01/26/1977
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CITY COMMISSION MEETING
January 26, 1977
The ,City Com_ieeion of' the City of Clearwater met in
.pecial ....ion at the City Hall, Wednesday, January 26,
1977, at 9130 a.m, with the following members present:
Oabriel Cazares
Karleen F. De3laker
Xaren Martin
Mayor-Commissioner
Commissioner
Commiosioner
Abaentl
Jo.eph Carwise
Darwin S. Frank
Commissioner
Commissioner
Also pre.ent were:
Picot B. Floyd
Thomae A. Bustin
Hax Battle
Frank Daniels
City Manager
City Attorney
City Engineer
Police Chief
The Hayor called the meeting to order and announced two
.tudent representatives from Clearwater High School were in-
vited to the National Prayer Day Service in the White House
at Walhington, D. C. He presented to Leah Burnett, one of the
otudantCl, a letter and a Key, to the City for President Carter,
and made her a special ambassador to the Hayor and presented
her with a Key to the City. '
Thft City Manager read a Corrected Notice of Special
Heeting, and a Waiver of Notice of Meeting was presented to
the City Clerk. The purpose of the meeting is for the Com-
million to consider and take appropriate action in connection
with Proaecution of Municipal Ordinance Violations and to
hear a presentation of the Downtown Plan Evaluation and a .
panel meeting with the International Downtown Executives As-
.ociation.
The Mayor reported a special request from the students
of St. Petersburg Junior College to waive fees for the car-
nival to be presented January 26th through the 30th. Th~
City Attorney, in reply to a question. reported that an emer-
gency item could be heard even though it was not on the agenda.
Commissioner DcBlaker moved to concider the request of
the students from the college. Commissioner Hartin seconded
the motion which carried unanimously.
Edward Dakin of Phi Theta Kappa reported the purpose of
the carnival was to raise funds for a scholarship. Their
request to conduct the carnival had been approved by the .
Commission on' January 20. 1977. but the fees will approximate
$3,000, which is more than they ~xpect to make. He aske~ that
the CommisQion reconsider and waive the fees. The City Kan-
aBer reported that the students had been advised to have the
carnival operator responsible for the license fees but they
bad neglected to do so. If the. students themselves had oper-
ated the booths there would have been no fee. but if the
carnival operator runs the booths the fee is $25 per day per
booth. Mr. Dakin reported they were unable to have the con-
tract changed at this late date.
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Thl prlli.inar, dlvalop.lnt, .chadulinB and coat e.ti-
..ta. over a period of approxi.atlly fiva y.ar. "for ,tha pub-
lic ..ctor ..ounta to $6,100,000. The .ati.ata. of tha pri-
vatI I.ctor urban rldev.lopment totala approximately $50,000,000
ovar a 9-y.ar plriod.
To. Wall, of Glad.tone A.aociatea, in hia review .tated
ha had ....in.d tha .arklts for private land uee. in the can-
tr.l bUline.. diatriet, the retail offic. hou.ing, transiant
leeo..odationa, hotal and motel uses. Th. Plan identifies
whera buildinSI can b. built by tha private sector and the
bulldlnl. nra aealad to the market they have analyzed. He
atatad thar. .uat ba . profitable return for private invest-
.ant.
Ha diseua.ad the pro1iminary figures for the four areas
that were analyzed and stated they were subject to modifica-
tion. The report for condominium apartments indicates this
i. a fea.ible project, rental apartments, not feasible, and
the ratail entertainment io a reasonable proposition, and in
the offic~ building area, public participation will probably
be nacesa.ry. The hotel/motel operation looks favorable,
howaver, thore are more figures to be obtained.
Uatna the figures available from the plan, if all of the
improvements in land and buildings are made, the Clearwater
tax bace would increase by $44,000,000, which would equate to
$240,000 in ad valorem taxes to the City.
Imp1emontation strategy must be designed, priorities set
for the 33 proposed development projects and a decision made
for funding from a public and/or private sector. There is a
po..ibility of available funds from Public Works Grants, Com-
munity Development Block Grants, federal assistance through
s..ll business loans, and some City department budgets could
be used to finance projects. Elderly housing special assess-
ment districts could be set up. He also noted Downtown had
too many small parcels of land and suggested public involve-
ment through eminent domain to acquire larger pieces of prop-
erty which would be more acceptable to a developer/builder.
He stated these are some of the techniques they have begun to
analyze.
Don Moore stated the Panel waB quite impressed with the
Plan and felt it was conservative but realistic and probably
verymrkable. He stated the City must invest toward an in-
creased tax base in order to carry out the plan.
Dan Sweat'noted that Downtown Clearwater needs rehabil-
itation but all cities are in the same boat. The Plan has
laid doun guidelines which should be used to work toward the
objectives. Public and private sectors working together can
accomplish much.
William Hill stated the 1980'target date is not really
a8 far away as it seems. He too felt that the first step in
the process was to set a priortiy list. It is a practical
and realistic plan containing considerable imagination but
with the joint cooperation and working together of the public
and private sectors. it can be implemented. The Plan contains
flexibility and gives the City facts with which to work. The
problems ,are indentified and the relationship of economic data
to:epecific fact~ is an invaluable aid to progress.
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Incentives will be necessary to attract private invest-
~ent c.pl~al to the Downtown ,area. Industrial development
,'iapoae., r'equiremen'ts for se,wers, schools, etc., but commercial
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da~elopment 1a nore p~ofitabla. 'Althoulh industrial davelop-
.ant provide. 'tha job., commarcial development (which alraady
has public servica facilities) i. an incantiva the City ha.
to offer to developar.. Ha recommanded improvins Claarwatar'.
.any aa.et. and tha total product that i. offered Downtown.
The public would ra.pond to . .ode.t inve.tmant in landlcap-
ing, a. a augsa.tion. All of the improve.ant. racoamandad
will make a good i.pra..ion on developar.. He pra.criba~
proceeding rationally and .lowly over the next faw y.ars to
create the environment, market and inve.tment climate.
The City Manager eugge.ted five member. of the Downtown
De~elopment Board be appointed to a Redevelopment Agency
which would have the authority to sell bonds to set this re-
development started. Dan .Sweat reported Atlanta had created,
a private non-profit commie. ion of public and private individ-
uals which lends strong leadership to their program. He sug-
gested Clearwater start their program with the farmers' mar-
ket.
The Mayor asked for information on a convention center.
Tom Wall discussed the convention center and stated that in
a city'the 8i=e of Clearwater it would be very difficult to
justify an investment that would exclusively serve a conven-
tion marKet. Convention business is a very competitive mar-
ket and in order for a convention center to be financially
feasible, it must cater to convention trade and civic func-
tions and have a combined use. A hotel and motel tax imposed
on all hotel room sales would help support a convention/civic
center.
Dan Sweat discussed various methods used by Atlanta to
finance th~ir commitment in joint projects and he also stated
there is a cost to the City if nothing is done, which must
a180 be considered. The net fiscal income to the City from
new d$velopment and the relationship of the costs of extra
police, fire. sewer. etc., was discussed, and also the advis-
ability of dropping the assessed values for downtown property
and the impact on the tax base.
George Pillorge stated the mall has been a part of the
strategy from the beginning but it is viable and can be changed.
If the redesignation of State Road 60 does not become a reality,
traffic could be channeled off the street, but they do feel
that one of the redesignations will be accepted. Some design
improvements can be made whether the redesignation is made or
not and would have to be done outside of the right-of-way of
the street.
The difference in the assessed valuation of Downtown
property.d property in Countryside was discussed.
The meeting was adjourned at 12:50 p.m.
Attest:
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W AlVEll 01' NOTICE,OF MEETINQ
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The undel'11p.ci City Commi..ionerl of the City of Clearwater.. Florida.
, hereby waive notice Of a .peeial meetillS of the Commt..ion to be bald at
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9:30
o'clock,
A. M.. or 81 soon thereafter a. the mQetiD. can,be'
conveed. 'on the
Z6th,
day of
Januarv
1977
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