PROMOTIONAL LICENSE AGREEMENT FOR CITY EXPO
"~ ';,
.. "
-
,
I
PROMOTIONAL LICENSE AGREEMENT
THIS AGREEM
da y 0 f -Atw+1-""
dated 9/30/92, herei
of Clearwater Florida
"Promoter".
a IlL
made and entered into as of this Bth.~'
, 19~, by and between Clearwater ~rust
after referred to as "Licensor", and Clty
, hereinafter referred to as
RECITALS
A. Licensor is Clearwater Trust dated 9/30/92 for that
certain shopping center corrunonl y known as CI earwater Mall, Said
shopping center is located at 20505 U.S. Highway 19 North, Suite
310, Clearwater, Florida, 34624 and shall hereinafter be referred
to as "Center",
B. Promoter desires to use a portion of Center at certain
times for the purposes of conducting thereon certain activities.
Said acti vi ties shall be subject to the terms, covenants and
conditions of this Agreement.
TERMS
NOW THEREFORE, for good and valuable consideration and the
mutual promises herein contained, the parties agree as follows:
1. Grant of Lic@nse. Licensor hereby grants to Promoter a
license to occupy and use, subject to all the terms, covenants and
conditions hereof, that portion of Center described as follows:
Common area as approved bv the Marketing Director.
Said portion of Center shall hereinafter be referred to as
"Premises".
Licensor agrees that Promoter shall use and
only for the purposes of performing the
activities (hereinafter referred to as
2. Scope of License.
occupy the Premises
following described
"Activities"):
Event will feature both the Parks & Recreation show and the City Expo. The
Parks & Rec show will include distribution of Parks & Recreation proqram
information about such thinqs as demonstrations. displays. videos. handouts.
etc. The City Expo will feature displays of city departments to celebrate
Florida City Government Week. Promoter will be responsible for all equipment.
-1-
2
-., If'"~ <~:o
~]
()
I
1
~
5. Payments.
(a) P~o=oter s~al1 pay Licensor the sue at S -0-
acco~ci~g to the terms at pay~eJ~t specified as follows:
(b) Licensor s~all pay P~omoter t~e sum o! S
accord~ng to the terms of pay~ent specified as follows:
-0-
6. Term, Ter:::ination. The ter:n ot. this Agree!nent shall
co~~ence as at the date of exec~tion hereof and shall co~tinue i~
ful2. fo::-ce and e.:fect until October 15 , 19...2L,. =:ither party
shall have the ri;ht to cancel this A;ree~ent, at any ti=e, upo~
giving thirty (30) days' written notice thereof,
. ~
7. Permits. P~oUloter shall obtai:'l any and all per~its,
licenses and authorizations which nay be required ~y any and all
governcental au~horities with respect to the Activities. S~ould
.li ve or' recorced !nus.i c ~e used by Promo ter, Promo ter s1-:all be
responsible for all tees payable to ASCAP or any other authorized
agency o~ assoc~ation. Should ~romoter hold a valid licanse tor
this purpose, a copy at said current license shall be provided to
the ~arketing Director no late~ than. thirty (30) days before the
scr.eduled Activities. All i:lstallations and equipr.:ent i.:sed by
!?!'omoter' i.~ "?erfor~in; the Activities shall be maintained an~
i:lstalled in strict con!or~ity with the requirements of the 30ard
of =.ire Unce:-writo::!'$ a.s Nell c:t$ local, state and tece!'al laws,
rules and regulations.
-3-
. ,
"
I
"
1
\
7, ,
8. Taxes and Fees. Any and all taxes, fees and assessments,
including, but not limited to, license fees, fees for permits,
prof its, sales or use taxes, personal property taxes, or any
other taxes which may be levied or assessed on the assets,
business or capital of Promoter or on Promoter's income there-
from, by any duly constituted government authority, shall be
borne and paid for by Promoter,
9. Rules and Reaulations. Licensor has and shall from time to
time set forth Rules and Regulations Governing Promotional
Activity. Promoter agrees to abide by all such Rules and
Regulations as though set forth in full herein.
10. Emplovee's Benefits. Promoter agrees to assume exclusive
liability for the payment of any sums imposed by government
authorities for or relating to workmen's compensation insurance
or the Social Security of employees or other persons who perform
work or service for Promoter in the performance of its obliga-
tions hereunder. Promoter also agrees that it will execute and
deliver to Licensor any further written documents in connection
with the foregoing which Licensor may deem necessary or expedient
to comply with any order, rule or regulation of any duly
constituted government authority.
11, Assianment. It is expressly agreed that Promoter shall not
assign its rights nor delegate its duties under this Agreement
without the prior written consent of Licensor. Any assignment of
rights or delegation of duties by Promoter without the prior
written consent of Licensor is void.
~
12. Removal of Proper tv . On revocation, surrender or other
termination of the license hereby given, Promoter shall quietly
and peaceably surrender the Premises and shall remove all
fixtures, equipment, and other things placed by Promoter on the
Premises hereunder, and if Promoter shall fail to do so, Licensor
shall have the right to make such removal at Promoter's expense.
Promoter shall maintain the Premises in a neat and clean
condition and, at the conclusion of the Activities, thoroughly
sweep, clean and restore the Premises and leave them in at least
as good condi t ion as they were before the performance of the
Activities, or shall contract with Licensor for such services at
Promoter's expense,
13. Notices. All notices, demands or other writings in this
Agreement provided to be given, made or sent by either party
hereto to the other, shall be deemed to have been fully given,
made or sent when made in wr 1 ting and deposi ted in the Uni ted
States mail, postage prepaid and addressed as follows:
-4-
,"'
, '
J ,
\
, I
. ,
,
TO LICENSOR:
Clearwater Mall
P.O. Box 5008
Clearwater, FL 34618
Attn: Marketing Director
City of C12arwater
P.O. Box 4748
Clearwater. FL 34618-4748
Attn: Birqitt Dowd & Jeff Harper (462-6531)
TO PROMOTER:
In the event Promoter is two or more persons, partnerships,
corporations or combinations thereof, then the obligations of
Promoter shall be their joint and several obligations, and notice
given to one of them shall be deemed notice to all.
14. Exclusiveness. The license given herein is not exclusive and
Licensor reserves the right at any time to grant other or similar
licenses to use or occupy the Premises.
15. Death as Terminating Joint Licenses. It is expressly agreed
that the I icense granted by this Agreement is personal to the
Promoter and shall not inure to the benefit of the heirs, assigns,
or successors in interest to the Promoter and such license shall
cease and terminate immediately upon the death of Promoter.
16. Entire Understanding of the Parties. The making, execution
and delivery of th~s Agreement by Promoter has been induced by no
representation other than those herein expressed, This Agreement
embodies the entire understanding of the parties and there are no
further or other agreements, written or oral, in effect between the
parties, relating to the subject matter hereof. This instrument
may be amended or modified only in writing signed by both parties.
17, Governinq Law, Entirety of Aqreement and Partial Invalidity.
This Agreement shall be governed by the laws of the state in which
Center is located. If any provision of this Agreement is held by
any court to be inval id, void or unenforceabl e, the remaining
provisions shall nevertheless continue in full force and effect.
18. Risk of Loss or Damaqe. The risk of 1 ass or damage to any
materials, equipment or any other personal property of Promoter
used on Center's property or in the performance of its obliga-tions
under this Agreement shall remain solely with Promoter.
-5-
'.,
1
\
19. Waiver. Waiver by Center of any breach of any term,
covenant or condition herein contained shall not be deemed a
wai ver of such term, covenantor condition or any subsequent
breach of the same or any other term, covenant or condition
herein contained.
20. Attornevs' Fees. If any action at law or in equity is
necessary to enforce or in terpre t the terms of this Agreement,
the prevailing party shall be entitled to reasonable attorneys'
fees, costs and necessary disbursements in addition to any other
relief to which such party may be entitled.
21. No Partnership Interest or Estate. It is understood and
agreed that nothing herein contained shall be considered as in
any way constituting a partnership between Licensor and Promoter
and that Promoter does not and shall not claim at any time any
interest or estate of any kind.
22. Corporation. In the event Promoter shall be a corporation,
the parties executing this Agreement on behalf of Promote~' hereby
covenant and warrant that Promoter is a duly qualified corpora-
tion and all steps have been taken prior to the date hereof to
qualify Promoter to do business in the state in which Center is
located; corporate taxes have been paid to date; and all future
forms, reports, fees and other documents or payments necessary to
comply with applicable laws will be filled or paid when due.
23. Time of Essence. Time is of the essence in this ,Agreement
and every term, covenant and condition herein.
;.
24. Exhibit A. Exhibit A is a written document which, includ-
ing all the paragraphs listed therein, is attached hereto and
incorporated by reference herein.
25, Security Deposit. Promoter has deposited with Licensor
$ -0- as a security deposit, receipt of which is hereby
acknowledged. Said deposit shall be held by Licensor, without
liability for interest, for the faithful performance by Promoter
of all terms, covenants and conditions in this Agreement to be
observed and performed by Promoter. Licensor shall deduct all
costs and expenses, without limitation, associated with
Promoter's use of the Premises, and shall refund to Promoter the
balance of the security deposit approximately two weeks after the
Activities have terminated.
-6-
,
,
26. By signature below, Promoter acknowledges that it has
received, read, and fully understands the Center's Rules and
Regulations Governing Promotional Activity, and expressly agrees to
abide by each and everyone as though fully set forth and
incorporated herein.
IN WITNESS WHEREOF, the parties hereto have entered into this
Agreement on the day and year first above written.
PROMOTER
LICENSOR
City of Clearwater, Florida
Clearwater Trust dated 9/30/92
By:
Plaza Properties of America Inc.
A Delaware corporation, as
manaqinq aqent.
By: q-M~'
Eli~beth M. Deptula
City Manaqer
Bd1' )/~J
L' W i..tev; ~~i
Marketinq Director
ATTEST:
jgifc~~~~~~
o :ity Clerk
Approved as and
legal ffid
Rita Garvey
Mayor-Commissioner
Miles
Assistan
Lance
City Attorney
" 11>' 'fV',\'(\'!h\ "'I' ~
. ..... ,'7. - ;/~"',.{ .tYY\.".\. ~ ""t'-' ". .--,.
,,"" "/j, r
"",,""'~' .", ,;i:('-j:-" /- ~ .. ~..".,......
~.,:";:;..r"A :'," t.pt~
:\}; .{:: ~.,;:~;::, ,;}..:;:,~~.~~ j.o.-.,<: :'''w,~ ".~.....~.~ ----......--.,-.,.--....' ...-....
~};.~r~. _~_.~~, L, ~,.-.
-7-
) ". J,
< "
1
,
EXHIBIT A
1. Date on which Promotional License Agreement is executed:
2. Legal name and legal status of Promoter:
City of Clearwater Florida
3. Address of Promoter:
P.O. Box 4748. Clearwater. FL 34618-4748
4.
Name of shopping center:
Clearwater Mall
5.
Address of shopping center:
20505 U.S. Hwy. 19 N., #310, Clearwater, FL 34624
.
6. Description of activi ties to be performed by Promoter (be
specific) : Parks & Recreation show to distriblJtp information
about the proqram. and will have demonstrations. vidpos, displays, ptc..
City Expo show will feature displays of city departmpnts.
7. Hours during which Promoter shall perform its activities:
"..
DATE
10/13/95 setup
10/14/95 event
10/14/95 teardown
HOORS
9pm-llpm
10am-4pm
Arter 4pm
8. Terms and amoun ts of paymen t to be made by Licensor to
Promoter (if none, insert "None"):
Amount of Payment
Due Date of Payment
none
Total of Contracted Payments:
Payments to be made at address set forth in Paragraph 3
unless specified otherwise below:
· ~ 't~, ~
1
,
.
9. Terms and amounts of payment to be made by Promoter to
Licensor (if none, insert "None"):
Amount of Payment
Due Date of Payment
none
Total of Contracted Payments:
Payments to be made at address set forth in Paragraph 5
unless specified otherwise below:
10. Licensor's address for notices, if different from address in
Paragraph 5 above:
11. Promoter's address for notices, if different from address in
Paragraph 3 above:
~
~.
"
,~
1
,
CLEARWATER MALL
DISPLAY GUIDELINES, RULES AND REGULATIONS
The following guidelines are provided to insure a high
quality, professional and safe event or display at Clearwater Mall.
All events and displays are to equally match or excel the
professional presentation of Clearwater Mall.
GENERAL
1. .prior to an event or display, a Promotional License Agreement
must be completed and on file with the Clearwater Mall
Marketing Department. In addition, all required Certificates
of Insurance must be secured and on file, Failure to provide
the agreement and/or insurance will automatically terminate
the event or display.
2. The hours of an event or display must coincide with
establ ished CI earwater Mall operating hours. Regul ar mall
hours are 10:00 a.m. to 9:00 p.m. Monday through Saturday, and
12:00 noon to 5:30 p.m. on Sunday. Mall operating hours are
adjusted regularly for holiday or seasonal purposes. Confirm
actual mall hours with the Clearwater Mall Marketing
Department, ~.",
3. For the safety and convenience of our shoppers, events and
displays are not allowed to set-up or tear down during
operational hours. All set-up and tear down work must be
completed by 10:00 a.m. or begin a"fter 9:00 p,m, Confirm
actual set-up and tear down hours and dates with the
Clearwater Mall Marketing Department.
4. To avoid any possible damage to Clearwater Mall flooring, all
event or display materials must be transported on pneumatic
tire carts or dollies. Usage of carts or dollies with hard
rubber wheel s is prohibi ted and wi 11 resul t in immediate
cancellation of said event.
5. Utilities, if needed, will be supplied by the mall. Utilities
needed must be stated prior to the event. CI earwater Mall
does not supply extension cords or easels. User is
responsibl e to provide safe extension cords. Only 3-prong
grounded 15 amp cords are allowed in the mall.
6. Clearwater Mall is not responsible to provide workers to aid
in event/display set-up or take down.
~
I
,
7. Should an event or display require additional security in the
mall, the user will be responsible for all monetary
compensation for Clearwater Mall Security Officers.
Additional security is arranged through Clearwater Mall
Marketing Department and Security Department.
8. Clearwater Mall is not responsible for theft, loss or damage
to any event, display or personal merchandise.
9. Absol utel y no al terations are to be made on any physical
structure of the mall when setting-up or tearing down an event
or display. In addition, nails, screws, wire, tape, etc. are
prohibited from being driven into or attached to walls, trees,
railings, benches or any other Clearwater Mall fixture.
10. To designate proper location, all events or displays
generating any type of noise (drilling, cutting, etc.) must be
presented to the CI earwater Mall Marketing Department pr~or to
set-up.
11. Per the City of Clearwater Fire Department, a 10 foot aisle
must be maintained between all events or displays and store
fronts.
12. Maintenance and upkeep of the event or displ ay must be a
continuous effort and is the responsibi I i ty of the user.
Failure to maintain your event or display area will result in
immediate ca~cellation of said event.
13, The event or aisplay user is responsible to return the area
after usage in its prior or better than its prior condition.
User is responsible for any damage ~ound at event or display
area,
14. All event or display participants are required to observe the
established Mall Employee parking regulations, All vehicles
must be parked a minimum of 12 spaces out from the mall. Non-
compliance will result in termination of the event or display
and eviction from the mall.
15. Per the established City of Clearwater zoning codes, self-
contained campers are not allowed on the parking lot under any
circumstances,
16. Helium tanks or balloons are not allowed in the mall.
~
~ -,,,-,,". --
,
,
, ,
. c
17, Verbal or physi cal so Ii ci ting (barking) during an event or
display is prohibited. Failure to comply will result in
termination of the event or display.
18. Pets are not allowed in the mall or secured at a mall entrance
way.
SIGNING
1. All event or display signage must be professionally produced
and of professional quality. Hand lettering or stencil signs
are not permitted. For aid in producing proper signage,
contact Clearwater Mall Marketing Department,
2. Signs with flashing lights or noise makers (bells, buzzers,
P.A.) are not permitted.
3. Signs offering a video or audio presentation must allow volume
to be heard within the immediate area only. High volume
presentations are not permitted.
TABLES
1. User will remain in the assigned space to conduct business.
2,
All tables mu~ be covered and skirted to the floor,
material must meet approval of the Clearwater Mall
Department - sheets not accepted, Any boxes are to
under skirted tables out of view or off premises.
Skirting
Marketing
be stored
VEHICLES
1. All vehicles will enter and exit through retractable promotion
doors.
2. Per the City of Clearwater, a maximum of five (5) gallons of
fuel is allowed in each vehicle.
3. Per the Ci ty of CI earwater, all gas caps, locking and non-
locking, are to be tape sealed when displayed in the mall.
4. Prior to arriving mall, do not use air conditioning in vehicle
in order to avoid fluid deposits (draining) from the vehicle
when entering,
'"
It.''~
I
,
5. When on display, all vehicles are required to house a plastic
cover under the entire length and width of vehicle to prevent
fluid spills. If needed, Clearwater Mall will provide plastic
covering. .
6, Tires of each vehicle are to rest on top of carpet squares,
plastic squares or cardboard squares. If needed, Clearwater
Mall will provide carpet squares.
7. Battery cables must be disconnected on all vehicles on
display.
8. All vehicles on display which are unsupervised, must be locked
at all times.
9. In case of emergency, one (1) set of keys per each vehicle is
to be submitted to Clearwater Mall Security. There are no
exceptions to this rule.
10. Vehicles must enter and exit the mall during pre-scheduled
dates and times. Failure to abide by these dates and times
will result in removal of the vehicles from Clearwater Mall by
Clearwater Mall Security.
11. When on display, Clearwater Mall is not responsible for on-
going cleaning or upkeep of vehicles.
12. Usage of pol~nes, silicone agents or any other cleanser or
finish enhanc~r is prohibited.
13. Clearwater Mall is not responsible for any damage or injury of
a vehicle while in the mall or on ~he property.
14. No vehicles can be removed from Clearwater Mall during the
show period.
All questions concerning these display guidelines are to be
directed to the Clearwater Mall Marketing Department located in the
mall offices (813) 796-2336.