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11/02/1994 - Special " '. ..', .'. 'l. .... ..' '" ~ - .. ~; '; " AGENDA DATE 11_.. 2 r 9!j -101 CJ03 c; --.....--................., " ....-...-..........~... ~.... ,. CITY COMMISSION SPECIAL MEETING II ~ CfLJ Re= b-ea..ch blA.sil1cSS C()Vl~-eII1S . + ed - mill S p II C\ ' 9 i M\t\U -e5 YIlt"'" .... .. .. I>;' ~ .,,,,.;; ,". ,.. ,f r .. , '"- ,I' ~thL 011,,-, "t~_ I'~ ;:1._, (./'\,-:. /!::.'t9/ .'< <,,~~, ~G" \ ~ ~ , I I I " ~~. " ~ <~ \~ . . ~~ ~~ ~\\ ~--I;/~ TEr. ~~,/ -..." ".,1,1 'tI,.-"",~11 C I '1' Y o F C I... EAR W ATE R POST OFFICE BOX 4748 C LEA R W ATE R. F LOR I D A 3 4 6 1 8 . 4 7 4 8 Department at the City Clerk (813) 462-6684 October 25, 1994 The Members of the City Commission: Mayor-Commissioner Rita Garvey Commissioner Sue A. Berfield Commissioner Richard Fitzgerald Commissioner Arthur X. Deegan, II Commissioner Fred A. Thomas at their usual places of residence, Clearwater, Florida NOTICE OF SPECIAL MEETING A special meeting of the Ci ty Commission is hereby called for Wednesday, November 2, 1994, at 7:00 p.m., at the Memorial Civic Center, 40 Causeway Blvd, Clearwater, Florida, for the purpose of discussing beach business concerns. City of Clearwater P.O. Box 4748 Clearwater, FL 34618-4748 Cynthia E. Goudeau, CMC City Clerk o . , E qua I E m, p I 0 Y men I and A f fir m a I i v e A c I ion E m p I 0 Y e r ' . , C~ Sr.ec\q\ M-ee-\1V1cr-- November 2, 1994 7:00 - 9:00 P.M. AGENDA 9' Tourism Promotioll q Parking Meter Fees, }'ines and Times ,..e-" Parking Structures ~ Special Taxing District for Beach Improvements ~ Redevelopment Plan/ /Streetscape - Mandalay & Baymont 'J ,; i, ~ 'i ;~ ~ _ J;V d:m S:c.ft.JC.4AJ6- 77ic rr-o~O;Sc7) j?/I-~~ 116- ~f2-A6L~ u'Y) C~,LEA-/o-{_i.4-7Ci2-, /5t=~-C-f/- /J.r 711-6-- C { t/ L L-- fr rJ /6 ~ Sf 611 r /!ft::- se (j) Ut:.: 377 OY/5 {!on? t;;.r- 70 /YJ 1/\..iD . ~ A: (!) 110 UJ t-(j- t-M~J:- 71/6 .~ ? I /I ;VOl ;Y70TcL 6ut:;-S7..s ;4-s Tlft:/-C; /-b4-uC;-5~A-C85 ;fr77fc//6 /YJO TeL- :1. Fish/Na- 30/1T FA-rro/ol'.{ J/;'t-tIC-p6x--/J?/TS 70 . ,4i0L A-Y fllC /YJA-IU /1VA- Lo; ftrVLJ 'oG j1./0r /UCEO f ~ . - jlfe:;--' GA-t2.AGtr: 7Zi j/;1-7 rdyV/Ze .3. ')l::elv'!t-6-c?.rZ...S 60 jzJ 7l!-r::.~ E6A-cH- 7V .s~ j 136"' ';;sf:::i'5"";J./ ; e . CtZ-U (.sc:; f2..1Z,. !oW 1/I.Ji--~--Sr- /;J .f /!/2-'/L/ ~ &- G'A/LA6t:T. 1. ~;d2 /1-~o s:J;J p6?JpiE- i.U&LL-ftUuIl-yS 0(>/ FOlf--- F(2Ei= - CJ/L- /YJ 6 7 C 72-L:=<D S P /t-C...f:.,.-c:s r2.l05 tI 70 t3&t<:..!f- /f-i dj/TI/YZU/1? ftrnc--""S O-r We- y~ W)/-c;J ;:rU. ~-Se--SrAC~"'S ft-,R.E~ TA--f~--rJ/ jJossltSt.1 It F..b-u! Wi L--L- CorJSC.,I)brt2..... )If-e-'' 674-!2/t~ jlJ{)~~ 77fe h/ rry -5 71/A-r frU --- r~- <I /J1671!:;-P<-L:v SjJ/I-CC--S ~ FI.JLL ;+-rce- ;r6~ fr~O ;C;q-/2- ;S~tULe::7J: 5. 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ClkLdrc/L/j who SPC(l/Os' Mf:;:- tAJl:6/C JIb-~ Gt=/LIc::-'72A7E:S. /nonL //l/CPmC--; ~-STZ;~ PvS/~c:S.J (3 mt::J1t.sftj)~) 5ho/s,A-1 SCf2)t/~I'1I~uh~5/ ?P-rr-cnJ/z-~-r AS}f/A!o:- :; (?;OA-}S A-NLJ P/6~0 ArV'LJ 14- SU/l/DrC( t7Y=- 071-6-72- em h-, !5lfT7t/)'YS f(A.c;.;f;'pow Ai Jo FI!.-/Y) kJc;-v{::;-t(JP/AJG-~ 7h I j / J1l {!ClYJ -!-'r?uJ I IV ~;9 ~-h-Lj;::J ~t:K 0hd pA-e/C.S h t.s {!oo-~..-r~ UJ( 77+ rooo A-A/O f:)/,//lJ'k-. (!~n I3vn-s jl/t/THIN&- !+N/J /YJ/J--c; Ole- p-rcl/.J;4/;?,t.ur ./ No; 1/7![Iz-er- me- ~~-~NC-- ~G6-~_ ' p!6'A-se- (!oy;.k.O~ 7J-Ic: ~ &- 7Z:---;eff) Gocxi err- OV/L. j?;c)C)cJ-I--- IN P-/H/O~ O'P A-- HQUU!.../t:.. ~ p';k/r 27fcS~ tUltt:~;1/o oNl::..~ tuIAlS, ,\ t , .1 ~ ,. If! ~ ., '# ,i- f ~o ('f ~ft(I~) 1I~pc- D-AJat; 41 ov~ Sl41NJ[/C' 3-scJtc-,..} 675' m /J?t/ /-J fJ-fA.er /We-: &cA-t2...-a/ t't?ctC ~p<}-t If FtO:e/..,(J A- 3 ~:3 0 8f3 -- r!61- SS9a , , , 1 ~ l i I } / ExCC1JUve Committee Phil M. llendenora CJo.ainruaA of IN Board Ann M, Wllldn. C~.EI.cr Sle-phen R. Fowler VC Ecolt()f"i.cJ B IUlI\UJ DncloptfUlU Janice B. c~ VC GOVC1"MUIISQ/ NfalrP EJucatWlI D.....c/.o~1U Julie F, Nicholl VC Towinn John r, Connelly VC M ./ftNnltlp Judy Mllchell VC l'wblic RdaW,,.,s! SPU:UU F.vcIW Charles D, RI~2&' m Tr.o.nu" JL Cullon Ward l~dUJu Pasl CAairff'la/\ Jullw J, ZKhau uralCowu.1 hltr Woodham Pruiduu, CEO Board or DJrLoctors MAD: N. Abdo Daniel M. AndrUo Eo D,Annatrong m LocE. Amold,lr, Curica E. B chr Robert B icl: cnulfe Alan C. B cxnau:in Dlvid H. Bonk Gregory Brociw J lI"ed Brown Robert A. Burwe.U Robert W. D yrd Dan W, Cuiiue Harry S. Cine Lury C~pcr Robert N. "Pete. Crawford DDS Mary A, Devine D&nic1 M. Doyle Edwud C. Droo.e Kc:nocth G.lUmihoo Robc:rt E. Hcilnun, Jr. SLeveMJc.fIerica Albat N. JUJtice Ruuc:l A, Kimball Robert Kinney Pct.cr W. KrcuzigCf D&nicl T. Mann J. Ii. McCwuin. Jr. mnk V. MUlphy, m KJlhy Shan Raba1 Jack E. Ruuc:ll, Jr, Tilinadge Rulledgc Daryl J, Sellal Don L Sellal ROl1l1d W. SIU.1J\ David P. Slale Jun~ Wama Omc H.. Wi.ndlam TAMPA BAY /' J i!!fJE. 1Kt~tq! GREATEr\ CLEARWATER CHAMBER OF COMMERCE 128 No OKEOlA AVr. p,o, OOX 2457, C\iAJl.WATtR, Fl34617. 81:)/461-C")1 1 . FAX 613/449.2689 November 10, 1994 trJl r~ ..",' ......,. .)~. . ;,,- .~: ~~ Ii k"'" ......' ~~.a .....: 1"1'111'\" '~'I 1'1"l VljlH .f......, q i\ PQ=Si I ,l.. Date iiOV,14 1994 Mayor Rita, Garvey CITY {j , Lc:.111\ City of Clearwater P.O. Box 4748 Clearw~ ~~618-4748 Dear Mayo\~ey: I felt the town meeting held Wednesday, November 2nd was very productive. There seemed to be a consensus of opinion on a majority of the issues. Many of the people spoke of a lack of "things" for people to do. In all of our sessions with the various tourism entities, we found they also feel there is a need for entertainment-type activities, especially in the evening. Unfortunately, sun and sand is not enough especially when our visitors have had too much sun or it is rainy and cold. When the Blue Ribbon Task Force made their recommendations in this area, these same kinds of ideas were recommended. The convention center concept, idea was brought up by Bill Sykes and unfortunately, I did not have the opportunity to further address it. I don't want to leave you with the impression that the Chamber is not still behind this concept. We feel strongly that the redevelopment of an entertainment district goes hand-in-hand with the vehicle that will bring the tourists here, It will also bring them here in our slower seasons which will keep our economy more stable. We will be bringing people here who may never have had an opportunity to come to Clearwater and will return with their families and friends. The downtown conference center will serve a purpose for day-trip-type exhibit shows, but the professionals and meetings planners say people want to walk from their hotel rooms to their meetings. We feel we have sources willing to move forward with this project if the city will commit to be receptive to the project. If not done now and if the decision is made to move forward in the future, it could cost our taxpayers millions of dollars. ISSUES CONFERENCE C~HX~R Convention' and Trade show business ranks 17th amoung all u.s. private sector industries generating 75.6 billion per ye~r. A typical delegate spends $640. during a 3 day stay. The meeting and convention business in the county was up by 30% in 1993 and Tampa has reported a significant rise in their tourism. Attendees want to be within a short distance to hotels and most will not have cars. A location on Clearwater Beach will be able to compete nationwide with other venues in cities. ~ will flatten out our tourist season by bringing people here in the off season and will keep our economy atable. Noted by tower developer that there is a lack of year round buainegg · will provide more year round visitors to patronize all types of our present business and a redeveloped entertainment district * Will provide the i.ncentive for private development of other aro~~ ~ Attendeesr who may never have had an opportunity to come to Clearwater will be become repeat cU6tomers with their familie~ * If the city will commit its support we feel it could be constructed at no cost to the city, saving taxpayer8 millions ~ Increase in property values - more tax revenue to city and ability of rundown properties to acquire financing * Have events at the new pavillon * Parking for the new tower of which none is being added ~ Shows our residents we want them to come to the beach- now many do not because of the parking problem * Would provide additional parking for a newly redeveloped b~yfront project · Build a new garage supported by bonds which would cost the city nothing in the long run PARKING Clearwater Beach is in desperate need of more parking and spot parking lots are not the answer. often during the year and when major events are held on the beach there is a lack of parking available. ~ . '., ~ Clearwater's future lies in our number one industry, tourism. Now is the time to develop a master plan for Clearwater Beach encompassing the marina site all the way to the new recreation center, similar to what is being done for downtown. I have enclosed my comments on the Conference Center as well as the comments I presented on November 2nd. We look forward to working with you and assisting you in any possible way. ichols hair, Tourism . .~ ~ I .... REDtVELOP~NT PLAN Clearwater Beach ia losing tourism. There are many factors some of which are competition from other destinations, change in habits - people want to take more shorter vacations to numerous destinations, lOBS of Canadian winter IDQrket, shortening of winter season from Nov. - April to Feb. 15 - April, and most of all aging of our beach. We are in competition with newer destin~tion8 with newer properties, especially Orlando. We presently have 13 vacant commercial properties on the be~ch. We need to look at the Cle~rwater Beach commercial district in general with this in mind. If you will refer back to the original Blue Ribbon Taek Force Recommendations they recomrnendecl'a full redeveloplnent of the area between Poinsettia Street to the Bay and from Marianne to Bayrnont to include: a low profile parking garage, ~ boardwalk, combination upscale shopping and entertainment area along the bay, large reetuurant boats in the water nearby. Models could be Harborwatch (in Baltimore), Covington Landings( in Cincinnati or Jacksonville Landing. ~ Encourage the city to develop a master plan for the beach commercial area including the pier, marina and civic center parcels. ~ Would raise properties values throughout the beach. * Would provide the entertainment area for our present ~nd future guests which is greatly needed. * Would promote further redevelopment throughout the beach * My serve as an attraction on its own to bring local and touri8t8 to the beach TOURISM PROMQ'IION . Tourism is our ~l industry, br~nging in 670 million dollars to Clearwater each year. The county does a good job promoting the county. They cannot promote one specific city over another. I am involved with their efforts and believe they do a good marketing job. The problem lies in that it is a county effort. For example when we had the oil spill last year we did nothing to counter that with our own advertising 60 many perceived it to be countywide. * Suggest forming a marketing task force from our tourism industry to provide a specific targeted marketing plan * Develop an image and promote us as having two of the top 20' beache~ in the world. ~ .Develop a pictoriul Clean.rater Brochure that can be taken to trade shows by our inductry. PARX!NG METERS rEES, rINES AND TIMES This problem must have a solution. Every tourist who gets a p~rking ticket because they couldn't put enough money into the meter and every foreign tourist who doesn't understand what an overelzed vehicle is lost revenue to all of us. Not only will they not return but they will tell all their friends about their poor experience in our city. * Reduce parking fiTles back to something acceptable ~ Add more available time to meters so patrons can use boats l),t marina, etc. * Have a sign in different languages about all parking including fines, motorcycle and oversize vehicles * Bave police give warning to visitor if they are in the process of ticketing * Add to ticket "If you are a visitor you may turn this ticket into the Police Sub-station and not be fined compliments of the City of Clearwater". One free ticket per cU13t;.omer. SPECIAL TAXING DISTRICT A special taxing district would provide necessary funding to odd improvements, parking g~rages and, provide incentives to developer~ W Include pier 60 area to provide funding for events at the new pavlllon * Include the entir~ commercial area 50 the whole area can be redeveloped * Extend as far as the ,new recreation center ) THIS PACKET INCLUDES THE FOLLOWING STATISTICS ON THE VALUE OF TOURISM FACTORS DETAILING OUR DECLINE IN TOURISM ADVANTAGE OF A CONFERENCE/CONVENTION CENTER CONVENTION AND VISITORS MONTHLY REPORT ON REQUESTS' FOR GROUPS STATE DIVISION OF TOURISM STATISTICS FLORIDA HOTEL & MOTEL JOURNAL LETTER SURVEY SENT TO SMALL MOTELIERS MARCH 1994 EXCERPTS FROM HAMMER, SILER, GEORGE ASSOCIATES STUDY ORIGINAL RECOMMENDATIONS OF BEACH BLUE RIBBON TASK FORCE ~) EXCERPTS FROM TASK FORCE TOURISM PROMOTION COMPILED BY JULIE NICHOLS, VICE CHAIR OF TOURISM GREATER CLEARWATER CHAMBER OF COMMERCE ') ~ .~~. "':.::;"'.>. .,: " ':..:'.-...~. ::' :' ""'" ..':...... ..:..,.:.::..":..-..'....' ,',-,' "':.,'. ' . .' , '.. ....: . ...... ;'. ::: ,".' . . ': ... ',., ',' ". " ~,,'".'. :,; '. .-. .". j . ";',.", ~. "'. ~ .. ':, '; " ~' ;' > .. I ~~ . . -.... .. I .,.-"\. .. ., ~~~~~~~~~~~~~~~~~1'~~~~~~ ~ TOURISM IS TilE 3RD LARGEST RETAIL INDUSTRY IN TilE U.S. BEHIND FOOD SALES AND AUTOMOBILES ~ ~ TOUIUSM IS ^ $53 BILLION DOLLAR INDUSTRY TO TilE U.S. ANNUALLY. TOURISM IS FLORIDA'S LARGEST ~ I " ECONOMIC ENTERPRISE GENERATING $3 I BILLION TO OUR STATE ANNUALLY. CREATING $~7 MILLION I" ~ DOLLARS A DAY IN ECONOMIC ACTI VITY WHICH GENERATES P.7 MILLION EACH DAY IN SALES TAX ~ 1-" REVENUE TO FLORIDA'S GENERAL FUND. , -, ~ 25% or TIlE STATE'S BUD(iET COMES FROM TOURISM AND RECREATIONAL SPENDING. ~ ~ PINELLAS COUNTY GENERATED OVER $1) I'vllLLlON DOLLARS IN RESORT TAXES AND OVER $15.2 MILLION IN ~ ~ SALES TAX. l' ~ TOURISM IN CLEAI~\V ATEr~ GENEI~/\TES $(i70 rvllLLlON ANNUALLY Wlllel I IS 20% OF THE REVENUE THAT ~ ." COMES INTO OUR AREA. I" ~ TOURISM IS ONE OF TilE 1\IAIN REASONS FLORIDA IS ONE or ONLY 7 STATES \VITI IOUT A PERSONAL INCOME l' ~ TAX. WITIIOUTTOURISTS. EVERY FLORIDA IIOUSEHOLD WOULD PAY AT LEAST $J50 . MORE PER YEAR IN ~ I " TAXES. I ~ ,. 20% OF THE PIN ELLAS COUNTY SOIOO L DI STRI CT' S 13 UDG ET \I' AS PRO VI OED BY SA LES TAXES GENERATED l' ~ BY TOURISTS. l' ~ TOURISTS PAY ALMOST ~()% OFTHE TOTAL SALES TAXES IN PINELLAS COUNTY AND IVX) OFTHE GAS TAXES ~ , " WHICH FUND LIBRARIES. BEACH RENOURISHMENT. PARKS, RECREATIONAL OPPORTUNITIES, ROAD I .~ '1' IMPROVEMENTS AND POLLUTION CONTROL. l' ~ FLORIDA EMPLOYS APPROXIMATELY 9-15.0()() FLORIDIANS DIRECTLY IN TOURISM RELATED ACTIVlTIES. ~ I ~ THESE JOBS GENERATE A STATEWIDE PA YROLL OF MORE THAN $11 BILLION AND THESE AREN'T THE $4.25 I .~ ~ AN I-lOUR MINIMUM WAGE JOI3S. !\C,%OF THE TOURISf\'1 WORKERS WHO DEPEND ON AN HOURLY WAGE ~ I ' PAYROLL ARE PAID BETWEEN $13.021 AND $2I.R.IO. NEARLY 10%1 MORE EARN UPTO $37.000. TOURISM JOBS , ~ ~ PROVIDE ENTRY LEVEL OPPORTUNITIES FOR MINORITIES. STUDENTS AND ACTIVE ELDERLY. i'" \ ~ OVER 20,000 PEOPLE IN NORTH PINELLAS ARE EMPLOYED DIRECTLY BY TOURISM AND AN ADDITIONAL ~ I I ~ 20,000 JOBS COUNTYWIDE ARE CREATED INDIRECTLY. I ~ ~ FOR EVERY 52 OUT OF STATE VISITORS ONE JOB IS CREATED FOR A FLORIDA RESIDENT. l' ~ FLORIDA'S YEARLY VISITORS USED TO TOTAL MORE THAN THE POPULATIONS OF NEW YORK. LONG ISLAND, l' ~ LOS ANGELES. CIlICAGO. Pl-JILA'DELPJIIA DETROIT. BOSTON. PITTSBURGH AND TULSA COMBINED. LAID ;k I ' I.IEAD TO TOE. THOSE VISITORS WOULD CIRCLE THE EARTH I 3/-l TIMES. I ~ '1' PINELLAS COUNTY PLA YEt) IIOST TO ~.X57.IIX VISITORS IN 1991 WHO SPENT S 1.941.046.742 IN OUR COUNTY. l' ~ CLEARWATER HOSTS 1.3 MILLION VISITORS PER YEAR WHO SPEND $2.000.000 PER DAY. l' ~~ . ~ ..J PJNELLAS COUNTY HOSTED gS9.()()O EUROPEANS IN 1993. OUR CANADIAN BUSINESS. OUR NUMBER ONE I " '*' WINTER MARKET DROPPED IN 199~ FROM 655.000 TO 5~7.()OO. FOR THE FIRST 5 MONTI-IS OF 1994 OUR ;:k. I ' EUROPEAN BUSINESS HAD DROPPED 24.5%) OVER 199J AND OUR CANADIAN ANOTHER 11 %., I ~ i'" l' ~~~~~~~~~~~~~~~~~~~~~~~~ DECLINE IN TOURISM LONG TERM WINTER GUESTS ) ..rl CANADIAN - Our number one long term winter market. Health care will no longer cover out of country expenditures. Cost is $1,000. per month for supplemental insurance. The loss of this market affects the smaller properties more since Canadians seek out more affordable accommodations. Small motels must make the majority of their income off their winter trade. This loss in Canadian business has also affected the real estate market as these retired visitors can't afford to be away from their doctors. Many have put their winter homes on the market. WINTER SEASON - The "winter Season" on Clearwater Beach is now Feb. 15 thru Easter. The guests arriving in Nov. are "Winter Residentstl owning condominiums, mobile homes and homes. They are not our beach customers. They may frequent some restaurants but do not occupy rooms or shop in shops. When a property loses a "long term" guest they have to replace them with numerous short term guests. CHANGE IN HABITS - The new retired market take shorter and more numerous vacations to other destination. Wishing to corne to Florida for a few weeks in late Feb. and Mar. to escape the cold. They are more affluent and will stay at higher priced properties and hotels. Another loss to the small motelier. January has become increasingly harder to fill without long term guests and others waiting for the colder months to escape the north. WEATHER - The milder the winter up north, the less impulsive the vacationer becomes. More and more reservations for anytime of the year are being made within 30 days of arrival. When the winter up north is more severe we see more people wanting to come in March and Easter. Even with last year's terrible winter up north we still had vacancies in March which is unheard of. FACTORS AFFECTING ALL TOURISM COMPETITION- Everyone is seeking the same tourists. Many destinations have increased their marketing to lure tourists. We have brand new destinations such as Branson Missouri and all the River Gambling Boats competing for the same tourist dollar. Tour operators are packaging Disney and the Caribbean Islands to the ) English and Europeans bypassing all Florida beaches. Europeans travel allover the united States, taking longer vacations up to a month at a time. They rent cars and visit many places. Having seen our beach they will visit other beaches next time and other states. AGING OF OUR PRODUCT - The travelers now are used to newer properties. Many of our visitors have spent the first part of their stay in Orlando. A grossly overbuilt area with thousands of hotel and motel rooms. These properties are heavily discounted offering $75.00 rooms for $29.95. When these same visitors come to our beach they are disappointed in many properties and having to pay higher prices for the product. They are looking for the same $29.95 new room. Many of our small motels have had to convert to yearly rentals due to the loss of their long term winter business as noted above. When they can't make their money in the winter they are forced to rent out their rooms at low weekly rates in the summer and end up with less than desirable tenants. Absentee ownership causes properties to deterioate further and we end up with slums. When a property changes from a motel to yearly rental apartments their property value goes down along with the taxes they pay i~ further increasing the tax burden of the rest of the ..4 citizens. CRIME - The perception of Florida as an unsafe destination affects all Florida destinations. And not just in England and Europe but in Canada and the u.s. as well. ECONOMY - As the u.s. was in its recession our tourism was bolstered by the English and European business so the lack of domestic business went unnoticed. The month of May became busier than March or April - a phenomenon unheard of in Florida tourism. Many properties were blocking rooms for European wholesalers and had less available for domestic business. November of 1993 the bottom fell out of tourism and we began to feel the effects of loss of all tourism. Vacations have become unaffordable to many U.s. citizens. Along with the crime issue many European countries have been experiencing economic problems. SHORTER VACATIONS - Americans are taking shorter 3 and 4 day vacations closer to home. Summer has become weekend business only to many of the larger properties. While we still get one to two week vacationers in the summer the demand for weekend business has risen. It is difficult to fill these rooms during the week. Statistics show that the driving market to Florida has sharply declined from 1993. Summer a traditional drive ') .."'" ) in market saw declines for June of 23% and July 37% over 1993 at the 1-75 Welcome center at Jennings. All other welcome centers experienced similar declines. NET EFFECT OF LOSS OF TOURISM LOSS OF JOBS DECLINE IN PROPERTY VALUES MORE MOTELS BECOMING SLUMS LOSS OF INCOME FROM TOURISTS FOR CITY SERVICES HIGHER TAXES BY ALL CITIZENS TO COVER LOSSES MORE VACANT COMMERCIAL SPACE WILLING SELLERS - NO WILLING BUYERS POSSIBLE SOLUTIONS )' '!i ,:. . UPGRADING OF PROPERTIES UPGRADING OF COMMERCIAL AREAS - SIDEWALKS, RIGHT OF WAYS ENCOURAGEMENT OF COMMERCIAL DISTRICT TO ADOPT TROPICAL SEASCAPE THEME ENTERTAINMENT TO OCCUpy TOURISTS WHILE HERE DURING EVENINGS, RAINY AND COLD DAYS REDUCING PARKING FINES AND WARNINGS TO TOURISTS ADVERTISING CENTERED ON CLEARWATER BEACH INDEPENDENT OF COUNTY FIND NEW TOURISM MARKETS TO FILL HOTELS, MO~ELS, RESTAURANTS AND SHOPS ) ) CONFERENCE/CONVENTION CENTER ADVANTAGES ~) ; ~ OFF SEASON BUSINESS - Most meeting business is done in our off season and shoulder months Sept. - Jan. and again in late April and May. A time when we need help. NEW BUSINESS - A center would bring in new, more affluent business that may have not had a reason to visit Clearwater Beach or even heard of it. REPEAT BUSINESS - These same people, many first time visitors will see our beautiful beach and family oriented atmosphere and tell their friends and coworkers and return with their families. OCCUPANCY - Our beach has more than 3,000 hotel and motel rooms available for occupancy. Most of these are within walking distance or a short trolley ride from the center. This is something meeting planners look for when choosing a site. Many of the attendees will not have the need of a car if proper transportation is available. Many of our hotels have limited meeting space but have rooms available. The former manager of the Adams Mark reported that he lost up to 2,000 room nights due to lack of meeting space. Meetings typically offer a variety of rooms and rates for attendees to pick from. Smaller properties can participate. Repeat business will more often choose the smaller properties to return with their families and friends. 17TH U.S. RETAIL INDUSTRY - The convention and trade show industry ranks 17th amoung all u.s. private sector industries generating $75.6 billion a year. A typical delegate spends $640. for a 3 day stay and more for national and international shows. LOCAL EFFECTS - Tampa tourism is up due to the new Convention center. Our county reports that the meetings business is up 30% over 1993. BUSINESS EFFECT - All beach and downtown merchants will benefit. These people will eat in our restaurants and shop in our stores. CONVENTION & VISITORS BUREAU - The Tourist Development Council has a meetings and convention bureau that develops leads from inquiries for meetings into our area. These inquiries cover a broad range from the Lutheran Women's Missionary League, Childrens tours, Florida Nurses Association, numerous medical associations and many more. These generate thousand of room nights. An example being the Baptist Sunday School .) ) ~ .,~, Board requesting meeting space for 1,200 and a rate of $99.00 for a hotel near downtown Clearwater. This would translate into 2,400 room nights for a 4 day convention. These are the kind of family oriented vacationers we want to return to our beach. REDEVELOPMENT - A center would encourage redevelopment on the entire beach. Developers would see a reason to invest money into Clearwater Beach. The city would not have to use taxpayer's money to redevelop the beach. We have 15 vacant storefronts on this beach. Three of them in the Holiday Inn Surfside in the heart of the beach business district. Never before in the history of our beach have we not had businesses standing in line to occupy space on this beach. 13 of these were vacant throughout the entire winter season. Lack of business and quality tourists are keeping businesses off our beach. Our shops have turned to t-shirts since our tourists are not the big spenders who will frequent higher quality stores. JOBS - A new center will not only create a host of new jobs . but as business grows properties and shops will be able to add new staff creating new jobs. Many of our businesses have had to lay people off due to lack of tourism. Many of the small shops are run entirely singlehanded by the owner (who can't leave their business to attend meetings). INCREASE IN PROPERTY VALUES - A redeveloped thriving beach will cause all our properties, residential included, to increase in value reversing this downward trend we have been experiencing. More tourism pouring money into our local economy will result in more dollars for our local economy and may result in less taxes for homeowners. NEW POTENTIAL HOMEOWNERS - Many of us came to Florida and Clearwater as visitors. New tourists will result in some new homeowners boosting our sagging real estate market. NEW POTENTIAL INDUSTRY - We may entice northern businesses to relocate to our City after having a firsthand look at our quality of life. Something every city desires. USING CITY OWNED LAND - By using land we already own we eliminate the cost to the taxpayer. It shows our city's commitment when we go to obtain funding. By having the center as you enter the beach the traffic will be immediately directed into parking getting it off the streets. As noted above many attendees will not have cars as we will have available trolley transportation to and from their hotels. Once the attendees are on the beach they will not have a reason to leave until their ) .' ". ~ '. , ',\ ' ~ meeting is over and will more than likely use the transportation provided. Don't forget this business will be during our off season when traffic is not a problem on Clearwate Beach. " '.:.;11. ,; ,t! :'!' . ; .) .~. o Baptist Sunday School Board Lcad sentto hotcls for bid. Need Intg. space for 1.200, rtite 0[S99, slay neardowntowIl Clw. r''1vary BapUst will provtde Intg space. Warner & Co. Lcad sent to holels for bid. Need professional lcaUl building exercises (beach oIyrnpics) Citicorp/ Citiballlt Lead su bIllltted to hotels. Need $75 rate. Bids sent to client 2/8/94, pcnclillg decision. March 20-24,95 GOO nns}c 4 nights = 2,400 room nights Aug. 1994 200 fIns x 3 nights == 600 room nights Junc12-16,1994 15 nus x 4 nights = 60 room nights National lIeariIlg Conservation Association Lcad sent to hotels, bIds sent to client 2/ 10/94. Pending decision. Atuer. Institute of Aeronautics & AstroIlautics Roorn block changes daily. need a trelnendous 31110unt of nlig space. Bids have been sent to client. Needle-Arts Adventures Necd 9 11lCetiug rOOllIS. 111fo sent to hotels for bid. Feb. 19-23, 1997 130 nns x 3 nights = 390 roonl nights Aug. 3-10, 1995 2,020 room nights ~ i,; u".) :~ \;+ :~ ~ lntemational Travel Alternatives SHc visit Fcb 25-26. Fa"Ced fornl to to hoteliers to ~auge interest. Progrc.un is for 5 IllOS. if successful ,'::~tld go year round. JT- 451st Bombardment Group Groll p is nIostly social. need rate $70 or lower. Lead sent to hotels for bid. SUllllllcr, 1995 70 nns x 3 nights = 210 room nights 100 rms weekly ., ~~ ;, , " :~ :<! ,. :; .\, 1[ ,! ;l " :f 4 Sepl. 1998 300 nns x 3 nights = 900 room nights AnIcrlcan Assoc. of Motor Vehicle Administrators Looking for upscalc property, necd pcr dlcIll rale. Lead sent to hotels [or bid. Jan.. 1995 65 fIns x 3 nights = 195 room nights - il ,j -} ~ ;< .'~ ~ Cherrydale Farms Need extensive IIlectlIlg space, lead sent to hotcls for direct follo\v up. Sitc visit scheduled. Chase Manhattan Bank Want 4 & 5 star propertics only. We bid on this last year, it wcnt to Arizona. Lcad sent to hotels for direct follow u ). Feb 1-5. 1995 130 rms x 4 nights = 520 room nights ~ ~ . 1t 1j it ;1 {, ..... ~ <1 Feb, 1995 150 nns x 3 nights = 450 room nights TOTAL 31.815 Rm Nt hts Defi11ite Room Nigllts Bool{ed ;> ..II lYloIlll1 92 /93 Ycar to D8te 92/93 Month 93/94 Year to Date 93/94 Octobcr Novclllber 7.456 o NA NA 790 665 790 1,455 'J I,,, ,~ , ", .~ ;; " :y, :1 'I ~: :, @ ~J~ .js 'f' ~~ )~ .:"'.; 1i' "1.1 ,'J ',' ~t~ :~; ,; .~: ~~: ~i: ,~ ~; ., 1'1' '. ~~ ,~ J; ~1 fo i~ ~i ., ~ "~\ ;i, \; ~. " ~ ~~ ':'1 ;., ~ t;' /i :~ ~:: <'; ~\ j g it . ~ h' ~! ':~ 1 ~.\\ '; ,~'; ~~ " .'1 :t' ,~ ~i ~: r. ,; ~~, .; _U, f: ~ " ,', -. '.~' j ) , ,\ '~ j 1 f ~, .:~ r:fJ. ~ 0 ~ M .~ 0\ rfJ 0\ .~ ~ > ~ "- -:S ~ ~ 0 C) S l1.) ~ - ..0 ro a C) ~ U E 0 () . C1) C/) ;> S C/) l1.) -+-I ro 0 E "- () -+-I C/) l1.) 1 1 ~ (j) 0 -+-I "- ~ C/) .- ;> ~ 0\ If) 0\ ~ l'-- I ~ o VI o '<:t o o M , o 1" o V) , .t". " (.) 4) o > o Z 1:) o 0.. 4) CI) eo ::J < :;1"- l"""lC0 I c:::C"0 ::J('\J l"""l I ,', 'i." o - I o N I ~ ro ~ Q) ~ I o r<"l o <"'l o ..... a(O <N I aC") :::E I ~(O ~~ I m-r- l"""lN I aSBal~u1/aSBal~~p 0/0 ... ".J ,', ...... Ji. .~:; t./. .~.~ :t ..... ('i " ':;':t 1.,~ '".- l/ ;', ,j!. ., :1'] c ,1 ~ ti 'r. " ~~' ~ot If " '~'. l' ,~ r~ w~ ". ~ ;!~ ~ ';;~ '~1 .:1 ~ \ :~ 1i .1~. .", l( " .. ;;~' :,\. 'i~ ,; ~ :i .: a ~) ;.~ ;,; ~ 5 " ~ ,~ f .~ 1 ') " ~~ ~ "" '.' \~. ~{ ~J -t .~, 1l: 0' ,f,: ~l F I C r~1 r ~ ,., ) If We HTax To Tile Max" Our Visitors W~ll Take A Hil{e! :~ '~ ,...Jl II'''' "111111111'1 jll 1lllIid.I, Ilv;lId ;11111111111111' \I.il(', . ,,\IIId .1.... 1111' \\I'.llllvl, Till' \1,'1\' t1,I\ I ...1.1111\1 \\Iilill,~~ llli\ \/1111111"11' till~'. 11\1' ,\11,'.';,1.\ 111,1/1\//1' 1/',II/It' illl Iltl~' ill1\1 /\tl.I~11\1 iIIJi\'\'d I\ill! il ,\~II,\,'ill~: Il'pllll: "Sll("l,\~ \lllllllWI 11,1\ \,1 III 11\ 1'11111\\' i III, \ 1.11 1."IIll' .111 i\ It- sl i Ill' d, .. I II jo, ... II 1111111 'I hilI l' II i I I \' d I\) Ill' Illl' III 1 ... i - e~1 Iran'l \Vil\1111 11I1 Il'l()ld ill lilt, U.S." I'll gh'L' Sllllll' CIl'dil1ililY 1(1 Illis, Iliill,l"d willlllllll'lil'l\ ill IIll' i\fidwl'sl, Nmtlll'ilst illld l'\'l'll ill 1101 I.ils \'l'- gas, al1d illl SilY II1l'~' ;lll' llilVillg ;\lll'xl'l'lkllt SlIlll- Illl' 1', \\'/1"/\ 1I'/UIlS \rill/ /'!(l/itlll/ II;I\'L' W(' lillll'll illlo I ilL' S;lllll' 11,111 ,IS Ollllll'iglllJlllS illlllL' Cllihl'Villl llil\'C (J\'l'( I Ill' )'l'ilrs'! Ilil\'l' \\'l' Sli1l'Il'd I,d.;illg 0111' beloved lourisls for grilllll'd'! I iI/illk ,\'(',\'! WIll'll I Sil~' wc, I 111(',111 evvryolll' ill II(llidi).-IIH' (;0\'('(- lwr, ;111 ~lall' illlll Im'il! jluliticidm, Ille il\'l'lilge cilizcl1 \\'110 blill11l'S lourisl1l for cOllgl'Sliull ilnd growth pllllllel11s, al1d all of lI~ holeliers wllo COI11- placelllly expect tllL'SC \\'()lltlL'rflll tourisls IIICOIIll' back )'ein aIleI' )'l'in, Tile following (,:\illl1ples of l11isln'illl111'111 ;111L! ex plo i I (II i Oil 0 f Ollr "fll 1'I11l' r I y" vn)' \'il\ 1I il h Iv \' hi. lors COllie frolll 111)' ()\\'ll C()11l111l111ily ;llld oIlier parIs of IlIe slale. Wllill' Ihese Illay 1101 be l'X- aClly like tourist abllse whcre YOll live, I'll bct you \vill sC'e similarities. 1, Hilising I Ill' pilfkillg fcC's ilt Ihe public bCilCh to (Jill' doll;1I Ill'r Iluur. "l.et's /Ililk Ille IOlllislS for l'vL'ry Cl'lll we ClIll," SL'l'lllS llllle Illl' illtit\lde, 2. I'(l<;tillg or i\ I :)-llIpl1 spced lindl 011 Olll' or our 111;lill tOllrist hridges illlLl givil1g tickels ill excess of $1 SO 10 firsl-I illlC offellders, /11 OS I of WIlOll1 are tourisls. 3. Givil1g tickl'ls of ithoul $15 for b.lCkillg into pitrkillg plilces Oil tile I>l'ilcll. WO",! WI1ill it gll'ilt WJ)' to ,I~C'I itS lI1\1cl1 11I0l1l'Y ~IS possible frol11 our lourisls il/)(.1 lI1ilkc Still' Illl'\"11 Il'I11ell111er our cO/II- 111l1nil)', (l11l'y'll Il'llll'llIhL'! it ;111 rigl1t--ill il \'vr)' 111'gal i\'e Wil)'!) 4, Pullillg 50 or Sl) ullifol'll1eLl trilffic COlltro! officers Oil all cornl'rs to Illilke SLlIl' lrilffic kl'l'ps .111,1 1111111 \\11.11 I'\'l' Illllli",",'" 1111! 11\'0111\' ,~~) August, 1994 IIH1\'illg (;Illd 111:ll \\'L'ltll!\, likl' d \\';11' l(llll'). Tl1is 11/lV \\,(111;('<1 \0 \\'1.'11 Illilt /lOW Il1l'll'\ Ill) Ilillfic 1)('l;III'oI' Ille Ill'\lll!l' "lllppt'd L'lllllillg, allllllll' SO Irilllir !'\l111101 officers d011'1 11;IVl' jolls, S, l\illllli I1g T.h;lck hilll1illg suils. This \Vas SlIp- jl(lsl'd 10 S(lI\'(' all of our l110rality probll'llls, 1\11 il did \\'il~ 11I;lkL' liS f;lllloUS ilS IlIe pliK!.' lllilt llIall)' FlIropl'i1ll\ dllll'l \\'ilnllo COflle 10, (i, 1'IO!lllSillg ;1 lnll 011 I Ill' IIwill road to tile hl'ilcll. (FortUllilll'ly, IlIis didn'l Ilappell, but it \\';I~ slrllllgl)' cOllsilkrl'd il1H1 sllO\\'s Ille kil1d of Ihinking Ihill's bl'L'11 gl)ing UI1 while lourism has hce 11 S(I g (lod. ) 7, '/'"killg ill1 of Ibis Ill'\\'-foul1d mOlley and all of Ille tilXl'S l'ollerled from tourisls, but 110t gh'- ill,~ ill1)' (If it hill'k 10 lll;irkl'l our higgest illdustry, (Till.' p(llilici;1l1S \vollldll'tl'\'l'11 ~upport a plan 10 ll't liS l;IX (HlrSch'L'S ilnd cre;ltc il tourism commis- sion to l11ilrkel tourisl11 promotion.) Don L. Seaton, CHA C/Jlli/'l111111 or tile' Ho(/rd r!oritlal/otc'/l'< l\fotd /lssoc;atiol/ Wl'Il' .l~illlg, iI's 111)' het tl1ill cvcr)'one-poli- ticiill1S, l'ilil.l'11S and 11OlL'liers-will look ill Illings ;1 lilt Il' difkll'nlly \\'l1en llle)' rClIlizc, through il ~ignificillll reduction in sillcs tax rev- l'I1UC, tllal lourisls ;1IC lired of tJeillg milked out uf tlH.'ir lilst nickel, tired of being unapprecialed, alld 1li1\'l' stopped coming to Florida. Ilnpe( ull y, wc C;lIl go hack to tll C d;J)'s wilen we i1l1 said, illH.I/I/(,(/1/1 it, "\Vl"re glad you're here. 111l';ISl' COIIIl' \Jill'k SOOI1." I r \\'l', ;1'> Il'ilders of till' tourisl illlluslry, COll- I i J lUl' I () l' () 11 d 0 ilL' 111 i s I I'l'ill IlH,'I1 I () f 0 11 I' I 0 lIl' i s Is, SI/llIl/(, Oil Us! ^Iso, we ll;Jd bl'ller slart looking for il110111<.'r \ViI)' 10 /llake il living. Florida Hotel & Molel Journal 7 ~ THE FOLLOWING LETTER AND SURVEY WERE SENT OUT EARLIER IN THE YEAR TO A NUMBER OF SMALL MOTELIERS ON CLEARWATER BEACH. ALL RETURNED SURVEYS INDICATED A DECREASE IN BUSINESS FROM AS LITTLE AS 5% TO AS MUCH AS 30% FOR THE WINTER SEASON. ALMOST ALL SURVEYS INDICATED VACANCIES IN MARCH AND A FEW WERE ABLE TO REFILL THEM. SOME REPORTED A LACK OF OFF THE STREET BUSINESS TO FILL THEIR VOID. ALL FEEL CLEARWATER BEACH NEED TO DO SOMETHING TO ATTRACT NEW BUSINESS. ALL FEEL THAT CLEARWATER BEACH NEEDS AN ATTRACTION TO OCCUpy THE TOURISTS. ALL AGREED A SMALL CONFERENCE CENTER ON CLEARWATER BEACH WOULD BRING NEW BUSINESS THAT MAY HAVE NEVER VISITED OUR BEACH AND WOULD RETURN WITH THEIR FAMILIES. ALL AGREED THAT IF THE COUNTY WAS GOING TO FUND A NEW CENTER IN OUR COUNTY THAT THEY WANTED IT ON CLEARWATER BEACH.' -) COMMENTS RANGED FROM THE NEED FOR MORE ADVERTISING, NEED FOR AN ATTRACTION, NEED TO CLEAN UP THE BEACH - COMPLAINTS FROM TOURISTS ON HOW DIRTY THE BEACH IS, THE NEED TO CONTINUE TO BRING IN NEW MARKETS, TOURISTS BEING PUT OUT BY PARKING TICKETS, SPEEDING TICKETS ON BRIDGE, NOTHING TO DO. ~ ~ '. .' '.~ . .0 '. .. 0',.' .. '. '. ~ ..' . . . . . ~. . ' . " '. . [ 0 . I 450 North Gultvlew Blvd. Clearwater Beach, FL 34630 Phone: (813) 441-8019 Fax: (813) 446-6599 Dear Fellow Clearwater Beach Business: I would like to ask you to take a few minutes of your time to fill out the enclosed survey. I like yourselves am in business on Clearwater Beach with 34 years at the Flamingo Motel on No. Gulfview Blvd. and 11 years at Julie's Seafood & Sunsets on So. Gulfview Blvd. I have seen alot of trends and changes in our tourism over the years. I have. always taken our tourism for granted especially the winter season. The past ten years or so we have had beaches to the south of us agressively step up their advertising to capture the market. We've seen the travelers switch from arriving at Tampa airport, staying on our beaches and taking day trips to Orlando to now arriving at Orlando Airport and spending a few days at the beach maybe. We seen our long term guests go from 6 months to 3 weeks. We have rested on our laurels here on Clearwater Beach, let our beach deteriorate, taken our tourism for granted and have lost alot of our sparkle. Now we are seeing our tried and true markets diminishing such as the Canadians. The Europeans who pumped our local economy while the rest of the U.S. was in recession mayor may not come back. I didn't see them in Jan. and am waiting to see what May brings. I personally feel that Clearwater Beach needs a shot in the arm to bring new life to our industry. The Tourist Development Council and the Chamber are doing all they can to lure new markets here. It is up to us to provide them something unique to market. There are other pretty beaches. with these surveys I will get an indication of your feelings regarding our season this year and how you think Clearwater Beach should grow. There are alot of opportunities available for Clearwater Beach now and I don't feel the business interests are being represented. I know you all are too busy to get involved in the various groups. Running a motel or a business is very time consuming and leaves very little time for a personal life let alone attending meetings. If anyone of you do have an interest in getting involved there will be discussion before the commission about these issues and your voice will be appreciated. Mar. 24, 1994 .:t.; '-0" ,. Sincerely, ~. Julie Fletcher Nichols j ~ I ~ .~, ~ ~ ~ ) :1 ;; E r. , {-! ;l P- o<: /C. '. "i! ~, " II. " fj ~ ~i 1993 - 1994 WINTER SEASON SURVEY NAME BUSINESS NAME ADDRESS PHONE FAX YEARS IN BUSINESS ON CLEARWATER BEACH HOW WOULD YOU RATE THIS SEASON NOV. THRU MAR. BETTER THAN '93 SOMEWHAT OFF FROM '93 WAY OFF FROM '93 WORST SEASON EVER PERCENTAGE DOWN FROM '93 ON FOLLOWING QUESTIONS CHECK ALL THAT APPLY DID YOU LOSE BUSINESS FROM? CANADA US EUROPE OTHER REASON: U.S. ECONOMY PERCEPTION OF CRIME ILLNESS HEALTH CRISIS IN CANADA j CANADIAN ECONOMY EUROPEAN ECONOMY OTHER FOR MOTEL/HOTELS THIS YEAR WERE MOST OF YOUR RESERVATIONS? ONE YEAR IN ADVANCE 6 MONTHS IN ADVANCE 3 MONTHS LESS THAN 30 DAYS DID YOU EXPERIENCE VACANCIES IN MARCH? YES NO DID YOU REFILL ALL OF THEM? YES NO DO YOU FEEL CLEARWATER BEACH NEEDS TO DO SOMETHING TO ATTRACT NEW BUSINESS? YES NO AS A RETAILER, RESTAURANTEUR OR MOTELIER/HOTELIER WOULD YOU LIKE TO SEE MORE BUSINESS DURING THE OFF SEASON? YES NO ARE YOU AWARE THAT MOST CONFERENCES ARE HELD IN THE OFFSEASON AND SHOULDER SEASONS (SEPT. OCT. NOV. JAN. MAY)? YES NO ARE YOU AWARE THAT CONFERENCE ATTENDEES OFTEN BRING THEIR FAMILIES ALONG ESPECIALLY WHEN IT IS A RESORT AREA? YES NO j ARE YOU AWARE THAT OFTEN CONFERENCE ATTENDEES PREFER TO STAY AT SMALLER PROPERTIES? YES NO ~ ~~ ~ i". { ! ) DO YOU FEEL THAT A NEW VISITOR WOULD SEE OUR BEACH AS A FAMILY ORIENTED DESTINATION TO RETURN WITH THEIR FAMILY? YES NO WOULD YOU LIKE TO HAVE THE OPPORTUNITY TO ATTEND ANTIQUE SHOWS, BOAT SHOWS, ALUMNI REUNIONS, ROTARY AND OTHER FRATERNAL ORGANIZATIONS CONFERENCES? YES NO DO YOU FEEL A SMALL CONFERENCE CENTER ON CLEARWATER BEACH THAT WOULD BRING NEW BUSINESS THAT MAY NEVER HAVE VISITED OUR BEACH AND WOULD RETURN WITH THEIR FAMILIES WOULD BE A BENEFIT TO TOURISM ON CLEARWATER BEACH? YES NO IF PINELLAS COUNTY WERE TO FUND A CONFERENCE CENTER IN NORTH COUNTY WOULD YOU PREFER TO HAVE IT LOCATED ON CLEARWATER BEACH VERSUS TREASURE ISLAND OR A BEACH TO OUR SOUTH? YES NO FOR REALTORS: IF YOU WERE MARKETING A MOTEL OR BUSINESS ON CLEARWATER BEACH WOULD A CONFERENCE CENTER ENHANCE YOUR MARKETING EFFORTS AND HELP THE BUYER OBTAIN FINANCING? YES NO COMMENTS: J ~ j 9 -} 'e ,j ...... ._- -----------------1 )------------- .. .~~._- -----._._--"-_...._.~- -.-..- ---- --_.._-------------~---_.... 1-1. \ :\ I ~'I E R . S! L F, R . C~ I'~ ( ) R ( : E . J\ S S ( )(.: l."': rES ) Eco:-;O\\IC "11 DE' EUII'\IE,r Co''''\ U"I~ July 23, 1990 Da~ JUL 2 5 1990 Mr. Jerry O. Sternstein Ec 0 nomi e Oeve 10 pme n t Di ree tor City of Clearwater P. O. Box 4748 Clear\'/ater, Florida 34618-4748 De a r J e r ry : During the course of our Phase I presentation on the convention center, h/o questions \'lel'e asked to which I responded that I would get back to you. 'i.!!~. JI A question was asked as to how many parking spaces could be accom- modated on a five acre convention site. The answer, of course, relates to various physical considerations such as: whether the 152,000 square foot center occupies a single foot p}~int or is stacked on t\'10 levels; y/hether the center is elevated one level with ground parking beneath; ramp layouts for any structural parking; surface parking versus struc- tured; and others. Generally speaking, subject to actual site testing, it maybe assumed that 100 cars can be accommodated p~r acre of parking a rea. .J A second question related to the seasonality of the Florida conven- tion market and \'lhether most convention events would occur during the height of the tourist season vlhen hotel rooms ar'e at a "premium.1I live compiled an analysis which shows that although there is some concentra- tion of events in February-April there will be ample convention opportu- nities throughout most of the year. If you have any additional questions, please contact me. Sincerely, &~~ Vice President GD/sc cc: ~Iichael Ezell '\llama . Dl'Ilvcr · Ferl LallJ'.:rd~lk .. Sihl'l' Sl~ri!l,:! .. \\":\~hil;'gIOIl nile F::\l nro\\ard Ilolll.....;lrl!. FOri la'ld,'rd:dl" FIIHid:l. ~.~.'(ll · .'()),'..l(IJ.(IXXI ) Seasonality of Convention/Trade Show Activity ;n Flot~ida and in Hillsborough/ Pi ne 11 as Count; es, 1986-1990 ~ ~ ~ ~ r 1'la/1y Florida cOll1l11unities, including Clean'later, have numerous res 0 I' t - 0 I' i e /1 t e d hot e 1 s \'1 h i c hat t I' act 1 a I~ 9 e n U III be r s 0 f sea son a 1 to U r i s t s . In Clearwater, the peak tourist season, or period when hotel room demand is the highest, is February through April. 1./ The major resort hotels avertlge over 90 pet~ceJlt occupancy during tile high-tourist season. 1 j ! ~ ., ) ..J As part of the study research, hotel operators were interviewed about 111'00111 comnitmentsll for conventions/trade shO\'1s \'1hich might be booked in a new convention center in Clearwatel~. The operators of major hotel s i nd'ica ted tha t they woul d COI11ln; t 50-200 rooms each to conventions in-season and 150-250 rooms each to those booked during the tourist off-season. Therefore I some convent; on/trade sho\'I events can be booked at a new public facil~ty twelve months a year. Nevertheless, a conven- tion/conference center in Clearwater will likely attract most of its convention/trade show business (with hotel room requirements) during the tourist off-season period. This raises a question regarding the seasonality of convention/trade show business. r f :~ ~ ~/ ~ :Ii ~ ~J ;r ~ Con ve n t ion / t I' a de s h 0\'1 b us i n e s s i s hi 9 h 1 y sea son a 1 i n a 11 parts of the country. In most areas \'1ith a change of seasons,' activity is heavi- es't in the Spring and Fall. In warm v/eather spots, such as Florida, Ha- waii and Southern California, activity is heavy in the Winter and Spring r. 1 Al though tourists are the primal~y source of demand at this time, group meetings and othel~ sources also generate some room demand at these hotel s during the February-April time period. I~ ., ~ H..\~I1>IEJt . SILf.H . GEORGE' ASSOCIATES ') ;} ~\ 'ij 'r J ~ ~ <i ~ l,i '~, t\ ::t ,< ~. (;" i~ \:i \~ :-; ,,~, :~ " ~ If. 'S !Ii ~ " \ i "r; )' " I " ..... 'j , " ~ ~ ~ ,) .: . . ", l,' . '. I;'t .' ,.,' . f.: .... . ' I ". . l" . . . J " ':. : . ,.. . '. ,,', . " ._:' . " " ,: ", and part of Fall. December is almost always a period of 10\'1 activity everywhere. Some types of conventions seem to prefer summer meetings: educa- tional associations, religious groups and fraternal ol~ganizations are examples. Some trade associations hold their annual national meeting in the Spring or Fall and the organization's state or regional meetings are then booked at othe r t'imes of the year, often in the summer. The a t- tendees at sum11er conventions/tl~ade shO\oJs often coillbine their meeting participation \'lith a family vacation. In order to bettel~ understand the seasonality conditions under which a nevI convention/conference center in Clearwater \'Iould operate, we have examined the seasonality characteristics of the convention/trade s h 0\'1 i n d us try a c r os s F 1 0 l' i d a and i n H ill s b 0 r 0 ugh and Pin e 11 a 5 Co u n tie s for the 1986-1990 period. In this analysis we have looked at the number I of events and at total attendance. Seasorwlity of Florida Conventions Florida convention/trade sho\'l activity includes events held across the S tat e, i n c 1 u din 9 the C 1 ear\'l ate r a l~ ea. I n 9 e n era 1, con v en t ion / t r a de sl1O\'1 activity is heaviest from January through June and again in Septem- ber and October. Activity is fairly evenly distributed from January to May and for October with no definite peak of activity. Attendance patterns at Florida convention/trade shows follow a sim- ilar pattern to events, but there is some variation. Convention atten- , . dance is highest in January, September and October, possibly attracted by lower hotel rates in those months than during February-April. Seasonality of !l'illsborough/Pinellas Conventions -2- HAMMF.R . SILER' GEORGE. ASSOCIATES ) II ill s b 0 r 0 u g 11 / r i n ell a s con v e n t ion / t r a des h 0 \'/ act i v i t Y i n c 1 u de s events held in Cleun/ater, St. Petersburg and Tampa. It reveals a sea- son alp a t t ern s i mil art 0 the S tat e, but \./i t h a 1 i t t 1 e he a vie reo n c e n t r a - tion of events in JaflLlal~y, February and OctobeL April and Hay have the next highest concentration of events, follmoJed by f'1arch and June. 't :i f1 .~ ~ At ten d a nee pat t ern s s 11 0\'/ a mar ked va ria nee fro m the S tat e a s a \oJhole, partially reflecting the smaller t\'/o-counties sample. Although August has fe~/er events than most months, some events have very high at- ten d a n c e . I n fa c t , s eve r a 1 t r a des h 0\" S \'/ i t h con sid era b 1 e d r a \'1 m a k e i t the month of highest average attendance over the five year study period. Othel~ months of high convention attendance are April, February, January, and f.1ay, in order. The fo11O\'Iing Table summarizes the seasonality of Florida. and Hillsborough/Pinellas convention/trade show activity by events and a ttendance for the peri od from 1986-1990. '> -,.;~ Seasonal Distribution of Convention/Trade Show Activith Flol~ida and Hillsborough/Pinellas Counties, 1986-1990 r , . 1 ~. ~ f'10 nth Ja nua ry Februa I~Y t~a rch Apri 1 Hay June July August September October November December Florida 11% 11 11 12 10 9 5 4 8 11 6 2 100% '.). " ...t.i ~ , ~: . ;\ '!. Attendance(%) Events HIP Counties 13% 13 9 10 10 8 4 5 7 13 5 3 100~~ Florida 12% - 9 9 10 7 9 5 9 11 . 11 . 6 2 100% HIP Counties 13%. 15 2 16 12 6 2 18 2 10 3 1 100% -3- H'\:.!I'-IEH . SILEll . CrOHCE . ASSOCIATES ,; 'j f i If ~ ~ I, t ~! ~ f. '~ ~ , i ~~ ;:; ::i :{ v "- :\~ ~ 1; '" ~t d 1':1 ii. .~ ~ t ~? '" ') ) . .~, \ . V' , ,( t \ . ' , \ -':."11 \ . ( \.-, ,." ~ . "",\... '. ' I '> , (", . C. ,," ,.,0' . . ,. \ I,..' " " I .... I Conclusion Approximately one-third of Florida and nearby 30 percent Counties occurs during the peak (. A p r i 1, ': H 0\'1 eve r , t\'w - t h i r d s 0 r "--.... . ,. t i me s . N ear 1 y 30 per c e n t 0 f F lor i d a con v e n t ion / t r a des h 0\'1 a t ten d e e s go to events hel d 1 n February, Harch and April; about one-third of Ii ill s b 0 l~ 0 ugh / Pin e 11 a sat ten d e e s g 0 to even t s he 1 din tho s e s a In e m 0 nth s . Again, t\'JO-thirds or more of the attendees (those seeking hotel rooms) go to events held at other times. convention/trade show activity of that held in Hj.JJ.S.QPI"ough/P nellas ..... -....... . tourist months ot,.Febru~~~) ~1arch, and mon~ of these ev~n'Es""occur a t other ,) A convention/conference center in Clean'later \>Iill need firm hotel room commitments for booking events during the peak tourist season. Eve n tile n , Fe b r II a r y - A p r i 1 con v e n t i 011/ t r a des h 0\'1 boo kin g s vii 11 1 i k e 1 y be some\'/hat limited in numbers and attendance. By contrast, the facility \'Iill probably r.:ach peak bookings in mid-to-late Spr.i:ng, Fall and Janu- ary when a larger stock of hotel rooms would be available (committed). Convention centers tend to compensate for low convention and trade show peripds, such as when minimal hotel rooms are available, by booking consumer shows and local events, which do not require hotel rooms~ - -. 0" ..- ) -4- HAMMER' SILER' GEORGE. . ASSOCIATES ) October 1991 Responsc - The Solid \Vastc. Division of thc Public \Vorks Department should bc notificd of allY situation wherc more dumpstcr capacity or more frequent pickup is needcd. These situations will bc addrcssed. Public street trash baskets arc alrCiluy scrviced 011 weekends and holidays. Tourism IsslIe 1. ReCOIlUl1Clldatioll - H.edevelop the area between Poinscttia Street to the Bay and froIll l\1ariallIlc to Baymontto include: a low profilc, parkillg garage; a boardwalk along the bayside; combi11atioI1 upscale shopping and cllteJ1ail1Il1cllt area long the bay; large restaurant boats in the water nearby. Harborwatch (in Baltimore) or Covington L'lnding (in Kcntucky across from Cincinnati) could be models. This should be voluntary witll city assist..1I1CC. Septcmber 1994 Update - Redevelupmcnt plan prepared ami ulldcr public input phase. Febmary 1994 Updatc - ^ cOllllllercial alld residcntial area redevelopment plan is under dcvclopmcllt by thc Central PellH itling DCpllrtll1CI1 1. It is ant icipatcd that this plan will be prescnted to the COlllmission in April or i\1ay 199~. r~ ' I' .,,~t October 1991 Rcsponse - A limited redevelopment plan [or Clearwater Beach can bc included in the Planning alld Developmcnt Depaltment FY 92/93 work program. The area proposed for redevelopment north of Marianne Street would be included in this redevelopment plan. Other arcas which could bc considcred for redevelopment ',vould include Bright water A vcnue and other areas in Clearwater Beach. Design/architccl\.ll~l issues could bc addrcssed as part of this plan. This will bc considcrcd for inclusion in thc 92/93 work plan. 2. RecomnlCnd.llion - The City should aid in the developmcnt of a public beach pavilion ill the Pier GO area. Givc the picr concession a new look in keeping with the adopted theme. As this recreation area. becomes more uscd, extcnd it gradually southward to the South Beach pavilion but not allow street vcndors or concessionaires on city owned property, with the exception, perhaps, of a carousel as a focal point to highljght one area. Septembcr 1994 Update - Commission has approvcd design concepts for the Pier GO area.. These concepts arc to bc iJJCOlvorated into a developmcllt proposal for this area. February 1994 Update - Big Picr 60 is currently bcing reconslructed, with a planned opening ill April 1994. The scrvice entrance to Picr GO is also being improved with landscaping, Ilew benches and replaccmcnt of concrete arc..'lS. Octobcr 1991 Response - Thc' Picr Pavilion lease agreement cxpires 011 Deccmber 31, 1993. Due to the expiration of a thirty-year period, this lease must be bid on the open market. Prior to submitting thc bid package, the City will evaluate and study what changes should be incorporated at the location, keeping in mind thc Task Force recommendations. } ,,,, CLEARWATER DEACH BLUE RIBBON TASK FORCE 17 SEITE.1\.1BER 1994 UPDATE /I' 3. ReconlmclH.latioll - Convert the area around the pavilion to a shaded, grassy picnic and play area ) with picnic tables, play sets and perhaps a shuffleboard court or two. September 1994 Update - Commission has approved design concepts for the Pier 60 area. These concepts are to be incorporated into a developmcnt proposal for this area. February 1994 Update - The Parks and Recreation and Public \\'orks DcpaI1mcnts are working to provide additional landscaping and new tables and benches in an effolt to improve the approach to the Ilew Big Pier 60. October 1991 Response - The Pier Pavilion leasc agreement expires on December 31, 1993. Duc to the expiration of a thirty-year period, this lca~e must be bid on the open market. Prior to submitting the bid package, the City will evaluate and study what changes should be incorporated at the location, kCCpi ig in mind the Task Force recommendations. Becausc of considerable problems with sand blowing frol11 IlorthwesleIll w incls, some of the proposed facilities may be unsuitable for being placed arollnd the Pier 60 Pavilioll. 4. Rceommenurltiol1 - Funds for the cost of thesc improvements could be obtained by holding concerts or similar activities in the Picr GO public events area. September 1994 Update - No change. j . Febnlary 1994 Update - No challgc. October 1991 Response - The Picr Pavilion lease agreement expires on December 31, 1993. Due to the expiration of a thiI1Y year period, this lease must be bid on the open market. Prior to submitting tJIe bid package, the City will evaluate and study what changes should be incorporated at the location) keeping in mi.nd the Task Force recommendations. It should be noted that numerous special events sponsored by non-City groups have been conducted immediately south of Pier 60 during the past several years. However, although the City recovcrs its costs, revenues beyond costs lla \Ie not been coUcct~l. 5. RL"CUUUllenua(ion - Locate parking for handicapped and Picr 60 fishennen around the perimeter. September 1994 Update - No change. February 1994 Update - The Picr GO lot offers validated parking for Pier 60 fishemlen; lower cost metered parking is available in adjacent metered lots and spaces. Handicapped parking is available in the Pier 60 lot, as well as other adjoining City lots. ~) CLEAR WATER BEACH BLUE RIBBON TASK FORCE 18 SEPTEMBER 1994 UPDATE ) OctoDcr 1991 I~espoIJse - Curn;ntly there is limited parking outside the attended Pier 60 lot on the cast side of the pier pavi.lion for handicapped ane! Pier 60 fishennen. Pier 60 fishcnllen can also park ill the attended Pier 60 lot and pay at the pier. The Pier 60 lot is being recommended to return to metered parking, which will accollllllodate 1110re handicapped parkcrs. G. Recomlllcnuat ion - COllsider redeveloping the city marilla and explore the possibility of expanding tile site by re~dignlllent of the adjacellt streets. September 1994 Update - No change. FebmaI)' 1994 Update - Tile Clearwater 1Ylarina building is in the process of having a facade improvement in keeping with tile "Tropical Seascape Themc." The marina seawall sidewalks arc being replaced with concrete sidewalks with brick borders. ;~ ;I October 1991 Response - Two of the subcommittees for the Task Force recommended that the City look at a ten year window for redeveloping and expanding the marina site to approximately 5.75 acrcs. Thc committees asked that the City show a willingness to faithfully discuss with groups the possibility of working O\1t a combincd plan for the redevelopment of the area, which would include thc marina, memorial civic center and Beach Diner. Thcir recommendation would include the rcmoval of the Beach Dincr ancl mcmorial eivic center buildings and the construction of a new marina building/complex. The City could save several thousands of dollars by discontinuing the mcmorial civic center building. The Beach Diner (Marriott COlp.) lease agreement with the City wiD expire on July 21, 1997, and has no renewal option. Thjs lease pays the City $60,000 per year, plus percentage of gross. Thc Task Force vision of the redeveloped site calls for the south causeway street heading from the beach to the mainland to be moved to the north, thereby creating a large area for the new marina building/complex with retail shops, convention center, parking, office space and top Door restaurant. Also the existing I11cu'ina boat docks would be studied for redesign and expansion with this recommendation. The marina building will be forty years old next year, and although in good shape, caIlnot be expected to last forever. The main tenninal boat docks were rebuilt in 1988, the east teI1llinal docks were constructed in 1975. The redeveloping of the City marina site has man)' positive factors with a combination municipal building \vith shops, convention center, rental office spaces, increased pa.rking and restaurant. The City could generate revenue from the leased spaces and have a centraJly-located focal point for Clearwater BC<1.ch. It is recommended that this not be pursued until the expiration of the Marriott lease agreement on July 21, 1997. Collaboration with Downtown Issue 1. RCCOITlmendatioll - Emphasize the tram as t.he major link to make possible bc..ach/downtown relationships. ....~i i CLEAR WATER BEACH BLUE RIBBON TASK FORCE 19 SEPTEMBER 1994 UPDATE < '. ~ i , ~.... .~ " '/ ~~ , " ~t : \' ~',~ , ~~; I~ '.:. .~ .wl ,'~' "e' ;;. i; ',: :1, 1""; .I.' 0:'.: ." { J "''' f.~ i ;; 1 '.. j 'i I II ~ :1 .~ "j ) ~- fL~~ --J \ \ __J 11.-......---j L__.___) ~..,_. . _._j \__ " --"- ....... .... " _. I (\ It- ., '.." ...----... ,- .....--.. - :: I r~~~;~'(~)r~.~~.).' ,I.,> . '(l.ll-y'luiH' \.1" ;'>~j -'i ( ) ((lllr~', I ( .' ~~)l ,.~~=-~-~.:~.. ',.) . f\_Q \ ) (~' 'l [(( ---~~i.l~~' 1',. I )\.. . J .~ -=:::: ~. . ..~...~~ ' .>- r.XY.fC\"'NU~ ---:-/ . ". . ~"/ i ~ . r / I --.... ----~ - '( "-~~'--f~" rLt i~;~:;:"-~' '\ I , 1HfJ>Wf', oPJ J II) a:.~,f~) ! !; I( i' k I! Iv: I I : --1. ! ,1=',,-,P?),'{ ~ -; 'I-I' I r -~- r - O['tL : I ! Iii 2 J. " >;- a;'o eN L/>fJ6rf 0 MMI JJ A /::J IJf- __1' lr?15Ac..i) .. J ,. ') ,i. jJ _f) I' ! CLE^RWl\'l'I~H }3g^CII 'l'OUHISM MAHKE'l' NICHE AND NEEDS FOR ATTRACTION/ACTIVITIES 1 . CONFERENCE CENTER study due to be completed shortly. Que s t ion - 011 be a c h 0 ]~ bay fro n t ? Ide a! Rea 11 i 9 h n men t 0 f c a use \oJ a y b 0 U 1 e va r d ton 0 r tho f present f\1emor ial Ci v ic Center site, allowi ng all lands south to marina to be redeveloped into new marina/conference center/shops/etc. 2. PINELLAS TRAILS Possibili.ty of spur Lo beacl1. 3. DEFINE "FAMILY" What it lIleans to one person /!lay not be the same to other people. College kids- some are excellent business and like Clearwater Beacl1' s present "family" atmosphere. 4 . DEMOGRAPHIC OF TOURISTS Some of task force \.]ould like it to cha nge t.o be more like Sanibel/Captiva, ei. higher income, spend more money on "quality" items. 5. ATTRACTIONS/ACTIVITIES A. Existing 1. Marine Science Center 2. Miniature Golf 3. Caladesi Island 4. Fishing Fleet 5. Ferry Service 6. Bridge & Pier Fishing B. New 1. Rosie O'Grady-type complex 2. Hamlins Landing to East Shore Drive 3. Movies on Beach ') ."i~ J .~) Page 'l'wo August 2B, 1990 Clw. Bch. rrourism Mkt. C. Expand included activities areas south to John's Pass and to Bayfront 1. Co-promote with Jolln's Pass 2. Seabird Sanctuary- best to leave it where it is. 3. Possibly use bayfronts for such things as conference center, theaters or Quay like in Sarasota. D. May need master developer Yacht bnsin could be recolllmended [or something like wnterslide/wet & Wild activity. 6. PARTICIPANT EVENTS vi hat can wed 0 to b r i n 9 III 0 r e to urn a In e n t s, \'l h i c h \'l 0 u 1 d b r i n g participants who need hotel rooms. A. Volleyball 1. Volleyball Hall of Fame 2. Develop tournaments 3. Junior Olympics 4. Softball Tournaments B. Official Beach of Universal Studios vs. Official Beach of Disney. 7. IDENTIFY POSSIBLE REDEVELOPMENT SITES Get aerial map of beach and. architects last developer type person to revue and discuss possibilities of redevelopment of such areas as Yacllt Basin Apartments, East Shore Drive,etc. ~ I~;.':', . >tV, .-:~": ..... d, h:" .~.. .' ,_ .",.:",..:_.~:.>/.!'.; ~\'...~t' ~::, /A,J..~ .: :..~I...;...:J~.;,~.::_:\.i, .;:-:.;...<.~:, ".,..~;:..:~';",~;;,::...~.:"\:~".w,f~<..."~<...:,;)t';,,.;;~'(i.....'~":::.,.1./,.:,,:,.; ..;~">ol '~~~~'1~~:''';r:'{''o:C;",..).~~;!.r ~;'~!:'~""C:~i';'~j..H ~.~. ...~I.... .,: ~ ~";;\,- !"":l":"!\"l"'i,~..,lt~f\~"':~"~"'l""""'" . .... .' .', .'d' \..'......, ." '..' ...;..' . ..."....,L,.:;".:..\.,.'.'. ~ .V~ .t, r.{l{ , I. 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