PROMOTIONAL LICENSE AGREEMENT FOR CITY EXPO (3)
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PROMOTIONAL LICENSE AGREEMENT
THIS AGREEMENT is made and entered into as of this
sep1;. 1997, by and between Clearwater Trust dated
referred to as "Licensor", and City of Clearwater. Florida
to as "Promoter".
G-t.A-
9/30/92, hereinafter
hereinafter referred
day of
RECITALS
A. Licensor is Clearwater Trust dated 9/30/92 for that certain
shopping center commonly known as Clearwater Mall. Said shopping center is
located at 20505 U.S. Highway 19 North, suite 310, Clearwater, Florida, 33764
and shall hereinafter be referred to as "Center".
B. Promoter desires to use a portion of Center at certain times for
the purposes of conducting thereon certain activities. Said activities shall
be subject to the terms, covenants and conditions of this Agreement.
TERMS
NOW THEREFORE, for good and valuable consideration and the mutual
promises herein contained, the parties agree as follows:
1. Grant of License. Licensor hereby grants to Promoter a license to occupy
and use, subject to all the terms, covenants and conditions hereof, that
portion of Center described as follows: Common area as approved by the Mrketing
Director
Said portion of Center shall hereinafter be referred to as "Premises".
occupy the
activities
Recreation program
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5. Payments.
(a) Promoter shall pay Licensor the sum of $
the terms of payment specified as follows:
-0-
according to
(b) Licensor shall pay Promoter the sum of $ -0-
according to the terms of payment specified as follows:
6. Ter;m. Ter;mination. The term of this Agreement shall commence as of the
date of execution hereof and shall continue in full force and effect until
October 26. 1997. Either party shall have the right to cancel this Agreement,
at any time, upon giving thirty (30) days' written notice thereof.
7. Permits. Promoter shall obtain any and all permits, licenses and
authorizations which may be required by any and all governmental authorities
with respect to the Activities. Should live or recorded music be used by
Promoter, Promoter shall be responsible for all fees payable to ASCAP or any
other authorized agency or association. Should Promoter hold a valid license
for this purpose, a copy of said current license shall be provided to the
Marketing Director no later than thirty (30) days before the scheduled
Activities. All installations and equipment used by Promoter in performing the
Activities shall be maintained and installed in strict conformity with the
requirements of the Board of Fire Underwriters as well as local, state and
federal laws, rules and regulations.
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8. Taxes and Fees. Any and all taxes, fees and assessments, including, but
not limited to, license fees, fees for permits, profits, sales or use taxes,
personal property taxes, or any other taxes which may be levied or assessed on
the assets, business or capital of Promoter or on Promoter's income there-from,
by any duly constituted government authority, shall be borne and paid for by
Promoter.
9.
forth
abide
Rules and Regulations. Licensor has and shall from time to time set
Rules and Regulations Governing Promotional Activity. Promoter agrees to
by all such Rules and Regulations as though set forth in full herein.
10. Employee's Benefits. Promoter agrees to assume exclusive liability for
the payment of any sums imposed by government authorities for or relating to
workmen's compensation insurance or the Social Security of employees or other
persons who perform work or service for Promoter in the performance of its
obliga-tions hereunder. Promoter also agrees that it will execute and deliver
to Licensor any further written documents in connection with the foregoing
which Licensor may deem necessary or expedient to comply with any order, rule
or regulation of any duly constituted government authority.
11. Assignment. It is expressly agreed
rights nor delegate its duties under this
consent of Licensor. Any assignment of
Promoter without the prior written consent
that Promoter shall not assign its
Agreement without the prior written
rights or delegation of duties by
of Licensor is void.
12. Removal of Property. On revocation, surrender or other termination of
the license hereby given, Promoter shall quietly and peaceably surrender the
Premises and shall remove all fixtures, equipment, and other things placed by
Promoter on the Premises hereunder, and if Promoter shall fail to do so,
Licensor shall have the right to make such removal at Promoter's expense.
Promoter shall maintain the Premises in a neat and clean condition and, at the
conclusion of the Activities, thoroughly sweep, clean and restore the Premises
and leave them in at least as good condition as they were before the
performance of the Activities, or shall contract with Licensor for such
services at Promoter's expense.
13. Notices. All notices, demands or other writings in this Agreement
provided to be given, made or sent by either party hereto to the other, shall
be deemed to have been fully given, made or sent when made in writing and
deposited in the United States mail, postage prepaid and addressed as follows:
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TO LICENSOR:
Clearwater Mall
P.O. Box 5008
Clearwater, FL 33758
Attn: Marketing Director
TO PROMOTER:
City of Clearwater
P.O. Box 4748
Clearwater. FL 33758
Attn: Diane Fitzgerald (562-4681)
In the event Promoter is two or more persons, partnerships, corporations
or combinations thereof, then the obligations of Promoter shall be their joint
and several obligations, and notice given to one of them shall be deemed notice
to all.
14. Exclusiveness.
reserves the right at
occupy the Premises,
The license given herein is not exclusive and Licensor
any time to grant other or similar licenses to use or
15. Deleted
16. Entire Understanding of the Parties. The making, execution and delivery
of this Agreement by Promoter has been induced by no representation other than
those herein expressed. This Agreement embodies the entire understanding of
the parties and there are no further or other agreements, written or oral, in
effect between the parties, relating to the subject matter hereof. This
instrument may be amended or modified only in writing signed by both parties.
17. Governing Law. Entirety of Agreement and Partial Invalidity. This
Agreement shall be governed by the laws of the state in which Center is
located. If any provision of this Agreement is held by any court to be
invalid, void or unenforceable, the remaining provisions shall nevertheless
continue in full force and effect.
18. Risk of Loss or Damage. The risk of loss or damage to any materials,
equipment or any other personal property of Promoter used on Cent-er's' property
or in the performance of its obligations under this Agreement shall remain
solely with Promoter.
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19. Waiver. Waiver by Center of any breach of any term, covenant or
condition herein contained shall not be deemed a waiver of such term, covenant
or condition or any subsequent breach of the same or any other term, covenant
or condition herein contained.
20. Attorneys' Fees. If any action at law or in equity is necessary to
enforce or interpret the terms of this Agreement, the prevailing party shall be
entitled to reasonable attorneys I fees, costs and necessary disbursements in
addition to any other relief to which such party may be entitled.
21. No Partnership Interest or Estate. It is
nothing herein contained shall be considered as
partnership between Licensor and Promoter and that
not claim at any time any interest or estate of any
understood and agreed that
in any way constituting a
Promoter does not and shall
kind.
22. Co~oration. In the event Promoter shall be a corporation, the parties
executing this Agreement on behalf of Promoter hereby covenant and warrant that
Promoter is a duly qualified corporation and all steps have been taken prior to
the date hereof to qualify Promoter to do business in the state in which Center
is locatedj corporate taxes have been paid to datej and all future forms,
reports, fees and other documents or payments necessary to comply with
applicable laws will be filled or paid when due,
23. Time of Essence. Time is of the essence in this Agreement and every
term, covenant and condition herein.
24. Exhibit A.
paragraphs listed
herein.
Exhibit A is a written document which, including all the
therein, is attached hereto and incorporated by reference
25. Security Deposit. Promoter has deposited with Licensor $ -0-
as a security deposit, receipt of which is hereby acknowledged. Said deposit
shall be held by Licensor, without liability for interest, for the faithful
performance by Promoter of all terms, covenants and conditions in this
Agreement to be observed and performed by Promoter. Licensor shall deduct all
costs and expenses, without limitation, associated with Promoter's-useHof the
Premises, and shall refund to Promoter the balance of the security deposit
approximately two weeks after the Activities have terminated.
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26. By signature below, Promoter acknowledges that it has received, read, and
fully understands the Center's Rules and Regulations Governing Promotional
Activity, and expressly agrees to abide by each and everyone as though fully
set forth and incorporated herein.
IN WITNESS WHEREOF, the parties hereto have entered into this Agreement
on the day and year first above written.
PROMOTER
LICENSOR
City of Clearwater. Florida
Clearwater Trust dated 9/30/92
By: Holland Westshore. Inc.. a
Delaware Corporation, as Trustee
By, rp7];,iii};)-
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Mayor-Commissioner Gina Donatelli
Title, B~j!J{l:n;./A%2'
Name: Rita Garvey.
Name: David Palomo
Micheal J. Roberto, City Manager
Title: General Manager
Landlord
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Cynt a. -~"'. .Go'udea~.'. :.Ci ty Clerk
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Approved as to form:
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~rassas, Ass~stant City Attorney
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EXHBIT A
1. Date on which Promotional License Agreement is executed:
7 23 97
2. Legal name and legal status of Promoter:
City of Clearwater
3.
Address of Promoter:
P.O. Box 4748. Clearwater. FL 33758
4.
Name of shopping center:
Clearwater Mall
5.
Address of shopping center:
Clearwater. FL 33764
20505 U.S. Hwy. 19 N.. Suite 310.
6. Description of activities to be performed by Promoter (be specific):
Event to include both Parks & Recreation show and the City Expo. Show
will include distribution of Parks & Recreation program information about
demonstrations. displays. videos. handouts. etc. The City Expo will
feature displays of city departments.
7. Hours during which Promoter shall perform its activities:
DATE
Event 10/25/97
Set-up 10/24/97
Teardown 10/25/97
HOURS
10 AM 4 pm
After 9pm-11pm
After 4 PM
8. Terms and amounts of payment to be made by Licensor to Promoter (if none,
insert "None"):
Amount of Payment
Due Date of Payment
None
Total of Contracted Payments:
NONE
Payments to be made at address set forth in Paragraph 3 unless specified
otherwise below:
N/A
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9. Terms and amounts of payment to be made by Promoter to Licensor (if none,
insert "None"):
Amount of Payment Due Date of Payment
none N/A
Total of Contracted Payments: none
Payments to be made at address set forth in Paragraph 5 unless specified
otherwisedbelow:
N/A
10. Licensor's address for notices, if different from address in Paragraph 5
above:
N/A
11. Promoter's address for notices, if different from address in Paragraph 3
above: N/A
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Exhibit B
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CLEARWATER MALL
DISPLAY GUIDELINES, RULES AND REGULATIONS
The following guidelines are provided to insure a high
quality, professional and safe event or display at Clearwater Mall.
All events and displays are to equally match or excel the
professional presentation of Clearwater Mall.
GENERAL
1. Prior to an event or display, a Promotional License Agreement
must be completed and on file with the Clearwater Mall
Marketing Department. In addition, all required Certificates
of Insurance must be secured and on file. Failure to provide
the agreement and/or insurance will automatically terminate
the event or display.
2. The hours of an event or display must coincide with
established Clearwater Mall operating hours. Regular mall
hours are 10:00 a.m. to 9:00 p.m. Monday through Saturday, and
12:00 noon to 5:30 p.m. on Sunday. Mall operating hours are
adjusted regularly for holiday or seasonal purposes. Confirm
actual mall hours with the Clearwater Mall Marketing
Department.
3. For the safety and convenience of our shoppers, events and
displ ays are not allowed to set-up or tear down during
operational hours. All set-up and tear down work must be
completed by 10:00 a.m. or begin after 9:00 p.m. Confirm
actual set-up and tear down hours and dates with the
Clearwater Mall Marketing Department.
4. To avoid any possible damage to Clearwater Mall flooring, all
event or display materials must be transported on pneumatic
tire carts or dollies. Usage of carts or dollies with hard
rubber wheels is prohibited and will result in immediate
cancellation of said event.
5. Utilities, if needed, will be supplied by the mall. Utilities
needed must be stated prior to the event. Clearwater Mall
does not supply extension cords or easels. User is
responsibl e to provide safe extension cords. Onl y 3-prong
grounded 15 amp cords are allowed in the mall.
6. Clearwater Mall is not responsible to provide workers to aid
in event/display set-up or take down.
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7, Should an event or display require additional security in the
mall, the user will be responsible for all monetary
compensation for Clearwater Mall Security Officers.
Additional security is arranged through Clearwater Mall
Marketing Department and Security Department.
8. Clearwater Mall is not responsible for theft, loss or damage
to any event, display or personal merchandise.
9. Absol utel y no al terations are to be made on any physical
structure of the mall when setting-up or tearing down an event
or display. In addition, nails, screws, wire, tape, etc. are
prohibited from being driven into or attached to walls, trees,
railings, benches or any other Clearwater Mall fixture.
10. To designate proper location, all events or displays
generating any type of noise (drilling, cutting, etc,) must be
presented to the CI earwater Mall Marketing Department prior to
set-up.
11. Per the City of Clearwater Fire Department, a 10 foot aisle
must be maintained between all events or displays and store
fronts.
12. Maintenance and upkeep of the event or displ ay must be a
continuous effort and is the responsibi I i ty of the user.
Failure to maintain your event or display area will result in
immediate cancellation of said event.
13. The event or display user is responsible to return the area
after usage in its prior or better than its prior condition.
User is responsible for any damage found at event or display
area.
14. All event or display participants are required to observe the
established Mall Employee parking regulations. All vehicles
must be parked a minimum of 12 spaces out from the mall. Non-
compliance will result in termination of the event or display
and eviction from the mall.
15. Per the establ ished Ci ty of CI earwater zoning codes / sel f-
contained campers are not allowed on the parking lot under any
circumstances.
16. Helium tanks or balloons are not allowed in the mall.
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17. Verbal or physical soliciting (barking) during an event or
displ ay is prohibi ted. Fai 1 ure to campI y wi 11 resul t in
termination of the event or display.
18. Pets are not allowed in the mall or secured at a mall entrance
way.
SIGNING
1. All event or display signage must be professionally produced
and of professional quality. Hand lettering or stencil signs
are not permi t ted. For aid in producing proper signage,
contact Clearwater Mall Marketing Department.
2. Signs with flashing lights or noise makers (bells, buzzers,
P.A.) are not permitted.
3. Signs offering a video or audio presentation must allow volume
to be heard wi thin the immediate area onl y. High vol ume
presentations are not permitted.
TABLES
1. User will remain in the assigned space to conduct business.
2.
All tables must be covered and skirted to the floor.
material must meet approval of the Clearwater Mall
Department - sheets not accepted. Any boxes are to
under skirted tables out of view or off premises.
Skirting
Marketing
be stored
VEHICLES
1. All vehicles will enter and exit through retractable promotion
doors.
2. Per the City of Clearwater, a maximum of five (5) gallons of
fuel is allowed in each vehicle.
3. Per the City of Clearwater, all gas caps, locking and non-
locking, are to be tape sealed when displayed in the mall.
4. Prior to arriving mall, do not use air conditioning in vehicle
in order to avoid fluid deposits (draining) from the vehicle
when entering.
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5. When on display, all vehicles are required to house a plastic
cover under the entire length and width of vehicle to prevent
fluid spills. If needed, Clearwater Mall will provide plastic
covering.
6. Tires of each vehicle are to rest on top of carpet squares,
plastic squares or cardboard squares. If needed, Clearwater
Mall will provide carpet squares.
7. Battery cables must be disconnected on all vehicles on
display.
8, All vehicles on display which are unsupervised, must be locked
at all times.
9. In case of emergency, one (1) set of keys per each vehicle is
to be submitted to Clearwater Mall Security. There are no
exceptions to this rule.
10. Vehicles must enter and exit the mall during pre-scheduled
dates and times. Failure to abide by these dates and times
will result in removal of the vehicles from Clearwater Mall by
Clearwater Mall Security.
11. When on display, Clearwater Mall is not responsible for on-
going cleaning or upkeep of vehicles.
12. Usage of polishes, silicone agents or any other cleanser or
finish enhancer is prohibited.
13. Clearwater Mall is not responsible for any damage or injury of
a vehicle while in the mall or on the property.
14. No vehicles can be removed from Clearwater Mall during the
show period.
All questions concerning these display guidelines are to be
directed to the Clearwater Mall Marketing Department located in the
mall offices (813) 796-2336.