BUSINESS CASE FOR DIVERSITY - CITY OF CLEARWATER
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BUSINESS CASE FOR DIVERSITY
CITY OF CLEARWATER
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BUSINESS CASE FOR DIVERSITY
CITY OF CLEARWATER
DEPARTMENTAL
BUSINESS CASES
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OFFICIAL RECORDS & LEGISLATIVE
SERVICES DEPARTMENT
Recruit and retain employees to have a more diverse workforce in the Official Records
& Legislative Services Department.
1. Have at least one male in the department
2. Assure and maintain a mix of other diverse elements (race, age, etc.) within
departmental workforce
Assure Official Records & Legislative Services employees understand and develop an
appreciation for the value of diversity
1. Provide diversity training
· Encourage employees to participate in diversity training seminars sponsored
by the City and outside organizations.
2. Have team building sessions
· Department employees will meet monthly to discuss and share various ideas
on how to improve tasks around the office and current topics regarding
diversity in the workforce.
· Employees will also be open to introduce topics or group activities they feel
may improve team interaction.
3. Schedule a People Mapping Session
· Assist department employees in understanding and appreciating each other's
personality traits.
Official Records & Legislative Services Department
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BUDGET DEPARTMENT
1. The department will recruit and retain a workforce that mirrors the demographics of the
community.
2. The department will look for opportunities to provide budget information in a bi-lingual
format for citizens.
3. The department will strive to enhance employee retention by providing a positive,
supportive environment that encourages staff to expand and develop skills and experiences
through continued education and participation in City sponsored programs and activities
such as diversity training, mentoring, tutoring and charitable fundraising.
Budget Department
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CITY ATTORNEY'S OFFICE
1. Continue to focus on diversity within legal parameters when making employment
decisions within the office.
2. Assist City Council, City Manager, Official Records and Legislative Services, and all
City Departments, especially Equity Services Department, in implementing City's
Diversity Goals in employment, purchasing, ordinance adoption/enforcement, and
policies.
3. Participate in Diversity Leadership Council, its subcommittees, and activities and in
employee training.
4. Actively support City Manager in Diversity Goal implementation.
City Attorney's Office
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CITY MANAGER
I. Objective: Assist Human Resources in expanding the recruitment base to include more
diverse candidates.
Action Steps:
1. Join computer recruitment sources for on-line referrals.
2. Travel to opportunities such as minority recruiting forums that will yield future.
candidates for upcoming positions.
3. Create a resource bank of active applicants.
4. List of candidates would be maintained and updated in Human Resources.
How we will accomplish the action steps above:
Allow Human Resources to research sources for on-line recruitment and make a
recommendation to the City Manager's office based on the best source available and
costs. Identify upcoming job fairs that will yield desired results and make sure that
they are attended by HR staff. Make recommendations in time for the next fiscal
year budget.
II. Objective: Partner with other agencies in order to bring more diversity to the City.
Action Steps:
1. Work with private organizations, radio stations, churches and special events
promoters to bring in events or speakers to enhance the staff s exposure to more
diverse environments.
How we will accomplish the actions step above:
Target one event within the next year in which we could partner with other agencies
or organizations to achieve more diversity exposure for staff.
III. Objective: Set an expectation for departments to form diverse teams, foster teamwork
and build on relationships.
Action Steps:
1. Ask all departments to review this goal and respond to this office with an action
plan to support this goal by January 2006.
2. Work with other departments where the above is not applicable, to seek alternatives
to establishing diverse teams. Alternatives may include enhanced staff meetings
City Manager
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with topics on diversity or films or other means to establish and maintain diversity
within the department.
How we will accomplish the action step:
Communicate step one of the action steps above to all relevant departments by
October 2005. Track responses back from the departments to ensure timely
return. Work with other departments on alternative approaches. Meet with these
departments twice a year to accomplish point 2 in the action steps above.
IV. Objective: To support our Quality of Life component - recognize the various diverse
organizations that contribute to ensuring that Clearwater is a great place to live, work
and play.
Action Steps:
1. Review semiannually youth and adult programs to assure that all cultures
represented in our community have programs that will enrich the diversity in their
neighborhoods.
2. During special events, circulate spot surveys within the crowd that measure
satisfaction regarding city services and diversity efforts being made within the
community.
3. Review the survey results and consider recommendations mentioned and institute
changes where feasible. Identify appropriate departments to enforce based on
survey recommendations.
How we will accomplish the action steps above:
Establish a timetable to review the youth and adult program to assure all cultures
represented in the community have programs to enrich the diversity in their
neighborhoods. Develop spot surveys by January 2006. Implement these spot
surveys in the following community events, town hall meetings and public
presentations. Review survey results and make appropriate recommendations to
departments by January 2007.
City Manager
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CLEARWATER CUSTOMER SERVICE (CCS)
1. Recruit and hire qualified individuals with diverse backgrounds and
perspectives.
Measure:
profile of applicants; new hire statistics
2. Deliver diversity training on an annual basis to employees in order to improve
understanding, awareness, and sensitivity regarding diversity.
Measure:
employee surveys; EO complaints; tracking training
3. Improve customer satisfaction with a diverse, qualified, and responsive
workforce.
Measure:
customer surveys
Clearwater Customer Service (CCS)
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DEVELOPMENT & NEIGHBORHOOD SERVICES
To recruit, hire, train and retain a high quality culturally diverse staff that mirrors the
demographics ofthe community.
1. Utilize proven areas of recruitment and hiring and maintain up to date demographic
information relative to developing our staff.
2. Provide clear expectations, direction and benchmarking.
3. Fairly, consistently and impartially enforce the city code of ordinances and state statutes
with a focus on voluntary compliance through education, communication and
cooperation.
4. Conduct performance measurement via citizen surveys, employee surveys, evaluations,
etc.
Development & Neighborhood Services
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ECONOMIC DEVELOPMENT
AND HOUSING DEPARTMENT
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1. Provide a representative to participate on the City's Diversity Council.
2. Ensure that staff participate in the City's Diversity Training Program.
3. Recruit, hire, and train a diverse workforce.
4. Showcase the diversity in Clearwater's businesses through the Clearwater Business
Report or other C-View shows at least once a year.
5. Market the Main Street Program to the neighborhoods surrounding the downtown area as
these neighborhoods represent a diverse population and would be a good place to attract
volunteers.
6. To encourage diversity, supply flyers and information for Main Street events in both
English and Spanish to surrounding neighborhoods.
7. Through the Main Street Program, sponsor a downtown event focusing on multi-cultural
cuisine by FY 2006-2007.
8. Through the Main Street Program and other city and private sector partners, sponsor a
multi-cultural event to attract diverse visitors downtown. Plan for an event in 2007.
9. Through our Housing programs, encourage a diversity of incomes and ethnicities through
target marketing of various neighborhoods that have a higher than average ethnic
population.
10. Create awareness of Clearwater's changing demographics during business assistance
visits, meetings with developers and businesses interested in moving to Clearwater, and
other economic development and housing meetings and seminars.
11. Provide more collateral information translated for Spanish speaking residents, such as
general housing information, general business start up information, Main Street Program
information, etc. The Economic Development and Housing Department will begin with
providing a Spanish translation of our brochure on housing programs in FY 2005-2006.
12. Work with the Public Communications and Information Technology Departments to
update the Spanish Internet page to include more contact information about economic
development and housing.
13. Coordinate business and community activities with various non-profit groups and
outreach centers that cater to Clearwater's diverse populations.
14. Assist the North Greenwood neighborhood in renovating their commercial corridor with
a Caribbean inspired theme and attracting visitors.
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Economic Development and Housing Department
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ENGINEERING
1. Engineering will recruit and hire qualified employees from a diverse pool of
candidates and expand recruitment efforts to assure a diverse, qualified pool.
2. Engineering will provide ample training or employee development
opportunities to staff to enable them to improve their technical knowledge.
3. Engineering will develop and maintain a good team working relationship
within the field group responsible for maintaining traffic signals that has
historically been a diverse group. Implementation would include cross
training, team building exercises and acknowledgement of work well done.
Engineering
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EQUITY SERVICES
I. Objective: Assist all departments in coordinating efforts and resources to help them
attain their goals by increasing their activities that will enhance our efforts to value and
appreciate diversity throughout all city departments.
Action Steps:
1. Meeting with each department within the next year to offer suggestions as to which
specific activities they would want to plan to attain this goal.
2. Have the department representative on the Diversity Leadership Council (DLC) make
monthly reports back to the department as to what the council is doing to promote
diversity. Offer suggestions to department on how they can better participate to
encourage their efforts.
How we will accomplish the action steps above:
Strategically approach each department through staff meetings or general
assembly and reiterate established goals and work with them regarding
implementation strategies. Work closely with Activities/Communications
committee of the Diversity Leadership Council in implementing activities that
enhance the City's diversity initiatives. Benchmark activities now and annually
measure them to see if progress is made.
II. Objective: Continue educating and training employees in basic awareness, and skill
building techniques, implementation strategies and team building exercises.
Action Steps:
1. Design more advanced training through systems such as e-Iearning and video
presentations to increase understanding of the various aspects of diversity and build
upon initial awareness training.
2. Reassign teams to reflect a better diversity exposure and increase teams' knowledge
of different approaches to the work. Monitor teambuilding exercises and practices as
appropriate.
How we will accomplish the action steps above:
Periodic review of training received by staff and logging in hours spent in
training. Review of current staff and assuring that proper training is being done
as well as scheduling new employees in mandatory awareness training. Initiate
on-line training to staff members who will be able to log on and train at their own
pace.
Equity Services
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III. Objective: Assist line management in the continuous improvement process by periodic
review of established goals and objectives along with DLC members and fine tuning
areas that need redefinition or restructuring of original goals set.
Action Steps:
1. Design review process
2. Assign individual within department to coordinate diversity related efforts and serve
as liaison with Equity Services/DLC in updating progress.
How will we accomplish the action steps above:
Establish possible bi-annual or possibly even staggered quarterly reVIews of
departmental goals and progress towards them.
Equity Services
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FINANCE DEPARTMENT
1. Finance values the contributions that can be made and productivity that can be
achieved by having a diverse workforce.
a. Work groups will be diverse.
b. Management will stress the importance of contributions made from each member
of a work group.
2. Finance will strive to recruit and retain a diverse workforce.
a. Finance will work with HR to recruit from sources that would encourage
applications from a diverse group of people.
b. Employees will strive to be inclusive with all staff members.
c. Management will have an "open door policy" to all levels of employees to discuss
employment issues.
3. Finance will communicate to all levels the importance and value of a diverse
workforce.
Finance Department
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FIRE & RESCUE ADMINISTRATION DIVISION
Diversity in the workplace creates room for new ideas as well as the possibility of increased
conflict. Nowhere is this more apparent than in the Fire Service, where new recruits and veteran
firefighters live together, eat together and place their lives on the line for a career that prides
itself on tradition. Some people may learn to tolerate differences within the normal workday, but
old stereotypes, unconscious behaviors and occupational stress collide in volatile ways when
living with co-workers on 24-hour shifts.
Few people would openly argue the benefits of diversity in the workplace; new faces and new
ideas offer greater opportunity for creative solutions on the job. As immigration and migration
patterns in the U.S. increase diversity within communities, public services are increasingly called
upon to demonstrate cultural competency and to reflect the demographics of the people they
serve.
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The overarching purpose of this effort is to provide guidance in the development of a Diversity
Plan that addresses recruitment, training for promotional opportunities, and the general
development of a diverse workforce that is representative of our community. The outcome of
that effort will be an employee group composed of dedicated, competent, and creative
Firefighters, thereby improving an already outstanding public safety service. It is recommended
that this effort be approached from the following three perspectives.
The Recruitment Process:
Goal #1: Evaluate both the Department's Diversity Profile as well as the Diversity Profile of
the available pool of new hires. This evaluation must stress that diverse characteristics are
much more than race, gender, religion, etc., and should consider issues of age, education,
background, and all other pertinent characteristics of the Department's membership. The
intent is to assure the Department/City that there are no barriers to prospective employees in
the hiring/advancement processes. If changes are necessary in the Department's diversity
profile, a steering committee composed of members from Equity Services and Clearwater
Fire and Rescue will be assembled to conceptualize action plans for managing needed
change.
Measure: The internal data is easily obtainable from the Equity Services and Human
Resources departments. The field data could be compiled through an analysis of successful
graduates of the Fire Fighter Minimum Standards Training and if legally permissible, new
hire applications.
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Fire & Rescue Administration Division
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The Selection and Promotion Process:
Goal #2: Increase management of diversity competency within the organization.
Accountability for diversity initiatives could be incorporated into the City's Performance and
Behavior Management Program. Identifying appropriate and perhaps inappropriate actions
and giving supervisory guidance and training in management of issues thought to be diversity
related could provide guidance.
Measure: This should follow management training initiatives and then if possible, be an
assessment competency and consideration for promotions to supervisory or management
positions. This assessment could be performance-based through a role-playing scenario by
city staff appropriately trained in management of diversity issues. Again, it must be stressed
that diversity characteristics are much more than the obvious differences among people and
successful managers must have an awareness and understanding of these characteristics in
order to create a working environment and culture that allows all people to flourish.
Leadership Development Program:
Goal #3: Actively identify and prepare internal candidates to assume future leadership roles.
It is not the intent of this effort to exclude external applicants from applying for middle- and
upper-level management positions, but to create a pool of qualified candidates internally.
Recruiting externally should not be the result of inadequate preparation of current employees.
This effort will require a total overhaul of the Department's evaluation system in order to
create a development tool to both identify and assist the employee in acquiring the
knowledge, skills, and abilities to assume greater responsibilities. Support from the City may
include enhancements to obtaining both technical and formal education requirements.
Measure: Short-term measures include the actual implementation of a program that
identifies future leadership potential. Long-term measures include evaluation of the diversity
profile of middle- and upper level Department managers. Opportunities for participation in
this program may be limited based on available resources.
Fire & Rescue Administration Division
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CLEARWATER GAS SYSTEM
1. Recruit, Hire, Train, and Develop a Diverse Workforce that is Customer Focused.
a. Establish a baseline of current employees, which demonstrates diversity mixes
b. Complete a current survey of employees hired/promoted in the last year
c. Work with HR and ES to recruit minorities to fill job openings (job fairs, PTEC/school
programs, etc.)
d. Track recruitment, hiring, and training
2. Recognize Diverse Work Groups and effectively communicate with them on operations
and issues.
a. Track all departmental complaints/issues (EEO/HR/City Hall) and take actions as
appropriate to foster equity/diversity
b. Measure employee satisfaction with a City-wide Survey, including diversity questions
3. Improve Productivity while promoting Diversity in the Workforce focusing on "Team
Building" .
a. Track departmental productivity indices based on completed work/service orders
b. Track employee participation on departmental and community events to measure
teamwork
Clearwater Gas System
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HUMAN RESOURCES
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Recruitment
I. Provide more flexibility with job descriptions in order to hire candidates who have the
educational requirements and willingness to learn but may not have the years of
experience; many candidates are "knocked out" from the eligibility process because of
limited or the lack of working experience.
2. Establish and improve relationships with local high schools, vocational schools, colleges
and other organizations for intern to part time or full time positions (i.e. Engineers
difficult to recruit - work on college internships; work with Society for Black Engineers)
3. Create an incentive program for bi-lingual employees (where needed and applicable).
4. Create an incentive program for employee referrals - do not limit to just minority hires,
but any successful hire in a difficult to recruit or retain position.
5. Increase departmental involvement in recruitment, job fairs, marketing - need to provide
a more diverse visibility to the public at these functions (i.e. if we need additional
minority firefighter candidates, have current minority employees work the job fairs)
Employee Enhancement and Development
I. Establish a mentoring program for new hires - provide diverse role models to act as
mentors for new employees and assist with guidance and support during their first year of
hire.
2. Create individual development plans with current entry-level employees to assist in
achieving their career goals (PeopleSoft module - track knowledge, skills & abilities)
3. Assist City departments in creating a succession plan to ensure knowledgeable, qualified
candidates are prepared for future leadership roles.
Human Resources Information System
I. Implement applicant tracking module to better capture statistical information, including
race and gender of applicant base. Analysis can also be used to help determine skill level
of candidates applying for specific positions.
2. Utilize tracking module to assist current employees with development - knowledge,
skills, abilities, training captured and compared to requirements of jobs within City.
3. Additional data captured through the HRIS to be used to assist in forecasting future
needs, comparing and analyzing current employee base, etc.
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Note: Departmental involvement is a critical part in achieving many of the above stated goals. HR can be the
initiator of some of the ideas, but the individual departments must playa more active role in the recruitment and
development of their minority employees.
Human Resources
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INFORMATION TECHNOLOGY DEPARTMENT
1. The Information Technology Department will continually strive to recruit, develop, and
retain diverse qualified employees.
2. The Information Technology Department will encourage the assignment of diverse work
teams to maximize the value of diverse approaches to problem solving.
3. The Information Technology Department will periodically evaluate its departmental work
force to see if its composition continues to reflect the community's pool of qualified diverse
job candidates.
Information Technology Department
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INTERNAL AUDIT
Goal 1: Internal Audit staff will obtain knowledge of the changing demographics
occurring within the City of Clearwater population and workforce internal to the City and
external (Pinellas County and Tampa Bay area).
Objectives:
1. Conduct various demographic research via on-line census data, professional organization
publications, and internet (on-line, e-mail) list serves.
2. Attend various diversity training offered by the City of Clearwater.
3. Conduct audits/reviews of workforce composition (review national origin, ethnic, racial,
etc), of all City departments.
Measures:
Number of articles, publications, etc., read; number of training sessions attended per
fiscal year. Number of audits completed.
Goal 2: Audit will ensure City complies with Equal Employment Policy that seeks to
obtain a workforce representative of the metropolitan statistical area and hire multi-
lingual individuals where needed.
Objectives:
1. Conduct audits and reviews to ensure Human Resources advertises all vacant positions.
2. Ensure Human Resources makes the effort to advertise and recruit in diverse areas; such
as universities and job fairs: Florida International University, Florida A&M University,
League of United Latin American Citizens Annual Conference, etc.
3. Have all other City Departments constantly communicate with Human Resources the
need to seek qualified diverse applicants for departmental vacancies.
Measures:
Number of audits completed; Number of vacant positions advertised (should be 100%);
Number of job fairs attended; Number of diverse applicants (increase from prior years);
Number of diverse applicants hired in various job classes (CW A, Civil Service,
Management);
Impact of improved service delivery by hiring diverse employees, namely multi-lingual
individuals.
Goal3: With Human Resource's assistance, Audit will make an effort to solicit diverse
applicants for Internal Audit Department vacancies.
Internal Audit
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Objective:
1. Make sure HR advertises Internal Audit department vacancies in diverse publications
likely to interest diverse applicants.
Measures:
Review HR employment policies and procedures and track the number of
recommendations to HR hiring procedures. Review where vacancy was advertised.
Goal 4: Ensure compliance of business case for diversity plans as developed by other City
departments.
Objectives:
1. Conduct compliance audits; review actions taken by the departments.
2. Encourage continued communication with Human Resources to ensure diverse applicants
apply for vacant positions.
Measures:
Number of audits-recommendations made, actions completed by departments. Amount
and impact of cooperation with Human Resources.
Goal 5: Ensure City services reach our fastest growing demographic: HispaniclLatino
populations (mainly those who are primarily Spanish-speaking)
Objectives:
1. Translate various City publications and information from English to Spanish.
2. Disseminate City services information to community groups at community events.
3. Add that bi-lingual English-Spanish be a desired requirement (in addition to the other job
requirements) for various vacant positions.
4. Continue to chair the City's Hispanic Council to ensure City employees understand our
changing demographics and the new cultures and languages that are now part of the
Clearwater community.
Measures:
Number of publications translated; Amount of Spanish information available on the
City's internet site; Number of community events attended and people contacted;
Number of positions advertised stating the bi-lingual desired requirement.
Internal Audit
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LIBRARY
1. Continue expanding collections and services for Cleanvater's growing Hispanic
population, e.g. Spanish language story-times; periodicals, books, and other media;
bilingual staff; library card forms in Spanish, etc.
Measure(s): Track number of additional services and collections related to diversity that
are implemented.
2. Work with the University of South Florida School of Library and Information Science
to recruit minority library professionals.
Measure(s): Track the number of additional minority library professionals identified for
hire, interviewed and hired.
3. Offer programs and sponsor author visits that emphasize multicultural themes and
e promote diversity.
Measure(s): Track number of programs focusing on such themes.
4. Sponsor the "... try denting it" teen group at the Countryside Library focusing on
tolerance among young adults.
Measure(s): Track number of activities focusing on tolerance, number of young adults
parti ci pating.
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Library
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MARINE AND AVIATION
I. Objective: Expand our recruiting efforts to further diversify our department.
Action Steps:
1. Market job opportunities through our Jr. Lifeguard Program.
2. Travel to opportunities such as neighborhood events and block parties to market
the department.
3. Create a resource bank of active applicants.
4. Check the list of candidates that is maintained and updated in Human Resources.
How we will accomplish the action steps above:
Allow Beach Lifeguards to compete in media covered events bringing visibility to the
department. Identify upcoming job fairs that will yield desired results and make sure that
they are attended by appropriate staff.
II. Objective: Partner with other departments in order to bring more diversity through
promotion when opportunities arise.
Action Steps:
1. Work with beach chamber and downtown chamber to market beach events.
2. Work with other departments to open up growth opportunities for existing staff.
How we will accomplish the actions step above:
Target one event within the next year in which we could partner with other departments,
agencies, organizations to achieve more diversity exposure for our staff.
III. Objective: Challenge division heads at staff meetings to come up with division
promotional events.
Action Steps:
1. Ask each division to review their goals and provide a list of division events, i.e.
Pier 60 fishing, Sailing Center Sailability and Beach Safety Jr. Lifeguard
Program, to support these goals by April 2006.
2. Work with other departments where the above is not applicable, to seek
alternatives to establishing diverse teams.
How we will accomplish the action step:
Communicate step one of the action steps above to all relevant divisions by September
2006. Track responses back from the divisions to ensure timely return. Examine other
department's proposals for alternative approaches.
Marine and Aviation
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IV. Objective: To support our Quality of Life component - recognize the various diverse
organizations that contribute to ensuring that Clearwater is a great place to live, work and
play.
Action Steps:
1. Periodically review our youth and senior citizen programs to assure that all age
groups and cultures represented in our community have programs that will enrich
the diversity in their neighborhoods.
2. During special events, market our unique programs for seniors, youth and people
with disabilities.
How we will accomplish the action steps above:
Establish a timetable to review the existing programs to assure all cultures represented in
the community are approached and understand that our programs that are available enrich
the diversity opportunities for their neighborhoods. Target community events, town hall
meetings and public presentations to market the department. Review survey results and
make appropriate recommendations to departments by April 2006.
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Marine and Aviation
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PARKS AND RECREATION DEPARTMENT
The employees of the City of Clearwater Parks and Recreation Department continue to "exceed"
community expectation with the programming and facilities that are offered to not only the
residents of our community, but also North Pinellas County residents. As we look ahead to the
future, many more new facilities and programs will come on line, as well as the successful
implementation of partnering strategies to assist the City in meeting many of the region's
recreational needs. All of this helps enforce the department's motto of providing all of our
residents an opportunity to "Take a Break and Recreate".
The Department has been recognized at both the state and federal levels for excellence. This
happens not by chance, but by a concerted, well-orchestrated effort of a team of real people
doing an outstanding job. To continue our tradition of excellence, we must attract and retain the
best and brightest employees available.
To maintain the reputation as a leader and innovator to other cities and departments, we must
capitalize on our human resources to build an inclusive organization that values each employee
for his or her unique ability to contribute to the department's mission, vision, and master
planning strategies.
At the individual level, motivation is enhanced when each employee is respected and when each
employee's contributions are acknowledged. At the team level, when all employees share a
sense of being members of a team with common goals, cooperation is strengthened and the
interdependence and trust that are necessary for successful teams are created. An improved
quality of work life and a more positive work environment will also result as will an enhanced
ability to recruit and retain the best talent from all sources. Most importantly, diversity brings
together different experiences and perspectives that stimulate the innovation and productivity
upon which our success depends.
If our diversity mirrors the diversity of the community, we will be more representative of the
population that we serve and we will be better able to communicate with and gain the
commitment of these diverse stakeholders in supporting our departmental Mission & Vision.
Parks and Recreation Department
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ACTION STEPS
I. The following action steps reference City Goal # 1. Stress to all of our employees our
workplace policy of acceptance and tolerance for the many diverse attitudes and beliefs
relating to religion. Our employees are asked to:
1. Willingly refrain from mocking, demeaning, or denigrating another person's religious
beliefs or attitude.
II. The following action steps reference City Goal #2. Understand that religion is a private
matter of individual free choice and conviction, and that discussion of individual beliefs and
or differences should be left out of public Use existing survey data to compare the composite
ethnicity of the Parks & Recreation Department employees to that of the City as a whole for
the purpose of:
1. Understanding and comparing our inclusive nature;
2. Educating our employees as to our unique and complex makeup; and
3. Confirming that our inclusive philosophy is truly representative of our community.
4. workplace conversation.
III. The following action steps reference City Goal #3. Continually evaluate public special
events to ensure that unwanted and inappropriate program content is not forced upon the
surrounding community. This may best be facilitated by:
1. Properly advertising program content in advance of the event so that prospective
attendees better understand what they will be attending.
2. Be sensitive to environmental conditions and reduce the volume of amplified music to
better contain unwanted sound overflow.
3. Terminate events at a reasonable hour so as to avoid disturbing the peace of our
neighbors.
IV. The following action steps reference City Goal #3. Make it known to all employees that their
ideas, suggestions and concerns are of value and are welcomed by management.
OTHER ACTION STEPS
V. Educate employees using radios or other musical devices in any City office, facility or
vehicle to avoid playing music or listening to programs containing offensive sexual, racial, or
religious content.
Parks and Recreation Department
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BUSINESS CASE FOR DIVERSITY
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PLANNING
1. Planning values the diversity in the workplace and will strive to recruit and retain a diverse
work force.
2. Planning values the diversity in the Clearwater community and will strive to develop
programs and projects that address the diversity.
3. Measures will include city/public capital projects, private development projects, plans and
programs.
Planning
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BUSINESS CASE FOR DIVERSITY
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POLICE DEP ARTMENT
1. Change the hiring process to allow for lateral entry that will enhance our
efforts to become a more diverse department.
Measure(s): Dates for project completion.
2. Create a city-wide salary incentive program for bilingual employees.
Measure(s): Dates for project completion.
3. Develop an incentive program for existing employees who recruit qualified
minorities who are actually hired.
Measures(s): Dates for project completion.
e 4. Fund a grant match pool to hire minorities coming out of the military.
Measure(s): Dates for project completion.
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Police Department
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Business Case for Diversity
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PUBLIC COMMUNICATIONS
Clearwater's Public Communications Department has traditionally been in a
position to support diversity at the City simply by the nature of the department's
function. Since communication is the department's product, and diversity is a key
priority of the city, every communication produced by the department is infused
with this priority.
Every employee in the department receives diversity training and strives to
complete all work assignments with diversity sensitivity. Supervisory staff further
screens all departmental work for diversity compliance and consistency. While this
is standard practice, there are hundreds of specific instances that are produced
regularly.
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Using the above information as a benchmark for past performance, we have
determined a number of action items for the coming year that will serve the
department's objectives as well as those for the case of diversity. Our goals and
objectives, contained in the following section, support the Citywide goals and
objectives. The column at left lists which of the three citywide diversity goals the
action item supports; the column at right lists the action item.
ACTION STEPS
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1. The documenting and filing of selected examples of diversity-related
communications on a regular basis through a standard vehicle supports City
Diversity Goals #1 and #3. We will work with the Equity Services Department to
agree on how this should be approached.
2. Providing a representative from the Public Communications Department to
participate in the City's Diversity Leadership Council supports City Diversity
Goal #3.
3. Publicizing the events and activities of the Diversity Leadership Council and the
Equity Services Department through the Public Communications-produced
employee newsletter supports City Diversity Goals #1 and #3.
4. Assisting with support and publicity for the Diversity Leadership Council's
"Clearwater Celebrates Diversity" float that appears in the City's annual Holiday
Parade supports City Diversity Goals #1 and #3.
5. Including at least two diversity issues/events as part of this year's topics included
in C-VIEW TV 15's programming supports City Diversity Goals #1, #2 and #3.
6. Airing at least two public service announcements on C- VIEW TV 15 that
publicize diversity and tolerance issues supports City Diversity Goals #1 and #3.
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7. Providing diversity training for any new employees in the department, and
reviewing diversity policies with department employees who have already
received the training supports City Diversity Goal #2.
8. Continuing to screen all product disseminated by the Public Communications
Department for compliance with diversity policies and sensitivity issues supports
City Diversity Goals #1 and #3.
9. Continuing to support diversity-aware hiring practices by encouraging persons
from all races, ethnicities, cultures, backgrounds and circumstances to apply for
positions within the department as they may become available supports City
Diversity Goal #2.
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PUBLIC SERVICE
1. Recruit and retain a workforce that mirrors the demographics ofthe community.
· Measure # 1: Analyze the current ratios vs. ratios at the end of the annual rating
period.
· Measure #2: Perform a survey at the beginning and end of the year to determine why
employees stay in the department and what would make them leave or think about
leaving.
2. Strive for higher production rates by developing the "team attitude".
· Measure # 1: Measure the productivity now vs. the productivity at the end of the
annual rating period.
· Measure #2: Perform a survey at the beginning and end of the year to determine the
effectiveness of the "Goal Buster' and Each One Teach One" team building programs
within the department.
3. Respond to citizen concerns in a consistent manner regardless of location.
· Measure # 1: Survey citizens now and at the end of the annual rating period.
· Measure #2: Survey the employees at the beginning and end of the year to determine
if they think they are responding as quickly as possible based on the input they
receive from the citizens when they arrive at the location of concern.
4. Support and encourage the development of all employees by increasing the training and
educational opportunities available to all.
· Measure # 1: Determine opportunities now and at the end of the annual rating period.
· Measure #2: Survey the employees at the beginning of each year to determine what
type of training they would desire and to determine what types of training that they
attended in the past year (that was not mandatory for safety or other reasons) that they
felt was unnecessary.
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BUSINESS CASE FOR DIVERSITY
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PUBLIC UTILITIES
1. Improve the department's overall ability to recruit a more diverse workforce.
Measure(s): Conduct training and track progress towards hiring a more diverse
workforce in the department.
2. Improve diversity awareness across the department.
Measure(s): Conduct diversity awareness training and conduct occasional audits
to track progress with regards to diversity awareness among department members.
Public Utilities
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BUSINESS CASE FOR DIVERSITY
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SOLID WASTE
1. Train two employees in the Spanish Language
· This will be achieved by soliciting volunteers who answer phones, work in the field
and who respond to e-mail requests (min. one from SW, and one from OS).
2. Work with the different neighborhoods, and encourage better diversity in our hiring
process
· We often have booths set up at different functions throughout the city. We plan to
have applications for employment available, and to answer questions pertaining to
career opportunities in our department. (This will work smoothly as we have
personnel fluent in the Spanish language.)
3. In the future have a Spanish teacher hold classes at our complex
· This would be difficult, but if we could creatively share the expense with other
departments, we would have this teacher for a couple of hours a week. This would
allow us to encompass a larger share of the work force.
Solid Waste
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CITY OF CLEARWATER
GOALS & OBJECTIVES
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater leadership
workforce and maintain an environment that committed to recruiting, training, is committed to and accountable for
consists of satisfied, productive employees from developing, promoting and diversity management as
diverse backgrounds and perspectives, who retaining diverse, qualified demonstrated through the support
understand and are responsive to citizens, individuals in all levels of the of policies, practices and individual
customers and fellow employees. organization. behavior.
Official Records Schedule a people-mapping session. Assist Recruit and retain employees to Provide diversity training.
and Legislative department employees in understanding and have a more diverse workforce Encourage employees to
Services appreciating each other's personality traits. in the ORLS department. participate in diversity training
Have at least one male in the seminars sponsored by the City
department. and outside organizations.
Assure and maintain a mix of
other diverse characteristics Schedule a people-mapping
(race, age, etc.) within session. Assist department
departmental workforce. employees in understanding
Have team-building sessions. and appreciating each other's
Department employees will personality traits.
meet monthly to discuss and
share various ideas on how to
improve tasks around the office
and current topics regarding
diversity in the workforce.
Employees will also be open to
the introduction of topics or
group activities they feel may
improve team interaction.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Office of Recruit and retain a workforce that mirrors Recruit and retain a workforce
Management & the demographics of the community. that mirrors the demographics
Budget of the community.
The department wi1llook for opportunities to
provide budget information in a bi-lingual Enhance employee retention by
format for citizens. providing a positive, supportive
environment that encourages
staff to expand and develop
skills and experiences through
continued education and
participation in city sponsored
programs and activities (i.e.
diversity training, mentoring,
tutoring, charitable fundraising,
and others).
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels 'of the policies, practices and
organization. individual behavior.
Clearwater Recruit and hire qualified individuals with Recruit and hire qualified Recruit and hire qualified
Customer diverse backgrounds and perspectives. individuals with diverse individuals with diverse
Service backgrounds and perspectives. backgrounds and perspectives.
Deliver diversity training on an annual basis
to employees in order to improve Deliver diversity training on an Deliver diversity training on an
understanding, awareness and sensitivity annual basis to employees in annual basis to employees in
regarding diversity. order to improve order to improve
understanding, awareness and understanding, awareness and
Improve customer satisfaction with a diverse, sensitivity regarding diversity. sensitivity regarding diversity.
qualified and responsive workforce.
Improve customer satisfaction Improve customer satisfaction
with a diverse, qualified and with a diverse, qualified and
responsive workforce. responsive workforce.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
City Manager The City Manager's office will emphasize Our department is committed to The City Manager's office will
the City's diversity policies through recruit and hire qualified continue to exercise an open
communication. This will be reinforced individuals with diverse door policy for all employees to
through senior staff meetings as well as city backgrounds and ensure that discuss personnel issues. Our
publications. We will continue to support diversity training is provided. department will be available for
those policies through departmental We will work with Human anyone to discuss issues
initiatives that have been established. Resources in supporting their pertinent to their wellbeing.
efforts to recruit diverse
candidates throughout the
organization.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater leadership
workforce and maintain an environment that committed to recruiting, training, is committed to and accountable for
consists of satisfied, productive employees from developing, promoting and diversity management as
diverse backgrounds and perspectives, who retaining diverse, qualified demonstrated through the support
understand and are responsive to citizens, individuals in all levels of the of policies, practices and individual
customers and fellow employees. organization. behavior.
Economic Recruit, hire, and train qualified individuals with Provide a representative to Showcase the diversity in
Development and diverse backgrounds and perspectives. participate on the City's Diversity Clearwater's businesses through
Housing Council. the Clearwater Business Report or
Provide more collateral information translated for other C-View shows at least once
Spanish speaking residents, such as general Ensure that all staff participate in a year.
housing information, general business start up the City's Diversity Training Create awareness of Clearwater's
information, Main Street Program information, Program. changing demographics during
etc. The Economic Development and Housing business assistance visits,
Department will begin with providing a Spanish Recruit, hire, and train a diverse meetings with developers and
translation of our brochure on housing programs. workforce. businesses interested in moving to
Clearwater, and other economic
development and housing
meetings and seminars.
Coordinate business and
community activities with various
non-profit groups and outreach
centers that cater to Clearwater's
diverse populations.
Through the Main Street Program
and other city and private sector
partners, sponsor a multi-cultural
event to attract diverse visitors
downtown.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Engineering To recruit and hire qualified employees from To recruit and hire qualified To develop and maintain a
a diverse pool of candidates and expand employees from a diverse pool good team working relationship
recruitment efforts to assure a diverse, of candidates and expand within the field group
qualified pool. recruitment efforts to assure a responsible for maintaining
diverse, qualified pool. traffic signals that has
historically been a diverse
To provide ample training or group. Implementation would
employee development include cross training, team
opportunities to staff to enable building exercises and
them to improve their technical acknowledgement of work well
knowledge. done.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Equity Services Continue educating and Assist all departments in
training employees in basic coordinating efforts and
awareness and skills-building resources to help them attain
techniques, implementation their goals by increasing their
strategies and team building activities that will enhance our
exerCIses. efforts to value and appreciate
diversity throughout all City
departments.
Assist line management in the
continuous improvement
process by periodic review of
established goals and objectives
along with the Diversity
Leadership Council members
and fine-tuning areas that need
redefinition or restructuring of
original goals set.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Finance Finance values the contributions that can be Finance will strive to recruit Finance will communicate to
made and productivity that can be achieved and retain a diverse workforce. all levels the importance and
by having a diverse workforce. Work groups Encourage HR to advertise and value of a diverse workforce.
will be diverse. Management will stress the recruit from sources that would
importance of contributions made from each encourage applications from a
member of a work group. diverse group of people.
Employees will strive to be
inclusive of all staff members.
Management will have an
"open door policy" to all levels
of.employees to discuss
employment issues.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater leadership
workforce and maintain an environment that committed to recruiting, training, is committed to and accountable for
consists of satisfied, productive employees from developing, promoting and diversity management as
diverse backgrounds and perspectives, who retaining diverse, qualified demonstrated through the support
understand and are responsive to citizens, individuals in all levels of the of policies, practices and individual
customers and fellow employees. organization. behavior.
Fire and Rescue Evaluate both the department's diversity profile Increase management of diversity Actively identify and prepare
as well as the diversity profile of the available competency within the internal candidates to assume
pool of new hires. This evaluation must stress organization. Accountability for future leadership roles. It is not
that diverse characteristics are much more than diversity initiatives could be the intent of this effort to exclude
race gender, religion, etc. and should consider incorporated into the City's external applicants from applying
issues of age, education, background, and all Performance and Behavior for middle-and upper-level
other pertinent characteristics of the department's Management Program. management positions, but to
membership. The intent is to assure the Identifying appropriate and create a pool of qualified
Department/City that there are no barriers to perhaps inappropriate actions and candidates internally. Recruiting
prospective employees in the hiring/advancement giving supervisory guidance and externally should not be the result
process. If changes are necessary in the training in management of issues of inadequate preparation of
department's diversity profile, a steering thought to be diversity related current employees. This effort
committee composed of members from Equity could provide guidance. will require a total overhaul of the
Services and Clearwater Fire and Rescue will be department's evaluation system in
assembled to conceptualize action plans for order to create a development tool
managing needed change. to both identify and assist the
employee in acquiring the
knowledge, skills, and abilities to
assume greater responsibilities.
Support from the City may include
enhancements to obtaining both
technical and formal education
reauirements. I
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Clearwater Gas Recognize Diverse Work Groups and Recruit, Hire, Train, and
System effectively communicate with them on Develop a Diverse Workforce
operations and issues. that is Citizen and Customer
Focused.
Improve Productivity while promoting
Diversity in the Workforce focusing on
"T earn Building."
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater leadership
workforce and maintain an environment that committed to recruiting, training, is committed to and accountable for
consists of satisfied, productive employees from developing, promoting and diversity management as
diverse backgrounds and perspectives, who retaining diverse, qualified demonstrated through the support
understand and are responsive to citizens, individuals in all levels of the of policies, practices and individual
customers and fellow employees. organization. behavior.
Library Continue expanding collections and services for Working with the University of Continue expanding collections
Clearwater's growing Hispanic population, e.g. South Florida School of Library and services for Clearwater's
Spanish language storytimes; periodicals, books, and Information Science to recruit growing Hispanic population, e.g.
and other media; bilingual staff; library card minority library professionals. Spanish language storytimes;
forms in Spanish, etc. (number and nature of (number of additional minority periodicals, books, and other
additional services) library professionals) media; bilingual staff; library card
forms in Spanish, etc. (number
Working with the Pinellas Public Library and nature of additional services)
Cooperative's Deaf Services Center and Talking
Book Library to promote their services to Offer programs and sponsor
Clearwater's blind, visually impaired and deaf author visits that emphasize
residents. (Clearwater resident enrollment in each multicultural themes and promote
program, number of new enrollees) diversity. (number of programs
focusing on such themes)
Sponsoring the" . . . try denting it."
teen group at the Countryside
Library focusing on tolerance
among young adults. (number of
activities focusing on tolerance,
number of young adults
participating)
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Parks and Stress to all of our employees workplace Use existing survey data to Continually evaluate public
Recreation policy of acceptance and tolerance for the compare the composite special events to ensure that
many diverse attitudes and beliefs relating to ethnicity of the Parks and unwanted and inappropriate
religion. Recreation Department content is not forced upon the
employees to that of the City as surrounding community.
a whole.
Make it known to all
employees that their ideas,
suggestions and concerns are of
value and are welcomed by
management.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Public Documenting and filing selected examples of Include at least two (2) Documenting and filing
Communications diversity-related communications on a diversity issues/events this year selected examples of diversity-
and Marketing regular basis through a standard vehicle. We as part of the topics included in related communications on a
will work with the Equity Services C-View TV 15's programming. regular basis through a standard
Department to agree on how this should be Report on these issues/events vehicle. We will work with the
approached. upon completion. Equity Services Department to
agree on how this should be
Publicizing the events and activities of the Provide diversity training for approached.
Diversity Leadership Council and the Equity all new employees in the
Services Department through the Public department and review Providing a representative from
Communications-produced employee diversity policies with the Public Communications
newsletter. department employees who Department to participate in the
have already received the City's Diversity Leadership
Assist with support and publicity for the training. Council.
Diversity Leadership Council's "Clearwater
Celebrates Diversity" float that appears in the Continue to support diversity- Publicizing the events and
City's annual Holiday Parade. aware hiring practices by activities of the Diversity
encouraging persons from all Leadership Council and the
Include at least two (2) diversity races, ethnicities, cultures, Equity Services Department
issues/events this year as part of the topics backgrounds and circumstances through the Public
.
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Public included in C-View TV 15's programming. to apply for positions within the Communications-produced
Communications Report on those issues/events upon department as they may employee newsletter.
and Marketing, completion. become available.
Cont'd. Assisting with support and
Airing at least two (2) public service publicity for the Diversity
announcements on C- View TV 15 that Leadership Council's
publicize diversity and tolerance issues. "Clearwater Celebrates
Diversity" float that appears in
Continuing to screen all products the City's annual Holiday
disseminated by the Public Communications Parade.
Department for compliance with diversity
policies and sensitivity issues. Including at least two (2)
diversity issues/events this year
as part of the topics included in
C-View TV 15's programming.
Report on these issues/events
upon completion.
Airing at least two (2) public
service announcements on C-
View TV 15 that publicize
diversity and tolerance issues.
Continue to screen all products
disseminated by the Public
Communications Department
for compliance with diversity
policies and sensitivity issues.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Public Our department will seek input from all Our department will seek to Have annual reviews with all
Services employees through surveys on how to better mirror the demographics of the staff on management's support
serve our citizens and employees from community by seeking to have of policies and procedures.
diverse backgrounds. Discussion of a diverse applicant field Have Human Resources and
perspectives and understanding of views are throughout our department's Equity Services attend general
to be addressed at the monthly general workforce. Training and assembly meetings to reiterate
assembly meeting and/or brought to development of employees will the City's policies and
management's attention. Privacy, if seek diversity issues and procedures. Have private
necessary, shall be maintained. awareness. conversations with employees
to insure employees are
comfortable with policies and
leadership.
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DEPARTMENT GOAL #1 GOAL #2 GOAL #3
The City of Clearwater will strive to create a The City of Clearwater is The City of Clearwater
workforce and maintain an environment that committed to recruiting, leadership is committed to
consists of satisfied, productive employees from training, developing, and accountable for diversity
diverse backgrounds and perspectives, who
understand and are responsive to citizens, promoting and retaining management as demonstrated
customers and fellow employees. diverse, qualified individuals through the support of
in all levels of the policies, practices and
organization. individual behavior.
Public Utilities Apply the City of Clearwater Hiring and Use "People Mapping" training
Promotional policies. as a tool to bring awareness of
the many diverse personalities
within the existing workforce.