PROMOTIONAL LICENSE AGREEMENT
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PROMOTIONAL LICENSE AGREEMENT
day of, ~
Company, hereina tel'
- Clearwater, Florida
"Promoter".
RECITALS
A. Licensor is C learwa tel' Mall Company for tha t certain
shopping center commonly known as Clearwater Mall. Said shopping
center is located at 20505 U.S. Highway 19 North, Suite 310,
Clea~water, Florida, 34624 and shall hereinafter be referred to
as "'Center".
B. Promoter desires to use a portion of Center at certain
times for the purposes of conducting thereon certain activities.
Said activities shall be subject to the terms, covenants and
conditions of this Agreement.
TE!{MS
NOW THEREFORE, for good and valuable consideration and the
mutual promises herein contained, the parties agree as fOIIOWS:~;
1. Grant of License. Licensor hereby grants to Promoter a
license to occupy and use, subject to all the terms, covenants
and condi tions hereof, that portion of Center described as
follows: Common area as approved by Marketinq Director
Said portion of Center shall hereinafter be referred to as
"Premises".
2. Scope of License. Licensor agrees that Promoter shall use
and occupy the Prenises only for the purposes of performing the
followIng described activities (hereinafter referred to as
"Activities") :
Distribution of Parks & Recreation ro ram information about
occaSlon Lake Nature Park, arts and crafts s,
e c. nstructors will also demonstrate such es
an per ormlng groups from the Cultural Arts
responslble for video and slide equipment.
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I t is agreed that the Acti v i ties are for the eX'pr~:~ benehf 11\ a~d
. _ ~ . nd Promoter. The Actlvl,-les s a e
promotlon UJ. center_ a. -the ~o' 'ow1ng dates at the following
performed by Promoter on . J. ~- J.
hours:
DATES
Set Up: Friday, July 24
Event: Saturday, July 25
Teardown: Saturday, July 25
HOURS
After 9 pm
10 am - 9 pm
After 9 pm
* SECTIONS 3 and 4.
The Promoter, as a political subdivision of the State of
F lor i d a, i s en tit led t 0 so v ere i g n i mmu nit y " ex c e p t tot he
extent specifically waived by 768.28 Florida Statutes. To
the exte~L_permitted by the laws of the State of Florida,
undersigned shall save Licensor harmless from damages,
loss or liability occurring by reason of any injury'to
person or property occasioned by any act or omission,
negligence or wrongdoing of the Promoter or any of its
officers and employees; and Promoter will, at its own cost
or expense, to the extent permitted by the laws of the
State of Florida, defend and protect Licensor ~gainst such
claims 'and d~mands. Promoter shall provide Licensor 'wi th
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a copy of a Statement of Self-Insurance. Notwithstanding
the foregoing, nothing contained hfrein shall relieve
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Licensor of liability fordamage~ te~ulti~g from its own
negligence in connection with this Agreement.
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5. Payments.
(a) Promoter shall pay Licensor the sum of $
according to the terms of payme1:t specified as follows:
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(b) Licensor shall pay Promoter the sum of $
according to the terms of payment specified as follows:
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6. Term, Termination. The term of this Agreement shall
commence as of the date of execution hereof and shall continue in
full force and effect until July 26 , 1 g~ Ei ther party
shall have the right to cancel this Agreement, at any time, upon
giving thirty (30) days' written notice thereof.
'1. Permits. Promoter shall obtain any and all permits,
licenses and authorizations which may be required by any and all
governmental authorities with respect to the Activities. Should
live or recorded music be used by Promoter, Promoter shall be
responsible for all fees payable to ASCAP or any other authorized
agency or association. Should Promoter hold a valid license for
this purpose, a copy of said current license shall be provided to
the Marketing Director no later than thirty (30) days before the
scheduled Activi ties. All installations and equipment used by
Promote!' i1: performing the Activities shall be maintained and
installed in strict conformity with the requirements of the Board
of Fire Underwr i ters as we 11 as local, s ta te and federal laws,
rules and regulations.
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8. Taxes and Fees. Any and all taxes, fees and assessments,
including, but not limited to, license fees, fees for permits,
profits, sales or use taxes, personal property taxes, or any
other taxes which may be levied or assessed on the assets,
business or capi tal of Promoter or on Promoter's income there-
from, by any duly constituted government authority, shall be
borne and paid for by Promoter.
9. Rules and Requlations. Licensor has and shall from time to
time set forth Rules and Regulations Governing Promotional
Act i vi ty. Promoter agrees to abide by all such Rules and
Regulations as though set forth in full herein.
10. Emplovee's Benefits. Promoter agrees to assume exclusive
liability for the payment of any sums imposed by government
authorities for or relating to workmen's compensation insurance
or the Social Security of employees or other persons who perform
work or service for Promoter in the performance of its obliga-
tions hereunder. Promoter also agrees that it will execute and
deliver to Licensor any further written documents in connection
with the foregoing which Licensor may deem necessary or expedient
to comply with any order, rule or regulation of any duly
constituted government authority.
11. Assianment. It is expressly agreed that Promoter shall not
assign its rights nor delegate its duties under this Agreement
without the prior written consent of Licensor. Any assignment of
rights or delegation of duties by Promoter without the prior
written consent of Licensor is void.
12. Removal of Property. On revocation, surrender or other
termination of the license hereby given, Promoter shall quietly
and peaceably surrender the Premises and shall remove all
fixtures, equipment, and other things placed by Promoter on the
Premises hereunder, and if Promoter shall fail to do so, Licensor
shall have the right to make such removal at Promoter's expense.
Promoter shall maintain the Premises in a neat and clean
condition and, at the conclusion of the Activities, thoroughly
sweep, clean and restore the Premises and leave them in at least
as good condi t ion as they were before the performance of the
Activities, or shall contract with Licensor for such services at
Promoter's expense.
13. Notices. All notices, demands or other writings in this
Agreement provided to be given, made or sent by either party
hereto to the other, shall be deemed to have been fully given,
made or sent when made in writing and deposited in the United
States mail, postage prepaid and addressed as follows:
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TO LICENSOR:
Clearwater Mall Company
P.O. Box 5008
Clearwater, FL 34618
Attn: Marketing Director
City of Clearwater
P.U. Box 4/4H
Clearwater, ~L 34blH
Attn: Office of Parks & Recreation, Birgitt Dowd (462-6531)
TO PROMOTER:
In the event Promoter is two or more persons, partnerships,
corporations or combinations thereof, then the obligations of
Promoter shall be their joint and several obligations, and notice
given to one of them shall be deemed notice to all.
14. Exclusiveness. The license given herein is not exclusive
and Licensor reserves the right at any time to grant other or
similar licenses to use or occupy the Premises.
15. Death as Terminatina 30int Licenses. It is expressly agreed
tha t the 1 icense granted by this Agreement is personal to the
Promoter and shall not inure to the benefit of the heirs,
assigns, or successors in interest to the Promoter and such
license shall cease and terminate immediately upon the death of
Promoter.
16. Entire Understandina of the Parties. The making, execution
and delivery of this Agreement by Promoter has been induced by no
representation other than those herein expressed. This Agreement
embodies the entire understanding of the parties and there are no
further or other agreements, written or oral, in effect between
the parties, relating to the subject matter hereof. This
instrument may be amended or modified only in writing signed by
both parties.
17. Governina Law, Entiretv of Aareement and Partial Invaliditv.
This Agreement shall be governed by the laws of the state in
which Center is located. If any provision of this Agreement is
held by any court to be invalid, void or unenforceable, the
remaining provisions shall nevertheless continue in full force
and effec t.
18. Risk of Loss or Damaae. The risk of loss or damage to any
materials, equipment or any other personal property of Promoter
used on Center's property or in the performance of its obliga-
tions under this Agreement shall remain solely with Promoter.
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19. Waiver. Waiver by Center of any breach of any term,
covenant or condition herein contained shall not be deemed a
waiver of such term, covenant or condition or any subsequent
breach of the same or any other term, covenant or condition
herein contained.
20. Attornevs' Fees. If any action at law or in equity is
necessary to enforce or in terpre t the terms of this Agreement,
the prevailing party shall be entitled to reasonable attorneys'
fees, costs and necessary disbursements in addition to any other
relief to which such party may be entitled.
21. No Partnership Interest or Estate. It is understood and
agreed that nothing herein contained shall be considered as in
any way constituting a partnership between Licensor and Promoter
and that Promoter does not and shall not claim at any time any
interest or estate of any kind.
22. Corporation. In the event Promoter shall be a corporation,
the parties executing this Agreement on behalf of Promoter hereby
covenant and warrant that Promoter is a duly qualified corpora-
tion and all steps have been taken prior to the date hereof to
qualify Promoter to do business in the state in which Center is
located; corporate taxes have been paid to date; and all future
forms, reports, fees and other documents or payments necessary to
comply with applicable laws will be filled or paid when due.
23. Time of Essence. Time is of the essence in this Agreement
and every term, covenant and condition herein.
24. Exhibit A. Exhibit A is a written document which, includ-
ing all the paragraphs listed therein, is attached hereto and
incorporated by reference herein.
25. Security Deposit. Promoter has deposited with Licensor
$ -u- as a security deposit, receipt of which is hereby
acknowledged. Said deposit shall be held by Licensor, without
liability for interest, for the faithful performance by Promoter
of all terms, covenants and conditjons in this Agreement to be
obse!'ved and performed by Promoter. Licensor shall deduct all
costs and expenses, without limitation, associated with
Promoter's use of the Premises, and shall refund to Promoter the
balance of the security deposit approximately two weeks after the
Activities have terminated.
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26. By signature below, Promoter acknowledges that it has
received, read, and fully understands the Center's Rules and
Regulations Governing Promotional Activity, and expressly agrees
to abide by each and everyone as though fully set forth and
incorporated herein.
IN WITNESS WHEREOF, the parties hereto have entered into
this Agreement on the day and year first above written.
PROMOTER
LICENSOR
City of Clearwater, Florida
Clearwater Mall Company
B
Corporation
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By: ~~'l ~
Lori ~Jhi te
Marketing Director
Approved as to form and correctness:
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ATTEST:
M. A. Galbraith,
City Attorney
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EXHIBIT A
1. Dat_E! .on which Promotional License Agreement is executed:
7-6-92
Legal name and legal status of Promoter:
Clty of Clearwater/Parks and Recreation Dept.
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3.
Address of Promoter:
P.O. Box 4748, Clearwater, ~L 34bl~
4.
Name of shopping center:
Cl earwater Ma 11
5. Address of shopping center:
20505 U.S. Hwy. 19 N., #310, Clearwater, FL 34624
6. Description of activities to be performed by Promoter (be
specific): Distribution of Parks & Recreation proqram information.
dance and fitness instruction, performinq cultural qroups.
7. Hours during which Promoter shall perform its activities:
DATE
HOURS
July 25
10 am - 9 pm
8. Terms and amoun ts of paymen t to be made by Licensor to
Promoter (if none, insert "None"):
Amount of Payment
Due Date of Payment
None
Total of Contracted Payments:
Payments ,to be made at address set forth in Paragraph 3
unless specified otherwise below:
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9. Terms and amounts of payment to be made by Promoter to
Licensor (if none, Inser t "None"):
Amount of Payment
None
Due Date of Payment
Total of Contracted Payments:
Payments to be made at address set forth in Paragraph 5
unless specified otherwise below:
10. Licensor's address for notices, if different from address in
Paragraph 5 above:
11. Promoter's address for notices, if different from address in
Paragraph 3 above:
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CLEARWATER MALL
DISPLAY GUIDELINES, RULES AND REGULATIONS
The following guidelines are provided to insure a high
quali ty, professional and safe event or display at Clearwater
Mall. All events and displays are to equally match or excel the
professional presentation of Clearwater Mall.
GENERAL
1. Prior to an event or display, a Promotional License
Agreement must be completed and on file with the Clearwater
Mall r-1arketing Department. In addition, all required
Certificates of Insurance must be secured and on file.
Failure to provide the agreement and/or insurance will
automatically terminate the event or display.
2. The hours of an event or display must coincide with
establ ished Clearwater f\1all operat ing hours. Regular mall
hours are 10:00 a.m. to 9:00 p.m. Monday through Saturday,
and 12:00 noon to 5:30 p.m. on Sunday. Mall operating hours
are adjusted regularly for holiday or seasonal purposes.
Confirm actual mall hours with the Clearwater Mall Marketing
Department.
3. For the safety and convenience of our shoppers, events and
displays are not allowed to set-up or tear down during
operational hours. All set-up and tear down work must be
completed by 10:'00 a.m. or begin after 9;00 p.m. Confirm
actual set-up and tear down hours and dates with the
Clearwater Mall Marketing Department.
4. To avoid any possible damage to Clearwater Mall flooring,
all event or display materials must be transported on
pneumatic tire carts or dollies. Usage of carts or dollies
with har'd r'ubber wheels is prohibited and will result in
immediate cancellation of said event.
5. Utilities, if needed, will be supplied by the mall.
Utilities needed must be stated on the equipment application
form prior to the event. Clearwater Mall does not supply
extension cords or easels. User is responsible to provide
safe extension cords. Only 3-prong grounded 15 amp cords
are allowed in the mall.
6. Clearwater Mall is not responsible to provide workers to aid
in event/display set-up or takedown.
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7. Shou Id an event or display require addi t ional secur i ty in
the mall, the user will be responsible for all monetary
compensation for Clearwater Mall Security Officers.
Additional security is arranged through Clearwater Mall
Marketing Department and Security Department.
8. Clearwater Mall is not responsible for theft, loss or damage
to any event, display or personal merchapdise.
9. Absolutely no alterations are to be made on any physical
structure of the mall when setting-up or tearing down an
event or display. In addition, nails, screws, wire, tape,
etc. are prohibited from being driven into or attached to
walls, trees, railings, benches or any other Clearwater Mall
fixture.
10. To designate proper location, all events or displays
generating any type of noise (drilling, cutting, etc.) must
be presented to the Clearwater Mall Marketing Department
prior to set-up.
11. Per the City of Clearwater Fire Department, a 10 foot aisle
must be maintained between all events or displays and store
fronts.
12. 1-1aintenance and upkeep of the event or display must be a
continuous effort and is the responsibility of the user.
Failure to maintain your event or display area will result
in immediate cancellation of said event.
13. The event or display user is responsible to return the area
after usage in its prior or better than its prior condition.
User is responsible for any damage found at event or display
area.
14. All event or display participants are required to observe
the established Mall Employee parking regulations. All
vehicles must be parked in outer perimeter spaces showing a
white diamond painted on it. Non-compliance will result in
termina t ion of the event or display and evict ion from the
mall.
15. Per the established City of Clearwater zoning codes, self-
contained campers are not allowed on the parking lot under
any circumstances.
16. Helium tanks or balloons are not allowed in the mall.
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17. Verbal or physical soliciting (barking) during an event or
display is prohibited. Failure to comply will result in
termination of the event or display.
18. Pets are not allowed in the mall or secured at a mall
entrance way.
SIGNING
1. All event or display signage must be professionally produced
and of professional quali ty. Hand lettering 02:' stencil
signs are not permi tted. For aid in producing proper
signage, contact Clearwater Mall Marketing Department.
2. Signs with flashing lights or noise makers (bells, buzzers,
P.A.) are not permitted.
3. Signs offering a video or audio presentation must allow
volume to be heard within the immediate area only. High
volume presentations are not permitted.
TABLES
1. User will remain in the assigned space to conduct business.
2. All tables must be covered and skirted to the floor.
Skirting material must meet approval of the Clearwater Mall
lv1arketing Department - sheets not accepted. Any boxes are
to be stored under skirted tables out of view or off
premises.
VEHICLES
1. All vehicles will enter and exit through retractable
promotion doors.
2. Per the City of Clearwater, a maximum of five (5) gallons of
fuel is allowed in each vehicle.
3. Per the City of Clearwater, all gas caps, locking and non-
locking, are to be tape sealed when displayed in the mall.
4. Prior to arriving mall, do not use air conditioning in
vehicle in order to avoid fluid deposits (draining) from the
vehicle when entering.
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5. v~hen on display, all vehicles are required to house a
plastic cover under the entire length and width of vehicle
to prevent fluid spills. If needed, Clearwater Mall will
provide plastic covering.
6. Tires of each vehicle are to rest on top of carpet squares,
plastic squares or cardboard squares. If needed, Clearwater
Mall will provide carpet squares.
7. Battery cables must be disconnected on all vehicles on
display.
8. All vehicles on display which are unsupervised, must be
locked at all times.
9. In case of emergency, one (1) set of keys per each vehicle
is to be submitted to Clearwater Mall Security. There are
no exceptions to this rule.
10. Vehicles must enter and exit the mall during pre-scheduled
dates and times. Failure to abide by these dates and times
will result in removal of the vehicles from Clearwater Mall
by Clearwater Mall Security.
11. When on display, Clearwater Mall is not responsible for on-
going cleaning or upkeep of vehicles.
12. Usage of polishes, silicone agents or any other cleanser or
finish enhancer is prohibited.
13. Clearwater Mall is not responsible for any damage or injury
of a vehicle while in the mall or on the property.
All questions concerning these display guidelines are to be
directed to the Clearwater Mall Marketing Department located in
the mall offices (813) 796-2335.