PROMOTIONAL LICENSE AGREEMENT FOR CITY EXPO (2)
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PROMOTIONAL LICENSE AGREEMENT
THIS AGREEMENT is maQ.~ and entered into as of this 18th day of
Jul y , 19..2!>, by and between Clearwater Trust dated 9/30/92,
hereinafter referred to as "Licensor", and City of Clearwater Florida
, hereinafter referred to as "Promoter".
RECITALS
A. Licensor is Clearwater Trust dated 9/30/92 for that certain
shopping center commonly known as Clearwater Mall, Said shopping center is
located at 20505 U.S. Highway 19 North, Suite 310, Clearwater, Florida, 34624
and shall hereinafter be referred to as "Center".
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B. Promoter desires to use a portion of Center at certain times for
the purposes of conducting thereon certain activities. Said activities shall
be subject to the terms, covenants and conditions of this Agreement,
TER.""IS
NOW THEREFORE, for good and valuable consideration and the mutual
promises herein contained, the parties agree as follows:
1. Grant of License. Licensor hereby grants to Promoter a license to occupy
and use, subject to all the terms, covenants and conditions hereof, that
portion of Center described as follows: Common area as approved by the
M~rkpting Oirector.
Said portion of Center shall hereinafter be referred to as "Premises".
2. Scope of License. Licensor agrees that Promoter shall use and occupy the
Premises only for the purposes of performing the following described activities
(hereinafter referred to as "Activities"):
Fvpnt will feature both the Parks & Recre3tion show and the City Expo. The
P~rk~ ~ Rec show will include distribution of Parks & Recreation program
;nfnrm~tinn about ~uch things as demonstrations. displays. videos. handouts.
etr Th~ r.ity Fxpo will feature displays of city departments to celebrate
Flor;n~ City Govprnmpnt Wepk Promoter will be responsible for all equipment.
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1 d t~-t ttle Act'vjtles are tor th~ express benefit and
It s agree :1e1.. .. .. h 11 b
~ . _ cp-nt~r and Proi:1oter, The Activ1..1es s a e
promot101d. bU4 ~-o' ot'r on ttle tollowing dates at the following
pertorme y.r me. .
hours:
,
Set Up:
Event:
Teardo\.m:
DAT~S
Friday, Oct. 18, 1996
Saturday, Oct. 19, 1996
Saturday, Oct, 19, 1996
HOURS
After 9pm to 11pm
lOam to 4pm
After 4pm
* SECTIONS 3 and 4.
The Promoter, as a political subdivision of the State of
Florida, .is entitled to sovereign im-n\tnity,' except to the
extent soecifically waived by 768.28 Florida Statutes. To
the exten_l.permitted by the laws of the State oi Flori.da,
undersigned shall save Licensor harmless..from dam.ages,
loss or liability occurring by reason of any injury to
person oz:- propert.y occasioned by any act or ornission,
negligence or wrongdoing of the Promoter or any of its
officers and employees; and Promoter will, at its own cost
or expense, to the exte.nt permi tte'd by the laws of the
State of Florida, defend and protect Lice~sor ~gainst such
,
claims and demands.
Promoter,shall provide Licensor'with
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a copy of a Statement of Self-rnsuranc~. Notwithstanding
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the foregoing, nothing contained h~rein ~hall ~elieve
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Licensor of liability for.damages resulting from its own
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negl igence in connect ion wi th this Agreement.
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S. Payments.
(a) ?::-O:.::ote::- s!~al1 pay Lic~~so::- the sun of S -0-
acco::-~i~g to the ter~s of paycent specified as follows:
(b) Licensor s~all pay P::-o~oter t~~ sum o~ S
acco=~!ng to the ter~s of pay~~nt specified as follows:
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6. Term, Te:-::1nat10n. The ter:n of. this Agree~ent shall
co~~ence as ot the date of exec~tion hereof a~d shall continue i~
tul~ to::-ce and ~ttect until October 20 , 19~ '::ither party
shall have the =i~ht to cancel this A;::-ee:ent, at a~y ti:.::e, upo~
giving thirtv (30) days' writte~ notice the::-eot.
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'l.Perc1ts. ?=o::tote= shall o=>tai:"l any and all per~its,
licenses and autho=izations which ~ay be re~ui:-ed ~y any and all
govern=ental authorities with =espect to t~e Activities. Should
live or. reco=cec. music be used by P=omote=, Pro:;'!oter shall be
responsible fo:- all tees payable to ASCAP c:- any other authorized
agency 0::- assoc!ation. Should ~romote:- hold a valid license to::-
this purpose, a copy ot said current license shall be p::-ovidec to
the ~arketing Director no late::- chan thirty (30) days before the
scr.eduled Act.ivit1es. .~l.l installations and equipr.:ent t:sed by
P=omote:-. i!~:;)e:-tO=~ing the ActiVities sha.ll be mair.tained and
installed in ;trict con!or~ity with the reqc1rements of the 3oar~
of :- ire Unc~:-w= i t.::rs as Ne 11 CiS loca 1, s ta te anc tece:-al laws,
rules and ~egula:io~s.
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8. Taxes and Fees. Any and all taxes, fees and assessments, including, but
not limited to, license fees, fees for permits, profits, sales or use taxes,
personal property taxes, or any other taxes which may be levied or assessed on
the assets, business or capital of Promoter or on Promoter's income there-from,
by any duly constituted government authority, shall be borne and paid for by
Promoter.
9.
forth
abide
Rules and Regulations. Licensor has and shall from time to time set
Rules and Regulations Governing Promotional ~ctivity. Promoter agrees to
by all such Rules and Regulations as though set forth in full herein.
10. ~loyee 's Benefitl(. Promoter agrees to assume exclusive liability for
the payment of any sums imposed by government authorities for or relating to
workmen's compensation insurance or the Social Security of employees or other
persons who perform work or service for Promoter in the performance of its
obliga-tions hereunder. Promoter also agrees that .~t will execute and deliver
to Licensor any further written documents in connection with the foregoing
which Licensor may deem necessary or expedient to comply with any order, rule
or regulation of any duly constituted government authority.
11. Assignment. It is expressly agreed that Promoter shall not ass:.gn its
rights nor delegate its duties under this Agreement without the prior '.rritten
consent of Licensor. Any assignment of rights or delegation of duties by
Promoter without the prior written consent of Licensor is void.
12. Removal of Property. On revocation, surrender or other ter:nination of
the license he=eby given, Promoter shall qt:.ietly and peaceably su==ender the
Premises and shall remove all fixtures, equipment, and o~~er things placed by
Promoter on the Premises hereu."1der, and if Promoter shall fail to cio so,
Licensor shall have the right to make such removal at ?:::-omote:::- I s expense.
P:::-omoter shall maintain the Premises in a neat and clean condition and, at the
conclusion of the Activities, thoroughly sweep, clean and restore the Premises
and leave them in at least as good condition as they were befo:::-e the
performance of the Activities, or shall contract with Licenso:::- for such
services at Promoter's expense.
13. Notices. All notices, demands or other writings in this Agreement
provided to be given, made or sent by eithe:::- party hereto to the other, shall
be deemed to have been fully given, made or sent when made in '.rriting and
deposited in the United States mail, postage prepaid and addressed as follows:
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TO LICENSOR:
Clean.-ater Mall
P.O. Box 5008
Clean.-ater, FL 34618
Attn: Marketing Director
TO PROMOTER:
City of Clearwater
P.o. Box 4748
Clearwater. FL 34618-4748
Attn' Diane Fitzgerald (562-4681)
In the event Promoter is two or more persons, partnerships, corporations
or combinations thereof, then the obligations of Promoter shall be their joint
and several obligations, and notice given to one of them shall be deemed notice
to all.
14. Exclusiveness. The license given herein is ..not exclusive and Licensor
reserves the right at any time to grant other or similar licenses to use or
occupy the Premises.
15. Death as Terminating Joint Licenses. It is expressly agreed that the
license granted by this Agreement is personal to the Promoter and shall not
inure to the benefit of the heirs, assigns, or successors in interest to the
Promoter and such license shall cease and terminate immediately upon the death
of Promoter.
16. Entire Understandina of the Parties. The making, execution and delivery
of this Agreement by Promoter has been induced by no representation other than
those herein expressed. This Agreement embodies the entire understanding of
the parties ~~d there are no further or other agreements, written or oral, in
effect bet.....een the parties, relating to the subject matter hereof. This
instrument may be amended or modified only in writing signed by both parties.
17. Governing Law. Enti::-ety of Agreement and Pa::-tial Invalidity. This
Agreement shall be governed by the laws of the state in which Center is
located. If any provision of this Agreement is held by any court to be
invalid, void or unenforceable, the remaining provisions shall nevertheless
continue in full force and effect.
18. Risk of Loss or Damage. The risk of loss or damage to any materials,
equipment or any other personal property of Promoter used on Center's property
or in the performance of its obliga-tions under this Agreement shall remain
solely with Promoter.
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19. Waiver. Waiver by Center of any breach of any term, covenant or
condition herein contained shall not be deemed a waiver of such term, covenant
or condition or any subsequent breach of the same or any other term, covenant
or condition herein contained.
20. Attorneys' Fees. If any action at law or in equity is necessary to
enforce or interpret the terms of this Agreement, the prevailing party shall be
entitled to reasonable attorneys I fees, costs and necessary disbursements in
addition to any other relief to which such party may be entitled.
21. No Partnership rnterest or Estate. It is understood and agreed that
nothing herein contained shall be considered as in any way constituting a
partnership between Licensor and Promoter and that Promoter does not and shall
not claim at any time any interest or estate of any kind.
22. CO%1'oration, In the event Promoter shall be a corporation, the parties
executing this Agreement on behalf of Promoter hereby covenant and warrant that
Promoter is a duly qualified corpora-tion and all steps have been taken prior
to the date hereof to qualify Promoter to do business in the state in which
Center is located; corporate taxes have been paid to date; and all future
forms, reports, fees and other documents or payments necessary to comply with
applicable laws will be filled or paid when due.
23. Time of Essence. Time is of the essence in this Agreement and every
term, coven~~t and condition herein.
24. Exhibit A.
paragraphs listed
herein.
Exhibit A is a written document which, includ-ing all the
therein, is attached hereto and incorporated by =eference
25. Security Deposit. Promoter has deposited with Licensor $ -0-
as a security deposit, receipt of which is hereby acknowledged. Said deposit
shall be held by Licensor, without liability for interest, for the faithful
performance by Promoter of all terms, covenants and conditions in this
Agreement to be observed and performed by Promoter. Licensor shall deduct all
costs and expenses, without limitation, associated with Promoter's use of the
Premises, and shall refWld to Promoter the balance of the security deposit
approximately two weeks after the Activities have terminated.
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26. By signature below, Promoter acknowledges that it has received, read, and
fully understands the Center I s Rules and Regulations Governing Promotional
Activity, and expressly agrees to abide by each and every one as though fully
set forth and incorporated herein.
IN WITNESS WHEREOF, the parties hereto have entered into this Agreement
on the day and year first above written.
PROMOTER.
LICENSOR
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City of Clearwater, Florida
Clearwater Trust dated 9/30/92
By:
</r' //.,' &~
~zabeth ~. Deptula
C,ty Manager
dba. '.Clearwater Mall
By,~'
Gina Donatell i
Marketing Director
ATTEST:
~.~.~
'G..~ -_:' _ LClI ~
'C,nt ia E .~Gou'~"'a~
Clty Cl erK :: _. _
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,Approved as. to fonn and
legal sufficiency:
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John Carassas
Assistant City Attorney
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BXHIBIT A
1. Date on which Promotional License Agreement is executed:
7/18/96
r...~gal l1i1ru~ and legat status of Promoter:
Cl~Y or Llearwater lorloa
2.
3.
~<(f.efrbxo~Ttffi~mCC1~~hlater, FL 3461S-474B
4.
Name of shopping center: Clearwater Ma'l
s.
Address of shopping center:
Clearwater. FL 34624
20505 U. 5 Hwy. 19 N.. Suite 310.
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6. Description of activities to be performed by Promoter (be specific):
Event to include both Parks & Recreation show and the City Expo,
Show will include distribution of Parks & Recreation prOQram information
about demonstrations, displays. videos. handouts. etc. The City Expo
will feature displays of city departments.
7. Hours during which Promoter shall perform its activities:
DATE
Setup: 10/18/96
Event: 10/19/96
Teardown: . 10/19/96
HOURS
9pm-llpm
10am-4pm
After 4pm
8. Terms and amounts of payment to be made by Licensor to Promoter (if none,
insert "None"):
Amount: of Oayment
Due Date of oayment
none
Total of Contracted Payments:
Payments to be made at address set forth in Paragraph 3 unless specified
other...ise below:
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9. Terms and amounts of payment to be made by Promoter to Licensor (if none,
insert "None"):
Amount of Paym@nt
Due Date of Paym@nt
none
Total of Contracted Payments:
Payments to be made at address set forth in Paragraph 5 unless specified
otherwise below:
10. Licensor's address for notices, if different from address in Paragraph 5
above:
11. Promoter's address for notices, if different from address in Paragraph 3
above:
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CLEARWATER MALL
DISPLAY GUIDELINES, RULES AND REGULATIONS
The following guidelines are provided to insure a high
quality, professional and safe event or display at Clearwater Mall.
All events and displays are to equally match or excel the
professional presentation of Clearwater Mall.
GENERAL
1. Prior to an event or display, a Promotional License Agreement
must be completed and on file with the Clearwater Mall
Marketing Department. In addition, all required Certificates
of Insurance must be secured and on file. Failure to provide
the agreement and/or insurance will automatically terminate
the event or display.
2. The hours of an event or display must coincide with
establ ished CI earwater Mall operating hours. Regul ar mall
hours are 10:00 a.m. to 9:00 p.m. Monday through Saturday, and
12:00 noon to 5:30 p.m. on Sunday. Mall operating hours are
adjusted regularly for holiday or seasonal purposes. Confirm
actual mall hours with the Clearwater Mall Marketing
Department.
3. For the safety and convenience of our shoppers, events and
displ ays are not allowed to set-up or tear down during
operational hours. All set-up and tear down work must be
completed by 10:00 a.m. or begin after 9:00 p.m. Confirm
actual set-up and tear down hours and dates with the
Clearwater Mall Marketing Department.
4. To avoid any possible damage to Clearwater Mall flooring, all
event or display materials must be transported on pneumatic
tire carts or dollies. Usage of carts or dollies with hard
rubber wheel s is prohibi ted and wi 11 resul t in inunediate
cancellation of said event.
5. Utilities, if needed, will be supplied by the mall. Utilities
needed must be stated prior to the event. Clearwater Mall
does not supply extension cords or easels. User is
responsibl e to provide safe extension cords. Onl y 3-prong
grounded 15 amp cords are allowed in the mall,
6. Clearwater Mall is not responsible to provide workers to aid
in event/display set-up or take down.
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7. Should an event or display require additional security in the
mall, the user will be responsible for all monetary
compensation for Clearwater Mall Security Officers.
Additional security is arranged through Clearwater Mall
Marketing Department and Security Department.
8. Clearwater Mall is not responsible for theft, loss or damage
to any event, display or personal merchandise,
9. Absolutely no alterations are to be made on any physical
structure of the mall when setting-up or tearing down an event
or display. In addition, nails, screws, wire, tape, etc. are
prohibi ted from being driven into or attached to walls, trees,
railings, benches or any other Clearwater Mall fixture.
10, To designate proper location, all events or displays
generating any type of noise (drilling, cutting, etc.) must be
presented to the Clearwater Mall Marketing Department prior to
set-up.
11. Per the City of Clearwater Fire Department, a 10 foot aisle
must be maintained between all events or displays and store
fronts.
12. Maintenance and upkeep of the event or display must be a
continuous effort and is the responsibi 1 i ty of the user.
Failure to maintain your event or display area will result in
immediate cancellation of said event.
13. The event or display user is responsible to return the area
after usage in its prior or better than its prior condition.
User is responsible for any damage found at event or display
area.
14. All event or display participants are required to observe the
established Mall Employee parking regulations. All vehicles
must be parked a minimum of 12 spaces out from the mall. Non-
compliance will result in termination of the event or display
and eviction from the mall.
15. Per the established City of Clearwater zoning codes, self-
contained campers are not allowed on the parking lot under any
circumstances.
16. Helium tanks or balloons are not allowed in the mall.
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17, Verbal or physical soliciting (barking) during an event or
display is prohibited. Failure to comply will result in
termination of the event or display.
18. Pets are not allowed in the mall or secured at a mall entrance
way,
SIGNING
1. All event or display signage must be professionally produced
and of professional quality. Hand lettering or stencil signs
are not permitted. For aid in producing proper signage,
contact Clearwater Mall Marketing Department.
2. Signs with flashing lights or noise makers (bells, buzzers,
P.A.) are not permitted.
3. Signs offering a video or audio presentation must allow volume
to be heard within the immediate area only. High volume
presentations are not permitted.
TABLES
1. User will remain in the assigned space to conduct business.
2.
All tables must be covered and skirted to the floor.
material must meet approval of the Clearwater Mall
Department - sheets not accepted. Any boxes are to
under skirted tables out of view or off premises.
Skirting
Marketing
be stored
VEHICLES
1. All vehicles will enter and exit through retractable promotion
doors.
2. Per the City of Clearwater, a maximum of five (5) gallons of
fuel is allowed in each vehicle.
3. Per the City of Clearwater, all gas caps, locking and non-
locking, are to be tape sealed when displayed in the mall.
4. Prior to arriving mall, do not use air conditioning in vehicle
in order to avoid fluid deposits (draining) from the vehicle
when entering,
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5, When on display, all vehicles are required to house a plastic
cover under the entire length and width of vehicle to prevent
fluid spills, If needed, Clearwater Mall will provide plastic
covering.
6. Tires of each vehicle are to rest on top of carpet squares,
plastic squares or cardboard squares, If needed, Clearwater
Mall will provide carpet squares.
7. Battery cables must be disconnected on all vehicles on
display.
8. All vehicles on display which are unsupervised, must be locked
at all times.
9. In case of emergency, one (1) set of keys per each vehicle is
to be submitted to Clearwater Mall Security. There are no
exceptions to this rule.
10. Vehicles must enter and exit the mall during pre-scheduled
dates and times. Failure to abide by these dates and times
will result in removal of the vehicles from Clearwater Mall by
Clearwater Mall Security.
11. When on display, Clearwater Mall is not responsible for on-
going cleaning or upkeep of vehicles.
12, Usage of polishes, silicone agents or any other cleanser or
finish enhancer is prohibited.
13. Clearwater Mall is not responsible for any damage or injury of
a vehicle while in the mall or on the property.
14. No vehicles can be removed from Clearwater Mall during the
show period.
All questions concerning these display guidelines are to be
directed to the Clearwater Mall Marketing Department located in the
mall offices (813) 796-2336.