04/24/1991 and 04/25/1991 - Special
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SCHEDULE
PHOENIX,
OF MEETINGS
ARIZONA
April 24,
1991
2:30 PM
4:00 PM
Andy Conlon
the Arizona
of the
Center
Rouse Corporation and
will give a tour of
Project Manager
the center.
for
5:00 PM
A meeting
of
in
at City Hall with
Phoenix has been scheduled.
on the meeting at some
Frank Fairbanks the City
Mayor Paul Johnson
point.
Manager
will'drop
7:00 PM
Dinner reservations have been made at the restaurant on top of
the Hyatt Regency.
April 24,
1991
7:30 AM
A meeting has been
Little, Assistant
This meeting will
Square Mall. Mayor
introduce himself.
scheduled
to Mayor
at Scotsdale
Drinkwater, Mayor
include a tour of
Drinkwater.will drop
City Hall with John
o,f Scotsdale.
Galleria' and. Fashion
in on the meeting to
This meeting and tour should be concluded by 10:30 AM.
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MEMORANDUM
TO:
The Honorable Mayor and Members of the City Commission
M. A. Galbraith, Jr., City Attorney~
Phoenix and Scottsdale Trip--Sunshine Law Requirements
FROM:
RE:
DATE:
April 19, 1991
Your trip to Phoenix and Scottsdale next week will be subject to
the Government in the Sunshine Law. Your trip will constitute a
"meeting" from the time you gather at the Tampa airport until you
disperse the following evening.
The City Clerk has prepared a public notice of the trip. She will
accompany you and take minutes, and will carry a tape recorder to
record meetings. The minutes will be in the form of a description
of the trip, the places you visit, the persons you talk to, and the
topics discussed. No official action is to be taken during the
trip, even though the meeting will be noticed as a special meeting
and not a work session (to avoid your rule that members of the
public do not generally address you during work sessions). It is
my understanding that you will be accompanied by at least one
representative of the news media.
The only case I have found in which an out-of-town tJ:'ip was
discussed is Biqelow v. Howze, 291 So.2d 645 (Fla. 2d DCA 1974).
Two county commissioners were appointed by the county commission to
go on a fact-finding trip to Tennessee to interview state officials
who had worked with two firms competing for a contract, with the
county. While they were still in'Tennessee, the two commissioners
agreed to recommend one of the firms. Upon their return, they met
with a representative of the firm in a restaurant to discuss and
clarify one aspect of the firm's proposal. The committee then
recommended that the county commissi.on hire the firm, and it did.
The contract was declared void because of a sunshine law violation,
although the trip had been publicized in advance.
In two opinions, the Florida Attorney General has approved trips if
the minimum requirements have been met, in AGO 71-361 (inspection
trips) and AGO 76-141 (bus tours 'of city projects).
The basic rule is that your decision-making process must be held in
public. Our notice of the meeting, and participation by the city
clerk and a representative of the news media, ,should meet the
minimum qualifications for this trip as a proper meeting under the
sunshine law. However, let me be candid with you: Your meeting in
Arizona is within the limits of permissible activity under the
sunshine law, but it is near the edge. To reduce the possibility
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that a decision you may eventually make might be declared void,
please adhere to the following guidelines:
1 . In keeping with the purpose of the trip, which is to
gather information about developments in Phoenix and Scottsdale,
please refrain from discussing decisions 'that you may later make
regarding Clearwater, including recommendations that anyone of you
might make. You may meet in each other's presence to hear
presentations, tour properties, and ask questions. You will have
plenty of opportunity to discuss your ideas and recommendations as
to how the information relates to property in Clearwater when you
return.
2. If you find yourselves outside the presence of the city
clerk and the news media representative, do not discuss the Phoenix
or Scottsdale developments or how they may pertain to Clea~rater,
or any other matter that might come before the city commission,
with any other commissioner. (But, the law does not prohibit your
meeting socially. Go to a movie or something.)
3. It would be helpful to ask the' Phoenix and scottsdale
people you talk to for a written summary of the information they
give you, to bring back and make part of the official record of the
trip. All other materials you gather, such as photographs and tape
recordings, should be made a part of the record also.
4. It would also be 'helpful for each of you, individually,
to prepare a memorandum of the information you found pertinent, .to
bring back and make part of the official record of the trip.
. 5. Your meetings should always be held at locations where
any member of the public may have access.
There is an Attorney General opinion from 1975 to the effect that
the town council of the Town of Hypoluxo was not authorized to
conduct a meeting outside the town boundaries. I have read that
opinion and find it inapplicable for two reasons. One is that the
court in Biqelow did not find fault with the two commissioners
going to Tennessee to gather facts, but faulted them for discussing
their recowmendation, and agreeing on a recommendation, outside a
properly noticed public meeting. The other reason is that the
Attorney General was looking for an express authorization to meet
outside the town boundaries and failed to find it. La'ter case law
makes it clear that he should have looked for an express
prohibition. I can find no express prohibition that would prevent
you from meeting outside the Clearwater city limits.
MAG: jmp
Copy:
Michael Wright, City Manager
€.!m~i;OJ~e'a'\l4', City Clerk
Jerry Sternstein, Economic Development Director
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Ecology and the City Commons
*
The Heartbeat of the Arizona Solar Oasis
*Commons......public space that belongs to all of us, and to our children, and to
theirs, for as long as we care for it.
The University of Arizona
Environmental Research Laboratory
Tucson Intemationai Airport
2601 E. Airport Drive
Tucson, Arizona 85706
(602) 741-1990
Carl N. Hodges, Director
February, 1990
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Page 1
A SOLAR OASIS FOR PHOENIX
The Arizona Solar Oasis, while strikingly contemporary in its design and
technology, is faithful in its spirit to the traditional desert Oasis.
In the carefully balanced system of the true Oasis, there is no waste. Every-
thing is used to benefit. Water, air, land and the energy of the sun form the
basis of life and renewal. The full contribution of each natural element is un-
derstood and their interconnection made visible.
When one enters the Arizona Solar Oasis, one feels this attitude of respect
for the earth and the ecology of its natural systems.
The Oasis Provides Sustenance in Desert Regions.
But an Oasis is more than just an ecological system -- it is also a part of the
"commons"; those public places of a city that belong to everyone lIin com-
mon. II Here social interchange and contact take place. The palm-fringed
Oasis of ancient times was a crossroads and a center of trade, a place for
the exchange of news and the challenge of new ideas. Whether at the
scale of a whole neighborhood or at the scale of a courtyard, shaded path
or fountain, the Oasis is a friendly, hospitable place -. a living part of our
community .
The Arizona Solar Oasis embodies this commitment to both desert ecology
and human community throughout its design. For example, the i'Desert Im-
agical: Mini-Theatrell and the "Tower of Many Suns" serve as the entertain-
ment and educational showcases of the Oasis. They bring people and the
lessons of ecology together through a variety of activities, programs, dis-
plays, demonstrations, and games. But the magic of the Solar Oasis does
not stop there.
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DESERT COMFORT AND ENERGY EFFICIENCY
, r~~t:t '/~ '
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y~
The building of Arizona's desert cities during this century has been a
remarkable achievement. Now as a new century is about to dawn we are
learning that to sustain this environment of our comfort and productivity in
the desert, requires a more refined approach to the utilization of energy
and resources. By substituting ingenuity for the wholesale energy use of
the past we can have the same, or better, quality of life with less energy
consumption.
The Arizona Solar Oasis demonstrates energy conservation throughout its
design. For example, operational energy costs are minimized by using the
most efficient equipment, lighting and appliances. Efficient natural gas
heaters, when needed, and high-efficiency electric florescent and halogen
lighting help keep the energy requirement for the entire project as low as
possible.
Solar Electricity and Solar Heat are Part of Arizona's Future.
However, by far the most dramatic examples of energy saving in the Solar
Oasis are the passive solar design features which make effective use of
sun and shade, natural ventilation and several techniques of evaporation
for cooling.
In the main Pavilion area the tensile canopy is shaped to allow sunlight to
enter and warm the space during the winter months, while providing shade
from the intense sun during the summer. This dramatically cuts the energy
that would ordinarily have been required to heat and cool the space. By
taking advantage of the seasonal changes in the sun angle like this, many
areas in the Solar Oasis are either warmed in the winter or kept cool in sum-
mer.
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Page 5
Because of their low operating cost, Cool Towers even make it possible to
cool defined outdoor areas. Since cool air is denser and heavier, it settles
into the lowest available zones and thus requires some form of contain-
ment
The cool air that emerges from the four Towers flanking the Pavilion areas
is contained by planters and low walls on the streetside. Consequently its
flow is directed across the Pavilion and down over the edge of the deck to
the Oasis Garden below. This lower area acts as a IIcool sink.1I Augmented
by the evaporative cooling of the waterwall, the pools and fountains, the
temperature in the Garden is markedly lower than anywhere else in the
Oasis.
In addition to the four Cool Towers of the Pavilion area and one cooling the
Interpretive Center, the centerpiece of the entire Solar Oasis is the 150 foot
high IITower of Many Suns.1I This "vertical pavilion" is an essential in-
gredient to the entertainment and educational aspects of the Oasis. It is
also the most powerful contributor to its cool microclimate.
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The Tower of Many Suns is tall enough to supply a cooled air change to
the Solar Oasis every two minutes. And in addition to providing cool ventila-
tion in the summer, The Tower of Many Suns also supplies warm air in the
winter months through solar collectors on its south face, and from its danc-
ing heliostats that track the sun.
Finally, the Arizona Solar Oasis is not only an expression of energy efficien-
cy -- it demonstrates energy production as well. A seven kilowatt photovol.
taic array is located in a highly-visible position over the walkway bridge
(which it conveniently shades) that runs between the Oasis and the Con-
vention Center. POllution-free and silent, this unit in effect sells the sun's
energy -- in the form of electricity -- to the Arizona Public Service Company.
Small self-contained photovoltaic units also power the control valves for the
Oasis' extensive irrigation system.
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Page 6
THE MAGIC OF WATER
When we enter the Solar Oasis we are struck by the profusion of water and
the abundant life it brings forth -- water in pools, leaping fountains, water-
falls, fish ponds, water in irrigation pipes nourishing plants, trees and trel-
lises of shading vines, water in frosty drinking glasses at the Cafe and
water in hydroponic displays growing tomatoes and lettuce.
Water is the magical element that brings life to these arid lands. Without
water, any Oasis -- or Oasis city -- would quickly revert to the barren ex-
tremes of the surrounding desert. Yet we often forget its importance and
take it for granted, assuming an abundant supply at any nearby faucet.
Desert and Oasis are defined by the relative presence of water.
Today more than 60% of Arizona's water use is pumped from underground
aquifers at a rate that exceeds the natural recharge rate. This situation ob-
viously is not sustainable, and much work is now being done to ensure that
our future water needs and those of our children and their children can be
met.
In this respect the design of the Arizona Solar Oasis offers a vision of the fu-
ture -- for today. One of its principal goals is to reduce the need for
pumped groundwater. To achieve this goal the Oasis demonstrates the
state-of-the-art in water harvesting, the hierarchy of water use, and water
conservation.
The tensile canopies that shade the Pavilion area act as a water catchment
"funnel," directing available rainfall into a storage tank in the lower level.
Augmenting this catchment basin are the extensive roof surfaces of the
Convention Center and the ~~brberger Theatre.
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Page 7
Although Phoenix receives only about 7 1/2 inches of rain per year, this har-
vesting system is able to make use of one and a half million gallons of rain
water collected over the course of a year.
Water from this system is supplied first to the various pools and fountains
of the Solar Oasis to make up for evaporative losses. The water is then
directed to the fish ponds where its nutritional level is increased by fish ef-
fluent It next functions as a valuable fertilizer in the irrigation system that
supports the oasis garden and the desert plantings throughout the Oasis.
During the warmer months the Cool Towers themselves contribute to the
Oasis water system. Because this water is subject to evaporation during its
cooling function, it gradually accumulates greater concentrations of total
dissolved solids (TDS) as it is recycled in the Cool Towers. At appropriate
levels of concentration this water is bled off and directed into the fountains,
waterwall and toilets. Nothing is wasted.
...
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ROOF PAVILION
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Solar Oasis Water Hierarchy.
Through this integrated water system combining harvesting, recycling and
a hierarchy of uses, the Solar Oasis will reduce its reliance on pumped
groundwater by nearly 40%. This could become as high as 100% in the fu-
ture, with larger catchment area and storage.
But important as the ethic of water conservation is, it is not the only expres-
sion here of the desert dwellers' respect for water. Water -~ especially in
arid lands ~- serves a vital aesthetic function as well. It is a "place-maker."
It refreshes mind and soul. To watch it reflecting, moving, falling, splash-
ing, to hear its music, is a delight that soothes the stresses than can over-
whelm modern urban life.
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Page 8
In the Oasis Garden, which forms the sunken -- and cool -- center of the
Oasis, the role of water as a place-maker is most clearly visible. Emerging
from a beautiful fountain on the upper level. water spills into the narrow
pools which border the top of the walls surrounding the Oasis Garden.
From there it cascades down these walls, sparkling over their sculpted sur-
faces.
Creating a place like this in the middle of a city, where we can sit next to
water, a place where we c.an. soak our feet or watch children splash and
play, gives us back a common space for enjoying each other and the
natural world.
THE OASIS GARDEN, DESERT GROVE, AND URBAN GARDENING
The Oasis Garden is a naturally-shaped IIcourtyardll formed by the water-
wall on one side, natural desert boulders flanking a pedestrian ramp on
another, and the Kokopelli Cafe patio on another. This is the quiet, and
magical, heart of the Oasis.
In this garden you may forget you are in the downtown center of the ninth
largest city in the United States. But you will know you are in an Oasis.
Here the clamor of the traffic is muffled by the lush greenery, the air is
wonderfully fresh and the temperature on a hot summer day is easily 250
(F) cooler than out on the street.
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Page 9
The plants of the Oasis Garden are the other half of our lungs. Their leaves
help purify the air by removing carbon dioxide and monoxide from the at-
mosphere to make carbohydrates, replacing the carbon gases with the Iife-
giving oxygen that we breathe. Over the past 40 years the increasing
accumulation of massive materials such as concrete, steel and asphalt,
and to some extent air pollution, has raised average summertime tempera-
tures about 8 degrees -- causing a "heat island II over central Phoenix. The
reintroduction of green plants to the city's urban spaces helps to reduce
this heat build-up through the cooling effects of shading and the evapo-
transpiration of water through the leaves of plants.
Finally -- a more intimate scale -- plants, like water, also are "place-makers."
They provide places of rest and relief from the intensity of the desert sun.
With the rustle of a light breeze their shadows give the Garden a feeling of
coolness and peace. This dappled light and shadow are everywhere in
the Oasis, relaxing our eyes and creating a counterpoint to more static-built
forms.
Organic Gardening is a Feature in the Heart of the Solar Oasis.
Adjacent to the Oasis Garden and the Kokopelli Cafe we find the Urban
Garden. This area is devoted to demonstration plantings for urban food
production. Here vegetables and a variety of fruit trees are displayed, com-
plete with a compost area cycling plant waste and nutrients back into the
soil. Chemical fertilizers and pesticides are not needed in this carefully
balanced organic system.
Next to the Urban Garden is a display area of the Environmental Research
Laboratory, which has generated the scientific research behind the Solar
Oasis. In this exhibit area ERL demonstrates liThe Productivity Continuum ,"
the potential for an urban-based agriculture that makes use of techniques
of organic food production, drip-irrigated vegetable systems, and high-tech
hydroponic and aeroponic food systems where lettuce and other
vegetables grow with their roots in air on moving, vertical arrays.
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Page 1 0
We learn about halophytes: plants that thrive on brackish or saline water.
Halophytes have been selected and bred by ERL to produce high-quality
cooking oils, animal fodder, lawn grass, and ornamental plants. In addi-
tion, we find here the Tilapia fish ponds where the delicious "Tapifish" is
raised for the Kokopelli Cafe. Making use of algae and other nutrients from
the fountains, pools and Cool Towers, the Tilapia complete the nutrient
cycle of the Oasis, providing protein for humans as well.
Tilapia at ERL ~ Prototype Oasis in Tucson.
Moving away from the Oasis Garden to the outer perimeter of the Solar
Oasis we find the Desert Grove. Integrated with the Monroe Streetscape. a
seven-block downtown beautification project that wraps two sides of the
Solar Oasis, the Desert Grove functions as a border screening traffic and
as a threshold to the Oasis. These plantings of natural desert vegetation in-
digenous to the region require little water, and help shield the interior
microclimates of the Oasis and conserve their water/energy balance.
Located on the Oasis' eastern perimeter are the ':bio-air purifiers." Here air
contaminated with exhaust fumes is drawn in from the street and forced by
a fan through the soil in the planter beds. Natural micro-organisms in the
soil digest the toxic gases. and the air, now purified. is released back into
the pedestrian realm. This cleaning of air through biology will be a key part
of our future oasis cities.
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Page 12
From these three major circulation paths branch several subsidiary routes
leading variously to the "Imagical" Interpretive Center, the display areas,
the Oasis Garden, and the Cafe, restrooms and offices on the lower level.
At appropriate intervals along these paths, benches and low sitting-walls
are located for folks to sit and linger awhile, enjoying the greenery and foun-
tains,
While the Oasis is a public place, it is also zoned to handle private or con-
ference-related functions. The large canopied Pavilion area can seat up to
1500 people for a sit-down banquet. The beautifully shaped and canopied
amphitheatre beside the Interpretive Center offers a focused environment
for outdoor theatre, speeches, workshops, and concerts. These areas
have been designed so that public access across the Plaza need not inter-
fere with scheduled functions.
CONCLUSION
Because of population pressures and rapid social and technological
change, many modern cities have developed urban spaces that lack a
human quality. They have become victims of overdesign, of architecture
that isolates rather than integrates.
The Arizona Solar Oasis, in collaboration with other current downtown
revitalization projects, represents a shift toward a more community-oriented
architecture, one that is prototypical of a desert urban center. Through its
combination of art and science, learning and entertainment, this solar-
cooled celebration of desert living will serve as a vision of the future, not
only to Phoenix but to all of Arizona and ultimately to desert communities
around the world.
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CENTER CITY PROJECT STATUS REPORT
Prepared by
The Community & Economic Development Department
City of Phoenix
September 1990
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Revised Sepcember 1990
CENTER CITY PROJECT STATUS REPORT
ARIZONA CENTER (Mixed Use) (Project Value
$515 Million)
Projecc Manager
Margaret E. McKeough (262-5036)
Developer
o The Rouse Company
Locacion
o Van Buren Co Fillmore Streets, Second Co Fifch Screets
Description
o
Office
2 Million Square Feet
o
ReCail
300,000 Square Feet
o
Hotel
600 Rooms
o Parking - 6,000 Spaces
:':.'
Status
o Two Arizona Center (APS) opened in March 1989
o One Arizona Center and The Shops aC Arizona are under construction and
scheduled to open in November 1990
o Timing of remaining developmenc subject to market conditions
City Assistance
o Land Assemblage
o Eminenc Domain Two Quc of Eighteen Acres Developer assumed all
cos ts
o Issued $13 Million of tax exempc bonds For l~nd acquisition
o
Tax Abatement
Escimated value of $40 Million
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in 1985. Construction of an
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
FRENCH QUARTER (Mixed Use) (Project Value to Date
$18 Million)
Project Manager
David Knight (261-8607)
Developer
o Heritage Development Company
Location
o Five Block Area Bounded by McKinley and Taylor Streets, Central Avenue
and Third Street
Descril'tion
o
Office
77,000 square feet completed
o
Residential
60 unit St. Croix Villas condominiums
o Future Development - Two blocks remain to be developed with various
combinations of office, retail or residential uses.
Status
o St. Croix Villas opened in November 1988 and are currently available
for lease.
o Two more blocks to be developed by 1993
City Assistance
o Eminent Domain
o $3.3 Million Community Development Block Grant for land acquisition
(Land for future development held in land trust fund)
o
Fee Waivers
$15,000
3
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Center City Project Status Report
French Quarter (Mixed Use)
September 1990
Page 2
o Development and plans revie~ assistance
City Particioation
o City participates in St. Croix Villas' and two of three future blocks'
profits (lS% of Net Profit)
o City participates in land sale proceeds for Blocks 18 and 19
City Investrnent/PLoject Value Levera~e (for existing develooment)
o $1,665,000/$18 million
o $1.00/$11.00 (land and financing assistance)
kp/2002/c:wp/kearney
4
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
MERCADO (Mixed Use) (Project Value
$14 million)
Pro;ect Manager
Denee' McKinley (495-5328)
Developer
o The Symington Company
o Chicanos Por La Causa
Location
o Van Buren to Adams, Fifth to Seventh Streets
Description
o
Office
45,000 Square Feet
o
Retail
72,000 Square Feet
o
Cultural Center
10,000 Square Feet
Status
o Shops/Restaurants opened May 1990
o Arizona State University Downtown Center opened in August 1990
City Assistance
o
Fee Waivers
$25,000
o Development and plans review assistance
o Alley and street abandonments
o $2.7 million Federal Urban Development Action Grant for construction
(Yil1 be repaid to City over long term)
5
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Center City Project Status Report
Mercado (Mixed Use)
September 1990
Page 2
o $710,000 Community Development Block Grant (CDBG) for Off-Site
Improvements
o Property Tax Abatement to assist Minority and Women Businesses
Citv Participation
o City participates in project revenues - Developer pays the greater
~ount as specified
o Years 4-8 - 1% of Gross Revenues or $30,000
o Years 9-13 - 1% of Gross Revenues or $50,000
o Years 14-18 2% of Gross Revenues or $100,000
o Years 19-60 2% of Gross Revenues or $150,000
City Investment/Project Value Leverage
o $3.4 mi11ion/$14 million
o $1.00/$4.00 (land and financing assistance)
kp/2002/c:wpfkearney
6
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Revised September 1990
CENT&~ CITY PROJECT STATUS REPORT
SQUARE ONE (Mixed Use) (Project Value $115 Million; Includes Ret.ail and Two
Office Towers)
Project Mana~er
Denee' McKinley (495-5328)
Developer
o The Trammell Crow Company
Location
o Central Avenue to First Street, Washington to Adams Streets
Description
o
Retail
80,000 square feet
o
Office
Optional (Up to Two High Rises)
Status
o Retail financing secured
o Site clearance to be completed by Fall of 1990
o 65,000 square feet of retail to open in Fall of 1991
Citv Assistance
o $10 Million Community Development Block Grant (CDBG) for land
acquisition
o Fee Waivers (100% Retail; 50% first office tower) estimated $100,000
o Development and plans review assistance
o Alley abandonment
o $2.5 Urban Development Action Grant (UDAG) for construction (will be
repaid to City over long tenn)
9
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
RENAISSANCE SQUARE (Mixed Use) (Project Value
$225 million)
Project ManagEU:
Denee' McKinley (495-5328)
.Deve loper
o The Trammell Crow Company
Location
o Yashington Street, Central to First Avenues
Descri'Otion
o One Renaissance: 450,000 sq. ft. of office
40,000 sq. ft. of retail
o Two Renaissance: 475,000 sq. ft. of office
15,000 sq. ft of retail
Status
o First office with retail completed and occupied in 1987
o Second office tower with retail completed in January 1990 with 60%
occupancy. Leasing and tenant improvements continue.
City Assistance
o
Tax Abatement
Estimated value of $24.2 Million
o
Construction of Patriots' Square Park and Garage
$12 Million
o
Fee ~aivers
$124,000
o Development and plans review assistance
o Eminent Domain (Developer Assumed All Costs)
o Sold Alley for $186,000
7
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Center City Project Status Report
Renaissance Square (Mi^ed Use)
September 1990
Page 2
Citv Participation
o Annual $51,000 subsurface lease payments
o Annual contribution to Community Reinvestment Fund for 15 Years
City Investment/Project Value Leverage
o $36.2 million/$225 million
o $1.00/$19.00 (land and financing assistance)
o $1.00/$6.00 (land, financing assistance and tax abatement)
kp/2002/c:wp/kearney
8
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Center City Project Status Report
Square One (Mixed Use)
September 1990
Page 2
City Assistance (Continued)
o $10 Million Industrial Development Authority (IDA) Bonds for
construction
City Participation
o City ownership of projec~ improvements when constructed.
o City participates in project's profits
o Retail 35% of Net Profit for 99 Years
o Office 3% of Gross Rents for Years 16 to 99
o City will receive ground rent on each office pad
o Fair Market Value of Pad x 85% x 8% - Annual Rent
o Annual contribution to Community Reinvestment Fund for lS Years
City Investment/Project Value Leverage
o $23 mil1ion/$l15 million
o $1.00/$5.00 (land and financing assistance)
Note: This project was among the first redevelopment projects negotiated for
Downtown. Significant City assistance was needed to make the retail component
economically feasible.
kp/2002/c:wp/kearney
10
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
LAS ANTIGUAS (Office)(Project Value
$3.6 Million)
Project Manager
Denee' McKinley (495-5328)
Deve1o'Der
o Las Antiguas, Inc. (Non-Profit Corp. of which City of Phoenix is a
Member)
Location
o 2nd to 3rd Avenues, McKinley to Roosevelt
Descd'Dtion
o
Historic restoration
~pproximately 10,000
of six
square
houses
feet
for office
space
totalling
o
New office construction
13,500 square feet
Statu!i
o Established Non-Profit Organization to oversee project development
o Acquired project site
o Executed Development Agreement in Fall 1989
o Design Development underway
City Assistance and Participation
o Eminent Domain
o
Fee Waivers
100% of all eligible fees
o Development and plans review assistance
o $1.8 Million Community Development Block Grant Float Loan
o $1.9 Million Bonds/Certificates of Participation
11
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Center City Project Status Report
Las Antiguas (Office)
September 1990
Page 2
Citv Assistance and Participation (Continued)
o City leases new construction for office space
o City is member of Non-Profit Organization
kp/2002/c: wp/keanley
l2
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Center City Pr~jects Status Report
Renaissance Park (Residential)
September 1990
Page 2
City Investment/Project Value Leverage
o *$10 mil1ion/$lO million
o $1.00/$1.00 (land and financing assistance)
* Includes $5 Million Float Loan for construction
Note: This was
in over
project
the first residential project to be developed in Downtown
40 years. Significant City assistance was needed to make the
economical.
kp/2002/c:wp/kearney
14
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
ARIZONA MUSEUM OF SCIENCE AND TECHNOLOGY (Cultura1jRecreational)
(Project Value - Approximately $20 Million)
Pro;ect Ma~
Jim Rhone, Parks, Recreation and Library Department (262-6861)
Developer
o City of Phoenix/Science Museum
Location
o Washington to Adams. Fifth to Seventh Streets
DescriPtion
o Relocation and expansion to approximately 100,000 square feet
Status
o Construction scheduled for 1993
o Architect selected - Conoyer Hedrick/Antoine Predock
o Design process underway
City Assistance and Participation
o City Land
o $20 Million in general obligation bonds
kp/2002/c:wp/kearney
15
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'~""-;',';):~';":":~"~~"'.' .': ::':: ';".>"l, >''-:'~~':~:\:.;;'',/. ';.:" ~~." '~".,.:,,~<.,:::~,<:~,..,
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Revised September 1990
CENTER CITY PROJECT REPORT
PHOENIX MUSEUM OF HISTORY (Cultural(Recreationa1) (Project Value
$3.5 Million)
Project Manager
Jim Rhone, Parks, Recreation and LibrarJ Department (262-6861)
Deve1o?er
o City of Phoenix/The Arizona Museum History
Location
o Monroe to Adams, Sixth to Fifth Streets (Approximately)
Descrivtion
o Relocation and expansion of the Arizona History Museum
o Approximately 20,000 square feet
Status
o
Architect selected
Langdon 'Wilson
o Design phase scheduled to begin in late 1990
o Construction scheduled for Fall 1991
City Assistance and Partici~ation
o City land lease
o $3.5 million general obligation bonds
kp/2002/c:wp/kearney
16
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,~>:.~:~~~".I: "~', "'r?", : . "-" . :~':',>;;, "::'1'E;': '.:' ~'"':''' .: .': ". :.t- ,Jt:::;"~~''''''';''~-,;~:~~';'/:/;' ,~~,.-, ::\..;: '~<:'~.:r:> ',:
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
HERITAGE AND SCIENCE PARK GARAGE (Project Value
$6 Million)
Project Manager
Jim Rhone, Parks, Recreation and Library Department (262-6861)
Developer
o City of Phoenix
Location
o A portion of the block bounded by Monroe and Adams Streets, 5th and
6th Streets
DescriPtion
o Garage to service six block area
o 800 parking spaces
Status
o
Architect selected
Langdon Wilson
o Design phase scheduled to begin in late 1990
o Construction scheduled for Fall 1991
City Assistance and Participation
o City owned
o $6 million general obligation bonds
kp/2002/c:wpjkearney
17
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,'\
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
CENTRAL AVENUE DECK PARK
(Project Value Freeway
(Project Value Phase I
(CulturalfRecreationa1)
and Deck construction - Approximacely $100 Million)
Park Amenities - Approximately $10 Million)
Project Manae:er
Mike Whiting, Central District Administrator
Parks, Recreation and Library Department (262-686l)
Developer
o State of Arizona Department of Transportation (ADOT), Federal Highway
Administration, City of Phoenix
Location
o Papago Freeway, l~ird Street to Third Avenue
DescriPtion
o 30 acre park
o Neighborhood Park west of Central
o Urban Plaza immediately east of Central
o Cultural Park east of Urban Plaza
o Will include Japanese Garden, Amphitheatre
Status
o Deck construction completed
o Park design underway
o Deck Park (Park and Urban Plaza) to be completed February 1992
o Irish Cottage to be completed June 3D, 1991
o Japanese Garden to be completed Feb~ary/Karch 1992
18
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Center City Project Status Report
Central Avenue Deck Park (Cultural/Recreational)
September 1990
Page 2
City Assistance and Particioation
o City leasing from Arizona Department of Transportation
o Approximately $9 Million in general obligation bonds for park
improvements
kp/2002/c:wp!kearney
19
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
CENTRAL LIBRARY (Cultural) (Project Value
$43 Million)
Proiect Mana~er
Jim Rhone, Parks, Recreation and Library Department (262-6861)
Developer
o City of Phoenix
Location
o Northeast corner of Central Avenue and the Deck Park
Description
o Construction of New Central Library
o 260,000 square feet
Status
o Property acquisition initiated
o Design development underway
o Construction completion tentatively scheduled for Spring 1994
o
Architect selected
~i11iam Bruder/OWL
City Assistance and Participation
o City owned land and facility
o $43 Million in general obligation bonds
kp/2002/c:wp/kearney
20
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'III
Revised September 1990
CENTER CITY PROJECT STATUS REPORT
PHOENIX ART MUSEUM (Cultural) (Project Value
$20 Million)
Project Manager
Jim Rhone, Parks, Recreation and Library Department (262-6861)
Developer
o City of Phoenix and Phoenix Art Museum
Location
o Central Avenue and McDowell Road
Descri'ption
o Expansion of the current Central Library building
~ ta tus
o
Architect te~, Lescher and Mahoney/Tod Williams-Billy Tsien.
development is underway
Design
o Construction scheduled for 1994
QiSY Assistance and Participation
o City owned land and facility
kp/2002/c:wp/kearney
21
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~,~i.~
CENTER CITY PROJECT STATUS REPORT
PHOENIX LITTLE THEATRE (Cultural)(Projecc Value
$3 .5 Killion)
Proiect Manager
Jim Rhone, Parks, Recreation and Libra~ Department (262-6861)
Develooer
o City of Phoenix and the Phoenix Little Theatre
Location
o Central Avenue and McDowell Road
Descriotion
o Renovation and expansion of current facility
Status
o Architect team, Lescher and Mahoney/Tod Williams-Billy Tsien
o Design phase scheduled to begin in late 1990
o Construction scheduled for 1994
City Assistance and Participation
o City owned land and facility
kp/2002/c:wp/kearney
22
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Center City Project Status Report
Herberger Theatre (Cultural/Recreational)
September 1990
Page 2
City Investment/Project Value Levera~e
o $10 mill~on/$20 million
o $1.00/$2.00 (land and financing assistance)
kp/2002/c:wp/kearney
24
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CENTER CITY PROJECT STATUS REPORT
ORPHEUM THEATRE (Palace West) (Estimated Cost
$11.7 Million)
Project Manager
David Lind Schupbach (495-5122)
Developer
o City of Phoenix working with Junior League of Phoenix and Orpheum
Theatre Foundation
Location
o Adams Street and 2nd Avenue
DescriPtion
o 80,000 square feet
o 1,422 Seat Theatre with balcony and three small lobby spaces
Status
o Construction scheduled for completion in late 1992
o Grand opening scheduled for Spring 1993
o Orpheum Theatre Foundation fund raising for $3.7+ million
City Assistance and Participation
o City owned facility
o $7 million in general obligation bonds
kp/2002/c:wp/kearney
25
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
PATRIOT'S SQUARE (Cultural/Recreational/Parking) (Project Value
Million)
$15.3
Project Manager
David Lind Schupbach (495-5122)
Developer
o The Trammell Crow Company
o City of Phoenix
Location
o Central to First Avenues, Washington to Jefferson Streets
Description
o
Underground Parking Garage
1,465 Spaces
o
Urban Park
2.2 Acres
Status
o Completed in December 1988
City Assistance
o
Community Development Block Grant
$350,000
o City construction cost - $12 million
City Participation
o City receives garage net revenues; Positive cash flow anticipated once
the 30 year bond debt is retired.
26
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Center City Project Status Report
Patriot's Square
September 1990
Page 2
City Investment/Pro1ect Value Leverage
(Calculated as part of City investment for Renaissance Square)
kp/2002/c:wp/kearney
27
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
SOLAR OASIS (CulcuraljRecreationa1) (Project Value
$12.5 Million)
Proiect Manag:er
David Lind Schupbach (495-5122)
Develo-per
o City of Phoenix/Phoenix Civic Plaza
o State of Arizona and University of Arizona Environmental Research
Laboratory
o Arizona Solar Oasis Foundation
Location
o Phoenix Civic Plaza
DescriDtion
0
0
..
.. 0
Sunken Garuens. Desert Vegetation, Shade Structures
Utilizes Climate Modification Technology
Solar and Environmental Demonstration project
Status
o Construction schedule under review
o $2-4 million in private funding being sought by Solar Oasis Foundation
o $2 million will be loaned by the State contingent upon private
fundraising.
Clty ~ssistance and Participation
o City owned property
o $6.5 million in Phoenix Civic Plaza funds
kp/2002/c:wp/kearney
28
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
CENTRAL AVENUE IMAGE STUDY (Streecscape) (Project Value
Estimated $9 Million)
Project Manaier
Reed Caldwell, Engineer (262-5062)
Developer
o City of Phoenix working with Central Avenue property owners
Location
o Central Avenue, Deck Park to Camelback Road
Descripti.on
o Colored sidewalk paving materials
o Supia Red sandstone border
o Streetlights
o Bus shelters
o Shade trees (palo brea and acacia sma1lii)
o Palm trees
o Hedges (petite oleander)
Status
o Construction underway
City Assistance and Participation
o City coordinated establishment of Improvement Dis~rict
o Property owner's contribution established at $6 million (75%)
o City contribution established at $2 million (25%)
BK/kp/2002
30
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
PHOENIX UNION STATION (Historic Restoration)
Project Manager
David Knight (495-5330)
Developer
o U.S. Sprint Communications
Location
o Fifth Avenue and Jackson
Description
rotunda area.
o
Exterior
waiting
and interior renovation including
area, and public restrooms
S ta tus
passenger
o Renovation completed in December 1989
City Assistance and Participation
o Development and plans review assistance
o Abandonment of portions of Fourth and Fifth Avenues
kp/2002/c:wp/kearney
31
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Revised September 1990
CENTER CITY PROJECT STATUS REPORT
STREETSCAPE (Project Value
$3.5 Million)
Project Manager
David Lind Schupbach (495-5122)
Developer
o City of Phoenix/Phoenix Civic Plaza
Location
o
Monroe Street
2nd to 5th Street
o Portions of 2nd and 3rd Streets around the Herberger Theatre, Solar
Oasis and Symphony Hall
Description
o Shade structures
o Water features
o Indigenous landscaping, i.e. Chilean Mesquite
o Pedestrian scale lighting
p Coordinated trash receptacles
o Street furniture
Status
o Design complete
City Assistance and Participatio~
o $3.5 million in Phoenix Civic Plaza Funds
kp/2002/c:wp/kearney
32
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CENTER CITY PROJECT STATUS REPORT
RENAISSANCE SQUARE (Mixed Use) (Project Value - $225 million)
Project Manager
Denee' McKinley (495-5328)
Deve1ol'er
o The Trammell Crow Company
LocatioT\
o Washington Street, Central to First Avenues
Description
o
One Renaissance: 450,000 sq. ft. of office
40,000 sq. ft. of retail
Two Renaissance: 475,000 sq. ft. of office
15,000 sq. ft of retail
o
Status
o First office with retail completed and occupied in 1987
o Second office tower with retail completed in January 1990 with 60%
occupancy. Leasing and tenant il'l1provements continue.
City Assistance
o Tax Abatement - Estimated value of $24.2 Million
o Construction of Patriots' Square Park and Garage - $12 Million
o
Fee Waivers
$124,000
o Development and plans review assistance
o Eminent Domain (Developer Assumed All Costs)
o Sold Alley for $186,000
7
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DOWNTOWN PHOENIX DEVELOPMENT SUMMARY
FOR MORE INFORMATION CONTACT:
THE COMMUNITY AND ECONOMIC DEVELOPMENT DEPAR'lMENT
ONE NORTH FIRST STREET, SUITE 700
PHOENIX, ARIZONA 85004
(602) 262-5040
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SUMMER 1990
TABLE OF CONTENTS
~~.~.
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PHOENIX - AMERICA'S SHINING STAR
Downtown Phoenix currently contains
commerce, government, culture and arts
beginning.
the largest concentration
in the State.
Yet,
of business,
this is only the
Downtown
wide range of
for
become
Phoenix is truly a place on
development activities
the heart of the City. Through
a year-round, around-the-clock,
the move. Downtown is the fOCUR of a
that are creating an exciting new image
these activities, Downtown will soon
people place.
This ll~.tQwn
of
The
tion
tion
Ph9~oj~~velopment
activities underway or
list includes extensive
new cultural,
state-of-the-art
of
of
s~~ introduces you to the stunning list
in adval1ced planning stages in Downtown Phoenix.
office and retail development, a large concentra-
recreational, and entertainment amenitieG~ and utiliza-
climate control technology.
These activities are
City's core radiates
adding to the health
creating a future, a very near future,
an exciting and
and vitality of
in. which the
sophisticated metropolitan feeling,
the entire Valley of the Sun.
-2-
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~enaissance Square (continued)
A 28-story twin office tower, Two Renaissance, opened in january 1990 at Adams
Street immediately north of the first tower. This $125 million development
includes a 1,200 space underground parking garage and an open plaza with a
15,000 square foot retail component. The retail component of this project is
scheduled to be completed in the Fall of 1990.
The Arizona Center
In October 1987, ground was broken on the eight block, $515 million Arizona
Center project initiated by The Rouse Company and Phoenix Community Alliance.
This ambitious mixed-use development, bounded by Van Buren, Second Street,
Fillmore and Fifth Streets, is a landmark in Fhoenix' efforts to revitalize
its Downtown area. The Master Plan calls for approximately 2 million square
feet of commercial office space, 450,000 square feet of retail shops and
restaurants, and a 600-room hotel set in a richly landscaped, open, air plaza.
Phase I, scheduled for completion in the Fall of 1990, includes 700,000 square
feet of office space, 150,000 square feet of retail, a public plaza and park-
ing for 2,100 vehicles.
-4-
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OFF ICE
Las Antiguas "The Old One~
The City of Phoenix is working with a nonprofit corporation to develop 23,500
square feet of office space on property located between Second and Third
Avenues, McKinley and Roosevelt. in the Roosevelt Historic District. This
innovative project has two distinct components, the restoration of six historic
homes and the construction of a new, historically-compatible structure. The
entire project will be unified with landscape and streetscape elements.
The architects for the project have been selected and site plans are currently
being developed. The total construction cost for Las Antiguas is estimated at
$2 million.
tkLricopa County Administration Buildi~
Maricopa County is currently constructing a new $31 million Administration
Building. The ten floor, 320,000 square foot building will be bounded by
Third and Fourth Avenues, Jefferson and Madison Streets. The building will
provide office space for the Board of Supervisors, County Manager and several
administrative departments. Completion of construction is scheduled for
December 1990.
-5-
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RETAIL
~are One
A multi-level market place will provide the Downtown area with shopping,
dining and entertainment. Square One, a development of the Tremmell Crow
Company, promises a mUlimum of 80,000 square feet of retail space on the block
bounded by Central Avenue and First Street, Washington and Adams Streets.
Demolition and utility relocation plans are underway, with construction
anticipated to begin this winter. Construction is estimated to be completed
within an 18-month period. The City was awarded a $2.5 million Urban Devel-
opment Action Grant to assist the project.
~ IDE N T I A L
Renaissance Park
In ~986, Coventry Homes completed Downtown's first new residential development
in 40 years. The 170 copper-roofed condominiums are nestled in a park-like
setting of brick walkways and courtyards just north of Washington on the east
side of Seventh Street. This excellent location is within easy walking dis-
tance of many of the City's downtown redevelopment projects, including the
Mercado, Arizona Center, the expanded Heritage Square, the Herberger Theatre,
and Solar Oasis. The total project cost was approximately $11 million.
St. Croix Villas
The St. Croix Villas celebrated its grand opening in the Fall of 1988. The
$5 million, 60-unit condominium project is designed in a style reminiscent of
residences built in the early 1900's with steeply pitched roofs, diamond-shaped
roof patterns, and carriage house garages. The six residential buildings sur-
round a recreation facility and center courtyard. Units are currently avail-
able for lease.
-6-
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C U L T U R A L IRE C REA T ION A L
Heritage Square Park
Another major attraction evolving in Downtown Phoenix is Heritage Square
Park. This six-block site bounded by Van Buren and Washington Streets, Fifth
atld Seventh Streets, will provide cultural, educational and retail opportuni-
ties. The area now boasts Heritage Square, a popular gathering and festival
site offering a showcase of restored structures dating from the turn of the
century. Additionally, the Park is adjacent to the Mercado project, described
previously.
Expansion of Heritage Square will feature two musewms which will be constructed
by bond funds approved in the 1988 general obligation bond election. Plans
are being developed for the 100,000 square foot Ariziona Museum of Science and
Technology. This $20 million facility will include museum space, offices, a
gift shop and a restaurant. An Omni-I1ax of I-Max Theatre designed to seat
several hundred will also provide an exciting attraction at the muset~. Bond
funds will also help expand and relocate the PhoeniK Museum of History to the
Park. The $3.5 million, 20,000 square foot museum will highlight Phoenix's
history and provide a unique educational and cultural experience. Finally,
the bond issue will fund construction of an 800 space parking garage to accom-
modate visitors to the park. Development of this six-block area is projected
to be completed in six years.
The Herberger Theater Center
A keystone in Phoenix's cultural development, The Herberger Theater Center
celebrated its grand opening with a gala event in July 1989. The theater is
located on the block between Van Buren and Monroe Streets, Second and Thix'd
Streets, directly north of the Phoenix Civic Plaza and Symphony Hall.
This public/private partnership features two theatres. Center Stage is an 827
seat proscenium theatre and home of the Arizona Theatre Company. Stage West,
a small, more flexible space, seats approxUnately 150 to 379 people in a
variety of seating arrangements. The theatre is a major part of the Downtown
theatre district which includes Symphony Hall and the Orpheum Theatre.
Orpheum Th~atre
Plans for the restoration of the historically significant Orpheum Theatre are
underway. The ornate theatre, located at Adams Street and Second Avenue, was
opened in the 1929 and offered early Phoenix audiences vaudeville, plays and
films. This fabu10as 80,000 square foot restoration project includes a 1,422
seat proscenium theatre with balcony and three small lobby spaces. This
$11 million restoration project is scheduled to begin in the Fall of 1990 with
an anticipated grand reopening in late 1992.
-7-
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Arts ,Jlistrict
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In October 1987, the City Council established the Arts District and approved
interim performance standards for development within the area bounded by the
Central Avenue Deck Park and Encanto Street, First Avenue and Third Street.
These standards address land uses, building massing, setbacks and orientation,
parkins, transit shelters, open space, pedestrian environment, bicycle paths,
signage and streetscape. Additionally, the concept includes an arts walk along
the First Street alignment. A key element of the District, the walk will be
lined with art galleries, studio space, restaurants, and pedestrian-oriented
streetscapes.
Detailed planning for the Arts Districtls implementation is currently underway.
The City's Planning Department has hired a consultant to prepare a specific
plan for the Arts District. Working with a City Council appointed citizens'
committee, the consultant completed a preliminary work plan. A decision on
the location and design of the Art Museum and the New Library is needed prior
to going forward with the process. The Planning Department hopes to bring
this project to City Council for approval in late 1990.
Downtown Artists Area
The City recently reaffirmed its commitment to a Downtown artists community
with the recent decision to retrofit two warehouses for residential and studio
spaces for artists being relocated from the area site. This area is located
on Jackson Street between First Street and Fifth Avenue. Retrofitting of the
OlC Building and the warehouse at 502 West Jackson was completed in February,
just in time for the Second Annual Art DeTour Program. This project has also
allowed the property owners the opportunity to rent the balance of the ware-
house space to artists, thus furthering the City's Artists Warehouse District.
Art DeTour, a program dedicated to building public awareness of the exi.stence
and importance of the artists community in Downtown, held its Second Annual
Program February 23-25, 1990, with over 5,000 people touring Downtown artists
studios 'and attending a free education symposium.
The City-owned Ice House facility at 429 West Jackson is being considered for
sale through a public bid process for possible expansion of additional art
space in this area.
Central Avenue Deck Park
In order to mitigate the impact of the Papago Freeway's path through the
Central Corridor, a 30 acre park is being built over the freeway between Third
Avenue and Third Street. Deck construction is estimated to cost $50 million
while amenities planned for the first phase of the park implementation are
estimated at $10 million.
The park area west of Central Avenue will be a neighborhood park, consisting
of lush open green space, with adjacent seating, picnic and recreation areas.
This area will also be the site of authentic Japanese Gardens. An urban plaza
setting along Central Avenue will provide the project's focal point; while
acreage east of Central will have a cultural concentration, featuring art
exhibits, vendors, an amphitheatre and an Irish fa~house. The new Central
-8-
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Central Avenue Deck Park (continued)
Library is planned for the north side of the park near the cultural concentra-
tion. Design planning for the park is underway, and the Phase I construction
is scheduled for completion in the fall of 1991. Phase I will include most of
the park's amenities.
Patriots Squar~~rk and Garage
To accommodate parking needs Downtown, yet conserve aesthetic open space, the
City, in partnership with the Trammell Crow Company, developed a $15.3 million
five-level underground parking facility topped by an urban park. This project
is located between Washington and Jefferson Streets, Central and First Avenues.
The underground garage, which opened in December 1987, contains 1,456 parking
spaces. The wliqu.ely designed above-ground park features a performi.ng arts
stage, two food kiosks, significant landscape treatments, fountains and
benches for the comfort of the pedestrian. The park's rededication was held
in December 1988.
Fundraising efforts have been cOlnpleted to purchase and install a laser light
for the park. The red and blue light will project both vertically into the
sky as well as onto fabric panels to be erected on the Park's spire structure.
The laser light will be installed to' allow the public to manipulate the direc-
tion, color and pattern of the light.
America West Arena
The City of Phoenix and the Phoenix Suns NBA Franchise are jointly developing
a City-owned 19,500 seat multi-pupose arena in Downtown. The America West
Arena project will be developed on a site bounded by Jefferson and Jackson
Streets, First and Third Streets. The project cost is estimated at $84 mil-
lion. Land acquisition is complete and the site is being readied for con-
struction. Completion is scheduled for September 1992.
The Arena will feature several amenities designed to make the facility an
integral part of the Downtown Core, including a food court, full-service
restaurant, health club, public plaza and an American West Airlines ticket
office and airport shuttle. All of these amenities will be open on a daily
basis.
Phoenix ..central Library
To better provide for PhQenix's intellectual, cultural, business and educa-
tional needs, a new central library is planned for Downtown Phoenix. The
structure will be Z60,000 square feet, approximately 100% larger than the cur-
rent library located on McDowell Road and Central Avenue. The project will be
funded by bonds which were approved in the 1988 general bond election. The
library will be located on the east side of Central Avenue just north of the
Deck Park. The team of William Bruder/DWL Architects has been selected and
design will begin in early 1990. T11e total project cost is estimated to be
approximately $43 million, and completion is tentatively scheduled for the
Spring of 1994.
-9-
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The much needed expansion and
commencing with the
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Phoenix Art Museum
The Phoenix Art Museum will
Library located at
of Cultural Affairs
the expansion.
as the architect team,
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1994.
double in size, expandin8
Central Avenue and McDowell Road.
bond funds and some private funds will be used to
Lescher and Mahoney/Tod Williams-Billy Tsien has been selected
and design work will begin in 1990. Major construction
the current Central Library moves to its new location in
into the current Central
Approximately $20 million
support
Fhoenix Little Theatre
renovation of
selection of Lescher and Mahoney/Tod Williams-Billy Tsien
the project architect team. Approximately $3.5 million of bond
used for the expansion and badly needed renovation to this highly
ful theater institution. Private funds will provide additional
ment. COllS truction is scheduled to conUllence in 1994.
funds will
success-
theater equip-
-10-
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SPECIAL
P R 0 J E C T S
Central Avevue Image StudX
In November 1988, the City Council endorsed the creation of an Improvement
District to finance enhanced streetscape improvements within the public right-
of-way and sidewalk easements along Central Avenue from the Central Avenue
Deck Park to Camelback Road. The Council-appointed Central Avenue Design
Advisory Citizen Committee developed a design for the ~age improvements which
includes landscaping (palm trees, Palo Brea trees, oleanders and colored con-
crete), streetlights and shelters~ The Committee recommendations were approved
by the City Council in April 1989. Council also approved the construction of
a demonstration project along the east side of Central Avenue, between McDowell
Road and Coronado Road which was completed in Augu~t 1989. This construction
provided the property owners a first hand look of the final project. A five
member Advisory Committee for the Central Avenue Improvement District recom-'
mended an ~provement district assessment formula to the Council. Within the
approved formula was a $2 million or 25% participation by the City. Construc-
tion began March 1990 on the 3.3 mile beautification project llnd is scheduled
to be completed October 1990.
Solar Oasis
The University of Arizona's Environmental Research Laboratory (ERL), working
with the City of Phoenix, is finalizing the design for "The Arizona Solar Oasis
at the Phoenix Civic Plaza". This multi-million dollar project will create an
inviting and exciting new visual Lmage for the State of Arizona, and the
Phoenix Civic Plaza by combining the beauty of sunken gardens, desert vegeta-
tion and soaring shade structures with the latest in c1~ate modification
technology. This will cool the outdoor mall in summer, warm portions of it in
the winter, and help build Phoenix an international reputation as the world's
premiere desert city. It will also attract large numbers of people to Down-
town by creating a new and unusual gathering place. Construction is scheduled
to begirl in May 1991 with the opening anticipated for June 1992.
Monroe Streetscape
Taking the Solar Oasis concept one step further, the fir.m of NBBJ/Greshem
Larson is finalizing the concept design for the area of Motlroe Street from
Second to Fifth Street and portions of Second and Third Streets around the
Herberger Theatre Center, the Solar Oasis and Symphony Hall. The design
focuses on encouraging pedestrian travel in the Downtown area by creating
inviting walkways with shading, cooling and aesthetic ~nenities. Construction
of this $3.5 million project is scheduled to begin in May of 1991 with
completion in early 1992.
-11-
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Phoenix Union StatioQ
As a result of a negotiated agreement between U.S. Sprint Communications and
the City of Phoenix, the historic Phoenix Union Stati.on has recently undergone
historic renovation. The restoration included interior and exterior work to
help recapture much of the character of this ~port8nt Phoenix landmark. Par-
ticular attention was given to the rotunda area, which includes the passenger
waiting area and public restrooms. The station serves as a passenger station
for Amtrak while U.S. Sprint houses office space and a communications center
inside the structure.
Downtown Management and Improvement District
The Phoenix Community Alliance and the City of Phoenix co-sponsored a Downtown
Management and Improvement Study conducted by the International Downtown
Association (IDA). IDA is a professional orgwlization consisting of experts
in the field of Downtown development and management.
After an extensive study of the Downtown core and meetings with over 200
community and business leaders, IDA recommended the establishment of a manage-
ment district to consolidate management activities for Downtown, establish a
new corporation to oversee this effort, raise a budget of $950,000 for first
year operations, and establish a special improvement district. The goals of
the Management District would be to anUnate and attract people to DOWTlto~n
Phoen~ and to create new economic value.
A steering committee made up of community leaders, business executives, and
government officials developed a budget and first year work program, as well
as an equitable assessment formula. On July 11, 1990, City Council adopted
the Ordinance of Intention to establish the District, which approves the
budget and begins the legal process necessary to have the District in place by
January 1, 1991. A new non-profit corporation is being established to carry
out the work program.
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Arizona Center is open from 10 A.M. to 9:30
P.M" Monday through Saturday. and
from noon to 6 P.M. on Sunday. Restaurant
and entertainment club hours vary.
For information, ca11602 271-'1000.
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CCI:I DASH ROI1TE
1 PHOENIX UNION
OffICE CClIIPLEX
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ADAMS
Arizona Center is in downtown Phoenix between 3rd
and 5th Strects on V.m Buren, one Llock north of
the Civic Plaza, lake 1.10 to 7th Street. exit south, then
turn right on \an Buren, Park adjaccnt to the Herbcrger
Theatre on \an Buren, between 2nd and 3rd Slreets,
on 3rd Street at Fillmore Street, or at the parking deck on
5th Strect, Parking can be validated for up to thrce
hours and is frec aftcr 6 P.M, Or take rN\SH, the compli.
mcntary shuttle service that runs cvery 5 to 7Ih
minutes Mondar through Frida)' and connects Arizona
Centcr with the Slate Capirol and othcr parts of
downtown.
.
Arizona Center is an 16.5 acre mixcd:usc project
comprised of retail shops.
l'CSta~rants, offices, g;:rdens and parking.
Arizona Ccnta' is a project of the
RoUse-Phoenix Oc\clopment Corporation,
Rouse-Arizona Center,lne.,
.. ,and otoo ,affiliates of1"he Reuse Company.
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Ar!zona Center. The most dazzling enter-
tainment complex in the Valley of the
Sun. Not to mention downtown Phoenix's
largest collection of shops and restau-
rants. It's a place to see and be seen, Whether
strolling in The Gardens, Dining al-
fresco on the patio. Or discovering some
unusual gifts in a wide variety of spe-
cialty boutiques, And when the sun goes
down, the action really picks up at six
"one-of-a-kind" entertainment clubs,
It's a dynamic destination that gets straight
A's: the altogether appealing, always
amusing, absolutely amazing Arizona Center.
several one-of-a-kind specialty stores that
feature everything from Southwestern collec-
tibles to novelty items, What's more,
pushcart vendors make shopping a delight in
the open-air breezeway.
· The Gardens at Arizona Center is ideal for
strolling amid tiers of greenery that spiral
down to a lush oasis of palms, indig-
enous desert plants and delightful water
fountains. This verdant landscape is
a welcome retreat on sunny winter days
and a cool haven in summer.
· Lombardi's presents Italian fare with an
avant-garde twist, Overlooking the
gardens, it's an ideal spar to Ciao down.
· Sam's Cafe offers the best of the Southwest
with regional specialties and home-
grown favorites,
· Players serves up an array of well-known
specialties in a "sporting" atmosphere,
· Amatfl pours on the sophistication with
an espresso and cappuccino bar, plus fresh
pastries, salads and light farc.
· Copper Creek Steak House and Grill provides
the perfect answer to "Wherc's the
bee!'?" Hearty steaks and chops are the
order of the day here.
· Gardenside, our glass-enclosed garden
food court, offers an eclectic mix of inter-
national eateries for quick bites and
pleasant sights.
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· America's Original Sports Bar has the field
covered - whether you are an active or
passive sports enthusiast,
· Cheyenne Cattle Company is the place to kick up
your heels to country and contemporary hits.
· Hooters satisfies your appetite for fun
with lots of nostalgia, mouth-watering
burgers and fresh seafood.
· Fat Tuesday showcases frozen daiquiris -
choose from 60 different flavors - plus New
Orleans-style Cajun cuisine. Ooooohwee.
· L~ DItty's is The Singing Place, where
you can get into the act with dueling baby
grand pianos that inspire sing-alongs
and loads of raucous fun.
· PuzzIeI feamres live entertainment and
dancing, a state-of-the-art sound system
and high-tech light show.
Arizona Center is in the center of the action.
That's why you'll find the best in arts and
entertainment all within walking distance:
· Phoenix Civic Plaza, the state's largest meeting
and convention center.
· Symphony Hall, where you'll find the Phoenix
Symphony in concert and unique
performances by a wide variety of visiting
artists.
· Herberger Theater Center, home of the Arizona
Theatre Company, Arizona Opera, Ballet
Arizona and the Actor's Theatre of Phoenix.
· Heritage Square, a full block of restored
historic buildings on the original Phoenix
townsite.
· America West Arena, future playground of
the NBA Phoenix Suns, and host to touring
shows and conCeits.
· The Shops at Arizona Center include popular
chains like The Gap, Limited Express,
Merry-Go-Round and Victoria's Secret, plus
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MAJOR STREETS
LOCAL STREETS
ooooooooooooMAJOR PEDESTRIAN/elCYCLE LINKAGES
I PO~L PAAK~NG FACIUTES
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III Circulation Policy
Fundamental to the implementation of the Downtown Plan is the successful developmentof a
comprehensive circulation system. The system includes major and local streets, well located
shared parking facilities, easy to use pedestrian links and an improved shuttle/trolley system
geared solely to serve downtown and its related uses. The plan also includes transit malls
located to serve pedestrian, shuttle and regional/community transit fixed route systems.
The recommended street system has been carefully modeled to insure efficiency. Local and
regional planned land use and street improvements were assessed in analyzing the circulation
system. Through this process it was established that north-south trips through the downtown
area would double over the next 15 to 20 years. This would significantly impact traffic conges-
tion in downtown and would severely impair community and regional circulation. A compre-
hensive evaluation of options was initiated with emphasis on operational efficiency, cost and
impacts to proximate business districts and residential neighborhoods.
The proposed street system will respond to the projected traffic demand, whlle providing a
good level of service for both local and th roug h trips. The system wi' I red uce traffic congestion
and enhance the character, land use potential and pedestrian comfort in downtown. The esti-
mated public cost for the major street system will be approximately $40 million. It is anticipat-
ed that the private share of these improvements could be at least that amount.
a Key Features
Major Street System: North-south circulation is handled primarily by two widened streets
Ilnked togetherto form a "two-way couplet", each portion of which emphasizes a particular ai-
rection of travel. The couplet system will work best if access is allowed only at selected well
designed points. 70th Street between Chaparral Road and Fourth Street is utilized forthe west
leg of the couplet and Civic Center Plaza between Earll Drive and Stetson Drive fortheeast leg
of the couplet. Each leg will act as a two-way street, 70th Street having three lanes south-
bound/two lanes northbound and Civic Center having three lanes northbound/two lanes
southbound. Scottsdale Road will remain as it is, connecting to the east leg of the couplet at
approximately Stetson and the west leg of the couplet at approximately Fourth Street. Camel-
back Road as is currently planned would be a six lane major arterial west of Scottsdale Road
and remain a four lane minor arterial east of Scottsdale Road. Indian School Road will be ex-
panded to a six lane major arterial throughout the downtown extending east to the Pima ex-
pressway. Osborn Road will connect east from Civic Center Plaza as a minor arterial and west
of Scottsdale Road to 68th Street as a minor arterial. The Osborn Road line east of Brown
Avenue to Civic Center Plaza may be unnecessary, contingent upon the relocation ofthe post
office. 68th Street and Miller Road will continue to serve north-south traffic, ultimately being
developed to four lanes each.
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Local Streets: All existing local streets have been evaluated to insure that they will function
efficiently with the new major street system. Some local streets have been realigned in order to
provide better selvice and mitigate congestion. Fifth Avenue will "T" into 70th Street on the
west and penetrate to the east leg of the couplet along Sixth Avenue. Fifth Avenue west of 70th
Street realigns to Third Avenue and with 69th Street at Indian Scho,ol. Marshall Way is realign-
ed north and south of Indian School Road to establish a continuous link from Marshall Way
shopping district to West Main Gallery Row. Brown Avenue connects north across Indian
School at Buckboard Trail and links south of Second Street to Osborn Road. 75th Street is ad-
justed to make a more continuous movement south of Camelback.
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Potential Parking Sites: Potential parking sites have been identified on the Circulation Plan.
Utilization of these sites is dependent on the level of floor area intensity in each development
district. The locations of these parking sites have great potential for improving the pedestrian
environment and reducing traffic congestion. With the cooperation of merchants, property
owners, developers and the city in the implementation of comprehensive parking districts,
downtown's character and function could be greatly improved.
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Transit: The shuttle/trolley system should serve downtown and its related uses as effectively
as possible. The circulation plan defines a multi-route shuttle system that would provide the
coverage necessary to efficiently tie downtown together. The inner loop of the trolley will
serve primarily the specialty retail shopping districts with a high level of service (approximate-
ly four-five minute intervals). The outer loop will serve all areas of downtown tying together
employment, residential, resort and major commercial districts, with a high level of service
(approximately seven-eight minute intervals). A transit zone has been proposed from Main
Street to Second Street and from Fifth Avenue to Third Avenue along Scottsdale Road con-
necting the inner and outer loops. These zones would provide easy access onto either trolley
route with convenient auto and long-term bus parking nearby. This would be an excellent
pick-up and drop-off point for taxi and limosine service. Transfer facilities could be designed
compatibly with adjoining architectural styies to provide a festive, inviting atmosphere at the
gateways to downtown's specialty districts. Transfer points could include air conditioned
waiting areas, information kiosk, bicycle storage and other creature comforts.
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.Background
During 1982, at the direction of the City Council, staff worked with the Planning Commission,
residents, merchants, property owners and developers in an effort to assess downtown
Scottsdale today and plan for downtown tomorrow. Special assistance to the city was pro-
vided by Gruen Gruen + Associates, economic consultants and JHK, transportation consult-
ants. Originally the site of Winfield Scott's farm, Scottsdale grew around the crossroads of
I ndian School Road and Scottsdale Road. This is the center of the Downtown Study Area
bounded by Camelback Road and Chaparral Road on the north, Miller Road on the east,
Osborn Road and Earll on the south, and 68th Street on the west.
. Downtown Study Goals
. PROMOTE QUALITY URBAN DESIGN WITH EMPHASIS ON SMALL TOWN
CHARACTER.
. INSURE THE ECONOMIC VIABILITY OF DOWNTOWN THROUGH THE YEAR 2005.
II PROMOTE REINVESTMENT AND ATTRACT NEW DEVELOPMENT.
. IMPROVE PEDESTRIAN AND AUTO CIRCULATION.
. PROMOTE DOWNTOWN ".S THE SYMBOLIC/CULTURAL CENTER OF THE
COMMUNITY.
. PROMOTE THE DOWNTOWN AREA AS A PRIME RESIDENTIAL/HOTEL CENTER.
On January 25, 1983, options for downtown were reviewed with the community at a Planning
Commission publiC hearing. The set of options incl uded a variety of development, finance and
marketing tools with varying levels of public and private participation. Based on the testimony
received at this hearing and discussions held with individual:; and groups during the planning
process, the city planning staff/consultant team developed a recommended plan for
community review. This plan was adopted by the City Council in December 1984. It became a
part of the Scottsdale General Plan and guides specific development decisions in the
downtown area.
. Downtown Today
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To achieve the study goals, it is important to understand how downtown currently functions.
Although it has retained a small town appearance, it has, and will continue to undergo
substantial functional and economic changes in the coming years. Downtown shifted from an
agricultural center in the early 1900's to a suburban service center in the 1950's. Today it is a
complex. mixed-use center, competing with the ever expandi ng, more sophisticated market
place of the Phoenix metropolitan area in the 1980's and 1990's.
In general, downtown's economic condition is satisfactory. Retai Isales and business turnover
rates have been within acceptable levels. Retail specialty (1,263,000 square feet) and eating
and drinking estabUshments (95) have continued to grow over the past ten years and currently
are the dominant sectors in downtown. Although sales in the downtown rely heavily on the
tourist trade, a relatively small portion of Scottsdale's resort accommodations are located in
downtown. The majority of new construction in downtown since 1975 has been in the office
sector, and these uses continue to represent an important and growing segment of the
downtown environment. General commercial uses, which provide goods and services to the
surrounding residential population, still represent a significant segment of the downtown
economy, but this area has gradually declined in relative importance. The residential sector is
small, representing a holdover from an earlier development period and has not shown growth
in the past ten years. Public facilities are a major land use and will be important in maintaining
downtown 85 the symbolic center of the city. At a joint City Council/Planning Commission
meeting on December 13, 1982, the following assessment of downtown's problems and
opportunities was presented:
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Problems
Opportunities
· Suburban Development Standards
· Parcel ization
· Circulation and Auto Storage
· Land Economics
· Physical Condition
· Weak Retail Market Coordination
. Strong Mixed Use Base
. Tradition
. Community Center
0 Historical Past
. Established Retail Draw
. Arts Focus
. State Tourist Attraction
. Current Development Interests
. Good Character
. Pedestrian Environment
. Strong Economic Performance
. Key Regional Location
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Downtown Scott.da'e
ExIsting
Planned
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~Downtown Tomorrow
The future of downtown can be even brighter than its past. This is dependent, however, on the
level of commitment that the community exhibits in promoting policies which will benefit
downtown in the long term. The community can not afford to be complacent, relying on the
past success of downtown to Insure a bright future. To take no action could ultimately lead to
downtown decline and a much more expensive price tag for solutions. Merchants, property
owners and civic leaders need to make strong and innovative decisions within the context of a
downtown development plan to insure a vital downtown area.
A unified development strategy will raise the quality, functioning efficiency, character and
overall marketability of the downtown, while strengthening its desirability within the region.
Implicitly, actions taken in downtown to mitigate the circulation probiems will benefit the
entire community.
ill Beneficiaries
Residents
Visitors
Property Owners
Merchants
Lessees
Developers
Hospitality Industry
Civic Organizations
Scottsdale School District
Salt River Project
Scottsdale Memorial Hospital
Chamber of Commerce
City of Scottsdale
II Key Assumptions
. The existing street system will not accommodate future traffic volumes at an acceptable
level of service. A minimum of three to five additional traffic lanes for major east-west and
north-south streets will be needed.
. The existing street pattern is confusing and inhibits both the driver and pedestrian in their
ability to get around in downtown.
. Major capital expenditures to develop new streets and expand existing streets will be
necessary .
. Changes in development standards may be necessary to stimulate new construction and
redevelopment.
. Reinvestment and redevelopment can beslow without incentives which allow the private
sector to overcome raw land costs.
. Quality urban design and revitalization of existing structures is critical to maintaining a
competitive marketing edge and an attractive place for people.
. Office development will occur, but may require development flexibility to insure quality
design and sustained growth.
. Retail space is near saturation and downtown-market demand should strengthen before
additional space is added.
. Achievement of major residential projects may require development flexibility.
· New major hotel development may require development flexibility and additional
amenities such as conference facilities.
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~ Downtown Plan Purpose
The Downtown Plan will provide the basis for decisio:1s in the downtown area for the next 20
years. This plan establishes pol icy which wi" allow downtown to be a highly functional mixed-
use center with emphasis on specialty retail, office and residential/hotel uses. The plan
provides the framework within which the private sector can assume a strong leadership role in
the revitalization of downtown. The plan also places emphasis on the management of design
and redesign of the built environment with the understanding that Scottsdale's small town
atmosphere and pedestrian scale are its strongest features. The Downtown Plan contains the
following components: GUIDELINES. IMPLEMENTATION PROGRAM, AND LAND USE
AND CIRCULATION POLICY.
_Implementation Program
PARTICIPANTS TIMING FUNDING
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. Downtown Guidelines
Scottsdale's ultimate goal for downtown is to provide a creative environment in which people
can live. work, carry on business and pursue leisure activities.
Downtown's image should be representative of the quality of life that has traditionally made
Scottsdale a highly desirable place to live.
Downtown is the symbolic center of the community. Through the reuse of historic properties
and maintenance of appropriate civic uses, the downtown will remain the community's link
with the past and future.
Although downtown has retained a small town appearance, it will continue to undergo sub-
stantial functional and economic changes.
Scottsdale's willingness to be responsive to economic and social change, and reassess city
policy accordingly, is essential to the continued strong growth of downtown.
The social, cultural, business and civic activities that occur in downtown will playas meaning-
ful a role as the style of its architecture in shaping its future.
The future of downtown is dependent on the consistency the community exhibits in making
strong, innovative decisions with a long range perspective.
City government can play only a limited role in helping coordinate and establish a stable
climate for investment through the adoption of a clear policy for downtown. However, it is pri-
marily the level of commitment the merchants, landlords and developers exercise in effective-
ly unifying their actions which will be the measure of success or failure of the plan.
The involvement of the private sector is pivotal to the successful revitalization of downtown.
The plan provides the framework within which the private sector can assume a strong leader-
ship role.
Fundamental to the revitalization of downtown is the understanding that both visitors and resi-
dents are attracted to the small town atmosphere and pedestrian scale that it currently offers.
Through careful design management, downtown can achieve the benefits of an intensified,
highly functional mixed-use center without losing its small town atmosphere.
New structures should reflect the form, materials and design features of the development
district within which they are sited. Designs that are responsive to pedestrian needs and
indigenous architectural approaches should be promoted.
Promotion of unified development districts should allow for new building types without nega-
tively impacting the character of proximate building/districts, introducing unacceptable traf-
fic levels, or unnecessary duplication of existing uses. This will provide the basis for strong re-
investment in downtown.
An aggressive retail marketing program including uniform store hours with night periods,
creative window displays and a coordinated calendar of special events is critical to the suc-
cess of downtown's retail market.
Essential to the implementation of the Downtown Plan i~ the development of a comprehensive
circulation system. The system $hould include major and local streets, well located shared
parking facilities, easy to use pedestrian links and an improved shuttle/trolley system geared
solely to serve downtown and its related uses.
The successful implementation of the Downtown Plan will require substantial short and long
term capital commitments on the part of both the private and public sector.
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~ Land Use Policy
The land use policy defines functional relationships, land use types and locations, physical
form and a development strategy which will maintain the character and quality of downtown.
These policies will assist in the transformation of downtown into a highly efficient mixed-use
center emphasizing specialty retail, office and residential/hotel uses. This broad land use
base should help bolster specialty retail while providing an opportunity for executive office.
residential, and resort facilities to develop. Close coordination between thepublicand private
sector and development standard flexibility wi II be necessary in order to carefu lIy manage the
design and redesign of downtown over the next 20 years. Fundamental to the revitalization of
downtown Scottsdale is the understanding that residents and visitors alike enjoy the amenit-
ies that it currently offers.
iI Development Incentive Program
The Involvement of the private sector Is pivotal to the successful implementation of the Down-
town.Plan. Flexible development standards which allow the private sector to "reach" for a high
level of design while assisting the city by providing necessary public facilities is Integral to the
development incentive program. Within this approach developers who provide improvements
which meet downtown needs in conformance with the plan, or who show design innovation In
achieving their particular proforma needs, could receive development bonuses. Priority
development units have been established in the Land Use Plan to be utilized immediately for
model projects in which development standard flexibility should be encouraged/evaluated.
Development bonuses in the form of increased floor area, (ratio of useable building area to
parcel size), greater residential density, height adjustments and street/alley abandonments
could be awarded to those developers who assist the city in achieving the Downtown Plan by
assembling land, making street improvements, providing shared parking facilities and/or con-
tributing to the shuttle system's development. Contributions to the downtown should be made
based on the needs of particular land use zones established in the land use policy. Potential
downtown needs and bonuses are listed more completely in the following table:
Downtown Needs
Downtown Bonuses
· Land Assembly
· Street Improvements
. Shared Parking Facilities
· Shuttle system
It Mixed-Use Projects
. Res,idential Development
. Innovative Design
. Meaningful Open Space
. Historic Building Reuse
. Public Transit
. Increased Floor Area Ratios
. Height Adjustments
. Residential Density Bonuses
. Priority Project Processi ng
. Street and Alley Abandonments
. Flexible Parking Standards
. City Initiated Improvement Districts
. City Paid Off-Sites
. City Land Assembly (as a last resort)
. Property Tax Deferral (or other)
The recommended Land Use Plan identifies preferred locations for primary land uses. Devel-
opment of land uses which are not in conformance with the Land Use Plan or detract from pri-
mary themes of particular zones would not be eligible for bonus Incentives.
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. Land Use Zones
Regional commercial/office - The primary land use of this zone should consist of commun-
ity/regional levels of commercial and office complexes. Currently it contains Camelview
Plaza, Fashion Square, and the Portales site. As the major circulation system is improved, the
regional commercial/office uses will be expanded, strengthening the area as a major Phoenix
metropolitan draw. The extension of 70th Street from approximately Chaparral and Scotts-
dale Road to 70th Street and Camelback, and the shuttle connection from Camelview/Fashion
Square to the specialty shopping areas in downtown, wi" be vital to the successful functioning
of this area.
Offlce/resldentlal- The primary land uses of thiszoneshould be office and residential. Proper
development flexibility with emphasis on land assembly, shared parking facilities, floor area
and height adjustments could allow this area to develop a strong garden office/in:town resi-
dential mixed-use character. Within this zone is the, Scottsdale High School site which will ul-
timately transition to this use.
Residential/hotel- The development of residential/hotel uses in this zone will be highly com-
patible with the adjoining specialty shoppi ng districts. This development will also enhance the
seasonal residential and resort hotel uses currently located within this zone. The couplet
system should provide the access and exposure this well maintained seasonal residential area
requires to continue to develop resort themes. Consideration should be given to this land use
zone for the location of a conference facility or other resort related use which could provide an
attractive draw for downtown.
Retail/specialty - The specialty shopping uses should be limited primarily to this land use
zone. It currently contains a majority of the 1,263,000 square feet of retail specialty in the
downtown area and is a major regional tourist attraction containing Fifth Avenue, Marshall
Way, West Main, Old Town, and Scottsdale Mall. The realignment of Marshall Way will better
link these shopping districts by car and shuttle and add to its already solid economic
performance.
Civic Center- The Civic Center, the symbolic focus ofthecommunity, isan important element
of downtown. It can remain in its current form and still provide adequate room for expansion.
Consisting of the City Hall, Library, Public Safety, Justice Court, Center fer the Arts, senior
center facilities, Scottsdale Stadium and redeogrounds, the Civic Center will have an increas-
ed exposure with the development of Civic Center Plaza as the major east leg of the couplet
system.
Offlce/commerclal- This zone, which currently contains a variety of office/commercial uses,
will continue to provide necessary support services for downtown and the rest of the
community.
Medlcal- This zone will continue to be a major medical service district with a high influx of em-
ployees and clients. It currently contains medical related offlces and support facilities around
Scottsdale Memorial Hospital. Connecting this heavily populated district via the shuttle
system with the specialty, regional and commercial/office uses of downtown is important.
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.Development Types
The development types provide a preliminary pattern for the ultimate physical form (buil ding
volume, mass, scale) of the downtown. These types have been located to insure a compatible
visual appearance with the character of existing downtown landmarks. The development
types also provide containers in which new building types can develop based on land econ-
omics, land use relationships, and/or developer assistance in the achievement of downtown
goals (development incentive program). Specific design criteria based on character, physical
form, functional needs and marketability will be established for each district. These criteria
will provide the basis for the development incentive program. The Downtown Zoning Ordin-
ance adopted by the City Council, will provide the legal tool for guiding specific development
actions in downtown.
The following development type descriptions are recommended as an interim policy guide
which will provide a basis from which design criteria and performance zoning tools can be
developed.
Type 1. Compact - Development District "1" coincides with retail/specialty land use zones.
The demand for a strong pedestrian environment in this shopping zone requires a compact,
pedestrian scaled, maximum lot coverage development approach. Emphasis should be
placed on arcades, balconies, courtyards and a variety of design features which the shopper
can enjoy while experiencing this district on foot or in a slow moving trolley. Special attention
should be given to graphics, compatible building materials and architectural style. Moderate
heights; would be well suited to this rich, well designed specialty environment. Utilization of
first levels for retail establishments and upper levels for offices could be an effective use of
space, allowing for introduciion of more daytime users into the area. An average floor area
ratio of approximately 1.6 could be achieved if developer provided incentives such as/but not
limited to shared parking facilities were contributed. "Exceptional performance" by a
developer in achieving plan goals for the district could result in greater intensity yields.
Type 2 IntermedIate - Development District "2" relates most strongly to the residential/hotel
and office/residential land use zones. Although efforts should be made to achieve a good pe-
destrian environment, the emphasis of this development type is on intermediate scaled/struc-
tures of both residential and office types with a strong reliance on efficient auto access. This
development type could be characterized as a garden office/residential village with more
open space/building setting than type "1". This will allow the "building image" vital to execu-
tive office and the "privacy/amenities" vital to residential/hotel to occur. Mixed use projects
should be promoted on individual sites and within individual structures. (Buildings inthis dis-
trict could be taller than type "1" structures, allowing for the best achievement of quality
design, cost-effective building types and the flexibility required for mixed use). Office use of
levels closer to the street with residenti;-I use of upper levels could provide incentives for resi-
dential development. An average floor area ratio of approximately 1.2 could be achieved if de-
veloper provided incentives such as/but not limited to land assembly, shared parking facilit-
ies, and street improvements were contributed. "Exceptional performance" by a developer in
achieving plan goals for the district could result in greater intensity yields.
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Downtown
Area
Shuttle
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DOWNTOWN
ARE A
SHUTTLE
Effective Date November 13, 1990
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Cltyof Phoenix D'ansit System
':AI7Ieft'DansPortation Services, Operat<<Jr
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DASH!
YOUR FREE DOWNTOWN AREA SHUTTLE
You can DASH around the State Capitol, past
the County complex and on to the downtown
Phoenix area.
Shuttle service-every 5-10 minutes- in c1imate-
controlled vehicles will take you to work, errands,
meetings, shopping, lunch, dinner-and even
to the theatre. Best of all.. .it's FREE!!!
DASH operates from 6:30 AM to 10:30 PM,
travelling from the Capitol complex on 18th Ave-
nue, east along Jefferson to 2nd Street, north to
Monroe, east to 5th Street, north to Fillmore,
west on Fillmore, south on 3rd Street, west on
Monroe, south on 2nd Street, and then west on
Washington to Adams and 18th Avenue. After
5:30 P.M., the route will only travel as far west as
1 st Aven ue. You will still be able to DASH to the
Herberger Theatre, shopping,dining and enter-
tainment, and other downtown attractions.
DASH will stop at designated city bus stops and
other locations marked with the distinctive DASH
sign. Vehicles are fully accessible.
Remember you can take DASH to hop a Phoenix
Transit bus to get to other locations. Between 9
AM and 3 PM, it only costs 40 cents to ride a bus
in the area on Washington and Jefferson, 19th
Avenue and 7th Street, and on Central between
Indian School and Southern Avenues. (Regular 85
cent fares apply at other times.)
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DASH SCHEDULE:
Weekdays: Monday through Friday
Hours: 6:30 AM-5:30 PM (full route)
5:30 PM-10:30 PM (evening route)
Frequencies: 6:30 AM-8:30 AM Five minute
frequency
8:30AM-11 AM Ten minute
frequency
11 AM-2PMFiveminutefrequency
2 PM -4 PM Ten minute frequency
4 PM-5:30 PM Five minute
frequency
5:30 PM-10:30 PM Ten minute
frequency
FOR MORE INFORMATION, CAll 253-5000.
FOR 24 HOUR INFORAfATlONCAll CHANNEL
10's CITY LINE: 252-1010-DASH
~ TAYLOR i
..
..:
..
POUl
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1 Visitors Information Center ~ i; ~
..
2 Museum of Science & ~
Technology .. AAllOflA OffiCE
3 Plaza Municipal Building ~ OF TOU~ISM .
.. Downtown Bus Terminal
S Old City Hall/County Court HAll OF FAYE - " "
.. ..
House MUSEUM s !
, ..
. City Bus" DASH Stops JfFFfllSON
II DASH Stops Only ~ ~ ~
.6:JOAM-S:30PMRolltlng g ~ & f ;
. 5:30 PM-10:30 PM Routing
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Welcome to downtown
Phoenix, everyone's
neighborhood. It's
my pleasure to be
your guide on this
tour of downtown designed,to
show you what's happening
today and tell you about
what's coming tomorrow. I
think you'll agree that
downtown offers something
for every Phoenician-shops,
restaurants, attractions and
entertainment. And it's getting
better all the time. '~::' Once
you've discovered what your
downtown has to offer, come
back with,family and friends
to enjoy Phoenix's bright new
gathering place.
Mayor Paul Johnson
Skip Rimsza, District 1
Thelda Williams, District 2
Alan R. Kennedy, District 3
John Nelson, District 4
Craig Tribken, District 5
Linda Nadolski, District 6
Mary Rose Wiico)<, District 7
Calvin C. Goode, D.istrict 8
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