7343-04
ORDINANCE NO. 7343-04
AN ORDINANCE OF THE CITY OF CLEARWATER, FLORIDA, MAKING
AMENDMENTS TO THE CLEARWATER DOWNTOWN
REDEVELOPMENT PLAN; BY AMENDING CHAPTER 3 LAND USE
PLAN/REDEVELOPMENT PLAN BY MAKING CERTAIN EDITORIAL
CHANGES AND CLARIFICATIONS TO THE PROVISIONS OF THIS
CHAPTER; BY CLARIFYING TRANSFER OF DEVELOPMENT RIGHT
PROVISIONS; BY DELETING CERTAIN REFERENCES TO AND
HOLDING PLACES FOR DESIGN GUIDELINES; BY CHANGING ALL
REFERENCES TO TOWN LAKE TO PROSPECT LAKE PARK; BY
ADDING ADULT USES AS A PROHIBITED USE IN THE DOWNTOWN
CORE CHARACTER DISTRICT; BY CLARIFYING HEIGHT
PROVISIONS IN THE EAST GATEWAY CHARACTER DISTRICT; BY
ADDING DENSITY LIMITATIONS FOR OVERNIGHT
ACCOMMODATIONS IN THE EAST GATEWAY CHARACTER
DISTRICT; BY ADDING A NEW SUBSECTION TO CHAPTER 3
PROVIDING DESIGN GUIDELINES; BY AMENDING APPENDIX 2 .,...
DOWNTOWN MILESTONES TO CORRECT/UPDATE CERTAIN
APPROVAL DATES LISTED; BY ADDING AN APPENDIX 9 - DESIGN
GUIDELINES GLOSSARY; BY ADDING AN APPENDIX 10 - CITY OF
CLEARWATER REPRESENTATIVE DOWNTOWN ARCH ITECTURE;
BY AMENDING THE TABLE OF CONTENTS AND PAGE NUMBERS
AS NECESSARY; PROVIDING AN EFFECTIVE DATE.
WHEREAS, the City of Clearwater has the authority pursuant to Rules Governing the
Administration of the Countywide Future Land Use Plan, as amended, Section 2.3.3.8.5, to adopt
and enforce a specific plan for redevelopment in an urban center in accordance with the Central
Business District plan category, and said Section requires that a special area plan therefore be
approved by the local government; and
WHEREAS, the City Council approved the 1995 Clearwater Downtown Redevelopment
Plan on August 17,1995 and the Downtown Periphery Plan update on April 19, 2001; and
WHEREAS, the City Council approved the updated 2003 Clearwater Downtown
Redevelopment Plan on September 18, 2003 by adopting Ordinance No. 7153-03; and
WHEREAS, the Pinellas County Board of County Commissioners reviewed the Plan
adopted by Ordinance No. 7153-03 on October 21, 2003 and recommended that certain
amendments to the Ordinance be made regarding the use of tax increment financing by the City of
Clearwater); and
WHEREAS, the City Commission amended the updated 2003 Clearwater Downtown
Redevelopment Plan on December 4,2003 by adopting Ordinance No. 7231-03; and
WHEREAS, the Pinellas County Board of County Commissioners approved the CRA Plan
adopted by Ordinance No. 7231-04 on December 16, 2003; and
WHEREAS, the City Commission approved the creation of a Redevelopment Trust Fund for
the expanded CRA by adopting Ordinance No. 7214-03; and
Ordinance No. 7343-03
WHEREAS, the Pinellas County Board of County Commissioners approved the creation of
a Redevelopment Trust Fund for the expanded CRA adopted by Ordinance No. 7214-03 on
February 3, 2004; and
WHEREAS, the Countywide Planning Authority approved the updated and amended 2003
Clearwater Downtown Redevelopment Plan as the Special Area Plan for Downtown Clearwater on
February 3, 2004; and
WHEREAS, the effective date of the Clearwater Downtown Redevelopment Plan adopted
by Ordinance No. 7231-03 is February 3,2004; and
WHEREAS, the requirements of Florida Statutes Section 163.360 regarding the adoption of
community redevelopment plans have been met regarding that portion of the amendments
proposed hereby which affect the Downtown Community Redevelopment Area, and the
requirements of Florida Statutes Section 163.346 regarding notice to taxing authorities and other
required notice, as well as all other requirements of Florida Statutes Chapter 163, have been met;
and
WHEREAS, it is advisable to add certain provisions to the Plan regarding the uses, height
provisions, and density for certain uses in certain character districts, as well as Design Guidelines;
and
WHEREAS, the proposed amendments were reviewed by the Community Development
Board, which is the land planning agency for the City of Clearwater for purposes of the Local
Government Comprehensive Planning and Land Development Regulation Act, and the Community
Development Board found the proposed amendments to be consistent with the Comprehensive
Plan of the City of Clearwater; and
WHEREAS, the Community Redevelopment Agency has reviewed the proposed
amendments and recommends them to the City Commission, and the amended Plan shall serve as
the Community Redevelopment Plan for the downtown Community Redevelopment Area of the City
of Clearwater; and
WHEREAS, the proposed amendments conforms to the general plan of the City of
Clearwater as a whole; and
WHEREAS, the proposed amendments will afford maximum opportunity, consistent with the
sound needs of the City as a whole, for the rehabilitation or redevelopment of the Plan area by
private enterprise; NOW, THEREFORE,
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF
CLEARWATER, FLORIDA:
Section 1. Amendments 1 - 11 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "A" are hereby adopted.
Section 2. Amendment 12 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "B" is hereby adopted.
2
Ordinance No. 7343-04
Section 3. Amendment 13 to the. Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "c" is hereby adopted.
Section 4. Amendment 14 to the Clearwater Downtown Redevelopment Plan
attached hereto as Exhibit "D" is hereby adopted.
Section 5. The City Manager or designee shall forward said amendments to any
agency required by law or rule to review or approve same.
Section 6. This ordinance shall take effect immediately upon adoption, subject to the
approval by the Pine lias County Board of County Commissioners and the Countywide Planning
Authority.
PASSED ON FIRST READING
Octohpr 71, 700Ll
PASSED ON SECOND AND FINAL
READING AND ADOPTED.
Approved as to form:
f.&. K'.
Leslie K. Dougall
Assistant City Att
Attest:
3
Ordinance No. 7343-04
EXHIBIT A
Ordinance No. 7343-04
AMENDMENT 1 - CHAPTER 3 LAND USE/REDEVELOPMENT PLAN VISION OF
PLAN SECTION
Revise the final paragraph of the Vision of Plan Section on page 48 as follows:
****
These concepts guided the formation of the Plan's goals, objectives and policies. They
also provided the basis for the establishment of character districts, which divide the
Downtown into separate geographical areas and set the parameters for redevelopment.
These concepts also provided direction for the types of City strategies, public investments
and development incentives that should be used to encourage and help facilitate private
investment that will make Downtown a place in which all Clearwater residents and
tourists can enjoy.
AMENDMENT 2 - CHAPTER 3 LAND USEIREDEVELOPMENT PLAN GOALS,
OBJECTIVES AND POLICIES SECTION
Revise Policy 7 under the Amenity Goal on page 52 as follows:
****
Policy 7: Transfer of Development Rights are permitted for all projects to assist
development provided that both the sending and receiving sites are located in
the Downtown Plan area. Approval of Transfer of Development Rights on a
site may allow an increase in the development potential in excess of the
maximum development potential of the applicable character district. The
number of development rights transferred to any site with a Future Land Use
Plan designation of Central Business District (CBD) are not limited, however,
transfers to sites with a designation other than CBD shall not exceed the
applicable maximum development potential by 20 percent. All uses of transfer
of development rights shall ensure that the receiving site remains consistent
with the vision of the applicable character district.
****
1
Exhibit A - Ordinance No. 7343-04
AMENDMENT 3 - CHAPTER 3 LAND USE/REDEVELOPMENT PLAN
DESIGN GUIDELINES SECTION
Delete the Design Guidelines Section in its entirety on page 54 as follows:
****
DESICN GUIDELINES
The Desi.s'll Guidelines, v{11ich will apply to all development and rede'lelopmont ',vithin
the Plan area, '.vill be added to the document at a later date.
AMENDMENT 4 - CHAPTER 3 LAND USEIREDEVELOPMENT PLAN
CHARACTER DISTRICTS
DOWNTOWN CORE, OLD BAY, SOUTH GATEWAY,
TOWN LAKE RESIDENTIAL, TOWN LAKE BUSINESS
AND EAST GATEWAY CHARACTER DISTRICT
SECTIONS
Amend Policy 9 of the Old Bay character district on page 65 as follows:
Policy 9: Mixed-use development that has office and retail uses on the first floor
and residential uses above are encouraged along North Fort Harrison Avenue .^..'/ell1:le.
****
Delete the Design Guidelines subsection in the Downtown Core, Old Bay, South
Gateway, Town Lake Residential, Town Lake Business and East Gateway character
districts on pages 62, 66, 68, 71, 73 and 79 respectively asfollows:
****
Design Guidelines
The Design Guidelines will be added to the document at a later date.
****
AMENDMENT 5 - CHAPTER 3 LAND USEIREDEVELOPMENT PLAN
DOWNTOWN CHARACTER DISTRICT SECTION
2
Exhibit A - Ordinance No. 7343-04
Amend the last paragraph on page 55 of the Downtown Character District Section by
deleting the reference to the design guidelines as follows:
*****
Based on the above evaluation, six distinct districts are created to guide development and
redevelopment within Downtown and are depicted on Map 8, page 57. Each District
contains a vision that includes use requirements, function, development patterns, intensity
and density and height. Each District also includes policies specific to the District,..as
well as design guidelinos. The overall maximum development potential permitted within
Downtown is being reduced from that within the 1995 Plan. The City will retain the
balance of the excess potential over the life of the Plan, however, to allocate to specific
projects that make a major contribution to Downtown redevelopment.
AMENDMENT 6 - ENTIRE DOWNTOWN REDEVELOPMENT PLAN
Revise all references to the "Town Lake" to "Prospect Lake Park" in all text and
graphics throughout the Plan, except with regard to the names of the "Town Lake
Residential District" and the "Town Lake Business District. "
AMENDMENT 7 - CHAPTER 3 LAND USEIREDEVELOPMENT PLAN
DOWNTOWN CORE CHARACTER DISTRICT
SUBSECTION
Amend the Prohibited Uses subsection of the Downtown Core character district on
page 60 as follows:
*****
Prohibited Uses
Detached dwellings, all types of vehicle sales and services, automobile service stations,
fast food restaurants with drive-through service, industrial and problematic uses
(examples include, but are not limited to, adult uses, day labor, pawn shops, check
cashing and blood plasma centers and body piercing and tattoo parlors).
*****
AMENDMENT 8 - CHAPTER 3 LAND USEIREDEVELOPMENT PLAN
SOUTH GATEWAY SUBSECTION
Amend the Existing Character subsection of the South Gateway character district on
page 67 as follows:
****
Existing Character
3
Exhibit A - Ordinance No. 7343-04
The South Gateway District, which is generally the area previously known as the
Southwest Expansion area of the Periphery Plan, is a transitional area between the
Downtown Core and the lower density residential areas to the southeast and office and
industrial areas to the southwest. It is bounded on the west by South Fort Harrison
Avenue .t.venue, which is designated as Alternate U.S. Highway 19 and is the main
traffic corridor in this District. A new community shopping center was recently
constructed in the center portion of this District, which serves as an anchor to the South
Gateway. Even though this major redevelopment project has occurred, there is a
significant amount of vacant and/or underutilized land remaining within the South
Gateway.
****
AMENDMENT 9 - CHAPTER 3 LAND USEIREDEVELOPMENT PLAN EAST
GATEWAY CHARACTER DISTRICT SECTION
Revise the Intensity subsection of the East Gateway character district on page 75 as
follows:
****
Intensitv
A. A portion of the East Gateway has a future land use plan designation of Central
Business District (CDB) and is zoned D, Downtown. This section is generally
located between Missouri and Frederica Avenues one block north and south of
Cleveland Street and is depicted on Map 9, page 77. Development shall be
permitted as follows within this area:
Floor Area Ratio - 0.55 FAR;
Density- 30 dwelling units per acre or 40
hotel units per acre
Height
Office - 50';
Commercial - 25' - 35'~ Multi-familv dwellings - 50'
* * * *
AMENDMENT 10 - APPENDICES - APPENDIX 2 DOWNTOWN MILESTONES
ACTIONS AND PUBLIC REVIEW OF THIS
REDEVELOPMENT PLAN
Revise Appendix 2 - Downtown Milestones, pages 194 - 196 to correct meeting dates and
approvals as follows:
****
4
Exhibit A - Ordinance No. 7343-04
September 18, 2003
November 20, 2003
December 4, 2003
October 7, 2003
December 16
October 13,2003
December 18, 2003
January 15,2004
October 15, 2003
January 21, 2004
Oetooef 16, 2003
NoyemOer 4, 2003
February 3, 2004
No':ember 6, 2003
No'/ember 18, 2003
February 3, 2004
City Commission Public Hearing to review the Downtown Plan
(2nd Reading of Ordinance)
City Commission Public Hearill!?: to amend the Downtown Plan
(1 st Read of Ordinance)
City Commission Public Hearin!?: to amend the Downtown Plan
l(2nd Reading of Ordinance)
Pinellas COUllty Board of COUllty Commissiollers Public
Hearing to review the Downtown Plan as the Redevelopment Plan
and delegate authority to the City to establish a Redevelopment
Trust Fund
CelBlBHBity RedeyeleplBeBt LA...geBey PHillie lIeariBg to
recommend establishing a Redevelopment Trnst Fund/TIF for the
expanded CR.^1
City Commission Public Hearin!?: to establish a Redevelopment
Trust Fund/TIF ordinance (1 8t Reading of Ordinance)
City Commission Public "carin!?: to establish a Redevelopment
Trust Fund/TIF ordinance (2nd Reading of Ordinance)
Pinellas Plalllling Council Public Hearillg on Downtown Plan as
a Special Area Plan
City CeIBIBissi9B PHillie lIeariBg to establish a Redevelopment
Trnst F1:lfld/TIF ordiFlanee (1 st Reading of Ordinanoe)
Countywide Planning Authority Public Hearing on Downtown
Plan as a Special Area Plan
City C91BIBissieB PHillie lIeariBg to establish a Redevelopment
Trust FundlTIF ordinanee (2nd Reading of Ordinan(6)
Board of County Commissioners hearing to authorize the City to
use the County's portion of the TIF
AMENDMENT 11 - DOWNTOWN PLAN
Amend the table of contents as necessary and repaginate as necessary to implement the
amendments in Ordinance No. 7343-04
5
Exhibit A - Ordinance No. 7343-04
EXHIBIT B
Ordinance No. 7343-04
AMENDMENT 12 - CHAPTER 3 LAND USEIREDEVELOPMENT PLAN
Amend Chapter 3 Land Use/Redevelopment Plan by adding a new section entitled
Design Guidelines after the Downtown Character District Section on page 79 and
before the Housing and Neighborhood Element as follows:
****
1
Exhibit B - Ordinance No. 7343-04
DOWNTOWN DESIGN GUIDELINES
Purpose and Applicabilitv
Design Guidelines are established to ensure that public and private development projects
implement the Goals, Objectives, Policies and Character District Visions of the Downtown
Plan. The Guidelines provide a framework for:
· Enhancing the quality of the Downtown built environment;
. Achieving quality contextual design;
· Achieving design that implements the VISIon of the character district in which the
property is located, thereby promoting an identity for Downtown Clearwater;
. Encouraging a diversity of architectural styles;
. Providing design flexibility instead of aesthetic control;
. Guiding the appropriate rehabilitation and preservation of designated historic structures;
. Creating a pedestrian-oriented environment built upon the City's history and activities;
. Protecting and improving property values; and
. Providing investor and property owner confidence through design continuity.
The Design Guidelines achieve the above through standards for new construction that
regulate site design, building placement and building design. They also provide standards
for the rehabilitation and maintenance of designated historic structures, as well as for the
construction of additions and the installation of modem equipment to such structures.
Lastly, the Guidelines establish standards for signs, lighting, property maintenance, and
connections with the Pinellas Trail, utility/infrastructure facilities and corporate design.
The Guidelines include an explanation of the general and specific design principles
promoted by each aspect of the guidelines, as well as a series of statements describing
appropriate and inappropriate design solutions to implement those principles. Photographs
and drawings are also included to illustrate acceptable and unacceptable design solutions.
This approach values creativity and allows for numerous design solutions for any particular
project.
The Community Development Coordinator and/or Community Development Board are
responsible for the administration of the Design Guidelines. Projects in the Downtown must
comply with the Design Guidelines, as well as the provisions of the Community
79
Exhibit B - Ordinance No. 7343-04
Development Code and compliance will be determined during the site plan review process.
The Design Guidelines apply to:
· New construction projects;
. The relocation of existing buildings;
· Renovations/rehabilitation/additions to existing structures (historic and non-historic
structures);
· Exterior changes including new signage, awnings, windows, paint, etc.; and
. Any site modification.
Existing developments that do not comply with the requirements of the Guidelines shall not
be required to be brought into full compliance with the Guidelines at the time the Guidelines
are adopted. Any improvement proposed to an existing development, however, will be
required to comply with the applicable provisions of the Guidelines related to the improvements.
Exhibit B - Ordinance No. 7343-04
80
New Construction
Site Design
Block and Lot Characteristics
A major contributing element to the
revitalization of the Downtown is significant
pedestrian activity. Extensive national
research of pedestrian behavior documents
that walkable blocks of approximately 600
feet in length promote a vibrant and diverse
downtown. Downtown Clearwater has an
existing grid street pattern with minor
exceptions and this pattern should be
respected as redevelopment occurs.
Appropriate block and lot size depends on
the character district in which the property
is located and should help create a sense of
human scale. Larger lots with buildings
located away from the roadway can create a
campus-type or more suburban appearance
that may be more appropriate for the Town
Lake Business Park District. Smaller lots,
such as those typically found in the
Downtown Core, create a walkable urban
environment with a greater sense of space
and place and provide opportunities for
social interaction. Greater numbers of users
supporting greater numbers and types of
businesses results in a vibrant and diverse
downtown.
Appropriate:
. Retention of the eXIstmg street grid
pattern where it contributes to an active
pedestrian environment.
. Blocks which promote easy pedestrian
access and encourage cross-use.
. Redevelopments that reopen previously
vacated rights--of-way or create new
rights-of-way.
. Provision of new vehicular and pedestrian
access/circulation that effectively serves
Appropriate
I n appropriate
As blocks are consolidated roads are
eliminated decreasing overall
interconnectivity.
;:.,..- ~
l
~.;;-
-~~
A.'.iIi'i'
T...,....n"
~p1>-'
Appropriate block lengths are pedestrian
in scale and easy to walk.
81
Exhibit B - Ordinance No. 7343-04
the proposed development and vicinity if
a vacation of a right-of-way is requested.
· Lots which maintain a consistent size,
scale, pattern and rhythm of the
surrounding block(s).
Inappropriate:
· Vacating existing rights-of-way to form
consolidated blocks without providing
alternative pedestrian and vehicular
access to serve the proposed development
and vicinity.
· Large blocks which prohibit pedestrian
access through the block and/or prohibit
access within and around the
development.
Exhibit B - Ordinance No. 7343-04
Appropriate: block width is approximately
300 feet and easily walkable. Lot width
is consistent.
Appropriate: lot widths are consistent
contributing to a regular rhythm along the
block.
Inappropriate: block length is extremely
long and the building appears too
monolithic and is not adequately broken
up with vertical elements.
82
Access. Circulation and Parking
Vehicles and people need to co-exist,
however, it should be recognized that the
Downtown is first and foremost for
pedestrians. Circulation throughout the
Downtown should be designed to provide
safe and direct connections that minimize
vehicular-pedestrian conflicts. Parking lots
and garages should be as unobtrusive as
possible while maintaining easy accessibility.
Pedestrian circulation patterns transitioning
from parking areas should be designed to be
safe, convenient and attractive.
Vehicular Circulation! Access and Parking
Appropriate:
· The location, number and design of
driveways which maintain the urban
fabric of the Downtown.
· Vehicular access from secondary street
frontage or alley.
· Interior lot access limited to the minimum
number of curb cuts to adequately serve
the site.
· Parking areas for townhouse
developments located within the interior
of the development that maintains the
integrity of the primary fa~ade as the
preferred design. For townhouse projects
located on low traffic-volume streets with
site characteristics that prevent internal
parking, parking may be directly accessed
from the street provided it is co-located
with shared driveways.
. Detached garages and carports serving
single-family uses located in line with or
behind the rear of the principal building.
. Residential uses along Clearwater Harbor
designed with parking garages or with
parking areas internal to the site/building
and screened from Clearwater Harbor and
any abutting right-of-way.
· Attached garages in residential
developments, architecturally integrated
with the design of the principal structure.
Appropriate: pedestrian alley provides
adequate width for landscaping, lights
and benches.
Appropriate: two townhomes share a
single driveway. In addition, the garage
is incorporated into the design of the
building.
Appropriate: residential townhomes
home front a which serves the site
fronted by residential.
83
Exhibit B - Ordinance No. 7343-04
· Driveways functionally integrated into
the design of the development.
. Joint/common access driveways between
sites.
. Shared parking where a mix of uses
creates staggered peak periods of parking
demand.
. Parking lots located behind the primary
fa9ade of the principal building.
. Parking lot design that minimizes
negative impacts such as light glare,
exhaust fumes, noise and undesirable
VIews.
. Parking lots adjacent to rights-of-way that
are screened with either a landscaped
buffer or a solid wall or fence three feet in
height.
. Large parking lots visually and
functionally segmented into smaller lots
with landscaped islands and canopy.
. The use of interlocking pavers, brick or
other similarly textured materials for
parking lot surfacing and/or accents.
. Parking garages as the principal uses that
are architecturally integrated with
surrounding developments and/or the
envisioned character of the area.
· Parking garages as the principal use
within the Downtown Core located on
Cleveland Street, Fort Harrison and
Osceola Avenues with at least 75 percent
of the ground floor of each fa9ade on all
adjacent street frontages occupied by
active uses. Active uses include
restaurant, retail, entertainment or other
uses/features determined to be pedestrian-
oriented.
. Parking garages accessory to a principal
use that are architecturally integrated with
the design, materials, fmish and color of
the principal structure(s) on the lot.
. Ground floors of parking garages
accessory to a principal use with at least
75 percent of the primary facade occupied
Exhibit B - Ordinance No. 7343-04
1ft A~leY@1
i ie !
. ., .
~~~
s~
Joint/Common access
drive between two sites
Appropriate: parking garage fa~de
utilizes similar materials as surrounding
buildings.
Appropriate: parking garage with shops
and restaurant along street.
84
by the principal use(s)/features or other
use determined to be complementary to
the principal use.
· Upper floors of all parking garages
designed to visually screen vehicles from
view from rights-of-way and public open
spaces. Screening includes landscaping,
walls, architectural elements or other
decorative features.
· Parking garages with clearly marked
points of ingress and egress.
Appropriate: parking garage screening
effectively blocks the view of parked cars
within the structure.
Appropriate: residential development
served by a residential alley which runs
along the rear of each house.
Appropriate
- - -
----- - - ------- ---
Inappropriate:
Appropriate
I
II~
1- Shared parking lot is located
completely to the rear of the site
behind the buildings.
2- The parking lot is adequately
buffered with landscaping.
3- A single, shared driveway
serves two sites.
85
Exhibit B - Ordinance No. 7343-04
. Curb cuts at every site.
· Parking lots or garages as the most
prominent feature of any development.
· Parking garages difficult to enter and/or
with poorly defined entrances.
· The appearance of a "sea of asphalt" from
the rights-of-way.
. Parking lots/garages which create an
unsafe environment.
Inappropriate: parking garage is visually
obtrusive.
1- Parking backs out into the
right-of-way
2- Parking is located in the front
of the building.
3- Parking is not shared and
there are two curb cuts, one of
which extends along most of the
property line.
Exhibit B - Ordinance No. 7343-04
Inappropriate: parking lot is unscreened
and cars are parked directly along the
right-of-way.
Inappropriate: parking lot does not have
adequate landscaping and appears to be
a "sea of asphalt".
.
I Inappropriate
86
Pedestrian Circulation! Access
Appropriate:
. Clearly defined, safe, direct, convenient
and landscaped pedestrian pathways
provided between streets, parking areas
and buildings.
. Pedestrian scaled lighting such as lighted
bollards.
. Vertical elements such as bollards,
markers, arches or architectural details.
. Alleys and courtyards that match or
complement either the building or the
primary street to ~hich the alley connects
with regard to materials, architecture,
color and street furniture (waste
receptacles, benches, lighting, etc.).
. Specialized paving design especially
where pedestrian and vehicular paths
intersect.
. Pedestrian passageways which go through
buildings such as an arcade.
Inappropriate:
. Developments which do not include
direct access from surrounding streets and
parking areas.
. Large developments which do not provide
pedestrian walkways through the block on
which the development is located.
. Pedestrian passageways too narrow to be
useable or not designed at a human scale.
. Pedestrian passageways that create an
unsafe environment.
Inappropriate-this alley is too narrow and
lacks lighting and feels unsafe.
Appropriate pedestrian alley is
handicap accessible, lighted. landscaped
and includes rich paving textures.
-- \,
Appropriate - alley is wide enough for
easy pedestrian access and includes
access to shops.
Inappropriate - pedestrian alley is not
handicap accessible, among other
things.
87
Exhibit B - Ordinance No. 7343-04
Site Elements
Open Space
Open spaces provide public "living rooms"
in the urban setting. The design and
location of these spaces are important
determinants in creating successful
pedestrian environments. In general, the
type and character of the urban open space
should be influenced by the desired function
of the space, surrounding uses and the
potential users of the space. In addition,
amenities provided within open spaces can
enhance the connectivity of the various
design elements making up these spaces.
Amenities include benches, chairs, tables,
planters and landscaping. Public art
enlivens open spaces and buildings adding
to the cultural vibrancy of a city.
Appropriate:
· Open spaces which function as transitions
between the public sidewalks and streets
and the use of the property (residences,
offices, stores, etc.).
. Clearly defined entrances into open
spaces with direct access from adjacent
streets and adequate buffering from
vehicular traffic.
. Open spaces that are visible and inviting
to the pedestrian.
. Open spaces which utilize an aesthetically
coordinated marriage between hardscape
(buildings, planters, lighting, walls,
fences, paving, etc.) and landscape (trees,
shrubs, annuals, perennials, etc.)
elements. Large open spaces broken into
smaller, human-scale spaces through the
use of changes of grade, planters, pots,
landscaping, sculpture, fences, walls, etc.
. Open spaces designed to relate and
connect to adjacent properties.
. Formal or informal seating appropriate to
the scale and function of the open space.
Seating may include park benches, the
Exhibit B - Ordinance No. 7343-04
Appropriate: alley is wide enough to
provide seating for a restaurant and acts
as an open space.
Appropriate: this court is directly
accessible from the sidewalk and is
clearly delineated by a short wall.
Appropriate: outdoor cafe is located
directly on the sidewalk.
88
tops of garden/planter walls, monumental
stairs, etc.
. The location of public art in accessible
open spaces designed and located so as to
enrich the pedestrian experience and
create a stronger sense of place.
Inappropriate:
. Open spaces not easily accessible from
public streets or that become unsafe
"dead" spots.
. Lack of seating, shade and clearly defined
perimeters.
. Open space that does not relate with the
uses and buildings surrounding it.
BufferingandScreerung
Buffering and screening help define spaces,
block unsightly yet necessary elements and
preserve and enhance an area's quality and
character. Within an urban setting
buffering will be achieved through the use
of landscaping, decorative fences, walls,
pots, planters, etc.
Mechanical Equipment. Concealed Wireless
Communication Facilities. Loading and
Service Areas.
Mechanical equipment, wireless
communication facilities, loading and
service areas shall be integrated into the
design of the site, located in the most
unobtrusive location possible and buffered
and screened appropriately.
Appropriate:
. When located at grade, mechanical and
utility equipment that is placed in the
least obtrusive location possible and
screened from adjacent properties and
rights-of-way with fences, walls and/or
landscaping.
. When located on the roof of a building,
mechanical equipment that is integrated
into the design of the building through the
Appropriate: a public plaza which
incorporates interactive public art.
Inappropriate: this open space is not
easily accessible and is cold and
foreboding consisting of a sunken area
with only a concrete bench and trash
can.
Appropriate: utilities are centrally located
on the roof.
89
Exhibit B - Ordinance No. 7343-04
use of parapet walls, towers or other
architectural elements.
· Concealed wireless communication
facilities (antennas, satellite dishes, etc.)
attached to buildings and not visible from
any public right-of-way. Appropriate
concealing methods include painting the
facility to match the color of the building,
concealing the facility by architecturally-
integrated features, such as the use of
faux windows, dormers, chimneys,
parapets, etc. or other similar methods.
. Service and loading areas accessed from
secondary streets, screened from adjacent
properties and rights-of-way and placed in
visually unobtrusive locations.
. Solid waste containers placed in the most
unobtrusive location possible and
screened from adjacent properties and
rights-of-way.
Inappropriate: utilities are clearly visible
from the ground located along the edge
of the building.
Appropriate
Fence screens
Ale unit
r ....
.............
.............
Appropriate: Fig. 1 above shows utilities
located on a roof and screened by
parapet walls. Fig. 2 shows the
effectiveness of that screening from
roughly the same position only from the
ground.
Appropriate: a concealed wireless
communication facility.
Landscaping
surrounds utility
lOX
Exhibit B - Ordinance No. 7343-04
90
Inappropriate:
. Solid waste containers and servIce and
loading areas located adjacent to
residentially used lots when an alternative
location is feasible.
. Mechanical and utility equipment that
visually dominates a site.
. Freestanding wireless communication
facilities.
Landscaping
Landscaping should be used as a design
element fully integrated with a site and
building while also recognizing and defining
the urban setting. A well-designed
landscape contributes to the site's aesthetics
and improves the livability in a dense urban
environment. Landscaping can also
preserve and enhance the acoustic and
visual privacy of a site while supporting and
accentuating the architecture of a building.
The use of indigenous species and other
water-saving techniques are encouraged.
Appropriate:
. Landscaping compatible with the climatic
conditions of West Central Florida that
includes the use of native plant species
and Xeriscape landscape techniques.
. Plant species that are appropriate to the
space in which they will occupy with regard
to water needs, growth rates, size, etc. in
order to conserve water, reduce maintenance
and promote plant health.
. Landscape design which augments and
supports architectural features of the
building/site where located.
. Landscape design that visually screens
unsightly views, aesthetically supports
important vistas and reinforces the
character district in which it is located.
. Plantings in landscape beds, planters or
pots that soften the edges between
buildings and pedestrian areas.
Appropriate: pedestrian alley utilizes
plant material suitable for the site and
area in which the material will be located.
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Appropriate: a planting bed provides a
buffer between the street and main
sidewalk and the abutting storefronts.
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Appropriate: pedestrian alley includes
landscaping which softens the buildings
yet provides adequate sight lines for
safety.
91
Exhibit B - Ordinance No. 7343-04
. Trees planted in paved areas provided
with adequate room to grow (landscape
beds, tree grates or other protective
techniques).
. Landscape design and maintenance that
engenders a sense of personal safety.
Inappropriate:
. Landscaping used in lieu of appropriate
architectural details and good building
design.
. Landscaping planted without an adequate
irrigation system.
. The use of non-hardy plant species.
. Use of the wrong plant in the wrong
space such as plantings with inadequate
room to grow and/or plantings
inappropriate for an active pedestrian
area, etc.
. Landscaping allowed to become
overgrown decreasing aesthetics and
safety.
Fences and Walls
Fences and walls shall be utilized around
servicelloading areas, dumpsters and
mechanicaVutility equipment to buffer these
uses from surrounding properties and
rights-of-way and to provide security for this
equipment. Fences and walls may be
incorporated as a design element to assist in
defining property boundaries and entrances,
open spaces and to provide a transition
between public and private realms.
Appropriate:
. Fences and walls that complement and
are consistent with the principal structure
with regard to materials, texture, size,
shape and color.
. The location, height and design of fences
and walls compatible with the intended
use, design of the site and architecture of
the building.
Exhibit B - Ordinance No. 7343-04
Inappropriate: landscaped area uses
plant material too small for the space,
inappropriate for the exposure and not
irrigated.
Appropriate: fence with masonry col-
umns matches the color and materials of
the principle structure.
92
· Solid fences and walls along rights-of-
way no higher than three feet. Any
portion of a fence or wall above three feet
in height that is at least 50 percent open.
· Posts or columns that include decorative
caps which extend up to 12 inches above
the otherwise allowable fence height.
. Vertical elements such as posts, columns,
etc. incorporated into the design of the
fence or wall spaced at appropriate intervals
in relation to the materials used and overall
length.
· Property lines and private areas defined
through the use of fences where feasible.
Inappropriate:
· The portion of walls and/or fences along a
right-of-way greater than three feet in height
above grade that are more than fifty percent
solid.
· Chain link or barbed wire fences.
· Unpainted or unfinished walls and fences.
Inappropriate: solid six-foot wall located
directly along a public right-of-way.
Appropriate: decorative fencing provides
the delineation for an outdoor cafe.
Appropriate: six-foot fence with solid
bottom and open top.
Appropriate: picket fence complements the
architectural style of the house.
Inappropriate: chain link fence and
barbed wire.
93
Exhibit B - Ordinance No. 7343-04
Building Placement
Location
The appropriate location of a building
should help define and provide a coherent
streetscape and appearance of an area
resulting in a defined sense of space and
place. The appropriate location of a building
on a site varies depending on the character
district in which the development is located.
A setback or a build-to line will determine
the appropriate location of a building. A
setback requires a minimum distance from a
property line which may be exceeded
whereas a build-to line prescribes a
particular distance from a front property
line.
Orientation
Buildings should be oriented towards the
street. The orientation of the front fafade of
buildings along the streetscape contributes
to pedestrian interest in an area. Buildings
that turn perpendicular to the public right-
of--way or have their sole access from rear
parking lots create an environment that is
unfriendly for pedestrians.
Separation
The existing and/or desired character of the
area should define the distance between
buildings. Separation between buildings
should be determined based on its
surroundings, the character district's vision
and development pattern, intensity of
development, pedestrian activity and height
of the building. When separation between
buildings is unavoidable or desirable, the
separation should be designed to function in
a manner that complements the
surrounding area.
Exhibit B - Ordinance No. 7343-04
Appropriate: uniform build-to-Iine along a
block face.
Appropriate: primary entrance oriented
towards public right-of-way.
Appropriate: adequate space was provided
between these two building to locate a pe-
destrian alley with room for seating.
94
Coverage
High percentage of ground coverage is
encouraged in a downtown to create a
critical mass of activity. The amount of
ground coverage varies among character
districts with the most intense coverage
found in the Downtown Core and the
commercial areas of the other districts. In
addition to a building, coverage can also
include plazas, courtyards, outdoor cafes
and other public spaces.
Appropriate:
. Buildings that maintain the build-to line
or the setback of the development's block
and the block(s) across the street. Corner
lots that maintain the location pattern for
a distance of two blocks including both
sides of the street.
. Buildings located farther from the build-
to line in order to provide a courtyard,
steps, entryway, arcade, plaza or other
pedestrian-oriented design features which
maintains the build-to line.
. Buildings that do not maintain the build-
to line or with reduced setbacks that
reflect the predominant surrounding or
desired development pattern.
. Buildings oriented to face public rights-
of-way.
. Separation between buildings that provide
adequate useable space such as an alley or
open space compliant with the
requirements of these Guidelines.
. Developments which provide coverage
similar to surrounding properties and/or
that meet the desired vision of the
character district.
Appropriate: within the Downtown Core
high coverage with buildings, alleys,
courtyards, etc. occupying most of a site.
Appropriate: larger setback for a single
family residential dwelling within East
Gateway.
Appropriate: consistent building coverage
and width.
95
Exhibit B - Ordinance No. 7343-04
Inappropriate:
· Buildings that break up the common
build-to line by locating farther back or
forward than the predominant block
patterns on the subject's site and the
opposite side of the street except in order
to provide a courtyard, steps, entryway,
arcade, plaza or other pedestrian-oriented
design features which maintains the
build-to line.
· Comer lots that do not maintain the
location pattern for a distance of two
blocks including both sides of the street.
· Buildings separated at a distance which
precludes the provision of Guideline-
compliant alleys and open space.
· Separations between buildings that are
out of scale and proportion with the
district's existing or desired development
pattern.
Appropriate: building breaks with the build-
to line for the provision of a public plaza.
Appropriate: building located on a comer
lot is orientated towards both streets.
1 - Inappropriate build-to line
2- Appropriate build-to line
Exhibit B - Ordinance No. 7343-04
96
8 t
~ e I
· Buildings which do not address the
primary street.
Additional Requirements for character
districts and Special Areas
Transition Areas
The transition area guidelines apply to the
properties adjacent to the Downtown Plan
boundary in the following two areas:
· In the Old Bay District, all properties
located north of Seminole Street and west
of Osceola Avenue (Fig. I).
· In the Town Lake Residential District, all
properties located on the south side of
Chestnut Street (Fig. 2).
Transition area guidelines apply due to the
significant differences in the development
potential and pattern between the transition
area and the adjacent areas outside the
Downtown Plan boundaries. Projects shall be
designed so that the least intensive portion of
the development (density, use and buildings)
is located closest to the Plan Area boundary.
The appropriate separation and orientation of
a development shall be determined based on
the maximum development potential/pattern
of the adjacent area.
Old Bay
Appropriate:
· For development located eastward of a
line drawn due south from the
intersection of the mean highwater line
and the northern Plan Area Boundary:
>> Buildings or portions of buildings 15
feet or less in height that are setback a
minimum of 20 feet from the northern
Plan Area boundary.
Fig. 1 - Transition Area within the Old
Bay character district.
Fig. 2 - Transition Area within the Town
Lake Residential character district.
Inappropriate: a poor transition between
shorter buildings and much taller
surrounding ones.
97
Exhibit B - Ordinance No. 7343-04
~ Buildings or portions of buildings
exceeding 15 feet in height that
provide a minimum setback (from the
northern Plan Area Boundary) of 75
feet plus one additional foot of
horizontal distance as measured from
that boundary for each 2.25 feet of
height above 15 feet except along
public rights-of-way where buildings
may be located a minimum of 10 feet
from the boundary line.
. For development located westward of a
line drawn due south from the
intersection of the mean highwater line
and the northern Plan Area Boundary:
~ Buildings or portions of buildings 30
feet or less in height that are setback a
minimum of 20 feet from the
northern Plan Area boundary.
~ Buildings or portions of buildings
exceeding 30 feet in height that
provide a minimum setback (from the
northern Plan Area Boundary) of 20
feet plus one additional foot for each
three feet of height above 30 feet.
. Buildings or portions of buildings
exceeding 50 feet in height that maintain
a horizontal separation between such
buildings equal to or greater than 1.5
times the height of the larger of the two
buildings.
Town Lake Residential
Appropriate:
. Buildings or portions of buildings 30 feet
or less in height that are setback a
minimum of 10 feet from the southern
Plan Area boundary.
. Buildings or portions of buildings taller
than 30 feet in height that provide a
setback of a minimum of 10 feet plus an
additional one foot for each two feet of
height above 30 feet from the southern
Plan Area boundary.
Exhibit B - Ordinance No. 7343-04
Northern Boundary Line V
100'
Appropriate: Old Bay character district -
east of mean highwater line
Northern Boundary Line
Appropriate: Old Bay character district -
west of mean highwater line
Appropriate: Transition in the Town Lake
Residential character district.
98
Building Design
The purpose of building design
requirements is to establish design standards
so that new construction is compatible with
its surroundings. The first step in design is
to identify a building's orientation and
placement to contribute to a unified
streetscape creating a sense of place. The
second critical part in design is a building
whose form and architecture contributes to
its character district.
Successful building design is a marriage
between form and architecture to visually
connect with the existing and/or desired
character of the surrounding area. A
compatible structure is one that possesses
patterns of form and architecture that are
found in surrounding buildings creating
"points of agreement" between them while
retaining the individuality of the building.
Quality urban design balances a respect for
an area's existing or desired pattern with the
design of new structures.
Form
The form of a building is made up of a
combination of elements including mass,
scale, height, width, depth, rhythm and
spacing.
Mass/Scale
Mass refers to an interplay of the height,
width and depth of a building. Mass can be
augmented and influenced by design
features such as columns, awnings, arcades,
recessed bays, doors and windows which can
reduce or increase the apparent mass of a
building.
Scale refers to the relative size of a building
as it relates to neighboring buildings. The
size and proportions of new development
Appropriate: building is oriented towards
both street.
Appropriate: the location of a new
shopping center contributes to an active
streetscape and relates to the existing
pattern of development.
Appropriate: the scale of this building is
mitigated by vertical and horizontal
architectural elements.
99
Exhibit B - Ordinance No. 7343-04
should be related to the scale of nearby
buildings. Even if much larger than its
neighbors in terms of square footage, the
building should maintain the same scale
and rhythm as the existing buildings.
Height
New development and redevelopment should
respect the vertical height of existing or
approved adjacent buildings and contribute
to a pedestrian scale. The apparent height
of a building/development can be influenced
and augmented by a combination of
stepbacks, varying building heights and
horizontal features such as colonnades,
canopies, awnings, cornice lines, string
courses, wide windows, etc.
Width
The width of a building is the horizontal
distance between the two outer edges along
the primary fafade measured at the setback
or build-to line. The apparent width of a
building can be reduced or otherwise
influenced through the introduction of
columns, windows, doors, etc.
Depth
The depth of a building is the distance
measured between the front and rear
facades. Maintaining a consistent building
depth along a block can provide
opportunities for shared parking lots, plazas,
courtyards and other seating areas. A
consistent building depth can also facilitate
the provision of consistent and logical
secondary entrances.
RhvthmlSoacing
Rhythm and spacing is a pattern created by
the architecture through the use of width,
height, windows, doors and other
architectural elements. The rhythm and
spacing of the architectural elements of new
Exhibit B - Ordinance No. 7343-04
.rr-
: I
..
Inappropriate: building one is too short and
building is too tall. Neither building
respects the height of adjacent buildings.
Appropriate: a common building width is
employed. Also note a common alignment
and basic shape of windows forming
"points of agreement" between the
buildings.
Appropriate: common building depth
provides for a shared parking lot.
100
buildings should strongly relate to,
complement and support the existing and/or
desired rhythm and spacing in an area.
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Appropriate
. Building form which visually relates to
surrounding buildings and the desired
character of the area with regard to mass,
scale, height, width and depth.
. Buildings that have a distinct "base,"
"middle" and "cap."
. Low-rise buildings and/or those with long
facade widths that accentuate vertical
elements such as entrances and columns,
or by breaking up the facade plane into a
greater number of smaller vertical
masses.
. Mid- and high-rise buildings that utilize
horizontal elements that minimize the
apparent height of a building such as
balconies, banding, cornice and parapet
lines, etc.
. High-rise buildings that use the following
techniques depending on overall building
height and the existing or desired
character of the surrounding area:
Parapet design
s1mHar to adJpnt
Appropriate: this triplex matches the
rhythm and spacing of adjacent single-
family residences.
Appropriate: building with a distinct base,
middle and cap.
AppropnJtelDfiU
101
Exhibit B - Ordinance No. 7343-04
>>Building stories or/step backs
differentiated by architectural features
including but not limited to coping,
balustrades, cornice lines, change in
materials, etc.
>> A proportional relationship between
the height of a building and the
number and dimensions of stepbacks
used to mitigate the height of the
building.
· Buildings that terminate views emphasize
their prominent location through the use
of additional height, mass, distinctive
architectural treatments and/or other
distinguishing features.
· Maintaining a consistent building depth
when feasible to allow the location of
shared parking lots and/or secondary
entrances.
· Buildings which correspond to the
existing and/or desired rhythm and
spacing of surrounding buildings through
the use of common points of agreement
such as windows, doors, recesses, reliefs
and other architectural elements.
· Buildings which maintain the existing
and/or desired pattern of the placement
and size of windows, doors, shutters, and
other architectural elements on adjacent
buildings with regard to both the ground
floor and upper stories.
· Finished floor heights a minimum of two
feet above the sidewalk grade for
residential buildings within
predominantly mixed use or commercial
areas.
Exhibit B - Ordinance No. 7343-04
102
Appropriate: the raised banding provides
rich detail and differentiates the various
floors.
Appropriate: The Pinellas County
Courthouse terminates the view at Court
Street and South Fort Harrison Avenue.
Appropriate: the Colony building maintains
a colonnade along Cleveland Street.
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Inappropriate: this triplex does not match
the rhythm and spacing of adjacent
single-family residences.
Inappropriate:
· Buildings which do not relate to the
surrounding or desired and envisioned
context and fabric of the neighborhood
with regard to size, scale, height, width
and depth.
· Buildings that visually overpower
adjacent buildings.
· Buildings that do not maintain a common
building depth based on the predominant
lot pattern.
· Buildings that do not maintain the
existing and/or desired pattern of
windows and doors along a block face.
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Facades on multi-story structures which
do not incorporate meaningful
architectural details such as cornice lines,
banding, string courses, columns,
recesses, relief, etc.
Additional Reauirements for Downtown Core
along Cleveland Street
Appropriate:
· Buildings along Cleveland Street taller
than the predominant height of other
buildings on the project's block that step
back at that predominant height.
· The use of multiple stepbacks when a
building exceeds the predominant height
of other buildings on the projects block.
Inappropriate:
· Building widths that visually overpower
adjacent buildings.
103
Inappropriate: this building does not relate
to adjacent buildings (far right).
Appropriate: a stepback is provided at 30
feet, the predominant height along the
block. Additional stepbacks are provided
as the building increases in height.
Exhibit B - Ordinance No. 7343-04
Architecture
The architectural style of new development
or redevelopment should be consistent with
the desired development in the surrounding
character districts or as otherwise
envisioned by the Downtown Plan.
Architecture refers to the relationship and
culmination of the various features of a
building including texture, proportion,
entrance design, doors, windows, details,
roofs, materials and color in addition to the
mass and scale.
A variety of architectural styles exist within
the Downtown and the Guidelines should
not prescribe anyone architectural style as
being the most appropriate. Buildings in all
six Downtown character districts represent a
broad range of styles typical of trends of the
late-l~h to mid-2f1h centuries with no
singular style being predominant.
Therefore, no one particular style or theme
will be mandated for any district. New
buildings may use a variety of architectural
styles as appropriate to the intended use of
the building and the context of the
surrounding area. New design may use
contemporary materials to adapt historic
design elements into a new building.
Appropriate:
. New development that incorporates an
architectural style or architectural
elements consistent with the existing and!
or desired style of development in the
surrounding neighborhood.
. New development that complements the
architectural heritage of the district in
which it isre located.
. Multiple buildings within a single project
which relate architecturally with each
other and the surrounding neighborhood.
Exhibit B - Ordinance No. 7343-04
Various architectural elements that may be
found on a building:
1 - Cornice
2 - Lintel
3-SiII
4 - String course
5 - Transom
6 - Bulkheads
7 - Kick plates
8 - Double door entrance
9 - Fixed plate glass display window
10 - Double-hung sash window
11 - Parapet
12 - Parapet coping
Appropriate: rich architectural details add
to the aesthetics of a building.
104
Inappropriate:
. Use of an architectural style which does
not complement the fabric of the
surrounding neighborhood.
. Use of multiple and/or conflicting
architectural styles within a single
building or between several buildings
within a single project.
Appropriate - consistent architectural styles
used along this residential block.
1
2
3
4
Inappropriate: the infill development, above. is inappropriate because the
(1) location and style of architectural detailing; (2) level and pattern of
windows; (3) Finish and type of materials; and (4) level and pattern of
windows do not match the existing building.
Facade Design
All facades of a building should reflect a
unified architectural treatment; however,
there is a hierarchy of fafade treatment
based on location, function and level of
pedestrian interaction. The specific
guidelines for facades are divided into
primary and corner, secondary and side
facades. Fafades should use a combination
of architectural details, materials, window
and door patterns and other design features
to form a cohesive and visually interesting
design.
Appropriate: primary favade uses strong
architectural elements to create interest and
emphasize the entrance.
105
Exhibit B - Ordinance No. 7343-04
Primary and Comer Facades
Primary facades include those facades
located along streets designated on the
Master Streetscape Plan or properties within
the Downtown Core adjacent to Clearwater
Harbor and Coachman Park. The design of
the primary facade of buildings is critical
for the atmosphere to be created along the
street front.
Buildings on corner lots at the intersections
of streets designated on the Master
Streetscape Plan are considered to have two
primary facades and should receive the
highest level of design treatment on those
facades.
However, if a corner or through lot is
located on streets with different designations
on the Master Streetscape Plan, the design
may recognize and reflect the differences in
the designations while still meeting the
intent of the these Guidelines.
For properties within the Old Bay and East
Gateway Districts the primary fafade is
considered to be the fafade facing the street.
For corner lots, the surrounding
development pattern shall determine the
primary fafade.
Appropriate:
. The primary facades as the most highly
designed fa~ade utilizing the following
elements:
~ A change in plane, building wall
projection or recess;
~ Architectural details;
~Variety in color, material, texture;
~ Doors and/or windows;
~ Storefront display windows for retail
uses; and
~ Other details as appropriate to the
building style.
Exhibit B - Ordinance No. 7343-04
Appropriate: primary fa~ade includes a
well-defined entrance with canopy.
Appropriate: building on a corner lot
provides an entrance at the corner in
order to serve both adjacent streets.
Appropriate: this theater uses a variety of
architectural features to create interest.
106
· An architecturally prominent entrance
with door located on the primary fa~ade.
· Primary entrances emphasized through
the use of a combination of:
~ A protruding front gable or stoop;
~ Projection or recession in the building
footprint
~ Variation in building height;
~Canopy or portico;
~ Raised cornice or parapet over door;
~ Arches;
~Columns;
~Ornamental and structural architectural
details other than cornices over or on
the sides of the building;
~Towers; and/or
~ Other treatment that emphasizes the
primary entrance.
· Primary fa~ades which include three
articulated architectural parts: a base,
middle and cap. The proportion of these
three elements will vary depending on the
scale of the building.
· Major architectural treatments on the
principal facade that are continued around
all sides of the building that are visible
from the public realm.
· Covered drop-off areas.
· Open porches.
· Buildings on comer lots that emphasize
their prominent location through the use
of additional height, massing, distinctive
architectural treatments and/or other
distinguishing features.
· Entrances provided along each street
fa~ade or a single entrance prominently
located on the comer.
Inappropriate:
· Facades without articulation or other
architectural detail to provide visual
interest and variety on the facade.
· Primary facades with an undefined
entrance.
Appropriate: the entrance to the
Downtown Clearwater Post Office is
emphasized by a change in elevation and
a colonnade with arches.
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Appropriate: this building has a very
distinct base, middle and an understated
cap.
107
Exhibit B - Ordinance No. 7343-04
· Entrances not architecturally integrated
into the design of the fa~ade.
· Buildings on comers that do not treat
each adjacent designated street (as
designated on the Master Streetscape
Plan) equally.
. An unfinished fa~ade along a street.
Secondary Facades
A secondary fafade faces alleys, parking
areas and Old Bay district properties along
Clearwater Harbor. The level of design
along a secondary fafade, while perhaps not
as intense as a primary fafade should
continue the architectural style of the
building and use the same quality of
materials.
Appropriate:
· An overall design of the secondary
fa~ade(s) of the building consistent with
that of the primary fa~ade with regard to
architectural style, materials, finish, color
and detail.
. Architectural embellishments, awnings,
landscaping and signs are used to identify
the secondary entrance.
. Entrances facing parking lots, plazas and
waterfronts.
Inappropriate:
. Buildings that do not provide an entrance
along a secondary fa~ade.
. A secondary facade which does not
enhance or support the architectural style
of the building.
Exhibit B - Ordinance No. 7343-04
Inappropriate: facade extends over 50
feet without detail or articulation.
Appropriate: clearly marked entrance
along a pedestrian alley.
Appropriate: clearly marked rear
entrance facing a vehicular alley and
parking area.
108
Side Facades
Buildings that are not on corner or through
lots typically have at least two side facades.
A side fafade faces adjacent buildings or
properties. The side facades of a building
may actually touch an adjacent building or
they may be separated provided that
adequate space for landscaping, parking
areas, or vehicular/pedestrian access is
created. While side facades may not receive
the same intensity of design treatment as a
primary or secondary facade they should
maintain the same architectural style as the
other facades.
Appropriate:
. An overall design of the side facades of
the building consistent with that of the
primary facrade with regard to
architectural style, materials, finish, color
and detail.
. Architectural embellishments, awnings,
landscaping and signs used to identify
secondary entrances if provided.
Inappropriate:
. A side facade which does not enhance or
support the architectural style of the
building.
Windows and Doors
Windows are a vital element which link the
private (space within a building) and public
(space such as streets, sidewalks, etc.)
realms visually drawing passersby into
buildings.
Doors are also a vital element providing not
only visual but, physical connections
between the public and private realms.
Appropriate*:
. Windows that are appropriately sized for
the scale and style of the building on
Appropriate: these buildings share
common side facades
Appropriate: the side of this building faces
a parking lot but retains the same finish
and basic architectural details as the rest
of the building.
Appropriate: doors and windows that add
to the richness of their respective
buildings.
109
Exhibit B - Ordinance No. 7343-04
which they are located.
. Windows along all streets.
. Windows within a building/development
that creates a consistent and cohesive
fenestration pattern.
. Windows that are similar in proportion to
windows on adjacent buildings or with
established and/or desired patterns along
the adjoining block faces. The degree of
similarity of the window pattern increases
in importance the closer the buildings are
to each other.
. Windows in commercial areas that are
appropriately sized and located to allow
for display and/or view into the interior of
the building.
. Bulkheads below and transoms above
display windows when appropriate for the
architectural style of the building.
. Clear glass (88 percent light transmission
or the maximum permitted by any
applicable Building Codes) installed on
ground floor windows except for stained
or art glass provided the stained or art
glass is in character with the style of the
building and/or use (churches, craftsman
buildings, etc.).
. Glass block used as an accent.
. Screen doors provided the design is
compatible with the architecture and
materials of the building.
· Doors which enhance and support the
architectural style of the building.
. Doors appropriately sized for the scale of
the building fa9ade on which they are
located.
. Doors with transoms and fan lights when
appropriate for the architectural style of
the building.
*Utility/lnfrastructure and Public Facilities are
exempted from the requirements of this windows and
doors section and are fully addressed in the Signs
and Miscellaneous section of these Guidelines.
Exhibit B - Ordinance No. 7343-04
Appropriate: storefront/display windows
utilizing clear glass.
Appropriate: extensive use of windows
along the street. Ground floor windows
are similar in size and alignment and
upper floor windows, while different than
those along the ground floor are also
aligned and similarly sized and spaced.
Appropriate: extensive ornamentation
emphasizes this entrance.
110
Inappropriate:
. The use of incompatible window types
and shapes on the same structure.
. Mirrored glass and glass curtain walls.
. Storefront windows that extend to the
ground without a traditional bulkhead.
. Tinted or reflective glass with less than
88 percent light transmission.
. Blackened out windows or any other use
of material that achieves that effect.
. Boarded up windows (except during
construction or during a reasonable repair
period or subsequent to a weather
advisory).
. Walls without windows along street
frontages.
. Doors which are out of scale and/or
character with the rest of the building.
. Doors which do not enhance the
architectural style of the building.
. More than one style of door per building.
Inappropriate Infill
Breaks window size
and pattern
Inappropriate: mirrored glass.
Inappropriate: this building does not
include windows along the street.
............
. .
· 0 ~
Breaks storefront pattern
.
111
Exhibit B - Ordinance No. 7343-04
Roof Design
Roof forms are one of the most highly
visible components of a building. Not only
do they provide a vital function but they
contribute to and are integral to the overall
building design through the use of
distinctive, defined styles and decorative
patterns and colors.
Appropriate:
. A roof consistent with the style of the
building utilizing architectural elements
such as cornice treatments, roof
overhangs with brackets, steeped
parapets, richly textured materials and/or
differently colored materials.
. Multiple rooftops on varying levels on
large buildings that help break up the
vertical mass of a building.
. High-rise buildings which utilize sculpted
roofs in order to establish an interesting
and enhanced skyline unique to
Downtown Clearwater.
. The portions of building step backs that
are fully finished and complement the
architectural style of the building and the
main roof structure.
Inappropriate:
. Colored stripes/bands on flat roofs.
. Mansard roofs that are out of scale with
the building.
. Flat roofs within public view from grade
not hidden by a parapet or other
architectural feature.
. Roofs inconsistent with the architectural
style of the building.
Exhibit B - Ordinance No. 7343-04
Appropriate: a standing seam metal roof
adds rich detail to this building.
Appropriate: an ornate cornice line.
Appropriate: sculpted roofs add to the
skyline of a city.
Inappropriate: mansard roofs.
112
Other Architectural Features
The same amount of thought and care
should be put into the selection and
installation of other architectural features as
for more obvious features such as roofs,
doors and windows. A variety of other
features can provide the perfect accent or
finish to a building, or conversely, ruin an
otherwise wonderful structure. These may
include door handles and hinges, mail slots,
clocks, fire/emergency escapes, shutters,
awnings etc.
Appropriate:
. Shutters and canvas awnmgs sized to
match the corresponding window
opemngs.
. Shutters and awmngs the shapes,
materials, proportions, design, color,
lettering and hardware of which are in
character with the style of the building.
. Awnings made of high quality fire-rated!
retardant fabric to protect pedestrians
from inclement weather.
. First floor awnings placed no higher than
the midpoint between the top of the first
story window and the bottom of the
second story windowsill.
. Hurricane shutters, if provided, fitted as
an integral part of the storefront design,
not visible when not in use and only to be
used during the time frame in which a
formally issued hurricane warning is in
effect.
. Electronic security systems utilized as an
alternative to security bars.
. Fire stairs/egress designed as unobtrusive
as possible by matching the primary
structure with regard to materials, design
and color of the structure. Where
feasible, they should not be visible from
the street.
Appropriate: architectural feature.
Appropriate: shutters match size of
window.
Appropriate: awning is correctly located on
the facade of the building.
113
Exhibit B - Ordinance No. 7343-04
. Devices which discourage the
congregation of animals (pigeons,
squirrels, etc.) placed in the least visually
obtrusive locations possible and/or
designed to blend in with the overall
architectural style of the building.
. The inclusion of other architectural
details and elements (clocks, railings,
flower boxes, etc.) as appropriate to the
style and function of the building and
architecturally integrated with the design
of the building.
. Gutters, downspouts, utility boxes,
meters, etc. located as visually
unobtrusively as possible. Where feasible,
they should not be visible from the street.
Inappropriate:
. Visible, permanent or roll-down security
bars/gates.
. Solar collectors visible from the street.
. Awnings made of high-gloss or fabrics
which appear to be plastic.
. Backlit awnings.
Materials and Color:
Materials
The correct choices of building materials
are paramount in the success of any
building. Buildings should be constructed
of high quality, long lasting materials to
contribute to Downtown's stability,
character and pedestrian experience.
Building materials on the lower levels of
buildings are especially important due to
their proximity to the pedestrian
environment. Materials should also be
appropriate to the architectural style of the
building to which they belong. Important
character defining details such as brick
corbelling, bonding pattern, joint spacing
and color should be incorporated into the
design.
Exhibit B - Ordinance No. 7343-04
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Appropriate: fire escape, located along
an alley, is painted to match building.
Inappropriate: security gates.
Appropriate: materials and color are
appropriate for a Mediterranean-style
building.
114
Appropriate:
. Materials compatible with the existing
and/or desired context of the surrounding
area and that are common to the area's
historic construction methods/style.
. The use of high-quality materials which
result in buildings that will be as
maintenance free as possible and long-
term components of the urban fabric.
. Building materials consistent with and
relating to the architectural style of the
building.
. Building materials appropriate to the
scale of the building.
. The use of contemporary materials
adapted to historic design elements.
. Storefront level and upper levels that use
visually compatible materials.
. Use of the following durable materials
within the first three floors of all
buildings and recommended for all other
floors:
>> Wood, stucco and/or or masonry
exteriors.
>> Masonry exteriors finished III
rusticated block.
>> Stucco, brick, stone, etc.
>> Storefront side piers, when provided,
constructed of the same material as
the upper fa~ade or covered with
stucco.
>> Pre-cast, cast-in-place or architectural
concrete.
>> Tile; and
>> Any other material found acceptable
by the Community Development
Coordinator and/or the Community
Development Board, as applicable.
Appropriate: materials and color
appropriate for a bungalow-style house.
Inappropriate: cedar shakes and a
mansard roof are both inappropriate in
the Downtown Plan Area.
Appropriate: the two above pictures show
the use of stucco and brighter colors for
Mediterranean-style buildings.
115
Exhibit B - Ordinance No. 7343-04
Inappropriate:
. Exterior walls and skins of buildings
designed and/or constructed of materials
with a limited life expectancy.
. Materials incompatible with the
architectural style of the building.
. The use of the following materials on
building exteriors:
~ Poorly crafted or "rustic"
woodworking and finishing
techniques;
~ Cedar shakes;
~ Plywood (Tl-11 siding, etc.);
~ Corrugated, mill finish or reflective
metal wall panels;
~ Expanded metal (except for limited
decorative applications);
~ Mill finish aluminum extrusions for
windows and doorways;
~ Unfinished Concrete Masonry Units
(CMU or cinder block); and
~ Any other material found
unacceptable by the Community
Development Coordinator and/or the
Community Development Board, as
applicable.
. The use of the following materials on the
first three floors of building exteriors:
~ Foam except for architectural details
and ornamentation;
~ Exterior insulated finish system
(EIFS) except for architectural details
and ornamentation;
~ Hardboard siding;
~ Plastic, metal and/or vinyl siding
except for single-family dwellings;
~ Fiberglass panels;
~ Exposed aggregate (rough finish)
concrete wall panels;
~ Indoor-outdoor carpeting or astro-turf;
and
Exhibit B - Ordinance No. 7343-04
Appropriate: use of decorative tile.
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Inappropriate: use of tile and asphalt
shingles on the same roof.
Inappropriate: the townhome on the right
has had its original brick facade covered by
vinyl siding.
116
>- Any other material found
unacceptable by the Community
Development Coordinator and/or the
Community Development Board, as
applicable.
Color
The color palette of a building is composed
of the colors of the main body of the
building, trim and accent colors. The colors
chosen for awnings, canopies, shutters and
roofs also contribute to the overall color
scheme of a building. The overall color
scheme of a building or project should
reflect a cohesive pattern. These guidelines
recognize that the review of a building's
color scheme is a balance between an
owner's creativity and individuality, the
architectural style of the building and an
overall harmonious vision for the
Downtown.
The use of a single color on all surfaces
should be avoided. A two- or three-color
scheme is encouraged to provide visual
appeaL The main body color should be the
predominant color of the building. The color
tone of the main body should be guided by
the size and height of the building, its
location (corner or interior lot), and
architectural style. The trim color is applied
to architectural elements such as windows,
doors, columns, porches etc. The trim color
should be a lighter or darker tone of the
main body color, a complimentary color to
the main body color or a neutral color. In a
three-color scheme, the accent color should
be used sparingly to highlight certain
architectural elements such as a front door
or awning.
Appropriate:
. The number and type of building colors
appropriate for and consistent with the
architectural style.
Appropriate: colors match and support the
architectural style of each building.
Appropriate: utilities such as gutters,
downspouts (fig. 1) and utility boxes (fig.
2) have been painted to match the
primary building color.
117
Exhibit B - Ordinance No. 7343-04
. Low reflectance exterior colors.
. Gutters, downspouts, utility boxes,
meters, etc. painted as part of the overall
color scheme.
Inappropriate:
. Colors that are garish, gaudy, loud,
excessive and ostentatious or that
constitute a glaring and unattractive
contrast to surrounding buildings.
. Main body color that is from the deepest
tones of the color wheel.
. More than three different colors or color
shades used on a single building unless
appropriate to the architectural style of
the building.
· The use of fluorescent or day glow
colors.
. Black as the predominant exterior
building color.
. Single color schemes. For example using
one color on every surface.
. Clashing trim colors that are not
complementary to the main body color
and serve only to attract attention through
their dissonance. As an example, yellow
and red are clashing colors and not
complementary and only serve to attract
attention through their dissonance.
. A solid line or band of color or group of
stripes used in lieu of architectural details.
. Color used to obscure important
architectural features.
Additional Requirements for develooment
within the Old Bay District east of Garden
Avenue.
Appropriate:
. Offices that are residential in size, scale
and design.
Exhibit B - Ordinance No. 7343-04
Inappropriate: loud and garish colors.
Appropriate: the above picture shows an
office that is residential in size, scale
and design.
118
Development along Cleveland Street between
Myrtle and Osceola Avenues and along Fort
Harrison A venue between Drew and Chestnut
Streets.
Appropriate:
. Development incorporating an
architectural style indicative of those
found in Downtown Clearwater between
1900 and 1950* and includes:
~ 20th Century Commercial Vernacular:
One-story or One-Part;
~ 20th Century Commercial Vernacular:
Two- Part;
~ Art Deco;
~ Art Modeme;
~ Chicago School;
~ Mediterranean or Mission Influence;
~ Mediterranean Revival;
~ Neo-Classical.
Two-Part Commercial Block.
Capitol (Royalty) Theater (1921): Spanish
Revival.
One-Part Commercial - Art Deco
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Two-Part Commercial Block:
Mediterranean Influence.
119 Exhibit B - Ordinance No. 7343-04
. Buildings which. utilize character defining
features from anyone of the approved
architectural styles listed above through
the
* See Appendix 10 for additional examples
Inappropriate:
. Use of multiple and/or conflicting
architectural styles within a single
building or between several buildings
within a single project.
Pinellas County Court House: Neo-
Classical.
Clearwater Downtown Post Office:
Mediterranean Revival.
Exhibit B - Ordinance No. 7343-04
Mid- to High-Rise buildings: Mediterranean
Revival.
Chicago School.
120
Desie:n Guidelines for the Rehabilitation of
Historic Structures as Desie:nated bv the
Clearwater City Council
Secretary of the Interior Standards for
Rehabilitation
Historic preservation, which is the
rehabilitation, preservation and maintenance
of older buildings, enriches the present in
many ways. It protects a community's historic
and cultural heritage by providing a vital
connection to the past that teaches us how our
ancestors lived. The conservation of existing
resources also supports sustainable
community growth and enhances community/
neighborhood quality of life. In addition to
these invaluable benefits, studies have also
documented numerous positive economic
impacts. Historic preservation creates jobs
and results in more local business than new
construction does. It also contributes to the
local economy through increased property
values and tax revenues and provides a basis
for heritage tourism.
Recognizing the importance of preserving
significant historic structures and the need for
standards to ensure the appropriate
rehabilitation of them, The Secretarv of the
Interior's Standards for Rehabilitation
(Department of the Interior regulations, 36
CFR Part 67) were established in 1977. These
standards provide basic principles to assist in
the preservation of the distinctive
characteristics of a historic building and its
site, while allowing reasonable changes to
meet new needs. The most frequent use of
The Secretarv of the Interior's Standards for
Rehabilitation has been to determine if a
rehabilitation project qualifies as a "Certified
Rehabilitation." This determination, which is
made by the State Historic Preservation
Officer of Florida and the U.S. Department of
the Interior, enables property owners of
Restoration of a historic building.
Restoration of a historic clock tower.
121
Exhibit B - Ordinance No. 7343-04
incoming producing property to receive a 20
percent federal rehabilitation tax credit.
The Secretarv of the Interior's Standards for
Rehabilitation. reoroduced below. are to be
applied to rehabilitation projects in a
reasonable manner. It should be noted that
these provisions apply to the treatment of the
interior and exterior of a building for the
evaluation and approval of federal tax credits.
The City of Clearwater will review projects for
compliance with exterior standards only.
I.A property shall be used for its historic
purpose or be placed in a new use that
requires minimal change to the defining
characteristics of the building and its site
and environment.
2. The historic character of a property shall be
retained and preserved. The removal of
historic materials or alteration of features
and spaces that characterize a property shall
be avoided.
3.Each property shall be recognized as a
physical record of its time, place and use.
Changes that create a false sense of
historical development, such as adding
conjectural features or architectural
elements from other buildings, shall not be
undertaken.
4.Most properties change over time; those
changes that have acquired historic
significance in their own right shall be
retained and preserved.
5.Distinctive features, fmishes and construction
techniques or examples of craftsmanship
that characterize a historic property shall be
preserved.
6. Deteriorated historic features shall be
repaired rather than replaced. Where the
Exhibit B - Ordinance No. 7343-04
Before Rehabilitation
After Rehabilitation
This two-story brick commercial building
(above) was originally constructed ca.
1876, then remodeled in 1916 in the
Craftsman style and given a new,
distinctive roofline. It served a number of
uses, including a hotel, boarding house,
saloon, restaurant, liquor store,
warehouse, and office furniture showroom.
The red brick walls had been painted
several times over the years. Rehabilitation
work included removal of multiple paint
layers using a chemical stripper and
thorough water rinse; spot repointing with
matching mortar; and appropriate interior
alterations. The building is now being used
as a retail shop.
122
severity of deterioration requires
replacement of a distinctive feature, the new
feature shall match the old in design, color,
texture and other visual qualities and, where
possible, materials. Replacement of
missing features shall be substantiated by
documentary, physical, or pictorial
evidence.
7. Chemical or physical treatments, such as
sandblasting, that cause damage to historic
materials shall not be used. The surface
cleaning of structures, if appropriate, shall
be undertaken using the gentlest means
possible.
8.Significant archeological resources affected
by a project shall be protected and
preserved. If such resources must be
disturbed, mitigation measures shall be
undertaken.
9.New additions, exterior alterations, or related
new construction shall not destroy historic
materials that characterize the property.
The new work shall be differentiated from
the old and shall be compatible with the
massing, size, scale and architectural
features to protect the historic integrity of
the property and its environment.
1O.New additions and adjacent or related new
construction shall be undertaken in such a
manner that if removed in the future, the
essential form and integrity of the historic
property and its environment would be
unimpaired.
Appropriate: repair of existing window
structure.
Appropriate: gentle, chemical hand-
cleaning of granite.
123
Exhibit B - Ordinance No. 7343-04
Rehabilitation and Maintenance of
Desienated Structures
The rehabilitation of a historic structure is
defined by The Secretarv of the Interior's
Standards for Rehabilitation as "the process
of returning a property to a state of utility,
through repair or alteration, which makes
possible an efficient contemporary use while
preserving those portions and features of the
property which are significant to its historic,
architectural, and cultural values." The
following guidelines are based on The
Secretarv of the Interior's Standards for
Rehabilitation and Guidelines for
Rehabilitatinl! Historic Buildinl!s (established
by the Secretary of Interior) and shall be
applied when reviewing any rehabilitation
project associated with a designated historic
structure or a contributing structure within a
designated historic district or any property
seeking federal tax incentives.
Preservation. Maintenance. Reoair. and
Replacement of Historic Features
Designated historic structures shall be
recognized as products of their own time.
Changes that may have taken place in the
course of time are evidence of the history and
development of the site and may have acquired
significance in their own rights and shall be
recognized and respected. The retention and
preservation of the architectural details and
features that are important in defining the
historic character of a designated structure is
essential in any rehabilitation and
maintenance effort. The protection and
maintenance of such features is the most
desirable way in which to retain the defining
historic character of the structure. In the
event this is not feasible, the repair of these
character-defining materials and features is
acceptable. Replacement of these features
with new material(s) is the least desirable
option and shall only occur when severe
Exhibit B - Ordinance No. 7343-04
124
Appropriate: this building was successfully
rehabilitated and is now occupied by
Starbucks and several offices.
Appropriate: recreated historic architectural
details.
Appropriate: The Coachman Building has
been well-maintained over the years.
deterioration or damage precludes their
repair. Regular, consistent maintenance is the
obligation of all property owners. Allowing
designated properties to fall into a state of
disrepair through the lack of maintenance is
prohibited.
Appropriate:
. Rehabilitation work performed III
compliance with The Secretary of the
Interior's Standards for Rehabilitation.
. The use of a property for its historic
purpose or a new use that requires minimal
change to the defining characteristics of the
building and its site and environment.
· The retention/preservation of the historic
character of the property through the
maintenance of historic materials, features,
finishes and spaces.
. Original details uncovered and repaired.
. Maintaining the original appearance, details
and features of front porches and porte
cocheres.
. Opening and restoring previously enclosed
front porches to their original form and
style.
. The repair rather than the replacement of
deteriorated historic features.
· Stabilizing and/or repairing of a
deteriorated structural element in a manner
that imparts the least impact on the historic
features of a building.
. The replacement of Inlssmg and/or
deteriorated character-defining features that
match the original with regard to design,
color, texture, materials and other visual
qualities as substantiated by documentary,
physical or pictorial evidence.
. The use of gentle cleaning methods.
125
Appropriate: structural stabilization prior to
commencement of rehabilitation work in
compliance with The Secretary of the
Interior's Standards for Rehabilitation.
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Appropriate: Cast iron column revealed
during removal of non-significant
storefront.
Exhibit B - Ordinance No. 7343-04
. The use of methods that minimize damage
to original materials when original elements
are disassembled for restoration and the
identification of such elements in a manner
that supports reassembly in the proper
order.
Inappropriate:
. Any change contrary to The Secretary of
the Interior's Standards for Rehabilitation.
. The removal or alteration of character-
defining features that imparts significance
to the property.
. Changes that create a false sense of
historical development, such as adding
conjectural features or architectural
elements from other buildings.
. Removal of any ornamentation or
architectural detail.
. Covering or obscuring original features
with new construction where the original
historical character of the building is
significantly altered.
. The application of new material that covers
original material such as using
contemporary metal siding or vinyl to
replace or cover original masonry.
. The use of harsh chemicals/procedures for
cleaning such as sandblasting and the use of
flame on wood that damage historic
materials.
Inappropriate:
application of new
material that covers
the original,
appropriate
materials.
Exhibit B - Ordinance No. 7343-04
126
Inappropriate: The first floor of this
building has been changed destroying the
original historical character.
Inappropriate: High-pressure water spray
has permanently etched this granite.
Inappropriate: use of harsh cleaning
techniques that cause damage.
Roofs
Roof form and materials are important design
elements of historic buildings. The roof is an
integral element that defines the historic
architectural style of a building. Certain
architectural styles have specific roof forms
and/or materials. For example, hipped and
gabled roofs are commonly found in
vernacular styles and Bungalows; flat parapet
roofs with barrel tile are characteristic of
Mediterranean Revivals; and flat roofs are
characteristic of the Neo-Classical styles.
The protection and maintenance of the
functional and decorative features are
important in retaining the overall historic
character of a building. As with all historic
building elements, retaining and preserving
these features are the most desirable. When
this is not possible, repairs may be done and
when such systems have deteriorated beyond
repair, replacement may be the only viable
option. All repairs and replacement should
retain the historic characteristics of the roof.
Appropriate:
. The maintenance of the original roofline.
. Preservation and repair of the original
roofing material.
. New or replacement materials that replicate
or are otherwise compatible with existing
materials with regard to style, material,
scale and color.
. Roof replacement with new roof material
and style only if characteristic of the
architectural style.
Inappropriate:
. The alteration of the original roofline.
. The replacement of roofing materials that is
not characteristic of the building style.
. The addition of roof forms such as soffits,
canopies and dormers that are not consistent
with the original roof.
127
Appropriate: tile roof on a Mediterranean
Revival building.
A special system consisting of brass or
copper wires is used to attach these
tapered barrel roof tiles.
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Inappropriate: asphalt shingles are an
incompatible replacement substitute for the
original Spanish clay tiles.
Exhibit B - Ordinance No. 7343-04
. Painting or staining of roof materials unless
substantiated by documentary, physical or
pictorial evidence.
Windows and Doors
The design and functionality of windows, and
to a lesser extent doors, have changed over
time due to advances in technology and
changes in architectural style. Windows are
unique architectural elements because they
are found on both the interior and exterior of
a walL Windows and doors are also the only
building features that provide a link between
the private space (area within a building) and
the public space (area along streets, sidewalks,
etc.) Due to the fact that window and door
patterns have such an impact on the
appearance and function of a structure, their
protection and maintenance contribute to the
overall historic character of buildings.
Protecting and maintaining original doors
and windows is the most desirable approach in
a rehabilitation project. If this is not possible
due to the extent of deterioration, repairs and!
or replacements of in-kind materials should be
employed.
Appropriate:
. Historic windows and doors preserved in
place when feasible.
. Repair of deteriorated windows and doors.
. Replacement of deteriorated doors and
windows when no other options are feasible
Exhibit B - Ordinance No. 7343-04
128
Appropriate: decorated, exposed soffit.
Appropriate: retention of original entrance.
Appropriate: retention of original fanlight
above the door.
provided that the replacements match the
original units with regard to orientation,
design, scale, materials and color as
documented by physical, documentary and/
or pictorial evidence.
. Replacement of non-historic windows and
doors with new windows and doors
consistent with the architectural style of the
building and that match the original units
with regard to orientation, design, scale,
materials and color as documented by
physical, documentary and/or pictorial
evidence.
. Retention of doors and door details, frames,
lintels, fanlights, sidelights, pediments and
transoms, in good condition or repairable
that are in character with the style and
period of the building.
· Installation of screen doors provided the
design is compatible with the architecture
and materials of the building.
. New windows and/or doors as required by
life safety codes. The new opening(s)
should be located on side or secondary
facades, consistent with the architectural
style of the building and minimizes the
appearance of the alteration of the structure.
. Restoration/reopening of original doors/
windows as documented by physical,
documentary and/or pictorial evidence.
. The use of clear glass or, under certain
circumstances lightly tinted glass (Note:
tinted glass may preclude the designation of
a certified rehabilitation).
Inappropriate:
. New openings in existing walls that cannot
be documented by physical, documentary
and/or pictorial evidence unless otherwise
required by life safety codes.
. Use of tinted, reflective or mirrored glass
and/or blackened out windows.
Fig. 1
Fig. 2
Fig 1. - Deteriorated lower window sash
prior to replacement.
Fig. 2 - Appropriate: deteriorated lower
window sash repaired based on historical
documentation.
Inappropriate: the two lower windows do
not match the original windows.
129 Exhibit B - Ordinance No. 7343-04
Materials and Colors
The identification of materials that are
important in defining the historic character of
a structure is paramount. Once they have been
identified, the goal is to protect and maintain
them. When warranted such materials should
be repaired. If repair is not feasible,
replacement with a compatible substitute
material may be permitted. Exterior paint
colors should always be appropriate to the
architectural style of the building.
Traditionally muted earth-toned colors, which
are found in stone, brick, wood and terracotta,
composed the basic color palette of downtown
areas. Certain architectural styles do not
follow this color palette such as Craftsman,
which used neutral colors (white, beige,
terracotta); Queen Anne Revival and
Bungalow styles, which typically used deep
rich tones or opaque stain with lighter trim;
and Mediterranean Revival buildings, which
were painted in coral pinks and beiges.
Appropriate:
. The removal of wall materials, such as
aluminum, vinyl or asbestos that covers
original wall materials.
. Wood siding repaired or replaced with the
same material, orientation, board width and
length as that which exists.
. Masonry finish repaired or replaced with
the same material with regard to color,
material and texture.
. Brick exteriors carefully cleaned and
repointed.
. Brick or stone left unpainted unless the
brick or stone is already painted and its use
documented through paint analysis and
historic documentation.
. Color schemes based on the architectural
style of the building or as documented by
paint analysis and historic documentation.
Exhibit B - Ordinance No. 7343-04
130
Inappropriate: use of replacement windows
that do not match original windows.
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Appropriate: limited replacement-in-kind of
deteriorated wood clapboards.
Appropriate: replacement stone tooled to
match original.
Inappropriate:
. Historic wood siding covered or stripped to
expose the original coated or raw surface.
. Use of a clear finish or stain as the finished
surface, unless historically accurate.
. The application of a non-historic covering
over masonry or wood such as aluminum,
vinyl, stucco, etc.
. Colors that are garish, gaudy, loud,
excessive and ostentatious or that constitute
a glaring and unattractive contrast to
surrounding buildings.
. Colors not consistent with the historic
architectural building style.
. Color used to obscure important
architectural features.
131
Appropriate: the original unpainted brick
has been retained.
-
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. ~:'_.~:?""{} -r."-.::..~F';-l.... .
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Inappropriate: Loss of historic character
due to insensitive repointing.
Exhibit B - Ordinance No. 7343-04
Treatment of Storefront Components
Storefronts, located at or near the property
line, have a great impact on the streetscape of
commercial areas. Even though historic
buildings may have different architectural
styles, their mass, scale and window and door
patterns establish the rhythm of the street.
Defining historic features of storefronts
typically include display windows, doors,
bulkheads, kick plates, etc. These features
should be retained through protection and
maintenance. If conditions warrant, repair
would be considered the next option in a
rehabilitation project and replacement, as
always, is the last alternative.
Appropriate:
. Maintaining the original size and shape of
an existing storefront opening.
. Preserving large panes of glass that are a
part of the original storefront opening.
. Reestablishing the original dimensions of
storefront windows so replacement glass
fits within original piers or columns.
. Maintaining or restoring the storefront wall
at the original fa~ade location.
. Maintaining or restoring a recessed entry in
its original location.
. Maintaining kick plates and bulkheads
found below display windows.
. The preservation of transoms located above
display windows.
. Use of awnings and/or canopies that
complement the original design of the
building with regard to color and
architectural style.
Inappropriate:
· Canopies and awnings that obscure
ornamental details, windows and/or doors.
. Canopies and awnings made of metal,
plastic, shake or asphalt shingles.
Exhibit B - Ordinance No. 7343-04
132
Fig. 1
Fig. 2
Fig 1. - building's original storefront is
completely closed up.
Fig. 2 - Appropriate: building and
storefront fully restored
Appropriate: preservation of the original
recessed entrance.
. Superficial, architectural motifs which do
not support the historical character of the
storefront.
. The installation of lighting under an' awning
("back-lit" lighting) that has the effect of an
internally lit sign.
Other Architectural Features
A variety of other architectural attributes can
be considered character defining features
such as awnings, clocks, door handles, hinges,
mail slots, etc. The size, style, ornateness or
simplicity of these types of features should
complement the architectural style of the
building.
Appropriate:
. Use of awnings and/or canopIes that
complement the original design of the
building with regard to color and
architectural style.
. Address numerals, as required by Code,
unobtrusive in location and in scale with
other design elements on the fa~ade of the
building utilizing a mounting method that
will not damage any historic masonry or
siding.
. The addition of window shutters provided
there is a historical precedence.
. The maintenance of original hardware.
. The use of hardware in a similar style and
scale to the building if replacement
hardware is necessary.
. The maintenance, repair, or replacement of
clocks, whichever is appropriate.
133
Inappropriate: the storefront on the far right
has been inappropriately covered up and
breaks the continuity of the block.
Appropriate: retention of an unusual door
detail.
Appropriate: Code-9ompliant address
numbers located in a visible, unobtrusive
location.
Exhibit B - Ordinance No. 7343-04
. Gutters and downspouts that are compatible
with the design of the building.
Inappropriate:
. Canopies and awnings that obscure
ornamental details, windows and/or doors.
. Canopies and awnings made of metal,
plastic, shake or asphalt shingles.
. Covering or obscuring architectural
features.
Exhibit B - Ordinance No. 7343-04
Appropriate: clock is of an appropriate style
and scale for the building.
Appropriate: gutter and downspout
compatible with building design.
Inappropriate: awnings which appear
plastic and are out of scale with the
structure.
134
Additions. Accessory Structures and Modern
Equipment:
Additions and alterations may be needed in
some instances to assure a building's
continued use. In particular, work that
enhances energy efficiency, accessibility and
health and safety is necessary to keep a
designated historic structure viable. New
additions should be avoided, if possible, and
considered only after it is determined that
those needs cannot be met by altering
secondary or non character-defining interior
spaces. If no other viable alternative exists,
however, an addition may be permitted
provided the addition is designed and
constructed in a manner that is compatible
with but differentiates itself from the historic
structure. Additions or alterations shall not
radically change, obscure or destroy the
character-defining spaces, materials, features,
finishes, etc.
Appropriate:
. An addition or accessory structure that is
compatible with and subordinate to the
scale and mass of the principal building that
it serves.
. The use of materials that complement the
historic materials of the principal building.
. The use of contemporary materials adapted
to historic design elements.
. New additions constructed in a manner that
if removed in the future enables the
building to be restored to its original
condition.
. The location of a new addition offset behind
the primary and corner fa~ades that
preserves the original proportions and
character of the original fa~ade.
. Additions that are compatible with the
existing portion of the structure with regard
to roof type, size, slope, color, and materials
and texture.
. Windows and doors that relate to the scale
Appropriate: Small compatible stair tower
on rear elevation
. "
,~....
:~
.~.
\Ill
Appropriate: non-obtrusive skylights
located to the rear of the building.
Appropriate: new addition on rear of
building is subordinate to the principle
structure.
135
Exhibit B - Ordinance No. 7343-04
and proportion of the original openings in
the existing building.
. The alteration of non-character defining
interior spaces to avoid the construction of a
new addition.
· Providing required parking on site in a
manner that minimizes the effect on the
historic setting of the site.
. The location of central air conditioning
components as far away from the street as
possible and/or out of public view.
. The placement of window air conditioning
units in windows located on the secondary
and side facades.
· Skylights located on a side of the roof with
the least visibility from the street.
· Solar collectors located on portions of the
building not visible from any public right-
of-way.
. The location of fire
secondary facades
compatible with the
building.
· Utility boxes, meters, etc. located as
visually unobtrusively as possible. Where
feasible, they should not be visible from the
street.
· Concealed Wireless Communication
Facilities (antennas, satellite dishes, etc.)
not visible from any public right-of-way.
· Hurricane shutters, if provided, fitted as an
integral part of the design, not visible when
not in use and only to be used during the
timeframe in which a formally issued
hurricane warning is in effect.
· Electronic security systems utilized as an
alternative to security bars.
. Devices which discourage the congregation
of animals (pigeons, squirrels, etc.) if not
visible from a public right-of-way.
stairs on side and
designed to be
architecture of the
Exhibit B - Ordinance No. 7343-04
Inappropriate:
. Additions that dominate the original historic
structure.
. Additions designed and constructed to
replicate the original, historic structure and
cannot be distinguished from the original
structure.
. Any modern equipment located in a manner
visible from the public right-of-way or on
the primary and corner fa~ades.
. Visible, permanent or roll-down security
bars/g~tes.
. Awnings made of high-gloss fabrics which
appear to be plastic.
Inappropriate: air conditioner installation
on primary facade.
~-..", '
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',..y9\irn Iii .111 : . . '" I
: nllll .; dHilJllIlIIlll:'
Inappropriate: high-gloss fabric awning.
137 Exhibit B - Ordinance No. 7343-04
Si{!ns and Miscellaneous
Signs
Signage is a vital component of any
commercial establishment and many multi-
family developments providing identification
of a particular use. There are two basic
types of signs: attached and freestanding.
Attached signs are physically attached to a
building whereas freestanding signs are
self-supporting. There are a variety of types
of attached signs such as wall, projecting,
hanging, awning and window. Due to the
pedestrian nature of Downtown, attached
signs are the most appropriate type for the
area. Changeable copy is primarily oriented
towards vehicular traffic, therefore, its use
in an urban pedestrian environment should
be limited. Monument-style freestanding
signs may be appropriate within certain
areas of the Downtown where building
placement warrants their use.
The appropriate scale and placement of
signs on a farade should contribute greatly
to the appearance of a building and the
character of an area. Every sign should be
designed as an integral architectural
element of the building and site and should
compliment that building with regard to
materials, color, texture, finish, scale and
design and architectural context. Existing,
historic signage should be repaired when
possible and replaced only when repairs are
not feasible. Should the replacement of
historic signage be necessary a replica is
encouraged provided it is compatible with
the architecture of the building. Signage
should not obscure architectural details.
Appropriate:
. Signs on a building and/or site designed
as part of an overall theme that respect,
enhance and contribute to the
architectural style, detailing and elements
of a building.
Exhibit B - Ordinance No. 7343-04
Appropriate: front-lit attached sign.
Appropriate: sign incorporated into a
fence.
Appropriate: attached sign is proportional
to the space in which it is located and
uses letters which match the trim of the
building.
138
. Signs whose design, colors, materials,
size, shape and methods of illumination
reinforce the overall design of the fa~ade.
. Letter size, letter and word spacing, font
style and other design elements of a sign
that create an overall high quality
aesthetic appearance.
. Attached signs proportional to the space
to which they are attached.
. Attached signs installed so the method of
installation is concealed or made an
integral part of the design of the sign.
. Where individual buildings are located
with limited side yard setbacks, attached
signs that demonstrate a general
alignment with the signs on adjacent
storefrontslbuildings;
. Wall signs located on flat, unadorned
parts of a fa~ade such as the horizontal
band between the storefront and second
floor or on windows, awning valances,
fascia, etc.
. Wall signs located immediately adjacent
to secondary entraces.
. Projecting signs located adjacent to the
building entrances or tenant space(s)
which they serve.
. Hanging signs positioned perpendicular
to the fa~ade of the building and located
adjacent to the building entrances or
tenant space(s) which they serve.
. Awning signs which are permanently
affixed (sewn to or screened on) to the
valance of the awning as part of the
overall awning design.
. Window signs consisting of paint or
decals, etchings/engravings, neon and/or
three-dimensional lighted signs.
. Buildings with multiple tenants accessed
from the interior of the building which
include a directory sign immediately
adjacent to that entrance.
. Existing, historic signs that are preserved
or restored.
Appropriate: sign (Fig. 2) complements
building (Fig. 1) with regard to color and
material and includes limited changeable
copy.
, - . -~-~-=.:-.
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~~. \",_.i II
.~l::hl ! j..
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Appropriate: attached signs are in
alignment.
Appropriate: monument sign located in
landscape bed. Materials and color
match building.
139
Exhibit B - Ordinance No. 7343-04
· Historically accurate reproduced signage
documented by physical, documentary
and/or pictorial evidence.
· Changeable copy which matches the sign
to which it is attached with regard to
style, size and color.
Inappropriate:
. Box/cabinet style signs.
· Signs utilizing LED or any other
electronic changeable copy.
· Signs painted directly on the fa~ade of a
building unless documented by physical!
historical, documentary and/or pictorial
evidence.
· Attached signs that cover windows or
other architectural features.
· Projecting signs higher than the top of
second story windows.
. More than one hanging or projecting sign
per business.
· Awning signs which are affixed to the
awning material by adhesive backed-
letters or other non-permanent methods.
. Window signs which are affixed by tape
or other non-permanent methods.
· Monument signs on sites where the
primary building is located 20 feet or
closer to a front property line.
· Changeable copy area greater than 25
percent of the sign area (with the
exception of theater marquees).
. Sandwich board signs.
Appropriate: hanging signs similar in size
shape and scale.
Exhibit B - Ordinance No. 7343-04
Appropriate: projecting sign.
Appropriate: window etchings.
Inappropriate: signage is too large and not
appropriate for the style of the building.
Inappropriate: poorly aligned signs.
covering architectural details. etc.
140
Lighting
Lighting and light fIXtures should be part of
an overall design plan and their design and
placement appropriate to the building to
which they will serve. When unlit, lighting
fIXtures can impact a building or space
through the physical form of the fIXture. At
night, lighting can create atmosphere
through the level of intensity and color of
the light emitted.
Appropriate:
. Light fixtures that are designed to respect,
enhance and contribute to the
architectural style, detailing and elements
of a building.
. Light fIxtures that reinforce the overall
composition of the fa~ade with regard to
color, material, size, scale and shape.
. Light poles located adjacent to a public
right-of-way that incorporates the same or
similar design of light poles as in the
character district or complements the
design of the building.
. Attached light fixtures flush mounted on
a wall or soffit.
. Light fixtures that are recessed in ceilings
or otherwise concealed.
. Lighting located in bollards.
. Existing, historic light fixtures preserved
in place whenever feasible.
. Historically accurate reproduced lighting
fixtures documented by physical,
documentary and/or pictorial evidence.
. Lighting which illuminates without glare.
. Utility meters, service locations, wires,
piping, boxes, conduits, etc. placed in the
most visually unobtrusive location
possible.
· Electrical wiring to all site lighting
provided underground.
. Accent lighting illuminating signage,
landscaping and trees, water amenities
and other special features.
Appropriate: attached light fixtures.
Appropriate: hanging light fixtures.
Appropriate: recessed light fixture.
141
Exhibit B - Ordinance No. 7343-04
. An adequate number of light fixtures
installed to effectively and safely
illuminate pedestrian areas.
Inappropriate:
Exposed spot and floodlight fixtures used
on non-residential properties.
Light fixtures placed in a position where
existing or future tree canopy will reduce
the illumination levels or otherwise
interfere with the light fixture.
. Lighting which illuminates adjacent
properties.
. Light fixtures that do not relate to the
structure/site with regard to materials,
color, size, scale and style.
. Lighting which is too bright, glaring and
overpowering for a space or that is too
dim to effectively illuminate.
. Neon used to light a building
decorative element except
appropriate to the architectural
the building.
. Lighting which results in color distortions
within pedestrian and vehicular areas.
.
.
or as a
where
style of
Appropriate: spotlights within goose-neck
fixtures.
Exhibit B - Ordinance No. 7343-04
Appropriate: freestanding light fixtures.
Inappropriate: floodlight.
Inappropriate: exposed spotlight fixtures.
142
Property Maintenance
Maintaining properties whether occupied or
unoccupied, is vital to the success of
Downtown Clearwater. Properties that fall
into disrepair quickly become eyesores and
damage the integrity of the downtown and
reduce the value of surrounding properties.
In addition, required repairs are often more
expensive than regular maintenance.
Allowing properties to fall into disrepair
costs everyone money. Regular, consistent
property maintenance is the obligation of all
property owners.
Appropriate:
. Regular visual inspections of all portions
of a building such as the foundation,
walls, weather-striping, roofs, etc.
. Regular maintenance and repair using
quality materials.
. Enlisting the services of professionals.
. Using the gentlest possible procedures for
cleaning.
. Consulting a structural engineer prior to
commencing any work when structural
systems are affected.
. Stabilizing/repairing deteriorated or
inadequate foundations as soon as
physically possible.
. Replacing weather-stripping as needed
prior to failure.
. Replacing loose or mIssmg roof tiles/
shingles as soon as damage is observed.
. Regular exterior painting and touch-ups
as needed.
. Inspection and replacing of awnings that
show signs of wear, tear, fading, etc.
. Regular cleaning and sweeping of
adjacent public property.
. Keeping windows clean.
Appropriate: even a regular sweeping can
vastly improve a property encouraging
surrounding property owners to maintain
their sites.
Appropriate: missing roof tiles are replaced
as soon as the damage was noticed.
The importance of enlisting the aid of
competent, qualified professional help in
performing proper maintenance cannot be
understated.
143
Exhibit B - Ordinance No. 7343-04
Inappropriate:
. Allowing routine maintenance and repairs
to lapse.
. The use of harsh chemicals/procedures
for cleaning.
. Failing to test a cleaning/restoration
product/technique on a discreet location
first.
. Harsh methods of cleaning that would
damage or otherwise compromise the
building.
. Poorly attached elements that may fall
and injure people
. Applying paint to fabric awnings.
Inappropriate: cracking paint.
Exhibit B - Ordinance No. 7343-04
Inappropriate: graffiti and boarded up
doors.
Inappropriate: abandoned property.
Inappropriate: lack of maintenance.
144
Pinellas Trail
The Pinellas Trail presents the opportunity
to bring people into Downtown and as such
is a unique source of economic
development. Uses along the Pinellas Trail
should be oriented toward the Trail to take
advantage of the people drawn to this
recreational/transportation amenity.
Connections to the Pinellas Trail should be
incorporated in site plans when property is
adjacent to the Trail or when the proposed
use would benefit through a connection.
Appropriate:
. Providing safe, convenient pedestrian
connections between the site and the
Pinellas Trail.
. Providing amenities such as seating and/
or bike racks.
Inappropriate:
. Properties located adjacent to the Pinellas
Trail that do not acknowledge it through
the use of connecting pedestrian paths,
doors, windows, art, etc.
Inappropriate: property does not provide
access to the Pinellas Trail.
Appropriate: covered seating area and bike
racks adjacent to the Pinellas Trail.
Appropriate: pedestrian path provided
between the property and the Pinellas
Trail.
Appropriate: building oriented towards the
Pinellas Trail.
145
Exhibit B - Ordinance No. 7343-04
Utility/Infrastructure Facilities
Utility/Infrastructure facilities are necessary
elements of any City. They include uses
such as electric, telephone, cable, water,
wastewater substations or transfer stations
and other similar intermediate distribution
facilities.
Due to hurricane proofing and security
needs, the design of these buildings typically
results in buildings without windows and
with few doors. In recognition of this
limitation, utilitylinfrastructure facilities are
exempt from the strict application of the
Windows and Doors section of the New
Construction provisions of these guidelines.
This section provides design alternatives in-
lieu of traditional windows and doors.
Utility/Infrastructure facilities shall meet all
other portions of these Design Guidelines.
Appropriate:
. Utility/Infrastructure facilities which
visually relate to surrounding buildings
and the desired character of the area with
regard to mass, scale, height, width and
depth consistent with the New
Construction chapter of these guidelines.
. Utility/Infrastructure facilities that
incorporate an architectural style or
architectural elements consistent with the
existing and/or desired style of
development in the surrounding
neighborhood consistent with the New
Construction provisions of these
Appropriate: this utility/infrastructure facility
includes a Mediterranean-style with tile
work, stucco finish and tile roof.
Appropriate: lift station which blends into
the natural surroundings.
... ..........
""""""'-01
Appropriate: a utility/infrastructure facility with an Art Deco architectural style including a stucco finish
and glass block and tile faux windows. tile banding and a decorative cap. The structure also includes
a canopied entrance with the canopy structure repeated along the street facing facades.
Exhibit B - Ordinance No. 7343-04
146
guidelines.
. Utility/infrastructure facilities that
maintain the existing and/or desired
window pattern and proportions through
the use of windows or window-like
architectural details (faux windows,
recesses, glass block, tile, shutters,
trompe I' oeil or other architectural
techniques) and/or other architectural
elements.
. The use of awnings, canopies and
sunscreens.
. Doors that enhance and support the
architectural style of the building and are
appropriately sized for the scale of the
building fa~ade.
Appropriate: this utility/infrastructure
facility (a power plant) utilizes the same
architectural detailing as the primary
building which it serves (see bottom of
this page).
Appropriate: detailing of this power plant
includes faux windows, a balustrade, tile
roof and exposed joists.
This building is served by the power plant
(above) and served as the inspiration for
the design of the plant.
147
Exhibit B - Ordinance No. 7343-04
Inappropriate:
. Utility/infrastructure facilities which do
not relate to the surrounding or desired
and envisioned context and fabric of the
neighborhood with regard to size, scale,
height, width and depth.
. Facades on utility/infrastructure facilities
that do not incorporate meaningful
architectural details such as cornice lines,
banding, string courses, columns,
recesses, relief, etc.
. Walls without windows or window-like
architectural details along street frontages
or parking areas.
. The use of conflicting window types or
window-like architectural details on the
same structure.
. Reflective glass and/or glass curtain
walls.
. Blackened out/painted windows.
. Boarded up windows (except during
construction or during a reasonable repair
period or subsequent to a weather
advisory).
. Doors which are out of scale and/or
character with the rest of the building.
. Doors which do not enhance the
architectural style of the building.
. More than one style of door per building.
Exhibit B - Ordinance No. 7343-04
Inappropriate: lack of windows and the
inclusion of a garage-style door.
Inappropriate: lack of windows, doors and
architectural details.
Inappropriate: this lift station lacks
architectural detail, doors and windows.
148
Corporate Design
Corporate franchises typically prefer to build
new structures rather than convert existing
building to their needs. However, franchises
more and more are moving into existing
structures within a downtown. Any building
occupied by a corporate franchise, whether
new or existing, designated as historic or not
will need to meet the requirements of these
Guidelines.
While many national corporate chains
typically design their buildings to act as
signage, they can and do modifY the design
of their buildings to blend with the character
of the surrounding neighborhood and/or
comply with design standards when required.
Appropriate:
· Buildings which meet all the
requirements of the New Construction,
Rehabilitation of Designated Historic
Structures and the Signs and
Miscellaneous provisions, as applicable.
. Corporate design which visually relates to
surrounding buildings and the desired
character of the area with regard to mass,
scale, height, width and depth consistent
with the New Construction provisions of
these guidelines.
. Corporate design that incorporates an
architectural style or architectural
elements consistent with the existing and/
or desired style of development in the
surrounding neighborhood consistent with
the New Construction provisions of these
guidelines.
-
-- ------
Appropriate: This Ann Taylor store is
located in a historic building. Minimal
exterior modifications have been made and
signage is limited to subtle letters on
awnings (Fig. 1) and attached directly to
the building (Fig. 2).
~..
-----
_ ~~ ... .._~_;~,.'i'~-. 1.: .::. -. - .
Appropriate: This Burger King franchise is
located in a historic building. Minimal
exterior modifications have been made and
signage is limited to subtle letters attached
directly to the building (Fig. 3).
149
Exhibit B - Ordinance No. 7343-04
Inappropriate:
· Buildings which house corporate
franchises or businesses which do not
relate to the existing and/or desired
character of the surrounding
neighborhood with regard to mass, scale,
height, width and depth and/or are
otherwise inconsistent with the New
Construction provisions of these
guidelines.
Exhibit B - Ordinance No. 7343-04
Appropriate: this McDonald's relates to the
surrounding environment by utilizing a Key
West-style of architecture.
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. ,. I \. "... ' ,
.' ) ./' ""'-. '.. '; " - :1
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Inappropriate: this McDonald's would not
relate to surrounding building within the
Downtown Plan Area.
150
EXHIBIT C
Ordinance No. 7343-04
AMENDMENT 13 - APPENDICES
Amend the Appendices by adding a new Appendix 9 entitled Design Guidelines
Glossary to follow Appendix 8 as follows:
I
Exhibit C - Ordinance No. 7343-04
APPENDIX 9
DESIGN GUIDELINES GLOSSARY
Alley: a narrow street; especially a
thoroughfare through the middle of a block
giving access to the rear of lots or buildings.
Alleys may be either pedestrian and/or
vehicular.
Americans with Disabilities Act (ADA): laws
that protect the rights of people with
disabilities.
Arcade: an arched covered passageway or
avenue (as between shops); a roofed
passageway.
Arch: typically a curved structural member
spanning an opening and serving as a
support.
Architectural detail: any projection, relief,
change of material, window or door opening,
exterior lighting, inlay or other exterior
building features not specifically classified as
a sign. The term includes, but is not limited
to, relief or inlay features or patterns that
distinguish window or door openings,
exterior lighting that frames building features
and changes in facade materials to create an
architectural effect.
Art Deco: an architectural style, popular
during the 1920s and 1930s, that evolved
from many sources. The austere shapes of
the Bauhaus School and streamlined styling
of modern technology combined with
patterns and icons taken from the Far East,
ancient Greece and Rome, Africa, India, and
Mayan and Aztec cultures characterized
especially by bold outlines, flat roof, irregular
plan, stucco exterior finish, and low relief,
polychromatic ornamentation in straight
lines, zig - zag, geometric floral, and chevron
A residential, vehicular alley.
A pedestrian alley.
An arcade.
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A series of arches.
300
Exhibit C - Ordinance No. 7343-04
designs and the use of new materials such as
plastic.
Art Moderne: an architectural style similar
to Art Deco but with many important
differences. While both have stripped-down
forms and geometric-based ornamentation,
the Moderne style will appear sleek and
unornimented, while the slightly earlier deco
style can be quite showy. Buildings with Art
Moderne styling have flat roofs, smooth
exterior surfaces, glass blocks, horizontal
grooves, cantilevered overhangs, and rounded
corners to emphasize a streamline effect.
Atrium: a rectangular shaped open patio
around which a house is built; a/so: a many-
storied court in a building (as a hotel) usually
with a skylight.
Awning: a roof like cover extending over or
in front of a place (as over the deck or in
front of a door or window) as a shelter.
BalcOny: a platform that projects from
the wall of a building and is enclosed by a
parapet or railing.
Base: the lower part of a complete
architectural design; the bottom of something
considered as its support.
Bay: a regularly repeated main division of a
building design. A building whose fa~ade
consists of two windows and a door can be
considered to have three bays.
Bollard: any of a series of short posts set at
intervals to delimit an area (as a traffic
island) or to exclude vehicles.
Exhibit C - Ordinance No. 7343
Art Moderne style.
A balcony.
""-".'
Three-bay storefront consisting of a larger
display window. door and small display
window.
301
Build-to-line: a common line to which a
series of building have been or should be
located.
Building, contributing: a building, site,
structure, or object which adds to the
historical architectural qualities, historic
associations, or archaeological values for
which a district is significant because:
(a) It was present during the period of
significance of the district and possesses
historic integrity reflecting its character at
that time,
(b) Is capable of yielding important
information about the period, or
(c) It independently meets the National
Register of Historic Places criteria for
evaluation set forth in 36 CFR Part 60.4,
incorporated by reference.
Building coverage: area of a site covered by a
building.
Building separation: the distance between
buildings.
Bulkhead: a solid panel beneath a display
window.
Bungalow: houses typified by a rectangular
floor plan with the narrowest side oriented
towards the street with a gently sloping
gable-over-gable roof facing that street.
Canopy:
an ornamental roof-like
structure.
Cap: cover or top in architecture referring to
a distinct architectural treatment of the top of
a building differentiating it from the middle
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This site is almost fully occupied by a
building.
A bulkhead.
Bungalow.
302
Exhibit C - Ordinance No. 7343-04
of the building.
Chicago School: style of architecture
developed at the turn of the 20th Century
incorporating the use of steel-framing with
masonry cladding usually terra cotta,
allowing large window areas and the use of
limited amounts of exterior ornament. The
"Chicago window" originated in this school.
It is a three-part window consisting of a large
fixed center panel flanked by two smaller
double-hung sash windows. Chicago School-
style buildings are typically consist of five or
more stories with a distinct base, middle and
cap.
Color: a band of visible wavelengths that may
be described in terms of hue, lightness, and
saturation for objects and hue, brightness, and
saturation for light sources.
Tvoes:
Complementary: colors located opposite each
on the color wheel. For example orange and
blue or red and green.
Monochromatic: one color used in multiple
values and intensities.
Neutral: a color scheme employing whites,
grays and black.
Primary: the three pure colors found m
sunlight - red, yellow and blue.
Secondary: a second level of colors including
orange, green and purple. They are created
from equal amounts of its two adjacent
primary colors.
Color wheel: a circular diagram of the
spectrum used to show the relationships
between the colors.
Exhibit C - Ordinance No. 7343
Chicago School style.
Color wheel.
303
Column: a supporting pillar; especially one
consisting of a usually round shaft, a capital
and a base.
Community Development Code: the City of
Clearwater's rules and regulations guiding
development and redevelopment. Also
referred to as the CDC.
Complementary colors: see color.
Conch House: this style of architecture
is typified by a rectangular floor plan and
mass with a full-fa~ade porch, raised
foundation and . tall sash windows with
louvers.
Coping: the covering course of a wall usually
with a sloping top.
Continuity: uninterrupted connection,
succession, or union especially without
essential change.
Corbel: an architectural member that projects
from within a wall and supports a weight.
Cornice: the molded and projecting
horizontal member that crowns an
architectural composition; a top course that
crowns a wall.
Courtyard: an open space enclosed wholly or
partly by buildings or circumscribed by a
single building.
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.,.. '"
Coping on a wall.
Cornice.
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,..3 .' .~ ~.;..
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Courtyard.
304 Exhibit C - Ordinance No. 7343-04
Enframed
Wall:
Window
an
architectural style marked by framing the
central windowed section with a continuous
border of masonry.
Entrance, primary: the main method of entry
into a space or place.
Entrance, rear: an entry point located along
the back of a building usually parallel to the
front or primary fa~ade of a building.
Entrance, secondary: an alternative method of
entering a space or place; may also be a rear
entrance.
Exterior insulated finish system (EIFS): a
synthetic stucco-cladding used on exterior
walls in both commercial and residential
construction. EIFS uses a stucco-like
polymer-based outer coating containing a
plastic resin, which makes the coating softer
and more flexible than traditional hard-coat
stucco.
F a~ade: the exterior of a building.
Fa~ade, corner: the exterior of a building
facing two street frontages. Buildings on
corner lots at the intersections of streets
designated on the Master Streetscape Plan are
considered to have two primary facades.
Fa~ade, false: wall or other structure
used to create the appearance of the
continuation of a building fa~ade.
Exhibit C - Ordinance No. 7343
Enframed window wall.
A clearly defined primary entrance.
A clearly defined secondary entrance.
Corner fa~de.
305
Fa~ade, primary: the main building fa~ade
generally located along the front of a site
along a primary street or the street to which
the property is addressed. Primary facades
include those facades located along streets
designated on the Master Streetscape Plan or
properties within the Downtown Core
adjacent to Clearwater Harbor and Coachman
Park.
Fa~ade, secondary: a fa~ade not readily
visible from the street right-of-way generally
located on a secondary street. A secondary
fa~ade faces alleys, parking areas and Old
Bay district properties along Clearwater
Harbor.
Fanlight: a semicircular window with
radiating bars like the ribs of a fan that is
placed over a door or window.
Fence: an artificially constructed barrier of
any material or combination of materials
erected to enclose, screen or separate areas.
Fence, chain link: a fence of heavy steel wire
typically woven to form a diamond-shaped
mesh.
Fenestration: the arrangement, proportioning
and design of windows and doors in a
building.
Fiberglass: glass formed into thin threads
typically used as part of a composite material.
Fire stairs/egress: a device for escape from a
burning building; especially: a metal stairway
attached to the outside of a building.
Frame Vernacular: an architectural style of
house that includes a rectangular, economical
shape and typically with steep pyramidal
rooflines.
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'~~,,~" "~:"""""""'~"",.'. 1,.'''1,
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Fanlight over a door.
A picket fence.
Chain link fence topped with barbed wire.
Com ice made of fiberglass.
306 Exhibit C - Ordinance No. 7343-04
G able: the vertical triangular end of a
building from cornice or eaves to ridge.
Hardscape: includes structures and
other human-made objects such as streets,
sidewalks, buildings plazas, artwork and
fountains.
Historic building, designated: see historic
property.
Historic district: a geographically definable
area designated as such by the City Council.
Human Scale: the relationship of a particular
building, structure or streetscape element to
the human form and function.
Improved surface: any type of surface
consIstmg of paving including asphalt,
pavers, brick, concrete, etc.
J
Exhibit C - Ordinance No. 7343
Gable.
This square in Savannah. Georgia is part
of a well-know historic district.
An improved surface includes decorative
pavers.
307
KCkplate: a hard covering used to
protect wood or other more delicate materials
typically used on the bottom portions of
doors, under windows in high, pedestrian
traffic areas.
Lighting:
an artificial supply of
illumination or the apparatus providing it.
Lighting, accent: lighting intended to create a
mood or as supplemental lighting.
Lintel: horizontal architectural member
spanning and usually carrying the load above
an opening.
Marquee: a permanent canopy often
of metal and glass projecting over an
entrance (as of a hotel or theater).
Masonry Vernacular: building typified by
one to two stories in height with simple
detailing and flat roofs. Exteriors range from
brick, stucco and concrete block.
Mass: the bulk or three-dimensional size
of an object.
Mediterranean/Mission Influence: style of
architecture based on Spanish Colonial
Revival, Italian Renaissance and Mission
designs. Identifying features of the Mission
style are shaped parapets with coping; bell
Door with a kickplate.
Lintel.
Marquee on the Royalty Theater.
The Clearwater Post Office is an example
of Mediterranean Influence architecture.
308
Exhibit C - Ordinance No. 7343-04
towers; quatrefoil windows; red, usually
barrel, tile; and arcades.
Mediterranean Revival: a catch - all term
employed in Florida to describe a building
displaying features obviously derived from
some part of the Mediterranean basin. Few of
these buildings, even those designed by
professionally trained architects, were
academically correct interpretations of the
architecture of Spain, Italy, or Spanish
America. These might include a light-colored
stucco exterior finish, round arched window
and door openings, and a roof covered with
clay tile.
Middle: constituting a division intermediate
between those prior and later or upper and
lower. In architecture referring to the
portion of the building which clearly
separates the base and cap.
Monochromatic colors: see color.
NatiOnal Register of Historic Places: an
official listing of sites and properties
throughout the country that reflect the
prehistoric occupation and historical
development of our nation, states, and local
communities. It is maintained by the Keeper
of the National Register, National Park
Service, U.S. Department of the Interior.
Neo-Classical: architectural style with a
fa~ade derived from the temples of Greek and
Roman antiquity.
Neutral colors: see color.
Exhibit C - Ordinance No. 7343
Chicago School-style building employing
base. cap and distinct middle.
Neo Classical style.
309
One-part commercial block: the one-
part commercial block consists of single story
buildings, usually simple boxes with
decorative facades, which house either a
single store or many units.
Oriented Strand Board (OSB): an engineered,
mat- formed panel product made of oriented
strands, flakes or wafers sliced from small
diameter, round wood logs and bonded with
an exterior-type binder under heat and
pressure.
Parapet: a low wall or railing to protect
the edge of a platform, flat roof, or bridge
typically along the edge of a roof or balcony -
- called also parapet wall.
Paver, interlocking: a handy-sized unit of
paving material typically of moist clay
hardened by heat, concrete or asphalt which
come a variety of sizes and shapes and are
installed in such a manner that they interlock
lock or fit together.
Pedestrian: going or performed on foot; of,
relating to, or designed for walking.
Pediment: a triangular space that forms the
gable of a low-pitched roof and that is usually
filled with relief sculpture in classical
architecture.
Plaza, public: usually developed around
major private buildings and offer additional
gathering places and landscape features.
One-part commercial block.
Oriented Strand Board (OSB)
Parapet wall.
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Pediment.
310
Exhibit C - Ordinance No. 7343-04
Porch: a covered area adjoining an entrance
to a building and usually having a separate
roof and is usually open-sided to semi-
enclosed.
Porte Cochere: a covered entrance projecting
so automobiles, carriages or other wheeled
vehicles may easily pass through.
Portico: a colonnade or covered roof
especially in classical architecture and often
at the entrance of a building.
Preservation: to keep or save from
decomposition. To preserve a building
requires that all deterioration be stopped and
includes making the building weather-tight
and structurally sound allowing for future
restoration and/or rehabilitation; the act or
process of applying measures necessary to
sustain the existing form, integrity and
materials of an historic property.
Primary colors: see color.
Q
~onstruction: the act or process of
depicting, by means of new construction, the
form, features and detailing of a non-
surviving building, site, structure or object
for the purpose of replicating its appearance
at a specific period of time and in its historic
location.
Rehabilitation: the act or process of retuning
a property to a state of utility, through repair
or alterations, which makes possible an
efficient contemporary use while preserving
those portions or features of the property
Exhibit C - Ordinance No. 7343
Port Cochere.
Portico.
311
which are significant to its historical and
cultural values.
Remodeling: to alter the structure.
Restoration: the act or process of accurately
depicting the form, features and character of
a property as it appeared at a particular period
of time by the means of the removal of later
work and/or by the replacement of missing
earlier work.
Rhythm: movement or fluctuation
marked by the regular recurrence or natural
flow of related elements; in architecture, the
repeated patter of building elements such
doors and windows.
Roof, mansard: a roof that has two slopes on
each of the four sides.
Rooftop, sculpted: a rooftop consisting of
decorative features, slopes or other ornate
items.
Scale: distinctive relative size, extent. or
degree
Secondary colors: see color.
Security bars: security device consisting of
metal bars placed of a window opening.
Security gate: a metal, industrial-type barrier
which covers a door, window or entire
storefront generally used to provide protection
against burglary.
Shared parking: parking spaces shared
between two sites.
Restoration of a hotel.
Regular rhythm created by arches and
windows.
The Empire State Building is a well known
building with an sculpted roof.
312
Exhibit C - Ordinance No. 7343-04
Shotgun: style of architecture consisting of
one-story buildings typically one room wide
that includes a front fa~ade with a doorway
on one side and a window on another.
Shutter: a usually movable, external cover or
screen for a window or door.
Shutter, hurricane: a shutter typically metal
and of a roll-down design utilized for the
protection of doors and windows against
storms.
Side light: a glass window pane located at the
side of a main entrance way.
Sill: a horizontal piece (as a timber) that
forms the lowest member or one of the lowest
members of a framework or supporting
structure.
Sky bridge: a pedestrian path spanning
between two structures a minimum of one
story above grade.
Soffit: the underside of a part or member of a
building (as of an overhang or staircase).
Solar collector: any of various devices for the
absorption of solar radiation for the heating
of water or buildings or the production of
electricity.
Square, public: large courtyards typically in
front of public buildings for social interaction
or where citizens assemble and address or
celebrate their government.
Stepback: a horizontal movement by a
building away from the main edge of the
building.
Door with side lights on each side.
Sky bridge.
Streetscape: a setting or expanse consisting of
the street, landscaping and buildings along a
street. Soffit.
Exhibit C - Ordinance No. 7343
313
Street furniture: any number of items placed
within a streetscape including but not limited
to benches, water fountains, planters, trash
receptacles, bike racks, etc.
String course: a horizontal course of masonry
or wood trim which projects from a wall.
Stucco: a masonry material applied as exterior
wall fabric.
Terra cotta: earth colored baked clay
products formed into molds and used as
ornaments.
Texture: the quality of a surface ranging from
mirror finish smooth to coarse and
unfinished.
Transom: a non-load bearing horizontal
crossbar in a window, over a door, or
between a door and a window or fanlight
above it.
Transparency: in architecture, the amount of
windows, doors and other openings within
the fa~ade of a building.
Tree grate: a pervious grate placed around the
base of a tree to protect the soil around the
root system from becoming competed due to
pedestrian or vehicular traffic.
Two-part commercial block: two to five story
structures divided horizontally into two
distinct usage zones.
String course.
Transom.
Two-part commercial block.
314 Exhibit C - Ordinance No. 7343-04
u
Valance: hanging edge of an awning.
Veranda: a usually roofed open gallery or
portico attached to the exterior of a building.
Wall: a masonry fence.
Window, display: display of goods, services
or other objects within a window for view
from a public right-of-way or neighboring
property.
Wireless Communication Facility: any
manned or unmanned location for the
transmission and/or reception of radio
frequency signals, or other wireless
communications, and usually consisting of an
antenna or group of antennas, transmission
cables, and equipment cabinets, and may
include an antenna support structure.
Exhibit C - Ordinance No. 7343
Awning with valance
A masonry wall topped by wrought iron
pickets.
A concealed wireless communication
facility.
315
APPENDIX 10
REPRESENTATIVE DOWNTOWN ARCHITECTURE
The following photographs of historic architectural styles should be used to guide new
construction within the Downtown Core along Cleveland Street between Myrtle and
Osceola A venues and along Fort Harrison Avenue between Drew and Chestnut Streets as
required in the New Construction provisions of the Design Guidelines included in
Chapter 3 Land Use/Redevelopment Plan.
ART MODERNE
Former Walgreen Drug Store, Located in Downtown Miami, Circa
1935. Photograph Taken by Janus Research, 2003.
316
Proposed Exhibit D - Ordinance No. 7343-04
TWENTIETH CENTURY COMMERCIAL VERNACULAR: ONE-STORY OR
ONE-PART
Historic Photograph of the First Coachman Building, Located in
Downtown Clearwater, Circa 1922. From Images of America:
Clearwater.
317
Proposed Exhibit D - Ordinance No. 7343-04
Located in the Ybor City National Historic Landmark District.
Photograph Taken by Janus Research, 2004.
Located in the Ybor City National Historic Landmark District, Date
Unknown. Photograph Taken by Mark Parry, City of Clearwater
Planning Department, 2004.
318
Proposed Exhibit D - Ordinance No. 7343-04
TWENTIETH CENTURY COMMERCIAL VERNACULAR: TWO-PART
Peter's La Cuisine, Located in Downtown Fort Myers. Photograph
Taken by Janus Research, 1999.
319
Proposed Exhibit D - Ordinance No. 7343-04
Historic Photograph of the Cuesta Apartments, Located in West
Tampa, Circa 1918. Courtesy of the Burgert Brothers Collection.
Historic Photograph of the Padgett Building, Located in Downtown
Clearwater, Circa 1922. From Images of America: Clearwater
320
Proposed Exhibit D - Ordinance No. 7343-04
J. Richards Building, Located in Downtown Fort Myers. Photograph
Taken by Janus Research, 1999.
" il~ '\.
Kress Building, Located in Downtown Tampa. Photograph Taken by
Janus Research, 1999.
321
Proposed Exhibit D - Ordinance No. 7343-04
MEDITERRANEAN OR MISSION INFLUENCE
"'1
Located in the Ybor City National Historic Landmark District, Circa
1995. Photograph Taken Mark Parry, City of Clearwater Planning
Department, 2004.
322
Proposed Exhibit D - Ordinance No. 7343-04
Historic Photograph of a Building, Located in Fort Myers, Circa
1920. Courtesy of the Florida Photographic Collection.
Historic Photograph, Located in West Tampa, Date Unknown.
Courtesy of the Burgert Brothers Collection.
...If"
,
323
Proposed Exhibit D - Ordinance No. 7343-04
Located in the Ybor City National Historic Landmark District.
Photograph Taken by Janus Research, 2004.
324
Proposed Exhibit D - Ordinance No. 7343-04
MEDITERRANEAN REVIVAL
Cleveland Street Post Office, 650 Cleveland Street. Photograph Taken
by Janus Research, 2004.
Calvary Baptist Church, 331 Cleveland Street. Photograph Taken by
Janus Research, 2004.
325
Proposed Exhibit D - Ordinance No. 7343-04
Peace Memorial Presbyterian Church, 110 S. Fort Harrison Avenue.
Photograph Taken by Janus Research, 2004.
.~_.:.->-~-::::-:-...- ~..J.:~
.r ,
St. Petersburg Open Air Post Office. Photograph Taken by Janus Research, 2004.
326
Proposed Exhibit D - Ordinance No. 7343-04
Metropolitan Hotel, Located in Downtown Miami. Photograph Taken
by Janus Research, 2003.
The Ponce de Leon Hotel, Located in Downtown St. Petersburg.
Photograph Taken by Janus Research, 2004.
327
Proposed Exhibit D - Ordinance No. 7343-04
The Snell Arcade, Located in Downtown St. Petersburg. Photograph
Taken by Janus Research, 2004.
Biltmore Hotel, Located in Coral Gables. Courtesy of the Seaway-
Biltmore Corporation.
328
Proposed Exhibit D - Ordinance No. 7343-04
Freedom Tower, Located in Downtown Miami. Photograph Taken by
Janus Research, 2003.
329
Proposed Exhibit D - Ordinance No. 7343-04
NEO CLASSICAL
Historic Photograph of Old Pinellas County Courthouse, 315 Court
Street, Circa 1945. Courtesy of the Florida Photographic Collection.
Old Florida National Bank Building, Located in Downtown
Jacksonville. Photograph Taken by Janus Research, 2004.
330
Proposed Exhibit D - Ordinance No. 7343-04
.. ,
First National Bank, Located in Downtown Fort Myers. Photograph
Taken by Janus Research, 1999.
331
Proposed Exhibit D - Ordinance No. 7343-04
HISTORIC HIGH RISES
Historic Chicago Style High Rise Located in Jacksonville. Photograph
Taken by Janus Research, 2004.
332
Proposed Exhibit D - Ordinance No. 7343-04
Historic Chicago Style High Rise Located in Jacksonville. Photograph
Taken by Janus Research, 2004.
333
Proposed Exhibit D - Ordinance No. 7343-04
Historic Chicago Style High Rise Located in Jacksonville. Photograph
. Taken by Janus Research, 2004.
334
Proposed Exhibit D - Ordinance No. 7343-04
EXAMPLES OF BUILDINGS WITH ORIGINAL F Ac;ADES INTACT AND
LARGE NON-HISTORIC ADDITIONS
The Chaille Block, Located in Downtown Miami. Photograph Taken
by Janus Research, 2003.
Historic Photograph of the Chaille Block. Located in Downtown
Miami, Date Unknown. Courtesy of the City of Miami.
335
Proposed Exhibit D - Ordinance No. 7343-04
The Salvation Army Building, Located in Downtown Miami.
Photograph Taken by Janus Research, 2003.
Historic Photograph of the Salvation Army Building, Located in
Downtown Miami, Date Unknown. Courtesy of the City of Miami.
336
Proposed Exhibit D - Ordinance No. 7343-04
The Colonnade Building, West Elevation, Located in Downtown
Coral Gables. Photograph Taken by Janus Research, 2004.
The Colonnade Building, Front Elevation, Located in Downtown
Coral Gables. Photograph Taken by Janus Research, 2004.
337
Proposed Exhibit D - Ordinance No. 7343-04
EXAMPLE OF NEW BUILDING WITH STEPPED F A<;ADE
Located in Downtown Coral Gables. Photograph Taken by Janus
Research, 2004.
338
Proposed Exhibit D - Ordinance No. 7343-04