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??''y,'?"'z?,'rjk ?k?5``??'?'?' ' CLEARWATER DOWNTOWN DEUELOPMENT BOARD
$?s??h? ?Y?tl?t??'?'
? ?' WORK SESSION MINUTES
^'
'????' '?' `?'?'•? ? ' JANUARY 10 197$
MEMBERS IN ATTENDANCE:
Rose Phifer, Chairman Perce Powell
Aaron Bilgore, Vice Chairman Dale Warren
William Nunamaker Leon Hammock
Bronson Thayer
NON-MEMBERS IN ATTENDANCE:
Sam Casella, Executive Director
Warren Renando, Ex officio, City of Clearwater
The Work Session of the Clearwater Downtown Development Board was called
to order by Chairman Phifer at 3:05 p.m.
Chairman Phifer stated that she would give Mr. Casella the floor to
receive his recommendation of Goals for 1918 and that after his
® recommendation was received, the Board Members would have an opportunity
for discussion of the Goals for 1978.
Mr. Casella stated that it is very appropriate to address the goals for
the year at our first meeting of the year and that his recommendations
should be taken as a suggestion and considered by the Board along with
other suggestions from Board Members because the goals of the Board are
fullest exception of the Board's intentions and .should reflect the
direction which the Board would like to take in the year 1978.
Mr. Casella noted that the goals he is about to present are not in order
of priority, as he believes the Board should determine priority.;
Mr. Casella stated that the first goal on his list is revision of the
zoning ordinance in accordance with the guidelines of the downtown plan,
Mr. Casella said that the Planning Department has prepared an amendment
in outline form which is included in the Board's packet today and that
he commends the Planning Department's amendment as being in line with the
general intentions of the downtown plan and that it would be useful to
obtain detailed input from the Board at its monthly meeting on this matter.
Mr. Hammock entered at 3:1,5 p.m.
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Mr. Casella then went to the second goal on his list which is to complete
the design study of the downtown signing plan. Mr. Casella informed the
Board that he had drawn up a proposed scope of services for the downtown
signing plan and sent it to the State Department of Transportation and
to the City Traffic Engineering for their input and that there would be
a meeting the following week with City and State officials to obtain
their input. Mr. Casella also reminded the Board that the Board has
submitted an application to the National Endownment for the Arts for a
matching grant to help finance this project.
Mr. Casella stated that the third goal is production of a downtown plan
brochure. He informed the Board that he had been touch with Bob Smith
from RTKL and had been assured that we can expect to receive the final plan
in about two weeks, Mr. Casella stated that it would be necessary to
receive the final plan before we go ahead with the brochure, in order
to be compatible with the final plan and in order to coordinate the
brochure with the City Planning Department. Mr. Casella said that if we
went ahead with the brochure before receiving the final plan, we might
then find some discrepancy in the graphics and therefore had better wait
until the final plan was received.
Mr. Casella stated that his fourth goal is for the Board to sponsor non-
profit housing for the elderly. He said that this is an activity which
the downtown plan indicates that the Board should consider doing and
which is a needed project. Mr. Casella said that he is asking that the
Board consider sponsorship of 150 housing units for the elderly and that
he considers this to be a worthwhile goal.
Mr. Casella said that his fifth goal is development of an experimental
farmer's market. He informed the Board that the City Commission has
considered this matter and has been very cooperative. The City Commission
has agreed to permit the farmer's market on Saturday morning in Parking
Lot No, 9 and agreed to waive the license fee for participants and agreed
to assume liability for insurance purposes. Mr. Casella said that the
Farmer's Market Committee will meet on Wednesday at 2:00 in his office
to agree upon the rules to be sent to the City Commission for their
approval. Mr. Casella said that following City Commission action on the
11th, the agreement being drawn up by the City Attorney and the rules being
prepared by the Committee would be provided to the Board for its
decision on the ?lst of January.
Mr. Casella said that his sixth goal is to assemble land, tenants and a
developer for the Eastern Retail Anchor. He noted that i:he Eastern
Retail Anchor is given high importance in the downtown plan and that he
believes the Board needs to give very serious and close attention to
this goal because it is one of the more complicated ones. He further
said that despite the complexities of this activity that nevertheless
someone would have to perform or initiate the developer's role so that
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a private developer could complete the project, Mr. Casella said that
the Board may consider achieving this goal either through a committee
appointed by the Chairman or through the Executive Director or through
both.
Mr. Casella said that his seventh goal is assembly of land, a developer
and a managing agent for a hotel and that his remarks concerning the
use of either a committee or the Executive Director, or both, applied to
this goal, as well.
Mr. Casella said that his eighth goal is to conduct a store front design
study for Cleveland Street and Cleveland Plaza using a CETA employee.
Mr. Casella explained that the CETA program provides federal funds for
public employment of unemployed persons. Mr. Casella said that the
Pinellas County Arts Council has been very cooperative on this matter
and that it 1S his hope and belief that with the arts Counci.l's cooperation
we could achieve this goal as the Arts Council has applied for a position
for this project and their application has been approved and the Arts
Council is currently looking for an individual to fill the position.
Mr. Casella said that the purpose of the store front design study would
be to provide store front design and design criteria which would encourage
individual property owners and renters of property to invest their money
because of the existence of an overall plan. Mr, Casella noted that the
design for the Cleveland Plaza area would probably be different from the
design between Osceola Avenue and East Avenue. Mr. Casella stated that in
a related matter, the Clearwater Artists in Residence program is sponsoring
a mural on Cleveland Street and he passed out brochures concerning the
mural which were supplied by Sally Parks, Executive Director of tine Pinellas
County Arts Council. Mr, Casella said that if we adopted Goal No. 8, he
also had information that the Arts Council might be able to do a mural
program in conjunction with the store front design study.
Mr. Casella said that Goal No. 9 is to implement the Annual Downtown Data
System (ADDS), a data monitoring system whose basic indicators are
employment, public and private investment, office space and other construction,
retail sales and assessed value using a CETA employee. Mr. Casella noted
that at several past meetings Board Members have indicated an interest in
data collection, He said that the International Downtown Executive's
Association had conducted a survey of twenty-five (25) cities which included
Clearwater and as a result had developed ADDS. Mr. Casella said that if the
Board would like to see data collection put on a regular system then it
should adopt this goal and we would then go a`ter getting approval for a
CETA employee to make it a regular process. He added that achievement of
this goal would be contingent upon whether we could obtain funding through
the CETA
Mr. Casella said that Goal No. 10 is to continue to pursue completion of the
Traffic Engineering Study of State Road 60. Mr. Casella noted that Tom
Brown had indicated at the last Board Meeting that the Florida Department
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Ir wr;,b ?y? °?.??r?,Lts; of Transportation i s currently considering this matter in their Tallahassee '? r?, ? } j ???
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E ,,,?.,?`?? ??k???: Office and that Tom :Brown had advised the Board that FDOT should be given ?, ? x ??+ tyr +??
"Yi *s)", 7+6'4 .ar s Y'0?'9
,???? ?k7?ra ?lw, ? , until January 10 to make a decision. ? ? ?+ ._? ? ?,?a?tw???.
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1, ?????G????,??,????? ?,?? Mr . Casella said that Goal Not 11 i s to des i gn a hou si ng survey to determine ?= t ?` , ? t=,= ?? ? ?? ??'??????'??,
.? ?"4`,'Gi?'w??1. ?? "4 ° ? ': t n t ` r?r ? ?.i n,yr ?+' thRt 't{ rt ''I
? ???{?v"=?;>~!?}a,,?,?k,,Y„?, the extent of housing market demand among employees in downtown Clearwater ;, rti ??,?, „???_?"? ?????,?nJn
` ???at???„??'??ro,?Y?,. and to exploring alternative means of providing housing to meet existing ?.? ' ??. =txht 'k;n?????`??";????
•• , ,r,ta, ashy ^? Id tw ? ??ti?' ..
???????ri'?? ,??`a ? demand and to recommend a course of action to rovide housin . Mr. Casella `' t ?`rt?,??7?;? r x>3wp"?1?;f `,
??? ? ,a said that this goal should be considered as complimentary to Goal No. 4 which . M1' Its,., ?,`,;??',??°??"r???^' ??'?' 3? '
?? .. ? ?+ ? ?14 ??a > t, h , { st v y?Tra y. a =
Ir`4F?°???t?c?, ???,, was s onsorshi of non- rofit housin for the elderl This oal would {? R,t? ?zfi?{?,?'????'?'?°???'??;?=???fi?`° ??
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??;F?,?'yr<K????a?K ?G?w??r enable the Board to assess demand among those in the younger age group to .?,., ? ?_? ?'? a; ?rJ<,r??'?4???'?
? pC }M ?? ???`'kt.??.y?7 tT1 s• ? t f i i i ?t'S l .SCer?,S?',??in 1
,. ???? 'tt find out how many people would like to live downtown, how much they could ?' ' ??, ??? ?? +,?ti?b?k?`?5.??" t?/;° s,
t?5????$r+?+?i???ky'?`-?? ?rtip? r ? ? v ?`°;"'?'S I,?y? l?r. '
??r i?{?????? afford to pay, what size apartment they would need, what type of housing F=!? ??;??'???? ?4 ?,?.Y??'' ???'? i
?„, ?+?'..' the would refer and other (questions of that t e Mr. Casella said that ???.? ???,?r? ? ?x?
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???, ? we could keep the cost of the survey within our budget by preparing the ?'? ??u?,"l?rty ,, _???? ? _„
survey in-house and distributing it to the larger downtown employers and '?' ''? " ?}?"??'??` ? a
??r? ?Y rs ?!*, t?7??+"?ia+S,?it?}d??+??f' i'+'xs st?
? r ? with their cooperation having the surveys distributed and returned to us . ? ?, ,u ??t, }? ? ? . ??,.,? ?
lik 51S a '?
' ``?`? so that we could analyze the results and make recommendations. ?f`?`w?"?.!?k,???;?a??'?l?yl`????? ??;;
Mr. Casella said that Goal No. 12 is to reactivate the committees of the ??'°r'?`3?t'?'???%e?.b'; `?'? ??
Downtown Development Board, Mr, Casella said that the existing bylaws ?;?????;????;,tE,??"??i"?_? ?? ti? '
?; ?,.. ,„LY?ar.a?k
list five (5) committees which shall be established, Mr. Casella pointed out ?'???;,,?, ,????;??,f'???'?'-,?? ? 'i''??
?,?f? g ` x N? oV`?1 t ? ???1?dr?` ' ?1 ^t d , ?
that only the Finance Committee has operated of those five (5) committees in .r,f? +??r?f? r,?'???
;,,? ire ?r? ? r,'?+"+?'?',?uA? ,';??'??:?:?? ,
the past year. Mr. Casella said that he had recommended to the Board that ;:t,?=k :??,<? ? ? ?•,
?' i}? ,r ?', w5 { a kv . .
the b 1 aws be Chan ed to a 1 i ow the Board to a of nt an committees which i t ?'?,f-,`s i° a??-?? ? ???$? ??? ? ?
chooses and that he had recommended five 5 committees. Mr. Casella said ?<???r==????.?k??nY????"????YR
?? {,tfttA sir ?? 1 t + ?'?„ k `Y?p ,
that the Board needs to use the talents of people who are interested in ??`' ' "??'"???'??`?'??"?'
downtown Clearwater and who would be willing to work on various aspects of ?;:?,U????.????s?, 1
downtown development, ?j ? ?' _
Mr. Casella said that his lath Goal is revision of the bylaws and that this
revision has been under consideration for several months, Ne informed the
Board that in response to the Board's request his recommendation concerning
the duties of the Executive Director is contained in the packet which was
distributed to the Board today.
Chairman Phifer said that she believed that the multi-purpose community
center should be the first goal on the list and that the Board should use
the $8,000 carried over from last year to promote the multi-purpose
community center.
Mr. Warren said that he believed that an additional goal should be for the
Board and the City to find a long range solution to the parking situation
including financing of parking.
Mr. Powell said that he believed the engineering study of State Road 60 was
the most important goal for the year particularly to the merchants.
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.i>?.v 8"11..1 7 ,1?:...i (?> x?.% _ t tl ?' _ G.?ti ._ R_. r ? ?_wa.,.
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I?I .y e?iy r ? ??h1 ?`"?r? 1l ? y , t. {1. 1 ) ?? ,1 It ?p'?t(ti?! . t? C r?
?, ?"?r?k????n?'+'al,? Mr. Nunamaker said that he believed the Board should encoura a industrial ???` ? '??,??? r?????p??,?????t??
'???? ?'`?°?????k? development in the downtown area. Mr,k Nunamaker said that he would like to ??''?`}It7f?,????3k'?rr?ts'??'??'?"??a???"???'?,?
?,i1,?r?, `? at,'i1`?, *s? ,? ,4h t 'S S I ! !?(^!I aJ '
r rz1b,,?F Sh1, r t? f? It?r ?? ?: n a r Ie? ja(?rc q
{? +??.?1?????^ have the Board revew the proposed zoning revisions before the Planning ?` j,. f j? r?r s!; ??yn`
'S??'`° ? k ?? ? 4 r 1s ? tr. n, It ySr t i u ?f. ?r t+?tf*u ?'?` ?? 4, 1
'µ??,?"????"?5 ?, ?? Department brings them to the City Commission. i? ? "??'?rt?°? ' "° '
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7 ? as :i
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,??,?,?. ,? ?????'? ? Mr. Bilgore said that he believes implementation of the downtown com?nunity ?'?'? ?'? `{??r `"'?sl??k?,a ` ?4
1?? Ni??'4M ?. ? 4 t. r3r"81 f{i??r tl+1k >< ?L+i `l?tti,? ?q4"? ?^! ?w la<, .t
d *A SAS ? r T9 {s ? t vl+' ¢ ti
??'Ie?p ??,?, center is the hub of our entire operation. `??j ??a?;"r??'P',t?r ??;?s, ?????? ??}-;,,
1 ?,?,{??' ? , x t 'it ? 2 fq 1 U ° n nj ss i ? '?tywvte?r ail ,f"h? 4 ? 1
dh .y r, tr• w,+. t s ?` , .i 1x 7IW? ?trr'`!'?t
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? ?r J Io- r 1 ??rr 1,8t ? ? ??'y?i ??r
a ?i r "?`a(r i ?sxt 17 ?
'?? ? ? ? ? x??° ?,„ Mr. Hammock said that he believes Ton ran a Tannin for arkin should be ;? ? ??> ?, ?,? ???i,,, ? r ? ,?,
I b ? I: done and that some way should be found to finance parking in the downtown -? ?:rgkpr?f rye ?`?? ?^' w} r?ti,. '?
?? ?',? -? .???; area. a???,1,? r?w??a}'k? ?II??>? ?1 ?? ??f:?? ??
?,. h??;??. ?? ??tu!?ss14 1??w?f???i?iF???{?'?a?'? jTa d??? s?.
?' ?`'
,? Chairman Phifer said that she believed housing for the elderly should be a ?l,?t? k??1???t?r ??
? ?' r M??I C„? ? 1+7 v. xC'?,+? ?+?r+ r ?" '
Ton ran a oal and the Board should lace its em hasis on housin for the ??,??,1J,;iFr? nc?>?",sv'??i? ?,
9 9 9 p P 9 I;r*4 ??{ ??a,?? ?? ??? x xx
' ? ? younger working type of person. ?? ?,4`???????'??a??;&???? ?°
1ry? i A ???'. r?a5 f?J? ?tl+
.? 5 `tiyrx ?,? ? j? ???,??1)Iky@?? ns??;?,?T rfy . !P ? ?r Is
r ??
Mr. Thayer said that he believed the goal of sponsoring non-profit housing ??:?"??x;????x??'?????Y?,
t Ys,a '`?r?l?+Y alt ? ?t ??
for the elderly tied in well with the goal of designing a housing survey {?????-=,F?,r?,??? ? a?y, ;`
to determine housing demand among employees and that we need them both. ?,?,(,?R?????;v?i4 ?{ W
`IV ??F F, . . t r ?i
Mr. Bilgore said that he believes now is the time to start a redevelopmentcor or- ?????`?"?'`«???'?? ?'? tip`'
.ation to do the various functions which have been outlined and that.llf ;??.:???°'`?""'?'? ''"`? '? ;~:
i t cant ne through the City then i t should be d n ???'°?;?a?,?' ,;???;' ? r? , '`?`
o e with private capital. ?,;:1;??.,;,jr?,?"?!(,.,?,??.? ?
11:fy``j;,i?????':TF?c?$?'i 171r r t?,d ? ..
Mr. Bilgore said that he believes the goal of housing for the elderly ?.? ??????? >• I??I?? +°, ??`?? ??
the goal of an Eastern Retail Achor, the goal of the hotel and the goal of '??"???'??"??>f'????'?_?? ,? ?'? +
?? t"io'',pt rrt 4 Sw1 ' ? ? 1 a7? ? ? ,
survey of housing for employees should be tied together. ??yt fil,??? ???,?,;?? ?,'
' `{?,? s" ????? '?, ?. r'.?.. ?'
Mr. Hanmock said that he would rather not use the word s onsor in the oat ? ???'???.?°?'?.,???;??.
of sponsoring non-profit housing for the elderly but would rather encourage A?,,?;;-.,? ,??;
housing to be provided, ,Lha',,??'?c"?s+ ,I, ??'?
i1 : tiI4 ?1 rR. ? ?? A
Chairman Phifer said that to sponsor means to put the money up and that the :I.,'? •.??? +?°? ?- ? r, ,.y
Board does not have that kind of money and that this is a job for professional ? , r ?" k? '? ' '?' ?,,w
people that are used to putting parcels of land together. ' ?+ ?"? "?'' ?t ?. ` `???
'+ i`k try' ?i?7?' {? m e+ ,
5,''trs,,r T"?4'tx
Mr. Nunamaker said that the State Road 60 Study has to come 'through before ktl'3?^'?xr?1?},F??:;°1??•' '' '4
we can firm up planning for an Eastern Anchor. '°.?'? ix?,;?„???'????..? ?: ?
ryrr?4+ N y f ?t?5. ?'????.f 4 i a'
Mr. Warren said that he believes it is important to have an award for the ;;???yrmt;??1r,1?;. ?? ??
best annual stare front redesi n. Y ?? ???
Y 9 ' 't""
Mr. Powell said that he does not believe that we can do an thin until State E?1°? `1?" ?' ? ??4? .. ,,a jar: ?
Road 60 is finished. ;?,??.??,x?,??w;?s??r?l. ? ? .w .??
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?;? ??'???,>'?'?, Mr. Casella said that the State Road 60 Study and any subsequent design of ????? rr??w????Y????ti?;?'? ±
b?9 ? 4' w
,,?? ?d ? ttr I''. the street right-of-way is separate from the store front design study which }° a'?s,w,`?`f? `(" ???f??s??'°"?
?t?y, ??????{1"7??? lr d }`??/?" ??+r i ' tl???r?? rt???t+?
he is calling for at this time. Mr. Casella said that the store front desi n ,??? ?? ,r ',? *?'??? ?r???, a
r. ?? ????j y?iu r? 9 , rbr, k, .. ( n v ?: u?? r ti•
g? ? 6 , ,,;,+o E ? ti ,,,? ( w R
???'? ?' ?t°? ?r??? study can also be logically broken down into two (2) separate studies one (1) "`"' ?r ? ' ? ??'Y' ??
?'?tP ? ??? in the three (3) block core area and one (1) in the Eastern corridor or >k ?'????`???_? SJr?? ?' ?'
f J H t
??????;???' ? ?????n Cleveland Plaza area , k ? " ?q?;?7? `? ????#ia?,a: 4 ?z?1?j?? ?? '
?, ? r Y;r,t;.miw';, r {r, ??,k y.4r, ? vrj{s? r ;r?.?rni.
?? i ? k?} ,??M let J+, f ??Gw tir}'?,???^?+`.??.`S?i? ? ?? i
fi "?''?? Mr. Nunamaker said that on the 19th the City wi 11 get a report on the ?k";?sn'E ??? ? X
`? , ..??
?? ? ,? ??' ? ? community center and that he expects there will be a referendum around :?1???'F'???r? ??y;,?"3,?,.?? ???? i
?4+,,.` '?? ?` ' ' ? May 2nd. ktyr? .r??.?"fi'`? ?? ?h?,??s',??. ?? ?
??j? , } 1 +f ?
Chairman Phifer said that the Board should find out what federal mone is -r `,?? r??%?,tk £'?{ '?'?? i?z ??
available to it and that a motion should be made at the next meetin to ask sx???°?t???",???f?"{`????? ? ?°???,
d? y c?
g ?? ?[ 4k?Yi?'?'i?An''??{a`-'?? S , r ??. +Y1° r q:. I
the Executive Director to find out what federal funds are available to the ??????????????? ????? ?' ? r {
Board" T?.?????,a M?"?. ?'' ?,?
Chairman Phifer said that she believed the goal of an annual downtown data ?????? s???r?? ?? ? °I
system should be at the bottom of the list, ?w^ ? .?
,r
® Mr. Powell pointed out that 52 downtown businesses are currently payin ??4????tir `?
$18,873.00 per year and he questioned how ton/y? this will last and called ?'^'??'?'' ? (.
for more attention to parking. y?,???' ? Y ;'
Mr. Bi lgore said that we should upgr^ade the downtown residential area and in ?????"??:??? wrT'?=, ???? ?' '??
;,?s.?? . ,?a,?r?? a ?, ?' ' z +,
particular, the areas nearby downtown, such as south of the Courthouse, ??"?' t,,',?,?°??? ,w `?
M1??r `?7 ??'? a
?1?iri`ti r t ,, ??
Chairman Phifer questioned whether the housing survey could be accomplished ????,?,'??????,;_; . , ?' '
out of the existing budget and Mr. Casella replied that if the survey is ????? ?'?`? ??"?' ?? ? ? ?`?????
?s4,.
designed in-house and we get cooperation from downtown employers in ? ,?:,"'`,??.` h', ? ?'`?'
r?r . <. ,?, . .
distributing the survey and then the analysis and recommendations are done ?, ' ?? ?? ?r_., r
in-house, then the survey could be done within the existing budget. ??,?'? ,?:?.? ?' :.?
?? :. _
Mr. Warren said that the Traffic and Parking Committee should be reactivated ??????????,?? ? '??+r
right away. ??? ????? s?A M ?r ,
??,
i'a??+{r.????-jet,+tt•pJ 3?,> I
Chairman Phifer said that unless committees are kept active, they wi11 not ??,??????,?{}??????1??? r ?
do any good. ;??;?? <?e'?''????5??, ?,
Mr. Warren said that he would like to see the City fund all of the ublis `?';?'`?x????F???, F, +<<
works projects listed in the RTKL Plan. p ??,??'?;???;'}?1,?1 ??=?' ? }??? ?rj
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Chairman Phifer noted that the Executive Director has distributed a
memorandum concerning the duties of the Executive Director and asked that
the Board members drop their comments concerning this memorandum in the
mail to her at her home address so that she can work on it over the weekend,
The Chairman provided her home address; R.R. #2, Box 6926, Tarpon Springs,
Florida 33589
The Work Session was adjourned at 5:00 p.m.
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Respectfully submitted,
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Sam Casella
Executive Director
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