'd to
Appropriation Code(s)
315-96104-563700-539'000
315-96632-563800-535-000
Attachments:
Bid lobulation and Sun~ry
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'" Aqenda Item - 'ROSETREE COURT STORM REPLACEMENT
" ., SANITARY' INTERCONNECTOIt SEWE~ (94'-18)
(94-5)
and FLUSHING AVENUE
~~'These projects will start on or about February 13, 1995, and are scheduled to be
.. completed within 135 calendar days.
Items 1 through 22 are storm. (water) drainage renewal and replacement (R&R) and
total $79,941.00. Items 23 through 39 which total $64,983~OO, are. sanitary sewer
'R&R in nature.
The available balances in the storm Drainage R & R and the Sanitary Sewer R & R
. capital impr~vement projects are sufficient to fund this contract.
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TABULATION OF BIDS FOR: ROSETREE COURT STORM REPLACEMENT 194.6) and FLUSHING AVENUE SANITARY
INTERCONNECTOR SEWER 194.1Bl
· BID OPENING DATE: WEDNESDAY. DECEMBER 14. 199!l
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IftM tl.AlotloUollA' IIUY"A~II, ~jC unluNI c:AUClI uev... 11ICl.YAfIHll ~II AI,IL'IIICAN
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OIlA"'l I1Ar~]I, 1,11 U1DftUAII.t1 LAIKIlI,lI. CH"ftW~ 11 II.", II, 1'f1l"lllUIlll. 'L
lID'Oftl! COUIII II0nlol n1I'1AtlIotINI ~"
1 . INtIAll U" "IHOnCIII tOllltllrll ,,'( 3D l.F, 40,QO 3G,OO Il3,U 40,00 31.00 40,00
2. INtIAII I' PUCIU IIIlllll ""I :IOU. 61,00 40,00 lU.14 40.00 a 1.00 20.00
3. III1ALI It' 1I3D" "INOnCllI toHCIIIU DD3l.F. 60.00 GO,OO 06.43 40,40 112,00 71,00
1'1'1
4, COHSTINCT 101011..0 JUNCIIOIlI IllIM . 2 EACH 2,700.00 2,000.00 1,1:13.&1 1,000.00 2,21l0.00 100,00
lIDO( no4
I. COHIIINCT JUHi:lION DOli .1IillDl no4 I EACH 2.600.00 2 ,GOO ,00 1.021,02 1,000.00 2,210.00 1,000.00
II, CONllIlUC' CO"-LICI JVNCIION 110M I EACH 2.BOO,OO 2,600.00 1,120,01 2,100.00 2,840.00 1,000.00
lIDO( nou. r<:- 1lOW!
7, CONllnuCT JUNCIIOIlI 1lO1I1NOIM nOolA 1 EACH 2,700.00 2 ,GOO ,00 I,B2I.02 1.GOO,00 2,230,00 1,000.00
rc.IlOWI
t, COlllll1UCtlllOll WllO Mil lY1'I C I E...CII 3,400,00 2,400.00 2,064.DI 2,:100.00 2,300.00 1,aoo.00
D. toHllllUCI III..,OIlClO COlllcnnl 1 EACH 3,000,00 1,000.00 6,26A,66 2,000,00 t ,020.00 1,600.00
(HDWAU WIIII<<lII WItfQ WAil
la, IliIIAU . IICll A~llIIltlC IlllIE 000 s.y, 17,60 13,00 12.79 26.26 14.40 34,00
11, 1IlIT.A.llI INCtl AlI'llllltlC OVlllLAY erc. 160 S.Y. 21.40 26,00 1&.04 31.00 111,60 36.00
1lOW!
t2, IHITAIl I lHal "SI'llIIlllC OVIIIL\ V 'C..:J 1.000 S.Y. 4.00 3,60 2.41 3,BO 3.70 6.00
13. .urr.A.llIII01A8M~ncQVlmA~'c.\ H.OS..V. G..O 'ci,OO 3.~B 4.00 ~.OO 11.00
rc.IlOWI
14. AIf'lIllIT OIl,...E "17"'11I pc.noW! 6G S.Y. 11.00 26,00 211.62 24.00 lB.OO 30.00
111, VAIl(Y auntJI CUIIP 10 l.F. 24.00 16,00 \3,77 IB.OO 20.00 10.00
18. IllD IIIJ'tACUlOO 3.000 S.F, 0,60 0.30 0.1l1 0.28 0.40 0.20
17, TYI'f r ITOlllollNlET rc.IlOWI I EACH 3,000.00 2,1100.00 2,B40.73 1,1100,00 3.800.00 1,600.00
18, COIIC!IETE IHlIllCTIJHI F.O,O,I.lNQlX 2 EACH 100,00 000.00 1111.611 000.00 126.00 776.00
nn ..C.IlOWI
tD, IImIlAPE no"DIIl~ OITClI PC.nowl 350 l.F. 7.00 ll,OO to.21 7.00 3.00 6.00
20. l'OllllTllH COHT1lDl I L.S. 1,100.00 660.00 964.10 \,600.00 440.00 600.00
21. II(MOVAl AND IIU'lActMOO Of 2CC C.Y. B.DO 6.00 8.10 8.00 3,\0 16,00
lINSUIT"IllE .....TI_lll' "[OlMUJI
22, 'RlP"IIAIIJN, lI.rAllA 11011I AklI 2 EACH 360.00 400.00 2117,71 400.00 300.00 600.00
.....""QlMlHT Of 'IlOJ(C! SIllN
SUO.TotAl $96,876.00 SBl,386.00 "4.0Bll,43 SBO,3116.20 HII.I~1.o0 . 103.0113.00
fLU.tlND AVE. UNITARY INTEJlCONNECTOR 'EWER 1114.181
23. toHIlIIIlCT I' I'VC ....IlITAnv....l Inll 267 l.F, 40,00 30.00 34.BI 20.00 26.40 30.00
3' 10''&' Ct./ll
24, COlilllllltT IJ' 'VC ....I<ITAIlV 'I'[ 1011 231 L.F. 43,00 34.00 41.00 22.00 31.00 46.00
1110''&' CllTl
26, toNllnllcr I' NC ....I<ITAftV '1'1 lOR 247 l.F, 46.00 40.00 30.43 24.00 41.00 60.00
11141'''' CISTl
20, toHstllllCl O' Of' IICl., ~O'.w tAli\NQ 24 L,F. 134.00 1ll0,00 2~1.6B 76.00 B4.00 76.00
. ACer. 40''&' CIIIl
27, COHST"IICT fllnli IIlYO, n' CllDS5100 1 L.S. t B. 700.00 13.876.00 24,734.13 10,600.00 1 1.000.00 13,600.00
AND~' CAIINO . ACC(. WroD'.O' 01'
26. lIIJ'lAa; I'I'VC UNllIIlOMIN 60 l.F. 24.00 10.00 47.60 26.00 2B.oO \11.00
21, COHIlRIICI 0(1)' ....HlIAIlV Ollor I EACH 2,000,00 2.600,00 2.BBO.31 4,200.00 3.460.00 1,000,00
.....MIOIE
30. toliSTftllCT 0117 IIAHlTAnr U"'HIIQIl I EACH I,BOO,OO 2,200.00 3.020.66 3,100.00 3,\00.00 DOO,OO
31, CONllftllCT I"I'VC ....~ITAny IAlUlAl 120 l.F. 14.00 24.00 4B.B3 20,00 12.40 20,00
ftlPl.O.C(UOO
32, RI..OVE ANII 1l1l'lAC( UNIlUIIAllll 160 C.Y. B.OO 6.00 10,BO 0.00 3.10 16.00
.....IUlII\IIlRUClC utA.uno
33, CQlON[CI 10 ou.t!NCl ......t<llDl( . E",CH 3.100,00 3ljO 00 2,Bl1l.f14 1,000.00 710,00 aoo.oo
34. CONIlRUCl I' Ilrl rC.3 COIM'ACIIIl 676 s.y, 11.00 10.00 21.10 24.20 10,00 36.00
"51'llAIIIC """ CQ\lftI[
36. CONllnUCI I llJ' IVI'I. rC.l AlI'llIIlIlC 230 S.Y, a.l0 6,30 4.30 D,7I; D,30 0,60
CONtllnl "A"llNllllll1
311. nfUOVI , IIII'\"Cllll.l"~1ll CUIIG 00 l.F, 11,00 U,OO 43,61 16,00 1~,60 10,00
37, IIllo1aVI , IIII'1ACI I' tUlIClIl1I I W 2~0 S,F. .1.76 1.90 0,22 3.00 3.40 2,60
31. flU'LAU WU a,OOO S,f. , OliO 0.30 C,bl 0,11> O,~O 0.:10
:It, '"IJ'/lIIA'ION, IIIIIA\I"'I'~ ......, I EACH ~ BO ,00 600,00 3~5A I 400,00 310,00 ~OO.OO
......""al"'I~1 Of ",aJICI lION
~UIIIIHAI U~,I1~,OO laB,16~,OO 1100,469,&0 $D7.291,1;0 $1I4.IU3,OO $1..11711,00
lIll>UlII" G1lAtou lU1AI $\OI,B47,OO 1141,6l;Q.OO "g~,1l~6,3g $147.11112.70 $ 1~4,1l2~,00 ".,,031 00
AWARD DATE: WEEK OF JANUARY 17. 1996
liD 'UMMARY . Bidl SoliCllld, 1111
Conll.clon Picking Up Pltnt IIld Sp.c" . I
Conlllclon R..pond,ng 10 Bid ' a
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DEC-3a-19'34 1M 16 FROI'I CITY OF CLtd. ENGHEERING TO
6488
P.Ol
TO:
FROM:
COPIES:
CITY OF CLEARWATER
Interdepartment Correspondence Sheet -#.):l,
CMh.lA, I
Ellz8b~th M. Deptula, City M8nrr~ . '
Richard J. Beier, City Engineer ~
Kathy $. Rice. Deputy City Manager
William C. Baker, Assistant City Manager
Terry Jennings. Chief Engineer
Gary A, Johnson, Engineering Project Coordinator
SUBJECT:
Bnckground Information on Steve's Excavating & PavIng. Inc.
DATE:
December 30. 1994
As requested, end In under$tending your concern regarding the selection of Steve's
Exoavating Company, I offer the subsequent information:
, . Subssquent to the Duncan Avenue job. In which we wefe all aware that we
experienced a construction problem with Steve's Excavating & Paving, Inc., Steve's
Exoavating & Paving. Inc. had performed in an outstanding manner on the Poinsettia
Avenue end Papaya Street (Contrect #93-18), jOb on Clearwater Beach, .
a. This job entailed the contractor to work in extremely tight and congested
quarters with regard to both rlght.of~w8v and existing utilities.
" , b. The contractor had to work with many propetty owners who had very real
concerns regarding this construptlon and the impact to their business.
c. The contractor had to worle in I!J very expeditious manner to accomplish a Job
-so as to pose a mInimal impact to these concerned property owners.
2. Also Includad within the agenda Item is the bid package which provides 8 Tebuletlon
of Bids, by six contractors. You will note that Steve's Exoavating and Paving, Inc. Is
the lowest bidder.
Although the low bidder is normally that entity which is awarded the contract, It should not
be the sole basis for our decision. However. In this case I believe that Steve's Excavating and
Paving, Inc., which is located here within the City of Clearwater, should be given another.
contract based on the performance as described on the Poinsettia and Papaya Street project.
Should their performance be less than what we expect in order to accomplish the project In
both a professional, safe and expeditious manner, I recommend we thon consider means
which would impede the award of any future contracts to this contractor.
RJBI]I
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TOTAL P.Ol
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A G R E E M B N T
THIS AGREEMENT, made and entered into \~
this day of , 19, ~
by and between John c~ Favalora. ~9 Bisho~ of the
Diocese ot st~ Petersburg. A corDoration sole of
1808 Skvland Drive , Clearwater, Florida 34619,
hereinafter referred to as "Owner," and the CITY OF
CLEARWATER, PLORIDA, a municipal cot~oration,
hereinafter referred to as tlCitYi"
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WIT N E S BET K :
..
WHEREAS, the Owner presently owns the real property described
herein, and has requested that the City install a sanitary sewer line
and facility to make sanitary sewer service available to serve the
property and that the Owner be permitted to tap into the sanitary sewer
line upon installation; and .
WHEREAS, the Owner is agreeable to have the City of Clearwater
complete said special improvement and upon completion thereof to have
the city immediately file a lien against the property in the amount of
their pro rata share of the cost of installation of the sanitary sewer
line and facility; and
WHEREAS, the city is willing to install the sanitary sewer line
and facility to serve the property under certain conditionsi
NOW, THEREFORE, in consideration of the foregoing premises and
other good and valuable considerations, the parties hereto agree as
follows:
1. The Owner agrees that the city may immediately commence and
complete the installation of a sanitary sewer line and facility to
serve the real property owned by them, legally described as follows:
Lot ~ and the South 1/2 of Lot 11, Block "H"
Carlton Terrace First Addition, according to
.the map or plat thereof as recorded in Plat
Book 43, page 39, Public Records of
pinella. county, Florida.
Known as: 1808 skyland Drive
Clearwater, Florida 34619
and that upon completion of said work that the city may immediately
file a lien against the real property in the amount of $1.363.74
which is the Owner's pro rata share of the installation of the sanitary
sewer line and facility. said lien shall provide that it may be paid
in ten equal annual payments in the office of the city Clerk with
interest at the rate of at per annum from the date of the lien until
paid and. in case of default in the payment of said minimum annual
payments, together with the interest thereon, that the city may take
immediate steps to enforce said lien by foreclosure or other
proceedings. Said lien shall also provide that if the city is required
to enforce the collection thereof by foreclosure or other proceedings,
that the Owner shall be responsible for the payment of legal fees and
all costs of said proceedings.
2. The Owner by this Agreement specifically grants unto the city ~
of Clearwater a lien in the amount Ret forth 1n Paragraph 1 above'~3
which is the Owner's pro rata share for the installation of the I
sanitary sewer line and facility against the above described real
property and waives all requirements for and entitlement to the conduct
of and notice of any pUblic hearing by the city of Clearwater for a
special improvement assessment against their property for the
installation of said sanitary sewer line and facility. The Owner
further agrees upon the request of the city to execute all additional
instruments, if any, which may be required to formally grant unto the
City a lien against their described real property.
3. The city agrees to permit the Owner upon the completion of
said installation to connect to the sanitary sewer line under the same
conditions as other owners are permitted to do so.
4. This agreement shall be binding upon the heirs, administra-
tors, personal representatives, successors and assigns of the parties
hereto and a copy thereof may be immediately recorded in the Public
Records of Pinellas county, Florida, by the city so as to serve as
notice thereof to all other persons.
IN WITNESS WHEREOP, the parties hereto have caused these presents
to be executed on the date first above written.
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WITNESS
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Witne.. Printed Sigua~ur.
~,~ fttJ!/>>-.
John c. r.valora, .. Bi.hop of
nioces. of st. Petersburg
P.O. Box 4.0:200
St.. petex-aburg, Flori.da 33143-0200
~ J~{.4D
WITNESS
STATE O~ FLORIDA
COUNTY O~ PINELLAS
~. The foregoin$',instrument was acknowledged before me this ~day
O1::~~Mh)u , 19.!:t..!:t.- by John C. Favalora; as BishoD of the Diooese ot,
st. P.ter8~UrqM A corporation Sole , who is personally known to me or
who has produced as identification and who ( )did
( )did not take an oath. ~
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....':\ SIF 't, of person tak
.... \,. F'~ "
..- C(.. tt.....'..... ,.......t'l .,
.: ~~.s.. 0 1 A A j..:r( "
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: (My Comm, E,DltIl . ~
:; : ~.28,\~ ~ ::
:: ~ No, CC4Ol1~ ,: :
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AUtJE l\J S ( EE~R ~', ~1
Type/print/stamp name of acknow1edger
c.c. L/Dq:5 Z 5
a1 No., f any
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Countersigned:
CITY OF CLEARWATER, FLORIDA~/'~
By: V
Elizabeth M. Deptula
City Manager
ATTEST:
Rita Garvey
Mayor-Commissioner
Approved as to form
and cQ~a8b.JlnilIiil = L/~ q f} L-
'}/)./J/J ~ If\. . ~ lJ r 1= \I; J~ iJ C \.
Miles A~ ~
Assistant City Attorney
Page 3 of Agreement between the CITY OF CLEARWATER, FLORIDA, and
Jolin c. :ravalora. as DisboD of the Diocese of st. Petersburcr. A
Corporation Sole bearing the date of , 1994
regarding sanitary sewer for Lot 10 and South 1/2 of Lot 11, Block
~, 'Carlton Terrace.Pirst Addition (subdivision).
cynthia E. Goudeau
City Clerk
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STATB OF PLORXDA )
COUNTY OF PINBLLAS )
BEFORE ME, the' undersigned, personally appeared Rita Garvey, the
Mayor-Commissioner of the City of clearwater, Florida, to me well known
to be the person who executed the foregoing instrument and acknowledged
the execution thereof to be her free act and deed for the use and
purposes herein set forth. .
WITNESS my hand and official seal this
day of.
19
Notary Public
Print/Type Name:
My commission Expires:
(include commission No.
STAT! OP FLORIDA )
COUNTY OP PINELLAS )
BEFORE ME, the undersigned, personally appeared Elizabeth M.
Deptula, the Interim City Manager of the city of Clearwater, Florida,
to me well known to be the person who executed the foregoing instrument
and acknowledqed the execution thereof to be his free act and deed for
the use and purposes herein set forth.
WITNESS my hand and official seal this
day of
19
.
Notary pUblic
Print/type name:
My commission Expires:
(include Commission No.
C . '
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Item II
CLEhRWhTER CiTY COMMiSSION
Agenda Cover Memorandum
1~.
Heetfng Date
\'1'1.<75
t
SUBJECT:
Sovereign Submerged Lands Use Agreement No. UA-52-145
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RECOMMENDh~ION/MOTION: Adopt Resolution 95-11 approving Sovereign Subme1:ged Lands Use
Agreement No. UA-52-145 with the Board of Trustees of the Inte1:nal Imp1:ovement Trust Fund of
..the State of Florida'-" '., . . ..
UO and that the appropr1ate offlc1als be authorlzed to execute same.
BACKGROU~D:
The city of Clearwater has completed the installation of four utility lines under
Clearwater Pass in conjunction with the new Clearwater Pass Bridge construction.
Use Agreement No. UA-52-145 is to be used solely for the installation of two
,subaqueous water mains, one subaqueous force main, and a subaqueous gas line.
The existing Submerged Lands Use Agreement specifies highway use. The Florida
Department of Environmental Protection (D.E.P.), Division of state Lands, acting
as the designated agent for the Board of Trustees of the Internal Improvement
Trust Fund, does not consider utilities to fall under the classification of
highways. D.E.P. did previously provide emergency authorization to allow the
project to proceed.
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Purchasing
NA
Costs: NA
Reviewed by:
Legal 'P' !i
Budget NA
(Current FY)
funding Source: NA
Conmlssion Action
Approved
Approved
w/condltlons _____
Denfed
NA
Date:
Capt. I~.
OperDt In9
Other
I'
Rfsk. Hgmt.
DIS
ACH
!lA
Cont1d to
Poper:
Not required X
Affected parties
notified
Appropriation Code(s)
NA
A tt nchments:
Use agreement
Resolution 95-11
Not requIred X
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RESOLUTION NO. 95-11
A RESOLUTION OF THE CITY OF CLEARWATER,
FLORIDA, APPROVING A SOVEREIGN SUBMERGED LANDS
USE AGREEMENT WITH THE BOARD OF TRUSTEES OF
THE INTERNAL IMPROVEMENT TRUST FUND OF THE
STATE OF FLORIDA FOR THE INSTALLATION OF
UTILITY LINES UNDER CLEARWATER PASS AND
AUTHORIZING THE CITY MANAGER TO EXECUTE THE
AGREEMENT; PROVIDING AN EFFECTIVE DATE.
. '
,'~EREAS, the City has' completed, the installation of four
utility lines under Clearwater Pass in conjunction with.the new
ClearWater Pass Bridg~ construction; and
WHEREAS, the existing Submerged Lands Use Agreement specifies
highway,use only; and
, WHEREAS, the State desires that .a Sovereign Submerged Lands
Use Agreement be executed for the utility lines that were installed
under Clearwater Pass; now, therefore,
BE IT RESOLVED BY THE CITY COMMISSION OF THE
CITY OF CLEARWATER, FLORIDA:
Section 1. The Sovereign Submerged Lands Use Agreement, a
copy of which is attached hereto as Exhibit A, is hereby approved,
and the City Manager is authorized to execute said agreement on
behalf of the City.
PASSED AND ADOPTED this
day of January, 1995.
Rita Garve~, Mayor-Commissioner
Attest:
/",
Cynthia E. Goudeau, City Clerk
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EXHIBIT A
BOARD 0J.l' TRUSTIES or Tltl!: INTERNAL IMPROVEMENT TRUST FUND
or THE STATE or FLORIDA
SOVEREIGN SUBHERGED LANDS USE AGREEHENT
il
Use Agreement No. UA-52-145
BOT PILE NO. 522492133,
THIS USE AGREEMENT ie hereby granted by the Board of TrusteQS of the
Internal Improvement Truet Fund of the State of Florida, hereinafter roferred
to a. the Grantor.
WITNBSSETHI That for the faithful and timely performance of and
:,
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compliance with the terme and conditione etated herein, the Grantor doee
hereby grant to the City of Clearwater, hereinafter referred to as the GranteB,
a uae agreement on, under and acrOBe the eovereign lands, if any, contained in
the following legal description I
, :
A parcel of Bubmerged land in Section 17, Townehip 29 South
Range 15 Eaat , in clearwater PaBS ,--pfne1las county.
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TO HAVE THE USE OF the hereinabove described premises for the period
beginning on September 2, 1994 , the effective date of thie use agreement, end
ending on Soptember 2, 2024
The termB and conditions of and for which this
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use agreement "is granted are ae follows I
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1. The above deecribed parcel of land shall be used solely for the
inetallation of two subaqueoue water mains, one subaqueous force main, and ---
a eubaQUeous gas line Within Easement No. 23445, granted to the City of
Clearwater, dated August 26, 1963. Grantee BhalL not engage in any activity
except all dellcr1bed in the Divieion of Environmental Resource Permitting,
Exemption No. 522492133 dated Kay 2, 1994 , attached hereto ae Attachment A,
and mAdo a part hereof. -
2. The consideration for thiB Agreement ahaLl be an amount as determined
by the rule establiehing fees for the use provided for herein. Once the rule is
adopted; payment shall be remitted to the Grantor according to the rule. The
eetablished fee shall be assessed from the effective date of the subject ruLe.
3. The rights hereby granted ehall be subject to any And all prior rights
of the United Statee and any and all prior grante by the Grantor in and to the
submarged landB aituated within the limite of this Agreement.
4. This Agreement constitutes permissive uee only and the pLacing of
facilities" and related structures upon public property pureuant to this Agreement
lIhall not oporate to create or vest any property right in Grantee and .hall not
conflict with the conBervation, protectlon and enhancement of Bald lande.
5. The Grantor, or ite duly duthori~Bd agent, shall retain the right to
enter the property or to engage in management activitioa not inconsietent with
the use herain provided for and sholl retain the right to grant compatible usos
of the property to third parties during the term of this Agreement.
6. Grantor, or its duly authori~ed agent, ahall hove the right at any time
to innpect the works and oparatione of the Grantse in any matter pertaining to
this Agreement.
7. Should a nesd of greater public bsnefit and UBe arlue as determined by
Grantor in ita 8010 discretion, the Grantor ah~lL have tho right to terminato
thin Agreement. At such time, the Grantor uhall iuaue written notification to
the Grantee stating the effective date of euch termination.
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8. Any inequities that may eublloquently ariso all a reoult of this
Agr.ement .hall be eubjoct to negotiation upon written requeot of either party
her.to, and the parties agroe to negotiate in good faith. In caoo of failure by
the reepectlve etaffa to roaolve the conflict(e), the matter ahall be referred
to tho Grantor for final reBolution.
~
9. The Grants. shall investigAto all claimll of every nature at itD
expunee. Eaoh pArty i. reaponeiblll for all peroonal injury and property damage
attributable to the negligent actll Dr omisoions of that party and the office~.,
employe.e And agente thereof. Nothing h.r.in ehall be conotrued aa an indemnity
or a wlliv.r of lIovereign immunity enjoyed by any party hereto, all provided in
Section 768.28, Florida Statutell, a8 amended from time to time, or any other law
providing limitatione on claim..
10. Grantee waives venue ae to any litigation arilling from mattere relating
to this Agreement and any .uch litigation between Grantor and Grantee ehall be
initiated and maintainod only in Leon county, Florida.
11. Thie Agreement .hall not be aBeigned or othllrwioe tranDforred without
prior writtsn con.ent of the Grantor or ito duly authorized agent. Any
ae8ignment cr oth9r tranDfer without prior written conaent of the Grantor shall
be null .nd void and without legal offect.
12. The Grantee, by acceptance of this Agreement, binds itDelf, ito
succe.eore and aDllign8, to abide by the proviDionD and conditions herein oet
forth, and Daid provieions and conditions Bhall be deemlld covenants of the
Grante., its succellBors and a.eigna. In the event the Grantee faile or refusolI
to comply with the provillion. and conditione herein oet forth or in the avent the
Grantee violates any of the provisionll and conditions herein, this Agreement may
be terminated by the Grantor upon 30 dayll written noticlI to Grantee, and Grantee
shall immediately remove all llquipmllnt and Dtructures erected on the property
herein at Grantee'lI exponee. All coete, includlng attorney.' foee, incurred by
the Grantor to enforce thie provision ahall ba pald by the Grantee. All notlcee
required to be given to Grantee by this Agreement or applicable law or
a~inistrativa rulee ahall he eufficient if Dent by U.S. Hail to the following
addrllllllU
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City of Clearwater
Poet office Box 4748
Clearwater, Florida 34618
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The Grantee agrees to notify thll Grantor by certifled mail of any
changes to this addresll at least ten (10) daya before the change io effective.
13. The Grantee ohall a.sume all rosponalbility for liabllitiee that accrue
to the aubject property or to the 1mprovemento thereon, including any and all
drainage or epecial asseeemente or taxes of every kind and deecription which are
now or may be hereafter lawfully aeaoeelld and levied against the lIubject property
during the effective period of thie Agreement which reoult from the exietence of
thill Agreement or the activities of Grantee hereunder.
14. Renewal of thie Agreement is at the Dole optlon of the Grantor. Such
rllnllwal ehall be Bubject to the torms, conditione and provlDione of current
lIIanagement IItandarde and applicable lawlI, rulell and regulatione in effect at that
time. In the event that Grantee is in full compliance with the terme of this
Agroamllnt, the Grantee ehall be allowed a 30-day grace period after expiration
of thia Agreement to apply in writing for a renewal. If thll Grantell faile to
apply for a renewal within the grace period, or in the event the Grantor doDo not
grant a renewal, the Grantee ehall vacate the premillell and remove all etructurea
and equipment occupying and erected thereon at ite expo nee.
15. If the Grantee doee not remove said otructuree and equipment occupying
and erected upon the premiDee after expiration or cancellation of this Agreement,
auch structures and equipment will be doomed forfeited to the Grantor, and the
Grantor may authorize removal and may Dell lIucll forfeited etructureo and
equipment after ten (10) daye written notice by certified mail addreosed to the
Grantee at the address specified in Paragraph 12 or at ouch addroee on record ae
provided to the Grantor by tho Grantee. Ilowever, ouch remedy shall be in
oddition to all other remedlee available to Grantor under appllcable laws, ruleD
and regulation. including the right to compel removal of all atructures and the
right to impoee adminietrativa finoo.
16. No failure, or succOSllivo fAllureD, on the part of the Crantor to
IInforce any provision, nor any waiver or Ducceseivo waiverD on its part of any
provluion herein, ehall operate ae a diecharge thoreof or render the oaroll
inoperative Dr impair the right of the Grantor to enforce the same upon any
rllnewal thereof or in the event of subsequent breach or breachoD.
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u.. A~ent ~UA-52-14s
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11. Thia A9reemant i. the .ntire and,only 1l9reement betwoon the partioD.
Itll provi.ion. are not ..verable. Any amendment or modification to thla
A9reement muat be in writin9 and mU.t be acceptod, acknowledged and Ilxecuted by
thll Grantee And Grantor. ' . .
18. No Ildditional .tructurea andlor actIvitIo. IncludIng dredgIn9,
relocation/realignment or llIajor repaira or ronovatione to authorl~ed .truoture.,
.hall be er.oted or conduoted on or ov.r Doverei9nty, uubmerged land. wIthout
prior written con.ent from the Grantor, with the exc.ption of emergency rapaira.
Unlee. .pacifically .authorl~ed in writIng by the Grantor, .uch activItIa. or
.tructurll. ahall be co~.idered unauthori:ed and a violatIon of Chapt.r 253,
Florida statute., and .hall .ubjeot the Grantee to admIni.traeiv. tine. under
Chaptar 1B~14, Florida AdmInIetrative Codo. It om.rgency repaira ohould have to
be undertak.n in the Intere.t. ot public health, .atotr or weltar., tho Grante.
.hall notify the Grantor of ouch repair. .. quIckly.a 0 practIcable, provided,
how.ver, thae .uch amergency actIvitI.. .hall not exceed the actIvIt Ie.
authcri~ed by thi. a9re~.nt.
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U.. Aijiiiment no:--UA-!2~14S
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WITNESSES,
BOARD or TRUSTEES OF THE INTERNAL
IHPROVEMENT TRUST rUND OF TUE STATE
OF FLORIDA
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O~lglnal B19natu~e
(SEAL)
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Typed/p~lnted Name of Witness
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carolyn Thompoon, Bonio~
Managcment Analyst II, Bureau of
Land Management ServiceB,
Division of State Lando, Agent
fo~ th~ Board of Truet~eo of the
Internal Improvement T~UBt Fund
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o~lginal Signature
Typ8d/Prlnted Name of Witnooo
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"GRANTOR"
STATE or 'LORIDA
COUNTY OF LEON
The foregoing instrument wao acknowledged before me thio day of
, 19 , by carolyn Thompoon, Senior Management Analyst II, who i.
per.onally known to me:--
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APPROVED AS TO PORM AND LEGALITY I
Notary Public, State of Florida
DEP Attorn~y
Printed, Typod or stamped Name
My commission Expireel
CommiSSion/Serial No.
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WITNESSBSI
cIty of Clea~ater
Granteo
(SEAL)
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BY
Original Signature of Executing Autho~ity
o~lginal Signature
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Typed/P~inted Name of Witneee
Typed/Printed Name of Executing Authority
original SIgnature
Hayor
TItle of Executing Authority
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"GRANTEE"
Typed/Printed Name of Witne88
STAT! OF
COUNTY OF
Th~ foregoing inet~ument wae acknowlodged before me thie day of
, 19 , by ,
who ia personally known-eo-me or who hao produced as identification.
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My commiasion Expiresl
Notary Public, state of
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U.. Agroement no;--UA-52-145
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, Sinuliwcst District
3804 Coconut Pahn Drive
Tampa. Florida 336]9
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city ot Clearwater
c/o Thomas C. White, P.E.
Davia Volkert , Associates Inc.
3409 West'Lemon street, suite 1
Tampa FL 33609
FILE NO:
COUNTY;
522492913
Pinellas
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RECEIVED tti\)' f 1 1994
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Dear Mr. White:
This' is to acknowledge receipt of your application, File'No.
522492913, on January 18, 1994,' for a permit to install two water
mains, a force main, and a gas line beneath waters of the state,
drilling from uplands to uplands, in Clearwater Pass, at Gulf
Blvd - Clearwater Pass, Clearwater, in Section 17, Township 29
South, Range 15 East, in pinellas county.
At this time no permit is required by this department for your
prolect. Any modifications in your plans should be.submitted for
rev ew, as changes might result in permits being required. This
letter does not relieve you from the need to obtain any other
permits (local, state or federal) which might be required. The
construction project described above, and as shown on all
application material, does not require a dredge and fill permit
from DEP since none of the proposed activity is within waters of
the state as described in Chapters 403 , 373, Florida Statutes
and Rule 17-312.030, Florida Administrative Code. ,
A person whose substantial interests are affected by the
Department's proposed decision may petition for an administrative
proceeding (hearing) under Section 120.57 of the Florida statues.
The petition must contain the intormation set forth below and
must. be tiled (received)' in the oftice of General Counsel of the
Department at 2600 Blair stone Road, Tallahassee, Florida
32399-2400. Petitions filed by the permit applicant and the
parties listed below must be tiled within fourteen days of
receipt of this intent. Petitions tiled by other persons must be
tiled within fourteen days of publication of the public notice or
within fourteen days of their receipt of this intent, whichever
tirst occurs. (The petitioner shall mail a copy ot the 'petition
to the applicant at the address indicated above at the time of
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pngu 5 of 7 Pages
Usu Aareemunt No. UA-52-145
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City of Clearwater
Page Two
File No:
522492913
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tiling.) Failure to tile a petition within this time period
shall constitute a waiver of any right that such' a person may
have to request an administrative determination (hearing) under
soction 120.57 of the Florida statutes.
The Petition shall contain the following information:
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The name, address, and telephone number of each
petitioner, the applicant's name and address, the
Department file number, and the county in which the
proposed project would be located;
A statement of how and when each petitioner received
no~ice of the Department's action or proposed action;
A statement ot how each petitioner'S substantial
interests are affected by the 'Department's action or
proposed action;' ,
A statement of the material facts disputed by the
petitioner, if any;
A statement of facts that the petitioner contends
warrant reversal or modification of the Department's
action or proposed action;
A statement ot which rules or statutes petitioner
contends require reversal or modification of the
Department's action or proposed action; and
'(g) A statement of the relief sought by petitioner, stating
precis~ly the action that the petitioner wants the
Department to take with respect to the Department's
action or proposed action.
If a petition is filed, the administrative hearing process is
designed to formulate agency action. Accordingly, the
department's final action may be different from the position
taken by it in this notice, Persons whose substantial interests
will be affected by any decision of the Department with regard to
the application have the righ~ to petition to ~ecome a party to
the proceeding. The petition must contorm to the requirements
specified above and be filed (received) within fourteen days of
receipt of this notice in the Office of General Counsel at the'
Department's address set torth above. Failure to petition within
the allowed time frame constitutes a waiver ot anr right that
such a person has to request a hearing under sect on 120.57 of
the Florida statutes and to participate as a party to this
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Page Three
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File No:
522492513
proceeding. ' Any 'later intervention will only be at,the approval
ot the presiding otticer on motion tiled under rule 28-5.207,
F.A.C.'
It 'you have any questions,please cDntact-Ken Huntington' (Ext.
,330) ot this orrice. When referring to, this project, please UDe
the tile nWllber listed 'above.
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RSimsb
,cc: Corps of E,ngineers
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Attachment A
Paga 7 of"7 Pages
~8e Agreement No. UA-52-145
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434 .$ f:i:it,
Bob Stetler ' '
Environmental Administrator
Water Management 1
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CleaIWater City Commission
Agenda Cover Memorandum
\5.
1-17-95
It em fI
Meeting Date: ____
SUBJECT:
Mast Arm Traffic Signals - Resolution #95-1
RECOMMENDATION/MOTION:
Adopt Resolution #95-1 providing all new traffic signals installed within the
ci ty limits of the city of Clearwater be a mast arm system.
II end thet the Ipproprfete offiClels be authorized to execute same.
BACKGROUND:
The Florida Department of Transportation (FOOT) recently adopted a policy
requiring all new traffic signals installed by FOOT that are within ten miles
of the coastline be supported with mast arms instead of traditional span wire
assemblies. Mast arm systems are not only more aesthetically appealing but
have also shown greater resistance to high winds during tropical storms and
hurricanes.
The city's Traffic Engineering Division supports the FDOTls new policy,which
becomes effective in March, 1995. Traffic Engineering has been installing any
new or replacement traffic signals with mast arm systems and would like to
continue this practice.
This resolution would apply to all pUblic roadways within Clearwater city
limits, whether under the jurisdiction of the FOOT, pinellas County or the City
of Clearwater.
Reviewed by:
Legsl
Budget
purchas I ng
Risk Hgmt.
CIS
ACH
Other
J~
WIA
W/A
N/A
N/A
N/A
originating Dept:
Engineerlngl
TraffIc EngineerIng
Costs: S N/A
Total
User Dept:
EngIneering/Traffic
EngIneerIng
$
Current fiscal Yr.
fU'lding Source:
o Capi tal 11l'fJ.
[J Operating
o Other
C~ission Action:
o Approved
o Approved w/conditlons
o Denied
o Continued to:
Advertised:
Date:
1'- Peper:
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Affected Parties
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Appropriation Code:
Attadwents:
Resolution 1'195.1
FOOT Policy Statement
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RESOLUTION NO. 95-1
A RESOLUTION OF THE CITY OF CLEARWATER, FLORIDA,
LIMITING TRAFFIC SIGNALS INSTALLED WITHIN THE CITY
LIMITS OF THE CITY OF CLEARWATER TO MAST ARMS;
. PROVIDING AN EFFECTIVE DATE.,
WHEREAS, the Florida Department of Transportation recently adopted a policy requiring
that all new traffic signals installed by the Department of Transportation that are within ten miles
of the coastline on the state highway system shall be supported by mast arms, with limited
exceptions; and
WHEREAS, the City finds mast arm traffic signals more aesthetically appealing tJum
span wire assemblies; and
WHEREAS, mast arms have shown much greater resistance to high winds associated with
tropical storms and hurricanes than span wire assemblies and other traffic signal systems; noVl,
therefore,
BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF'
CLEARWATER, FLORIDA:
Section 1. The City Commission supports limiting traffic signals installed within the city
limits of the City of Clearwater to mast arms. The City Commission supports the use of mast
arms on all public roadways within the city limits, whether under the jurisdiction of the Florida
Department of Transportation, Pinellas County, or the City of Clearwater. . ,
I
. !
Section 2. This resolution shall take effect immediately upon adoption. '
PASSED AND ADOPTED this
day of
, 1995.
Attest:
Cynthia E. Goudeau
City Clerk
Rita Garvey
Mayor-Commissioner
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DOT DESIGN
If
TEL:813-975-6150
Dee 06.94
16:16 No.006 P,Ol
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~L~RID~:'''- ,,.::"~ DBPARTMENT
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LAW'fOh C; 1I11.1:S
nnVtIllhDII
OF TRANSPOR.TATIOr'
10J J.......ft.-o $1,.*1, T..W........L 110..... "~:J".ouo ' '".If Q, ",",\fl.
Meu,,,,",
E.OLICY STA~m..sJ;:ti'l' .
Effective: August 8, 1994
Responsible Offico:
Traffic Engineering
. Topic No.: 000-625-020-8
TRAFFIC SIGNAL SU1'POR1'
Effective March 1, 1995, al.l new signals installed by tho
Department on the state Highway System that are within ten milGs
of the coastline shall be supported by mast arms with the signal
head( s) riqidly att.aohed to the mast arm.' A span wire ass-embly
may be used ~lthin ten miles of the coastline only when it is
impraotical to use a mast arm or overhead rigid structure.
The signal support. $ystem used for signals located ~or8 t.han ten
~iles f.rom the coastline shall be selected aftor consideration of
appropriate site conditions, desi9n requirements and cost.
~:
seoretary
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Clearwater City Conunission
Agenda Cover Memorandum
I tem II
Meeting Date:
lc'.
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SUBJECT: Recycling Business Plan Revision and customer Base Expansion
RECOMMENDATION/HOTION: Approve the revised Clearwater Solid Waste Recycling
Business Plan, approve the providing of recycling service to customers in
unincorporated pinellas County who are on the clearwater utility billing system
and are willing to pay for the service (Opportunity 1), approve the expanded
acquisition of multi-family and commercial recyclng customers by hiring one
additional temporary sales person (opportunity 3),
B 8nd that the appropriate officials be authorl%ed to execute same.
BACKGROUND: In November 1993, the city commission awarded a five year contract
to the Clearwater Solid Waste Department (CSW) for the provision of residential
and multi-family recycling programs citywide. In January 1994, the City
commission approved CSW's participation in commercial recycling citywide in
competition with private recycling companies using a flexible rate schedule.
The City commission in the process of approving the citywide recycling programs
charge~ CSW with the responsibility for becoming an entrepreneurial enterprise,
that operated like a company, and held the Director of Solid Waste personally
responsible for the performance of the company in compliance with the five year
proforma which he presented to the city commission and upon which they based
their approval.
CSW has prepared an updated Recycling Business Plan as requested by city
Management and the city Commission. This plan provides additional information
regarding the promotion, marketing and conduct of the recycling program to
include telephone book recycling. Included are sales and revenue goals tied to
the five year proforma initially approved. The revised plan also presents to
the Commission Opportunities 1 and 3 for expansion of recycling service to a
larger customer base with a sales staff augmented by one temporary employee.
Opportunity 2, the expanding of recycling service to adjacent municipalities,
has been deferred for consideration at a later date. opportunities 1 and 3
have been presented to the city commission for approval since they represent a
request by CSW to operate the recycling program outside the city limits of
User Dept:
Recycling
S N/A
Current fiscal Yr.
C~i8sion Action:
o Approved
o Approved II/conditions
D Denied
o Continued to:
Reviewed by:
Legal
Budget
Purchasing
Risk Mgmt.
CIS
ACM
Other
N/A
N/A
NJA.
N/A
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Originating Dept:
solid Waste
. 'PI, '1:1.
Costs: S MIA
Total
Advertised:
Date: NtA
Paper: NtA
~ Not Required
Affected Parties
o Notified
~ Not Required
FUlding Source:
o Capitol IlTp.
o Opere.t flVjJ
o Other NtA
Att~t.:
Recycling Business Plan
Opportunity 1 Analysis
opportunity 3 Analysis
o None
Appropdotion Code:
UtA
Printed on recycled paper
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Clearwater. In the past, CSW has not provided any type of solid waste service
outside the city limits. Solid Waste service provided by CSW has been used as
an enticement for citizens who are not incorporated in the city of Clearwater
to become incorporated in order to receive the higher quality service.
Opportunity 1 expands the cuatomer base to include citizens of unincorporated
pinellas County who are on the Clearwater utility billing system and who are
located in enclaves or areas adjacent to existing CSW service routes. One
thousand of these approximately 3000 potential customers can be served by csw
'as part of existing routes without personnel augmentation and with minimal
additional expense. The approval of Opportunity 1, if 1000 customers or 33%
percent of the customer base signs up for the program, could generate
additional revenues of approximately $53,470. These customers would pay the
going residential recycling rate plus a 10% surcharge for being in the
unincorporated area.
Opportunity 3 is a request by CSW to add a temporary sales staff member in
order to front load the customer base for the multi-family and commercial
programs thereby increasing revenue from customer billing. The sales staff
member would be on a one year contract with potential for renewal and with part
of his/her compensation based upon a sales incentive. The first year, this
temporary sales person would spend 87% of his/her time on the mUlti-family
program and approximately 13% on the commercial program. By using this
temporary sales person additional customers can be brought onto the system more
rapidly and the system can derive cumulative benefits from additional billing
revenue and larger volumes of recyclables at a time when the recyclables market
is most favorable. Approval of opportunity 3 would enable csw to improve it's
profits by approximately $500,000 over the five year contract. No additional
surcharge would apply to the commercial program since a flexible rate schedule
in competition with private companies is necessary in order to promote sales
within the program. No surcharge to unincorporated mUlti-family complexes
would apply since a savings must be realized in their solid waste rates in
order to sell recycling and private company rates for mUlti-family are
negotiable.
Upon approval of Opportunities 1 and 3, a revised ordinace to incorporate the
additional rate schedules to support opportunities 1 and 3, reflecting the 10%
surcharge for unincorporated County residential customers, will be prepared and
submitted for approval in February. A 10% surcharge was recommended after
analyzing the market and determining that a larger surcharge would elevate CSW
rates tO,a level that would not be competitive with the private companies
operating in the unincorporated county area.
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OF
SOLID WASTE
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RECYCLING
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BUSINESS PLAN
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RECYCLING BUSINESS PLAN
, TABLE OF CONTENTS
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EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . .
INTRODUCTION. . . . . . . . . . . . . . . . '. . . . . . . . . . . . . . . . 1
GENERAL DESCRIPTION OF RECYCLING. . . . . . . . . . . . 1
ANALYSIS OF THE RECYCLING CLIMATE AND
COMPETITION ......... '. . . . . . . . . . . . . .'. . . . . . . .'. 3
PRODUCTS AND SERVICES . . . . . . . . . . . . . . . . . . . . . . 4
OPERATIONAL PLAN .................... ". . . . . . . 7
MANAGEMENT AND ORGANIZATION ............... 12 '
OWNERSHIP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 14
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ORGANIZATIONAL CHARTS ................. 15 & 16
RECYCLING PROGRAMS.. STAFFING. . . . . . . . . . . . .. 17
MAJOR MILESTONES .......................... 18
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STRUCTURE AND CAPITALIZATION. . . . . . . . . . . . . . . 18
APPENDIX A . . . . . . . . . . . . . . . . . . . .. FINANCIAL PLAN
APPENDIX B . . '. . . . . . . . . . . . . . . . .. MARKETING PLAN
APPENDIX C . . '. . . . . . . . TELEPHONE BOOK RECYCLING
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The City of Clearwater Department of Solid Waste, herein referred to as CSW, began providing
the citizens and businesses oj Clearwater with three, new, full service recycling programs
during FY 1993/94. In March 1994, the Commercial Recycling Program began collection and
processing of recyclable materials, primarily cardboard. In April 1994, the Multi-family
Recycling Program began service to eighteen (18) willing.to-pay complexes. The Status of
Progress graphs attached (Figures 1 & 2) reflect the nu~ber of accounts activity through July
31, 1994 for each of these programs. During June and early July 1994, CSW distributed,
residentiall&gallon bins, commenced its Residential Curbside/sort recycling collection and
began billing a monthly fee to approximately 25,000 accounts for these 26,800 homes or
their equivalents.
Analysis of the recycling climate and competition indicates very favorable support for these
three programs. Therefore, we have developed three very aggressive opportunities which we
are recommending that the ~ity Commission support. They are as follows:
Opportunity 1. - Expand the existing level of recycling operations to include those .Water,
Sewer or Gas Only. utilities customers already on our utilities billing system and outside the
, .
City who requests our recycling service and are willing to pay for the same. This will allow
CSW to optimize its growth and approach approximately 2,500 to 3,000 additional accounts
with the appropriate Residential, Mult~family or Commercial Programs. No revisiqn to the
Approved FY 1994/95 operating and capital budgets for recycling is required if this
opportunity is supported.
Opportunity 2. - Expand the existing level of recycling operations to include other enclaves and
adjacent cities in Pinellas County. This will allow CSW to fill a void, particularly in Residential
and Multi-family service in the County and all three programs in our neighboring cities.
. '" ~ .
~ (continued)
Minor increases to the o~er operating expenses (inventory purchases - resale - $6,000 and
operating supplies - $2,000), personal services (overtime - $3,000) and transfers to CIP
(Recycling Carts & Dumpstefacquisitions - $10,000) budgets for recycling would be required
if this opportunity is supported.
"
. The benefits of implementing these opportunities to the City is to allow CSW to expand into
areas where it may provide its recycling services, meet Its goals and increase its profitability
so that a larger Payment in Lieu of Taxes, Administrative Interfund Transfer or Dividend may
be ,made. A Financial Plan (Attachment A) and a Marketing Plan (Attachment B) are provided
as an integral part of this report.
I
.,
. .
Opportu~i1y 3. - Hire an additional sales representative to support the Mult~family and
Commercial programs. This: will accelerate profitability and provide the sales resources to
support opportunities one (1) and two (2). Increases of $32,000 for personal services,
$1,500 other operating expenses and $25,000 for container acquisition will be required. This
opportunity will pay for itself in the first year while providing a 20 percent return on
investment.
I,
We request City Commission approval to pursue opportunities one, two and three.
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Clearwater was initially incorporated in 1891 as Clearwater Harbor. It was originally an
agricultural and fishing village. In 1896 Henry B. Plant brought rail travel to Clearwater and
built the luxury Belleview Hotel. In 1915 Clearwater was chartered as a municipality and has
since that time evolved systematically into a resort community and more recently a business I
and manufacturing center. Clearwater is one of the largest cities in the Tampa Bay area. It
occupies 26.4 square miles on the highest bluffs along Florida's coast, standing between thirty
.
and seventy five feet above sea level.
Clearwater has approximately 28,000 single family residences, and approximately 20,000
multi-family living units. Th~re are approximately 9,000 businesses registered with the
,
Chamber of Commerce. It is the county seat of Pinellas County, one of the southeast's most
industrialized counties providing a broad scope of economic benefits ranging from tourism to
clean light industry and electronics.
Clearwater is a progressive, family-oriented city which takes great pride in ~erving its citizens
well. In line with that commitment, Clearwater has just embarked on a broad scoped, City-
wide, full ~ervice recycling p,rogram. '!
~~ERAL DESCRIPTION OF RECYCUNG SERVICES
The City of Clearwater Department of Solid Waste, herein referred to as CSW, is providing
the citizens and business community of Clearwater with a full-service recycling program. This
currently includes Residential, Curbsidejcurbsort collection to approximately 25,000 accounts
for 26,800 homes all of which are billed a monthly fee. From mid June to early July 1994,
CSW initially distributed residential IS-gallon recycling bins to each of its active solid waste
black barrel customers. Since an account may represent a duplex (2 homes), a triplex (3
homes) or a small hoteVmotel of less than 15 units (14 homes), the first month's volume is
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an approximation. In additio'n, CSW currently provides Multi-family collection service to 50
complexes (approximately 4,300 living units). CSW's goal is to provide Multi.family service to
230 complexes (approximately 20,000 living units) in the next three years. Finally,
Commercial collection is provided t9 277 businesses. The Commercial recycling program
uses a flexible rate structure that enables it to be competitive with the private recycling
companies operating within Clearwater.
Each program is a separate cost center for good accountability. The Residential Program is
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oriented to recycle newspaper, three colors of glass bottles and jars, plastic milk jugs and
soda bottles, and aluminum and steel cans. The Multi-family Program collects newspaper,
aluminum and steel cans, the three colors of glass and corrugated cardboard. The
commercial recycling program is oriented primarily toward old corrugated cardboard,
newspaper, aluminum and steel cans, office paper and glass.
Particular emphasis will be placed upon the old corrugated cardboard portion of the
commercial recycling program. This is the most lucrative commodity and will provide the
greatest return for effort expended. It is also the commodity most sought after by the private
companies. The Commercial Program will be the major revenue generator and is expected
to provide the most revenue for the program as a whole.
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In addition, the recycling program provides a Multi-Material Oropoff Center which takes all
commodities collected in the ,three programs, a community service program that provides free
recycling service for office and computer paper to nineteen (19) public schools, free recycling
at coastal and neighborhood cleanups and City-sponsored events and a "mini dropoff center
at the City Marina. Currently, both the Multi-Material Drop.off Center at 1701 N. Hercules
Avenue and the "Mini Drop-Off" Center at the City Marina are operational. There are six (6)
public schools participating in our free recycling service for office and computer paper. This
academic year, the remaining schools will be approached to participate in this no charge
program. Finally, three neighborhood cleanups have occurred.
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A full-service Educational and Promotional Program is being conducted to reach schools, civic
groups, business organizations, charitable gr<Jups. and Homeowner Associations as well as
interested individuals. An educational timeline is provided on Page 20. Please see Marketing
Plan - City 'wide Recycling Program Strategy Section.
Processing and marketing of reeyelables are accomplished by CSW at its new complex, 1701
N. Hercules Avenue. There recyclables are sorted and prepared for market. Marketing is
a dynamic process to opti~ize profits. Markets are, continually sought after and spot
marketing of recyclables will be used if need be, to take advantage of opportunities to
increase profit. Neighboring municipalities have been invited to let us market their recyc1ables
to increase volume for mor~ revenue. Dunedin is currently marketing newspaper through
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CSW. Largo has shown interest. The processing center shipped in July 8 tons of aluminum
cans, 71 tons of cardboard. 73 tons of glass, six (6) tons of office paper, 287 tons of
newspaper, five (5) tons of plastic and nine (9) tons of steel cans and forty-eight (48) tons
scrap metal.
ANALYSIS OF THE RECYCUNG CUMATE AND COMPETITION
Clearwater is a sparkling resort city with a progressive, environmentally oriented population.
The citizens of Clearwater enthusiastically support recycling. In a 1993 citizen survey, 82% ' ,
of the population supported recycling and said that they would pay up to $2.00 per month for
the service.
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The Solid Waste System in Clearwater is an enterprise fund. All Solid Waste service is
controlled by the Department of Solid Waste. Clearwater provides a full-service Solid Waste
System which furnishes all types of service except roll-off. Roll-off is provided by seven (7)
private waste hauling companies functioning under City supervision and controlled through an
annual permitting process.
Recycling service, a component of the Solid Waste System. is also provided by the
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Department of Solid Waste. Residential and Multi-family recycling is provided only by the City.
No private. companies are permitted to compete in the residential and multi-family recycling
market. Commercial recycling is open and competitive to State certified recovered materials
dealers (recyclers). The City of Clearwater competes with the private recyclers in the
collection of cardboard, newspaper, glass, aluminum and steel cans, using a flexible rate
schedule. These private recyclers are Waste Management, SFI, Kimmins, Waste Aid, ACC
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Recycling, Accurate Paper Recycling and Metro. As markets develop, additional products will
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be added to the various programs. Some interest has been shown in additional mixed plastic,
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such as, detergent jugs and other non-hazardous containers.
The City of Clearwater Recycling Program is 'governed by an ordinance designed to conform
strictly to the State Statutes (HB461). CSW has received over twenty five (25) unsolicited
requests for its Residential Curbside/sort and Multi-family Recycling services from potential
custome'rs outside the City. Most of these requests come from customers/accounts already
receiving a City utility bill for some other service provided.
In addition, preliminary discussions with the cities of Dunedin and Largo have already occurred
that suggest negotiating recycling service agreements may be possible.
ffiQDUCTS AND SERVICES
The City of Clearwater Recycling System is designed to provide optimum service to
residential, mu)t~family and commercial customers.
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~esidential." The City of Clearwater Residential Curbside/sort Recycling Program is providing
service to approximately 26;800 single family residences. Each residence has been issued
an 18-gallon yellow recycling bin. Residents are being serviced once a week on their
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designated recycling day. Customers may purchase up to three (3) additional recycling bins '
(a total of 4) which will be serviced weekly at no additional charge. Customers unable to carry
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their bin to'the curb can purchase a bin cart from the Department of Solid Waste for cost plus
$1.00 delivery charge. Customers will be reminded of the availability of carts and bins twice
each year. Customers who are physically unable, for medical reasons, may provide a doctor's
letter verifying their inability to place the bin at the curb and receive "back door service" from
their recycling route driver at no additional charge. Other residents who wish "back door
service" may request it from the Department for a fee equal to twice the normal monthly rate.
Because our staff is auster~1 we do not advertise this service, but make it available to
customers who travel and do not want their containers to be left at the curb.
.Mt.dIi:fa.alW - Multi-family Recycling Program is using 90 gallon-semi-automated carts and
l?umpsters to provide this service. The service is tailored to the needs of each individual
complex and will become a portion of a fully integrated Solid Waste program. Complexes are
furnished with one or more "clusters" of g().gallon semi-automated carts or dumpster(s) or both
for recycling. Collection centers composed of gQ.gallon semi-automated carts and/or
dumpsters are located within each complex to make recycling convenient for the occupants.
The number of collection centers (clusters) will vary depending upon the size and physical
layout of the complex. Frequency of collection is dictated by the type and volume of
recyclables generated. Multi-family recycling is marketed by the mullti-family/commercial
recycling coordinator who performs waste audits on the condominiums or apartment
complexes and recommends a balance solid waste service consisting of collection and
disposal of garbage and recycling. Implementation of the program is designed to save the
complex money. Sales goals for numbers of billable clusters of carts and dumpsters, as well
as number of complexes served, are tied to the pro forma approved by the City Commission
as part of .the bid process.
Commercial, - rhe Commercial Recycling Program is operated in competition with the State
certified recovered materials dealers (recyclers) registered to do business within Clearwater. '
The City will compete with the private recycling companies using a flexible rate schedule which
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permits the service to be provided In a cost effective manner. Commercial service is provided
through the use of 9().gallon semi.automated carts and Dumpsters. Recycling service is
tailored to each individual business and will become a part of a fully integrated solid waste
program. Sale of recycling service to commercial enterprises is based upon a waste stream
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analysis and a proposal for service which will result in cost savings to the customer. The
Commercial Program targets cardboard I aluminum and steel cans, three colors of glass,
newspaper and office paper. The number and size of containers as well as the frequency of
pickup is dictated by the volume of recyclables generated by the business.
~. CSW operates a dropoff center for recyclable materials at the Department
of Solid Waste complex, 1701 N. Hercules Avenue, Clearwater, which is located in the
geographical center of the City. This center accepts all commodities recycled in the
Residential, Multi.family and Commercial Programs. Appropriate signage has been placed at
the center to instruct citizens on proper use of the center.
,Processing. CSW operates a recyclables processing center at the Solid Waste Complex.
There contaminants, if any, are removed and recyclables processed for shipment to market.
A processing building has been constructed and a baling system installed designed to bale
newspaper, cardboard, pl~stics and steel cans. Other processing equipment used include~
an aluminum can crusher/blower, a skid loader and a forklift. Glass, separated by color I is
placed in rolloff containers prior to being shipped to an end user.
Community Service. Free office paper and computer paper recycling is in the process of
being offered to nineteen (19) public schools in Clearwater. Currently, six (6) schools are
participating. In addition, at no charge, staff and equipment are being provided to collect
recyclables at coastal and neighborhood cleanups. Three (3) neighborhood cleanups have
taken place this fiscal year. A coastal cleanup is planned for September 1994. Upon request,
containers are provided to ~ol1ect recyclables at City.sponsored events such as fairs and
festivals. A notice is being prepared for handout at the special events permitting counter. '
making applicants aware of the availability of recycling support. Recycling support is free to
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City-sponsored events. Other events will be served for a fee based upon the level of support I
required. A mini-dropoff center is located and serviced at the City Marina.
Education and..Promotion ~ A fl!lI-service education and promotion program is being provided.
See Marketing Plan - Citywide Recycling Program ~ Marketing Strategy (Appendix B). Recycling
Coordinators are available to set up displays and give presentations to schools I civic groups,
business organizations, charitable organizations, homeowners associations and any interested
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business, professional or civic meeting. Trained speakers are available upon request to
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provide information on recycling and recycling services
OPERATIONAL PLAN
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.Mission - To provide a cost-effective full-service citywide recycling program for Clearwater
which includes residential curbside/curbsort collection, multi.family collection tailored to each
complex, a commercial program competitive with private recycling companies and the
processing and marketing of. recyclables to optimize profits and return maximum revenue to
the program to offset operating costs while providing the City a worthwhile return on
investment.
Conceot ~ The City of Clearwater Solid Waste Department (CSW) is providing a full-service
citywide recycling program for Clearwater. The program consists of residential
curbside/curbsort recycling collection for all single-family residences all of which are billed a
monthly fee, multi.family recycling service for a minimum of 230 complexes (approximately
20,000 homes) phased in over a three.year period, a commercial collection program oriented
toward commercial cardboard that is competitive with private recyclers phased in over three
years I the operation of a multi-material dropoff center and the processing and marketing of
recyclables for the purpose of returning the income therefrom to the recycling program. This
revenue is being used to offset costs and provide recycling service to Clearwater citizens at .
the lowest possible rate in the long term.
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~ - Commencing June 13, 1994, CSW began issuing one IS-gallon yellow recycling
container stamped with the recycling logo to each household with full explanatory information.
Included in this information was notification of first and subsequent collection days, what
materials are accepted, and a magnet stating the householdts collection day. A radio
frequency identification (RFID) system has been installed to collect necessary data to
effectively analyze and manage the program. The program is still being modified and should
be fully operational by November 1, 1994. Data, when fully reliable, will be used for reporting
to City management, the City Commission and the State. Data will also be used to target
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areas that will need more intensive educational and/or promotional effort to bolster program
participation. Measurable Objectives include a recycling target of 30% of total waste
generated, achieving a target participation rate of 65%, and increasing the revenue from the
sale of recyclables by 10% annually.
Effective June 27, 1994, CSW began servi~g all of the . single family residences or their
equivalent in Clearwater with once-a-week curbside collection of newspaper, aluminum and
steel cans, three colors of glass food and beverage containers, plastic milk/water jugs, and
plastic soda bottles. If unacceptable materials are found in the container, CSW leaves an
explanatory note and. the material with the container. Collection of recyclables is
accomplished by using seven (7) customized recycling vehicles on thirty-four (34) routes, five
days per week. with an average of approximately 757 passbys per route/per day. Two (2)
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additional recycling vehicles are used as backup. Due to the seasonal fluctuation in
occupancy of the single-family residences, and in an effort to maximize program profitability,
CSW wants to offer recycling service to any residents near its routes that can be cost
effectively served and conveniently billed. If approved by the Commission I this service will be
provided whether the owner plans to annex into the City or not.
Any acceptable material left at the curb on the scheduled collection day or alongside the
container is being picked up. CSW provides 'back door' recycling collection service to
qualified residents (qualified being a letter from the residenfs doctor indicating a medical
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need for "this service) at no additional charge. Replacement of damaged or mIssing
containers, not due to negligence or abuse, is provided at no cost to the resident.
M.ulti:Eamitl - The Multi-Family Recycling Program is designed to serve a minimum of 230
complexes (20,000 living uni~s) phased in over a three-year period. CSW provides individual
programs tailored to meet the needs of each complex based upon the physical layout of the
complex and the desires of the residents. Initially, an analysis of the distribution of complexes,
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their location and respective number of units was conducted. Representatives of CSW are
approaching larger. complexes first and arranging to meet with complex managers,
superintendents or contact persons to determine, on a case-by-case basis, the needs of each
complex. A customized program is being recommended for each complex that results in a
cost savings. Each complex is offered the opportunity to recycle newspaper, three colors of
glass food and beverage containers, aluminum and steel cans. These materials will be
collected using 90-gallon semi-automated carts and/or dumpsters according to the needs of
the compl~x. Currently, one semi-automated collection vehicle is used on one route five days
per week. By mid 1995, through the remainder of the recycling contract, two semi-automated
collection vehicles are programmed on two routes, with approximately 23 stops per route per
day. This will allow for expansion of the Multi.family Program to the 230 complexes to be
served.
Commercial. Effective January 1, 1994, Florida Law prohibited local governments and
municipalities from denying private recycling companies, registered with the State Department
of Environmental Protection, access to commercial recyclables within their political boundaries.
Commercial recycling within Clearwater became an open, competitive market. Presently,
there are seven registered recycling companies operating within Clearwater. In order to '
prevent these private recycling companies from siphoning off the majority of the lucrative
recyclables and with them a large amount of revenue, CSW began competing openly with the
private companies by negotiating service agreements with commercial customers using the
approved flexible rate schedule on March I, 1994. Currently CSW has 227 customers under
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contract. CSW is aggressively contacting its solid waste commercial customers to start a
recycling service. The CSW Recycling Coordinator has identified the largest potential accounts
and is conducting waste audits to determine the types and volume of material to be recycled.
Programs proposals are tailored for each account that will result in solid waste cost savings
to the customer. CSW proVides for the collection of cardboard, office paper, aluminum and
steel cans, three colors of glass food and beverage containers and newspaper. Based upon
data gathered from the waste audits, CSW is able to design a recycling program for each
business using dumpsters .and/or 90-gallon semi-automated carts for the collection of
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recyclables. The Commercial sales process is time consuming and therefore slow. An
additional sales representative would enable the program to meet its proforma objectives
much faster. A Public Works Academy intern, Brian Hayes, has been aSSisting in multi-family
sales. Mr. Hayes has sold 31 additional clusters to increase incoming revenue.
Corrugated cardboard makes up the greatest volume of recyclable material in the commercial
waste stream. Cardboard;s also among the highest revenue producers. Cardboard accounts
are targeted and phased in as rapidly as possible. These accounts are provided with
appropriately sized dumpsters and serviced by a front-end loader. By July 1995. the proforma
provides for one additional vehicle and driver to be phased into service if program growth
justifies it.
In addition to cardboard, a commercial program for glass. aluminum and steel cans and
newspaper is being offered. These accounts are determined by conducting a waste audit and
phased in on the basis of volume and marketability of product. Starting in FY 1994/95, a
sales target has been established of 50 new accounts per year. These accounts will be
serviced with the use of 90-gallon semi-automated carts and collected by a semi.automated
collection vehicle. Commercial office paper recycling is being phased in over the three-year
period, starting with twenty (20) accounts during the first year and fifteen (15) additional each
year following. The office paper collection method will incorporate the use of 90-gallon carts
for the collection of white paper and computer paper, and serviced by a step van-type vehicle.
One additional vehicle and driver Is programmed to be added in January 1997 to
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accommodate customer growth.
n . CSW provides and services one (1) multi-material drop{)ff
center located at 1701 N. Hercules Avenue. Separate containers are' supplied for the
collection of newspaper, aluminum cans, steel cans, corrugated cardboard, plastic milk/water
jugs, plastic soda bottles, separated three colors of glass food and beverage containers and
office paper (white and computer).. All containers are labeled with CSWIS recycling logo,
telephone number and appropriate signage to clearly indicate the material to be collected.
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CSW provides I at no charge, clearly labeled containers for non-recyclable trash. This center
is monitored and serviced as required, up to seven (7) days a week. The multi-material
dropoff center also provides free recycled yardwaste mulch to citizens. Mulch provided is
from the Pinellas County mulch site. All previously operated dropoff centers located
throughout the City were deactivated in mid July after the curbside recycling program was
initiated.
Letters thanking sponsoring organizations for their support and announcing the dropoff center
closings were sent out in April 1994.
Processing and Marketing Recvclabl~. In July 1994, CSW began operating its Processing
Center for recyclable materials at the Solid Waste Complex located at 1701 N. Hercules
Avenue. There contaminants', if any, are removed and recyclables processed for shipment to .
market. Three full-time, processing employees are being used initially; one equipment
operator and two maintenance workers. The baling system installed is capable of baling
newspaper, corrugated cardboard, plastic and steel cans. Other processing equipment used
is an aluminum can crusher/blawer, a skid loader and a forklift. Glass, separated by calar,
is being placed in rolloff containers prior to being shipped to end users. The most stable and
lucrative markets are being pursued by the CSW recycling staff on a continuing basis. CSW
has recently met with the 'Newark Group, a manufacturer using recyclable cardboard,
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newspaper and office paper/fiber. Other interested markets have also contacted us.
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Consideration is being given to negotiating contracts with minimum prices (floor), above
proforma projections, for as rnany commoditil!S as possible and requesting City approval of
the contracts. CSW has the additional option of utilizing the rail spur at the Solid Waste
Complex to ship materials to distant markets if better prices are available. Market prices are
tracked by the recycling staff through the Official Board Market (OBM), also known as the
"yellow sheet" which is the in~ustry pricingO standard. This has enabled us to keep abreast of
the highest prices and to change markets as needed to optimize profits.
MANAGEMENT AND ORGANIZATION
MANAGEMENT TEAM/PRINCIPALS
I2tlManaS!ement ~ The Clearwater Solid Waste System1s five Recycling principals are: Robert
M. Brumback, Director, Jam~s V. Maglio, Superintendent, Paul H. Nystrom, Controller, Julia
M. Jablonski, Residential Recycling Coordinator, Thomas J. Glenn, Multi.family and Commercial
Recycling Coordinator. Each of these individuals bring unique competence, special training
and in depth experience in the fields of Solid Waste Management and Recycling.
Mr. Brumback has a B.A. in Psychology and an M.S. in Public Administration, is a graduate of
the Army War College and a State certified Recycling Coordinator. He is a former Operations
Research Analyst for the Joint Chiefs of Staff and for seven years was a management trouble
shooter for training command of the US Army. For the last twelve (12) years Mr. Brumback
has been overseeing the operation of the Clearwater Solid Waste System. For the past seven
(7) years, CSW has conducted extensive recycling experimentation. Under Mr. Brumback1s
supervision, Residential, Multi.Family and Commercial pilot programs have been conducted
in various configurations to determine the best techniques for recovering and processing
quality recyclables. These techniques have evolved into the collection, processing and
marketing system currently being used by CSW.
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Mr. Maglio has a Bachelor's degree in Business Administration from Tampa College and an
extensive background as a Defense Investigator and Co~nter-Intelligence Agent. For the past
twelve (12) years Mr. Maglio has been in Solid Waste Code Enforcement and Solid Waste
Management. He has an in-depth knowledge of all phases of Solid Waste operations. Mr.
Maglio is a State certified Recycling Coordinator and has been instrumental in the development
and operation of Clearwater's experimental pilot programs for the last seven (7) years. Mr.
Maglio has also played a key role in market development for the sale of recyclables.
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Mr. Nystrom has a B.S. in Accounting from the University of Illinois and is a CPA. Mr. Nystrom
has been a Field Auditor for Ernst and Ernst and Controller of National Van Lines. He has nine
(9) years experience in Solid Waste as Controller. He has provided budget supervision,
financial analysis and rate studies for the Solid Waste System. In addition he has developed
financial proformas and rate structures that were adopted by the City Commission for the
implementation of the citywide recycling program.
Ms. Jablonski has a B.A. (Hans.) in English from the University College Cardiff, University of
Wales and is a State certified Recycling Coordinator. She has been directly supervising CSW
recycling programs for the last four (4) years. She has a strong background in recycling,
education and promotion, and public relations.
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She designed and operated the Cityts experimental curbside pilot program. She has also been
active in market development for the sale of recyclables. Ms. Jablonski serves as a member
of the Pinellas County Recycling Committee.
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Mr. Glenn is pursuing a business degree from St. Petersburg Junior College. He is also a
. State certified Recycling Coordinator. Mr. Glenn has six (6) years exp~rience in CSW with four
(4) years in recycling programs. He designed and operated the multi.family and commercial
pilot programs.
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Mr. Glenn designed the C~W recyclables processing facllity and developed procedures to
optimize the quality of recyr.lables prepared far market. Mr. Glenn also brings an extensive
background in recycling sales. Mr. Glen serves as a member of the Pinellas County Recycling
Committee.
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OwnersbiQ - The Clearwater Recycling Program is an enterprise of the City of Clearwater,
operated by the Department of Solid Waste.
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ORGANIZATIONAL CHART.s
See charts (Figures 5 & 6) on succeeding pages
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Recycling Programs - Staffing (see Staffing Plan on page 1 7)
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Jjming - Personnel acquisitions for the Recycling Program were coordinated with the. Human'
Resources Department to establish hiring dates that were as late as possible, yet provided
adequate training time before the initiation of each of the three programs. This was done to
hold down start-up costs and to minimize the financial impact on the old Solid Waste recycling
cost centers that preceded the three new Programs. Revenues and expenditures in the'
Commercial Program before March I, the Multi.family Program before April 1, and the
Residential Program before July 1, 1994, have all been included in the old Solid Waste cost
centers which is consistent with the proforma financial statements presented to the City
Commission. Two Solid ~aste Worker positions were down graded to Maintenance Worker,
to cut costs in the processing of recyclables. A new Equipment Operator was hired to
. operate the baler and perform leadworker functions in the processing center. Solid Waste
Equipment Operators (drivers), are interchangeable with other drivers in the Solid Waste
System. This provides the flexibility of rotating personnel to the more physically demanding .
jobs such as recycling driver in order to prevent "burn out". Three additional drivers are
programmed in the proforma for hire as the program progresses, provided that the workload
and volume of recyclables justifies the additional personnel acquisitions.
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RECYCUNG PROGRAM STAFFING
Residential and Multi-Family Programs are staffed as follows:
Two (2) Recycling Coordinator (Range 4)
One (1)' Supervisor (R-60) ,
Ten (10) Solid Waste Equipment Operators (R.50) ,
One (1) Equipment Operator (R-39)
,Two (2). Maintenance Worker I (R.36)
16 positions
In order to accomplish the' initial staffing as indicated above, seven (7) new positions were
approved by the City Commission and nine existing positions applied or converted to conform
to the recycling staffing table above.
July 1, 1995,' two additional Solid Waste Equipment Operators are programmed in the
,proforma. One for the Multi.Family Program and one for the Commercial Program.
January I, 1997, one additional Solid Waste Equipment Operator is programmed for the
Commercial Glass Program.
, Policy and Strategy
Two drivers are scheduled for hire July 1, 1995. One for the multi.family program and one
for the commercial program. A third driver is scheduled for hire January 1, 1997 to support
the commercial recycling program. Again, acquisition will only be made if the workload and
volume necessitates it. '
,1
17
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fMJQR MILESTONES
7/31/94 New Solid Waste Complex completed and processing center fully operational.
1/01/95 Begin expansion of Residential Recycling service to customers on the Utility Billing
System that re~ide in unincorporated areas (Opportunity 1).
3/01/95 ,Hire an additional sales representative (Recycling Representative) to support Mult~
family and Commercial Program expansion (Opportunity 3).
4/30/95 Provide residential recycling service to a totaJ of 26,950 or more homes in the
expanded CSW service area.
7/01/95 Add two additional Solid Waste Equipment Operators. One for the Multi.family
program and one for the Commercial program.
9/01/95 Begin expansion of recycling service into enclaves, unincorporated Pinellas County
and adjacent cities where acceptable (Opportunity 2).
1/01/97 Add one additi~nal Solid Waste Equipment Operator for the Commercial program.
9/30/97 Payoff capital investment loan.
, STRUCTURE AND CAPITALIZATION
Structure - The Clearwater recycling program is a subsidiary function of the City, of
Clearwater Department of Solid Waste. The recycling program will be operated as an
enterprise fund. Each of the three programs, residential, multi-family, and commercial will be
operated and accounted for as separate cost centers. All capital funding and operating
expenses will be appropriately apportioned to each cost center in order to give a true cost
of the operation. Cost centers will be analyzed regularly to optimize operational efficiency and
cost effectiveness.
, t
Caoitalization . Capital funding was provided through short term loans from the City cash pool.
The recycling program is paying the going interest rate and will pay back the capitalization
loans in three years. Vehicles and large items of equipment were procured through the lease
purchase process. Operating revenues are derived from customer billing and the sale of
recyclables.
18
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Capital 'equipment purchased to start the program is as follows:
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Recycling processing building:
, Horizontal baliflg machine:
. Recycling Data. Management System
Eight Curbside Recycling Vehicles' ,
Initial Marketing Campaign
Radio Frequency 10 Tags ;
. and Hand Scanner
Curbside Recycling Bins : ,
Total Capitalization Required
$140,100
129,836
22,476
464.020 .'
$756,432 (Clearwater Capitalization Required)
42,000 (State Grant)
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$ 49,500 (State Grant)
84~000 (State Grant)
, 5889.932
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Future Equipment Needed '
Multi.family Recycling VehiCle , , $ 95,000
Two Commercial Recycling Vehicles 225.000
Total Future Capitalization required, $320.000
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ELNANCIAL PlAN
A Financial Plan is provided as Appendix A.
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MARKETING PlAN
A'Market Plan is provided as Appendix B.
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ElNANCIAL PL.MI
Jntroduction - Purpose of this financial plan is to formulate a credible, comprehensive set of
projections reflecting the recycling programls anticipated financial performance. Being a new
enterprise, the only history available is the performance of the pilot recycling programs
conducted between 1987 and 1994. Except for the residential program which has a fixed
rate, the revenue base will be driven by sales goals and the marketing of recyclables.
Because it is difficult in the beginning to project sizes of containers and frequency of collection
of multi-family and commercial customers,a five-year proforma will be provided but must be '
updated annually as experience is gained. The data in the proforma is the best conservative
projections we can provide from our experience with,the pilot programs.
Assumotions
1. That the average monthly residential recycling customer base is 26,500 homes.
2. That the residential recycling rate structure, approved by the City Commission, will remain
unchanged.
3. That the Residential ~ecycling Program will generate a minimum of 4,750 tons of
marketable recyclables.
4. That the Multi.Family Program will remain restricted from competition.
5. That the Multi-Family Recycling Program will sell 391 collection centers to approximately
230 complexes. (Collection Centers are clusters of 9().gallon carts and/or Dumpsters.
1.7 Collection Centers. per complex is required to support proforma revenue projections).
6. That the Multi-Family Program will, generate a minimum of 1900 tons of marketable
recyclables.
7. That the Commercial Recycling Program will remain open-competitive with private
recycling companies. ,
8. That CSW will be allowed by management to seek commercial customers anywhere within
a cost effective service radius.
9. That the Commercial Recycling Program can sell service to 800 customers in a three
year period.
10. That the Commercial Recycling Program can generate 2900 tons of marketable
recyclables.
Appendix A
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BNANCIAL STATEMENI
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Proformas have been d,eveloped for each program projecting expected fina~cial performance
by fiscal year for the duration of the present contract (5 years). The FY 1993/94 projections
reflect anticipated performance based on starting dates of the respective program, (j.e. March
,1st for Commercial, April 1st for Multi-Family and July '1st for Residential). Because the
programs started at different times in FY 1993/94 and because the contract was for five (5) ,
, .
years, projections were made'into FY '1998/99 for the number of months required to
complete five full years from the starting date of each program.
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Questions regarding the Financial Plan my be referred to Robert M. Brumback, Acting Director .
, of Solid Waste or Paul H. Nystrom, Solid Waste Controller, by phone 'at (813) 462-6657 or by
, . mail to the Department of Solid Waste, 1701 N. Hercules Avenue, Clearwater, FL 34625.
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Appendix A
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MARKETING PLAN. CITYWIDE RECYCLING PROGRAM
MARKET DEFINITION & OPPORTUNITY
Residential Recycling Program
CSWs experience In the area of residential recycling since our first pilot programs were
Introduced In 1987 revealed a distinct need for a comprehensive, convenient recycling
service for the residents of Clearwater. A number of factors have contributed to this
need; the' solid waste crisis In the state of Florida as a whole (lack of available landfill
space, the steeply rising cost of solid waste collection and disposal, and the often
prohibitive cost of waste-to-energy incinerators); the resulting state legislation of 1988
mandating that counties recycle 30% of the waste stream by 1994; and the increasing
demand on the part of citizens to preserve our fragile environment and precious natural
resources.
Between May and October 1992, CSW conducted a pilot curbslde/curbsort residential
recycling program, encompassing 1,289 homes in four neighborhoods selected for their
soclo-economic variety. This was a voluntary program for which no charge was made
to residents. Designed to be replicated citywide, the program was aggressively promoted
and closely monitored, Including a detailed participation study and two direct mall surveys.
Results were more than encouraging; participation rates as high as 86% were
established. with an overall average of 75%, and survey responses revealed that 83% of
participants approved of the program. In addItion, in a separate 1993 citizen survey of
the Clearwater population, 82% of respondents supported recycling and said they would
pay up to $2.00 per month for the service.
I,
CSW provides a curbsIde/curbsort recycling service to the approximately 26,800 single-
family residences or their equivalent In Clearwater. Each home has been issued an 18-
gallon recycling bin and collection of recyclables is weekly. Bins are equipped with radio
frequency Identification (RFID) tags to provIde accurate information on participation rates
and route efficiency. Materials collected are newspapers. the three colors of glass bottles
and jars. plastic milk and water jugs and soda bottles and aluminum and steel cans.
Extra bins and wheeled bin carts are available at cost plus $1.00 handling charge, and
"back door' service is offered to eligible elderly or handicapped residents.
In addition to curbside collection, CSW also provides a multi-material recycling drapaff
center at the solid waste complex at 1701 N. Hercules Avenue. Here, as well as those
materials collected curbside, corrugated cardboard and office and computer paper are
accepted.
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CSWs primary market segment for the residential curbside service is the residents of the
approximately 26,800 single-family homes in incorporated Clearwater. CSW also plans
to offer the service to a secondary market segment, that is "enclave" residents who live
outside of, but border, our solid waste service area, and who can be conveniently billed.
CSW also plans to expand to some neighboring municipalities if the program is
sufficiently lucrative and if authorization is granted.
Commercial Recycling Program
It Is possible to deduce from what a business purchases the type recyclables it will
generate. In addition, all of the environmental resources and economic costs of
materials, manufacturing, labor, transportation, packaging, merchandising, storage, and
disposal are wasted when a product is discarded. 'A waste reduction program helps a
business preserve environmental quality, and reduce disposal costs.
CSW will direct Its recycling efforts Initially to 800 of the larger commercial businesses
within the city. Due to the ever-increasing solid waste removal costs, a demand for an
alternative means of disposing of waste material has been created. This requirement has
been met with the commercial program. The primary market segment targeted is the
business sector within the city proper. Secondary market segments are the commercial
businesses located in the immediate unincorporated areas surrounding the city. On a
daily basis, the commercial recycling coordinator is contacting business to offer the
service. Industry reports that on average 30% to 50% of the commercial waste stream
is recyclable material. The matrix differs from business to business. Some report high
volumes of glass and corrugated cardboard while others have office paper. The
opportunity that the commercial sector represents in recovered material is one that cannot
be neglected. The Commercial Program began 3/01/94 with 155 customers. As of
7/31/94 it has 227 customers.
Multi-Family Recycling Program
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By living on the pristine west coast of Florida, environmental awareness is on everyone's
mind. It's now taught in the school system as part of the curriculum. Every time a
resident looks at a soda can or an old newspaper they are wondering, "Where can I
recycle this?" CSW has undertaken a program to offer recycling to residents who are
living in our multiple dwellings. The primary target-market is 230 multi-family complexes
within the boundaries of the city; this represents 20,000 living units. The secondary
target-market will encompass multi-family dwellings in the surrounding areas that border
the city. These areas are untouched by any of the competition and are anxiow~ly waiting
for CSW to begin service In their areas. A master list of multi-family dwellings has been
complied and direct contact with owners and managers of complexes within Clearwater.
is pursued on a daily basis. CSW has a FY 1993/94 goal of 69 complexes served and
is serving 50 as of 7/31/94.
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COMPETITION AND OTHER INFLUENCES
Residential Recycling Program
By Florida law, a city may prohibit private companies from competing in the residential
recycling market. Clearwater has done so. Howeverf a number of businesses, churches.
civic organizations and individuals collect recyclables (notably aluminum cans and
newspaper) for the revenue from their sale. and there are several Reynolds Aluminum
reverse vending machines In the city. The impact of these (legal) small-scale recycling
efforts on Clearwate~s residential program Is minimal. Only In the case of scavengIng
(stealing materials from curbside bins or recycling containers at the dropoff center) will
CSW take action to deter or prevent such theft, and, if necessary, prosecute offenders.
The operation of the residential program is governed by a specific ordinance designed
to conform strictly to the State's statutes, and by all other relevant city, county. state and
federal ordinances, laws, mandates and regulations. As with private companies allowed
to openly compete for commercial rscyclables, CSW must apply for State certification as
a recovered materials dealer, and has done so.
CSW receIves grant funds, distributed by Pinellas County f on an annual basis from the
Florida Department of Environmental Protection. These funds are intended to subsidize
county and municipal recycling, waste reduction and education projects and planning
studies. ~tringent constraints are placed on the use of these resources, and CSW. as
In past years. will expend the grant funds strictly as instructed by the Florida Department
of Environmental Protection (FDEP) and Pinellas County.
Commercial Recycling Program
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In 1988. the Florida State Legislature mandated a 30% reduction in the solid waste
stream by recycling. They provided grant money for CSW" to start pilot programs
throughout the city. CompetitIon for the collection of recyclable material was almost non-.
existent. The end users of the material were not geared up for the deluge of product they
were receivIng. There were few brokers in the area who would handle all the material
that was collected. In the years followingf the markets for recyclable materials expanded.
At this point It became lucrative to collect a wide variety of recyclables. All the larger
waste haulers in the area started their own programs. CSW had exclusive rights to all
material generated within the city. This all changed on May 12, 1993, with the passing
of House Bill 461 which moqified now control. CSW had to radically rethink Its posture
within the recycling community. House Bill 461 allows any registered State certified
recovered materials dealer to conduct business (collect material from the commercial
sector) within the city. At this time CSW has undertaken an aggressive strategy. bringing
commercial businesses under contract for service. To compete with the competition CSW
has had to become creative in pricing the service using a flexible rate schedule to be able
to compete. CSW prides itself in the level of service that it provides to all businesses that
sign up with our programs.
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Multi-Family Recycling Program
According to House Bill 461, multi-family Is considered a residential entity. There will be
no competition In the primary target-segment.
MARKETING STRATEGY - Residential Recycling Program
.
The marketing strategy of the Recycling Program Is to provide residential recycling to
100% of the single-family residences In Clearwater. We plan to expand residential
service to customers already on the Utility billing system that resIde within our service
area (Opportunity 1). We also plan to expand our recycling routes Into unincorporated
Plnellas County offering service to those residences that can be cost effectively served
within our route structure and available resources.
The residential recycling program is only mandatory in the sense that the fee will be
charged whether or not a' resident chooses to participate. Therefore, In order to
encourage high participation (and,ln turn, capture the most tonnage possible, receive the
highest revenues and thus meet CSWs financial goals), education and aggressive
promotion of the program are critical elements contributing to the ultimate success of the
venture. IlSelllngU recycling as a concept is a complicated and delicate pursuit; it involves
the actual modification of people's behavior and habits.
Since 1987, CSW has developed and implemented an extensive and dynamic education
and promotion program. This, combined with the already keen environmental awareness
exhibited by Clearwater residents, has set the stage for a successful and popular citywide
recycling program.
The promotion and publicizing of Clearwater's recycling, waste reduction and buying
recycled programs and projects, include the following efforts:,
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- The organization and coordination of special projects and events, such as an annual
recycling fair/expo or an annual cooperative recycling campaign with a Clearwater
school; participation in the Coastal Clean Up twice a year; Christmas tree recycling;
special education campaigns, e.g., on acceptable and unacceptable materials;
summer camp programs and school carnivals.
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Through membership of the Pinellas County Recyclama~ Partnership and the Pinellas
County Recycling Committee, active participation in related projects, including the
production of an annual recycling tabloid, the Pinellas County Business Recycling
Awards program, Buy Recycled seminars, the Holiday Task Force, etc.
Through a cooperative effort with the City's Community Outreach Division, we are
already airing short information spots on Channel 9 during City Commission meeting
recesses. Starting in November, 1994, we will have prepared and will begin airing
televIsion spots on CSWs recycling and waste reduction programs. These will Include
PSA's, 3D-second spots and programs of 15 or 30 minutes duration on the City's 24-
hour Vision Cable channel.
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~<..~.
MARKETING STRATEGY
Residential Recycling Program (Cont'd)
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- The provision of an average of four (4) monthly speeches or presentations to schools,
businesses, homeowners associations, church groups, civic organizations, clubs and
other community associations.
The exhibition of staffed recycling displays at an average of two (2) community events
per month. These Include environmental fairs, community contact meetings, festivals,
jamborees and expos. Participation in two annual parades (Fun 'n Sun and
Christmas).
Answering telephone and written Inquiries on all aspects of recycling, waste reduction
ana buying recycled (averaging 600 per month); mailing out information packets on
recycling.
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-' Compl!3ting surveys on Clearwater's recycling program for other agencies. Preparing
applications for recycling program awards and publications, e.g., the Heinz/U.S.
Conference of Mayors National Recycling Awards and the Florida League of Cities
Innovations Showcase~
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Producing brochures, flyers, posters, utility bill inserts and other educational materials
for distribution to residents. Developing slide presentations and recycling displays and
exhibits. DeSigning and purchasing promotional items such as recycled plastic rulers,
recycled paper pencils, and canvas "Neither" bags.
The development and use of costumed recycling characters ("Daisy Dumpster" and
"Billy Barrel") at appropriate events and presentations.
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Issuing news releases, articles and newsletter items. Close liaison with the media
(TV, radio and print); giving interviews and appearing on local programs.
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The Recycling staff maintains records to track public education efforts, including the
number of residents reached through presentations, speeches. displays and parades
(averaging 6,500 per month). Surveys and audits are developed to track the
effectiven~ss of the education program (interviewing residents at drapoff centers, fairs,
and other events, mailing surveys to residents on curbside programs, audits of materials,
etc.).
A professional advertising and public relations firm was engaged to assist in the
promotion of the pilot curbside recycling program in 1992. Their campaign and
promotional materials have been modified for citywide application in 1994. Attached Is
an educational tlmellne for implementation of the new residential, multi-family and
commercial recycling programs. (page 20 )
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Kev Result Areas to Measure Residential Recvclina Succass
Partlclpatl~n
Goal:
Measure:
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Through education and promotion, to achieve and maintain an
overall participation rate of at least 65% In the residential curbside
program areas.
Through Radio Frequency Identification (RFID) tracking system,
compare total number of households served with total number
of households participating.
Expansion of Service Areas
Goal:
Measure:
Through education and promotion, to expand the existing number
of customers to 'Include at least 5% of the potential 2,965 customers
who are not located in incorporated Clearwater, but who are
utilitie~ customers (Opportunity 1).
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Comparison of customers galneg from unincorporated Clearwater
utility customer bse with target of 150 new customers.
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~rowth as: Customer additions and increased usage of service provided.
Goal:
Measure:
To obtain 150 new customers In the expansion area (Opportunity 1)
betwe'en January and April 1995. '
Quarterly recycling report
MONTHLY GOAL SUMMARY - OPPORTUNITY 1
January 1995
February 1995
March 1995
April 1995
Total:
60 new customers
40 new customers
30 new customers
20 new customers
150 new customers
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Commercial Recycling Program
The marketing strategy for Commercial Recycling Is to analyze existing collection
accounts and available business descriptions, select the largest potential producers of
recyclables and develop proposals for service that will provide the best marketable
products while saVing the customer money. We plan to expand commercial service Into
unincorporated enclaves within our service area and further expand service Into
unincorporated PfneJlas County and, where acceptable, Into adjacent cities.
Commercial businesses throughout the city have been notified that there is a commercial
recycling program available to them. CSW has accomplished this through dIrect mailJngs
to all commercial businesses serviced for solid waste within the primary segment market
In the city. On a dally basis, the commercial recycling coordinator is contacting
businesses to offer this service. The Clearwater Chamber of Commerce has been
contacted to help In reaching the secondary market segment. At this time CSW will
employ the same method of direct mailings to reach this segment of the market. Other
avenues being considered are newspaper advertising and radio spots. These will be used
If not cost-prohibitive.
The major Incentive used In marketing this service is the fact that the Individual business
will be able to save a considerable amount of money on their solId waste collection
charges. On average a business should be able to dispose of their recyclable material
at a 40% to 60% saving. This alone Is a strong marketing tool.
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KEY RESULT AREAS TO MEASURE COMMERCIAL RECYCLING SUCCESS
FINANCIAL PERFORMANCE
qOAL:
1. To 'produce revenue of $296,500 In FY 94/94 from billing to customers.
Measures: Quarterly recycling report.
2. To produce revenue of $137.400 In FY 94/95 from sale of recyclables.
Measures: Quarterly recycling report.
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Defined as: Customer additlons and Increased usage of service provided.
GOAL:
To Incease customer saturation with the addition of 127 new accounts
in FY 94/95.
Measures: Sales report, monthly billing
PRICE:
Defined as: Insuring competitively priced service costs as compared to the private sectof
. servicing the area.
GOAL:
Maintain competitive pricing
Measure: Achieving sales goals
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Multi-Family Recycling Program
Multi-family dwellings within the primary segment market (Within the boundaries of the
city) have been notified of recycling programs available to them through direct mailings.
Two direct mailings were planned and executed. The initial mailing was sent in February
1994. and the follow-up mailing was accompllshed In May 1994. As a large portion of
multi-family dwellers are seasonal. other means of notification are planned for another
advertising campaign in the winter of 1994. In a cooperative effort with the City's
Community Outreach Division. the preparation and airing of television spots on CSWs
recycling programs. inclUding the multi-family sector, have been arranged. These will
Include Public Service Announcements (PSA's). 30-second spots and programs of 15 or
30 minutes duration on the City's 24-hour Vision Cable channel. Many of the city's
residents who Bve In the multi-family dwellings afe environmentally aware of the sensitive
area they live In, and are quite Willing to participate In recycling programs offered. Unlike
the single-family resident, the Incentive to recycle Is enhanced by a cost savings by
reducing the fevel of service or frequency of collection of the Dumpsters used In serviCing
the complex's solid waste needs.
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KEY RESULT AREAS TO MEASURE MUl TI.FAMIL Y RECYCLING SUCCESS
FINANCIAL PERFORMANCE
GOAL:
1. To produce revenue of $208,100 In FY 94/95 from billing to customers.
Measures: Quarterly recycling report.
2. To produce revenueof $64,000 in FY 94/95 from sale ,of recyclables.
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Measures: Quarterly recycling report.
QUARTERl Y GOAL SUMMARY
BilLINGS TO SALE OF
CUSTOMERS RECYClABlES TOTAL
1st Qtr. ' $36,300 $19,080 $55,300
2nd Qtr. $46,800 $25.480 $72,280
3rd Qtr. $57,400 $22,360 $79,760
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'4th Qtr: $67.600 $17,550 '$85.150
TOTALS $208,100 $84.470 $292,570
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Defined as: Cus~omer additions an~ increased usage of service provided.
GOAL:
1. To increase customer saturation with the addition of 137 complexes
In FY 94/95.
Measures: Sales report, monthly billing.
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2. To Increase customer saturation under Opportunity 1 with a minimum of
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Measures: Sales report, monthly billing.
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MARKET RESEARCH
Residential Recycling Program
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We learned that there was a strong demand for a convenient residential recycling service
from a variety of sources. Pressure from the community began as early as 1987, and the
high levels of participation, In our early pllot programs made it very clear that there was
a definite need for a comprehensive program for all residents. Surveys and Interviews
with citizens, materials audits, analyses of tonnage captured and other tracking
mechanisms powerfully reinforced this view.
More support for expansion of the service to Include all residences came from the 1993
citizen survey, where 82% of respondents supported recycling and said they would pay
up to $2.00 per month for the service. In addition, the pilot curbside program discussed
In Market Definition and Opportunity (where three-quarters of the residents in the test
neighborhoods voluntarily participated, and 83% approved ofthe program) gave us further
evidence that a citywide program has every chance of being a well~supported and
successful venture.
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Commercial Recycling Program
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Businesses, like Individuals, have a responsibility to the environment. The contributions
a business can make toward reducing the waste stream are enormous compared to that
of an individual. This is especially true in Pinellas County. a small. densely-populated
urban county I where more than half of the waste stream comes from commercial and
industrial sources.
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Beginning in 1989. ongoing research into the marketability of material that is generated
by the commercial sector within the city has been studied and analyzed. The matrix of
the material Includes corrugated cardboard. glass, aluminum and office paper.
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From the analysis, we concluded that the Commercial Recycling Program, using the
collection and processing techniques, which we have developed. can generate sufficient
tonnage of materials that met end user specificiations to permit direct marketing of '
recyclables to obtain the highest prices. We found that we do not need to market our
recyclables through an intermediate processor or "middleman" in order to dispose of our
products. As a result of our conclusions, the present commercial program was developed
and the proposed expansion of our service area recommended to increase tonnage of
processed recyclables available for market. The end result will be higher profitability.
This same rationale applies also to the Multi-family and Residential Programs as well.
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Multl.Famlly Recycling Program
Significant market research and analysis was undertaken prior to setting up CSWs multi-
family programs. The recycling coordinators traveled around the state to find programs
that would work in Clearwater. During these visits they have developed an excellent
understanding of the why and how to offer service to the multiple dwelling. We realized
this was an untapped source of a large volume of material.
810
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MARKET RESEARCH
Multi-Family Recycling Program
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Our first pilot program was established In early 1989 using 90-gallon barrels at three
beach condomIniums. With the assistance of the billing department we have earmarked
230 complexes within the city, with an average of 98 units each. This should allow CSW
to recover an estimated 2,163 tons of recyclables from this area, Over the years CSW
has progressed with this' program. and Is moving ahead with a aggressive strategy
towards the multi-family sector of the city. Since Multi-family recycling is being vigorously
pursued. we are recommending expansion of our service area to Include those complexes
that can be profitably served.' "
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SALES FORECASTS
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Although CSW does not anticipate rapId population growth in the city (which would
Increase our customer base, and therefore billing revenues), we do foresee a steady
Increase In volume of materials from the residential sector. This will be achieved mainly ,
through the continuance and enhancement of our education 'program to promote the
highest possible participation levels. The RFID tracking system will give us invaluable
data on participation rates and where extra efforts to promote the program may be
needed.
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Billing revenues (and tonnage) can also be increased by including "enclavetl residents on
the borders of our service area, and if authorized. by the expansion of the program to
neighboring municipalities. Expansion of the residential program as recommended
(Opportunities 1 & 2) will enable us to add customers to fill in routes cost effectively while
Increasing tonnage of marketable recyclables.
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Commercial Recycling Program
Sales and Revenue goals' for the Commercial Recycling progra'm for FY 19~}4/95 are
as follows:
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MONTH TARGET
COLLECTION CENTERS REVEN UE/BILLING
October' 94 12 $738.52 I .
November 15 ' , $884.59
December ',14 $908.70
January 95 14 $770.79
February . ,11 $654.59
March ' : 11 $654.59
April ' 9 $551.97
May 6 $358.69
June " 7 $421.45
July 9 $422.45
, August 9 $508.07
September ~ $508.07
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Total new 127 Total billing $7,382.48
collection centers
, Targets will be adjusted as the fiscal' year progresses and FY 95/96 is planned.
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Sales and revenue goals for the Multi-family Recycling Program for FY 1994/95 are
as follows:
MONTH TARGET
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COLLECTION CENTERS REVENUE/BILLING
October 94 '21 $1,35B.~3
November' 18 $1.0B1.11
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December 18 $1,081.11
January 95 ' " 21 $1,358.83 .
February '18 $1.081.11
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March 18 $1.081.11
April ' 21 $1.358.83 .
May 18 $1.081.11
June ,18 $1.081 .11
July' , 21 $1,358.83
, August 18 $1.081.11
September 18 ~ 1 .081 .11
Total new 228 Total billing $14.084.20
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Targets will be adjusted as the fiscal year progresses and FY 95/96 is planned.
*137 complexes equals approximately 228 collection centers.
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MARKETING PLAN.. RECYCLABLE MATERIALS
MARKET DEFINITION AND OPPORTUNITY
The materials generated from the resIdential, commercial and multi-family recycling
programs are newspaper; corrugated cardboard; aluminum cans; steel cans; plastic milk
~nd water jugs and soda bottles; clear) green and brown glass bottles and jars; white
office paper and computer paper.
The primary target-market segments for these materials are end users; that is, companies
that buy the materials and convert them on-site into new products. These would include
paper mills, glass manufacturing plants. steel mills, aluminum can manufacturers, etc.
Secondary target-market. segments would be intermediate recyclers (e.g., materials
recovery facility (MRF) operators, scrap metal dealers, plastic cleaning and pelletizing
businesses) etc., where materials are bought, prepared for reprocessing into new
products, and sold to end users), and brokers. Recycling brokers purchase secondary
(I.e) recyclable) materials from processors such as CSW for resale to end users.
The value of recyclable materials in the marketplace is critically dependent on quality and
lack of contamination, and volume. CSW has historically marketed exceptionally "clean"
products (uncontaminated recyclables not mixed with other materials), and has therefore
been able to command the best prices. In addition, by generating a significant volume
of secondary materials and guaranteeing a steady supply, CSW is in the position of
selling directly to end Users, thus avoiding the automatic loss of revenue to an
intermediary. Furthermore, the value of materials that are baled (newspaper, cardboard,
plastic and steel cans) can often be two, three or even four times that of loose (unbaled)
materials. This is because it is much less expensive and time~consuming to handle, store
and transport baled, as opposed to loose, goods.
Demand for secondary materials is subject to market fluctuations caused by numerous
factors. These include the supply and cost of virgin materials; the introduction of new
plants. mllls and recycling facilities; developments in recycling technology; consumer and
governmental pressure and legislation; over- or under-supply to and from overseas
markets; even the weather. Traditionally, the markets for certain commodities (particularly
metals, including aluminum and steel, and 91ass) remain fairly stable. Much more volatile
are the markets for the "newe~1 recyclables (paper and plastics). The trend, however, is
for market prices to rise overall as the recycling industry infrastructure develops and
matures, and supply and demand equalize. Crucial to the success of recycling as a
whole are the support and cooperation of the government and the manufacturing industry.
This is Clearly happening, which subsequently helps to secure the future of all recycling
programs.
814
COMPETITION AND OTHER INFLUENCES
CSW Is not In competition with any agency or organization In marketing Its recyclables.
As long as secondary materials meet buyers' specifications (as is the case with CSWs
recyclables), end users and brokers will, in our experience, accept such commodities from
any and all suppliers. This holds true whether the seller is a large- or small-scale
enterprise, a municipality or a private recycling company. Our buyers' operating success
depends on a steady supply of quality materials, and they are, In fact, in competition with '
each other for these commodities.
External influences affecting the marketing of our materials Include quality control, end
user specifications, volume of materials, fluctuations in market prices, and all applicable
federal, state and local laws.
MARKETING STRATEGY AND RESEARCH
The need to promote the sale of CSWs materials has not arisen in our experience, as
no direct competition exists. We take care, however, to ensure that our recyctables are
"clean," produced in consistent volume, and meet or exceed the specifications of our
buyers In 'order to garner the best possible prices.
Identifying markets for our materials Is a constant process of research and negotiation.
At the Inception of our programs in 19871 our volume was low and supply at that time far
exceeded demand. In 1988, with the introduction of the State mandate to recycle 30%
of the waste stream, hundreds of county and municipal recycling programs sprang up
producing volumes of material that the industry was not geared up to handle. In some
cases (I.e., plastics and paperboard) certain materials were being collected for which
there was no secure market. or, in fact. no demand at all. Lessons were rapidly learned,
not least that relying on local brokers or recyclers who basically had a monopoly on the
market resulted in selling potentially valuable materials at unacceptably low prices. In
some instances, recyclables were disposed of for zero revenue or at a loss.
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Since those early days, much effort has gone into seeking out and developing good
working relationships with lucrative markets. Every option Is studied, for Instance. would
a contractual arrangement be most beneficial for a certain commodity or should it be sold
on the spot market to the company offering the highest price at the time? Is It more cost-
effective to deal with a local business who may offer a low price, or incur transportation
costs to ship the material to a more distant market for twice the revenue?
The most Important elements of a successful marketing strategy that CSWs research has
revealed are: collect only materials for which there are stable and long term markets;
establish and adhere to market specifications and contamination restraints; for the more
valuable commodities with prices subject to fluctuation negotiate a contract with a "f100('
(the lowest the buyer will pay over an agreed time period); whenever possible, sell directly
to end users for the best possible price; and if the financial structure allows, invest In the
best possIble processing equipment (I.e., a baler, handling equipment) to produce the
most marketable product.
815
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CSW has Incorporated tha results of this research Into the Recycling Program. The
equipment purchased for processing optimizes productivity. Major Markets (end users)
are providing proposals for long-term contracts (three years or more) with IInoorsu higher
than the proforma price projections presented when the Citywide recycling program was
presented. We feel that this research has provided a strategy that will serve the program
well at least through the first five years.
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Attached as Figures 81 and 82 are market trend charts demonstrating the success of our
marketing strategy.
SALES FORECASTS
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Projected tonnage and revenues for the sale of recyclables during FY 1994/95 are
as follows:
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Residential Recycling Program
Tonnage Revenue
1 st atr. 1,221 53;070
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2nd atr. 1.465 . 63,725
3rd Otr. 1,221 . 53,045
4th atr. 976 39,480
Total: 4.880 ,212,275
Commercial Recycling program
Tonnage Reve~ue
1 st atr. 757 , $24,700
2nd Qtr. 1,324 $45,000
3rd atr. 1,021 $37,600
4th gtr. 864 $30.100
Total 3,966 $137,400
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Tonnage Revenue
1 st Qtr. 360 , $141300
2nd Qtr. 530 $191700
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, applicable to the sales staff. Based upon the productivity standards an Incentive program'
" , will be developed to promote productivity. The target date for the development of the
. .' Sales Productivity Incentive Plan Is June 301 1995.
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1995 TELEPHONE BOOK RECYCLING PROJECT
CONCEPTUAL PLAN & COST ANALYSIS
11/14/94
BACKGROUND
The City of Clearwater Solid Waste Department (CSW) proposes, in 1995, to conduct Its first
telephone book recycling project. Each year, GTE delivers around 250,000 sets of books (a set
being one copy of the White Pages and one of the Yellow Pages) to residents in incorporated
and unincorporated Clearwater.
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In previous years we have closely studied the feasibility of conducting such a program, but
opted not to proceed for the following reasons: ,
A. Most other projects are organized by a County or several Counties (using task forces), not
Individual municipalities.
B. Plnellas County Department of Solid Waste Management Is averse to the concept (see
attached letter); It and other municipalities in the county may be badly impacted.
C. If the dropoff centers method of collection was selected, It Is likely that we would be
overwhelmed by books from neighboring cities and unincorporated sections of Plnellas
Coun~. '
D. Costs are likely to outweigh the PR benefits and environmental Impact of such,an effort.
E. For every ton of telephone books collected, processed and disposed of., we lose revenue
from more valuable products.
F. Regardless of the feasibility or potential success or failure of the project, if conducted once,
oitlzens would expect It annually.
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However, for 1995. research has indicated that, with more favorable market conditions, financial
and other assistance from GTE, and the strict limitation of collection only from Clearwater's
paying customers, a pilot telephone book recycling program could be feasible.
OTHER AGENCIES' EXPERIENCE
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We contacted seven governmental agencies in Florida who have conducted telephone book
recycling programs (see attached table). We learned that programs vary tremendously, results
differ significantly, and all programs have to be subsidized to some extent (i.e., this sort of
program does not pay for itself). The experience of others indicates that only around 10% of
the books In a community can be expected to be captured. Timing is crucial, as is the
cooperation and support of, the telephone book company. The greatest problems were
experienced with the dropoff centers collection method (dumping of books by residents before
and after the designated collection period, contamInation, the need for a large force of trained
volunteers, and transportation).
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However, on the positive side, the programs were - and are - very popular with the public. They
brought recycling to the attention of those who may not have considered it before. Even though
telephone books make up only a tiny fraction at the waste stream (.002% in Pinellas County),
they are very visible, everyone has them, and they represent a partIcularly tangIble example of
waste that can be diverted from the landfill or waste-to-energy plant. The waste-to-energy plant.
Incidentally I wants the tonnage.
Appendix C
Page 1
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THE MARKET
We were extremely fortunate to be able to negotiate and secure a local market for the books we
plan to collect (see attached letter). The president of Suncoast Insulation of Tampa. our current
market for newspaper, has offeren to purchase the books for $25 per ton. provide a trailer. and
transport the books from the CSW loading site to the Suncoast plant. There they will be
processed (I.e.. covers removed) and used to supplement newspaper in the manufacture of
Insulation for mobile and other homes.
(To eliminate expensive and labor~lntenslve double~handling. we have selected an alternative
method of transportation to hand-loading Suncoast's traller. We plan to haul the books directly
to Tampa ourselves In the rear end loaders and front end loaders used to collect most of the
books.)
GTEIS INVOLVEMENT
'-
We contacted Joe Chaves of GTE's directories division. and Jim Marzano of GTE's Public Affairs
division who provided the following Information:
- 250,000 sets of telephone books (500,000 books in all) will be delivered to residents of
Incorporated and unincorporated Clearwater In 1995.
- The books weigh as follows: 3.5 Ibs. for the White Pages and 4 Ibs. for the Yellow Pages,
for a total of 7.5 Ibs. per set.
Tentative delivery dates In this area are from May 4 to May 21. 1995. Final dates will be
established in January or February.
- GTE will provide support In the way of advertising and promotion.
Our local contact Is Carlton Ball. External Affairs Manager for GTE Telephone Operations.
with whom we met on November 9. The following was discussed:
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* GTE would print. and help to design. up to 100.000 inserts for inclusion with
Clearwater utility bills during the month prior to telephone book collection. (We have
notified Graphic Communications and space has been reserved for this insert for April
1995.)'
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* GTE would print TW' x 1111 insert cards for the front covers of the directories to be
delivered to all residential and commercial telephone customers in our area. The Insert
cards would announce the recycling program, dates and methods of collection.
together with any other pertinent information. CSW and GTE would collaborate on
their design. (The fact that these inserts would be in the books received by customers
In unincorporated Clearwater. as well as the City proper. works to our advantage. It
may encourage some to join our curbside or commercial programs as paying
customers if It would give them the opportunity to recycle telephone books.)
* GTE would pay for. or contribute to the cost of. newspaper advsrtlslng promoting the
program. Advertisements would probably appear in the C/e8fWater Times section of
the St. Petersburg Times and local weekly papers. (A decIsion will be made by GTE
on their contribution to this advertising the week of November 21.)
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· GTE Is also considering providing Dumpster decals (22" x 1311) for the containers
to be used temporarily for the collection of telephone directories. Again, this will
be decided by GTE at the end of November.
COLLECTION PERIOD
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Based on the recommendations of GTE and other agencies contacted. the collection period
should Immediately follow the last dat~ of delivery of new books. (GTE's contracts with Its
advertisers will not allow for collection before all new books are In the hands of customers.)
Delaying collection of old books too far beyond delivery of the new resulted In a low capture rate
for Polk County this year. Therefore, assuming the last delivery date will be May 21. we
recommend that collection should start on May 22. 1995. continuing (5 days a week) for two
weeks.
COLLECTION METHOD
1. RESIDENTIAL (CURBSIDE YEllOW BIN CUSTOMERS)
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We will ask customers to place their books at the curb. next to (but not In) their yellow bins
on their regularly scheduled recycling day. (They will thus have two opportunities - week one
or week two - to recycle their directories.) Two rear end loader (REl) trucks, each with a
driver and a solid waste worker. will run that particular day's recycling routes, collecting the
books curbside. When loaded. the books will be taken in the REls to be weighed at the
transfer station. then transported to Suncoast in Tampa.
2. MULTI-FAMILY
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Multi-family complexes with CSWs recycling service (blue barrels and/or Dumpsters) will be
offered the opportunity to recycle telephone directories. We project that we will have
approximately 100 multi-family accounts by May 1995. Complex managers will be contacted.
Invited to participate In the program, and offered the following options:
a. If space permits, to ha~e a temporary recycling Dumpster placed adjacent to their current
, . recycling containers for the two weeks of the program;
b. To ask residents to stack the books beside their current recycling containers for the two
weeks of the program.
In either case. books will' be picked up on the complexes' regularly scheduled recycling
collection days. Front end loaders (FELs) will be used to collect the books from Dumpsters;
pickup trucks will be used to collect the loose books. FELs will take full loads to the transfer
station for weighing. then transport the loads to Tampa. Pickup truck loads will be
transferred to Dumpsters at the CSW complex and taken by FELs to the transfer station for
weighing and then to Tampa.
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3. COMMERCIAL
)
Businesses with CSWs recycling service will also be advised (through the utility bill and
telephone book Inserts) that they may recycle directories between May 22 and June 2. We
project that we will have approximately 380 commercial accounts by May 1995. Employees
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will be asked to place books next to their :,ecycllng contalner(s) for collection by a pickup
truck on their usual recycling collection days.
4. CITY OF CLEARWATER FACILITIES
A memo will be sent by the Director of Solid Waste to all department directors, advising them
that telephone books used in City facilities (not brought by employees from home) can be
dropped off by City vehicles at the following sites between May 22 and June 2:
a. City Hall Annex refuelling area; ,
b. Purchasing/Graphic Communications parking lot;
c. CSW complex (interior, not dropoff center). '
Dumpsters will be provided at each location and the books picked up as neede~ using FELs.
5. SCHOOLS
All, nineteen (19) public schools in Clearwater will be offered the opportunity to recycle
telephone directories during the two weeks 0'1 the program. School recycling coordinators
will be contacted In advance and advIsed that only books used in the schools (not brought
from home by students) should be collected. Directories, stacked by the schools' recycling
container(s), will be collected on recycling days by a pickup truck.
TARGET TONNAGE
Based on our research we anticipate that around 10% of the telephone books in the Clearwa\er
area can be captured In a recyclIng program. This would translate to 25,000 sets (I.e., a total
of 50,000 books) which would weigh 93.75 tons. This tonnage would therefore be our target for
the 1995 pilot program.
FUNDING, REVENUE & COST
1. FUNDING
Funds from the FDEP recycling and education grant wIll be used to cover shortfall Incurred.
2. ESTIMATED REVENUE
,
Recycling telephone books will be a free communIty service for CSWs customers who are
currently billed for either the curbside. multi-family or commercial programs. Revenue will
come from the sale of the directories to Suncoast Insulation, at $25 per ton. If we achieve
our target tonnage of 93.75 tons, revenue will be $2,343.75.
Page 4
3. ESTIMATED COST
Time Is estimated at 10 working days (11 days for salaries as the collection period Includes
the Memorial Day holiday), 8 hours per day. with 2 hours of overtime budgeted per day to
deliver telephone books to Tampa (REL & FEL drivers only).
SALARIES - Drivers & Solid Waste Workers
Rate/hour Overtime/hour
Total for 11 days
(rate x 88 + O/T x 20)
$1,764.00
1.764.00
(Rear end loader drivers)
Alston' $14.95
Saylor 14.95
(Front end loader driver)
Dawsey 15.69
$22.42
22.42
23.54 .
1.851.52
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" King 14.94
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Cantrell 14.94
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II Jeter 12.00
:1, Woodard 12.00
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I Total staff hour cost $99.47
", $68.38
Total for 11 days
(rate x 88)
1.314.72
1.314.72
1,056.00
1.056.00
$10,120.96
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VEHICLES (cost calculated at total monthly cost divided by 23 x 10)
Monthly cost
Total for 10 days
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2080-201 (REL)
2080-200 (REL)
2080-220 (FEL)
2080-223 (pickup)
2080-187 (pickup)
$2.023.20
2.023.20
3.325.55
418.97
418.97
$879.65
879.65
1 A45.89
182.16
182.16
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Total vehicle cost
$3,569.51
$13,690.47
- $2,343.76
$11,346.72
:..13}61 ~.63
$7,831.09
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TOTAL ESTIMATED COST
TOTAL ESTIMATED REVENUE
SHORTFALL
AVOIDED DISPOSAL COST (93.75 TONS @ $37.50/TON)
TOTAL SHORTFALL
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* This figure does not Include costs for advertising and promotion that may not be covered by
GTE, I.e., mailings to schools and multi-family complexes. press releases. Dumpster decals. all
or part of newspaper advertisIng. and other miscellaneous expenses.
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CITY OF CLEARWATER
INTERDEPARTMENTAL CORRESPONDENCE SHEET
TO:
FROM:
Kathy S. Rice, Deputy City Manager
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Robert M. Brumback, Director of Solid Waste
COPIES: Elizabeth M. Deptula, City Manager
William C. Baker, Assistant City Manager
SUBJECT: PROVIDING RESIDENTIAL RECYCLING TO UNINCORPORATED
PINELLAS COUNTY RESIDENTS (OPPORTUNITY 1)
DATE:
November 16, 1994
The purpose of this memorandum is to present an analysis of the proposal to provide
residential curbside recycling to residents of unincorporated Plnellas County being served
by Clearwater Utilities and currently on the utilities billing system.
An analysis of utilities customer Information determined that there are approximately
2,965 potential residential customers In the Clearwater Utilities service area who reside
along Clearwater Solid Waste (CSW) recycling routes. "Along routes" Includes blocks In
which Clearwater residents are already being served with residential recycling collection,
blocks in which no one is being served but are within two blocks of streets being served
with residential recycling collection and two (2) enclaves (one near "Top of the World" and
a second one in southern Clearwater near Largo) where target areas are within four (4)
blocks of streets being served and which will fill In sections already being served.
While residential curbside recycling bins were being issued, approximately twenty-five (25)
unincorporated County residents phoned in requesting to participate In the Clearwater
recycling program. Out of twenty-five (25), eighteen (18) customers could be served
under Opportunity 1 and the other seven (7) customers could be served when Opportunity
2 is available. When asked why they did not participate through their contract refuse
hauler, many said that service was poor or not provided. They were willing to pay the
CSW fee.
As a result of these requests, CSW conducted a survey of recycling charges In the
County and adjacent munIcipalities (copy attached). Fees varied from $1.59 to $4.00.
The average charge was $2.11 per month.
Since Clearwater assesses a surcharge for water and sewer service provided to
unincorporated County residents served by Clearwater Utilities, CSW recommends that
a surcharge be assessed for residential recycling to help defray some of the capital costs
of the program. However, since the recycling fee for Clearwater residents, established
In the Ordinance, Increases to $2.05 January 1, 1995, and since the average private
company charge Is $2.11, CSW recommends that a ten percent (10%) surcharge be
assessed. This would place the residential rate for nonresidents of Clearwater at $2.25
per month, and would allow CSW to remain competitive.
-contlnued-
Page 2
Memo to: Kathy RIce, Deputy City Manager
Providing Residential Recycling to
Unincorporated Plnellas County Residents
(Opportunity 1)
November 16, 1994
Plnellas County does not require that residents of the unincorporated areas contract for
refuse disposal or recycling. The citizens that have expressed Interest In CSW recycling
programs are environmentally conscious and, In many cases, simply opposed to wasting
products thGt can be reused. Since 25 potential customers or slightly less than one
percent (1%) called CSW to express Interest and since some unincorporated County
citizens are aware that CSW has not served customers outside the City In the past, it Is
our goal to acquire five percent (5%) of the available unincorporated County residents
within the described target service areas. This could provide CSW with approximately
150 additional residential recycling customers. CSW has the capacity to absorb these
additJonal150 customers within its current route structure and with no additional resource
requirements. With route modification, up to one third (approximately 1,000) of available
customers could be absorbed and additional revenue of approximately $16,600 realized
In FY 1994/95 (see attached schedule analysis). We have established the target of 150
additional customers as a realistic goal, but can cost effectively absorb 1000 additional
customers through route adjustments, etc. before resource augmentation Is required.
This flexibility makes Opportunity 1 potentially more lucrative for the Residential Program
with little drain on resources.
CSW also screened the target service area to determine the number of potential multi-
family customers available. There are ten. CSW has the capacity to serve all ten
complexes if they desire service, however, we expect to gain one or (10%). Since the
Mu1tl-family Program is being "phased Inll over three years and Is targeting approximately
230 complexes, the additional multi-family complexes contained In the "0pportunlty 1"
expansion area can be integrated Into the expanding Multi-family Program with only the
expense of additional containers and without any additional requirements for personnel
or vehicles. If we acquired all ten, we could need the vehicle and driver, now
programmed for mld-1995, slightly earlier. Early acquisition, however, would have to be
cost justified. The cost of additional containers would be offset with the first few months'
billing revenues. Private recycling companies have not, as yet, begun to offer multi-family
recycling service In the unincorporated County areas. However, to sell recycling, CSW
must stili provide the service at a cost savings over private hauler disposal charges which
are flexible. In some cases where C SW has sold recycling to commercial establishments,
private haulers have refused to allow businesses to reduce their level of refuse service
to accommodate recycling. CSW will be in a highly competitive sales environment and
therefore, recommends that CSW be allowed to use the standard multi-family rate
schedule without a surcharge.
CSW requests that the City Commission approve the extension of residential and multi-
family recycling service to areas of unincorporated Plnellas County currently being served
by Clearwater Utilities at the rate being charged Clearwater residents plus a ten percent
(10%) surcharge for residential and at the standard rate for multi-family. Upon City
Commission approval. the ordinance will be revised to Include the surcharge rates.
RMB:scm
unlncorp.8cm
City of Clearwater, Florida
Analysis of Opportunity 1 · Residential Curbside/sort Recycling !
1
for Fiscal Year 1994/95 ,
I
Initial Requested
I
Financial Opportunity 1 Revised I
Description Proforma Impact Budaet !
RESIDENTIAL
Revenue Goals:
Customer Billing $647J 100 $2.650 $649J 750
Sale of Recyclables 171,000 560 171.560
Total Revenues $818,100 $3,210 $821,310
Total Expenditures $781.230 $781.230
Excess of Revenues over Expenditures 136.870 $3,210 140.080
Approval of this Opportunity 1 enables the City to reasonably add 150 residential recycling
customers at $2.25/month during the four months from January to AprilJ 1995 without additional
expense.
City of Clearwater, Florida
Analysis of Opportunity 1 - Maximum Benefit Available
for Fiscal Year 1994/95
Initial
Financial Maximum
Description Proforma Impact
Revenue Goals:
Customer Billing $647,100 $ 14, 600
Sale of Recyclables 171.000 2.000
TOTAL REVENUES 818,100 16,600
TOTAL EXPENDITURES 781.230 MO-
Excess of Revenues over Expenditures I 36.870 $ 16.600
Maximum
Revised
Proforma
$661,700
173.000
834,700
781.230
,. 53.479
Approval of this Opportunity 1 has the maximum potential to add 1,000 residential recycling,
customers at $2.25 per month during the six (6) months from January to June 1995 without
additional resources.
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CITY OF CLEARWATER
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REPORT ON PROJECTED ~EVENUES AND EXPENDITURES
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MUL TI..F~MIL Y AND,COMMERC~AL RECYCLING PROGRAMS
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EXECUTIVE SUMMARY
This document presents the adjusted projected revenues and expenditures for
the Multi-Family and Commercial Recycling Programs, based on information
gained after the first six months of operation.
The Multi-Family Recycling Program finished the first six months of operation
with 60 customers and total revenues of $67,558. The 60 customers represent
87% of fJrojected goals for the year and total revenues represent 88% of
projected goals for the year.
The Commercial Recycling Program finished the year with 292 customers which
represent 90.8% of the projected goal. Billing revenues of $167,391.00
exceeded expected revenues of $163,100.00 by $4,291.00 (2.6%).
Based on the experiences of the first six months, the Solid Waste/Recycling
Department has revised its projections, adjusted its goals, and developed a
strategy for maximizing profits over the five year period.
It is suggested that the goals for the Multi-Family Program be adjusted from 230
accounts in a three year period to 250 accounts in a three year period. The
goals for the Commercial Program are recommended to remain the same - 800
accounts.
In order to maximize total revenues, it is recommended that an additional sales
person be hired for a period of 18 months, beginning Jan. '1, 1995 and ending
June 3D, 1996. During the first year, this individual would devote 83% of his/her
time to multi-family sales activities and 17% to commercial sales activities.
During the final six months (Jan.-June, 1996) 100% of his/her time would be
devoted to commercial sales activities.
The net revenues increase realized by the readjusted projections, the goal
adjustment for the Multi-Family Program, and hiring the additional sales
representative is projected at $512,100.00 over the five year life of the contract.
Additional gains in net revenues may be realized by expanding marketing into
the unincorporated areas of the county.
This report contains the documentation for these recommendations.
"
INTRODUCTION
In April, 1994, the City of Clearwater's Department of Solid Waste began a Multi-
Family Recycling Program, providing service to eighteen (18) willing-to-pay
complexes. The Comme~cial Recycling Program began providing service to 155
paying customers in March; 1994.
This report describes the status of the Multi-Family and Commercial recycling
programs at the end of fiscal year 1993/94 and provides a cost effectiveness and
benefit analysis of hiring an additional recycling sales' representative to support
and promote these programs.
Currently established goals for the two programs are as follows: Provide Multi-
Family, services to 230 complexes during the next three years. Provide
Commercial services to 800 commercial accounts during the next three years.
Copies of the Finiancial Proformas for both programs are located in Appendix A.
FISCAL YEAR 1993/94 RESULTS
Multi-Familv
The Multi-Family Recycling Program began in April. 1994. with 18 paying
complexes. In September. 19941 60 complexes were receiving servicesl with
monthly billing for the month totaling $5;565. The average billing fee per
complex; based on the September figures was $92.75. The total revenue
received from Aprit through September. 1994. from collection fees was
$251386.00. Figure 1 shows the revenue received from billing each month
during FY 93/94.
Figure 1: MONTHLY BILLING REVENUES - MULTI.fAMILY
RECYCLING PROGRAM
FY 83194
6000
5000
4000
DoII.r. 3000
2000
1000
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MAY
JUNE
JULY
AUO
SEPT
APR
2
Prior to starting the Multi-Family Recycling Program. goals were developed
based on estimates of customer totals at the end of each fiscal year. The
department expected to have signed-on 69 customers by the end of FY93/94.
The actual figure of 60 customers represents 87% of their projected goal.
Preliminary figures for October, 1994, suggests that projected goals for that
month will be exceeded. 'putting the department back on track and ani or near.
the projected goal of 75 customers at the end of October, 1994.
Total revenues were estimated at $76.500. Actual revenues of $67,558
represent 88.3% of projected revenues.
Based on the first six months. an analysis of the number of new customers
obtained each month s'uggests that an average of 20% of new potential
customer contacts actually sign-on to receive services. This average was
obtained by deducting the 20 complexes participating in the pilot project and
then comparing the number of new customers each month to the number of new
potential customer contacts made each month and calculating an average
percentage over the six months. Follow-up calls and visits were not included in
this calculation. but were examined separately. An average of 4.5 personal
visits and 2.4 phone calls were required to sign up each new customer. Figure 2
depicts these results.
-"
Figure 2: Number or VI.lt. and Phone Call. pel New Customer Required to
Obtain Account
IS
., PHONE CALLS PER NEW
CUSTOMER
C, VISITS PER NEW
CUSTOMER
APR MAY JUNE JULY AUG SEPT
Of course. multiple contacts were also made with the potential customers who
did not sign-on for services. This information suggests that a considerable
amount of time is required to yield each new billable customer.
Adjusting for the fact that 20 of the 60 customers signed-on for service on
September 3D. 1994, were part of the original pilot group, the 5 to 6 new
customers per month initially projected by the department was right on targetl
3
'.
I.e. 40 new customers divided by 6 months equals 6.67 customers per month. It
Is suggested that revising that goal to seven new customers each month would
be a stretch. but not an u'nreasonable goalt given current staffing levels.
Commercial
The Commercial Recycling Program began in March, 1994, with 155 paying
customers. In September, 1994t 265 customers were receiving services. with a
monthly billing for the month of $18,408. The average billing fee per customert
based on the September figures was $69.46 The total revenue received from
March through September, 1994t from collection fees was $107,142.00. Figure
3 shows the revenue received from billing each month the program was in
operation during FY 93/94.
Figure 3. COMMERCIAL BILUNG REVENUES
FV 93194
Dollar.
Mar April May June July Aug Sept
Prior to starting the Commercial Program, goals were developed based on
estimates of customer totals at the end of each fiscal year. The department
expected to have signed-on 292 customers by the end of FY93/94. The actual
figure of 265 customers represents 90. B% of the projected goal.
Total revenues were estimated at $163,100. Actual revenues of $167,391
exceed expected revenues by 2.6%~
Based on the first six months, an analysis of the number of new customers
obtained each month suggests that an average of 30% of new potential'
customer contacts actually sign-on to receive services. This average was
obtained by deducting the 155 complexes participating in the pilot project and
then comparing the number of new customers each month to the number of new
potential customer contacts made each month and calculating an average
percentage over the six months. Follow-up calls and visits were not included in
4
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this calculation, bu~ were examined separately. An average of 2 personal visits
and 2 phone calls were required to sign up each new customer.
I
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Of course, multiple contacts were also made with the potential customers who
did not sign-on for services.. This information suggests that a considerable
amount of time is required to yield each new billable customer.'
Adjusting for the fact that 155 of the 265 customers. signed-on for service on
September 30, 19941 were part of the original pilot group, the average of 20 new:
customers per month initially projected by the department was slightly over the
actual target, Le.' 110 new customers divided by 6 months equals 18.33
customers per month. It' is suggested that reducing that goal to 15 to 16 per.
month' would be more reasonable. Since the most likely customers are being
contacted first, it stands to reason that it will become more 'and more difficult to
, sign customers. This goal would allow the department to reach its goal of 800'
customers in three years and one-half years (15.5 customers X 42 months = 651
customers plus the 155 to start with = 806). '
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FIVE YEAR PROJECTED CUSTOMER BASE AND INCOME LEVELS, BASED
ON FIRST SIX MONTHS OF DATA.
Multi-Familv
With no additional sales staff) newly calculated financial figures (based on the
past six months performance) were calculated.
As can be seen in Table 1, the new projections result in a decrease in net
revenues from the $504,640.00 projected in the initial pro-forma (See Appendix
A) to net revenues of $207,893.94. The' cause for this decrease is a result of
overestimating the billing revenues when the initial pro-forma was developed.
Under the initial pro-forma it was expected that 376 customers would be on the
billing rolls by the end of 1998.
Since beginning the program, new information has suggested that the total
number of Multi-Family complexes in the Clearwater area is approximately 400.
This limited customer base limits revenues. However, the goal of 230 customers
cannot be raised by a great amount, as market saturation restricts the number of
customers which can be signed. By raising the goal to 250 customers, both the
billing revenues and the sales of recyclables will increase. Table 2 shows the
projected revenues and budgeted expenditures with 250 customers. This is an
improvement, raising net revenues for the five year period to $303,327.34.
However, this figure is still $201,332.66 below the initial pro-forma projections.
Another solution to increasing net revenues is to shorten the time required to
sign on the projected number of customers. This can be accomplished by
adding one new sales person to work in multi-family sales activities for a period
of one year. This individual would spend 83% of his/her time on multi-family
sales activities and 17% of his/her time on commercial sales activities. (An
additional six months of full time work would be in the area of Commercial sales
activities. See next section). Table 3 shows the projected revenues and
budgeted expenditures with two sales representatives. As can be seen, net
. revenues under this plan become $411,632.12, a figure close to original
estimates. By using an additional sales person, the goal of 250 complexes
would be reached by Jan. 1996, one year and 10 months after inception of the
program. By the end of the fifth month, monthly billing revenues generated by
the new sales person would exceed the cost of the individual. The total
employee cost of $26.435.12 would be offset by the gain in billing revenues and
sales of recyclables during the seventh month of employment. Income from
these sales would enter the equation much soonerJ resulting in a net gain of
$90,460.86.
Additional gains in net revenues may be obtained by expanding marketing into
the unincorporated areas of the county.
6
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91:':,"'" - " includes calculations for both, billing revenues and sales of 'recyclables an' a
:~JL/ ,,' ' month by month basis.
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With no additional sales staff, newly calculated financial figures (based on the
past six months performance) were calculated and are presented In Table 4.
As can be seen, the new projections result In an Increase In net revenues from'
the $509A60.00 projected In the Initial pro~forma to net revenues of
$912.592.00. The reason for this Increase Is that the billing revenues for the
first six months are slightly greater per customer than the original estimates. In
addition, the value of recyclable materials has risen considerably. Even taking
into account a decrease In the value of recyclable materials over time and a
decrease in the billing revenues per customer, ,the new projections for the
commercial program are $403,132.81 above initial expectations.
One way to further increase net revenues Is to shorten the time required to sign
on the projected number of customers. This can be accomplished by adding one
new sales person for a period of 18 months This person would spend 17% of
his/her time on commercial activities and 83% on multi-family activities during
the first year. For the next six months, 100% of his/her time would be devoted to
commercial sales. Table 5 shows the projected revenues and budgeted
expenditures with two sales representatives. As can be seen, net revenues
under this plan become $1,126,689.35. By using an additional sales person, the
goal of 800 complexes would be reached by Feb. 1997.
By the end of the sixth month, monthly billing revenues generated by the new
sales person would exceed the cost of the individual to the program. The total
employee cost of $22,644.42 (for the 18 months) would be offset by the gain in
billing revenues and sale of recyclables during the seventh month of
employment. Additional income to the commercial program, for the five year
period, would equal $214,036.54.
Additional gains in net revenues may be obtained by expanding marketing into
the unincorporated areas of the county.
Supporting documentation for these figures may be found in Appendix C which
includes calculations for both billing revenues and sales of recyclables on a
month by month basis.
11
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MONTHLY DOCUMENTATION OF BILLING REVENUES AND'SALES OF
,,' RECYCLABLES - COMMERCIAL RECYCLING PROGRAM
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Iz, / /11 r. 0.,..",tJ 6WM/.r.f/~ -
FiIV ~7 ~e.c.cI- CITY OF CLEARWATER
-----"' ,/ ~ :L Interdepartmental corresporence Sheet
Betty Deptula, city ~n.(qer ~ -e =. 1'1-
Ream wilson, Director, Pa~ks and Recreati t
Kathy Rice, Deputy City Manager ~ ,', l'l~. ~
Bill Baker, Assistant city Manager \
Cyndie Goudeau, city Clerk ' \'
Scott Shuford, Director, Central Permitting\
:i
TO:
FROM:
S~T: Lighting And Signaqe-Clearwater Beach
,
,
"
DATE:
January 11, 1995
BACJ:OROUJIDI
Prior to the holidays, Mrs. Shirley Moran representing "Holiday On
The. Islands", requested that the beach be allowed to install
holiday lighting in the trees on Mandalay Avenue, between Marianne
and Baymont Streets. Mrs. Moran explained that they would solicit
donations for the lights and she asked permission to install
siqnage recognizing beach businesses that contributed. She also
felt that the lighting and signage would be attractive enouqh to
remain all year.
A decision was made to allow the lighting for a "trial period"
during the holiday season which would be followed by a report for
further consideration. This memorandum serves as this requested
report.
PROJECT
During November, 1994 "Holiday On The Islands" arranged for a
contractor to place holiday lighting as follows:
Mandalay Avenue - Lights were installed on trunks of thirty-
four (34) palm trees located on the east side of Mandalay
Avenue from Marianne to Baymont.
Barnett Trianale - Lights were placed around trunks and in
fronds of three palm trees on the triangle at the west side of
the beach bridge.
Cruise Gardens - Lights were placed in fourteen trees in
cruise Gardens located behind the Memorial Civic center
Building. Lights were also placed on the gazebo.
Pick Kwik/south Beach - Lights were placed around the trunks
and in the fronds of five palms on the triangle located in
front of the pick Kwik Food store.
The above lights were placed at no cost to the city other than the
City paying for electricity.
i', ..'
~, .~. '. .
1-'.
Betty Deptula
January 11, 1995
page Two
Re :; / 7
REVln OP PROJBC'r:
In monitoring the project, staff contacted Mrs. Moran and the
contractor during the week of January 9th. Staff was informed that
the lights were the subject of vandalism on numerous occasions
resul ting in some maintenance problems. An inspection of the
lighting project during the evening of Tuesday, January lOth,
revealed that lights on thirty-two (32) of the thirty-four (34)
palms on Mandalay Avenue were burning. However, lighting started
six or eight feet up the trunks because of vandalism caused to
lights at the sidewalk level. Also, lights were burning in all
three of the palms at the Barnett Triangle, four of the five palms
at the pick Kwik location, and in only three of the fourteen trees
behind Cruise Gardens. Mrs. Moran also informed staff that they
had collected $50.00 from private businesses for approximately one-
half of the palms on Mandalay Avenue and did not proceed further
because of vandalism problems.
PROPOSAL:
As a result of the "trial period", Mrs. Moran asks city commission
approval to allow the lights to remain in the trees through the
tourist season, through Easter, April 16th. Mrs. Moran and others
on the beach will cover all maintenance and replacements for the
lights at no cost to the City. The only cost to be absorbed by the
city would be for the payment of electric bills associated with the
project.
RBCOIIKIDJDATIONz
After reviewing the project, staff recommends that the request of
Mrs. Horan be approved so that lights could remain in the trees
through the tourist season. This is with the understanding that
the City would not have any costs associated with the project other
than the payment of power bills. Further, regarding signs in
r~cognition of donors, staff recommends in favor of the current
signage which is 6" x 12" signs placed at the bottom of each tree.
Finally, I have advised Mrs. Moran that the City commission will be
discussing this item at the city Commission Meeting scheduled for
January 17, 1995. She will be present at that meeting to answer
any questions the City Commissioners might have. Please contact me
if you have any questions or desire further information.
RW/bqm
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Bordner Research, Inc.
2535. ,Landmark Drive, Suite 109
Clearwater, Florida.34621
(813) 797-6552
"
January 17, 1995
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BACKGROUND
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From December 9-21, 1994 Bordner Research completed 200 face-to-
face intercept. interviews with visitors to Clearwater Beach. For
the purpose of the research a visitor was defined as a person who
resided outside the Tampa Bay area and who had spent between 1
and 21 nights on Clearwater Beach. Interviews were conducted 00-
site at various Clearwater Beach locations including beaches,
, commercial streets, and hotel/motel lobbies and patio areas.
Interviewing took place on different days of the week at varying
times of day in the area bounded by the shopping center just
south of the Radisson Sand Key northward to the northernmost
point of the commercial area on Mandalay.
The 'basic objectives of the research were to obtain an accurate
profile of the Clearwater Beach visitor for comparison to more
'general countywide data and to determine visitor satisfaction
with the Clearwater Beach experience. The present report sum-
marizes visitor profile and satisfaction data. . A comparative
report between Clearwater-specific data and countywide data will
be presented in February after the County data is released. The
entire research process will be repeated in May 1995.
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KEY FINDINGS
Clearwater Beach drew visitors from allover, most notably from
the Midwest (39.5%).
Over two-thirds (69.0%) came to Clearwater Beach primarily for
vacation purposes.
A significant number of visitors (46%) were first time visitors
to Clearwater Beach.
Average length of stay was 6.3 days.
Average party size was 2.6 persons.
Over three-fourths (78.8%) of leisure visitors stayed in paid
accommodations.
Overall, slightly less than one-half (45.5%) used the services of
a travel agent to make some of the arrangements for their trip.
Over two-thirds (67.7%) of the business trips were travel agent
assisted.
While forty percent (39.5%) of visitors first started talking
about going on a trip to Clearwater Beach more than three months
prior to their visit, nearly one-half (48.5%) made the final
decision to come less than one month before their visit.
y
i
Warm weather, clean environment, safe destination and nice
beaches were highly significant influencing factors in the choice
of Clearwater Beach as a destination among leisure visitors.
Recommendation of others, relationships with persons residing in
the area and previous visitation to the area were also important
influencing factors.
The major mode of transportation to the area was via plane. A
majority (55.0%) of visitors had use of a rental car during their
visit and approximately one-third (31.5%) had use of a personal
car. Business visitors were slightly more likely than leisure
visitors to fly to the area and rent a car.
Among those who hud use of a car, 17.0 percent found parking to
be problematic; 8.8% found signage leading to the beach to be
problematic. Expense (62.1%) and meter hassles (37.9%) were most
frequently mentioned by those with parking problems. Complaints
about the number of signs on SR 60 (60.0%), signs being too small
(26.7%) and too close to exits (13.3%) were most frequently men-
tioned by those with signage problems.
- 2 -
l3@!WER
resea~.
Slightly over one-third (34.5%) of visitors had either ridden or
planned to ride the Jolly Trolley. Nearly one in five visitors
(19.0%) did not know what the Jolly Trolley'was.
An overwhelming majority (98.5%) were satisfied with their visit
to Clearwater Beach, with 82.0 percent stating they were very
satisfied.
A majority (53.0%) of visitors did not think anything needed to
be added or changed to improve their visit to Clearwater Beach.
Among those who did, major suggestions for improvement were
provide more activities on beach (e.g., playground, dance
pavilion, etc.), improve access to area (e.g., upgrade buildings
and traffic flow), reduce parking costs/eliminate meters, and
provide more activity and location information in hotels.
Substantial majorities of visitors said the expense they incurred
for lodging, food/entertainment and retail purchases were in line
with their expectations.
Average expenditure per person while in Clearwater Beach was
$572.84.
Average expenditure per person per day was $103.70.
Sixty-five percent (65.1%) lived in a household with a total
annual income in excess of $50,000. Median household income was
$53,560.
An overwhelming majority (96.5%) plan to return to Clearwater
Beach in the future. Of those who plan to return, two-thirds
(66.3%) plan to come back next year.
Almost all (99.0%) would recommend Clearwater Beach to friends
and relatives. This is true of both first time and repeat
visitors.
When asked how they would describe Clearwater Beach to someone
else, visitors typically made references to the beaches, cleanli-
ness of the area, beautiful environment, friendly people,
peaceful and relaxing atmosphere, warm weather and safety.
One-half (51.0%) of visitors lived in households where the head
is employed in a professional or executive/managerial position.
Eleven percent lived in households where the head is retired.
Median age of the head of household was 45.0.
"
- 3 -
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CLEARWATER BEACH VISITOR PROFILE
DECEMBER 1994
Viait;or Origin:
, I
39.5%
17.5
12.5
9.5
9.0
5.5
2.5
1.0
3.0
Midwest
Northeast
Europe
Canada
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Florida
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Main ~urpo8e Of Trip:
69.0% Vacation
15.5 Visit friends/Relatives
15.5 Business/Convention
Repeat; Visit;or:
54%
Median length of time since last visit = 12
months
Lengt;h Of Stay: Average = 6.3 days
Party Size: Averag~ = 2.6
Type Of Lodging:
Leisure Business First Repeat
Hotel/Motel/Condo
In-home
78.8%
21.2
100.0%
0.0
88.0% 76.8%
12.0 23.2
Sources Of Information Used:
24.5%
15.5
10.5
'10.0
8.5
7.0
32.5
Travel agent
Auto club
Magazine ad on Pinellas
TV ad on Pinellas
Clearwater Chamber
Pinellas Convention & Visitors Bureau
None
Travel Agent Assisted: 45.5%
- 4 -
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Decision Window: .
Time Elapsed
Less than one month
1-2 months
3 months
More than three months
Start TBlkina
Decide
25.5%
28.5
6.5 '
,39.5
48.5%
25.0
5.0
21.5
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Major Influential Factors (% Volunteered):
Leisure
Business
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Nice beaches
Recommendation
Relative/Friend live here
Been before/Liked
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32.0
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23.7
23.'1
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Warm weather
Clean environment
Safe destination
White, sandy beaches
Complete' relaxation
Reasonably priced lodging
Sunbathing
Upscale accommodations
!rrallsportation:
84.6
81.7
79.3
71.6
63.9
57.4
52.1
35.5
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70.5% plane
55.0 Rental car
31.5 personal car
Problem Areas (% yes: Base= Those with car):
,
17.0% parking (expense, meter hassle, tickets,
number spaces)
8.8 signage (more on SR 60, too small, too close
to exits)
Jolly Trolley Ridership:
16.0%
18.5
41.5
19.0
Ridden
plan to ride
No
Don't know what
it is
- 5 -
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Overall Satisfaction:
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82.0% Very satisfied
16.5 Satisfied
98.5 Satisfied (combined)
Change To Improve Visit:
.{
53.0%
7.0
6.5
5.5
5.5
Nothing/Everything great
More activities on beach
Improve'access to area
Reduce parking costs/Meters
More activity/Location info
in hotels
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Expense Relative To Expectation:
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Food/Entertainment
Retail purchases
Budget Breakdown:
About what
Higher Lower Expected
6.0.% 15.0% 75.0%
5.0 12.0 82.0
3.0 9.0 85.0
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Food/Entertainment
Retail purchases
Rental car
TOTAL
$ 450.32
,459.44
225.76
134.20
,$1 , 265 . 48
Per person/Trip 572.84
Per person/Day 103.70
Median Annual Household Income: $53,560
Plan To Return: 96.5% yes (66.3% next year)
a.co..end To Others: 99.0% Yes
Descriptors (Volunteered):
65.5%--[
23.0%
19.0
13.5
10.0
29.0
21.0
18.5
18.0
15.5
14.0
12.0
11.0
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Clean
Wide,
Clean
Beautiful
Friendly,
Quiet/Peaceful
Warm, sunny
Relaxing
Lots to do
Safe
beach
sand
beach
sandy
beach
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A New Measure
of Parking Activity-
..Parking Activity Index
BY H. ALLEN SWANSON
9he need for rellable and timely data
. on parking characteristics in down.
town areas and other commercial dis.
tricts has been well.documented by
parking planners, traffic engineers and
otber civic officials. Information on
where and wby people park, their dura.
tion of stay, and how far they walk is
needed for sizing parking facilities and
for estimating access requirements. This
information is also necessary in apply.
ing various parking management tech-
niques, such as the establishrqent of
parking duration restrictions: installa-
lion of parking meters; increasing park-
ing enforcement actions (such as tag.
ging, towing and impoundment); and
analysis of revenue generated by park-
ing control devices.
In assessing the use of on-street stalls
and off-streetlolS, some of the typical
measures of parking activity are aver-
age occupancy, turnover and duration.
This information is typically gathered
by field staff walking designated routes
within the study area, recording the
license plate numbers (usually the last
three digilS) of parked vehicles. Each
circuit is normally completed at speci.
fied time intervals (Cor example. one.
half hour. one hour. and 50 forth).
throughout the study period (typically
eight 10 10 hours). The analysis of the
data collected In Ihe field can produce
valuable information on n block face
basb, or by parking lot, as follows:
. OCCUplU1cy of the parking spaces over.
all, pca1c-PJlriod occupancy, and the
accumulation pattern o( parkers
Ie - ITE JOURNAL- NOVEMBER 1994
Table 1.lUrvey LocatIon Characterlstlca
Urba1 Area
Populatfon
lethbfldge. Alberta
Jasper. Alberto
Kelowno. BrItIsh Columblo'
60.600
4,500
80.000
ceD-
Ofl-oStreet Stolls
Swvey Duration
(Hours)
8
8
10
1780
644
1024
"Note: 1118 supply given Is for the core area of the CBO. Total CBO on-street parldf"IQ
supply was 2.268 stdls.
throughout the study period
. averagc duration of stay
. number oC diHercnt vehiclcs using a
parking space-turnover
Curb parking activity in busy down-
town areas can be characterized as bav-
ing a high degree of space occ:upancy,
high turnover IU1d low duration of stay.
Off-street parking lots can have a high
level of occupancy. but the turnover
rate is lower and the duration of stay is
lODger. .
To date, there has nol been a com-
mouly used term or index that corre.
lales tbese three measures of parking
activity in order to assess the perCor.
mance of the parking system in a rela-
tive sense. Thus, a Parking Activity
Index (PAl) would be useful Cor park-
ing officials.
Parking Activity Index
The Parking Activity Indele ls deter-
mined by Ule following relationships:
TurnDver Ralc (Avcragc
PAl- x
Averalle Duralion Ocx:upancy)
where:
Turnover.. number of different vehi-
cles using the parking spaces within
the specific parking analysis unit (i.e.
block face, lot. and so forth)
Average Duration::: the measure oC
how long parkers stay at the given
stall-measured in hours or portions
thereof.
Average Occupancy ::: extent of the
study period the spaces are occu-
pied-usually expressed in percent,
but used in the decimal equivalent
for this equation.
As an example assume that. during
the eight.hour parking survey of the
downtown area, an average of eight
vehicles parked in eacb stal1 within the
block. each staying an average of 48
minutes (0,8 hr.) and the average oc:cu.
paney was 85 percent, then the index
value would be:
8.0
PAl. o:B 1I 0.8S - 8.S
= , ,
~
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Table 2. OVerall CID Parking Activity Index duration and the number of on-street
parking stalls are aim shown. .-I
Urban Area Average Average Average PAl .-I
Occupanoy (%) Tumover Duration (hrs,) The relative parking characteristics Q)
and the Parking Activity Index for the on
lethbridge 54.3 4,7 D.7 3,6 three urban areas arc indicated in Table ~
Jasper 61.9 4,5 D,8 3,5 2.
Kelowno (Core Area) ,59.7 7,3 0,6 7.3 As a point of interest, of the five
analysis zones used for the Lethbridge
Table I. Jasper Parkl~ Lot Usage CharacterlstJcI Parking Study, the parking activity in
the busiest zone was as follows:
Lot No. stalls Tumover Average AverO(JB PAl . average accumulation-73.S percent
. tumover-7.1 vehicles/space
Duration Occupancy (%) . duration-O.7 hours.
1 75 3,0 1.7 71.3 1.25 Based on this parking data, the PAl
2 46 1.9 2.3 59.5 D.50 value would be 7.5 and, on a block-by-
3 65 5.4 1.1 89.9 4,40 block basis, the.PAI values ranged from
4 33 3.4 1.5 44.5 1.00 1.9 to 16.8. In essence, the busiest block
5 42 3.0 1.5 66.5 1.34 faces would be those tltat had PAl val-
6 52 2.9 2.0 79.1 1.10 ues of about 10 and above.
7 15 4.6 1.0 74.2 3.40
0 Some examples of the use, of tbis On-Street Parking Off-street Parking
index in several smaller cities and As indicated earlier, the parking use
towns in Western Canada are The initial application of tbe PAl characteristics in off-street parking
described in the foUowing sections. will be for the overall central business facilities vary frorn those occurring on
: 'I districts (CBDs) for the urban areas street. On-street parking spaces are the
.J noted in Table 1. The parking survey prime desired parking destinations in
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most central business districts, and this
is especially true in smaller urban areas.
'Iberefore the PAl values for off.street
puking facilities will be much lowef for
the following reasons:
. average occupancy is usually lower
. parking duration periods are longer
. turnover is lower
In Super, the townsite in Jasper
National Park, there arc seven oU.
sueet parking 101S in the central busi-
nCSl area tot.a1.log 318 spaces and, dur.
ins the study period, the average PAl
value was 1.67. The parking characteris-
tics for these parmg 101S arc contained
in Table 3. During the eigb-hour study
period in Jasper, the busier lots would
have PAl values in excess of 4.0, or
about 60 percent lower than that occur-
iDs on streets.
Summary
In uswiDg the USASC of parking facil-
ities, t.hree key pieces of data arc utilized:
aVel'llc occupancy, duration of stay of
pukcrs. and the turnOVCl' of vehicles per
parking stall. The development of a
Parking Activity Index (PAl) enables
transportation professionals, parking
opcraton and so forth to employ a rela-
tive measure to compare the usage of on-
and off-street parking facilities.
The comparative information
gleaned from parking studies in three
smaller urban communities in Western
Canada suggests that throughout a typi-
cal eight- to lO-hour survey period. the
PAl value for busy on-street parking
areu would be about 10 and above.
However. for off-street parking lOts. the
P AI values will be much lower.
This new parking index proVides for
a comparative measure of parking
usage, but the componenl values also
must be assessed to evaluate the vari-
ance in PAl values.
References
1. Weant, Robert A., and Herbert S.
LevinsOD P,uklnr, Wcslport, Conn.
Eno FoundatioD for TrlASpOrtation,
1990.
2. Kelowna Downtown Parking
Ml1IUJgerrunt Plan. KeloWDB, British
Columbia. Reid Crowther de.
Partners, November 1991.
3. uthbridge CBD Traffic and parking
Review. Calgary, Alberta_ Reid
Crowther &. Partners. January .1990.
4. Juper Parking Study, Unpublishyd
informatioD collected by SwaDJOD
Transportation Consultants Ltd.,
July 1993.
H. All,,.
SwalUon, P.Eng,.
is President of
S wan 'Ion
Transportation
Consu/l"ntt LId.,
Qnd an In 1"-
national Past President of ITE. He
holds a B.Se. in dvU enrin"ring from
Ihe Univlrsity of Washington and an
M.Sc. d,gr,e from Ih, Univltsity of
MlchigQ11,
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CLEARWATER CITY COMMISSION
Agenda Cover Memorandum
Igo,-
Meeting Oote
( , /7' 95
SUBJECT: Lease renewal with Arnold-Brown properties.
RECOMMENDATION/MOTION:' Approve a 5 year lease renewal (February 1, 1995 to
January 31, 2000) with Lee E. Arnold, Jr. und Herbert G. Brown, D/B/A Arnold-
Brown Properties, of the western 150 feet of city Parking Lot #7 at the southeast
corner of Drew street and Osceola Avenue, providing initial net monthly rental
of $200.00 per month, adjustable in the 37th month of the lease as provided
therein, with all taxes, insurance, maintenance and. utilities to be paid by
Lessee,
lXl and that the appropriate officials be aut,horized to execute same.
BACKGROUND: Arnold-Brown Properties owns a 5 story office building at 121 North
Osceola Avenue, adjacent on the south to the lease premises. In 1985 the city
entered into a 10 year land lease of the western 150 feet of city Parking Lot #7
with Arnold-Brown Properties for the purpose of providing additional parking for
tenants and customers of its office building. The agreement provided that'the
Lessee prepare the property for qse as a parking lot, provide signs and
landscaping, and maintain the property. The city constructed the parking surface
and provided lighting. Monthly rent payable in 1985 1989 was $150.00,
incr~asing to $180.00 per month in the years 1990 - 1995.
The current lease, which expires January 31, 1995, further provides that the
city, as Lessor, pay any ad valorem taxes or other assessments that might be owed
pursuant to the lease. In 1994, the Pinellas County Tax Collector began
enforcing Chapter 196, Florida statutes, that requires payment of ad valorem
taxes when a governmental entity leases real property to a profit making
organization. Under terms of the present lease, the City paid 1994 property
taxes of $1,756.21 on November 29, 1994.
The lease renewal increases the monthly rental to the 'City from $180.00 per month
to $200.00 per month during the first 3 years of the lease term. The rental may
be adjusted a maximum of 15% in the final 2 years of the lease term based on
fluctuations in the Consumer Price Index (cpr). Additionally, the city will no
longer be responsible for payment of ad val()rem taxes. All taxes, maintenance,
utilities and insurance costs are to be paid by Arnold-Brown Properties. Should
the City commission determine a municipal need exists for the property, the lease
may be terminated upon 60 day notice to the Lessee.
,
RevIewed tly: orlgioottng Dept. I CUl:tS: NIA
Legal if/J1V Engineering Department I
1 (Current FY>
Budget NIA User Dept. J funding Source:
I,
Purehoslng NIA Capt. Imp.
I
Rhk Hgmt. Advert Ised: I Opllrot ing
I
DIS NIA Date: I Other
ACH Paper:
Eng Appropr I at I on Coue(!i)
Not rc:qulred X
NIA
Affected parties
not If leu
Nut required X
C~nlssfon Action
Approved
Approved
w/condttlons _____
Denied
Cont1d to
II tt 0 ell/HlIn ll>:
Lease Agreement
Locator Mllp
~! }.),,.. ,~
LEASE AGREEMENT
THIS LEASE AGREEMENT is made and entered into this day of
. , 199 , by and between the CIT~ OF CLEARWA'rER, a Florida
Municipali ty, herein called the "Lessor", and Lee E. Arnold, Jr'. and Herbert
G. Brown, partners, d/b/a ~RNOLD-BROWN PROPERTIES, a fictitious name entity
under Chapter 865.09, Florida statutes, herein called the "Lesseeu.
This agreement represents the whole and entire agreement , between Lessor and
Lessee and the following articles and sections are herein incorporated:
Art.icle I.
Article II.
Article III.
, Article IV.
'Section
section
section
section
Section
Article V.
section
Section
section
Article VI.
Article VII.
Article VIII.
section
Section
section
section
Article IX.
section
Section
section
Article X.
Article XI.
Article XII.
section
section
section
Section
Article XIII.
Article XIV.
Article xv.
section
Section
section
section
section
ARTICLES
TITLE
TERM
LE7\SEHOLD
RIGHTS AND RESPONSIBILITIES
1. Use of Premises
2. Maintenance of Premises
3. Repair and Improvements
4. Utilities
5. Quiet Enjoyment
LEASE RENTAL PAYMENTS
1. Rental Payments
2. Late Fee
3. AdJust of Rental Payments
RENEWAL
TAXES
INSURANCE
1. Minimum scope of Insurance
2. Minimum Limits of Insurance
3. Additional Named Insured
4. Verification of Coverage
CASUALTY DAMAGE TO PREMISES
1. Reparable Damage
2. Catastrophic Damage
3. Waiver of Recovery Rights
LIABILITY AND INDEMNIFICATION
AMERICANS WITH DISABILITIES ACT
NON-DISCRIMINATION
1. No Exclusion From Use
2. No Exclusion From Hire
3. Observation of. Various Laws
4. Breach of Nondiscrimination Covenants
DISCLAIMER OF WARRANTIES
ASSIGNMENT OF LEASE
DEFAULT AND TERMINATION
1. Termination by Lessee
2. Termination by Lessor
3. Exercise
4. Removal of Property
5. Causes of Breach and Waiver
1 of 10
I,:. ~I~
Article XVI.
section
section
section
Article XVII.
Article XIII.
ENVIRom~ENTAL MATTERS
1. No Warranties By Lessor
2. Lessor Held Harmless
3. Radon Gas Advisory
NOTICE
EFFECTIVE DATE
WIT N E SSE T H :
WHEREAS, the Lessor has ownership of and control over the use of the
City-owned parking lot and premises located on the southeast corner of Drew
street and North Osceola Avenue, Clearwater, Florida 34615; and
WHEREAS, Lessee desires to utilize the western 150 feet, more or
.less, of such premises for private, non-commercial parking purposes; and
ARTICLE I. TITLE
.
t
t
i
I
f
I
I
l
WHEREAS, Lessor desires to lease out such portion of its parking lot
and premises to Lessee;
NOW, THEREFORE, in consideration of the Premises and the mutual
covenants contained in this Agreement, the Lessor and Lessee hereby
agree as follows:
The title of this lease is the ARNOLD-BROWN PROPERTIES, PARKING LOT
#7 lease.
ARTICLE II. TERM
The term of this lease shall be for a period of Five (5) years
commencing on the 1st day of February, 1995 (the Commencement Date) and
continuing through the 31st day of Januarv. 2000 (the Termination Date)
unless earlier terminated under the terms of this agreement.
~RTICLE III. LEASEHOLD
Lessor leases to the Lessee the following described property (as
depicted in Exhibit "A" attached hereto), including all Lessor-owned
improvements thereon, located in Pinellas county, Florida, to wit:
A PORTION OF THE NORTHWEST ~ OF SECTION 16, TOWNSHIP 29 SOUTH,
RANGE 15 EAST, PINELLAS COUNTY, FLORIDA, BEING MORE
PARTICULARLY DESCRIBED AS THE WESTERLY 150 FEET OF THE
FOLLOWING DESCRIBED PARCEL:
BEGIN AT THE INTERSECTION OF THE SOUTH RIGHT-OF-WAY LINE OF
DREW STREET AND THE WEST RIGHT-OF-WAY LINE OF NORTH FORT
HARRISON AVENUE FOR A POINT OF BEGINNING; RUN THENCE SOUTH
ALONG THE WEST RIGHT-OF-WAY LINE OF NORTH FORT HARRISON, 54.30
FEET; THENCE WEST 345.0 FEET; THENCE NORTH 54.30 FEET; THENCE
EAST 344.08 FEET TO THE POINT OF BEGINNING.
CONTAINING 8,145 SQUARE FEET, MORE OR LESS.
2 of 10
~RTICLE IV. RIGHTS ~ND RESPONSIBILITIES
section 1. Use of premises.
a. Lessee shall use the demised premises as an unmetered non-commercial
parking lot far the exclusive use and benefit of office personnel and guests
of the five story office building commonly known as 121 North Osceola Avenue,
Clearwater, Florida.
b. Lessee covenants and agrees to make no unlawful, improper or
offensive use of the leased premises. At the termination of this lease,
Lessee agrees to return the premises to the Lessor in as good condition as at
the effective date of ~his agreement, subject only to normal wear and tear.
section 2. Maintenance of Premises. The Lessee shall properly maintain
the leasehold in a clean and orderly condition.
section 3. Repairs and Improvements.
a. Lessee may make whatever repairs, alterations and improvements to the
premises it deems necessary, providing that the Lessor, other than for
prudent and normal maintenance and repairs, first agrees in writing to any
such actions to alter or improve the premises. If the property's physical
condition falls into a state of disrepair in the opinion of the City Building
Official, the Lessor may terminate this Agreement upon fifteen (15) days
written notice.
b. Repairs, alterations or improvements attached to the premises shall
become the property of Lessor upon the termination or expiration of this
lease or any extension hereof unless otherwise indicated by Lessor.
c. In no event shall Lessor or any of Lessor's property be liable for or
chargeable with any expense or lien for work, labor or materials used in the
premises, or any improvement~, repairs, or alterations thereof.
section 4. utilities. Lessee shall pay all bills for electrical and
utility services before such bills become delinquent.
section 5. Ouiet Enjoyment. Upon payment the rents herein required, and
upon observing and performing the covenants, terms and conditions required by
the lease, the Lessee shall peaceably and quietly hold and enjoy the leased
premises for the term of the lease without hinderance or interruption by the
Lessor.
3 of 10
ARTICLE V. LEASE RENTAL PAYMENTS
section 1. Rental Payments. Subject to adjustment as provided below,
the Lessee hereby covenants and agrees to pay to Lessor rental therefore in
the tbtal sum of TWELVE THOUSAND AND---NO/100'S---DOLLARS ($12,000.00)
payable in 60 equal monthly installments of $200.00, plus applicable sales
taxes due thereon, commencing on the First day of February, 1995, and due and
payable in advance on the First day of each and every month thereafter during
the full term of the lease until the total rental hereunder has been paid in
full.
section 2. Late Fee. It is further ,understood and agreed between the
parties hereto, that if default is made in the payment of rent as above set
forth, or any part thereof, and if any installment or rent shall remain
t unpaid for ten (10) days, whether said rent accrued before or after the
expiration of this lease, Lessee agrees to pay in addition to the monthly,
rental due, a late fee equal to ten percent (10%) of the monthly rental due.
section 3. Adjustment of Rental Payments. commencing with the 37th
monthly rental installment, and continuing through the 60th monthly rental
installment, the monthly rent shall be adjusted to an amount equal to the
initi~l monthly rental installment increased or decreased by an amount equal
to the cumulative annual percentage increase or decrease, if any, for the
thr~e preceding calendar years in the Consumer Price Index for "all items"
published by the Bureau of Labor Statistics of the United states Department
of Labar, exqept that in no event shall the total increase or decrease in the
initi~l monthly rental installment exceed Fifteen Percent (15%).
ARTICLE VI. RENEWAL
Provided that Lessee shall not be in default under this Lease, Lessee
shall have the option to renew this Lease for one additional five year term
("Renewal Termll) under the same terms and conditions provided herein, except
that tne initial monthly rent far the Renewal Term shall be an amount equal
to th~ ~onthly rental installment payable by Lessee commencing the 37th month
of the initial lease term increased or decreased by an amount equal to the
cumulative annual percentage increase or decrease, if any, in the Consumer
Price Index for "all items" published by the Bureau of Labor Statistics of
the United States Department of Labor for the two calendar years 199B and
1999, except that in no event shall the increase or decrease in the 37th
monthly rental installment exceed Ten Percent'(lO%). Additional adjustment
in the monthly rental during the Renewal Term of this lease shall be as
provided in Article V, Section 3 above.
ARTICLE VII. TAXES
~~ssee agrees to pay any real property taxes that may be assessed and
levied on the property or on the leasehold created by this document. Lessee
shall nave the right to appeal on its own behalf and at its own expense any,
ad v~lorem and personal property taxes assessed pursuant to this lease.
4 of 10
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ARTICLE VIII. INSURANCE
Lessee shall procure and maintain during the term of this Agreement
insurance against claims for injuries to persons or damage to property which
may arise from or in connection with this lease.
section 1. Minimum Scope of 'Insurance. A Comprehe.nsive General
Liability policy and Fire Insurance policy covering the leased premises and
Lessee activities occurring thereon shall,be obtained and maintained in force
by the Lessee.
section 2'. Minimum Limits of Insurance. Comprehensive General Liability
Insurance procured in accordance with this article shall have minimum
coverage limits' of $300,000 Bodily Injury and $100,000 with respect to
property damage arising out of anyone (1) occurrence. Such policies shall
be carried in companies licensed to do business in the state of Florida.
Section 3. Additional Named Insured. Each insurance policy issued as a
requirement of this agreement shall name the city of Clearwater, Lessor, as
additional named insured. The coverage shall contain no special limitations
on the scope of the protection afforded to the Lessor, its officers,
employees or volunteers.
section 4. Verification of Coveraqe. Lessee shall furnish'the Lessor
with Certificates of Insurance with all endorsements affecting coverage
required by this article. These forms shall be received and approved by the
Lessorts Risk Manager before execution of this Lease agreement by authorized
City officials.
ARTICLE IX. CASUALTY DAMAGE TO PREMISES
section 1. Reparable Damaqe. Any time the premises or improvements
thereon are damaged or destroyed to the extent that the Lessee cannot
therefore conduct its activities and the Lessor determines that the demised
premises can be restored by, making appropriate repairs, Lessee shall effect
such repairs expeditiously and to the satisfaction of the City's Building
Off icial.
section 2. Catastrophic Damaqe. In the event of total destruction of or
catastrophic damage to the demised premises, the Lessee or Lessor may
terminate this lease as of the date of such damage or upon thirty (30) days
written notice to the other party to this lease.
section 3. Waiver of Recovery Riqhts.
rights of recovery against the other party
occurring to the demised premises in the
sections 1 and 2 above which is covered by
Both parties waive any and all
for any direct or indirect loss
event of damage categorized in
insurance.
5 of 10
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ARTICLE X. LIABILITY AND INDEMNIFICATION
Lessee agrees to assume all risks of the premise's and all liability
therefore, and shall defend, indemnifY, and hold harmless the Lessor, its
officers, agents, and employees from and against any and all loss, liability
and damages of whatever nature, to persons and property, including, without
limiting the generality of the foregoing, death of any person and loss of the
use of any property. This includes, but is not limited to, matters arising
out of or claimed to have been caused by or in any manner related to the
Premises or Lessee I s activities or those of any approved or unapproved
invitee, contractor, subcontractor, or other person approved, authorized, or
permi tted by Lessee in or about the Premises whether or not based on
'negligence.
ARTICLE XI. AMERICANS WITH DISABILITIES ACT
Lessee hereby affirms its intention to take any and all such actions that
are reasonable and prudent to comply with the Americans with Disabilities Act
of 1990 (known as the "ADA").
ARTICLE XII. NON-DISCRIMINATION
Notwithstanding any other provision of this lease agreement, during the
perform~n~e of this agreement, Lessee for itself, personal representatives,
successors in interest and assigns, as part of the consideration for this
agreement, does covenant and agree that:
section 1. No Exclusion From Use. No person shall be excluded from
participation in, denied the benefits of, or otherwise be subjected to
discrimination in the use of the premises on the grounds of race, color,
religion, sex, handicap, age, or national origin.
section 2. No Exclusion From Hire. In the construction of any
improvements on, over, or under the premises, and the furnishing of services
therein or thereon, no person shall be excluded from participation in, denied
the benefits of, or otherwise be subjected to discrimination on the grounds
of, or otherwise be subjected to discrimination on the groundS of race,
color, religion, sex or national origin.
section 3. Observance of Various Laws. The Lessee shall observe the
following laws: Section I of the 14th Amendment, The Equal pay Act, The
civil Rights Acts of 1866 and 1870, the Vietnam Era Veterans Readjustment
Act, the standards of Merit System Personnel Administration, Executive order
12246 as amended, Revised Order 4, the Age Discrimination Act of 1967, the
Rehabilitation Act of 1975, Executive order 11914 and the Americans With
Disabilities Act of 1990.
6 of 10
ARTICLE X~II. DISCLAIMER OF WARRANTIES
Section 4. Breach of Nondiscrimination Covenants. In the event of
breach of any of the above nondiscrimination covenants, which breach has been
finally adjudicated by an appropriate agency or court of law, the Lessor'
shall have the right to terminate this lease and to re-enter and repossess
the premises and hold the same as if said agreement had never been made or
issued. This provision does not become effective until the procedures of 49
Code of Federal Regulations ("CFR") Part 21 have been followed and completed,
including expiration of appeal rights.
. This Agreement constitutes the entire Agreement of the parties on the
su~ject hereof and may not be changed, modified or discharged except by
'written Amendment duly executed by both parties. Lessee agrees that no
representations or warranties shall be binding upon the Lessor unless
expressed in writing herein or in a duly executed Amendment hereof. Further,
Lessor does not warrant and hereby disclaims any and all liability and
responsibility for or on account of the condition of the Premises, or any
portions thereof, or for or on account of anything affecting such conditions.
ARTICLE XIV. ASSIGNMENT OF LEASE
This Lease, or any part thereof or interest therein, may not be assigned,
transferred or subleased by Lessee without the consent of the Lessor, which
consent shall not unreasonably be withheld. It is understood and agreed that
the Lessor may, at any time, with notice, assign or delegate any or all of
its rights hereunder.
ARTICLE XV. DEFAULT AND TERMINATION
Section 1. Termination by Lessee. This Agreement shall be subject to
termination by Lessee in the event of anyone or more of the following
events:
a. Lessee determines the uses and benefits derived from this lease
agreement are no longer required by Lessee, and Lessee serves Lessor with
sixty (60) days notice of intention to terminate this lease.
b. Lessor determines at a duly constituted city commission meeting that
the lease premises is needed for other municipal services and serves Lessee
with sixty (60) days notice of such intended use.
c. Lessor determines that the premises are so extensively damaged by
some casualty that it is impractical or inequitable to repair such leased
premises.
d. Material default by the Lessor in the performance of any of the
terms, covenants or conditions of this agreement, and in the failure of the
Lessor to remedy, or undertake to remedy, to Lessee's satisfaction, such
default for a period of thirty (30) days after receipt of notice from Lessee
to remedy the same.
7 of 10
section 2. Termination by Lessor. This Agreement shall be subject to
termination by the Lessor in the event of anyone or more of the following
events:
'I." '..
a. The material default by Lessee in the performance of any of the
terms, covenants or conditions of this Lease Agreement, and in the failure of
the Lessee to remedy, or undertake to remedy, to Lessor's satisfaction such
default for a period of thirty (30) days after receipt of notice from Lessor
to remedy same.
b. The Lessor determines at a duly constituted city Commission meeting
that a municipal need exists for the premises. consistent with the city I s
charter, and serves Lessee with sixty (60) days no~ice of such intended use.
c. Lessee's vacating or abandoning the premises.
section 3. Exercise. Exercise of the rights of termination set forth in
Sections 1 and 2 above shall be by notice to the other party. Forbearance of
timely notice shall not be deemed a waiver of any breach.
section 4. Removal of property. Upon termination of this lease for any
reason, Lessee, at its sole expense, shall remove from the Premises all signs
which Lessee was permitted to install or maintain under the rights granted
herein. Lessor may effect such removal at Lassee's expense should Lessee
~~~l to remove said installed property within thirty (30) days of receipt of
written notice following termination of this lease. Lessee agrees to pay
Lessor promptly in the event of such circumstance upon presentation of a
proper invoice.
section 5. Causes of Breach and waiver.
a. Neither party shall be held to be in breach of this Agreement because
of any failure to perform any of its obligations hereunder if said failure is
due to any cause for which it is not responsible and over which it has no
control; provided, however, that the foregoing provision shall not apply to
a failure of Lessee to provide the amounts of insurance contained in Article
VII of this Agreement.
b. The waiver of any breach, violation or default in or with respect to
the performanc~ or observance of the covenants and conditions contained
herein shall not be taken to constitute a waiver of any subsequent breach,
violation or default in or with respect to the same or any other covenant or
condition hereof.
ARTICLE XVI. ENVIRONMENTAL MATTERS
section 1. No Warranties By Lessor. Lessor has made no investigation of
environmental matters with respect to the Subject Property and makes no
representations or warranties to buyer as to environmental matters with
reference to the Subject Property.
8 of 10
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Section 2. Lessor Held Harmless. Lessee agrees to indemnify, defend
and hold Lessor, its officers, employees and agents harmless from any claims,
judgments, damages, fines, penalties, ~osts, liabilities '(including sums paid
in settlement of claims) or loss, including attorneys' fees, consultants'
fees, and experts' fees which arise during the term of this lease, or any
renewal term, in connection with the presence or suspected presence of toxic
or hazardous substances on or within the property improvements, the soil,
groundwater, or soil vapor on or under the Premises as may be determined to
have been caused directly by Lessee, its employees, agents, contractors, or
any party or entity acting at the request of or on behalf of Lessee. This
indemnification subject to the provision of causation as to Lessee or its
agents as herein provided, shall specifically cover 'costs in connection with:
a. toxic or hazardous substances present .or suspected to be present on
or within the property improvements, the soil, groundwater or soil vapor, on
or under the Premises as of the date hereof; or
b. toxic or hazardous substances that migrate, flow, percolate,
diffuse, or in any way move into, onto or under the Premises after the date
hereof, as a result of the actions of Lessee or its agents, or through the
termination hereof, or the termination of any extension hereto; or
c. toxic or hazardous substances present within, or under the Premises
as a result of any discharge, dumping, spilling (accidental or otherwise)
onto the Premises by any person or entity determined to have occurred during
the term of any renewal term hereof. '
Lessee shall not be held responsible or" liable if such toxic or
hazardous substances are present solely as a result of the negligence or
willful misconduct of Lessor, its officials, employees, or agents.
Section 3. Radon Gas Advisory. As required by Section 404.056 (8) ,
Florida Statutes, the Lessee shall take note of the following:
RADON GAS; Radon is a naturally occurring radioactive gas that, when it
has accumulated in a building in sufficient quantities, ,may present
health risks to persons who are exposed to it over time. Levels of
radon that exceed federal and state. guidelines have been found in
buildings in Florida. Additional information regarding radon and radon
testing may be obtained from your county public health unit.
ARTICLE XII. NOTICE
Any notice given by one party to the other in connection with the Lease
shall be sent certified mail, return receipt requested, with postage and fees
prepaid.
1. If to the Lessor, addressed to: City Manager
City of Clearwater
P. O. Box 4748
Clearwater, FL 34618-4748
9 of 10
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2. If to the'Lessee, addressed to: Arnold-Brown Properties
c/o Arnold Management Services
121 North Osceola Avenue
Clearwater, Fl. 34615-4031
ARTICLE XIII. EFFECTIVE DATE
The effective date of this lease shall be the
day of
199
IN WITNESS WHEREOF, the parties hereto have set their hands and seals
'this day of " 199_
Lee E. Arnold, Jr. and
Herbert G. Brown, partners,
doing business as:
WITNESSES as to Lessee
G. Brown
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Countersigned:
CITY OF CLEARWATER, FLORIDA
Rita Garvey, Mayor-commissioner
By:
Elizabeth M. Deptula, City Manager
,
, ,
Approved as to form and
legal sufficiency:
Attest:
Miles A. Lance
Assistant city Attorney ,
Cynthia E. Goudeau, City Clerk
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. nCCEPTANCE, APPROVAL & AUTHORIZATION
THE UNDERSIGNED Lessee this~~ day of January, 1995
acknowledges receipt of revised A~. LEASE RENTAL PAYMENTS
(Page 4 of 10) of ' that certain proposed Lease Agreement between the
CITY OF CLEARWATER, FLORIDA and LEE E. AR~OLD, JR. AND HERBERT G.
SROWN,' d/b/a Arnold-Brown Properties regarding property legally
described as:
A PORTION OF THE NORTHWEST % OF SECTION 16, TOWNSHIP
29 SOUTH, RANGE 15 EASE, PINELLAS COUNTY, FLORIDA,
BEING MORE PARTICULARLY DESCRIBED AS THE WESTERLY 150
FEET OF THE FOLLOWING DESCRIBED PARCEL:
BEGIN AT THE INTERSECTION OF THE SOUTH RIGHT-OF-WAY
LINE'OF DREW STREET AND THE WEST RIGHT-OF-WAY LINE OF,
NORTH FORT HARRISON AVENUE FOR A POINT OF BEGINNING;
RUN THENCE SOUTH ALONG THE WEST RIGHT-OF-WAY LINE OF
NORTH FORT HARRISON, 54.30 FEET; THENCE WEST 345.0
FEET; THENCE NORTH 54.30'FEET; THENCE EAST 344.08
FEET TO THE POINT OF' BEGINNING.
CONTAINING 8,145 SQUARE FEET, MORE OR LESS.
Lessee accepts and approves revisions in ARTICLE V. amending
total rent due under the proposed Lease Agreement to Twelve
Thousand and---No/100's---Dollars ($12,000.00) with 60 equal
monthly payments of $200.00 per month, and authorizes replacement
of ARTICLE V. and page 4 in the Lease Agreement previously executed
by Lessee prior to presentation to the Clearwater City Commission
for acceptance and approva~ such presentation to be made not later
than' the /7U:- day of ~~~ ' 1995, with all other
terms and conditions contained in said proposed Lease Agreement
remaining unchanged and in full force and effect.
IN WITNESS WHEREOF, the Lessee has set his hand and seal the
day and year first above written.
, '
Lee E. Arnold, Jr. and
Herbert G. Brown, Partners,
doing business as: '
PROPERTIES
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LOCATOR MAP
IARNOLD BROWN PROPERTIE~
IARNOLD-BROWN LEAS~
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ROMPON'S & BASKlNS
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CITY 0 peL EAR W A T E'R
Interdepartment correspondence Sheet
TOI Kathy S. Rice, Deputy city Manager
'ROMI
00PII81
Earl Barrett, Real Estate Services Manager~
Tracey Bruch, Parking Facilities Manager
RECErYl':f)
DEe 2 9 1J~tf
IUBJIOTI Analysis of 1985-1995 vs 1995-2000 Arnold-Brown lease Ci~Mancg~r
DATil December 28, 1994
Per your request for an informational attachment to the upcoming city commission
aqenda memorandum regarding a lease renewal with Arnold-Brown properties, I offer
the fOllowing analysis of certain terms and conditions contained in the current
and proposed lease documents. This information was originally transmitted to Bill
Baker 12/15/94.
ARNOLD-BROWN PROPERTIES LEASE COMPARISON
(13 full parking spaces)
1985 - 1995
, Annual Rent: $ 2,160.00
Taxes: $ None
Gross Cost: $ 2,160.00
Monthly Cost
Per Space: $ 13.86
, , Inorease: N/A
,
city Net: $ 404.00
Monthly Net Per
Parking space: $ 2.59
Annual Net Per
Parking Space $ 31.0B
" Increase: N/A
1995 - 2000
(Lessee Obligations)
$ 1,260.00
$ 1,800.00
$ 3,060.00
$ 19.62
42%
(city Benefits)
$ 1,260.00
$ 8.08
$ 96.92
312%
The current parking configuration contains 13 full, striped spaces, 1 half-space
and approximately 3 feet of depth on 8 to 10 additional spaces. In addition to
the monthly rental payments, lessee must also pay the cost of a comprehensive
liability insurance policy with the city as additional insured, pay for
maintenance (including resealing and striping as necessary), planting and
maintenance of landscaping. Based on analyzing operating information provided by
both Arnold-Brown Properties and Tracey Bruch, city Parking Facilities Manager,
I estimate the minimal reasonable annual cost of insurance and maintenance at
about $500.00, exclusive of any repaving. Add this to the $3,060.00 the lessee
is obligated to pay during the initial year of the lease term, and the total cost
of the parking is estimated at $3,560.00 the first year, or $296.67 per month,
$22.82 per space per month.
Elise Winte~ .
Oti1"'."
David Stone'
\Ii.t.r-OIdj'P'"~"
Joyce Buld~
TnOjUf11'
AI Bitman
Dan Leiter
LlIIian -rch:kcl
,Ron RIcardo
, Judl Hackett
Omndld '"
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DOWNTOWN DEVELOPMENT BOARD
December 19,,1994
Dear Property Owner:
, ,
,On December 1st, the Clearwater City Commission passed a
','resolution asking the Florida legislature to revoke the
,Downtown Development Boardts charter. Those voting in favor
were Commissioners Thomas, Deegan and Berfield; those voting
against were Commissioner Fitzgerald and Mayor Garvey.
This is similar to action taken in 1993, when the Commission
sought to abolish the Board. We asked the'property ownerst
whether you wanted us to continue. You voted 105 in favor
of continuing, 65 against. .
The Commission's most recent attempt to abolish the DDB
includes a second action - changing the City Ordinance to
remove our taxing authority. It is currently scheduled fo~
first public reading and comment the evening of January 5t~.
If our funding is removed,.'we will no longer be able to
operate. This year, the Downtown Development Boardts tax
revenue of $130,000 provided the following:
1) Funding special events to bring people Downtown
· Sun 'N Fun & Christmas parades,
· Downtown Comes Alive Concerts each month
· New Orleans Street Fest
· Lunch with an Artist each month
· Family Holiday Traditions street party
· Jazz Holiqay & Taste of Clearwater (partial funding)
2) Working with others to provide programs to stabilize
property values
Jolley 'Trolley historic tours
'. the Downtown Partnership
· Storefront Improvement grants available to all
property owners in the district, not just the core
· recrui~ing quality retailers through personal
contacts and trade shows
3) A voice for Downtown interests and concerns
. returning on-street parking to Cleveland Street
· choosing a Downtown route for the Pinellas Trail
· discussing new uses for the waterfront
. improving eyesores, like the Ice House
P,O, 80:( 4748 0 Clc:l.CW:uer, FL 34618 c (813) 46\JX)l 1
~learwater DDB - Paae 2
'. Government Liaison Committee tlLet's Talk About It" ,
meetings providing many property owners downtown and
businesses the opportunity to make their feelings kno~~
on important issues affecting Downtown. .
4) Improved profitabi~ity of 7~isting businesses-through
better marketing and ~nformat~on
· ~O,OOO copies distributed of a colorful Guide to
Shopping, Dining and Entertainment
· full-page advertising all year in SEE magazine
· an informative newsletter Right DowntoWn, published &
distributed monthly since February to property owners,
residents, civic leaders and businesses. '
· advertisement to attract new businesses in the Maddux
Report and the Florida Real Estate Journal
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Because of your tax dollars, these events and programs have
generated thousands of hours of volunteer work, re-involving
property owners and citizens in their Downtown. They also
represent thousands of shoppers returning to Dpwntown
Clearwater, or discovering it for the first time. None of
this would be possible without funds.
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Once more'we are asking property owners' opinion about whether
the Downtown Development Board should continue. If the majority
of those voting wish to abolish the Board, we will abide by yo~=
wishes. If the majority wishes the Board to continue, we will
strive to do so.
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Enclosed is your ballot. I urge you to mark, sign and return the
ba~1ot immediately. It must be received by January 13th.
Simply marking and signing the ballot will be as much as some
property owners can do. We understand this. However, we urge
you to also contact the City' Commissioners and Mayor, either
personally, or by' sending a letter to let them know how you feel.
'Please join us at the January 5th City Commission meeting for the
first reading of the ordinance to remove our taxing authority,
and to make your feelings known pUbliCly.
During the next several weeks, Board members ,will 'talk to those
Commissioners who wish to abolish us to seek ways to restore
harmony to our Partnership. If you wish to share suggestions or
concerns, but are uncomfortable making public statements, please
feel free, to contact me or any member of the Board.
Sincerely,
Elise K. winters, Chair
Enclosure
CLEARWATER DOWNTOWN DEVELOPMENT BOARD
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1994 Dissolution Question
Schedule of Events
1. July 1993. Property owners vote to continue the DDB by a 2-1 margin in response to
Commissioners' efforts too have it dissolved.
2. October 25. 1994. Ballots were canvassed for the election of members to f1l1 2 seats on the
Downtown Development Board. Joseph Alexander and Kathy McCullough are declared the
winners. The official results were: Joseph Alexander-49, Joyce Baskin (incumbent)-46.
Sheryle Festa-7. Kathy McCullough-47, Ronald Ricardo (incumbent)-44. Les Spits-16.
3. October 31. 1994. City Commissioner Fred Thomas asked the DDB to look into allegations of
improper nominations and campaigning against Mrs. Baskin.
4. November 9. 1994. The DDD reviewed the charges. statements were taken from all parties.
and the state elections office and the DDB's elections supervisor were consulted. The Board
determined that. even if true. the actions were not illegal.
5. November 14. 1994. The City Commission recommended the DDB hold a new election to
remove the ucloudl1 caused by the allegations.
6. November 29. 1994. The DDB again reviewed the ballot tabulation and Commissioners'
cQncems. Unable to find a basis for overturning the election. the Board decided to let the
election stand.
7. December 1. 1994. City Commissioners pass a resolution to ask the Slate legislature to
dissolve the DDB. It includes the following charges:
"...the DDB has collected approximately $2 million in taxes, the majority of which has been
spent on administrative costs, wit/lOut substantial measureable accomplishment of irs purposes
of promotion and development of business in the Downtown area,"
"the recent election conducted by the DDB has been clouded by allegations of irregularities in
the process,"
"the DDB has been unnecessary and redundant since the creation of the Community
Redevelopment Agency of the City (eRA) and is at rimes at cross purposes with the eRA..."
Commissioners also directed the City Attorney to draft an ordinance to revoke DDB's taxing
authority.
8. December 12. 1994. The DDB decided to ask property owners' opinion on dissolving and
agrees to abide by their wishes. The Board also agreed to hire an attorney to research whether
the City has the authority to eliminate the taxing authority.
9. December 19. 1994, Letter of explanation and opinion polls mailed to property owners.
10. Jannary 5. 1995, City Commission holds 1st public hearing on ordinance to remove the
DOB's taxing authority.
11. January 27.1995. Property ownersl opinion polls must be received by this date.
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OPINION POLL
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Dear Downtown Clearwater Property Owner:
We want your opinion about whether the Downtown Development Board should be dissolved.
This opinion poll is ,similar to the referendum conducted in July of 1993.
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One vote will be allowed for each parcel of property in the Downtown district. If you own
more than one piece of property, we will give you credit for one vote for each parcel you own.
The label(s) below indicates the number of parcels you own by record of the County Property
Appraiser. '
You should mark either "Yesll or tlNo" by checking the line and signing below. A "Yes" vote
means you wi~h to dissolve the Board. A uno" vote means you want the Board to continue.
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After voting. please fold this paper in half. tape or staple it. and place a 29. cent stamp on the
, upper right hand comer. Mail it as soon as possible. but make sure you mail it in order for us
to receive it by January 27, 1995.
Downtown Developme~lt Board
DO 'YOU WISH TO DISSOLVE
THE CLEARWATER
DOWNTOWN DEVELOPMENT BOARD
AND ITS
SPECIAL TAXING DISTRICT?
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YES
NO
Signature of Voter
gEE~R6XT'R!ScfTiO~~8 I 000 I 0040
1(8 8~~2o~~D~~EAiENCY
CLEAfUIA TER, FL
34616
t5 I 29 / lS I
CLEARUATER, CIT~4~SO / 006 I 00'0
~/g ~g~M4~~gEV AGE~CY
CLEAR\.IA~ER, FL
346'8
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Zero ~nterest Loan/Grant Program Log
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Name Info Date Date Appr
Requested Requested Returned
Klei.n & Heutchan 11011 Inter 9/94
Kwall & Gross "0" Inter 9/94 10/94 Yes
Standard solutions Match Gr 10/94 12/94 Yes
wilhite Books Match Gr 10/94
Martha's. Candy Both 10/94
Mary Alice Dewitt Both 10/94
TNT Towing Both 11/94
Kid's Resource Match Gr 11./94
Mark wirthhime "0" Inter 11/15
Charlie's Both 11/16
Restaurant.
Eleni's Cafe Both 11/16
Cajun Grill Xpress Both 11/16
Nettie Fischler Both 11/16
124 Melody Lane
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Largo, FL 34641
Terry Picard Both 12/7
3387 Tarpon Wood
Blvd
Palm Harbor 34685
April stone Both 12/14
441-2826
Tony Saravanos Both 12/13
934-1111
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P. O. Box 4748
:;>10.,
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CITY OF CLEARWATER
Clearwater, Florida 34618-4748
City Commission
MEMORANDUM
TO:
,'ill ....---
Mayor, ComrmsslOners
COPIES TO:
COMMISSION
FROM:
Fred A. Thomas, Commissioner
JAN 03 1995
COPIES:
, Betty Deptula, City Manager //
January 2, 1995 /~.
Jazz Holiday - ,,/
PRESS
CLF'q!< .' n::,.,,!r'~Ir;-y
DATE:
.RE:
....**..**.*****************.*****.***.**.*.*.****.*.*.******.************.***
The Commission received a request from Dale Kleine, Chairperson of Clearwater Jazz Holiday
Task Force, for a commitment from the City of $25,000. I believe it is socially and fmancially
a good idea to sell beer and wine during the] azz Holiday. As noted in the letter from Dale, "...
Jacksonville Jazz Festival typically generates $50,000 from beer sales". 'The sales of beer and
wine will certainly help subsidize our festival. .
The last time this topic was before tbe Commission, it was voted down 3 to 2 with the majority
voting against beer and wine for Jazz Holiday '94. Therefore, I suggest we submit to the above
request of $25,000 for '95 unless the majority changes their mind to allow beer and wine.
I am attaching the letter from Clearwater Jazz Holiday for your reference and suggest this item
be placed on an upcoming agenda.
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COPIES TO:
COMMISSION
DEe 2 8 1994
PfiSSS
CLERK I ATTORN::Y
December 231 1994
Dear Conunissioner Thomas:
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Conunissioner Fred Thomas
City of Cleawater
P. O. Box 4748
Clearwater, Florida 346184748
Thanks to the generous support of our corporate sponsors and the City of Clearwaterl this
year's Clearwater Jazz Holiday was one of the best evert We had gorgeous weather and
record.breaking crowds. The positive response to the music, which was selected to appeal to a
broad range of mUsical tastes1 has been overwhelming. We greatly appreciate the City's
financial and in.kind assistance in making one of Tampa Bay's fanest events a success.
As we begin to prepare for the 1995 Jazz Holiday, we are once again faced with budgetary
concerns. Although we continue to depend mainly on corporate sponsor dollars to produce this
four day event, this funding can only be stretched so far in the face of the rising costs of
producing this event each year. As a result, over the years we have continued to explore other
revenue sources in an effort to continue presenting Jazz holiday as a free event.
For example, we applied for and received State Division of Cultural Affairs grant funds in
,...1993 and 1994. We also were awarded a Pinellas County Arts Council Grant in 1994 and will
continue to apply for similar grants to offset the impact of increased expenses. The sale of this
year's new "VIP Passport Packages" raised a total of $2,250. Although the sale of beer or
wine at this event would generate significant revenues and additional sponsorship doUarsl we
understand the commissionls reluctance to approve such requests. However, it is worth noting
that the Jacksonville Jazz Festival typically generates $50,000 from beer sales.
Because Clearwater Jazz Holiday attracts an audience of music lovers from not only across the
Bay. but from across the country and around the world. this free four day event is an exceUent
example of the economic value of cultural tourism. Yeti if this event is to maintain its high
quality and national reputation, additional fmanciaJ support is needed.
Clearwater Jazz Holiday Foundation, Ino,
P.O. Box 7278 a Clearwater, FL 34618.7278
~ gntJ ~~ 0\1 IN ~C'-erC/lQmclwoJ~. '51151.'9'9
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Again, we appreciate your consideration and your support over the past 15 years.
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December 23,.1994
Clearwater Jazz Holiday Event
Page 2
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We are therefore asking the City of Clearwater to increase its commitment to $25,000 in 1995.
This increase, the fIrSt in many years,ls strictly to assist us in maintaining the quality of Jazz
Holiday and to help us meet anticipated expenses such as rain insurance and to' adequately
accommodate audience needs such as food service I restrooms, and appropriate sound systems
to reach the entire audience. ,
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As you know, this event is organized and run with no paid staff. As volunteers, we are
anxious to insure that this event continues to be a highlight for the City of Clearwater. We can
. assure you that this additional funding will be used appropriately.
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We sincerely hope you will approve this request. If w~ can provide any additional information
, to you to assist in your decision or if you would like to meet with us, please do not hesitate to'
contact us.
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Sincerely,
Lt.iAt::~
N;:CY -Kallor t. f
President
Clcarwater,Iazz Holiday Foundation
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Dale Kleine
Chairperson
Clearwater Jazz Holiday Task Force
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cc: City Manager Betty Deptula
Deputy City Manager Kathy Rice
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