06-28-1993
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Agenda/C
. 6-28-93
1063
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* Revised
AGENDA
Community Redevelopment Agency
* June 28, 1993
* approximately 9:00 a.m. (after Pension Trustees meeting)
l.
Call to order
II.
Approval of Minutes of:
6/17/93
Ill.
Unfinished Business ... - None
IV.
New Business
a) May 93 Financial Statement
*b) eRA properties
*c) Use of DDS property inventory
*d) Update on retail recruitment
*e) Incubator Status
*f) Report re: use of County
parking lots after hours
*g) 7/12/93 Joint Meeting with
DDB
v.
Adjournment
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City o~ Clearwater
CLEARWATER COMMUNITY REDEVELOPHEtlT AGEtlCY - General Fund
Interim Statement Of Operations
Eight Months Ended ~ay 31,1993
Revenues and other Financing Sources:
Tax Increment Revenues:
P;nellas County
City of Clearwater
Downtown Development Board
Other Revenues:
Interest Earnings on Investments
Interest Earnings on Debt Reserve
Rental Income - Coachman Lease
Rental Income - STEP lease
Rental Income - Kravas Parking
Other Income
Total Revenues
Expenditures:
Economic Erwi ronment
Miscellaneous
Saturday Downtown Parking - Street
Advertising - Bilgora/Bluff Parcels
Prof Services - East End
Cap ita lOut l3,Y
Parkins Lot Expansion - Kravas Parcel
Trans~ers (IN)/Out:
For Funding Capital Projects
For Debt Service Requirements
Fund 214 - ~O% of Tax Increments
Reimburse General Fund - Adm expanse
par'kir.g Fund - Garden Ave Garage
Total Expenditures and Transfers Out
Excess of Revenues & Other Financing Sources
over Expenditures and Transfers Out
Balance Available 10/01/92
TOTAL Funds Available For Appropriation
File: CRA_~93
06/09/93
Month
Of
~ay, 1993
Actual
Thru
5/31/93
Original
FY1993
BUdget
Variance
Favorable or
(Unfavorable)
0 277,829 304,400 (26,571)
0 260,750 268,000 (7,250)
---------- ---------- ---------- ----------
0 538,579 572 ,400 (33,821)
-----...---- ----------- ---------- ----------
0 9/578 9,750 (72 )
o
o
1 ,313
o
500
5
5,000
10,000
15,750
25,260
(5,000)
(10/000)
(3,93B)
(22,155)
4,215
10,014
o
o
11,812
3,105
4,215
10,014
1,817
63B,160
(60,757)
571,403
9
o
166
14
1 ,088
o
(10,446)
(4,514)
1 ,912
15,000
10,446
4,514
3,000
15,000
o
15,520
70,000
54,480
, 0
310,150
310,389
(239)
0 107,716 114,480 6,764
0 104,530 104,530 0
0 21,000 2 1, 000 0
...--------- ---------- ---------- ----------
189 280,399 638,160 357,761
---------- ---------- ---------- ----------
1,52B
297,004
o
297,004
----------
------..---
------...---
----------
----------
----------
7,960
304,964
----------
----------
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CITY OF CLEARWATER
Interdepartmental Correspondence
TO: Jerry sternstein, Economic Development Director
FROM: Jacquie DeGray, Staff Assistant
SUBJECT: Retail Recruitment Update
DATE: June 27, 1993
The following is an update on the mini-recruitment program:
Packets Mailed out 146
Follow up calls 62
Left Message 26
Call Back 12
Interested 8
No Interest 8
Out of Business 2
Other 5
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COUNTY, FLORIDA
PINELLAS
PHONE 18131462'3485 .315 COURT STREET. CLEARWATER, FLORIDA 34616
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September 16, 1992
FRED E. MARQUIS
COUNTY AOMINI5TR....TOR
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CiTY CLE:x/\
Mr. Michael J. Wright
City Manager
City of Clearwater
P.o. Box 4748
Clearwat~FL 34618-4748
Dear ~ Wrigh t:
Pursuant to your letter dated August 19, 1992, concerning closure of the
parking lot at the Fortune Federal Bank Building, located between Fort
Harrison and Osceola Avenues, in Clearwater, this parking lot has reopened for
public use after normal business hours.
The County's contractor for remodeling the Fortune Bank Building will be
starting construction in a few days. The parking area immediately north of
the building will be closed during construction so the contractor can have
access to the building and for storage of materials. Construction should be
completed in January, 1993.
The parking area east of the building, between the alley and Fort Harrison
Avenue, will remain open. During business hours the lot is reserved for
County employees; however, after normal business hours, the public may use the
open parking area at their risk.
After construction is completed, the parking area immediately north of the
building will reopen.
I appreciate your concern on the use of this parking area by the public after
normal business hours. If you should desire further informatioll on this
matter, please call me.
Sincerely,
arquis
dministrator
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Cafe Madrid - Parking
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Pick Talley, Director of Pinellas County Water Systems
464-3438
All parking lot spaces are assigned for days (there is a waiting list). County has entered into
a mutual agreement with the two churches to park and exchange parking facilities with them.
They have the right to it on Sundays and certain weekday evenings. The churches even have
the county under their liability policies.
County is going to put gates that are code operated. They will give the churches the codes
and the churches will have volunteers to open and close the gates for church functions so that
is already committed to them for Sundays and certain other evenings of the week.
County is happy to work out a similar arrangement with any of the commercial businesses
downtown on any other days that the churches do not have access to the lot but an agreement
will have to be where the business is responsible for their people using the lot. The County
does not want to get into the situation where it has to have vehicles towed. Don't want to be
in the business of making citizens unhappy.
They are saying to Cafe Madrid -- if they want to be responsible to open the gate'and make
,sure when they close the business the gate is closed and vehicles are gone. His
administrative assistant Wayman Bailey is talking to Cafe Madrid.
If there is anything either he or Mr. Bailey can do to help, call him at 464-3438.
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CITY OF CLEARWATER
Interdepartmental correspondence
TO: Michael J. Wright, city Manager
FROM: Jerry sternstein, Economic Development Director ,~
SUBJECT: Discussion topics for CRA/DDB meetings scheduled for
June 28, 1993
DATE: June 24, 1993
INCUBATOR
On June 16th, I had a lengthy conversation with M. Scott Faris,
Executive Director of the Enterprise corporation of. Tampa Bay,
regarding Business Incubators. Prior to our meeting, Mr. Faris had
reviewed my April 25th memorandum on the subject and concurred with
the procedures contained in the paper. I told Mr. Faris that there
was strong interest on the part of the Clearwater CRA Commissioners
to pursue the concept. I encouraged him to submit a proposal to
you detailing the steps to be taken and the costs involved. Mr.
Feris has indicated that a draft of his proposal will be available
at the end of the month.
CRA PROPERTIES
The specific properties mentioned were the Bilgore site, the CETA
building and the parking garages. At the last CRA meeting, the
Bilgore site was discussed in conjunction with the sale of the Sun
Bank building. While the majority preferred to negotiate selling
the remainder of the parking garage, the Bilgore site was not
completely ruled out. The CRA paid $690,000 for the Bilgore
property, $450,000 for the CETA property. I rewrote the CETA
advertisement using the revisions that were suggested by the CRA
Commissioners. I briefly spoke with Jean Sherry of Pearson,
ThomasjLKW and will meet with her to elicit any ideas she' might
have for "creative" marketing of the properties.
DDB SPACE INVENTORY
I am attaching a copy of Jean Sherry's memorandum of June 11, 1993
for your review. This will give you the status of this project.
Page three (3), last paragraph addresses the "mini-recruitment"
program. An update on this program is attached.
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CREATION OF A CDC
I met with Scott Shuford and asked that he recapture the 1989
census data for the Enterprise Zone application. Since the eRA
wants to use the zone district as the boundary for their CDC, even
though the eRA and zone boundaries are not identical, we will need
that data to substantiate our distress rating based upon the
community conservation index which is a critical part of the state
application.
NON-CRA BUSINESS
I have had extensive contact(s) with George Dengler and Bob Siler
,of Hammer-Siler-George in an effort to elicit a proposal from them
on the adaptive reuse of the city-owned Maas property for a
conference/convention center. I expect a proposal from them next
week, depending upon their ability to reassemble their project team
and refocus and refine their original work product.
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CITY OF CLEARWATER
Interdepartmental correspondence
TO: Jerry Sternstein, Economic Development Director
FROM: Jacquie DeGroy, Staff Assistant
SUBJECT: Retail Recruitment Update
DATE: June 24, 1993
The following is an update on the mini-recruitment program:
Packets Mailed Out 145
Follow up calls 39
Left Message 14
Call Back 12
Interested 6
No Interest 5
Out of Business 1
Other 1
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, PEARSON, THOMAS/LI<W
ADVERTISING &1 PUBLIC RELATIONS
MEMORANDUM
To:
The Members of the Clearwater
Downtown Development Board
.
From:
Jean Sherr
RE:
Space Inven 0 y Distribution
Da te:
June 11, 1993
As scheduled, the space inventory project will be complete and ready for
distribution and use beginning late June.
Since the project's initiation last fall by the DDB, the future of the board has
become uncertain, and therefore the potential use for the inventory is uncertain
as well. With this in mind, we will need to enlist the board's preference as to
how the new materials could best be put to use. To assist this process we have
organized a list of possible options for consideration. But first, we feel it is
necessary to review the recruitment prograln's original intent, and to also
review the specific inventory materials that are now available.
In April 1992, the agency presented an indepth business (retail and office
industry) recruitment plan 'which organized a system to 1) determine target
markets; 2) proactively promote the do\vntown through media advertising
and/or direct mail; 3) fulfill requests for information lvith a package of literature
including market facts; 4) forward leads to appropriate property owners and/or
real estate representatives. The proposal also provided for a direct mail test
program. The recruitment plan was neither approved nor disapproved while
the board explored alternative marketing options.
The board did, however, express the concern that in order to effectively market
vacant space in the downtown, a thorough inventory of vacant space needed to
be available. The project was consequently begun.
Bayport Plaza' Suite 800
6200 Courtney Campbell Causeway
Tampa, Florida 33607-1458
(813) 281-9511
FAX (813) 281-1957
t,,!L'mbt~r Amf'ricilll Association of Adwrtising AI!f'nrips
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The completed space inventory materials, as provided for under the contract
with the Pinellas County Property Appraiser's office, include:
A) One wall-size land use map of the redevelopment area. Land use
is coded by colors as follows:
Orange - Residential
Red - Retail
Yellow - Office
Green - Government, parks, etc.
Gray - lnd ustrial
Tan - Public Parking
Pink - Institutional, schools, churches
Purp Ie - Financial
Brown - V acan t land
Striped - Multi use, high-rise commercial
White - Unassigned
B) 15 qty., 11 x 17'/ mini land use maps
(same color codes as above)
C) One wall-size map of vacant space only in the same redevelopment
area. Vacancy is shown in same color codes as above.
D) 15 qty., 11 x 17" mini vacancy-only maps
(same color codes as above)
E) Computer printout of vacant properties listing pertinent
I'for sale" or leasing information (one listing per 8-1 /2 x 11).
Note: According to the field survey report, out of the 566 parcels in the 255-acre
redevelopment district, there are 99 total vacancies (as of 6/1/93):
Vacant land 25
Completely vacant building 50
Partially vacant building 24
99
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'YVhile the above inventory material quantities are included in the contract,
additional duplicates can be purchased:
Wall map
@ $8.00 ea.
11 x 17 maps Oand use & inventory space) @
@
$3.40 ea. (colored Xerox) or
$.67 ea. if printed in a
minimum qty. of 11M
($670 total)
Inventory listings
@ $19.801 set
(20ft per copy for 99 qty.)
The original marketing plan provided for two main users of the inventory
material: 1) the Economic Development Office (Jerry and Jackie), and 2) area
Real Estate offices.
ECQnomic Development Office
Materials would be used as part of a fulfillment package used to respond to
requests for information generated from media advertising, direct mail, word-
of-mouth, etc. A customized packet of information could be assembled
depending on the prospect's needs; Le." if the prospect is looking for a retail
location with 5000 square feet, 10 parking spaces, etc." then those with listings
that best match the stated requirements are gathered and assembled, along with
a land use map and a vacancy map. The package would be immediately
forwarded to the prospect, and the lead turned over to the appropriate real estate
agent and/or property owner.
A case in point: Under the eRA, the Economic Development office initiated a
mini-recruitment direct mail program earlier this year. A list of known retail
businesses looking to relocate was purchased for use over a 12 month period,
with list updates quarterly. An initial 126 were mailed a letter and a package of
information including demographics. Of the 126" 38 were followed up by
telephone. Of the 38 attempted calls, 12 contacts were actually made. A a result
of conversations with the 12, six became very solid leads. These six were
interested in receiving specific space listing information. The new inventory
maps and listings are ideal for these prospects.
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.ReatEstate Qftices
According to the original recruitment plan to work with area realtors, an
inventory package of materials consisting of one 11 x 17 land use map, one 11 x
17 space inventory map, and one copy of each of the 99 vacant space listings
would be provided to offices that represent downtown properties.
The materials would be used by the individual offices to follow up leads
provided by the DDB, and to use in their own downtown Clearwater marketing
programs.
Program Options
Since no formalizedDDB recruitment program is currently in effect to generate
business relocation leads, we suggest considering some or all of the following
options for the new space inventory materials.
1. Provide one complete set of materials to each of the
real estate offices representing property in the downtown.
Each office will be responsible for developing its own
marketing program using materials to generate leads or
for follow-up informa Hon.
According to the field survey report, there are 23 active
real estate offices involved with downtown properties.
They are:
LEASE
Frank Leo
Dick Whistle
Mr. Harris
Dave Eggers
Tony Saravanos
Jim Schaller
Leonore Reynolds
Jim Nelson
Donnie Russell
Leases for father Alfonso Leo
Your Choice Properties
Harris Company, Realtor
Centerpointe Realty
Hanlon Real Estate
Century 21
Bruce Strumpf Inc.
Gens tar Real ty
Arnold & Associates
447-4100
449-9991
797-0888
536-3000
934-1111
398-7771
449-2020
441-9400
572-7881
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Betty Hayes
Robert Alter
Carol Warren
Mercedes Angell
Roger Woodruff
Buzz Huechan
SALE
Vincent DeMattia
Jerry Kaiser
Bob Snibbe
Bill Hutchinson
Tom Duncan
Jim Schaller
Howard Swartout
Robert Jinks
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Prudential Florida Realty
Faison Associates
Arnold & Associates
Arnold & Associates
Arnold & Associates
Klein & Heuchan
442-4111
229-8945
442-7184
442-7184
442-7184,
441-1951
Florida America
Prudential Florida Realty
Viewpoint Realty
Eischenbaugh
Klein & Keuchan
Century 21
Marie Powell
Eischenbaugh
725-3993
442-4111
586-1779
442-4500
441-1951
398-7771
724-7100
442-4500
One complete set of materials would be valued at approximately
$30 each. The total investment for these offices would be approxi-
mately $690. Additional copies could, of course, be provided at
an additional cost.
Inventory listings can be made available to area Realtors on
conlputer disk from the County Property Appraiser's office.
Since many systems vary or are not compatible, the DDB may
wish to convert the PAD program to a universal format called
ASCii, which can be done for approximately $100. At that point
3-1/2" or 5-1/4" copy diskettes can be produced for $10 to $12 each
for the individual offices.
2) Provide one land use map, one vacancy map and copy of listing
to property owners who are selling or leasing property themselves.
Currently there are 76 owners representing themselves. Again, the
materials could be used for their own marketing efforts.
One set of materials would be valued at approximately $7, using
color Xeroxes, or $1.54 using preprinted maps. The DDB may
wish to furnish several sets to these owners as needed.
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We suggest mailing an initial set to each owner, along with a reply
card or instructions to call if additional sets are needed.
3) Supply materials for the Economic Development Office to respond to
leads from the eRA's mini-recruitment program.
4) Provide sets as the DDB feels appropriate for:
eRA director
Judi Hackett as she develops prospect leads
from her n1arketing program.
Brenda Nixon for Arts Colony development.
The Clearwater Chamber of Commerce,
Economic Development Department
The Tampa Bay Partnership
Once the DDB has determined appropriate options, the agency will
arrange for quantity supplies and distribution We suggest mailing
materials to property owners ,vith cover letter. We suggest calling
each real estate representative to personally explain the program
and materials, and follovv-up after telephone conversation by
mailing materials.
Without a formalized DDB marketing plan for its use, we feel a
grand-scale public presentation of the inventory materials would
be inappropriate. However, depending on the Board's direction,
the agency can provide information sessions for individuals or
groups who would be appropriate in developing leads or responding
to requests for specific space needs in the downtown.
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