06-18-1990
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Agenda/C
6-18-90
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AGENDA
Community Redevelopment Agency Meeting
June 1 Bt 1990 - 9:00 a.m.
I. Approval of Minutes of 6/4/90
II. Contract for Downtown Market Assessment
III. Adjournment
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CO~n.IUN ITY REDEVELOPMENT AGENCY
Agenda Cover Memorandum
Page 1 of 2
Item II :, '1 S '9'
Meeting Date: l / / l
Subject:
CONSULTANT FOR DOWNTOWN MARKET ASSESSMENT
Recommendation/Motion:
Approve staff's ranking of firms for consultant services for downtown market assessment and
authorize negotiation of contract.
o and that the appropriate officials be authorized to execute same.
BACKGROUND:
On November 6, 1989, the Carmuni ty Pedevelopment Agency approved "i n concept II the
initiation of a market assessrr.ent for downtown Clearwater. Staff prepared the RFP and on
Februari 26, 1990, the CRA revie\~ed and approved the issuance of the RFP.
The RFP for the Downtown 11arket Ass~ssrnent was advertised in the Pinellas County Review on
March 9, 1990 and again on March 30, 1990. The deadline for responding to the RFP was
April 17, 1990 at 11:00 AM. Seven companies responded to this Request for Proposal. The
respondents were:
RPR Economic Consultants
KPMG Peat Marwick
Robert Charles Lesser & Company
Hunter Interests, Inc.
Casella & Associates
Hanmer, Siler, George Associates
Real Estate Research Consultants, Inc.
After reviewing the seven proposals, staff recorrmended that the following four firrrs be
asked to make presentations to the cit~ After presentation the firms are ranked as follows:
1) Hunter Interests, Inc.
2) RPR Econanic Consultants
3) Hamner, Siler, George Associates
4) Robert Charles Lesser & Canpany
The downtown market appraisal is an important component of the downtown revitalization
agenda. It is critical that we understand precisely what our downtown market can support
in te~s of retail, office, entertainment and housing. It is equally important to
conceptualize both real and perceived problems like parking, traffic flow and public
policy restraints that would have an impact on the downtown. Without precise market
infom,ation, we will be unable to selectively "target" development prospects. tV'e will
then be forced to speculate on developrr.ent opportunities. The market assessment will
narrow our media and search activities to prospects that would find the dO\fl1town
attractive.
Total
Commission Action:
o Approved
[J Approved w/conditions
o Denied
o Continuea to:
Reviewed by:
legal
Budget
Purchasing
Risk Mgmt.
DIS J
ACM -Uti
Other
Originating Dept.:
Economic Devela .
Costs:
User Dept.:
Current FY
Funding Source:
C Capl. Imp.
L-; Operating
=-J Other
Attachments:
Submitted by:
-V/l
City Manager
Advertised:
Date:
Paper:
!xx Not required
Affected parties
I...-- Notified
!. ~uired
AppropriatIon COde:
lx.i None
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Page 2 of 2
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The firm we select will playa pivotal role in our revitalization efforts.
Their approach should be "developer" orielted. Throughout the review pcocess,
we looked for a firm with solid development credentials; one that would be
able to assess the market, tell us what types of new development are feasible,
what we must do to achieve the development, and which developers are most
likely to be interested in working with us. In essence, we want a realistic
market assessment and action program that will help to generate new
development and not simply a study that provides an overview of market
demographics and potentials.
The assessment will also serve as a policy framework to justify the input of
City inducements that might be necessary in order to foster downtown
redevelopment. The city will have an opportunity to define the role it is
prepared to play in pursuit of development while at the same time gain an
intimate understanding of what the development community expects or needs in
order to make a potential project work.
On June 1, 1990, the four shortlisted firms made their presentations before
city staff and other interested parties. City staff was unanimous in
selecting Hunter Interests, Inc., as their first choice to provide the
requested services. Hunter Interests offered a canprehensive and innovative
approach to the market assessment. Their proposal stressed the translation of
market analysis into viable development projects and focused on large catalyst
projects as opposed to smaller, less dramatic developments. This proposal was
written from a developer's perspective and shows familiarity with the
Clearwater area and its market realities. In discussing supply and demand
factors, 2/3 of the consultant's work will be placed on retail market while
1/3 will assess office/commercial, residential, entertainment, etc. Given Don
Hunter's reputation and expertise, his direct and extensive involvement is
crucial to the work product.
The fee of $28,500 is within our fiscal capability; indirect expenses will add
approximately $3,500.00 to the total costs.