08/27/1974
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CLEARWATER DOWNTOWN DEVELOPMENT BOARD
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Meeting August 27, 1974
Present:
Charles Galloway, Jr. Chairman
Le\<Jis Horner
Darwin S. Frank
M. E. Palmer, Exec. Dir.
Joe R. Wolfe
Brooks Carter
Bob Taylor
Leon Hammock
Keith Crawford
George Se'lvi:.o
Tony Shoemaker
Wm. Schaub
Dom Minotti
Mr. & Mrs. Ogg
John Chesnut
K. K. Smith
Mrs. E. B. Weathers
Mr. Warren
,
'.
The chairman called the meeting to order and asked Mr. Hammock to
give the invocation.
All guests were introduced and thanked for their attendance.
The Chairman asked Mr. Hammock for a financial statement. The
statement through August 27 was read. A motion made, seconded and
passed to approve as read.
At this point the Chairman explained that due to the absence of
one board member, we do not have a quorum, and the action taken
today will be ratified at the ne~t meeting.
e
Mr. Frank was asked by the Chairman to report for the LandUse Com-
mittee. Mr. Frank responded saying that the only business he has
to report is the need for board approval to sign the CAC contract
now in hand. Following an opinion by Mr. Wolfe, our legal counsel,
discussion resulted in a motion to change the second paragraph of
the letter agreement dated August 15, and which is signed by Mr.
Levison for the CAC as follows:
lilt is our understanding that payment for this work
will be at the conclusion, delivery and acceptance
of the statement of ~ork."
Further, as to the number of copies which may be furnished by the
CAC, it was pointed out by the Chairman that copies must be available
for our Board people, the City Commission, the City Staff people,
and for all consulting firms who may be asked to make their bid to
perform the study project.
The motion so made was seconded and passed.
,
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The Chairman called upon Mr. Brooks Carter to report on the activi-
ties of the parking committee. Mr. Curter reported as follows:
1) Mr. Carter explained his contacts with the Central Pinellas
Transit Authority for the purpose of assisting the Authority in
increasing ridership in the do~ntown area. He explained that the
Authority is gr~teful f','r 'any help thc,y may get frcm us. Mr. C l'awford
commented that his department is charged with installing bus stop
signs, and they are behind because of the number of signs which
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should be placed. Mr. Carter stated that he ~ould stay with this
aspect of the problem of getting more people into the downtown area
by a published schedule of routes in the papers, and hopefully he
will be able to get cooperative reaction from the papers to accom-
plish this.
2) Mr. Carter stated that after review of the survey returns we must
go back to get a more thorough coverage of responses by the business
sector.
.
3) with regard to the request made to the City Commission for more
long term parking for employees, with a corresponding reduction of
long term spaces in the Coachman lot, met with a cool response by the
City Commission. Reasons as stated were all related to the cost of
making the old auditorium area into a serviceable parking area. (Cost
estimate is $21,000.00 for 60 new spaces.
Unused existing spaces in the auditorium area at this time was used
as a reason to not build employee spaces for lO-hour usage. If
ho~ever, employees could be required . to park in the
auditorium area, and perhaps,walk another block, Mr. Crawford added
that some of the long term spaces in the Coachman lot could be changed
to short term spaces for customers in those days when customers
parking was in high demand.
Mr. Crawford stated that a recent survey ox the usage of the long term
spaces in the Coachman lot showed that about t~o-thirds were Maas
employees and the third were First National Bank employees. He added
that if these people could be told to use the area of the old audi-
torium for all-day parking this ~ould release about 200 spaces for
short term spaces in the Coachman lot.
In ans~er to a question by the Chairman, Mr. Crawford commented that
in his opinion, it is a good possibility that the old auditorium area
could be made into an employee parking facility, with the condition
that this should go on until a multi-level parking structure is built
in the immediate area. The area could then not be considered other
than an emergency parking area.
The Chairman stated that since the prime objection to converting the
old auditorium site to long term parking is the cost, that he believes
the businesses in the area might be willing to stand this cost. This
idea was agreed to by Mr. Schaub of Maas Bros. store. It seems after
the discussion, that this change might be favorably received by the
City Commission. The members seemed to think that .05 per hour for 10
hours for employees was a reasonable rate to expect.
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The Chairman spoke forcibly about the idea of increasing the cost of
metered parking for shoppers to 20 cents per hour. He pointed to the
already depreciated downtown area as far as shopping is concerned, and
said to double the cost of parking for the stores' customers would
drive more of them out of the core area. He added that in his opinion,
the parking revenue is already putting thousands of dollars into the
general fund of the City, and to expect shoppers and others who need
the parking facilities in the downtown area to pay for the general
operation of the City is an unfair approach to solving tho budget
problems.
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The Chairman invited Mr. Wolfe to speak of the recent history of
do~nto~n parking. He respDnded pointing to the follo~ingJ
A continuous loss of customer and employee parking in the
a.rea because the city, being the largest employer has continued to
encroach into customer and business parking.
Over the same years, the City has transferred funds from the ~.
parking receipts to general fund, and has pcinted to the continuing
reduction of advalorum taxes by the City by these means.
""~"";
He pointed to the fact that the City has over the years
over-taxed the users of the parking facilities in the area instead
of taxing the entire City through ad valorum taxes.
He pointed out that the city's purpose of doubling the revenue
from parking is to transfer these funds to general use, rather than
to use the surpluses for the purpose, to provide for more and better
parking facilities for those who need them, a responsibity of the
City.
He added that the function of off-street parking, by law, is
to move and control traffic, and not to make money for the City. He
called attentinn to the la~s of the state which show .the intent of the
Legislat~rc when these laws were passed. ~he City does not have the ~
authority to raise its parking rates for the purpose of raising funds
for general usaqe.
Mr. Wolfe concluded that it is high time the property owners repre-
sented by the Clearwater Downtown Development Board take a firm stand
against the City.
Mr. Homer stated that we must not let the City plan for the sake of
expediency, as is the case in its attempt to feed the general fund
coffers by increasing the parking rates in the downtown area. He
added that the downtown merchant is already paying more per customer
than is the merchant in the Mall areas of the City. If we allow the
City to proceed on this course we must stop the move even if we must
take them to court. For the good of the entire city, he added, it may
be necessary to employ counsel to prevent planning by implementation,
which is destructive to a large part of the City.
Mr. Frank reviewed the statements stated up to this time and added
that, in his opinion, the Board and its members has an obligation to
the people who elected him to protect the economic survival of the
downtown area. To sum up, he added that we must challenge the City's ~
authority, if necessary, to operate city-o~ned parking lots, using
surpluses for general funds, in court. He added that if the Board
does not take this action, there may be individual property owners in
the area who might take such action.
Mr. Schaub suggested that we should not talk about taking the City to
Court until after we have had a chance to talk to the City Commission
next Tuesday afternoon. He added that there is some merit in
raising the cost of long time parking rates.
The Chairman urged that all merchants and businessmen attend the meet- I
ing on September 3 and let their feelings be known. He suggested that
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'a s~ memo
....call a '~up
the meeting.
will be circulated
of people on
and hopefully the
to urge them to
at once
Tuesday morning
Board members
attend
WLth no other business to be considered, the meeting ~as adjourned.
The next meeting of the Board will be September 24th.
l4.. E. Palmer
~tive Director
FINANCIAL STATEMENT
August 27, 1974
Cash on hand July 30
Checking account $7, 316~ 26
Savings account 224.20
'rota 1 7,540.46
. Add cash receipts in AU<]'.1st 28 _ 7 3
Total cash available 71569.19
Less checks paid in August 881.82
Balance August 27 6,687.37
Less cash payable in August 644.61
Est. cash on hand August 31, 1974 $6,042.76
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